CN114245223A

CN114245223A - Live broadcast room task loading method, system and device and computer equipment

Info

Publication number: CN114245223A
Application number: CN202210101113.5A
Authority: CN
Inventors: 龙土兴; 张庭昆
Original assignee: Guangzhou Cubesili Information Technology Co Ltd
Current assignee: Guangzhou Cubesili Information Technology Co Ltd
Priority date: 2022-01-27
Filing date: 2022-01-27
Publication date: 2022-03-25
Anticipated expiration: 2042-01-27
Also published as: CN114245223B

Abstract

The application relates to the technical field of network live broadcast, and provides a live broadcast room task loading method, a system, a device and computer equipment, wherein the method comprises the following steps: the server responds to the first activity data request, and acquires a first activity identifier, a first application program identifier, a first equipment identifier and a first user group identifier corresponding to the first equipment identifier; the server acquires first activity data according to the first application program identifier and the first user group identifier, and sends the first activity data to the client; the first activity data comprises live broadcast room task data corresponding to a first application program identifier and a first user group identifier under at least one live broadcast room task; the client receives first activity data, and loads a first activity control in a live broadcast interface according to the first activity data; and at least one live room task is displayed in the first activity control. Compared with the prior art, the method and the device can effectively improve the task interaction enthusiasm of the user and improve the efficiency of live broadcast operation.

Description

Live broadcast room task loading method, system and device and computer equipment

Technical Field

The embodiment of the application relates to the technical field of network live broadcast, in particular to a live broadcast room task loading method, system and device and computer equipment.

Background

As more and more users start to participate in live webcasting, in order to improve the live webcasting interaction enthusiasm of the users, activities are usually developed in a live webcasting room, so that the users can obtain corresponding task rewards when completing live webcasting room tasks in the activities.

At present, the types of live broadcast room tasks are few, and the same live broadcast room task configuration is often performed on all users, so that the same live broadcast room task is loaded for each user after the user enters a live broadcast room. And when the activity effect is tested, the activity effect is also realized through a conventional AB test, namely, users with the same composition respectively experience two different live broadcast room task configurations, so that the verification and comparison of the activity effect are realized.

On the one hand, because the user of current live broadcast room is probably introduced through different application program, therefore, the composition of user is comparatively complicated, if still all the users all load the same live broadcast room task, then can't consider the characteristics of different user groups in the different application program, and then can reduce user's live broadcast interactive experience, be difficult to further improve user's live broadcast interactive enthusiasm, on the other hand, if still adopt the mode of AB test to carry out the effect experiment of moving about, then can't make pointed references to gather the experimental result of different live broadcast room tasks on the different user groups in each application program, be difficult to bear multiple experimental demand in a flexible way, and then be not convenient for the expansion of live broadcast operation, be unfavorable for promoting the efficiency of live broadcast operation.

Disclosure of Invention

The embodiment of the application provides a live broadcast room task loading method, a live broadcast room task loading system, a live broadcast room task loading device and computer equipment, and can solve the technical problems that the live broadcast interaction experience of a user is poor and the enthusiasm of the live broadcast interaction is reduced due to the fact that the same live broadcast room task is loaded currently, and the technical problems that live broadcast operation is inconvenient to develop and the live broadcast operation efficiency is improved are solved, and the technical scheme is as follows:

in a first aspect, an embodiment of the present application provides a live broadcast room task loading method, including the steps of:

the method comprises the steps that a server responds to a first activity data request sent by a client, and obtains a first activity identifier, a first application program identifier, a first equipment identifier and a first user group identifier corresponding to the first equipment identifier; the first activity corresponding to the first activity identification comprises at least one live broadcast room task; the first application program corresponding to the first application program identification is an application program introduced into a live broadcast room accessed by a current user; the first equipment identification is the equipment identification generated when the first application program is embedded into the first plug-in; the first application program calls a first direct-broadcasting program of a first direct-broadcasting platform based on the first plug-in unit and accesses the direct-broadcasting room provided by the first direct-broadcasting platform;

the server acquires first activity data according to the first application program identifier and the first user group identifier, and sends the first activity data to the client; the first activity data comprises live broadcast room task data which is corresponding to the first application program identifier and the first user group identifier under at least one live broadcast room task;

the client receives the first activity data, and loads a first activity control in a live broadcast interface according to the first activity data; and at least one live room task is displayed in the first activity control.

In a second aspect, an embodiment of the present application provides a live broadcast room task loading system, including:

the server is used for responding to a first activity data request sent by the client and acquiring a first activity identifier, a first application program identifier, a first equipment identifier and a first user group identifier corresponding to the first equipment identifier; the first activity corresponding to the first activity identification comprises at least one live broadcast room task; the first application program corresponding to the first application program identification is an application program introduced into a live broadcast room accessed by a current user; the first equipment identification is the equipment identification generated when the first application program is embedded into the first plug-in; the first application program calls a first direct-broadcasting program of a first direct-broadcasting platform based on the first plug-in unit and accesses the direct-broadcasting room provided by the first direct-broadcasting platform;

the server is used for acquiring first activity data according to the first application program identifier and the first user group identifier and sending the first activity data to the client; the first activity data comprises live broadcast room task data which is corresponding to the first application program identifier and the first user group identifier under at least one live broadcast room task;

the client is used for receiving the first activity data and loading a first activity control in a live broadcast interface according to the first activity data; and at least one live room task is displayed in the first activity control.

In a third aspect, an embodiment of the present application provides a live broadcast room task loading apparatus, including:

a first obtaining unit, configured to, in response to a first activity data request sent by a client, a server obtain a first activity identifier, a first application identifier, a first device identifier, and a first user group identifier corresponding to the first device identifier; the first activity corresponding to the first activity identification comprises at least one live broadcast room task; the first application program corresponding to the first application program identification is an application program introduced into a live broadcast room accessed by a current user; the first equipment identification is the equipment identification generated when the first application program is embedded into the first plug-in; the first application program calls a first direct-broadcasting program of a first direct-broadcasting platform based on the first plug-in unit and accesses the direct-broadcasting room provided by the first direct-broadcasting platform;

a second obtaining unit, configured to obtain, by the server, first activity data according to the first application identifier and the first user group identifier, and send the first activity data to the client; the first activity data comprises live broadcast room task data which is corresponding to the first application program identifier and the first user group identifier under at least one live broadcast room task;

the first loading unit is used for receiving the first activity data by the client and loading a first activity control in a live broadcast interface according to the first activity data; and at least one live room task is displayed in the first activity control.

In a fourth aspect, the present application provides a computer device, a processor, a memory, and a computer program stored in the memory and executable on the processor, wherein the processor implements the steps of the method according to the first aspect when executing the computer program.

In a fifth aspect, the present application provides a computer-readable storage medium, which stores a computer program, and when the computer program is executed by a processor, the computer program implements the steps of the method according to the first aspect.

In the embodiment of the application, a server responds to a first activity data request sent by a client to obtain a first activity identifier, a first application identifier, a first equipment identifier and a first user group identifier corresponding to the first equipment identifier; the first activity corresponding to the first activity identification comprises at least one live broadcast room task; the first application program corresponding to the first application program identification is an application program introduced into a live broadcast room accessed by a current user; the first equipment identification is generated when the first application program is embedded into the first plug-in; the first application program calls a first direct broadcasting program of the first direct broadcasting platform based on the first plug-in unit and accesses a direct broadcasting room provided by the first direct broadcasting platform; the server acquires first activity data according to the first application program identifier and the first user group identifier, and sends the first activity data to the client; the first activity data comprises live broadcast room task data corresponding to a first application program identifier and a first user group identifier under at least one live broadcast room task; the client receives first activity data, and loads a first activity control in a live broadcast interface according to the first activity data; and at least one live room task is displayed in the first activity control. In the embodiment of the application, when the live broadcast task is loaded, the live broadcast task data which corresponds to the first application program identifier and the first user group identifier under at least one live broadcast task is determined by acquiring the first application program identifier and the first user group identifier, and the personalized live broadcast task is loaded in the live broadcast interface according to the acquired live broadcast task data, so that the difference of different user groups in different application programs is fully considered, the live broadcast interaction enthusiasm of users can be effectively improved, the live broadcast interaction experience of the users is improved, and the personalized loading of the live broadcast task can be carried out on different user groups in different application programs, so that experimental results of different live broadcast tasks configured on different user groups in each live broadcast application program can be collected in a targeted manner, and the development of live broadcast operation is facilitated, the efficiency of live broadcast operation can be effectively improved.

For a better understanding and implementation, the technical solutions of the present application are described in detail below with reference to the accompanying drawings.

Drawings

Fig. 1 is a schematic view of an application scenario of a live broadcast room task loading method according to an embodiment of the present application;

FIG. 2 is a schematic display diagram of an application interface provided in an embodiment of the present application;

fig. 3 is a schematic flowchart of a live broadcast room task loading method according to a first embodiment of the present application;

fig. 4 is a schematic display diagram of a first activity control provided in an embodiment of the present application in a live view interface;

fig. 5 is another schematic flow chart of a live broadcast room task loading method according to the first embodiment of the present application;

fig. 6 is a schematic view of another application scenario of the live broadcast task loading method according to the embodiment of the present application;

fig. 7 is a schematic flowchart of a live broadcast room task loading method according to a second embodiment of the present application;

fig. 8 is a flowchart illustrating a live broadcast room task loading method according to a third embodiment of the present application;

fig. 9 is a schematic structural diagram of a live broadcast room task loading system according to a fourth embodiment of the present application;

fig. 10 is a schematic structural diagram of a live broadcast room task loading device according to a fifth embodiment of the present application;

fig. 11 is a schematic structural diagram of a computer device according to a sixth embodiment of the present application.

Detailed Description

Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present application. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present application, as detailed in the appended claims.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the application. As used in this application and the appended claims, the singular forms "a", "an", and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It should also be understood that the term "and/or" as used herein refers to and encompasses any and all possible combinations of one or more of the associated listed items.

It is to be understood that although the terms first, second, third, etc. may be used herein to describe various information, such information should not be limited to these terms. These terms are only used to distinguish one type of information from another. For example, first information may also be referred to as second information, and similarly, second information may also be referred to as first information, without departing from the scope of the present application. The word "if/if" as used herein may be interpreted as "at … …" or "when … …" or "in response to a determination", depending on the context.

As will be appreciated by those skilled in the art, the terms "client," "terminal device," and "terminal device" as used herein include both wireless signal receiver devices, which include only wireless signal receiver devices without transmit capability, and receiving and transmitting hardware devices, which include receiving and transmitting hardware devices capable of two-way communication over a two-way communication link. Such a device may include: cellular or other communication devices such as personal computers, tablets, etc. having single or multi-line displays or cellular or other communication devices without multi-line displays; PCS (personal communications Service), which may combine voice, data processing, facsimile and/or data communications capabilities; a PDA (Personal Digital Assistant), which may include a radio frequency receiver, a pager, internet/intranet access, a web browser, a notepad, a calendar and/or a GPS (Global positioning system) receiver; a conventional laptop and/or palmtop computer or other device having and/or including a radio frequency receiver. As used herein, a "client," "terminal device" can be portable, transportable, installed in a vehicle (aeronautical, maritime, and/or land-based), or situated and/or configured to operate locally and/or in a distributed fashion at any other location(s) on earth and/or in space. The "client", "terminal Device" used herein may also be a communication terminal, a web terminal, a music/video playing terminal, such as a PDA, an MID (Mobile Internet Device) and/or a Mobile phone with music/video playing function, and may also be a smart tv, a set-top box, and the like.

The hardware referred to by the names "server", "client", "service node", etc. is essentially a computer device with the performance of a personal computer, and is a hardware device having necessary components disclosed by the von neumann principle, such as a central processing unit (including an arithmetic unit and a controller), a memory, an input device, an output device, etc., wherein a computer program is stored in the memory, and the central processing unit loads a program stored in an external memory into the internal memory to run, executes instructions in the program, and interacts with the input and output devices, thereby accomplishing specific functions.

It should be noted that the concept of "server" as referred to in this application can be extended to the case of a server cluster. According to the network deployment principle understood by those skilled in the art, the servers should be logically divided, and in physical space, the servers may be independent from each other but can be called through an interface, or may be integrated into one physical computer or a set of computer clusters. Those skilled in the art will appreciate this variation and should not be so limited as to restrict the implementation of the network deployment of the present application.

Referring to fig. 1, fig. 1 is a schematic view of an application scenario of a live broadcast task loading method according to an embodiment of the present application, where the application scenario includes an anchor client 101, a server 102, and a viewer client 103, where the anchor client 101 and the viewer client 103 interact with each other through the server 102.

The proposed clients of the embodiment of the present application include the anchor client 101 and the viewer client 103.

It is noted that there are many understandings of the concept of "client" in the prior art, such as: it may be understood as an application program installed in a computer device, or may be understood as a hardware device corresponding to a server.

In the embodiments of the present application, the term "client" refers to a hardware device corresponding to a server, and more specifically, refers to a computer device, such as: smart phones, smart interactive tablets, personal computers, and the like.

When the client is a mobile device such as a smart phone and an intelligent interactive tablet, a user can install a matched mobile application program on the client and can also access a Web application program on the client.

When the client is a non-mobile device such as a Personal Computer (PC), the user can install a matching PC application on the client, and similarly can access a Web application on the client.

The mobile application refers to an application program that can be installed in the mobile device, the PC application refers to an application program that can be installed in the non-mobile device, and the Web application refers to an application program that needs to be accessed through a browser.

Specifically, the Web application program may be divided into a mobile version and a PC version according to the difference of the client types, and the page layout modes and the available server support of the two versions may be different.

In the embodiment of the application, the types of live application programs provided to the user are divided into a mobile end live application program, a PC end live application program and a Web end live application program. The user can autonomously select a mode of participating in the live webcasting according to different types of the client adopted by the user.

The present application can divide the clients into a main broadcasting client 101 and a spectator client 103, depending on the identity of the user using the clients.

The anchor client 101 is a client that transmits a live video, and is generally a client used by an anchor (i.e., a live anchor user) in live streaming.

The viewer client 103 refers to an end that receives and views a live video, and is typically a client employed by a viewer viewing a video in a live network (i.e., a live viewer user).

The hardware at which the anchor client 101 and viewer client 103 are directed is essentially a computer device, and in particular, as shown in fig. 1, it may be a type of computer device such as a smart phone, smart interactive tablet, and personal computer. Both the anchor client 101 and the viewer client 103 may access the internet via known network access means to establish a data communication link with the server 102.

Server 102, acting as a business server, may be responsible for further connecting with related audio data servers, video streaming servers, and other servers providing related support, etc., to form a logically associated server cluster for serving related terminal devices, such as anchor client 101 and viewer client 103 shown in fig. 1.

In the embodiment of the present application, the anchor client 101 and the audience client 103 may join in the same live broadcast room (i.e., a live broadcast channel), where the live broadcast room is a chat room implemented by means of an internet technology, and generally has an audio/video broadcast control function. The anchor user is live in the live room through the anchor client 101, and the audience of the audience client 103 can log in the server 102 to enter the live room to watch the live.

In the live broadcast room, interaction between the anchor and the audience can be realized through known online interaction modes such as voice, video, characters and the like, generally, the anchor performs programs for audience users in the form of audio and video streams, and economic transaction behaviors can also be generated in the interaction process. Of course, the application form of the live broadcast room is not limited to online entertainment, and can also be popularized to other relevant scenes, such as a video conference scene, a product recommendation sale scene and any other scenes needing similar interaction.

Specifically, the viewer watches live broadcast as follows: a viewer may click on a live application installed on the viewer client 103 and choose to enter any one of the live rooms, triggering the viewer client 103 to load a live room interface for the viewer, the live room interface including a number of interactive components, for example: the video window, the virtual gift column, the public screen and the like can enable audiences to watch live broadcast in the live broadcast room by loading the interactive components, and perform various online interactions, wherein the online interaction modes comprise but are not limited to giving virtual gifts, speaking on the public screen and the like.

Besides the mode of entering the live broadcast room through the live broadcast application program, the live broadcast room can also be entered through other application programs embedded with live broadcast program plug-ins. Specifically, the viewer may access the application program on the viewer client 103, a live application plug-in (also referred to as an SDK of a live application program) is embedded in the application program, a live room entry component is displayed in the application program interface, the viewer triggers the viewer client to load a live room list for the viewer client through interaction with the live room entry component, and selects any one live room from the live room list to enter, and the subsequent interaction control manner in the live room is the same as the conventional manner of entering the live room through the live application program, which is not described herein again.

Referring to fig. 2, fig. 2 is a schematic display diagram of an application program interface according to an embodiment of the present disclosure. It can be seen that a live room entry component 22 is displayed in the application program interface 21, and by clicking the live room entry component 22, a live room list can be browsed in the current application program.

Because the users in the live broadcast room can be introduced by different application programs, the user population in the live broadcast room is relatively complex, and therefore, in order to pertinently improve the live broadcast interactive experience of the users and facilitate the development of live broadcast operation, the embodiment of the application provides a live broadcast room task loading method. Referring to fig. 3, fig. 3 is a schematic flowchart of a live broadcast task loading method according to a first embodiment of the present application, where the method includes the following steps:

s101: the server responds to a first activity data request sent by the client, and acquires a first activity identifier, a first application program identifier, a first equipment identifier and a first user group identifier corresponding to the first equipment identifier; the first activity corresponding to the first activity identification comprises at least one live broadcast room task; the first application program corresponding to the first application program identification is an application program introduced into a live broadcast room accessed by a current user; the first equipment identification is generated when the first application program is embedded into the first plug-in; the first application program calls a first direct-broadcasting program of the first direct-broadcasting platform based on the first plug-in unit and accesses a direct-broadcasting room provided by the first direct-broadcasting platform.

S102: the server acquires first activity data according to the first application program identifier and the first user group identifier, and sends the first activity data to the client; the first activity data comprises live broadcast room task data corresponding to the first application program identification and the first user group identification under at least one live broadcast room task.

S103: the client receives first activity data, and loads a first activity control in a live broadcast interface according to the first activity data; and at least one live room task is displayed in the first activity control.

In this embodiment, the live broadcast task loading method is described from two execution subjects, namely, a client and a server. In this embodiment, the client is only referred to as a viewer client.

Regarding step S101, the server, in response to the first activity data request sent by the client, obtains the first activity identifier, the first application identifier, the first device identifier, and the first user group identifier corresponding to the first device identifier.

The first activity data request is generated by a client triggered by a user when the user requests to display a first activity control containing at least one live broadcast room task.

The activity identification is the only identification of the activity, various activities can be carried out in the live broadcast room, the activity can be understood as an interactive playing method developed in the live broadcast room, each activity at least comprises a live broadcast room task, and a user can obtain corresponding task rewards by completing the live broadcast room task in the activity.

In the embodiment of the application, the server can determine which activity the current client requests for activity data corresponding to the activity by acquiring the first activity identifier.

The application program identification is the only identification of the application program, the application program corresponding to the application program identification needs to be embedded into a first plug-in, wherein the first plug-in is used for calling the first direct-broadcasting program of the first direct-broadcasting platform and accessing a direct-broadcasting room provided by the first direct-broadcasting platform.

In the embodiment of the application, the server can determine, by obtaining the first application identifier, which application the current user introduced to the live broadcast room through, that is, the server can determine, according to the first application identifier, that the first application corresponding to the first application identifier is the application introduced to the live broadcast room accessed by the current user.

The first device identifier is a device identifier generated when the first application program is embedded into the first plug-in. That is, for the same client, if the user can access the live broadcast room through the application program a and can access the live broadcast room through the application program B, the client is triggered to generate a corresponding device identifier respectively. For different clients, if a user accesses a live broadcast room through an application program a in the different clients, the different clients are also triggered to generate a corresponding device identifier respectively. Therefore, the first device identifier in the embodiment of the present application is a device identifier corresponding to both the client and the application.

It should be noted that, in the embodiment of the present application, the corresponding user group identifier is not confirmed through the user identifier, because when entering the live broadcast room through the application program, the user may be in an unregistered state, and in this case, the user identifier cannot be obtained, and thus, the live broadcast room task cannot be loaded for the user. When entering the live broadcasting room through the application program, the user must rely on the client (physical device), so that the corresponding user group identifier is obtained based on the device identifiers confirmed by the client and the application program, and the coverage of the active service can be more comprehensive, so that the method is not limited to logged-in users, and is more favorable for improving the effect of live broadcasting operation.

The user group identifier is a unique identifier corresponding to a user group, the user group data corresponding to each user group identifier includes a plurality of device identifiers, and if a certain device identifier is included in the user group data corresponding to a certain user group identifier, the user group identifier is the user group identifier corresponding to the device identifier.

In an alternative embodiment, the user groups can be divided into high-activity user groups, middle-activity user groups, low-activity user groups, high-consumption user groups, and the like. How to divide the user group and how to save and retrieve the user group data will be described in the second embodiment.

In step S102, the server obtains the first activity data according to the first application identifier and the first user group identifier, and sends the first activity data to the client.

The first activity data is used for presenting a first activity control in the client, so that a user can know about a task rule of the live broadcast room through interaction with the first activity control and participate in a task of the live broadcast room.

The first activity data comprises live broadcast room task data corresponding to the first application program identification and the first user group identification under at least one live broadcast room task.

In the embodiment of the application, under a certain live broadcast room task, live broadcast room task data can be configured for different application programs and different user groups respectively.

For example: when configuring the live broadcast task T1 in the first activity, live broadcast task data for a high-activity user group in the application a at T1 may be configured to be D1, live broadcast task data for a high-consumption user group in the application a may be configured to be D2, live broadcast task data for a high-activity user group in the application B may be configured to be D3, and live broadcast task data for a high-consumption user group in the application B may be configured to be D4.

Then, when the server acquires the live broadcast room task data under at least one live broadcast room task, the server needs to acquire the corresponding live broadcast room task data according to the first application program identifier and the first user group identifier.

For example: if the first application identifier is the application identifier corresponding to the application a and the first user group identifier is the high-activity user group identifier, the obtained live broadcast task data is the live broadcast task data D1.

And if the first activity comprises a plurality of live broadcast room tasks, acquiring live broadcast room task data which correspond to the first application program identifier and the first user group identifier under different live broadcast room tasks respectively according to the first application program identifier and the first user group identifier.

How to perform activity configuration, that is, how to perform live room task configuration in detail, will be explained in a third embodiment.

Regarding step S103, the client receives the first activity data, and loads the first activity control in the live broadcast interface according to the first activity data.

The first activity data has already been explained in S102, and will not be described herein.

And at least one live room task is displayed in the first activity control. It will be appreciated that to enable a user to learn about live room task rules by interacting with the first activity control and to engage in live room tasks. The first activity control also comprises a plurality of interaction sub-controls so as to realize the functions of correspondingly displaying the task rule of the live broadcast room and responding to the user interaction operation instruction.

Referring to fig. 4, fig. 4 is a schematic view illustrating a display of a first activity control in a live view interface according to an embodiment of the present application. Specifically, 3 live-room tasks are displayed in the first activity control 4 shown in fig. 4, namely a live-room watching task 41, a live-room check-in task 42, and an anchor focus task 43. The user can learn the detailed rules of the tasks of the 3 live rooms through the content presented in the first activity control 4, and can receive corresponding rewards after the tasks of the live rooms are completed.

It can be understood that, since the personalized configuration of the live broadcast room task can be performed for different user groups in different applications, it is very convenient for the operator to perform activity effect experiments, for example: for live broadcast room task T1, if a high-activity user experiment is to be performed in application program A, live broadcast room task data of a high-activity user group in application program A under live broadcast room task T1 can be configured independently, and for live broadcast room task T2, if a low-activity user experiment is to be performed in application program B, live broadcast room task data of a low-activity user group in application program B under live broadcast room task T2 can be configured independently.

In the embodiment of the application, when loading the live broadcast task, the live broadcast task data corresponding to the first application program identifier and the first user group identifier under at least one live broadcast task is determined by acquiring the first application program identifier and the first user group identifier, and then the personalized live broadcast task is loaded in the live broadcast interface according to the acquired live broadcast task data, so that the difference of different user groups in different application programs is fully considered, the live broadcast interaction enthusiasm of a user can be effectively improved, the live broadcast interaction experience of the user is improved, and the personalized loading of the live broadcast task can be carried out on different user groups in different application programs, so that experimental results of different live broadcast tasks configured on different user groups in each application program can be collected in a targeted manner, the live broadcast operation can be conveniently carried out, the efficiency of live broadcast operation can be effectively improved.

In an alternative embodiment, please refer to fig. 5, where fig. 5 is another schematic flow chart of the live broadcast task loading method according to the first embodiment of the present application, and specifically, before S101, the method includes the steps of:

s104: the server responds to the first activity entry display request, and obtains a first application program identifier and a first device identifier.

S105: the server acquires a plurality of user group data corresponding to the first application program identifier, determines and stores a first user group identifier corresponding to the first device identifier if the user group data comprises the first device identifier, and sends a first activity entry display instruction to the client; wherein, each user group data includes a plurality of device identifications.

S106: and the client responds to the first activity entrance display instruction and displays the first activity entrance in the live broadcasting room interface.

In this embodiment, after a user enters a live broadcast room, a client generates a first activity entry display request according to a first application program identifier and a first device identifier, and then a server responds to the first activity entry display request to acquire the first application program identifier and the first device identifier, so as to invoke a plurality of user group data corresponding to the first application program identifier to determine first user group data corresponding to the current first device identifier.

Each user group data comprises a plurality of device identifiers, and if any one user group data comprises a first device identifier, the user group identifier corresponding to the user group data is the first user group identifier corresponding to the first device identifier.

If the at least two user group data comprise the first equipment identification, the server obtains the user group priority corresponding to the at least two user group identifications, and determines the user group identification with the highest corresponding user group priority as the first user group identification corresponding to the first equipment identification.

After the server determines and stores a first user group identifier corresponding to the first equipment identifier, a first activity entry display instruction is sent to the client, and then the client responds to the first activity entry display instruction and displays the first activity entry in a live broadcasting room interface.

In this embodiment, since the server determines and stores the first user group identifier corresponding to the first device identifier in advance, when subsequently responding to the first activity data request, the response speed can be increased, the first user group identifier corresponding to the first device identifier can be quickly acquired, and the corresponding live broadcast room task is loaded, so that the live broadcast interaction experience of the user can be improved.

In an optional embodiment, the server refers to an active server, the active server, a user group server, a streaming data server, and the like together construct a server cluster to provide a live broadcast service, the active server is mainly used for supporting data services responding to a request related to an activity, and the user group server is mainly used for supporting data services responding to a request related to a user group.

Referring to fig. 6, fig. 6 is a schematic view of another application scenario of the live broadcast task loading method according to the embodiment of the present application, where the application scenario includes a server 102 and a viewer client 103, and the server 102 is a server cluster, and specifically includes an activity server 1021, a user group server 1022, and a stream data server 1023.

In order to determine the first user group id corresponding to the first device id, the activity server 1021 needs to retrieve the user group data corresponding to the first application id from the user group server 1022, and specifically, how to retrieve the user group data corresponding to the first application id and how to divide the user group in each application will be described in the second embodiment.

In an optional embodiment, after the active server calls the user group data corresponding to the first application identifier and determines the first user group identifier corresponding to the first device identifier, it stores the first user group identifier corresponding to the first device identifier in a first in-memory database (which may be referred to as an active redis).

Referring to fig. 6, the active server 1021 may access the first memory database 1024, store the first user group identifier corresponding to the first device identifier in the first memory database 1024, and retrieve the corresponding first user group identifier from the first memory database 1024 according to the first device identifier when in use.

In this embodiment, the data retrieval speed of the active server can be increased by storing the first user group identifier corresponding to the first device identifier in the first memory database, compared with storing the first user group identifier in the conventional active database.

It should be noted that, when the activity server obtains the first activity data according to the first application identifier and the first user group identifier, it accesses the activity database.

Specifically referring to fig. 6, the activity server 1021 may access the activity database 1025, and live broadcast task data corresponding to the application identifiers and the user group identifiers together under different live broadcast tasks in the first activity is stored in the activity database 1025. Accordingly, the activity server 1021 may obtain the first activity data based on the first application identification and the first user group identification.

In an optional embodiment, after step S104, the method further comprises the step of: the server inquires whether the first equipment identification has a corresponding solidified user group identification, and if so, the corresponding solidified user group identification is determined as the first user group identification corresponding to the first equipment identification.

In this embodiment, if the first device identifier already has the corresponding solidified user group identifier, it is not necessary to obtain a plurality of user group data corresponding to the first application identifier, and the first user group identifier corresponding to the first device identifier is determined and stored according to the user group data.

In the above consideration, for some specific user groups, the user groups corresponding to the user groups can be solidified for a certain time, so that the development of live broadcast operation is facilitated.

In an optional embodiment, it is necessary to determine whether to display the first activity entry and whether to acquire the user group data, and the specific process is as follows:

before S104, the server responds to the live broadcast room entering request, obtains version information of a first plug-in embedded in a first application program on current equipment, and sends a first activity entry display request if the version information of the first plug-in meets a preset plug-in version condition.

In this embodiment, the server may determine whether to display the first activity entry after the user enters the live broadcast room, and if the first application program of the current user is introduced and the version information of the first plug-in embedded therein does not satisfy the preset plug-in version condition, the display of the first activity entry may not be performed, which means that the current user cannot participate in the live broadcast room task in the first activity through interaction with the first activity entry.

In addition, the server may further obtain the current user identifier, determine whether the current user is a white list user, and if not, may not display the first activity entry.

Before S105, the server determines whether the first application identifier is a preset application identifier, and if so, acquires a plurality of user group data corresponding to the first application identifier.

In this embodiment, the live broadcast room task is not individually loaded for all the application programs, and therefore, the server needs to determine whether the first application program identifier is a preset application program identifier, and if so, obtains a plurality of user group data corresponding to the first application program identifier, thereby determining the first user group identifier corresponding to the first device identifier according to the user group data, and if not, does not need to obtain the plurality of user group data corresponding to the first application program identifier.

In an optional embodiment, to further increase the loading speed of the task in the live broadcast room and improve the live broadcast interactive experience of the user, S102 includes the steps of:

s1021: the server acquires at least one target user group identification corresponding to the cached first application program identification; and the first application program identification and the target user group identification correspond to the live broadcast room task data together.

S1022: and if the target user group identification comprises a first user group identification, the server acquires first activity data according to the first application program identification and the first user group identification, and sends the first activity data to the client.

In order to realize the personalized loading of the live broadcast task, live broadcast task data can be configured in advance aiming at different application programs and different user groups. If the live broadcast room task data is not configured in a targeted manner in a certain user group in a certain application program, the server does not need to acquire the first activity data according to the first application program identifier and the first user group identifier, so that in order to avoid the waste of operating resources and improve the task loading efficiency, the target user groups which need to be configured with personalized live broadcast room tasks currently in the first application program can be determined in a manner of caching at least one target user group identifier corresponding to the first application program identifier.

Specifically, the server obtains at least one target user group identifier corresponding to the cached first application program identifier, and if the target user group identifier includes the first user group identifier, the server obtains first activity data according to the first application program identifier and the first user group identifier, and sends the first activity data to the client.

If the target user group identification does not include the first user group identification, the server does not need to acquire the first activity data according to the first application program identification and the first user group identification, and at the moment, the server sends the activity data suitable for all the user groups to the client.

Referring to fig. 7, fig. 7 is a schematic flowchart of a live broadcast task loading method according to a second embodiment of the present application, including the following steps:

s201: the activity server responds to the first activity entry display request and acquires a first application program identifier and a first device identifier.

S202: and the active server generates a user group data request to the user group server according to the first application program identifier.

S203: the user group server responds to the user group data request, acquires a first application program identifier, queries a memory database according to the first application program identifier, acquires a plurality of user group data corresponding to the first application program identifier, and sends the plurality of user group data corresponding to the first application program identifier to the active server; wherein, each user group data includes a plurality of device identifications.

S204: and if the user group data comprises the first equipment identification, the activity server determines and stores the first user group identification corresponding to the first equipment identification.

S205: the method comprises the steps that an activity server responds to a first activity data request sent by a client side, and obtains a first activity identifier, a first application program identifier, a first equipment identifier and a first user group identifier corresponding to the first equipment identifier; the first activity corresponding to the first activity identification comprises at least one live broadcast room task; the first application program corresponding to the first application program identification is an application program introduced into a live broadcast room accessed by a current user; the first equipment identification is generated when the first application program is embedded into the first plug-in; the first application program calls a first direct-broadcasting program of the first direct-broadcasting platform based on the first plug-in unit and accesses a direct-broadcasting room provided by the first direct-broadcasting platform.

S206: the activity server acquires first activity data according to the first application program identifier and the first user group identifier, and sends the first activity data to the client; the first activity data comprises live broadcast room task data corresponding to the first application program identification and the first user group identification under at least one live broadcast room task.

S207: the client receives first activity data, and loads a first activity control in a live broadcast interface according to the first activity data; and at least one live room task is displayed in the first activity control.

In this embodiment, S205 to S207 are the same as steps S101 to S103, except that the server in S101 to S103 is designated as the active server, and the specific implementation procedures of steps S205 to S207 and steps S101 to S103 are the same and will not be described again.

The details of S201 to S204 will be described below, how the active server retrieves the user group data corresponding to the application id from the user group server.

Specifically, the activity server responds to the first activity entry display request to acquire a first application program identifier and a first device identifier, and the activity server generates a user group data request to the user group server according to the first application program identifier.

For an explanation of the first active portal display request, the first application identifier, and the first device identifier, reference is made to the first embodiment, which is not repeated herein.

And then, the user group server responds to the user group data request, acquires a first application program identifier, queries the memory database according to the first application program identifier, acquires a plurality of user group data corresponding to the first application program identifier, and sends the plurality of user group data corresponding to the first application program identifier to the active server.

Wherein, each user group data includes a plurality of device identifications.

The memory database refers to a second memory database accessible by the user group server, and user group data corresponding to each application program identifier is stored in the memory database.

Referring to fig. 6, the user group server 1022 may access a second memory database 1026 (which may be referred to as a user group redis), query the second memory database 1026 according to the first application identifier, and obtain a plurality of user group data corresponding to the first application identifier.

And then, the activity server receives the user group data corresponding to the first application program identifier, and if the user group data comprises the first equipment identifier, the activity server determines and stores the first user group identifier corresponding to the first equipment identifier.

In this embodiment, the activity server is used for supporting and responding to data services related to activities, the user group server is used for supporting and responding to data services related to user groups, and the activity server and the user group server are separated, so that the activity services and the user group services can be decoupled, loading of tasks in a live broadcast room is facilitated, operation is facilitated greatly, and plug-in and plug-out type response to activity experiment requirements is achieved.

How to divide the user group in each application is explained below. Specifically, different application programs can respectively upload user data corresponding to the device identifiers to the big data platform, the big data platform can respectively clean and process the user data corresponding to each device identifier under different application programs, and the device identifiers are divided into different user groups to obtain the user group data corresponding to different application program identifiers.

The user data at least comprises live broadcast interactive behavior data, and the live broadcast interactive behavior data comprises but is not limited to live broadcast watching time data, live broadcast room interaction time data, live broadcast room consumption data and the like.

The big data platform will re-partition the user group at intervals, so that the user group data corresponding to the application program identifier will be updated continuously, and if the first user group identifier corresponding to the first device identifier changes, it can be understood that the live broadcast room task loaded for the user may also change.

In this embodiment, the plurality of user group data corresponding to the first application program identifier are also obtained by dividing according to the user data corresponding to each device identifier under the first application program.

Referring to fig. 8, fig. 8 is a schematic flowchart of a live broadcast task loading method according to a third embodiment of the present application, including the following steps:

s301: and the server responds to the first activity configuration request, acquires the target application program identification, and configures and starts the first activity in the target application program corresponding to the target application program identification.

S302: the server responds to the live broadcast room task configuration request under the first activity, live broadcast room task data corresponding to the application program identification and the user group identification together are obtained, and the live broadcast room task data corresponding to the application program identification and the user group identification together are stored.

S303: the server responds to a first activity data request sent by the client, and acquires a first activity identifier, a first application program identifier, a first equipment identifier and a first user group identifier corresponding to the first equipment identifier; the first activity corresponding to the first activity identification comprises at least one live broadcast room task; the first application program corresponding to the first application program identification is an application program introduced into a live broadcast room accessed by a current user; the first equipment identification is generated when the first application program is embedded into the first plug-in; the first application program calls a first direct-broadcasting program of the first direct-broadcasting platform based on the first plug-in unit and accesses a direct-broadcasting room provided by the first direct-broadcasting platform.

S304: the server acquires first activity data according to the first application program identifier and the first user group identifier, and sends the first activity data to the client; the first activity data comprises live broadcast room task data corresponding to the first application program identification and the first user group identification under at least one live broadcast room task.

S305: the client receives first activity data, and loads a first activity control in a live broadcast interface according to the first activity data; and at least one live room task is displayed in the first activity control.

Steps S303 to S305 are the same as steps S101 to S103, and for explanation, reference may be made to the first embodiment, and how to perform the configuration of the live-air task in steps S301 to S302 will be described in detail below.

Specifically, the server responds to a first activity configuration request, acquires a target application program identifier, starts a first activity in a target application program corresponding to the target application program identifier, responds to a live broadcast task configuration request under the first activity, acquires live broadcast task data corresponding to the application program identifier and a user group identifier together, and stores the live broadcast task data corresponding to the application program identifier and the user group identifier together.

Specifically, a configuration person may select, by interacting with the activity configuration interface, which target application programs to start the first activity, and trigger the configuration device to generate and send a first activity configuration request to the server according to the target application program identifier. And then, a configurator can select to configure different live broadcast room task rules for different application programs and different user groups through interacting with a task configuration interface under the first activity, trigger the configuration equipment to acquire live broadcast room task data jointly corresponding to the application program identification and the user group identification, and send a live broadcast room task configuration request under the first activity to the server, so that the personalized configuration of the live broadcast room task is realized.

In an optional embodiment, the server is an activity server, and live broadcast task data corresponding to the application program identifier and the user group identifier under each live broadcast task in the first activity is stored in an activity database. The campaign server may access the campaign database.

Referring to fig. 6, the activity server 1021 acquires a target application identifier in response to a first activity configuration request, and configures to start a first activity in a target application corresponding to the target application identifier, and the activity server 1021 acquires live broadcast task data corresponding to both the application identifier and the user group identifier in response to a live broadcast task configuration request in the first activity, and stores the live broadcast task data corresponding to both the application identifier and the user group identifier in the activity database 1025.

Several different live room tasks will be expanded below.

(1) The live broadcast room task comprises a live broadcast room watching task, the live broadcast room watching task data which are jointly corresponding to the application program identification and the user group identification at least comprise target watching time and target watching rewards, and the target watching rewards are issued when the time length of watching the live broadcast room by the users in the user group corresponding to the user group identification through the application program corresponding to the application program identification exceeds the target watching time length.

(2) The live broadcast room task comprises a live broadcast room speaking task, the live broadcast room speaking task data which is jointly corresponding to the application program identification and the user group identification at least comprises target speaking times and target speaking rewards, and the target speaking rewards are speaking rewards which are issued when speaking times of users in the user group corresponding to the user group identification after entering the live broadcast room through the application program corresponding to the application program identification exceed the target speaking times.

(3) The live broadcast room task comprises a live broadcast room lottery task, live broadcast room lottery task data corresponding to the application program identification and the user group identification at least comprise target virtual gift fragment quantity, virtual gift fragment reward quantity and a target winning position, the target virtual gift fragment quantity is the virtual gift fragment quantity required by lottery after users in a user group corresponding to the user group identification enter the live broadcast room through the application program corresponding to the application program identification, and the virtual gift fragment reward quantity is the virtual gift fragment quantity issued after the users hit the target winning position.

It is understood that the check-in task of the live broadcast room and the anchor focus task proposed in the first embodiment also have corresponding task rules, and are not described one by one herein.

Referring to fig. 9, fig. 9 is a schematic structural diagram of a live broadcast task loading system according to a fourth embodiment of the present application, where the system 9 includes: a server 91 and a client 92;

the server 91 is configured to, in response to a first activity data request sent by the client 92, obtain a first activity identifier, a first application identifier, a first device identifier, and a first user group identifier corresponding to the first device identifier; the first activity corresponding to the first activity identification comprises at least one live broadcast room task; the first application program corresponding to the first application program identification is an application program introduced into a live broadcast room accessed by a current user; the first equipment identification is the equipment identification generated when the first application program is embedded into the first plug-in; the first application program calls a first direct-broadcasting program of a first direct-broadcasting platform based on the first plug-in unit and accesses the direct-broadcasting room provided by the first direct-broadcasting platform;

the server 91 is configured to obtain first activity data according to the first application identifier and the first user group identifier, and send the first activity data to the client 92; the first activity data comprises live broadcast room task data which is corresponding to the first application program identifier and the first user group identifier under at least one live broadcast room task;

the client 92 is configured to receive the first activity data, and load a first activity control in a live broadcast interface according to the first activity data; and at least one live room task is displayed in the first activity control.

The live broadcast room task loading system and the live broadcast room task loading method provided by the above embodiments belong to the same concept, and details of implementation processes are found in method embodiments, which are not described herein again.

Please refer to fig. 10, which is a schematic structural diagram of a live broadcast task loading device according to a fifth embodiment of the present application. The apparatus may be implemented as all or part of a computer device in software, hardware, or a combination of both. The apparatus 10 comprises:

a first obtaining unit 1001, configured to, in response to a first activity data request sent by a client, a server obtain a first activity identifier, a first application identifier, a first device identifier, and a first user group identifier corresponding to the first device identifier; the first activity corresponding to the first activity identification comprises at least one live broadcast room task; the first application program corresponding to the first application program identification is an application program introduced into a live broadcast room accessed by a current user; the first equipment identification is the equipment identification generated when the first application program is embedded into the first plug-in; the first application program calls a first direct-broadcasting program of a first direct-broadcasting platform based on the first plug-in unit and accesses the direct-broadcasting room provided by the first direct-broadcasting platform;

a second obtaining unit 1002, configured to obtain, by the server, first activity data according to the first application identifier and the first user group identifier, and send the first activity data to the client; the first activity data comprises live broadcast room task data which is corresponding to the first application program identifier and the first user group identifier under at least one live broadcast room task;

a first loading unit 1003, configured to receive the first activity data by the client, and load a first activity control in a live broadcast interface according to the first activity data; and at least one live room task is displayed in the first activity control.

It should be noted that, when the live broadcast task loading apparatus provided in the foregoing embodiment executes the live broadcast task loading method, only the division of the functional modules is used for illustration, and in practical applications, the function distribution may be completed by different functional modules as needed, that is, the internal structure of the device is divided into different functional modules, so as to complete all or part of the functions described above. In addition, the live broadcast room task loading device and the live broadcast room task loading method provided by the above embodiments belong to the same concept, and details of implementation processes are found in method embodiments, which are not described herein again.

Please refer to fig. 11, which is a schematic structural diagram of a computer device according to a sixth embodiment of the present application. As shown in fig. 11, the computer device 11 may include: a processor 110, a memory 111, and a computer program 112 stored in the memory 111 and operable on the processor 110, such as: a live broadcast room task loading program; the steps in the first to third embodiments are implemented when the processor 110 executes the computer program 112.

The processor 110 may include one or more processing cores, among other things. The processor 110 is connected to various parts in the computer device 11 by various interfaces and lines, executes various functions of the computer device 11 and processes data by operating or executing instructions, programs, code sets or instruction sets stored in the memory 111 and calling data in the memory 111, and optionally, the processor 110 may be implemented in at least one hardware form of Digital Signal Processing (DSP), Field-Programmable Gate Array (FPGA), Programmable Logic Array (PLA). The processor 110 may integrate one or more of a Central Processing Unit (CPU), a Graphics Processing Unit (GPU), a modem, and the like. Wherein, the CPU mainly processes an operating system, a user interface, an application program and the like; the GPU is used for rendering and drawing contents required to be displayed by the touch display screen; the modem is used to handle wireless communications. It is understood that the modem may not be integrated into the processor 110, but may be implemented by a single chip.

The Memory 111 may include a Random Access Memory (RAM) or a Read-Only Memory (Read-Only Memory). Optionally, the memory 111 includes a non-transitory computer-readable medium. The memory 111 may be used to store instructions, programs, code, sets of codes, or sets of instructions. The memory 111 may include a program storage area and a data storage area, wherein the program storage area may store instructions for implementing an operating system, instructions for at least one function (such as touch instructions, etc.), instructions for implementing the various method embodiments described above, and the like; the storage data area may store data and the like referred to in the above respective method embodiments. The memory 111 may optionally be at least one memory device located remotely from the processor 110.

The embodiment of the present application further provides a computer storage medium, where the computer storage medium may store a plurality of instructions, where the instructions are suitable for being loaded by a processor and executing the method steps of the foregoing embodiment, and a specific execution process may refer to specific descriptions of the foregoing embodiment, which is not described herein again.

It will be apparent to those skilled in the art that, for convenience and brevity of description, only the above-mentioned division of the functional units and modules is illustrated, and in practical applications, the above-mentioned function distribution may be performed by different functional units and modules according to needs, that is, the internal structure of the apparatus is divided into different functional units or modules, so as to perform all or part of the functions described above. Each functional unit and module in the embodiments may be integrated in one processing unit, or each unit may exist alone physically, or two or more units are integrated in one unit, and the integrated unit may be implemented in a form of hardware, or in a form of software functional unit. In addition, specific names of the functional units and modules are only for convenience of distinguishing from each other, and are not used for limiting the protection scope of the present application. The specific working processes of the units and modules in the system may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.

In the above embodiments, the descriptions of the respective embodiments have respective emphasis, and reference may be made to the related descriptions of other embodiments for parts that are not described or illustrated in a certain embodiment.

Those of ordinary skill in the art will appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.

In the embodiments provided in the present invention, it should be understood that the disclosed apparatus/terminal device and method may be implemented in other ways. For example, the above-described embodiments of the apparatus/terminal device are merely illustrative, and for example, a module or a unit may be divided into only one logical function, and may be implemented in other ways, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.

Units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.

The integrated modules/units, if implemented in the form of software functional units and sold or used as separate products, may be stored in a computer readable storage medium. Based on such understanding, all or part of the flow in the method according to the embodiments of the present invention may also be implemented by a computer program, which may be stored in a computer-readable storage medium and used by a processor to implement the steps of the above-described embodiments of the method. Wherein the computer program comprises computer program code, which may be in the form of source code, object code, an executable file or some intermediate form, etc.

The present invention is not limited to the above-described embodiments, and various modifications and variations of the present invention are intended to be included within the scope of the claims and the equivalent technology of the present invention if they do not depart from the spirit and scope of the present invention.

Claims

1. A live broadcast room task loading method is characterized by comprising the following steps:

2. The live-air task loading method of claim 1, wherein the server responds to the first activity data request sent by the client and comprises the following steps:

the server responds to a first activity entry display request and acquires the first application program identifier and the first equipment identifier;

the server acquires a plurality of user group data corresponding to the first application program identifier, determines and stores a first user group identifier corresponding to the first device identifier if the user group data comprises the first device identifier, and sends a first activity entry display instruction to the client; wherein, each user group data comprises a plurality of device identifications;

and the client responds to the first activity entrance display instruction and displays the first activity entrance in the live broadcast room interface.

3. The live broadcast room task loading method according to claim 2, wherein if the user group data includes the first device identifier, determining and storing a first user group identifier corresponding to the first device identifier includes:

if the at least two user group data comprise the first equipment identification, the server acquires user group priorities corresponding to the at least two user group identifications, and determines the user group identification with the highest corresponding user group priority as the first user group identification corresponding to the first equipment identification.

4. The live broadcast room task loading method according to claim 2, wherein after the server obtains the first application identifier and the first device identifier in response to the first active portal display request, the method comprises the steps of:

and inquiring whether the first equipment identifier has a corresponding solidified user group identifier, and if so, determining the corresponding solidified user group identifier as the first user group identifier corresponding to the first equipment identifier.

5. The live room task loading method of claim 2, wherein the server responds to the first activity portal display request before, and comprises the steps of:

the server responds to a live broadcast room entering request, acquires version information of the first plug-in embedded in the first application program on current equipment, and sends a first activity entry display request if the version information of the first plug-in meets a preset plug-in version condition;

before the server acquires a plurality of user group data corresponding to the first application program identification, the method comprises the following steps:

and the server judges whether the first application program identification is a preset application program identification, and if so, acquires a plurality of user group data corresponding to the first application program identification.

6. The live broadcast task loading method according to any one of claims 1 to 5, wherein the server is an active server, and the server responds to a first active data request sent by a client, and comprises the following steps:

the activity server responds to a first activity entry display request and acquires the first application program identifier and the first equipment identifier;

the activity server generates a user group data request to a user group server according to the first application program identifier;

the user group server responds to the user group data request, acquires the first application program identification, queries a memory database according to the first application program identification to obtain a plurality of user group data corresponding to the first application program identification, and sends the plurality of user group data corresponding to the first application program identification to the active server; wherein, each user group data comprises a plurality of device identifications;

and if the user group data comprises the first equipment identification, the activity server determines and stores the first user group identification corresponding to the first equipment identification.

7. The live room task loading method according to claim 6, characterized in that: the user group data corresponding to the first application program identifier is obtained by dividing the user group data corresponding to the equipment identifiers under the first application program, and the user group data at least comprises live broadcast interaction behavior data.

8. The live broadcast task loading method of any one of claims 1 to 5, wherein the server responds to the first activity data request sent by the client and comprises the following steps:

the server responds to a first activity configuration request, acquires a target application program identifier, and configures and starts a first activity in a target application program corresponding to the target application program identifier;

and the server responds to the live broadcast room task configuration request under the first activity, obtains live broadcast room task data corresponding to the application program identification and the user group identification together, and stores the live broadcast room task data corresponding to the application program identification and the user group identification together.

9. The live room task loading method according to claim 8, characterized in that: the live broadcast room task comprises a live broadcast room watching task, the application program identification and the live broadcast room watching task data which correspond to the user group identification at least comprise target watching time and target watching reward, and the target watching reward is that users in a user group corresponding to the user group identification watch through the application program corresponding to the application program identification.

10. The live room task loading method according to claim 8, characterized in that: the live broadcast room task comprises a live broadcast room speaking task, the live broadcast room speaking task data which is jointly corresponding to the application program identification and the user group identification at least comprises a target speaking frequency and a target speaking reward, and the target speaking reward is issued when the speaking frequency of the users in the user group corresponding to the user group identification entering the live broadcast room through the application program corresponding to the application program identification exceeds the target speaking frequency.

11. The live room task loading method according to claim 8, characterized in that: the live broadcast room task comprises a live broadcast room lottery task, the live broadcast room lottery task data which is jointly corresponding to the application program identification and the user group identification at least comprises a target virtual gift fragment number, a virtual gift fragment reward number and a target winning position, the target virtual gift fragment number is the virtual gift fragment number which is required by lottery after users in a user group corresponding to the user group identification enter the live broadcast room through the application program corresponding to the application program identification, and the virtual gift fragment reward number is the virtual gift fragment number which is issued after the users hit the target winning position.

12. The live broadcast room task loading method according to any one of claims 1 to 5, wherein the server acquires first activity data according to the first application identifier and the first user group identifier, and sends the first activity data to the client, including:

the server acquires at least one target user group identification corresponding to the cached first application program identification; the first application program identification and the target user group identification correspond to the live broadcast room task data together;

and if the target user group identification comprises the first user group identification, the server acquires the first activity data according to the first application program identification and the first user group identification, and sends the first activity data to the client.

13. A live room task loading system, comprising: a server and a client;

14. A live room task loading apparatus, comprising:

15. A computer device, comprising: processor, memory and computer program stored in the memory and executable on the processor, characterized in that the steps of the method according to any of claims 1 to 12 are implemented when the processor executes the computer program.

16. A computer-readable storage medium, in which a computer program is stored which, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 12.