CN114223011A

CN114223011A - Entry pushing method and device, electronic equipment and storage medium

Info

Publication number: CN114223011A
Application number: CN201980099225.8A
Authority: CN
Inventors: 林进全
Original assignee: Guangdong Oppo Mobile Telecommunications Corp Ltd; Shenzhen Huantai Technology Co Ltd
Current assignee: Guangdong Oppo Mobile Telecommunications Corp Ltd; Shenzhen Huantai Technology Co Ltd
Priority date: 2019-10-23
Filing date: 2019-10-23
Publication date: 2022-03-22
Also published as: WO2021077340A1

Abstract

The application discloses a method and a device for pushing entries, electronic equipment and a storage medium, and relates to the technical field of data processing. Wherein, the method comprises the following steps: according to a user portrait of a mobile terminal to be pushed, selecting entries related to the user portrait from a basic push word bank to establish a first word bank; if the current geographic position of the mobile terminal is a resident place, determining a use scene corresponding to the current geographic position as a recommended scene; and selecting the vocabulary entry related to the recommended scene from the first vocabulary bank, and pushing the vocabulary entry to the mobile terminal, so that the relevance of the pushed vocabulary entry and the user using the mobile terminal is improved.

Description

Entry pushing method and device, electronic equipment and storage medium

Technical Field

The present application relates to the field of data pushing technologies, and in particular, to a method and an apparatus for pushing entries, an electronic device, and a storage medium.

Background

Many applications in a mobile terminal support a search function, and a user can search for information through the applications. In addition, the application program can also display the recommended entry to the user for the user to select and search the content related to the recommended entry. However, the recommended entry displayed in the application program is not strongly related to the user itself, and is useless information for the user.

Disclosure of Invention

In view of the foregoing problems, the present application provides a method and an apparatus for pushing entries, an electronic device, and a storage medium to improve the foregoing problems.

In a first aspect, an embodiment of the present application provides an entry pushing method, where the method includes: according to a user portrait of a mobile terminal to be pushed, selecting entries related to the user portrait from a basic push word bank to establish a first word bank; if the current geographic position of the mobile terminal is a resident place, determining a use scene corresponding to the current geographic position as a recommended scene; and selecting the vocabulary entry related to the recommended scene from the first vocabulary bank and pushing the vocabulary entry to the mobile terminal.

In a second aspect, an embodiment of the present application provides an entry pushing device, where the device includes: the word bank establishing module is used for selecting entries related to the user portrait from a basic pushed word bank to establish a first word bank according to the user portrait of the mobile terminal to be pushed; the scene determining module is used for determining a use scene corresponding to the current geographic position as a recommended scene if the current geographic position of the mobile terminal is a resident place; and the pushing module is used for selecting the vocabulary entry related to the recommended scene from the first word stock and pushing the vocabulary entry to the mobile terminal.

In a third aspect, an embodiment of the present application provides an electronic device, including: one or more processors; a memory; one or more programs. Wherein the one or more programs are stored in the memory and configured to be executed by the one or more processors, the one or more programs configured to perform the above-described methods.

In a fourth aspect, the present application provides a computer-readable storage medium, in which a program code is stored, and the program code can be called by a processor to execute the above method.

According to the entry pushing method and device, the electronic equipment and the storage medium, the relevant entries are selected from the basic pushed word bank according to the user portrait to establish the first word bank. And when the mobile terminal is in the resident place, determining the current recommended scene according to the current geographical position of the mobile terminal. And selecting and pushing the vocabulary entry related to the recommended scene from the first vocabulary base to the mobile terminal. Therefore, the vocabulary entry pushed to the mobile terminal is combined with the user portrait and the geographic position of the mobile terminal, and the relevance between the pushed vocabulary entry and the user using the mobile terminal is improved.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.

Fig. 1 shows a flowchart of an entry pushing method according to an embodiment of the present application.

Fig. 2 shows a flowchart of an entry pushing method according to another embodiment of the present application.

Fig. 3 shows a flowchart of an entry pushing method according to another embodiment of the present application.

Fig. 4 shows a functional block diagram of an entry pushing apparatus according to an embodiment of the present application.

Fig. 5 shows a block diagram of an electronic device provided in an embodiment of the present application.

Fig. 6 is a storage unit according to an embodiment of the present application, configured to store or carry program code for implementing an entry pushing method according to an embodiment of the present application.

Detailed Description

In order to make the technical solutions better understood by those skilled in the art, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application.

The application in the mobile terminal may push the entries to the user in various ways. For example, when a user opens a search interface of an application, the pushed entry is displayed in the search interface. Or when the user inputs the keywords through the search box for searching, displaying the pushed entries corresponding to the input keywords under the search box. Or when the application program opens the notification right, displaying the pushed entry in a notification bar of the mobile terminal.

In some embodiments, the term pushed by the application may only be hot content on the platform where the application is located, such as a hot search of a microblog; in other embodiments, when the term is pushed corresponding to the search box, the pushed term may be related to only the keyword input by the user, for example, the content of the term itself includes the keyword input by the user. In the push modes, the requirements of the user per se in the current environment are not concerned, and the pushed entries are not strongly associated with the user per se and cannot arouse the interest of the user.

Therefore, the inventor proposes a term pushing method, a term pushing device, an electronic device and a storage medium provided by the embodiments of the present application, which are used for a server to push a term to a mobile terminal according to a user portrait and a geographic location of the mobile terminal. Wherein the server may push the entry to an application in the mobile terminal that is served by the server. The method, the apparatus, the electronic device, and the storage medium for pushing entries provided in the embodiments of the present application will be described in detail below with specific embodiments.

Referring to fig. 1, a method for pushing entries according to an embodiment of the present application is shown. Specifically, the method comprises the following steps:

step S110: and selecting entries related to the user portrait from a basic pushed word bank to establish a first word bank according to the user portrait of the mobile terminal to be pushed.

The server may push entries to the mobile terminals in communication connection, and a mobile terminal that needs to push an entry is taken as a mobile terminal to be pushed.

Since different users of the mobile terminal may have different contents of interest, a user profile, which is an abstract representation of the user of the mobile terminal, a virtual representation of the user, and may include various information such as the identity and interest preference of the user, may be created for different mobile terminals. For example, the user representation of the mobile terminal may abstract concrete information of a user of the mobile terminal into tags, so that the user can be embodied visually by using the tags, the focus of the user can be determined more accurately, and a targeted service is provided for the user.

The basic word bank comprises various types of entries, and entries pushed to different mobile terminals can be selected from the basic word bank. In the basic push word library, some terms may be terms which are interesting to the user of the mobile terminal to be pushed, and some terms may be terms which are not interesting to the user of the mobile terminal to be pushed. Therefore, the vocabulary entry related to the user portrait can be selected from the basic push vocabulary to establish a vocabulary base, and the vocabulary base is defined as the first vocabulary base. The first word stock is used as a word stock of the mobile terminal to be pushed and accords with interest points of a user of the mobile terminal to be pushed to a certain extent.

Step S120: and if the current geographic position of the mobile terminal is a resident place, determining a use scene corresponding to the current geographic position as a recommended scene.

The activities of the user are generally regular, the residence time and frequency in some places are high, and the places with high residence time and frequency are defined as resident places. If the user is in the same resident place, the type of the engaged activities is fixed, and the use scene of the mobile terminal is fixed, so that if the current geographic position of the mobile terminal is the resident place, the use scene of the current geographic position can be determined, and the vocabulary entry related to the use scene is pushed to the user. For convenience of description, a usage scenario corresponding to the determined current geographic location is defined as a recommendation scenario.

Wherein the usage scenario of the mobile terminal may be used to represent the type of activity engaged in by the mobile terminal. For example, if a mobile terminal performs work-related activities, such as searching for work-related information, performing a video conference through video conference software, etc., it may be determined that the mobile terminal is in a work scene; if the mobile terminal is used for entertainment activities, such as games, videos, movies, stars, etc., it can be determined that the mobile terminal is in an entertainment scene.

Step S130: and selecting the vocabulary entry related to the recommended scene from the first vocabulary bank and pushing the vocabulary entry to the mobile terminal.

Terms related to the recommended scene are generally more fit to the use requirements of the user at the current geographic position, and have higher relevance to the user. Therefore, in the case of determining a recommended scene, a term related to the recommended scene may be selected from the first thesaurus, and the selected term may be used as a term to be pushed to the mobile terminal. And when the vocabulary entry needs to be pushed to the mobile terminal, pushing the selected vocabulary entry to the mobile terminal.

In the embodiment of the application, the terms pushed to the mobile terminal are jointly determined based on the user portrait and the geographic position of the mobile terminal, so that the relevance of the pushed terms and the user is improved, the pushed terms are more in line with the interest of the user, and the user can search and check the pushed terms more easily.

In another embodiment of the present application, a term recommendation method is provided, in which the determination of whether a place is resident and the determination manner of a usage scenario are emphatically described. Referring to fig. 2, the method includes:

step S210: and capturing entries from a plurality of specified network platforms, and establishing the basic push word stock.

The server can establish a basic push word bank in a manner of capturing entries.

The server may capture terms from multiple designated network platforms, such as articles from various large media websites. The number of the network platforms is not limited, and the network platforms can be all network platforms in the whole network, namely, the entries are captured from the whole network; or a network platform with daily activity of users higher than a certain threshold. In addition, the captured entries can also be popular entries of the network, so that the popular entries can be pushed to the user in time.

Specifically, the entry in the content with the higher click rate may be used as the popular entry. The server can search contents with click rate exceeding a preset value from a plurality of specified network platforms, extract key terms from the searched contents, and establish the basic push word bank through the extracted key terms. The term may be a word, a sentence, a phrase, or the like. The extracted keyword may be a specified keyword, a key sentence, a phrase, or the like in the searched content, or a term marked by a special symbol for marking a keyword in the searched content, or a term with a frequency or number of occurrences higher than a specified value in all the searched content, or the like.

In addition, optionally, words meeting special recommendation requirements can be included in the basic database. Therefore, the server can receive the entries input in the background; and adding the entry input by the background to the basic push word stock. For example, a manufacturer of the mobile terminal needs to recommend a new device to the user according to operation needs, and a related entry of the new device may be input to the server through the background, so that the server may push the entry input in the background to the mobile terminal when pushing the entry.

In the embodiment of the present application, a specific manner of performing entry grabbing is not limited, and may be, for example, a web crawler technology.

In the embodiment of the present application, since the hot content in the network may be in a change, the basic push thesaurus may be updated once at a certain frequency.

Step S220: and establishing the user portrait based on the user basic information corresponding to the mobile terminal.

The mobile terminal can collect the user basic information of the user corresponding to the mobile terminal, and the user portrait of the mobile terminal is established according to the collected user basic information.

The server can collect data operated by the user at the mobile terminal and data collected by the user authorized mobile terminal to obtain the basic information of the user. For example, the server may obtain the location change of the mobile terminal when the user turns on the location information authorization.

The server can also acquire each user account which logs in different application programs in the mobile terminal to be pushed, and then acquire basic information disclosed by each user account in the application programs as the user basic information corresponding to the mobile terminal. For example, the user logs in the application a at the mobile terminal, and discloses the identity information of the user, such as age, constellation, city and occupation, in the application a, and the server may obtain the identity information disclosed by the user from the network platform of the application a. If the user watches some videos in the video application program B, the server may obtain the watching time period of the video application program and which videos are watched specifically.

If the user basic information is collected, a user representation may be created based on the user basic information. The specific creation process of the user representation may be based on data analysis and learning, and will not be described again.

In the embodiment of the present application, the execution sequence of step S210 and step S220 is not limited.

Step S230: and selecting entries related to the user portrait from a basic pushed word bank to establish a first word bank according to the user portrait of the mobile terminal to be pushed.

When the vocabulary entry needs to be pushed to the mobile terminal, the vocabulary entry can be selected from the basic push word bank according to the user portrait of the mobile terminal, and the vocabulary entry related to the user portrait is specifically selected.

The specific selection method is not limited, for example, which entries of the basic pushed word library are related to the user portrait of the mobile terminal are identified through a classification model trained in advance; determining which terms are relevant to a user representation of the mobile terminal through big data analysis, and the like.

For example, the user representation is represented by tags, i.e., the user representation of each mobile terminal includes one or more tags. And, the corresponding relation between each entry and the label is established in advance. Entries corresponding to the labels of the user portrait may be selected from the base pushed thesaurus. If the tags in the user representation include sports, patents, then entries related to sports and patents may be selected from the base push thesaurus to create a first thesaurus.

For another example, the user portrait is represented by a specific data form, for example, the data form of one user portrait is gender, age, occupation, constellation, and the user portrait to be pushed to the mobile terminal is gender male, age 25 to 30 years old, occupation programmer, constellation Capricorn, then the male programmer with a Capricorn between 25 to 30 years old may be selected from the basic push word stock to browse the terms with higher frequency, and the first word stock is established.

In the embodiment of the present application, steps S210 to S230 may be used as a data preparation process for selecting and pushing entries when the mobile terminal is in a resident place. Steps S210 to S230 may be performed according to the update setting to update the basic pushed thesaurus, the user portrait and the first thesaurus.

Step S240: and judging whether the current geographic position of the mobile terminal is a resident place.

When the entry needs to be pushed to the mobile terminal, the server can acquire the current geographic position of the mobile terminal and judge whether the current geographic position is a resident place.

Specifically, the historical motion trail of the mobile terminal describes which geographical positions the mobile terminal passes through, at which geographical positions the mobile terminal has performed residence, the specific residence time and the like, and the server can establish a resident place list according to the historical motion trail of the mobile terminal, wherein the geographical positions in the resident place list are regarded as the resident places of the mobile terminal.

When judging whether the current geographic position of the mobile terminal is a resident place, the resident place list can be obtained. The server acquires the current geographic position of the mobile terminal, and judges whether the current geographic position is the geographic position in the resident place list, namely whether the resident place list comprises the current geographic position of the mobile terminal. If the current geographic position of the mobile terminal is the geographic position in the resident place list, the mobile terminal can be determined to be in the resident place.

The server may acquire the resident place list by being established when it is required to determine whether the current processing position of the mobile terminal is the resident place, or by being pre-established and stored in the resident place list and acquired from the storage position of the resident place list. The specific establishment manner of the resident place list is not limited in the embodiment of the present application, and may include, for example, the following several embodiments.

In a specific embodiment, the resident place can be determined according to the resident time length and the resident probability of the geographic position in the historical motion trail. Specifically, in this embodiment, the geographical location where the time length of the mobile terminal staying each time exceeds the preset time length in the preset historical time period may be obtained, and the first geographical location list may be established. It is to be understood that the mobile terminal may be considered to reside once at a geographic location from the time the mobile terminal arrives at the geographic location to the time the mobile terminal departs from the geographic location. And if the mobile terminal stays at the same geographic position for more than the preset time, acquiring the geographic position. Thus, in the first list of geographic locations, some geographic locations may appear multiple times, and the geographic locations appearing multiple times are typically geographic locations where the user often resides. Therefore, the geographical location with the higher probability of occurrence is obtained from the first geographical location list, and the standing place list of the mobile terminal is established. The specific size of the first probability threshold is not limited in the embodiment of the present application, so as to measure whether the user frequently resides in a certain geographic location, for example, may be 0.4, 0.5, etc.

For example, the last month is used as a preset historical period, and one hour is used as a preset duration, so that the geographic location of the mobile terminal, in the last month, of which the duration of each time the mobile terminal is resident exceeds one hour can be obtained. If it is obtained that the mobile terminal resides in the geographic position a for more than 22 times and exceeds one hour in the last month, resides in the geographic position B for more than 30 times and resides in the geographic position C for more than 3 times and exceeds one hour in the last month, the first geographic position list includes the geographic position a for 22 times, the geographic position B for 30 times and the geographic position C for 3 times, and it can be counted that the occurrence probability of the geographic position a is 22/55, the occurrence probability of the geographic position B is 30/55 and the occurrence probability of the geographic position C is 3/55. If 22/55 and 30/55 exceed the first probability threshold, geographic location a and geographic location B are included in the established list of frequented venues.

Optionally, in this embodiment, two geographic locations with the highest occurrence probability may also be obtained from the first geographic location list, and the two geographic locations are respectively used as a home and a company corresponding to the mobile terminal, and are used to establish a standing location list of the mobile terminal. And according to the time period and the activity state of the mobile terminal, which geographic position is determined to be the home and which geographic position is determined to be the company, for example, the geographic position where the mobile terminal resides in the daytime is determined to be the company, and the geographic position where the mobile terminal resides in the night is determined to be the home; the geographical position of the mobile terminal with a long stationary state is determined as a home, and the other geographical position is determined as a company.

In another specific embodiment, the stay location list may be created according to the residence time of the mobile terminal. Specifically, in this embodiment, the geographical location where the time length of the mobile terminal staying each time exceeds the preset time length in the preset historical time period may also be obtained, and the first geographical location list is established.

Since the longer the mobile terminal resides in one geographical location, the more often the mobile terminal resides in the geographical location, the total residence time of different geographical locations appearing in the first geographical location list can be counted. As described in the previous embodiment, the same geographic location may appear multiple times in the first geographic location list, and the residence time durations of the same geographic location in the first geographic location list may be added to obtain the total residence time duration of the geographic location.

And sequencing the plurality of geographic positions in the first geographic position list according to the total residence time of the mobile terminal in each geographic position. It can be understood that the different geographic locations are sorted, that is, the mobile terminal resides in different geographic locations for more than a duration within a preset historical period included in the sorting result.

And according to the sorting result, selecting a preset number of geographical positions with the longest total duration from the first geographical position list, and establishing the resident place list, wherein the geographical positions in the resident place list are the selected preset number of geographical positions. The total duration may be ranked from high to low, or from low to high. If the sorting is performed from high to low, the geographical positions of the front preset number in the sorting result can be obtained, and if the sorting is performed from low to high, the geographical positions of the rear preset number in the sorting result can be obtained.

The description continues with the previous example. If the total time length of the mobile terminal staying at the geographic position A for 22 times reaches 176 hours, the total time length of the mobile terminal staying at the geographic position B for 30 times reaches 480 hours, and the total time length of the mobile terminal staying at the geographic position C for two times reaches 7 hours in the last month, the mobile terminal is sequentially ranked as the geographic position B, the geographic position A and the geographic position C according to the total time length from high to low. If 2 is taken as the preset number, a resident place list is established according to the geographic position B and the geographic position A, namely the geographic position in the resident place list is the geographic position B and the geographic position A.

Optionally, in this embodiment, a resident location list may also be established by selecting a geographic location where the total duration of residence is greater than the set duration threshold.

Optionally, in this embodiment, two geographic locations with the longest total residence time may also be obtained from the first geographic location list, and the two geographic locations are respectively used as a home and a company corresponding to the mobile terminal, and are used to establish a standing location list of the mobile terminal.

In some cases, the geographic location of the mobile terminal may be periodic, e.g., monday through friday may reside at the work location for a long time, but saturday and sunday do not reside at the work geographic location at all. Therefore, the embodiment of the present application further provides an implementation manner of creating a resident place list in combination with the periodic statistical result.

In this embodiment, the server may monitor the geographical location of the mobile terminal once every preset time interval. The specific value of the preset time interval is not limited in the embodiment of the present application, and may be, for example, less than the preset time period in the foregoing embodiment.

According to the monitoring result, the geographical position with the occurrence probability larger than the second probability threshold value in each preset period can be obtained in the preset historical time period, and a second geographical position list is established. Wherein the preset history period comprises a plurality of preset cycles. It can be understood that if the probability of the same geographic location in a plurality of preset periods is greater than the second probability threshold, the same geographic location in the second geographic location list appears for a plurality of times, or for a certain geographic location, the probability of the occurrence in how many preset periods is greater than the second probability threshold, how many times the occurrence in the second geographic location is.

And acquiring the geographical position with the occurrence probability larger than a third probability threshold from the second geographical position list, and establishing the resident place list. In the embodiment of the present application, specific values of the second probability threshold and the third probability threshold are not limited, so as to measure whether the user frequently resides in a certain geographic location.

This embodiment will be described with specific examples. And if the preset period is day, the preset historical time interval is the latest month, and the geographic position of the mobile terminal is monitored every half hour. The monitored daily number of dwells of the mobile terminal at each geographical location within the last month can be obtained. And calculating the total number of times that the monitored times of each different geographical position in each day account for all the monitored geographical positions, and obtaining the probability of each different geographical position appearing in each day. And calculating to obtain the geographical position of which the monitored occurrence probability is greater than a second probability threshold value every day. And then calculating the probability of occurrence within one month greater than a third threshold

For example, in a certain day, 16 times of monitoring that the mobile terminal is at the geographic position a, 20 times of monitoring that the mobile terminal is at the geographic position B, and 2 times of monitoring that the mobile terminal is at the geographic position C, it can be calculated that the probability of the mobile terminal a occurring in the day is 16/38, the probability of the mobile terminal B occurring in the day is 20/38, and the probability of the mobile terminal C occurring in the day is 2/38. If the second probability threshold is 0.4, it may be determined that geographic location a and geographic location B are geographic locations having a probability of occurrence within the day greater than the second probability threshold.

If the probability of occurrence of 22-day geographic position a is greater than the second probability threshold and the probability of occurrence of 30-day geographic position B is greater than the second probability threshold within one month, the geographic position a is recorded 22 times and the geographic position B is recorded 30 times in the second geographic position list. When calculating the occurrence probability of different geographic positions in the second geographic position list, dividing the occurrence frequency of the geographic positions by the total frequency of all the geographic positions. If the second geographic location list only includes the geographic location a and the geographic location B, the probability of occurrence of the geographic location a in the second geographic location list is 22/55, and the probability of occurrence of the geographic location B in the second geographic location list is 30/55.

Optionally, in this embodiment, two geographic locations with the highest occurrence probability may also be obtained from the second geographic location list, and the two geographic locations are respectively used as a home and a company corresponding to the mobile terminal, and are used to establish a standing location list of the mobile terminal.

In the embodiment of the present application, the size of the area range of one geographic location is not limited, and may be set according to actual needs, for example, the geographic area range within one square kilometer may be determined as the same geographic location.

Step S250: and if the current geographic position of the mobile terminal is a resident place, determining a use scene corresponding to the current geographic position as a recommended scene.

In a specific embodiment, the usage scenarios of the respective resident places can be determined in advance through big data analysis and stored, for example, the usage scenario corresponding to each geographic location in the resident place list is determined according to the historical operation data of each geographic location of the mobile terminal in the resident place list. When the mobile terminal is determined to be in the resident place, the use scene corresponding to the current geographic position of the mobile terminal can be determined according to the current geographic position of the mobile terminal and the use scene corresponding to each geographic position in the resident place list.

In another specific implementation, in the case that the mobile terminal is determined to be in a resident place, the usage scenario of the resident place can be determined through big data analysis as a recommended scenario. And determining the current use scene of the mobile terminal as a recommended scene according to the historical operation data of the mobile terminal at the current geographic position.

Wherein, the types of activities that the user is engaged in the same resident place are the same, and the contents are close. For each resident place, through analysis of historical operation data of the mobile terminal at the resident place, the probability of which type of activity the mobile terminal is engaged in at the resident place can be obtained, and the type of activity is determined as the use scene of the mobile terminal at the resident place. For example, when a user is at a work place, work-related activities are usually performed, and it can be determined that content in which the user is interested is possibly related to work through analysis of historical operation data of the mobile terminal, so that the use scene of the mobile terminal is determined to be a work scene; and the user is engaged in more relaxed entertainment activities such as games, videos, movies and the like at home, and the use scene of the mobile terminal can be obtained as the entertainment scene through analyzing the historical operation data of the mobile terminal. The historical operation data may be data generated by the user operating the mobile terminal in a specified past period of time, such as search data, questionnaire data, download data and the like of the user in the past year.

In one embodiment, a classification model may be trained on data in advance, and the classification model may classify input data into a usage scenario. When the use scene of a certain geographic position is analyzed, historical operation data of the geographic position is input into the classification model, and the classification model classifies the use scene corresponding to the geographic position according to the input historical operation data.

In another specific implementation manner, a scene keyword may be set for each preset usage scenario, and when historical operation data of the mobile terminal at a certain geographic location is analyzed, which scene keyword of the usage scenario appears the most times, it is determined that the geographic location belongs to the usage scenario.

Of course, it can be understood that the specific manner of analyzing the usage scenario through the historical operation data of the mobile terminal is not specifically limited in the embodiment of the present application, and may be implemented through various data analysis means.

In addition, optionally, in the same geographical location, the scenes used by the user for the mobile terminal at different time periods may also be different. For example, at a work site, work-related activities may be engaged during work hours, while recreational activities may be engaged during rest hours. Therefore, when the use scene of the current geographic position is determined, the judgment can be carried out by combining the current time.

Specifically, when the usage scenarios of the geographic positions are analyzed, the usage scenarios of the mobile terminal at different time periods within a time period are obtained. For example, for a work place, usage scenes of different time periods in the morning, noon and afternoon of a day can be acquired.

If the usage scenes of the respective resident places are stored in the resident place list in advance, each resident place may store the usage scenes for a time period. When determining the usage scenario of the current geographic location, the usage scenario of the time period of the current time may be obtained from the resident place list.

If the current geographic position of the mobile terminal is determined to be the resident place, the using scene is determined through historical operation data analysis, and the using scene of the time period of the current time of the mobile terminal can be determined to be the current using scene of the mobile terminal according to the current time and the historical operation data of the current geographic position of the mobile terminal.

Step S260: and selecting the vocabulary entry related to the recommended scene from the first vocabulary bank and pushing the vocabulary entry to the mobile terminal.

And when the vocabulary entry is selected from the first vocabulary bank and pushed to the mobile terminal, the vocabulary entry related to the recommended scene is selected for pushing.

The relevance relationship between the entries and the use scenes can be created in advance, so that the entries relevant to the recommendation scenes can be selected. For example, when creating the basic push thesaurus, the corresponding relationship between each entry and the usage scenario may be established. And when the entry is selected from the first entry, selecting the entry corresponding to the recommendation scene.

Optionally, if the number of entries corresponding to the recommended scene is too many, for example, greater than a certain number, multiple entries with the highest heat degree may be selected from the entries corresponding to the recommended scene and pushed to the mobile terminal. The heat degree can be measured according to the click rate of the related content of the vocabulary entry, and the higher the click rate is, the higher the heat degree is.

Alternatively, the user may perform content search at the mobile terminal, and the mobile terminal may transmit a keyword input by the user during the search to the server. The server can receive the search keywords sent by the mobile terminal, search the entries related to the search keywords from the selected entries, and push the searched entries to the mobile terminal. The term related to the search keyword may be a term having the same characters as the search keyword, a term having the same words, or the like.

The mobile terminal receives the entries pushed by the server and can display the entries. When the user clicks on the entry, the mobile terminal may search for and display the relevant content of the entry on the mobile terminal.

According to the entry pushing method, a basic push word bank can be established for the network-based hot words, and a user portrait can be established for the mobile terminal. And selecting entries related to the user portrait from the basic push word stock to establish a first word stock. And when the current geographic position of the mobile terminal is judged to be a resident place, determining the use scene of the current geographic position, and selecting the vocabulary entry related to the use scene from the first vocabulary bank to be pushed to the mobile terminal. Because the use scene of the current geographic position is the scene which the user pays attention to at present, the vocabulary entry pushed to the user not only follows the social hotspot, but also has stronger correlation with the user.

In addition, when a user takes a public transport means such as a subway, a bus and the like, different users have corresponding use habits on the mobile terminal, and activities performed through the mobile terminal are relatively fixed. Thus, a public transport may be considered a particular geographic location for making a determination of a usage scenario. Specifically, the present application further provides an embodiment as shown in fig. 3, where the entry pushing method in this embodiment may include:

step S310: and selecting entries related to the user portrait from a basic pushed word bank to establish a first word bank according to the user portrait of the mobile terminal to be pushed.

For the detailed description of step S310, reference may be made to the foregoing embodiments, which are not repeated herein.

Step S320: and acquiring the moving speed and the movement route of the mobile terminal.

Step S330: and if the moving speed is greater than the preset speed and a public transport means with the same motion route as the mobile terminal exists, determining that the mobile terminal is in a resident place.

Step S340: and if the current geographic position of the mobile terminal is a resident place, determining a use scene corresponding to the current geographic position as a recommended scene.

Step S350: and selecting the vocabulary entry related to the recommended scene from the first vocabulary bank and pushing the vocabulary entry to the mobile terminal.

When a user rides a vehicle with a mobile terminal, the moving speed of the mobile terminal matches the vehicle, and the speed is generally higher than when the user walks or the like. However, public transportation vehicles usually have a relatively fixed route, and therefore, if a user takes a public transportation vehicle with a mobile terminal, the movement route is consistent with the route of the public transportation vehicle.

Therefore, the moving speed and the movement route of the mobile terminal can be acquired. If the moving speed of the mobile terminal is greater than the preset speed, the mobile terminal can be judged to be in a vehicle. If the public transportation means with the same movement route as the mobile terminal exists during the simultaneous movement, the mobile terminal can be determined to be in the public transportation means, and therefore the mobile terminal can be determined to be in a resident place.

The server can obtain the movement route of the public transport means in a certain area where the mobile terminal is located, and then the movement route of the mobile terminal is compared with the movement routes of the public transport means, so that whether the movement route of the public transport means is the same as the movement route of the mobile terminal or not can be determined.

In one embodiment, if the moving speed of the mobile terminal is greater than the preset speed and a public transport means the same as the moving route of the mobile terminal exists, determining that a use scene corresponding to the current geographic position is a traffic scene, and selecting a vocabulary entry related to the traffic scene from the first vocabulary bank to push the vocabulary entry to the mobile terminal.

In this embodiment, the entries related to the traffic scene may be determined according to historical operation data of the mobile terminal in the traffic scene. For example, entries having a greater relevance to the historical operational data than a preset relevance are recommended. For example, the type of the historical operation data of the mobile terminal in the traffic scene is determined, and the same type of entries are used as the entries related to the traffic scene. If the type of the historical operation data is a movie related type in a traffic scene, the entries related to movies and televisions are used as the entries related to the traffic scene.

In another embodiment, a movement route can be used as a special geographic position, and the movement route frequently passed by the mobile terminal is added to the resident place list as the geographic position according to the historical movement track of the mobile terminal. Whether the movement route is added to the resident place list or not can be determined according to the number of times or frequency that the mobile terminal passes through the movement route, and specific movement routes are added to the movement route list, which can be referred to the foregoing embodiments and will not be described herein again.

If the motion route of the public transport means is the same as that of the mobile terminal, whether the motion route is in the resident place list or not can be judged, and if the motion route is in the resident place list, the mobile terminal can be determined to be in the resident place.

Alternatively, if the mobile terminal has historically taken a public transportation on the current moving route, it may be determined that the mobile terminal is at a resident location.

In this embodiment, if it is determined that the mobile terminal is located at the resident location, it may be determined that the usage scene corresponding to the current geographic location is a traffic scene. Historical operation data of the mobile terminal under the condition of the same motion trail as that of the public transport means can be obtained as reference data. And then determining the type of the reference data, selecting the entry with the same type as the reference data from the first word stock, and pushing the entry to the mobile terminal.

In the embodiment of the application, if the user carries the mobile terminal to take a vehicle, the user can be determined to be in a resident place, the mobile terminal can be determined to be in a traffic scene, and the related vocabulary entry in the traffic scene can be pushed to the mobile terminal. Therefore, even if the mobile terminal is not in a fixed place, if the mobile terminal is in a state of riding a public transport means, the mobile terminal can be pushed with the vocabulary entry based on the user portrait and the use habit of the user, and the relevance between the vocabulary entry and the user is improved.

The embodiment of the application further provides an entry pushing device 400. Referring to fig. 4, the apparatus 400 includes: a word bank establishing module 410, configured to select, according to a user portrait of a mobile terminal to be pushed, an entry related to the user portrait from a basic pushed word bank to establish a first word bank; a scene determining module 420, configured to determine, if the current geographic location of the mobile terminal is a resident location, a usage scene corresponding to the current geographic location as a recommended scene; and the pushing module 430 is configured to select a vocabulary entry related to the recommended scene from the first vocabulary bank, and push the vocabulary entry to the mobile terminal.

Optionally, the apparatus 400 may further include a resident location determining module, where the resident location module may include a list obtaining unit, configured to obtain a resident location list, where the resident location list is established according to a historical motion track of the mobile terminal; the position acquisition unit is used for acquiring the current geographic position of the mobile terminal; the judging unit is used for judging whether the current geographic position is the geographic position in the resident place list or not; and the determining unit is used for determining that the mobile terminal is located at the resident place if the current geographic position is the geographic position in the resident place list.

Optionally, the apparatus may include a place list creating module, configured to obtain a geographical location at which a time length of each time that the mobile terminal resides exceeds a preset time length within a preset historical time period, and create a first geographical location list; and acquiring the geographical positions with the occurrence probability larger than a first probability threshold from the first geographical position list, and establishing the resident place list.

Optionally, the apparatus may include a place list creating module, configured to obtain a geographical location at which a time length of each time that the mobile terminal resides exceeds a preset time length within a preset historical time period, and create a first geographical location list; sequencing the plurality of geographic positions in the first geographic position list according to the total residence time of the mobile terminal at each geographic position; and according to the sorting result, selecting a preset number of geographical positions with the longest total duration from the first geographical position list, and establishing the resident place list.

Optionally, the apparatus may include a place list creating module, configured to monitor the geographic location of the mobile terminal at preset time intervals; acquiring geographical positions with the occurrence probability larger than a second probability threshold value monitored in each preset period in a preset historical time period, and establishing a second geographical position list, wherein the preset historical time period comprises a plurality of preset periods; and acquiring the geographical position with the occurrence probability larger than a third probability threshold from the second geographical position list, and establishing the resident place list.

Optionally, the scene determining module 420 may be configured to determine, according to historical operation data of each geographic location in the resident place list of the mobile terminal, a usage scene corresponding to each geographic location in the resident place list; and determining a use scene corresponding to the current geographic position of the mobile terminal as a recommended scene according to the use scene corresponding to each geographic position in the resident place list.

Optionally, the device may include a resident location determining module, configured to obtain a moving speed and a movement route of the mobile terminal; and if the moving speed is greater than the preset speed and a public transport means with the same motion route as the mobile terminal exists, determining that the mobile terminal is in a resident place.

Optionally, if the moving speed is greater than the preset speed and there is a public transportation vehicle with the same movement route as the mobile terminal, the scene determining module 420 may be configured to determine that the usage scene corresponding to the current geographic location is a traffic scene. The pushing module 430 may be configured to obtain historical operation data of the mobile terminal under the condition that the motion trajectory of the mobile terminal is the same as that of the public transportation means, as reference data; determining a type of the reference data; and selecting the entry with the same type as the reference data from the first word stock and pushing the entry to the mobile terminal.

Optionally, the scenario determining module 420 may be configured to determine, according to the current time and historical operation data of the mobile terminal at the current geographic location, a current usage scenario of the mobile terminal as a recommended scenario.

Optionally, the pushing module 430 may also be configured to receive a search keyword sent by the mobile terminal; and searching the entries related to the search keyword from the selected entries, and pushing the searched entries to the mobile terminal.

Optionally, the apparatus may further include a representation creating module, configured to create the user representation based on user basic information corresponding to the mobile terminal.

Optionally, the portrait establishing module may be configured to acquire user accounts for logging in different applications in the mobile terminal; and acquiring basic information disclosed by each user account in an application program as the user basic information corresponding to the mobile terminal.

Optionally, the apparatus may further include a word bank establishing module, configured to grab entries from a plurality of specified network platforms, and establish the basic push word bank.

Optionally, the thesaurus establishing module may be configured to search for content with a click rate exceeding a preset value from a plurality of specified network platforms; extracting a keyword entry from the searched content; and establishing the basic push word bank through the extracted key terms.

Optionally, the word stock establishing module may be further configured to receive entries input by the background; and adding the entry input by the background to the basic push word stock.

It will be clear to those skilled in the art that, for convenience and brevity of description, the various method embodiments described above may be referred to one another; for the specific working processes of the above-described devices and modules, reference may be made to corresponding processes in the foregoing method embodiments, which are not described herein again.

In the several embodiments provided in the present application, the coupling between the modules may be electrical, mechanical or other type of coupling.

In addition, functional modules in the embodiments of the present application may be integrated into one processing module, or each of the modules may exist alone physically, or two or more modules are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. Each module may be configured in different electronic devices, or may be configured in the same electronic device, and the embodiments of the present application are not limited thereto.

Referring to fig. 5, a block diagram of an electronic device 500 according to an embodiment of the present disclosure is shown. The electronic device 500 may be a server, a smart phone, a tablet computer, a computer, or other smart devices. The entry pushing method and the entry pushing device in the embodiment of the application can be executed by an electronic device; or a plurality of electronic devices may cooperate to execute, such as a system cluster composed of a plurality of servers.

The electronic device may include one or more processors 510 (only one shown), memory 520, and one or more programs. Wherein the one or more programs are stored in the memory 520 and configured to be executed by the one or more processors 510. The one or more programs are configured to perform the methods described in the foregoing embodiments. If the method described in the foregoing embodiment is executed by a plurality of electronic devices, each electronic device may be configured with a part of the program to be executed.

Processor 510 may include one or more processing cores. The processor 510 interfaces with various components throughout the electronic device 400 using various interfaces and circuitry to perform various functions of the electronic device 400 and process data by executing or executing instructions, programs, code sets, or instruction sets stored in the memory 520 and invoking data stored in the memory 520. Alternatively, the processor 510 may be implemented in hardware using at least one of Digital Signal Processing (DSP), Field-Programmable Gate Array (FPGA), and Programmable Logic Array (PLA). The processor 510 may integrate one or more of a Central Processing Unit (CPU), a Graphics Processing Unit (GPU), a modem, and the like. Wherein, the CPU mainly processes an operating system, a user interface, an application program and the like; the GPU is used for rendering and drawing display content; the modem is used to handle wireless communications. It is understood that the modem may not be integrated into the processor 510, but may be implemented by a communication chip.

The Memory 520 may include a Random Access Memory (RAM) or a Read-Only Memory (Read-Only Memory). The memory 520 may be used to store instructions, programs, code sets, or instruction sets. The memory 520 may include a program storage area and a data storage area, wherein the program storage area may store instructions for implementing an operating system, instructions for implementing at least one function, instructions for implementing the various method embodiments described above, and the like. The stored data area may also store data created by the electronic device in use, and the like.

Referring to fig. 6, a block diagram of a computer-readable storage medium according to an embodiment of the present application is shown. The computer-readable storage medium 600 has stored therein program code that can be called by a processor to execute the method described in the above-described method embodiments.

The computer-readable storage medium 600 may be an electronic memory such as a flash memory, an EEPROM (electrically erasable programmable read only memory), an EPROM, a hard disk, or a ROM. Alternatively, the computer-readable storage medium 600 includes a non-volatile computer-readable storage medium. The computer readable storage medium 600 has storage space for program code 610 for performing any of the method steps of the method described above. The program code can be read from or written to one or more computer program products. The program code 610 may be compressed, for example, in a suitable form.

Finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of the present application, and not to limit the same; although the present application has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; such modifications and substitutions do not necessarily depart from the spirit and scope of the corresponding technical solutions in the embodiments of the present application.

Claims

A method for pushing entries, the method comprising:

according to a user portrait of a mobile terminal to be pushed, selecting entries related to the user portrait from a basic push word bank to establish a first word bank;

if the current geographic position of the mobile terminal is a resident place, determining a use scene corresponding to the current geographic position as a recommended scene;

and selecting the vocabulary entry related to the recommended scene from the first vocabulary bank and pushing the vocabulary entry to the mobile terminal.
The method according to claim 1, wherein if the current geographic location of the mobile terminal is a resident location, determining a usage scenario corresponding to the current geographic location, and before serving as the recommended scenario, further comprising:

acquiring a resident place list, wherein the resident place list is established according to the historical motion track of the mobile terminal;

acquiring the current geographic position of the mobile terminal;

judging whether the current geographic position is the geographic position in the resident place list;

and if so, determining that the mobile terminal is in a resident place.
The method according to claim 2, wherein building a resident location list of the mobile terminal according to the historical motion trail of the mobile terminal comprises:

acquiring the geographical position of which the time length of each time of residence of the mobile terminal exceeds the preset time length in a preset historical time period, and establishing a first geographical position list;

and acquiring the geographical positions with the occurrence probability larger than a first probability threshold from the first geographical position list, and establishing the resident place list.
The method according to claim 2, wherein building a resident location list of the mobile terminal according to the historical motion trail of the mobile terminal comprises:

acquiring the geographical position of which the time length of each time of residence of the mobile terminal exceeds the preset time length in a preset historical time period, and establishing a first geographical position list;

sequencing the plurality of geographic positions in the first geographic position list according to the total residence time of the mobile terminal at each geographic position;

and according to the sorting result, selecting a preset number of geographical positions with the longest total duration from the first geographical position list, and establishing the resident place list.
The method according to claim 2, wherein building a resident location list of the mobile terminal according to the historical motion trail of the mobile terminal comprises:

monitoring the geographical position of the mobile terminal once every preset time interval;

acquiring geographical positions with the occurrence probability larger than a second probability threshold value monitored in each preset period in a preset historical time period, and establishing a second geographical position list, wherein the preset historical time period comprises a plurality of preset periods;

and acquiring the geographical position with the occurrence probability larger than a third probability threshold from the second geographical position list, and establishing the resident place list.
The method according to any one of claims 1 to 5, wherein the determining, as a recommendation scenario, a usage scenario corresponding to the current geographic location comprises:

determining a use scene corresponding to each geographic position in a resident place list according to historical operation data of each geographic position of a mobile terminal in the resident place list;

and determining a use scene corresponding to the current geographic position of the mobile terminal as a recommended scene according to the use scene corresponding to each geographic position in the resident place list.
The method according to any one of claims 1 to 6, wherein if the current geographic location of the mobile terminal is a resident location, determining a usage scenario corresponding to the current geographic location, as a recommended scenario, further includes:

acquiring the moving speed and the moving route of the mobile terminal;

and if the moving speed is greater than the preset speed and a public transport means with the same motion route as the mobile terminal exists, determining that the mobile terminal is in a resident place.
The method according to claim 7, wherein the use scene corresponding to the current geographic location is determined as a recommended scene; selecting the vocabulary entry related to the recommended scene from the first vocabulary bank, pushing the vocabulary entry related to the recommended scene selected from the first vocabulary bank to the mobile terminal, and pushing the vocabulary entry to the mobile terminal comprises the following steps:

determining a use scene corresponding to the current geographic position as a traffic scene;

acquiring historical operation data of the mobile terminal under the condition that the motion trail of the mobile terminal is the same as that of a public transport means, and taking the historical operation data as reference data;

determining a type of the reference data;

and selecting the entry with the same type as the reference data from the first word stock and pushing the entry to the mobile terminal.
The method according to any one of claims 1 to 5 and 7, wherein the determining a usage scenario corresponding to the current geographic location as a recommendation scenario includes:

and determining the current use scene of the mobile terminal as a recommended scene according to the current time and the historical operation data of the mobile terminal at the current geographic position.
The method according to claim 1, wherein the selecting the vocabulary entry related to the recommended scene from the first vocabulary base to push to the mobile terminal comprises:

receiving a search keyword sent by a mobile terminal;

and searching the entries related to the search keyword from the selected entries, and pushing the searched entries to the mobile terminal.
The method as claimed in any one of claims 1 to 10, wherein before establishing the first lexicon by selecting terms corresponding to the user representation from a basic pushed lexicon according to the user representation of the mobile terminal to be pushed, the method further comprises:

and establishing the user portrait based on the user basic information corresponding to the mobile terminal.
The method of claim 11, further comprising:

acquiring user accounts for logging in different application programs in the mobile terminal;

and acquiring basic information disclosed by each user account in an application program as the user basic information corresponding to the mobile terminal.
The method as claimed in any one of claims 1-12, wherein before establishing the first lexicon by selecting terms related to the user representation from a basic pushed lexicon according to the user representation of the mobile terminal to be pushed, further comprising:

and capturing entries from a plurality of specified network platforms, and establishing the basic push word stock.
The method of claim 13, wherein said capturing entries from a plurality of specified network platforms and building said base push thesaurus comprises

Searching contents with click rate exceeding a preset value from a plurality of specified network platforms;

extracting a keyword entry from the searched content;

and establishing the basic push word bank through the extracted key terms.
The method according to any one of claims 1-14, further comprising:

receiving entries input by a background;

and adding the entry input by the background to the basic push word stock.
An apparatus for pushing an entry, the apparatus comprising:

the word bank establishing module is used for selecting entries related to the user portrait from a basic pushed word bank to establish a first word bank according to the user portrait of the mobile terminal to be pushed;

the scene determining module is used for determining a use scene corresponding to the current geographic position as a recommended scene if the current geographic position of the mobile terminal is a resident place;

and the pushing module is used for selecting the vocabulary entry related to the recommended scene from the first word stock and pushing the vocabulary entry to the mobile terminal.
The apparatus of claim 16, further comprising a resident location determination module, the resident location determination module comprising:

the mobile terminal comprises a list acquisition unit, a list selection unit and a list display unit, wherein the list acquisition unit is used for acquiring a resident place list which is established according to the historical motion track of the mobile terminal;

the position acquisition unit is used for acquiring the current geographic position of the mobile terminal;

the judging unit is used for judging whether the current geographic position is the geographic position in the resident place list or not;

and the determining unit is used for determining that the mobile terminal is located at the resident place if the current geographic position is the geographic position in the resident place list.
The apparatus of claim 16 or 17, wherein the scene determination module is configured to: determining a use scene corresponding to each geographic position in a resident place list according to historical operation data of each geographic position of a mobile terminal in the resident place list; and determining a use scene corresponding to the current geographic position of the mobile terminal as a recommended scene according to the use scene corresponding to each geographic position in the resident place list.
An electronic device, comprising:

one or more processors;

a memory;

one or more programs, wherein the one or more programs are stored in the memory and configured to be executed by the one or more processors, the one or more programs configured to perform the method of any of claims 1-15.
A computer-readable storage medium, having stored thereon program code that can be invoked by a processor to perform the method according to any one of claims 1 to 15.