CN113987373A - Commodity display method and device, storage medium and electronic equipment - Google Patents

Commodity display method and device, storage medium and electronic equipment Download PDF

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Publication number
CN113987373A
CN113987373A CN202111108626.0A CN202111108626A CN113987373A CN 113987373 A CN113987373 A CN 113987373A CN 202111108626 A CN202111108626 A CN 202111108626A CN 113987373 A CN113987373 A CN 113987373A
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user
commodity
commodities
information
purchased
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卢栋栋
林永吉
黎清顾
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Gree Electric Appliances Inc of Zhuhai
Zhuhai Lianyun Technology Co Ltd
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Gree Electric Appliances Inc of Zhuhai
Zhuhai Lianyun Technology Co Ltd
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Priority to CN202111108626.0A priority Critical patent/CN113987373A/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9538—Presentation of query results
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • G06Q30/0643—Graphical representation of items or shoppers

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Abstract

The invention provides a commodity display method, a commodity display device, a storage medium and electronic equipment, and relates to the technical field of data processing, wherein the method comprises the following steps: when a preset instruction is received, acquiring user characteristics; based on the user characteristics, obtaining commodity information to be purchased by the user; and displaying the commodity based on the commodity information to be purchased by the user. According to the technical scheme provided by the invention, the commodity display can be carried out based on the requirement of the user, so that the user experience is improved, and the commodity transaction rate is improved.

Description

Commodity display method and device, storage medium and electronic equipment
Technical Field
The present invention relates to the field of data processing technologies, and in particular, to a method and an apparatus for displaying a commodity, a storage medium, and an electronic device.
Background
In the prior art, when a user opens a shopping website to perform online shopping, a home page of the shopping website is generally used for displaying commodities based on current hot-sold commodities and similar commodities recently purchased by the user. For the user, the current hot goods are not necessarily wanted by the user, and the user can not buy the same kind of goods of the purchased goods in the near future. Obviously, the existing commodity display mode does not meet the user psychology, so that the user needs to search for the target commodity by himself, the user experience is poor, and the commodity transaction rate cannot be improved.
Disclosure of Invention
In view of the above problems in the prior art, the present application provides a method and an apparatus for displaying a commodity, a storage medium, and an electronic device, which can display the commodity based on the needs of a user, thereby improving the user experience and the commodity transaction rate.
In order to achieve the purpose, the technical scheme of the invention is realized as follows:
in a first aspect, an embodiment of the present invention provides a method for displaying a commodity, where the method includes:
when a preset instruction is received, acquiring user characteristics;
based on the user characteristics, obtaining commodity information to be purchased by the user;
and displaying the commodity based on the commodity information to be purchased by the user.
Preferably, when receiving the preset instruction, acquiring the user characteristic includes:
when a preset instruction is received, acquiring the identification information of the user;
and searching and acquiring the user characteristics corresponding to the identification information of the user from a pre-established user database based on the identification information of the user.
Preferably, the user database is pre-established in the following manner:
acquiring purchase information of the same user at multiple terminals; wherein the purchase information of each user includes: the identification information of the user, the consumption behavior information of the user and the interaction behavior information of the user;
integrating the consumption behavior information and the interaction behavior information of each user to obtain integrated information;
extracting keywords from the integrated information to obtain the user characteristics of the user;
and corresponding the identification information of each user to the user characteristics of each user one by one to obtain the user database.
Preferably, the acquiring purchase information of the same user at multiple terminals includes:
acquiring the purchase information of the user at a preset shopping website;
acquiring the purchase information of the online store of the user;
and acquiring the purchase information filled in by the user through a first preset questionnaire.
Preferably, the user features include: the method comprises the following steps that commodities collected by a user, commodities purchased by the user, commodities forwarded by the user and the time for the user to purchase preset commodities last time; the obtaining information of the commodity to be purchased by the user based on the user characteristics comprises:
obtaining commodities which are interesting to the user based on the commodities collected by the user, the commodities purchased by the user and the commodities forwarded by the user;
obtaining commodities currently lacked by the user based on the last time when the user purchases preset commodities and the known average service life of the preset commodities;
and acquiring the commodity which the user is interested in and the commodity which the user currently lacks as the commodity information to be purchased by the user.
Further, the user features further include: browsing times of the same type of commodities by the user and browsing duration of the same type of commodities by the user; the obtaining information of the commodity to be purchased by the user based on the user characteristics further comprises:
judging whether the browsing times exceed a preset time threshold value;
when the browsing times exceed the preset times threshold, determining that the commodities are commodities which the user is interested in;
judging whether the browsing time length exceeds a preset time length threshold value or not;
and when the browsing duration exceeds the preset duration threshold, determining that the commodity is the commodity which is interested by the user.
Further, the user features further include: the quantity of the same type of commodities purchased by the user in a preset time period; the obtaining information of the commodity to be purchased by the user based on the user characteristics further comprises:
judging whether the quantity of the same type of commodities purchased by the user in the preset time period exceeds a preset quantity threshold value or not;
and when the quantity of the same type of commodities purchased by the user in the preset time period exceeds a preset quantity threshold value, determining that the type of commodities are the commodities which are currently lacked by the user.
Preferably, when receiving the preset instruction, acquiring the user characteristic includes:
displaying a second preset questionnaire when a preset instruction is received;
receiving information to be consumed filled in by the user through the second preset questionnaire as the user characteristics; wherein the information to be consumed comprises: the information of the commodity to be purchased by the user.
Preferably, the information about the product to be purchased by the user includes: the goods that the user is interested in and the goods that the user currently lacks; the commodity display based on the commodity information to be purchased by the user comprises the following steps:
the commodity display is carried out in sequence according to the following sequence: the goods of interest to the user, the goods currently lacking by the user.
Further, the method further comprises:
selecting commodities with preferential activities from the commodities which the user is interested in as first priority display commodities;
selecting commodities with preferential activities from the commodities which are currently lacked by the user as second priority display commodities;
the displaying of the commodity based on the commodity information to be purchased by the user further comprises:
the commodity display is carried out in sequence according to the following sequence: the first preferentially displayed commodity, the second preferentially displayed commodity, the commodity without preferential activity in the commodities in which the user is interested, and the commodity without preferential activity in the commodities which the user lacks currently.
Further, the method further comprises:
acquiring current purchase information of a user;
updating the user characteristics based on the user's current purchase information.
In a second aspect, an embodiment of the present invention provides a merchandise display device, where the device includes:
the user characteristic acquisition unit is used for acquiring user characteristics when a preset instruction is received;
the commodity information acquisition unit is used for acquiring commodity information to be purchased by the user based on the user characteristics;
and the display unit is used for displaying the commodity based on the commodity information to be purchased by the user.
In a third aspect, an embodiment of the present invention provides a storage medium, where a program code is stored, and when the program code is executed by a processor, the method for displaying a product is implemented as in any one of the above embodiments.
In a fourth aspect, an embodiment of the present invention provides an electronic device, where the electronic device includes a memory and a processor, where the memory stores program codes executable on the processor, and when the program codes are executed by the processor, the electronic device implements the merchandise display method according to any one of the above embodiments.
According to the commodity display method, the commodity display device, the storage medium and the electronic equipment, when a preset instruction is received, the characteristics of a user are obtained, information of a commodity to be purchased by the user is obtained based on the characteristics of the user, and commodity display is carried out based on the information of the commodity to be purchased by the user. Therefore, the technical scheme provided by the invention can automatically obtain the information of the commodity to be purchased by the user based on the user characteristics, so that the commodity is displayed based on the information of the commodity to be purchased by the user, and the phenomenon that invalid commodity information is displayed to the user like the prior art is avoided. Through the technical scheme provided by the invention, the user can quickly acquire the information of the commodity which the user wants to purchase, namely the system can display the commodity based on the requirement of the user, so that the user experience can be improved, and the commodity transaction rate can be improved.
Drawings
The scope of the present disclosure will be better understood from the following detailed description of exemplary embodiments, which is to be read in connection with the accompanying drawings. Wherein the included drawings are:
FIG. 1 is a first flowchart of a method according to an embodiment of the present invention;
FIG. 2 is a flowchart of a second method of an embodiment of the present invention;
FIG. 3 is a first block diagram of an apparatus according to an embodiment of the present invention;
FIG. 4 is a second block diagram of an apparatus according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention clearer, the following will describe in detail an implementation method of the present invention with reference to the accompanying drawings and embodiments, so that how to apply technical means to solve the technical problems and achieve the technical effects can be fully understood and implemented.
In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present invention, however, the present invention may be practiced in other ways than those specifically described herein, and therefore the scope of the present invention is not limited by the specific embodiments disclosed below.
Example one
According to the invention, the user characteristics are constructed by integrating the user purchase data and analyzing the big data. The method is characterized in that differentiated display of products and activities is carried out on a customer shopping page, and the commodities which are interesting to a user and the commodities which are possibly lacked are recommended to the user while the similar commodities which are purchased by the user are refused to be recommended.
According to an embodiment of the present invention, there is provided a merchandise display method, as shown in fig. 1, the method according to the embodiment includes:
step S101, when a preset instruction is received, user characteristics are obtained;
in this embodiment, the preset instruction may include: the shopping website comprises an instruction sent by clicking a certain shopping website by a user, an instruction sent by opening a certain shopping website by a user, an instruction sent by logging in a certain shopping website by a user and the like. That is, when a user enters a shopping site to make a purchase, the system automatically acquires the user characteristics of the user.
In order to effectively acquire the user characteristics, in this embodiment, the user characteristics may be acquired in the following two ways:
the first mode is that when a preset instruction is received, the identification information of the user is obtained; and searching and acquiring the user characteristics corresponding to the identification information of the user from a pre-established user database based on the identification information of the user.
In order to further effectively obtain the user characteristics, in this embodiment, the user database is pre-established in the following manner: acquiring purchase information of the same user at multiple terminals; wherein the purchase information of each user includes: the identification information of the user, the consumption behavior information of the user and the interaction behavior information of the user; integrating the consumption behavior information and the interaction behavior information of each user to obtain integrated information; extracting keywords from the integrated information to obtain the user characteristics of the user; and corresponding the identification information of each user to the user characteristics of each user one by one to obtain the user database.
For the same user, channels for purchasing commodities are various, the user can go off-line for purchase, can purchase through a mobile phone APP shopping website or can purchase through a WeChat applet, data are stored in multiple parts in the prior art, and the embodiment integrates the multi-terminal purchase information of the same user together to accurately establish a user database so as to accurately acquire user characteristics.
In this embodiment, the obtaining of the multi-terminal purchase information of the same user includes: acquiring the purchase information of the user at a preset shopping website; acquiring the purchase information of the online store of the user; and acquiring the purchase information filled in by the user through a first preset questionnaire.
Wherein the predetermined shopping website comprises: currently larger mainstream shopping websites (e.g., Taobao, Jingdong, etc.), own online shopping malls (e.g., Duomingzhu, etc.), and other shopping websites capable of obtaining valid user purchase information.
The purchase information of the user for getting out of the store on line can be acquired in the following way: when a user goes off a store on line to purchase goods, store staff can actively inquire and record personal basic information and purchase information of the user, fill in a form of the information and upload the information to a preset server in a unified manner; or when the user pays, the user is guided to pay attention to the public number of the commodity, the user is guided to actively fill in personal basic information and purchasing information, and the system uploads the acquired information to a preset server.
In this embodiment, the first preset questionnaire may be displayed to the user at a specific time to obtain the purchase information of the user. For example, when the user browses goods or when the user has purchased a certain good, the system may determine that the user is in an idle state at this time, and provide the first preset questionnaire to the user to guide the user to fill out his purchase information. The first preset questionnaire may be issued/displayed to the user in various manners, for example, the first preset questionnaire may be issued/displayed to the user through a WeChat public number, or may be issued/displayed to the user directly through a shopping website.
The present embodiment may further determine the credibility of the information filled by the user according to the time taken by the user to fill in the first preset questionnaire and the filling integrity, and define the loyalty of the user according to the credibility. For example, for information with high confidence level, the corresponding user has high loyalty, and for users with high loyalty, the system can provide the user with the maximum commodity preference based on the commodity preference of the user, so as to reward and feedback the user.
The embodiment may also determine which brand the user prefers through the information of the first preset questionnaire filled by the user, and may preferentially display the favorite brand of the user to the user during subsequent commodity display.
The purchase information of the user obtained through the predetermined shopping website, the purchase information of the user obtained through the offline store, and the purchase information of the user obtained through the first preset questionnaire all include: the identification information of the user, the consumption behavior information of the user and the interaction behavior information of the user.
The identification information of the user can be information such as a mobile phone number of the user, a serial number of a terminal used by the user and the like, and the identification information has uniqueness so as to accurately identify the user. The consumption behavior information of the user is mainly recorded by transaction records and mainly comprises the following steps: the time of last shopping, the time of last purchasing of preset commodities, the quantity of the same type of commodities purchased by the user in a preset time period and the like. In addition, the consumption behavior information of the user may further include: the type, price, discount, cumulative amount of consumption of the user, frequency of purchases over a period of time, etc. of the goods purchased by the user. The interactive behavior information of the user is mainly the interactive behavior before commodity bargaining, and mainly comprises the following steps: the method comprises the steps of collecting commodities by a user, purchasing commodities by the user, forwarding commodities by the user, browsing times of the user on the same type of commodities, browsing duration of the user on the same type of commodities and the like.
In addition, the purchase information may further include: personal basic information of the user, for example, sex, age, location, and the like. Based on the basic information, the consumption behavior information and the interaction behavior information, the system can more accurately obtain the user characteristics, so that the user can be further more accurately classified, and more accurate commodity information required by the user can be displayed to the user in the following process. For example, users with the same gender, the same region, the same age within a certain range and the same purchase information can be classified as similar users, and the purchase information of each user is analyzed by big data, so that a product manufacturer or a product supplier can roughly grasp the positioning of the product, the production or supply structure of the product can be properly adjusted, and the product transaction rate can be further improved.
The second way is that when a preset instruction is received, a second preset questionnaire is displayed; receiving information to be consumed filled in by the user through the second preset questionnaire as the user characteristics; wherein the information to be consumed comprises: the information of the commodity to be purchased by the user.
In this embodiment, the second preset questionnaire is mainly used for questionnaire survey of information that the user wants to consume at present, that is, when a certain user enters a certain shopping website for shopping and the system does not find the identification information of the user in the pre-established user database, the second preset questionnaire is automatically popped up to directly inquire the user about which commodities are interested in and currently lack of information. Or, when a certain user enters a certain shopping website to shop, even if the system can search the identification information of the user in the user database, in order to more efficiently and accurately provide accurate commodity information for the user, the system can automatically pop up the second preset questionnaire to inquire which commodities the user is interested in and which commodities are currently lacking. After the user fills in the second preset questionnaire, the system adds the information acquired through the second preset questionnaire as new purchase information of the user to the user database so as to update the user characteristics of the user. Or, when the user database originally has no user characteristics of the user, the user characteristics of the user are created by directly using the information acquired by the second preset questionnaire, and then the user characteristics of the user are continuously updated and perfected through new purchase information of the user.
Step S102, based on the user characteristics, obtaining the information of the commodity to be purchased by the user;
in this embodiment, as described in step S101, the user characteristics include: the method for acquiring the commodity information to be purchased by the user based on the user characteristics comprises the following steps of:
obtaining commodities which are interesting to the user based on the commodities collected by the user, the commodities purchased by the user and the commodities forwarded by the user; obtaining commodities currently lacked by the user based on the last time when the user purchases preset commodities and the known average service life of the preset commodities; and acquiring the commodity which the user is interested in and the commodity which the user currently lacks as the commodity information to be purchased by the user. That is, in this embodiment, the information of the commodities that the user wants to purchase includes the commodities that the user is interested in and the commodities that the user currently lacks.
Specifically, the commodities collected by the user, the commodities purchased by the user and the commodities forwarded by the user are all regarded as the commodities interested by the user, and in the subsequent commodity display process, the similar commodities of the commodities interested by the user are preferentially displayed.
In this embodiment, the preset goods may be a certain kind of goods, and specifically may be all kinds of goods purchased by the user history. For example, the system acquires that the user purchased a refrigerator 8 years ago, and based on the average service life of the current refrigerator known to the system, the system determines that the current user may consider replacing the new refrigerator, and therefore, considers "refrigerator" as the commodity that the user currently lacks.
In order to more accurately obtain the information of the product to be purchased by the user, as described in step S101, the user characteristics further include: the method for obtaining the information of the commodities to be purchased by the user based on the user characteristics comprises the following steps:
judging whether the browsing times exceed a preset time threshold value; when the browsing times exceed the preset times threshold, determining that the commodities are commodities which the user is interested in; judging whether the browsing time length exceeds a preset time length threshold value or not; and when the browsing duration exceeds the preset duration threshold, determining that the commodity is the commodity which is interested by the user.
For example, when the number of clicks/browsing times of a certain commodity/certain type of commodity exceeds 4 times, the commodity/certain type of commodity is determined to be a commodity in which the user is interested; or when the browsing time of the user on a certain commodity/certain class of commodities exceeds 5 minutes, determining that the commodity/certain class of commodities is the commodity which is interested by the user, and preferentially displaying the similar commodity of the commodity which is interested by the user in the subsequent commodity displaying process.
In order to further accurately obtain the information of the product to be purchased by the user, as described in step S101, the user characteristics further include: if the number of the same type of commodities purchased by the user in the preset time period, the information of the commodities to be purchased by the user is obtained based on the user characteristics, further comprising:
judging whether the quantity of the same type of commodities purchased by the user in the preset time period exceeds a preset quantity threshold value or not; and when the quantity of the same type of commodities purchased by the user in the preset time period exceeds a preset quantity threshold value, determining that the type of commodities are the commodities which are currently lacked by the user.
For example, if the system acquires that a user purchases household appliances such as a refrigerator, a washing machine, an air conditioner and the like at the same time within a week, the user is likely to arrange a new house, and the user is likely to lack other household appliances, so that the system regards the types of household appliances which are not purchased by the user currently as the commodities which are lacking by the user currently.
In order to further accurately acquire information of a commodity to be purchased by a user, the user characteristics may further include: if the user has purchased the commodity information last time, then, based on the user characteristics, obtaining the commodity information that the user wants to purchase, further includes:
and acquiring the commodity associated with the commodity information purchased last time by the user, and taking the commodity associated with the commodity information purchased last time by the user as the commodity which is currently lacked by the user.
For example, when a user purchases a mobile phone, the mobile phone shell, a tempered film and other commodities matched with the mobile phone are used as the commodities which the user lacks currently, and the commodities are preferentially displayed in the subsequent commodity display process.
Step S103, displaying the product based on the information of the product to be purchased by the user.
As stated in step S102, the information of the product to be purchased by the user includes: if the commodity the user is interested in and the commodity the user currently lacks, then, based on the information of the commodity the user wants to purchase, the commodity display includes: the commodity display is carried out in sequence according to the following sequence: the goods of interest to the user, the goods currently lacking by the user.
In other words, in this embodiment, when the user enters a certain shopping website, the shopping website preferentially displays the commodities that the user is interested in, and then displays the commodities that the user currently lacks, so as to accurately recommend the commodities to the user, fit the user mind, and improve the product transaction rate.
At present, when internet sales is carried out, all commodities are generally put out at one time according to commodity sales amount in the prior art, and all people see the same commodity sequence, but for clients, the commodities displayed at the forefront are not necessarily needed by the clients, the clients can find the needed commodities for a long time, and the experience feeling is not particularly good. By adopting the display mode, the customer can see the desired commodities at a glance, and the user experience is greatly improved.
In order to more effectively display the goods, thereby improving the user experience and the product transaction rate, further, the method of this embodiment further includes: selecting commodities with preferential activities from the commodities which the user is interested in as first priority display commodities; and selecting the commodity with the preferential activity from the commodities which are currently lacked by the user as a second priority display commodity.
Then, the displaying the commodity based on the information of the commodity to be purchased by the user further includes:
the commodity display is carried out in sequence according to the following sequence: the first preferentially displayed commodity, the second preferentially displayed commodity, the commodity without preferential activity in the commodities in which the user is interested, and the commodity without preferential activity in the commodities which the user lacks currently.
That is, in this embodiment, when a user enters a certain shopping website, the shopping website preferentially displays the first preferentially displayed merchandise (i.e., the merchandise having the preferential activity among the merchandise in which the user is interested), then displays the second preferentially displayed merchandise (i.e., the merchandise having the preferential activity among the merchandise in which the user is currently absent), then displays the merchandise having no preferential activity among the merchandise in which the user is interested, and finally displays the merchandise having no preferential activity among the merchandise in which the user is currently absent, so that the user can conveniently know the merchandise and the activity information in time, thereby accurately recommending the merchandise to the user, fitting the user's mind, and improving the product transaction rate.
The commodity with the preferential event can be realized through data collection of the commodity preferential event. Specifically, the method comprehensively collects the online and offline commodity preferential activities, classifies the regions, the types and the like, distinguishes customers for which the activities need to be oriented, and grasps the price adjustment and activity information of various commodities.
In addition, the present embodiment may also obtain, based on the user characteristics, the favorite brand of the user, the noted commodity characteristics (for example, some users pay attention to energy consumption ratio of household electrical appliances), and other contents, so that when displaying commodities, the commodities of the favorite brand and the commodities with the noted commodity characteristics are preferentially displayed.
Further, the present embodiment may also obtain the approximate economic strength of the user based on the user characteristics, and preferentially show the merchandise meeting the economic strength of the user to the user based on the economic strength of the user.
Specifically, various commodities are classified in advance, main selling points of each product are found, for example, "low energy consumption" and the like are set as keywords, and then classification is performed according to the types of the keywords. The goods are set into a large category, a sub-category is created under the category, and the proper goods are added. Various activity information and preferential information of commodities of the online store and the online shopping mall are obtained, and different keywords are added according to different characteristics.
Taking the style of lattice air conditioner sold in a dungeon shop as an example, the trade name is: the Yunjia variable-frequency heating and cooling is larger than 1P 1 level energy efficiency on-hook air conditioner; the commodity model is as follows: KFR-26GW/NhGc 1B; the commodity keywords are: and snow is bright, the new energy efficiency is upgraded, the frequency is changed vigorously, the air inlet and the air outlet can be detached and washed, the bacteria are cleaned at 56 ℃ and are self-cleaned, and the sale price is 2999. The commodities are firstly classified as air conditioners, then classified as on-hook, then classified according to the characteristics of the air conditioners, and then the shadows of the air conditioners can be seen in the following classifications, such as level 1 energy efficiency, frequency conversion, cooling and heating air conditioners, self-cleaning, below 3000 yuan, and the like. Therefore, when a user selects a commodity, the user can find the air conditioner through air conditioner, or self-cleaning.
By the aid of the commodity classification result, commodities which are expected by the user can be rapidly displayed to the user on the basis of commodity characteristics (namely commodity keywords) noted by the user, and user experience is greatly improved. In addition, through the commodity classification result, the user can quickly select the target air conditioner when purchasing the air conditioner, and the target air conditioner does not need to be watched one by one, so that the time of the user is saved.
Further, as shown in fig. 2, the method according to this embodiment further includes:
step S104, acquiring the current purchase information of the user;
step S105, updating the user characteristics based on the current purchase information of the user.
In this embodiment, the current purchase information of the user refers to new consumption behavior information and interaction behavior information performed by the user, for example, after the system performs the merchandise display to the user in the manner described above, the user collects, purchases, and browses some types of merchandise, or purchases some types of merchandise, and based on the new purchase information, the system automatically updates the user characteristics of the user in the user database, so that the user characteristics more accurately reflect the preference of the user, and thereby more accurately perform the merchandise display to the user.
According to the commodity display method provided by the embodiment of the invention, when a preset instruction is received, the characteristics of a user are obtained, information of a commodity to be purchased by the user is obtained based on the characteristics of the user, and the commodity display is carried out based on the information of the commodity to be purchased by the user. Therefore, the technical scheme provided by the invention can automatically obtain the information of the commodity to be purchased by the user based on the user characteristics, so that the commodity is displayed based on the information of the commodity to be purchased by the user, and the phenomenon that invalid commodity information is displayed to the user like the prior art is avoided. Through the technical scheme provided by the invention, the user can quickly acquire the information of the commodity which the user wants to purchase, namely the system can display the commodity based on the requirement of the user, so that the user experience can be improved, and the commodity transaction rate can be improved.
Example two
Correspondingly to the above method embodiment, the present invention further provides a merchandise display device, as shown in fig. 3, the device comprising:
a user characteristic obtaining unit 201, configured to obtain a user characteristic when a preset instruction is received;
a commodity information obtaining unit 202, configured to obtain information about a commodity to be purchased by the user based on the user characteristics;
the display unit 203 is configured to display a product based on the information of the product to be purchased by the user.
In this embodiment, the user characteristic obtaining unit 201 includes:
the identification information acquisition unit is used for acquiring the identification information of the user when a preset instruction is received;
and the searching unit is used for searching and acquiring the user characteristics corresponding to the identification information of the user from a pre-established user database based on the identification information of the user.
In this embodiment, the user database is pre-established in the following manner:
acquiring purchase information of the same user at multiple terminals; wherein the purchase information of each user includes: the identification information of the user, the consumption behavior information of the user and the interaction behavior information of the user;
integrating the consumption behavior information and the interaction behavior information of each user to obtain integrated information;
extracting keywords from the integrated information to obtain the user characteristics of the user;
and corresponding the identification information of each user to the user characteristics of each user one by one to obtain the user database.
In this embodiment, the obtaining of the multi-terminal purchase information of the same user includes:
acquiring the purchase information of the user at a preset shopping website;
acquiring the purchase information of the online store of the user;
and acquiring the purchase information filled in by the user through a first preset questionnaire.
In this embodiment, the user characteristics include: the method comprises the following steps that commodities collected by a user, commodities purchased by the user, commodities forwarded by the user and the time for the user to purchase preset commodities last time; the commodity information acquisition unit 202 includes:
the first commodity obtaining unit is used for obtaining commodities which are interesting to the user based on the commodities collected by the user, the commodities purchased by the user and the commodities forwarded by the user;
the second commodity obtaining unit is used for obtaining commodities which are currently lacked by the user based on the last time when the user purchases preset commodities and the known average service life of the preset commodities;
and the commodity information acquisition subunit is used for acquiring the commodity which the user is interested in and the commodity which the user currently lacks as the commodity information to be purchased by the user.
In this embodiment, the user characteristics further include: browsing times of the same type of commodities by the user and browsing duration of the same type of commodities by the user; the commodity information acquiring unit 202 further includes:
the first judgment unit is used for judging whether the browsing times exceed a preset time threshold value;
the first determining unit is used for determining the commodity as a commodity which is interested by the user when the browsing times exceeds the preset time threshold;
the second judging unit is used for judging whether the browsing time length exceeds a preset time length threshold value;
the first determining unit is further configured to determine that the commodity is a commodity in which the user is interested when the browsing duration exceeds the preset duration threshold.
In this embodiment, the user characteristics further include: the quantity of the same type of commodities purchased by the user in a preset time period; the commodity information acquiring unit 202 further includes:
the third judging unit is used for judging whether the quantity of the same type of commodities purchased by the user in the preset time period exceeds a preset quantity threshold value or not;
and the second determining unit is used for determining the commodities of the same type as the commodities which the user currently lacks when the quantity of the commodities of the same type purchased by the user in the preset time period exceeds a preset quantity threshold value.
In this embodiment, the user characteristic obtaining unit 201 further includes:
the display unit is used for displaying a second preset questionnaire when receiving a preset instruction;
the receiving unit is used for receiving the information to be consumed filled in by the user through the second preset questionnaire as the user characteristics; wherein the information to be consumed comprises: the information of the commodity to be purchased by the user.
In this embodiment, the information of the commodity to be purchased by the user includes: the goods that the user is interested in and the goods that the user currently lacks; the display unit 203 displays the commodities in the following ways:
the commodity display is carried out in sequence according to the following sequence: the goods of interest to the user, the goods currently lacking by the user.
Further, the apparatus of this embodiment further includes:
a first priority display commodity obtaining unit, configured to select a commodity with a discount activity from the commodities in which the user is interested as a first priority display commodity;
a second preferred display commodity obtaining unit, configured to select a commodity with a discount activity from the commodities that the user currently lacks as a second preferred display commodity;
the display unit 203 also performs commodity display in the following manner:
the commodity display is carried out in sequence according to the following sequence: the first preferentially displayed commodity, the second preferentially displayed commodity, the commodity without preferential activity in the commodities in which the user is interested, and the commodity without preferential activity in the commodities which the user lacks currently.
Further, as shown in fig. 4, the apparatus according to this embodiment further includes:
a current purchase information obtaining unit 204, configured to obtain current purchase information of the user;
an updating unit 205, configured to update the user characteristics based on the current purchase information of the user.
The working principle, the working flow and other details of the above device related to the specific embodiments can be referred to the specific embodiments of the merchandise display method provided by the present invention, and the details of the same technical contents will not be described herein.
According to the commodity display device provided by the embodiment of the invention, when a preset instruction is received, the characteristics of a user are obtained, information of a commodity to be purchased by the user is obtained based on the characteristics of the user, and the commodity display is carried out based on the information of the commodity to be purchased by the user. Therefore, the technical scheme provided by the invention can automatically obtain the information of the commodity to be purchased by the user based on the user characteristics, so that the commodity is displayed based on the information of the commodity to be purchased by the user, and the phenomenon that invalid commodity information is displayed to the user like the prior art is avoided. Through the technical scheme provided by the invention, the user can quickly acquire the information of the commodity which the user wants to purchase, namely the system can display the commodity based on the requirement of the user, so that the user experience can be improved, and the commodity transaction rate can be improved.
EXAMPLE III
According to an embodiment of the present invention, there is also provided a storage medium having program codes stored thereon, wherein the program codes, when executed by a processor, implement the merchandise display method according to any one of the above embodiments.
Example four
According to an embodiment of the present invention, there is also provided an electronic device, which includes a memory and a processor, where the memory stores program codes executable on the processor, and when the program codes are executed by the processor, the electronic device implements the merchandise display method according to any one of the above embodiments.
According to the commodity display method, the commodity display device, the storage medium and the electronic equipment, when a preset instruction is received, the characteristics of a user are obtained, information of a commodity to be purchased by the user is obtained based on the characteristics of the user, and commodity display is carried out based on the information of the commodity to be purchased by the user. Therefore, the technical scheme provided by the invention can automatically obtain the information of the commodity to be purchased by the user based on the user characteristics, so that the commodity is displayed based on the information of the commodity to be purchased by the user, and the phenomenon that invalid commodity information is displayed to the user like the prior art is avoided. Through the technical scheme provided by the invention, the user can quickly acquire the information of the commodity which the user wants to purchase, namely the system can display the commodity based on the requirement of the user, so that the user experience can be improved, and the commodity transaction rate can be improved.
The technical scheme provided by the invention can not only grasp the preference of the customer, enhance the viscosity of the customer and improve the selling success rate of the commodity, but also save a large amount of publicity cost and reduce the workload. Meanwhile, due to the data integration of the customers and the activities, the system is more beneficial to the headquarters of the company to carry out deep control on various sales and commodity prices, regions, customer liking degrees and the like, reasonably arrange commodity production, adjust commodity structures and the like.
In the several embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and for example, a division of a unit is merely a logical division, and an actual implementation may have another division, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed.
Units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment of the present invention.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention essentially or partially contributes to the prior art, or all or part of the technical solution can be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing an electronic device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
Although the embodiments of the present invention have been described above, the above description is only for the convenience of understanding the present invention, and is not intended to limit the present invention. It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims.

Claims (14)

1. A method of displaying merchandise, the method comprising:
when a preset instruction is received, acquiring user characteristics;
based on the user characteristics, obtaining commodity information to be purchased by the user;
and displaying the commodity based on the commodity information to be purchased by the user.
2. The merchandise display method according to claim 1, wherein the obtaining the user characteristic when receiving the preset instruction comprises:
when a preset instruction is received, acquiring the identification information of the user;
and searching and acquiring the user characteristics corresponding to the identification information of the user from a pre-established user database based on the identification information of the user.
3. The merchandise display method of claim 2, wherein the user database is pre-established by:
acquiring purchase information of the same user at multiple terminals; wherein the purchase information of each user includes: the identification information of the user, the consumption behavior information of the user and the interaction behavior information of the user;
integrating the consumption behavior information and the interaction behavior information of each user to obtain integrated information;
extracting keywords from the integrated information to obtain the user characteristics of the user;
and corresponding the identification information of each user to the user characteristics of each user one by one to obtain the user database.
4. The merchandise display method according to claim 3, wherein the obtaining purchase information of the same user at multiple terminals comprises:
acquiring the purchase information of the user at a preset shopping website;
acquiring the purchase information of the online store of the user;
and acquiring the purchase information filled in by the user through a first preset questionnaire.
5. The merchandise display method of claim 2, wherein the user characteristic comprises: the method comprises the following steps that commodities collected by a user, commodities purchased by the user, commodities forwarded by the user and the time for the user to purchase preset commodities last time; the obtaining information of the commodity to be purchased by the user based on the user characteristics comprises:
obtaining commodities which are interesting to the user based on the commodities collected by the user, the commodities purchased by the user and the commodities forwarded by the user;
obtaining commodities currently lacked by the user based on the last time when the user purchases preset commodities and the known average service life of the preset commodities;
and acquiring the commodity which the user is interested in and the commodity which the user currently lacks as the commodity information to be purchased by the user.
6. The merchandise display method of claim 5, wherein the user characteristic further comprises: browsing times of the same type of commodities by the user and browsing duration of the same type of commodities by the user; the obtaining information of the commodity to be purchased by the user based on the user characteristics further comprises:
judging whether the browsing times exceed a preset time threshold value;
when the browsing times exceed the preset times threshold, determining that the commodities are commodities which the user is interested in;
judging whether the browsing time length exceeds a preset time length threshold value or not;
and when the browsing duration exceeds the preset duration threshold, determining that the commodity is the commodity which is interested by the user.
7. The merchandise display method of claim 5, wherein the user characteristic further comprises: the quantity of the same type of commodities purchased by the user in a preset time period; the obtaining information of the commodity to be purchased by the user based on the user characteristics further comprises:
judging whether the quantity of the same type of commodities purchased by the user in the preset time period exceeds a preset quantity threshold value or not;
and when the quantity of the same type of commodities purchased by the user in the preset time period exceeds a preset quantity threshold value, determining that the type of commodities are the commodities which are currently lacked by the user.
8. The merchandise display method according to claim 1, wherein the obtaining the user characteristic when receiving the preset instruction comprises:
displaying a second preset questionnaire when a preset instruction is received;
receiving information to be consumed filled in by the user through the second preset questionnaire as the user characteristics; wherein the information to be consumed comprises: the information of the commodity to be purchased by the user.
9. The merchandise display method of claim 1, wherein the merchandise information to be purchased by the user comprises: the goods that the user is interested in and the goods that the user currently lacks; the commodity display based on the commodity information to be purchased by the user comprises the following steps:
the commodity display is carried out in sequence according to the following sequence: the goods of interest to the user, the goods currently lacking by the user.
10. The merchandise display method of claim 9, further comprising:
selecting commodities with preferential activities from the commodities which the user is interested in as first priority display commodities;
selecting commodities with preferential activities from the commodities which are currently lacked by the user as second priority display commodities;
the displaying of the commodity based on the commodity information to be purchased by the user further comprises:
the commodity display is carried out in sequence according to the following sequence: the first preferentially displayed commodity, the second preferentially displayed commodity, the commodity without preferential activity in the commodities in which the user is interested, and the commodity without preferential activity in the commodities which the user lacks currently.
11. The merchandise display method of claim 1, further comprising:
acquiring current purchase information of a user;
updating the user characteristics based on the user's current purchase information.
12. A merchandise display device, the device comprising:
the user characteristic acquisition unit is used for acquiring user characteristics when a preset instruction is received;
the commodity information acquisition unit is used for acquiring commodity information to be purchased by the user based on the user characteristics;
and the display unit is used for displaying the commodity based on the commodity information to be purchased by the user.
13. A storage medium having program code stored thereon, wherein the program code, when executed by a processor, implements a merchandise display method according to any one of claims 1 to 11.
14. An electronic device, comprising a memory, a processor, and program code stored on the memory and executable on the processor, wherein the program code, when executed by the processor, implements the merchandise display method according to any one of claims 1 to 11.
CN202111108626.0A 2021-09-22 2021-09-22 Commodity display method and device, storage medium and electronic equipment Pending CN113987373A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN202111108626.0A CN113987373A (en) 2021-09-22 2021-09-22 Commodity display method and device, storage medium and electronic equipment

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN202111108626.0A CN113987373A (en) 2021-09-22 2021-09-22 Commodity display method and device, storage medium and electronic equipment

Publications (1)

Publication Number Publication Date
CN113987373A true CN113987373A (en) 2022-01-28

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
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Country Status (1)

Country Link
CN (1) CN113987373A (en)

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