CN113987034A - Information display method and device, electronic equipment and readable storage medium - Google Patents
Information display method and device, electronic equipment and readable storage medium Download PDFInfo
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- CN113987034A CN113987034A CN202111130305.0A CN202111130305A CN113987034A CN 113987034 A CN113987034 A CN 113987034A CN 202111130305 A CN202111130305 A CN 202111130305A CN 113987034 A CN113987034 A CN 113987034A
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Abstract
The embodiment of the application provides an information display method, an information display device, electronic equipment and a readable storage medium, wherein the method comprises the following steps: the method comprises the steps of obtaining a plurality of pieces of information to be displayed, determining current display parameter values of the plurality of pieces of information to be displayed on a current page respectively, and expected display parameter values of the plurality of pieces of information to be displayed on a next-hop page of the current page respectively, determining the current information to be displayed and a display page to which the current information to be displayed belongs from the plurality of pieces of information to be displayed according to the size relationship between the current display parameter values and the expected display parameter values of the plurality of pieces of information to be displayed, and finally adding the current information to be displayed to the display page to which the current information to be displayed belongs. According to the size relationship between the current display parameter value and the expected display parameter value of each of the plurality of information to be displayed, the current information to be displayed and the display page to which the current information to be displayed belongs are determined from the plurality of information to be displayed, and the service target can be globally optimal under the cross-page condition of the plurality of pages to be displayed.
Description
Technical Field
The embodiment of the application relates to the technical field of data processing, in particular to an information display method and device, electronic equipment and a readable storage medium.
Background
In an information recommendation scenario, user behavior data (e.g., click rate and conversion rate) of the display information in a current page is usually estimated, and according to a business objective (e.g., maximized click rate or maximized conversion rate), a plurality of pieces of information to be displayed are ranked according to the business objective, so that the display information is selected from the plurality of pieces of information to be displayed and displayed in the current page.
In the related art, the business target can reach the optimum by sequencing the display information under a single page, but under a cross-page condition, the business target can only reach the local optimum under the single page, and cannot reach the global optimum under the cross-page condition.
Disclosure of Invention
The embodiment of the application provides an information display method, an information display device, electronic equipment and a readable storage medium, so that the distribution of display information under a cross-page mode can achieve global optimization.
A first aspect of an embodiment of the present application provides an information display method, where the method includes:
obtaining a plurality of information to be displayed;
determining current display parameter values of the plurality of pieces of information to be displayed on a current page respectively, and determining expected display parameter values of the plurality of pieces of information to be displayed on a next-hop page of the current page respectively, wherein the expected display parameter values are the sum of the display parameter values of the plurality of next-hop pages of the current page, and the plurality of next-hop pages are pages which are triggered to jump according to a plurality of candidate operations of the current page;
determining the current information to be displayed and the display page to which the current information to be displayed belongs from the plurality of information to be displayed according to the size relationship between the current display parameter value and the expected display parameter value of each of the plurality of information to be displayed;
and adding the current information to be displayed to the display page to which the current information to be displayed belongs.
Optionally, determining current display parameter values of the multiple pieces of information to be displayed on the current page respectively includes:
and determining positions to be displayed, to which the information to be displayed is not temporarily added, in the current page, and determining a current display parameter value of the information to be displayed in the current page according to a position factor corresponding to the position to be displayed of the current page and historical user behavior data of the information to be displayed, for each piece of information to be displayed, to which the information to be displayed is temporarily not added, in the current page.
Optionally, determining expected display parameter values of the multiple pieces of information to be displayed on a next-hop page of the current page respectively includes:
determining a position to be displayed, to which information to be displayed is not temporarily added, in a next-hop page of the current page;
for each piece of information to be displayed which is not temporarily added to a display page, determining a display parameter value of the information to be displayed on each next-hop page of the current page according to a position factor corresponding to the position to be displayed of the next-hop page of the current page, historical user behavior data of the information to be displayed and the hop probability of the current page jumping to each next-hop page of the current page;
and determining the sum of the display parameter values of the information to be displayed on a plurality of next-hop pages of the current page as the expected display parameter value of the information to be displayed on the next-hop page of the current page.
Optionally, the position factor of each presentation position of a page is determined by:
obtaining historical click rates of the same historical display information at a plurality of display positions of the page;
determining the value with the maximum historical click rate as a reference value;
and determining the ratio of the historical click rate of each display position to the reference value as a position factor corresponding to each display position of the page.
Optionally, determining, according to a magnitude relationship between a current display parameter value and an expected display parameter value of each of the plurality of pieces of information to be displayed, the current information to be displayed and the display page to which the current information to be displayed belongs from the plurality of pieces of information to be displayed, includes:
determining the positions to be displayed, to which the information to be displayed is not temporarily added, in the current page and the next-hop page;
comparing the current display parameter values and the expected display parameter values of all to-be-displayed information which is not temporarily added to the display page at the to-be-displayed position, and determining the parameter value with the maximum value;
under the condition that the parameter value with the largest value is the current display parameter value, determining the display page to which the information to be displayed corresponding to the parameter value with the largest value belongs as the current page;
and under the condition that the parameter value with the largest value is the expected display parameter value, determining the display page to which the information to be displayed corresponding to the parameter value with the largest value belongs as the next-hop page of the current page.
Optionally, adding the current information to be displayed to the display page to which the current information to be displayed belongs includes:
adding the information to be displayed corresponding to the parameter value with the maximum value to the position to be displayed of the current page under the condition that the parameter value with the maximum value is the current display parameter value;
and adding the information to be displayed corresponding to the parameter value with the maximum value to the position to be displayed of the next-hop page of the current page under the condition that the parameter value with the maximum value is the expected display parameter value.
Optionally, obtaining a plurality of information to be displayed includes:
acquiring a plurality of displayed information within preset time;
and acquiring a plurality of information to be displayed different from the displayed information.
A second aspect of the embodiments of the present application provides an information displaying apparatus, including:
the acquisition module is used for acquiring a plurality of information to be displayed;
a first determining module, configured to determine current display parameter values of the multiple pieces of information to be displayed on a current page respectively, and determine expected display parameter values of the multiple pieces of information to be displayed on a next-hop page of the current page respectively, where the expected display parameter values are a sum of the display parameter values of multiple next-hop pages of the current page, and the multiple next-hop pages are pages that are triggered to jump according to multiple candidate operations of the current page;
the second determining module is used for determining the current information to be displayed and the display page to which the current information to be displayed belongs from the plurality of information to be displayed according to the size relationship between the current display parameter value and the expected display parameter value of each of the plurality of information to be displayed;
and the adding module is used for adding the current information to be displayed to the display page to which the adding module belongs.
Optionally, the first determining module includes:
the first determining submodule is used for determining positions to be displayed, to which information to be displayed is temporarily not added, in the current page, and determining a current display parameter value of the information to be displayed on the current page according to a position factor corresponding to the position to be displayed of the current page and historical user behavior data of the information to be displayed, for each piece of information to be displayed, to which information to be displayed is temporarily not added to the displayed page.
Optionally, the first determining module further includes:
the second determining submodule is used for determining a position to be displayed, to which information to be displayed is not temporarily added, in a next-hop page of the current page;
for each piece of information to be displayed which is not temporarily added to a display page, determining a display parameter value of the information to be displayed on each next-hop page of the current page according to a position factor corresponding to the position to be displayed of the next-hop page of the current page, historical user behavior data of the information to be displayed and the hop probability of the current page jumping to each next-hop page of the current page;
and determining the sum of the display parameter values of the information to be displayed on a plurality of next-hop pages of the current page as the expected display parameter value of the information to be displayed on the next-hop page of the current page.
Optionally, the first determining sub-module or the second determining sub-module includes:
the acquisition unit is used for acquiring historical click rates of the same historical display information at a plurality of display positions of the page;
the first determining unit is used for determining the value with the maximum historical click rate as a reference value;
and the second determining unit is used for determining the ratio of the historical click rate of each display position to the reference value as a position factor corresponding to each display position of the page.
Optionally, the second determining module includes:
the third determining submodule is used for determining the position to be displayed, to which the information to be displayed is not temporarily added, in the current page and the next-hop page;
the fourth determining submodule is used for comparing the current display parameter value and the expected display parameter value of all the to-be-displayed information which is not temporarily added to the display page at the to-be-displayed position, and determining the parameter value with the maximum value;
a fifth determining submodule, configured to determine, when the parameter value with the largest value is the current display parameter value, that the display page to which the information to be displayed belongs corresponds to the parameter value with the largest value is the current page;
and the sixth determining submodule is used for determining the display page to which the information to be displayed corresponding to the parameter value with the maximum value belongs as the next-hop page of the current page under the condition that the parameter value with the maximum value is the expected display parameter value.
Optionally, the adding module includes:
the first adding module is used for adding the information to be displayed corresponding to the parameter value with the largest value to the position to be displayed of the current page under the condition that the parameter value with the largest value is the current display parameter value;
and the second adding module is used for adding the information to be displayed corresponding to the parameter value with the maximum value to the position to be displayed of the next-hop page of the current page under the condition that the parameter value with the maximum value is the expected display parameter value.
Optionally, the obtaining module includes:
the first obtaining submodule is used for obtaining a plurality of pieces of displayed information within preset time;
and the second acquisition submodule is used for acquiring a plurality of information to be displayed, which is different from the displayed information.
A third aspect of embodiments of the present application provides a computer-readable storage medium, on which a computer program is stored, which when executed by a processor, performs the steps in the method according to the first aspect of the present application.
A fourth aspect of the embodiments of the present application provides an electronic device, including a memory, a processor, and a computer program stored on the memory and executable on the processor, where the processor implements the steps of the method according to the first aspect of the present application when executed.
By adopting the information display method provided by the embodiment of the application, the information to be displayed and the display page to which the information to be displayed belongs are determined from the information to be displayed according to the size relationship between the current display parameter value and the expected display parameter value of the information to be displayed respectively on the current page by obtaining the information to be displayed and determining the current display parameter value of the information to be displayed respectively on the current page and the expected display parameter value of the information to be displayed respectively on the next-hop page of the current page, and finally the information to be displayed is added to the display page to which the information to be displayed belongs. The method comprises the steps of determining current display parameter values of a plurality of pieces of information to be displayed on a current page respectively and expected display parameter values of the plurality of pieces of information to be displayed on a next-hop page of the current page respectively, so that the information to be displayed can be distributed under the cross-page conveniently, determining the current information to be displayed and the display page to which the current information to be displayed belongs from the plurality of pieces of information to be displayed according to the size relationship between the current display parameter values and the expected display parameter values of the plurality of pieces of information to be displayed, and achieving the overall optimal business target of the plurality of pieces of information to be displayed under the cross-page.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings needed to be used in the description of the embodiments of the present application will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art that other drawings can be obtained according to these drawings without inventive exercise.
Fig. 1 is a flowchart of an information displaying method according to an embodiment of the present application;
FIG. 2 is a diagram illustrating page jumping according to an embodiment of the present application;
FIG. 3 is a schematic illustration of a display position proposed by an embodiment of the present application;
fig. 4 is a schematic diagram of information distribution to be presented according to an embodiment of the present application;
FIG. 5 is a flowchart of determining a display page of information to be displayed according to another embodiment of the present application;
fig. 6 is a schematic view of an information displaying apparatus according to an embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are some, but not all, embodiments of the present application. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
The method comprises the steps that a current display parameter value of a current page and an expected display parameter value of a next-hop page of information to be displayed are determined according to the size relation between the current display parameter value and the expected display parameter value of each of a plurality of pieces of information to be displayed, so that the current information to be displayed and a display page to which the current information to be displayed belongs are determined from the plurality of pieces of information to be displayed, and therefore the business target can achieve global optimization when the plurality of pages to be displayed are under a cross-page.
Based on the related technology, only the business target under the current page can be calculated, and based on the display position difference between a finite state machine and a single page, the application provides a new calculation method capable of describing the total business target under the cross-page, which specifically comprises the following steps:
wherein, P (S)i|Si-1) 1, i is a presentation page, j represents a position to be presented, αxA presentation factor representing the position to be presented, in particular x can be replaced by j, alphajIs the position factor of the position to be shown of the current page,m represents the number of commodities displayed on a single page, only the overall ranking optimization of the current page and the next-hop page of the current page is considered, and ctr (Click-Through-Rate) can be replaced by optimization of other service indexes (such as ctr cvr (Conversion/Click), wherein cvr (Conversion Rate). The methods used in the following examples are all based on this formula.
Referring to fig. 1, fig. 1 is a flowchart of an information displaying method according to an embodiment of the present application. As shown in fig. 1, the method comprises the steps of:
step S11: and obtaining a plurality of information to be displayed.
In this embodiment, a plurality of pieces of information to be displayed may be obtained in advance so as to distribute the information to be displayed, where the information to be displayed may be information to be recommended, for example, for web pages such as e-commerce, the information to be displayed may be pictures of a commodity to be recommended, and for short video web pages, the information to be displayed may be pictures corresponding to videos to be recommended, or the information to be displayed may also be text information.
In order to avoid that the window repeatedly recommends the same content in a short time, in a possible implementation, the step S11 may include the following steps:
acquiring a plurality of displayed information within preset time;
and acquiring a plurality of information to be displayed different from the displayed information.
In this embodiment, the preset time is a time period before the current time point, and the value range of the preset time may be 10 to 20 minutes, for example, if the value of the preset time is 10 minutes, the displayed information of the page is known in the whole time period from 10 minutes before the current time point to the current time point, for example, the displayed information and the association relationship between the display time stamps of each displayed information may be established and stored, so that the multiple displayed information in the preset time may be directly obtained.
Then, a plurality of pieces of information to be displayed, which is different from the displayed information, may be acquired, and specifically, the recommendation database may be filtered according to the acquired plurality of pieces of displayed information, the displayed information is removed from the recommendation database, and then, the plurality of pieces of information to be displayed are acquired from the filtered recommendation database, so that repeated recommendation and display of the displayed information within a preset time period may be avoided, and the purpose of avoiding repeated recommendation of the same content in a short time period through a window is achieved.
Step S102: determining current display parameter values of the plurality of pieces of information to be displayed on a current page respectively, and determining expected display parameter values of the plurality of pieces of information to be displayed on a next-hop page of the current page respectively, wherein the expected display parameter values are the sum of the display parameter values of the plurality of next-hop pages of the current page, and the plurality of next-hop pages are pages which are triggered to jump according to a plurality of candidate operations of the current page.
In this embodiment, a current display parameter value of each of a plurality of pieces of information to be displayed on a current page is determined, and an expected display parameter value of each of a plurality of pieces of information to be displayed on a next-hop page of the current page is determined, so that a display page of the parameters to be displayed is determined according to the current display parameter value of the plurality of pieces of information to be displayed on the current page and the expected display parameter value of the next-hop page of the current page, where the display page may be the current page or the next-hop page of the current page.
Specifically, determining the current display parameter values of the multiple pieces of information to be displayed on the current page respectively may be:
and determining positions to be displayed, to which the information to be displayed is not temporarily added, in the current page, and determining a current display parameter value of the information to be displayed in the current page according to a position factor corresponding to the position to be displayed of the current page and historical user behavior data of the information to be displayed, for each piece of information to be displayed, to which the information to be displayed is temporarily not added, in the current page.
In this embodiment, in order to facilitate comparison between a current display parameter value of a plurality of pieces of information to be displayed on a current page and an expected display parameter value of a next-hop page of the current page, a to-be-displayed position to which the information to be displayed is temporarily not added in the current page needs to be determined, the current page is preset with a plurality of to-be-displayed positions for displaying the information to be displayed, each to-be-displayed position has a corresponding position factor, and the position factors are used for representing the degree of influence of user behavior data of the information to be displayed, which is caused by differences between the to-be-displayed positions, in one page. The historical behavior data of the user of the information to be displayed can be the click rate, the conversion rate, the exposure duration and the like of the information to be displayed. And determining a corresponding position factor according to the to-be-displayed position of the current page aiming at each to-be-displayed information which is not temporarily added to the display page, and then determining the current display parameter value of the to-be-displayed information on the current page by combining the position factor according to historical user behavior data of the to-be-displayed information.
Specifically, determining expected display parameter values of the multiple pieces of information to be displayed on a next-hop page of the current page respectively includes:
determining a position to be displayed, to which information to be displayed is not temporarily added, in a next-hop page of the current page;
for each piece of information to be displayed which is not temporarily added to a display page, determining a display parameter value of the information to be displayed on each next-hop page of the current page according to a position factor corresponding to the position to be displayed of the next-hop page of the current page, historical user behavior data of the information to be displayed and the hop probability of the current page jumping to each next-hop page of the current page;
and determining the sum of the display parameter values of the information to be displayed on a plurality of next-hop pages of the current page as the expected display parameter value of the information to be displayed on the next-hop page of the current page.
In this embodiment, positions to be displayed, to which information to be displayed is temporarily not added, in a next-hop page of the current page are further determined, the next-hop page of the current page is provided with a plurality of positions to be displayed, the number of the positions to be displayed, to which information to be displayed is temporarily not added, in the next-hop page of the current page is the same as the number of the positions to be displayed of the current page, each position to be displayed has a corresponding position factor, and the position factors are used for representing the influence degree of the click rate of the information to be displayed, which is caused by the difference of the positions to be displayed. The historical behavior data of the user of the information to be displayed can be the click rate, the conversion rate, the exposure duration and the like of the information to be displayed. The method comprises the steps of determining corresponding position factors according to-be-displayed positions of current pages and historical user behavior data of the to-be-displayed information, determining display parameter values of the to-be-displayed information on next-hop pages of the current pages by combining the position factors and the hop probability of the current pages jumping to each next-hop page, and determining the sum of the display parameter values of the to-be-displayed information on a plurality of next-hop pages of the current pages as expected display parameter values of the to-be-displayed information on the next-hop pages of the current pages.
For example, fig. 2 is a schematic diagram of page jumping proposed in an embodiment of the present application, and as shown in fig. 2, each circle in fig. 2 is a state, indicating a transition from one state to another state for a directed line segment, for example, the current page is a hot-sell list page, and jumps to a commodity details page from the hot-sell list page, or jumps to a category list page from the hot-sell list page, and a transition probability accompanied by a posterior statistic is a transition probability that the current page jumps to the next-hop page, and the sum of all state transition probabilities of one state is constrained to be 1 (including exiting APP).
Specifically, the position factor of each presentation position of one page is determined by the following steps:
obtaining historical click rates of the same historical display information at a plurality of display positions of the page;
determining the value with the maximum historical click rate as a reference value;
and determining the ratio of the historical click rate of each display position to the reference value as a position factor corresponding to each display position of the page.
In this embodiment, a piece of historical display information is arbitrarily determined, where the historical display information may be display information displayed within the past year, and historical click rates of the historical display information at multiple display positions of the page are obtained, where if a position factor of the display position of the current page is calculated, the page is the current page, if a position factor of the display position of a next-hop page of the current page is calculated, the page is the next-hop page of the current page, then, a maximum value of multiple historical click rates of the same historical display information at multiple display positions of the page is determined as a reference value, then, a ratio of the historical click rate of each display position to the reference value is determined as a position factor corresponding to each display position of the page, where the historical click rate is a ratio of an actual click number to an exposure number, for example, the historical click rates of the historical display information at the plurality of display positions of the page are respectively: the click rate at the first presentation position is 0.55, the click rate at the second presentation position is 0.35, and the click rate at the third presentation position is 0.15, then the position factor for the first presentation position of the page is 1, the position factor for the second presentation position is 0.64, and the position factor for the third presentation position is 0.27.
Referring to fig. 3 and 4, fig. 3 is a schematic diagram of a display position provided in an embodiment of the present application, and fig. 4 is a schematic diagram of information to be displayed distributed provided in an embodiment of the present application, specifically, a specific method for determining current display parameter values of a plurality of information to be displayed on a current page respectively and determining expected display parameter values of a plurality of information to be displayed on a next-hop page of the current page respectively may be: establishing two queues, namely, a current page corresponds to one queue, a next hop page of the current page corresponds to one queue, and a plurality of positions are sequentially arranged in each queue from front to back.
The specific formula for calculating the current display parameter value of the current page is as follows: ctri，j*αjThe formula for calculating the expected display parameter value of the next-hop page of the current page is as follows:
wherein i is a display page, for example, i represents a current page when i is 1, i represents a next-hop page of the current page when i is 2, j is a position to be displayed of the current page, k is a position to be displayed of the next-hop page of the current page, and αjA position factor, alpha, for the position to be shown of the current pagekA position factor, P (S), of the position to be shown of the next-hop page of the current pagei|Si-1) And N is the number of the next-hop pages of the current page, and the next-hop pages of the current page do not include the page exiting the current APP.
Step S103: and determining the current information to be displayed and the display page to which the current information to be displayed belongs from the plurality of information to be displayed according to the size relationship between the current display parameter value and the expected display parameter value of the plurality of information to be displayed.
In this embodiment, after determining the current display parameter values of the multiple pieces of information to be displayed on the current page respectively and determining the expected display parameter values of the multiple pieces of information to be displayed on the next-hop page of the current page respectively, the current information to be displayed and the display page to which the current information to be displayed belongs may be determined from the multiple pieces of information to be displayed according to the magnitude relationship between the current display parameter values and the expected display parameter values of the multiple pieces of information to be displayed.
Fig. 5 is a flowchart of determining a display page of information to be displayed according to another embodiment of the present application, specifically, the step S103 includes the following steps S501 to S504:
step S501: and determining the positions to be displayed, to which the information to be displayed is not added temporarily, in the current page and the next-hop page.
In this embodiment, a position to be displayed, to which information to be displayed is not temporarily added, in a current page and a next-hop page thereof is determined, specifically, if any information to be displayed is not added in both the current page and the next-hop page of the current page, the position to be displayed of the current page is a first position to be displayed of the current page, and the position to be displayed of the next-hop page of the current page is a first position to be displayed of the next-hop page of the current page. If the information to be displayed is added to the first position to be displayed of the current page and the information to be displayed is not added to the first position to be displayed of the next-hop page of the current page, the position to be displayed of the current page is the second position to be displayed of the current page, and the position to be displayed of the next-hop page of the current page is the first position to be displayed of the next-hop page of the current page. The steps are repeated for a plurality of times, and a position to be displayed of the current page and a position to be displayed of the next-hop page of the current page are determined each time.
Step S502: and comparing the current display parameter values and the expected display parameter values of all the to-be-displayed information which is not temporarily added to the display page at the to-be-displayed position, and determining the parameter value with the maximum value.
In this embodiment, each time, one piece of information to be displayed needs to be determined from a plurality of pieces of information to be displayed, and the determined information to be displayed is added to the current page or the next-hop page of the current page. Specifically, the current display parameter value and the expected display parameter value of all to-be-displayed information which is not temporarily added to the display page at the to-be-displayed position are compared, and the parameter value with the largest value is determined, so that the to-be-displayed information and the display page corresponding to the to-be-displayed information are determined.
Step S503: and under the condition that the parameter value with the maximum value is the current display parameter value, determining the display page to which the information to be displayed corresponding to the parameter value with the maximum value belongs as the current page.
In this embodiment, the information to be displayed corresponding to the parameter value with the largest value is determined as the information to be displayed, which needs to be placed in the page to be displayed each time, and it is determined whether the parameter value with the largest value is the current display parameter value, and the display page to which the information to be displayed corresponding to the parameter value with the largest value belongs is determined as the current page under the condition that the parameter value with the largest value is the current display parameter value.
Step S504: and under the condition that the parameter value with the largest value is the expected display parameter value, determining the display page to which the information to be displayed corresponding to the parameter value with the largest value belongs as the next-hop page of the current page.
In this embodiment, the information to be displayed corresponding to the parameter value with the largest value is determined as the information to be displayed, which needs to be placed in the page to be displayed each time, and whether the parameter value with the largest value is the expected display parameter value is determined, and the display page to which the information to be displayed corresponding to the parameter value with the largest value belongs is determined as the next-hop page of the current page under the condition that the parameter value with the largest value is the expected display parameter value, and one piece of information to be displayed and the corresponding page to be displayed are determined from a plurality of pieces of information to be displayed, which are temporarily not added to the display page, each time until the current page and the next-hop page of the current page do not have the position to be displayed, to which the information to be displayed is temporarily not added.
Step S104: and adding the current information to be displayed to the display page to which the current information to be displayed belongs.
In this embodiment, after determining a plurality of pieces of information to be displayed and corresponding pages to be displayed, the pieces of information to be displayed can be added to the display pages to which the pieces of information to be displayed belong.
Specifically, in a possible implementation manner, adding the information to be currently displayed to the display page to which the information to be currently displayed belongs includes:
adding the information to be displayed corresponding to the parameter value with the maximum value to the position to be displayed of the current page under the condition that the parameter value with the maximum value is the current display parameter value;
and adding the information to be displayed corresponding to the parameter value with the maximum value to the position to be displayed of the next-hop page of the current page under the condition that the parameter value with the maximum value is the expected display parameter value.
In this embodiment, when the parameter value with the largest value is the current display parameter value, the display page to which the information to be displayed corresponding to the parameter value with the largest value belongs is the current page, at this time, the information to be displayed corresponding to the parameter value with the largest value is added to the position to be displayed of the current page, when the parameter value with the largest value is the expected display parameter value, the display page to which the information to be displayed corresponding to the parameter value with the largest value belongs is the next-hop page of the current page, at this time, the information to be displayed corresponding to the parameter value with the largest value is added to the position to be displayed of the next-hop page of the current page.
By adopting the information display method provided by the embodiment of the application, the information to be displayed and the display page to which the information to be displayed belongs are determined from the information to be displayed according to the size relationship between the current display parameter value and the expected display parameter value of the information to be displayed respectively on the current page by obtaining the information to be displayed and determining the current display parameter value of the information to be displayed respectively on the current page and the expected display parameter value of the information to be displayed respectively on the next-hop page of the current page, and finally the information to be displayed is added to the display page to which the information to be displayed belongs. The method comprises the steps of determining current display parameter values of a plurality of pieces of information to be displayed on a current page respectively and expected display parameter values of the plurality of pieces of information to be displayed on a next-hop page of the current page respectively, so that the information to be displayed can be distributed under the cross-page conveniently, determining the current information to be displayed and the display page to which the current information to be displayed belongs from the plurality of pieces of information to be displayed according to the size relationship between the current display parameter values and the expected display parameter values of the plurality of pieces of information to be displayed, and achieving the overall optimal business target of the plurality of pieces of information to be displayed under the cross-page.
Based on the same inventive concept, an embodiment of the present application provides an information display apparatus. Referring to fig. 6, fig. 6 is a schematic view of an information displaying apparatus according to an embodiment of the present application. As shown in fig. 6, the apparatus includes:
an obtaining module 601, configured to obtain a plurality of information to be displayed;
a first determining module 602, configured to determine current display parameter values of the multiple pieces of information to be displayed on a current page respectively, and determine expected display parameter values of the multiple pieces of information to be displayed on a next-hop page of the current page respectively, where the expected display parameter values are a sum of display parameter values of multiple next-hop pages of the current page, and the multiple next-hop pages are pages that are triggered to jump according to multiple candidate operations of the current page;
a second determining module 603, configured to determine, according to a size relationship between a current display parameter value and an expected display parameter value of each of the multiple pieces of information to be displayed, the current information to be displayed and a display page to which the current information to be displayed belongs from the multiple pieces of information to be displayed;
an adding module 604, configured to add the current information to be displayed to a display page to which the current information to be displayed belongs.
Optionally, the first determining module includes:
the first determining submodule is used for determining positions to be displayed, to which information to be displayed is temporarily not added, in the current page, and determining a current display parameter value of the information to be displayed on the current page according to a position factor corresponding to the position to be displayed of the current page and historical user behavior data of the information to be displayed, for each piece of information to be displayed, to which information to be displayed is temporarily not added to the displayed page.
Optionally, the first determining module further includes:
the second determining submodule is used for determining a position to be displayed, to which information to be displayed is not temporarily added, in a next-hop page of the current page;
for each piece of information to be displayed which is not temporarily added to a display page, determining a display parameter value of the information to be displayed on each next-hop page of the current page according to a position factor corresponding to the position to be displayed of the next-hop page of the current page, historical user behavior data of the information to be displayed and the hop probability of the current page jumping to each next-hop page of the current page;
and determining the sum of the display parameter values of the information to be displayed on a plurality of next-hop pages of the current page as the expected display parameter value of the information to be displayed on the next-hop page of the current page.
Optionally, the first determining sub-module or the second determining sub-module includes:
the acquisition unit is used for acquiring historical click rates of the same historical display information at a plurality of display positions of the page;
the first determining unit is used for determining the value with the maximum historical click rate as a reference value;
and the second determining unit is used for determining the ratio of the historical click rate of each display position to the reference value as a position factor corresponding to each display position of the page.
Optionally, the second determining module includes:
the third determining submodule is used for determining the position to be displayed, to which the information to be displayed is not temporarily added, in the current page and the next-hop page;
the fourth determining submodule is used for comparing the current display parameter value and the expected display parameter value of all the to-be-displayed information which is not temporarily added to the display page at the to-be-displayed position, and determining the parameter value with the maximum value;
a fifth determining submodule, configured to determine, when the parameter value with the largest value is the current display parameter value, that the display page to which the information to be displayed belongs corresponds to the parameter value with the largest value is the current page;
and the sixth determining submodule is used for determining the display page to which the information to be displayed corresponding to the parameter value with the maximum value belongs as the next-hop page of the current page under the condition that the parameter value with the maximum value is the expected display parameter value.
Optionally, the adding module includes:
the first adding module is used for adding the information to be displayed corresponding to the parameter value with the largest value to the position to be displayed of the current page under the condition that the parameter value with the largest value is the current display parameter value;
and the second adding module is used for adding the information to be displayed corresponding to the parameter value with the maximum value to the position to be displayed of the next-hop page of the current page under the condition that the parameter value with the maximum value is the expected display parameter value.
Optionally, the obtaining module includes:
the first obtaining submodule is used for obtaining a plurality of pieces of displayed information within preset time;
and the second acquisition submodule is used for acquiring a plurality of information to be displayed, which is different from the displayed information.
Based on the same inventive concept, another embodiment of the present application provides a computer-readable storage medium, on which a computer program is stored, which when executed by a processor implements the steps in the method according to any of the above-mentioned embodiments of the present application.
Based on the same inventive concept, another embodiment of the present application provides an electronic device, which includes a memory, a processor, and a computer program stored in the memory and running on the processor, and when the processor executes the computer program, the electronic device implements the steps of the method according to any of the above embodiments of the present application.
For the device embodiment, since it is basically similar to the method embodiment, the description is simple, and for the relevant points, refer to the partial description of the method embodiment.
The embodiments in the present specification are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other.
As will be appreciated by one of skill in the art, embodiments of the present application may be provided as a method, apparatus, or computer program product. Accordingly, embodiments of the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, embodiments of the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
Embodiments of the present application are described with reference to flowchart illustrations and/or block diagrams of methods, terminal devices (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing terminal to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing terminal, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing terminal to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing terminal to cause a series of operational steps to be performed on the computer or other programmable terminal to produce a computer implemented process such that the instructions which execute on the computer or other programmable terminal provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
While preferred embodiments of the present application have been described, additional variations and modifications of these embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. Therefore, it is intended that the appended claims be interpreted as including the preferred embodiment and all such alterations and modifications as fall within the true scope of the embodiments of the application.
Finally, it should also be noted that, in this document, relational terms such as first and second, and the like may be used solely to distinguish one from another without necessarily requiring or implying any actual such relationship or order between such text or operations. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or terminal that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or terminal. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or terminal that comprises the element.
The information display method, the information display device, the storage medium and the electronic device provided by the present application are introduced in detail, and a specific example is applied in the present application to explain the principle and the implementation of the present application, and the description of the above embodiment is only used to help understand the method and the core idea of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present application.
Claims (10)
1. An information presentation method, the method comprising:
obtaining a plurality of information to be displayed;
determining current display parameter values of the plurality of pieces of information to be displayed on a current page respectively, and determining expected display parameter values of the plurality of pieces of information to be displayed on a next-hop page of the current page respectively, wherein the expected display parameter values are the sum of the display parameter values of the plurality of next-hop pages of the current page, and the plurality of next-hop pages are pages which are triggered to jump according to a plurality of candidate operations of the current page;
determining the current information to be displayed and the display page to which the current information to be displayed belongs from the plurality of information to be displayed according to the size relationship between the current display parameter value and the expected display parameter value of each of the plurality of information to be displayed;
and adding the current information to be displayed to the display page to which the current information to be displayed belongs.
2. The method of claim 1, wherein determining the current display parameter values of the plurality of information to be displayed on the current page respectively comprises:
and determining positions to be displayed, to which the information to be displayed is not temporarily added, in the current page, and determining a current display parameter value of the information to be displayed in the current page according to a position factor corresponding to the position to be displayed of the current page and historical user behavior data of the information to be displayed, for each piece of information to be displayed, to which the information to be displayed is temporarily not added, in the current page.
3. The method of claim 1, wherein determining expected display parameter values of the plurality of information to be displayed respectively at a next-hop page of a current page comprises:
determining a position to be displayed, to which information to be displayed is not temporarily added, in a next-hop page of the current page;
for each piece of information to be displayed which is not temporarily added to a display page, determining a display parameter value of the information to be displayed on each next-hop page of the current page according to a position factor corresponding to the position to be displayed of the next-hop page of the current page, historical user behavior data of the information to be displayed and the hop probability of the current page jumping to each next-hop page of the current page;
and determining the sum of the display parameter values of the information to be displayed on a plurality of next-hop pages of the current page as the expected display parameter value of the information to be displayed on the next-hop page of the current page.
4. A method according to claim 2 or 3, characterized in that the position factor for each presentation position of a page is determined by:
obtaining historical click rates of the same historical display information at a plurality of display positions of the page;
determining the value with the maximum historical click rate as a reference value;
and determining the ratio of the historical click rate of each display position to the reference value as a position factor corresponding to each display position of the page.
5. The method of claim 1, wherein determining the current information to be displayed and the display page to which the current information to be displayed belongs from the plurality of information to be displayed according to the magnitude relationship between the current display parameter value and the expected display parameter value of each of the plurality of information to be displayed comprises:
determining the positions to be displayed, to which the information to be displayed is not temporarily added, in the current page and the next-hop page;
comparing the current display parameter values and the expected display parameter values of all to-be-displayed information which is not temporarily added to the display page at the to-be-displayed position, and determining the parameter value with the maximum value;
under the condition that the parameter value with the largest value is the current display parameter value, determining the display page to which the information to be displayed corresponding to the parameter value with the largest value belongs as the current page;
and under the condition that the parameter value with the largest value is the expected display parameter value, determining the display page to which the information to be displayed corresponding to the parameter value with the largest value belongs as the next-hop page of the current page.
6. The method according to claim 5, wherein adding the information to be currently displayed to the display page to which the information to be currently displayed belongs comprises:
adding the information to be displayed corresponding to the parameter value with the maximum value to the position to be displayed of the current page under the condition that the parameter value with the maximum value is the current display parameter value;
and adding the information to be displayed corresponding to the parameter value with the maximum value to the position to be displayed of the next-hop page of the current page under the condition that the parameter value with the maximum value is the expected display parameter value.
7. The method according to any one of claims 1-6, wherein obtaining a plurality of information to be presented comprises:
acquiring a plurality of displayed information within preset time;
and acquiring a plurality of information to be displayed different from the displayed information.
8. An information presentation device, the device comprising:
the acquisition module is used for acquiring a plurality of information to be displayed;
a first determining module, configured to determine current display parameter values of the multiple pieces of information to be displayed on a current page respectively, and determine expected display parameter values of the multiple pieces of information to be displayed on a next-hop page of the current page respectively, where the expected display parameter values are a sum of the display parameter values of multiple next-hop pages of the current page, and the multiple next-hop pages are pages that are triggered to jump according to multiple candidate operations of the current page;
the second determining module is used for determining the current information to be displayed and the display page to which the current information to be displayed belongs from the plurality of information to be displayed according to the size relationship between the current display parameter value and the expected display parameter value of each of the plurality of information to be displayed;
and the adding module is used for adding the current information to be displayed to the display page to which the adding module belongs.
9. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 7.
10. An electronic device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor when executed implements the steps of the method according to any of claims 1-7.
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| CN115080143A (en) * | 2022-06-14 | 2022-09-20 | 北京字跳网络技术有限公司 | Page resource preloading method, device, equipment and storage medium |
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| CN115080143A (en) * | 2022-06-14 | 2022-09-20 | 北京字跳网络技术有限公司 | Page resource preloading method, device, equipment and storage medium |
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