CN113971249A

CN113971249A - Content display method, device, medium and electronic equipment

Info

Publication number: CN113971249A
Application number: CN202111243340.3A
Authority: CN
Inventors: 马江; 张华博
Original assignee: Beijing ByteDance Network Technology Co Ltd
Current assignee: Beijing ByteDance Network Technology Co Ltd
Priority date: 2021-10-25
Filing date: 2021-10-25
Publication date: 2022-01-25

Abstract

The present disclosure relates to a content display method, apparatus, medium, and electronic device, the method including: sending a target content viewing request in response to a triggering operation of a user for target content in the plurality of candidate contents; receiving and displaying target content details corresponding to the target content viewing request and associated content corresponding to the target content determined according to a content association relationship, wherein the content association relationship is a correspondence relationship which is determined based on entity words of a plurality of candidate contents and is used for indicating mapping of the candidate content and the associated content. Therefore, the target content and the associated content thereof can be displayed for the user at the same time, on one hand, comprehensive and accurate display content can be provided for the user, the convenience of the user for obtaining the content is guaranteed, on the other hand, the user can directly click the corresponding associated content to check the associated content without inquiring again based on the recommended keywords, the user operation is saved, and the user use experience is improved.

Description

Content display method, device, medium and electronic equipment

Technical Field

The present disclosure relates to the field of computer technologies, and in particular, to a content display method, device, medium, and electronic device.

Background

The information flow is the mainstream product form of current information consumption, the recommendation system pushes out the interested content for the user in the information flow, and the user clicks the interested content to enter the detail page and then develops further reading.

In general, one piece of content may not be enough to cover the entire picture of an event, and a user who wants to know the context of the event may need more content for support. In the related art, a manner of providing related search terms for a user is generally adopted to facilitate the user to obtain more readable contents. Then, in this way, the readable contents are greatly influenced by the related search terms, and meanwhile, the user is required to enter a new search page for querying and reading, so that the user operation is increased.

Disclosure of Invention

This summary is provided to introduce a selection of concepts in a simplified form that are further described below in the detailed description. This summary is not intended to identify key features or essential features of the claimed subject matter, nor is it intended to be used to limit the scope of the claimed subject matter.

In a first aspect, the present disclosure provides a content display method, the method comprising:

sending a target content viewing request in response to a triggering operation of a user for target content in the plurality of candidate contents;

receiving and displaying target content details corresponding to the target content viewing request and associated content corresponding to the target content determined according to a content association relationship, wherein the content association relationship is a correspondence relationship which is determined based on entity words of a plurality of candidate contents and is used for indicating mapping of the candidate content and the associated content.

In a second aspect, the present disclosure also provides a content display method, including:

in response to receiving a target content viewing request, determining target content details of target content and associated content corresponding to the target content, wherein the associated content is determined according to a content association relation, and the content association relation is a corresponding relation which is determined based on entity words of a plurality of candidate contents and is used for indicating mapping of the candidate content and the associated content;

and sending the target content details and the associated content to a display terminal so that the display terminal displays the target content details and the associated content.

In a third aspect, there is provided a content display apparatus, the apparatus comprising:

the first sending module is used for responding to the triggering operation of a user for the target content in the candidate contents and sending a target content viewing request;

and the display module is used for receiving and displaying target content details corresponding to the target content viewing request and associated content corresponding to the target content determined according to a content association relationship, wherein the content association relationship is a corresponding relationship which is determined based on entity words of a plurality of candidate contents and is used for indicating the mapping of the candidate content and the associated content.

In a fourth aspect, there is provided a content display apparatus, the apparatus comprising:

the device comprises a first determination module, a second determination module and a third determination module, wherein the first determination module is used for determining target content details of target content and associated content corresponding to the target content in response to receiving a target content viewing request, the associated content is determined according to a content association relation, and the content association relation is a corresponding relation which is determined based on entity words of a plurality of candidate contents and is used for indicating mapping of the candidate content and the associated content;

and the second sending module is used for sending the target content details and the associated content to a display terminal so that the display terminal displays the target content details and the associated content.

In a fifth aspect, the present disclosure also provides a computer readable medium having stored thereon a computer program which, when executed by a processing apparatus, performs the steps of the method of the first or second aspect.

In a sixth aspect, the present disclosure also provides an electronic device, comprising:

a storage device having a computer program stored thereon;

processing means for executing the computer program in the storage means to implement the steps of the method of the first or second aspect.

In the above technical solution, in response to a trigger operation of a user for a target content in a plurality of candidate contents, a target content viewing request is sent, so that target content details corresponding to the target content viewing request and associated content corresponding to the target content determined according to a content association relationship can be received and displayed. Therefore, by the technical scheme, the target content and the associated content thereof can be displayed for the user at the same time, on one hand, comprehensive and accurate display content can be provided for the user, the convenience of the user for obtaining the content is guaranteed, on the other hand, the user can directly click the corresponding associated content to check the associated content without querying again based on the recommended keywords, the user operation is saved, and the user experience is improved. In addition, the content association relationship is a corresponding relationship which is determined based on entity words of a plurality of candidate contents and is used for indicating mapping of the candidate contents and the associated contents, and the associated contents corresponding to the target contents are determined according to the content association relationship, so that the response efficiency of the target content viewing request can be improved to a certain extent, and the response efficiency of the content display method to user operation is improved.

Additional features and advantages of the disclosure will be set forth in the detailed description which follows.

Drawings

The above and other features, advantages and aspects of various embodiments of the present disclosure will become more apparent by referring to the following detailed description when taken in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numbers refer to the same or similar elements. It should be understood that the drawings are schematic and that elements and features are not necessarily drawn to scale. In the drawings:

FIG. 1 is a flow chart of a content display method provided according to one embodiment of the present disclosure;

FIG. 2 is a schematic diagram of a bi-directional mapping provided in accordance with one embodiment of the present disclosure;

FIG. 3 is a block diagram of a content display device provided in accordance with one embodiment of the present disclosure;

FIG. 4 shows a schematic structural diagram of an electronic device suitable for use in implementing embodiments of the present disclosure.

Detailed Description

Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While certain embodiments of the present disclosure are shown in the drawings, it is to be understood that the present disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein, but rather are provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the disclosure are for illustration purposes only and are not intended to limit the scope of the disclosure.

It should be understood that the various steps recited in the method embodiments of the present disclosure may be performed in a different order, and/or performed in parallel. Moreover, method embodiments may include additional steps and/or omit performing the illustrated steps. The scope of the present disclosure is not limited in this respect.

The term "include" and variations thereof as used herein are open-ended, i.e., "including but not limited to". The term "based on" is "based, at least in part, on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". Relevant definitions for other terms will be given in the following description.

It should be noted that the terms "first", "second", and the like in the present disclosure are only used for distinguishing different devices, modules or units, and are not used for limiting the order or interdependence relationship of the functions performed by the devices, modules or units.

It is noted that references to "a", "an", and "the" modifications in this disclosure are intended to be illustrative rather than limiting, and that those skilled in the art will recognize that "one or more" may be used unless the context clearly dictates otherwise.

The names of messages or information exchanged between devices in the embodiments of the present disclosure are for illustrative purposes only, and are not intended to limit the scope of the messages or information.

Fig. 1 is a flowchart illustrating a content display method according to an embodiment of the present disclosure, where as shown in fig. 1, the method may include:

in step 11, a target content viewing request is sent in response to a user's trigger operation for a target content of the plurality of candidate contents.

For example, each candidate content may be displayed in a reading interface of the display terminal, and when the user clicks one of the candidate contents, the candidate content is determined to be the target content, so as to send a target content viewing request to the server to further view detailed information of the target content. The display terminal may be a web page or a client of an application for interacting with the user.

The candidate contents may be determined based on user characteristic information of the user or based on reading amount information of the current reading content. After the candidate content is determined, the candidate content can be sent to the display terminal, so that the display terminal displays the candidate content, and the user can select the target content.

As an example, the top Q content ranked from high reading amount to low reading amount in the current state may be displayed to the user as the candidate content, so that the user selects the target content that the user wants to read from the top Q content, and Q may be set according to different application scenarios, which is limited. For example, the candidate content may be an hour news content in a period closest to the current time, or a content with a high reading amount, and the like, and may be set according to an actual application scenario, such as an hour news article in the last three days, and the like.

As another example, the user characteristic information of the user may be obtained when the user authorization is obtained, where the user characteristic information may be information that can be used to characterize user characteristics, such as a content classification tag interested by the user, a location where the user is located, and an age of the user, and may be specifically set according to an actual application scenario, so that a plurality of candidate contents displayed for the user may be determined based on the user characteristic information, so as to facilitate the user to select the target content. For example, a plurality of contents under the content classification label which is interested by the user are used as candidate contents, and for example, the content corresponding to the area to which the position where the user is located belongs can be used as candidate contents, so that the candidate contents can be determined for the user according to the characteristics of the user.

In this embodiment, when displaying the candidate content, it is convenient for the user to select the target content from the candidate content, and when displaying the candidate content, only the abstract, the title, and the like of the candidate content may be displayed without transmitting the text content, so that the data transmission amount may be reduced, and the response efficiency to the user operation may be improved.

In step 12, target content details corresponding to the target content viewing request and associated content corresponding to the target content determined according to a content association relationship, wherein the content association relationship is a correspondence relationship determined based on entity words of a plurality of candidate contents and used for indicating mapping of the candidate contents and the associated content, are received and displayed.

The server side receives the target content viewing request, can determine the target content details of the target content, and can further determine the associated content according to the target content, so that relatively comprehensive content can be provided for the user at the same time. In addition, in this step, the associated content of the target content can be directly determined through the mapping relationship between the candidate content and the associated content, so that the determination efficiency of the associated content is improved.

For example, after receiving the associated content and the target content details, the display terminal may display a list of each associated content at an end position of the target content details, so as to facilitate a user to directly select the corresponding associated content for viewing after reading the target content. As another example, a list of each associated content may also be displayed at the left or right position of the details of the target content, so that the user may also select the corresponding associated content for viewing during the reading process of the target content, which is convenient for the extended reading of the user.

In a possible embodiment, the content association relationship may be established by:

when the published content is uploaded to a database, a plurality of representative entity words corresponding to the published content are determined, and a bidirectional mapping relation between the published content and each representative entity word is generated.

The published contents can be each content published in the content platform, and when the published contents are uploaded to the database, the published contents are analyzed, so that the accuracy and the comprehensiveness of the subsequently determined content association relationship can be ensured by analyzing the total data in the database.

For example, the determined bidirectional mapping relationship is shown in fig. 2, where the entity words corresponding to the content a1 are S1 and S2, and the entity words S1 and S2 point to the content a1, respectively, and the other mapping relationships are established similarly.

The method includes the steps that entity word analysis is conducted on each piece of published content, so that a plurality of representative entity words capable of representing the published content are obtained, and the number of the representative entity words can be set according to actual use scenes. For example, if the release content is a text, entity word recognition may be directly performed on the text to determine a representative entity word, and if the release content is a video, a text corresponding to the video may be obtained through voice recognition, or a text corresponding to the video may be obtained through extracting subtitles of the video, and then entity word recognition is performed based on the obtained text.

In a possible embodiment, an exemplary implementation manner of determining the plurality of entity-representative words corresponding to the published content is as follows, and the step may include:

and for each piece of the release content, determining the entity words contained in the target part of the release content as the representative entity words.

The target portion may be a portion of the published content having a general representation, such as a summary portion of an article, an opening summary portion of a video, and the like. In this embodiment, a corresponding target portion may be preset, and when entity word recognition is performed, the target portion may be directly recognized, and other portions do not need to be recognized, so that data processing amount may be effectively reduced, and determination efficiency of entity words may be improved on the basis of ensuring accuracy of entity word recognition.

Or for each release content, determining the entity words in the release content to be the representative entity words according to the entity words of N before the occurrence frequency is from high to low, wherein N is a positive integer.

In this embodiment, the entire portion of the published content may be identified, so that the occurrence frequency of the identified entity words may be counted, and a plurality of representative entity words may be determined. In general, entity words with a high frequency of occurrence generally have a higher importance and a higher representativeness in the release content, and therefore, by the embodiment, a plurality of entity words which can represent the central meaning of the release content can be extracted, the comprehensiveness and the effectiveness of the representative entity words are ensured, and accurate data support is provided for the subsequent mapping relationship establishment.

And then, generating a mapping corresponding relation between each release content corresponding to the representative entity word contained in the candidate content and the candidate content at preset time intervals according to the bidirectional mapping relation and a plurality of candidate contents in the release content so as to obtain the content association relation.

For example, the candidate content in the published content can be determined by the publication time of the published content and the category tag of the published content. By way of example, the candidate content may be an hour news type content in a period of time nearest to the current time, and then hour news articles in the last three days are determined as the candidate content. As another example, a content with a high reading amount may be also used, and the setting may be performed according to an actual application scenario.

And generating a mapping corresponding relation between each release content corresponding to the representative entity word contained in the candidate content and the candidate content according to the bidirectional mapping relation aiming at each candidate content so as to obtain the content association relation.

And acquiring a plurality of representative entity words in the candidate content aiming at each candidate content. For example, for the candidate content a, which contains the representative entity words S1-S10, the release contents corresponding to the representative entity words S1, S2-S10 can be obtained according to the bidirectional mapping relationship. For example, all the released contents corresponding to the representative entity words may be used as the associated contents corresponding to the candidate content a, so that the mapping relationship between the contents may be directly obtained.

Therefore, by the technical scheme, the two-way mapping relation between the content and the entity words can be obtained by analyzing the entity words of the released content in the database, and further, the mapping relation between the candidate content and the associated content thereof can be formed aiming at the candidate content based on the two-way mapping relation, so that the associated content can be directly determined from the target content based on the mapping relation during online recommendation, the information relevance between the associated contents is ensured, the response efficiency of the online recommendation is effectively improved, and the use experience of a user is ensured.

In a possible embodiment, in order to reduce the number of times of data repeated processing, every preset time interval, generating a corresponding relationship between each release content corresponding to a representative entity word included in the candidate content and the candidate content mapping according to the bidirectional mapping relationship and a plurality of candidate contents in the release contents, so as to obtain an exemplary implementation manner of the content association relationship, where the step may include:

and acquiring newly added candidate contents in the release contents every interval of the preset time interval.

The duration of the preset time period may be set according to an actual application scenario, for example, the duration of the preset time period may be shorter according to the increase frequency of the candidate content, and if the increase frequency of the candidate content is higher, the real-time performance of acquiring the candidate content is ensured, and the determination efficiency of the associated content of the candidate content is ensured.

And updating the content association relation according to the newly added candidate content and the bidirectional mapping relation.

In this step, when the predetermined time is reached, a newly added candidate content, that is, a candidate content that is not in the content association relationship may be determined, so that based on the newly added candidate content and the bidirectional mapping relationship, a content association relationship corresponding to the newly added candidate content is generated, thereby facilitating subsequent query directly based on the updated content association relationship. As described above, when the release content is uploaded to the database, the newly uploaded release content may be directly analyzed, so that the bidirectional mapping relationship is updated based on the newly uploaded release content, and the corresponding bidirectional mapping relationship changes, so that the existing records in the content association relationship may be updated based on the updated bidirectional mapping relationship while the content association relationship is updated according to the newly added candidate content, thereby ensuring the matching degree between the content association relationship and the bidirectional mapping relationship.

Therefore, by the technical scheme, the content association relation can be updated at intervals of the preset time period based on the newly added candidate content, on one hand, the accuracy and the real-time performance of the content association relation can be improved, on the other hand, effective support can be provided for determining the associated content of the content on line in real time based on the candidate content, the real-time performance and the accuracy of content display are further guaranteed, and the user experience is improved.

In a possible embodiment, the associated content corresponding to the target content is determined by:

and determining the release content corresponding to the target content according to the content association relation.

For example, the query may be directly performed from the content association relationship based on the identifier of the target content, if a corresponding record is queried, the release content corresponding to the target content may be determined according to the content association relationship, and if a corresponding record is not queried, the release content corresponding to the target content is not determined according to the content association relationship.

When the content association relationship is used to determine the release content corresponding to the target content, the associated content is determined according to the release content, wherein all the release contents may be used to determine the associated content, or a predetermined number of release contents may be selected as the associated content in the order from late to early according to the release time of the release content, which is not limited by the present disclosure.

And under the condition that the release content corresponding to the target content is not determined according to the content association relation, determining the target entity word of the target content. The target entity word may be a plurality of entity-representing words of the target content, and the manner of determining the entity-representing words has been described in detail above, and is not described herein again.

Determining the release content corresponding to the target entity word according to the target entity word and the bidirectional mapping relation;

and determining the associated content from the published content corresponding to the target entity words.

As described above, the bidirectional mapping relationship is determined in real time based on the published contents in the database, and the content association relationship is updated at preset time intervals to avoid the influence of occupation of the server performance, so that the published contents corresponding to the target content are not determined based on the content association relationship, and the published contents corresponding to the target entity word can be determined from the bidirectional mapping relationship according to each target entity word. As an example, each of the determined distributed contents may be the associated content. As another example, the determined number of target entity words of the candidate content corresponding to each piece of published content may be ranked from at least, and the content before ranking M may be selected as the associated content, and if the number is the same, the content may be randomly selected, so that it may be ensured that the associated content with a higher degree of correlation is preferentially provided for the user, and at the same time, it may be ensured that an appropriate number of associated contents are recommended for the user.

Therefore, according to the technical scheme, when the release content corresponding to the target content is determined according to the content association relationship, the association content is directly determined according to the release content, and when the release content corresponding to the target content is not determined according to the content association relationship, the association content is determined through the target entity words. Therefore, the data query amount for determining the associated content can be saved, the stability and reliability of the determination of the associated content can be ensured, and the use scene and the robustness of the content display method can be improved.

In another possible embodiment, when the release content corresponding to the target content is not determined according to the content association relationship, the target entity word of the target content may be replaced, for example, a part of entity words may be selected from the entity words except the entity words in the target content to replace the entity words, so as to obtain an updated target entity word, and then the release content corresponding to the updated target entity word may be determined according to the updated target entity word and the bidirectional mapping relationship, and the association content may be determined from the release content corresponding to the target entity word. The specific implementation manner of determining the release content and the associated content is the same as that described above, and is not described herein again. Therefore, according to the technical scheme, when the release content corresponding to the target content is not determined according to the content association relation, the target entity words of the target content can be replaced, so that the release content can be queried based on the new entity words, the query efficiency of the associated content is improved, and the query result of the associated content can be ensured to a certain extent.

In one possible embodiment, the receiving and displaying the details of the target content corresponding to the target content viewing request and the associated content corresponding to the target content determined according to the content association relationship includes:

receiving target content details, the associated content, and a display order of the associated content corresponding to the target content viewing request;

and displaying the target content details, and displaying the associated content at the target position corresponding to the target content details according to the display sequence. For example, the target position may be an end position of the target content detail, or may be positions on both sides of the target content detail, and the like, which is not limited by the present disclosure.

Illustratively, the display order of the associated contents is determined by:

determining a display score for each of the associated content;

sequencing the associated contents according to the sequence of the display scores from high to low to obtain the display sequence;

wherein the display score is determined based on at least one of:

first, the associated contents are sorted from early to late according to the distribution time of the associated contents, and a first score of each associated content is obtained.

In this embodiment, the release times of the associated contents are sorted from early to late to sort the sequence of the specific times in the associated contents, so that the complete context of the event is presented to the user, and the user can know the whole process of the event.

For example, a range of scores may be set, for example, a rule of percentile may be set, and the score of the associated content is determined according to the position of the associated content in the overall ranking, for example, 10 associated contents are set, then for the associated content with the first ranking, 90((1- (1/10)) × 100) may be determined as the first score, and for the associated content with the second ranking, 80((1- (2/10)) × 100) may be determined as the first score of the associated content corresponding to the ranking, and the determination manner of the first scores of the associated contents of other rankings is similar, which is not described herein again.

Secondly, acquiring author information corresponding to each associated content, and sequencing according to the order of the weight of the author information from high to low to obtain a second score of each associated content.

The weight of the author information may be a focus amount or a reading amount corresponding to an author, the weight of the author information may be obtained by normalizing the association amount or the reading amount, and then the associated contents may be ranked according to the weight. By sequencing the associated contents based on the author information, the contents issued by the authoritative person or the important person can be preferentially displayed to the user, and the user can be guaranteed to preferentially obtain a more reliable information source. After determining the rank, the second score may be further determined by the method described above, which is not described herein again.

And thirdly, acquiring the type of each associated content, and determining a third score of the associated content according to the type.

In this embodiment, scores corresponding to different types may be preset, so that when the type of the associated content is determined, the score corresponding to the type may be directly determined as the third score of the associated content.

Fourthly, determining the matching degree of each associated content and the user characteristic information, and sequencing according to the sequence of the matching degree from high to low to obtain a fourth score of each associated content.

The degree of matching can be determined by calculating the similarity between the associated content vector and the user feature information vector, for example, a cosine value between the associated content vector and the user feature information vector can be determined as the degree of matching, wherein the larger the cosine value is, the larger the degree of matching is.

For example, when the matching degree between each piece of associated content and the user feature information of the target user is determined, the associated content may be sorted in the order of the matching degree from high to low, and after the sorting is obtained, the fourth score corresponding to each piece of associated content may be determined in the manner described above, which is not described herein again.

In the embodiment of the present disclosure, the display score may be one or more of the above, and when there are multiple types, the display scores may be weighted and summed according to the weight of each score, and a result obtained by the summation is determined as the display score of the associated content, so that the display order of each associated content is obtained by sorting according to the display scores, the accuracy and the comprehensiveness of the display order are ensured, and the use requirements of the target user are met.

In the embodiment, based on the display sequence of each associated content, it can be ensured that when each associated content is displayed for the user, the content with higher association degree can be preferentially displayed for the user, so that the user can conveniently obtain the content desired by the user, the user does not need to search for the content for many times, and the operation of the user is reduced.

Based on the same inventive concept, the present disclosure also provides a content display method, which can be applied to a server, and the method includes:

The details of the target content and the specific implementation of the associated content corresponding to the target content are already described in detail above, and are not described herein again.

Through the technical scheme, the target content and the associated content thereof can be provided for the display terminal at the same time, so that the display terminal can display the target content and the associated content for the user, on one hand, comprehensive and accurate display content can be provided for the user, the convenience of obtaining the content by the user is ensured, on the other hand, the user can directly click the corresponding associated content to check the associated content without inquiring again based on the recommended keywords, the user operation is saved, and the user experience is improved. In addition, the content association relationship is a corresponding relationship which is determined based on entity words of a plurality of candidate contents and is used for indicating mapping of the candidate contents and the associated contents, and the associated contents corresponding to the target contents are determined according to the content association relationship, so that the response efficiency of the target content viewing request can be improved to a certain extent, and the response efficiency of the content display method to user operation is improved.

Optionally, the method further comprises:

responding to the uploaded release content to a database, determining a plurality of representative entity words corresponding to the release content, and generating a bidirectional mapping relation between the release content and each representative entity word;

and generating a corresponding relation between each release content corresponding to the representative entity word contained in the candidate content and the mapping of the candidate content according to the bidirectional mapping relation and a plurality of candidate contents in the release content at each interval of a preset time interval so as to obtain the content association relation.

Optionally, the determining a plurality of entity-representing words corresponding to the published content includes:

for each piece of the release content, determining entity words contained in the target part of the release content as the representative entity words;

Optionally, determining the associated content corresponding to the target content includes:

determining the release content corresponding to the target content according to the content association relation;

determining the associated content according to the release content under the condition that the release content corresponding to the target content is determined according to the content association relation;

determining a target entity word of the target content under the condition that the release content corresponding to the target content is not determined according to the content association relation;

Optionally, the generating, every interval preset time period, a mapping relationship between each piece of published content corresponding to a representative entity word included in the candidate content and the candidate content according to the bidirectional mapping relationship and a plurality of candidate contents in the published content to obtain the content association relationship includes:

acquiring newly added candidate contents in the release contents every interval of the preset time interval;

Optionally, the method further comprises:

determining a display order of the associated content;

the sending the target content details and the associated content to a display terminal to enable the display terminal to display the target content details and the associated content comprises:

and sending the target content details, the associated content and the display sequence to a display terminal so that the display terminal displays the target content details and displays the associated content at a target position corresponding to the target content details according to the display sequence.

Optionally, the determining the display order of the associated content includes:

determining a display score for each of the associated content;

wherein the display score is determined based on at least one of:

sequencing according to the sequence of the release time of the associated contents from early to late to obtain a first score of each associated content;

acquiring author information corresponding to each associated content, and sequencing according to the order of the weight of the author information from high to low to obtain a second score of each associated content;

obtaining the type of each associated content, and determining a third score of the associated content according to the type;

and determining the matching degree of each associated content and the user characteristic information, and sequencing according to the sequence from high matching degree to low matching degree to obtain a fourth score of each associated content.

The present disclosure also provides a content display apparatus, as shown in fig. 3, the apparatus 10 including:

a first sending module 100, configured to send a target content viewing request in response to a user's trigger operation for a target content in the multiple candidate contents;

a display module 200, configured to receive and display details of the target content corresponding to the target content viewing request and associated content corresponding to the target content determined according to a content association relationship, where the content association relationship is a correspondence relationship determined based on entity words of a plurality of candidate contents and used for indicating mapping between the candidate content and the associated content.

Optionally, the content association relationship is established by:

when the published content is uploaded to a database, determining a plurality of representative entity words corresponding to the published content, and generating a bidirectional mapping relation between the published content and each representative entity word;

Optionally, the associated content corresponding to the target content is determined by:

Optionally, the display module comprises:

a receiving sub-module for receiving details of the target content, the associated content and a display order of the associated content corresponding to the target content viewing request;

and the display sub-module is used for displaying the target content details and displaying the associated content at the target position corresponding to the target content details according to the display sequence.

Optionally, the display order of the associated contents is determined by:

determining a display score for each of the associated content;

wherein the display score is determined based on at least one of:

Based on the same inventive concept, the present disclosure also provides a content display apparatus, the apparatus including:

Optionally, the apparatus further comprises:

the second determining module is used for responding to the uploaded release content to the database, determining a plurality of representative entity words corresponding to the release content, and generating a bidirectional mapping relation between the release content and each representative entity word;

and the generating module is used for generating a corresponding relation between each release content corresponding to the representative entity word contained in the candidate content and the candidate content mapping according to the bidirectional mapping relation and a plurality of candidate contents in the release content at intervals of a preset time interval so as to obtain the content association relation.

Optionally, the second determining module includes:

a first determining sub-module, configured to determine, for each piece of the published content, an entity word included in a target portion of the published content as the representative entity word;

or the second determining submodule is used for determining the entity words in the release contents as the representative entity words according to the entity words of N before the occurrence frequency is from high to low, wherein N is a positive integer.

Optionally, the determining the first determining module includes:

a third determining submodule, configured to determine, according to the content association relationship, release content corresponding to the target content;

a fourth determining submodule, configured to determine, when determining, according to the content association relationship, release content corresponding to the target content, the association content according to the release content;

a fifth determining sub-module, configured to determine a target entity word of the target content when the release content corresponding to the target content is not determined according to the content association relationship;

a sixth determining submodule, configured to determine, according to the target entity word and the bidirectional mapping relationship, a release content corresponding to the target entity word;

and the seventh determining sub-module is used for determining the associated content from the released content corresponding to the target entity word.

Optionally, the generating module includes:

the obtaining submodule is used for obtaining newly added candidate contents in the release contents every interval of the preset time interval;

and the updating submodule is used for updating the content association relationship according to the newly added candidate content and the bidirectional mapping relationship.

Optionally, the apparatus further comprises:

a third determining module, configured to determine a display order of the associated content;

the second sending module includes:

and the sending submodule is used for sending the target content details, the associated content and the display sequence to a display terminal so that the display terminal displays the target content details and displays the associated content at a target position corresponding to the target content details according to the display sequence.

Optionally, the third determining module includes:

an eighth determining sub-module, configured to determine a display score of each of the associated contents;

the sequencing submodule is used for sequencing the associated contents according to the sequence of the display scores from high to low to obtain the display sequence;

wherein the display score is determined based on at least one of:

Referring now to FIG. 4, a block diagram of an electronic device 600 suitable for use in implementing embodiments of the present disclosure is shown. The terminal device in the embodiments of the present disclosure may include, but is not limited to, a mobile terminal such as a mobile phone, a notebook computer, a digital broadcast receiver, a PDA (personal digital assistant), a PAD (tablet computer), a PMP (portable multimedia player), a vehicle terminal (e.g., a car navigation terminal), and the like, and a stationary terminal such as a digital TV, a desktop computer, and the like. The electronic device shown in fig. 4 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.

As shown in fig. 4, electronic device 600 may include a processing means (e.g., central processing unit, graphics processor, etc.) 601 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)602 or a program loaded from a storage means 608 into a Random Access Memory (RAM) 603. In the RAM 603, various programs and data necessary for the operation of the electronic apparatus 600 are also stored. The processing device 601, the ROM 602, and the RAM 603 are connected to each other via a bus 604. An input/output (I/O) interface 605 is also connected to bus 604.

Generally, the following devices may be connected to the I/O interface 605: input devices 606 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; output devices 607 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; storage 608 including, for example, tape, hard disk, etc.; and a communication device 609. The communication means 609 may allow the electronic device 600 to communicate with other devices wirelessly or by wire to exchange data. While fig. 4 illustrates an electronic device 600 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided.

In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program carried on a non-transitory computer readable medium, the computer program containing program code for performing the method illustrated by the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication means 609, or may be installed from the storage means 608, or may be installed from the ROM 602. The computer program, when executed by the processing device 601, performs the above-described functions defined in the methods of the embodiments of the present disclosure.

It should be noted that the computer readable medium in the present disclosure can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In contrast, in the present disclosure, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, either in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.

In some embodiments, the clients, servers may communicate using any currently known or future developed network Protocol, such as HTTP (HyperText Transfer Protocol), and may interconnect with any form or medium of digital data communication (e.g., a communications network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), the Internet (e.g., the Internet), and peer-to-peer networks (e.g., ad hoc peer-to-peer networks), as well as any currently known or future developed network.

The computer readable medium may be embodied in the electronic device; or may exist separately without being assembled into the electronic device.

The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: sending a target content viewing request in response to a triggering operation of a user for target content in the plurality of candidate contents; receiving and displaying target content details corresponding to the target content viewing request and associated content corresponding to the target content determined according to a content association relationship, wherein the content association relationship is a correspondence relationship which is determined based on entity words of a plurality of candidate contents and is used for indicating mapping of the candidate content and the associated content.

Alternatively, the computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: in response to receiving a target content viewing request, determining target content details of target content and associated content corresponding to the target content, wherein the associated content is determined according to a content association relation, and the content association relation is a corresponding relation which is determined based on entity words of a plurality of candidate contents and is used for indicating mapping of the candidate content and the associated content; and sending the target content details and the associated content to a display terminal so that the display terminal displays the target content details and the associated content.

Computer program code for carrying out operations for the present disclosure may be written in any combination of one or more programming languages, including but not limited to an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).

The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.

The modules described in the embodiments of the present disclosure may be implemented by software or hardware. The name of the module does not constitute a limitation to the module itself in some cases, for example, the first sending module may also be described as a "module sending a target content viewing request in response to a user's trigger operation for the target content among the plurality of candidate contents".

The functions described herein above may be performed, at least in part, by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field Programmable Gate Arrays (FPGAs), Application Specific Integrated Circuits (ASICs), Application Specific Standard Products (ASSPs), systems on a chip (SOCs), Complex Programmable Logic Devices (CPLDs), and the like.

In the context of this disclosure, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

Example 1 provides a content display method according to one or more embodiments of the present disclosure, wherein the method includes:

Example 2 provides the method of example 1, wherein the content association relationship is established by:

Example 3 provides the method of example 2, wherein the determining a plurality of representative entity words to which the post content corresponds includes:

Example 4 provides the method of example 2, wherein the associated content corresponding to the target content is determined by:

Example 5 provides the method of example 2, wherein, every preset time interval, generating, according to the bidirectional mapping relationship and a plurality of candidate contents in the published contents, a correspondence between each published content corresponding to a representative entity word included in the candidate contents and the candidate content mapping so as to obtain the content association relationship, includes:

Example 6 provides the method of example 1, wherein receiving and displaying target content details corresponding to the target content viewing request and associated content corresponding to the target content determined according to a content association relationship, includes:

and displaying the target content details, and displaying the associated content at the target position corresponding to the target content details according to the display sequence.

Example 7 provides the method of example 6, wherein the display order of the associated content is determined by:

determining a display score for each of the associated content;

wherein the display score is determined based on at least one of:

Example 8 provides a content display method according to one or more embodiments of the present disclosure, the method including:

Example 9 provides a content display apparatus according to one or more embodiments of the present disclosure, wherein the apparatus includes:

Example 10 provides a content display apparatus according to one or more embodiments of the present disclosure, wherein the apparatus includes:

and the second sending module is used for sending the target content details and the associated content to a display terminal so that the display terminal displays the target content details and the associated content. .

Example 11 provides a computer readable medium having a computer program stored thereon, wherein the program, when executed by a processing device, implements the steps of the method of any of examples 1-8, in accordance with one or more embodiments of the present disclosure.

Example 12 provides, in accordance with one or more embodiments of the present disclosure, an electronic device, comprising:

a storage device having a computer program stored thereon;

processing means for executing said computer program in said storage means to carry out the steps of the method of any of examples 1-8.

The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the disclosure herein is not limited to the particular combination of features described above, but also encompasses other embodiments in which any combination of the features described above or their equivalents does not depart from the spirit of the disclosure. For example, the above features and (but not limited to) the features disclosed in this disclosure having similar functions are replaced with each other to form the technical solution.

Further, while operations are depicted in a particular order, this should not be understood as requiring that such operations be performed in the particular order shown or in sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Likewise, while several specific implementation details are included in the above discussion, these should not be construed as limitations on the scope of the disclosure. Certain features that are described in the context of separate embodiments can also be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments separately or in any suitable subcombination.

Although the subject matter has been described in language specific to structural features and/or methodological acts, it is to be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are disclosed as example forms of implementing the claims. With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

Claims

1. A method for displaying content, the method comprising:

2. The method of claim 1, wherein the content association relationship is established by:

3. The method of claim 2, wherein the determining the plurality of entity-representing words corresponding to the published content comprises:

4. The method of claim 2, wherein the associated content corresponding to the target content is determined by:

5. The method according to claim 2, wherein the generating, every interval preset time period, a corresponding relationship between each release content corresponding to a representative entity word included in the candidate content and the candidate content mapping according to the bidirectional mapping relationship and a plurality of candidate contents in the release content to obtain the content association relationship comprises:

6. The method of claim 1, wherein receiving and displaying the target content details corresponding to the target content viewing request and the associated content corresponding to the target content determined according to the content association relationship comprises:

7. The method of claim 6, wherein the display order of the associated content is determined by:

determining a display score for each of the associated content;

wherein the display score is determined based on at least one of:

8. A method for displaying content, the method comprising:

9. A content display apparatus, characterized in that the apparatus comprises:

10. A content display apparatus, characterized in that the apparatus comprises:

11. A computer-readable medium, on which a computer program is stored, characterized in that the program, when being executed by processing means, carries out the steps of the method of any one of claims 1 to 8.

12. An electronic device, comprising:

a storage device having a computer program stored thereon;

processing means for executing the computer program in the storage means to carry out the steps of the method according to any one of claims 1 to 8.