CN113919872A

CN113919872A - Advertisement display method and device

Info

Publication number: CN113919872A
Application number: CN202111161138.6A
Authority: CN
Inventors: 赵志文; 李涛
Original assignee: Zhengzhou Apas Digital Cloud Information Technology Co ltd
Current assignee: Zhengzhou Apas Digital Cloud Information Technology Co ltd
Priority date: 2021-09-30
Filing date: 2021-09-30
Publication date: 2022-01-11

Abstract

The application discloses an advertisement display method and device, and the method comprises the following steps: receiving a trigger operation on a target advertisement position, wherein the trigger operation is used for triggering advertisement display on the target advertisement position; sending a first advertisement request to a server based on the target advertisement position, and sending a second advertisement request to the server based on the virtual advertisement position corresponding to the target advertisement position; acquiring a first advertisement returned by the server based on the first advertisement request and a second advertisement returned based on the second advertisement request; and performing advertisement display at the target advertisement position based on the display priority of the first advertisement and the second advertisement. When the advertisement display requirement exists, the advertisement request can be simultaneously sent to the server side based on the target advertisement position and the virtual advertisement position corresponding to the target advertisement position, so that the request success rate of the advertisement can be improved, and the display success rate of the advertisement can be further improved. In addition, since advertisement presentation can be performed based on the presentation priority of the advertisement, a more excellent advertisement can be presented.

Description

Advertisement display method and device

Technical Field

The present application relates to the field of internet technologies, and in particular, to an advertisement display method and apparatus.

Background

Generally, an advertisement space can be set in a page of an application program, when advertisement display needs to be carried out at the advertisement space, an advertisement request can be sent to a server, and after the server returns a corresponding advertisement based on the advertisement request, the returned advertisement is displayed at the advertisement space.

Currently, when an advertisement is displayed in an advertisement slot, the display of each advertisement is based on the premise that the request is successful, and each advertisement has a display window period. However, when the advertisement is actually displayed, the advertisement request may fail due to a network timeout or the like, or the advertisement request is successful but the display window period of the advertisement is missed, which eventually results in the failure of advertisement display.

Disclosure of Invention

The embodiment of the application provides an advertisement display method and device, which are used for solving the problem that advertisement display failure is easy to occur when advertisement display is carried out at an advertisement position at present.

In order to solve the above technical problem, the embodiment of the present application is implemented as follows:

in a first aspect, an advertisement display method is provided, including:

receiving a trigger operation on a target advertisement position, wherein the trigger operation is used for triggering advertisement display at the target advertisement position;

sending a first advertisement request to a server based on the target advertisement position, and sending a second advertisement request to the server based on the virtual advertisement position corresponding to the target advertisement position;

acquiring a first advertisement returned by the server based on the first advertisement request and a second advertisement returned by the server based on the second advertisement request;

and displaying the advertisement at the target advertisement space based on the display priority of the first advertisement and the second advertisement.

In a second aspect, an advertisement display device is provided, which includes:

the receiving unit is used for receiving a trigger operation of a target advertisement position, and the trigger operation is used for triggering advertisement display at the target advertisement position;

the sending unit is used for sending a first advertisement request to a server based on the target advertisement position and sending a second advertisement request to the server based on the virtual advertisement position corresponding to the target advertisement position;

the acquisition unit is used for acquiring a first advertisement returned by the server based on the first advertisement request and a second advertisement returned by the server based on the second advertisement request;

and the display unit is used for displaying the advertisement in the target advertisement space based on the display priority of the first advertisement and the second advertisement.

In a third aspect, an electronic device is provided, which includes:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to:

In a fourth aspect, a computer-readable storage medium is presented, the computer-readable storage medium storing one or more programs that, when executed by an electronic device comprising a plurality of application programs, cause the electronic device to perform the method of:

The embodiment of the application adopts at least one technical scheme which can achieve the following beneficial effects:

the method and the device for displaying the advertisement can set the corresponding virtual advertisement position for each advertisement position, when the target advertisement position has the advertisement display requirement, an advertisement request can be simultaneously sent to the server side based on the target advertisement position and the virtual advertisement position, after the server side returns the advertisement based on the advertisement request, a first advertisement requested based on the target advertisement position and a second advertisement requested based on the virtual advertisement position are obtained, and the advertisement display is carried out based on the display priority of the first advertisement and the second advertisement. Therefore, when the target advertisement position has the advertisement display requirement, the advertisement request can be simultaneously sent to the server side based on the two advertisement positions of the target advertisement position and the virtual advertisement position corresponding to the target advertisement position, so that the request success rate of the advertisement can be improved, and the display success rate of the advertisement is further improved. In addition, when the advertisement is displayed, the advertisement display can be carried out based on the display priority of the advertisement, so that a better advertisement can be displayed, in some specific business scenes, the priority of the advertisement can be flexibly set based on actual business requirements so as to display the advertisement corresponding to the business requirements, and the business requirements of the business scenes on the advertisement display are met.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly introduced below, it is obvious that the drawings in the following description are only some embodiments described in the present application, and for those skilled in the art, other drawings can be obtained according to the drawings without any creative effort.

FIG. 1 is a flow diagram of a method of advertisement presentation according to an embodiment of the present application;

FIG. 2 is a flow diagram of a method of advertisement presentation according to an embodiment of the present application;

FIG. 3 is a schematic structural diagram of an electronic device according to an embodiment of the present application;

fig. 4 is a schematic structural diagram of an advertisement display device according to an embodiment of the present application.

Detailed Description

In order to make those skilled in the art better understand the technical solutions in the present application, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

The technical solutions provided by the embodiments of the present application are described in detail below with reference to the accompanying drawings.

Fig. 1 is a flowchart illustrating an advertisement presentation method according to an embodiment of the present application. The embodiment shown in fig. 1 may be performed by a client capable of advertisement presentation, and the advertisement presentation method shown in fig. 1 is as follows.

S102: and receiving a trigger operation on the target advertisement space, wherein the trigger operation is used for triggering advertisement display at the target advertisement space.

Generally, one or more advertisement slots may be set in a page of an application program, when a user browses the page of the application program, for a certain target advertisement slot, if there is an advertisement display requirement, a trigger operation (such as a single-click operation, a double-click operation, a long-press operation, and the like) may be performed on the target advertisement slot, and at this time, the client may receive the trigger operation of the user.

S104: and sending a first advertisement request to the server side based on the target advertisement position, and sending a second advertisement request to the server side based on the virtual advertisement position corresponding to the target advertisement position.

In this embodiment, a corresponding virtual advertisement slot may be set in advance for the target advertisement slot, and the virtual advertisement slot has the same function as the target advertisement slot, and may request an advertisement from the server. When the client receives the trigger operation of the target advertisement position, the client can simultaneously send an advertisement request to the server based on the target advertisement position and the virtual advertisement position corresponding to the target advertisement position. For ease of distinction herein, an ad request initiated based on a target ad slot may be referred to as a first ad request, and an ad request initiated based on a virtual ad slot may be referred to as a second ad request.

In a possible implementation manner, in order to facilitate the request of the server for the advertisement based on the target advertisement slot, multiple identifiers may be set for the target advertisement slot, where different identifiers are used to request different advertisements from the server, and when the advertisement request is sent to the server based on the target advertisement slot, the identifier may be carried in the advertisement request. One advertisement request can carry one identifier, and the one advertisement request is used for requesting an advertisement corresponding to the one identifier.

Based on the plurality of identifiers set for the target advertisement position, when the first advertisement request is sent to the server based on the target advertisement position, the first advertisement request can be sent to the server according to at least one of a preset serial strategy and a preset parallel strategy based on the plurality of identifiers. The serial policy may be understood as serially sending a plurality of advertisement requests to the server in sequence, and the logic of the requests may be: and if the previous identification request is successful, continuing the downward request until all identification requests are finished. The parallel policy can be understood as sending a plurality of advertisement requests to the server side simultaneously in parallel to increase the probability of obtaining the advertisement.

When the first advertisement request is sent to the server based on the preset serial policy, specifically, the advertisement requests corresponding to each identifier may be sent to the server in sequence according to the priority of the plurality of identifiers from high to low until the corresponding advertisements are received within a first preset time after the advertisement requests are sent.

The priority of the multiple identifiers may be a display priority of multiple advertisements corresponding to the multiple identifiers, or may be determined based on actual service requirements, which is not specifically limited herein. The display priority of the advertisement can be determined based on the base price of the advertisement, the higher the base price is, the higher the display priority is, or the higher the click rate is, the higher the display priority is, or the preference of the user using the client is, the more the style of the advertisement is biased to the preference of the user, the higher the display priority is. Of course, the display priority of the advertisement may also be determined based on other factors or actual service scenarios, and will not be illustrated here.

The first set time may be understood as a time when the advertisement request is overtime, and within the first set time after the server sends the advertisement request, if the requested advertisement is received, the advertisement request is not overtime, and if the requested advertisement is not received, the advertisement request is overtime. In this embodiment, the first set time may be determined based on an actual service scenario, and is not specifically limited herein.

When the first advertisement request is sent to the server based on the preset serial strategy, the advertisement request can be sent to the server based on the identifier with the highest priority, if the corresponding advertisement is received within the first set time, the advertisement request is not sent to the server based on other identifiers, otherwise, the advertisement request needs to be sent to the server based on the identifier with the next priority. After the advertisement request is sent to the server based on the identifier of the next priority, if the corresponding advertisement is received within the first set time, the advertisement request is not sent to the server based on other identifiers, otherwise, the advertisement request needs to be sent to the server based on the identifier of the next priority, … …, and the process is repeated until the corresponding advertisement is received within the first set time after the advertisement request is sent (the term "stop" here means stopping sending the advertisement request to the server based on the identifier of the next priority).

Taking an example that the target advertisement slot comprises 3 identifiers A, B and C, assuming that the priority order is A, B and C, when a first advertisement request is sent to the server according to a serial policy, an advertisement request a is sent to the server based on the identifier A, if an advertisement corresponding to the identifier A is received within a first set time after the advertisement request a is sent, the advertisement request is not sent to the server based on the identifiers B and C, and otherwise, an advertisement request B needs to be sent to the server based on the identifier B. And if the advertisement corresponding to the identifier B is received within the first set time after the advertisement request B is sent, the advertisement request is not sent to the server based on the identifier C any more, and otherwise, the advertisement request C needs to be sent to the server based on the identifier C. Within a first set time after the advertisement request C is sent, the process of sending the first advertisement request to the server is stopped no matter whether the advertisement corresponding to the identifier C is received or not.

When the first advertisement request is sent to the server based on the preset parallel policy, specifically, a plurality of advertisement requests corresponding to the plurality of identifiers may be sent to the server in parallel. Taking the example that the target ad slot includes 3 identifiers D, E and F, when the first ad request is sent to the server based on the preset parallel policy, an ad request D corresponding to the identifier D, an ad request E corresponding to the identifier E, and an ad request F corresponding to the identifier F may be sent to the server in parallel.

When the first advertisement request is sent to the server based on the preset serial policy and the parallel policy, in one possible implementation, the parallel policy may be applied in the serial policy. Taking an example that a target advertisement slot comprises 6 identifiers A, B, C, D, E and F, assuming that D, E and F have the same priority and the priority is A, B, (D, E and F) and C from high to low, when a first advertisement request is sent to a server according to a serial strategy and a parallel strategy, an advertisement request a is sent to the server based on the identifier A, if an advertisement corresponding to the identifier A is received within a first set time after the advertisement request a is sent, the advertisement request is not sent to the server based on other identifiers, and otherwise, an advertisement request B is sent to the server based on the identifier B. And if the advertisement corresponding to the identifier B is received within the first set time after the advertisement request B is sent, the advertisement request is not sent to the server based on other identifiers, and otherwise, the advertisement requests d, e and F are sent to the server in parallel based on the identifiers D, E and F. And if the advertisement corresponding to at least one of the identifications D, E and F is received within a first set time after the advertisement requests d, e and F are sent, the advertisement request is not sent to the server based on the identification C any more, otherwise, the advertisement request is sent to the server based on the identification C.

In practical applications, which policy is used to send the first advertisement request to the server may be determined according to an actual service scenario, and is not specifically limited herein. In a possible implementation manner, the adopted policy may be determined based on priorities of the multiple identifiers of the target advertisement space, specifically, if the multiple identifiers of the target advertisement space have different priorities, the first advertisement request may be sent by using a serial policy, if the multiple identifiers of the target advertisement space have the same priority, the first advertisement request may be sent by using a parallel policy, and if the multiple identifiers of the target advertisement space include both identifiers with the same priority and identifiers with different priorities, the first advertisement request may be sent by using a serial + parallel policy.

In this embodiment, in order to facilitate sending the second advertisement request to the server based on the virtual advertisement slot, an identifier may also be set for the virtual advertisement slot. The number of the identifiers of the virtual advertisement space may be one or more, and different identifiers may also be used for requesting different advertisements. Preferably, the display priority of the advertisement corresponding to the identification of the virtual ad slot may be higher than the display priority of the advertisement corresponding to all the identifications of the target ad slot.

It should be noted that, in the embodiment of the present application, a corresponding virtual advertisement slot is added for a target advertisement slot, and an identifier corresponding to an advertisement with a higher display priority is set in the virtual advertisement slot, instead of adding an identifier corresponding to an advertisement with a higher display priority on the basis of multiple identifiers of an original target advertisement slot, so that on one hand, a request duration when the target advertisement slot requests the advertisement is not increased, and on the other hand, a filling rate and a display rate of the advertisement are not affected.

When the second advertisement request is sent to the server based on the virtual advertisement space, in the case that the number of the identifiers of the virtual advertisement space is one, the advertisement request can be sent to the server based on the identifiers. In the case that the number of the identifiers of the virtual advertisement slots is multiple, preferably, the second advertisement request may be sent to the server based on a preset parallel policy. Specifically, a plurality of advertisement requests corresponding to the plurality of identifications can be sent to the server side in parallel. Optionally, the second advertisement request may also be sent to the server based on a preset serial policy, or the second advertisement request may also be sent to the server based on a preset serial + parallel policy. For a specific implementation manner, reference may be made to the above specific implementation manner of sending the first advertisement request to the server based on the preset serial policy and sending the first advertisement request to the server based on the preset serial + parallel policy, and a description thereof is not repeated here.

In this embodiment, after sending the first advertisement request to the server based on the target advertisement slot and sending the second advertisement request to the server based on the virtual advertisement slot corresponding to the target advertisement slot, the server may return the corresponding advertisement based on the first advertisement request and the second advertisement request. After the server returns the corresponding advertisement, S106 may be executed.

S106: and acquiring a first advertisement returned by the server based on the first advertisement request and a second advertisement returned based on the second advertisement request.

Based on the above-mentioned content of S104, the client may send the first advertisement request to the server based on at least one of the preset serial policy and the parallel policy, and may preferably send the second advertisement request to the server based on the preset parallel policy, optionally based on the serial policy or the serial + parallel policy. Under different strategies, the client may obtain different first advertisements and second advertisements, which will be described below.

If the first advertisement request is sent to the server based on the preset serial policy when the first advertisement request is sent to the server, when the first advertisement returned by the server based on the first advertisement request is obtained, the following two situations can be divided into:

in the first case: after a first request is sent to the server based on the first identifier, if the advertisement corresponding to the first identifier is received within a first set time, the advertisement corresponding to the first identifier is used as the first advertisement, and when the first advertisement is obtained, the advertisement corresponding to the first identifier can be obtained. Wherein the first identifier is an identifier with a highest priority among the plurality of identifiers of the target ad slot.

In the second case: after a second request is sent to the server based on the second identifier, if the advertisement corresponding to the second identifier is received within the first set time, whether the advertisement corresponding to the third identifier is received or not is judged. If yes, acquiring the advertisement corresponding to the second identifier and the advertisement corresponding to the third identifier, and if not, acquiring the advertisement corresponding to the second identifier. The second identifier may be any one of a plurality of identifiers of the target advertisement space except the first identifier, the priority of the second identifier is lower than that of the first identifier, the priority of the third identifier is higher than that of the second identifier, the number of the third identifiers may be one or more, and the third identifier may be the first identifier or another identifier except the first identifier and having a higher priority than that of the second identifier.

The second case may be understood as a "look-back" policy set for the target advertisement space, that is, within a first set time after the request is sent to the server based on the second identifier with a lower priority, if the advertisement corresponding to the second identifier is received, it may be "look back" whether the advertisement requested based on the identifier with a higher priority arrives in a delayed manner, and if the advertisement arrives in a delayed manner, the advertisement that arrives in a delayed manner and the advertisement that does not arrive in a delayed manner may be collectively used as the first advertisement. If the advertisement does not arrive in the delayed condition, the advertisement which does not arrive in the delayed condition can be used as the first advertisement.

In this embodiment, by setting the above-mentioned "look back" policy, for the advertisement that arrives at with a delay, the advertisement cannot be displayed in the prior art, but the technical solution provided in the embodiment of the present application can participate in subsequent advertisement display with the advertisement that arrives at with a delay as the first advertisement, so that the display success rate of the advertisement that arrives with a delay can be improved.

Alternatively, in the second case described above, there may be a case where the first advertisement is empty. For example, after the advertisement requests are sequentially sent based on all the identifiers of the target advertisement slots, the corresponding advertisements are not received within a first set time, and at this time, the first advertisement may be considered to be empty.

To facilitate understanding of the above two cases, the target ad slot may include three identifiers A, B and C. After the advertisement request a is sent to the server, if the advertisement corresponding to the identifier a is received within the first set time, the advertisement corresponding to the identifier a may be used as the first advertisement and the first advertisement is obtained, otherwise, if the advertisement corresponding to the identifier a is not received within the first set time, the advertisement request b is continuously sent to the server. After the advertisement request B is sent to the server, if the advertisement corresponding to the identifier B is received within a first set time, whether the advertisement corresponding to the identifier a is delayed to arrive or not can be judged, if the advertisement corresponding to the identifier B and the advertisement corresponding to the identifier a are used together as a first advertisement, and the first advertisement is obtained, and if the advertisement corresponding to the identifier a is not yet reached under the delay condition, the advertisement corresponding to the identifier B can be used as the first advertisement, and the first advertisement is obtained. If the advertisement corresponding to the identifier B is not received within the first set time after the advertisement request B is sent to the server, the advertisement request c can be continuously sent to the server. After the advertisement request C is sent to the server, if the advertisement corresponding to the identifier C is received within a first set time, whether the advertisement corresponding to the identifier a and the advertisement corresponding to the identifier B arrive in a delayed manner or not can be judged, if at least one of the two advertisements arrives in a delayed manner, the advertisement arriving in a delayed manner and the advertisement corresponding to the identifier C are jointly used as a first advertisement, the first advertisement is obtained, and if the two advertisements do not arrive in a delayed manner, the advertisement corresponding to the identifier C can be used as the first advertisement, and the first advertisement is obtained. Optionally, if the advertisement corresponding to the identifier C is not received within a first set time after the advertisement request C is sent to the server, it may be determined that the first advertisement is empty, that is, the first advertisement is not obtained.

If the first advertisement request is sent to the server based on the preset parallel strategy when the first advertisement request is sent to the server, when the first advertisement returned by the server based on the first advertisement request is obtained, whether one or more advertisements returned by the server are received within a second set time after the plurality of advertisement requests are sent in parallel can be judged. If no advertisement is received, the first advertisement may be considered empty, and if one or more advertisements are received, the one or more advertisements may be considered as the first advertisement and obtained. The second setting time may be determined according to an actual service scenario, and may be the same as or different from the first setting time, which is not specifically limited herein.

If the first advertisement request is sent to the server based on the preset serial and parallel policy when the first advertisement request is sent to the server, the first advertisement can be obtained based on the specific implementation manner when the first advertisement is obtained under the conditions of the serial policy and the parallel policy when the first advertisement returned by the server based on the first advertisement request is obtained.

For ease of understanding, the above example of 6 identifiers A, B, C, D, E and F in the target ad slot is illustrated. After the advertisement request a is sent to the server, if the advertisement corresponding to the identifier a is received within the first set time, the advertisement corresponding to the identifier a may be used as the first advertisement and the first advertisement is obtained, otherwise, if the advertisement corresponding to the identifier a is not received within the first set time, the advertisement request b is continuously sent to the server. After the advertisement request B is sent to the server, if the advertisement corresponding to the identifier B is received within a first set time, whether the advertisement corresponding to the identifier a is delayed to arrive or not can be judged, if the advertisement corresponding to the identifier B and the advertisement corresponding to the identifier a are used together as a first advertisement, and the first advertisement is obtained, and if the advertisement corresponding to the identifier a is not yet reached under the delay condition, the advertisement corresponding to the identifier B can be used as the first advertisement, and the first advertisement is obtained. If the advertisement corresponding to the identifier B is not received within the first set time after the advertisement request B is sent to the server, the advertisement requests d, e and f can be continuously and parallelly sent to the server. After the advertisement requests d, e and F are sent to the server, if the advertisement corresponding to at least one of the identifiers D, E and F is received within a first set time, it may be determined whether the advertisement corresponding to the identifier a and the advertisement corresponding to the identifier B arrive with a delay, if at least one of the two advertisements arrives with a delay, the advertisement arriving with a delay and the advertisement corresponding to at least one of the identifiers D, E and F that do not arrive with a delay are together used as a first advertisement, and the first advertisement is obtained, if the advertisements corresponding to both a and B do not arrive with a delay, the advertisement corresponding to at least one of the identifiers D, E and F that do not arrive with a delay may be used as a first advertisement, and the first advertisement is obtained. If the advertisements corresponding to the identifications D, E and F are not received within the first set time after the advertisement requests d, e, and F are sent to the server side in parallel, the advertisement request c may continue to be sent to the server side. After the advertisement request C is sent to the server, if the advertisement corresponding to the identifier C is received within a first set time, it may be determined whether the advertisements corresponding to the identifiers A, B, D, E and F arrive with a delay, if at least one of the five advertisements arrives with a delay, the advertisement arriving with a delay and the advertisement corresponding to the identifier C are both used as a first advertisement, and the first advertisement is obtained, if none of the five advertisements arrives with a delay, the advertisement corresponding to the identifier C may be used as a first advertisement, and the first advertisement is obtained. Optionally, if the advertisement corresponding to the identifier C is not received within a first set time after the advertisement request C is sent to the server, it may be determined that the first advertisement is empty, that is, the first advertisement is not obtained.

When the second advertisement request is sent to the server based on the virtual advertisement space, preferably, if the second advertisement request is sent to the server based on a preset parallel policy, when the second advertisement returned based on the second advertisement request is acquired, it may be determined whether one or more advertisements returned by the server are received within a third set time after the multiple advertisement requests are sent in parallel. If no advertisements are received, the second advertisement may be considered empty, and if one or more advertisements are received, the one or more advertisements may be considered as the second advertisement and the second advertisement may be obtained. The third setting time may be determined according to an actual service scenario, and is not specifically limited herein.

When the second advertisement request is sent to the server based on the virtual advertisement position, optionally, if the second advertisement request is sent to the server based on a preset serial policy or a serial + parallel policy, when the second advertisement returned based on the second advertisement request is obtained, the specific implementation manner may refer to the specific implementation manner for obtaining the first advertisement when the first advertisement request is sent to the server based on the preset serial policy and the specific implementation manner for obtaining the first advertisement when the first advertisement request is sent to the server based on the preset serial + parallel policy, and a description thereof is not repeated here.

After the first advertisement and the second advertisement are acquired, S108 may be performed.

S108: and performing advertisement display at the target advertisement position based on the display priority of the first advertisement and the second advertisement.

In S108, when the advertisement is displayed in the target advertisement slot based on the display priority of the advertisement, at least the following situations can be classified:

in the first case: the first advertisement is empty and the second advertisement is not empty.

If the number of the second advertisements is 1, the second advertisements can be directly displayed in the target advertisement space when the second advertisements are not empty. If the number of the second advertisements is multiple, the priorities of the multiple second advertisements can be compared, and the second advertisement with the highest priority is displayed in the target advertisement space. Optionally, if the priorities of the plurality of second advertisements are the same, one of the second advertisements may be randomly selected for presentation, or one of the second advertisements may be selected for presentation according to actual business requirements.

In the second case: the first advertisement is not empty and the second advertisement is empty.

If the number of the first advertisements is 1, the first advertisements can be directly shown in the target advertisement space when the first advertisements are not empty. If the number of the first advertisements is multiple, the priorities of the multiple first advertisements can be compared, and the first advertisement with the highest priority is shown in the target advertisement space. Optionally, if the priorities of the plurality of first advertisements are the same, one of the first advertisements may be randomly selected for presentation, or one of the first advertisements may be selected for presentation according to actual business requirements.

In the third case: the first advertisement is not empty, nor is the second advertisement empty.

Under the condition that the first advertisement and the second advertisement are not empty, the first advertisement and the second advertisement can be comprehensively compared in display priority, the target advertisement with high display priority in the first advertisement and the second advertisement is determined, and the target advertisement with high priority is displayed in the target advertisement position. Optionally, if the number of the advertisements with the highest priority is multiple, one of the advertisements may be randomly selected for presentation, or one of the advertisements may be selected for presentation according to actual business requirements. It should be noted that, when the identifier is set in the virtual advertisement slot, the display priority of the advertisement corresponding to the identifier is higher than the display priority of the advertisements corresponding to the identifiers of the target advertisement slot, so that the finally displayed advertisement is the second advertisement when neither the first advertisement nor the second advertisement is empty.

Based on the above S102 to S108, when the target advertisement slot is required for advertisement display, an advertisement request may be simultaneously initiated to the server based on the target advertisement slot and the virtual advertisement slot corresponding to the target advertisement slot, so that the request success rate of the advertisement may be improved, and the display success rate of the advertisement may be further improved. In addition, when the advertisement is displayed, the advertisement display can be carried out based on the display priority of the advertisement, so that a better advertisement can be displayed, and in some specific service scenes, the priority of the advertisement can be flexibly set based on actual service requirements so as to display the advertisement corresponding to the service requirements, thereby meeting the service requirements of the service scenes.

In a possible implementation manner, for the third case where neither the first advertisement nor the second advertisement is empty, the advertisement that is not finally shown may be cached as a candidate advertisement of the target advertisement slot. In this embodiment, the non-shown advertisement is generally the first advertisement, so the non-shown first advertisement can be cached as a candidate advertisement of the target advertisement slot. Therefore, when the subsequent target advertisement position has the requirement of advertisement display, the cached candidate advertisement can be used as the first advertisement, the first advertisement request does not need to be sent to the server side based on the target advertisement position, and the second advertisement request is only sent to the server side based on the virtual advertisement position. Therefore, the query rate per second QPS of the server can be relieved, and the pressure of the server is reduced.

In a possible implementation manner, after receiving the trigger operation on the target advertisement slot in S102, it may be determined whether the candidate advertisement of the target advertisement slot is cached and whether the candidate advertisement meets a preset condition. And if the candidate advertisement is cached and meets the preset condition, the step of sending a first advertisement request to the server based on the target advertisement position is cancelled, and the candidate advertisement is used as the first advertisement. The preset condition may be that the display priority of the candidate advertisement is greater than the preset priority, or the candidate advertisement meets the service requirement of the service scene for advertisement display, for example, whether the revenue of the candidate advertisement is greater than the revenue of the advertisement displayed at the target advertisement slot yesterday or not, if so, the preset condition is met, otherwise, the preset condition is not met.

In order to facilitate understanding of the technical solutions provided by the embodiments of the present application, in one possible implementation manner, advertisement display of the target advertisement space may be implemented based on the embodiment shown in fig. 2. The embodiment shown in fig. 2 may include the following steps.

S201: and receiving a trigger operation on the target advertisement space, wherein the trigger operation is used for triggering advertisement display at the target advertisement space.

S202: and judging whether the target advertisement position caches the candidate advertisement or not and whether the candidate advertisement meets the preset condition.

If so, go to step S203, otherwise, go to step S204.

S203: and taking the candidate advertisement as a first advertisement, and sending a second advertisement request to the server side based on the virtual advertisement position corresponding to the target advertisement position.

After S203 is executed, S205 is executed.

S204: and sending a first advertisement request to the server side based on the target advertisement position, and sending a second advertisement request to the server side based on the virtual advertisement position corresponding to the target advertisement position.

S205: a first advertisement corresponding to the target advertisement slot and a second advertisement corresponding to the virtual advertisement slot are obtained.

The first advertisement is a candidate advertisement or an advertisement returned by the server based on the first advertisement request, and the second advertisement is an advertisement returned by the server based on the second advertisement request.

S206: and determining the target advertisement with high display priority in the first advertisement and the second advertisement.

S207: and displaying the target advertisement in the target advertisement space.

Optionally, after the target advertisement is displayed in the target advertisement slot, if there is an unrepresented first advertisement, caching the first advertisement as a cache advertisement of the target advertisement slot.

The specific implementation manner of S201 to S207 may refer to the specific implementation of the corresponding steps in the embodiment shown in fig. 1, and the description is not repeated here.

Based on the technical scheme provided by the embodiment of the application, when the target advertisement position has the advertisement display requirement, the advertisement request can be simultaneously initiated to the server side based on the target advertisement position and the virtual advertisement position corresponding to the target advertisement position, so that the request success rate of the advertisement can be improved, and the display success rate of the advertisement can be further improved. In addition, when the advertisement is displayed, the advertisement display can be carried out based on the display priority of the advertisement, so that a better advertisement can be displayed, in some specific business scenes, the priority of the advertisement can be flexibly set based on actual business requirements so as to display the advertisement corresponding to the business requirements, and the business requirements of the business scenes on the advertisement display are met.

The foregoing description of specific embodiments of the present application has been presented. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims may be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing may also be possible or may be advantageous.

Fig. 3 is a schematic structural diagram of an electronic device according to an embodiment of the present application. Referring to fig. 3, at a hardware level, the electronic device includes a processor, and optionally further includes an internal bus, a network interface, and a memory. The Memory may include a Memory, such as a Random-Access Memory (RAM), and may further include a non-volatile Memory, such as at least 1 disk Memory. Of course, the electronic device may also include hardware required for other services.

The processor, the network interface, and the memory may be connected to each other via an internal bus, which may be an ISA (Industry Standard Architecture) bus, a PCI (Peripheral Component Interconnect) bus, an EISA (Extended Industry Standard Architecture) bus, or the like. The bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one double-headed arrow is shown in FIG. 3, but this does not indicate only one bus or one type of bus.

And the memory is used for storing programs. In particular, the program may include program code comprising computer operating instructions. The memory may include both memory and non-volatile storage and provides instructions and data to the processor.

The processor reads the corresponding computer program from the nonvolatile memory to the memory and then runs the computer program to form the advertisement display device on the logic level. The processor is used for executing the program stored in the memory and is specifically used for executing the following operations:

The method performed by the advertisement displaying device according to the embodiment shown in fig. 3 of the present application may be applied to or implemented by a processor. The processor may be an integrated circuit chip having signal processing capabilities. In implementation, the steps of the above method may be performed by integrated logic circuits of hardware in a processor or instructions in the form of software. The Processor may be a general-purpose Processor, including a Central Processing Unit (CPU), a Network Processor (NP), and the like; but also Digital Signal Processors (DSPs), Application Specific Integrated Circuits (ASICs), Field Programmable Gate Arrays (FPGAs) or other Programmable logic devices, discrete Gate or transistor logic devices, discrete hardware components. The various methods, steps, and logic blocks disclosed in the embodiments of the present application may be implemented or performed. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like. The steps of the method disclosed in connection with the embodiments of the present application may be directly implemented by a hardware decoding processor, or implemented by a combination of hardware and software modules in the decoding processor. The software module may be located in ram, flash memory, rom, prom, or eprom, registers, etc. storage media as is well known in the art. The storage medium is located in a memory, and a processor reads information in the memory and completes the steps of the method in combination with hardware of the processor.

The electronic device may further execute the method shown in fig. 1 and fig. 2, and implement the functions of the advertisement display apparatus in the embodiment shown in fig. 1 and fig. 2, which are not described herein again in this embodiment of the application.

Of course, besides the software implementation, the electronic device of the present application does not exclude other implementations, such as a logic device or a combination of software and hardware, and the like, that is, the execution subject of the following processing flow is not limited to each logic unit, and may also be hardware or a logic device.

Embodiments of the present application also propose a computer-readable storage medium storing one or more programs, the one or more programs comprising instructions, which when executed by a portable electronic device comprising a plurality of application programs, enable the portable electronic device to perform the method of the embodiment shown in fig. 1 and 2, and in particular to perform the following operations:

Fig. 4 is a schematic structural diagram of an advertisement display device 40 according to an embodiment of the present application. Referring to fig. 4, in one software implementation, the advertisement displaying device 40 may include: receiving unit 41, sending unit 42, obtaining unit 43 and presentation unit 44, wherein:

a receiving unit 41, configured to receive a trigger operation on a target advertisement space, where the trigger operation is used to trigger advertisement display at the target advertisement space;

a sending unit 42, configured to send a first advertisement request to a server based on the target advertisement position, and send a second advertisement request to the server based on a virtual advertisement position corresponding to the target advertisement position;

an obtaining unit 43, which obtains a first advertisement returned by the server based on the first advertisement request and a second advertisement returned based on the second advertisement request;

and a display unit 44 for displaying the advertisement in the target advertisement space based on the display priority of the first advertisement and the second advertisement.

Optionally, the target advertisement space corresponds to a plurality of identifiers, and different identifiers are used for requesting different advertisements; the sending unit 42, sending a first advertisement request to a server based on the target advertisement position, includes:

based on the plurality of identifications, sending a first advertisement request to the server according to at least one of a preset serial strategy and a preset parallel strategy;

the method for sending the first advertisement request to the server according to the preset serial strategy comprises the following steps:

according to the priority of the multiple identifications from high to low, sequentially sending an advertisement request corresponding to each identification to the server side until the corresponding advertisement is received within a first set time after the advertisement request is sent;

sending a first advertisement request to the server according to a preset parallel strategy, wherein the first advertisement request comprises the following steps:

and sending a plurality of advertisement requests corresponding to the plurality of identifications to the server side in parallel.

Optionally, in a case that a first advertisement request is sent to the server according to a preset serial policy, the obtaining unit 43 obtains a first advertisement returned by the server based on the first advertisement request, including:

after an advertisement request is sent to the server based on a first identifier, if the advertisement corresponding to the first identifier is received within the first set time, the advertisement corresponding to the first identifier is obtained;

after an advertisement request is sent to the server based on a second identifier, if the advertisement corresponding to the second identifier is received within the first set time, whether the advertisement corresponding to a third identifier is received or not is judged; if so, acquiring an advertisement corresponding to the second identifier and an advertisement corresponding to the third identifier; if not, acquiring the advertisement corresponding to the second identifier;

wherein the first identifier has the highest priority, and the second identifier has a lower priority than the third identifier.

Optionally, in a case that a first advertisement request is sent to the server according to a preset parallel policy, the obtaining unit 43 obtains a first advertisement returned by the server based on the first advertisement request, including:

and if at least one advertisement is received within a second set time, acquiring the at least one advertisement.

Optionally, the virtual ad slot corresponds to at least one identifier, and a display priority of an advertisement corresponding to the at least one identifier is higher than display priorities of a plurality of advertisements corresponding to the plurality of identifiers of the target ad slot;

wherein, the sending unit 42 sends the second advertisement request to the server based on the virtual advertisement position, and includes:

under the condition that the number of the at least one mark is multiple, sending multiple advertisement requests corresponding to the multiple marks to the server side in parallel;

obtaining a second advertisement returned based on the second advertisement request comprises:

and if at least one advertisement is received within the third set time, acquiring the at least one advertisement.

Optionally, the displaying unit 44 performs advertisement displaying in the target advertisement space based on the respective display priorities of the first advertisement and the second advertisement, and includes:

determining a target advertisement with high display priority in the first advertisement and the second advertisement;

and displaying the target advertisement in the target advertisement position.

Optionally, the advertisement displaying apparatus 40 further includes a buffer unit 45, wherein:

the cache unit 45 caches an advertisement that is not shown in the first advertisement and the second advertisement as a candidate advertisement of the target advertisement slot.

Optionally, the sending unit 42, after the receiving unit 41 receives the trigger operation on the target advertisement slot, determines whether a candidate advertisement of the target advertisement slot is cached and whether the candidate advertisement meets a preset condition;

if so, canceling the step of sending a first advertisement request to a server based on the target advertisement position, and taking the candidate advertisement as the first advertisement;

and if not, executing the step of sending a first advertisement request to the server based on the target advertisement position.

The advertisement presentation device 40 provided in the embodiment of the present application can also execute the method shown in fig. 1 and fig. 2, and implement the functions of the advertisement presentation device in the embodiment shown in fig. 1 and fig. 2, which are not described herein again in the embodiment of the present application.

In short, the above description is only a preferred embodiment of the present application, and is not intended to limit the scope of the present application. Any modification, equivalent replacement, improvement and the like made within the spirit and principle of the present application shall be included in the protection scope of the present application.

The systems, devices, modules or units illustrated in the above embodiments may be implemented by a computer chip or an entity, or by a product with certain functions. One typical implementation device is a computer. In particular, the computer may be, for example, a personal computer, a laptop computer, a cellular telephone, a camera phone, a smartphone, a personal digital assistant, a media player, a navigation device, an email device, a game console, a tablet computer, a wearable device, or a combination of any of these devices.

Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.

It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.

The embodiments in the present application are described in a progressive manner, and the same and similar parts among the embodiments can be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the system embodiment, since it is substantially similar to the method embodiment, the description is simple, and for the relevant points, reference may be made to the partial description of the method embodiment.

Claims

1. An advertisement display method, comprising:

2. The method of claim 1, wherein the targeted ad slot corresponds to a plurality of identifiers, different identifiers being used to request different advertisements; sending a first advertisement request to a server based on the target advertisement position, wherein the sending of the first advertisement request to the server comprises:

3. The method of claim 2, wherein in a case that a first advertisement request is sent to the server according to a preset serial policy, acquiring a first advertisement returned by the server based on the first advertisement request comprises:

4. The method of claim 2, wherein in a case that a first advertisement request is sent to the server according to a preset parallel policy, acquiring a first advertisement returned by the server based on the first advertisement request comprises:

5. The method of claim 2, wherein the virtual ad slot corresponds to at least one logo, and wherein a presentation priority of the ad corresponding to the at least one logo is higher than a presentation priority of a plurality of ads corresponding to a plurality of logos of the targeted ad slot;

sending a second advertisement request to the server based on the virtual advertisement position, wherein the sending of the second advertisement request to the server comprises:

6. The method of claim 1, wherein advertisement presentation in the targeted ad slot based on the presentation priority of each of the first advertisement and the second advertisement, comprises:

and displaying the target advertisement in the target advertisement position.

7. The method of claim 6, wherein the method further comprises:

caching the advertisement which is not shown in the first advertisement and the second advertisement as a candidate advertisement of the target advertisement position.

8. The method of claim 1, wherein after receiving the trigger operation for the targeted ad slot, the method further comprises:

judging whether candidate advertisements of the target advertisement space are cached or not and whether the candidate advertisements meet preset conditions or not;

9. An advertising display device, comprising:

10. An electronic device, comprising:

a processor; and

11. A computer-readable storage medium storing one or more programs which, when executed by an electronic device including a plurality of application programs, cause the electronic device to perform a method of: