CN113918548A - Questionnaire survey method and device based on private domain flow and storage medium - Google Patents
Questionnaire survey method and device based on private domain flow and storage medium Download PDFInfo
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
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- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
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- G06F16/215—Improving data quality; Data cleansing, e.g. de-duplication, removing invalid entries or correcting typographical errors
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
- G06F16/986—Document structures and storage, e.g. HTML extensions
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Abstract
The invention provides a questionnaire survey method, a device and a storage medium based on private domain flow.A questionnaire generating terminal generates questionnaire data and questionnaire links corresponding to the questionnaire data based on received questionnaire information; determining a private domain answer end corresponding to a push target according to the directional screening result, and sending the questionnaire link to the private domain answer end based on private domain flow; the private domain answer end receives answer data corresponding to the questionnaire data and then sends the answer data to the questionnaire generating end; and the questionnaire generating end generates a private domain label corresponding to the pushing target based on the answer data. The technical scheme provided by the invention can carry out questionnaire survey on the target user based on the private domain flow orientation, reduces the cost, improves the proportion of effective questionnaires, and has strong practicability.
Description
Technical Field
The invention relates to the technical field of questionnaire survey, in particular to a questionnaire survey method and device based on private domain traffic and a storage medium.
Background
The questionnaire refers to a method of creating a detailed and thorough questionnaire and requesting respondents to respond to the questionnaire to collect data. A questionnaire is a group of questions related to a research objective, or a form of questions compiled for a survey, also called a questionnaire. It is a common tool used by people to collect data in social investigation and research activities. By means of the tool, the investigator can accurately and specifically measure the social activity process, and can use the social statistical method to carry out quantity description and analysis to obtain the required investigation data.
The current questionnaire survey adopts public domain flow to randomly interview respondents, and the respondents fill in the contents of the questionnaire according to actual conditions. The method is high in cost for enterprises, and the questionnaire survey on the respondents cannot be directionally carried out, so that the practicability is poor.
Disclosure of Invention
The embodiment of the invention provides a questionnaire survey method and device based on private domain flow and a storage medium, which can directionally survey questionnaires for target users based on the private domain flow, reduce the cost, improve the proportion of effective questionnaires and have strong practicability.
In a first aspect of the embodiments of the present invention, a method for questionnaire survey based on private domain traffic is provided, including:
the questionnaire generating terminal generates questionnaire data and questionnaire links corresponding to the questionnaire data based on the received questionnaire information;
determining a private domain answer end corresponding to a push target according to the directional screening result, and sending the questionnaire link to the private domain answer end based on private domain flow;
the private domain answer end receives answer data corresponding to the questionnaire data and then sends the answer data to the questionnaire generating end;
and the questionnaire generating end generates a private domain label corresponding to the pushing target based on the answer data.
Optionally, in a possible implementation manner of the first aspect, the generating the questionnaire data based on the received questionnaire information and the questionnaire link corresponding to the questionnaire data includes:
the questionnaire information comprises a questionnaire table, and the questionnaire table comprises question information;
the questionnaire generating end generates questionnaire data in a preset form according to the question information in the questionnaire table, and stores the questionnaire data to a preset address of the server end;
and the server generates a questionnaire link for accessing the preset address according to the preset address and feeds the questionnaire link back to the questionnaire generating end.
Optionally, in a possible implementation manner of the first aspect, the generating the questionnaire data based on the received questionnaire information and the questionnaire link corresponding to the questionnaire data includes:
obtaining a questionnaire template and question information based on the questionnaire information;
and the questionnaire generating end inserts the selected and/or newly-built subject information into a questionnaire template to generate questionnaire data.
Optionally, in a possible implementation manner of the first aspect, obtaining a questionnaire template and topic information based on the questionnaire information includes:
obtaining a questionnaire keyword in questionnaire information, and obtaining a questionnaire template corresponding to the questionnaire keyword;
obtaining question keywords in questionnaire information, comparing the question keywords with preset questions in a first comparison mode, and if corresponding preset questions exist, obtaining the corresponding first preset questions;
if the corresponding preset questions do not exist, comparing the question keywords with the preset questions in a second comparison mode, and if the corresponding preset questions exist, acquiring the corresponding second preset questions;
and a plurality of the first preset questions and/or the second preset questions form question information.
Optionally, in a possible implementation manner of the first aspect, determining, according to a directional filtering result, a private domain question end corresponding to a push target, and sending the questionnaire link to the private domain question end based on a private domain traffic includes:
the questionnaire generating terminal carries out directional screening to determine at least one target label and sends the target label to the server;
the server side obtains groups of different types of labels pre-stored in a third-party platform according to the preset identity labels of the questionnaire generating side;
and the server side sends the questionnaire link to a private domain answering end of the group corresponding to the target label.
Optionally, in a possible implementation manner of the first aspect, sending, by a private-domain answer end, answer data corresponding to the questionnaire data to a questionnaire generation end after receiving the answer data includes:
the private domain answering end accesses the server end based on the questionnaire link to obtain answering data, wherein the answering data comprises any one or more of question information, question sequence and preset logics among questions;
the private domain answering end displays the first question information according to the question sequence and receives the first answer information of the user at the private domain answering end;
storing the first question answering information and displaying the second question information by combining the question sequence and/or preset logic;
and after the last question information obtains corresponding answer information, storing the answer information corresponding to each question information to obtain answer data.
Optionally, in a possible implementation manner of the first aspect, the answer data is stored in a cache database;
the cache database carries out time marking on the time of receiving the answer data, and the cache server synchronously stores the answer data to the storage database in a queue form based on the time marking;
the storage database cleans the answer data, and the collected answer data is cleaned by statistics according to the following steps:
a storage database acquires a current label contained in answer data selected at the current moment, wherein the answer information contains the current label;
comparing the current label with a pre-stored label in a storage database;
and if the pre-stored label corresponding to the current label exists, deleting the answer data corresponding to the current label.
Optionally, in a possible implementation manner of the first aspect, the generating, by the questionnaire generating terminal, a private-domain tag corresponding to the pushing target based on the answer data includes:
the answer data comprises answers, and answers and/or answer paths of the question information are/is preset with private domain labels to obtain a label corresponding table;
the questionnaire generating end receives answer data of the private domain answer end, and answers in the answer data correspond to the label corresponding table to obtain at least one private domain label of the private domain answer end;
storing the private domain label to a server; and/or
And updating the type labels pre-stored by the group in the third-party platform based on the private domain labels.
In a second aspect of the embodiments of the present invention, there is provided a questionnaire survey device based on private domain traffic, including:
the questionnaire generating module is used for enabling the questionnaire generating end to generate questionnaire data and questionnaire links corresponding to the questionnaire data based on the received questionnaire information;
the questionnaire sending module is used for determining a private domain answer end corresponding to a push target according to the directional screening result and sending the questionnaire link to the private domain answer end based on private domain flow;
the answer sending module is used for sending the answer data corresponding to the questionnaire data to the questionnaire generating end after the private domain answer end receives the answer data;
and the label generating module is used for enabling the questionnaire generating end to generate a private domain label corresponding to the pushing target based on the answer data.
In a third aspect of the embodiments of the present invention, a readable storage medium is provided, in which a computer program is stored, which, when being executed by a processor, is adapted to carry out the method according to the first aspect of the present invention and various possible designs of the first aspect of the present invention.
According to the questionnaire survey method, device and storage medium based on private domain flow, a user can set questionnaire information to generate questionnaire links through a questionnaire generating end in a user-defined mode, target users in the private domain flow are directionally screened, the questionnaire links are sent to the private domain answer ends corresponding to the screened target users, answer data of the private domain answer ends are directionally collected, and the private domain labels of the private domain answer ends are obtained according to the answer data. Based on private domain traffic and questionnaires, the user's attributes are directionally determined.
Drawings
FIG. 1 is a schematic diagram of the architecture of a applet-based questionnaire system;
FIG. 2 is a schematic flow chart of a method of applet-based questionnaire;
FIG. 3 is a schematic diagram showing a template;
FIG. 4 is a schematic diagram of a tag update;
fig. 5 is a schematic diagram of a structure of a questionnaire survey apparatus based on a small program.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The terms "first," "second," "third," "fourth," and the like in the description and in the claims, as well as in the drawings, if any, are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the invention described herein are capable of operation in sequences other than those illustrated or described herein.
It should be understood that, in various embodiments of the present invention, the sequence numbers of the processes do not mean the execution sequence, and the execution sequence of the processes should be determined by the functions and the internal logic of the processes, and should not constitute any limitation on the implementation process of the embodiments of the present invention.
It should be understood that in the present application, "comprising" and "having" and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
It should be understood that, in the present invention, "a plurality" means two or more. "and/or" is merely an association describing an associated object, meaning that three relationships may exist, for example, and/or B, may mean: a exists alone, A and B exist simultaneously, and B exists alone. The character "/" generally indicates that the former and latter associated objects are in an "or" relationship. "comprises A, B and C" and "comprises A, B, C" means that all three of A, B, C comprise, "comprises A, B or C" means that one of A, B, C comprises, "comprises A, B and/or C" means that any 1 or any 2 or 3 of A, B, C comprises.
It should be understood that in the present invention, "B corresponding to A", "A and B
The corresponding "or" B corresponds to A "means that B is associated with A, from which B can be determined. Determining B from a does not mean determining B from a alone, but may be determined from a and/or other information. And the matching of A and B means that the similarity of A and B is greater than or equal to a preset threshold value.
As used herein, "if" may be interpreted as "at … …" or "when … …" or "in response to a determination" or "in response to a detection", depending on the context.
The technical solution of the present invention will be described in detail below with specific examples. The following several specific embodiments may be combined with each other, and details of the same or similar concepts or processes may not be repeated in some embodiments.
In order to better understand the technical scheme provided by the invention, at least two identities are preset, wherein the first identity is a questionnaire investigator, and the second identity is a respondent who fills in the questionnaire. The questionnaire investigator can hold the questionnaire generating terminal and operate the questionnaire generating terminal. The respondent can hold the private domain answering end by hand and operate the private domain answering end.
As shown in fig. 1, a questionnaire survey system based on private domain traffic is provided, in which a questionnaire generating end, a private domain answering end, and a server end are connected in pairs, and data transmission and interaction can be performed. When a questionnaire investigator needs to perform questionnaire investigation on one or more corresponding respondents, a questionnaire generating end generates a corresponding questionnaire, the questionnaire is sent to a server, and the server sends the questionnaire to one or more private domain answering ends according to the selection of the questionnaire generating end, so that the directional questionnaire investigation of private domain flow is realized.
The invention provides a questionnaire survey method based on private domain flow, as shown in fig. 2, comprising the following steps:
step S110, the questionnaire generating unit generates questionnaire data and a questionnaire link corresponding to the questionnaire data based on the received questionnaire information.
In the first embodiment of step S110, the questionnaire generating unit generates questionnaire data based on the received questionnaire information and the questionnaire link corresponding to the questionnaire data includes:
the questionnaire information comprises a questionnaire table, and the questionnaire table comprises topic information. The questionnaire table can be an Excel form table, and the Excel form table has topic information, where the topic includes a topic stem, an option, and the like.
And the questionnaire generating terminal generates questionnaire data in a preset form according to the question information in the questionnaire table, and stores the questionnaire data to a preset address of the server terminal. The invention can preset a display template in a preset form, and automatically guide the title information in the Excel form into the display template in the preset form, as shown in figure 3. In the display template, there are 3 columns from left to right, the 1 st column is a table in an Excel form, and there are topics in the table in the Excel form, where the topics may be selection questions, short-response questions, judgment questions, and the like, and the topics may include information such as question stems, options, option codes, and logics. The 2 nd column is a display schematic diagram of a display template in a preset form for a topic, and the preset form can be a picture form or a video form. The method can lead the title information in the Excel table into a display template in a preset form according to a preset conversion strategy to form a picture and/or a video. The 3 rd column is a presentation of the logic, display of the attributes of the pictures and/or videos each title information has.
And the server generates a questionnaire link for accessing the preset address according to the preset address and feeds the questionnaire link back to the questionnaire generating end.
According to the technical scheme provided by the invention, questions, options, option codes and partial logics in different types of excel offline questionnaires can be automatically identified and generated into the online questionnaire, the accuracy can reach more than 95%, and the efficiency is high.
In the second embodiment of step S110, the questionnaire generating unit generates questionnaire data based on the received questionnaire information and the questionnaire link corresponding to the questionnaire data includes:
and obtaining a questionnaire template and question information based on the questionnaire information.
And the questionnaire generating end inserts the selected and/or newly-built subject information into a questionnaire template to generate questionnaire data.
The questionnaire investigator (user) can select the questionnaire template meeting the needs of the user to copy, adjust the questionnaire questions, options, logics and materials after the copying and generating, and obtain corresponding pictures and/or videos to display the inquired person after the adjustment.
In the third embodiment of step S110, the questionnaire generating unit generating questionnaire data based on the received questionnaire information and the questionnaire link corresponding to the questionnaire data includes:
questionnaire investigators (users) can add different types of questions, input question descriptions, options, materials, logics and the like to create questionnaires according to the actual requirements of the current scene. The questionnaire at this time is in a customized form.
In one possible embodiment, obtaining the questionnaire template and the topic information based on the questionnaire information comprises:
and acquiring a questionnaire keyword in the questionnaire information, and acquiring a questionnaire template corresponding to the questionnaire keyword. The invention can pre-configure a plurality of questionnaire templates to adapt to questionnaire requirements under different scenes. For example, if the questionnaire keyword is a beverage, the questionnaire template obtained at this time is a questionnaire template for beverages. For example, if the questionnaire keywords are articles for daily use, the questionnaire template obtained at this time is the questionnaire template for articles for daily use.
When the questionnaire information is created and generated, the questionnaire investigator may forget the label, code, etc. of the question having the identification information of a certain question, so that the question needs to be described to obtain the corresponding question.
The method comprises the steps of obtaining question keywords in questionnaire information, comparing the question keywords with preset questions in a first comparison mode, and obtaining corresponding first preset questions if the corresponding preset questions exist. After the topic keywords are obtained, the first comparison mode is adopted to compare the topic keywords with the preset topics, the first comparison mode can be that a text in the topic keywords is compared with a text in the preset topics to obtain a compared similarity result, the preset topics with the similarity result larger than the preset value are taken as corresponding preset topics, namely the first preset topics, and the first preset topics are obtained through the topic keywords.
If the corresponding preset questions do not exist, the question keywords are compared with the preset questions in a second comparison mode, and if the corresponding preset questions exist, the corresponding second preset questions are obtained. When the first preset question cannot be obtained in the first comparison mode, the fact that the corresponding preset question cannot be obtained in the text comparison mode is proved, and at the moment, the corresponding preset question is obtained in the second comparison mode. The second comparison mode can be a semantic comparison mode, the semantics of the topic keywords are obtained based on a natural language processing technology, the semantics of the topic keywords are compared with the semantics of the preset topic, if the consistent semantics exist, the topic corresponding to the consistent semantics is determined to be the second topic, and the second comparison mode can be a semantic-based mode for comparison.
And a plurality of the first preset questions and/or the second preset questions form question information. The invention can compare a plurality of questionnaire keywords, and compares the questionnaire keywords in sequence according to the sequence of a first comparison mode and a second comparison mode in the comparison process, and the calculated amount of the first comparison mode is less than that of the second comparison mode, so that the invention can accurately obtain questions according to the questionnaire keywords and effectively reduce the data processing amount. That is, the questions that are easy to determine adopt the first comparison method, and the questions that are not easy to determine adopt the second comparison method.
Through the technical scheme, the questionnaire data can be determined according to the actual scene needs. The server side can generate questionnaire data based on questionnaire information of the questionnaire generating side and then store the questionnaire data, and the storage address of the questionnaire data can be accessed based on questionnaire links.
And step S120, determining a private domain answer end corresponding to the push target according to the directional screening result, and sending the questionnaire link to the private domain answer end based on private domain flow.
In step S120, the method includes:
and the questionnaire generating terminal performs directional screening to determine at least one target label and sends the target label to the server. The target tag may be a gender tag, a purchase record tag, a drink tag, a commodity tag, or the like. For example, the target tag is a male, and at this time, the questionnaire generating end performs directional screening on a plurality of tags to obtain a male tag, and sends the male tag to the server.
And the server acquires groups of different types of labels pre-stored in a third-party platform according to the preset identity label of the questionnaire generating terminal. Each questionnaire generating end can have its own group of private domain traffic, which can be acquired from a third-party platform, such as a WeChat platform, a QQ platform, a nailing platform, a Mitig platform, a Mummer platform, a probing platform, and the like.
After receiving the preset identity tag, the server side can acquire the groups of all types of tags in the private domain traffic of the questionnaire generating side in the third-party platform.
And the server side sends the questionnaire link to a private domain answering end of the group corresponding to the target label. After receiving the male tags, the server can screen all the groups with the male tags and send the questionnaire links to the groups with the male tags, so that the purpose and effect of performing directional questionnaire survey in the private domain flow of each questionnaire investigator (user) are achieved.
In one possible implementation, the questionnaire investigator (user, client manager) can automatically obtain the labels of all fans of the client wechat public number and the label list, such as gender: male, female, users who purchased products in the past 3 months. The client selects the corresponding label on the system, and can push the message to the respondent conforming to the label by one key.
And S130, the private domain answering end receives answer data corresponding to the questionnaire data and then sends the answer data to the questionnaire generating end. The respondents can receive the questionnaire data through a private answering end, which can display the questions in the form of pictures, such as column 2 shown in fig. 2,
the respondent answers questions in the questionnaire data to obtain answer data, wherein the answer data at least comprises options and brief statements of each question, if the questions are selected questions, the corresponding answer data are the options, and if the questions are brief answers, the answer data are the brief statements.
The questionnaire data in the invention can be directly sent to the questionnaire generating end from the private domain answering end. Or the private domain answering terminal sends the private domain answering terminal to the server terminal, and then the server terminal sends the private domain answering terminal to the private domain answering terminal.
And when the distance between the private domain answering end and the questionnaire generating end is smaller than a preset value, the questionnaire data are directly sent to the questionnaire generating end by the private domain answering end. And when the distance between the private domain answer end and the questionnaire generating end is greater than a preset value, sending the questionnaire data to the server end by the private domain answer end, and then sending to the private domain answer end by the server end. The two data transmission modes can accelerate the transmission speed of the answering data.
Wherein, step S130 includes:
the private domain answering end accesses the server end based on the questionnaire link to obtain answering data, wherein the answering data comprises any one or more of question information, question sequence and preset logics among questions;
and the private domain answering end displays the first question information according to the question sequence and receives the first answer information of the user at the private domain answering end. Because the questionnaire has a plurality of questions, each question has different jump logics, when each respondent answers the questions through the private domain question answering end, the questions answered by each respondent are different, but the first question answered by each respondent is the same, so all respondents of the first question of the questionnaire in the invention reply, but the subsequent questions jump and reply according to the preset logics among the questions.
And storing the first answer information and displaying the second answer information by combining the question sequence and/or preset logic.
And after the last question information obtains corresponding answer information, storing the answer information corresponding to each question information to obtain answer data. When the question corresponding to the last question information is answered to obtain answer information, the answer information corresponding to each question information is summarized and stored to obtain corresponding answer data.
The respondents start to answer the questionnaire after receiving the questionnaire, the questionnaire adopts a mode of one page for one question, the user submits one question each time the user answers, and then whether the skip logic and the option display and hiding logic exist is judged according to the answers of the user, so that the next question is displayed for the user.
By the technical scheme, the answer data of different users can be obtained according to the attributes and habits of the different users, so that the answer data of each questionnaire is high in pertinence.
In one possible embodiment, storing the answer data to a cache database;
the cache database carries out time marking on the time of receiving the answer data, and the cache server synchronously stores the answer data to the storage database in a queue form based on the time marking;
and the storage database is used for cleaning and counting the answer data.
The data are firstly submitted to a cache database redis of the system, then are synchronized to a TiDB database through a queue, and the system cleans and counts the answer data of the user.
The following scheme can be adopted when the answer data is cleaned and counted, and the scheme 1 is as follows:
the storage database cleans the answer data, and the collected answer data is cleaned by statistics according to the following steps:
a storage database acquires a current label contained in answer data selected at the current moment, wherein the answer information contains the current label;
comparing the current label with a pre-stored label in a storage database;
and if the pre-stored label corresponding to the current label exists, deleting the answer data corresponding to the current label.
The current label can be cookie, equipment information, mobile phone number and the like of the visited person, answer data can be traced through the information, multiple homologous answer data are prevented from existing in the storage database at the same time, the purpose of duplicate removal of the answer data is achieved, and the data storage amount in the storage database is reduced.
Scheme 2: and cleaning samples with contradictions between open question answers or open question answers, and setting the samples as invalid samples.
Scheme 3: cleaning a sample of abnormal answer time, normally distributing answers of all the interviewees in a certain question, determining that the answer time of the question of the interviewee is abnormal if the answer time of the question is the first 10% or the last 10% of the normal distribution, and determining that the sample is the sample of abnormal answer time if the answer time of the question of the interviewee is 25% of the answer time of the whole questionnaire. And after cleaning, carrying out answer statistics on each question on the data, carrying out qualitative and quantitative analysis, carrying out option percentage statistics if the question is a choice question, and carrying out semantic extraction and cluster analysis if the question is an open question.
Step S140, the questionnaire generating end generates a private domain label corresponding to the pushing target based on the answer data.
In one possible embodiment, step S140 includes:
the answer data comprises answers, and answers and/or answer paths of the question information are/is preset correspondingly to private domain labels to obtain a label corresponding table. The questionnaire investigator (user, customer administrator) will first establish a corresponding mapping relationship between the answers in the answer data and the private domain labels. The answer path may be as follows, for example, a group of people with a first question of answer a and a second question of answer B is defined as the private label of the active user, and the answer path is a-B at this time.
The label corresponding table comprises two label corresponding tables, wherein one label corresponding table is the corresponding relation between answers and private domain labels, and the other label corresponding table is the corresponding relation between answer paths and the private domain labels. For example, the group of people with the answer of the first question being a is defined as the private label of a male, the group of people with the answer of the first question being a and the second question being B is defined as the private label of an active user.
In the invention, each independent answer and each associated answer can be respectively analyzed to obtain more multidimensional private domain labels of the respondents, so that the private domain labels are more accurate.
The questionnaire generating end receives answer data of the private domain answer end, and answers in the answer data correspond to the label corresponding table to obtain at least one private domain label of the private domain answer end;
storing the private domain label to a server; and/or
And updating the type labels pre-stored by the group in the third-party platform based on the private domain labels. After the private domain label of each respondent is obtained, the private domain labels of the corresponding group and the pre-stored type labels in the private domain flow of the third-party platform are updated. As shown in fig. 4.
The present invention also provides a questionnaire survey device based on private domain traffic, as shown in fig. 5, including:
the questionnaire generating module is used for enabling the questionnaire generating end to generate questionnaire data and questionnaire links corresponding to the questionnaire data based on the received questionnaire information;
the questionnaire sending module is used for determining a private domain answer end corresponding to a push target according to the directional screening result and sending the questionnaire link to the private domain answer end based on private domain flow;
the answer sending module is used for sending the answer data corresponding to the questionnaire data to the questionnaire generating end after the private domain answer end receives the answer data;
and the label generating module is used for enabling the questionnaire generating end to generate a private domain label corresponding to the pushing target based on the answer data.
The readable storage medium may be a computer storage medium or a communication medium. Communication media includes any medium that facilitates transfer of a computer program from one place to another. Computer storage media may be any available media that can be accessed by a general purpose or special purpose computer. For example, a readable storage medium is coupled to the processor such that the processor can read information from, and write information to, the readable storage medium. Of course, the readable storage medium may also be an integral part of the processor. The processor and the readable storage medium may reside in an Application Specific Integrated Circuits (ASIC). Additionally, the ASIC may reside in user equipment. Of course, the processor and the readable storage medium may also reside as discrete components in a communication device. The readable storage medium may be a read-only memory (ROM), a random-access memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.
The present invention also provides a program product comprising execution instructions stored in a readable storage medium. The at least one processor of the device may read the execution instructions from the readable storage medium, and the execution of the execution instructions by the at least one processor causes the device to implement the methods provided by the various embodiments described above.
In the above embodiments of the terminal or the server, it should be understood that the Processor may be a Central Processing Unit (CPU), other general-purpose processors, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), etc. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like. The steps of a method disclosed in connection with the present invention may be embodied directly in a hardware processor, or in a combination of the hardware and software modules within the processor.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solution of the present invention, and not to limit the same; while the invention has been described in detail and with reference to the foregoing embodiments, it will be understood by those skilled in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present invention.
Claims (10)
1. A questionnaire survey method based on private domain flow is characterized by comprising the following steps:
the questionnaire generating terminal generates questionnaire data and questionnaire links corresponding to the questionnaire data based on the received questionnaire information;
determining a private domain answer end corresponding to a push target according to the directional screening result, and sending the questionnaire link to the private domain answer end based on private domain flow;
the private domain answer end receives answer data corresponding to the questionnaire data and then sends the answer data to the questionnaire generating end;
and the questionnaire generating end generates a private domain label corresponding to the pushing target based on the answer data.
2. The private domain traffic-based questionnaire method of claim 1,
the questionnaire generating unit generates questionnaire data based on the received questionnaire information and a questionnaire link corresponding to the questionnaire data includes:
the questionnaire information comprises a questionnaire table, and the questionnaire table comprises question information;
the questionnaire generating end generates questionnaire data in a preset form according to the question information in the questionnaire table, and stores the questionnaire data to a preset address of the server end;
and the server generates a questionnaire link for accessing the preset address according to the preset address and feeds the questionnaire link back to the questionnaire generating end.
3. The private domain traffic-based questionnaire method of claim 1,
the questionnaire generating unit generates questionnaire data based on the received questionnaire information and a questionnaire link corresponding to the questionnaire data includes:
obtaining a questionnaire template and question information based on the questionnaire information;
and the questionnaire generating end inserts the selected and/or newly-built subject information into a questionnaire template to generate questionnaire data.
4. The private domain traffic-based questionnaire method of claim 3,
obtaining a questionnaire template and topic information based on the questionnaire information comprises:
obtaining a questionnaire keyword in questionnaire information, and obtaining a questionnaire template corresponding to the questionnaire keyword;
obtaining question keywords in questionnaire information, comparing the question keywords with preset questions in a first comparison mode, and if corresponding preset questions exist, obtaining the corresponding first preset questions;
if the corresponding preset questions do not exist, comparing the question keywords with the preset questions in a second comparison mode, and if the corresponding preset questions exist, acquiring the corresponding second preset questions;
and a plurality of the first preset questions and/or the second preset questions form question information.
5. The private domain traffic-based questionnaire method of claim 1,
determining a private domain answer end corresponding to a push target according to the directional screening result, and sending the questionnaire link to the private domain answer end based on private domain flow comprises:
the questionnaire generating terminal carries out directional screening to determine at least one target label and sends the target label to the server;
the server side obtains groups of different types of labels pre-stored in a third-party platform according to the preset identity labels of the questionnaire generating side;
and the server side sends the questionnaire link to a private domain answering end of the group corresponding to the target label.
6. The private domain traffic-based questionnaire method of claim 1,
the private domain answer end receives answer data corresponding to the questionnaire data and then sends the answer data to the questionnaire generating end, and the sending process comprises the following steps:
the private domain answering end accesses the server end based on the questionnaire link to obtain answering data, wherein the answering data comprises any one or more of question information, question sequence and preset logics among questions;
the private domain answering end displays the first question information according to the question sequence and receives the first answer information of the user at the private domain answering end;
storing the first question answering information and displaying the second question information by combining the question sequence and/or preset logic;
and after the last question information obtains corresponding answer information, storing the answer information corresponding to each question information to obtain answer data.
7. The private domain traffic-based questionnaire method of claim 6,
storing the answer data to a cache database;
the cache database carries out time marking on the time of receiving the answer data, and the cache server synchronously stores the answer data to the storage database in a queue form based on the time marking;
the storage database cleans the answer data, and the collected answer data is cleaned by statistics according to the following steps:
a storage database acquires a current label contained in answer data selected at the current moment, wherein the answer information contains the current label;
comparing the current label with a pre-stored label in a storage database;
and if the pre-stored label corresponding to the current label exists, deleting the answer data corresponding to the current label.
8. The private flow-based questionnaire method of any one of claims 6 or 7,
the questionnaire generating end generates a private domain label corresponding to the pushing target based on the answer data, and comprises the following steps:
the answer data comprises answers, and answers and/or answer paths of the question information are/is preset with private domain labels to obtain a label corresponding table;
the questionnaire generating end receives answer data of the private domain answer end, and answers in the answer data correspond to the label corresponding table to obtain at least one private domain label of the private domain answer end;
storing the private domain label to a server; and/or
And updating the type labels pre-stored by the group in the third-party platform based on the private domain labels.
9. A questionnaire survey device based on private domain flow is characterized by comprising:
the questionnaire generating module is used for enabling the questionnaire generating end to generate questionnaire data and questionnaire links corresponding to the questionnaire data based on the received questionnaire information;
the questionnaire sending module is used for determining a private domain answer end corresponding to a push target according to the directional screening result and sending the questionnaire link to the private domain answer end based on private domain flow;
the answer sending module is used for sending the answer data corresponding to the questionnaire data to the questionnaire generating end after the private domain answer end receives the answer data;
and the label generating module is used for enabling the questionnaire generating end to generate a private domain label corresponding to the pushing target based on the answer data.
10. A readable storage medium, in which a computer program is stored which, when being executed by a processor, is adapted to carry out the method of any one of claims 1 to 8.
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