CN113810742A - Virtual gift processing method and device, electronic equipment and storage medium - Google Patents
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Abstract
The present disclosure provides a processing method, an apparatus, an electronic device and a storage medium for a virtual gift, which relate to the technical field of internet and at least solve the technical problem in the prior art that the gift interaction rate is low due to low matching degree of a virtual gift recommendation result with a live scene and a presentation requirement and complex operation in a presentation process. The specific implementation scheme is as follows: acquiring first target data, wherein the first target data comprises: scene data obtained by identifying a live video scene of a target client and associated data of the target client acquired from multiple dimensions; determining a candidate virtual gift based on the first target data; and pushing the candidate virtual gift to the target client.
Description
Technical Field
The present disclosure relates to the field of internet technologies, and in particular, to a method and an apparatus for processing a virtual gift, an electronic device, and a storage medium.
Background
With the development of internet technology, live webcasting has become an increasingly popular entertainment mode, and viewers can closely interact with a main webcasting by presenting gifts in the live webcasting process.
In the existing scheme, the anchor guides the audience to give gifts in modes of oral shouting or text reminding and the like. However, only the gifts in the gift panels are provided for the user to select in the live broadcast process, and because the gift styles in the gift panels are relatively fixed and uniform, the gifts selected by the user cannot be close to the real-time live broadcast scene and the presentation requirements of the user. When gift giving is carried out, a user needs to manually click a gift list in a gift panel to select a gift meeting the intention, and multi-step operation is needed in the whole giving process, so that the intention of the user for giving the gift is reduced.
Disclosure of Invention
The present disclosure provides a processing method, an apparatus, an electronic device and a storage medium for a virtual gift, so as to at least solve the technical problem in the prior art that the gift interaction rate is low due to low matching degree of a virtual gift recommendation result with a live broadcast scene and a presentation requirement and complex operation in a presentation process.
According to an aspect of the present disclosure, there is provided a method of processing a virtual gift, including: acquiring first target data, wherein the first target data comprises: scene data obtained by identifying a live video scene of a target client and associated data of the target client acquired from multiple dimensions; determining a candidate virtual gift based on the first target data; and pushing the candidate virtual gift to the target client.
Optionally, the target client comprises: the system comprises a first client and a second client, wherein the first client is a main broadcasting end in a video live broadcasting scene, and the second client is a spectator end in the video live broadcasting scene.
Optionally, determining the candidate virtual gift based on the first target data comprises: acquiring second target data based on the first target data, wherein the second target data are characteristic data of the selected candidate virtual gifts; and selecting candidate virtual gifts from the virtual gift resource pool by using the second target data.
Optionally, selecting the candidate virtual gift from the virtual gift resource pool using the second target data comprises: generating a target feature matrix based on the second target data; analyzing the target characteristic matrix by using a target neural network model to obtain a tag characteristic value; and selecting candidate virtual gifts from the virtual gift resource pool by adopting the tag characteristic values.
Optionally, the acquiring scene data obtained by identifying a live video scene of a target client includes: when the target client is a first client, acquiring an audio-video data stream of the target client in a video live broadcast scene; analyzing video image data and voice data from the audio-video data stream; and identifying a live video scene based on the video image data and the voice data to obtain scene data.
Optionally, the plurality of dimensions comprises: the method comprises the following steps of obtaining relevant data of a target client from multiple dimensions, wherein the dimensions comprise a space dimension, a time dimension, an environment dimension and a user attribute dimension: acquiring geographic position data of a user of a target client from a spatial dimension; acquiring time data associated with the geographic position data from a time dimension; acquiring environmental sound data and climate data associated with the geographic position data from an environmental dimension; and acquiring the current moving speed data and the vital sign data of the user of the target client from the user attribute dimension.
Optionally, determining the candidate virtual gift based on the first target data comprises: a first candidate virtual gift is determined based on the scene data.
Optionally, determining the candidate virtual gift based on the first target data comprises: determining a second candidate virtual gift based on some or all of the geographic location data, the time data, the ambient sound data, the climate data, the movement speed data, and the vital sign data.
Optionally, determining the candidate virtual gift based on the first target data comprises: determining a third candidate virtual gift based on the scene data and some or all of the geographic location data, the time data, the ambient sound data, the climate data, the movement speed data, and the vital sign data.
According to still another aspect of the present disclosure, there is provided a processing apparatus of a virtual gift, including: an obtaining module, configured to obtain first target data, where the first target data includes at least one of: scene data obtained by identifying a live video scene of a target client and associated data of the target client acquired from multiple dimensions; a determination module to determine a candidate virtual gift based on the first target data; and the pushing module is used for pushing the candidate virtual gifts to the target client.
Optionally, the target client comprises: the system comprises a first client and a second client, wherein the first client is a main broadcasting end in a video live broadcasting scene, and the second client is a spectator end in the video live broadcasting scene.
Optionally, the determining module is configured to obtain second target data based on the first target data, where the second target data is feature data of the selected candidate virtual gift; and selecting candidate virtual gifts from the virtual gift resource pool by using the second target data.
Optionally, the determining module is configured to generate a target feature matrix based on the second target data; analyzing the target characteristic matrix by using a target neural network model to obtain a tag characteristic value; and selecting candidate virtual gifts from the virtual gift resource pool by adopting the tag characteristic values.
Optionally, the obtaining module is configured to, when the target client is the first client, obtain an audio-video data stream of the target client in a video live broadcast scene; analyzing video image data and voice data from the audio-video data stream; and identifying a live video scene based on the video image data and the voice data to obtain scene data.
Optionally, the plurality of dimensions comprises: a spatial dimension, a temporal dimension, an environmental dimension, a user attribute dimension; the acquisition module is used for acquiring the current geographic position data of the user of the target client from the spatial dimension; acquiring time data associated with the geographic position data from a time dimension; acquiring environmental sound data and climate data associated with the geographic position data from an environmental dimension; and acquiring the current moving speed data and the vital sign data of the user of the target client from the user attribute dimension.
Optionally, the determining module is configured to determine a first candidate virtual gift based on the scene data.
Optionally, the determining module is configured to determine a second candidate virtual gift based on some or all of the geographic location data, the time data, the ambient sound data, the climate data, the movement speed data, and the vital sign data.
Optionally, the determining module is configured to determine a third candidate virtual gift based on the scene data and some or all of the geographic location data, the time data, the ambient sound data, the climate data, the movement speed data, and the vital sign data.
According to still another aspect of the present disclosure, there is provided an electronic device including: at least one processor; and a memory communicatively coupled to the at least one processor; wherein the memory stores instructions executable by the at least one processor to enable the at least one processor to perform any of the methods described above.
According to yet another aspect of the disclosure, there is provided a non-transitory computer readable storage medium having stored thereon computer instructions for causing a computer to perform the method of any of the above.
According to yet another aspect of the disclosure, a computer program product is provided, comprising a computer program which, when executed by a processor, implements the method of any of the above.
The present disclosure is achieved by acquiring first target data, wherein the first target data includes: scene data obtained by identifying a live video scene of a target client and associated data of the target client acquired from multiple dimensions; determining a candidate virtual gift based on the first target data; the method and the device have the advantages that the candidate virtual gifts are pushed to the target client, the purposes of flexibly pushing the virtual gifts for different live scenes and presentation requirements and reducing operation steps of a user in presenting the gifts are achieved, the matching degree of the virtual gift recommendation result with the live scenes and the presentation requirements is improved, the operation process of presenting the gifts by the user is simplified, the technical effect of improving the gift interaction rate is achieved, and the technical problems that in the prior art, the gift interaction rate is low due to the low matching degree of the virtual gift recommendation result with the live scenes and the presentation requirements and the complex operation of the presentation process are solved.
It should be understood that the statements in this section do not necessarily identify key or critical features of the embodiments of the present disclosure, nor do they limit the scope of the present disclosure. Other features of the present disclosure will become apparent from the following description.
Drawings
The drawings are included to provide a better understanding of the present solution and are not to be construed as limiting the present disclosure. Wherein:
fig. 1 is a block diagram of a hardware structure of a computer terminal (or mobile device) for implementing a processing method of a virtual gift according to an embodiment of the present disclosure;
FIG. 2 is a flow chart of a method of processing a virtual gift in accordance with an embodiment of the present disclosure;
FIG. 3 is a schematic diagram of a method of processing a virtual gift in accordance with an embodiment of the present disclosure;
fig. 4 is a block diagram of a processing device for a virtual gift according to an embodiment of the present disclosure.
Detailed Description
Exemplary embodiments of the present disclosure are described below with reference to the accompanying drawings, in which various details of the embodiments of the disclosure are included to assist understanding, and which are to be considered as merely exemplary. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the present disclosure. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
In the existing scheme, three ways of sending a gift once by a local built-in or server side, presetting the gift by a main broadcasting and configuring the gift by operation intervention are generally adopted to recommend an optional virtual gift for a user.
When local built-in or a server side is adopted to issue the gift related data at one time, the number and the style of the gifts selected by the user are fixed, and the gift data under different live scenes are basically consistent, so that the freshness of the virtual gift of the user is easily reduced, and the presentation will be reduced.
When the main broadcast is adopted to preset gifts, the main broadcast sets the relevant gifts during broadcasting, and a user can select the set relevant gifts in the gift panel to give a gift after entering a live broadcast room. In this way, the anchor can set the relevant gifts for the specific live broadcast scene, but the process of presetting the gift data is time-consuming and labor-consuming, and is influenced by subjective factors such as the knowledge breadth and the life reading degree of the anchor, and the set gift data cannot cover the whole situation, and cannot meet the presentation requirements of all users.
When the operation intervention is adopted to configure the gift, the virtual gift can be configured in real time in a specific live broadcast room, and the gift data is updated. The method can configure suitable gifts for users in different regions, but can only be applied to live broadcasting rooms with operation intervention, and can still not meet the giving requirements of the users for other live broadcasting rooms without operation intervention.
The existing scheme can not well solve the technical problem of low gift interaction rate caused by low matching degree of virtual gift recommendation results with live scenes and presentation requirements and complex operation in the presentation process.
In accordance with an embodiment of the present disclosure, there is provided a method of processing a virtual gift, it being noted that the steps illustrated in the flowchart of the drawings may be performed in a computer system, such as a set of computer-executable instructions, and that while a logical order is illustrated in the flowchart, in some cases the steps illustrated or described may be performed in an order different than here.
The method provided by the embodiment of the application can be executed in a mobile terminal, a computer terminal or similar electronic equipment. Electronic devices are intended to represent various forms of digital computers, such as laptops, desktops, workstations, personal digital assistants, servers, blade servers, mainframes, and other appropriate computers. The electronic device may also represent various forms of mobile devices, such as personal digital processing, cellular phones, smart phones, wearable devices, and other similar computing devices. The components shown herein, their connections and relationships, and their functions, are meant to be examples only, and are not meant to limit implementations of the disclosure described and/or claimed herein. Fig. 1 shows a hardware configuration block diagram of a computer terminal (or mobile device) for implementing a processing method of a virtual gift.
As shown in fig. 1, the computer terminal 100 includes a computing unit 101 that can perform various appropriate actions and processes according to a computer program stored in a Read Only Memory (ROM)102 or a computer program loaded from a storage unit 108 into a Random Access Memory (RAM) 103. In the RAM 103, various programs and data necessary for the operation of the computer terminal 100 can also be stored. The computing unit 101, the ROM 102, and the RAM 103 are connected to each other via a bus 104. An input/output (I/O) interface 105 is also connected to bus 104.
A number of components in the computer terminal 100 are connected to the I/O interface 105, including: an input unit 106 such as a keyboard, a mouse, and the like; an output unit 107 such as various types of displays, speakers, and the like; a storage unit 108, such as a magnetic disk, optical disk, or the like; and a communication unit 109 such as a network card, modem, wireless communication transceiver, etc. The communication unit 109 allows the computer terminal 100 to exchange information/data with other devices through a computer network such as the internet and/or various telecommunication networks.
Various implementations of the systems and techniques described here can be implemented in digital electronic circuitry, integrated circuitry, Field Programmable Gate Arrays (FPGAs), Application Specific Integrated Circuits (ASICs), Application Specific Standard Products (ASSPs), system on a chip (SOCs), load programmable logic devices (CPLDs), computer hardware, firmware, software, and/or combinations thereof. These various embodiments may include: implemented in one or more computer programs that are executable and/or interpretable on a programmable system including at least one programmable processor, which may be special or general purpose, receiving data and instructions from, and transmitting data and instructions to, a storage system, at least one input device, and at least one output device.
It should be noted here that in some alternative embodiments, the electronic device shown in fig. 1 may include hardware elements (including circuitry), software elements (including computer code stored on a computer-readable medium), or a combination of both hardware and software elements. It should be noted that fig. 1 is only one example of a particular specific example and is intended to illustrate the types of components that may be present in the electronic device described above.
In the above operating environment, the present application provides a processing method of a virtual gift as shown in fig. 2, which may be executed by a computer terminal or similar electronic device as shown in fig. 1. Fig. 2 is a flowchart of a processing method of a virtual gift provided according to an embodiment of the present disclosure. As shown in fig. 2, the method may include the steps of:
step S20, acquiring first target data; wherein the first target data includes: scene data obtained by identifying a live video scene of a target client and associated data of the target client acquired from multiple dimensions;
the target client is a device used for initiating or watching live video broadcasting, and specifically may be an intelligent device such as a mobile phone, a tablet, a computer, and the like.
The live video scene can be a scene where a target client initiating live video is currently located, and can also be a scene displayed on a target client watching live video. For example, a live video scene may include any entertainment scene, such as a game scene, an activity scene, a competition scene, etc.
The scene data may be obtained from an audio-video data stream of a target client initiating a live video broadcast, and a specific obtaining process may refer to further description of the embodiment of the present disclosure.
The association data of the target client may include a time parameter, a space parameter, an environment parameter and a user attribute parameter. Reference may be made to further description of embodiments of the present disclosure for a process of collecting association data of a target client from multiple dimensions.
A step S22 of determining a candidate virtual gift based on the first target data;
optionally, the virtual gift resource pool is pre-established, and the candidate virtual gift is matched from the virtual gift resource pool based on the first target data, or the virtual gift resource pool is searched for the candidate virtual gift based on the first target data. The virtual gift resource pool can further include meaning, icon and price information corresponding to each virtual gift.
An implementation process for determining candidate virtual gifts based on the first objective data may refer to further description of embodiments of the present disclosure.
Step S24, push the candidate virtual gift to the target client.
Optionally, after the candidate virtual gift is pushed to the target client, the candidate virtual gift is displayed on a graphical display interface of the target client. For example, icons of the candidate virtual gifts can be displayed on a video live display interface of the target client in a scrolling, flashing and other modes, so that the user can finish giving by clicking or sliding the icons of the candidate virtual gifts conveniently.
Optionally, after the candidate virtual gift is pushed to the target client, the gift panel of the target client is updated. For example, the candidate virtual gift may be placed on top of the gift panel of the target client, facilitating the user to quickly select a mood gift to complete the presentation.
According to the present disclosure, in the above step S20 to step S24, the first target data is obtained, wherein the first target data includes: scene data obtained by identifying a live video scene of a target client and associated data of the target client acquired from multiple dimensions; determining a candidate virtual gift based on the first target data; the method and the device have the advantages that the candidate virtual gifts are pushed to the target client, the purposes of flexibly pushing the virtual gifts for different live scenes and presentation requirements and reducing operation steps of a user in presenting the gifts are achieved, the matching degree of the virtual gift recommendation result with the live scenes and the presentation requirements is improved, the operation process of presenting the gifts by the user is simplified, the technical effect of improving the gift interaction rate is achieved, and the technical problems that in the prior art, the gift interaction rate is low due to the low matching degree of the virtual gift recommendation result with the live scenes and the presentation requirements and the complex operation of the presentation process are solved.
The above-described method of this embodiment is further described below.
As an alternative implementation, in the step S20, the target client includes: the system comprises a first client and a second client, wherein the first client is a main broadcasting end in a video live broadcasting scene, and the second client is a spectator end in the video live broadcasting scene.
The anchor terminal is a client terminal for initiating the live video broadcast, the audience terminal is a client terminal for watching the live video broadcast, and the anchor terminal and the audience terminal can be intelligent devices such as mobile phones, tablets and computers.
As an alternative embodiment, in the above step S22, the determining the candidate virtual gift based on the first target data includes: acquiring second target data based on the first target data, wherein the second target data are characteristic data of the selected candidate virtual gifts; and selecting candidate virtual gifts from the virtual gift resource pool by using the second target data.
Optionally, the obtaining of the second target data based on the first target data comprises: and performing dimension reduction processing on the first target data to obtain second target data. For example, a corresponding feature vector matrix is generated based on the first target data; calculating the average value of each row of eigenvalue in the eigenvector matrix, and subtracting the average value of the row of eigenvalue in each dimension; calculating a covariance matrix, and calculating an eigenvalue and an eigenvector aiming at the covariance matrix; sorting the calculated characteristic values from small to large; and taking the first K eigenvectors and eigenvalues, and performing backspacing to obtain the eigenvector matrix after dimension reduction.
As an alternative embodiment, the selecting the candidate virtual gift from the virtual gift resource pool using the second target data includes: generating a target feature matrix based on the second target data; analyzing the target characteristic matrix by using a target neural network model to obtain a tag characteristic value; and selecting candidate virtual gifts from the virtual gift resource pool by adopting the tag characteristic values.
As an alternative implementation manner, in step S20, the acquiring scene data obtained by identifying a live video scene of the target client includes: when the target client is a first client, acquiring an audio-video data stream of the target client in a video live broadcast scene; analyzing video image data and voice data from the audio-video data stream; and identifying a live video scene based on the video image data and the voice data to obtain scene data.
Optionally, a streaming media server is used to obtain an audio-video data stream of the anchor terminal, analyze video image data and voice data from the audio-video data stream, and identify a live video scene based on the video image data and the voice data to obtain scene data.
As an alternative embodiment, the plurality of dimensions includes: the method comprises the following steps of obtaining relevant data of a target client from multiple dimensions, wherein the dimensions comprise a space dimension, a time dimension, an environment dimension and a user attribute dimension: acquiring geographic position data of a user of a target client from a spatial dimension; acquiring time data associated with the geographic position data from a time dimension; acquiring environmental sound data and climate data associated with the geographic position data from an environmental dimension; and acquiring the current moving speed data and the vital sign data of the user of the target client from the user attribute dimension.
Optionally, the geographical location data of the target client where the user is currently located is obtained from the spatial dimension, the geographical location data includes the longitude and latitude of the location where the user is located, and the location where the user is located is determined according to the longitude and latitude of the location where the user is located. For example, the user is determined to be located in a tourist attraction, such as Tiananmen, Shanghai beach, Skyline seaside, etc., according to the longitude and latitude of the location where the user is located.
Optionally, time data associated with the geographic location data is obtained from a time dimension, and the time data includes real-time of the user watching the live broadcast or initiating the live broadcast, and holiday time and large-scale activity time associated with the location of the user. For example, the time of the mystery march of Guangxi, the watery festival of Yunnan, the grassland music festival of Zhang Bei, or the marathon game of a certain city, these time data associated with the geographic location data may be used to assist in identifying the current activity being performed by the user.
Optionally, environmental sound data and climate data associated with the geographic location data are obtained from the environmental dimension, the environmental sound data including environmental sound data around the location where the user is located, and the climate data including climate data of the location where the user is located. For example, the ambient sound data around the user when at sea includes the sound of sea waves, the sound of gulls, and the like; and inquiring weather conditions of the location of the user according to the location of the user to further obtain weather data, such as sunny days, rainy days, cloudy days and the like.
Optionally, current movement speed data and vital sign data of the user of the target client are obtained from the user attribute dimension, and the vital sign data includes heartbeat, step number, weight and the like of the user. Wherein the moving speed data of the user can be used for assisting in judging the current moving state of the user, such as walking, bicycles, motorcycles, cars, subways, trains, high-speed rails, airplanes and the like. The vital sign data of the user may be used to assist in determining the emotional state of the user, e.g., excited, low, steady, etc.
As an alternative embodiment, determining the candidate virtual gift based on the first target data includes: a first candidate virtual gift is determined based on the scene data.
For example, the first candidate virtual gift may include a virtual gift specifically tailored for the anchor based on scene data, and a common virtual gift recommended for all viewers.
As an alternative embodiment, determining the candidate virtual gift based on the first target data includes: determining a second candidate virtual gift based on some or all of the geographic location data, the time data, the ambient sound data, the climate data, the movement speed data, and the vital sign data.
For example, the second candidate virtual gift may include a virtual gift specifically tailored for each spectator based on one or more items of the first target data.
As an alternative embodiment, determining the candidate virtual gift based on the first target data includes: determining a third candidate virtual gift based on the scene data and some or all of the geographic location data, the time data, the ambient sound data, the climate data, the movement speed data, and the vital sign data.
For example, the third candidate virtual gift may comprise a virtual gift that is specifically customized for the anchor based on one or more of the first target data.
The following describes the process of determining candidate virtual gifts based on the first target data in detail by taking "beach volleyball" live broadcast as an example.
In the live broadcast of beach volleyball, there are one anchor and four audiences a, B, C, and D, and table 1 shows the first target data and candidate virtual gifts corresponding to each user.
Table 1 beach volleyball live broadcast gift recommendation table
As shown in table 1:
for the anchor, candidate virtual gifts may be determined based on the scene data. For example, scene identifications of volleyball, beach, player, etc. may be extracted through a video stream picture of the anchor, and thus, candidate virtual gifts recommended for the anchor include "in progress of game", "fast coming to me for cheering", and "slight breeze". In addition, the emotional excitement of the anchor is judged based on the vital sign data of the anchor, and the candidate gift recommended to the anchor further comprises "enthusiasm surge", which is closer to the emotion of the anchor.
For all viewers, candidate virtual gifts that may be recommended include: gifts such as 'oil adding', 'cheering', 'good ball' and the like improve the excitement of the audience in watching the game.
For viewer a, a candidate virtual gift may be determined based on the climate data and the movement speed data. For example, in table 1, the weather of audience a is raining, stuffy and in a low-speed moving state, which meets the walking characteristics, and when viewing the beach volleyball game, the recommended candidate virtual gifts for audience a include "cola", "watermelon" and "rained", which better meets the presentation requirements of audience a when viewing the beach volleyball game.
For viewer B, a candidate virtual gift may be determined based on the ambient sound data, the movement speed data, the geographic location data. For example, in table 1, the ambient sound of audience B includes engine sound and horn sound, and the moving speed is relatively consistent with the driving speed of a car, and when audience B watches the match of beach volleyball, he will first think of his own scene at that moment, and will choose car gifts with a higher probability to interact with the anchor. Thus, the candidate virtual gifts recommended for viewer B include "car is left".
For viewer C, candidate virtual gifts may be determined based on climate data, geographic location data, and speed of movement data. For example, the geographical location of spectator C is closer to the live venue, the weather is sunny and hot, and spectator C is more likely to be going to or near the live venue of the game, in terms of direction and speed of movement. Thus, the candidate virtual gifts recommended for viewer C include "soon to arrive", "cola".
For viewer D, candidate virtual gifts may be determined based on geographic location data, climate data, time data. For example, according to the geographic position data, the viewer D is in a cold winter noon situation in the southern hemisphere, and when watching a live broadcast picture of a Sanbeach volleyball game, the viewer is more desirous of expressing a need for warmth and cold resistance. Thus, the candidate virtual gifts recommended for viewer D include: "Sun" and "trembling".
The implementation process of the virtual gift processing method of the present disclosure is described in detail below with reference to fig. 3. Fig. 3 is a schematic diagram of a processing method of a virtual gift according to an embodiment of the disclosure. As shown in fig. 3, the method may include:
step S30a, the audience terminal and the anchor terminal acquire real-time data, wherein the real-time data comprises geographical position data of a user, moving speed data, vital sign data and environmental sound data related to the geographical position data;
step S30b, the data server side obtains online data, wherein the online data comprises climate data and time data related to geographic position data;
step S32a, the audience terminal and the anchor terminal transmit the corresponding real-time data to the data server terminal;
step S32b, the anchor end transmits the audio and video data stream to the stream server;
step S34a, the streaming server analyzes video image data and voice data from the audio-video data stream, identifies a live video scene based on the video image data and the voice data to obtain scene data, and transmits the scene data to the feature processing module for feature value processing;
step S34b, the data server transmits the acquired real-time data and online data to a feature processing module for data feature value processing;
step S36, the characteristic value processing module transmits the processed label characteristic value to the gift matching module, and the gift matching module determines candidate virtual gifts for the user based on the label characteristic value;
step S38a, the gift matching module pushes candidate virtual gifts for the anchor;
in step S38b, the gift matching module pushes the candidate virtual gift for the viewer.
Through the steps S30a to S38b, the purposes of flexibly pushing the virtual gifts for different live scenes and presentation requirements and reducing the operation steps of presenting the gifts by the user are achieved, the technical effects of improving the matching degree of the virtual gift recommendation result with the live scenes and the presentation requirements, simplifying the operation process of presenting the gifts by the user and further improving the gift interaction rate are achieved, and the technical problems that in the prior art, the gift interaction rate is low due to the low matching degree of the virtual gift recommendation result with the live scenes and the presentation requirements and the complex operation of the presentation process are solved.
For example, at 7 pm on the next day except, a main broadcaster in beijing initiates a live broadcast named "what you are busy at this moment", and according to the virtual gift processing method disclosed by the present disclosure, gifts such as "put fireworks", "eat dumplings together", "move stools and the like" can be pushed for audiences in beijing; gifts such as shopping, delicious dinner and night-trip Zhujiang are pushed for users in Guangzhou; for users who are taking trains, high-speed railways and planes home, gifts such as 'arrive at home immediately' and 'reunion of family' are pushed. The virtual gift processing method can comprehensively consider the presentation requirements of different users, further match the appropriate virtual gift based on the different presentation requirements, push the virtual gift for the user, enable the user to easily find the virtual gift of the mental apparatus when watching the live broadcast, and can finish the presentation of the gift by simple operation, thereby effectively improving the gift interaction rate.
In the technical scheme of the disclosure, the collection, storage, use, processing, transmission, provision, disclosure and other processing of the personal information of the related user are all in accordance with the regulations of related laws and regulations and do not violate the good customs of the public order.
Through the above description of the embodiments, those skilled in the art can clearly understand that the method according to the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but the former is a better implementation mode in many cases. Based on such understanding, the technical solutions of the present disclosure may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions to enable a terminal device (which may be a mobile phone, a computer, a server, or a network device) to execute the methods according to the embodiments of the present disclosure.
The present disclosure further provides a device for processing a virtual gift, which is used to implement the foregoing embodiments and preferred embodiments, and the description of the device that has been already made is omitted. As used below, the term "module" may be a combination of software and/or hardware that implements a predetermined function. Although the means described in the embodiments below are preferably implemented in software, an implementation in hardware, or a combination of software and hardware is also possible and contemplated.
Fig. 4 is a block diagram of a processing apparatus of a virtual gift according to an embodiment of the present disclosure, and as shown in fig. 4, the processing apparatus 400 of the virtual gift includes: the device comprises an acquisition module 401, a determination module 402 and a pushing module 403.
An obtaining module 401, configured to obtain first target data, where the first target data includes at least one of: scene data obtained by identifying a live video scene of a target client and associated data of the target client acquired from multiple dimensions; a determining module 402 for determining a candidate virtual gift based on the first target data; a pushing module 403, configured to push the candidate virtual gift to the target client.
Optionally, the target client comprises: the system comprises a first client and a second client, wherein the first client is a main broadcasting end in a video live broadcasting scene, and the second client is a spectator end in the video live broadcasting scene.
Optionally, the determining module 402 is configured to, by the obtaining module 401, obtain second target data based on the first target data, where the second target data is feature data of the selected candidate virtual gift; and selecting candidate virtual gifts from the virtual gift resource pool by using the second target data.
Optionally, the determining module 402 is configured to generate a target feature matrix based on the second target data; analyzing the target characteristic matrix by using a target neural network model to obtain a tag characteristic value; and selecting candidate virtual gifts from the virtual gift resource pool by adopting the tag characteristic values.
Optionally, the obtaining module 401 is configured to, when the target client is the first client, obtain an audio-video data stream of the target client in a video live broadcast scene; analyzing video image data and voice data from the audio-video data stream; and identifying a live video scene based on the video image data and the voice data to obtain scene data.
Optionally, the plurality of dimensions comprises: a spatial dimension, a temporal dimension, an environmental dimension, a user attribute dimension; an obtaining module 401, configured to obtain, from a spatial dimension, geographic position data where a user of a target client is currently located; acquiring time data associated with the geographic position data from a time dimension; acquiring environmental sound data and climate data associated with the geographic position data from an environmental dimension; and acquiring the current moving speed data and the vital sign data of the user of the target client from the user attribute dimension.
Optionally, the determining module 402 is configured to determine a first candidate virtual gift based on the scene data.
Optionally, the determining module 402 is configured to determine a second candidate virtual gift based on some or all of the geographic location data, the time data, the ambient sound data, the climate data, the movement speed data, and the vital sign data.
Optionally, the determining module 402 is configured to determine a third candidate virtual gift based on the scene data and some or all of the geographic location data, the time data, the ambient sound data, the climate data, the movement speed data, and the vital sign data.
It should be noted that, the above modules may be implemented by software or hardware, and for the latter, the following may be implemented, but not limited to: the modules are all positioned in the same processor; alternatively, the modules are respectively located in different processors in any combination.
According to an embodiment of the present disclosure, there is also provided an electronic device including a memory having stored therein computer instructions and at least one processor configured to execute the computer instructions to perform the steps in any of the above method embodiments.
Optionally, the electronic device may further include a transmission device and an input/output device, wherein the transmission device is connected to the processor, and the input/output device is connected to the processor.
Optionally, in this embodiment, the processor may be configured to execute the following steps by a computer program:
step S1, acquiring first target data; wherein the first target data includes: scene data obtained by identifying a live video scene of a target client and associated data of the target client acquired from multiple dimensions;
a step S2 of determining a candidate virtual gift based on the first target data;
step S3, push the candidate virtual gift to the target client.
Optionally, the specific examples in this embodiment may refer to the examples described in the above embodiments and optional implementation manners, and this embodiment is not described herein again.
According to an embodiment of the present disclosure, there is also provided a non-transitory computer readable storage medium having stored therein computer instructions, wherein the computer instructions are arranged to perform the steps in any of the above method embodiments when executed.
Alternatively, in the present embodiment, the above-mentioned nonvolatile storage medium may be configured to store a computer program for executing the steps of:
step S1, acquiring first target data; wherein the first target data includes: scene data obtained by identifying a live video scene of a target client and associated data of the target client acquired from multiple dimensions;
a step S2 of determining a candidate virtual gift based on the first target data;
step S3, push the candidate virtual gift to the target client.
Optionally, in this embodiment, the non-transitory computer readable storage medium may include, but is not limited to: various media capable of storing computer programs, such as a U disk, a Read Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and the like.
The present disclosure also provides a computer program product according to an embodiment of the present disclosure. Program code for implementing the audio processing methods of the present disclosure may be written in any combination of one or more programming languages. These program codes may be provided to a processor or controller of a general purpose computer, special purpose computer, or other programmable data processing apparatus, such that the program codes, when executed by the processor or controller, cause the functions/operations specified in the flowchart and/or block diagram to be performed. The program code may execute entirely on the machine, partly on the machine, as a stand-alone software package partly on the machine and partly on a remote machine or entirely on the remote machine or server.
The above-mentioned serial numbers of the embodiments of the present disclosure are merely for description and do not represent the merits of the embodiments.
In the above embodiments of the present disclosure, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
In the embodiments provided in the present application, it should be understood that the disclosed technology can be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units may be a logical division, and in actual implementation, there may be another division, for example, multiple units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, units or modules, and may be in an electrical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present disclosure may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present disclosure may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present disclosure. And the aforementioned storage medium includes: various media capable of storing program codes, such as a U disk, a Read Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic disk, or an optical disk.
The foregoing is merely a preferred embodiment of the present disclosure, and it should be noted that modifications and embellishments could be made by those skilled in the art without departing from the principle of the present disclosure, and these should also be considered as the protection scope of the present disclosure.
Claims (13)
1. A method of processing a virtual gift, comprising:
acquiring first target data, wherein the first target data comprises: the method comprises the steps that scene data obtained by identifying a live video scene of a target client side and associated data of the target client side are collected from multiple dimensions;
determining a candidate virtual gift based on the first target data;
pushing the candidate virtual gift to the target client.
2. The method of claim 1, wherein the target client comprises: the system comprises a first client and a second client, wherein the first client is a main broadcasting end in the video live broadcasting scene, and the second client is a spectator end in the video live broadcasting scene.
3. The method of claim 1, wherein determining the candidate virtual gift based on the first target data comprises:
acquiring second target data based on the first target data, wherein the second target data is characteristic data of the candidate virtual gift selected;
selecting the candidate virtual gift from a pool of virtual gift resources using the second target data.
4. The method of claim 3, wherein selecting the candidate virtual gift from the pool of virtual gift resources using the second target data comprises:
generating a target feature matrix based on the second target data;
analyzing the target characteristic matrix by using a target neural network model to obtain a tag characteristic value;
and selecting the candidate virtual gifts from the virtual gift resource pool by adopting the label characteristic values.
5. The method of claim 1, wherein obtaining the scene data identifying the live video scene of the target client comprises:
when the target client is a first client, acquiring an audio-video data stream of the target client in the video live broadcast scene;
analyzing video image data and voice data from the audio-video data stream;
and identifying the live video scene based on the video image data and the voice data to obtain the scene data.
6. The method of claim 1, wherein the plurality of dimensions comprises: the method comprises the following steps of obtaining relevant data of the target client from a plurality of dimensions, wherein the dimensions comprise a space dimension, a time dimension, an environment dimension and a user attribute dimension:
acquiring the current geographical position data of the user of the target client from the space dimension;
obtaining time data associated with the geographic location data from the time dimension;
obtaining environmental sound data and climate data associated with the geographic location data from the environmental dimension;
and acquiring the current moving speed data and the vital sign data of the user of the target client from the user attribute dimension.
7. The method of claim 5, wherein determining the candidate virtual gift based on the first target data comprises:
a first candidate virtual gift is determined based on the scene data.
8. The method of claim 6, wherein determining the candidate virtual gift based on the first target data comprises:
determining a second candidate virtual gift based on some or all of the geographic location data, the time data, the ambient sound data, the climate data, the movement speed data, and the vital sign data.
9. The method of claim 5 or 6, wherein determining the candidate virtual gift based on the first target data comprises:
determining a third candidate virtual gift based on the scene data and some or all of the geographic location data, the time data, the ambient sound data, the climate data, the movement speed data, and the vital sign data.
10. A processing apparatus for a virtual gift, comprising:
an obtaining module, configured to obtain first target data, where the first target data includes at least one of: the method comprises the steps that scene data obtained by identifying a live video scene of a target client side and associated data of the target client side are collected from multiple dimensions;
a determination module to determine a candidate virtual gift based on the first target data;
and the pushing module is used for pushing the candidate virtual gift to the target client.
11. An electronic device, comprising: at least one processor; and a memory communicatively coupled to the at least one processor; wherein the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of any one of claims 1-9.
12. A non-transitory computer readable storage medium having stored thereon computer instructions for causing the computer to perform the method of any one of claims 1-9.
13. A computer program product comprising a computer program which, when executed by a processor, implements the method according to any one of claims 1-9.
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Application publication date: 20211217 |