CN113781081A - Method and device for playing advertisement - Google Patents
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
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Abstract
The invention discloses a method and a device for playing advertisements, and relates to the technical field of advertisement putting. One embodiment of the method comprises: receiving a playing request of an advertisement space sent by a media side, wherein the playing request carries user information; calculating a live stream to be played according to the user information, and returning an address of the live stream to the media side; receiving a request for accessing the address of the live stream sent by the media side; and returning the live stream to the media side so that the media side plays the live stream at the advertisement space and records the playing time of the live stream at the same time. The method and the device can solve the technical problem that the advertisement delivery cannot introduce the live stream.
Description
Technical Field
The present invention relates to the technical field of advertisement delivery, and in particular, to a method and an apparatus for playing an advertisement.
Background
At present, most of the advertisement presentation forms in application programs (APP) are presented in a native form, and the advertisement presentation forms are similar to the mode of the media internal information. Many APPs have internally appeared in the form of video presentation stream advertisements, where an advertiser provides a pre-cropped segment of video material. With the development of the current live broadcast industry, live broadcast rooms increasingly need to be drained through internet advertisements.
In the process of implementing the invention, the inventor finds that at least the following problems exist in the prior art:
during streaming video delivery, advertising material is already clipped and stored on the media side. Due to the characteristics of live broadcasting, the advertisement form of pre-editing the material cannot meet the requirements.
Disclosure of Invention
In view of this, embodiments of the present invention provide a method and an apparatus for playing an advertisement, so as to solve a technical problem that a live stream cannot be introduced for advertisement delivery.
To achieve the above object, according to an aspect of an embodiment of the present invention, there is provided a method of playing an advertisement, including:
receiving a playing request of an advertisement space sent by a media side, wherein the playing request carries user information;
calculating a live stream to be played according to the user information, and returning an address of the live stream to the media side;
receiving a request for accessing the address of the live stream sent by the media side;
and returning the live stream to the media side so that the media side plays the live stream at the advertisement space and records the playing time of the live stream at the same time.
Optionally, before receiving a play request of the advertisement space sent by the media side, the method further includes:
receiving an exposure request of an advertisement space sent by a media side;
calculating the bidding price of the advertisement position, and returning the bidding price of the advertisement position to the media side;
and receiving a bidding success message sent by the media side.
Optionally, the exposure request of the ad slot carries position information of the ad slot and an exposure unit price of the ad slot per unit time;
returning the live stream to the media side so that the media side further includes, after playing the live stream at the advertisement slot:
receiving a charging result sent by the media side; and the charging result is obtained by calculation according to the exposure unit price of the ad slot in unit time, the playing time of the live stream and the bidding price of the ad slot.
Optionally, the user information includes terminal device information and media information;
wherein the terminal device information includes at least one of: equipment model, equipment identification, operating system and network connection;
the media information includes at least one of: media name, context attributes, location information for ad slots.
In addition, according to another aspect of the embodiments of the present invention, there is provided a method of playing an advertisement, including:
sending a playing request of an advertisement position to an advertiser, wherein the playing request carries user information;
receiving the address of the live stream returned by the advertiser;
sending a request to the advertiser for access to an address of the live stream;
receiving a live stream returned by the advertiser;
and playing the live stream at the advertisement space and simultaneously recording the playing time of the live stream.
Optionally, before sending the request for playing the ad slot to the advertiser, the method further includes:
sending an exposure request of an advertisement position to an advertiser;
receiving bids of the ad spots returned by the advertisers;
sending a bid success message to the advertiser.
Optionally, the exposure request of the ad slot carries position information of the ad slot and an exposure unit price of the ad slot per unit time;
after the advertisement space plays the live stream and records the playing duration of the live stream, the method further comprises the following steps:
calculating a charging result according to the exposure unit price of the ad slot in unit time, the playing time of the live stream and the bidding price of the ad slot;
and sending the charging result to the advertiser.
In addition, according to another aspect of the embodiments of the present invention, there is provided an apparatus for playing an advertisement, including:
the first receiving module is used for receiving a playing request of the advertisement space sent by a media side, wherein the playing request carries user information; receiving a request for accessing the address of the live stream sent by the media side;
the calculation module is used for calculating a live stream to be played according to the user information and returning an address of the live stream to the media side;
and the first sending module is used for returning the live stream to the media side so that the media side plays the live stream at the advertisement space and simultaneously records the playing time length of the live stream.
Optionally, the first receiving module is further configured to receive an exposure request of an advertisement slot sent by a media side; receiving a bidding success message sent by the media side;
the calculation module is also used for calculating the bidding price of the advertisement position and returning the bidding price of the advertisement position to the media side;
optionally, the exposure request of the ad slot carries position information of the ad slot and an exposure unit price of the ad slot per unit time;
the first receiving module is further configured to receive a charging result sent by the media side; and the charging result is obtained by calculation according to the exposure unit price of the ad slot in unit time, the playing time of the live stream and the bidding price of the ad slot.
Optionally, the user information includes terminal device information and media information;
wherein the terminal device information includes at least one of: equipment model, equipment identification, operating system and network connection;
the media information includes at least one of: media name, context attributes, location information for ad slots.
In addition, according to another aspect of the embodiments of the present invention, there is provided an apparatus for playing an advertisement, including:
the second sending module is used for sending a playing request of the advertisement position to the advertiser, and the playing request carries user information; sending a request to the advertiser for access to an address of the live stream;
the second receiving module is used for receiving the address of the live stream returned by the advertiser; receiving a live stream returned by the advertiser;
and the playing module is used for playing the live stream at the advertisement position and simultaneously recording the playing time of the live stream.
Optionally, the second sending module is further configured to send an exposure request of an ad slot to an advertiser; sending a bid success message to the advertiser;
the second receiving module is further used for receiving the bidding price of the advertisement position returned by the advertiser.
Optionally, the exposure request of the ad slot carries position information of the ad slot and an exposure unit price of the ad slot per unit time;
the playing module is also used for calculating a charging result according to the exposure unit price of the advertisement position in unit time, the playing time length of the live broadcast stream and the bidding price of the advertisement position;
the second sending module is further configured to send the charging result to the advertiser.
According to another aspect of the embodiments of the present invention, there is also provided an electronic device, including:
one or more processors;
a storage device for storing one or more programs,
when the one or more programs are executed by the one or more processors, the one or more processors implement the method of any of the embodiments described above.
According to another aspect of the embodiments of the present invention, there is also provided a computer readable medium, on which a computer program is stored, which when executed by a processor implements the method of any of the above embodiments.
One embodiment of the above invention has the following advantages or benefits: the technical means that the live stream to be played is calculated according to the user information, the address of the live stream is returned to the media side, the request for accessing the address of the live stream sent by the media side is received, and the live stream is returned to the media side, so that the media side plays the live stream at the advertisement space, and the technical problem that the live stream cannot be introduced by advertisement delivery in the prior art is solved. The embodiment of the invention improves the exposure of the live broadcast streaming media by introducing the live broadcast streaming media advertisement form into the advertisement putting scene, thereby helping the live broadcast service to attract audiences.
Further effects of the above-mentioned non-conventional alternatives will be described below in connection with the embodiments.
Drawings
The drawings are included to provide a better understanding of the invention and are not to be construed as unduly limiting the invention. Wherein:
FIG. 1 is a schematic diagram of the main flow of a method of playing an advertisement according to one embodiment of the present invention;
FIG. 2 is a diagram illustrating a main flow of a method of playing an advertisement according to a reference embodiment of the present invention;
FIG. 3 is a schematic diagram of a main flow of a method of playing an advertisement according to another embodiment of the present invention;
FIG. 4 is a diagram illustrating a main flow of a method of playing an advertisement according to another referential embodiment of the present invention;
FIG. 5 is a diagram showing a main flow of a method of playing an advertisement according to still another referential embodiment of the present invention;
FIG. 6 is a schematic diagram of the main modules of an apparatus for playing advertisements, according to one embodiment of the present invention;
FIG. 7 is a schematic diagram of the main blocks of an apparatus for playing advertisements according to another embodiment of the present invention;
FIG. 8 is an exemplary system architecture diagram in which embodiments of the present invention may be employed;
fig. 9 is a schematic structural diagram of a computer system suitable for implementing a terminal device or a server according to an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present invention are described below with reference to the accompanying drawings, in which various details of embodiments of the invention are included to assist understanding, and which are to be considered as merely exemplary. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
Fig. 1 is a schematic diagram of a main flow of a method of playing an advertisement according to an embodiment of the present invention. As an embodiment of the present invention, as shown in fig. 1, the method for playing an advertisement is applied to an advertiser, and may include:
step 101, receiving a playing request of an advertisement space sent by a media side.
And the advertiser receives and analyzes the playing request of the advertisement space sent by the media side. Optionally, the play request carries user information, where the user information includes terminal device information and media information. Wherein the terminal device information includes at least one of: equipment model, equipment identification, operating system and network connection; the media information includes at least one of: media name, context attributes, location information for ad slots. Optionally, the play request may further carry position information of the advertisement slot, and the play request may further carry price information of the advertisement slot. Optionally, the play request may carry position information of a plurality of advertisement slots and corresponding price information. In the embodiment of the present invention, the media side may be a media client or a media server, which is not limited in this embodiment of the present invention.
And 102, calculating a live stream to be played according to the user information, and returning an address of the live stream to the media side.
After analyzing the playing request of the advertisement space sent by the media side, the advertiser obtains the user information carried in the playing request, so that the live stream to be played can be calculated according to the user information, and then the address of the live stream is returned to the media side.
Step 103, receiving a request for accessing the address of the live stream sent by the media side.
And after receiving the address of the live stream sent by the advertiser, the media side continuously sends a request for accessing the address of the live stream to the advertiser.
And step 104, returning the live stream to the media side so that the media side plays the live stream at the advertisement space and records the playing time of the live stream at the same time.
And after receiving a request for accessing the address of the live stream sent by the media side, the advertiser returns the live stream to the media side. And after receiving the live stream, the media side plays the live stream at the advertisement space and simultaneously records the playing time of the live stream.
According to the various embodiments described above, it can be seen that the technical means of the embodiments of the present invention that the live stream to be played is calculated according to the user information, the address of the live stream is returned to the media side, the request for accessing the address of the live stream sent by the media side is received, and the live stream is returned to the media side, so that the media side plays the live stream at the advertisement slot, solves the technical problem that the advertisement delivery cannot introduce the live stream in the prior art. The embodiment of the invention improves the exposure of the live broadcast streaming media by introducing the live broadcast streaming media advertisement form into the advertisement putting scene, thereby helping the live broadcast service to attract audiences.
Fig. 2 is a schematic diagram of a main flow of a method for playing an advertisement according to a reference embodiment of the present invention. As an embodiment of the present invention, as shown in fig. 2, the method for playing an advertisement is applied to an advertiser, and may include:
step 201, receiving an exposure request of an advertisement space sent by a media side.
And the advertiser receives and analyzes the exposure request of the advertisement space sent by the media side. Optionally, the exposure request of the ad slot carries position information of the ad slot and an exposure unit price of the ad slot per unit time. Optionally, the exposure request may carry position information of a plurality of ad slots and corresponding unit exposure prices per unit time.
Step 202, calculating the bidding price of the advertisement space and returning the bidding price of the advertisement space to the media side.
The advertiser analyzes the exposure request to obtain the position information of the advertisement position and the exposure unit price per unit time, calculates the bidding price of the advertisement position and returns the bidding price of the advertisement position to the media side. It should be noted that, if the exposure request carries the location information of a plurality of ad slots and the corresponding exposure unit price per unit time, the advertiser may bid on one or more of the ad slots and return the bids of the ad slots to the media side.
And step 203, receiving a bidding success message sent by the media side.
After receiving bids returned by each advertiser, the media side screens out advertisers winning the bids, such as the advertiser with the highest bid, and then sends a successful bid message to the advertiser. Optionally, the bid success message may also carry the final winning bid, which is not limited by the embodiment of the present invention. And the advertiser receives a bidding success message sent by the media side, and shows that the advertiser wins the exposure of the advertisement space.
Step 204, receiving the playing request of the advertisement space sent by the media side.
And the advertiser receives and analyzes the playing request of the advertisement space sent by the media side. Optionally, the play request carries user information, where the user information includes terminal device information and media information. Wherein the terminal device information includes at least one of: equipment model, equipment identification, operating system and network connection; the media information includes at least one of: media name, context attributes, location information for ad slots. Optionally, the play request may further carry position information of the advertisement slot, and the play request may further carry price information of the advertisement slot. Optionally, the play request may carry position information of a plurality of advertisement slots and corresponding price information.
Step 205, calculating a live stream to be played according to the user information, and returning an address of the live stream to the media side.
After analyzing the playing request of the advertisement space sent by the media side, the advertiser obtains the user information carried in the playing request, so that the live stream to be played can be calculated according to the user information, and then the address of the live stream is returned to the media side.
Step 206, receiving the request of accessing the address of the live stream sent by the media side.
And after receiving the address of the live stream sent by the advertiser, the media side continuously sends a request for accessing the address of the live stream to the advertiser.
Step 207, returning the live stream to the media side, so that the media side plays the live stream at the advertisement space and records the playing time of the live stream at the same time.
And after receiving a request for accessing the address of the live stream sent by the media side, the advertiser returns the live stream to the media side. And after receiving the live stream, the media side plays the live stream at the advertisement space and simultaneously records the playing time of the live stream.
And the media side plays the live stream at the advertisement position and calculates a charging result according to the playing time of the live stream, wherein the charging result is obtained by calculation according to the exposure unit price of the advertisement position in unit time, the playing time of the live stream and the bidding price of the advertisement position. For example, the charging result may be calculated as follows:
charging is the number of seconds played x unit price per second of exposure + bid of the ad slot
Therefore, after step 207, further comprising: and receiving the charging result sent by the media side. And the advertiser settles the advertisement delivery cost according to the charging result sent by the media side.
The embodiment of the invention introduces live broadcast streaming media service into the real-time bidding advertisement service, and improves the exposure of live broadcast streaming media by combining the real-time bidding advertisement to carry out personalized screening of live broadcast content, thereby helping the live broadcast service to attract audience.
In addition, in a reference embodiment of the present invention, the detailed implementation of the method for playing an advertisement is described in detail in the above-mentioned method for playing an advertisement, so that the repeated content will not be described again.
Fig. 3 is a schematic diagram of a main flow of a method of playing an advertisement according to another embodiment of the present invention. As another embodiment of the present invention, as shown in fig. 3, the method for playing an advertisement is applied to the media side and may include:
step 301, sending a request for broadcasting the advertisement space to the advertiser.
The media side sends a playing request of the advertisement position to an advertiser, wherein the playing request carries user information, and the user information comprises terminal equipment information and media information. Wherein the terminal device information includes at least one of: equipment model, equipment identification, operating system and network connection; the media information includes at least one of: media name, context attributes, location information for ad slots. Optionally, the play request may further carry position information of the advertisement slot, and the play request may further carry price information of the advertisement slot. Optionally, the play request may carry position information of a plurality of advertisement slots and corresponding price information.
Step 302, receiving the address of the live stream returned by the advertiser.
The method comprises the steps that an advertiser receives a playing request of an advertisement space sent by a media side, analyzes the playing request, calculates a live stream to be played according to user information obtained through analysis, and finally returns an address of the live stream to the media side. And the media side receives the address of the live stream returned by the advertiser.
Step 303, sending a request to the advertiser for access to an address of the live stream.
And after receiving the address of the live stream returned by the advertiser, the media side sends a request for accessing the address of the live stream to the advertiser.
Step 304, receiving the live stream returned by the advertiser.
And after receiving a request for accessing the address of the live stream sent by the media side, the advertiser returns the live stream to the media side, and the media side receives the live stream returned by the advertiser.
Step 305, playing the live stream at the advertisement space and simultaneously recording the playing time length of the live stream.
And after receiving the live stream returned by the advertiser, the media side plays the live stream at the advertisement position and simultaneously records the playing time of the live stream. And the media side plays the live stream at the advertisement position and calculates a charging result according to the playing time of the live stream, wherein the charging result is obtained by calculation according to the exposure unit price of the advertisement position in unit time, the playing time of the live stream and the bidding price of the advertisement position.
According to the various embodiments described above, it can be seen that the technical means of the embodiments of the present invention, by receiving the address of the live stream returned by the advertiser, sending a request for accessing the address of the live stream to the advertiser, receiving the live stream returned by the advertiser, playing the live stream at the advertisement slot, and simultaneously recording the playing time of the live stream, solves the technical problem that the live stream cannot be introduced by advertisement delivery in the prior art. The embodiment of the invention improves the exposure of the live broadcast streaming media by introducing the live broadcast streaming media advertisement form into the advertisement putting scene, thereby helping the live broadcast service to attract audiences.
Fig. 4 is a schematic diagram of a main flow of a method of playing an advertisement according to another referential embodiment of the present invention. As another embodiment of the present invention, as shown in fig. 4, the method for playing an advertisement is applied to the media side, and may include:
step 401, an exposure request for an ad slot is sent to an advertiser.
And the media side sends an exposure request of the advertisement space to an advertiser, wherein the exposure request of the advertisement space carries the position information of the advertisement space and the exposure unit price of the advertisement space in unit time. Optionally, the exposure request may carry position information of a plurality of ad slots and corresponding unit exposure prices per unit time.
Step 402, receiving bids of the ad slots returned by the advertisers.
The advertiser analyzes the exposure request to obtain the position information of the advertisement position and the exposure unit price per unit time, calculates the bidding price of the advertisement position and returns the bidding price of the advertisement position to the media side. The media side receives bids for the ad slots returned by the respective advertisers.
At step 403, a bid success message is sent to the advertiser.
After receiving bids returned by each advertiser, the media side screens out advertisers winning the bids, such as the advertiser with the highest bid, and then sends a successful bid message to the advertiser. Optionally, the bid success message may also carry the final winning bid, which is not limited by the embodiment of the present invention. And the advertiser receives a bidding success message sent by the media side, and shows that the advertiser wins the exposure of the advertisement space.
Step 404, sending a playing request of the advertisement space to the advertiser, wherein the playing request carries the user information.
The media side sends a playing request of the advertisement position to an advertiser, wherein the playing request carries user information, and the user information comprises terminal equipment information and media information. Wherein the terminal device information includes at least one of: equipment model, equipment identification, operating system and network connection; the media information includes at least one of: media name, context attributes, location information for ad slots.
Step 405, receiving the address of the live stream returned by the advertiser.
The method comprises the steps that an advertiser receives a playing request of an advertisement space sent by a media side, analyzes the playing request, calculates a live stream to be played according to user information obtained through analysis, and finally returns an address of the live stream to the media side. And the media side receives the address of the live stream returned by the advertiser.
Step 406, a request is sent to the advertiser to access an address of the live stream.
And after receiving the address of the live stream returned by the advertiser, the media side sends a request for accessing the address of the live stream to the advertiser.
Step 407, receiving the live stream returned by the advertiser.
And after receiving a request for accessing the address of the live stream sent by the media side, the advertiser returns the live stream to the media side, and the media side receives the live stream returned by the advertiser.
And step 408, playing the live stream at the advertisement space and simultaneously recording the playing time length of the live stream.
And after receiving the live stream, the media side plays the live stream at the advertisement space and simultaneously records the playing time of the live stream.
Optionally, after step 408, the method may further include: calculating a charging result according to the exposure unit price of the ad slot in unit time, the playing time of the live stream and the bidding price of the ad slot; and sending the charging result to the advertiser. And the media side plays the live stream at the advertisement position and calculates a charging result according to the playing time of the live stream, wherein the charging result is obtained by calculation according to the exposure unit price of the advertisement position in unit time, the playing time of the live stream and the bidding price of the advertisement position. For example, the charging result may be calculated as follows:
charging is the number of seconds played x unit price per second of exposure + bid of the ad slot
And after calculating the charging result by the media side, sending the charging result to the advertiser, and settling the advertisement putting fee by the advertiser according to the charging result sent by the media side.
In addition, in another embodiment of the present invention, the detailed implementation of the method for playing advertisement is described in detail in the above-mentioned method for playing advertisement, so that the repeated content will not be described again.
Fig. 5 is a schematic diagram of a main flow of a method of playing an advertisement according to still another reference embodiment of the present invention. As another embodiment of the present invention, as shown in fig. 4, a server system of an advertiser includes an advertisement bidding server, a live screening server, and a live streaming server, and the method for playing an advertisement may include:
step 501, the media side sends an exposure request of an advertisement slot to an advertisement bidding server. The exposure request of the advertisement space carries the position information of the advertisement space and the exposure unit price of the advertisement space in unit time.
Step 502, the bidding server calculates the bidding price of the ad slot and returns the bidding price of the ad slot to the media side.
Step 503, the media side screens out the advertiser winning the bidding, and sends a bidding success message to the advertisement bidding server winning the bidding.
In step 504, the bid server returns the address of the live screening server to the media side.
Step 505, the media side sends a playing request of the advertisement space to the live screening server, wherein the playing request carries user information, and the user information comprises terminal equipment information and media information.
Step 506, the live broadcast screening server calculates the live broadcast stream to be played according to the user information, and returns the address of the live broadcast stream to the media side.
And 507, the media side sends a request for accessing the address of the live stream to a live stream pushing server.
Step 508, the live streaming push server returns the live streaming to the media side.
Step 509, the media side plays the live stream at the advertisement position and records the playing time of the live stream, and calculates a charging result according to the exposure unit price of the advertisement position in unit time, the playing time of the live stream and the bidding price of the advertisement position.
Step 510, the media side sends the charging result to the advertisement bidding server.
In addition, in another embodiment of the present invention, the detailed implementation of the method for playing advertisement is described in detail in the above-mentioned method for playing advertisement, so that the repeated description is not repeated here.
Fig. 6 is a schematic diagram of main blocks of an apparatus for playing an advertisement according to an embodiment of the present invention, and as shown in fig. 6, the apparatus 600 for playing an advertisement includes a first receiving module 601, a calculating module 602, and a first sending module 603; the first receiving module 601 is configured to receive a play request of an advertisement slot sent by a media side, where the play request carries user information; receiving a request for accessing the address of the live stream sent by the media side; the calculation module 602 is configured to calculate a live stream to be played according to the user information, and return an address of the live stream to the media side; the first sending module 603 is configured to return the live stream to the media side, so that the media side plays the live stream at the advertisement slot and records a playing duration of the live stream at the same time.
Optionally, the first receiving module 601 is further configured to receive an exposure request of an advertisement slot sent by a media side; receiving a bidding success message sent by the media side;
the calculation module 602 is further configured to calculate a bid for the ad slot and return the bid for the ad slot to the media side;
optionally, the exposure request of the ad slot carries position information of the ad slot and an exposure unit price of the ad slot per unit time;
the first receiving module 601 is further configured to receive a charging result sent by the media side; and the charging result is obtained by calculation according to the exposure unit price of the ad slot in unit time, the playing time of the live stream and the bidding price of the ad slot.
Optionally, the user information includes terminal device information and media information;
wherein the terminal device information includes at least one of: equipment model, equipment identification, operating system and network connection;
the media information includes at least one of: media name, context attributes, location information for ad slots.
According to the various embodiments described above, it can be seen that the technical means of the embodiments of the present invention that the live stream to be played is calculated according to the user information, the address of the live stream is returned to the media side, the request for accessing the address of the live stream sent by the media side is received, and the live stream is returned to the media side, so that the media side plays the live stream at the advertisement slot, solves the technical problem that the advertisement delivery cannot introduce the live stream in the prior art. The embodiment of the invention improves the exposure of the live broadcast streaming media by introducing the live broadcast streaming media advertisement form into the advertisement putting scene, thereby helping the live broadcast service to attract audiences.
It should be noted that, in the implementation contents of the apparatus for playing advertisement of the present invention, the details of the method for playing advertisement are already described in detail above, so that the repeated contents are not described again here.
Fig. 7 is a schematic diagram of main blocks of an apparatus for playing an advertisement according to an embodiment of the present invention, and as shown in fig. 7, the apparatus 700 for playing an advertisement includes a second sending module 701, a second receiving module 702, and a playing module 703; the second sending module 701 is configured to send a play request of an advertisement slot to an advertiser, where the play request carries user information; sending a request to the advertiser for access to an address of the live stream; a second receiving module 702 receives the address of the live stream returned by the advertiser; receiving a live stream returned by the advertiser; the playing module 703 is configured to play the live stream at the advertisement space and record the playing duration of the live stream at the same time.
Optionally, the second sending module 701 is further configured to send an exposure request of an ad slot to an advertiser; sending a bid success message to the advertiser;
the second receiving module 702 is further configured to receive bids of the ad spots returned by the advertisers.
Optionally, the exposure request of the ad slot carries position information of the ad slot and an exposure unit price of the ad slot per unit time;
the playing module 703 is further configured to calculate a charging result according to the exposure unit price of the ad slot per unit time, the playing duration of the live stream, and the bid price of the ad slot;
the second sending module 701 is further configured to send the charging result to the advertiser.
According to the various embodiments described above, it can be seen that the technical means of the embodiments of the present invention, by receiving the address of the live stream returned by the advertiser, sending a request for accessing the address of the live stream to the advertiser, receiving the live stream returned by the advertiser, playing the live stream at the advertisement slot, and simultaneously recording the playing time of the live stream, solves the technical problem that the live stream cannot be introduced by advertisement delivery in the prior art. The embodiment of the invention improves the exposure of the live broadcast streaming media by introducing the live broadcast streaming media advertisement form into the advertisement putting scene, thereby helping the live broadcast service to attract audiences.
It should be noted that, in the implementation contents of the apparatus for playing advertisement of the present invention, the details of the method for playing advertisement are already described in detail above, so that the repeated contents are not described again here.
Fig. 8 shows an exemplary system architecture 800 of a method or apparatus for playing an advertisement to which an embodiment of the present invention may be applied.
As shown in fig. 8, the system architecture 800 may include terminal devices 801, 802, 803, a network 804, and a server 805. The network 804 serves to provide a medium for communication links between the terminal devices 801, 802, 803 and the server 805. Network 804 may include various types of connections, such as wire, wireless communication links, or fiber optic cables, to name a few.
A user may use the terminal devices 801, 802, 803 to interact with a server 805 over a network 804 to receive or send messages or the like. The terminal devices 801, 802, 803 may have installed thereon various communication client applications, such as shopping-like applications, web browser applications, search-like applications, instant messaging tools, mailbox clients, social platform software, etc. (by way of example only).
The terminal devices 801, 802, 803 may be various electronic devices having a display screen and supporting web browsing, including but not limited to smart phones, tablet computers, laptop portable computers, desktop computers, and the like.
The server 805 may be a server that provides various services, such as a back-office management server (for example only) that supports shopping-like websites browsed by users using the terminal devices 801, 802, 803. The background management server can analyze and process the received data such as the article information query request and feed back the processing result to the terminal equipment.
It should be noted that the method for playing an advertisement provided by the embodiment of the present invention is generally executed by the server 805, and accordingly, the apparatus for playing an advertisement is generally disposed in the server 805. The method for playing the advertisement provided by the embodiment of the present invention may also be executed by the terminal devices 801, 802, and 803, and accordingly, the apparatus for playing the advertisement may be disposed in the terminal devices 801, 802, and 803.
It should be understood that the number of terminal devices, networks, and servers in fig. 8 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.
Referring now to FIG. 9, shown is a block diagram of a computer system 900 suitable for use with a terminal device implementing an embodiment of the present invention. The terminal device shown in fig. 9 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 9, the computer system 900 includes a Central Processing Unit (CPU)901 that can perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)902 or a program loaded from a storage section 908 into a Random Access Memory (RAM) 903. In the RAM903, various programs and data necessary for the operation of the system 900 are also stored. The CPU 901, ROM 902, and RAM903 are connected to each other via a bus 904. An input/output (I/O) interface 905 is also connected to bus 904.
The following components are connected to the I/O interface 905: an input portion 906 including a keyboard, a mouse, and the like; an output section 907 including components such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker; a storage portion 908 including a hard disk and the like; and a communication section 909 including a network interface card such as a LAN card, a modem, or the like. The communication section 909 performs communication processing via a network such as the internet. The drive 910 is also connected to the I/O interface 905 as necessary. A removable medium 911 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 910 as necessary, so that a computer program read out therefrom is mounted into the storage section 908 as necessary.
In particular, according to the embodiments of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network through the communication section 909, and/or installed from the removable medium 911. The above-described functions defined in the system of the present invention are executed when the computer program is executed by a Central Processing Unit (CPU) 901.
It should be noted that the computer readable medium shown in the present invention can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present invention, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In the present invention, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer programs according to various embodiments of the present invention. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams or flowchart illustration, and combinations of blocks in the block diagrams or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The modules described in the embodiments of the present invention may be implemented by software or hardware. The described modules may also be provided in a processor, which may be described as: a processor includes a first receiving module, a computing module, and a first sending module, where the names of the modules do not in some cases constitute a limitation on the modules themselves.
The modules described in the embodiments of the present invention may be implemented by software or hardware. The described modules may also be provided in a processor, which may be described as: a processor includes a second sending module, a second receiving module, and a playing module, where the names of the modules do not in some cases constitute a limitation on the module itself.
As another aspect, the present invention also provides a computer-readable medium that may be contained in the apparatus described in the above embodiments; or may be separate and not incorporated into the device. The computer readable medium carries one or more programs which, when executed by a device, implement the method of: receiving a playing request of an advertisement space sent by a media side, wherein the playing request carries user information; calculating a live stream to be played according to the user information, and returning an address of the live stream to the media side; receiving a request for accessing the address of the live stream sent by the media side; and returning the live stream to the media side so that the media side plays the live stream at the advertisement space and records the playing time of the live stream at the same time.
As another aspect, the present invention also provides a computer-readable medium that may be contained in the apparatus described in the above embodiments; or may be separate and not incorporated into the device. The computer readable medium carries one or more programs which, when executed by a device, implement the method of: sending a playing request of an advertisement position to an advertiser, wherein the playing request carries user information; receiving the address of the live stream returned by the advertiser; sending a request to the advertiser for access to an address of the live stream; receiving a live stream returned by the advertiser; and playing the live stream at the advertisement space and simultaneously recording the playing time of the live stream.
According to the technical scheme of the embodiment of the invention, the technical means that the live stream to be played is calculated according to the user information, the address of the live stream is returned to the media side, the request for accessing the address of the live stream sent by the media side is received, and the live stream is returned to the media side, so that the media side plays the live stream at the advertisement space is adopted, and the technical problem that the live stream cannot be introduced by advertisement delivery in the prior art is solved. The embodiment of the invention improves the exposure of the live broadcast streaming media by introducing the live broadcast streaming media advertisement form into the advertisement putting scene, thereby helping the live broadcast service to attract audiences.
The above-described embodiments should not be construed as limiting the scope of the invention. Those skilled in the art will appreciate that various modifications, combinations, sub-combinations, and substitutions can occur, depending on design requirements and other factors. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (11)
1. A method for playing an advertisement, comprising:
receiving a playing request of an advertisement space sent by a media side, wherein the playing request carries user information;
calculating a live stream to be played according to the user information, and returning an address of the live stream to the media side;
receiving a request for accessing the address of the live stream sent by the media side;
and returning the live stream to the media side so that the media side plays the live stream at the advertisement space and records the playing time of the live stream at the same time.
2. The method of claim 1, wherein before receiving the request for playing the advertisement space transmitted by the media side, the method further comprises:
receiving an exposure request of an advertisement space sent by a media side;
calculating the bidding price of the advertisement position, and returning the bidding price of the advertisement position to the media side;
and receiving a bidding success message sent by the media side.
3. The method of claim 2, wherein the exposure request of the ad slot carries position information of the ad slot and an exposure unit price per unit time of the ad slot;
returning the live stream to the media side so that the media side further includes, after playing the live stream at the advertisement slot:
receiving a charging result sent by the media side; and the charging result is obtained by calculation according to the exposure unit price of the ad slot in unit time, the playing time of the live stream and the bidding price of the ad slot.
4. The method of claim 1, wherein the user information comprises terminal device information and media information;
wherein the terminal device information includes at least one of: equipment model, equipment identification, operating system and network connection;
the media information includes at least one of: media name, context attributes, location information for ad slots.
5. A method for playing an advertisement, comprising:
sending a playing request of an advertisement position to an advertiser, wherein the playing request carries user information;
receiving the address of the live stream returned by the advertiser;
sending a request to the advertiser for access to an address of the live stream;
receiving a live stream returned by the advertiser;
and playing the live stream at the advertisement space and simultaneously recording the playing time of the live stream.
6. The method of claim 5, wherein prior to sending the request for the placement of the ad slot to the advertiser, further comprising:
sending an exposure request of an advertisement position to an advertiser;
receiving bids of the ad spots returned by the advertisers;
sending a bid success message to the advertiser.
7. The method of claim 6, wherein the exposure request of the ad slot carries position information of the ad slot and an exposure unit price per unit time of the ad slot;
after the advertisement space plays the live stream and records the playing duration of the live stream, the method further comprises the following steps:
calculating a charging result according to the exposure unit price of the ad slot in unit time, the playing time of the live stream and the bidding price of the ad slot;
and sending the charging result to the advertiser.
8. An apparatus for playing an advertisement, comprising:
the first receiving module is used for receiving a playing request of the advertisement space sent by a media side, wherein the playing request carries user information; receiving a request for accessing the address of the live stream sent by the media side;
the calculation module is used for calculating a live stream to be played according to the user information and returning an address of the live stream to the media side;
and the first sending module is used for returning the live stream to the media side so that the media side plays the live stream at the advertisement space and simultaneously records the playing time length of the live stream.
9. An apparatus for playing an advertisement, comprising:
the second sending module is used for sending a playing request of the advertisement position to the advertiser, and the playing request carries user information; sending a request to the advertiser for access to an address of the live stream;
the second receiving module is used for receiving the address of the live stream returned by the advertiser; receiving a live stream returned by the advertiser;
and the playing module is used for playing the live stream at the advertisement position and simultaneously recording the playing time of the live stream.
10. An electronic device, comprising:
one or more processors;
a storage device for storing one or more programs,
the one or more programs, when executed by the one or more processors, implement the method of any of claims 1-7.
11. A computer-readable medium, on which a computer program is stored, which, when being executed by a processor, carries out the method according to any one of claims 1-7.
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| CN202011278914.6A CN113781081A (en) | 2020-11-16 | 2020-11-16 | Method and device for playing advertisement |
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| CN202011278914.6A CN113781081A (en) | 2020-11-16 | 2020-11-16 | Method and device for playing advertisement |
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