CN1137436C - Dynamically interactive advertisement system - Google Patents
Dynamically interactive advertisement system Download PDFInfo
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- CN1137436C CN1137436C CNB001339850A CN00133985A CN1137436C CN 1137436 C CN1137436 C CN 1137436C CN B001339850 A CNB001339850 A CN B001339850A CN 00133985 A CN00133985 A CN 00133985A CN 1137436 C CN1137436 C CN 1137436C
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Abstract
The present invention relates to a dynamic interactive advertisement system which collects and counts the actions of users to the dynamic interactive advertisement. A hypertext such as a web page is dynamically inserted in an advertisement instruction. When the users access the hypertext, an advertisement system instruction captures corresponding dynamic interactive advertisement in an advertisement service system. The advertisement comprises an advertisement interface and an interactive program, wherein the advertisement interface can be divided into a plurality of zones, and each zone can correspond to a survey object. Statistical data can comprise the click number of times of each survey object by the users, and can also be connected to electronic shops through the dynamic interactive advertisement. If the users transact in the shops, the effect of the advertisement prompting the transaction is counted.
Description
The present invention relates to dynamically interactive advertisement system.
Along with the prosperity of communication network, comprise Internet and telecommunications network etc., people's life is more and more closer with being connected of communication network.From only supplying technician's swap data and technology at first, become the indispensable ring of popular life today.Therefore, many business activities are also just brought up to communication network naturally, as the advertisement that the present invention focused on.
Today, the user can be connected to information providing system through communication network by using the interface.Therefore and read hypertext (hypertext) by information providing system.As by the Internet, use the webpage above the browser reading website.Perhaps, utilize the WAP interface to read the WML webpage of WAP site by telecommunications network.
The characteristic of hypertext is that it has hyperlink, can be attached to the hypertext that other are positioned at other servers.And, use the interface usually, as browser, have platform, to provide webpage dynamically and the ability of sequencing as JAVA.
In order to facilitate the carrying out of transaction, and the behavior of this marketing of advertisement is arranged.Medium from the paper, to radio, and present televisor, advertisement is being carried out in unidirectional mode, and its effect then obtains with market survey.So investigation often expends a large amount of time and money.
In the today of marching toward the information age, the stage of communication network is also climbed up in advertisement, and occurs with different forms.For example on the Internet, advertisement the example represented as Fig. 4 occur with the kenel of banner (banner) usually.The user can see static state, animation effect or even interactively banner when reading webpage.By these advertisements, pass on certain advertisement information, or lure the user to be connected to a certain website.
But the assessment of advertising results still rests on the reading rate of its existing medium, and the number of times as a webpage is read decides advertising results.And the many functions that a hyperlink only is provided of advertisement itself are even it seems to have and dazzles beautiful dynamic effect.
Appearance in minority market today, the consumer requires more changeable product, and the investigation of Consumer Preferences becomes important work.But still be partial to traditional market survey and be used as the basis today, cost height not only, and often lose temporal advantage.
The present invention is at Interactive Advertising, proposes a system that integrates.Not only the action with consumer survey is included in the mechanism of robotization, and further collects the effect that transaction is facilitated in advertisement.And, since with existing technical compatibility, the compatibility of the reduction that cost of development more is provided and height.
The invention provides a kind of dynamically interactive advertisement system, this dynamically interactive advertisement is combined by advertisement interface and interactive program, and this system comprises: an advertisement service system, store a plurality of dynamically interactive advertisements; One information providing system, store a hypertext, this hypertext comprises advertisement instruction, this advertisement instruction is to a dynamically interactive advertisement that should advertisement service system, when a user uses the interface via this this hypertext of communication network access by one, this dynamically interactive advertisement is fetched at this use interface, and shows the advertisement interface of this dynamically interactive advertisement; One feedback statistical system; Wherein, this advertising circle bread contains a picture, and this picture is divided into more than one the zone, for this user action is carried out choosing in a zone wherein, this interactive program is chosen action with this and is passed this feedback statistical system back, exports one first statistics by this feedback statistical system.
The present invention can be applicable to the environment of communication networks such as Internet or telecommunications network, by the fundamental characteristics of hypertext, adds generally the program environment that uses, as the JAVA language, with the effect of reaching Interactive Advertising and the collection of user's action message.
In first embodiment, advertisement instruction is added in the hypertext.When using the interface to understand this part hypertext, carry out this advertisement instruction.The output of hypertext is grabbed back a dynamically interactive advertisement and import in this advertisement instruction.Dynamically interactive advertisement has advertisement interface and interactive program.This advertisement interface can be divided into the number zone, the corresponding investigation target in each zone.When the action that the user selects certain zone at this advertisement interface, interactive program passes to the feedback statistical system with user's the action of choosing.The feedback statistical system is added up this result.So just can carry out the various analyses of Consumer Preferences.
In a second embodiment, the user is connected to e-shop by the interactive program of dynamically interactive advertisement.During connection, interactive program reaches e-shop with the parameter (information such as hypertext that dynamically interactive advertisement is accompanying) of this Interactive Advertising.Conclude the business in this e-shop as the user, e-shop passes to the feedback statistical system with the relevant information of this dynamic advertising parameter and this transaction.Therefore statistical system can carry out the effect Analysis that transaction is facilitated in advertisement.
Illustrated simple illustration
Fig. 1 is environment architecture figure of the present invention.
Fig. 2 (A) is the environment architecture figure on the Internet.
Fig. 2 (B) is the environment architecture figure on the telecommunications network.
Fig. 3 is the graph of a relation of hypertext and hyperlink.
Fig. 4 (A), Fig. 4 (B), Fig. 4 (C), Fig. 4 (D) are the illustrations of dynamically interactive advertisement.
Fig. 5 is the sketch plan of first specific embodiment.
Fig. 6 is the sketch plan of second specific embodiment.
Fig. 7 (A), Fig. 7 (B) are the statistics illustrations of feedback statistical system.
Hypertext is a form of widely using electronic information today.For example Internet (Internet) goes up according to HTML (Hyper Text Markup Language, HTML (Hypertext Markup Language)) webpage of being write, WML (the Wireless MarkupLanguage that designs for mobile communication of telecommunications network (telecommunication) and for example, WAP Markup Language) WAP (Wireless Application Protocol, WAP (wireless application protocol)) webpage.
Referring to Fig. 1, the how action by communication network acquisition hypertext of user is described at first.User 10 utilizes one to use interface 11, and via a communication network 12, acquisition one is stored in the hypertext of information providing system 13.Use interface 11 to understand the content of hypertext, and the user is provided the content of 10 these hypertexts.Wherein advertisement service system 14, feedback statistical system 15, e-shop 16 also link with communication network 12.
Referring to Fig. 2 (A), when this communication network framework was on Internet 202, this moment, the embodiment of information providing system was website (website) 203, and used the interface to be browser 201.
Referring to Fig. 2 (B), when this communication network framework is on telecommunications network 212, this moment, the embodiment of information providing system was WAP (Wireless Application Protocol) website 213, use the interface then for understanding the WAP interface 211 of WML (Wireless Markup Language), as mobile phone.
Usually have hyperlink (hyperlink) in the hypertext, when the user carried out choosing action to hyperlink, this used the interface another hypertext to be grabbed back according to the address of this hyperlink indication.Another kind of situation is, this hyperlink is one to have the routine call of parameter, and when this user chose this hyperlink, this routine call was passed back corresponding far-end server.This server is carried out certain program and the result is returned to the user by this use interface according to this routine call.
Hyperlink also can make hypertext have a plurality of different document sources.As Fig. 3, the hypertext 311 that is positioned at information providing system 31 still has hyperlink 1 and hyperlink 2 except content A.Wherein hyperlink 1 is pointed to the hypertext 321 that is stored in information providing system 32, and hyperlink 2 is pointed to the hypertext 331 that is stored in information providing system 33.When user 10 passes through to use interface 11 access hypertexts 311, use interface 11 more hypertext 321,331 to be grabbed back, and present to user 10 together with the content A of hypertext 1 according to hyperlink 1 and hyperlink 2.
Therefore, by the characteristic of hypertext, can in the content of script hypertext, add the hypertext that is positioned at other servers.When this hypertext content is advertisement, the system of this hypertext is provided, be called advertisement service system 14.Referring to Fig. 1, Fig. 2 (A), Fig. 2 (B).
The common advertisement form in Internet is banner (banner), referring to Fig. 4 (A).This type of banner is mixed in the content of webpage, so that advertising effect to be provided.
Below with two embodiment feature of the present invention is described.First specific embodiment
Referring to Fig. 5, user 10 requires a hypertext 51 by using interface 11 to information providing system 13.Contain advertisement instruction in this hypertext 51.When using interface 11 to understand this hypertext 51, require a dynamically interactive advertisement 52 to advertisement service system 14 according to this advertisement instruction.In the Internet, this advertisement instruction can be a JAVA program.This JAVA program is selected a position in webpage, and requires a dynamically interactive advertisement 52 to advertisement service system 14.
This dynamically interactive advertisement 52 comprises an advertisement interface 54 and an interactive program 523.The embodiment of this advertisement interface 54 in the Internet is banner (banner), shown in Fig. 4 (A), Fig. 4 (B), Fig. 4 (C) and Fig. 4 (D).This advertisement interface 54 is divided into several regions, so four zones in the example.When user's cursor (finger) moves on in the zone of second cat, shown in Fig. 4 (C), and do and choose (click), then interactive program 523 is chosen the result with this and is sent to feedback statistical system 15, and can require corresponding output result to advertisement service system 14, as Fig. 4 (D).
The result that interactive program 523 is passed back collects and analyzes through this feedback statistical system 15, can make dynamic chart miscellaneous, as the bar chart of Fig. 7 (A) and the sector diagram of Fig. 7 (B).
Because dynamically interactive advertisement 52 can be dispersed in the hypertext 51 of many different information providing systems 13, therefore, the also analysis that can be on sale throughout according to zone, time, classification that interactive program 523 is passed back.So, can find out zones of different consumer's preference, become another kind of consumption habit investigation methods by adding up the result that different zones is passed back.
Embodiment referring to Fig. 2 (A).When user 20 requires a hypertext webpage via Internet 202 to a website 203 by browser 201, the advertisement of this webpage instruction is grabbed back the dynamically interactive advertisement of correspondence by advertisement service system 204.When user 20 moved on to the advertisement interface of this dynamically interactive advertisement with cursor, feedback statistical system 205 was passed in the action that interactive program is selected with the user.From the result that each Different Dynamic Interactive Advertising is passed back, can be used as marketing analysis, with the basis of advertising strategy utilization.
Referring to the embodiment of Fig. 2 (B), be the WAP interface 211 that has decipher WML ability when user's 20 uses, and be connected to WAP site 213 by telecommunications network 212.Dynamically interactive advertisement corresponding on the advertisement service system 204 is grabbed back in advertisement instruction in the WML webpage that user 20 is read.Because WAP interface 211 has the function of JAVA platform, interactive program can be write by JAVA.Interactive program can be sent to feedback statistical system 215 with the action of choosing of 20 pairs of dynamically interactive advertisements of user.Analysis work such as so just can be on sale throughout.Second specific embodiment
Because the content of the hypertext of today can be passed through CGI (Common Gateway Interface, CGI (Common gateway interface)), ASP agreements such as (Active Server Page, activation server pages or leaves), and makes hypertext have interactively function.E-shop therefore be able to same communication network, with same use interface under, provide the user to carry out the usefulness of coml activity in the mode of hypertext.
With reference to Fig. 6 and Fig. 1, user 10 can arrange to contain the address information that is connected to e-shop 61 in the dynamic advertising interface 54 in hypertext when the hypertext 53 that reads by information providing system 13.Interactive program 62 can be designed to press (click) button as the user, promptly is connected to corresponding e-shop 61.At this moment, just can reach a kind of advertisement and facilitate effect, and may finish a transaction 63.
Further, when user 10 was connected to e-shop 61 by interactive program 62, interactive program 62 can the information such as hypertext that dynamically interactive advertisement is accompanying be returned to e-shop 61.An information thus, e-shop 61 can learn that user 10 from which dynamically interactive advertisement connects to come.Then, if user 10 and e-shop 61 conclude the business after 63, the related data of this transaction 63 can pass to feedback statistical system 15 by e-shop 61.Feedback statistical system 15 can be carried out the analysis that transaction is facilitated in dynamic advertisement according to this returned data.This drafts and layout for advertising strategy, has very large help.Because in the past,, respond cost (Cost Per Response-CPR) and can only calculate its unit only by a hyperlink.And under mechanism of the present invention, calculating that can the unit's of accomplishing transaction cost (Cost Per Transaction-CPT).
By the introduction of above two embodiment, system provided by the present invention as can be known has diversity.Investigation statistics, second embodiment that can do user ' s preference as first embodiment analysis that transaction is facilitated of can advertising., can give actual finishing by those skilled in the art, and reach the purpose of invention about explanations such as dynamically interactive advertisement, e-shop, feedback statistical system and advertisement service systems by aforementioned.
Though the present invention with two embodiment openly as above; right its is not in order to qualification the present invention, any those skilled in the art, without departing from the spirit and scope of the present invention; change and retouching when doing, so protection scope of the present invention is as the criterion when looking the appending claims person of defining.
Claims (9)
1. system that a dynamically interactive advertisement is provided on a communication network, this dynamically interactive advertisement is combined by advertisement interface and interactive program, and this system comprises:
One advertisement service system is stored a plurality of dynamically interactive advertisements;
One information providing system, store a hypertext, this hypertext comprises advertisement instruction, this advertisement instruction is to a dynamically interactive advertisement that should advertisement service system, when a user uses the interface via this this hypertext of communication network access by one, this dynamically interactive advertisement is fetched at this use interface, and shows the advertisement interface of this dynamically interactive advertisement;
One feedback statistical system;
Wherein, this advertising circle bread contains a picture, and this picture is divided into more than one the zone, for this user action is carried out choosing in a zone wherein, this interactive program is chosen action with this and is passed this feedback statistical system back, exports one first statistics by this feedback statistical system.
2. the system as claimed in claim 1, wherein this picture is an interactive picture.
3. the system as claimed in claim 1, wherein this first statistics comprises the statistics that is selected number of times in each zone.
4. the system as claimed in claim 1, wherein this information providing system comprises a website.
5. the system as claimed in claim 1, wherein this communication network comprises an internet.
6. the system as claimed in claim 1, wherein this hypertext comprises a webpage.
7. the system as claimed in claim 1, wherein this use interface comprises a browser.
8. the system as claimed in claim 1, wherein this interactive program further carries out a corresponding action, this respective action comprises the user is connected to an e-shop, when this user carries out a transaction in this e-shop, this e-shop reaches this feedback statistical system with the data of transaction, and this feedback statistical system is exported one second statistics.
9. system as claimed in claim 8, wherein this second statistics comprises the user finishes the number of times of transaction by this dynamically interactive advertisement statistics.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNB001339850A CN1137436C (en) | 2000-11-06 | 2000-11-06 | Dynamically interactive advertisement system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNB001339850A CN1137436C (en) | 2000-11-06 | 2000-11-06 | Dynamically interactive advertisement system |
Publications (2)
| Publication Number | Publication Date |
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| CN1353358A CN1353358A (en) | 2002-06-12 |
| CN1137436C true CN1137436C (en) | 2004-02-04 |
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| CNB001339850A Expired - Fee Related CN1137436C (en) | 2000-11-06 | 2000-11-06 | Dynamically interactive advertisement system |
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Families Citing this family (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN100466528C (en) * | 2004-02-20 | 2009-03-04 | 上海华龙信息技术开发中心 | Interconnected network web information issuing method |
| JP2009043119A (en) * | 2007-08-10 | 2009-02-26 | Fujifilm Corp | Web server system |
| CN108228639A (en) * | 2016-12-21 | 2018-06-29 | 天脉聚源（北京）科技有限公司 | A kind of automatic method and system to Load Image for webpage BANNER |
| CN107071527B (en) * | 2017-03-30 | 2020-06-26 | 北京奇艺世纪科技有限公司 | Interactive advertisement evaluation method and system |
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Granted publication date: 20040204 Termination date: 20111106 |