CN113723991A - Marketing article influence analysis processing method and device - Google Patents
Marketing article influence analysis processing method and device Download PDFInfo
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- CN113723991A CN113723991A CN202110913036.9A CN202110913036A CN113723991A CN 113723991 A CN113723991 A CN 113723991A CN 202110913036 A CN202110913036 A CN 202110913036A CN 113723991 A CN113723991 A CN 113723991A
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Abstract
The application discloses a method and a device for analyzing and processing influences of marketing articles, wherein the method comprises the following steps: receiving a forwarding request of a first user, wherein the forwarding request is received when the first user reads a marketing article by using a first application; acquiring link information used by a first application to display a marketing article; adding parameters of a first user to the link information of the marketing article according to the forwarding request to obtain new link information, wherein the parameters of the first user comprise: a user identification of a first user and an application identification of a first application; and forwarding and adding the new link message on the name of the first user, and saving the parameters of all the users included in the new link message. The method and the device solve the problem caused by the fact that the marketing article propagation path cannot be obtained in the prior art, effectively show the propagation path of the marketing article, and provide data support for enterprises to make better marketing plans.
Description
Technical Field
The application relates to the field of network marketing, in particular to a method and a device for analyzing and processing the influence of a marketing article.
Background
At present, marketing through a network is a mode of increasing exposure of many enterprises, and in the network marketing mode, promotion through marketing articles is one of the more common modes.
In the prior art, data such as reading amount of the article, forwarding amount of the article, collection amount of the article and the like can be generally seen in the background, but the data cannot intuitively reflect the propagation path of the marketing article, and it is very important for an enterprise to know the propagation path of the marketing article, which is beneficial for the enterprise to make a better marketing plan. No technique for understanding the propagation path of marketing articles is disclosed in the prior art.
Disclosure of Invention
The embodiment of the application provides a method and a device for analyzing and processing the influence of a marketing article, so as to at least solve the problem caused by the fact that the marketing article propagation path cannot be acquired in the prior art.
According to one aspect of the application, a method for analyzing and processing the influence of marketing articles is provided, which comprises the following steps: receiving a forwarding request of a first user, wherein the forwarding request is received when the first user reads a marketing article by using a first application; acquiring link information used by the first application to display the marketing article; adding the parameter of the first user to the link information of the marketing article according to the forwarding request to obtain new link information, wherein the parameter of the first user comprises: a user identification of the first user and an application identification of the first application; and forwarding and adding the new link message on the name of the first user, and saving the parameters of all the users included in the new link message.
Further, saving all the user parameters included in the new link information includes: acquiring a pre-configured special symbol, wherein the special symbol is used for spacing between the original network address and parameters of a user and for spacing between parameters of different users; acquiring parameters of all users included in the new link information according to the special symbols; and saving the parameters of all the users.
Further, the link information used by the first application to display the marketing article includes: an original network address of a source of the marketing article and parameters of a second user added to the original network address, the parameters of the second user including: an identification of the second user and an identification of a second application, the marketing article being forwarded by the second user from the second application onto the first application.
Further, after the marketing article is forwarded each time, the parameters of the users who forward the marketing article are added to the link information on the basis of keeping all the contents in the link information, and the parameters of all the users included in the link information after the parameters of the users are added are saved.
According to another aspect of the present application, there is also provided a marketing article influence analysis processing apparatus, including: the system comprises a receiving module, a sending module and a sending module, wherein the receiving module is used for receiving a forwarding request of a first user, and the forwarding request is received when the first user reads a marketing article by using a first application; the acquisition module is used for acquiring link information used by the first application for displaying the marketing article; an adding module, configured to add a parameter of the first user to the link information of the marketing article according to the forwarding request to obtain new link information, where the parameter of the first user includes: a user identification of the first user and an application identification of the first application; and the storage module is used for forwarding and adding the new link message on the name of the first user and storing the parameters of all the users included in the new link message.
Further, the saving module is configured to: acquiring a pre-configured special symbol, wherein the special symbol is used for spacing between the original network address and parameters of a user and for spacing between parameters of different users; acquiring parameters of all users included in the new link information according to the special symbols; and saving the parameters of all the users.
Further, the link information used by the first application to display the marketing article includes: an original network address of a source of the marketing article and parameters of a second user added to the original network address, the parameters of the second user including: an identification of the second user and an identification of a second application, the marketing article being forwarded by the second user from the second application onto the first application.
Further, after the marketing article is forwarded each time, the parameters of the users who forward the marketing article are added to the link information on the basis of keeping all the contents in the link information, and the parameters of all the users included in the link information after the parameters of the users are added are saved.
According to another aspect of the present application, there is also provided a processor for executing software, wherein the software is configured to perform the above method.
According to another aspect of the present application, there is also provided a memory for storing software for performing the above method.
In the embodiment of the application, a forwarding request received by a first user is adopted, wherein the forwarding request is received when the first user reads a marketing article by using a first application; acquiring link information used by the first application to display the marketing article; adding the parameter of the first user to the link information of the marketing article according to the forwarding request to obtain new link information, wherein the parameter of the first user comprises: a user identification of the first user and an application identification of the first application; and forwarding and adding the new link message on the name of the first user, and saving the parameters of all the users included in the new link message. The method and the device solve the problem caused by the fact that the marketing article propagation path cannot be obtained in the prior art, effectively show the propagation path of the marketing article, and provide data support for enterprises to make better marketing plans.
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The accompanying drawings, which are incorporated in and constitute a part of this application, illustrate embodiments of the application and, together with the description, serve to explain the application and are not intended to limit the application. In the drawings:
fig. 1 is a flowchart of a method for analyzing and processing the impact of marketing articles according to an embodiment of the present application.
Detailed Description
It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict. The present application will be described in detail below with reference to the embodiments with reference to the attached drawings.
It should be noted that the steps illustrated in the flowcharts of the figures may be performed in a computer system such as a set of computer-executable instructions and that, although a logical order is illustrated in the flowcharts, in some cases, the steps illustrated or described may be performed in an order different than presented herein.
In this embodiment, a method for analyzing and processing the influence of a marketing article is provided, and fig. 1 is a flowchart of a method for analyzing and processing the influence of a marketing article according to an embodiment of the present application, as shown in fig. 1, the flowchart includes the following steps:
step S102, receiving a forwarding request of a first user, wherein the forwarding request is received when the first user reads a marketing article by using a first application;
step S104, acquiring link information used by the first application to display the marketing article;
in an alternative embodiment, the link information used by the first application to display the marketing article includes: an original network address of a source of the marketing article and parameters of a second user added to the original network address, the parameters of the second user including: an identification of the second user and an identification of a second application, the marketing article being forwarded by the second user from the second application onto the first application. And after the marketing article is forwarded every time, increasing parameters of the user who forwards the marketing article in the link information on the basis of keeping all the contents in the link information, and storing the parameters of all the users included in the link information after the parameters of the users are increased.
In this alternative way, all forwarded user parameters can be added to the link.
Step S106, adding the parameter of the first user to the link information of the marketing article according to the forwarding request to obtain new link information, wherein the parameter of the first user comprises: a user identification of the first user and an application identification of the first application;
step S108, forwarding and adding the new link message on the name of the first user, and saving the parameters of all users included in the new link message.
In an alternative embodiment, special symbols may be used to space parameters between different users, in which alternative embodiment, pre-configured special symbols may be obtained, wherein the special symbols are used to space between the original network address and the parameters of the user and to space between the parameters of different users; acquiring parameters of all users included in the new link information according to the special symbols; and saving the parameters of all the users.
The method solves the problem caused by the fact that the marketing article propagation path cannot be obtained in the prior art, effectively shows the marketing article propagation path, and provides data support for enterprises to make better marketing plans.
In an embodiment that may optionally be added, the saving of the parameters of all users included in the link information after adding the parameters of the user includes: the parameters of all users in each link are saved as a piece of data.
As an embodiment that can be optionally added, when adding the user parameter, a sequence number may be added to the user parameter according to the sequence that the user adds to the link information. When storing all the user parameters, the serial number of each user parameter is also stored.
As another optionally added embodiment, the stored user parameters may be displayed in a manner of a fission map, where the fission map is in a circular ring shape, the center of the circular ring shape is the original network address of the marketing article, the first circular ring closest to the center circular ring is identification information of a user with sequence number 1, that is, identification information of all users with sequence number 1 is displayed on the first circular ring, identification information of all users with sequence number 2 is displayed on the second circular ring, and so on, and identification information of all users needing to be N is displayed on the nth circular ring. In this alternative embodiment the fission map is shown in a manner that uses a circular ring.
Optionally, a connecting line may be further added between the nth ring and the N-1 st ring, and a user of the nth ring connected by the connecting line reads the marketing article forwarded by the user on the N-1 st ring, and then forwards the marketing article.
The fission map may also be a bar map, wherein the top bar map is the original network address of the marketing article, the first bar map closest to the top bar map is the identification information of the user with the sequence number 1, that is, the identification information of all users with the sequence number 1 is displayed in the first bar map, the identification information of all users with the sequence number 2 is displayed in the nth bar map, and so on, and the identification information of all users needing to be N is displayed in the nth bar map. In this alternative embodiment fission is shown just as it is with the bar graph.
Optionally, the width of each bar graph is the same, and the length of each bar graph depends on the number of identification information (identification information of the user and/or identification information of the application) in the bar graph.
The colors on each bar graph or each ring are different, and each color represents identification information (identification information of a user and/or identification information of an application).
When the mouse moves to each color, the identification information of the user or the application corresponding to the color is displayed, and the number of times that the application forwards the marketing article together can be displayed by clicking the identification information of the application.
And counting the identification information of the user and the identification information of the application to obtain the user or the application with the most forwarding times. Meanwhile, the forwarding time can be counted, so that a time period for the marketing article to be forwarded most is obtained, and the time period is used as a time period for issuing the marketing article next time.
As another optional implementation, the application may also be displayed as a fission, where the fission map is in a circular ring shape, the center of the circle at the center of the circular ring shape is the application originally issued by the marketing article, the first circular ring closest to the center-most circular ring is the identification information of the application with the serial number 1, that is, the identification information of all applications with the serial number 1 is displayed on the first circular ring, the identification information of all applications with the serial number 2 is displayed on the second circular ring, and so on, and the identification information of all applications needing to be N is displayed on the nth circular ring. In this alternative embodiment the fracture map of the application is shown in the manner in which a circular ring is used.
Optionally, a connecting line may be further added between the nth ring and the N-1 st ring, and a user of the nth ring connected by the connecting line forwards the marketing article to the application on the N rings after reading the marketing article on the application on the N-1 st ring.
In a preferred embodiment, the first fission ring of the user identification information and the second fission ring of the application identification information may be displayed on the same page, and then the identification information of the user and the identification information of the application with the same serial number in the two fission rings are connected, and the identification information of the connected user and the identification information of the application are stored in the same data.
The fission map may also be a bar map, where the top bar map is an original application of the publication of the marketing article, the first bar map closest to the top bar map is identification information of an application with a sequence number of 1, that is, identification information of all applications with a sequence number of 1 is displayed in the first bar map, identification information of all applications with a sequence number of 2 is displayed in the nth bar map, and so on, and identification information of all applications needing to be N is displayed in the nth bar map. In this alternative embodiment fission is shown just as it is with the bar graph.
In this embodiment, an electronic device is provided, comprising a memory in which a computer program is stored and a processor configured to run the computer program to perform the method in the above embodiments.
The programs described above may be run on a processor or may also be stored in memory (or referred to as computer-readable media), which includes both non-transitory and non-transitory, removable and non-removable media, that implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
These computer programs may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks, and corresponding steps may be implemented by different modules.
In this embodiment, there is provided an apparatus called an analysis processing apparatus for influence of a marketing article, the apparatus including: the system comprises a receiving module, a sending module and a sending module, wherein the receiving module is used for receiving a forwarding request of a first user, and the forwarding request is received when the first user reads a marketing article by using a first application; the acquisition module is used for acquiring link information used by the first application for displaying the marketing article; an adding module, configured to add a parameter of the first user to the link information of the marketing article according to the forwarding request to obtain new link information, where the parameter of the first user includes: a user identification of the first user and an application identification of the first application; and the storage module is used for forwarding and adding the new link message on the name of the first user and storing the parameters of all the users included in the new link message.
The device and the method embodiment realize the same functions, the modules in the device correspond to the steps in the method, and the description is omitted here for brevity.
For example, the saving module is configured to: acquiring a pre-configured special symbol, wherein the special symbol is used for spacing between the original network address and parameters of a user and for spacing between parameters of different users; acquiring parameters of all users included in the new link information according to the special symbols; and saving the parameters of all the users.
Optionally, the link information used by the first application to display the marketing article includes: an original network address of a source of the marketing article and parameters of a second user added to the original network address, the parameters of the second user including: an identification of the second user and an identification of a second application, the marketing article being forwarded by the second user from the second application onto the first application. And after the marketing article is forwarded every time, increasing parameters of the user who forwards the marketing article in the link information on the basis of keeping all the contents in the link information, and storing the parameters of all the users included in the link information after the parameters of the users are increased.
The embodiment solves the problem caused by the fact that the marketing article propagation path cannot be obtained in the prior art, effectively shows the marketing article propagation path, and provides data support for enterprises to make better marketing plans.
The above are merely examples of the present application and are not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.
Claims (10)
1. A marketing article influence analysis processing method is characterized by comprising the following steps:
receiving a forwarding request of a first user, wherein the forwarding request is received when the first user reads a marketing article by using a first application;
acquiring link information used by the first application to display the marketing article;
adding the parameter of the first user to the link information of the marketing article according to the forwarding request to obtain new link information, wherein the parameter of the first user comprises: a user identification of the first user and an application identification of the first application;
and forwarding and adding the new link message on the name of the first user, and saving the parameters of all the users included in the new link message.
2. The method of claim 1, wherein saving all user parameters included in the new link information comprises:
acquiring a pre-configured special symbol, wherein the special symbol is used for spacing between the original network address and parameters of a user and for spacing between parameters of different users;
acquiring parameters of all users included in the new link information according to the special symbols;
and saving the parameters of all the users.
3. The method of claim 1, wherein the link information used by the first application to display the marketing article comprises: an original network address of a source of the marketing article and parameters of a second user added to the original network address, the parameters of the second user including: an identification of the second user and an identification of a second application, the marketing article being forwarded by the second user from the second application onto the first application.
4. The method according to any one of claims 1 to 3, wherein after each forwarding of the marketing article, parameters of users who forward the marketing article are added to the link information on the basis of keeping all contents in the link information, and parameters of all users included in the link information after the parameters of the users are added are saved.
5. An apparatus for analyzing and processing the impact of a marketing article, comprising:
the system comprises a receiving module, a sending module and a sending module, wherein the receiving module is used for receiving a forwarding request of a first user, and the forwarding request is received when the first user reads a marketing article by using a first application;
the acquisition module is used for acquiring link information used by the first application for displaying the marketing article;
an adding module, configured to add a parameter of the first user to the link information of the marketing article according to the forwarding request to obtain new link information, where the parameter of the first user includes: a user identification of the first user and an application identification of the first application;
and the storage module is used for forwarding and adding the new link message on the name of the first user and storing the parameters of all the users included in the new link message.
6. The apparatus of claim 5, wherein the saving module is configured to:
acquiring a pre-configured special symbol, wherein the special symbol is used for spacing between the original network address and parameters of a user and for spacing between parameters of different users;
acquiring parameters of all users included in the new link information according to the special symbols;
and saving the parameters of all the users.
7. The apparatus of claim 5, wherein the link information used by the first application to display the marketing article comprises: an original network address of a source of the marketing article and parameters of a second user added to the original network address, the parameters of the second user including: an identification of the second user and an identification of a second application, the marketing article being forwarded by the second user from the second application onto the first application.
8. The apparatus according to any one of claims 5 to 7, wherein after each forwarding of the marketing article, a parameter of a user who forwards the marketing article is added to the link information on the basis of keeping all contents in the link information, and the parameters of all users included in the link information after the parameter of the user is added are saved.
9. A processor configured to execute software, wherein the software is configured to perform the method of any one of claims 1 to 4.
10. A memory for storing software, wherein the software is configured to perform the method of any one of claims 1 to 4.
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| Application Number | Priority Date | Filing Date | Title |
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| CN202110913036.9A CN113723991B (en) | 2021-08-10 | 2021-08-10 | Marketing article influence analysis processing method and device |
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| CN202110913036.9A CN113723991B (en) | 2021-08-10 | 2021-08-10 | Marketing article influence analysis processing method and device |
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| CN113723991B (en) | 2024-04-19 |
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