CN113596595A

CN113596595A - Information interaction method and device

Info

Publication number: CN113596595A
Application number: CN202110871362.8A
Authority: CN
Inventors: 陈国庆
Original assignee: Beijing QIYI Century Science and Technology Co Ltd
Current assignee: Beijing QIYI Century Science and Technology Co Ltd
Priority date: 2021-07-30
Filing date: 2021-07-30
Publication date: 2021-11-02

Abstract

The embodiment of the invention provides an information interaction method and device. The information interaction method is applied to an information receiving end and comprises the following steps: in the display process of an interactive interface of multimedia content, receiving a navigation instruction aiming at the interactive interface sent by an information sending end, wherein at least one interactive option is displayed in the interactive interface, each interactive option corresponds to an access identifier of a content segment to be played, and the navigation instruction is used for selecting a target interactive option from the at least one interactive option; determining an access identifier corresponding to a target interaction option selected by the navigation instruction as a target access identifier corresponding to the interaction interface; and responding to a multimedia content acquisition instruction sent by the information sending end, acquiring a content segment indicated by the target access identifier corresponding to the interactive interface, and playing the acquired content segment. Therefore, the multimedia content belonging to the interactive type can be effectively played through the scheme.

Description

Information interaction method and device

Technical Field

The invention relates to the technical field of internet, in particular to an information interaction method and device.

Background

Interactive type multimedia content is composed of a plurality of content segments, such as: the interactive video is composed of a plurality of video segments. When the interactive video is played, when one video segment of the interactive video is played to a preset interactive moment, options for displaying different scenarios, visual angles and other contents are generated. The user can select different options according to own preference, so as to watch the next video clip meeting own requirements. Compared with the traditional video, the new playing style provided by the interactive video provides more interactive elements for audiences, and is increasingly favored by more and more users.

Therefore, it is an urgent problem to solve how to effectively play multimedia contents belonging to an interactive type in a scene requiring multi-device interaction, such as on-demand or screen projection.

Disclosure of Invention

The embodiment of the invention aims to provide an information interaction method and device so as to effectively play multimedia contents belonging to an interaction type. The specific technical scheme is as follows:

in a first aspect, an embodiment of the present invention provides an information interaction method, which is applied to an information receiving end, and the method includes:

in the display process of an interactive interface of multimedia content, receiving a navigation instruction aiming at the interactive interface sent by an information sending end, wherein at least one interactive option is displayed in the interactive interface, each interactive option corresponds to an access identifier of a content segment to be played, and the navigation instruction is used for selecting a target interactive option from the at least one interactive option;

determining an access identifier corresponding to a target interaction option selected by the navigation instruction as a target access identifier corresponding to the interaction interface;

and responding to a multimedia content acquisition instruction sent by the information sending end, acquiring a content segment indicated by the target access identifier corresponding to the interactive interface, and playing the acquired content segment.

In a second aspect, an embodiment of the present invention provides an information interaction method, which is applied to an information receiving end, and the method includes:

and responding to a multimedia content acquisition instruction sent by the information sending end, acquiring a content segment indicated by the target access identifier corresponding to the interactive interface, and sending the acquired content segment to display equipment so that the display equipment plays the received content segment.

In a third aspect, an embodiment of the present invention provides an information interaction system, including an analog remote controller and a television set TV;

the simulation remote controller is used for sending a navigation instruction aiming at an interactive interface of multimedia contents to the TV in the display process of the interactive interface, wherein at least one interactive option is displayed in the interactive interface, each interactive option corresponds to an access identifier of a content segment to be played, and the navigation instruction is used for selecting a target interactive option from the at least one interactive option;

the TV is used for receiving a navigation instruction aiming at the interactive interface and sent by a simulation remote controller; determining an access identifier corresponding to a target interaction option selected by the navigation instruction as a target access identifier corresponding to the interaction interface; and responding to a multimedia content acquisition instruction sent by the information sending end, acquiring a content segment indicated by the target access identifier corresponding to the interactive interface, and playing the acquired content segment.

In a fourth aspect, an embodiment of the present invention provides an information interaction system, including an analog remote controller, a screen projection signal receiver, and a display;

the simulation remote controller is used for sending a navigation instruction aiming at an interactive interface to the screen projection signal receiver in the display process of the interactive interface of the multimedia content, wherein at least one interactive option is displayed in the interactive interface, each interactive option corresponds to an access identifier of a content segment to be played, and the navigation instruction is used for selecting a target interactive option from the at least one interactive option;

the screen projection signal receiver is used for receiving a navigation instruction which is sent by the simulation remote controller and aims at the interactive interface; determining an access identifier corresponding to a target interaction option selected by the navigation instruction as a target access identifier corresponding to the interaction interface; responding to a multimedia content acquisition instruction sent by the information sending end, acquiring a content segment indicated by a target access identifier corresponding to the interactive interface, and sending the acquired content segment to a display;

the display is used for displaying the received content segments.

In a fifth aspect, an embodiment of the present invention provides an information interaction system, including an entity remote controller and a television set TV;

the information sending end is used for sending a navigation instruction aiming at an interactive interface to the TV in the display process of the interactive interface of the multimedia content, wherein at least one interactive option is displayed in the interactive interface, each interactive option corresponds to an access identifier of a content segment to be played, and the navigation instruction is used for selecting a target interactive option from the at least one interactive option;

the TV is used for receiving a navigation instruction aiming at the interactive interface sent by the entity remote controller; determining an access identifier corresponding to a target interaction option selected by the navigation instruction as a target access identifier corresponding to the interaction interface; and responding to a multimedia content acquisition instruction sent by the information sending end, acquiring a content segment indicated by the target access identifier corresponding to the interactive interface, and playing the acquired content segment.

In a sixth aspect, an embodiment of the present invention provides an information interaction system, including an entity remote controller, a screen projection signal receiver, and a display;

the entity remote controller is used for sending a navigation instruction aiming at an interactive interface to the screen projection signal receiver in the display process of the interactive interface of the multimedia content, wherein at least one interactive option is displayed in the interactive interface, each interactive option corresponds to an access identifier of a content segment to be played, and the navigation instruction is used for selecting a target interactive option from the at least one interactive option;

the screen projection signal receiver is used for receiving a navigation instruction aiming at the interactive interface sent by the entity remote controller; determining an access identifier corresponding to a target interaction option selected by the navigation instruction as a target access identifier corresponding to the interaction interface; responding to a multimedia content acquisition instruction sent by the information sending end, acquiring a content segment indicated by a target access identifier corresponding to the interactive interface, and sending the acquired content segment to a display;

the display is used for displaying the received content segments.

In a seventh aspect, an embodiment of the present invention provides an information interaction apparatus, which is applied to an information receiving end, where the apparatus includes:

the multimedia content playing system comprises a first receiving module, a first display module and a second receiving module, wherein the first receiving module is used for receiving a navigation instruction aiming at an interactive interface sent by an information sending end in the display process of the interactive interface of multimedia content, at least one interactive option is displayed in the interactive interface, each interactive option corresponds to an access identifier of a content segment to be played, and the navigation instruction is used for selecting a target interactive option from the at least one interactive option;

the first determining module is used for determining an access identifier corresponding to a target interaction option selected by the navigation instruction, and the access identifier is used as a target access identifier corresponding to the interaction interface;

and the first processing module is used for responding to a multimedia content acquisition instruction sent by the information sending end, acquiring a content segment indicated by the target access identifier corresponding to the interactive interface, and playing the acquired content segment.

In an eighth aspect, an embodiment of the present invention provides an information interaction apparatus, which is applied to an information receiving end, where the apparatus includes:

the second receiving module is used for receiving a navigation instruction aiming at an interactive interface sent by an information sending end in the display process of the interactive interface of the multimedia content, wherein at least one interactive option is displayed in the interactive interface, each interactive option corresponds to an access identifier of a content segment to be played, and the navigation instruction is used for selecting a target interactive option from the at least one interactive option;

the second determining module is used for determining an access identifier corresponding to a target interaction option selected by the navigation instruction, and the access identifier is used as a target access identifier corresponding to the interaction interface;

and the second processing module is used for responding to a multimedia content acquisition instruction sent by the information sending end, acquiring a content segment indicated by the target access identifier corresponding to the interactive interface, and sending the acquired content segment to the display equipment so as to enable the display equipment to play the received content segment.

In a ninth aspect, an embodiment of the present invention provides an electronic device, including a processor, a communication interface, a memory, and a communication bus, where the processor and the communication interface complete communication between the memory and the processor through the communication bus;

a memory for storing a computer program;

and the processor is used for realizing the steps of any information interaction method when executing the program stored in the memory.

In a tenth aspect, an embodiment of the present invention provides a computer-readable storage medium, where a computer program is stored in the computer-readable storage medium, and the computer program, when executed by a processor, implements the steps of any one of the information interaction methods described above.

In the scheme provided by the embodiment of the invention, in the display process of the interactive interface of the multimedia content, a navigation instruction aiming at the interactive interface sent by an information sending end is received, and an access identifier corresponding to a target interactive option selected by the navigation instruction is determined and is used as a target access identifier corresponding to the interactive interface; and then, in response to a multimedia content acquisition instruction sent by the information sending end, acquiring a content segment indicated by the target access identifier corresponding to the interactive interface, and playing the acquired content segment. According to the scheme, the interactive interface can be displayed according to the multimedia content, in the display process of the interactive interface, the access identification of the selected target interactive option can be determined based on the navigation instruction sent by the information sending end, and then the multimedia content is played based on the access identification of the target interactive option. Therefore, the multimedia content belonging to the interactive type can be effectively played through the scheme.

Drawings

In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below.

Fig. 1 is a flowchart of an information interaction method according to an embodiment of the present invention;

fig. 2 is a flowchart of an information interaction method according to an embodiment of the present invention;

FIG. 3 is a schematic diagram of an information interaction method according to an embodiment of the present invention;

FIG. 4 is a flowchart of another information interaction method according to an embodiment of the present invention;

FIG. 5 is a flowchart of another information interaction method according to an embodiment of the present invention;

fig. 6 is a schematic structural diagram of an information interaction system according to an embodiment of the present invention;

FIG. 7 is a schematic structural diagram of another information interaction system according to an embodiment of the present invention;

FIG. 8 is a schematic structural diagram of another information interaction system according to an embodiment of the present invention;

FIG. 9 is a schematic structural diagram of another information interaction system according to an embodiment of the present invention;

fig. 10 is a schematic structural diagram of an information interaction apparatus according to an embodiment of the present invention;

FIG. 11 is a schematic structural diagram of another information interaction device according to an embodiment of the present invention;

fig. 12 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.

Detailed Description

The following describes a technical solution of an embodiment of the present invention with reference to the drawings in the embodiment of the present invention.

Interactive type multimedia content is composed of a plurality of content segments, such as: the interactive video is composed of a plurality of video segments. When the interactive video is played, when one video segment of the interactive video is played to a preset interactive moment, interactive options for displaying different scenarios, visual angles and other contents are generated. Therefore, the user can select different options according to own preference, so as to watch the next video clip meeting own requirements. Compared with the traditional video, the new playing style provided by the interactive video provides more interactive elements for audiences, and is increasingly favored by more and more users.

The following takes an interactive drama (i.e., interactive video) as an example, and further describes the interactive type of multimedia content:

the interactive drama is a new playing style, and is popular with more and more users due to more interactive elements with audiences. In the prior art, the process of playing an interactive drama at a mobile phone end or a computer end includes: when a certain node of the interactive drama is played, prompting a user to select a branch scenario; the user can select different branch scenarios; if the selection is overtime, playing a default branching scenario; when the user wishes to review, the historical story line is provided according to the current branch and the user can select the historical node to review. In addition, in the interactive drama, a complete video is divided into a plurality of video segments according to the scenario branches in principle; and the player plays part of different videos according to different branch options selected by the user. Therefore, the main difference between the playing of interactive dramas and ordinary videos is divided into two parts:

1. a video source part:

the normal video is composed of a video, and the player acquires a stream address and plays the stream address. The address does not change.

The interactive play is composed of a plurality of video segments, and after one segment is played, the next segment is played according to the selection of a user.

2. And an interactive interaction part:

normal video is without interactive interaction.

The screen projection function of the mobile phone is used as an important means for turning a small screen to a large screen. The screen projection of the interactive drama is realized, and a new vitality can be brought to the interactive drama.

The existing screen projection mode is as follows: generally, after a video stream playing address or a video ID of a common video is delivered to a TV (television) at a mobile phone terminal, the TV normally plays the common video. And, the broadcast Control instruction is sent through an HTTP (HyperText Transfer Protocol) or TCP (Transmission Control Protocol) signaling channel to complete the broadcast Control operations such as controlling the broadcast progress and pausing.

Therefore, the mobile phone end and the TV have no interactive interaction process, and then the user interaction in the interactive scenario cannot be completed. That is, the interactive drama cannot be played effectively in the prior art. Moreover, according to the introduction of the interactive drama, three problems are involved in screen projection: the problem of the change of the id of the video segment of the same interactive drama, the interaction of the branching plot selection and the ability of reviewing the story line nodes.

In summary, it is an urgent problem to solve how to effectively play multimedia content belonging to an interactive type in a scene requiring multi-device interaction, such as on-demand or screen projection.

In order to effectively play multimedia content belonging to an interactive type in a scene requiring multi-device interaction such as on-demand or screen projection, the embodiment of the invention provides an information interaction method.

The information interaction method provided by the embodiment of the invention can be applied to an information receiving terminal, wherein the information receiving terminal is equipment with a multimedia content playing function. Illustratively, the information receiving end may be a TV or other multimedia playing device, and so on.

In addition, the multimedia content mentioned in the embodiment of the present invention is an interactive content, which is composed of a plurality of content segments. The multimedia content mentioned in the embodiment of the present invention may be, for example, interactive video, or interactive audio. Wherein the interactive video is composed of a plurality of video segments; when the interactive video is played, when one video segment of the interactive video is played to a preset interactive moment, options for displaying contents such as different scenarios, visual angles and the like are generated; therefore, the user can select different options according to own preference, so as to watch the next video clip meeting own requirements. The composition and interaction mode of the interactive audio are the same as those of the interactive video, and are not described herein again.

Specifically, the information interaction method provided in the embodiment of the present invention is applied to an information receiving end, and may include the following steps:

According to the scheme, the interactive interface is displayed according to the multimedia content, in the display process of the interactive interface, the access identification of the selected target interactive option can be determined based on the navigation instruction sent by the information sending end, and then the multimedia content is played based on the access identification of the target interactive option. Therefore, the multimedia content belonging to the interactive type can be effectively played through the scheme.

An information interaction method provided by the embodiment of the invention is described below with reference to the accompanying drawings.

As shown in fig. 1, an information interaction method provided in an embodiment of the present invention may include the following steps:

s101, in the display process of an interactive interface of multimedia content, receiving a navigation instruction aiming at the interactive interface sent by an information sending end, wherein at least one interactive option is displayed in the interactive interface, each interactive option corresponds to an access identifier of a content segment to be played, and the navigation instruction is used for selecting a target interactive option from the at least one interactive option;

when a user needs to play on demand or screen a multimedia content, the user can operate the information sending end to play on demand or screen the multimedia content at the information receiving end. In the process of on-demand or screen-projection playing of multimedia content, because the multimedia content is interactive content, when a designated content segment is played to a preset interactive time, an interactive interface of the multimedia content can be displayed, and at least one interactive option can be displayed in the interactive interface, wherein the at least one interactive option can represent different scenarios, different viewing angles and the like.

In this way, in the display process of the interactive interface of the multimedia content, a user can send a navigation instruction aiming at the interactive interface to an information receiving end by operating an information sending end so as to realize the selection of interactive options, namely, the user selects different contents such as plots or videos according to own preference; correspondingly, the information receiving end can receive the navigation instruction aiming at the interactive interface sent by the information sending end. In addition, it can be understood that the designated content segment and the preset interaction time are preset for the interaction of the multimedia content according to the actual situation.

For example, in one implementation, an interactive interface of multimedia content may be presented at the information receiving end; at this time, in the process of displaying the interactive interface of the multimedia content, a navigation instruction which is sent by the information sending end and aims at the interactive interface displayed by the information receiving end is received. At this time, the information sending end can only be used as a sender of the navigation instruction, and not as a display side of the interactive interface.

Moreover, in order to realize interaction, interaction information can be set for the multimedia content in advance, and the interaction information comprises: the at least one interactive option and the access identifier corresponding to each interactive option. Since the number of the designated content segments can be multiple, the interaction information of the multimedia content can include interaction information of multiple designated content segments, and the interaction information of each designated content segment can include interaction options and corresponding access identifiers. In addition, the interactive information of different specified content segments can be distinguished through segment identifiers; the interactive information of different appointed content segments can be coded to obtain different codes, so that the interactive information of different appointed content segments can be distinguished through different codes. Certainly, the interaction information of the multimedia content may further include a preset interaction time corresponding to the designated content segment, so that when the designated content segment is played to the corresponding preset interaction time, an interaction interface including at least one interaction option of the designated content segment may be displayed.

It should be noted that the interactive information of the multimedia content may be downloaded from the interactive background by the information receiving end. The interaction information can be recorded in a script file, and the script file can be used as a data script of the multimedia content and is stored in the interaction background; correspondingly, the information receiving end can download the data script of the multimedia content from the interactive background, so that the data script is analyzed to obtain the interactive information. In addition, the information receiving end can obtain the interactive information of the multimedia content from the interactive background when the multimedia content is played or the playing instruction of the multimedia content is played.

In addition, the specific form of the information sending end can be various. Illustratively, the information sending end can be an analog remote controller or an entity remote controller. For example, the simulated remote controller may be a smart phone or other equipment with a screen-casting or on-demand function, and the information receiving end is controlled through a simulated remote controller interface displayed by the simulated remote controller during on-demand or screen-casting, that is, a user operates the simulated remote interface, so that the smart phone or other equipment with the screen-casting or on-demand function sends a navigation instruction to the information receiving end. The simulation remote controller can be an infrared remote controller, and the information receiving end is controlled through the up-down left-right remote control instructions of the infrared remote controller, wherein each instruction in the up-down left-right remote control instructions is a navigation instruction.

In addition, the interactive interface of the multimedia content may be an interactive floating layer (also referred to as an interactive floating layer), an interactive popup window, and the like, which is not limited in the embodiment of the present invention. And when the interactive interface is displayed, the interactive interface can be generated based on the description information such as drawing styles, transition and disappearance animations, clicking messages and the like. The description information about the interactive interface can be recorded in the form of a script file, and the script file for recording the description information about the interactive interface can be used as an interactive script of the multimedia content. In specific application, the interactive script can be obtained in different ways, for example, the interactive script can be preset at an information receiving end for displaying an interactive interface, so that the information receiving end can directly obtain the interactive script from the local when the multimedia content is played; or, the interactive script can be downloaded from an interactive background when the interactive information of the multimedia information is downloaded at the information receiving end.

It is to be understood that the access identifier of any content segment is an identifier that uniquely identifies the content segment, and the specific content of the content segment may be obtained by using the access identifier of the content segment, and the access identifier may be, for example, a download address of the content segment or a segment identifier of the content segment, but is not limited thereto.

S102, determining an access identifier corresponding to a target interaction option selected by the navigation instruction as a target access identifier corresponding to the interaction interface;

after receiving the navigation instruction, the information receiving end can respond to the navigation instruction to determine the access identifier corresponding to the target interaction option selected by the navigation instruction, and then play the content segment associated with the selected interaction option for the user based on the determined access identifier.

For example, the determining an access identifier corresponding to a target interaction option selected by the navigation instruction, as a target access identifier corresponding to the interaction interface, may include:

searching for an access identifier corresponding to a target interaction option selected by the navigation instruction from the interaction information of the multimedia content, and taking the access identifier as a target access identifier corresponding to the interaction interface;

the interaction information comprises the at least one interaction option and an access identifier corresponding to each interaction option.

S103, responding to a multimedia content acquisition instruction sent by the information sending end, acquiring a content segment indicated by the target access identifier corresponding to the interactive interface, and playing the acquired content segment.

After determining the target access identifier corresponding to the interactive interface, the information receiving end may respond to the multimedia content obtaining instruction sent by the information sending end after receiving the multimedia content obtaining instruction sent by the information sending end, so as to obtain the content segment indicated by the target access identifier corresponding to the interactive interface, and play the obtained content segment. Therefore, the effective playing of the interactive multimedia content is realized through the multi-device interaction of the information sending end and the information receiving end.

The multimedia content acquisition instruction is used for indicating an information receiving end to acquire segment content of the multimedia content; for example, the multimedia acquiring instruction may be an instruction sent to the information receiving end after the information sending end sends the navigation instruction; of course, the multimedia obtaining instruction may be sent to the information receiving end while the information sending end sends the navigation instruction to the information receiving end.

In addition, after the acquired content segment is played, the interactive interface of the multimedia content can be closed. It should be noted that the closing effect of the interactive interface of the multimedia content when closing may exist in multiple presentation forms, for example, fading gradually from the playing picture of the multimedia content, or exiting the playing picture of the multimedia content by scrolling, rotating, moving, or the like.

For better understanding, the following description of the present solution is made with reference to specific examples:

illustratively, the interactive interface includes three interactive options, which are option a, option B and option C, where option a corresponds to the access identifier of the content segment to be played a1, option B corresponds to the access identifier of the content segment to be played B1, and option C corresponds to the access identifier of the content segment to be played C1.

And after receiving the navigation instruction of the information sending end, the information receiving end jumps to the content segment to be played corresponding to the corresponding interactive option. For example, if the navigation instruction is to select option a as the target interaction option, the content segment a1 to be played corresponding to option a is skipped to according to the access identifier corresponding to option a. And displaying and playing the content segment A1 at the information receiving end.

Optionally, in another embodiment of the present invention, on the premise that an information receiving end displays an interactive interface with multimedia content, the interactive interface with multimedia content may also be displayed at the information sending end; correspondingly, as shown in fig. 2, the information interaction method provided in the embodiment of the present invention may further include the following steps S104 to S105:

s104, receiving an interactive instruction aiming at the interactive interface, which is sent by the information sending end, wherein the interactive instruction aiming at the interactive interface carries an auxiliary access identifier, and the auxiliary access identifier is as follows: the information sending end selects an access identifier corresponding to the interaction option through the interaction interface of the information sending end;

considering that the operation habits of different users are different during the on-demand or screen-projection process of multimedia contents, for example: some user habits operate at the information receiving end, and some user habits operate at the information sending end, so in order to further better match the user habits, thereby facilitating the flexible operation of the user, when the appointed content segment is played to the preset interaction time, the information receiving end displays the interaction interface of the multimedia content, and the information sending end can also display the interaction interface of the multimedia content. Therefore, the user can select the interactive options in the interactive interface displayed by the information receiving end and can also select the interactive options in the interactive interface displayed by the information sending end. Based on the thought, the user can select the interactive option for the interactive interface displayed by the information sending end, so that the information sending end can send an interactive instruction aiming at the interactive interface to the information receiving end in the display process of the interactive interface of the multimedia content; correspondingly, the information receiving end may receive the interactive instruction for the interactive interface sent by the information sending end, and then perform the subsequent step S105. It can be understood that, because the information sending end needs to display an interactive interface of the multimedia content, in this embodiment, the information sending end may be an analog remote controller having a display function, for example: provided is a smart phone. In addition, in order to realize the presentation of the interactive interface of the multimedia content at the information sending end, the information receiving end can send notification information to the information sending end while presenting the interactive interface of the designated content segment, so that the information sending end can present the interactive interface of the multimedia content based on the interactive information of the multimedia content, namely the interactive interface of the designated content segment. It should be noted that the interactive interface displayed at the information receiving end and the interactive interface displayed at the information receiving end belong to the same interface because they include the same interactive options; of course, due to the size difference of the display screens, the interactive interface displayed at the information receiving end and the interactive interface displayed at the information receiving end may have a difference in interface design.

In addition, optionally, in an implementation manner, the determining, by the information sending end, the auxiliary access identifier may include:

determining the interaction options selected through the self interaction interface;

determining an access identifier corresponding to the selected interactive option as an auxiliary access identifier based on the interactive information of the multimedia content;

There are various ways for the information sending end to obtain the interactive information of the multimedia content. For example, in an implementation manner, the interaction information of the multimedia content may be information that is directly acquired and stored from an interaction background request when the information sending end indicates to the information receiving end to screen or request the multimedia content. For example, in another implementation manner, the interaction information of the multimedia content may be information downloaded at a designated download address forwarded from an information receiving end; the appointed download address is a download address used by the information receiving end when the interactive information of the multimedia content is downloaded from the interactive background.

Furthermore, the information sending end may also generate the interactive interface based on the description information such as the drawing style, transition and disappearance animation, click message, and the like. When the description information is recorded in the interactive script, the information sending end can obtain the interactive script in different modes, illustratively, the interactive script can be preset at the information sending end, so that the interactive interface is displayed through the preset interactive script when the interactive interface needs to be displayed; of course, it is also reasonable to download the interactive script from the interactive background when downloading the interactive information.

In addition, in specific application, a script file packet of multimedia content can be stored in advance in the interaction background, the script file packet can comprise one data script and two interaction scripts, and the interaction information of the multimedia content is recorded in the one data script; and one of the two interactive scripts is the interactive script suitable for the information receiving end, and the other is the interactive script suitable for the information sending end. In addition, in order to facilitate the information sending end and the information receiving end to download the required contents, the script file packet can be split into a first script file packet and a second script file packet, wherein the first script file packet contains a data script and an interactive script applicable to the information receiving end, and the second script file packet contains a data script and an interactive script applicable to the information sending end.

S105, responding to a multimedia content acquisition instruction sent by the information sending end, acquiring a content segment corresponding to the auxiliary access identifier, and playing the content segment indicated by the auxiliary access identifier.

The multimedia content acquisition instruction is used for indicating an information receiving end to acquire the fragment content of the multimedia content. For example, the multimedia obtaining instruction may be an instruction sent to the information receiving end after the information sending end sends the interactive instruction for the interactive interface; of course, the multimedia obtaining instruction may be sent to the information receiving end while the information sending end sends the interactive instruction for the interactive interface to the information receiving end.

In addition, after the acquired content segments are played, the interactive interfaces of the multimedia content of the information receiving end and the information sending end can be closed. It should be noted that the closing effect of the interactive interface of the multimedia content when closed may have a plurality of presentation forms, for example, gradually fade and disappear from the playing picture of the multimedia content, or exit the playing picture of the multimedia content by scrolling, rotating, moving, and the like.

It is emphasized that steps S101-S103, and steps S104-S105, do not have a strict order of execution; that is to say, in the process of displaying the interactive interface of the multimedia content, if a navigation instruction for the interactive interface sent by the information sending end is received, the subsequent processing process is performed based on the received navigation instruction; and if receiving an interactive instruction aiming at the interactive interface sent by the information sending end, carrying out subsequent processing based on the received interactive instruction.

In the embodiment, for multimedia content, interactive interfaces of the multimedia content are displayed at an information receiving end and an information sending end; in addition, in the display process of the interactive interface of the information receiving end, the access identifier of the selected target interactive option can be determined based on the navigation instruction sent by the information sending end, and then the multimedia content is played based on the access identifier of the target interactive option; or, in the display process of the interactive interface of the information sending end, receiving an interactive instruction aiming at the interactive interface and sent by the information sending end, responding to a multimedia content acquisition instruction sent by the information sending end, acquiring a content segment corresponding to the auxiliary access identifier, and playing the content segment indicated by the auxiliary access identifier. Therefore, the multimedia content belonging to the interactive type can be effectively played through the scheme; in addition, because the information sending end and the information receiving end can both display the interactive interface with the multimedia content, the user can flexibly select the interactive interface at the information sending end or the information receiving end for interaction according to the self requirement.

Optionally, based on the above-mentioned embodiment shown in fig. 2, in another embodiment of the present invention, the step S102 may include:

step A1, if the interactive instruction for the interactive interface is not received when the navigation instruction is received, determining an access identifier corresponding to a target interactive option selected by the navigation instruction as a target access identifier corresponding to the interactive interface;

correspondingly, in the above S105, in response to the multimedia content obtaining instruction sent by the information sending end, obtaining the content segment corresponding to the auxiliary access identifier may include:

step B1, if the target access identifier corresponding to the interactive interface is not determined when the interactive instruction for the interactive interface is received, acquiring the content segment corresponding to the auxiliary access identifier in response to the multimedia content acquisition instruction sent by the information sending end.

Because the information sending end and the information receiving end can both display the interactive interface with the multimedia content, the user can select the interactive option from the interactive interface displayed by the information sending end and also can select the interactive option from the information receiving end. In view of the problem that, for an interactive interface, an information receiving end performs interactive response not only for a navigation instruction, but also for an interactive instruction, frequent slicing and fragment switching are mixed. That is, if the navigation instruction is received first and then the interactive instruction is received, the navigation instruction is responded, and the interactive instruction is not responded; and if the interactive instruction is received firstly and then the navigation instruction is received, responding to the interactive instruction and not responding to the navigation instruction.

Illustratively, in one implementation, the interactive interface has an interface identifier; the interactive instruction also carries an interface identifier of the interactive interface;

the step a1 may specifically include:

if the interactive instruction carrying the interface identifier is not received when the navigation instruction is received, determining an access identifier corresponding to a target interactive option selected by the navigation instruction as a target access identifier corresponding to the interactive interface;

the step B1 may specifically include:

and if the target access identifier corresponding to the interactive interface with the interface identifier is not determined when the interactive instruction for the interactive interface is received, responding to a multimedia content acquisition instruction sent by the information sending end to acquire a content segment corresponding to the auxiliary access identifier.

For the same appointed content segment, the interactive interfaces displayed at the information sending end and the information receiving end are the same interface, so that whether the navigation instruction and the interactive instruction are the same interactive interface can be distinguished in a mode of interface identification of the interactive interface, and whether the navigation instruction or the interactive instruction is responded is further determined.

The generation manner of the interface identifier of the interactive interface may be various, and the embodiment of the present invention is not particularly limited. Illustratively, combining the identifier of the data script with the timestamp information when the interactive interface is displayed to obtain the interface identifier of the interactive interface; or combining the segment identification of the currently played content segment with the timestamp information when the interactive interface is displayed to obtain the interface identification of the interactive interface; or, the segment identifier of the currently played content segment is used as the interface identifier of the interactive interface.

The scheme provided by the embodiment can effectively play the multimedia content belonging to the interactive type; moreover, users can flexibly select the interactive interface at the information sending end or the information receiving end for interaction according to the requirements of the users, and the problems of frequent slicing and disordered segment switching caused by interactive response of the information receiving end aiming at the navigation instruction and interactive response aiming at the interactive instruction can be avoided.

Optionally, in another embodiment of the present invention, based on the content of any one of the above embodiments, the method further includes:

step C1, in the process of displaying the interactive interface of the multimedia content, if any instruction for the interactive interface sent by the information sending end is not received within a predetermined time period, taking the access identifier corresponding to the default interactive option in the plurality of interactive options as the target access identifier corresponding to the interactive interface, and triggering the step of obtaining the content segment indicated by the target access identifier in response to the multimedia content obtaining instruction sent by the information sending end.

In the process of displaying the interactive interface of the multimedia content, if the user does not perform any operation on the interactive interface for some reasons, the information receiving end cannot receive any instruction aiming at the interactive interface and sent by the information sending end. For example: the user is unfamiliar with the interactive content and may not be aware of the interaction with the information receiving end or the information sending end, so that no operation is performed on the interactive interface; or, the user is currently busy with other transactions, and has no time to send any operation to the information receiving end or the information sending end, so that no operation is performed on the interactive interface.

At this time, in order to continue playing the multimedia content and ensure the continuity of playing, an access identifier corresponding to a default interactive option in the multiple interactive options may be used as a target access identifier corresponding to the interactive interface, and the step of acquiring the content segment indicated by the target access identifier in response to the multimedia content acquisition instruction sent by the information sending end is triggered. In this way, effective playing of multimedia content belonging to the interactive type can be ensured when the user does not actively select the interactive option. The default interaction option may be selected according to an actual situation, which is not limited in the embodiment of the present invention.

It should be noted that, if only an information receiving end displays an interactive interface with multimedia content, at this time, if a navigation instruction for the interactive interface, which is sent by the information sending end, is not received within a predetermined time period, an access identifier corresponding to a default interactive option in the plurality of interactive options is used as a target access identifier corresponding to the interactive interface. If the information receiving end and the information sending end both display interactive interfaces of multimedia contents, and at the moment, if a navigation instruction and an interactive instruction which are sent by the information sending end and aim at the interactive interfaces are not received within a preset time period, an access identifier corresponding to a default interactive option in the interactive options is used as a target access identifier corresponding to the interactive interface.

In addition, the predetermined time period may be set according to actual conditions on the premise that sufficient time is reserved for the user to operate the interactive interface, and the predetermined time period may be 15s, 16s, 20s and the like. In addition, in order to achieve a better prompt effect, the countdown of the interactive interface for the multimedia content can be started and displayed at the same time of the interactive interface, wherein the countdown duration is the duration of the preset time period; and if the countdown is finished and the navigation instruction aiming at the interactive interface sent by the information sending end is not received, taking the access identifier corresponding to the default interactive option in the interactive options as the target access identifier corresponding to the interactive interface.

In this embodiment, multimedia content belonging to the interactive type can be effectively played. Meanwhile, when the user does not actively select the interaction option, the effective playing of the multimedia content belonging to the interaction type can be ensured.

step D1, in the process of displaying the historical data interface of the multimedia content, acquiring a selection instruction aiming at the historical data interface and sent by the information sending terminal, wherein the historical data interface displays the historical playing data, and the historical playing data comprises the access identification of each content segment played by the information receiving terminal; the selection instruction is used for selecting the access identifier of the content segment to be reviewed from the access identifiers included in the historical playing data;

step E1, in response to the multimedia content obtaining instruction sent by the information sending end, obtaining the content segment indicated by the access identifier selected by the selection instruction, and playing the content segment indicated by the access identifier selected by the selection instruction.

In order to facilitate the user to repeatedly view the content segments played in the past after playing some content segments, a history data interface of the multimedia content may be presented in the playing interface of the multimedia content. In this way, the user can play back each content segment that has been played by the information receiving end based on the historical data interface. It can be understood that the history playing data displayed by the history data interface may include access identifiers of the played content segments, and may also include playing time corresponding to the played content segments, that is, playing time located in the playing process of the multimedia content.

The historical data interface can be displayed in a floating layer form, and at the moment, the historical data interface can be called a story line floating layer; of course, the display form of the historical data interface is not limited to the floating layer form, and may be other forms such as a pop-up window form.

The historical playing data is recorded in advance by the information receiving terminal, and can be directly stored locally at the information receiving terminal or stored in the interactive background, which is reasonable. It can be understood that, considering the limited storage capacity of the information receiving end, the historical playing data is generally uploaded to the interactive background by default. Since the historical playing data relates to the privacy of the user, the user can also set the historical playing data in a user-defined manner and store the historical playing data in the information receiving end; and when the size of the historical playing data stored by the information receiving terminal exceeds a certain set threshold, the old historical playing data can be covered by the new historical playing data.

In addition, when the history data interface is presented, the history play interface may be generated based on descriptive information such as a drawing style, transition and disappearance animation, click message, and the like. The description information about the history data interface may be recorded in the form of a script file, and the script file for recording the description information about the history data interface may be a storyline script of the multimedia content. In specific application, the information receiving end can obtain the storyline script in different modes, for example, the storyline script can be preset at the information receiving end, so that the information receiving end directly obtains the storyline script from local when playing the multimedia content; or, when the information receiving end downloads the interactive information of the multimedia content, the storyline script can be downloaded from the interactive background.

It can be understood that the historical data interface may be only displayed at the information receiving end, or may be displayed at both the information receiving end and the information sending end. When the information is displayed on the information receiving end and the information sending end at the same time, a strategy of first arrival response of the instruction can be adopted for the same historical data interface, so that the problems of frequent switching and chaotic response caused by the fact that the selection instruction sent by the interactive interface based on the information receiving end is responded and the selection instruction sent by the interactive interface based on the information sending end is responded are solved.

According to the scheme, the historical data interface is displayed, and the played content segments are selected for playback based on the selection instruction aiming at the historical data interface, so that the user can conveniently review the historical playing data according to the requirement of the user.

For the convenience of understanding the scheme of the above embodiment of the present invention, the following will briefly explain the working principle of the present invention by taking multimedia content as an example of an interactive video with reference to fig. 3.

As shown in fig. 3, the interactive video can be played by projecting the screen through interaction among the interactive background, the video cloud, the information sending terminal and the information receiving terminal. The video cloud is a storage server which stores video data of the interactive video.

The interactive background comprises a script file package production and version management module, a script file package download management module and a story line progress management module;

the information sending end comprises: the screen-casting interaction system comprises a screen-casting interaction script management module, a screen-casting interaction UI module, a DMC module and a screen-casting interaction SDK module;

the information receiving end comprises: the device comprises a playing interactive script management module, a DMR module, a player and a playing interactive SDK module.

The script file package production and version management module is used for generating script file packages of various versions of the interactive video and managing the script file packages of various versions of the interactive video;

the script file package downloading management module is used for feeding back the script file package of the interactive video to the information sending end or the information receiving end after receiving a downloading request of the script file package of the information sending end or the information receiving end;

the storyline progress management module is used for storing historical playing data of the interactive video and feeding back the historical playing data of the interactive video to the information receiving end or the information receiving end when the information sending end or the information receiving end requests the historical playing data; according to the historical playing data of the interactive video, the played video segments can be played again, the playing can be performed according to the sequence of the played video segments in the playing process, and new scenarios of other video segments can also be played according to the control instruction of the user.

The screen-casting interactive script management module is used for acquiring the script file package from the interactive script download management module and analyzing the script file package; it is also possible to download only the second script file packet that is applicable to the information sender.

And the screen-projecting interactive UI module is used for displaying an interactive interface (such as an interactive floating layer) of user interaction, and displaying a screen-projecting control page, a search page, a definition floating layer, a story line button, a play progress bar and the like.

And the DMC module, namely a Digital Media Controller module, is used for sending control instructions of functions such as slide pushing, pause and play to the information receiving end according to the operation of the screen-casting interactive UI module by the user.

And the screen projection interactive SDK module is used for acquiring and updating historical playing data of the interactive video from the story line progress management module.

The playing interactive script management module is used for acquiring an interactive script file package from the interactive script downloading management module and analyzing the interactive script file package; of course, only the first script package applicable to the information receiving end can be downloaded and parsed.

The DMR module, i.e. the Digital Media Renderer module, is configured to control the player to execute a corresponding control instruction, where the control instruction may be a control instruction such as a navigation instruction and an interaction instruction sent by the information sending end, or a control instruction generated by the information receiving end. And the player is used for realizing the functions of playing, pausing and the like according to the instruction. For example, a streaming address is requested from the video cloud for playback.

And the playing interactive SDK module is used for acquiring and updating historical playing data of the interactive video from the storyline progress management module.

In order to facilitate understanding of the scheme provided by the embodiment of the present invention, a mobile phone terminal is taken as an information sending terminal, and a TV is taken as an information receiving terminal, which are taken as examples below, so as to introduce a complete screen projection process of an interactive video. The complete screen projection process comprises the information interaction process provided by the embodiment of the invention.

Illustratively, the complete screen projection process of the interactive video may include:

and step 01, connecting the TV with the mobile phone end and subscribing a notification channel at the same time. Wherein, the notification channel is a channel for transmitting notification information.

The mobile phone can be connected with the TV through a DLNA protocol or a private service protocol, and when a standard DLNA (Digital Living Network Alliance) protocol is adopted to subscribe a channel, namely a reverse http channel, the message format of the mobile phone is SOAP; when a private service is used, for example, The CoAP (The Constrained Application Protocol, internet of things) Protocol, a backchannel may also be established through The socket.

And step 02, the mobile phone sends a screen projection instruction aiming at the interactive video to the TV, wherein the screen projection instruction comprises the video ID of the interactive video.

And step 03, the TV requests a stream address from the video cloud to start playing according to the video ID of the interactive video, and meanwhile downloads the script file package from the interactive background.

The script file package comprises a data script and an interactive script suitable for the TV, wherein the data script comprises interactive information of the interactive video; the interactive script suitable for the TV records description information required when the TV displays the interactive floating layer.

Step 04, after the TV checks that the script file package is downloaded successfully, the mobile phone end is informed through an informing channel: the video is an interactive video; and feeding back the download address of the script file package to the mobile phone terminal.

And step 05, after receiving the notification, the mobile phone side downloads a mutual script file package related to the interactive video from the interactive background.

The script file package comprises a data script and an interactive script suitable for the mobile phone end, and the data script downloaded by the mobile phone end from the interactive background and the data script downloaded by the TV from the interactive background are the same. The description information required when the interactive floating layer is displayed at the mobile phone end is recorded in the interactive script suitable for the mobile phone end.

06, when the TV detects the preset interaction time played to any appointed video clip based on the information recorded in the data script, displaying an interaction floating layer with at least one interaction option of the appointed video clip on the TV based on the description information recorded in the interaction script applicable to the TV; meanwhile, sending a notification message to notify the mobile phone end to display the interactive floating layer; and, a display countdown for the interactive floating layer shown by the TV is initiated. The display countdown is animated countdown information. In addition, each time the interactive floating layer is shown on the TV, the interactive floating layer can have a unique identifier, which can be a combination of the name of the interactive script and the current time point. Wherein the unique identifier can be represented by the following expression:

interact_id＝Name+timestamp

wherein, the interactive _ id is a unique identifier, the Name is the Name of the interactive script, and the timestamp is the current time point.

Step 07, after receiving the notification information, the mobile phone displays an interactive floating layer with at least one interactive option of the specified video segment on the mobile phone based on the description information recorded in the interactive script applicable to the mobile phone; and starting the display countdown of the interactive floating layer displayed by the mobile phone terminal. Wherein the display countdown is countdown information in the form of an animation.

After the TV end and the mobile phone end respectively show the interactive floating layers, there may be various situations as follows:

a) if the user does not operate, the display countdown of the TV is ended first, then the TV selects an interaction option from at least one interaction option contained in the interaction floating layer according to a preset selection mode to serve as a default interaction option, an access identifier corresponding to the default interaction option serves as a target access identifier corresponding to the interaction floating layer, a video stream of a video clip indicated by the target access identifier is obtained and played, and then the player is called to switch and play the video clip. And after the display countdown of the TV is finished, the TV can close the displayed interactive floating layer, and in addition, after the target access identifier is determined, the mobile phone end can be informed to close the interactive floating layer displayed on the mobile phone end, and the interaction is finished.

The selection mode may be recorded in the data script, or a default interaction option of each designated video clip is recorded, and the default interaction option is selected from a plurality of interaction option contents of the video clip based on a preset selection mode.

b) If the user does not operate, after the display countdown of the mobile phone end is ended, the mobile phone end selects a default interaction option from at least one interaction option contained in the interaction floating layer according to a preset selection mode, and obtains an access identifier corresponding to the default interaction option as an auxiliary access identifier; and sending an interactive instruction carrying the auxiliary access identifier to the TV end, so that the TV can acquire and play the video stream of the video clip with the auxiliary access identifier, namely, calling a player to switch and play the video clip. And after the display countdown of the mobile phone end is finished, the mobile phone end can close the displayed interactive floating layer, in addition, after the auxiliary access identifier is determined, the TV can be informed to close the interactive floating layer displayed on the TV, and the interaction is finished.

c) And the user selects an interaction option at the TV end: receiving a navigation instruction aiming at the interactive floating layer sent by a mobile phone end; determining an access identifier corresponding to a target interaction option selected by the navigation instruction as a target access identifier corresponding to the interaction floating layer; and responding to a multimedia content acquisition instruction sent by the mobile phone terminal, acquiring a video clip indicated by the target access identifier corresponding to the interactive floating layer, and playing a video stream of the acquired video clip.

After the user selects the interaction option, the TV can close the displayed interaction floating layer; and the TV can inform the mobile phone end to close the interactive floating layer displayed on the mobile phone end.

d) And the user selects an interaction option at the mobile phone end: the mobile phone end determines the interaction options selected through the self interaction floating layer; determining an access identifier corresponding to the selected interaction option as an auxiliary access identifier; sending an interactive instruction carrying an auxiliary access identifier to the TV; correspondingly, after receiving the interactive instruction, the TV responds to the multimedia content acquisition instruction sent by the mobile phone terminal to acquire the video clip corresponding to the auxiliary access identifier and plays the video stream of the video clip indicated by the auxiliary access identifier. And after the mobile phone end determines the auxiliary access identifier, the mobile phone end can inform the TV to close the interactive floating layer displayed on the TV.

e) Because TV and cell-phone end, the user all can operate to and animation countdown all is local countdown, in addition the network delay, TV end and cell-phone end all can determine the access identification of the video clip of waiting to broadcast, target access identification or supplementary access identification promptly, at this moment, to the interactive floating layer to same video clip of TV and cell-phone end, can adopt the identification information selection strategy of using first in advance, come the access identification of the video clip who confirms waiting to acquire. Wherein, whether the interactive floating layer is the interactive floating layer of the same video clip can be identified through the interactive _ id; after the TV acquires the target access identifier appointed by the interactive floating layer displayed by the TV, if the auxiliary access identifier which is sent by the mobile phone and is appointed by the interactive floating layer based on the appointed video clip is not received before, the next video clip is played by using the target access identifier confirmed by the TV, otherwise, no response is made; similarly, after the TV acquires the auxiliary access identifier sent by the mobile phone, if the target access identifier is not determined based on the interactive floating layer displayed by the TV before, the next video clip is played by using the received auxiliary access identifier, otherwise, no response is made.

Step 08, after acquiring and playing the video stream of the next video segment, the TV may store historical playing data, where the historical playing data includes access identifiers of the played video segments and playing time of the interactive video when determining each played video segment;

when a history viewing instruction is acquired, displaying a story line floating layer containing the history playing data, namely the history data interface, on a TV;

when a selection instruction sent by a story line floating layer displayed on a TV is received, responding to a multimedia content acquisition instruction sent by a mobile phone end, acquiring a video clip indicated by an access identifier selected by the selection instruction, and playing the content clip indicated by the access identifier selected by the selection instruction.

The story line floating layer can be displayed only on the TV, and also can be displayed on the TV and the mobile phone simultaneously. And the user clicks the button related to the story line floating layer at the TV or mobile phone end to trigger the TV and mobile phone end to show the story line floating layer at the same time:

a) if the user selects the access identifier of the historical playing data in the story line floating layer selected by the TV, the TV calls the player to switch the branch video, namely, the video stream of the selected video clip is obtained and played; and the TV sends notification information to the mobile phone end to notify the mobile phone end to close the story line floating layer.

b) And the user selects the access identifier of the historical playing data of the story line floating layer at the mobile phone end, and the mobile phone end can send the selected access identifier to the TV so that the TV can acquire and play the video stream of the video clip of the selected access identifier. In addition, the mobile phone end can inform the TV to close the story line floating layer.

Because the interactive floating layer can be displayed aiming at the interactive video in the scheme, in the display process of the interactive floating layer, the access identification of the selected interactive option can be determined based on the navigation instruction or the interactive instruction sent by the information sending end, and then the interactive video is played based on the access identification of the selected interactive option. Therefore, the multimedia content belonging to the interactive type can be effectively played through the scheme.

In addition, the mobile phone end and the TV adopt the same script packet, a two-way channel established in the screen projection flow is fully utilized, and interactive interaction in a screen projection scene is realized by adopting a message transparent transmission mode; in addition, the interactive _ id of the interactive floating layer is utilized to solve the problem of multiple slicing possibly generated by multi-terminal operation, namely the problem of frequent slicing and disordered fragment switching.

In addition, in order to effectively play multimedia content belonging to an interactive type in a scene requiring multi-device interaction such as on-demand or screen projection, the embodiment of the invention also provides an information interaction method. The method is applied to an information receiving end, the information receiving end is connected with display equipment, and content is played through the display equipment. The information receiving end may be a screen projection signal receiver, and the screen projection signal receiver may be, for example, an intelligent set-top box, a screen projector, or the like. In addition, the specific form of the information sending end can be various. Illustratively, the information sending end can be an analog remote controller or an entity remote controller.

The multimedia content related to the information interaction method provided by the embodiment is the same as the embodiment, and for specific description, reference may be made to the embodiment.

As shown in fig. 4, an information interaction method provided in an embodiment of the present invention may include the following steps:

s401, in the process of displaying an interactive interface of multimedia content, receiving a navigation instruction aiming at the interactive interface sent by an information sending end, wherein at least one interactive option is displayed in the interactive interface, each interactive option corresponds to an access identifier of a content segment to be played, and the navigation instruction is used for selecting a target interactive option from the at least one interactive option;

s401 in this embodiment is similar to S101 described above, with the difference that: only in that: the interactive interface of the multimedia content can be displayed on the display equipment; at this time, in the process of displaying the interactive interface of the multimedia content, a navigation instruction which is sent by the information sending end and aims at the interactive interface displayed by the display equipment is received.

S402, determining an access identifier corresponding to a target interaction option selected by the navigation instruction as a target access identifier corresponding to the interaction interface;

S402 in this embodiment is the same as S102 in the above embodiments, and is not described herein.

And S403, in response to the multimedia content acquisition instruction sent by the information sending end, acquiring a content segment indicated by the target access identifier corresponding to the interactive interface, and sending the acquired content segment to a display device, so that the display device plays the received content segment.

S403 in the present embodiment is similar to S103 described above, except that: in the above S103, the information receiving end directly plays the acquired content segment; in this embodiment, since the information receiving end does not have a display function and needs to play the content through the connected display device, in S403, the information receiving end sends the acquired content segment to the display device, so that the display device plays the received content segment.

In addition, after the acquired content segment is played, the information receiving end can control the display device to close the interactive interface of the multimedia content. It should be noted that the closing effect of the interactive interface of the multimedia content when closed may have a plurality of presentation forms, for example, gradually fade and disappear from the playing picture of the multimedia content, or exit the playing picture of the multimedia content by scrolling, rotating, moving, and the like.

According to the scheme, the interactive interface can be displayed according to the multimedia content, in the display process of the interactive interface, the access identification of the selected target interactive option can be determined based on the navigation instruction sent by the information sending end, and then the content segment to be played is obtained and sent to the display equipment based on the access identification of the target interactive option, so that the content segment to be played of the multimedia content can be continuously played through the display equipment. Therefore, the multimedia content belonging to the interactive type can be effectively played through the scheme.

Optionally, in another embodiment of the present invention, the interactive interface of the multimedia content is further displayed at the information sending end;

correspondingly, as shown in fig. 5, the information interaction method provided in the embodiment of the present invention may further include the following steps:

s404, receiving an interactive instruction for the interactive interface sent by the information sending end, where the interactive instruction for the interactive interface carries an auxiliary access identifier, where the auxiliary access identifier is: the information sending end selects an access identifier corresponding to the interaction option through the interaction interface of the information sending end;

for example, the manner of determining the auxiliary access identifier by the information sending end may include:

the interactive information comprises at least one interactive option and an access identifier corresponding to each interactive option, the interactive information is downloaded by the information sending end from an appointed download address, and the appointed download address is transmitted to the information sending end after the information receiving end acquires the download address of the interactive information from a preset service end.

In this embodiment, S404 is the same as S104 in the above embodiment, and is not described herein.

S405, in response to the multimedia content acquisition instruction sent by the information sending end, acquiring the content segment corresponding to the auxiliary access identifier, and sending the acquired content segment to a display device, so that the display device plays the received content segment.

In this embodiment, S405 is similar to S105 in the above embodiment, except that: in the above S105, the information receiving end plays the content segment corresponding to the acquired auxiliary access identifier; in this embodiment, since the information receiving end does not have a display function and needs to play content through the connected display device, in S405, the information receiving end sends the content segment corresponding to the acquired auxiliary access identifier to the display device, so that the display device plays the received content segment.

It is emphasized that steps S101-S103, and steps S104-S105, do not have a strict order of execution. That is to say, in the process of displaying the interactive interface of the multimedia content, if a navigation instruction for the interactive interface sent by the information sending end is received, the subsequent processing process is performed based on the received navigation instruction; and if receiving an interactive instruction aiming at the interactive interface sent by the information sending end, carrying out subsequent processing based on the received interactive instruction.

Therefore, the multimedia content belonging to the interactive type can be effectively played through the scheme; in addition, because the information sending end and the information receiving end can both display the interactive interface with the multimedia content, the user can flexibly select the interactive interface at the information sending end or the information receiving end for interaction according to the self requirement.

Optionally, in another embodiment of the present invention, the step S302 may include:

step A2, if the interactive instruction for the interactive interface is not received when the navigation instruction is received, determining an access identifier corresponding to a target interactive option selected by the navigation instruction as a target access identifier corresponding to the interactive interface;

in the above S305, in response to the multimedia content obtaining instruction sent by the information sending end, obtaining the content segment corresponding to the auxiliary access identifier may include:

step B2, if the target access identifier corresponding to the interactive interface is not determined when the interactive instruction for the interactive interface is received, acquiring the content segment corresponding to the auxiliary access identifier in response to the multimedia content acquisition instruction sent by the information sending end.

Illustratively, the interactive interface has an interface identification; the interactive instruction also carries an interface identifier of the interactive interface;

the step a2 may specifically include:

the step B2 may specifically include:

In this embodiment, steps a2 and B2 are the same as steps a1 and a2, respectively, and are not described herein again.

In the embodiment, the multimedia content belonging to the interactive type can be effectively played; moreover, users can flexibly select the interactive interface of the information sending end or the information receiving end for interaction according to the requirements of the users, and the problems of frequent slicing and disordered segment switching caused by interactive response of the information receiving end aiming at the navigation instruction and interactive response aiming at the interactive instruction can be avoided.

step C2, in the process of displaying the interactive interface of the multimedia content, if any instruction for the interactive interface sent by the information sending end is not received within a predetermined time period, taking the access identifier corresponding to the default interactive option in the plurality of interactive options as the target access identifier corresponding to the interactive interface, and triggering the step of obtaining the content segment indicated by the target access identifier in response to the multimedia content obtaining instruction sent by the information sending end.

In this embodiment, step C2 is the same as step C1 in the above embodiments, and is not described herein again.

step D2, in the process of displaying the historical data interface of the multimedia content, acquiring a selection instruction aiming at the historical data interface and sent by the information sending terminal, wherein the historical data interface displays the historical playing data, and the historical playing data comprises the access identification of each content segment played by the information receiving terminal; the selection instruction is used for selecting the access identifier of the content segment to be reviewed from the access identifiers included in the historical playing data;

step E2, in response to the multimedia content obtaining instruction sent by the information sending end, obtaining the content segment indicated by the access identifier selected by the selection instruction, and sending the obtained content segment to a display device, so that the display device plays the received content segment.

In this embodiment, steps D2 and E2 are similar to steps D1 and E2, respectively, in the above embodiment, with the difference that: in this embodiment, the information receiving end does not display the historical playing data, but the display device or the information sending end displays the historical playing data.

In addition, an embodiment of the present invention further provides an information interaction system, as shown in fig. 6, the information interaction system includes an analog remote control 610 and a television set TV 620;

the simulation remote control 610 is configured to send a navigation instruction for an interactive interface of multimedia content to the television set TV in a display process of the interactive interface, where at least one interactive option is displayed in the interactive interface, each interactive option corresponds to an access identifier of a content segment to be played, and the navigation instruction is used to select a target interactive option from the at least one interactive option;

the television TV620 is used for receiving a navigation instruction which is sent by an analog remote controller and aims at the interactive interface; determining an access identifier corresponding to a target interaction option selected by the navigation instruction as a target access identifier corresponding to the interaction interface; and responding to a multimedia content acquisition instruction sent by the information sending end, acquiring a content segment indicated by the target access identifier corresponding to the interactive interface, and playing the acquired content segment.

For specific implementation of each step executed by the analog remote control 610 and the television TV620, reference may be made to corresponding contents of the above method embodiments, and details are not described again.

According to the scheme, the interactive interface is displayed according to the multimedia content, in the displaying process of the interactive interface, the television TV can determine the access identification of the selected target interactive option based on the navigation instruction sent by the analog remote controller, and then the multimedia content is played based on the access identification of the target interactive option. Therefore, the multimedia content belonging to the interactive type can be effectively played through the scheme.

In addition, in another embodiment of the present invention, there is also provided an information interaction system, as shown in fig. 7, including an analog remote controller 710, a screen projection signal receiver 720, and a display 730;

the simulation remote controller 710 is configured to send a navigation instruction for an interactive interface of multimedia content to the screen projection signal receiver in a display process of the interactive interface, where at least one interactive option is displayed in the interactive interface, each interactive option corresponds to an access identifier of a content segment to be played, and the navigation instruction is used to select a target interactive option from the at least one interactive option;

the screen projection signal receiver 720 is configured to receive a navigation instruction for the interactive interface sent by the analog remote controller; determining an access identifier corresponding to a target interaction option selected by the navigation instruction as a target access identifier corresponding to the interaction interface; responding to a multimedia content acquisition instruction sent by the information sending end, acquiring a content segment indicated by a target access identifier corresponding to the interactive interface, and sending the acquired content segment to a display;

the display 730 is configured to display the received content segments.

For specific implementation of each step executed by the analog remote controller 710, the screen projection signal receiver 720 and the display 730, reference may be made to corresponding contents of the above method embodiments, and details are not repeated.

According to the scheme, the interactive interface is displayed according to the multimedia content, in the displaying process of the interactive interface, the television TV can determine the access identification of the selected target interactive option based on the navigation instruction sent by the analog remote controller, and then the multimedia content is played in the displayer based on the access identification of the target interactive option. Therefore, the multimedia content belonging to the interactive type can be effectively played through the scheme.

In addition, in another embodiment of the present invention, there is also provided an information interaction system, as shown in fig. 8, the information interaction system includes a physical remote controller 810 and a television set TV 820;

the entity remote controller 810 is configured to send a navigation instruction for an interactive interface of multimedia content to the television set TV in a display process of the interactive interface, where at least one interactive option is displayed in the interactive interface, each interactive option corresponds to an access identifier of a content segment to be played, and the navigation instruction is used to select a target interactive option from the at least one interactive option;

the television TV820 is used for receiving a navigation instruction which is sent by the entity remote controller and aims at the interactive interface; determining an access identifier corresponding to a target interaction option selected by the navigation instruction as a target access identifier corresponding to the interaction interface; and responding to a multimedia content acquisition instruction sent by the information sending end, acquiring a content segment indicated by the target access identifier corresponding to the interactive interface, and playing the acquired content segment.

For specific implementation of each step performed by the entity remote controller 810 and the television set TV820, reference may be made to corresponding contents of the foregoing method embodiments, and details are not repeated.

According to the scheme, the interactive interface is displayed according to the multimedia content, in the display process of the interactive interface, the television TV can determine the access identification of the selected target interactive option based on the navigation instruction sent by the entity remote controller, and then the multimedia content is played based on the access identification of the target interactive option. Therefore, the multimedia content belonging to the interactive type can be effectively played through the scheme.

In addition, in another embodiment of the present invention, there is also provided an information interaction system, as shown in fig. 9, including a physical remote controller 910, a screen projection signal receiver 920 and a display 930;

the entity remote controller 910 is configured to send a navigation instruction for an interactive interface of multimedia content to the screen projection signal receiver in a display process of the interactive interface, where at least one interactive option is displayed in the interactive interface, each interactive option corresponds to an access identifier of a content segment to be played, and the navigation instruction is used to select a target interactive option from the at least one interactive option;

the screen projection signal receiver 920 is configured to receive a navigation instruction for the interactive interface sent by the entity remote controller; determining an access identifier corresponding to a target interaction option selected by the navigation instruction as a target access identifier corresponding to the interaction interface; responding to a multimedia content acquisition instruction sent by the information sending end, acquiring a content segment indicated by a target access identifier corresponding to the interactive interface, and sending the acquired content segment to a display;

the display 930 is configured to display the received content segments.

For specific implementation of each step executed by the physical remote control 910, the screen projection signal receiver 920 and the display 930, reference may be made to corresponding contents of the above method embodiments, and details are not repeated.

According to the scheme, the interactive interface is displayed according to the multimedia content, in the displaying process of the interactive interface, the screen projection signal receiver can determine the access identification of the selected target interactive option based on the navigation instruction sent by the entity remote controller, and then the multimedia content is played through the display based on the access identification of the target interactive option. Therefore, the multimedia content belonging to the interactive type can be effectively played through the scheme.

In addition, in another embodiment of the present invention, there is also provided an information interaction apparatus, applied to an information receiving end, as shown in fig. 10, the apparatus including:

a first receiving module 1010, configured to receive, during a display process of an interactive interface of multimedia content, a navigation instruction for the interactive interface sent by an information sending end, where at least one interactive option is displayed in the interactive interface, each interactive option corresponds to an access identifier of a content segment to be played, and the navigation instruction is used to select a target interactive option from the at least one interactive option;

a first determining module 1020, configured to determine an access identifier corresponding to a target interaction option selected by the navigation instruction, as a target access identifier corresponding to the interaction interface;

the first processing module 1030 is configured to, in response to the multimedia content obtaining instruction sent by the information sending end, obtain a content segment indicated by the target access identifier corresponding to the interactive interface, and play the obtained content segment.

Optionally, the interactive interface of the multimedia content is displayed at the information receiving end; the first receiving module is specifically configured to:

and in the process of displaying the interactive interface of the multimedia content, receiving a navigation instruction which is sent by the information sending end and aims at the interactive interface displayed by the information receiving end.

Optionally, the interactive interface of the multimedia content is also displayed at the information sending end;

the device further comprises:

a first instruction receiving module, configured to receive an interactive instruction for the interactive interface, where the interactive instruction for the interactive interface is sent by the information sending end, and the interactive instruction for the interactive interface carries an auxiliary access identifier, where the auxiliary access identifier is: the information sending end selects an access identifier corresponding to the interaction option through the interaction interface of the information sending end;

and the first instruction response module is used for responding to a multimedia content acquisition instruction sent by the information sending end, acquiring a content segment corresponding to the auxiliary access identifier, and playing the content segment indicated by the auxiliary access identifier.

Optionally, the first determining module is specifically configured to:

if the interactive instruction aiming at the interactive interface is not received when the navigation instruction is received, determining an access identifier corresponding to a target interactive option selected by the navigation instruction as a target access identifier corresponding to the interactive interface;

the first instruction response module, in response to a multimedia content obtaining instruction sent by the information sending end, obtains a content segment corresponding to the auxiliary access identifier, including:

and if the target access identifier corresponding to the interactive interface is not determined when the interactive instruction for the interactive interface is received, responding to a multimedia content acquisition instruction sent by the information sending end to acquire a content segment corresponding to the auxiliary access identifier.

Optionally, the interactive interface has an interface identifier; the interactive instruction also carries an interface identifier of the interactive interface;

the first determining module is specifically configured to:

if the first instruction response module does not determine the target access identifier corresponding to the interactive interface when receiving the interactive instruction for the interactive interface, the first instruction response module responds to a multimedia content acquisition instruction sent by the information sending end to acquire a content segment corresponding to the auxiliary access identifier, and the method includes:

Optionally, the method for determining the auxiliary access identifier by the information sending end includes:

Optionally, the first determining module is specifically configured to:

Optionally, the apparatus further comprises:

and the first playing module is used for taking an access identifier corresponding to a default interactive option in the plurality of interactive options as a target access identifier corresponding to the interactive interface and triggering the step of acquiring the content segment indicated by the target access identifier if any instruction aiming at the interactive interface and sent by the information sending end is not received within a preset time period in the display process of the interactive interface of the multimedia content.

Optionally, the apparatus further comprises:

the first playback module is used for acquiring a selection instruction aiming at a historical data interface and sent by the information sending end in the display process of the historical data interface of the multimedia content, wherein historical play data are displayed in the historical data interface and comprise access marks of all content segments played by the information receiving end; the selection instruction is used for selecting the access identifier of the content segment to be reviewed from the access identifiers included in the historical playing data;

and responding to a multimedia content acquisition instruction sent by the information sending end, acquiring the content segment indicated by the access identifier selected by the selection instruction, and playing the content segment indicated by the access identifier selected by the selection instruction.

In addition, in another embodiment of the present invention, there is also provided an information interaction apparatus, applied to an information receiving end, as shown in fig. 11, the apparatus including:

a second receiving module 1110, configured to receive, during a display process of an interactive interface of multimedia content, a navigation instruction for the interactive interface sent by an information sending end, where at least one interactive option is displayed in the interactive interface, each interactive option corresponds to an access identifier of a content segment to be played, and the navigation instruction is used to select a target interactive option from the at least one interactive option;

a second determining module 1120, configured to determine an access identifier corresponding to a target interaction option selected by the navigation instruction, as a target access identifier corresponding to the interaction interface;

the second processing module 1130 is configured to, in response to the multimedia content obtaining instruction sent by the information sending end, obtain a content segment indicated by the target access identifier corresponding to the interactive interface, and send the obtained content segment to a display device, so that the display device plays the received content segment.

Optionally, an interactive interface of the multimedia content is displayed on the display device;

the second receiving module is specifically configured to:

and in the display process of the interactive interface of the multimedia content, receiving a navigation instruction which is sent by an information sending end and aims at the interactive interface displayed by the display equipment.

the device further comprises:

a second instruction receiving module, configured to receive an interactive instruction for the interactive interface, where the interactive instruction for the interactive interface is sent by the information sending end, and the interactive instruction for the interactive interface carries an auxiliary access identifier, where the auxiliary access identifier is: the information sending end selects an access identifier corresponding to the interaction option through the interaction interface of the information sending end;

and the second instruction response module is used for responding to a multimedia content acquisition instruction sent by the information sending end, acquiring a content segment corresponding to the auxiliary access identifier, and sending the acquired content segment to the display equipment so that the display equipment plays the received content segment.

Optionally, the second determining module is specifically configured to:

the second instruction response module, in response to the multimedia content obtaining instruction sent by the information sending end, obtains a content segment corresponding to the auxiliary access identifier, including:

the second determining module is specifically configured to:

if the second instruction response module does not determine the target access identifier corresponding to the interactive interface when receiving the interactive instruction for the interactive interface, the second instruction response module responds to the multimedia content acquisition instruction sent by the information sending end to acquire the content segment corresponding to the auxiliary access identifier, and the method includes:

Optionally, the second determining module is specifically configured to:

Optionally, the apparatus further comprises:

and the second playing module is used for taking an access identifier corresponding to a default interactive option in the plurality of interactive options as a target access identifier corresponding to the interactive interface if any instruction aiming at the interactive interface and sent by the information sending end is not received within a preset time period in the display process of the interactive interface of the multimedia content, and triggering the step of responding to the multimedia content obtaining instruction sent by the information sending end to obtain a content segment indicated by the target access identifier.

Optionally, the apparatus further comprises:

the second playback module is used for acquiring a selection instruction aiming at a historical data interface and sent by the information sending end in the display process of the historical data interface of the multimedia content, wherein historical play data are displayed in the historical data interface and comprise access identifications of all content segments played by the information receiving end; the selection instruction is used for selecting the access identifier of the content segment to be reviewed from the access identifiers included in the historical playing data;

and responding to a multimedia content acquisition instruction sent by the information sending end, acquiring the content segment indicated by the access identifier selected by the selection instruction, and sending the acquired content segment to display equipment so that the display equipment plays the received content segment.

As shown in fig. 12, an embodiment of the present invention further provides an electronic device, which includes a processor 1201, a communication interface 1202, a memory 1203, and a communication bus 1204, where the processor 1201, the communication interface 1202, and the memory 1203 complete communication with each other through the communication bus 1204,

a memory 1203 for storing a computer program;

the processor 1201 is configured to implement the steps of the information interaction method in any one of the embodiments when executing the program stored in the memory 1203.

The communication bus mentioned in the above terminal may be a Peripheral Component Interconnect (PCI) bus, an Extended Industry Standard Architecture (EISA) bus, or the like. The communication bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one thick line is shown, but this does not mean that there is only one bus or one type of bus.

The communication interface is used for communication between the terminal and other equipment.

The Memory may include a Random Access Memory (RAM) or a non-volatile Memory (non-volatile Memory), such as at least one disk Memory. Optionally, the memory may also be at least one memory device located remotely from the processor.

The Processor may be a general-purpose Processor, and includes a Central Processing Unit (CPU), a Network Processor (NP), and the like; the Integrated Circuit may also be a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other Programmable logic device, a discrete Gate or transistor logic device, or a discrete hardware component.

In another embodiment of the present invention, a computer-readable storage medium is further provided, in which a computer program is stored, and when the computer program is executed by a processor, the steps of the information interaction method in any of the above embodiments are implemented.

In the above embodiments, the implementation may be wholly or partially realized by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. The procedures or functions according to the embodiments of the invention are brought about in whole or in part when the computer program instructions are loaded and executed on a computer. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable device. The computer instructions may be stored in a computer readable storage medium or transmitted from one computer readable storage medium to another, for example, the computer instructions may be transmitted from one website, computer, server, or data center to another website, computer, server, or data center by wire (e.g., coaxial cable, fiber optic, Digital Subscriber Line (DSL)) or wirelessly (e.g., infrared, wireless, microwave, etc.). The computer-readable storage medium can be any available medium that can be accessed by a computer or a data storage device, such as a server, a data center, etc., that incorporates one or more of the available media. The usable medium may be a magnetic medium (e.g., floppy Disk, hard Disk, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium (e.g., Solid State Disk (SSD)), among others.

It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.

All the embodiments in the present specification are described in a related manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, as for the apparatus embodiment, since it is substantially similar to the method embodiment, the description is relatively simple, and for the relevant points, reference may be made to the partial description of the method embodiment.

The above description is only for the preferred embodiment of the present invention, and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention shall fall within the protection scope of the present invention.

Claims

1. An information interaction method is applied to an information receiving end, and the method comprises the following steps:

2. The method according to claim 1, wherein the interactive interface of the multimedia content is presented at the information receiving end; in the process of displaying the interactive interface of the multimedia content, the step of receiving the navigation instruction aiming at the interactive interface sent by the information sending end comprises the following steps:

3. The method according to claim 2, characterized in that the interactive interface of the multimedia content is also presented at the information sending end;

the method further comprises the following steps:

receiving an interactive instruction aiming at the interactive interface, which is sent by the information sending end, wherein the interactive instruction aiming at the interactive interface carries an auxiliary access identifier, and the auxiliary access identifier is as follows: the information sending end selects an access identifier corresponding to the interaction option through the interaction interface of the information sending end;

and responding to a multimedia content acquisition instruction sent by the information sending end, acquiring a content segment corresponding to the auxiliary access identifier, and playing the content segment indicated by the auxiliary access identifier.

4. The method according to claim 3, wherein the determining, as the target access identifier corresponding to the interactive interface, the access identifier corresponding to the target interaction option selected by the navigation instruction comprises:

the acquiring the content segment corresponding to the auxiliary access identifier in response to the multimedia content acquisition instruction sent by the information sending terminal includes:

5. The method of claim 4, wherein the interactive interface has an interface identification; the interactive instruction also carries an interface identifier of the interactive interface;

if the interactive instruction for the interactive interface is not received when the navigation instruction is received, determining an access identifier corresponding to a target interactive option selected by the navigation instruction as a target access identifier corresponding to the interactive interface, including:

if the target access identifier corresponding to the interactive interface is not determined when the interactive instruction for the interactive interface is received, acquiring the content segment corresponding to the auxiliary access identifier in response to the multimedia content acquisition instruction sent by the information sending end, including:

6. The method of claim 3, wherein the determining of the auxiliary access identifier by the information sending end comprises:

7. The method according to any one of claims 1 to 6, wherein the determining, as the target access identifier corresponding to the interactive interface, the access identifier corresponding to the target interaction option selected by the navigation instruction includes:

8. The method according to any one of claims 1-6, further comprising:

in the process of displaying the interactive interface of the multimedia content, if any instruction aiming at the interactive interface and sent by the information sending end is not received within a preset time period, taking an access identifier corresponding to a default interactive option in the plurality of interactive options as a target access identifier corresponding to the interactive interface, and triggering the step of obtaining the content segment indicated by the target access identifier.

9. The method according to any one of claims 1-6, further comprising:

in the process of displaying a historical data interface of multimedia content, acquiring a selection instruction aiming at the historical data interface and sent by the information sending end, wherein historical playing data are displayed in the historical data interface and comprise access identifications of all content segments played by the information receiving end; the selection instruction is used for selecting the access identifier of the content segment to be reviewed from the access identifiers included in the historical playing data;

10. An information interaction method is applied to an information receiving end, and the method comprises the following steps:

11. The method of claim 10, wherein the interactive interface of the multimedia content is presented on the display device;

in the process of displaying the interactive interface of the multimedia content, the step of receiving the navigation instruction aiming at the interactive interface sent by the information sending end comprises the following steps:

12. The method according to claim 11, wherein the interactive interface of the multimedia content is also presented at the information sending end;

the method further comprises the following steps:

and responding to a multimedia content acquisition instruction sent by the information sending end, acquiring a content segment corresponding to the auxiliary access identifier, and sending the acquired content segment to display equipment so that the display equipment plays the received content segment.

13. The method according to claim 12, wherein the determining, as the target access identifier corresponding to the interactive interface, the access identifier corresponding to the target interaction option selected by the navigation instruction includes:

14. The method of claim 13, wherein the interactive interface has an interface identification; the interactive instruction also carries an interface identifier of the interactive interface;

15. The method of claim 14, wherein the determining of the secondary access identifier by the information sending end comprises:

16. The method according to any one of claims 10 to 15, wherein the determining, as the target access identifier corresponding to the interactive interface, an access identifier corresponding to a target interaction option selected by the navigation instruction includes:

17. The method according to any one of claims 10-15, further comprising:

in the process of displaying the interactive interface of the multimedia content, if any instruction aiming at the interactive interface and sent by the information sending end is not received within a preset time period, the access identifier corresponding to the default interactive option in the plurality of interactive options is used as the target access identifier corresponding to the interactive interface, and the step of responding to the multimedia content obtaining instruction sent by the information sending end and obtaining the content segment indicated by the target access identifier is triggered.

18. The method according to any one of claims 10-15, further comprising:

19. An information interaction system is characterized by comprising an analog remote controller and a Television (TV);

20. An information interaction system is characterized by comprising an analog remote controller, a screen projection signal receiver and a display;

the display is used for displaying the received content segments.

21. An information interaction system is characterized by comprising an entity remote controller and a television set TV;

the entity remote controller is used for sending a navigation instruction aiming at an interactive interface of multimedia contents to the TV in the display process of the interactive interface, wherein at least one interactive option is displayed in the interactive interface, each interactive option corresponds to an access identifier of a content segment to be played, and the navigation instruction is used for selecting a target interactive option from the at least one interactive option;

22. An information interaction system is characterized by comprising an entity remote controller, a screen projection signal receiver and a display;

the display is used for displaying the received content segments.

23. An information interaction device, applied to an information receiving end, the device comprising:

24. An information interaction device, applied to an information receiving end, the device comprising:

25. An electronic device is characterized by comprising a processor, a communication interface, a memory and a communication bus, wherein the processor and the communication interface are used for realizing mutual communication by the memory through the communication bus;

a memory for storing a computer program;

a processor for implementing the method steps of any of claims 1-18 when executing a program stored in the memory.

26. A computer-readable storage medium, characterized in that a computer program is stored in the computer-readable storage medium, which computer program, when being executed by a processor, carries out the method steps of any one of the claims 1-18.