CN113573129A

CN113573129A - Commodity object display video processing method and device

Info

Publication number: CN113573129A
Application number: CN202110656497.2A
Authority: CN
Inventors: 毛伊磊; 石丽君; 郑敏; 叶青; 王英达; 余舒婷; 付钟唤; 孙玉霞
Original assignee: Alibaba China Co Ltd
Current assignee: Alibaba China Network Technology Co Ltd
Priority date: 2021-06-11
Filing date: 2021-06-11
Publication date: 2021-10-29
Anticipated expiration: 2041-06-11
Also published as: CN113573129B

Abstract

The embodiment of the application discloses a commodity object display video processing method and device, wherein the method comprises the following steps: receiving a request for playing a display video of a target commodity object; the display video comprises a plurality of fragments corresponding to different functions; playing the display video, and providing an interaction area in a playing interface, wherein the interaction area is used for displaying an interaction operation option, the interaction operation option is associated with a display file and is displayed along with the playing progress of the explanation video, and the display file is used for describing interaction requirements which are possibly generated when a user watches the display video; and providing a corresponding response result according to the triggered condition of the interactive operation option. Through the embodiment of the application, the advantages of the recorded display video and the live broadcast video can be combined, and the information acquisition efficiency of a user is improved.

Description

Commodity object display video processing method and device

Technical Field

The present application relates to the field of information processing technologies, and in particular, to a method and an apparatus for processing a display video of a commodity object.

Background

With the development of mobile networks and the popularization of mobile terminal devices, in a commodity object information system, more and more merchants can introduce commodity object information in a live video or recording and displaying video mode. Compared with traditional expression modes such as plane pictures and texts, live broadcast videos or recorded display videos have the characteristics of being more visual and real, and the like, so that the conversion rate of commodity objects can be obviously improved.

However, live video and recorded short explanation video have advantages and disadvantages respectively. For example, live video has the advantages that a user can interact with a main broadcast in real time, the main broadcast can be matched in various ways through the interaction, or more targeted introduction or display can be carried out according to the requirements of the user, and therefore the user can directly see the effect. But the disadvantages are that the file time, the availability, the goods preparation and the like of the main broadcast are all highly required, and because the direct broadcast time is limited, the goods pit position of each direct broadcast is also limited. The method for recording and explaining the short video has no high requirements on the presence and the file of the main broadcast, the coverage of the commodity can be wider, but the watching efficiency of the user is lower, and when the user is not interested in the currently played content, although the currently played content can be skipped by dragging through the playing control bar, the actually interested content can just appear in the skipped part, and the like. In addition, the recorded display video is also deficient in the aspects of preferential information expression, explosive power, actually brought conversion and the like.

Disclosure of Invention

The application provides a commodity object display video processing method and device, which can combine the advantages of recorded display videos and live videos and improve the information acquisition efficiency of users.

The application provides the following scheme:

a commodity object display video processing method comprises the following steps:

receiving a request for playing a display video of a target commodity object; the display video comprises a plurality of fragments corresponding to different functions;

playing the display video, and providing an interaction area in a playing interface, wherein the interaction area is used for displaying an interaction operation option, the interaction operation option is associated with a display file and is displayed along with the playing progress of the explanation video, and the display file is used for describing interaction requirements which are possibly generated when a user watches the display video;

and providing a corresponding response result according to the triggered condition of the interactive operation option.

Wherein the interactive demand comprises a demand for further understanding of the target commodity object from a specified dimension;

the providing a corresponding response result according to the triggered condition of the interactive operation option includes:

after the interactive operation option is triggered, skipping the display video to the target segment for meeting the requirement for playing; wherein, the explanation file and/or the intonation related to the target segment corresponds to the display file related to the interactive operation option.

The interaction requirements comprise requirements for interacting with the characters in the display video;

and after the interactive operation option is triggered, providing a corresponding atmosphere special effect, or skipping the display video to a corresponding target segment for playing.

Wherein the interactive demand comprises a demand for purchase of the target commodity object;

and after the interactive operation option is triggered, starting an order generation process related to the target commodity object.

Wherein, still include:

and acquiring at least one interactive script associated with the display video, wherein the interactive script comprises the appearance time of an interactive operation option, a display scheme associated with the interactive operation option and triggered response mode information, so that the interactive operation option and a triggered response result of the interactive operation option are provided according to the interactive script in the process of playing the display video.

And the interactive operation options are displayed in a bubble mode, and if the triggering operation of the user is not received within the threshold time length, the bubble is hidden.

Wherein, still include:

and providing information of the operation which is performed on the target commodity object by other users at the upper layer of the interface for displaying the video.

The target commodity object is associated with group purchase promotion activity information;

the method further comprises the following steps:

and providing information of the current participated number and/or the purchased number at the upper layer of the interface for displaying the video.

The target commodity object is associated with discount activity information, and the discount activity is associated with starting time information;

the method further comprises the following steps:

and before the starting time associated with the preferential event, providing notification information about the upcoming starting of the preferential event in a mode of inserting segments into the display video.

Wherein, still include:

and providing a countdown component for prompting the imminent start of the preferential activity in the display video interface, and displaying the preferential price information in combination with the action.

Wherein, still include:

and in the process of playing the display video, providing a countdown component, wherein the countdown component is used for providing play countdown information about the current segment according to the duration of the current segment.

Wherein, still include:

and after the current segment is played for a threshold time length or a triggering operation request of a user to the countdown assembly is received, providing label information about other segments so as to jump to a corresponding segment for playing in a mode of operating the label.

Wherein, still include:

displaying caption information related to the target commodity object in the display video playing process;

the subtitle information includes: and historical comment content information issued by the user who has purchased the target commodity object, and/or subtitle information which is added to the clip and corresponds to the function, wherein the subtitle information is displayed in the playing time period of the corresponding clip.

Wherein the plurality of segments comprises dominant segments and hidden segments;

the playing the display video includes:

playing the dominant clip associated with the display video;

the method further comprises the following steps:

and judging whether the user finishes watching the dominant clip, and if so, triggering the playing of the hidden clip.

A commodity object display video display method comprises the following steps:

receiving a request for explaining a target commodity object;

acquiring a display video of the target commodity object and at least one interactive script related to the display video, wherein the display video comprises a plurality of fragments corresponding to different functions, the interactive script comprises the appearance time of an interactive operation option, a display file related to the interactive operation option and response mode information after triggering, and the display file is used for describing interaction requirements which are possibly generated in the process of watching the display video by a user;

and in the process of playing the display video, providing the interactive operation option according to the playing progress of the display video and the interactive script, and providing a response result after the interactive operation option is triggered.

A method of generating a merchandise object display video, comprising:

receiving a plurality of video clips submitted for a target commodity object;

providing an operation option for adding function description information to the plurality of video clips;

and after the function description information is received through the operation options, serially editing the plurality of video segments to generate a display video about the commodity object.

A method of generating an interactive script, comprising:

acquiring a display video of a target commodity object, wherein the display video comprises a plurality of video clips, and the video clips are corresponding to function description information;

providing an interface for adding interactive operation options for the display video, and determining the display time, the display file and the response mode information of the interactive operation options;

and generating an interactive script according to the display time, the display file and the response mode information of the interactive operation options, so as to provide the interactive operation options according to the display progress of the display video in the process of playing the display video, and provide a response result after receiving the interactive operation through the interactive operation options.

A merchandise object display video processing apparatus, comprising:

the request receiving unit is used for receiving a request for playing the display video of the target commodity object; the display video comprises a plurality of fragments corresponding to different functions;

the interactive operation option providing unit is used for playing the display video and providing an interactive area in a playing interface, the interactive area is used for displaying an interactive operation option, the interactive operation option is associated with a display file and is displayed along with the playing progress of the explanation video, and the display file is used for describing the interactive demand which is possibly generated when a user watches the display video;

and the response result providing unit is used for providing a corresponding response result according to the triggered condition of the interactive operation option.

A merchandise object display video display device, comprising:

a request receiving unit for receiving a request for explaining a target commodity object;

the data acquisition unit is used for acquiring a display video of the target commodity object and at least one interactive script related to the display video, wherein the display video comprises a plurality of segments corresponding to different functions, the interactive script comprises the occurrence time of an interactive operation option, a display file related to the interactive operation option and response mode information after triggering, and the display file is used for describing interaction requirements which may be generated in the process of watching the display video by a user;

and the interaction unit is used for providing the interaction operation option according to the playing progress of the display video and the interaction script in the process of playing the display video and providing a response result after the interaction operation option is triggered.

An apparatus for generating a merchandise object display video, comprising:

a video clip receiving unit for receiving a plurality of video clips submitted for a target commodity object;

an operation option providing unit for providing an operation option for adding function description information to the plurality of video clips;

and the function description information receiving unit is used for generating a display video related to the commodity object by serially editing the plurality of video segments after receiving the function description information through the operation options.

An apparatus for generating an interactive script, comprising:

the display video acquisition unit is used for acquiring a display video of a target commodity object, wherein the display video comprises a plurality of video clips, and the video clips correspond to function description information;

the interface providing unit is used for providing an interface for adding interactive operation options for the display video so as to determine the display time, the display file and the response mode information of the interactive operation options;

and the script generating unit is used for generating an interactive script according to the display time, the display file and the response mode information of the interactive operation options, providing the interactive operation options according to the playing progress of the display video in the process of playing the display video, and providing a response result after receiving the interactive operation through the interactive operation options.

A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the method of any of the above.

An electronic device, comprising:

one or more processors; and

a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform the steps of the method of any of the preceding claims.

According to the specific embodiments provided herein, the present application discloses the following technical effects:

according to the embodiment of the application, the interaction of 'screenplay' can be realized in a mode of explaining the commodity object information in a mode of prerecording and displaying videos. Specifically, the display video may include a plurality of segments respectively corresponding to different functions, and the explanation documents, the intonation, and the like in the segments may be designed according to a preset "script" and the like; in addition, interactive operation options can be provided for users in the process of playing the display videos, the interactive operation options can be associated with corresponding display case information, and the specific display case can also correspond to the setting in the 'script'. Therefore, the user can initiate interactive operation through specific interactive operation options, and correspondingly, the client can provide corresponding response results. Through the mode, when the information of the commodity object is explained through the pre-recorded display video, an interaction way can be provided for the user, so that the user obtains the reality and the interaction experience similar to those obtained when the user watches the live video in the process of watching the display video, the advantages of the recorded display video and the live video are combined, and the information acquisition efficiency of the user is improved.

In addition, the interest or the preference of the user to a specific commodity object can be counted based on the interaction condition between the user and the display video, and a specific counting result can be provided for users such as merchants and the like to optimize the product scheme or the marketing scheme of the commodity object. In practical application, a new product test can be performed through the scheme, for example, a merchant can provide a plurality of test money before formally online a certain commodity object, and respectively provide a display video according to the scheme provided by the embodiment of the application and provide an interactive operation option for a user. In the process that a user watches the display video of each test money, the triggering condition of the user on the interactive operation options is counted, the preference condition of the user on each test money is counted through the mode, or the interest degree of a specific certain attribute in a specific test money is counted, and the like, so that the user is helped to select the test money, or further develop new products.

Of course, it is not necessary for any product to achieve all of the above-described advantages at the same time for the practice of the present application.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings without creative efforts.

FIG. 1 is a schematic diagram of a system architecture provided by an embodiment of the present application;

FIG. 2 is a flow chart of a first method provided by an embodiment of the present application;

FIGS. 3-1 through 3-3 are schematic diagrams of interfaces provided by embodiments of the present application;

FIG. 4 is a flow chart of a second method provided by embodiments of the present application;

FIG. 5 is a flow chart of a third method provided by embodiments of the present application;

FIG. 6 is a flow chart of a fourth method provided by embodiments of the present application;

FIG. 7 is a schematic diagram of a first apparatus provided by an embodiment of the present application;

FIG. 8 is a schematic diagram of a second apparatus provided by an embodiment of the present application;

FIG. 9 is a schematic diagram of a third apparatus provided by an embodiment of the present application;

FIG. 10 is a schematic diagram of a fourth apparatus provided by an embodiment of the present application;

fig. 11 is a schematic diagram of an electronic device provided in an embodiment of the present application.

Detailed Description

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments that can be derived from the embodiments given herein by a person of ordinary skill in the art are intended to be within the scope of the present disclosure.

In the embodiment of the application, the advantages of the mode of recording the display video in the aspects of commodity object coverage and flexibility are considered, the characteristics of the display video in the aspects of short time, frequency, quickness, multiple times of editing and conversion and the like can be utilized more, the limitation of time and space is broken through, meanwhile, through some technical means, the user can obtain the experiences of reality, interactivity, atmosphere and the like which are close to the live broadcast process from the display video, the advantages of the display video and the live broadcast video are combined, and the information acquisition efficiency of the user is improved.

First, it should be noted that, in the prior art, most of specific display videos may be recorded in a live broadcast process, or even if the display videos are recorded specifically for specific commodity objects, since an anchor is also required to be played freely due to an explanation content, or even if an explanation is prepared in advance, the content of the explanation is not standardized enough or is not highly specialized, so that in the display videos finally presented to users for viewing, a problem that the users are hard to focus on the users' real attention may occur. In addition, what is more critical, the prerecorded display video cannot form effective interaction with the user, and the operation that the user can execute is to play and control the video at most, including double-speed watching, dragging a control bar and the like, so that the reality and the interactivity of the live video cannot be obtained. Still another significant advantage of the live broadcast process over prerecorded display videos is that ambiance can be created for the user, e.g., links to certain merchandise objects go online only after a countdown password is shout by the lead during the live broadcast process, and can only be purchased at a lower price during the live broadcast process, and even possibly for a limited sale, up to rush, etc. This ambience is advantageous to help increase the conversion. However, since the presentation video is pre-recorded, it is also difficult to create such an ambience to the user.

In view of the above, in the present embodiment, a "screenplay" presentation video may be provided. The term "scenario" refers to the preparation of video content in accordance with a "scenario" in the presentation of a video, taking into account questions or requirements that may be generated by a user while watching the video. In the process of playing the video, with the progress of the "scenario", a way for the user to ask questions or needs is provided, including asking questions according to the setting in the "scenario", etc., and by jumping to the display video for answering the questions or playing the content meeting the needs, etc., a "question-answer" type interaction between the user and the video content is formed, and this interaction operation can also push or change the progress direction of the "scenario", etc. In addition, in alternative embodiments, the user may be created with an ambiance effect by adding an ambiance effect, or by inserting "news" immediately before the associated promotional program begins, adding a countdown component, and the like. Through the above aspects, the user can obtain the experience of reality, interactivity, atmosphere and the like through the recorded display video.

For interactivity purposes, the control may be started from the production process of the display video. Specifically, the production side of the display video can adopt segmented video recording. For example, the commodity object may be summarized as a whole, and then may be divided into a plurality of paragraphs, which are introduced with respect to the characteristics of the commodity object in a plurality of dimensions, so as to form a "total-point" type video structure. By the method, the behavior of the producer of the display video can be normalized, and the quality of the display video is improved from the source.

In addition, the producer may also add function description information to a specific video clip, for example, for a certain garment, the video clip may be specifically associated with a video clip introduced from multiple dimensions such as material, body feeling, and color, and in this case, the function of the specific video clip may be described as "material", "body feeling", "color", and the like. In order to facilitate the operation of the video producer, the embodiment of the present application may further provide a video processing tool for the video producer, and the video producer may upload the plurality of specifically recorded video segments to the tool, and add corresponding functional description information to each video segment through an interface provided by the tool. And then, the plurality of segments can be concatenated and edited into a complete display video. In addition, the tool can also provide some functional components for the user, for example, a component for adding atmosphere special effects, a component for adding information such as real-time purchasing situations of the user of specific commodity objects in the video, and the like can be included.

After the production of the display video is completed, since the specific display video comprises a plurality of segments and each segment is also associated with the function description information, the interaction with the user can be realized subsequently on the basis of the plurality of segments associated with the function description information. Specifically, in a specific implementation manner, in order to implement the above interaction process, at least one interaction script may be generated for the display video. When a specific display video is played for a user, the interactive script can be utilized to provide an operation option for initiating interaction for the user, and the user responds after triggering the interactive operation, so that the user can obtain reality and interactive experience.

Specifically, the interactive script may include the time of occurrence of the interactive operation option, the display document, and the triggered response mode information. The specific interactive script may correspond to the functions of the segments, that is, when the interactive operation options are presented, what language is presented, and how the responses are specifically performed, may correspond to the questions/requirements that may be generated by the user, and the functions of the specific segments. For example, the currently playing clip is an introduction about a preferential price of a commodity object, at this time, since a user may generate a demand for purchasing the commodity object, an interactive operation option for performing a purchasing operation may be provided, and if the user triggers the selection, a page for performing a placing operation, such as a detail page, may be skipped to; however, if the user has not clicked on a purchase, the user may be a question of the price, have a need to further determine whether the current price is cost-effective, and therefore, may also be available for operational options to meet the need, and may provide a case on "not cost-effective" or the like for expressing the reason why the user has not placed an order at a later date. After the interactive operation is triggered through the interactive operation option, the user can jump to a segment for further explaining the price information of the commodity object in detail, including introduction about gifts, price comparison of the whole network and the like, so as to relieve the user of a question, and the like.

The specific interactive script may be entered and edited by a related developer, or a corresponding script generation tool may be provided to facilitate generation of the interactive script. The information of the display video of the target commodity object and the plurality of relevant fragments can be uploaded to the tool, and each fragment and the corresponding function description information thereof can be displayed in the interface of the tool. The developer can select a specific time point to add the interactive operation options, input specific display case information and specify corresponding response mode information. The specific response mode can generally include jumping to a detail page of a related commodity object, or jumping to a specified segment, or displaying a related atmosphere special effect, and the like. Therefore, response mode options can be provided, and a developer can select a specific response mode according to actual requirements and specify a specific page address, a segment identifier, a special effect identifier and the like. After the selection of time, the input of the display file, the determination of the response mode and the like are completed, the corresponding interaction script can be automatically generated.

The specifically generated interactive script can be associated with the display video, and when the user requests video explanation of a certain commodity object, the server side can provide the specifically displayed video and at least one associated interactive script for the client side. Therefore, in the process of playing the specific display video, the client can provide corresponding interactive operation options at specific time points along with the progress of the 'plot' along with the lapse of time according to the specific interactive script, and provide corresponding response results after triggering the specific interactive operation. In this way, since a specific display video may include a plurality of "scriptualized" segments, and an interactive operation option may be provided for the user, and the documentation associated with the interactive operation option may also be described according to a specific "drama", thereby implementing a "scriptualized" interactive process.

In practical application, the specific technical scheme provided by the embodiment of the application can be applied to various specific scenes, and particularly, for the commodity object associated with the relevant preferential activity, the method provided by the embodiment of the application is more suitable for providing the specific display video. For example, one scenario may include a "group buy" (a way to purchase that combines known and unknown consumer users to increase negotiation with merchants to obtain a better price) scenario offered in a commodity object information system. Specifically, the display video generated for a certain commodity object may be put into a related interface (e.g., a home page, etc.) of the "group purchase" scene, and the user may click and play the display video of the commodity object in the interface. Since "low price" is an important factor attracting users in scenes such as "group purchase", a presentation of corresponding information, for example, including a segment dedicated to explaining price superiority, and additionally, adding an atmosphere special effect, etc., may be added to the presentation video. In addition, operation options for getting related user rights such as 'red packages', 'coupons' and the like can be provided on the interface for displaying the video, and the like.

Further, the specific event such as "group purchase" is generally associated with information such as "group opening time", that is, the preferential price can be enjoyed only after the "group opening time" is started, and the number of the commodity objects participating in the event may be limited. Therefore, in a specific implementation, the commodity object associated with the preferential event may be placed on a relevant page before the preferential event starts, and if the preferential event is about to start in the process of playing the display video of the commodity object by the user, an atmosphere may be created for the user by means of "inserting" news segments and the like. Further still, such ambiance may be further enhanced by providing related countdown components and the like on top of the video interface, and so forth.

From the perspective of system architecture, referring to fig. 1, the embodiments of the present application may implement the above functions through a client and a server of a commodity object information system. The client is mainly used for realizing interaction of the front end, and comprises receiving a request of a user, and providing playing of a specific video, receiving of interaction operation and the like. The server mainly comprises a server which directly interacts with the client, can be used for storing display videos, interaction scripts and the like associated with specific commodity objects and provides the display videos, the interaction scripts and the like for the client after receiving a request of the client. In addition, as described above, the embodiment of the present application may further provide a tool for editing the display video for the video producer user, so as to add the function description information to the specific video clip, and may further provide a relevant component for adding a special effect to the user, or add a component for acquiring real-time user information (including the number of people participating in a group, the number of people placing an order, and the like). In addition, a tool for automatically generating the interaction script can be provided, including providing options for adding information such as the position, the file, the response mode and the like of a specific interaction operation option on a time axis, and then automatically generating the corresponding interaction script, and the like.

The following describes in detail specific implementations provided in embodiments of the present application.

Example one

First, in the embodiment, a method for processing a commodity object display video is provided from the perspective of a client of a commodity object information system, and referring to fig. 2, the method may specifically include:

s201: receiving a request for playing a display video of a target commodity object; the display video comprises a plurality of segments corresponding to different functions.

The display video may be a video recorded for the commodity object in advance, and specifically, the display video may be recorded in a process of explaining the target commodity object by a specific person to obtain a specific display video. Such a display video may be posted to a particular page, which, for example, as previously described, may include posting to a detailed information page for a particular merchandise object, a search results page, and so forth. Or, the display video provided by the embodiment of the application is pre-recorded, but can realize interaction with the user, so that the experience provided for the user by the approach of live video is achieved, and the display video is more suitable for being played to the user in the process that the commodity object participates in the related promotion activities. For example, when a certain commodity object participates in a "group purchase" activity developed by a commodity object information system, the situation of participation of the commodity object in the activity can be described by recording the display video in addition to the description of the basic attribute and the like of the commodity object, including a preferential mode, when and how to operate to obtain greater benefits, and the like. Therefore, a specific display video can be launched into a page related to a specific promotion, for example, a "top page" of a certain promotion, or a specific "group purchase" channel may exist in the merchandise object information system, and the launching can be carried out on the top page of the "group purchase" channel, and the like. After the user looks up the video explanation link of a certain commodity object in a specific page, the user can initiate a specific request for explaining the commodity object by clicking the corresponding link.

In addition, an entrance for playing the pre-recorded display video can be provided in a related live video interface, so that a user can initiate a watching request for the display video of a specific commodity object in the live watching process, and the like.

S202: playing the display video, and providing an interaction area in a playing interface, wherein the interaction area is used for displaying an interaction operation option, the interaction operation option is associated with a display file and is displayed along with the playing progress of the display video, and the display file is used for describing interaction requirements which are possibly generated when a user watches the display video;

after a specific request is received, a display video of a specific target commodity object can be acquired, and under the condition that the interaction script is associated, at least one interaction script associated with the display video can be acquired at the same time. If the client receives the explanation request about the target commodity object for the first time, the client can request to load a specific display video and a corresponding interaction script from the server. And then, the display video and the interactive script can be stored in a local cache, so that the display video and the interactive script can be loaded from the local cache after receiving the explanation request of the user for the same commodity object again.

The particular presentation video may be provided by a particular producer user (including a merchant, or some third party video production service provider, etc.). As described above, the method and the system can provide a producer user with a relevant tool, and when recording a specific display video, the user can firstly record a plurality of segments, and each segment can also be used for explaining the information of the commodity object from different dimensions. After that, specific segments may be entered into the tool, and function description information, for example, functions including introducing multiple dimensions such as "performance", "parameter", "appearance", "benefit information" of a certain commodity object, etc., may be added to each segment in the interface provided by the tool. After the addition of the function description information of each segment is completed, each segment can be connected in series to form a complete display video. In the process of connecting the specific segments in series, the sequence of the segments and the like can be arranged according to the information of the categories and the like of the specific commodity objects.

Or, in another mode, the producer user may also directly record a complete video (that is, record not in segments), and then "dotting" the video timeline by using a related tool, mark out a plurality of segments, add function description information to each segment, and so on.

No matter what specific way to record the video and add the function description information, the specific tool end can acquire and store the function description information of each segment and the corresponding start-stop time information, so as to perform specific processing such as skipping during the interaction with the user.

In addition, various functional components can be provided in the video production related tool, and a user can add specific atmosphere special effects to the video by using the functional components, or some additional information can be added to the video. For example, the specific additional information may include statistical information and the like related to real-time access situations of specific users. For example, in the process of playing the display video of a commodity object participating in a group purchase event, the real-time group participation number, the order placing number, the current order placing user information and the like of the commodity object can be displayed.

After the specific display video is acquired, the display video can be played, and in the playing process, the interactive operation options can be provided in the interactive area in the interface according to the playing progress of the display video. Since the specific display video is produced and arranged according to a certain 'scenario', it is equivalent to provide the user with an operation option for initiating interaction along with the expansion of the 'scenario' in the video. The display scheme associated with the interactive operation option can be used for describing the interactive requirement which is possibly generated when the user watches the display video, and can correspond to the corresponding segment when the interactive operation option appears or the function description information of the segment for meeting the requirement. That is, regarding the requirements that may be generated by the user during watching the video, what has been considered in the "script", the user only needs to trigger specific interaction according to the guidance in the "script", and does not need to input specific information such as a requirement text and the like by himself. In addition, since the specific video also has the segments corresponding to the functions, the interaction between the pre-recorded display video and the user can be realized through the scriptualization design.

S203: and providing a corresponding response result according to the triggered condition of the interactive operation option.

After the specific interactive operation option is provided, a corresponding response result can be provided according to the triggered condition of the specific interactive operation option. The specific response mode corresponds to the interaction requirement described by the specific interaction operation option.

For example, specific interactive requirements may include requirements for further understanding of the target commodity object from a specified dimension. At this time, after a specific interactive operation option is triggered, the display video may be skipped to the clip for satisfying the requirement to be played. For example, an operation option of a "not cost-effective" or other documentation may be provided, and after the user triggers the operation option, the user may jump to a segment for introducing the preference information of a specific commodity object, including price comparison with other commodity objects in the whole network, comparison with historical prices, and the like. It should be noted that, in specific implementation, in order to further enhance the user experience, when recording a specific segment, "conversational" content for responding to an interaction request made by the user may be provided at the beginning of the segment, so that the user obtains a feeling that a specific "anchor" is answering his question. For example, after a specific "cost-free" operation option is triggered, when a certain segment is jumped to, the "anchor" user can say "do you feel not cost-free for the first time, let i see you see it well, and so on, and then go to the content of formal explanation of the price. The fragments of the receiving class may also be small fragments which exist independently, and when jumping to a certain target fragment according to a triggering operation of a user, the small fragments for performing a "conversational" response to an interaction request of the user may be played first, and then the target fragment specifically for satisfying a user's requirement may be played. If the target segments are played in sequence according to the pre-programmed sequence, the content of the target segments can be played directly without inserting the small segments for performing the 'dialogue-type' response to the user.

It should be noted that, specifically, when providing the display video of the commodity object, the explanation document, the intonation, and the like in the display video may also be correspondingly designed according to the specific oriented user group characteristics and the like. For example, if a merchandise object is targeted at a group that is younger and more fashionable, the explanation of the literature, intonation, or the like may be pretty or funny, if a group that is older is targeted, the explanation of the literature, intonation, or the like may be predominantly steady, and so on. Or, if the same commodity object may be oriented to a plurality of different user groups, a plurality of different display videos may also be provided, and the explanation pattern, the intonation, and the like in the videos may be respectively used for matching the requirements of different user groups. At this time, the user group to which the user actually belongs can be associated according to the client, the display video matched with the user group is selected to be played, and interactive operation options are provided according to the associated interactive script, and the like.

In addition, the specific interaction requirement may also include a purchase requirement for the target commodity object. That is to say, in the process of viewing the display video of the specific commodity object, a user may generate a demand for purchasing the specific commodity object, at this time, an interactive operation option of a case such as "buy TA" may be provided in the interactive area, and after such an interactive operation option is triggered, a page that can perform a purchase operation, such as a detail information page of the target commodity object, may be displayed. Or, in another implementation, since the user already knows the details of the commodity object by displaying the video, after the user clicks an interactive operation option such as "buy TA" for expressing his own purchase demand or will, the order generation and settlement process for the target commodity object may also be directly started. That is to say, the user can place an order through the interactive operation option provided in the process of playing the display video, and after clicking "buy TA", the user can enter an order confirmation page to perform confirmation operation of information such as purchase quantity, and the user does not need to enter a specific detail page or other pages to click "purchase immediately" or "enter a shopping cart" and other operations, so that the operation path of the user can be further shortened.

Furthermore, the aforementioned interaction requirement is mainly used to obtain more detailed information of a specific commodity object, or perform some operation on the commodity object, and in practical applications, there may be a requirement for interacting with a specific person in a video. For example, the user may want to call a person in the video, and so on, and thus the specific interaction requirement may also include a requirement to interact with the person in the display video. At this time, after the interactive operation option is triggered, a corresponding atmosphere special effect can be provided, or the display video is skipped to a corresponding segment for playing. For example, the file of the specific interactive operation option may include "catch up", and at this time, after the user triggers the operation option, a related special effect may be added to the video, including adding a related map to a person in the video, so as to present a "catch up" effect. Or, the interactive operation options may further include "who is you," and after the triggering, the user may jump to a video clip in which the corresponding character introduces himself, or may also trigger the display of a piece of literature, for example: "who my is unimportant, importantly, is really cost effective", and so on.

In specific implementation, specific interactive operation options can have various specific display modes. For example, a main interactive area may be provided first at an upper layer of the presentation video playing interface, as shown at 31 in fig. 3-1 (a). In this main interactive area, various kinds of information about the commodity object being introduced in the video can be presented in a reversible manner, for example, as shown in fig. 3-1(B), information about a thumbnail, a commodity name, a price, etc. of the commodity object in the video can be presented at different times respectively in a reversible manner. In addition, the content displayed in the main interaction area can also be shaken left and right to attract the attention of the user.

On the basis of providing the main interactive area, the video playing method can also extend near the main interactive area to show operation options specifically used for interaction in the video playing process. For example, as shown at 32 in fig. 3-1(a), specific interactive operation options may be presented in the form of bubbles. Specifically, in the process of playing the display video of a certain commodity object, the interactive operation options such as "buy TA", "keep out", "not cost", etc. shown in fig. 3-1(C) can be displayed at a certain time. If the triggering operation of the user on the specific interaction operation option is not received within the threshold time length, the bubble can be hidden, that is, the bubble can disappear; the next set of bubbles can then be presented at other points in time as the video is played, for presenting other interactive operation options, and so on. If the trigger operation of the user on a certain interactive operation option is received, a corresponding response result can be provided according to a specific interactive script. For example, a certain commodity object is a certain beverage, the interactive operation option provided at a certain moment is recorded as 'sweet Dome', and after the user clicks and triggers the operation option, the user can jump to a segment for explaining the taste of the commodity object.

In practical applications, information of operations being performed on the target commodity object by other users can be provided at an upper layer of an interface for displaying a video, for example, the specific operations may include a purchase operation, an operation of joining a shopping cart, a collection operation, a group operation, and the like. In addition, if the target commodity object is associated with group purchase type promotion activity information, the information of the current group number and/or the number of purchased people can be provided on the upper layer of the interface for displaying the video. In addition, when the group number and/or the number of purchased persons reach a threshold value, prompt information about the group purchase can be provided so as to enhance the perception of the user on the information of the group purchase.

It should be noted that, for the implementation of the above functions, since real-time user operation information needs to be acquired from a related server, related components can be provided for a user by the embodiment of the present application, in a process of producing a display video, a user can select whether to add a component to the display video, and if so, in a process of playing the display video, specific user operation information can be read from the related server, or user operation information pushed by the related server is received, and the display is performed on an upper layer of an interface for displaying the video.

As described above, the specific target product object may be associated with the offer information, and the specific offer may be associated with the start time information. At this time, before the starting time associated with the offer, notification information about the upcoming start of the offer may be provided by inserting a clip into the presentation video. That is, if a particular merchandise object is involved in a promotional event, the event may begin at a certain point in time on a certain date, for example, 6 months, 16 am, 10 am, for sale at a certain premium price, and so on. If a user is on 6 months, 16 days 9: starting to view the display video of the merchandise object, at 9: 40 inserting a program for introducing the merchandise object to be about 10: 00 begin selling etc. pieces of information at a certain price, etc. Alternatively, assume that the merchant user associated with the merchandise object also plans to be 9: 55 issues a user interest such as a red envelope specific to the merchandise object, a notification message regarding the event may also be inserted in the display video, and so on.

Through the mode of the inter-cut segment, the atmosphere sense can be created for the user. In addition, in order to further enhance the atmosphere of the user, a countdown component for prompting the imminent start of the preferential activity can be provided in a display video interface, and the preferential price information can be displayed in combination with the dynamic effect.

In addition, in a specific implementation, since the display video in the embodiment of the present application includes a plurality of video segments, in the process of playing the display video, the play countdown information about the current segment may be provided according to the duration of the current segment. That is to say, in a conventional video playing interface, only the total duration of the video and the current playing progress information can be usually viewed, but in the embodiment of the present application, the remaining duration information of the currently playing clip can also be provided for the user, so that the user can obtain richer information, help the user to determine whether to wait for the current clip to be played completely, or skip to another clip for playing, and the like.

In addition, in order to facilitate the user to jump to another clip, after the current clip is played for a threshold time length, or after a user clicks a countdown component, and other operations are received, tag information about another clip may be provided, so that the user can jump to the corresponding clip to play by operating the tag. For example, as shown at 33 in fig. 3-2(a), which is an area for showing the countdown assembly described above. 3-2(B) shows an example of a presentation in a specific presentation video, after the current segment has been played for a certain length of time or a specific countdown component has been triggered, the tab option shown in FIG. 3-2(C) may be presented. For example, the current commercial object is a mascara, the video includes a plurality of segments for introducing selling points, prices, makeup effects, waterproofing effects, etc., and the tags displayed on the countdown assembly accessories may include selling points, prices, makeup, waterproofing, etc. The user can click a specific label to jump to the corresponding segment.

In addition, as shown at 34 in fig. 3-3(a), a subtitle region may be further provided at an upper layer of the presentation video interface, and during the playing of the presentation video, subtitle information about the target commodity object may be presented. For example, the specific subtitle may exist in the form of a bullet screen or the like. As shown in fig. 3-3(B), the specific subtitle information may include historical comment content information issued by the user who has purchased the target commodity object. Or, the specific subtitle information may further include subtitle information corresponding to the function added to the segment, and the subtitle information is displayed within a playing time period of the corresponding segment. That is, as the video is played, subtitle content related to a specific "scenario" may also be added, and such subtitle content may output fixed content at a fixed point in time, as the video is played, and so on.

In addition, in a specific implementation, a plurality of segments included in a specific display video may be further divided into a dominant segment and a hidden segment, and the dominant segment may be played in a default state. In the playing process, if the user triggers the interactive operation, the processing such as the skip of the segment can be carried out according to the interactive operation option triggered by the user. Playback of the hidden clip can also be triggered if the user has finished viewing all of the dominant clips. For example, in practical applications, a section or the like for reminding a user to place an order may be provided for a specific commodity object, but such a section may be hidden in a default state, and if the user finishes watching the explicit section but still does not perform an order placing operation or the like, playing of such a hidden section may be triggered, and so on.

It should be noted that, regarding the presentation of various interactive operation options and the provision of response modes in the embodiments of the present application, there may be multiple implementation modes, for example, one mode is to implement related functions directly in the client code. Or, in another mode, the method can be implemented by the interactive script. Regarding the interactive script, multiple interactive scripts can be associated with the same display video, each interactive script can correspond to one interactive operation option added in the display video, and the interactive script can be used for describing the information such as the occurrence time, the file, the response mode and the like of the interactive operation option. Specifically, the interactive script information may be edited by a developer of the server, or may be generated by the script generation tool described above. In addition, a script triggered by information such as time can be included, for example, if a preferential event to be attended by a certain commodity object starts from a certain time point, the insertion of the video clip of the "news" category can be triggered at a time half hour or ten minutes before the time point. The news video clip can be used for notifying that the preferential event participated in by the current commodity object is about to start the news event, the inter cut means that the playing video clip is paused and changed into the playing video clip of the news, and after the playing of the news video clip is finished, the original playing progress is continued to play, and the like.

In a word, according to the embodiment of the application, the interaction of 'screenplay' can be realized in a mode of explaining the commodity object information in a mode of prerecording and displaying videos. Specifically, the display video may include a plurality of segments respectively corresponding to different function description information, and the explanation pattern, the intonation, and the like in the segments may be designed according to a preset "script" and the like; in addition, interactive operation options can be provided for users in the process of playing the display videos, the interactive operation options can be associated with corresponding display case information, and the specific display case can also correspond to the setting in the 'script'. Therefore, the user can initiate interactive operation through specific interactive operation options, and correspondingly, the client can provide corresponding response results. Through the mode, when the information of the commodity object is explained through the pre-recorded display video, an interaction way can be provided for the user, so that the user obtains the reality and the interaction experience similar to those obtained when the user watches the live video in the process of watching the display video, the advantages of the recorded display video and the live video are combined, and the information acquisition efficiency of the user is improved.

It should be noted that, in practical application, the interest or the preference of the user to a specific commodity object may be counted based on the interaction between the user and the display video, and a specific statistical result may be provided to the user such as a merchant for the user to optimize the product scheme or the marketing scheme of the commodity object. In practical application, a new product test can be performed through the scheme, for example, a merchant can provide a plurality of test money before formally online a certain commodity object, and respectively provide a display video according to the scheme provided by the embodiment of the application and provide an interactive operation option for a user. In the process that a user watches the display video of each test money, the triggering condition of the user on the interactive operation options is counted, the preference condition of the user on each test money is counted through the mode, or the interest degree of a specific certain attribute in a specific test money is counted, and the like, so that the user is helped to select the test money, or further develop new products.

Example two

In a second embodiment, in a manner of performing display and response control of the interactive operation option through the interactive script, a method for displaying a commodity object display video is provided from the data processing perspective of the client, and referring to fig. 4, the method may include:

s401: receiving a request for explaining a target commodity object;

s402: acquiring a display video of the target commodity object and at least one interactive script related to the display video, wherein the display video comprises a plurality of fragments corresponding to different functions, the interactive script comprises the appearance time of an interactive operation option, a display file related to the interactive operation option and response mode information after triggering, and the display file is used for describing interaction requirements which are possibly generated in the process of watching the display video by a user;

s403: and in the process of playing the display video, providing the interactive operation option according to the playing progress of the display video and the interactive script, and providing a response result after the interactive operation option is triggered.

EXAMPLE III

In a third embodiment, there is provided a method for generating a merchandise object display video from the perspective of a video processing tool provided to a display video producer, and referring to fig. 5, the method may include:

s501: receiving a plurality of video clips submitted for a target commodity object;

s502: providing an operation option for adding function description information to the plurality of video clips;

specifically, according to the commonly used function description information and the like, candidate function description options can be provided for the user, so that the user can add the function description information to the specific segment by selecting the specific option.

S503: and after the function description information is received through the operation options, serially editing the plurality of video segments to generate a display video about the commodity object.

After the addition of the function description information associated with the video clip is completed, a plurality of clips may be concatenated into a presentation video. In an optional implementation manner, the tool may further determine whether a fragment for describing a certain function is absent in the currently uploaded fragments according to information such as a category to which the commodity object belongs, and if the fragment is absent, the tool may prompt the user to perform replenishment. For example, for a commodity object of the cosmetic class, it can be generally described in terms of product parameters, color, makeup effects, and the like. If the segments uploaded by a certain user do not have the segments with the makeup effect, the user can be prompted to supplement the segments, so that the finally generated display video is more complete, and the like.

In addition, a component for adding atmosphere special effects to the display video and/or a component for adding user real-time operation conditions related to the target commodity object to the display video can be further provided.

Example four

The fourth embodiment provides a method for generating an interactive script from the perspective of a script generation tool, and referring to fig. 6, the method may include:

s601: acquiring a display video of a target commodity object, wherein the display video comprises a plurality of video clips, and the video clips are corresponding to function description information;

s602: providing an interface for adding interactive operation options for the display video, and determining the display time, the display file and the response mode information of the interactive operation options;

s603: and generating an interactive script according to the display time, the display file and the response mode information of the interactive operation options, so as to provide the interactive operation options according to the display progress of the display video in the process of playing the display video, and provide a response result after receiving the interactive operation through the interactive operation options.

For the parts of the second to fourth embodiments that are not described in detail, reference may be made to the description of the first embodiment, which is not repeated herein.

It should be noted that, in the embodiments of the present application, the user data may be used, and in practical applications, the user-specific personal data may be used in the scheme described herein within the scope permitted by the applicable law, under the condition of meeting the requirements of the applicable law and regulations in the country (for example, the user explicitly agrees, the user is informed, etc.).

Corresponding to the first embodiment, an embodiment of the present application further provides a commodity object display video processing apparatus, and referring to fig. 7, the apparatus may include:

a request receiving unit 701, configured to receive a request for playing a display video of a target commodity object; the display video comprises a plurality of fragments corresponding to different functions;

an interactive operation option providing unit 702, configured to play the display video and provide an interactive area in a playing interface, where the interactive area is used to display an interactive operation option, the interactive operation option is associated with a display case and is displayed along with the playing progress of the explanation video, and the display case is used to describe an interactive demand that may be generated when a user watches the display video;

a response result providing unit 703, configured to provide a corresponding response result according to the triggered condition of the interactive operation option.

at this time, the response result providing unit may be specifically configured to:

Or the interaction requirement comprises a requirement for interacting with a person in the display video;

Or the interaction requirement comprises a requirement for purchasing the target commodity object;

and after the interactive operation option is triggered, starting an order generation and settlement process related to the target commodity object.

In addition, the apparatus may further include:

and the interactive script acquisition unit is used for acquiring at least one interactive script related to the display video, wherein the interactive script comprises the appearance time of an interactive operation option, a display file related to the interactive operation option and triggered response mode information, so that the interactive operation option and a triggered response result of the interactive operation option are provided according to the interactive script in the process of playing the display video.

The interactive operation options can be displayed in a bubble form, and if the triggering operation of the user is not received within the threshold time length, the bubble is hidden.

In addition, the apparatus may further include:

and the user information providing unit is used for providing information of the operation which is executed on the target commodity object by other users on the upper layer of the interface for displaying the video.

at this time, the apparatus may further include:

and the number information providing unit is used for providing information of the number of people currently participating in the group and/or the number of people purchased on the upper layer of the interface for displaying the video.

In addition, the method can also comprise the following steps:

and the group purchase prompting unit is used for providing prompting information about group purchase when the group participating number and/or the purchased number reach a threshold value.

Furthermore, the target commodity object may be associated with offer activity information, and the offer activity is associated with start time information;

at this time, the apparatus may further include:

and the inserting unit is used for providing notification information about the upcoming start of the preferential event in a mode of inserting segments into the display video before the associated start time of the preferential event.

In addition, the apparatus may further include:

and the countdown unit is used for providing a countdown component for prompting the imminent start of the preferential activity in the display video interface and displaying the preferential price information in combination with the dynamic effect.

Furthermore, the apparatus may further include:

and the countdown component providing unit is used for providing a countdown component in the process of playing the display video, and the countdown component is used for providing play countdown information about the current segment according to the duration of the current segment.

In addition, the apparatus may further include:

and the tag providing unit is used for providing tag information about other segments after the current segment is played for a threshold time length or a triggering operation request of a user for the countdown component is received, so that the tags are jumped to the corresponding segments to be played in a mode of operating the tags.

Furthermore, the apparatus may further include:

the subtitle information display unit is used for displaying subtitle information related to the target commodity object in the display video playing process;

the video playing unit may specifically be configured to:

playing the dominant clip associated with the display video;

at this time, the apparatus may further include:

and the judging unit is used for judging whether the user finishes watching the dominant clip, and if so, triggering the video playing unit to play the hidden clip.

Corresponding to the second embodiment, an embodiment of the present application further provides a video display apparatus for displaying a commodity object, referring to fig. 8, the apparatus may include:

a request receiving unit 801 configured to receive a request for explaining a target commodity object;

a data obtaining unit 802, configured to obtain a display video of the target commodity object and at least one associated interaction script, where the display video includes multiple segments corresponding to different functions, the interaction script includes occurrence time of an interaction operation option, a display scenario associated with the interaction operation option, and response mode information after triggering, and the display scenario is used to describe interaction requirements that may be generated during a process of viewing the display video by a user;

and the interaction unit 803 is configured to provide the interaction operation option according to the playing progress of the display video and the interaction script in the process of playing the display video, and provide a response result after the interaction operation option is triggered.

Corresponding to the embodiment, the embodiment of the present application further provides an apparatus for generating a display video of a commodity object, and referring to fig. 9, the apparatus may include:

a video clip receiving unit 901 for receiving a plurality of video clips submitted for a target commodity object;

an operation option providing unit 902, configured to provide an operation option for adding function description information to the plurality of video clips;

a function description information receiving unit 903, configured to generate a display video about the commodity object by performing serial editing on the plurality of video segments after receiving the function description information through the operation option.

In addition, the apparatus may further include:

and the component providing unit is used for providing a component for adding atmosphere special effects into the display video and/or a component for adding the real-time operation condition of the user associated with the target commodity object into the display video.

Corresponding to the fourth embodiment, an apparatus for generating an interactive script is further provided in the embodiments of the present application, and referring to fig. 10, the apparatus may include:

a display video acquiring unit 1001 configured to acquire a display video of a target commodity object, where the display video includes a plurality of video clips, and the video clips correspond to function description information;

an interface providing unit 1002, configured to provide an interface for adding an interactive operation option to the display video, so as to determine display time, a display file, and response mode information of the interactive operation option;

the script generating unit 1003 is configured to generate an interactive script according to the display time of the interactive operation option, the display document and the response mode information, so as to provide an interactive operation option according to the display progress of the display video in the process of playing the display video, and provide a response result after receiving the interactive operation through the interactive operation option.

In addition, the present application also provides a computer readable storage medium, on which a computer program is stored, which when executed by a processor implements the steps of the method described in any of the preceding method embodiments.

And an electronic device comprising:

one or more processors; and

a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform the steps of the method of any of the preceding method embodiments.

Where fig. 11 illustrates an architecture of an electronic device, for example, device 1100 can be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, a fitness device, a personal digital assistant, an aircraft, and the like.

Referring to fig. 11, device 1100 may include one or more of the following components: processing component 1102, memory 1104, power component 1106, multimedia component 1108, audio component 1110, input/output (I/O) interface 1112, sensor component 1114, and communications component 1116.

The processing component 1102 generally controls the overall operation of the device 1100, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing element 1102 may include one or more processors 1120 to execute instructions to perform all or a portion of the steps of the methods provided by the disclosed subject matter. Further, the processing component 1102 may include one or more modules that facilitate interaction between the processing component 1102 and other components. For example, the processing component 1102 may include a multimedia module to facilitate interaction between the multimedia component 1108 and the processing component 1102.

The memory 1104 is configured to store various types of data to support operation at the device 1100. Examples of such data include instructions for any application or method operating on device 1100, contact data, phonebook data, messages, pictures, videos, and so forth. The memory 1104 may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

A power component 1106 provides power to the various components of the device 1100. The power components 1106 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the device 1100.

The multimedia component 1108 includes a screen that provides an output interface between the device 1100 and a user. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 1108 includes a front facing camera and/or a rear facing camera. The front-facing camera and/or the rear-facing camera may receive external multimedia data when the device 1100 is in an operating mode, such as a shooting mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.

The audio component 1110 is configured to output and/or input audio signals. For example, the audio component 1110 includes a Microphone (MIC) configured to receive external audio signals when the device 1100 is in operating modes, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may further be stored in the memory 1104 or transmitted via the communication component 1116. In some embodiments, the audio assembly 1110 further includes a speaker for outputting audio signals.

The I/O interface 1112 provides an interface between the processing component 1102 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.

The sensor assembly 1114 includes one or more sensors for providing various aspects of state assessment for the device 1100. For example, the sensor assembly 1114 may detect the open/closed state of the device 1100, the relative positioning of components, such as a display and keypad of the device 1100, the sensor assembly 1114 may also detect a change in the position of the device 1100 or a component of the device 1100, the presence or absence of user contact with the device 1100, orientation or acceleration/deceleration of the device 1100, and a change in the temperature of the device 1100. The sensor assembly 1114 may include a proximity sensor configured to detect the presence of a nearby object without any physical contact. The sensor assembly 1114 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 1114 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

The communication component 1116 is configured to facilitate wired or wireless communication between the device 1100 and other devices. The device 1100 may access a wireless network based on a communication standard, such as WiFi, or a mobile communication network such as 2G, 3G, 4G/LTE, 5G, etc. In an exemplary embodiment, the communication component 1116 receives a broadcast signal or broadcast associated information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communications component 1116 also includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.

In an exemplary embodiment, the device 1100 may be implemented by one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the above-described methods.

In an exemplary embodiment, a non-transitory computer-readable storage medium comprising instructions, such as the memory 1104 comprising instructions, executable by the processor 1120 of the device 1100 to perform the methods provided by the disclosed aspects is also provided. For example, the non-transitory computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.

From the above description of the embodiments, it is clear to those skilled in the art that the present application can be implemented by software plus necessary general hardware platform. Based on such understanding, the technical solutions of the present application may be essentially or partially implemented in the form of a software product, which may be stored in a storage medium, such as a ROM/RAM, a magnetic disk, an optical disk, etc., and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method according to the embodiments or some parts of the embodiments of the present application.

The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, the system or system embodiments are substantially similar to the method embodiments and therefore are described in a relatively simple manner, and reference may be made to some of the descriptions of the method embodiments for related points. The above-described system and system embodiments are only illustrative, wherein the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.

The method and the device for processing the commodity object display video provided by the application are introduced in detail, a specific example is applied in the method to explain the principle and the implementation mode of the application, and the description of the embodiment is only used for helping to understand the method and the core idea of the application; meanwhile, for a person skilled in the art, according to the idea of the present application, the specific embodiments and the application range may be changed. In view of the above, the description should not be taken as limiting the application.

Claims

1. A commodity object display video processing method is characterized by comprising the following steps:

2. The method of claim 1,

the interaction requirements comprise requirements for further understanding of the target commodity object from a specified dimension;

3. The method of claim 1,

the interaction requirements comprise requirements for interaction with the characters in the display video;

4. The method of claim 1,

the interactive demand comprises a demand for purchase of the target commodity object;

5. The method according to any one of claims 1 to 4,

the method further comprises the following steps:

6. The method of any of claims 1 to 4, further comprising:

7. The method of any of claims 1 to 4, further comprising:

8. A commodity object display video display method is characterized by comprising the following steps:

receiving a request for explaining a target commodity object;

9. A method of generating a merchandise object display video, comprising:

receiving a plurality of video clips submitted for a target commodity object;

10. A method of generating an interactive script, comprising:

11. A merchandise object display video processing apparatus, comprising:

12. A merchandise object display video display device, comprising:

13. An apparatus for generating a video of a display of a commodity object, comprising:

14. An apparatus for generating an interactive script, comprising: