CN113383556A - Viewing history analysis device - Google Patents
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- CN113383556A CN113383556A CN202080007500.1A CN202080007500A CN113383556A CN 113383556 A CN113383556 A CN 113383556A CN 202080007500 A CN202080007500 A CN 202080007500A CN 113383556 A CN113383556 A CN 113383556A
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- 238000004364 calculation method Methods 0.000 claims abstract description 31
- 238000009434 installation Methods 0.000 abstract 1
- 238000012986 modification Methods 0.000 description 29
- 230000004048 modification Effects 0.000 description 29
- 238000010586 diagram Methods 0.000 description 22
- 238000000034 method Methods 0.000 description 12
- 238000001914 filtration Methods 0.000 description 6
- 230000006870 function Effects 0.000 description 6
- 238000004590 computer program Methods 0.000 description 5
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F17/00—Digital computing or data processing equipment or methods, specially adapted for specific functions
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N17/00—Diagnosis, testing or measuring for television systems or their details
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
Abstract
A viewing history analysis device capable of easily showing the distribution of statistical data of viewing information. The viewing history analysis device includes a statistical calculation unit (17) and a provision unit (18). A statistic calculation unit (17) calculates statistic information of viewing information of receiving devices installed in a first region among the plurality of receiving devices, based on the installation positions of the plurality of receiving devices and the viewing information of the plurality of receiving devices. A providing unit (18) provides a map in which image information representing statistical information is superimposed at a position corresponding to a first region.
Description
Cross Reference to Related Applications
This application claims priority from japanese patent application No. 2019-231841, filed on 23.12.2019, the entire contents of which are incorporated herein by reference.
Embodiments of the present application relate to a viewing history analysis device.
According to a conventional method of analyzing viewing histories by a receiving apparatus such as a television apparatus, statistical data such as ratings is generally represented by a line graph, a bar graph, or the like.
Disclosure of Invention
Technical problem to be solved by the invention
However, according to the above-described conventional method, it is difficult to grasp the distribution of statistical data.
An object of one embodiment of the present application is to provide a viewing history analysis device that can easily show the distribution of statistical data of viewing information.
Technical solution for solving technical problem
According to one embodiment, an audio-visual history analysis apparatus includes a statistical calculation section and a provision section. The statistics calculation unit calculates statistics information of viewing information of a receiving device set in a first region among the plurality of receiving devices, based on the setting positions of the plurality of receiving devices and the viewing information of the plurality of receiving devices. The providing unit provides a map in which image information representing statistical information is superimposed at a position corresponding to a first region.
Fig. 1 is a schematic diagram showing an example of a configuration of a system using a viewing history analysis apparatus according to an embodiment.
Fig. 2 is a diagram showing an example of a screen for selecting a program provided by the viewing history analysis server according to the embodiment.
Fig. 3 is a schematic diagram showing an example of a screen for displaying statistical data provided by the viewing history analysis server according to the embodiment.
Fig. 4 is a schematic diagram showing an example of another screen provided by the viewing history analysis server according to the embodiment and displaying statistical data.
Fig. 5 is a schematic diagram showing an example of a hardware configuration of the viewing history analysis server according to the embodiment.
Fig. 6 is a schematic diagram showing an example of a functional configuration of the viewing history analysis server according to the embodiment.
Fig. 7 is a flowchart showing an example of the operation of the viewing history analysis server according to the embodiment.
Fig. 8 is a schematic diagram showing another example (modification 1) of a screen for displaying statistical data provided by the viewing history analysis server according to the embodiment.
Fig. 9 is a schematic diagram showing still another example (modification 2) of a screen for displaying statistical data provided by the viewing history analysis server according to the embodiment.
Fig. 10 is a schematic diagram showing still another example (modification 3) of a screen for displaying statistical data provided by the viewing history analysis server according to the embodiment.
Fig. 11 is a schematic diagram showing still another example (modification 4) of a screen for displaying statistical data provided by the viewing history analysis server according to the embodiment.
Fig. 12 is a schematic diagram showing still another example (modification 5) of a screen for displaying statistical data provided by the viewing history analysis server according to the embodiment.
Description of the symbols:
1: an audiovisual history analysis server; 2: a television device; 3: an information acquisition server; 4: a device information database; 5: an audiovisual information database; 6: a smart phone; 7: a personal computer; 10: a processor; 11: an I/O device; 13: a storage device; 14: a bus; 15: an audiovisual history analysis program; 16: an input section; 17: a statistical calculation section; 18: a supply section; 100. 100-1, 100-2, 100-3, 100-4: a picture; 101a, 101b, 101 c: a label; 102. 112, 122: a slider; 103. 104, 105, 106, 107, 111, 113, 115, 117, 118, 120, 121: an input box; 108. 109, 114, 116, 200, 201, 202, 203, 204, 205, 208: an area; 121a, 121 b: an input button; 123: a button group; 210. 210 a: the object is displayed.
Hereinafter, the viewing history analysis device according to the embodiment will be described in detail with reference to the drawings. Note that the present application is not limited to this embodiment.
(embodiment mode)
Fig. 1 is a schematic diagram showing an example of a configuration of a system using a viewing history analysis apparatus according to an embodiment.
According to the example shown in fig. 1, the viewing history analysis apparatus according to the embodiment is realized by a viewing history analysis server 1. The device information of the plurality of television apparatuses 2 and the viewing information of the plurality of television apparatuses 2 are acquired by the information acquisition server 3 as a server apparatus.
The viewing history analysis server 1 analyzes the viewing histories of the plurality of television apparatuses 2 based on the device information and the viewing information acquired by the information acquisition server 3.
Each of the plurality of television apparatuses 2 corresponds to a receiving apparatus capable of receiving a broadcast program by a broadcast signal. Note that the receiving apparatus is not limited to a television apparatus. The receiving device may be a set-top box, a recorder with receiving function for playing back programs.
Each television apparatus 2 is assigned a device ID in advance. The user inputs position information, user information, and the like to each television apparatus 2. The position information is information showing the setting position of the television apparatus 2. The location information may be, for example, a zip code, an address, latitude information, longitude information, or the like. The user information is information indicating attributes (for example, age, sex, family members, and the like) of the user of the television apparatus 2.
Each television apparatus 2 can transmit the device ID, the location information, and the user information as device information to the information acquisition server 3. Note that the transmission timing of the device information is not limited to a specific timing. The device information may be transmitted only once at the first start, may be transmitted at each start, or may be transmitted periodically. In addition, the device information may also be transmitted at the time of editing.
The viewing information refers to a viewing program, a Channel (CH), a viewing time, and the like. The viewing information includes the device ID, and it is configured so that which program of which channel is viewed at which time can be specified by the television apparatus 2 specified by the device ID. Each television apparatus 2 can transmit viewing information to the information acquisition server 3. The transmission timing of the viewing information is not limited to a specific timing. The audiovisual information may be transmitted periodically, at startup, at a channel change, etc.
The information acquisition server 3 records the received device information in a device information DB (database) 4. The information acquisition server 3 records the received viewing information in a viewing information DB (database) 5.
The viewing history analysis server 1 can acquire the device information and the viewing information from the device information DB4 and the viewing information DB 5. Then, the viewing history analysis server 1 calculates statistical data of viewing information of the plurality of television apparatuses 2 based on the acquired pieces of information, and supplies the statistical data to a predetermined device for viewing. According to the example shown in fig. 1, the viewing history analysis server 1 provides an image showing statistical data to the smartphone 6 and the personal computer 7.
The viewing history analysis server 1 may be configured to include a part or all of the information acquisition server 3, the device information DB4, and the viewing information DB 5.
A method of providing statistical data will be described with reference to fig. 2 to 4. In this example, the audiovisual history analysis server 1 provides statistical data via a browser.
First, the viewing history analysis server 1 provides a screen for selecting a program. Note that, hereinafter, unless otherwise specified, providing statistical data or a certain screen or the like means that the viewing history analysis server 1 displays the statistical data or a certain screen or the like on the display device of the smartphone 6 or the personal computer 7. In addition, a person who receives the statistical data or the screen provided by the personal computer 7 or the smartphone 6 is represented as an operator.
Fig. 2 is a schematic diagram showing an example of a screen for selecting a program provided by the viewing history analysis server 1 according to the embodiment. As shown in fig. 2, the screen 100 displays, in the upper part, a label 101a with a title of "program search", a label 101b with a title of "map", and a label 101c with a title of "leader board". The operator can switch the display screen by pressing these tabs 101a to 101c through input via a mouse or a touch panel.
In the example of fig. 2, by pressing the tab 101a, the screen 100 is in a state in which a program can be selected. The screen 100 in which the program may be selected is shown as screen 100-1.
The screen 100-1 includes a slider 102 that can input a play date range, an input box 103 that can input a day of the week, an input box 104 that can input a channel, an input box 105 that can input a genre, and an input box 106 that can input a keyword for filtering. These are GUI (Graphical User Interface) components for inputting filter conditions for filtering out a selected object program from all programs.
In addition, the screen 100-1 includes an input box 107 into which a sort order can be input. The sort order entered in the input box 107 specifies the arrangement order of the filtered program list.
Note that, of the input frames 103 to 107, an inverted triangular menu button is provided on the right end. When the operator presses a menu button, the viewing history analysis server 1 displays a pull-down menu in which a selection item candidate list is described below the corresponding input box.
In one example, when the operator presses a menu button of the input box 105, a pull-down menu is displayed showing a plurality of options including "sports", "drama", "art", "news", "movie", "music", and the like. In addition, when the menu button of the input box 107 is pressed, a pull-down menu showing a plurality of options including "rating", "name", and the like is displayed.
When the operator selects an option from the pull-down menu, the selected content is sent to the viewing history analysis server 1.
Note that the method of receiving information input via the pull-down menu described above is one example of an input method. The input boxes 103 to 107 and some or all of the input boxes described in the following description may be configured to receive information input via a pull-down menu instead of or in addition to information input via a pull-down menu.
In the example shown in fig. 2, "Y1/M1/D1 to Y2/M2/D2" are input as the filtering conditions relating to the play date, and "football" is input as the keyword for filtering the search. In addition, "rating" is designated as a sort order. Then, the four programs that meet the filtering condition are displayed in the area 109 in the order of the rating.
The operator may select a program from the list of programs displayed in area 109. In the example shown in fig. 2, the selected program in area 109 is highlighted. That is, it can be seen that football event # A having a wide area rating (described later) of 26.87% over the entire X region, which is broadcast on the A-TV channel from the time of H11: M11 on day Y11/M11/D11, was selected. The selected program is also displayed in area 108.
After the operator selects a program via the screen 100-1, the screen 100 may be switched to a screen displaying statistical data (denoted as screen 100-2) by pressing the tab 101 b.
Fig. 3 is a schematic diagram showing an example of a screen for displaying statistical data provided by the viewing history analysis server 1 according to the embodiment. As shown in fig. 3, the screen 100-2 includes an area 200, and the area 200 displays a map on which a display object 210 representing statistical data (statistical information) is superimposed. The display object 210 is one example of image information representing statistical data.
An area 220 enclosed by a thick solid line included in the map displayed in the area 200 represents an X area. The X region consists of eight regions separated by dashed lines. The territory is, for example, province, city, district, town, village, etc. The region indicates a wider range than the region, and includes a plurality of regions.
According to the embodiment, the viewing history analysis server 1 can calculate the statistical data of the viewing information by region unit. The statistical data is, for example, a rating. The rating is numerical information obtained by dividing the number of television apparatuses 2 that view the selected program live by the number of settings of the television apparatuses 2. The viewing history analysis server 1 can calculate the rating in units of regions, generate a map in which display objects indicating the rating are superimposed at corresponding positions, and display the map in the area 200.
In another example, the statistical data is a difference (difference) between the audience rating of a region unit and the audience rating of a region unit including the region, that is, a value obtained by subtracting the audience rating of the region unit from the audience rating of the region unit. The viewing history analysis server 1 can calculate the difference value in units of regions, generate a map in which a display object indicating the obtained difference value is superimposed at a corresponding position, and display the map in the area 200. Hereinafter, the difference between the audience rating of the region unit and the audience rating of the region unit including the region is referred to as an audience rating difference.
In the example shown in fig. 3, for each of eight regions included in the X region, the difference between the audience rating in region units and the audience rating in the X region (meaning the same as the aforementioned wide area audience rating in the entire X region) is calculated. Then, the circular display objects 210, which indicate the difference values in color, are superimposed on the positions corresponding to the eight regions (the a region, the b region, the c region, the d region, the e region, the f region, the g region, and the h region) among the seven regions (the a region, the b region, the c region, the d region, the e region, the f region, and the g region).
Here, gray having a predetermined gradation indicates that the difference in the rating is zero. Then, the closer the color is to the white audience rating, the larger the difference is, and the closer the color is to the black audience rating, the smaller the difference is. The relationship between the color and the magnitude of the rating difference is defined in the area 114.
For example, since the display object 210 in the e region is almost white, it can be seen that the audience rating in the e region is much higher than that in the X region. On the other hand, since the display objects 210 in the d region and the g region are almost black, it can be seen that the ratings of the d region and the g region are much smaller than the rating of the X region.
Note that the relationship between the color and the audience share difference is not limited to this. For example, the difference may be zero when the color is white, and the difference may be smaller when the color is closer to the red audience rating and the difference is larger when the color is closer to the blue audience rating.
Thus, by displaying the difference between the audience rating of the region unit and the audience rating of the wide region, the degree of deviation of the audience rating of each region from the audience rating of the wide region can be recognized at a glance.
Further, in the example shown in fig. 3, the viewing history analysis server 1 is configured to be able to switch the type of the statistical data.
For example, the screen 100-2 includes an input box 113 for switching the type of statistical data. The operator can display the display object 210 indicating the rating of the region unit by inputting the "rating" in the input box 113. In addition, the operator may display a display object 210 representing the difference in the rating by inputting "difference" in the input box 113.
In more detail, when the operator presses the menu button of the input box 113, the viewing history analysis server 1 displays a pull-down menu showing a plurality of options including "rating" and "difference". When the operator selects "difference" from the pull-down menu, the selected content is transmitted to the viewing history analysis server 1. Then, as shown in fig. 3, the viewing history analysis server 1 displays a map in which a display object 210 representing the rating difference value in color is superimposed in the area 200.
When the operator selects "rating" from the above-described pull-down menu, the selected content is transmitted to the viewing history analysis server 1. Then, the viewing history analysis server 1 displays a map in which the display objects 210 representing the audience rating in units of the region in color are superimposed in the region 200. For example, the closer the color is to white, the larger the rating is, and the closer to black, the smaller the rating is. The relationship between the rating and the color is not limited to this.
Thus, the viewing history analysis server 1 superimposes the display object 210 indicating the viewing information statistical data calculated in the region unit on the map at the position corresponding to each region, and provides the map on which the display object 210 is superimposed. Since the statistical data is displayed using the map, the operator can see the position of the region where the statistical data is obtained at a glance. The operator can read information such as the size of the region in which the statistical data is obtained, the degree of urbanization of the region, the positional relationship between the region and another region, and the positional relationship between the region and the sea, mountain, or the like from the map on which the display object 210 is superimposed. The operator can use this information to analyze the cause of the difference in viewing tendency for each region.
That is, the viewing history analysis server 1 according to the embodiment can easily express the distribution of the statistical data of the viewing information.
Further, according to the example shown in fig. 3, the size of each display object 210 corresponds to the number of television apparatuses 2 set in a region, that is, the sample amount for calculating the rating.
The relationship between the size of the display object 210 and the number of television apparatuses 2 (indicated as the number of target devices in fig. 3) set in the region is defined in the area 116. According to this example, the larger the number of television apparatuses 2 set in a region, the larger the size of the display object 210. For example, as can be seen from fig. 3, the sample amount is large when the audience ratings are calculated for the a region, the b region, and the e region, and the sample amount is small when the audience ratings are calculated for the d region.
The sample size is related to the reliability of the calculated statistical data. The larger the sample size, the higher the reliability of the calculated statistical data. That is, it can be seen that the audience rating and the audience rating difference value have high reliability with respect to the a region, the b region, and the e region. On the contrary, it is found that the reliability of the rating and the rating difference value is lower in the d region than in the a region, the b region, the e region, and the like.
Thus, since the sample size is expressed according to the size of the display object 210, the operator can determine the reliability of the statistical data calculated for each region at a glance.
Further, according to the embodiment, the correlation criterion of the sample amount may be set. Specifically, the operator can set the threshold value relating to the sample amount by operating the slider 112 provided in the screen 100-2. The viewing history analysis server 1 does not display the display object 210 in an area where the sample size, that is, the number of the set television apparatuses 2 does not reach the threshold value. The viewing history analysis server 1 displays the display object 210 in an area having a sample size equal to or larger than a threshold value.
This makes it possible to clearly display the area 200 without displaying information whose reliability has not reached a predetermined level.
In the example shown in fig. 3, the threshold value is set to "1000" by the slider 112. Then, in the h region, since the number of set television apparatuses 2 does not reach the threshold value "1000", the viewing history analysis server 1 omits the display of the display object 210 relating to the h region.
Note that the processing when the sample amount is equal to the threshold value is not limited to the above description. For a region where the sample amount is equal to the threshold value, the viewing history analysis server 1 may not perform display of the display object 210.
The audiovisual history analysis server 1 is also configured to be able to limit the television apparatus 2 used for calculating the statistical data according to the attributes of the user.
Specifically, an input box 115 that can be a combination of age group and gender, for example, as an attribute of the user is provided in the screen 100-2. When the operator presses a menu button provided in the input box 115, the viewing history analysis server 1 displays a pull-down menu showing a list of a plurality of options related to age group and gender, such as "20-29 year old male", "30-39 year old male", "40-49 year old male", "20-29 year old female", "30-39 year old female", "40-49 year old female". When the operator selects an option from the pull-down menu, the selected content is sent to the viewing history analysis server 1. Then, in calculating the rating, the viewing history analysis server 1 calculates statistical data based only on the television apparatuses 2 corresponding to the selected content among all the television apparatuses 2.
Thus, the operator can analyze the viewing tendency based on the attribute of the user.
The viewing history analysis server 1 is also configured so that the television apparatus 2 for calculating the statistical data can be limited to the television apparatuses 2 set within a range smaller than the region.
Specifically, the screen 100-2 is provided with an input box 111 into which the total range can be input. When the operator presses a menu button provided in the input box 111, the viewing history analysis server 1 displays a pull-down menu showing a sort list larger than the region and smaller than the region, such as "X region (east side)", "X region (west side)". When the operator selects an option from the pull-down menu, the selected content is sent to the viewing history analysis server 1. Then, in calculating the rating, the viewing history analysis server 1 calculates statistical data based only on the television apparatuses 2 set within the selected range among all the television apparatuses 2.
This enables the operator to obtain statistical data calculated by narrowing down the position range.
The operator can switch the screen 100 to another screen (shown as screen 100-3) displaying statistical data by pressing the tab 101 c.
Fig. 4 is a schematic diagram showing an example of another screen for displaying statistical data provided by the viewing history analysis server 1 according to the embodiment. As shown in fig. 4, the screen 100-3 includes an area 201 in which a statistical data list is displayed.
In the area 201, the statistical data displayed in the color of the display object 210 is displayed in the screen 100-2 as numerical information. The numerical information of each region is displayed in correspondence with the region name. The numerical information for each region is displayed in a table format arranged in a predetermined order. Then, the display column of the numerical value information in the table is colored with a color determined by the same method as the color of the display object 210 displayed in the area 200 of the screen 100-2. The relationship of numerical information to color is defined in, for example, region 114 of picture 100-2.
In addition, the screen 100-3 includes an input box 117 into which a sort order can be input. When the operator presses a menu button provided on the right end of the input box 117, the viewing history analysis server 1 displays a pull-down menu showing a plurality of items including "rating", "difference", "region name", "number of target devices", and the like. When the operator selects one of the items in the pull-down menu, the selected content is transmitted to the viewing history analysis server 1. Then, the viewing history analysis server 1 changes the order of arrangement of the numerical value information for each region to the order based on the selected item, and updates the display content of the region 201.
Note that, according to the example shown in fig. 4, "difference" is selected by the input box 117. Thus, in the area 201, the numerical information of the statistical data for each region is displayed in the order of the magnitude of the rating difference.
Next, the configuration of the viewing history analysis server 1 will be described.
Fig. 5 is a schematic diagram showing an example of the hardware configuration of the viewing history analysis server 1 according to the embodiment.
The audio-visual history analysis server 1 includes a processor 10, an I/O device 11, a RAM (Random Access Memory)12, and a storage device 13. The processor 10, the I/O device 11, the RAM12, and the storage device 13 are electrically coupled to the bus 14.
The processor 10 is, for example, a CPU (Central Processing Unit). The processor 10 may execute a computer program.
The I/O device 11 is an interface device for performing data communication with external devices such as the device information DB4, the viewing information DB5, the smartphone 6, and the personal computer 7.
RAM12 is main storage and provides an area for processor 10 to buffer or cache temporary data.
The storage device 13 is an auxiliary storage device and has a larger storage area than a main storage device such as a RAM 12. The storage device 13 is a nonvolatile storage device, and may store a computer program, data, and the like in a nonvolatile manner. The storage device 13 may be constituted by, for example, an HDD (Hard Disk Drive), an SSD (Solid State Drive), or a combination thereof. The memory (memory device) constituting the storage device (storage device)13 is not limited to this.
According to the embodiment, the viewing history analysis program 15 as a computer program is stored in advance in the storage device 13. The processor 10 loads, for example, the audiovisual history analysis program 15 from the storage device 13 into the RAM 12. Then, the processor 10 can realize various functions as the viewing history analysis server 1 by executing the viewing history analysis program 15 loaded into the RAM 12.
Fig. 6 is a schematic diagram showing an example of a functional configuration of the viewing history analysis server 1 according to the embodiment. As shown in fig. 6, the viewing history analysis server 1 includes an input unit 16, a statistical calculation unit 17, and a providing unit 18. The functions as the input unit 16, the statistical calculation unit 17, and the provision unit 18 are realized by, for example, the processor 10 executing the viewing history analysis program 15.
The input unit 16 receives information input via various input boxes and sliders provided on the screen 100.
The statistical calculation unit 17 calculates statistical data of viewing information on a regional basis based on the position information as the device information of the plurality of television apparatuses 2 stored in the device information DB4 and the viewing information of the plurality of television apparatuses 2 stored in the viewing information DB 5. That is, the statistical calculation unit 17 calculates the rating, the rating difference, and the like on a region-by-region basis.
The providing unit 18 provides information such as a screen 100. Specifically, the providing unit 18 provides a map in which the display object 210 indicating the statistical data is superimposed at a position corresponding to the region where the statistical data is calculated.
The method of providing various information including the map on which the display object 210 is superimposed is not limited to displaying various information on the display device of the external device such as the smartphone 6 or the personal computer 7 via the browser.
For example, the providing unit 18 may transmit various information by means of e-mail or the like. Alternatively, the providing unit 18 may provide various information by storing the various information in a recording medium. The recording medium may be, for example, a CD (Compact Disc) -ROM (Read Only Memory), a floppy Disk (FD: Flexible Disc), a CD-R (Recordable: Recordable), a DVD (Digital Versatile Disc), a USB (Universal Serial Bus) Memory, an SD (Secure Digital) card, or the like. Alternatively, the providing unit 18 may provide various information to the external device via another server. Alternatively, a display device may be connected to the viewing history analysis server 1, and the providing unit 18 may display and output various kinds of information on the display device. Alternatively, the providing unit 18 may transmit various information so that the operator can browse the various information through a predetermined application installed in an external device such as the smartphone 6 or the personal computer 7.
Next, the operation of the viewing history analysis server 1 will be described.
Fig. 7 is a flowchart showing an example of the operation of the viewing history analysis server 1 according to the embodiment.
The providing unit 18 provides a screen 100-1 on which a program can be selected. In this state, when the input section 16 receives an input of a broadcast date, a day of the week, a channel, a keyword, a sort order, and the like (S101), the providing section 18 provides a program list satisfying the input filtering condition (S102). For example, the providing unit 18 displays a program list in, for example, an area 109 of the screen 100-1.
Then, when the input unit 16 receives an input of selecting one program from the program list displayed in the area 109 (S103), the statistical calculation unit 17 calculates statistical data on a region-by-region basis (S104).
When calculating the statistical data, the statistical calculation section 17 may acquire necessary information from the device information DB4 and the viewing information DB 5.
For example, the statistical calculation section 17 may filter the device information stored in the device information DB4 by the location information to acquire a list of device IDs of the television apparatuses 2 set in each region, and a list of device IDs of the television apparatuses 2 set in the region.
Then, the statistical calculation section 17 searches the viewing information stored in the viewing information DB5 by using the device ID list and the program selected in operation S103, thereby identifying the television apparatuses 2 included in the television apparatuses 2 set in the respective regions and the television apparatuses 2 set in the regions that viewed the program, respectively.
Then, the statistical calculation unit 17 calculates the rating of the television apparatus 2 that has viewed the program, on a region-by-region basis and a region-by-region basis. The statistical calculation unit 17 may calculate the audience share difference on a region-by-region basis by dividing the audience share calculated on a region-by-region basis by the audience share calculated on a region-by-region basis.
After the process of S104, the providing part 18 generates and provides an image in which the display object 210 having the color corresponding to the calculated statistical data and the size corresponding to the number of the set television apparatuses 2 is superimposed on the map (S105). For example, the providing unit 18 displays the image in the area 200 of the screen 100-2.
When the input unit 16 receives a predetermined input, for example, an operation input of pressing the ranking tab 101c (S106: yes), the providing unit 18 provides a numerical value information list indicating the statistical data of the region unit in, for example, the area 201 of the screen 100-3 (S107).
When the input unit 16 does not receive the input (no in S106) or after S107, the operation of the viewing history analysis server 1 is terminated.
Note that the above-described series of operations is merely an example. The same process can be performed again under different conditions. Further, a process different from the series of processes described above may be executed in accordance with an input from the operator.
For example, after the process of S105 is executed, when the operator changes the input content in the screen 100-1, the processes of S102 to S105 may be executed again according to the changed content.
In addition, when a threshold value is set by, for example, a slider 112 or the like provided in the screen 100-2 or the screen 100-3, the threshold value is received by the input section 16. Then, the providing unit 18 deletes the display objects 210 relating to the regions where the number of the set television apparatuses 2 has not reached the threshold value from the map displayed in the area 200. The providing unit 18 deletes the numerical information on the region where the number of the set television apparatuses 2 has not reached the threshold value from the list displayed in the area 201. When the threshold value is changed, the providing unit 18 determines which display object 210 (or numerical value information) is displayed or which display object 210 (or numerical value information) is not displayed based on the changed threshold value.
Further, for example, when the input unit 16 receives an input of a condition related to the user attribute through the input box 115 provided in the screen 100-2 or the screen 100-3, the processes of S101 to S107 are executed only for the television apparatus 2 satisfying the input condition.
In addition, for example, when the input section 16 receives an input specifying the type of statistical data through the input box 113 provided in the screen 100-2, the providing section 18 may provide a map in S105 on which the display object 210 representing the statistical data of the specified type is superimposed.
In addition, for example, when the input section 16 receives an input specifying a prescribed sort condition through the input box 117 provided in the screen 100-3, the providing section 18 may arrange the numerical information of the statistical data according to the input sort condition. When the sorting condition is changed, the providing section 18 changes the arrangement order of the numerical information of the statistical data.
Thus, according to the embodiment, the viewing history analysis server 1 as a viewing history analysis apparatus includes the statistical calculation unit 17 and the providing unit 18. The statistical calculation unit 17 calculates statistical data of viewing information on a regional basis based on the position information of the plurality of television apparatuses 2 as the device information stored in the device information DB4 and the viewing information of the plurality of television apparatuses 2 stored in the viewing information DB 5. The providing unit 18 provides a map in which the display object 210, which is image information representing the statistical data, is superimposed at a position corresponding to the region where the statistical data is calculated.
This allows the operator to visually recognize the distribution of the statistical data of the viewing information. That is, the viewing history analysis server 1 can easily express the distribution of the statistical data of the viewing information.
In the above description, the statistics calculation unit 17 calculates the statistics data for each of the plurality of regions, and the supply unit 18 superimposes the display objects 210 corresponding to the plurality of regions on the map. The calculation of the statistical data or the display of the display object 210 does not necessarily have to be performed separately for a plurality of regions. For example, the statistical calculation unit 17 may calculate the statistical data of only one region, and the providing unit 18 may superimpose only the display object 210 representing the statistical data at a position corresponding to the region on the map.
In the embodiment, the statistical calculation unit 17 calculates a difference between the audience rating of each region unit and the audience rating of each region unit including the region unit as the statistical data of the viewing information.
This makes it possible for the operator to see at a glance the degree of deviation between the audience rating for each region and the audience rating for a wide area.
In addition, according to the embodiment, the display object 210 has a color corresponding to the statistical data and a size corresponding to the number of television apparatuses 2 set in the region.
Thus, the operator can recognize the magnitude relation of the statistical data for each region at a glance. In addition, since the sample size is displayed according to the size of the display object 210, the operator can determine the reliability of the statistical data calculated in each region at a glance.
The information indicating various display modes such as the size and color of the display object 210 is not limited to the above description. For example, the display object 210 may include a color indicating the size of the statistical data and indicating the number of television apparatuses 2 set within the region.
That is, the display object 210 has a first display mode corresponding to the statistical data and a second display mode corresponding to the number of television apparatuses 2 installed in the region corresponding to the display object 210, one of the first display mode and the second display mode may be a display mode related to the size of the display object 210, and the other of the first display mode and the second display mode may be a display mode related to the color of the display object 210.
In addition, according to the embodiment, the providing unit 18 may further provide a numerical value information list indicating the statistical data of the region unit.
Thus, the operator can confirm the statistical data calculated for each region in detail by using the numerical information.
(modification 1)
The viewing history analysis server 1 may generate a plurality of maps on which the display object 210 is superimposed based on different setting information, and provide the generated plurality of maps in parallel.
For example, the input unit 16 may receive input of a plurality of different setting information. The statistics calculation unit 17 may calculate the statistics data of each region unit individually for each piece of inputted setting information. The providing unit 18 individually generates a map in which the display object 210 is superimposed for each setting information, and provides the map for each setting information in parallel.
In one example, the setting information is the program selected by S103. For example, the processing of S101 to S105 is executed a plurality of times, and in S103 among the processing of S101 to S105 a plurality of times, different programs are selected. In S105, the providing unit 18 generates a map of the display object 210 in which the statistical data indicating the region unit is superimposed for each selected program, and provides the map for each program in parallel.
Fig. 8 is a schematic diagram showing another example (modification 1) of a screen for displaying statistical data provided by the viewing history analysis server 1 according to the embodiment. As shown in fig. 8, the screen 100-4 includes an area 202 and an area 203 in which a map on which a display object 210 representing statistical data is superimposed is displayed.
In the area 202, a map is displayed on which a display object 210 indicating a difference in the rating relating to the football event # a is superimposed. In addition, in the area 203, a map of the display object 210 on which the difference value indicating the audience rating for the tennis event # BBB is superimposed is displayed.
Thus, according to the present embodiment, the map on which the display object 210 representing the statistical data generated for each program is superimposed is displayed in parallel. Thus, the operator can analyze the difference in the program preference of the viewer for each region.
Note that, according to the example shown in fig. 8, two maps indicating statistical data related to different programs are displayed. The providing unit 18 may provide three or more maps indicating statistical data related to different programs.
In addition, as the setting information, a time slot may be used instead of the program. In addition, as the setting information, the program may be replaced with the user attribute, or the program and the user attribute may be used.
By displaying a plurality of maps generated under different time period conditions, the operator can analyze the difference in viewing time of viewers of each region. In addition, by displaying a plurality of maps generated under the condition that the user attributes are different, the operator can analyze the difference in the preference of the program according to the user attributes.
Thus, according to modification 1, a map on which the display object 210 indicating the statistical data is superimposed is generated for each setting information, and the map generated for each setting information is displayed in parallel. The operator can analyze the difference in viewing tendency for each set information based on a plurality of maps displayed in parallel.
(modification 2)
According to the modification 2, the providing unit 18 can generate a numerical value information list of the statistical data for each setting information individually for each region unit and provide the list for each setting information in parallel. The setting information is, for example, a program, a time slot, a user attribute, and the like, as in modification 1.
Fig. 9 is a schematic diagram showing still another example (modification 2) of a screen for displaying statistical data provided by the viewing history analysis server 1 according to the embodiment. As shown in fig. 9, the screen 100-5 includes an area 204 and an area 205 that display a numerical value information list of statistical data.
In the area 204, a numerical information list of statistical data related to the football event # a is displayed. In the area 205, a numerical information list of statistical data relating to the tennis event # BBB is displayed. Note that, the statistical data is the audience rating difference.
Thus, according to the present embodiment, a numerical value information list of statistical data generated individually for each program is displayed in parallel. Thus, the operator can analyze the difference in the program preference of the viewer for each region.
The providing unit 18 may generate three or more numerical information lists of the statistical data and provide the generated three or more lists in parallel.
In addition, the screen 100-3 includes an input box 118 for inputting the sort object. Identification information is given to each of two programs (here, rugby event # a and tennis event # BBB) to be calculated as statistical data, and the identification information of either of the two programs is input in the input box 118.
Here, identification information "a" is given to the football event # a, and identification information "B" is given to the tennis event # BBB. Then, the identification information "a" is input in the input box 118. Then, "difference value" is input in the input box 117 where the sorting condition can be input. Based on these inputs, the providing unit 18 arranges the statistical data of the football event # a and the statistical data of the tennis event # BBB calculated in regional units in the order of the viewer rating difference based on the football event # a. When the ranking condition is changed, the providing unit 18 updates the statistical data arrangement of the football event # a and the statistical data of the tennis event # BBB calculated in regional units according to the ranking condition after the change, and updates the statistical data arrangement of the tennis event # BBB so as to be the same as the statistical data arrangement of the football event # a in terms of the arrangement of the region names.
Thus, according to modification 2, a numerical value information list indicating statistical data is generated for each setting information, and the lists generated for each setting information are displayed in parallel. The operator can quantitatively analyze the difference in viewing tendency for each set information based on a plurality of lists displayed in parallel.
(modification 3)
Fig. 10 is a schematic diagram showing still another example (modification 3) of a screen for displaying statistical data provided by the viewing history analysis server 1 according to the embodiment. As shown in fig. 10, in an area 200 of the screen 100-2, an image in which each region on the map is colored in accordance with the statistical data is displayed. That is, according to modification 3, the display object 210a having the same shape as the shape of the region on the map and colored in the color corresponding to the statistical data is superimposed on the map.
Thus, the form of the display object representing the statistical data can be variously changed.
(modification 4)
Fig. 11 is a schematic diagram showing still another example (modification 4) of a screen for displaying statistical data provided by the viewing history analysis server 1 according to the embodiment. In the example shown in fig. 11, in the area 200 of the screen 100-2, a map is displayed in which a gray scale map is constructed by changing the color in gray scale at the boundary of the regions after each region is painted with a color corresponding to the statistical data. If there is a region where statistical data cannot be obtained because the number of set television apparatuses 2 has not reached the threshold value or the like, the color of the region around the region is filled with the color of the region. Incidentally, the map displayed in the area 200 is a map of the kanto coastal area of japan.
Thus, the providing unit 18 colors the positions corresponding to the respective regions with the colors of the image information corresponding to the statistical data, and generates and provides a gradation map in which the boundaries of the colors change in gradation.
Thus, even in an area where the statistical data is not available, the operator can grasp the statistical data based on the color filled with the gradation.
Note that, in the example shown in fig. 11, an input frame 120 that can input a period is provided in the screen 100-2. Then, the date "Y21/M21/D21" is input in the input box 120. That is, in the area 200, the statistical data of the viewing information of day Y21/M21/D21 is displayed as a gray map.
(modification 5)
The statistics calculation unit 17 calculates the statistics data of different time periods in regional units based on the viewing information of different time periods, and the provision unit 18 may generate a map on which image information indicating the statistics data is superimposed for each time period, and reproduce a plurality of maps generated using the statistics data of different time periods as one animation.
Fig. 12 is a schematic diagram showing still another example (modification 5) of a screen for displaying statistical data provided by the viewing history analysis server 1 according to the embodiment.
When the operator inputs a predetermined operation, the providing unit 18 provides a screen 100 (shown as a screen 100-4) on which a moving image can be displayed. The screen 100-4 includes switching and reproducing maps related to different dates in order of date.
In this example, an animation is constituted by the images described in modification 4. The animation may be composed of a map in the form shown in fig. 3 or a map in the form shown in modification 3.
Further, a button group 123 is provided on the screen 100-4. The operator can input an instruction to play the animation in the order of date, an instruction to play the animation in the reverse order of the order of date, an instruction to stop the playing, and the like by operating the button group 123.
In addition, the date of the statistical data superimposed as the image information in the currently displayed map is displayed in the input box 121. In the present example, playback is stopped when an image generated based on the audiovisual information for the day "Y21/M21/D21" is displayed.
Further, on the screen 100-4, input buttons 121a and 121b for advancing or retracting the date and a slider 122 are provided. The operator can select a map on which a desired date is displayed from a plurality of maps on different dates configured as animation by operating any one of the input box 121, the input buttons 121a and 121b, and the slider 122.
According to the embodiment described above, the audiovisual history analysis server 1 as an audiovisual history analysis apparatus includes the processor 10, the RAM12 as a memory, and the storage device 13. That is, the audiovisual history analysis server 1 comprises a conventional computer structure that can execute a computer program. Then, by the processor 10 executing the viewing history analysis program 15 as a computer program, the processor 10 realizes the functions as the input section 16, the statistical calculation section 17, and the providing section 18.
That is, the viewing history analysis program 15 may cause the computer to function as a statistical calculation unit 17 and a supply unit 18, the statistical calculation unit 17 calculating statistical data of viewing information of the television apparatuses 2 provided in a certain area among the television apparatuses 2 based on, for example, position information of each of the television apparatuses 2 and viewing information of each of the television apparatuses 2, and the supply unit 18 supplying an image in which image information representing the statistical data is superimposed on a map at a position corresponding to the certain area.
The above-described audiovisual history analysis program 15 may be provided by storing files in an installable format or an executable format in a computer-readable storage medium such as a CD-ROM, a floppy disk, a CD-R, a DVD, a USB memory, an SD card, or the like. In addition, the viewing history analysis program 15 is provided in a state stored in the storage device 13.
Further, the viewing history analysis program 15 may be stored in a computer connected to a network such as the internet, and may be provided by being downloaded via the network. The viewing history analysis program 15 may be provided or disposed via a network such as the internet.
Some or all of the functions of the input unit 16, the statistical calculation unit 17, and the supply unit 18 may be implemented by an FPGA (Field-Programmable Gate Array), an ASIC (Application Specific Integrated Circuit), or the like.
The embodiments of the present application have been described, but the embodiments are only provided as examples and are not intended to limit the scope of the present application. This embodiment can be implemented in other various forms, and various omissions, substitutions, and changes can be made without departing from the scope of the present invention. The embodiments and modifications thereof are included in the scope and gist of the present application, and are included in the invention described in the scope of claims and the equivalent scope thereof.
Claims (9)
- An audiovisual history analysis device, comprising:a statistics calculation unit that calculates statistics information of viewing information of a receiving device set in a first region among the plurality of receiving devices, based on the setting positions of the plurality of receiving devices and the viewing information of the plurality of receiving devices; anda providing unit that provides a map in which image information representing the statistical information is superimposed at a position corresponding to the first region.
- An audiovisual history analysis apparatus according to claim 1,the first zone is one of a plurality of second zones,the statistical calculation unit calculates the statistical information in units of the second region,the providing unit superimposes the image information on the map in units of the second region.
- An audiovisual history analysis apparatus according to claim 2,the plurality of second locations are contained in a third location,the statistical information is a difference between the rating of the receiving apparatus set in the third region among the plurality of receiving apparatuses and the rating in units of the second region.
- An audiovisual history analysis apparatus according to claim 2 or 3,the image information is a display object having a first display form of size and a second display form related to color,one of the first display modality and the second display modality corresponds to the statistical information,the other of the first display modality and the second display modality corresponds to the number of receiving devices provided in a second area corresponding to the display object.
- An audiovisual history analysis apparatus according to any of claims 2 to 4,the providing unit further provides a numerical information list indicating statistical information in units of the second region.
- An audiovisual history analysis apparatus according to any of claims 2 to 5,the viewing history analysis apparatus further includes an input unit that inputs a plurality of different setting information,the statistical calculation section performs calculation of the statistical information individually for each setting information input in the input section,the providing unit generates the map for each setting information individually and provides the maps for each setting information in parallel.
- An audiovisual history analysis apparatus according to claim 6,the providing unit generates a list in which the statistical information in units of the second region is arranged in the same order for each setting information, and provides the list generated for each setting information in parallel.
- An audiovisual history analysis apparatus according to claim 7,the input section inputs a sorting condition,the providing section arranges the statistical information according to the input sorting condition.
- An audiovisual history analysis apparatus according to any of claims 2 to 8,image information on a second region where the number of receiving devices set in the plurality of second regions does not meet the criterion is not superimposed on the map.
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| JP2019231841A JP7277351B2 (en) | 2019-12-23 | 2019-12-23 | Viewing history analysis device and viewing history analysis device program |
| JP2019-231841 | 2019-12-23 | ||
| PCT/CN2020/134842 WO2021129391A1 (en) | 2019-12-23 | 2020-12-09 | Audiovidual history analysis apparatus |
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| JP2021100215A (en) | 2021-07-01 |
| JP7277351B2 (en) | 2023-05-18 |
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