CN113360752A - Message pushing method, device, equipment and readable medium - Google Patents

Message pushing method, device, equipment and readable medium Download PDF

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Publication number
CN113360752A
CN113360752A CN202110442813.6A CN202110442813A CN113360752A CN 113360752 A CN113360752 A CN 113360752A CN 202110442813 A CN202110442813 A CN 202110442813A CN 113360752 A CN113360752 A CN 113360752A
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China
Prior art keywords
application program
push message
message
server
successful
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CN202110442813.6A
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Chinese (zh)
Inventor
柳剑华
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Shandong Yingxin Computer Technology Co Ltd
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Shandong Yingxin Computer Technology Co Ltd
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Priority to CN202110442813.6A priority Critical patent/CN113360752A/en
Publication of CN113360752A publication Critical patent/CN113360752A/en
Priority to PCT/CN2022/088565 priority patent/WO2022223035A1/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9538Presentation of query results

Abstract

The invention provides a message pushing method, which comprises the following steps: detecting whether an application program is opened; in response to detecting that the application program is opened, acquiring the current opening time length of the application program and comparing the acquired time length with a threshold time length; responding to the acquired duration exceeding the threshold duration, and sending a request for pushing a message to a server; in response to the server receiving the request, a corresponding push message is sent to the application and the status of each stage of the push message is monitored. By using the scheme of the invention, the problem of data loss caused by neglecting or deleting the push message by mistake can be solved, the follow-up analysis of the data can be facilitated to improve the conversion rate among all nodes, the user activity is enhanced, the client retention rate is improved, and the product competitiveness is improved.

Description

Message pushing method, device, equipment and readable medium
Technical Field
The field relates to the field of computers, and more particularly to a message pushing method, device, equipment and readable medium.
Background
With the rapid development of intelligent terminals, various client application programs are produced, for example, mobile phones are used, more and more application programs can be installed on the mobile phones, the sending of push messages to users by various client application programs on the mobile phones is a common operation means, and the users are guided to open the client application programs to enter specified push message pages by sending the push messages to the users, so that the activity of the client application programs and the retention rate of the users can be improved. In the prior art, a general server actively sends a message to be pushed to a client, the message to be pushed is displayed to the client by the client, and the message to be pushed, the content, the sending time and the like are determined by the server. The push message server selects a specific user group to send a targeted push message. In an actual scene, a push message page which is not specified but a client application program is opened by a user exists, for a deep active user, the deep active user may ignore or delete various system messages or push messages when uniformly cleaning the system messages or the push messages due to too many system messages, and the user does not see the push messages actually.
Although the successful opening number of the sent push messages is counted, no intermediate return exists between the sending of the push messages and the successful opening of the push messages by the users, and data of all links from the sending to the actual opening of the push messages cannot be known.
Disclosure of Invention
In view of this, embodiments of the present invention provide a method, an apparatus, a device, and a readable medium for pushing a message, which can overcome a problem of data loss caused by ignoring or deleting a pushed message by mistake, help to analyze data subsequently to improve a conversion rate between nodes, enhance a user activity and a client retention rate, and improve product competitiveness.
In view of the above object, an aspect of the embodiments of the present invention provides a method for pushing a message, including the following steps:
detecting whether an application program is opened;
in response to detecting that the application program is opened, acquiring the current opening time length of the application program and comparing the acquired time length with a threshold time length;
responding to the acquired duration exceeding the threshold duration, and sending a request for pushing a message to a server;
in response to the server receiving the request, a corresponding push message is sent to the application and the status of each stage of the push message is monitored.
According to one embodiment of the invention, the status of each phase includes successful delivery, successful presentation, and successful open.
According to one embodiment of the present invention, sending a corresponding push message to an application and monitoring the status of each stage of the push message in response to a request received by a server comprises:
responding to the monitoring that the push message is sent from the server, and marking the successful sending record as 1;
in response to monitoring that the application program receives the push message, marking the successful delivery record as 1;
responding to the monitoring that the application program displays the received push message, and marking the successful display record as 1;
in response to monitoring that the push message is opened, the successful open record is marked as 1.
According to an embodiment of the present invention, further comprising:
and recording the opened user information of the application program, wherein the user information comprises a user login account.
According to an embodiment of the present invention, further comprising:
and recording the use platform of the client of the opened application program.
According to an embodiment of the present invention, further comprising:
and recording the ID of each push message, and associating the ID of each push message with the state record of each stage.
According to an embodiment of the present invention, further comprising:
responding to the successful sending rate lower than a sending threshold value, and sending out early warning to a server;
and responding to the successful delivery rate lower than the delivery threshold or the display record lower than the display threshold, and sending out an early warning to the client where the application program is located.
In another aspect of the embodiments of the present invention, there is also provided an apparatus for pushing a message, where the apparatus includes:
a detection module configured to detect whether an application is opened;
the acquisition module is configured to respond to the detection that the application program is opened, acquire the current opening time length of the application program and compare the acquired time length with the threshold time length;
the request module is configured to respond that the obtained duration exceeds a threshold duration and send a request of pushing a message to the server;
and the monitoring module is configured to respond to the request received by the server, send the corresponding push message to the application program and monitor the state of each stage of the push message.
In another aspect of an embodiment of the present invention, there is also provided a computer apparatus including:
at least one processor; and
a memory storing computer instructions executable on the processor, the instructions when executed by the processor implementing the steps of any of the methods described above.
In another aspect of the embodiments of the present invention, there is also provided a computer-readable storage medium storing a computer program, which when executed by a processor implements the steps of any one of the above-mentioned methods.
The invention has the following beneficial technical effects: according to the message pushing method provided by the embodiment of the invention, whether the application program is opened or not is detected; in response to detecting that the application program is opened, acquiring the current opening time length of the application program and comparing the acquired time length with a threshold time length; responding to the acquired duration exceeding the threshold duration, and sending a request for pushing a message to a server; the technical scheme of responding to the server to receive the request, sending the corresponding push message to the application program and monitoring the state of each stage of the push message can overcome the problem of data loss caused by neglecting or deleting the push message by mistake, help follow-up data analysis to improve the conversion rate among all nodes, enhance the activity of users, improve the retention rate of clients and improve the competitiveness of products.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art that other embodiments can be obtained by using the drawings without creative efforts.
Fig. 1 is a schematic flow chart of a message pushing method according to an embodiment of the present invention;
fig. 2 is a schematic diagram of a message pushing apparatus according to an embodiment of the present invention;
FIG. 3 is a schematic diagram of a computer device according to one embodiment of the present invention;
fig. 4 is a schematic diagram of a computer-readable storage medium according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the following embodiments of the present invention are described in further detail with reference to the accompanying drawings.
In view of the above object, a first aspect of the embodiments of the present invention provides an embodiment of a method for pushing a message. Fig. 1 shows a schematic flow diagram of the method.
As shown in fig. 1, the method may include the steps of:
s1 detects whether the application is opened.
The existing push message is to send the push message to the application program no matter whether the application program is opened or not, for a deep active user, the push message may be ignored or deleted when various system messages are uniformly cleared or the push messages are deleted due to too many system messages, the user does not actually see the push message, and the push message can be prevented from being deleted by mistake or ignored by sending the corresponding push message during the opening period of the application program, so that the accuracy rate and the opening rate of the push message can be increased.
S2, in response to detecting that the application is opened, acquires a time length during which the application is opened this time and compares the acquired time length with a threshold time length.
When it is detected that the application program is opened, a situation may occur that a user opens the application program by mistake or opens the application program in a hurry and then closes the application program, in which case sending a push message to the application program has a high probability that the push message is ignored or deleted by the user, so that it is necessary to count the duration of time that the application program is opened this time after detecting that the application program is opened to determine whether the user is using the application program normally, and the threshold duration may be set according to requirements, for example, to 5 minutes, 10 minutes, and the like. The application program automatically logs in the account of the user when being opened, automatically logs out when the application program is not used in the background for a certain time, and logs in again when being used again, so that the counting error of the opening duration can be avoided. The method and the device have the advantages that the push message is sent to the user under the condition that the user normally uses the application program, so that the client can be pushed more accurately, the opening rate of the push message is improved, and the problem of data loss caused by neglecting or deleting the push message by mistake is solved.
S3, responding to the acquired duration exceeding the threshold duration, sending a request of pushing a message to the server.
When the fact that the opening of the application program exceeds the set threshold duration is obtained, the user is considered to normally use the application program, and at the moment, the application program or the client where the application program is located sends a message pulling request to a message pushing server, wherein the message pulling request is used for requesting the message pushing server to send a pushing message to the client.
S4 sends a corresponding push message to the application and monitors the status of each phase of the push message in response to the server receiving the request.
The monitoring of the push message sent by the server can be divided into 4 stages, which are respectively whether the push message is successfully sent, successfully delivered, successfully displayed and successfully opened, and can be defined by the value of 1 or 0, namely the successfully sent, successfully delivered, successfully displayed and successfully opened are marked as 1 in the corresponding return value, the return values of the failed sending, failed delivery, failed display and failed opening are marked as 0, the return values can be sent to the server, and the server performs statistics. The server further stores a user information database storing information about at least one push token mapped to respective user information u _ id, the user information u _ id being a unique user information identity owned by a user after installation of the client application, the user information u _ id being a unique user identifier of a device authenticated by the message push server. Each push message comprises a unique push message identifier content _ id, the content _ id is used for defining each push message and is used as a distinguishing identifier of each push message, the content _ id is used for generating an exclusive identifier for the push message, and return values of all links of the push message take the content _ id as the unique identifier. Information of a platform where the application program is located needs to be recorded, for example, the mobile phone user is an android mobile phone user or an ios mobile phone user. The information is correlated at each stage of the push message, for example, an android mobile phone user a opens an application B for 11 minutes, the duration exceeds 10 minutes set by the threshold duration, the application B requests the server to send a push message, the server receives the request and then sends the push message 100 interested by the user to the application B in the android mobile phone user a, the intermediate state of the push message 100 is counted through various return values during the period, the server successfully sends the push message 100, the user a successfully receives the push message 100, the push message 100 is successfully displayed in the application B, and the user returns an android _ user a _ application B _100_1110 to the server if the user does not open the push message 100. For another example, the IOS mobile phone user X opens the application program Y for 6 minutes, the duration exceeds 5 minutes set by the threshold duration, the application program Y requests the server to send the push message, the server receives the request and then sends the push message 30 interested by the user to the application program Y in the IOS mobile phone user X, during this period, the intermediate state of the push message 30 is counted by various return values, the server successfully sends the push message 30, the user X successfully receives the push message 30, the push message 30 is not shown in the application program Y, and the user does not open the push message 30, and then the IOS _ user X _ application program Y _30_1100 is returned to the server. The server can monitor various intermediate states of the push message and make corresponding early warning by counting the returned information, for example, if the successful sending rate is lower than the sending threshold, the server end may have a fault and needs to be repaired, and sends out early warning to the server, and sends the early warning information to an administrator of the server through a mail or a mobile end. For example, if the successful delivery rate is lower than the delivery threshold or the display record is lower than the display threshold, the device at the user end may have a problem or a setup problem, and needs to send an early warning or a prompt to the client where the application program is located, and display the early warning information on the interface of the application program when the user opens the application program. The return condition of the push message at each node can help follow-up data analysis to improve the conversion rate among each node, enhance the activity of the user and improve the retention rate of the client.
By the technical scheme, the problem of data loss caused by neglecting or deleting the push message by mistake can be solved, the follow-up analysis of the data can be facilitated to improve the conversion rate among all nodes, the user activity is enhanced, the client retention rate is improved, and the product competitiveness is improved.
In a preferred embodiment of the present invention, the status of each phase includes successful delivery, successful presentation, and successful open. The monitoring of the push message sent by the server can be divided into 4 stages, which are respectively whether the push message is successfully sent, successfully delivered, successfully displayed and successfully opened, and can be defined by the value of 1 or 0, namely the successfully sent, successfully delivered, successfully displayed and successfully opened are marked as 1 in the corresponding return value, the return values of the failed sending, failed delivery, failed display and failed opening are marked as 0, the return values can be sent to the server, and the server performs statistics.
In a preferred embodiment of the present invention, sending a corresponding push message to the application and monitoring the status of each phase of the push message in response to the server receiving the request comprises:
responding to the monitoring that the push message is sent from the server, and marking the successful sending record as 1;
in response to monitoring that the application program receives the push message, marking the successful delivery record as 1;
responding to the monitoring that the application program displays the received push message, and marking the successful display record as 1;
in response to monitoring that the push message is opened, the successful open record is marked as 1. The corresponding return value marks are 1 for successful sending, successful delivery, successful display and successful opening, the return value marks are 0 for failure in sending, failure in delivery, failure in display and failure in opening, the return value can be sent to a server, and the server performs statistics. The return condition of the push message at each node can help follow-up data analysis to improve the conversion rate among each node, enhance the activity of the user and improve the retention rate of the client.
In a preferred embodiment of the present invention, the method further comprises:
and recording the opened user information of the application program, wherein the user information comprises a user login account. The server further stores a user information database storing information about at least one push token mapped to respective user information u _ id, the user information u _ id being a unique user information identity owned by a user after installation of the client application, the user information u _ id being a unique user identifier of a device authenticated by the message push server.
In a preferred embodiment of the present invention, the method further comprises:
and recording the use platform of the client of the opened application program. Information of a platform where the application program is located needs to be recorded, for example, the mobile phone user is an android mobile phone user or an ios mobile phone user. The platform also includes a computer platform, such as a system version of the computer platform.
In a preferred embodiment of the present invention, the method further comprises:
and recording the ID of each push message, and associating the ID of each push message with the state record of each stage. Each push message comprises a unique push message identifier content _ id, the content _ id is used for defining each push message and is used as a distinguishing identifier of each push message, the content _ id is used for generating an exclusive identifier for the push message, and return values of all links of the push message take the content _ id as the unique identifier. For example, WIN7 user D opens application E for 6 minutes, exceeding 5 minutes set by the threshold duration, application E requests the server for the sending of push message, the server receives the request and sends the push message 33 of interest to the user D to application E in WIN7 user D, during which the intermediate state of the push message 33 is counted by various return values, the server successfully sends the push message 33, user a does not receive the push message 33, the push message 33 is not shown in application E, and the user does not open the push message 33, then WIN7_ user D _ application E _33_1000 is returned to the server. The return condition of the push message at each node can help follow-up data analysis to improve the conversion rate among each node, enhance the activity of the user and improve the retention rate of the client.
In a preferred embodiment of the present invention, the method further comprises:
responding to the successful sending rate lower than a sending threshold value, and sending out early warning to a server;
and responding to the successful delivery rate lower than the delivery threshold or the display record lower than the display threshold, and sending out an early warning to the client where the application program is located. The server can monitor various intermediate states of the push message and make corresponding early warning by counting the returned information, for example, if the successful sending rate is lower than the sending threshold, the server end may have a fault and needs to be repaired, and sends out early warning to the server, and sends the early warning information to an administrator of the server through a mail or a mobile end. For example, if the successful delivery rate is lower than the delivery threshold or the display record is lower than the display threshold, the device at the user end may have a problem or a setup problem, and needs to send an early warning or a prompt to the client where the application program is located, and display the early warning information on the interface of the application program when the user opens the application program.
By the technical scheme, the problem of data loss caused by neglecting or deleting the push message by mistake can be solved, the follow-up analysis of the data can be facilitated to improve the conversion rate among all nodes, the user activity is enhanced, the client retention rate is improved, and the product competitiveness is improved.
It should be noted that, as will be understood by those skilled in the art, all or part of the processes in the methods of the above embodiments may be implemented by instructing relevant hardware through a computer program, and the above programs may be stored in a computer-readable storage medium, and when executed, the programs may include the processes of the embodiments of the methods as described above. The storage medium may be a magnetic disk, an optical disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), or the like. The embodiments of the computer program may achieve the same or similar effects as any of the above-described method embodiments.
Furthermore, the method disclosed according to an embodiment of the present invention may also be implemented as a computer program executed by a CPU, and the computer program may be stored in a computer-readable storage medium. The computer program, when executed by the CPU, performs the above-described functions defined in the method disclosed in the embodiments of the present invention.
In view of the above object, according to a second aspect of the embodiments of the present invention, there is provided an apparatus for pushing a message, as shown in fig. 2, the apparatus 200 includes:
the detection module is configured to detect whether the application program is opened, the existing push message is to send the push message to the application program no matter whether the application program is opened, for a deeply active user, the existing push message may be ignored or deleted when various system messages or push messages are uniformly cleared due to too many system messages, the user does not actually see the push message, and the push message can be prevented from being deleted by mistake or ignored by sending the corresponding push message during the opening period of the application program, so that the accuracy rate and the opening rate of the push message can be increased.
The obtaining module is configured to, in response to detecting that the application program is opened, obtain a current time length for opening the application program and compare the obtained time length with a threshold time length, and detect that a situation may occur when the application program is opened, that is, a user opens the application program by mistake or opens the application program by hurry and then closes the application program, in this situation, sending a push message to the application program has a high probability that the push message is ignored or deleted by the user by mistake, so that it is necessary to count the duration time for opening the application program at this time after detecting that the application program is opened to determine whether the user is using the application program normally, where the threshold time length may be set according to requirements, for example, 5 minutes, 10 minutes, and the like. The application program automatically logs in the account of the user when being opened, automatically logs out when the application program is not used in the background for a certain time, and logs in again when being used again, so that the counting error of the opening duration can be avoided. The method and the device have the advantages that the push message is sent to the user under the condition that the user normally uses the application program, so that the client can be pushed more accurately, the opening rate of the push message is improved, and the problem of data loss caused by neglecting or deleting the push message by mistake is solved.
The request module is configured to send a request for pushing a message to the server in response to the fact that the obtained duration exceeds the threshold duration, and when the fact that the opening of the application program exceeds the set threshold duration is obtained, the user is considered to be using the application program normally, and the application program or the client where the application program is located sends a message pulling request to the message pushing server at the moment, wherein the message pulling request is used for requesting the message pushing server to send the pushing message to the client.
The monitoring module is configured to respond to a request received by the server, send a corresponding push message to the application program and monitor the state of each stage of the push message, the monitoring of the push message sent by the server can be divided into 4 stages, which are respectively whether the push message is successfully sent, successfully displayed and successfully opened, and can be defined by a value of 1 or 0, namely the return values of successful sending, successful displaying and successful opening are marked as 1, the return values of sending failure, display failure and opening failure are marked as 0, the return values can be sent to the server, and the server performs statistics.
In view of the above object, a third aspect of the embodiments of the present invention provides a computer device. Fig. 3 is a schematic diagram of an embodiment of a computer device provided by the present invention. As shown in fig. 3, an embodiment of the present invention includes the following means: at least one processor S21; and a memory S22, the memory S22 storing computer instructions S23 executable on the processor, the instructions when executed by the processor implementing the method of:
detecting whether an application program is opened;
in response to detecting that the application program is opened, acquiring the current opening time length of the application program and comparing the acquired time length with a threshold time length;
responding to the acquired duration exceeding the threshold duration, and sending a request for pushing a message to a server;
in response to the server receiving the request, a corresponding push message is sent to the application and the status of each stage of the push message is monitored.
In view of the above object, a fourth aspect of the embodiments of the present invention proposes a computer-readable storage medium. FIG. 4 is a schematic diagram illustrating an embodiment of a computer-readable storage medium provided by the present invention. As shown in fig. 4, the computer readable storage medium stores S31 a computer program that, when executed by a processor, performs the method as described above S32.
Furthermore, the methods disclosed according to embodiments of the present invention may also be implemented as a computer program executed by a processor, which may be stored in a computer-readable storage medium. Which when executed by a processor performs the above-described functions defined in the methods disclosed in embodiments of the invention.
Further, the above method steps and system elements may also be implemented using a controller and a computer readable storage medium for storing a computer program for causing the controller to implement the functions of the above steps or elements.
Those of skill would further appreciate that the various illustrative logical blocks, modules, circuits, and algorithm steps described in connection with the disclosure herein may be implemented as electronic hardware, computer software, or combinations of both. To clearly illustrate this interchangeability of hardware and software, various illustrative components, blocks, modules, circuits, and steps have been described above generally in terms of their functionality. Whether such functionality is implemented as software or hardware depends upon the particular application and design constraints imposed on the overall system. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the disclosed embodiments of the present invention.
In one or more exemplary designs, the functions may be implemented in hardware, software, firmware, or any combination thereof. If implemented in software, the functions may be stored on or transmitted over as one or more instructions or code on a computer-readable medium. Computer-readable media includes both computer storage media and communication media including any medium that facilitates transfer of a computer program from one place to another. A storage media may be any available media that can be accessed by a general purpose or special purpose computer. By way of example, and not limitation, such computer-readable media can comprise RAM, ROM, EEPROM, CD-ROM or other optical disk storage, magnetic disk storage or other magnetic storage devices, or any other medium that can be used to carry or store desired program code in the form of instructions or data structures and that can be accessed by a general-purpose or special-purpose computer, or a general-purpose or special-purpose processor. Also, any connection is properly termed a computer-readable medium. For example, if the software is transmitted from a website, server, or other remote source using a coaxial cable, fiber optic cable, twisted pair, Digital Subscriber Line (DSL), or wireless technologies such as infrared, radio, and microwave, then the coaxial cable, fiber optic cable, twisted pair, DSL, or wireless technologies such as infrared, radio, and microwave are included in the definition of medium. Disk and disc, as used herein, includes Compact Disc (CD), laser disc, optical disc, Digital Versatile Disc (DVD), floppy disk, blu-ray disc where disks usually reproduce data magnetically, while discs reproduce data optically with lasers. Combinations of the above should also be included within the scope of computer-readable media.
The foregoing is an exemplary embodiment of the present disclosure, but it should be noted that various changes and modifications could be made herein without departing from the scope of the present disclosure as defined by the appended claims. The functions, steps and/or actions of the method claims in accordance with the disclosed embodiments described herein need not be performed in any particular order. Furthermore, although elements of the disclosed embodiments of the invention may be described or claimed in the singular, the plural is contemplated unless limitation to the singular is explicitly stated.
It should be understood that, as used herein, the singular forms "a", "an" and "the" are intended to include the plural forms as well, unless the context clearly supports the exception. It should also be understood that "and/or" as used herein is meant to include any and all possible combinations of one or more of the associated listed items.
The numbers of the embodiments disclosed in the embodiments of the present invention are merely for description, and do not represent the merits of the embodiments.
It will be understood by those skilled in the art that all or part of the steps for implementing the above embodiments may be implemented by hardware, or may be implemented by a program instructing relevant hardware, and the program may be stored in a computer-readable storage medium, and the above-mentioned storage medium may be a read-only memory, a magnetic disk or an optical disk, etc.
Those of ordinary skill in the art will understand that: the discussion of any embodiment above is meant to be exemplary only, and is not intended to intimate that the scope of the disclosure, including the claims, of embodiments of the invention is limited to these examples; within the idea of an embodiment of the invention, also technical features in the above embodiment or in different embodiments may be combined and there are many other variations of the different aspects of the embodiments of the invention as described above, which are not provided in detail for the sake of brevity. Therefore, any omissions, modifications, substitutions, improvements, and the like that may be made without departing from the spirit and principles of the embodiments of the present invention are intended to be included within the scope of the embodiments of the present invention.

Claims (10)

1. A method of message push, comprising the steps of:
detecting whether an application program is opened;
in response to the detection that the application program is opened, acquiring the time length of the current opening of the application program and comparing the acquired time length with a threshold time length;
responding to the acquired duration exceeding the threshold duration, and sending a request for pushing a message to a server;
and responding to the server receiving the request, sending a corresponding push message to the application program and monitoring the state of each stage of the push message.
2. The method of claim 1, wherein the status of each stage comprises successful send, successful delivery, successful show, and successful open.
3. The method of claim 2, wherein sending a corresponding push message into the application and monitoring the status of each phase of push messages in response to the server receiving the request comprises:
responding to the monitoring that the push message is sent from the server, and marking the successful sending record as 1;
in response to monitoring that the application program receives the push message, marking the successful delivery record as 1;
responding to the monitoring that the application program displays the received push message, and marking the successful display record as 1;
in response to monitoring that the push message is opened, the successful open record is marked as 1.
4. The method of claim 1, further comprising:
and recording the opened user information of the application program, wherein the user information comprises a user login account.
5. The method of claim 1, further comprising:
and recording the use platform of the client of the opened application program.
6. The method of claim 3, further comprising:
and recording the ID of each push message, and associating the ID of each push message with the state record of each stage.
7. The method of claim 3, further comprising:
responding to the successful sending rate lower than a sending threshold value, and sending out early warning to a server;
and responding to the successful delivery rate lower than the delivery threshold or the display record lower than the display threshold, and sending out an early warning to the client where the application program is located.
8. An apparatus for pushing a message, the apparatus comprising:
a detection module configured to detect whether an application is opened;
an obtaining module configured to, in response to detecting that the application program is opened, obtain a duration for the current opening of the application program and compare the obtained duration with a threshold duration;
the request module is configured to respond that the obtained duration exceeds the threshold duration and send a request of pushing a message to a server;
a monitoring module configured to send a corresponding push message to the application and monitor a status of each stage of push messages in response to the server receiving the request.
9. A computer device, comprising:
at least one processor; and
a memory storing computer instructions executable on the processor, the instructions when executed by the processor implementing the steps of the method of any one of claims 1 to 7.
10. A computer-readable storage medium, in which a computer program is stored which, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 7.
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