CN113329232A - Resource distribution method and device, electronic equipment and storage medium - Google Patents
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- CN113329232A CN113329232A CN202110467094.3A CN202110467094A CN113329232A CN 113329232 A CN113329232 A CN 113329232A CN 202110467094 A CN202110467094 A CN 202110467094A CN 113329232 A CN113329232 A CN 113329232A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/21—Server components or server architectures
- H04N21/218—Source of audio or video content, e.g. local disk arrays
- H04N21/2187—Live feed
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/239—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests
- H04N21/2393—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests involving handling client requests
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/437—Interfacing the upstream path of the transmission network, e.g. for transmitting client requests to a VOD server
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4784—Supplemental services, e.g. displaying phone caller identification, shopping application receiving rewards
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4788—Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting
Abstract
The utility model relates to a resource distribution method, a device, an electronic device and a storage medium, the method comprises receiving a virtual resource distribution request triggered by a target object based on a multimedia display page; determining a target source channel corresponding to the target object, wherein the target source channel is a trigger page for the target object to enter a multimedia presentation page, and the trigger page corresponds to the purpose of the target virtual resource; and distributing the virtual resources to the target object based on the target virtual resources corresponding to the target source channel. By utilizing the embodiment of the disclosure, the virtual resources with different purposes can be distributed as required while the virtual resource distribution object is accurately positioned, and the distribution accuracy and effectiveness of the virtual resources are greatly improved.
Description
Technical Field
The present disclosure relates to the field of internet technologies, and in particular, to a resource distribution method and apparatus, an electronic device, and a storage medium.
Background
With the development of internet technology, a large number of internet platforms are also continuously upgraded, and short videos and the like issued by users can be displayed besides some image-text information issued by users. In order to attract more users to stream various information such as short videos and to improve the access volume, resource distribution activities for distributing virtual resources such as electronic coupons and virtual money to users are often performed. For example, some short video broadcasters may distribute virtual resources to viewers of short videos they distribute.
In the related art, audience who get virtual resources are not subdivided, the audience often only needs to get first and get first, and personalized requirements cannot be supported, for example, when a short video main broadcast sends the virtual resources corresponding to short videos, different appeal is often generated, some are to feed back fans which are concerned, some are to pull new fans in a station, attract new users outside the station, and the like.
Disclosure of Invention
The present disclosure provides a resource distribution method, an apparatus, an electronic device, and a storage medium, so as to at least solve the problems in the related art that a distribution object of a virtual resource cannot be accurately located, the virtual resource cannot be effectively distributed, and the distribution accuracy is poor. The technical scheme of the disclosure is as follows:
according to a first aspect of the embodiments of the present disclosure, there is provided a resource distribution method, including:
receiving a virtual resource distribution request triggered by a target object based on a multimedia display page;
determining a target source channel corresponding to the target object, wherein the target source channel is a trigger page of the target object entering the multimedia display page, and the trigger page corresponds to the purpose of a target virtual resource;
and distributing virtual resources to the target object based on the target virtual resources corresponding to the target source channel.
In an optional embodiment, the method further comprises:
receiving a virtual resource allocation request sent by a release object of a target multimedia resource, wherein the target multimedia resource is a multimedia resource displayed on the multimedia resource display page;
acquiring resource configuration information and virtual resources to be distributed corresponding to a plurality of source channels, wherein the source channels are divided in advance based on the use of a plurality of virtual resources, and the resource configuration information is information for splitting the virtual resources to be distributed;
and splitting the virtual resources to be distributed based on the resource configuration information to obtain the virtual resources corresponding to the source channels.
In an optional embodiment, the resource configuration information includes resource proportion information corresponding to the plurality of source channels and unit resource amount corresponding to the plurality of source channels;
splitting the virtual resource to be distributed based on the resource configuration information to obtain the virtual resource corresponding to each of the source channels includes:
splitting the virtual resources to be distributed according to the resource proportion information to obtain the virtual resources to be split corresponding to the source channels;
and splitting the virtual resources to be split corresponding to the source channels according to the unit resource amount corresponding to the source channels to obtain the virtual resources corresponding to the source channels.
In an optional embodiment, the virtual resource allocation request includes the virtual resource to be distributed, and the obtaining resource configuration information and the virtual resource to be distributed corresponding to the plurality of source channels includes:
extracting the virtual resource to be distributed from the virtual resource distribution request;
acquiring target associated object data corresponding to the release object;
and determining resource configuration information corresponding to the source channels matched with the target associated object data based on preset resource configuration mapping information, wherein the preset resource configuration mapping information represents the mapping relation between various associated object data and various resource configuration information corresponding to the source channels.
In an optional embodiment, the virtual resource allocation request includes the virtual resource to be distributed and resource configuration information corresponding to the multiple source channels, and the obtaining resource configuration information corresponding to the multiple source channels and the virtual resource to be distributed includes:
and extracting the resource configuration information corresponding to the source channels and the virtual resources to be distributed from the virtual resource distribution request.
In an optional embodiment, before distributing virtual resources to the target object based on the target virtual resources corresponding to the target channel, the method further includes:
querying a target virtual resource corresponding to the target channel;
and under the condition that the target virtual resource is inquired, executing the step of distributing the virtual resource to the target object based on the target virtual resource corresponding to the target channel.
In an optional embodiment, the method further comprises:
and sending preset prompting information to a terminal corresponding to the target object under the condition that the target virtual resource is not inquired, wherein the preset prompting information is used for prompting that the target object is not distributed to the virtual resource.
In an optional embodiment, the method further comprises:
under the condition that the target virtual resources are not inquired, determining alternative source channels based on source channel priority information, wherein the source channel priority information represents the distribution sequence of the virtual resources corresponding to a plurality of source channels;
and distributing the virtual resources to the target object based on the virtual resources corresponding to the alternative source channel.
In an optional embodiment, the method further comprises:
and under the condition that the target virtual resource is not inquired, distributing the virtual resource to the target object based on a preset virtual resource, wherein the preset virtual resource is a virtual resource common to a plurality of preset source channels.
According to a second aspect of the embodiments of the present disclosure, there is provided a resource distribution apparatus including:
the virtual resource distribution request receiving module is configured to execute virtual resource distribution requests triggered by target objects based on multimedia presentation pages;
a target source channel determining module configured to determine a target source channel corresponding to the target object, where the target source channel is a trigger page for the target object to enter the multimedia presentation page, and the trigger page corresponds to a target virtual resource usage;
and the first virtual resource distribution module is configured to execute distribution of virtual resources to the target object based on the target virtual resources corresponding to the target source channel.
In an optional embodiment, the apparatus further comprises:
a virtual resource allocation request receiving module configured to execute a virtual resource allocation request sent by a publishing object of a target multimedia resource, where the target multimedia resource is a multimedia resource displayed on the multimedia resource display page;
the data acquisition module is configured to execute acquisition of resource configuration information and virtual resources to be distributed corresponding to a plurality of source channels, wherein the source channels are divided in advance based on the use of a plurality of virtual resources, and the resource configuration information is information for splitting the virtual resources to be distributed;
and the virtual resource splitting module is configured to split the virtual resources to be distributed based on the resource configuration information to obtain the virtual resources corresponding to the source channels.
In an optional embodiment, the resource configuration information includes resource proportion information corresponding to the plurality of source channels and unit resource amount corresponding to the plurality of source channels;
the virtual resource splitting module comprises:
the first splitting unit is configured to split the virtual resources to be distributed according to the resource proportion information to obtain the virtual resources to be split corresponding to the source channels;
and the second splitting unit is configured to split the virtual resources to be split corresponding to the source channels according to the unit resource amounts corresponding to the source channels to obtain the virtual resources corresponding to the source channels.
In an optional embodiment, the virtual resource allocation request includes the virtual resource to be distributed, and the data obtaining module includes:
a first data extraction unit configured to perform extraction of the virtual resource to be distributed from the virtual resource distribution request;
a target associated object data acquisition unit configured to perform acquisition of target associated object data corresponding to the release object;
and the resource configuration information determining unit is configured to determine resource configuration information corresponding to the plurality of source channels matched with the target associated object data based on preset resource configuration mapping information, wherein the preset resource configuration mapping information represents mapping relations between a plurality of associated object data and a plurality of resource configuration information corresponding to the plurality of source channels.
In an optional embodiment, the virtual resource allocation request includes resource configuration information corresponding to the virtual resource to be distributed and the source channels, and the data obtaining module includes:
and the second data extraction unit is configured to extract the resource configuration information corresponding to the source channels and the virtual resources to be distributed from the virtual resource distribution request.
In an optional embodiment, the apparatus further comprises:
a target virtual resource query module configured to perform query of a target virtual resource corresponding to the target channel before distributing the virtual resource to the target object based on the target virtual resource corresponding to the target channel;
the first virtual resource distribution module is further configured to execute distribution of virtual resources to the target object based on the target virtual resources corresponding to the target channel if the target virtual resources are queried.
In an optional embodiment, the apparatus further comprises:
and the preset prompting information sending module is configured to send preset prompting information to a terminal corresponding to the target object under the condition that the target virtual resource is not inquired, wherein the preset prompting information is used for prompting that the target object is not distributed to the virtual resource.
In an optional embodiment, the apparatus further comprises:
the alternative source channel determining module is configured to determine alternative source channels based on source channel priority information under the condition that the target virtual resources are not inquired, wherein the source channel priority information represents the distribution sequence of the virtual resources corresponding to a plurality of source channels;
and the second virtual resource distribution module is configured to execute distribution of virtual resources to the target object based on the virtual resources corresponding to the alternative source channels.
In an optional embodiment, the apparatus further comprises:
the third virtual resource distribution module is configured to execute distribution of virtual resources to the target object based on preset virtual resources under the condition that the target virtual resources are not inquired, wherein the preset virtual resources are virtual resources common to a plurality of preset source channels.
According to a third aspect of the embodiments of the present disclosure, there is provided an electronic apparatus including: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the method of any of the first aspects above.
According to a fourth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium, wherein instructions, when executed by a processor of an electronic device, enable the electronic device to perform the method of any one of the first aspects of the embodiments of the present disclosure.
According to a fifth aspect of the embodiments of the present disclosure, there is provided a computer program product containing instructions which, when run on a computer, cause the computer to perform the method of any one of the first aspects of the embodiments of the present disclosure.
The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:
different target objects are distinguished by combining with target source channels corresponding to the target objects, so that the virtual resource distribution objects can be distinguished, meanwhile, the trigger pages correspond to the purposes of the target virtual resources, the virtual resources with different purposes can be distributed as required while the virtual resource distribution objects are accurately positioned, and the distribution accuracy and effectiveness of the virtual resources are greatly improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.
FIG. 1 is a schematic diagram illustrating an application environment in accordance with an illustrative embodiment;
FIG. 2 is a flow diagram illustrating a method of resource distribution in accordance with an exemplary embodiment;
FIG. 3 is a flow diagram illustrating a pre-splitting of a virtual resource in accordance with an illustrative embodiment;
FIG. 4 is a flowchart illustrating a method for obtaining resource configuration information and virtual resources to be distributed corresponding to a plurality of source channels according to an exemplary embodiment;
FIG. 5 is a flow diagram illustrating another method of resource distribution in accordance with an illustrative embodiment;
FIG. 6 is a block diagram illustrating a resource distribution apparatus according to an example embodiment;
FIG. 7 is a block diagram illustrating an electronic device for resource distribution in accordance with an exemplary embodiment.
Detailed Description
In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.
It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.
It should be noted that, the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data for presentation, analyzed data, etc.) referred to in the present disclosure are information and data authorized by the user or sufficiently authorized by each party.
Referring to fig. 1, fig. 1 is a schematic diagram illustrating an application environment according to an exemplary embodiment, and as shown in fig. 1, the application environment may include a first terminal 100, a second terminal 200, and a server 300.
In an optional embodiment, the first terminal 100 may be a terminal corresponding to a published object of the multimedia resource, and optionally, the published object may be an account number of a publisher (e.g., an author of the multimedia resource) in the multimedia resource platform, or the like. Specifically, the publishing object may provide virtual resources to viewers of the multimedia resources it publishes in combination with actual needs. In an alternative embodiment, the second terminal 200 may be the viewer side of the multimedia asset. In an alternative embodiment, the server 300 may provide background services for the first terminal 100 and the second terminal 200, and optionally, the terminal 300 may include two servers for providing background services for the first terminal 100 and the second terminal 200, respectively.
In an alternative embodiment, the first terminal 100 and the second terminal 200 may include, but are not limited to, electronic devices of smart phones, desktop computers, tablet computers, notebook computers, smart speakers, digital assistants, Augmented Reality (AR)/Virtual Reality (VR) devices, smart wearable devices, and the like, and may also be software running on the electronic devices, such as application programs, and the like. Optionally, the operating system running on the electronic device may include, but is not limited to, an android system, an IOS system, linux, windows, and the like.
In an optional embodiment, the server 300 may be an independent physical server, may also be a server cluster or a distributed system formed by a plurality of physical servers, and may also be a cloud server providing basic cloud computing services such as a cloud service, a cloud database, cloud computing, a cloud function, cloud storage, a Network service, cloud communication, a middleware service, a domain name service, a security service, a CDN (Content Delivery Network), a big data and artificial intelligence platform, and the like.
In addition, it should be noted that fig. 1 shows only one application environment provided by the present disclosure, and in practical applications, other application environments may also be included, for example, more terminals may be included.
In this embodiment, the first terminal 100, the second terminal 200 and the server 300 may be directly or indirectly connected through wired or wireless communication, and the disclosure is not limited herein.
Fig. 2 is a flowchart illustrating a resource distribution method according to an exemplary embodiment, where the resource distribution method is used in a server, an edge computing node, and the like, as shown in fig. 2, and includes the following steps.
In step S201, a virtual resource distribution request triggered by a target object based on a multimedia presentation page is received.
In a specific embodiment, the target object may be any viewer (user) of the multimedia resource displayed on the multimedia display page, or an account corresponding to any user of the multimedia resource displayed on the multimedia display page. In a specific embodiment, the multimedia resource may include at least one of a static resource such as, but not limited to, a teletext resource, and a dynamic resource such as a short video resource.
In a specific embodiment, the target object may trigger the virtual resource distribution request based on a corresponding terminal (e.g., the second terminal described above). In an alternative embodiment, the virtual resource distribution request may be triggered automatically at the same time as the multimedia presentation page is triggered to be displayed. In another optional embodiment, in the process of displaying the multimedia resource in the multimedia display page, if a preset condition is met, the virtual resource distribution request may be triggered. Specifically, the preset condition may be a preset condition for triggering the virtual resource distribution request. In a specific embodiment, the preset condition may be that a duration of the target object viewing (browsing) the multimedia resource on the multimedia presentation page reaches a preset duration, and the like.
In step S203, a target source channel corresponding to the target object is determined.
In a specific embodiment, the target source channel may be a trigger page for the target object to enter the multimedia presentation page, where the trigger page corresponds to the target virtual resource usage. Specifically, when the target object enters the multimedia presentation page, a source page of the target object may be determined, and the source page may be used as the target object to enter a trigger page (target source channel) of the multimedia presentation page.
In a specific embodiment, the trigger page may include, but is not limited to, a discovery page of the multimedia resource (a page showing a preset number of multimedia resources), a search page of the multimedia resource (a page on which a search of the multimedia resource can be performed), a page of a publisher of the multimedia resource (a page showing information such as publisher personal information and published multimedia resources), a page of interest of the publisher of the multimedia resource (a page for paying attention to the publisher), an off-site page (a page outside a multimedia resource publishing platform), and the like.
In a specific embodiment, different target objects can be distinguished by combining with target source channels corresponding to the target objects, so that the virtual resource distribution objects can be distinguished, meanwhile, the trigger page corresponds to the target virtual resource usage, the virtual resources with different usages can be distributed as required while the virtual resource distribution objects are accurately positioned, and the distribution accuracy and effectiveness of the virtual resources are greatly improved.
In an optional embodiment, as shown in fig. 3, in order to improve the distribution accuracy and effectiveness of the virtual resource, the method further includes: the step of splitting the virtual resource in advance may specifically include the following steps:
in step S301, a virtual resource allocation request sent by a publishing object of a target multimedia resource is received, where the target multimedia resource is a multimedia resource displayed on a multimedia resource display page;
in a specific embodiment, the publishing object may be provided with a resource distribution configuration page, and accordingly, a publisher (e.g., an anchor) of the multimedia resource may perform resource distribution configuration based on the resource distribution configuration page and trigger the virtual resource allocation request. Optionally, the resource distribution configuration page may be set in the multimedia resource publishing process, so as to automatically bind the configured virtual resource to be distributed with the corresponding multimedia resource.
In step S303, resource configuration information and virtual resources to be distributed corresponding to a plurality of source channels are obtained.
In an optional embodiment, the resource amount of the virtual resource to be distributed may be configured in the resource distribution configuration page. Correspondingly, the virtual resource allocation request may include a virtual resource to be distributed, and optionally, the virtual resource to be distributed may be a virtual resource corresponding to the configured resource amount. Optionally, after the user configures the resource amount, some platforms may give an automatic subsidy of a certain resource amount, and accordingly, the virtual resource to be distributed may be a virtual resource corresponding to a sum of the configured resource amount and the subsidized resource amount. Correspondingly, as shown in fig. 4, the obtaining of the resource configuration information and the virtual resources to be distributed corresponding to the multiple source channels may include the following steps:
in step S3031, extracting virtual resources to be distributed from the virtual resource distribution request;
in step S3033, target associated object data corresponding to the release object is acquired;
in step S3035, resource configuration information corresponding to a plurality of source channels matched with the target associated object data is determined based on the preset resource configuration mapping information.
In an optional embodiment, the target associated object data may be information of associated objects of the publisher corresponding to the published object, and in a specific embodiment, the target associated object data may be the number of the associated objects. Optionally, the associated object of the publisher may include, but is not limited to, an object that concerns the publisher, an object that concerns each other with the publisher, and the like.
In a specific embodiment, the preset resource allocation mapping information may represent a mapping relationship between a plurality of associated object data and a plurality of resource allocation information corresponding to a plurality of source channels. Optionally, the plurality of associated object data may be a plurality of preset value intervals. The source channels can be divided in advance based on the use of various virtual resources; in an alternative embodiment, the plurality of virtual resource uses may include, but are not limited to, at least two of associated object growth uses (e.g., fan-out), historical object associated use (e.g., fan-out), and off-site object growth uses (e.g., new off-site users). In a specific embodiment, the source channel corresponding to the growth purpose of the associated object may include a discovery page of the multimedia resource and a search page of the multimedia resource; the source channel corresponding to the feedback history associated object usage can comprise pages of a publisher of the multimedia resource and pages of interest of the publisher of the multimedia resource, and the source channel corresponding to the off-site object growth usage can comprise off-site pages.
In a specific embodiment, the source channels may each correspond to corresponding resource configuration information. Specifically, the resource configuration information may be information for splitting the virtual resource to be distributed. In an alternative embodiment, the resource configuration information may include resource proportion information corresponding to a plurality of source channels and unit resource amount corresponding to the plurality of source channels. Specifically, the resource proportion information corresponding to the source channels and the unit resource amount corresponding to the source channels may be preset in combination with the actual application. In a specific embodiment, the resource proportion information corresponding to different source channels may be the same or different. The unit resource amount corresponding to different source channels can be the same or different. Specifically, the resource proportion information of each source channel may be a proportion of the virtual resources of the source channel in the virtual resources to be distributed; the amount of unit resources per source channel may be the amount of resources of virtual resources distributed to each object of the source channel.
In a specific embodiment, it is assumed that the multiple virtual resource usages may include a related object growth purpose, a feedback history related object purpose, and an off-site object growth purpose, wherein resource configuration information of multiple source channels corresponding to the off-site object growth purpose may be uniformly preset in combination with an actual demand of a platform. The increase purpose of the associated object and the feedback history associated object purpose can be set by combining the associated object data, taking the case that the associated object data is the number of the associated objects as an example, for a publisher with a small number of the associated objects, the increase purpose requirement of the associated object is often large, and correspondingly, the resource occupation ratio information of the increase purpose of the associated object can be relatively large. Optionally, for a publisher with a smaller number of associated objects, for example, a publisher with a number of associated objects smaller than a preset threshold (the preset threshold may be preset in combination with an actual application), the remaining resource proportion information (the resource proportion information after removing the resource proportion information corresponding to the growth use of the off-site object) may be split into two parts, where a larger part of the resource proportion information may be used as the resource proportion information corresponding to the growth use of the associated objects; the smaller part of the resource proportion information may be used as resource proportion information corresponding to the usage of the feedback history related object.
In another specific embodiment, for the publisher with a larger number of the related objects, the requirement for rewarding the use of the historical related objects is often larger, and correspondingly, the resource proportion information rewarding the use of the historical related objects can be relatively larger. Optionally, for a publisher with a larger number of associated objects, for example, a publisher with a number of associated objects greater than or equal to a preset threshold, the remaining resource proportion information (the resource proportion information after removing the resource proportion information corresponding to the growth purpose of the off-site object) may be split into two parts, where the resource proportion information of the smaller part may be used as the resource proportion information corresponding to the growth purpose of the associated object; the resource ratio information of the larger part can be used as the resource ratio information corresponding to the usage of the feedback history related object.
In a specific embodiment, the resource allocation information of the plurality of source channels corresponding to the value range in which the target associated object data is located may be used as the resource allocation information corresponding to the plurality of source channels matched with the target associated object data, in combination with the preset resource allocation mapping information.
In the above embodiment, by presetting the mapping relationship between the multiple associated object data and the multiple resource configuration information corresponding to the multiple source channels, when virtual resources need to be split, the resource configuration information corresponding to the multiple source channels can be automatically configured in combination with the target associated object data corresponding to the published object, so that the resource configuration information configuration efficiency can be greatly improved, differentiated configuration can be performed in combination with different published objects, and further, the rationality of resource allocation and the utilization rate of subsequent virtual resources can be better improved.
In an optional embodiment, the resource allocation information may be set in addition to the allocation of the resource amount of the virtual resource to be allocated in the resource allocation page. Correspondingly, the virtual resource allocation request may include virtual resources to be distributed and resource configuration information corresponding to multiple source channels, and correspondingly, the obtaining of the resource configuration information corresponding to the multiple source channels and the virtual resources to be distributed may include: and extracting resource configuration information corresponding to a plurality of source channels and virtual resources to be distributed from the virtual resource distribution request.
In the above embodiment, a manner of resource allocation by the publisher is provided, which can meet the resource allocation requirements of different publishers, and further increase the flexibility of resource allocation on the basis of distributing virtual resources with different uses as required.
In step S305, the virtual resource to be distributed is split based on the resource configuration information, so as to obtain virtual resources corresponding to a plurality of source channels.
In an optional embodiment, the splitting the virtual resource to be distributed based on the resource configuration information to obtain the virtual resource corresponding to each of the multiple source channels may include: splitting the virtual resources to be distributed according to the resource proportion information to obtain the virtual resources to be split corresponding to the source channels; and splitting the virtual resources to be split corresponding to each source channel according to the unit resource amount corresponding to each source channel to obtain the virtual resources corresponding to each source channel.
In addition, it should be noted that, in practical applications, the resource amount of the virtual resource distributed to different objects of one source channel may also be different, and optionally, the resource configuration information may include resource proportion information corresponding to a plurality of source channels and resource amount corresponding to a plurality of source channels. Correspondingly, the virtual resources to be split of each source channel can be randomly split into virtual resources with corresponding resource quantity by combining the resource quantity corresponding to each source channel.
In the embodiment, the virtual resources are split for different source channels in advance by combining the resource configuration information, so that the resource distribution requests of the objects of different source channels can be conveniently and rapidly responded in the following process, and the resource distribution efficiency is improved.
In the above embodiment, in the resource allocation process, the purpose of the virtual resource corresponds to the source channel of the object, and the virtual resource to be distributed is split into virtual resources in different source channels, so that it is ensured that the source channel corresponding to the object can be combined subsequently, the object for distributing the virtual resource can be accurately positioned, the virtual resources with different purposes can be distributed as required, and the distribution accuracy and effectiveness of the virtual resource are greatly improved.
In step S205, a virtual resource is distributed to the target object based on the target virtual resource corresponding to the target source channel.
In a specific embodiment, the target virtual resource corresponding to the target source channel may be a certain number of virtual resources; in an optional embodiment, before distributing the virtual resource to the target object based on the target virtual resource corresponding to the target channel, as shown in fig. 5, the method may further include the following steps:
in step S207, querying a target virtual resource corresponding to the target channel;
correspondingly, the step S205 may include distributing the virtual resource to the target object based on the target virtual resource corresponding to the target channel when the target virtual resource is queried.
In an alternative embodiment, as shown in fig. 5, the method may further include the following steps:
in step S209, when the target virtual resource is not queried, a preset prompting message is sent to the terminal corresponding to the target object, where the preset prompting message is used to prompt that the target object is not distributed to the virtual resource.
In practical application, when the target virtual resource is inquired, that is, a certain number of virtual resources corresponding to the target source channel are not distributed, the virtual resource can be distributed to the target object; on the contrary, when the target virtual resource is not queried, that is, a certain number of virtual resources corresponding to the target source channel are distributed, a preset prompting message may be sent to the terminal corresponding to the target object, so as to prompt that the target object is not distributed to the virtual resources.
In the above embodiment, in combination with the query of the target virtual resource under the target source channel corresponding to the object, when the target virtual resource is queried, the resource can be accurately distributed according to the source channel, and when the target virtual resource is not queried, the user can perceive the condition that the virtual resource is not distributed by issuing the preset prompt information, so that the user experience is improved.
In an optional embodiment, the method may further include:
under the condition that the target virtual resource is not inquired, determining an alternative source channel based on the source channel priority information;
and distributing the virtual resources to the target object based on the virtual resources corresponding to the alternative source channels.
In a specific embodiment, the source channel priority information may represent a distribution order of virtual resources corresponding to a plurality of source channels. In practical application, the distribution sequence of the virtual resources corresponding to the multiple source channels can be set in advance by combining with actual requirements. In an optional embodiment, the distribution order of the virtual resources corresponding to multiple source channels may be set in combination with the corresponding demand conditions of the corresponding source channels, for example, a certain source channel a has a large demand on an object that distributes the virtual resources of the source channel a to the source channel a, and correspondingly, the distribution order of the virtual resources corresponding to the source channel a may be relatively backward; on the contrary, in a certain source channel B, the demand for the object for distributing the virtual resource of the source channel B to the source channel B is small, and the distribution sequence of the virtual resource corresponding to the source channel B may be relatively advanced.
In a specific embodiment, the source channel with the highest priority (highest distribution order) can be used as the alternative source channel in combination with the source channel priority information; querying virtual resources corresponding to the alternative source channels; if the virtual resource corresponding to the alternative source channel is inquired, the step of distributing the virtual resource to the target object based on the virtual resource corresponding to the alternative source channel can be executed; otherwise, if the virtual resource corresponding to the alternative source channel is not queried; the source channel with the highest priority in the unneeded source channels can be reselected as an alternative source channel by combining the priority information of the source channels, and virtual resources are distributed to the target object based on the virtual resources corresponding to the reselected alternative source channel. And so on. Optionally, when the virtual resources corresponding to the multiple source channels are distributed completely, preset prompt information may be sent to the terminal corresponding to the target object.
In the above embodiment, on the basis of performing on-demand virtual resource distribution in combination with a target source channel corresponding to a target object, when the virtual resource distribution corresponding to the target source channel is completed, an alternative source channel is selected in combination with source channel priority information that can represent a distribution order of virtual resources of a plurality of source channels, and resource distribution is performed based on the virtual resources corresponding to the alternative source channel, so that a success rate of virtual resource distribution can be greatly improved, and user experience is effectively improved.
In an optional embodiment, the method may further include:
and under the condition that the target virtual resource is not inquired, distributing the virtual resource to the target object based on the preset virtual resource.
In a specific embodiment, the preset virtual resource may be a virtual resource common to a plurality of preset source channels. Optionally, the preset virtual resource is a part of virtual resources in the virtual resources to be distributed. Correspondingly, the resource configuration information may further include resource proportion information of the preset virtual resource in the virtual resource to be distributed and splitting information (unit resource amount or splittable resource amount) corresponding to the preset virtual resource. In an optional embodiment, the preset virtual resource source may be a certain number of virtual resources; in an optional embodiment, before distributing the virtual resource to the target object based on the preset virtual resource, the target preset virtual resource may be queried; correspondingly, under the condition that the preset virtual resource is inquired, the virtual resource is distributed to the target object based on the preset virtual resource. Optionally, in a case that the preset virtual resource is not queried, the preset prompt information may be sent to the terminal corresponding to the target object.
In the above embodiment, when the distribution of the virtual resources corresponding to the target source channel is completed, the preset virtual resources common to a plurality of source channels are combined to perform resource distribution, so that the success rate of virtual resource distribution can be greatly improved, and the user experience is effectively improved.
According to the technical scheme provided by the embodiment of the specification, different target objects are distinguished by combining with target source channels corresponding to the target objects, so that the virtual resource distribution objects can be distinguished, meanwhile, the trigger pages correspond to the target virtual resource usage, the virtual resources with different usages can be distributed as required while the virtual resource distribution objects are accurately positioned, and the distribution accuracy and effectiveness of the virtual resources are greatly improved.
FIG. 6 is a block diagram illustrating a resource distribution apparatus according to an example embodiment. Referring to fig. 6, the apparatus includes:
a virtual resource distribution request receiving module 610 configured to execute receiving a virtual resource distribution request triggered by a target object based on a multimedia presentation page;
a target source channel determining module 620 configured to execute a target source channel corresponding to the target object, where the target source channel is a trigger page for the target object to enter the multimedia presentation page, and the trigger page corresponds to the purpose of the target virtual resource;
the first virtual resource distribution module 630 is configured to execute distributing the virtual resource to the target object based on the target virtual resource corresponding to the target source channel.
In an optional embodiment, the apparatus further comprises:
the virtual resource allocation request receiving module is configured to execute a virtual resource allocation request sent by a release object of a target multimedia resource, wherein the target multimedia resource is a multimedia resource displayed by a multimedia resource display page;
the data acquisition module is configured to execute acquisition of resource configuration information and virtual resources to be distributed corresponding to a plurality of source channels, wherein the source channels are divided in advance based on the use of a plurality of virtual resources;
and the virtual resource splitting module is configured to split the virtual resources to be distributed based on the resource configuration information to obtain the virtual resources corresponding to the source channels.
In an optional embodiment, the resource configuration information includes resource proportion information corresponding to a plurality of source channels and unit resource amount corresponding to the plurality of source channels;
the virtual resource splitting module comprises:
the first splitting unit is configured to split the virtual resources to be distributed according to the resource proportion information to obtain the virtual resources to be split corresponding to the source channels;
and the second splitting unit is configured to split the virtual resources to be split corresponding to each source channel according to the unit resource amount corresponding to each source channel to obtain the virtual resources corresponding to each source channel.
In an optional embodiment, the virtual resource allocation request includes a virtual resource to be distributed, and the data obtaining module includes:
a first data extraction unit configured to perform extraction of a virtual resource to be distributed from a virtual resource distribution request;
a target associated object data acquisition unit configured to perform acquisition of target associated object data corresponding to the published object;
and the resource configuration information determining unit is configured to determine resource configuration information corresponding to a plurality of source channels matched with the target associated object data based on preset resource configuration mapping information, and the preset resource configuration mapping information represents the mapping relation between the plurality of associated object data and the plurality of resource configuration information corresponding to the plurality of source channels.
In an optional embodiment, the virtual resource allocation request includes resource configuration information corresponding to virtual resources to be distributed and a plurality of source channels, and the data obtaining module includes:
and the second data extraction unit is configured to extract the resource configuration information corresponding to the source channels and the virtual resources to be distributed from the virtual resource distribution request.
In an optional embodiment, the apparatus further comprises:
the target virtual resource query module is configured to execute query of the target virtual resource corresponding to the target channel before distributing the virtual resource to the target object based on the target virtual resource corresponding to the target channel;
the first virtual resource distribution module 630 is further configured to execute, if the target virtual resource is queried, distributing the virtual resource to the target object based on the target virtual resource corresponding to the target channel.
In an optional embodiment, the apparatus further comprises:
and the preset prompt information sending module is configured to send preset prompt information to a terminal corresponding to the target object under the condition that the target virtual resource is not inquired, wherein the preset prompt information is used for prompting that the target object is not distributed to the virtual resource.
In an optional embodiment, the apparatus further comprises:
the alternative source channel determining module is configured to determine alternative source channels based on source channel priority information under the condition that the target virtual resources are not inquired, wherein the source channel priority information represents the distribution sequence of the virtual resources corresponding to the source channels;
and the second virtual resource distribution module is configured to execute virtual resource distribution to the target object based on the virtual resource corresponding to the alternative source channel.
In an optional embodiment, the apparatus further comprises:
and the third virtual resource distribution module is configured to distribute the virtual resources to the target object based on preset virtual resources under the condition that the target virtual resources are not inquired, wherein the preset virtual resources are virtual resources common to a plurality of preset source channels.
With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.
Fig. 7 is a block diagram illustrating an electronic device for resource distribution, which may be a server, according to an example embodiment, and an internal structure thereof may be as shown in fig. 7. The electronic device includes a processor, a memory, and a network interface connected by a system bus. Wherein the processor of the electronic device is configured to provide computing and control capabilities. The memory of the electronic equipment comprises a nonvolatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of an operating system and computer programs in the non-volatile storage medium. The network interface of the electronic device is used for connecting and communicating with an external terminal through a network. The computer program is executed by a processor to implement a resource distribution method.
Those skilled in the art will appreciate that the architecture shown in fig. 7 is merely a block diagram of some of the structures associated with the disclosed aspects and does not constitute a limitation on the electronic devices to which the disclosed aspects apply, as a particular electronic device may include more or less components than those shown, or combine certain components, or have a different arrangement of components.
In an exemplary embodiment, there is also provided an electronic device including: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the resource distribution method as in the embodiments of the present disclosure.
In an exemplary embodiment, there is also provided a computer-readable storage medium, in which instructions, when executed by a processor of an electronic device, enable the electronic device to perform a resource distribution method in the embodiments of the present disclosure.
In an exemplary embodiment, there is also provided a computer program product containing instructions which, when run on a computer, cause the computer to perform the resource distribution method in the embodiments of the present disclosure.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by hardware instructions of a computer program, which can be stored in a non-volatile computer-readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in the embodiments provided herein may include non-volatile and/or volatile memory, among others. Non-volatile memory can include read-only memory (ROM), Programmable ROM (PROM), Electrically Programmable ROM (EPROM), Electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), Dynamic RAM (DRAM), Synchronous DRAM (SDRAM), Double Data Rate SDRAM (DDRSDRAM), Enhanced SDRAM (ESDRAM), Synchronous Link DRAM (SLDRAM), Rambus Direct RAM (RDRAM), direct bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.
Claims (10)
1. A method for resource distribution, comprising:
receiving a virtual resource distribution request triggered by a target object based on a multimedia display page;
determining a target source channel corresponding to the target object, wherein the target source channel is a trigger page of the target object entering the multimedia display page, and the trigger page corresponds to the purpose of a target virtual resource;
and distributing virtual resources to the target object based on the target virtual resources corresponding to the target source channel.
2. The resource distribution method of claim 1, wherein the method further comprises:
receiving a virtual resource allocation request sent by a release object of a target multimedia resource, wherein the target multimedia resource is a multimedia resource displayed on the multimedia resource display page;
acquiring resource configuration information and virtual resources to be distributed corresponding to a plurality of source channels, wherein the source channels are divided in advance based on the use of a plurality of virtual resources, and the resource configuration information is information for splitting the virtual resources to be distributed;
and splitting the virtual resources to be distributed based on the resource configuration information to obtain the virtual resources corresponding to the source channels.
3. The resource distribution method according to claim 2, wherein the resource configuration information includes resource proportion information corresponding to the plurality of source channels and unit resource amounts corresponding to the plurality of source channels;
splitting the virtual resource to be distributed based on the resource configuration information to obtain the virtual resource corresponding to each of the source channels includes:
splitting the virtual resources to be distributed according to the resource proportion information to obtain the virtual resources to be split corresponding to the source channels;
and splitting the virtual resources to be split corresponding to the source channels according to the unit resource amount corresponding to the source channels to obtain the virtual resources corresponding to the source channels.
4. The resource distribution method according to claim 2, wherein the virtual resource allocation request includes the virtual resource to be distributed, and the obtaining resource configuration information and the virtual resource to be distributed corresponding to the plurality of source channels includes:
extracting the virtual resource to be distributed from the virtual resource distribution request;
acquiring target associated object data corresponding to the release object;
and determining resource configuration information corresponding to the source channels matched with the target associated object data based on preset resource configuration mapping information, wherein the preset resource configuration mapping information represents the mapping relation between various associated object data and various resource configuration information corresponding to the source channels.
5. The resource distribution method according to claim 2, wherein the virtual resource allocation request includes the virtual resource to be distributed and resource configuration information corresponding to the plurality of source channels, and the obtaining the resource configuration information corresponding to the plurality of source channels and the virtual resource to be distributed includes:
and extracting the resource configuration information corresponding to the source channels and the virtual resources to be distributed from the virtual resource distribution request.
6. The resource distribution method according to any one of claims 1 to 5, before distributing the virtual resource to the target object based on the target virtual resource corresponding to the target channel, the method further comprising:
querying a target virtual resource corresponding to the target channel;
and under the condition that the target virtual resource is inquired, executing the step of distributing the virtual resource to the target object based on the target virtual resource corresponding to the target channel.
7. A resource distribution apparatus, comprising:
the virtual resource distribution request receiving module is configured to execute virtual resource distribution requests triggered by target objects based on multimedia presentation pages;
a target source channel determining module configured to determine a target source channel corresponding to the target object, where the target source channel is a trigger page for the target object to enter the multimedia presentation page, and the trigger page corresponds to a target virtual resource usage;
and the first virtual resource distribution module is configured to execute distribution of virtual resources to the target object based on the target virtual resources corresponding to the target source channel.
8. An electronic device, comprising:
a processor;
a memory for storing the processor-executable instructions;
wherein the processor is configured to execute the instructions to implement the resource distribution method of any one of claims 1 to 6.
9. A computer-readable storage medium, wherein instructions in the storage medium, when executed by a processor of an electronic device, enable the electronic device to perform the resource distribution method of any of claims 1 to 6.
10. A computer program product comprising computer instructions, characterized in that the computer instructions, when executed by a processor, implement the resource distribution method of any of claims 1 to 6.
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