CN113220966A - Advertisement creative classification display method, system and equipment and readable storage medium - Google Patents
Advertisement creative classification display method, system and equipment and readable storage medium Download PDFInfo
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Abstract
The invention discloses a method, a system, equipment and a readable storage medium for classified display of advertisement creatives, wherein the method comprises the following steps: advertisement creatives of preset media channels and areas are obtained through a crawler technology, and an original channel creatives database is constructed and obtained; standardizing creatives of all channels in a channel creative original database to construct and obtain a creative standard database; analyzing the advertisement creative data of the creative standard database, and performing advertisement creative feedback label processing to obtain advertisement creative data after the feedback label processing; ordering the advertising creative data subjected to the back labeling processing based on a preset evaluation standard to obtain ordered advertising creative data; and according to the received retrieval instruction, indexing is carried out based on the sorted advertising creative data, and the retrieved advertising creative data is returned for carrying out classified display on the advertising creative. The invention can improve the efficiency of acquiring the advertisement creativity and realize the recommendation of high-quality creativity.
Description
Technical Field
The invention belongs to the technical field of classified display of advertisement creatives, and particularly relates to a classified display method, a system and equipment of advertisement creatives and a readable storage medium.
Background
With the development of internet advertisements, the quality requirements of users on advertisement creatives are higher and higher, and the early single creative form cannot meet the requirements of the whole industry. In order to explore new creativity, internet advertising practitioners need to acquire advertising creativity as inspiration references through multiple channels, so as to make more attractive creativity.
The current acquisition mode is usually manual acquisition, and the manual acquisition of advertisement creatives has the following defects:
(1) the channels are numerous: because the media for advertising is many, such as: facebook, Google, Tiktok, Ins, Twitte r and the like, and each media is independent, so that a unified creative resource platform does not exist at present, advertising creatives need to be brushed to each media platform in a manually dispersed manner, and the efficiency is low;
(2) there is no uniform explicit classification: the advertisement creatives brushed from each media platform are not classified clearly, and only the categories of the advertisement creatives can be identified manually according to the contents of the creatives, so that the efficiency is low and the normalization is poor;
(3) no effective creative evaluation standard: a human being cannot identify whether the ad creatives brushed at each media platform are good.
Disclosure of Invention
The invention aims to provide a method, a system, equipment and a readable storage medium for classified display of advertising creatives, so as to solve one or more of the technical problems. The invention can improve the efficiency of acquiring the advertisement creativity and realize the recommendation of high-quality creativity.
In order to achieve the purpose, the invention adopts the following technical scheme:
the invention discloses a classified display method of advertisement creatives, which comprises the following steps:
advertisement creatives of preset media channels and areas are obtained through a crawler technology, and an original channel creatives database is constructed and obtained;
standardizing creatives of all channels in the channel creative original database to construct and obtain a creative standard database;
analyzing the advertisement creative data of the creative standard database, and performing advertisement creative feedback label processing to obtain advertisement creative data after the feedback label processing;
ordering the advertising creative data after the backmarking label processing based on a preset evaluation standard to obtain ordered advertising creative data;
and according to the received retrieval instruction, indexing is carried out based on the sorted advertising creative data, and the retrieved advertising creative data is returned for carrying out the classified display of the advertising creative.
In a further improvement of the present invention, the preset media channel comprises: FaceBook, Google, TT, Ins, and Twitter.
The invention has the further improvement that the step of analyzing the advertisement creative data of the creative standard database, performing the advertisement creative tagging processing and obtaining the advertisement creative data after the tagging processing specifically comprises the following steps:
a rebate channel label comprising: analyzing an advertisement delivery channel and marking a channel label for the creative advertisement;
a backhanded zone label comprising: analyzing an advertisement delivery area and marking an area label for the advertisement creative;
a tamp equipment label comprising: analyzing the advertisement delivery equipment and marking an equipment label for the advertisement creative;
a rebate category and advertiser labels comprising: analyzing the advertisement landing page, and marking the class labels and the main labels of the APP and the E-commerce for the advertisement creative according to the advertisement landing page;
the basic attribute label of the backdrop creative material comprises the following steps: and downloading the creative material, and printing the basic attribute label of the material according to the metadata of the creative material.
The invention has the further improvement that the step of marking class labels and main labels of APP and E-commerce for the advertisement creative according to the advertisement landing page specifically comprises the following steps:
skipping to an APP application store address according to the APP advertisement creative idea, acquiring the classification of the APP in the application store, and grading the creative detailed APP classification; obtaining an APP Bundle as an advertiser tag;
skipping to an independent station aiming at the creative of the e-commerce advertisement, acquiring meta keywords, performing semantic analysis, and elaborating the e-commerce classification for the creative; domain is acquired as an advertiser tag.
A further improvement of the invention is that the material base attribute tags include format, duration, size, pixel ratio.
The invention is further improved in that the step of sorting the advertisement creative data after the response tagging processing based on the preset evaluation criteria specifically comprises: and sequencing the advertising creative data after the back labeling processing according to one or more of the creation time, the latest time and the delivery time of the advertising creative.
The invention is further improved in that the step of indexing based on the sorted ad creative data and returning the retrieved ad creative data for classified display of the ad creative according to the received retrieval instruction specifically comprises:
the retrieval instruction comprises preset label data;
searching for an advertisement creative in the sorted advertisement creative data through an inverted index according to the preset tag data and displaying the advertisement creative; the advertising creative display comprises one or more of an aggregation display and a recommendation display in a detail display.
The invention discloses a classified display system of advertisement creatives, which comprises:
the channel creative original database acquisition module is used for acquiring advertisement creatives of preset media channels and areas through a crawler technology and constructing and acquiring a channel creative original database;
the standardization processing module is used for standardizing the creatives of all channels in the channel creative original database to construct and obtain a creative standard database;
the return label processing module is used for analyzing the advertisement creative data of the creative standard database, performing return label processing on the advertisement creative, and obtaining the advertisement creative data after the return label processing;
the evaluation sorting module is used for sorting the advertisement creative data after the back labeling processing according to a preset evaluation standard to obtain the sorted advertisement creative data;
and the display module is used for indexing based on the sorted advertising creative data and returning the retrieved advertising creative data for classified display of the advertising creative according to the received retrieval instruction.
An electronic device of the present invention includes: a processor; a memory for storing computer program instructions; the computer program instructions, when loaded and executed by the processor, cause the processor to perform any of the advertising creative classification presentation methods of the present invention.
The invention provides a computer readable storage medium, which stores computer program instructions, and when the computer program instructions are loaded and executed by a processor, the processor executes any one of the advertisement creative classification display methods described above.
Compared with the prior art, the invention has the following beneficial effects:
the classified display method of the advertisement creativity provided by the invention is a classified display method which can integrate multimedia channels, accurately search in multiple dimensions and provide effective advertisement creativity evaluation; the efficiency that the advertisement intention was obtained can be improved, and high-quality intention recommendation can be realized, specifically include:
(1) and (3) creative channel integration: the creatives of the advertisements in each channel are crawled and standardized on the bottom layer through a crawler technology, and the creatives can be retrieved on a unified platform, so that the acquisition efficiency of the creatives of the advertisements can be improved;
(2) and (4) creative classification: determining creative classification, marking classification labels for creative returns, realizing accurate retrieval of the creative labels, and supporting dimension retrieval according to channels, regions, equipment, categories, formats, sizes and the like;
(3) creative evaluation: by unifying the creative evaluation standard, high-quality creative recommendation can be realized.
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In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art are briefly introduced below; it is obvious that the drawings in the following description are some embodiments of the invention, and that for a person skilled in the art, other drawings can be derived from them without inventive effort.
Fig. 1 is a schematic diagram of an advertising creative classification display system according to an embodiment of the present invention.
Detailed Description
In order to make the purpose, technical effect and technical solution of the embodiments of the present invention clearer, the following clearly and completely describes the technical solution of the embodiments of the present invention with reference to the drawings in the embodiments of the present invention; it is to be understood that the described embodiments are only some of the embodiments of the present invention. Other embodiments, which can be derived by one of ordinary skill in the art from the disclosed embodiments without inventive faculty, are intended to be within the scope of the invention.
The advertisement creative classification display method provided by the embodiment of the invention comprises the following steps of: advertisement creatives of preset media channels and areas are obtained through a crawler technology, and an original channel creatives database is constructed and obtained; standardizing creatives of all channels in the channel creative original database to construct and obtain a creative standard database; analyzing the advertisement creative data of the creative standard database, and performing advertisement creative feedback label processing to obtain advertisement creative data after the feedback label processing; ordering the advertising creative data after the backmarking label processing based on a preset evaluation standard to obtain ordered advertising creative data; and according to the received retrieval instruction, indexing is carried out based on the sorted advertising creative data, and the retrieved advertising creative data is returned for carrying out the classified display of the advertising creative.
The classified display method of the advertisement creatives, provided by the embodiment of the invention, is a classified display method which can integrate multimedia channels, accurately search in multiple dimensions and provide effective advertisement creatives evaluation; the efficiency that the advertisement intention was obtained can be improved, and high-quality intention recommendation can be realized, specifically include: and (3) creative channel integration: the creatives of the advertisements in each channel are crawled and standardized on the bottom layer through a crawler technology, and the creatives can be retrieved on a unified platform, so that the acquisition efficiency of the creatives of the advertisements can be improved; and (4) creative classification: determining creative classification, marking classification labels for creative returns, realizing accurate retrieval of the creative labels, and supporting dimension retrieval according to channels, regions, equipment, categories, formats, sizes and the like; creative evaluation: by unifying the creative evaluation standard, high-quality creative recommendation can be realized.
The invention provides a classified display method of advertisement creatives, which is a classified display method capable of integrating multimedia channels, accurately retrieving in multiple dimensions and providing effective advertisement creatives evaluation, and specifically comprises the following steps:
step 1, acquiring (or breaking) creative sources of each media channel, analyzing a seed inlet, crawling creatives of each media channel and each area through a crawler technology, and adding the creative sources into a channel creative original database. As an example of an embodiment of the present invention, a media channel may relate to: FaceBook, Google, TT, Ins, Twitter, and other mainstream media channels;
step 2, standardizing creatives of all channels through a data standardization module, and adding the creatives into an creative standard database;
step 3, analyzing the advertisement data, and marking back the label of the advertisement creative, comprising:
step 3-1, marking back channel labels: analyzing an advertisement delivery channel and marking a channel label for creativity;
step 3-2, marking back a regional label: analyzing the advertisement delivery area and marking an area label for creative ideas;
step 3-3, marking back the equipment label: analyzing the advertisement delivery equipment and marking equipment labels for creatives;
step 3-4, returning a printing type and an advertiser label: and analyzing the advertisement landing page, and dividing the advertisement into an APP and an E-commerce type according to the landing page.
Step 3-5, marking back basic attribute tags of creative materials: and downloading the creative material, and marking back material basic attribute labels such as format, duration, size, pixel ratio and the like according to the metadata of the material.
In the embodiment of the present invention, steps 3 to 4 specifically include:
and 3-4-1, further jumping to the APP application store address to acquire the classification of the APP in the application store, and grading the APP classification for creatives, such as games, tools, education, finance and the like. And simultaneously acquiring the APP Bundle as an advertiser label.
And 3-4-2, further jumping to an independent station for the electronic commerce advertisement creativity to obtain meta keywords, performing semantic analysis on the keywords, and elaborating electronic commerce classification for the creativity, such as women's clothing, men's clothing, shoes and the like. While Domain is acquired as an advertiser tag.
And 4, according to the advertisement life cycle principle, the longer the creative delivery time is, the higher the creative effect is. Therefore, the method provided by the embodiment of the invention crawls and records the number of visible days of the creative advertisement by taking the delivery duration as a core evaluation standard of the quality of the creative.
Step 5, retrieving the advertisement creatives, comprising:
step 5-1, can support the multi-dimensional search based on the creative search module, include: channel, region, equipment, category, advertiser, material meta attribute.
And 5-2, supporting the ranking according to the creative trending degree, the freshness degree and the novelty degree based on the creative ranking module. The creative putting duration defines the hot degree, the creative creating time defines the freshness degree, and the creative final capturing time defines the novelty degree.
Step 6, displaying the advertisement creatives, comprising:
and 6-1, uniformly displaying creatives in a standard format based on the integration display module, and supporting multiple channels, multiple categories, multiple countries, multiple formats and the like.
And 6-2, receiving specific creatives based on a recommendation display module, analyzing data carried by the creatives, and searching and displaying similar creatives in a standard creative library through inverted indexes according to related labels.
According to the method of the embodiment of the invention, the media channel advertisement is used as an entrance, the advertisement sources of all channels are reversely cracked through a bottom-layer crawler technology frame, the advertisement metadata is analyzed to mark various classification labels for creatives, the standardization processing is carried out, and finally the classification display of the advertisement creatives is realized through a retrieval display module; it has the following advantages:
creative multi-dimensional integration: multi-dimensional creative integration of channels, regions, carriers and categories is supported, horizontal expansion is realized, and the creative integration of all dimensions is transversely compared on one platform in a plug-and-play mode;
and (3) creative standardization: defining an advertisement creative model, including an advertiser, a title, an advertisement word, a description, a material and a landing page, analyzing creative of each media channel, and reconstructing standard data;
creative tagging: analyzing the advertisement and creative metadata to realize creative tagging, wherein a tag system comprises channels, regions, equipment, formats, sizes, categories and custom tags;
and (3) creative multi-dimensional retrieval: supporting fine retrieval according to creative tags;
and (3) creative aggregation display: and supporting the retrieval result to display the creatives of all dimensions in a standard format.
The advertisement creative classification display system of the embodiment of the invention comprises:
the channel creative original database acquisition module is used for acquiring advertisement creatives of preset media channels and areas through a crawler technology and constructing and acquiring a channel creative original database;
the standardization processing module is used for standardizing the creatives of all channels in the channel creative original database to construct and obtain a creative standard database;
the return label processing module is used for analyzing the advertisement creative data of the creative standard database, performing return label processing on the advertisement creative, and obtaining the advertisement creative data after the return label processing;
the evaluation sorting module is used for sorting the advertisement creative data after the back labeling processing according to a preset evaluation standard to obtain the sorted advertisement creative data;
and the display module is used for indexing based on the sorted advertising creative data and returning the retrieved advertising creative data for classified display of the advertising creative according to the received retrieval instruction.
The advertisement intention classification display system provided by the embodiment of the invention can improve the efficiency of acquiring advertisement originality and can realize high-quality intention recommendation.
Referring to fig. 1, an advertisement creative classification display system according to an embodiment of the present invention includes: the system comprises a crawler module, a cleaning module, a retrieval module and a display module.
The core responsibility of the crawler module is to aggregate all media creatives into an original advertisement creatives library. The device comprises a parser, a downloader and a memory. And the analyzer reversely analyzes the advertisement creative display recommendation interfaces of the media channels, crawls data and then enters a download queue. And the downloader acquires the original creative link to be downloaded from the download queue, breaks the download, and stores the download data into the storage queue. Memory, a consumption storage queue, and then data into the original ad creative library.
The core responsibility of the cleaning module is to standardize data, tag creativity and enter a standard advertisement creativity library. The method comprises three sub-processes of analysis, standard and labeling. The cleaning module starts concurrent tasks, obtains and analyzes original data from an original advertisement creative library, and then reconstructs data according to the standard model agreed by the invention. And the label sub-process is used for extracting labels from the advertisement metadata and the creative material metadata, wherein the labels comprise advertisers, channels, equipment, regions, categories, formats, sizes and the like, and the labels are used as part of creative data and then are put into a standard advertisement creative library.
The retrieval module has the core responsibility of receiving retrieval instructions and returning data to the presentation module. The retrieval module supports full-text retrieval, fine retrieval and creative ordering. Full-text retrieval depends on an ES inverted index technology, receives an input document, matches documents such as an advertiser, an advertisement, a title, a description, a label and the like, and returns a creative idea with high correlation degree. And (4) fine retrieval, which is to accurately retrieve the originality with high correlation degree under each label by depending on the label generated by the cleaning module. And (4) ordering creatives, wherein the crawler module can record the first capturing time, the last capturing time and the visible times per day of the same advertisement, convert the capturing time, the last capturing time and the visible times per day into the creation time, the latest time and the release time of the creatives of the advertisement, and support ordering. Meanwhile, according to the advertisement life cycle, the invention considers that the putting time is in direct proportion to the creative high-quality degree.
The display module has the core responsibility of receiving and displaying the data returned by the retrieval module, and supporting aggregation display, detail display and recommendation display. And aggregation display, namely displaying the creatives of all channels on a unified platform. And the detail display module receives and analyzes the creative data and specifically displays the complete metadata of the creative data. And recommending and displaying, namely receiving specific creatives, and recommending and displaying similar creatives with high correlation degrees with the tags according to the tags carried by the recommenders.
An electronic device of an embodiment of the present invention includes:
on the hardware level, the electronic device comprises: the processor optionally further comprises an internal bus, a network interface and a memory. The memory may include a memory, such as a high speed random access memory, and may also include a non-volatile memory, such as at least one disk memory. Of course, the electronic device may also include hardware required for other services.
The processor, network interface, memory are interconnected by an internal bus, which may be an industry standard architecture bus, a peripheral component interconnect standard bus, an extended industry standard architecture bus, or the like. The bus may be divided into an address bus, a data bus, a control bus, etc.
The memory is used for storing programs. In particular, the program may include program code, which includes computer operating instructions. The memory may include both memory and non-volatile storage and provides instructions and data to the processor.
The processor reads the corresponding computer program from the nonvolatile memory into the memory and then runs the computer program to form the electronic equipment on the logic level. When the processor executes the program, the following operations are specifically executed: advertisement creatives of preset media channels and areas are obtained through a crawler technology, and an original channel creatives database is constructed and obtained; standardizing creatives of all channels in the channel creative original database to construct and obtain a creative standard database; analyzing the advertisement creative data of the creative standard database, and performing advertisement creative feedback label processing to obtain advertisement creative data after the feedback label processing; ordering the advertising creative data after the backmarking label processing based on a preset evaluation standard to obtain ordered advertising creative data; and according to the received retrieval instruction, indexing is carried out based on the sorted advertising creative data, and the retrieved advertising creative data is returned for carrying out the classified display of the advertising creative.
A computer-readable storage medium of an embodiment of the present invention stores computer program instructions, and when the computer program instructions are loaded and executed by a processor, the processor executes a method including: advertisement creatives of preset media channels and areas are obtained through a crawler technology, and an original channel creatives database is constructed and obtained; standardizing creatives of all channels in the channel creative original database to construct and obtain a creative standard database; analyzing the advertisement creative data of the creative standard database, and performing advertisement creative feedback label processing to obtain advertisement creative data after the feedback label processing; ordering the advertising creative data after the backmarking label processing based on a preset evaluation standard to obtain ordered advertising creative data; and according to the received retrieval instruction, indexing is carried out based on the sorted advertising creative data, and the retrieved advertising creative data is returned for carrying out the classified display of the advertising creative. In particular, the computer-readable storage medium includes, but is not limited to, volatile memory and/or non-volatile memory, for example. The volatile memory may include Random Access Memory (RAM) and/or cache memory (cache), among others. The non-volatile memory may include a Read Only Memory (ROM), hard disk, flash memory, optical disk, magnetic disk, and the like.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
Although the present invention has been described in detail with reference to the above embodiments, those skilled in the art can make modifications and equivalents to the embodiments of the present invention without departing from the spirit and scope of the present invention, which is set forth in the claims of the present application.
Claims (10)
1. A classified display method of advertisement creatives is characterized by comprising the following steps:
advertisement creatives of preset media channels and areas are obtained through a crawler technology, and an original channel creatives database is constructed and obtained;
standardizing creatives of all channels in the channel creative original database to construct and obtain a creative standard database;
analyzing the advertisement creative data of the creative standard database, and performing advertisement creative feedback label processing to obtain advertisement creative data after the feedback label processing;
ordering the advertising creative data after the backmarking label processing based on a preset evaluation standard to obtain ordered advertising creative data;
and according to the received retrieval instruction, indexing is carried out based on the sorted advertising creative data, and the retrieved advertising creative data is returned for carrying out the classified display of the advertising creative.
2. The method of claim 1, wherein the predetermined media channel comprises one or more of FaceBook, Google, TT, Ins, and Twitter.
3. The method as claimed in claim 1, wherein the step of parsing the ad creative data in the creative standard database, performing the tag return processing of the ad creative, and obtaining the tag return processed ad creative data specifically comprises:
a rebate channel label comprising: analyzing an advertisement delivery channel and marking a channel label for the creative advertisement;
a backhanded zone label comprising: analyzing an advertisement delivery area and marking an area label for the advertisement creative;
a tamp equipment label comprising: analyzing the advertisement delivery equipment and marking an equipment label for the advertisement creative;
a rebate category and advertiser labels comprising: analyzing the advertisement landing page, and marking the class labels and the main labels of the APP and the E-commerce for the advertisement creative according to the advertisement landing page;
the basic attribute label of the backdrop creative material comprises the following steps: and downloading the creative material, and printing the basic attribute label of the material according to the metadata of the creative material.
4. The method for classified display of advertising creatives according to claim 3, wherein the step of tagging the advertising creatives with class tags and main tags of APP and E-commerce according to advertisement landing pages specifically comprises:
skipping to an APP application store address according to the APP advertisement creative idea, acquiring the classification of the APP in the application store, and grading the creative detailed APP classification; obtaining an APP Bundle as an advertiser tag;
skipping to an independent station aiming at the creative of the e-commerce advertisement, acquiring meta keywords, performing semantic analysis, and elaborating the e-commerce classification for the creative; domain is acquired as an advertiser tag.
5. The method of claim 3, wherein the material basic attribute tags include format, duration, size, pixel ratio.
6. The method for classified presentation of advertising creatives according to claim 1, wherein the step of sorting the response labeled advertising creatives based on the preset evaluation criteria specifically comprises:
and sequencing the advertising creative data after the back labeling processing according to one or more of the creation time, the latest time and the delivery time of the advertising creative.
7. The method as claimed in claim 1, wherein the step of indexing based on the sorted ad creative data and returning the retrieved ad creative data for classified display of the ad creative according to the received retrieval instruction specifically comprises:
the retrieval instruction comprises preset label data;
searching for an advertisement creative in the sorted advertisement creative data through an inverted index according to the preset tag data and displaying the advertisement creative; the advertising creative display comprises one or more of an aggregation display and a recommendation display in a detail display.
8. An advertising creative classification display system is characterized by comprising:
the channel creative original database acquisition module is used for acquiring advertisement creatives of preset media channels and areas through a crawler technology and constructing and acquiring a channel creative original database;
the standardization processing module is used for standardizing the creatives of all channels in the channel creative original database to construct and obtain a creative standard database;
the return label processing module is used for analyzing the advertisement creative data of the creative standard database, performing return label processing on the advertisement creative, and obtaining the advertisement creative data after the return label processing;
the evaluation sorting module is used for sorting the advertisement creative data after the back labeling processing according to a preset evaluation standard to obtain the sorted advertisement creative data;
and the display module is used for indexing based on the sorted advertising creative data and returning the retrieved advertising creative data for classified display of the advertising creative according to the received retrieval instruction.
9. An electronic device, comprising: a processor; a memory for storing computer program instructions; it is characterized in that the preparation method is characterized in that,
the computer program instructions, when loaded and executed by the processor, cause the processor to perform the advertising creative classification presentation method of any of claims 1-7.
10. A computer readable storage medium storing computer program instructions, which when loaded and executed by a processor, performs the advertising creative classification presentation method of any one of claims 1-7.
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