CN113190458A - Method and device for automatically analyzing buried point data, computer equipment and storage medium - Google Patents
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- 238000004590 computer program Methods 0.000 claims description 3
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Abstract
The invention discloses a method and a device for automatically analyzing buried point data, computer equipment and a storage medium. The method comprises the following steps: acquiring buried point setting information and a report generation rule matched with the buried point setting information, and generating a buried point collection event for a client according to the buried point setting information; acquiring buried point data collected when the client executes a buried point collection event; and if the buried point data analysis condition is met, generating a buried point data report according to the buried point data and the report generation rule. By using the technical scheme of the invention, the automation of the point burying process can be realized, and the efficiency and the accuracy of point burying and point data analysis are improved.
Description
Technical Field
The embodiment of the invention relates to a data processing technology, in particular to a method and a device for automatically analyzing buried point data, computer equipment and a storage medium.
Background
With the development of mobile internet technology, various types of application programs have emerged to meet user demands. In the development process of the application program, a point is usually buried to collect user behaviors of a user when the user uses the application program, so that user demand analysis is performed, and the application program is optimized.
In the prior art, to embed a point in an application program, a technician usually inserts a point-embedded code into a code of the application program according to a point-embedded requirement. And triggering the execution of the embedded point code by the user in the process of using the application program, and uploading the embedded point data to the server so as to allow a data analyst at the server side to analyze the user behavior. However, in the prior art, the point burying method and the subsequent point burying data analysis method need to propose a point burying requirement, realize the point burying and analyze the point burying data, and need to be completed by different technicians respectively, so that the consumed labor cost is high, the efficiency of the whole process is low, errors are easy to occur, and the accuracy of user behavior analysis is affected.
Disclosure of Invention
The embodiment of the invention provides a method and a device for automatically analyzing buried point data, computer equipment and a storage medium, which are used for realizing automation of a buried point process and improving efficiency and accuracy of buried point and buried point data analysis.
In a first aspect, an embodiment of the present invention provides a method for automatically analyzing buried point data, where the method includes:
acquiring buried point setting information and a report generation rule matched with the buried point setting information, and generating a buried point collection event for a client according to the buried point setting information;
acquiring buried point data collected when the client executes a buried point collection event;
and if the buried point data analysis condition is met, generating a buried point data report according to the buried point data and the report generation rule.
In a second aspect, an embodiment of the present invention further provides an apparatus for automatically analyzing buried point data, where the apparatus includes:
the data acquisition module is used for acquiring buried point setting information and report generation rules matched with the buried point setting information and generating buried point collection events for the client according to the buried point setting information;
the buried point data acquisition module is used for acquiring buried point data acquired by the client when executing a buried point collection event;
and the buried point data report generation module is used for generating a buried point data report according to the buried point data and the report generation rule if the buried point data report generation condition is met.
In a third aspect, an embodiment of the present invention further provides a computer device, including a memory, a processor, and a computer program stored on the memory and executable on the processor, where the processor executes the computer program to implement the method for automatic buried point data analysis according to any one of the embodiments of the present invention.
In a fourth aspect, embodiments of the present invention also provide a storage medium containing computer-executable instructions for performing a method of automatic buried data analysis as described in any one of the embodiments of the present invention when executed by a computer processor.
According to the embodiment of the invention, the buried point setting information and the report generation rule matched with the buried point setting information are obtained, the buried point collection event is generated at the client according to the buried point setting information, the report generation rule collected when the buried point collection event is executed and reported by the client is obtained, and the data analysis is carried out on the buried point data according to the report generation rule to generate the buried point data report. The problem of bury some and bury some data analysis's mode among the prior art, the human cost that consumes is higher to whole process efficiency is lower, appears the mistake easily, thereby influences user behavior analysis's accuracy is solved, realized burying some automation of process, improved efficiency and the accuracy of burying some and bury some data analysis.
Drawings
FIG. 1 is a flowchart of a method for automatic buried point data analysis according to a first embodiment of the present invention;
FIG. 2 is a flowchart of a method for automatic buried point data analysis according to a second embodiment of the present invention;
FIG. 3 is a schematic structural diagram of an apparatus for automatic buried point data analysis according to a third embodiment of the present invention;
fig. 4 is a schematic structural diagram of a computer device in the fourth embodiment of the present invention.
Detailed Description
The present invention will be described in further detail with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting of the invention. It should be further noted that, for the convenience of description, only some of the structures related to the present invention are shown in the drawings, not all of the structures.
Example one
Fig. 1 is a flowchart of a method for automatic buried point data analysis according to an embodiment of the present invention, where the embodiment is applicable to a case where buried point and buried point data analysis is performed automatically, and the method may be performed by an apparatus for automatic buried point data analysis, where the apparatus may be implemented by software and/or hardware, and is generally integrated in a computer device.
As shown in fig. 1, the technical solution of the embodiment of the present invention specifically includes the following steps:
s110, acquiring buried point setting information and a report generation rule matched with the buried point setting information, and generating a buried point collection event for a client according to the buried point setting information.
The buried point setting information refers to information related to a buried point of the client, and the buried point setting information may include a buried point object, a buried point event description, and the like. Illustratively, the buried point setting information may be "acquire the click condition of the a button by the user". The report generation rule is a rule for generating a data report of buried point by performing data analysis on the collected data of the buried point. The buried point collection event is an event that collects buried point data when a buried point event is triggered after a client performs buried point related to buried point setting information.
Specifically, the buried point setting information uploaded by the user can be acquired through the buried point management system, and the buried point management system acquires the buried point setting information uploaded by the user and then uploads the information to the server for storage. The embodiment of the invention can acquire the buried point setting information from the server. The embodiment of the present invention may further obtain a report generation rule uploaded by the user through the human-computer interaction interface, where the report generation rule may be generated according to the buried point setting information, or may be a report generation rule with a fixed format and content, and this embodiment does not limit this.
In the embodiment of the invention, the buried point setting information and the report generation rule are automatically acquired, so that the automation of the buried point implementation process is realized, and the accuracy and efficiency of the buried point are improved.
Optionally, generating a buried point collection event for the client according to the buried point setting information may include: and generating a buried point collecting event injection instruction according to the buried point setting information, wherein the buried point collecting event injection instruction is used for indicating a buried point collecting software development kit of the client to generate a buried point collecting event.
In the embodiment of the invention, a buried point collecting software development kit can be integrated in the client in advance, the client is buried according to the buried point setting information, and a buried point collecting event injection instruction is sent to the client. And the client informs the buried point collection software development kit to generate the buried point collection event according to the buried point collection event injection instruction.
And S120, acquiring the buried point data collected when the client executes the buried point collecting event.
The buried point data is obtained by calling a buried point collection software development kit to execute a buried point collection event by a client side.
In the embodiment of the invention, the buried point data is data collected when the client executes a buried point collection event, and after the buried point data is collected, the user behavior can be analyzed, so that the application program of the client is optimized.
After executing the buried point collecting event, the client uploads the collected buried point data to the server for storage. The buried point data may be stored in the database of the server, or may be stored in a separate data storage device, which is not limited in this embodiment.
Optionally, the buried point data includes at least one of: a buried object identification, buried object attribute information, a buried object access time, and a buried object dwell time.
The buried point object identifier is used to indicate an object of a buried point event, and is exemplarily used to indicate an a button when the buried point setting information is "acquire a click condition of the a button by a user". The buried point object attribute information is related attribute information of the buried point object, and for example, when the buried point object is an a key, the buried point object attribute information may be information of content, function, use, and the like corresponding to the a key. The buried object access time is a time when the user accesses the buried object, and illustratively, when the buried object is an a button, the buried object access time is a time when the user clicks the a button. The stay time of the buried point object is the total stay time when the user accesses the buried point object, and can be calculated by the time when the user exits the interface corresponding to the buried point object and the time when the user clicks the buried point object.
Optionally, the buried point data may further include a client identifier, a user identifier, and the like, and may be used to analyze behavior requirements of different types of clients and different types of users.
And S130, if the buried point data analysis condition is met, generating a buried point data report according to the buried point data and the report generation rule.
The buried point data analysis condition can be that a certain time interval condition is met, correspondingly, the obtained buried point data is subjected to data analysis at preset time intervals, and a buried point data report within the preset time intervals is obtained. The buried point data analysis condition may also be that the number of client identifiers or the number of user identifiers corresponding to the buried point data satisfies a certain number condition, and correspondingly, once the buried point data of the preset number of clients or users is obtained, data analysis is performed, and a buried point data report is generated. And when the data updating of the buried point is detected, data analysis is carried out according to report generation rules, and the change trend of the data of the buried point is obtained in real time. The present embodiment does not limit the specific content of the buried point data analysis condition.
According to the technical scheme of the embodiment, the buried point collecting event is generated at the client according to the buried point setting information by obtaining the buried point setting information and the report generating rule matched with the buried point setting information, buried point data collected when the buried point collecting event is executed and reported by the client is obtained, and the buried point data is subjected to data analysis according to the report generating rule to generate the buried point data report. The problem of bury some and bury some data analysis's mode among the prior art, the human cost that consumes is higher to whole process efficiency is lower, appears the mistake easily, thereby influences user behavior analysis's accuracy is solved, realized burying some automation of process, improved efficiency and the accuracy of burying some and bury some data analysis.
Example two
Fig. 2 is a flowchart of a method for automatically analyzing buried point data according to a second embodiment of the present invention, where the embodiment of the present invention further embodies a process of generating a buried point collection event for a client based on the above embodiment, and adds a step of displaying buried point setting information and storing data of a report generation rule and the buried point data.
Correspondingly, as shown in fig. 2, the technical solution of the embodiment of the present invention specifically includes the following steps:
and S210, acquiring buried point setting information.
In the embodiment of the invention, after the embedded point setting information uploaded by a user is acquired through the human-computer interaction interface of the embedded point management system, the embedded point setting information is uploaded to the server to be stored.
S220, displaying the buried point setting information on a human-computer interaction interface to obtain a report generation rule matched with the buried point setting information.
The automatic buried point data analysis system of the embodiment can acquire buried point setting information at the server and display the information on a human-computer interaction interface. And acquiring report generation rules which are uploaded by a user through a human-computer interaction interface and matched with the buried point setting information, or acquiring general report generation rules.
And S230, acquiring report generation rules matched with the buried point setting information.
S240, storing the report generation rule into a data storage device.
In the embodiment of the present invention, the buried point setting information, the report generation rule, and the buried point data may all be stored in a database of the server, or the data may be stored in a separate data storage device. The embodiment takes the storage in the data storage device as an example, and the advantage of this setting is that a great amount of buried point data can be stored for the big data analysis required by the user.
And S250, determining the buried point position according to the buried point setting information and generating a buried point code.
The embedded point position is a code position corresponding to the embedded point event executed on the embedded point object in the client code. For example, when the buried point setting information is "acquiring the click condition of the user on the a button", the buried point position may be a code corresponding to the detection of the click of the a button in the client code. The buried point code is used to indicate to collect buried point data related to the buried point object, and for example, when the buried point setting information is "acquiring the click condition of the user on the a button", the buried point code may be used to indicate to acquire the buried point data such as the time when the a button is clicked, the total dwell time when the user accesses the buried point object, and the related information of the a button, and report the collected data to the server.
S260, inserting the buried point code into the buried point position in the client side, and generating a buried point collection event.
And inserting the embedded point code into the embedded point position in the client code to generate an embedded point collecting event, and collecting the embedded point data once when the embedded point code is executed and reporting the data to the server.
And S270, acquiring the buried point data collected when the client executes the buried point collecting event.
And the client executes the buried point collecting event, and uploads the buried point data to the server for storage after the buried point data is collected.
And S280, storing the buried point data into a data storage device.
And after acquiring the buried point data reported by the client, the server stores the buried point data into the data storage equipment.
And S290, judging whether the buried point data analysis condition is met, if so, executing S2100, otherwise, returning to execute S290.
And when the buried point data analysis condition is met, reading the buried point data and the report generation rule in the data storage device, and performing data analysis on the buried point data according to the report generation rule to obtain a buried point data report.
S2100, acquiring the buried point data in the data storage device and a report generation rule matched with the buried point data, and generating a buried point data report.
According to the technical scheme of the embodiment, the report generation rule matched with the buried point setting information is obtained by obtaining the buried point setting information and displaying the buried point setting information on a human-computer interaction interface, the buried point position is determined according to the buried point setting information, a buried point code is generated, the buried point code is inserted into the buried point position of the client to generate a buried point collection event, buried point data collected when the buried point collection event is executed and reported by the client is obtained, data analysis is carried out on the buried point data according to the report generation rule, and a buried point data report is generated. The problem of bury some and bury some data analysis's mode among the prior art, the human cost that consumes is higher to whole process efficiency is lower, appears the mistake easily, thereby influences user behavior analysis's accuracy is solved, realized burying some automation of process, improved efficiency and the accuracy of burying some and bury some data analysis.
EXAMPLE III
Fig. 3 is a schematic structural diagram of an apparatus for automatically analyzing buried point data according to a third embodiment of the present invention, where the apparatus includes: the data acquisition module 310, the buried point data acquisition module 320 and the buried point data report generation module 330. Wherein:
the data acquisition module 310 is configured to acquire buried point setting information and a report generation rule matched with the buried point setting information, and generate a buried point collection event for a client according to the buried point setting information;
a buried point data obtaining module 320, configured to obtain buried point data collected when the client executes a buried point collection event;
and the buried point data report generating module 330 is configured to generate a buried point data report according to the buried point data and the report generating rule if the buried point data report satisfies the buried point data analysis condition.
According to the technical scheme of the embodiment, the buried point collecting event is generated at the client according to the buried point setting information by obtaining the buried point setting information and the report generating rule matched with the buried point setting information, buried point data collected when the buried point collecting event is executed and reported by the client is obtained, and the buried point data is subjected to data analysis according to the report generating rule to generate the buried point data report. The problem of bury some and bury some data analysis's mode among the prior art, the human cost that consumes is higher to whole process efficiency is lower, appears the mistake easily, thereby influences user behavior analysis's accuracy is solved, realized burying automation of some process, improved efficiency and accuracy of burying some and bury some data analysis
On the basis of the above embodiment, the data obtaining module 310 includes:
the buried point code generating unit is used for determining the buried point position according to the buried point setting information and generating a buried point code;
and the buried point collecting event generating unit is used for inserting the buried point code into the position of a buried point in the client to generate a buried point collecting event.
On the basis of the above embodiment, the apparatus further includes:
and the buried point setting information display module is used for displaying the buried point setting information on a human-computer interaction interface so as to obtain a report generation rule matched with the buried point setting information.
On the basis of the above embodiment, the data obtaining module 310 includes:
and the buried point collecting event injection instruction generating unit is used for generating a buried point collecting event injection instruction according to the buried point setting information, and the buried point collecting event injection instruction is used for indicating a buried point collecting software development kit of the client to generate a buried point collecting event.
On the basis of the above embodiment, the embedded point data is collected by the client calling the embedded point collection software development kit to execute the embedded point collection event.
On the basis of the above embodiment, the apparatus further includes:
the report generation rule storage module is used for storing the report generation rule into data storage equipment;
the buried point data storage module is used for storing the buried point data into data storage equipment;
the buried point data report generation module 330 includes:
and the buried point data report generating unit is used for acquiring the buried point data in the data storage equipment and report generating rules matched with the buried point data to generate a buried point data report.
On the basis of the above embodiment, the buried point data includes at least one of:
a buried object identification, buried object attribute information, a buried object access time, and a buried object dwell time.
The device for automatically analyzing the buried point data, provided by the embodiment of the invention, can execute the method for automatically analyzing the buried point data, provided by any embodiment of the invention, and has the corresponding functional modules and beneficial effects of the execution method.
Example four
Fig. 4 is a schematic structural diagram of a computer apparatus according to a fourth embodiment of the present invention, as shown in fig. 4, the computer apparatus includes a processor 70, a memory 71, an input device 72, and an output device 73; the number of processors 70 in the computer device may be one or more, and one processor 70 is taken as an example in fig. 4; the processor 70, the memory 71, the input device 72 and the output device 73 in the computer apparatus may be connected by a bus or other means, and the connection by the bus is exemplified in fig. 4.
The memory 71 is used as a computer-readable storage medium for storing software programs, computer-executable programs, and modules, such as the modules corresponding to the method for automatic buried point data analysis in the embodiment of the present invention (for example, the data obtaining module 310, the buried point data obtaining module 320, and the buried point data report generating module 330 in the apparatus for automatic buried point data analysis). The processor 70 executes various functional applications of the computer device and data processing by running software programs, instructions and modules stored in the memory 71, that is, implements the above-described method of automatic buried point data analysis. The method comprises the following steps:
acquiring buried point setting information and a report generation rule matched with the buried point setting information, and generating a buried point collection event for a client according to the buried point setting information;
acquiring buried point data collected when the client executes a buried point collection event;
and if the buried point data analysis condition is met, generating a buried point data report according to the buried point data and the report generation rule.
The memory 71 may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required for at least one function; the storage data area may store data created according to the use of the terminal, and the like. Further, the memory 71 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other non-volatile solid state storage device. In some examples, the memory 71 may further include memory located remotely from the processor 70, which may be connected to a computer device over a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The input device 72 may be used to receive input numeric or character information and generate key signal inputs relating to user settings and function controls of the computer apparatus. The output device 73 may include a display device such as a display screen.
EXAMPLE five
An embodiment of the present invention further provides a storage medium containing computer-executable instructions, which when executed by a computer processor, perform a method for automatic buried data analysis, the method comprising:
acquiring buried point setting information and a report generation rule matched with the buried point setting information, and generating a buried point collection event for a client according to the buried point setting information;
acquiring buried point data collected when the client executes a buried point collection event;
and if the buried point data analysis condition is met, generating a buried point data report according to the buried point data and the report generation rule.
Of course, the storage medium containing the computer-executable instructions provided by the embodiments of the present invention is not limited to the method operations described above, and may also perform related operations in the method for automatically analyzing buried point data provided by any embodiments of the present invention.
From the above description of the embodiments, it is obvious for those skilled in the art that the present invention can be implemented by software and necessary general hardware, and certainly, can also be implemented by hardware, but the former is a better embodiment in many cases. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which can be stored in a computer-readable storage medium, such as a floppy disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a FLASH Memory (FLASH), a hard disk or an optical disk of a computer, and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device) to execute the methods according to the embodiments of the present invention.
It should be noted that, in the embodiment of the apparatus for automatically analyzing buried point data, the included units and modules are only divided according to functional logic, but are not limited to the above division, as long as the corresponding functions can be realized; in addition, specific names of the functional units are only for convenience of distinguishing from each other, and are not used for limiting the protection scope of the present invention.
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.
Claims (10)
1. A method for automatic buried point data analysis, comprising:
acquiring buried point setting information and a report generation rule matched with the buried point setting information, and generating a buried point collection event for a client according to the buried point setting information;
acquiring buried point data collected when the client executes a buried point collection event;
and if the buried point data analysis condition is met, generating a buried point data report according to the buried point data and the report generation rule.
2. The method of claim 1, wherein generating a buried point collection event for a client based on the buried point setting information comprises:
determining the buried point position according to the buried point setting information and generating a buried point code;
and inserting the buried point code into the position of a buried point in the client to generate a buried point collection event.
3. The method of claim 1, after obtaining the buried point setting information, further comprising:
and displaying the buried point setting information on a human-computer interaction interface to obtain a report generation rule matched with the buried point setting information.
4. The method of claim 1, wherein generating a buried point collection event for a client based on the buried point setting information comprises:
and generating a buried point collecting event injection instruction according to the buried point setting information, wherein the buried point collecting event injection instruction is used for indicating a buried point collecting software development kit of the client to generate a buried point collecting event.
5. The method of claim 4, wherein the buried point data is collected by a client invoking a buried point collection software development kit to execute a buried point collection event.
6. The method according to claim 1, after obtaining report generation rules matching the burial point setting information, further comprising:
storing the report generation rule into a data storage device;
after acquiring the buried point data collected when the client executes the buried point collection event, the method further comprises the following steps:
storing the buried point data into a data storage device;
generating a data-buried report according to the data-buried report and the report generation rule, wherein the data-buried report comprises:
and acquiring buried point data in the data storage equipment and a report generation rule matched with the buried point data to generate a buried point data report.
7. The method of any one of claims 1-6, wherein the landfill data comprises at least one of:
a buried object identification, buried object attribute information, a buried object access time, and a buried object dwell time.
8. An apparatus for automated buried data analysis, comprising:
the data acquisition module is used for acquiring buried point setting information and report generation rules matched with the buried point setting information and generating buried point collection events for the client according to the buried point setting information;
the buried point data acquisition module is used for acquiring buried point data acquired by the client when executing a buried point collection event;
and the buried point data report generation module is used for generating a buried point data report according to the buried point data and the report generation rule if the buried point data report generation condition is met.
9. A computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor when executing the program implements the method of automatic buried data analysis according to any one of claims 1 to 7.
10. A storage medium containing computer-executable instructions for performing the method of automatic buried point data analysis of any one of claims 1-7 when executed by a computer processor.
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN113779474A (en) * | 2021-08-17 | 2021-12-10 | 中移（杭州）信息技术有限公司 | Webpage point burying method, device, equipment and computer program product |
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