CN113112314A

CN113112314A - Advertisement service processing method and device, electronic equipment and medium

Info

Publication number: CN113112314A
Application number: CN202110536345.9A
Authority: CN
Inventors: 李金阳
Original assignee: Beijing Cheetah Mobile Technology Co Ltd
Current assignee: Beijing Cheetah Mobile Technology Co Ltd
Priority date: 2021-05-17
Filing date: 2021-05-17
Publication date: 2021-07-13

Abstract

The embodiment of the invention provides an advertisement service processing method, an advertisement service processing device, electronic equipment and a medium, relates to the technical field of computer application, and can improve the processing efficiency of related services for advertisement delivery. The embodiment of the invention comprises the following steps: acquiring service information aiming at the advertisement service submitted by an advertiser through a specified page; the designated page is a page used for setting the advertisement service in the target delivery system, and the service information is information required when the advertisement service is processed. And then sending a service request for processing the advertisement service to a target delivery system, wherein the service request comprises service information, so that the target delivery system responds to the service request according to the service information contained in the service request. And then, acquiring a response result of the service request from the target delivery system, and outputting the response result of the service request to the advertiser.

Description

Advertisement service processing method and device, electronic equipment and medium

Technical Field

The present invention relates to the field of computer application technologies, and in particular, to an advertisement service processing method, an advertisement service processing apparatus, an electronic device, and a medium.

Background

Placing advertisements on media platforms has become an important way to drain advertisers. The advertiser puts the advertisement on the media platform, so that when a user of the media platform browses the advertisement, the user can enter a webpage set by the advertiser by clicking the advertisement, and the drainage effect is achieved.

In the related art, when advertising is delivered on a foreign media platform, under the influence of policy, network and other factors, a domestic advertiser usually completes an advertising service by means of an agent cooperating with the advertiser, for example: an account opening service, an advertisement delivery service, etc. Specifically, the domestic advertiser informs the agent of the relevant service requirement for advertisement delivery by means of mail or telephone, and then the agent performs agency on a foreign media platform.

Since the advertiser needs to rely on the agent to support the advertisement service, the processing efficiency of the advertisement service is low for the advertiser.

Disclosure of Invention

The embodiment of the invention aims to provide an advertisement service processing method, an advertisement service processing device, electronic equipment and a medium, so as to improve the processing efficiency of related services for advertisement delivery. The specific technical scheme is as follows:

in a first aspect, an embodiment of the present invention provides an advertisement service processing method, which is applied to an advertisement service processing system, where the advertisement service processing system is in communication with a target delivery system, and the target delivery system is a media platform for advertisement delivery; the method comprises the following steps:

acquiring service information aiming at the advertisement service submitted by an advertiser through a specified page; the specified page is a page used for setting the advertisement service in the target delivery system, and the service information is information required for processing the advertisement service;

sending a service request for processing the advertisement service to the target delivery system, wherein the service request comprises the service information, so that the target delivery system responds to the service request according to the service information contained in the service request;

acquiring a response result of the service request from the target delivery system;

and outputting a response result of the service request to the advertiser.

Optionally, the obtaining of the service information for the advertisement service, which is submitted by the advertiser through the designated page, includes:

when a setting instruction aiming at an advertisement service sent by an advertiser is received, acquiring a page of the target delivery system for setting the advertisement service as an appointed page based on a preset access link;

and outputting the specified page to an advertiser, and receiving service information aiming at the advertisement service, which is submitted by the advertiser through the specified page.

Optionally, the advertisement service includes an account opening service;

after obtaining the service information for the advertisement service submitted by the advertiser through the designated page, and before obtaining the response result of the service request from the target delivery system, the method further includes:

obtaining an internal auditing result determined based on the service information of the account opening service; the internal auditing result is used for indicating whether the account opening service passes the auditing;

if the internal audit result shows that the account opening service passes the audit, sending a first notification message for showing that the account opening service passes the audit to the target delivery system;

the step of responding to the service request by the target delivery system according to the service information contained in the service request comprises the following steps:

and the target delivery system responds to the service request according to the service information contained in the service request after receiving the first notification message.

Optionally, the method further includes:

and if the internal examination result shows that the account opening service is not approved, outputting a second notification message for showing that the account opening service is not approved to the advertiser.

Optionally, the response result of the service request includes an account ID of the advertiser, where the account ID and the identifier of the service request are stored in the target delivery system correspondingly, and the account ID is used to log in the target delivery system;

the obtaining of the response result of the service request from the target delivery system includes:

and acquiring an account ID corresponding to the identifier of the service request from the target delivery system according to the identifier of the service request generated when the service request is sent.

Optionally, the advertisement service includes an advertisement delivery service; the method further comprises the following steps:

acquiring an advertisement auditing result determined based on the service information of the advertisement putting service; the advertisement auditing result is used for indicating whether the advertisement putting service passes the auditing;

if the advertisement auditing result indicates that the advertisement putting service is not approved, outputting a third notification message indicating that the advertisement putting service is not approved to the advertiser, and/or sending an off-shelf request aiming at the advertisement putting service to the target putting system, wherein the off-shelf request is used for requesting the off-shelf advertisement putting service to request the advertisement put by the service request of the advertisement putting service.

Optionally, the method further includes:

acquiring expense information submitted by the advertiser, wherein the expense information comprises an account ID of the advertiser and a specified expense upper limit, the account ID of the advertiser is used for logging in the target delivery system, and the specified expense upper limit is used for expressing the maximum value of the expense of advertisement delivery in the target delivery system;

and sending a spending limit adjustment request containing the expense information to the target delivery system, so that the target delivery system adjusts the spending limit of the account ID of the advertiser to the specified spending limit after receiving the spending limit adjustment request.

In a second aspect, an embodiment of the present invention provides an advertisement service processing system, which is applied to an advertisement service processing system, where the advertisement service processing system is in communication with a target delivery system; the target delivery system is a media platform for advertisement delivery; the device comprises:

the first acquisition module is used for acquiring the service information aiming at the advertisement service submitted by an advertiser through a specified page; the specified page is a page used for setting the advertisement service in the target delivery system, and the service information is information required for processing the advertisement service;

a first sending module, configured to send a service request for processing the advertisement service to the target delivery system, where the service request includes the service information, so that the target delivery system responds to the service request according to the service information included in the service request;

the second obtaining module is used for obtaining a response result of the service request from the target delivery system;

and the output module is used for outputting the response result of the service request to the advertiser.

Optionally, the first obtaining module is specifically configured to:

Optionally, the advertisement service includes an account opening service; the device further comprises a first auditing module, which is used for:

after acquiring the service information which is submitted by an advertiser through a designated page and aims at the advertisement service, acquiring an internal auditing result determined based on the service information of the account opening service before acquiring a response result of the service request from the target delivery system; the internal auditing result is used for indicating whether the account opening service passes the auditing;

and if the internal audit result shows that the account opening service passes the audit, sending a first notification message for showing that the account opening service passes the audit to the target releasing system, so that the target releasing system responds to the service request according to the service information contained in the service request after receiving the first notification message.

Optionally, the first auditing module is further configured to output, to the advertiser, a second notification message indicating that the account opening service is not approved if the internal auditing result indicates that the account opening service is not approved.

the second obtaining module is specifically configured to obtain, from the target delivery system, an account ID corresponding to the identifier of the service request according to the identifier of the service request generated when the service request is sent.

Optionally, the advertisement service includes an advertisement delivery service; the device also comprises a second auditing module; the second review module is configured to:

Optionally, the apparatus further includes a second sending module;

the first obtaining module is further configured to obtain cost information submitted by the advertiser, where the cost information includes an account ID of the advertiser and a specified upper cost limit, the account ID of the advertiser is used to log in the target delivery system, and the specified upper cost limit is used to represent a maximum value of costs of delivering an advertisement to the target delivery system;

the second sending module is configured to send a spending limit adjustment request including the cost information to the target delivery system, so that the target delivery system adjusts the spending limit of the account ID of the advertiser to the specified spending limit after receiving the spending limit adjustment request.

In a third aspect, an embodiment of the present invention provides an electronic device, including a processor, a communication interface, a memory, and a communication bus, where the processor and the communication interface complete communication between the memory and the processor through the communication bus;

a memory for storing a computer program;

and the processor is used for realizing the steps of any advertisement service processing method when executing the program stored in the memory.

In a fourth aspect, an embodiment of the present invention further provides a computer-readable storage medium, where a computer program is stored in the computer-readable storage medium, and when the computer program is executed by a processor, the computer program implements the steps of any of the advertisement service processing methods described above.

In a fifth aspect, an embodiment of the present invention further provides a computer program product containing instructions, which when run on a computer, causes the computer to execute any of the advertisement service processing methods described above.

According to the advertisement service processing method, the advertisement service processing device, the electronic device and the medium provided by the embodiment of the invention, an advertiser can submit the service information of the advertisement service to the advertisement service processing system through the designated page, and the advertisement service processing system sends the service request comprising the service information to the target delivery system, so that the target delivery system responds to the service request. And the advertisement service processing system acquires the response result and outputs the response result to the advertiser. Namely, the advertiser can directly operate and release the relevant services of the advertisement on the designated page without informing the service requirement to the agent and acting by the agent, so the embodiment of the invention can improve the processing efficiency of the relevant services of the advertisement release.

Of course, not all of the advantages described above need to be achieved at the same time in the practice of any one product or method of the invention.

Drawings

In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art that other embodiments can be obtained by referring to these drawings.

Fig. 1 is a flowchart of an advertisement service processing method according to an embodiment of the present invention;

fig. 2 is an exemplary schematic diagram of a specific page for an account opening service according to an embodiment of the present invention;

FIG. 3 is an exemplary diagram of a workbench interface of a home page of a customer self-service subsystem according to an embodiment of the present invention;

FIG. 4 is an exemplary diagram of a work order summary interface of a work order system of a customer self-service subsystem according to an embodiment of the present disclosure;

FIG. 5 is an exemplary diagram of an account opening order provided by an embodiment of the present invention;

FIG. 6 is an exemplary diagram of an creative review interface for business management of an internal operations subsystem according to an embodiment of the present invention;

FIG. 7 is an exemplary diagram of a pop-up reminder window according to an embodiment of the present invention;

FIG. 8 is an exemplary diagram of a modified account interface for account management of a customer self-service subsystem according to an embodiment of the present invention;

fig. 9 is a schematic structural diagram of an advertisement service processing apparatus according to an embodiment of the present invention;

fig. 10 is a schematic structural diagram of an advertisement service processing system according to an embodiment of the present invention;

fig. 11 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.

Detailed Description

The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived from the embodiments given herein by one of ordinary skill in the art, are within the scope of the invention.

In order to improve the processing efficiency of the related services for advertisement delivery, the embodiment of the invention provides an advertisement service processing method, which can be applied to an advertisement service processing system, wherein the advertisement service processing system is communicated with a target delivery system, and the target delivery system is a media platform for advertisement delivery. The terminal used by the advertiser communicates with the advertisement service processing system, and when the server where the target delivery system is located is set overseas, the server where the advertisement service processing system is located may also be set overseas.

As shown in fig. 1, the advertisement service processing method provided by the embodiment of the present invention includes the following steps:

s101, acquiring service information aiming at the advertisement service submitted by an advertiser through a specified page.

The designated page is a page for setting the advertisement service in the target delivery system, and the service information is information required when the advertisement service is processed.

For example, the advertisement service includes an account opening service, a placement service, and the like. When the advertiser transacts the account opening service, the designated page accessed through the terminal may be an account opening page of the target media platform, such as an official account opening interface (OE) of a Facebook (FB). At this time, the service information includes: business license, promotion website, fan page, account opening amount and other account opening information.

When an advertiser transacts an advertisement delivery service, a specified page accessed through a terminal can be a page for setting advertisement delivery in a target media platform, and at the moment, service information comprises advertisement delivery information such as advertisement materials, audiences and delivery areas.

S102, sending a service request for processing the advertisement service to the target delivery system so that the target delivery system responds to the service request according to the service information contained in the service request. Wherein the service request includes service information.

In the embodiment of the present invention, the target delivery system may be a media platform capable of delivering advertisements, such as Facebook, Twitter (Twitter), photo wall (instagram), or the like.

S103, obtaining a response result of the service request from the target delivery system.

In one embodiment, the target delivery system may store the response result to the service request in a first database, and the advertisement service processing system may periodically invoke a Business (Business) type interface to search and retrieve the response result from the first database.

And S104, outputting a response result of the service request to the advertiser.

In one embodiment, the advertisement processing system may send the response result to a terminal used by the advertiser when detecting that the advertiser logs in the advertisement processing system, and display the response result in the terminal. Alternatively, the ad service processing system may send the response result to the advertiser's mailbox.

According to the advertisement service processing method provided by the embodiment of the invention, an advertiser can submit the service information of the advertisement service to the advertisement service processing system through the designated page, and the advertisement service processing system sends the service request comprising the service information to the target delivery system, so that the target delivery system responds to the service request. And the advertisement service processing system acquires the response result and outputs the response result to the advertiser. Namely, the advertiser can directly operate and release the relevant services of the advertisement on the designated page without informing the service requirement to the agent and acting by the agent, so the embodiment of the invention can improve the processing efficiency of the relevant services of the advertisement release.

For the above S101, the manner of acquiring the service information by the advertisement service processing system may be implemented as follows: and when a setting instruction aiming at the advertisement service sent by an advertiser is received, acquiring a page of the target delivery system for setting the advertisement service as a designated page based on a preset access link. And then outputting the designated page to the advertiser, and receiving service information for the advertisement service submitted by the advertiser through the designated page.

In one embodiment, when an advertiser logs in the advertisement service processing system through a terminal, the terminal displays an interface of the advertisement service processing system, and when the terminal detects that the advertiser selects an advertisement service needing to be handled in the interface of the advertisement service processing system, the terminal sends a setting instruction of the advertisement service to the advertisement service processing system. And the advertisement service processing system responds to the setting instruction and acquires a page corresponding to the advertisement service as an appointed page based on a preset access link. The specified page is sent to a terminal used by the advertiser. And after the terminal receives the specified page, displaying the specified page, and sending the service information filled in the specified page by the advertiser to the advertisement service processing system after detecting that the user clicks and submits the specified page.

For example, the interface shown in fig. 2 is a designated page corresponding to an Account opening service, and an advertiser may select an Account opening manner (including OE and Ad Account Creation (AAC)) in the designated page and fill out Account opening information, including: OE account opening reference number, account opening license name, promotion website, account number, remark and attachment.

Fig. 2 is only an example provided by the embodiment of the present invention, and the content included in the specified page for the account opening service is not limited thereto.

In the embodiment of the invention, when the terminal used by the advertiser cannot directly access the target delivery system, the advertisement service processing system can communicate with the target delivery system, so that the specified page of the target delivery system which the terminal requests to access can be sent to the terminal, and the terminal can access the specified page of the target delivery system.

In the embodiment of the present invention, the advertisement service includes an account opening service, and when the advertisement service is an account opening service, after S101 and before S103, the advertisement service processing system may further perform internal check on the service information, where the internal check process may be implemented as: and obtaining an internal auditing result determined based on the service information of the account opening service. And the internal audit result is used for indicating whether the account opening service passes the audit. And when the internal audit result shows that the account opening service passes the audit, sending a first notification message for showing that the account opening service passes the audit to the target delivery system.

In one embodiment, the advertisement service processing system may obtain an audit result obtained by an auditor performing internal audit on the account opening information, and/or the advertisement service processing system may automatically perform internal audit on the account opening information to obtain an internal audit result. And when the internal audit result shows that the account opening service passes the audit, sending a first notification message for showing that the account opening service passes the audit to the target delivery system.

Correspondingly, the mode of the target delivery system responding to the service request can be realized as follows: and after receiving the first notification message, the target delivery system responds to the service request according to the service information contained in the service request.

In one embodiment, after receiving the first notification message, the target delivery system may further audit the service request according to the service information, and respond to the service request when the service request further passes the audit.

In the embodiment of the present invention, when the internal audit result indicates that the account opening service does not pass the audit, the advertisement service processing system may output, to the advertiser, a second notification message indicating that the account opening service does not pass the audit.

In one embodiment, when the internal audit result indicates that the account opening service is not approved, the advertisement service processing system outputs a second notification message to the advertiser, and then sets the state of the account opening service as failed, so that the advertiser can check that the account opening request is failed in an interface of the advertisement service processing system when logging in the advertisement service processing system through the terminal.

Optionally, when the internal audit result indicates that the account opening service is not approved, the advertisement service processing system may send a mail indicating that the account opening service is not approved to a mailbox of the advertiser. When the account opening service is not approved, the advertiser can resubmit the service information aiming at the account opening service in the advertisement service processing system so as to restart the account opening application.

In the embodiment of the invention, the advertisement service processing system can carry out internal examination and verification on the account opening service and inform the advertiser in time when the examination and verification is not passed in the advertisement service processing system, so that the processing efficiency of the account opening service is improved.

In the embodiment of the present invention, when the advertisement service is an account opening service, the response result of the target delivery system to the service request includes an account Identity (ID) of the advertiser, where the account ID is issued by the target delivery system for the advertiser and is used to log in the target delivery system.

The account ID and the identification of the service request are correspondingly stored in the target delivery system. In one embodiment, after the target delivery system responds to the service request and generates the account ID, the account ID is stored in the first database in correspondence with the identifier of the service request.

The manner of acquiring the response result by the advertisement service processing system of S103 may be implemented as follows: and acquiring an account ID corresponding to the identifier of the service request from the target delivery system according to the identifier of the service request generated when the service request is sent. For example, the service request is identified as an account opening serial number.

In one embodiment, the advertisement service processing system may periodically call a Business-type interface of the target delivery system, and obtain the account ID corresponding to the account opening serial number from the first database.

The first database further includes an account status corresponding to the account ID, for example, the account status includes: account spending cap, account name, account spending balance, currency of account usage, whether the account is in an open or closed state, etc. Alternatively, the advertiser may view the account ID and account status in an interface of the ad service processing system.

For example, taking the target delivery system as Facebook as an example, fig. 3 is a workbench interface of the advertisement service processing system displayed in the terminal, and the advertiser can view the account ID and the account status at the workbench interface. The interface includes: a base information area, an account opening area in process, a 7-day only account consumption ranking area, an advertisement data overview area, and a pick article area.

Wherein the basic information area includes: "+ submit an account opening application" button, number of Active accounts and FB account available balance. The "+ submit an account opening application" button is used to request a designated page for the account opening service. The Active account number indicates the number of account IDs issued by Facebook for the advertiser (hereinafter referred to as each Facebook account of the advertiser). The FB account available balance represents the sum of available balances corresponding to the Facebook accounts of the advertiser.

Numerical representation in the account opening area under process: in the service application for the account opening service initiated by the advertiser, the sum of the number of the service applications which pass the internal audit and are not responded by the target delivery system and the number of the service applications which do not undergo the internal audit is obtained.

Only 7-day account consumption ranking region content representation: of the Facebook accounts of the advertiser, the first three account IDs, for which the account cost for the last seven days is the most, and the account cost for the last 7 days.

The advertisement data overview area includes an options area and a data area. The option area is used to limit the range of data displayed in the data area, for example, the data range selected by the option area shown in fig. 3 is the advertisement data of yesterday in all industries in each Facebook account of the advertiser.

The data area includes: consumption, number of impressions, number of covered people, number of clicks, thousand impressions cost, single click cost, and advertisement click rate. The number below the consumption number represents the sum of the cost corresponding to each Facebook account of the advertiser, the number below the display number represents the sum of the display times of the advertisements launched by using each Facebook account of the advertiser, the number below the coverage number represents the sum of the coverage numbers of the advertisements launched by using each Facebook account of the advertiser, the click number represents the sum of the times of clicking the advertisements launched by each Facebook account of the advertiser, the number below the thousand-time display cost represents the cost of displaying one thousand times of the advertisements on the Facebook, the number below the single click cost represents the cost of clicking one time of one advertisement on the Facebook by a user, and the number below the advertisement click rate represents the overall click rate of the advertisements launched by each Facebook account of the advertiser. The percentage under consumption, number of impressions, number of people covered, number of clicks, thousand impressions charges, single click charges and advertisement click rate is the same growth rate.

The select articles area includes articles recommended to the advertiser.

The advertisement service processing system also comprises interfaces such as account management and data report forms, and the advertiser can process different advertisement services in different interfaces of the advertisement service processing system.

Fig. 3 is only an example of an interface of the advertisement service processing system according to the embodiment of the present invention, and the interface of the advertisement service processing system includes contents and the interface layout manner is not limited thereto.

The advertiser can also view the account opening work order in the interface of the advertisement service processing system displayed by the terminal. For example, fig. 4 is a work order summary interface of a work order system of an advertisement service processing system, which includes a filtering condition area and a work order list area, displayed in a terminal. Wherein the options in the filter criteria area are used to define the work orders displayed in the work order list area. The screening condition region includes: customer name, customer type, affiliated sales, affiliated customer Manager (AM), work order ID, work order type, work order status, and application time.

The work order information of each work order displayed in the work order list area includes: work order ID, customer name, customer type, work order type, status, application time, etc.

Fig. 4 is only an example provided by the embodiment of the present invention, and the work order overview interface of the work order system of the advertisement service processing system includes contents and the typesetting manner is not limited thereto.

After the terminal detects that the user clicks the detail button corresponding to the work order, the account opening detail of the account opening work order can be displayed. As shown in fig. 5, the account opening details of the account opening work order include: creation date, work order ID. Customer name, customer type, account opening mode, OE account opening reference number, business license name, promotion website, account number, remarks and accessories.

The account opening details of the account opening work order shown in fig. 5 further include: and the user information, the butt-joint person information and the auditor information of the initiating client of the account opening work order. Wherein the initiating user information comprises a user name (AA) of an advertiser who submits business information for the account opening business to log in the advertisement business processing system and a submission time (03, 16, 19:13:49 in 2021). The dockee information includes the user name (BB) and the transit time (03, 16, 2021, 19:17:46) for the person who docked the account opening work order to log on to the advertisement services processing system. The auditor information includes the user names (CC and DD) of the persons who have internally audited the account opening work order logging into the ad service processing system and the time when the internal audit is completed (03, 16, 2021, 19:17: 46).

Fig. 5 is only an example provided by the embodiment of the present invention, and the content included in the account opening work order and the typesetting manner are not limited thereto.

In the embodiment of the invention, the advertisement service comprises an advertisement putting service. When the advertisement service in fig. 1 is an advertisement delivery service, the advertisement service processing system may further perform internal verification on the delivered advertisement, including the following steps:

step one, obtaining an advertisement auditing result determined based on the service information of the advertisement putting service. And the advertisement auditing result is used for indicating whether the advertisement putting service passes the auditing.

In one embodiment, after receiving a service request for an advertisement delivery service, the target delivery system stores service information included in the service request to the second database. The advertisement service processing system can call the objects or Account interface of the target delivery system at regular time, and obtain the service information aiming at the advertisement service from the second database. Wherein, instruments and Account respectively represent an interface type. The advertisement service processing system can obtain the advertisement auditing result of the auditing personnel on the service information, or automatically carry out internal auditing on the service information to obtain the advertisement auditing result.

And step two, if the advertisement auditing result shows that the advertisement putting service is not approved, outputting a third notification message showing that the advertisement putting service is not approved to the advertiser, and/or sending a shelf-off request aiming at the advertisement putting service to a target putting system. The off-shelf request is used for requesting the advertisement put by the service request of the off-shelf advertisement putting service.

For example, the third notification message may be sent in the form of a mail.

Optionally, if the advertisement delivery service passes the audit, a pass flag is added to the service information corresponding to the advertisement audit result, and if the advertisement delivery service passes the audit, a pass flag is added to the service information corresponding to the advertisement audit result, so that when the service information is subsequently acquired from the second database, repeated audit on the audited service information is avoided, and the internal audit efficiency of the advertisement delivery service is improved.

In the embodiment of the invention, the advertisement service processing system can carry out internal examination and verification on the advertisement putting service and inform the advertiser in time when the examination and verification is not passed in the advertisement putting service, thereby improving the processing efficiency of the advertisement putting service.

And when the cost generated by the advertisement released on the target release system exceeds the upper cost limit corresponding to the account ID, the advertisement released through the account ID is suspended.

For example, as shown in fig. 6, fig. 6 is a creative review interface for service management of an advertisement service processing system, and an operator logging in the advertisement service processing system can review advertisements delivered by advertisers in the interface. The interface includes a screening area and an advertising area. Wherein the options in the screening area are used to define the advertisements displayed in the advertisement area. Options for screening regions include: customer type, performance customer type, customer name, principal of opening an account, account ID (account ID), advertisement ID, creative ID, account security, FB risk level, Cheetah Mobile risk level (CM), date of warehousing.

The advertisement area includes a plurality of advertisements. Wherein the advertisements may be in the form of text, pictures, video and/or audio.

As shown in fig. 6, when an advertisement violation occurs, that is, the advertisement delivery service fails to be audited, the advertisement service processing system displays a picking-out reminding window when detecting that an auditor selects an advertisement in the creative audit interface and clicks a picking-out reminding button. As shown in fig. 7, the picking-out reminding window includes: reminder type, description and notifier mailbox (email). And filling the information in the picking-up reminding window by the auditor. And after the verification is detected to be clicked and determined by the auditor, sending a reminding mail to the email filled by the auditor so as to remind the advertiser that the advertisement putting service is not verified.

Fig. 6 and fig. 7 are only examples provided by the embodiment of the present invention, and the content included in the creative review interface of the service management of the advertisement service processing system and the composition mode are not limited thereto, and the content included in the picking-up reminder window and the composition mode are not limited thereto.

The advertisement service processing system in the embodiment of the invention can modify the spending upper limit, and comprises the following two steps:

step 1, acquiring cost information submitted by an advertiser.

Wherein the cost information includes an account ID of the advertiser and a specified spending limit. The advertiser's account ID is used to log into the targeted delivery system, and the upper cost limit is specified to represent the maximum value of the cost of delivering an advertisement to the targeted delivery system.

Optionally, when the service of modifying the spending upper limit is processed, the advertiser may fill the expense information in a spending interface of the advertisement service processing system displayed by the terminal, and submit the expense information to the advertisement service processing system. The fee information includes an account ID that is an account ID filled or selected by the advertiser and specifies an upper spending limit that is an upper spending limit filled or selected by the advertiser.

For example, the account management modification interface of the advertisement service processing system shown in the terminal in fig. 8 includes a filtering area and an account list area. Wherein the options for the filter area are used to define the accounts displayed in the account list area. The screening area comprises Account ID, Account status, customer name, belonging sales and belonging AM.

Each row of the account list area represents information for one account. The information displayed in the account list area includes: account ID, Account name, Account status, customer name, customer type, spending limit, and amount spent, etc. Where the upper spending limit and the "$" after the amount has been spent represents the unit of cost in dollars.

The advertiser may fill in and submit fee information to the ad service processing system in the interface shown in fig. 8. Fig. 8 is only an example provided by the embodiment of the present invention, and the content included in the account interface for modifying account management of the advertisement service processing system is not limited thereto.

And step 2, sending a spending limit adjustment request containing expense information to the target delivery system, so that the target delivery system adjusts the spending limit of the account ID of the advertiser to a specified spending limit after receiving the spending limit adjustment request.

In the embodiment of the invention, after the target delivery system is adjusted, the adjustment result can be sent to the advertisement service processing system, so that the advertisement service processing system outputs the adjustment result to the advertiser. Wherein the adjustment result includes the advertiser's account ID and the modified spending limit.

In the embodiment of the invention, the advertiser can adjust the upper limit of the expense of the account in the advertisement service processing system by using the terminal without informing the agency of the expense adjusting requirement and then acting by the agency, thereby improving the efficiency of adjusting the upper limit of the expense of the account by the advertiser.

Based on the same inventive concept, corresponding to the method embodiment, the embodiment of the invention provides various advertisement service processing devices, which are applied to an advertisement service processing system, wherein the advertisement service processing system is communicated with a target delivery system, and the target delivery system is a media platform for advertisement delivery; as shown in fig. 9, the apparatus includes: a first obtaining module 901, a first sending module 902, a second obtaining module 903 and an output module 904;

a first obtaining module 901, configured to obtain service information for an advertisement service, which is submitted by an advertiser through a specified page; the designated page is a page for setting an advertisement service in the target delivery system, and the service information is information required when the advertisement service is processed;

a first sending module 902, configured to send a service request for processing an advertisement service to a target delivery system, where the service request includes service information, so that the target delivery system responds to the service request according to the service information included in the service request;

a second obtaining module 903, configured to obtain a response result of the service request from the target delivery system;

and an output module 904, configured to output a response result of the service request to the advertiser.

According to the advertisement service processing device provided by the embodiment of the invention, an advertiser can submit the service information of the advertisement service to the advertisement service processing system through the designated page, and the advertisement service processing system sends the service request comprising the service information to the target delivery system, so that the target delivery system responds to the service request. And the advertisement service processing system acquires the response result and outputs the response result to the advertiser. Namely, the advertiser can directly operate and release the relevant services of the advertisement on the designated page without informing the service requirement to the agent and acting by the agent, so the embodiment of the invention can improve the processing efficiency of the relevant services of the advertisement release.

In the embodiment of the present invention, as shown in fig. 10, the advertisement service processing system includes a customer self-service subsystem 1001 and an internal operation subsystem 1002. The customer self-service subsystem 1001 and the internal operations subsystem 1002 communicate with a target delivery system 1003, respectively.

Optionally, the customer self-service subsystem 1001 and the internal operation subsystem 1002 may be deployed in the same server, or may be deployed in different servers, which is not specifically limited in this embodiment of the present invention.

In this embodiment of the present invention, the first obtaining module 901, the first sending module 902, and the output module 904 belong to a customer self-service subsystem 1001. The second obtaining module 903 belongs to the internal operation subsystem 1002.

Because the advertisement service processing system comprises the client self-service subsystem and the internal operation subsystem, the advertisement service can be operated by the advertiser by using the client self-service subsystem, and the advertisement service can be managed by the operator by using the internal operation subsystem, so that the processing efficiency of the advertisement service is improved.

The second obtaining module 903 in the internal operation subsystem 1002 is further configured to send a response result of the service request to the customer self-service subsystem 1001 after obtaining the response result of the service request.

Correspondingly, the output module 904 in the customer self-service subsystem 1001 is specifically configured to send the response result to the terminal used by the advertiser when detecting that the advertiser logs in the customer self-service subsystem 1001, and display the response result in the interface of the customer self-service subsystem 1001 of the terminal. Or send the response result to the advertiser's mailbox.

Optionally, in the embodiment of the present invention, the client self-service subsystem 1001 may obtain a page for setting an advertisement service.

The first obtaining module 901 in the customer self-service subsystem 1001 is specifically configured to: when a setting instruction for an advertisement service sent by an advertiser is received, a page of the target delivery system 1003 for setting the advertisement service is acquired as a designated page based on a preset access link; and outputting the specified page to the advertiser, and receiving service information aiming at the advertisement service submitted by the advertiser through the specified page.

In an embodiment of the present invention, a terminal is configured to: logging in the customer self-service subsystem 1001 based on a login instruction of an advertiser, and displaying an interface of the customer self-service subsystem 1001; and when detecting that the advertiser selects the advertisement service needing to be processed in the interface of the customer self-service subsystem 1001, sending a setting instruction of the advertisement service to the customer self-service subsystem 1001.

Correspondingly, the first obtaining module 901 in the customer self-service subsystem 1001 is specifically configured to, in response to the setting instruction, obtain, based on a preset access connection, a page corresponding to the advertisement service as an assigned page; and transmitting the specified page to a terminal used by the advertiser.

The terminal is further configured to: after receiving the designated page, the designated page is displayed, and after detecting that the user clicks and submits on the designated page, the service information filled in by the advertiser on the designated page is sent to the customer self-service subsystem 1001.

Illustratively, fig. 2 is a designated page for an account opening service, shown in the terminal, at the customer self-service subsystem.

In the embodiment of the invention, when the terminal used by the advertiser cannot directly access the target delivery system, the client self-service subsystem can communicate with the target delivery system, so that the appointed page of the target delivery system which the terminal requests to access can be sent to the terminal, and the terminal can access the appointed page of the target delivery system.

Optionally, the advertisement service includes an account opening service, and the internal operation subsystem 1002 in the embodiment of the present invention may perform internal verification on the account opening service. The device provided by the embodiment of the invention also comprises a first auditing module.

The first review module is to: after acquiring the service information for the advertisement service submitted by the advertiser through the designated page, acquiring an internal audit result determined based on the service information for the account opening service before acquiring a response result of the service request from the target delivery system 1003; and the internal audit result is used for indicating whether the account opening service passes the audit. If the internal audit result indicates that the account opening service passes the audit, a first notification message for indicating that the account opening service passes the audit is sent to the target releasing system 1003, so that the target releasing system 1003 responds to the service request according to the service information included in the service request after receiving the first notification message.

In the embodiment of the present invention, the first auditing module belongs to the internal operation subsystem 1002.

Based on this, the first sending module 902 in the customer self-service subsystem 1001 is further configured to send an account opening work order including the service information of the account opening service to the internal operation subsystem 1002 after acquiring the service information, which is submitted by the advertiser through the designated page and is directed to the advertisement service.

The first auditing module in the internal operation subsystem 1002 is specifically configured to obtain an internal auditing result determined based on the service information of the account opening service after receiving the account opening work order. The internal audit result may be submitted by an auditor in the internal operation subsystem 1002, or may be obtained by automatic audit of the internal operation subsystem 1002.

Optionally, the first auditing module in the internal operation subsystem 1002 is further configured to output, to the advertiser, a second notification message indicating that the account opening service is not approved if the internal audit result indicates that the account opening service is not approved.

Optionally, the first auditing module in the internal operation subsystem 1002 is further configured to notify the client self-service subsystem 1001 to set the state of the account opening service as failed when the internal auditing result indicates that the account opening service is not approved, so that when the advertiser logs in the client self-service subsystem 1001 through the terminal, the advertiser can check that the account opening request is failed in an interface of the client self-service subsystem 1001.

The first auditing module in the internal operation subsystem 1002 is specifically configured to send a mail indicating that the account opening service is not approved to a mailbox of the advertiser if the internal auditing result indicates that the account opening service is not approved. So that when the advertiser knows that the account opening service is not approved, the service information for the account opening service is resubmitted in the client self-service subsystem 1001 to reinitiate the account opening application.

In the embodiment of the invention, the internal operation subsystem can carry out internal examination and verification on the account opening business and inform the advertiser in time when the examination and verification is not passed in the internal operation subsystem, thereby improving the processing efficiency of the account opening business.

Optionally, the response result of the service request includes an account ID of the advertiser, where the account ID and the identifier of the service request are stored in the target delivery system 1003 correspondingly, and the account ID is used to log in the target delivery system 1003.

The second obtaining module 903 in the internal operation subsystem 1002 is specifically configured to obtain, according to the identifier of the service request generated when the service request is sent, an account ID corresponding to the identifier of the service request from the target issuing system 1003.

The account opening work order sent by the customer self-service subsystem 1001 to the internal operation subsystem 1002 further includes: the client self-service subsystem 1001 sends the service request, which is generated, for example, the service request identifier is an account opening serial number. The second obtaining module 903 in the internal operation subsystem 1002 is specifically configured to periodically invoke a Business-type interface of the target delivery system 1003, and search and obtain the account ID corresponding to the account opening serial number from the first database.

Optionally, the second obtaining module 903 in the internal operation subsystem 1002 is further configured to send the account ID and the account status to the customer self-service subsystem 1001 in the form of an account opening work order, so that after an advertiser logs in the customer self-service subsystem 1001 through a terminal, the advertiser can view the account ID and the account status in an interface of the customer self-service subsystem 1001. For an exemplary workstation interface of the home page of the customer self-help subsystem 1001 displayed in the terminal, see fig. 3, a display of the account opening work order in the customer self-help subsystem 1001 is shown in fig. 4, and details of the account opening work order are shown in fig. 5.

Optionally, the advertisement service includes an advertisement delivery service, and the internal operation subsystem 1002 in the embodiment of the present invention may perform advertisement verification on the advertisement delivery service. The device provided by the embodiment of the invention also comprises a second auditing module.

A second review module to: acquiring an advertisement auditing result determined based on the service information of the advertisement putting service; and the advertisement auditing result is used for indicating whether the advertisement putting service passes the auditing. If the advertisement auditing result indicates that the advertisement delivery service is not approved, a third notification message indicating that the advertisement delivery service is not approved is output to the advertiser, and/or an off-shelf request for the advertisement delivery service is sent to the target delivery system 1003, wherein the off-shelf request is used for requesting the service request of the off-shelf advertisement delivery service to deliver the advertisement.

Optionally, the second auditing module belongs to the internal operation subsystem 1002.

Based on this, the second auditing module in the internal operation subsystem 1002 is further configured to obtain service information of the advertisement service from the target delivery system 1003 before obtaining the advertisement auditing result. When the advertisement service is an advertisement delivery service, the service information includes advertisement delivery information such as advertisement materials, audiences, delivery areas, and the like.

In this embodiment of the present invention, the target delivery system 1003 is further configured to store, after receiving a service request for an advertisement delivery service, service information included in the service request to the second database.

Correspondingly, the second auditing module in the internal operation subsystem 1002 is specifically configured to call the instruments or Account interface of the target delivery system 1003 at regular time, and obtain service information for the advertisement service from the second database. Wherein, instruments and Account respectively represent an interface type. And obtaining an advertisement verification result submitted after the verification personnel who logs in the internal operation subsystem 1002 performs internal verification on the service information, or automatically performing internal verification on the service information to obtain the advertisement verification result.

Optionally, the second auditing module in the internal operation subsystem 1002 is further configured to add a non-passing flag to the service information corresponding to the advertisement auditing result if the advertisement delivery service is not approved, and add a passing flag to the service information corresponding to the advertisement auditing result if the advertisement delivery service is approved. Therefore, when the service information is subsequently acquired from the second database, repeated audit on the audited service information is avoided, and the internal audit efficiency of the advertisement delivery service is improved.

For example, fig. 6 is a creative review interface for business management of the internal operations subsystem 1002, and an operator logged into the internal operations subsystem 1002 can review advertisements delivered by advertisers in the interface. Fig. 7 shows a pop-up reminder window, through which an operator can control the internal operation subsystem 1002 to send a notification email to the advertiser's mailbox.

In the embodiment of the invention, the internal operation subsystem can carry out internal examination and verification on the advertisement putting service and inform the advertiser in time when the internal examination and verification is not passed, thereby improving the processing efficiency of the advertisement putting service.

Optionally, the embodiment of the present invention may also provide a fee service for advertisers to deal with the account of the target delivery system 1003. The device provided by the embodiment of the invention also comprises a second sending module.

Based on this, the first obtaining module 901 is further configured to obtain the fee information submitted by the advertiser. The charge information includes an account ID of the advertiser for logging in the targeting system 1003 and a specified upper cost limit indicating a maximum value of the cost of placing the advertisement on the targeting system 1003.

The second sending module is further configured to send a spending limit adjustment request including the fee information to the targeted delivery system 1003, so that the targeted delivery system 1003 adjusts the spending limit of the account ID of the advertiser to the specified spending limit after receiving the spending limit adjustment request.

In the embodiment of the present invention, the first obtaining module 901 belongs to the customer self-service subsystem 1001, and the second sending module belongs to the internal operation subsystem 1002.

Based on this, the first obtaining module 901 in the customer self-service subsystem 1001 is further configured to send the cost information to the internal operation subsystem 1002 after obtaining the cost information submitted by the advertiser.

The second sending module in the internal operation subsystem 1002 is specifically configured to receive the cost information, and send a cost upper limit adjustment request including the cost information to the target delivery system 1003.

The terminal is also used for: receives the cost information submitted by the advertiser in the spending interface of the customer self-service subsystem 1001 it displays, and submits the cost information to the customer self-service subsystem 1001. The fee information includes an account ID that is an account ID filled or selected by the advertiser and specifies an upper spending limit that is an upper spending limit filled or selected by the advertiser.

For example, fig. 8 is a modified account interface for account management of the customer self-service subsystem 1001 displayed in the terminal.

In this embodiment of the present invention, the targeting system 1003 is further configured to send an adjustment result to the internal operation subsystem 1002 after the adjustment is completed, where the adjustment result includes an account ID of the advertiser and a modified spending limit.

Correspondingly, the second obtaining module 903 in the internal operation subsystem 1002 is further configured to send the adjustment result to the customer self-service subsystem 1001, so that the customer self-service subsystem 1001 outputs the adjustment result to the advertiser.

In the embodiment of the invention, the advertiser can adjust the upper limit of the cost of the account in the client self-service subsystem by using the terminal without informing the agent of the requirement for adjusting the cost and then acting by the agent, so that the efficiency of adjusting the upper limit of the cost of the account by the advertiser is improved.

An embodiment of the present invention further provides an electronic device, as shown in fig. 11, including a processor 1101, a communication interface 1102, a memory 1103 and a communication bus 1104, where the processor 1101, the communication interface 1102 and the memory 1103 complete mutual communication through the communication bus 1104,

a memory 1103 for storing a computer program;

the processor 1101 is configured to implement the method steps in the above-described method embodiments when executing the program stored in the memory 1103.

The communication bus mentioned in the electronic device may be a Peripheral Component Interconnect (PCI) bus, an Extended Industry Standard Architecture (EISA) bus, or the like. The communication bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one thick line is shown, but this does not mean that there is only one bus or one type of bus.

The communication interface is used for communication between the electronic equipment and other equipment.

The Memory may include a Random Access Memory (RAM) or a Non-Volatile Memory (NVM), such as at least one disk Memory. Optionally, the memory may also be at least one memory device located remotely from the processor.

The Processor may be a general-purpose Processor, including a Central Processing Unit (CPU), a Network Processor (NP), and the like; but also Digital Signal Processors (DSPs), Application Specific Integrated Circuits (ASICs), Field Programmable Gate Arrays (FPGAs) or other Programmable logic devices, discrete Gate or transistor logic devices, discrete hardware components.

In another embodiment of the present invention, a computer-readable storage medium is further provided, in which a computer program is stored, and the computer program, when executed by a processor, implements the steps of any of the advertisement service processing methods described above.

In yet another embodiment of the present invention, there is also provided a computer program product containing instructions which, when run on a computer, cause the computer to perform any of the advertisement traffic processing methods of the above embodiments.

In the above embodiments, the implementation may be wholly or partially realized by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When loaded and executed on a computer, cause the processes or functions described in accordance with the embodiments of the invention to occur, in whole or in part. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable device. The computer instructions may be stored in a computer readable storage medium or transmitted from one computer readable storage medium to another, for example, from one website site, computer, server, or data center to another website site, computer, server, or data center via wired (e.g., coaxial cable, fiber optic, Digital Subscriber Line (DSL)) or wireless (e.g., infrared, wireless, microwave, etc.). The computer-readable storage medium can be any available medium that can be accessed by a computer or a data storage device, such as a server, a data center, etc., that incorporates one or more of the available media. The usable medium may be a magnetic medium (e.g., floppy Disk, hard Disk, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium (e.g., Solid State Disk (SSD)), among others.

It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.

All the embodiments in the present specification are described in a related manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the system embodiment, since it is substantially similar to the method embodiment, the description is simple, and for the relevant points, reference may be made to the partial description of the method embodiment.

The above description is only for the preferred embodiment of the present invention, and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention shall fall within the protection scope of the present invention.

Claims

1. An advertisement service processing method is characterized in that the method is applied to an advertisement service processing system, the advertisement service processing system is communicated with a target delivery system, and the target delivery system is a media platform for advertisement delivery; the method comprises the following steps:

and outputting a response result of the service request to the advertiser.

2. The method of claim 1, wherein the obtaining of the service information for the advertisement service submitted by the advertiser through the specified page comprises:

3. The method of claim 1, wherein the advertisement service comprises an account opening service;

4. The method of claim 3, further comprising:

5. The method of claim 3, wherein the response result of the service request comprises an account ID of the advertiser, the account ID is stored in the target delivery system corresponding to the identifier of the service request, and the account ID is used for logging in the target delivery system;

6. The method of claim 1, wherein the advertisement service comprises an advertisement placement service; the method further comprises the following steps:

7. The method according to any one of claims 1-6, further comprising:

8. An advertisement service processing device is applied to an advertisement service processing system, and the advertisement service processing system is communicated with a target delivery system; the target delivery system is a media platform for advertisement delivery; the device comprises:

9. An electronic device comprising a processor and a memory, wherein,

a memory for storing a computer program;

a processor for implementing the method steps of any of claims 1-7 when executing a program stored on a memory.

10. A computer-readable storage medium, characterized in that a computer program is stored in the computer-readable storage medium, which computer program, when being executed by a processor, carries out the method steps of any one of claims 1 to 7.