CN113034202A - Advertisement exposure control method and device - Google Patents
Advertisement exposure control method and device Download PDFInfo
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- CN113034202A CN113034202A CN202110416671.6A CN202110416671A CN113034202A CN 113034202 A CN113034202 A CN 113034202A CN 202110416671 A CN202110416671 A CN 202110416671A CN 113034202 A CN113034202 A CN 113034202A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
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Abstract
The invention discloses a method and a device for controlling advertisement exposure, belonging to the field of advertisement putting; after receiving a plurality of requests for advertising sent by a television, judging whether the current exposure reaches a preset value, if not, not controlling, and responding to all the requests; if the preset value is reached, the current exposure amount is indicated to be about to reach the preset total exposure amount, the request is screened at the moment to obtain a certain proportion of requests, then, the screened requests are only responded, advertisements are put in the television, the advertisement exposure quantity is small at the moment, the advertisement exposure speed is low, the problem that the existing method for controlling the exposure amount is not accurate enough is solved through the method, and the advertisement exposure amount can be timely and accurately controlled to reach the preset total exposure amount.
Description
Technical Field
The invention relates to the field of advertisement putting, in particular to an advertisement exposure control method and device.
Background
After the television is started, the advertisement display is needed, at the moment, the television sends a request to the server, the server receives the advertisement and then returns the advertisement to the television for display (video advertisement, picture advertisement and the like), the television acquires the advertisement and triggers a monitoring exposure address after the advertisement is displayed, and then the filebeat collects exposure logs and pushes the exposure logs to the kafka. When the advertising industry carries out programmed advertising, the advertising exposure amount needs to be controlled, namely, under the condition that the preset exposure amount is reached, the advertising exposure amount is stopped from being released to the television, and the exposure amount needs to be calculated in the exposure amount control process, namely, the exposure amount is calculated in the consumption kafka log. However, the process of collecting exposure data and sending the exposure data to the log and calculating the exposure according to the log needs a certain time, and when the exposure calculated in this way reaches the preset exposure, the server may have released the advertisement again and exceeds the preset exposure. The existing methods of controlling the exposure amount are not accurate enough.
Disclosure of Invention
In order to overcome the defects of the prior art, the invention provides a method and a device for controlling the exposure of advertisements, which aim to solve the problem that the existing method for controlling the exposure is not accurate enough.
The technical scheme adopted by the invention for solving the technical problems is as follows:
on the one hand, the method comprises the following steps of,
an advertisement exposure control method comprises the following steps:
receiving a plurality of requests for advertising sent by a television;
judging whether the current exposure reaches a preset value;
and selecting whether to respond to all the requests according to the judgment result.
Further, the judging whether the current exposure reaches a preset value comprises:
calculating to obtain the current exposure when the request is received;
and judging whether the current exposure reaches a preset value.
Further, the calculating the current exposure amount at the time of receiving the request includes:
acquiring an exposure log generated by a television by using filebeat;
pushing the collected exposure log into kafka;
calculating the exposure according to the data in the kafka.
Further, said calculating an exposure from data within said kafka includes: and (4) consuming the log information of the kafka by adopting a multithread program, and calculating the exposure.
Further, the selecting whether to respond to all the requests according to the judgment result includes:
and when the current exposure does not reach the preset value, responding to all requests.
Further, the selecting whether to respond to all the requests according to the judgment result includes:
when the current exposure reaches a preset value, screening a request of a preset proportion;
and responding to the request obtained by screening.
Further, the request for screening the preset proportion includes:
acquiring the address and the brand of the television;
and screening according to the address and the brand according to a preset priority.
Further, the preset proportion is 10% -20%.
Further, the preset value is 80% of the preset total exposure.
On the other hand, in the case of a liquid,
an advertisement exposure amount control apparatus comprising:
the request receiving module is used for receiving a plurality of requests for releasing advertisements sent by a television;
the exposure judging module is used for judging whether the current exposure reaches a preset value;
and the request response module is used for selecting whether to respond to all the requests according to the judgment result.
This application adopts above technical scheme, possesses following beneficial effect at least:
the technical scheme of the application provides a method and a device for controlling advertisement exposure, which are characterized in that after a plurality of requests for advertisement putting sent by a television are received, whether the current exposure reaches a preset value is judged, if not, control is not carried out, and all requests are responded; if the preset value is reached, the current exposure amount is indicated to be about to reach the preset total exposure amount, the request is screened at the moment to obtain a certain proportion of requests, then, the screened requests are only responded, advertisements are put in the television, the advertisement exposure quantity is small at the moment, the advertisement exposure speed is low, the problem that the existing method for controlling the exposure amount is not accurate enough is solved through the method, and the advertisement exposure amount can be timely and accurately controlled to reach the preset total exposure amount.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present application, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a flowchart of an advertisement exposure control method according to an embodiment of the present invention;
FIG. 2 is a flowchart of a specific advertisement exposure control method according to an embodiment of the present invention;
fig. 3 is a block diagram of an advertisement exposure control apparatus according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the following detailed description of the technical solutions of the present invention is provided with reference to the accompanying drawings and examples. It is to be understood that the embodiments described are only a few embodiments of the present application and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the examples given herein without making any creative effort, shall fall within the protection scope of the present application.
Referring to fig. 1, an embodiment of the present invention provides a method for controlling exposure of an advertisement, including the following steps:
receiving a plurality of requests for advertising sent by a television;
judging whether the current exposure reaches a preset value;
and selecting whether to respond to all the requests according to the judgment result.
As a supplementary explanation to the above-described embodiment, the judging whether the current exposure amount reaches the preset value includes: calculating to obtain the current exposure when the request is received; and judging whether the current exposure reaches a preset value. Optionally, the preset value is 80% of the preset total exposure. The preset total exposure is the total number of times the advertiser intends to expose.
Wherein the calculating the current exposure when the request is received comprises: acquiring an exposure log generated by a television by using filebeat; pushing the collected exposure log into kafka; the exposure was calculated from the data in kafka. Specifically, the log information of kafka is consumed by the multithread program, and the exposure amount is calculated.
As an optional implementation manner of the embodiment of the present invention, selecting whether to respond to all requests according to the determination result includes: and when the current exposure does not reach the preset value, responding to all requests.
As another optional implementation manner of the embodiment of the present invention, selecting whether to respond to all requests according to the determination result includes: when the current exposure reaches a preset value, screening a request of a preset proportion; and responding to the request obtained by screening.
Wherein, the request for screening the preset proportion comprises: acquiring the address and the brand of the television; and screening according to the preset priority and the address and the brand. Exemplary, filtering by region, brand: firstly, first-line cities such as Beijing, Shanghai and the like are filtered out from all requests according to regions and priority; and then, brand screening is carried out, and brands with the highest rank are screened from the television brands, so that the accuracy and the stability of screening quantity are ensured.
The advertisement exposure control method provided by the embodiment of the invention judges whether the current exposure reaches the preset value or not after receiving a plurality of requests for advertisement putting sent by a television, if not, the control is not carried out, and all requests are responded; if the preset value is reached, the current exposure amount is indicated to be about to reach the preset total exposure amount, the request is screened at the moment to obtain a certain proportion of requests, then, the screened requests are only responded, advertisements are put in the television, the advertisement exposure quantity is small at the moment, the advertisement exposure speed is low, the problem that the existing method for controlling the exposure amount is not accurate enough is solved through the method, and the advertisement exposure amount can be timely and accurately controlled to reach the preset total exposure amount
To explain the technical scheme of the invention more specifically, as shown in fig. 2, after the television terminal acquires and displays the advertisement, the monitoring of the exposure address is triggered, the server acquires the generated exposure log by using filebeat, and pushes the exposure log to kafka, and then the exposure amount is calculated by consuming the log information of kafka through a multithreading program;
when the calculated exposure does not reach 80% of the total exposure, the advertisement is placed in response to the request normally, i.e., in response to the entire request. When the calculated exposure reaches 80% of the total exposure, 10% -20% of requests are screened out from the requests to respond, namely, advertisements are put in, the advertisement exposure speed is slowed down, so that the program can run more quickly, and accurate control can be carried out.
In one embodiment, the present invention further provides an advertisement exposure amount control apparatus, as shown in fig. 3, including:
a request receiving module 31, configured to receive multiple requests for advertisement delivery sent by a television;
an exposure amount judging module 32, which is used for judging whether the current exposure amount reaches a preset value; specifically, the exposure amount judgment module calculates to obtain the current exposure amount when the request is received; and judging whether the current exposure reaches a preset value. Wherein the calculating the current exposure when the request is received comprises: acquiring an exposure log generated by a television by using filebeat; pushing the collected exposure log into kafka; the exposure is calculated from the data in kafka, and further, the exposure is calculated by consuming the log information of kafka using a multithread program.
And a request response module 33, configured to select whether to respond to all the requests according to the determination result. Specifically, when the current exposure does not reach the preset value, the request response module responds to all requests. When the current exposure reaches a preset value, a request response module screens a request with a preset proportion; and responding to the request obtained by screening. Wherein, the request for screening the preset proportion comprises: acquiring the address and the brand of the television; and screening according to the preset priority and the address and the brand.
As a preferred implementation manner of the embodiment of the present invention, the preset ratio is 10% to 20%. The preset value is 80% of the preset total exposure.
According to the advertisement exposure control device provided by the embodiment of the invention, a request receiving module receives a plurality of requests for releasing advertisements, which are sent by a television; the exposure judging module judges whether the current exposure reaches a preset value; and the request response module selects whether to respond to all the requests according to the judgment result. And when the current exposure does not reach the preset value, the request response module responds to all requests. When the current exposure reaches the preset value, the request response module responds to a part of requests, and the exposure is slowly increased due to the fact that the number of the released advertisements is small, and the exposure can be accurately controlled in time to reach the preset total exposure.
It is understood that the same or similar parts in the above embodiments may be mutually referred to, and the same or similar parts in other embodiments may be referred to for the content which is not described in detail in some embodiments.
It should be noted that, in the description of the present application, the terms "first", "second", etc. are used for descriptive purposes only and are not to be construed as indicating or implying relative importance. Further, in the description of the present application, the meaning of "a plurality" means at least two unless otherwise specified.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and the scope of the preferred embodiments of the present application includes other implementations in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present application.
It should be understood that portions of the present application may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments.
In addition, functional units in the embodiments of the present application may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc.
In the description herein, reference to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the application. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
Although embodiments of the present application have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present application, and that variations, modifications, substitutions and alterations may be made to the above embodiments by those of ordinary skill in the art within the scope of the present application.
Claims (10)
1. An advertisement exposure control method is characterized by comprising the following steps:
receiving a plurality of requests for advertising sent by a television;
judging whether the current exposure reaches a preset value;
and selecting whether to respond to all the requests according to the judgment result.
2. The method of claim 1, wherein: the step of judging whether the current exposure reaches a preset value comprises the following steps:
calculating to obtain the current exposure when the request is received;
and judging whether the current exposure reaches a preset value.
3. The method of claim 2, wherein: the calculating the current exposure when the request is received comprises:
acquiring an exposure log generated by a television by using filebeat;
pushing the collected exposure log into kafka;
calculating the exposure according to the data in the kafka.
4. The method of claim 3, wherein: the calculating the exposure according to the data in the kafka comprises: and (4) consuming the log information of the kafka by adopting a multithread program, and calculating the exposure.
5. The method of claim 1, wherein: the selecting whether to respond to all the requests according to the judgment result comprises:
and when the current exposure does not reach the preset value, responding to all requests.
6. The method of claim 1, wherein: the selecting whether to respond to all the requests according to the judgment result comprises:
when the current exposure reaches a preset value, screening a request of a preset proportion;
and responding to the request obtained by screening.
7. The method of claim 6, wherein: the request for screening the preset proportion comprises the following steps:
acquiring the address and the brand of the television;
and screening according to the address and the brand according to a preset priority.
8. The method of claim 7, wherein: the preset proportion is 10% -20%.
9. The method according to any one of claims 1 to 8, wherein: the preset value is 80% of the preset total exposure.
10. An advertisement exposure amount control device, comprising:
the request receiving module is used for receiving a plurality of requests for releasing advertisements sent by a television;
the exposure judging module is used for judging whether the current exposure reaches a preset value;
and the request response module is used for selecting whether to respond to all the requests according to the judgment result.
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| Application Number | Priority Date | Filing Date | Title |
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| CN202110416671.6A CN113034202A (en) | 2021-04-19 | 2021-04-19 | Advertisement exposure control method and device |
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| CN202110416671.6A CN113034202A (en) | 2021-04-19 | 2021-04-19 | Advertisement exposure control method and device |
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| CN113034202A true CN113034202A (en) | 2021-06-25 |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN114066532A (en) * | 2021-11-29 | 2022-02-18 | 聚好看科技股份有限公司 | Server and advertisement putting quantity control method |
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