CN112988299A

CN112988299A - Display method, device, terminal and storage medium of recommendation information

Info

Publication number: CN112988299A
Application number: CN202110272429.6A
Authority: CN
Inventors: 江舰; 郑啟发; 申敏
Original assignee: Guangzhou Fanxing Huyu IT Co Ltd
Current assignee: Guangzhou Fanxing Huyu IT Co Ltd
Priority date: 2021-03-12
Filing date: 2021-03-12
Publication date: 2021-06-18

Abstract

The application discloses a display method, a display device, a terminal and a storage medium of recommendation information, belonging to the technical field of terminals, wherein the method comprises the following steps: displaying a program loading interface of the application program, wherein the program loading interface comprises live broadcast recommendation information corresponding to a target live broadcast room in the application program; responding to the target condition, and displaying a program content interface of the application program, wherein the program content interface comprises a live broadcast function control; and controlling target recommendation information in the live broadcast recommendation information, and transferring to a display area corresponding to the live broadcast function control for display. According to the method and the device, after the application program actually displays the program content interface, the live broadcast recommendation information of the target live broadcast room displayed in the interval process is transferred to the display area corresponding to the live broadcast function control in the program content interface to be displayed, the connection between the display picture of the interval process and the program content interface is smoothed, the interface connection mode is enriched, and the interface display effect is improved.

Description

Display method, device, terminal and storage medium of recommendation information

Technical Field

The embodiment of the application relates to the technical field of terminals, in particular to a method and a device for displaying recommended information, a terminal and a storage medium.

Background

When an application is started, a user usually needs to wait for a period of time before formally using the application because the application resources need to be loaded.

To alleviate the user's anxiety during this waiting period, the developer has designed the application's program loading interface accordingly for the user to view and use. The display content of a common program loading interface includes program promotion information and business promotion information. The program promotion information refers to promotion information for the application itself, for example, a name of the application, a Slogan (Slogan) of the application, and a Logo (Logo) of the application. The commercial promotion information is promotion information for content cooperating with the application, for example, a picture of a brand product cooperating with the application, a link of the brand product cooperating with the application, a report of current news cooperating with the application, and a link of an education course cooperating with the application.

However, the program promotion information content is fixed and monotonous in form, and anxiety of the user cannot be effectively relieved; although the commercial promotion information is rich in content and variable in form, the user often has a conflict psychology due to the commercial promotion property, and further the user utilization rate of the application program is greatly reduced.

Disclosure of Invention

The embodiment of the application provides a display method, a display device, a display terminal and a storage medium of recommendation information, which can be used for improving the user utilization rate of an application program. The technical scheme is as follows:

in one aspect, an embodiment of the present application provides a method for displaying recommendation information, where the method includes:

displaying a program loading interface of an application program, wherein the program loading interface comprises live broadcast recommendation information corresponding to a target live broadcast room in the application program;

responding to a target condition, displaying a program content interface of the application program, wherein the program content interface comprises a live function control, and the live function control is used for triggering and displaying content related to a live function provided by the application program;

and controlling target recommendation information in the live broadcast recommendation information, and transferring to a display area corresponding to the live broadcast function control for display, wherein the target recommendation information is displayed through at least one element in the live broadcast recommendation information.

On the other hand, an embodiment of the present application provides a method for displaying recommendation information, where the method includes:

and responding to a touch signal aiming at the live broadcast function control, and displaying a live broadcast room selection interface, wherein the live broadcast room selection interface comprises options corresponding to at least one live broadcast room respectively, and the at least one live broadcast room comprises the target live broadcast room.

In another aspect, an embodiment of the present application provides a device for displaying recommended information, where the device includes:

the system comprises a loading interface display module, a live broadcasting recommendation module and a live broadcasting recommendation module, wherein the loading interface display module is used for displaying a program loading interface of an application program, and the program loading interface comprises live broadcasting recommendation information corresponding to a target live broadcasting room in the application program;

the content interface display module is used for responding to a target condition and displaying a program content interface of the application program, wherein the program content interface comprises a live function control, and the live function control is used for triggering and displaying content related to a live function provided by the application program;

and the recommendation information transfer module is used for controlling target recommendation information in the live recommendation information to be transferred to a display area corresponding to the live function control for display, wherein the target recommendation information is displayed through at least one element in the live recommendation information.

In another aspect, an embodiment of the present application provides a device for displaying recommendation information, where the device includes:

and the selection interface display module is used for responding to a touch signal aiming at the live broadcast function control and displaying a live broadcast room selection interface, the live broadcast room selection interface comprises options corresponding to at least one live broadcast room respectively, and the at least one live broadcast room comprises the target live broadcast room.

In a further aspect, an embodiment of the present application provides a terminal, where the terminal includes a processor and a memory, where the memory stores a computer program, and the computer program is loaded and executed by the processor to implement the method for displaying recommended information as described above.

In a further aspect, the present application provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the method for displaying recommendation information as described above.

In a further aspect, the present application provides a computer program product, which when running on a terminal, causes the terminal to execute the above method for displaying recommended information.

The technical scheme provided by the embodiment of the application can have the following beneficial effects:

through starting the interval process to actually displaying the program content interface at the application program, live broadcast recommendation information of a target live broadcast room in the application program is displayed, the purposes of popularization and introduction of live broadcast functions in the application program by utilizing the interval process are achieved, conflict psychology caused by commercial popularization and the like to users is avoided, user anxiety in the interval process can be effectively relieved, and the user utilization rate of the application program can be favorably improved in the past. In addition, in the embodiment of the application, after the application program actually displays the program content interface, live broadcast recommendation information of the target live broadcast room displayed in the interval process is transferred to the display area corresponding to the live broadcast function control in the program content interface to be displayed, so that the connection between the display picture in the interval process and the program content interface is smoothed, the interface connection mode is enriched, and the interface display effect is improved. In addition, according to the technical scheme provided by the embodiment of the application, after the live broadcast function control in the user touch program content interface enters the live broadcast room selection interface, the target live broadcast room recommended to the user account in the program loading interface is preferentially displayed, so that the target live broadcast room is linked with the target live broadcast room recommended when the application program is started, the target live broadcast room recommended to the user account by the application program initially is highlighted, and a better live broadcast room recommendation effect is achieved.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.

Fig. 1 is a schematic diagram of a live room recommendation system provided by an embodiment of the present application;

FIG. 2 is a flowchart of a method for displaying recommended information according to an embodiment of the present application;

FIG. 3 is a diagram illustrating a method for displaying recommended information according to an embodiment of the present application;

FIG. 4 is a diagram illustrating a migration process of target recommendation information provided in one embodiment of the present application;

fig. 5 is a flowchart of a display method of recommendation information according to another embodiment of the present application;

FIG. 6 is a schematic diagram of a live room selection interface provided by one embodiment of the present application;

fig. 7 is a block diagram of a display device for recommendation information according to an embodiment of the present application;

fig. 8 is a block diagram of a display device for recommendation information according to another embodiment of the present application;

fig. 9 is a block diagram of a display device for recommendation information according to another embodiment of the present application;

fig. 10 is a block diagram of a terminal according to an embodiment of the present application.

Detailed Description

To make the objects, technical solutions and advantages of the present application more clear, embodiments of the present application will be described in further detail below with reference to the accompanying drawings.

Referring to fig. 1, a schematic diagram of a live room recommendation system according to an embodiment of the present application is shown. The live room recommendation system may include: a terminal 10 and a server 20.

The terminal 10 may be an electronic device such as a mobile phone, a tablet Computer, a game console, an electronic book reader, a multimedia playing device, a wearable device, a PC (Personal Computer), and the like. As shown in fig. 1, in the embodiment of the present application, a client 30 of an application program is installed in a terminal 10, and the application program has a live broadcast function. The type of the application program is not limited in the embodiment of the present application, and optionally, the application program includes a music playing application program, a live broadcast application program, a shopping application program, a social contact application program, a video playing application program, a teleconference application program, an education application program, a game application program, a food application program, a travel application program, and the like. The user can realize the purposes of watching live broadcast, recording live broadcast, releasing live broadcast and the like through the live broadcast function provided by the application program.

The server 20 provides background services for clients 30 of applications installed in the terminal 10. Illustratively, the server 20 may be a backend server of the client 30 of the application. The server 20 may be a server, a server cluster composed of a plurality of servers, or a cloud computing center. Optionally, as shown in fig. 1, the server 20 and the terminal 10 communicate with each other through a network, and optionally, the network may be a wired network or a wireless network.

In one example, a user creates a live room through the client 30 of the application, and the client 30 of the application sends live room-related information to the server 20, and the server 20 is configured to store the live room-related information created in the client 30 of the application by the user. In another example, the user views live content of a live room through the client 30 of the application, the server 20 is configured to send the live content of the live room that the user desires to view to the client 30 of the application, and the client 30 of the application plays the live content of the live room.

Referring to fig. 2, a flowchart of a display method of recommendation information according to an embodiment of the present application is shown. The method can be applied to the live broadcast room recommendation system, such as the client 30 of the application program. The method can comprise at least part of the steps (steps 210-230).

And 210, displaying a program loading interface of the application program, wherein the program loading interface comprises live broadcast recommendation information corresponding to a target live broadcast room in the application program.

The application program has a live broadcast function. In this application embodiment, the live broadcast function includes the function of playing the live broadcast content of the live broadcast room, optionally, the live broadcast function further includes: creating a live broadcast room, uploading live broadcast content of the live broadcast room, recording live broadcast content of the live broadcast room, interacting in the live broadcast room and the like. In one example, the application may be a live-only application, such as a live application; or an application with a live broadcast function, such as a music playing application, a video playing application, a shopping application, a social contact application, a travel application, a food application, an information application, and the like, may be provided, and the type of the application is not limited in the embodiment of the present application.

When the application program is started, as some program resources need to be loaded, the client can display the program loading interface of the application program in the process of loading the program resources by the application program. In the embodiment of the application, the program loading interface can realize transition from the start of the application program to the start of the display of the program content interface of the application program by the client. It should be understood that the program loading interface may refer to any one of interfaces between the application program starting to the client starting to display the program content interface of the application program, for example, an interface for displaying the promotion information of the application program itself, an interface for displaying the content promotion information cooperating with the application program, and the like. In some possible implementations, the "program load interface" may also be referred to as a "program launch interface," or may be referred to as a "splash screen interface. In practical applications, the name of the "program loading interface" may be changed, and for convenience of description, the interface between the application program starting to start starting to display the program content interface of the application program by the client is collectively referred to as the "program loading interface".

In the embodiment of the application, the program loading interface of the application program comprises live broadcast recommendation information corresponding to a target live broadcast room in the application program. The application program comprises at least one live broadcast room, wherein different live broadcast rooms can be created by different user accounts, namely, one user account creates one live broadcast room; alternatively, different live rooms may be created by the same user account, that is, one user account creates multiple live rooms. The target live broadcast room in the application program is the live broadcast room of the user account which is recommended to the client side by the client side of the application program in the at least one live broadcast room.

The embodiment of the application does not limit the specific determination mode of the target live broadcast room. In one example, the target live room is a live room randomly determined from the at least one live room. In another example, the target live broadcast room is a live broadcast room determined based on live broadcast data corresponding to at least one live broadcast room, and optionally, the client determines the target live broadcast room based on live broadcast watching people number, live broadcast interaction heat, live broadcast subject and the like respectively corresponding to the at least one live broadcast room, for example, the live broadcast room with the largest live broadcast watching people number is determined as the target live broadcast room. In another example, the target live broadcast room is a live broadcast room determined based on a user profile of a user account logged in the client, and for description, refer to the following embodiments, which are not repeated herein.

In one example, the step 210 includes: acquiring a user portrait of a user account; determining a target live broadcast room and live broadcast recommendation information of the target live broadcast room based on the user portrait; and displaying a program loading interface of the application program based on the live broadcasting recommendation information.

The user representation is used to indicate a user account's historical viewing preferences of the live broadcast room, the user account being a user account logged into a client of the application. The embodiment of the present application is not limited to the specific content of the user representation, and in one example, the user representation includes at least one of the following: the number of times that the user account historically watches the live broadcast room, the type of the user account historically watches the live broadcast room, the anchor user account respectively corresponding to the user account historically watching the live broadcast room, the duration of the user account historically watching the live broadcast room, the interactive data of the user account historically watching the live broadcast room, and the like.

Through the user portrait of the user account, the client can determine the target live broadcast room. Optionally, the client may determine a target live broadcast room directly from the at least one live broadcast room, such as determining a live broadcast room matching the user representation in the at least one live broadcast room as the target live broadcast room; the user representation may also be sent to a server of the application, the server of the application determining a target live broadcast from the at least one live broadcast, and the server of the application returning the target live broadcast to the client.

While determining the target live broadcast room, or after determining the target live broadcast room, the client may also determine live broadcast recommendation information of the target live broadcast room. Optionally, the client may directly determine live broadcast recommendation information of the target live broadcast room; the live recommendation information of the target live broadcast room can also be pulled from the server of the application program. And the live broadcasting recommendation information of the target live broadcasting room is used for identifying the target live broadcasting room. In the embodiment of the present application, an element of the live recommendation information (or referred to as "type of content of the live recommendation information") is not limited, and optionally, the element of the live recommendation information includes at least one of the following: text, pictures, video, motion pictures, image frames, etc. The embodiment of the application does not limit the specific content of the live broadcast recommendation information of the target live broadcast room, and optionally, the live broadcast recommendation information of the target live broadcast room includes at least one of the following items: the system comprises a live broadcast room cover of a target live broadcast room, an anchor user account of the target live broadcast room, an anchor user head portrait of the target live broadcast room, a live broadcast room theme of the target live broadcast room, a live broadcast room type of the target live broadcast room, a preview video of the target live broadcast room, a multi-frame image of the target live broadcast room, abstract information of the target live broadcast room and the like.

In order to make the recommendation of the live broadcast room fit the user's needs, and avoid the recommendation of the live broadcast room from causing unnecessary disturbance to the user, in an example, the above live broadcast recommendation information based on the user portrait, which determines the target live broadcast room and the target live broadcast room, includes: and under the condition that the user portrait meets the recommendation condition, determining a target live broadcast room and live broadcast recommendation information based on the user portrait. The recommendation condition comprises a quantity threshold value, and when the number of times is larger than or equal to the quantity threshold value, the user portrait meets the recommendation condition, namely the user account is determined to be preferred to watch the live broadcast room. Under the condition that the user portrait does not meet the recommendation condition, if the number of times that the user account history enters the live broadcast room through the program loading interface is smaller than the quantity threshold value or even zero, the client of the application program can recommend other contents except the live broadcast room to the user account, such as function recommendation for the application program itself, content recommendation for cooperation with the application program, and the like, which is not limited in the embodiment of the application.

In view of providing more operable space for the user, facilitating the user to quickly enter the live room, and the like, in one example, the program loading interface further comprises a live opening control; based on this, after the step 210, the method further includes: and responding to the touch signal aiming at the live broadcast starting control, and displaying a live broadcast content interface of the target live broadcast room.

Through the live broadcast starting control in the program loading interface, the user account can enter a target live broadcast room recommended in the program loading interface by one key, and the client displays a live broadcast content interface of the target live broadcast room so that the user can watch live broadcast content of the target live broadcast room conveniently. The embodiment of the application is not limited to the specific implementation of the live broadcast opening control, and optionally, the live broadcast opening control comprises an independent button, a slider and the like; or the live broadcast opening control is fused with the live broadcast recommendation information. For example, the live broadcast opening control is fused into a live broadcast room cover in the live broadcast recommendation information, so that a user can trigger a client of the application program to display a live broadcast content interface of a target live broadcast room by touching the live broadcast room cover.

And step 220, responding to the target condition, and displaying a program content interface of the application program, wherein the program content interface comprises a live function control.

The program content interface of the application program is used for showing the program content of the application program, and is a user interface displayed after the program loading interface of the application program. Optionally, the client of the application cancels the display of the program loading interface and displays the program content interface; or the client of the application program displays the program content interface on the upper layer of the program loading interface. The embodiment of the present application does not limit the specific display content of the program content interface, and in one example, the program content interface includes at least one of the following: the system comprises function controls corresponding to various functions provided by the application program, recommended content corresponding to core functions provided by the application program, content information newly added by the application program and the like.

As can be seen from the above description, the application program described in this embodiment of the present application has a live function, and therefore, a program content interface of the application program includes a live function control, where the live function control is used to trigger and display content related to the live function provided by the application program. The display position, the specific type and the like of the live-cast function control are not limited in the embodiment of the application. Optionally, the live function control is displayed at any one of the lower edge, the upper edge, the left edge, the right edge, the center, and the like of the program content interface. Optionally, the live function control is located in the program content interface; or the live function control is positioned at the upper layer of the program content interface. Optionally, the live functionality controls include buttons, sliders, and the like.

In the embodiment of the application, in response to the target condition, the client of the application displays a program content interface. The embodiment of the present application does not limit the specific content of the target condition. In one example, the target condition includes that the display duration of the program loading interface reaches a preset display duration, so that the client of the application program displays the program content interface in response to the display duration of the program loading interface reaching the preset display duration. In another example, a cancel display control is included in the program loading interface, the cancel display control is used for canceling display of the program loading interface, and the target condition includes that a touch signal for the cancel display control is received, so that the client of the application program displays the program content interface in response to the touch signal for the cancel display control in the program loading interface. In yet another example, the target condition includes receiving a target instruction, such that in response to receiving the target instruction, a client of the application displays a program content interface. Optionally, the target instruction comprises at least one of: voice commands, input gestures, AI (Artificial Intelligence) gestures, etc.

And step 230, controlling the target recommendation information in the live broadcast recommendation information, and transferring to a display area corresponding to the live broadcast function control for display.

In order to smooth the change of the display effect of the live broadcast recommendation information, improve the display effect of the program content interface, and the like, in the conversion process from the program loading interface to the program content interface, the client of the application program further controls the target recommendation information in the live broadcast recommendation information to be transferred to the display area corresponding to the live broadcast function control for display. The target recommendation information is displayed through at least one element in the live recommendation information. Please refer to the above embodiments for an introduction description of elements related to live recommendation information, which is not described herein again.

In one example, compared with characters, pictures are more vivid and can improve the interface display effect, so that the target recommendation information in the embodiment of the application can be displayed through picture elements in live recommendation information. It should be understood that this does not constitute a limitation to the technical solution of the present application, and those skilled in the art will easily understand other technical solutions after understanding the technical solution of the present application, for example, the target recommendation information may also be displayed through a text element in the live recommendation information, or displayed through a video element in the live recommendation information, or displayed through a picture element and a text element in the live recommendation information, which all shall fall within the protection scope of the present application.

The content of the target recommendation information is not limited in the embodiment of the application. Taking the example that the target recommendation information is displayed through the picture element in the live recommendation information, optionally, the target recommendation information includes at least one of the following items: the method comprises the steps of a live broadcast room cover of a target live broadcast room, a main broadcast user head portrait of the target live broadcast room, a current live broadcast picture of the target live broadcast room and the like. Taking the target recommendation information displayed through the text elements in the live recommendation information as an example, optionally, the target recommendation information includes at least one of the following: the anchor user name of the target live broadcast room, the live broadcast room profile of the target live broadcast room, the abstract information of the target live broadcast room and the like. Taking an example that the target recommendation information is displayed in a video form or an image form in the live recommendation information, optionally, the target recommendation information includes at least one of the following: preview video of the target live broadcast room and multi-frame images of the target live broadcast room. Taking an example that the target recommendation information is displayed in a picture form and a text form in the live recommendation information, optionally, the target recommendation information includes at least one of the following items: the cover of the live broadcast room of the target live broadcast room and the summary information of the target live broadcast room.

The external attribute of the target recommendation information in the program loading interface and the external attribute of the display area corresponding to the live function control may not be compatible. For example, the size of the target recommendation information in the program loading interface is larger than the size of the display area corresponding to the live function control, so that the client of the application program needs to process the extrinsic attribute of the target recommendation information to adapt to the display area corresponding to the live function control.

The processing time of the target recommendation information is not limited in the embodiment of the application, and optionally, the client of the application processes the extrinsic attribute of the target recommendation information before/after/during the process of transferring the target recommendation information to the display area corresponding to the live function control. The method for processing the target recommendation information is not limited, and optionally, a client of the application program selects the target recommendation information from the live recommendation information first and then processes the extrinsic attribute of the target recommendation information; or the client of the application program directly processes the overall external attribute of the live broadcast recommendation information and cuts the live broadcast recommendation information to obtain processed target recommendation information; or the client of the application program firstly processes the external attribute of the whole live recommendation information, extracts the target recommendation information in the process, and then continuously processes the external attribute of the target recommendation information, and the like. For other introduction descriptions related to the transfer of the control target recommendation information to the display area corresponding to the live function control, please refer to the following method embodiments, which are not repeated herein.

In order to prompt the transfer of the target recommendation information of the user and inform the user of the opening mode of the live content corresponding to the target recommendation information, in an example, after the step 230, the method further includes: and displaying function prompt information according to a preset display mode, wherein the function prompt information is used for prompting the function of the live function control. The embodiment of the application does not limit the specific content of the preset display mode, and optionally, the preset display mode includes displaying directly at the preset display position from no display to display; or, the method comprises the steps of displaying from the absence to the presence of the edge of a program content interface, and transferring to a preset display position; or, gradually displaying the live function control at a preset display position from none to clear for a preset time length, that is, gradually displaying the live function control at the preset display position (for example, a display area corresponding to the live function control) for a preset time length (for example, 0.3 second). Optionally, after the display duration of the function prompt information reaches the preset threshold, the client may cancel displaying the function prompt information, and the client may also cancel displaying the target recommendation information displayed in the display area corresponding to the live function control at the same time.

For example, please refer to fig. 3, which illustrates a schematic diagram of a display method of recommendation information according to an embodiment of the present application. As shown in fig. 3(a), the program loading interface 310 includes live recommendation information of the target live broadcast room, where the live recommendation information includes a live broadcast room cover page 320 of the target live broadcast room, an anchor user avatar 322, an anchor user name 324, a live broadcast room name 326, a live broadcast room introduction 328, and the like. As shown in fig. 3(a), the program loading interface 310 further includes a live broadcast start control 330, and a user touches the live broadcast start control 330 to trigger the client to display a live broadcast content interface of the target live broadcast room. As shown in fig. 3(a), the program loading interface 310 further includes a display canceling control 340, and the user touches the display canceling control 340 or the display duration of the program loading interface 310 reaches a preset display duration, which may trigger the client to display the program content interface 350 of the application program. As shown in fig. 3(b), the program content interface 350 includes a live function control 360, and as shown in fig. 3(a) to 3(b), the client gradually transfers the live-broadcast cover page 320 in the live-broadcast recommendation information to the display area corresponding to the live function control 360 for display. As shown in fig. 3(c), after the client transfers the live-feed cover page 320 to the display area corresponding to the live-feed function control 360 for display, the function prompt message 370 may be further faded in the program content interface 350 in 0.3 seconds.

To sum up, the technical scheme that this application embodiment provided, through the interval process that starts to actually show the procedure content interface at application, the live recommendation information of target live broadcast room in the display application had both reached and utilized interval process to the purpose of live broadcast function's popularization and introduction in the application, also avoided conflict psychology that commercial promotion etc. caused to the user, can effectively alleviate the user anxiety of interval process, in the long run, will help promoting application's user rate of utilization. In addition, in the embodiment of the application, after the application program actually displays the program content interface, live broadcast recommendation information of the target live broadcast room displayed in the interval process is transferred to the display area corresponding to the live broadcast function control in the program content interface to be displayed, so that the connection between the display picture in the interval process and the program content interface is smoothed, the interface connection mode is enriched, and the interface display effect is improved.

In addition, according to the technical scheme provided by the embodiment of the application, the target live broadcast room recommended for the user account in the interval process is determined through the user portrait based on the user account, so that the recommendation of the target live broadcast room is ensured to be matched with the preference of the user account for watching the live broadcast room historically, and the live broadcast room is recommended for the user account in a distinguishing and targeted manner. In addition, the technical scheme that this application embodiment provided still shows the live broadcast and opens the controlling part when the live broadcast recommendation information of interval process display target live broadcast room to the user opens the controlling part through the touch-control live broadcast and key gets into the target live broadcast room and watches live broadcast content, and the user of being convenient for gets into the live broadcast room fast, has promoted human-computer interaction experience.

Next, in an exemplary embodiment, the client-side control target recommendation information of the application program is described and explained, and the client-side control target recommendation information is shifted to the display area corresponding to the live function control for display.

In one example, step 230 includes at least some of the following steps (steps 232-234).

And step 232, converting the extrinsic attributes of the target recommendation information to obtain the processed recommendation information.

The extrinsic property of the target recommendation information refers to a property of an extrinsic expression of the target recommendation information, which does not affect the content to be expressed by the nature of the target recommendation information. The specific content of the extrinsic attribute of the target recommendation information is not limited in the embodiments of the present application, and in one example, the extrinsic attribute of the target recommendation information includes at least one of the following: the size of the target recommendation information, the position of the target recommendation information, the shape of the target recommendation information and the character font in the target recommendation information. And the client of the application program converts the external attribute of the target recommendation information to obtain the processed recommendation information so as to ensure that the processed recommendation information is matched with the display area corresponding to the live function control. The conversion method is not limited in the embodiment of the present application, and optionally, the step 232 includes at least one of the following steps.

(1) And reducing the size of the extrinsic attribute of the target recommendation information to the target size.

The target size may be a predetermined uniform size, for example, the target size is 3.6 cm long and 2.7 cm wide; alternatively, the target size may be a preset reduction ratio, for example, the target size is 40% of the original size of the target recommendation information; alternatively, the target size may be a size determined in real time in combination with the original size of the target recommendation information, for example, if the original size of the target recommendation information satisfies a certain condition, the target size is determined to be 40% of the original size.

(2) And transferring the position in the external attribute of the target recommendation information to the target position.

The target position may be a certain position preset in the program content interface, for example, the target position is a central position of the program content interface; alternatively, the target position may be a position determined in real time in combination with a position of the display area corresponding to the live function control, for example, the target position may be a position of the display area corresponding to the live function control, or the target position may be aligned with a position of the display area corresponding to the live function control, for example, a center point of the target position and a center point of the position of the display area corresponding to the live function control are located on the same vertical line/horizontal line.

(3) And cutting the shape in the external attribute of the target recommendation information to the target shape.

The target shape may be a shape set uniformly in advance, for example, the target size is set uniformly in a shape such as a square; alternatively, the target shape is a shape set in association with the content of the target recommendation information, for example, the target shape is a circle when the content of the target recommendation information mainly includes a human face, and the target shape is a square when the content of the target recommendation information mainly includes a landscape; alternatively, the target shape is a shape set in accordance with the shape of the display area corresponding to the live function control, and for example, the target shape is the same as the shape of the display area corresponding to the live function control.

It should be noted that, when the conversion processing includes a plurality of processing manners, the order of execution of the plurality of processing manners is not limited in the embodiment of the present application. For example, when the conversion treatment includes the above steps (1), (2) and (3), the conversion treatment may be performed in the order of the above steps (3), (2) and (1), the conversion treatment may be performed in the order of the above steps (2), (1) and (3), or the like. It should be appreciated that any order of execution consistent with logic is intended to fall within the scope of the present application.

And step 234, controlling the processed recommendation information, and transferring to a display area corresponding to the live function control for display.

After the external attribute of the target recommendation information is converted to obtain the processed recommendation information, the client of the application program can further control the processed recommendation information and transfer the processed recommendation information to a display area corresponding to the live function control for display. In an example, the recommendation information after the transfer processing is transferred to a display area corresponding to the live function control by a vertical/horizontal/oblique line of the client, and in practical application, the recommendation information after the transfer processing is determined by combining a position relationship between the recommendation information after the processing and the display area corresponding to the live function control, for example, when the display areas corresponding to the recommendation information after the processing and the live function control are located on the same vertical line, the recommendation information after the processing is vertically transferred to the display area corresponding to the live function control for display.

And aiming at the size relation between the size of the processed recommendation information and the size of the display area corresponding to the live function control, the size of the processed recommendation information needs to be scaled to a certain extent in the transfer process. In one example, the shape of the processed recommendation information is the same as the shape of the display area corresponding to the live function control, and when the size of the processed recommendation information is equal to the size of the display area corresponding to the live function control, the client directly transfers the processed recommendation information; when the size of the processed recommendation information is larger than the size of the display area corresponding to the live function control, the size of the processed recommendation information needs to be continuously reduced in the process of transferring the processed recommendation information by the client; when the size of the processed recommendation information is smaller than the size of the display area corresponding to the live function control, the client needs to continuously enlarge the size of the processed recommendation information in the process of transferring the processed recommendation information.

Taking as an example that the shape of the processed recommendation information is the same as the shape of the display area corresponding to the live function control, and the size of the processed recommendation information is larger than the size of the display area corresponding to the live function control, in an example, the step 234 includes: acquiring transfer duration; determining the real-time size of the processed recommendation information in the transfer process based on the size of the processed recommendation information, the size of a display area corresponding to the live function control and the transfer duration; and controlling the processed recommendation information according to the real-time size, and transferring to a display area corresponding to the live function control for display.

The transfer duration refers to a duration for transferring the processed recommendation information to a display area corresponding to the live function control, and the transfer duration may be a preset duration, for example, the transfer duration is 0.8 second. Based on the size of the processed recommendation information, the size of a display area corresponding to the live function control and the transfer duration, the real-time size of the processed recommendation information at each time point in the transfer process can be determined, the client displays the processed recommendation information at each time point according to the real-time size corresponding to the time point, and the processed recommendation information is controlled to be transferred to the display area corresponding to the live function control for display.

Taking as an example that the shape of the processed recommendation information is the same as the shape of the display area corresponding to the live function control, and the size of the processed recommendation information is larger than the size of the display area corresponding to the live function control, in another example, the step 234 includes: acquiring a transfer distance; determining the real-time size of the processed recommendation information in the transfer process based on the size of the processed recommendation information, the size of a display area corresponding to the live function control and the transfer distance; and controlling the processed recommendation information according to the real-time size, and transferring to a display area corresponding to the live function control for display.

The transfer distance refers to a distance for transferring the processed recommendation information to a display area corresponding to the live function control, and the transfer distance can be determined by combining a position of the processed recommendation information and a position of the display area corresponding to the live function control. Based on the size of the processed recommendation information, the size of a display area corresponding to the live function control and the transfer distance, the real-time size of each position point of the processed recommendation information in the transfer process can be determined, the client displays the processed recommendation information at each position point according to the real-time size corresponding to the position point, and the processed recommendation information is controlled to be transferred to the display area corresponding to the live function control for display.

For example, please refer to fig. 4, which illustrates a schematic diagram of a transfer process of target recommendation information according to an embodiment of the present application. As shown in fig. 4(a), the program loading interface 410 includes live recommendation information of the target live broadcast room, and the live recommendation information includes a live broadcast cover page 420 of the target live broadcast room. As shown in fig. 4(b), when the client displays the program content interface 430 of the application, the live recommendation information is controlled to be reduced to 40% of the original size, and the process may last for 0.4 second. As shown in fig. 4(c), the client then controls the live recommendation information to zoom out and move left to align with the display area corresponding to the live function control 440 in the program content interface 430, which may also last for 0.4 seconds. During this process, the extrinsic properties of the live room cover 420 are constantly changing. As shown in fig. 4(d), the client then cuts out the live cover 420 from the live recommendation information, and cuts the live cover 420 into a circle. During the cropping process, the client may crop at the center point of the live room cover 420. Then, as shown in fig. 4(d) to 4(f), the client controls the cut live broadcasting cover 420 to continuously fall down to the display area corresponding to the live broadcasting function control 440. In addition, the size of the live room cover 420 is also decreasing during the falling of the live room cover 420.

In summary, according to the technical scheme provided by the embodiment of the application, the external attribute of the recommendation information is converted to adapt to the display area corresponding to the live function control, so that a visual obtrusive feeling caused by the transfer of the recommendation information due to the mismatching of the recommendation information and the display area corresponding to the live function control is avoided, the transfer process of the recommendation information is smoothed, and the interface display effect is improved.

Next, another method for displaying recommendation information provided in the embodiments of the present application will be described.

It should be noted that the method for displaying recommendation information shown in the embodiment of fig. 5 may be used in combination with the method for displaying recommendation information shown in the embodiment of fig. 2, for example, step 530 in the embodiment of fig. 5 may be executed after step 220 or step 230 in the embodiment of fig. 2; alternatively, the method for displaying the recommendation information shown in the embodiment of fig. 5 may be used independently of the method for displaying the recommendation information shown in the embodiment of fig. 2. It should be understood that these are all intended to fall within the scope of the present application.

Referring to fig. 5, a flowchart of a display method of recommendation information according to an embodiment of the present application is shown. The method can be applied to the live broadcast room recommendation system, such as the client 30 of the application program. The method can include at least some of the steps (steps 510-530).

And step 510, displaying a program loading interface of the application program, wherein the program loading interface comprises live broadcast recommendation information corresponding to a target live broadcast room in the application program.

For an introduction description of step 510, please refer to the introduction description of step 210 in the embodiment of fig. 2, which is not described herein again.

And step 520, responding to the target condition, and displaying a program content interface of the application program, wherein the program content interface comprises a live function control.

For an introduction description of step 520, please refer to the introduction description of step 220 in the embodiment of fig. 2, which is not repeated herein.

Step 530, responding to a touch signal aiming at the live broadcast function control, and displaying a live broadcast room selection interface, wherein the live broadcast room selection interface comprises options corresponding to at least one live broadcast room respectively, and the at least one live broadcast room comprises a target live broadcast room.

The client side of the application program displays a live broadcast function control in a program content interface. The live broadcast room selection interface comprises at least one option corresponding to each live broadcast room, the form of the option corresponding to the live broadcast room is not limited in the embodiment of the application, and optionally, the option comprises an independent button, a slider, an icon and the like; alternatively, the options may be merged with the introductory content of the live room. For example, the options are fused into a live broadcast room cover of the live broadcast room, so that the user touches the live broadcast room cover of the live broadcast room, and the client can receive a selection instruction for the live broadcast room.

In order to be connected with a target live broadcast room recommended when an application program is started, and achieve a better live broadcast room recommendation effect, at least one live broadcast room included in a live broadcast room selection interface comprises the target live broadcast room recommended in a program loading interface. In order to achieve a better linking effect, optionally, the options corresponding to the target live broadcast room are consistent with the target recommendation information in the live broadcast recommendation information. For an introduction description of the target recommendation information, please refer to the embodiment of fig. 2, which is not described herein again. Illustratively, under the condition that the target recommendation information is displayed through at least one element in the live recommendation information, the option corresponding to the target live broadcast room is also displayed through at least one element in the live recommendation information. For example, the target recommendation information includes a live broadcast room cover of the target live broadcast room, and the option corresponding to the target live broadcast room also includes the live broadcast room cover of the target live broadcast room; for another example, the target recommendation information includes a preview video of the target live broadcast room, and the option corresponding to the target live broadcast room also includes the preview video of the target live broadcast room. Optionally, the client of the application may automatically pull live data of a live room that is displayed most front in at least one live room, and play live content of the live room based on the pulled live data. For example, in a case where the target live broadcast room displays the top in at least one live broadcast room, the client automatically pulls live broadcast data of the target live broadcast room, and plays live broadcast content of the target live broadcast room based on the pulled live broadcast data.

In order to highlight the target live broadcast room recommended when the application program is started, optionally, the displaying a live broadcast room selection interface includes: and displaying a selection interface of the live broadcast room according to the target display priority, wherein the target display priority comprises the option corresponding to the target live broadcast room which is displayed preferentially. Of course, the client may also display the options corresponding to the at least one live broadcast room in other display orders, for example, the client displays the options corresponding to the at least one live broadcast room according to the number of live broadcast viewers/the current interaction heat/the distance between the anchor user and the user account logged in the client. It should be understood that these are all intended to fall within the scope of the present application.

In one example, where the anchor user of the target live room belongs to a focus user of the user account, the at least one live room includes a live room of the focus user of the user account; and under the condition that the anchor user of the target live broadcast room does not belong to the concerned user of the user account, at least one live broadcast room comprises the live broadcast room of the recommended user of the user account. The concerned account of the user account refers to an anchor account concerned by the user account in an application program; the recommended account of the user account refers to the anchor account recommended by the application program for the user account.

For example, please refer to fig. 6, which illustrates a schematic diagram of a live-room selection interface provided by an embodiment of the present application. As shown in fig. 6(a), when the anchor user of the target live broadcast room belongs to the interested user of the user account, the option 620 corresponding to at least one live broadcast room in the live broadcast room selection interface 610 is the live broadcast room of the interested user of the user account, and the option corresponding to the target live broadcast room is preferentially displayed in the live broadcast room selection interface 610. As shown in fig. 6(b), when the anchor user of the target live broadcast room does not belong to the interested user of the user account, the option 640 corresponding to at least one live broadcast room in the live broadcast room selection interface 630 is the live broadcast room of the recommended user of the user account, and the option corresponding to the target live broadcast room is preferentially displayed in the live broadcast room selection interface 630.

To sum up, the technical scheme that this application embodiment provided, through the interval process that starts to actually show the procedure content interface at application, the live recommendation information of target live broadcast room in the display application had both reached and utilized interval process to the purpose of live broadcast function's popularization and introduction in the application, also avoided conflict psychology that commercial promotion etc. caused to the user, can effectively alleviate the user anxiety of interval process, in the long run, will help promoting application's user rate of utilization. In addition, according to the technical scheme provided by the embodiment of the application, after the live broadcast function control in the user touch program content interface enters the live broadcast room selection interface, the target live broadcast room recommended to the user account in the program loading interface is preferentially displayed, so that the target live broadcast room is linked with the target live broadcast room recommended when the application program is started, the target live broadcast room recommended to the user account by the application program initially is highlighted, and a better live broadcast room recommendation effect is achieved.

The following are embodiments of the apparatus of the present application that may be used to perform embodiments of the method of the present application. For details which are not disclosed in the embodiments of the apparatus of the present application, reference is made to the embodiments of the method of the present application.

Referring to fig. 7, a block diagram of a display device for displaying recommendation information according to an embodiment of the present application is shown. The device has the function of realizing the display method example of the recommendation information, and the function can be realized by hardware or by hardware executing corresponding software. The device may be a terminal or may be provided in a terminal. The apparatus 700 may include: a loading interface display module 710, a content interface display module 720, and a recommendation information transfer module 730.

And the loading interface display module 710 is configured to display a program loading interface of an application program, where the program loading interface includes live broadcast recommendation information corresponding to a target live broadcast room in the application program.

And the content interface display module 720 is configured to respond to a target condition and display a program content interface of the application program, where the program content interface includes a live function control, and the live function control is configured to trigger and display content related to a live function provided by the application program.

And the recommendation information transfer module 730 is configured to control target recommendation information in the live recommendation information to be transferred to a display area corresponding to the live function control for display, where the target recommendation information is displayed through at least one element in the live recommendation information.

In one example, as shown in fig. 8, the recommendation information transfer module 730 includes: a recommendation information processing unit 732, configured to perform conversion processing on the extrinsic attribute of the target recommendation information to obtain processed recommendation information; and a recommendation information transfer unit 734, configured to control the processed recommendation information to be transferred to a display area corresponding to the live function control for display.

In one example, as shown in fig. 8, the recommendation information processing unit 732 is configured to any one of: reducing the size of the external attribute of the target recommendation information to a target size; transferring the position in the external attribute of the target recommendation information to a target position; and cutting the shape in the external attribute of the target recommendation information to a target shape.

In one example, the shape of the processed recommendation information is the same as the shape of a display area corresponding to the live function control, and the size of the processed recommendation information is larger than the size of the display area corresponding to the live function control; as shown in fig. 8, the recommendation information transfer unit 734 is configured to: acquiring transfer duration, wherein the transfer duration refers to the duration of transferring the processed recommendation information to a display area corresponding to the live function control; determining the real-time size of the processed recommendation information in the transfer process based on the size of the processed recommendation information, the size of a display area corresponding to the live function control and the transfer duration; and controlling the processed recommendation information according to the real-time size, and transferring to a display area corresponding to the live function control for display.

In one example, the target recommendation information includes any one of: the live broadcast room cover of the target live broadcast room and the anchor user head portrait of the target live broadcast room.

In one example, as shown in fig. 8, the apparatus 700 further comprises: a prompt information display module 740, configured to display function prompt information according to a preset display manner, where the function prompt information is used to prompt a function of the live function control; wherein, the preset display mode comprises: and gradually displaying from absent to clear at the preset display position for a preset time.

In one example, as shown in fig. 8, the loading interface display module 710 includes: a user profile obtaining unit 712, configured to obtain a user profile of a user account, where the user profile is used to indicate a preference of the user account for viewing a live broadcast historically; a live broadcast room determining unit 714, configured to determine the target live broadcast room and the live broadcast recommendation information of the target live broadcast room based on the user portrait; a loading interface display unit 716, configured to display the program loading interface of the application program based on the live broadcast recommendation information.

In one example, as shown in fig. 8, the live broadcast room determining unit 714 is configured to: under the condition that the user portrait meets recommendation conditions, determining the target live broadcast room and the live broadcast recommendation information based on the user portrait; wherein the recommendation condition comprises the user representation indicating that the user account prefers to watch live space.

In one example, as shown in fig. 8, the apparatus 700 further comprises: and a live broadcast interface display module 750, configured to display a live broadcast content interface of the target live broadcast room in response to the touch signal for the live broadcast start control.

Referring to fig. 9, a block diagram of a display device for displaying recommendation information according to an embodiment of the present application is shown. The device has the function of realizing the display method example of the recommendation information, and the function can be realized by hardware or by hardware executing corresponding software. The device may be a terminal or may be provided in a terminal. The apparatus 900 may include: a loading interface display module 910, a content interface display module 920, and a selection interface display module 930.

And the loading interface display module 910 is configured to display a program loading interface of an application program, where the program loading interface includes live broadcast recommendation information corresponding to a target live broadcast room in the application program.

And a content interface display module 920, configured to respond to a target condition, and display a program content interface of the application program, where the program content interface includes a live function control, and the live function control is used to trigger and display content related to a live function provided by the application program.

A selection interface display module 930, configured to display, in response to the touch signal for the live broadcast function control, a live broadcast room selection interface, where the live broadcast room selection interface includes options corresponding to at least one live broadcast room, and the at least one live broadcast room includes the target live broadcast room.

In one example, the selection interface display module 930 is configured to: and displaying the selection interface of the live broadcast room according to a target display priority, wherein the target display priority comprises the priority of displaying options corresponding to the target live broadcast room.

In one example, an option corresponding to the target live broadcast room is consistent with target recommendation information in the live broadcast recommendation information, and the target recommendation information is displayed through at least one element in the live broadcast recommendation information.

In one example, where the anchor user of the target live room belongs to an attentive user of a user account, the at least one live room includes a live room of the attentive user of the user account; and under the condition that the anchor user of the target live broadcast room does not belong to the concerned user of the user account, the at least one live broadcast room comprises the live broadcast room of the recommended user of the user account.

It should be noted that, in the device provided in the embodiment of the present application, when the functions of the device are implemented, only the division of the functional modules is illustrated, and in practical applications, the functions may be distributed by different functional modules according to needs, that is, the internal structure of the device may be divided into different functional modules to complete all or part of the functions described above. In addition, the apparatus and method embodiments provided by the above embodiments belong to the same concept, and specific implementation processes thereof are described in the method embodiments for details, which are not described herein again.

Referring to fig. 10, a block diagram of a terminal 1000 according to an embodiment of the present application is shown. The terminal 1000 can be an electronic device such as a mobile phone, a tablet computer, a game console, an electronic book reader, a multimedia playing device, a wearable device, etc. The terminal 1000 may be the terminal 10 in the live room recommendation described above in fig. 1. The client installed with the application program in the terminal 1000 may be configured to implement the above-described method for displaying the recommendation information. Specifically, the method comprises the following steps:

in general, terminal 1000 can include: a processor 1001 and a memory 1002.

Processor 1001 may include one or more processing cores, such as a 9-core processor, an 8-core processor, and so forth. The processor 1001 may be implemented in at least one hardware form of a DSP (Digital Signal Processing), an FPGA (Field Programmable Gate Array), and a PLA (Programmable Logic Array). The processor 1001 may also include a main processor and a coprocessor, where the main processor is a processor for Processing data in an awake state, and is also referred to as a Central Processing Unit (CPU); a coprocessor is a low power processor for processing data in a standby state. In some embodiments, the processor 1001 may be integrated with a GPU (Graphics Processing Unit), which is responsible for rendering and drawing the content required to be displayed on the display screen. In some embodiments, the processor 1001 may further include an AI (Artificial Intelligence) processor for processing a computing operation related to machine learning.

Memory 1002 may include one or more computer-readable storage media, which may be non-transitory. The memory 1002 may also include high-speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a computer readable storage medium in the memory 1002 has stored thereon a computer program which, when executed by the processor 1001, implements the above-described display method of the recommendation information.

In some embodiments, terminal 1000 can also optionally include: a peripheral interface 1003 and at least one peripheral. The processor 1001, memory 1002 and peripheral interface 1003 may be connected by a bus or signal line. Various peripheral devices may be connected to peripheral interface 1003 via a bus, signal line, or circuit board. Specifically, the peripheral device includes: at least one of radio frequency circuitry 1004, display screen 1005, camera assembly 1006, audio circuitry 1007, positioning assembly 1008, and power supply 1009.

Those skilled in the art will appreciate that the configuration shown in FIG. 10 is not intended to be limiting and that terminal 1000 can include more or fewer components than shown, or some components can be combined, or a different arrangement of components can be employed.

In an exemplary embodiment, there is also provided a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements the above-described display method of recommendation information.

In an exemplary embodiment, there is also provided a computer program product which, when run on a terminal, causes the terminal to execute the above-described method of displaying recommendation information.

It should be understood that reference to "a plurality" herein means two or more. "and/or" describes the association relationship of the associated objects, meaning that there may be three relationships, e.g., a and/or B, which may mean: a exists alone, A and B exist simultaneously, and B exists alone. The character "/" generally indicates that the former and latter associated objects are in an "or" relationship.

The above description is only exemplary of the present application and should not be taken as limiting the present application, and any modifications, equivalents, improvements and the like that are made within the spirit and principle of the present application should be included in the protection scope of the present application.

Claims

1. A method for displaying recommended information, the method comprising:

2. The method according to claim 1, wherein the controlling of the target recommendation information in the live recommendation information to be shifted to a display area corresponding to the live function control for display comprises:

converting the extrinsic attribute of the target recommendation information to obtain processed recommendation information;

and controlling the processed recommendation information, and transferring to a display area corresponding to the live function control for display.

3. The method according to claim 2, wherein the converting the extrinsic property of the target recommendation information includes at least one of:

reducing the size of the external attribute of the target recommendation information to a target size;

transferring the position in the external attribute of the target recommendation information to a target position;

and cutting the shape in the external attribute of the target recommendation information to a target shape.

4. The method according to claim 2, wherein the shape of the processed recommendation information is the same as the shape of the display area corresponding to the live function control, and the size of the processed recommendation information is larger than the size of the display area corresponding to the live function control;

the control of the processed recommendation information is transferred to a display area corresponding to the live function control for display, and the control includes:

acquiring transfer duration, wherein the transfer duration refers to the duration of transferring the processed recommendation information to a display area corresponding to the live function control;

determining the real-time size of the processed recommendation information in the transfer process based on the size of the processed recommendation information, the size of a display area corresponding to the live function control and the transfer duration;

and controlling the processed recommendation information according to the real-time size, and transferring to a display area corresponding to the live function control for display.

5. The method of claim 1, wherein the target recommendation information comprises at least one of: the system comprises a live broadcast room cover of the target live broadcast room, a main broadcast user head portrait of the target live broadcast room, a preview video of the target live broadcast room, a multi-frame image of the target live broadcast room and abstract information of the target live broadcast room.

6. The method according to claim 1, wherein after controlling the target recommendation information in the live recommendation information to be displayed in a display area corresponding to the live function control, the method further comprises:

displaying function prompt information according to a preset display mode, wherein the function prompt information is used for prompting the function of the live function control;

wherein, the preset display mode comprises: and gradually displaying from absent to clear at the preset display position for a preset time.

7. The method of claim 1, wherein displaying the program loading interface of the application comprises:

acquiring a user portrait of a user account, wherein the user portrait is used for indicating the preference of the user account for viewing a live broadcast room historically;

determining the target live broadcast room and the live broadcast recommendation information of the target live broadcast room based on the user portrait;

and displaying the program loading interface of the application program based on the live broadcasting recommendation information.

8. The method of claim 7, wherein determining the target live broadcast room and the live broadcast recommendation information for the target live broadcast room based on the user representation comprises:

under the condition that the user portrait meets recommendation conditions, determining the target live broadcast room and the live broadcast recommendation information based on the user portrait;

wherein the recommendation condition comprises the user representation indicating that the user account prefers to watch live space.

9. The method of any of claims 1-8, wherein the program loading interface further comprises a live launch control; after the program loading interface of the application program is displayed, the method further comprises the following steps:

and responding to a touch signal aiming at the live broadcast starting control, and displaying a live broadcast content interface of the target live broadcast room.

10. A method for displaying recommended information, the method comprising:

11. The method of claim 10, wherein displaying a live-room selection interface comprises:

and displaying the selection interface of the live broadcast room according to a target display priority, wherein the target display priority comprises the priority of displaying options corresponding to the target live broadcast room.

12. The method of claim 10, wherein an option corresponding to the target live broadcast room is consistent with target recommendation information in the live broadcast recommendation information, and the target recommendation information is presented through at least one element in the live broadcast recommendation information.

13. The method according to any one of claims 10 to 12,

under the condition that an anchor user of the target live broadcast room belongs to an attention user of a user account, the at least one live broadcast room comprises the live broadcast room of the attention user of the user account;

and under the condition that the anchor user of the target live broadcast room does not belong to the concerned user of the user account, the at least one live broadcast room comprises the live broadcast room of the recommended user of the user account.

14. An apparatus for displaying recommended information, the apparatus comprising:

15. An apparatus for displaying recommended information, the apparatus comprising:

16. A terminal, characterized in that the terminal comprises a processor and a memory, wherein a computer program is stored in the memory, the computer program being loaded and executed by the processor to implement the method of displaying recommendation information according to any one of claims 1 to 9, or to implement the method of displaying recommendation information according to any one of claims 10 to 13.

17. A computer-readable storage medium on which a computer program is stored, the computer program, when executed by a processor, implementing the method for displaying recommendation information according to any one of claims 1 to 9, or implementing the method for displaying recommendation information according to any one of claims 10 to 13.