CN112950270B - Video advertisement delivery system for intelligent retail management platform - Google Patents
Video advertisement delivery system for intelligent retail management platform Download PDFInfo
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- 238000004458 analytical method Methods 0.000 claims description 28
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
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- G06Q30/0273—Determination of fees for advertising
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The application relates to the technical field of advertisement delivery systems, in particular to a video advertisement delivery system for an intelligent retail management platform, which comprises the retail management platform and an advertisement management background, wherein the advertisement management background is connected with an advertisement uploading module, the advertisement uploading module is connected with an advertisement attribute management module, the advertisement attribute management module is connected with an advertisement making module, the advertisement management background is connected with an advertisement display module, the advertisement management background is also connected with a storage module and an advertisement editing module, the retail management platform is connected with the advertisement management background, the advertisement management background is connected with a time management module, and the retail management platform is connected with an advertisement cost calculation module. The application unifies the operations of displaying, changing, adding and deleting the advertisements by on-line management, only needs to design advertisement information and upload the advertisement information by one key, solves the limitation of displaying the traditional advertisements, greatly reduces the display cost of the traditional advertisements, achieves the advertisement display with higher timeliness, and greatly improves the convenience of adding, changing and deleting the advertisements.
Description
Technical Field
The application relates to a video advertisement delivery system, in particular to a video advertisement delivery system for an intelligent retail management platform, and belongs to the technical field of advertisement delivery systems.
Background
The intelligent retail technology is to use the internet and the internet of things technology to perceive the consumption habit, forecast the consumption trend, guide the production and manufacture and provide diversified and personalized products and services for consumers.
The advertisement promotion is an activity of a news medium for promoting advertisement layout and advertisement program time, and the specific method for advertisement promotion comprises the following steps: the advertising materials are sent by using the self media, other media are used for propaganda, a main advertiser is visited by a gate, a friendship activity of contacting emotion with the advertiser is held, the advertising content of advertising promotion is generally that the effectiveness of advertisements broadcast by the medium is emphasized by listing a plurality of specific examples, and the advertising cost of the medium advertisement is described as the most preferential and public way from various angles. This work is typically taken care of by the advertising department or promotion department.
Chinese patent No. CN 103971272B discloses an intelligent advertisement delivery system for managing advertisement delivery, the intelligent advertisement delivery system comprising: an advertisement space management unit for managing advertisement space; an advertisement element management unit for managing the advertisement content; and the advertisement putting rule management unit is used for establishing a rule relation between the advertisement position and the advertisement element, establishing a business relation between the advertisement position and the advertisement element according to the rule relation between the advertisement position and the advertisement element, and storing the business relation into the database. The intelligent advertisement delivery system can effectively realize the seamless butt joint of video content and/or template content of the full-media platform, and can achieve the purposes of multi-level management, multi-service division management, multi-terminal pushing and the like. In the intelligent advertisement delivery system, the advertisement browsing amount report queue of the terminal is used for caching, so that the load pressure is effectively reduced.
The video advertisement delivery system of the existing intelligent retail management platform has the advantages that in the advertisement delivery process, the advertisement operation and modification cost is high, the replacement timeliness is low, the traditional advertisement display can not play videos, the advertisement display cost is greatly increased, the advertisement display timeliness is low, the advertisement delivery effect is poor, and the modification to the delivered advertisements is inconvenient.
Accordingly, there is a need for an improved video advertising system for a smart retail management platform that addresses the above-described problems.
Disclosure of Invention
The application aims to provide a video advertisement delivery system for an intelligent retail management platform, which is used for uniformly managing advertisement display, change, addition and deletion operations by an online mode, does not need to print advertisement posters, can display the advertisement by only designing advertisement information and uploading the advertisement information by one key, solves the limitation of traditional advertisement display, greatly reduces the display cost of traditional advertisements, achieves advertisement display with higher timeliness, and greatly improves the convenience of adding, changing and deleting advertisements.
In order to achieve the above purpose, the main technical scheme adopted by the application comprises the following steps:
the video advertisement putting system for the intelligent retail management platform comprises a retail management platform and an advertisement management background, wherein the advertisement management background is connected with an advertisement uploading module, the advertisement uploading module is connected with an advertisement attribute management module, the advertisement attribute management module is connected with an advertisement making module, the advertisement management background is connected with an advertisement display module, the advertisement management background is also connected with a storage module and an advertisement editing module, the advertisement editing module comprises an advertisement deleting module, an advertisement adding module and an advertisement changing module, the retail management platform is connected with the advertisement management background, the advertisement management background is connected with a time management module, the retail management platform is connected with an advertisement fee calculation module, and the time management module is connected with the advertisement fee calculation module;
through the technical scheme, the advertisement making module is used for making required advertisement information, the advertisement information comprises animation advertisement information, video advertisement information, picture advertisement information and poster advertisement information, then the made advertisement information is transmitted to the advertisement attribute management module, the advertisement attribute management module is used for carrying out attribute analysis, identification and classification management on the advertisement information, the animation advertisement element management module in the advertisement attribute management module is used for managing the animation advertisement information and carrying out attribute identification and analysis on the animation advertisement information, the video advertisement element management module is used for managing the video advertisement information and carrying out attribute identification and analysis on the video advertisement information, the picture advertisement element management module is used for managing the picture advertisement information and carrying out attribute identification and analysis on the picture advertisement information, the poster advertisement element management module is used for managing the poster advertisement information and carrying out attribute identification and analysis on the poster advertisement information, then the advertisement information is uploaded to the advertisement management background through the advertisement uploading module, and the advertisement display module is used for displaying the advertisement information, if the advertisement information is required to be edited, the advertisement information can be edited through the advertisement module, the advertisement editing operation can be entered through the advertisement module for subtracting the information, the advertisement information is used for being deleted, the advertisement information is required to be updated, the advertisement information is required to be displayed, and the advertisement information is required to be updated, and stored and deleted when the advertisement information is required to be displayed by the conventional advertisement system, and the advertisement is only to be updated and deleted when the advertisement information is displayed, the display cost of the traditional advertisement is greatly reduced, and meanwhile, the advertisement display with higher timeliness is achieved, so that the convenience of adding, changing and deleting the advertisement is greatly improved;
the time management module is used for calculating the time length of the advertisement display module for displaying the advertisement information, the advertisement cost calculation module is used for automatically calculating the cost required by the advertisement by combining the advertisement information display time length calculated by the time management module, and meanwhile, the time management module can also be used for managing the time of the advertisement display module for displaying the advertisement information, so that the intelligence of calculating the advertisement cost is improved, the calculation error of the advertisement cost is avoided, and the cost of the advertisement putting cost is reduced.
Preferably, the advertisement attribute management module comprises an animation advertisement element management module, a video advertisement element management module, a picture advertisement element management module and a poster advertisement element management module.
Preferably, the advertisement uploading module is used for uploading advertisement information to be put to the advertisement management background through an advertisement uploading applet or an advertisement uploading APP;
the advertisement making module is used for making advertisement information;
the advertisement information includes animated advertisement information, video advertisement information, picture advertisement information, and poster advertisement information.
Preferably, the advertisement attribute management module is used for performing attribute analysis management on the advertisement information;
the animation advertisement element management module is used for managing the animation advertisement information and carrying out attribute identification analysis on the animation advertisement information;
the video advertisement element management module is used for managing the video advertisement information and carrying out attribute identification analysis on the video advertisement information;
the picture advertisement element management module is used for managing the picture advertisement information and carrying out attribute identification analysis on the picture advertisement information;
the poster advertisement element management module is used for managing the poster advertisement information and carrying out attribute identification analysis on the poster advertisement information.
Preferably, the advertisement editing module is used for editing advertisement information received by the advertisement management background;
the advertisement deleting module is used for deleting advertisement information;
the advertisement adding module is used for adding advertisement information;
the advertisement changing module is used for changing advertisement information.
Preferably, the storage module is used for storing the advertisement information received by the advertisement management background, and updating and storing the advertisement information edited by the advertisement editing module.
Preferably, the advertisement display module is used for displaying the advertisement information received by the advertisement management background or the advertisement information edited by the advertisement editing module;
the advertisement display module is an APP terminal display screen or a retail terminal display screen.
Preferably, the time management module is used for managing the time of the advertisement display module displaying the advertisement information.
Preferably, the time management module is further used for calculating the duration of displaying the advertisement information by the advertisement display module;
the advertisement cost calculation module is used for automatically calculating the cost required by the advertisement by combining the advertisement information display time calculated by the time management module.
Preferably, before displaying the advertisement information received by the advertisement management background or the advertisement information edited by the advertisement editing module, the advertisement management module is further configured to evaluate the received advertisement information, where the evaluating step is:
determining a plurality of advertisement elements of the advertisement information and a weight value of advertisement content occupied by each advertisement element;
calculating the expected advertising benefits of the advertising information according to the weight value of the advertising content occupied by each advertising element:
wherein k represents the expected profit of the advertisement information, k 1 Expected revenue of the advertisement expressed as the advertisement information, F { } expressed as a preset incentive function, N expressed as the number of advertisement elements in the advertisement information, M i Relaxation variable expressed as ith advertising element, log expressed as logarithm, Q i The exposure degree, P, expressed as the ith advertising element i Expressed as average preference of masses for ith advertising element, S i A weight value expressed as advertisement content occupied by the ith advertisement element;
calculating a quotient of the expected advertising benefit and the expected advertising benefit;
determining whether the quotient is in a preset range, if so, primarily confirming that the advertisement information is qualified, otherwise, determining that the advertisement information is unqualified, and sending a prompt of unqualified advertisement information to the intelligent retail management platform by the advertisement management background;
when the advertisement information is confirmed to be qualified, determining the sensitivity of each advertisement element;
calculating a rationality index of the advertisement information according to the sensitivity of each advertisement element:
wherein A is represented as a reasonability index of advertisement information, B i The sensitivity of the ith advertising element is represented by L, the overall health degree of the advertising information is represented by D, the innovation index of the advertising information is represented by U, the overall smoothness of the advertising information is represented by U, and ρ is represented by the people flow density in the environment where the advertising display module is located;
and confirming whether the rationality index of the advertisement information is larger than or equal to a preset threshold value, if so, further confirming that the advertisement information is qualified, otherwise, confirming that the advertisement information is unqualified, and sending a prompt of unqualified advertisement information to the intelligent retail management platform by the advertisement management background.
The application has at least the following beneficial effects:
1. the advertisement information required by the advertisement making module is made, then the made advertisement information is transmitted to the advertisement attribute management module, the advertisement attribute management module carries out attribute analysis, identification and classification management on the advertisement information, then the advertisement information is uploaded to the advertisement management background through the advertisement uploading module, and the advertisement information is displayed through the advertisement display module, if the advertisement information is required to be edited in the advertisement putting and displaying process, the advertisement editing module can enter advertisement editing operation, the advertisement deleting module is used for deleting the advertisement information, the advertisement adding module is used for adding the advertisement information, the advertisement changing module is used for changing the advertisement information, then the edited advertisement information is updated and stored in the storage module, and then the advertisement information is displayed on the advertisement display module.
2. According to the application, the time length of the advertisement display module displaying the advertisement information is calculated through the time management module, the advertisement cost calculation module automatically calculates the cost required by the advertisement by combining the advertisement information display time length calculated by the time management module, and meanwhile, the time management module can also manage the time of the advertisement display module displaying the advertisement information, so that the intelligence of advertisement cost calculation is improved, the error of advertisement cost calculation is avoided, and the cost of advertisement putting cost is reduced.
Drawings
The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this specification, illustrate embodiments of the application and together with the description serve to explain the application and do not constitute a limitation on the application. In the drawings:
FIG. 1 is a schematic diagram of a system of the present application;
FIG. 2 is a schematic diagram of advertisement fee calculation according to the present application;
FIG. 3 is a schematic diagram of an advertisement editing module according to the present application;
FIG. 4 is a schematic diagram of an advertisement attribute management module according to the present application.
In the figure: the advertisement cost calculation module 1, the retail management platform 2, the advertisement uploading module 3, the advertisement attribute management module 4, the animation advertisement element management module 41, the video advertisement element management module 42, the picture advertisement element management module 43, the poster advertisement element management module 44, the advertisement making module 5, the storage module 6, the advertisement editing module 7, the advertisement deleting module 71, the advertisement adding module 72, the advertisement changing module 73, the advertisement display module 8, the advertisement management background 9 and the time management module 10.
Detailed Description
The following detailed description of embodiments of the present application will be given with reference to the accompanying drawings and examples, by which the implementation process of how the present application can be applied to solve the technical problems and achieve the technical effects can be fully understood and implemented.
As shown in fig. 1-4, the video advertisement delivery system for an intelligent retail management platform provided by the embodiment includes a retail management platform 2 and an advertisement management background 9, the advertisement management background 9 is connected with an advertisement uploading module 3, the advertisement uploading module 3 is used for uploading advertisement information to be delivered to the advertisement management background 9 through an advertisement uploading applet or an advertisement uploading APP, the advertisement uploading module 3 is connected with an advertisement attribute management module 4, the advertisement attribute management module 4 is connected with an advertisement making module 5, the advertisement making module 5 is used for making advertisement information, the advertisement information includes animation advertisement information, video advertisement information, picture advertisement information and poster advertisement information, the advertisement management background 9 is connected with an advertisement display module 8, the advertisement management background 9 is also connected with a storage module 6 and an advertisement editing module 7, the storage module 6 is used for storing the advertisement information received by the advertisement editing module 7 and updating and storing the advertisement information, the advertisement editing module 7 includes an advertisement subtracting module 72 and an advertisement module 73, the advertisement attribute management module 4 includes a video advertisement element management module 41, the picture advertisement element management module 42 is used for analyzing the advertisement element information, the advertisement element management module 42 is used for analyzing the attribute information of the advertisement element management information, and the advertisement element management module 42 is used for analyzing the attribute information of the advertisement element management information of the video advertisement element management 4, the picture advertising element management module 43 is used for managing picture advertising information, carrying out attribute identification analysis on the picture advertising information, the poster advertising element management module 44 is used for managing poster advertising information, carrying out attribute identification analysis on the poster advertising information, the advertisement editing module 7 is used for editing advertisement information received by the advertisement management background 9, the advertisement deleting module is used for deleting advertisement information, the advertisement adding module 72 is used for adding advertisement information, the advertisement changing module 73 is used for changing advertisement information, the advertisement display module 8 is used for displaying advertisement information received by the advertisement management background 9 or advertisement information edited by the advertisement editing module 7, and the advertisement display module 8 is an APP terminal display screen or a retail terminal display screen;
in the application, required advertisement information is produced through an advertisement production module 5, the advertisement information comprises animation advertisement information, video advertisement information, picture advertisement information and poster advertisement information, then the produced advertisement information is transmitted to an advertisement attribute management module 4, the advertisement attribute management module 4 carries out attribute analysis, identification and classification management on the advertisement information, an animation advertisement element management module 41 in the advertisement attribute management module 4 is used for managing the animation advertisement information and carrying out attribute identification and analysis on the animation advertisement information, a video advertisement element management module 42 is used for managing the video advertisement information and carrying out attribute identification and analysis on the video advertisement information, a picture advertisement element management module 43 is used for managing the picture advertisement information and carrying out attribute identification and analysis on the picture advertisement information, a poster advertisement element management module 44 is used for managing the poster advertisement information and carrying out attribute identification and analysis on the poster advertisement information, then the advertisement information is uploaded to an advertisement management background 9 through an advertisement uploading module 3, and the advertisement display module 8 is used for displaying the advertisement information in the advertisement display process, if the advertisement information needs to be edited, the advertisement information can be entered through an editing module 7, the advertisement information needs to be edited, the advertisement information needs to be displayed in the advertisement display system is added, the advertisement information needs to be deleted, the advertisement information needs to be updated and deleted, the advertisement information needs to be deleted, and the advertisement information needs to be displayed by a print and deleted and added by an advertisement management module 73, and the advertisement information is displayed by a print and a new advertisement management module is displayed, the advertisement can be displayed by uploading the advertisement with one key, so that the limitation of displaying the traditional advertisement is solved, the display cost of the traditional advertisement is greatly reduced, meanwhile, the advertisement display with higher timeliness is achieved, and the convenience of adding, changing and deleting the advertisement is greatly improved;
the advertisement marketing mainly uses outdoor advertisements and media advertisements as main materials, the outdoor advertisements comprise large markets, subway stations, movie theatres and other places with dense population and relatively large volume of people, the media advertisements mainly refer to advertisements put on media comprising newspapers, broadcasting, televisions, networks and the like, enterprises mainly publicize brand images by means of the two modes, so that the advertising is a propaganda means, the public is aware of the enterprises, the main purpose of the advertising creative is to enable people to notice the existence of the advertisements and leave profound impressions, but the advertising creative also needs to pay attention to a plurality of matters, so that the advertising popularization is very important in marketing planning, and the quality of the advertising popularization effect even affects the success of the whole marketing plan. After a good advertisement, it is necessary to go through several different stages of efforts from advertisement concept mining, storyboard testing, advertisement delivery front testing, advertisement effectiveness testing, etc., and media selection research is often done in research prior to advertisement concept formation, because only target user groups are specified to form advertisement concepts through research on these target user groups.
The retail management platform 2 is connected with the advertisement management background 9, the advertisement management background 9 is connected with a time management module 10, the time management module 10 is used for managing the time of the advertisement display module 8 displaying advertisement information, the retail management platform 2 is connected with an advertisement expense calculation module 1, the time management module 10 is connected with the advertisement expense calculation module 1, the time management module 10 is also used for calculating the time length of the advertisement display module 8 displaying the advertisement information, and the advertisement expense calculation module 1 is used for automatically calculating the expense required by the advertisement by combining the advertisement information display time length calculated by the time management module 10;
according to the application, the time length of the advertisement information displayed by the advertisement display module 8 is calculated through the time management module 10, the advertisement cost calculation module 1 automatically calculates the cost required by the advertisement by combining the advertisement information display time length calculated by the time management module 10, and meanwhile, the time management module 10 can also manage the time of the advertisement display module 8 displaying the advertisement information, so that the intelligence of advertisement cost calculation is improved, the error of advertisement cost calculation is avoided, and the cost of advertisement putting cost is reduced.
In the present application, before the advertisement display module 8 displays the advertisement information received by the advertisement management background 9 or the advertisement information edited by the advertisement editing module 7, the advertisement management module 9 is further configured to evaluate the received advertisement information, where the evaluation steps are as follows:
determining a plurality of advertisement elements of the advertisement information and a weight value of advertisement content occupied by each advertisement element;
calculating the expected advertising benefits of the advertising information according to the weight value of the advertising content occupied by each advertising element:
wherein k represents the expected profit of the advertisement information, k 1 Expected revenue of the advertisement expressed as the advertisement information, F { } expressed as a preset incentive function, N expressed as the number of advertisement elements in the advertisement information, M i Relaxation variable expressed as ith advertising element, log expressed as logarithm, Q i The exposure degree, P, expressed as the ith advertising element i Expressed as average preference of masses for ith advertising element, S i A weight value expressed as advertisement content occupied by the ith advertisement element;
calculating a quotient of the expected advertising benefit and the expected advertising benefit;
determining whether the quotient is in a preset range, if so, primarily confirming that the advertisement information is qualified, otherwise, determining that the advertisement information is unqualified, and sending a prompt of unqualified advertisement information to the intelligent retail management platform 2 by the advertisement management background 9;
when the advertisement information is confirmed to be qualified, determining the sensitivity of each advertisement element;
calculating a rationality index of the advertisement information according to the sensitivity of each advertisement element:
wherein A is represented as a reasonability index of advertisement information, B i The sensitivity of the ith advertising element, L, D, U, ρ and P are respectively expressed as the overall health degree, the innovation index and the smoothness of the advertising information and the people stream density in the environment of the advertising display module 8;
and confirming whether the rationality index of the advertisement information is larger than or equal to a preset threshold value, if so, further confirming that the advertisement information is qualified, otherwise, confirming that the advertisement information is unqualified, and sending a prompt of unqualified advertisement information to the intelligent retail management platform 2 by the advertisement management background 9.
The beneficial effects of the technical scheme are as follows: the estimated benefits brought by the advertisement information can be primarily determined by evaluating the advertisement information received by the advertisement management background, the value evaluation of the advertisement information can be realized, the user can know the estimated value of the advertisement in advance, the user can adjust the advertisement information in a follow-up modification mode and the like, the economic benefit brought by the advertisement information is improved, furthermore, the health degree and the fluency of the advertisement information can be ensured by evaluating the rationality of the advertisement information, the experience of a viewer is improved, the negative energy is prevented from being transmitted, the quality of the advertisement information is further ensured, and the advertisement information to be displayed is strictly controlled.
As shown in fig. 1 to 4, the principle of the video advertisement delivery system for the intelligent retail management platform provided in this embodiment is as follows: the advertisement information is produced by the advertisement producing module 5, the advertisement information includes animation advertisement information, video advertisement information, picture advertisement information and poster advertisement information, then the produced advertisement information is transmitted to the advertisement attribute management module 4, the advertisement attribute management module 4 performs attribute analysis, identification and classification management of the advertisement information, the animation advertisement element management module 41 in the advertisement attribute management module 4 is used for managing the animation advertisement information and performing attribute identification and analysis of the animation advertisement information, the video advertisement element management module 42 is used for managing the video advertisement information and performing attribute identification and analysis of the video advertisement information, the picture advertisement element management module 43 is used for managing the picture advertisement information and performing attribute identification and analysis of the picture advertisement information, the poster advertisement element management module 44 is used for managing the poster advertisement information, and performs attribute identification analysis on the advertisement information of the poster, then uploads the advertisement information to the advertisement management background 9 through the advertisement uploading module 3, and displays the advertisement information through the advertisement displaying module 8, if the advertisement information needs to be edited in the advertisement putting and displaying process, the advertisement editing operation can be performed through the advertisement editing module 7, the advertisement deleting module is used for deleting the advertisement information, the advertisement adding module 72 is used for adding the advertisement information, the advertisement changing module 73 is used for changing the advertisement information, then the edited advertisement information is updated and stored in the storage module 6, and then the advertisement information is displayed on the advertisement displaying module 8, the advertisement putting system uniformly manages the advertisement displaying, changing, adding and deleting operations by the line, the advertisement poster does not need to be printed, only the advertisement information needs to be designed, and the advertisement information can be displayed by one-key uploading, the limitation of traditional advertisement display is solved, the display cost of the traditional advertisement is greatly reduced, and meanwhile, the advertisement display with higher timeliness is achieved, so that the convenience of adding, changing and deleting the advertisement is greatly improved; meanwhile, the time management module 10 is used for calculating the time length of the advertisement information displayed by the advertisement display module 8, the advertisement cost calculation module 1 is used for automatically calculating the cost required by the advertisement by combining the time length of the advertisement information displayed by the time management module 10, and meanwhile, the time management module 10 can also be used for managing the time of the advertisement display module 8 for displaying the advertisement information, so that the intelligence of calculating the advertisement cost is improved, the error of calculating the advertisement cost is avoided, and the cost of the advertisement putting cost is reduced.
Certain terms are used throughout the description and claims to refer to particular components. Those of skill in the art will appreciate that a hardware manufacturer may refer to the same component by different names. The description and claims do not take the form of an element differentiated by name, but rather by functionality. As used throughout the specification and claims, the word "comprise" is an open-ended term, and thus should be interpreted to mean "include, but not limited to. By "substantially" is meant that within an acceptable error range, a person skilled in the art can solve the technical problem within a certain error range, substantially achieving the technical effect.
It should be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a product or system that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such product or system. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude that an additional identical element is present in a commodity or system comprising the element.
While the foregoing description illustrates and describes the preferred embodiments of the present application, it is to be understood that the application is not limited to the forms disclosed herein, but is not to be construed as limited to other embodiments, and is capable of numerous other combinations, modifications and environments and is capable of changes or modifications within the scope of the inventive concept as described herein, either as a result of the foregoing teachings or as a result of the knowledge or technology in the relevant art. And that modifications and variations which do not depart from the spirit and scope of the application are intended to be within the scope of the appended claims.
Claims (8)
1. The video advertisement delivery system for the intelligent retail management platform comprises a retail management platform (2) and an advertisement management background (9), and is characterized in that the advertisement management background (9) is connected with an advertisement uploading module (3), the advertisement uploading module (3) is connected with an advertisement attribute management module (4), the advertisement attribute management module (4) is connected with an advertisement making module (5), and the advertisement management background (9) is connected with an advertisement display module (8);
the advertisement management background (9) is also connected with a storage module (6) and an advertisement editing module (7), and the advertisement editing module (7) comprises an advertisement deleting module (71), an advertisement adding module (72) and an advertisement changing module (73);
the retail management platform (2) is connected with the advertisement management background (9), the advertisement management background (9) is connected with a time management module (10), the retail management platform (2) is connected with an advertisement expense calculation module (1), and the time management module (10) is connected with the advertisement expense calculation module (1);
the advertisement display module (8) is used for displaying the advertisement information received by the advertisement management background (9) or the advertisement information edited by the advertisement editing module (7);
the advertisement display module (8) is an APP terminal display screen or a retail terminal display screen;
before the advertisement display module (8) displays the advertisement information received by the advertisement management background (9) or the advertisement information edited by the advertisement editing module (7), the advertisement management background (9) is further used for evaluating the received advertisement information, and the evaluation steps are as follows:
determining a plurality of advertisement elements of the advertisement information and a weight value of advertisement content occupied by each advertisement element;
calculating the expected advertising benefits of the advertising information according to the weight value of the advertising content occupied by each advertising element:
wherein k represents the expected profit of the advertisement information, k 1 Expected revenue of the advertisement expressed as the advertisement information, F { } expressed as a preset incentive function, N expressed as the number of advertisement elements in the advertisement information, M i Relaxation variable expressed as ith advertising element, log expressed as logarithm, Q i The exposure degree, P, expressed as the ith advertising element i Expressed as average preference of masses for ith advertising element, S i A weight value expressed as advertisement content occupied by the ith advertisement element;
calculating a quotient of the expected advertising benefit and the expected advertising benefit;
determining whether the quotient is in a preset range, if so, primarily confirming that the advertisement information is qualified, otherwise, determining that the advertisement information is unqualified, and sending a prompt of unqualified advertisement information to the intelligent retail management platform (2) by the advertisement management background (9);
when the advertisement information is confirmed to be qualified, determining the sensitivity of each advertisement element;
calculating a rationality index of the advertisement information according to the sensitivity of each advertisement element:
wherein A is represented as a reasonability index of advertisement information, B i The sensitivity of the ith advertising element is represented by L, the overall health degree of the advertising information is represented by D, the innovation index of the advertising information is represented by U, the overall smoothness of the advertising information is represented by U, and ρ is represented by the people flow density in the environment of the advertising display module (8);
and confirming whether the rationality index of the advertisement information is larger than or equal to a preset threshold value, if so, further confirming that the advertisement information is qualified, otherwise, confirming that the advertisement information is unqualified, and sending a prompt of unqualified advertisement information to the intelligent retail management platform (2) by the advertisement management background (9).
2. The video advertising system for an intelligent retail management platform of claim 1, wherein: the advertisement attribute management module (4) comprises an animation advertisement element management module (41), a video advertisement element management module (42), a picture advertisement element management module (43) and a poster advertisement element management module (44).
3. The video advertising system for an intelligent retail management platform of claim 1, wherein: the advertisement uploading module (3) is used for uploading advertisement information to be put to the advertisement management background (9) through an advertisement uploading applet or an advertisement uploading APP;
the advertisement making module (5) is used for making advertisement information;
the advertisement information includes animated advertisement information, video advertisement information, picture advertisement information, and poster advertisement information.
4. The video advertising system for the intelligent retail management platform of claim 2, wherein: the advertisement attribute management module (4) is used for carrying out attribute analysis management on advertisement information;
the animation advertisement element management module (41) is used for managing animation advertisement information and performing attribute identification analysis on the animation advertisement information;
the video advertisement element management module (42) is used for managing video advertisement information and performing attribute identification analysis on the video advertisement information;
the picture advertising element management module (43) is used for managing picture advertising information and carrying out attribute identification analysis on the picture advertising information;
the poster advertisement element management module (44) is used for managing the poster advertisement information and performing attribute identification analysis on the poster advertisement information.
5. The video advertising system for an intelligent retail management platform of claim 1, wherein: the advertisement editing module (7) is used for editing advertisement information received by the advertisement management background (9);
the advertisement deleting module (71) is used for deleting advertisement information;
the advertisement adding module (72) is used for adding advertisement information;
the advertisement changing module (73) is used for changing advertisement information.
6. The video advertising system for an intelligent retail management platform of claim 1, wherein: the storage module (6) is used for storing the advertisement information received by the advertisement management background (9) and updating and storing the advertisement information edited by the advertisement editing module (7).
7. The video advertising system for an intelligent retail management platform of claim 1, wherein: the time management module (10) is used for managing the time of the advertisement display module (8) displaying advertisement information.
8. The video advertising system for an intelligent retail management platform of claim 1, wherein: the time management module (10) is also used for calculating the time length of the advertisement information displayed by the advertisement display module (8);
the advertisement cost calculation module (1) is used for automatically calculating the cost required by the advertisement by combining the advertisement information display duration calculated by the time management module (10).
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