CN112884522A - Advertisement data cross-platform integration method and device and electronic equipment - Google Patents
Advertisement data cross-platform integration method and device and electronic equipment Download PDFInfo
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Abstract
The invention provides a cross-platform integration method and device for advertisement data and electronic equipment, which can integrate access authority information of different advertisement delivery channels for delivering advertisements by advertisement deliverers, so that the access authority information of the different advertisement delivery channels can be obtained when the advertisement deliverers log in a data integration system, thereby accessing the different advertisement delivery channels and checking the advertisement delivery conditions in the different advertisement delivery channels, the operation is simple and convenient, and the experience of the advertisement deliverers is improved.
Description
Technical Field
The invention relates to the technical field of computers, in particular to a cross-platform integration method and device for advertisement data and electronic equipment.
Background
At present, different advertisement delivery platforms (microblog, Tencent, huge, jittering and the like) have special API interfaces for acquiring advertisement data, but the data formats of the interfaces are different, and in the existing scheme, some rules for data access are formulated according to the definition of business logic, but a large amount of manual work is needed. A simple and convenient way for communicating data of different platforms is lacked.
Disclosure of Invention
In order to solve the above problems, embodiments of the present invention provide a method, an apparatus, and an electronic device for cross-platform integration of advertisement data.
In a first aspect, an embodiment of the present invention provides a method for integrating advertisement data across platforms, including:
the method comprises the steps that a data integration system obtains a registration request sent by an advertisement publisher, wherein the registration request carries login information used by the advertisement publisher for logging in the data integration system;
executing a new user registration operation according to the login information of the advertisement publisher, so that the advertisement publisher sending the registration request is registered as the user of the data integration system, and distributing a pair of keys matched for use to the advertisement publisher registered as the user of the data integration system, wherein the pair of keys comprises: a public key and a private key;
distributing the private key to the advertisement publisher, and generating a corresponding relation between login information of the advertisement publisher and the distributed public key;
when the advertisement releaser logs in the data integration system by using the login information for the first time, displaying an advertisement release channel list needing data integration to the advertisement releaser, and inquiring a public key distributed to the advertisement releaser by using the login information used by the advertisement releaser;
acquiring an advertisement delivery channel selected by the advertisement delivery provider from the advertisement delivery channel list and access authority information used when the advertisement delivery provider accesses the selected advertisement delivery channel;
and encrypting the access authority information used when the advertisement putting businessman accesses the selected advertisement putting channel by using the inquired public key to obtain the encrypted access authority information, and storing the encrypted access authority information into the corresponding relation between the login information of the advertisement putting businessman and the distributed public key, thereby integrating the access authority information used when the advertisement putting businessman accesses the advertisement putting channel.
In a second aspect, an embodiment of the present invention further provides an advertisement data cross-platform integration apparatus, including:
the system comprises a first acquisition module, a second acquisition module and a registration module, wherein the first acquisition module is used for acquiring a registration request sent by an advertisement publisher, and the registration request carries login information used by a login data integration system of the advertisement publisher;
a registration module, configured to perform a new user registration operation according to the login information of the advertisement publisher, so that the advertisement publisher sending the registration request registers as the user of the data integration system, and allocates a pair of keys to the advertisement publisher registered as the user of the data integration system, where the pair of keys includes: a public key and a private key;
the first processing module is used for distributing the private key to the advertisement publisher and generating the corresponding relation between the login information of the advertisement publisher and the distributed public key;
the query module is used for displaying an advertisement delivery channel list needing data integration to the advertisement delivery company when the advertisement delivery company logs in the data integration system by using the login information for the first time, and querying a public key distributed to the advertisement delivery company by using the login information used by the advertisement delivery company;
a second obtaining module, configured to obtain an advertisement delivery channel selected by the advertisement delivery provider from the advertisement delivery channel list, and access permission information used when the advertisement delivery provider accesses the selected advertisement delivery channel;
and the integration module is used for encrypting the access authority information used when the advertisement putting businessman accesses the selected advertisement putting channel by using the inquired public key to obtain the encrypted access authority information, and storing the encrypted access authority information into the corresponding relation between the login information of the advertisement putting businessman and the distributed public key, so that the access authority information used when the advertisement putting businessman accesses the advertisement putting channel is integrated.
In a third aspect, the present invention further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the computer program performs the steps of the method in the first aspect.
In a fourth aspect, embodiments of the present invention also provide an electronic device, which includes a memory, a processor, and one or more programs, where the one or more programs are stored in the memory and configured to be executed by the processor to perform the steps of the method according to the first aspect.
In the solutions provided in the first to fourth aspects of the embodiments of the present invention, when an advertisement publisher logs in the data integration system using the login information for the first time, the data integration system displays an advertisement delivery channel list that needs to be data integrated to the advertisement publisher, and queries a public key allocated to the advertisement publisher using the login information used by the advertisement publisher; acquiring an advertisement delivery channel selected by an advertisement delivery provider from an advertisement delivery channel list and access authority information used when the advertisement delivery provider accesses the selected advertisement delivery channel; the inquired public key is utilized to encrypt the access authority information used when the advertisement putting merchant accesses the selected advertisement putting channel to obtain the encrypted access authority information, and the encrypted access authority information is stored in the corresponding relation between the login information of the advertisement putting merchant and the distributed public key, so that the access authority information used when the advertisement putting merchant accesses the advertisement putting channel is integrated, compared with the mode that the data of different advertisement putting platforms cannot be integrated in the related technology, the access authority information of different advertisement putting channels for the advertisement putting merchant to put can be integrated, so that the access authority information of different advertisement putting channels can be obtained when the advertisement putting merchant logs in a data integration system, thereby accessing the different advertisement putting channels and checking the advertisement putting conditions in the different advertisement putting channels, the operation is simple and convenient, and the experience of advertisement putting merchants is improved.
In order to make the aforementioned and other objects, features and advantages of the present invention comprehensible, preferred embodiments accompanied with figures are described in detail below.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a flowchart illustrating a method for cross-platform integration of advertisement data according to embodiment 1 of the present invention;
FIG. 2 is a schematic structural diagram illustrating an advertisement data cross-platform integration apparatus according to embodiment 2 of the present invention;
fig. 3 shows a schematic structural diagram of an electronic device provided in embodiment 3 of the present invention.
Detailed Description
At present, different advertisement delivery platforms (microblog, Tencent, huge, jittering and the like) have special API interfaces for acquiring advertisement data, but the data formats of the interfaces are different, and in the existing scheme, some rules for data access are formulated according to the definition of business logic, but a large amount of manual work is needed. A simple and convenient way for communicating data of different platforms is lacked.
Based on this, embodiments of the application provide a method, a device and an electronic device for integrating advertisement data across platforms, which can integrate access authority information of different advertisement delivery channels for delivering advertisements by advertisement deliverers, so that the access authority information of the different advertisement delivery channels can be obtained when the advertisement deliverers log in a data integration system, thereby accessing the different advertisement delivery channels and checking advertisement delivery conditions in the different advertisement delivery channels, the operation is simple and convenient, and the experience of the advertisement deliverers is improved.
The main ideas of the scheme are as follows: integrating and depositing data of different advertisement delivery channels to a data integration system according to different apertures by means of Open API, user login authorization, data technology processing and the like, realizing data unification, integrating at regular time and time according to data types and used frequency, carrying out semantic analysis according to each interface rule document if data conflict problems or data inconsistency problems occur, automatically realizing data conversion, and prompting or alarming if the data cannot be identified at all.
In the following embodiments of the present application, the term "advertisement delivery channel" is the same as the term "advertisement delivery platform" and is a platform for advertisement delivery.
The advertisement delivery channel can be, but is not limited to: microblogging, tenuous, massive, and tremble.
In order to make the aforementioned objects, features and advantages of the present application more comprehensible, the present application is described in further detail with reference to the accompanying drawings and the detailed description.
Example 1
The execution subject of the advertisement data cross-platform integration method provided by the embodiment is a data integration system.
The data integration system may use any computing device capable of integrating data in the prior art, and details are not repeated here.
Referring to a flow chart of an advertisement data cross-platform integration method shown in fig. 1, the present embodiment provides an advertisement data cross-platform integration method, including the following specific steps:
The login information comprises: and the advertisement putting businessmen log in a user name and a password used when the data integration system is logged in.
102, according to the login information of the advertisement publisher, executing a new user registration operation, so that the advertisement publisher sending the registration request registers as the user of the data integration system, and distributing a pair of keys used in cooperation to the advertisement publisher registered as the user of the data integration system, wherein the pair of keys comprises: a public key and a private key.
In step 102, the pair of keys used in conjunction is generated by the data integration system.
And 104, distributing the private key to the advertisement publisher, and generating a corresponding relation between login information of the advertisement publisher and the distributed public key.
The correspondence between the login information of the advertisement publisher and the distributed public key may be stored in a text, and the text may also store other data.
After the advertiser registers as a user of the data integration system, the following steps may be continued.
And 106, when the advertisement releaser logs in the data integration system by using the login information for the first time, displaying an advertisement release channel list needing data integration to the advertisement releaser, and inquiring a public key distributed to the advertisement releaser by using the login information used by the advertisement releaser.
In step 106, the advertisement delivery channel list includes: the names of all advertising channels. And the advertisement delivery channel list is cached in the data integration system.
And inquiring the public key distributed to the advertisement publisher from the corresponding relation between the login information of the advertisement publisher and the distributed public key by using the login information used by the advertisement publisher.
And 108, acquiring the advertisement delivery channel selected by the advertisement delivery provider from the advertisement delivery channel list and the access authority information used when the advertisement delivery provider accesses the selected advertisement delivery channel.
In step 108, when the advertisement delivery channel selected by the advertisement delivery provider from the advertisement delivery channel list is acquired, the advertisement delivery provider is prompted to input the access authority information used when the advertisement delivery provider accesses the selected advertisement delivery channel, so as to acquire the access authority information used when the advertisement delivery provider accesses the selected advertisement delivery channel.
And the access authority information is used for representing a user name and a password used by the advertisement putting businessmen when the advertisement putting businessmen access the advertisement putting channel.
And 110, encrypting the access authority information used when the advertisement putting businessman accesses the selected advertisement putting channel by using the inquired public key to obtain the encrypted access authority information, and storing the encrypted access authority information into the corresponding relation between the login information of the advertisement putting businessman and the distributed public key, thereby integrating the access authority information used when the advertisement putting businessman accesses the advertisement putting channel.
The method for integrating advertisement data across platforms provided by this embodiment may further perform the following steps (1) to (7), and get through advertisement delivery data with the same meaning in different advertisement delivery channels:
(1) when the advertisement putting channel is not selected from the advertisement putting channel list by the advertisement putting provider, acquiring channel information of the advertisement putting channel input by the advertisement putting provider and access authority information used when the advertisement putting provider accesses the advertisement putting channel corresponding to the input channel information;
(2) and encrypting the access authority information used when the advertisement putting businessman accesses the advertisement putting channel corresponding to the input channel information by using the inquired public key to obtain the encrypted access authority information, and storing the encrypted access authority information into the corresponding relation between the login information of the advertisement putting businessman and the distributed public key.
(3) When an Application Programming Interface (API) description file of an advertisement delivery channel input by an advertisement publisher is acquired according to channel information of the advertisement delivery channel input by the advertisement publisher, recognizing the meaning of advertisement delivery data used by the advertisement delivery channel input by the advertisement publisher according to the API description file;
(4) associating the identified advertisement delivery data used by the advertisement delivery channel corresponding to the API description file with the advertisement delivery data of the known advertisement delivery channel with the same meaning as the advertisement delivery data used by the advertisement delivery channel corresponding to the API description file;
(5) processing advertisement release data used by the advertisement release channel input by the advertisement release provider by using a Natural Language Processing (NLP) technology to obtain the advertisement release data used by the advertisement release channel input by the advertisement release provider when the API specification file of the advertisement release channel input by the advertisement release provider is not obtained according to the channel information of the advertisement release channel input by the advertisement release provider;
(6) determining advertisement putting data with the same meaning of the advertisement putting data used by the advertisement putting channels input by the advertisement putting merchants from the advertisement putting data of the known advertisement putting channels by adopting a fuzzy matching mode;
(7) and associating the advertisement putting data used by the advertisement putting channel input by the advertisement putting supplier with the advertisement putting data with the same meaning as the advertisement putting data used by the advertisement putting channel input by the advertisement putting supplier in the known advertisement putting data of the advertisement putting channel.
In the step (1), when the advertisement publisher does not select an advertisement delivery channel from the advertisement delivery channel list, the advertisement publisher is prompted to input channel information of the advertisement delivery channel from which the advertisement publisher delivers the advertisement.
And the channel information of the advertisement delivery channel is used for representing the API description website of the advertisement delivery channel.
In the step (3), the NLP is used to process the API description file, and the meaning of the advertisement delivery data used by the advertisement delivery channel input by the advertisement delivery provider is identified.
The advertisement placement data includes, but is not limited to: number of advertisement impressions, number of advertisement views, and number of advertisement operations.
But different advertisement delivery channels have different storage forms for advertisement delivery data with the same meaning.
The storage forms, including but not limited to: the name of the ad placement data, the data type, and the data length.
In the step (4), the known advertisement delivery data of the advertisement delivery channel is the advertisement delivery data of the advertisement delivery channel recorded in the advertisement delivery channel list.
The advertisement delivery data of the advertisement delivery channels recorded in the advertisement delivery channel list is identified by the data integration system in advance according to the API description files of the advertisement delivery channels recorded in the advertisement delivery channel list and is stored in the database of the advertisement delivery data of the advertisement delivery channels.
In one embodiment, the database of advertisement delivery data of advertisement delivery channels may generate an association relationship of advertisement delivery data having the same meaning in different advertisement delivery channels, so as to store the advertisement delivery data of different advertisement delivery channels in the manner of the association relationship of the advertisement delivery data having the same meaning.
And acquiring advertisement delivery data of a known advertisement delivery channel from a database of the advertisement delivery data of the advertisement delivery channel, inquiring advertisement delivery data with the same meaning as the identified advertisement delivery data used by the advertisement delivery channel input by the advertisement delivery provider from the advertisement delivery data of the known advertisement delivery channel by using a fuzzy matching mode, and associating the identified advertisement delivery data used by the advertisement delivery channel corresponding to the API description file with the advertisement delivery data with the same meaning as the advertisement delivery data in the advertisement delivery data of the known advertisement delivery channel.
In the step (5), the specific process of processing the advertisement delivery data used by the advertisement delivery channel input by the advertisement delivery provider by using the NLP to obtain the advertisement delivery data used by the advertisement delivery channel input by the advertisement delivery provider is the prior art, and is not repeated here.
Optionally, the data of advertisement delivery used by the advertisement delivery channel input by the advertisement delivery provider obtained by NLP may be displayed to the advertisement delivery provider, the advertisement delivery provider determines whether it is correct, and if the advertisement delivery provider determines that it is correct, the step (6) is continued.
In the step (6), a specific process of determining the advertisement delivery data with the same meaning as the advertisement delivery data used by the advertisement delivery channel input by the advertisement delivery provider from the advertisement delivery data of the known advertisement delivery channel in a fuzzy matching manner is the prior art, and is not described herein again.
In the step (7), the association process is similar to the association process described in the step (4), and is not described again here.
After advertising data having the same meaning is opened in different advertising channels, the following steps (1) to (3) may be continuously performed:
(1) acquiring a login request sent by the advertisement publisher, wherein the login request carries login information of the advertisement publisher;
(2) when the login information is confirmed to pass the verification, the corresponding relation between the login information of the advertisement publisher and the distributed public key is inquired by using the login information, and the encrypted access authority information is obtained from the corresponding relation;
(3) and acquiring a private key of the advertisement putting merchant, decrypting the acquired encrypted access authority information by using the private key of the advertisement putting merchant to obtain the access authority information of the advertisement putting channel, and feeding back the obtained access authority information of the advertisement putting channel to the advertisement putting merchant, so that the advertisement putting merchant accesses the advertisement putting channel by using the access authority information.
In the step (2), when the user name and the password input by the advertising sponsor are correct, it is determined that the login information is verified.
In the step (3), the data integration system prompts the advertisement publisher to input the allocated private key, so as to obtain the private key of the advertisement publisher.
The data integration system can also be used for acquiring advertisement delivery data of each advertisement delivery channel, learning the change frequency of the advertisement delivery data in each advertisement delivery channel, and respectively updating the advertisement delivery data of each advertisement delivery channel stored in the database of the advertisement delivery data of each advertisement delivery channel according to the change frequency rule. After the data channels are opened, the data integration system can automatically acquire data, observe the update frequency of the advertisement delivery data of each advertisement delivery channel, and perform update frequency marking, wherein the marking includes but is not limited to: every 1 minute, every 10 minutes, every 30 minutes, every 1 hour, every 3 hours, every 6 hours, every 12 hours, and every 24 hours. Also, the ad publisher is allowed to manually adjust the update frequency tag of the field.
It can be seen from the above contents that the fields of the advertisement delivery data of different advertisement delivery channels and the corresponding field descriptions can be automatically matched and recommended in the NLP manner, which is beneficial to realizing the communication of the advertisement delivery data of different advertisement delivery channels, and is convenient for the advertisement deliverers to manage the advertisement delivery data of different advertisement delivery channels on the data integration system.
In summary, according to the advertisement data cross-platform integration method provided in this embodiment, when an advertisement publisher logs in the data integration system using login information for the first time, the data integration system displays an advertisement delivery channel list that needs to be subjected to data integration to the advertisement publisher, and queries a public key allocated to the advertisement publisher by using the login information used by the advertisement publisher; acquiring an advertisement delivery channel selected by an advertisement delivery provider from an advertisement delivery channel list and access authority information used when the advertisement delivery provider accesses the selected advertisement delivery channel; the inquired public key is utilized to encrypt the access authority information used when the advertisement putting merchant accesses the selected advertisement putting channel to obtain the encrypted access authority information, and the encrypted access authority information is stored in the corresponding relation between the login information of the advertisement putting merchant and the distributed public key, so that the access authority information used when the advertisement putting merchant accesses the advertisement putting channel is integrated, compared with the mode that the data of different advertisement putting platforms cannot be integrated in the related technology, the access authority information of different advertisement putting channels for the advertisement putting merchant to put can be integrated, so that the access authority information of different advertisement putting channels can be obtained when the advertisement putting merchant logs in a data integration system, thereby accessing the different advertisement putting channels and checking the advertisement putting conditions in the different advertisement putting channels, the operation is simple and convenient, and the experience of advertisement putting merchants is improved.
Example 2
The present embodiment provides an advertisement data cross-platform integration apparatus, configured to execute the advertisement data cross-platform integration method provided in embodiment 1.
Referring to fig. 2, a schematic structural diagram of an advertisement data cross-platform integration device is shown, in this embodiment, an advertisement data cross-platform integration device is provided, including:
a first obtaining module 200, configured to obtain a registration request sent by an advertisement publisher, where the registration request carries login information used by a login data integration system of the advertisement publisher;
a registration module 202, configured to execute a new user registration operation according to the login information of the advertisement publisher, so that the advertisement publisher sending the registration request registers as the user of the data integration system, and allocates a pair of keys used in cooperation to the advertisement publisher registered as the user of the data integration system, where the pair of keys includes: a public key and a private key;
the first processing module 204 is configured to assign the private key to the advertisement publisher, and generate a corresponding relationship between login information of the advertisement publisher and the assigned public key;
the query module 206 is configured to, when the advertisement publisher logs in the data integration system for the first time by using the login information, display an advertisement delivery channel list that needs to be subjected to data integration to the advertisement publisher, and query a public key allocated to the advertisement publisher by using the login information used by the advertisement publisher;
a second obtaining module 208, configured to obtain an advertisement delivery channel selected by the advertisement delivery provider from the advertisement delivery channel list, and access right information used when the advertisement delivery provider accesses the selected advertisement delivery channel;
the integration module 210 is configured to encrypt, by using the queried public key, the access right information used when the advertisement publisher accesses the selected advertisement delivery channel to obtain encrypted access right information, and store the encrypted access right information in a corresponding relationship between login information of the advertisement publisher and the allocated public key, so as to integrate the access right information used when the advertisement publisher accesses the advertisement delivery channel.
Specifically, the advertisement data cross-platform integration device provided by this embodiment further includes:
a third obtaining module, configured to obtain channel information of an advertisement delivery channel input by the advertisement delivery provider and access authority information used when the advertisement delivery provider accesses the advertisement delivery channel corresponding to the input channel information, when the advertisement delivery provider does not select an advertisement delivery channel from the advertisement delivery channel list;
and the second processing module is used for encrypting the access authority information used when the advertisement putting businessman accesses the advertisement putting channel corresponding to the input channel information by using the inquired public key to obtain the encrypted access authority information, and storing the encrypted access authority information into the corresponding relation between the login information of the advertisement putting businessman and the distributed public key.
Specifically, the advertisement data cross-platform integration device provided by this embodiment further includes:
the identification module is used for identifying the meaning of the advertisement delivery data used by the advertisement delivery channel input by the advertisement delivery provider according to the API description file when the application program interface API description file of the advertisement delivery channel input by the advertisement delivery provider is acquired according to the channel information of the advertisement delivery channel input by the advertisement delivery provider;
and the association module is used for associating the identified advertisement delivery data used by the advertisement delivery channel corresponding to the API description file with the advertisement delivery data of the known advertisement delivery channel with the same meaning as the advertisement delivery data used by the advertisement delivery channel corresponding to the API description file.
In summary, according to the advertisement data cross-platform integration device provided in this embodiment, when an advertisement publisher logs in the data integration system using login information for the first time, the data integration system displays an advertisement delivery channel list that needs to be subjected to data integration to the advertisement publisher, and queries a public key allocated to the advertisement publisher by using the login information used by the advertisement publisher; acquiring an advertisement delivery channel selected by an advertisement delivery provider from an advertisement delivery channel list and access authority information used when the advertisement delivery provider accesses the selected advertisement delivery channel; the inquired public key is utilized to encrypt the access authority information used when the advertisement putting merchant accesses the selected advertisement putting channel to obtain the encrypted access authority information, and the encrypted access authority information is stored in the corresponding relation between the login information of the advertisement putting merchant and the distributed public key, so that the access authority information used when the advertisement putting merchant accesses the advertisement putting channel is integrated, compared with the mode that the data of different advertisement putting platforms cannot be integrated in the related technology, the access authority information of different advertisement putting channels for the advertisement putting merchant to put can be integrated, so that the access authority information of different advertisement putting channels can be obtained when the advertisement putting merchant logs in a data integration system, thereby accessing the different advertisement putting channels and checking the advertisement putting conditions in the different advertisement putting channels, the operation is simple and convenient, and the experience of advertisement putting merchants is improved.
Example 3
This embodiment proposes a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, performs the steps of the advertisement data cross-platform syndication method described in embodiment 1 above. For specific implementation, refer to method embodiment 1, which is not described herein again.
In addition, referring to the schematic structural diagram of an electronic device shown in fig. 3, the present embodiment further provides an electronic device, where the electronic device includes a bus 51, a processor 52, a transceiver 53, a bus interface 54, a memory 55, and a user interface 56. The electronic device comprises a memory 55.
In this embodiment, the electronic device further includes: one or more programs stored on the memory 55 and executable on the processor 52, configured to be executed by the processor for performing the following steps (1) to (6):
(1) the method comprises the steps that a data integration system obtains a registration request sent by an advertisement publisher, wherein the registration request carries login information used by the advertisement publisher for logging in the data integration system;
(2) executing a new user registration operation according to the login information of the advertisement publisher, so that the advertisement publisher sending the registration request is registered as the user of the data integration system, and distributing a pair of keys matched for use to the advertisement publisher registered as the user of the data integration system, wherein the pair of keys comprises: a public key and a private key;
(3) distributing the private key to the advertisement publisher, and generating a corresponding relation between login information of the advertisement publisher and the distributed public key;
(4) when the advertisement releaser logs in the data integration system by using the login information for the first time, displaying an advertisement release channel list needing data integration to the advertisement releaser, and inquiring a public key distributed to the advertisement releaser by using the login information used by the advertisement releaser;
(5) acquiring an advertisement delivery channel selected by the advertisement delivery provider from the advertisement delivery channel list and access authority information used when the advertisement delivery provider accesses the selected advertisement delivery channel;
(6) and encrypting the access authority information used when the advertisement putting businessman accesses the selected advertisement putting channel by using the inquired public key to obtain the encrypted access authority information, and storing the encrypted access authority information into the corresponding relation between the login information of the advertisement putting businessman and the distributed public key, thereby integrating the access authority information used when the advertisement putting businessman accesses the advertisement putting channel.
A transceiver 53 for receiving and transmitting data under the control of the processor 52.
Where a bus architecture (represented by bus 51) is used, bus 51 may include any number of interconnected buses and bridges, with bus 51 linking together various circuits including one or more processors, represented by processor 52, and memory, represented by memory 55. The bus 51 may also link various other circuits such as peripherals, voltage regulators, power management circuits, and the like, which are well known in the art, and therefore, will not be described any further in this embodiment. A bus interface 54 provides an interface between the bus 51 and the transceiver 53. The transceiver 53 may be one element or may be multiple elements, such as multiple receivers and transmitters, providing a means for communicating with various other apparatus over a transmission medium. For example: the transceiver 53 receives external data from other devices. The transceiver 53 is used for transmitting data processed by the processor 52 to other devices. Depending on the nature of the computing system, a user interface 56, such as a keypad, display, speaker, microphone, joystick, may also be provided.
The processor 52 is responsible for managing the bus 51 and the usual processing, running a general-purpose operating system as described above. And memory 55 may be used to store data used by processor 52 in performing operations.
Alternatively, processor 52 may be, but is not limited to: a central processing unit, a singlechip, a microprocessor or a programmable logic device.
It will be appreciated that the memory 55 in embodiments of the invention may be either volatile memory or nonvolatile memory, or may include both volatile and nonvolatile memory. The non-volatile Memory may be a Read-Only Memory (ROM), a Programmable ROM (PROM), an Erasable PROM (EPROM), an Electrically Erasable PROM (EEPROM), or a flash Memory. Volatile Memory can be Random Access Memory (RAM), which acts as external cache Memory. By way of illustration and not limitation, many forms of RAM are available, such as Static random access memory (Static RAM, SRAM), Dynamic Random Access Memory (DRAM), Synchronous Dynamic random access memory (Synchronous DRAM, SDRAM), Double Data Rate Synchronous Dynamic random access memory (ddr Data Rate SDRAM, ddr SDRAM), Enhanced Synchronous SDRAM (ESDRAM), Synchlink DRAM (SLDRAM), and Direct Rambus RAM (DRRAM). The memory 55 of the systems and methods described in this embodiment is intended to comprise, without being limited to, these and any other suitable types of memory.
In some embodiments, memory 55 stores the following elements, executable modules or data structures, or a subset thereof, or an expanded set thereof: an operating system 551 and application programs 552.
The operating system 551 includes various system programs, such as a framework layer, a core library layer, a driver layer, and the like, for implementing various basic services and processing hardware-based tasks. The application 552 includes various applications, such as a Media Player (Media Player), a Browser (Browser), and the like, for implementing various application services. A program implementing the method of an embodiment of the present invention may be included in the application 552.
In summary, according to the computer-readable storage medium and the electronic device provided in this embodiment, when an advertisement publisher logs in the data integration system using login information for the first time, the data integration system displays an advertisement delivery channel list that needs to be subjected to data integration to the advertisement publisher, and queries a public key allocated to the advertisement publisher by using the login information used by the advertisement publisher; acquiring an advertisement delivery channel selected by an advertisement delivery provider from an advertisement delivery channel list and access authority information used when the advertisement delivery provider accesses the selected advertisement delivery channel; the inquired public key is utilized to encrypt the access authority information used when the advertisement putting merchant accesses the selected advertisement putting channel to obtain the encrypted access authority information, and the encrypted access authority information is stored in the corresponding relation between the login information of the advertisement putting merchant and the distributed public key, so that the access authority information used when the advertisement putting merchant accesses the advertisement putting channel is integrated, compared with the mode that the data of different advertisement putting platforms cannot be integrated in the related technology, the access authority information of different advertisement putting channels for the advertisement putting merchant to put can be integrated, so that the access authority information of different advertisement putting channels can be obtained when the advertisement putting merchant logs in a data integration system, thereby accessing the different advertisement putting channels and checking the advertisement putting conditions in the different advertisement putting channels, the operation is simple and convenient, and the experience of advertisement putting merchants is improved.
The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the appended claims.
Claims (10)
1. A method for integrating advertisement data across platforms is characterized by comprising the following steps:
the method comprises the steps that a data integration system obtains a registration request sent by an advertisement publisher, wherein the registration request carries login information used by the advertisement publisher for logging in the data integration system;
executing a new user registration operation according to the login information of the advertisement publisher, so that the advertisement publisher sending the registration request is registered as the user of the data integration system, and distributing a pair of keys matched for use to the advertisement publisher registered as the user of the data integration system, wherein the pair of keys comprises: a public key and a private key;
distributing the private key to the advertisement publisher, and generating a corresponding relation between login information of the advertisement publisher and the distributed public key;
when the advertisement releaser logs in the data integration system by using the login information for the first time, displaying an advertisement release channel list needing data integration to the advertisement releaser, and inquiring a public key distributed to the advertisement releaser by using the login information used by the advertisement releaser;
acquiring an advertisement delivery channel selected by the advertisement delivery provider from the advertisement delivery channel list and access authority information used when the advertisement delivery provider accesses the selected advertisement delivery channel;
and encrypting the access authority information used when the advertisement putting businessman accesses the selected advertisement putting channel by using the inquired public key to obtain the encrypted access authority information, and storing the encrypted access authority information into the corresponding relation between the login information of the advertisement putting businessman and the distributed public key, thereby integrating the access authority information used when the advertisement putting businessman accesses the advertisement putting channel.
2. The method of claim 1, further comprising:
when the advertisement putting channel is not selected from the advertisement putting channel list by the advertisement putting provider, acquiring channel information of the advertisement putting channel input by the advertisement putting provider and access authority information used when the advertisement putting provider accesses the advertisement putting channel corresponding to the input channel information;
and encrypting the access authority information used when the advertisement putting businessman accesses the advertisement putting channel corresponding to the input channel information by using the inquired public key to obtain the encrypted access authority information, and storing the encrypted access authority information into the corresponding relation between the login information of the advertisement putting businessman and the distributed public key.
3. The method of claim 2, further comprising:
when an Application Program Interface (API) description file of an advertisement delivery channel input by an advertisement publisher is acquired according to channel information of the advertisement delivery channel input by the advertisement publisher, recognizing the meaning of advertisement delivery data used by the advertisement delivery channel input by the advertisement publisher according to the API description file;
and associating the identified advertisement delivery data used by the advertisement delivery channel corresponding to the API description file with the advertisement delivery data of the known advertisement delivery channel with the same meaning of the advertisement delivery data used by the advertisement delivery channel corresponding to the API description file.
4. The method of claim 3, further comprising:
when the API specification file of the advertisement delivery channel input by the advertisement publisher is not acquired according to the channel information of the advertisement delivery channel input by the advertisement publisher, processing the advertisement delivery data used by the advertisement delivery channel input by the advertisement publisher by using a natural language processing technology (NLP) to obtain the advertisement delivery data used by the advertisement delivery channel input by the advertisement publisher;
determining advertisement putting data with the same meaning of the advertisement putting data used by the advertisement putting channels input by the advertisement putting merchants from the advertisement putting data of the known advertisement putting channels by adopting a fuzzy matching mode;
and associating the advertisement putting data used by the advertisement putting channel input by the advertisement putting supplier with the advertisement putting data with the same meaning as the advertisement putting data used by the advertisement putting channel input by the advertisement putting supplier in the known advertisement putting data of the advertisement putting channel.
5. The method of claim 1, further comprising:
acquiring a login request sent by the advertisement publisher, wherein the login request carries login information of the advertisement publisher;
when the login information is confirmed to pass the verification, the corresponding relation between the login information of the advertisement publisher and the distributed public key is inquired by using the login information, and the encrypted access authority information is obtained from the corresponding relation;
and acquiring a private key of the advertisement putting merchant, decrypting the acquired encrypted access authority information by using the private key of the advertisement putting merchant to obtain the access authority information of the advertisement putting channel, and feeding back the obtained access authority information of the advertisement putting channel to the advertisement putting merchant, so that the advertisement putting merchant accesses the advertisement putting channel by using the access authority information.
6. An advertisement data cross-platform integration device, comprising:
the system comprises a first acquisition module, a second acquisition module and a registration module, wherein the first acquisition module is used for acquiring a registration request sent by an advertisement publisher, and the registration request carries login information used by a login data integration system of the advertisement publisher;
a registration module, configured to perform a new user registration operation according to the login information of the advertisement publisher, so that the advertisement publisher sending the registration request registers as the user of the data integration system, and allocates a pair of keys to the advertisement publisher registered as the user of the data integration system, where the pair of keys includes: a public key and a private key;
the first processing module is used for distributing the private key to the advertisement publisher and generating the corresponding relation between the login information of the advertisement publisher and the distributed public key;
the query module is used for displaying an advertisement delivery channel list needing data integration to the advertisement delivery company when the advertisement delivery company logs in the data integration system by using the login information for the first time, and querying a public key distributed to the advertisement delivery company by using the login information used by the advertisement delivery company;
a second obtaining module, configured to obtain an advertisement delivery channel selected by the advertisement delivery provider from the advertisement delivery channel list, and access permission information used when the advertisement delivery provider accesses the selected advertisement delivery channel;
and the integration module is used for encrypting the access authority information used when the advertisement putting businessman accesses the selected advertisement putting channel by using the inquired public key to obtain the encrypted access authority information, and storing the encrypted access authority information into the corresponding relation between the login information of the advertisement putting businessman and the distributed public key, so that the access authority information used when the advertisement putting businessman accesses the advertisement putting channel is integrated.
7. The apparatus of claim 6, further comprising:
a third obtaining module, configured to obtain channel information of an advertisement delivery channel input by the advertisement delivery provider and access authority information used when the advertisement delivery provider accesses the advertisement delivery channel corresponding to the input channel information, when the advertisement delivery provider does not select an advertisement delivery channel from the advertisement delivery channel list;
and the second processing module is used for encrypting the access authority information used when the advertisement putting businessman accesses the advertisement putting channel corresponding to the input channel information by using the inquired public key to obtain the encrypted access authority information, and storing the encrypted access authority information into the corresponding relation between the login information of the advertisement putting businessman and the distributed public key.
8. The apparatus of claim 7, further comprising:
the identification module is used for identifying the meaning of the advertisement delivery data used by the advertisement delivery channel input by the advertisement delivery provider according to the API description file when the application program interface API description file of the advertisement delivery channel input by the advertisement delivery provider is acquired according to the channel information of the advertisement delivery channel input by the advertisement delivery provider;
and the association module is used for associating the identified advertisement delivery data used by the advertisement delivery channel corresponding to the API description file with the advertisement delivery data of the known advertisement delivery channel with the same meaning as the advertisement delivery data used by the advertisement delivery channel corresponding to the API description file.
9. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the steps of the method according to any one of the claims 1 to 5.
10. An electronic device comprising a memory, a processor, and one or more programs, wherein the one or more programs are stored in the memory and configured to be executed by the processor to perform the steps of the method of any of claims 1-5.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202110264187.6A CN112884522A (en) | 2021-03-11 | 2021-03-11 | Advertisement data cross-platform integration method and device and electronic equipment |
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| Application Number | Priority Date | Filing Date | Title |
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| CN202110264187.6A CN112884522A (en) | 2021-03-11 | 2021-03-11 | Advertisement data cross-platform integration method and device and electronic equipment |
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| CN112884522A true CN112884522A (en) | 2021-06-01 |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN115018551A (en) * | 2022-06-29 | 2022-09-06 | 北京飞天经纬科技股份有限公司 | CRM data management method and device for advertisement service and storage medium |
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2021
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN115018551A (en) * | 2022-06-29 | 2022-09-06 | 北京飞天经纬科技股份有限公司 | CRM data management method and device for advertisement service and storage medium |
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