CN112883263B - Information recommendation method and device and electronic equipment - Google Patents

Information recommendation method and device and electronic equipment Download PDF

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CN112883263B
CN112883263B CN202110177684.2A CN202110177684A CN112883263B CN 112883263 B CN112883263 B CN 112883263B CN 202110177684 A CN202110177684 A CN 202110177684A CN 112883263 B CN112883263 B CN 112883263B
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information
store
commodity
page
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CN112883263A (en
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马麦琪
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Zhejiang Koubei Network Technology Co Ltd
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Zhejiang Koubei Network Technology Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9538Presentation of query results
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/958Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0631Item recommendations
    • YGENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02DCLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
    • Y02D10/00Energy efficient computing, e.g. low power processors, power management or thermal management

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Abstract

The application discloses an information recommendation method, an information recommendation device and electronic equipment, and relates to the technical field of information. The method comprises the following steps: acquiring identification information of a target shop in a current page; acquiring at least one piece of commodity information preset corresponding to the identification information, wherein the at least one piece of commodity information is commodity information meeting preset recommendation conditions in the target store; and updating, replacing and displaying the store information of the target store and the at least one commodity information in a recommended display area of the target store. The method and the system provide the relevant information of the store for the user as much as possible in the page, so that the user can intuitively know the commodity in the store before clicking the detail page of the store, and whether to click the store or not can be selected according to the requirement. The high-frequency content recommendation display effect can be realized, and the user can be quickly helped to make decisions.

Description

Information recommendation method and device and electronic equipment
Technical Field
The present disclosure relates to the field of information technologies, and in particular, to an information recommendation method, an information recommendation device, and an electronic device.
Background
With the rapid development of the Internet and the acceleration of the life rhythm of people, people can acquire required commodities on line through the network, and the method is simple and convenient, and saves the time of users.
At present, commodity information is usually recommended on a first page, a recommended shop list is displayed, then a user selects a shop page in the list to browse in-shop commodity information, and commodity ordering is selected according to the requirement.
However, in this information recommendation method, the user cannot directly know the information of the commodity in the store, and needs to click manually to enter the store page to check, if the commodity in the store does not meet the requirement, the user exits from the store page, and then repeatedly executes to check whether the commodity information meeting the requirement exists in other stores. Further, the operation of the user is complicated, the operation time of the user is prolonged, and the acquisition efficiency of the commodity is affected.
Disclosure of Invention
In view of this, the present application provides an information recommendation method, apparatus and electronic device, and mainly aims to solve the technical problem that in the current traditional technology, because of inaccurate commodity information recommendation, the operation of a user is complicated, the operation duration of the user is prolonged, and then the commodity acquisition efficiency is affected.
According to one aspect of the present application, there is provided an information recommendation method, including:
acquiring identification information of a target shop in a current page;
acquiring at least one piece of commodity information preset corresponding to the identification information, wherein the at least one piece of commodity information is commodity information meeting preset recommendation conditions in the target store;
and updating, replacing and displaying the store information of the target store and the at least one commodity information in a recommended display area of the target store.
According to another aspect of the present application, there is provided an information recommendation apparatus including:
the acquisition module is used for acquiring the identification information of the target store in the current page;
the acquisition module is further used for acquiring at least one piece of commodity information preset corresponding to the identification information, wherein the at least one piece of commodity information is commodity information meeting preset recommendation conditions in the target store;
and the display module is used for updating, replacing and displaying the store information of the target store and the at least one commodity information in a recommended display area of the target store.
According to still another aspect of the present application, there is provided a storage medium having stored thereon a computer program which, when executed by a processor, implements the above-described information recommendation method.
According to still another aspect of the present application, there is provided an electronic device including a storage medium, a processor, and a computer program stored on the storage medium and executable on the processor, the processor implementing the above information recommendation method when executing the computer program.
By means of the technical scheme, compared with the traditional mode, the information recommending method, device and electronic equipment provided by the application are characterized in that for a target store in a current page, store information and at least one piece of commodity information meeting preset recommending conditions in the store are updated, replaced and displayed in a recommending display area of the store, and further relevant information of the store is provided for users in the page as much as possible, so that the users can intuitively know commodities in the store before clicking into a detailed page of the store, and whether clicking into the store is needed or not can be selected according to requirements. The method can realize the high-frequency content recommendation display effect, quickly help users to make decisions, reduce tedious operations of the users, reduce the operation time of the users and improve the acquisition efficiency of commodities.
The foregoing description is only an overview of the technical solutions of the present application, and may be implemented according to the content of the specification in order to make the technical means of the present application more clearly understood, and in order to make the above-mentioned and other objects, features and advantages of the present application more clearly understood, the following detailed description of the present application will be given.
Drawings
The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this application, illustrate embodiments of the application and together with the description serve to explain the application and do not constitute an undue limitation to the application. In the drawings:
fig. 1 shows a flow chart of an information recommendation method provided in an embodiment of the present application;
fig. 2 is a schematic flow chart of another information recommendation method according to an embodiment of the present application;
fig. 3 is a schematic flow chart of an example application scenario provided in an embodiment of the present application;
fig. 4 shows an effect schematic diagram of an application scenario example provided in an embodiment of the present application;
fig. 5 shows an effect schematic diagram of another application scenario example provided in the embodiment of the present application;
fig. 6 shows a schematic structural diagram of an information recommendation device according to an embodiment of the present application.
Detailed Description
The present application will be described in detail hereinafter with reference to the accompanying drawings in conjunction with embodiments. It should be noted that, in the case of no conflict, the embodiments and features in the embodiments may be combined with each other.
The technical problem that the operation of a user is complicated, the operation time of the user is prolonged, and the commodity acquisition efficiency is further affected due to inaccurate commodity information recommendation in the conventional technology at present is solved. The embodiment provides an information recommendation method, as shown in fig. 1, including:
step 101, obtaining identification information of a target shop in a current page.
The target store may be a store existing in the current page. The current page may be a top page or an intermediate page, etc. Such as a home page, an intermediate page, or the like of a website or an Application (APP) for acquiring a commodity on the side of a personal computer (Personal Computer, PC) or the side of a mobile terminal. The identification information of the target store may be a store number, an ID, or the like of the target store.
The execution subject for the embodiment of this side may be a client device of a user, for example, an APP or an applet or a public number or a WEB application installed on an intelligent terminal such as a smart phone, a tablet computer, a PC, or the like. The method can realize the high-frequency efficient content recommendation display effect, quickly help users to make decisions, reduce complicated user operations, further reduce the operation time of the users and improve the acquisition efficiency of commodities.
Step 102, obtaining at least one piece of commodity information preset corresponding to the identification information of the target store.
The preset at least one commodity information can be commodity information meeting preset recommended conditions in the target store. The commodity information can comprise pictures, animations, short videos and the like describing the commodity, and can also comprise related information such as names, prices, purposes, suitable crowds and the like of the commodity, and the specific content of the commodity information can be preset according to actual demands. At least one piece of commodity information preset corresponding to the identification information of the target store can be the commodity information of the commodity which is popular in the store, is newly online or is acquired by the user, and can be considered as the commodity information meeting the preset recommendation condition. Similarly, specific condition contents of preset recommended conditions can be preset according to actual requirements.
For example, on the background system side, each piece of merchandise information (such as merchandise A1 and A2 …) meeting the preset recommended condition in each store (store) may be preset, and then the store and the corresponding merchandise A1 and A2 … are associated, so as to establish a corresponding mapping relationship. The client may then request the background system to obtain the mapping relationship, and then obtain at least one item of merchandise information (merchandise A1, A2 …) preset corresponding to the identification information (the scope of the target store) of the target store according to the mapping relationship. Or the mapping relation and corresponding preset commodity information can be stored locally at the client side in advance, and then the client can be directly called locally.
And 103, updating, replacing and displaying the store information and at least one commodity information of the target store in a recommended display area of the target store.
The store information of the target store may include the name, trademark (LOGO), chain brand, business item, etc. of the store, and may be specifically preset according to actual requirements. For example, in a take-away scenario, the store information may be the LOGO of the store. The recommended display area may be preset according to actual requirements, for example, the original display area of the target store LOGO may be set as the recommended display area of the target store, or any partial area within the original display area of the target store, or the like.
The manner in which the replacement presentation is updated may take many forms, such as a carousel presentation, a presentation of timed replacement, etc. For example, for a store LOGO picture of a store and a commodity picture of two hot commodities in the store, the three pictures are displayed in a carousel or periodically replaced in a recommended display area of the store.
Compared with the traditional mode, the information recommendation method provided by the embodiment is characterized in that for the target store in the current page, store information and at least one piece of commodity information meeting preset recommendation conditions in the store are updated, replaced and displayed in a recommendation display area of the store, and further related information of the store is provided for users in the page as much as possible, so that the users can intuitively know the commodity in the store before clicking into the store detail page, and whether clicking into the store is performed or not can be selected according to requirements. The method can realize the high-frequency content recommendation display effect, quickly help users to make decisions, reduce tedious operations of the users, reduce the operation time of the users and improve the acquisition efficiency of commodities.
Further, as a refinement and extension of the foregoing embodiment, to fully describe the specific implementation manner of this embodiment, this embodiment further provides another information recommendation method, as shown in fig. 2, where the method includes:
step 201, obtaining identification information of a target shop in a current page.
In an actual application scene, since a large number of recommended shops may exist in the current page, if the preset in-store commodity information of the shops is acquired simultaneously, the processing pressure of a local client can be increased, the bandwidth can be influenced, a delay effect is caused, and then the high-frequency content recommendation display effect is influenced. To solve this problem, alternatively, the target store in the present embodiment may be a store existing within the display area of the current page. If stores exist in the browsing view area of the current page, the browsing view area may be a page area displayed to the user in the current page, or a page area+a page area to be displayed to the user in the current page, and for the acquired store identification information, it may not be necessary to acquire repeatedly again. For example, the content of the current page is more or the display proportion is greatly adjusted, and the size of the terminal screen is limited, and other undepicted page content is required to be displayed by means of sliding a scroll bar, dragging a roller, or sliding a touch screen up and down by a user, so that the currently displayed or currently displayed and to-be-displayed current page content area in the terminal screen can be determined as the browsing view focus area of the current page.
By the method, when the number of stores in the current page is large, the stores which are displayed to the user in the current page or the stores which are displayed to the user and are to be displayed for the user in the current page can be preferentially subjected to high-frequency content recommendation display of the fusion of stores and in-store products. The stores displayed to the user in the current page and the stores to be displayed to the user can be determined according to the display area in the current page. For example, according to the current display area in the page, the content currently displayed in the page is determined, and then the store currently displayed in the page is determined as the store displayed to the user in the current page. For acquiring the shops to be displayed for the user, the target area which is adjacent to the current display area and is not displayed in the page can be acquired, and the shops to be displayed for the user can be acquired from the target area according to the browsing operation instruction of the user.
The preprocessing of the high-frequency content recommendation display is not performed for other shops in the current page (other shops except the shops which are displayed to the user and are currently displayed to the user and are to be displayed to the user) temporarily, so that the processing pressure of a local client is reduced, the bandwidth can be saved, the local storage space can be saved, and the high-frequency content recommendation display effect of the shops in the viewing area of the browsing view of the user in the current page can be ensured.
Step 202, obtaining at least one piece of commodity information preset corresponding to the identification information of the target store.
The at least one item information corresponding to the preset information can be the item information meeting the preset recommended condition in the target store. Optionally, the commodity information meeting the preset recommendation condition may be commodity information recorded in a browsing manner and/or obtained in a target store by the user to be recommended, and/or commodity information in a hot manner and/or on-line and/or active in the target store. The user to be recommended may be a user currently logged in at the client side. For example, in order to help the user quickly understand whether the commodity which needs to be acquired in the store exists, some hot commodities (such as commodities which are acquired relatively intensively in the store or commodities which are popular at present and exist in the store), and/or movable commodities (such as discount commodities, full-reduced commodities and the like), and/or newly-online commodities (such as commodities which are newly-put in the store) and/or commodities which are acquired and/or browsed by the user in the store are updated, replaced and displayed together with the store information, so that the information recommendation force is increased.
Step 203, if the continuous display time of the same store information in the current page is greater than or equal to the preset time threshold, updating and replacing display is performed on the store information of the target store and the corresponding preset at least one commodity information of the target store, wherein the continuous display time of the continuous display time is greater than or equal to the preset time threshold.
The duration of continuous presentation of the same store information in the current page can also be considered as the duration of stay of the user browsing view in the current page. The browsing view Jiao Ke is considered as the visual focus position of the user in the information browsing process, and may correspond to the area N displayed in the current page, where the page information content in the area N may be considered as the information content that the user is browsing and viewing, and the target store in step 203 is also the store displayed in the area N. When a user slides a page, page information displayed in the area N is updated, so in this embodiment, the residence time of the browsing view in the current page can be determined according to the continuous display time of the same store information in the area N.
The preset time length threshold value can be preset according to actual requirements, and is used for judging whether the user browses more information or not, if the residence time of the user browsing view focus in the current page is smaller than the threshold value (for example, the residence time can be set to be 2 seconds), the user browsing speed is relatively fast, no time exists for browsing more recommended information in the same area in the current page, useless information recommending effect can be caused when updated information is displayed to the user browsing speed, and therefore the embodiment can not trigger the effect of fusing store information and commodity information and updating, replacing and displaying the information, so that local resources of a client side are saved. If the stay time of the user browsing view focus in the current page is longer than or equal to the threshold value, the user browsing speed is relatively slow, and more information is browsed for the browsing view focus area of the current page, so that the effect of updating, replacing and displaying the store information and commodity information in a fusion mode can be triggered, and a better information recommending effect is achieved.
Exemplary, the updating, replacing and displaying the store information of the target store and the corresponding preset at least one commodity information in the recommended display area of the target store may specifically include: and carrying out carousel and/or replacement and/or cyclic display on the store information of the target store and at least one piece of commodity information corresponding to the preset store in a recommended display area of the target store according to preset frequency. It should be noted that there may be more alternative switching display modes.
For example, for a shop LOGO of a shop and a commodity LOGO of two commodities (new online commodity and hot commodity) in the shop, the three pictures are displayed in a carousel, a replacement, and/or a circulation manner in a recommended display area of the shop at a certain frequency (for example, updated every 2 seconds). The effect of automatically playing the pictures is achieved, so that a user can acquire more store information when browsing the video focus to stay in the current page, and the store information can comprise hot goods, new online goods and the like in the store, thereby quickly helping the user to make a choice.
Alternatively, the recommended display area of the target store may be a LOGO display area of the target store. Correspondingly, the store information of the target store and at least one piece of corresponding preset commodity information are updated, replaced and displayed in a recommended display area of the target store, and the method specifically comprises the following steps: and in the LOGO display area of the target store, updating, replacing and displaying the store LOGO picture and the commodity information picture of the target store.
In the optional mode, the LOGO display area of the store is originally only used for displaying LOGO pictures of the store, and is improved to be used for updating, replacing and displaying the LOGO pictures and the commodity information pictures, so that the display effect of other information of the store is not disturbed as much as possible, the unchanged LOGO display area of the store is changed into an area capable of dynamically updating and displaying more content effects, and a user can browse more information conveniently.
And 204, responding to the click command in the updated replacement display information, and acquiring clicked store information or commodity information.
In this embodiment, the updated and replaced display information in the recommended display area of the target store may not only be provided for the user to browse, but also may bind a corresponding event, and when a certain content in the updated and replaced display information is clicked by the user, the event of binding the content may be triggered, such as jumping to a store detail page. The process shown in steps 205a and 205b may be specifically performed.
In step 205a, if the user clicks on the store information, a store page corresponding to the clicked store information is acquired and displayed.
The store page can be a detailed page of the store, and a user can browse more commodity information in the store in the page so as to obtain a list.
In step 205b in parallel with step 205a, if the user clicks on the commodity information, a shop page of the shop corresponding to the clicked commodity information is acquired and displayed.
For example, the commodity information is bound with the corresponding shop identification in advance, and then when the user clicks the commodity information, the user can enter the detail page of the corresponding shop according to the bound shop identification.
Sometimes, the store detail page contains a lot of commodity information, so that the user can click the commodity information to directly transfer to the browsing area of the commodity information, and optionally, 205b may specifically include: firstly, acquiring a commodity display area of clicked commodity information in a shop page; then determining a page area to be displayed in a shop page according to the commodity display area, wherein the page area to be displayed contains the commodity display area; and finally, displaying the page area to be displayed. By the aid of the selectable mode, the currently displayed commodity can be bounced to the commodity acquisition area by the anchor point, so that a user commodity acquisition path is concise, and commodity access efficiency can be improved.
Exemplary, determining a page area to be displayed in a shop page according to a commodity display area of the clicked commodity specifically includes: firstly, acquiring an area position A of a commodity display area of a clicked commodity in a shop page and a size 1 of the commodity display area; comparing the size 1 with the size 2 of a page window display area (an information display page window browsed by a user); if the size 1 is equal to or close to the size 2, the commodity display area can be directly used as a page area to be displayed in a shop page, or the commodity display area is subjected to fine adjustment to adapt to the size 2 and then is used as the page area to be displayed in the shop page; if the size 2 is larger than the size 1, and the difference between the size 2 and the size 1 is larger than a certain threshold, other adjacent commodity display areas can be filled in according to the area position A, so that the page area to be displayed in the shop page is obtained, and a user can see not only the clicked commodity but also the adjacent commodity of the clicked commodity.
In order to facilitate understanding of the specific implementation process of the method in the above embodiment, the following application scenario is given, but not limited thereto:
taking a take-out scene as an example, a store list is recommended to be displayed in a take-out home page at present, the home page does not display stores and dishes at the same time, only store information is displayed, and the function of not anchoring to recommended dishes is clicked, so that a user cannot directly know the information of dishes managed in the store, can check after entering the store page by manually clicking, if the dishes in the store do not meet the requirements, the user exits from the store page, and then repeatedly executes to check whether dishes meeting the requirements exist in other stores. Further, the operation of the user is complicated, the operation time of the user is prolonged, and the acquisition efficiency of takeaway is affected.
In order to solve the above-mentioned problem, according to the method of the present embodiment, as shown in fig. 3, in-store commodities A1 and A2 … are prepared in advance on the background system side, then commodities A1 and A2 … are associated with the store (shoid), and commodity selection and transparent transmission rules B1 and B2 … are established, that is, page jump events corresponding to the commodities A1 and A2 … are clicked, respectively. Based on the preconfigured content, when the user enters the take-away home page, firstly judging whether the browsing view stays at the current page for 3 seconds or more, if not, determining not to broadcast in turn, and continuing to slide downwards for browsing by the user; if the browsing view stays on the current page for 3 seconds or more, a target identifier (scope) of a store in the area where the browsing view stays in the take-away home page can be obtained, and then commodities A1 and A2 … associated with the target identifier are obtained. The specific effect of broadcasting store and commodity A1, A2 … on commodity LOGO cards in turn can be seen in fig. 4. When the user clicks the commodity A1, the corresponding shoid of the commodity A1 can be obtained, the user can enter a corresponding shop detail page according to the shoid, the user can directly anchor the commodity A1 to a position of a recommended dish, and the specific effect can be shown in fig. 5.
Through the scheme, in the browsing process of the user, information of shops and dishes is provided simultaneously, the frequency efficiency is improved by the first page shops and dishes list, the pictures are automatically displayed in a wheel broadcasting mode, and the wheel broadcasting rules are provided: the user stays for 3 seconds or more in the current page view, and starts the carousel. The user slides the first sheet, which may be a store LOGO, and 2-3 sheets later, which may be store dishes + price and attribute tags for the current dish. And the dishes may be dishes that have been browsed or purchased by the user, recommended dishes/teprizes/new dishes/hot-sell dishes of the current store, etc. And the dishes displayed at present can be obtained by jumping at an anchor point, so that the ordering path of the user is concise, and the purchasing rate can be improved. By applying the scheme of high-frequency efficient carousel display in the home page recommendation stream, stores and dishes are transmitted through, so that a user can be quickly helped to make decisions, and the purchasing rate is improved.
Further, as a specific implementation of the method shown in fig. 1, the embodiment provides an information recommendation device, as shown in fig. 6, including: an acquisition module 31 and a display module 32.
An obtaining module 31, configured to obtain identification information of a target store in a current page;
the acquiring module 31 is further configured to acquire at least one piece of merchandise information preset corresponding to the identification information, where the at least one piece of merchandise information is merchandise information in the target store that meets a preset recommendation condition;
and the display module 32 is configured to update and replace display the store information of the target store and the at least one item information in a recommended display area of the target store.
In a specific application scene, optionally, the target store is a store existing in a browsing view area of the current page;
the display module 32 is specifically configured to update, replace and display the store information of the target store and the corresponding preset at least one item information of the target store in the recommended display area of the target store if the continuous display time of the same store information in the current page is greater than or equal to a preset time threshold.
In a specific application scenario, the display module 32 is specifically configured to perform carousel and/or replacement and/or cyclic display on the store information of the target store and the at least one item information in a recommended display area of the target store according to a preset frequency.
In a specific application scenario, the obtaining module 31 is further configured to obtain clicked store information or commodity information in response to a click command in updating the replacement display information;
the display module 32 is further configured to acquire a store page corresponding to the clicked store information for display if the clicked store information is clicked;
the display module 32 is further configured to obtain a store page of a store corresponding to the clicked commodity information for display if the clicked commodity information is clicked.
In a specific application scenario, the display module 32 is specifically configured to obtain a commodity display area of the clicked commodity information in a shop page; determining a page area to be displayed in a shop page according to the commodity display area, wherein the page area to be displayed comprises the commodity display area; and displaying the page area to be displayed.
In a specific application scenario, optionally, the commodity information meeting the preset recommendation condition is commodity information recorded in a browsing way and/or obtained by a user to be recommended in the target store, and/or is commodity information which is hot in the target store and/or newly online and/or has activity.
In a specific application scenario, optionally, the recommended display area of the target store is a trademark LOGO display area of the target store.
In a specific application scenario, the display module 32 is specifically configured to update, replace and display a store LOGO picture and a commodity information picture of the target store in a LOGO display area of the target store.
In a specific application scenario, optionally, the target store is a store existing in the display area of the current page.
It should be noted that, for other corresponding descriptions of each functional unit related to the information recommending apparatus provided in this embodiment, reference may be made to corresponding descriptions of the methods in fig. 1 and fig. 2, and no further description is given here.
Based on the above methods shown in fig. 1 and fig. 2, correspondingly, the embodiments of the present application further provide a storage medium, on which a computer program is stored, which when executed by a processor, implements the above information recommendation method shown in fig. 1 and fig. 2.
Based on such understanding, the technical solution of the present application may be embodied in the form of a software product, which may be stored in a non-volatile storage medium (may be a CD-ROM, a U-disk, a mobile hard disk, etc.), and includes several instructions for causing a computer device (may be a personal computer, a server, or a network device, etc.) to perform the method of each implementation scenario of the present application.
Based on the methods shown in fig. 1 and fig. 2 and the virtual device embodiment shown in fig. 6, in order to achieve the above objects, the embodiment of the present application further provides an electronic device, which may specifically be a PC, a tablet computer, a smart phone, a smart watch, a smart bracelet, or other network devices, where the client device includes a storage medium and a processor; a storage medium storing a computer program; and a processor for executing the computer program to implement the information recommendation method as shown in fig. 1 and 2.
Optionally, the entity devices may also include a user interface, a network interface, a camera, a Radio Frequency (RF) circuit, a sensor, an audio circuit, a WI-FI module, and so on. The user interface may include a Display screen (Display), an input unit such as a Keyboard (Keyboard), etc., and the optional user interface may also include a USB interface, a card reader interface, etc. The network interface may optionally include a standard wired interface, a wireless interface (e.g., WI-FI interface), etc.
It will be appreciated by those skilled in the art that the physical device structure of an electronic device provided in this embodiment does not constitute a limitation on the two types of physical devices, and may include more or fewer components, or some components may be combined, or different component arrangements may be used.
The storage medium may also include an operating system, a network communication module. The operating system is a program that manages the physical device hardware and software resources described above, supporting the execution of information handling programs and other software and/or programs. The network communication module is used for realizing communication among all components in the storage medium and communication with other hardware and software in the information processing entity equipment.
From the above description of the embodiments, it will be apparent to those skilled in the art that the present application may be implemented by means of software plus necessary general hardware platforms, or may be implemented by hardware. By applying the technical scheme of the embodiment, compared with the current traditional mode, the method has the advantages that for the target store in the current page, store information and at least one piece of commodity information meeting preset recommendation conditions in the store are updated, replaced and displayed in a recommendation display area of the store, so that a user can intuitively know the commodity in the store before clicking into a store detail page, and further whether clicking into the store is performed or not can be selected according to requirements. The method can realize the high-frequency efficient content recommendation display effect, quickly help users to make decisions, reduce complicated user operations, further reduce the operation time of the users and improve the acquisition efficiency of commodities.
Those skilled in the art will appreciate that the drawings are merely schematic illustrations of one preferred implementation scenario, and that the modules or flows in the drawings are not necessarily required to practice the present application. Those skilled in the art will appreciate that modules in an apparatus in an implementation scenario may be distributed in an apparatus in an implementation scenario according to an implementation scenario description, or that corresponding changes may be located in one or more apparatuses different from the implementation scenario. The modules of the implementation scenario may be combined into one module, or may be further split into a plurality of sub-modules.
The foregoing application serial numbers are merely for description, and do not represent advantages or disadvantages of the implementation scenario. The foregoing disclosure is merely a few specific implementations of the present application, but the present application is not limited thereto and any variations that can be considered by a person skilled in the art shall fall within the protection scope of the present application.

Claims (9)

1. An information recommendation method, comprising:
acquiring identification information of a target shop in a browsing view focus area in a current page;
acquiring at least one piece of commodity information preset corresponding to the identification information, wherein the at least one piece of commodity information is commodity information meeting preset recommendation conditions in the target store;
determining whether to trigger updating replacement display of store information and commodity information according to the stay time of the browsing view in the current page, wherein when the stay time is greater than or equal to a preset time threshold, the updating replacement display is triggered: updating, replacing and displaying the store information of the target store and the at least one commodity information in a recommended display area of the target store; and when the stay time is smaller than a preset time threshold, not triggering the updating replacement display.
2. The method according to claim 1, wherein the updating and replacing display of the store information of the target store and the at least one item information in the recommended display area of the target store specifically includes:
and carrying out carousel and/or replacement and/or cyclic display on the store information of the target store and the at least one commodity information in a recommended display area of the target store according to a preset frequency.
3. The method of claim 1, wherein said updating the store information of the target store and the at least one item information within the recommended display area of the target store, the method further comprises:
responding to a click command in updating and replacing display information, and acquiring clicked store information or commodity information;
if the click is of store information, acquiring a store page corresponding to the clicked store information for display;
and if the click is of commodity information, acquiring a shop page of a shop corresponding to the clicked commodity information for display.
4. The method according to claim 3, wherein the step of acquiring and displaying the shop page of the shop corresponding to the clicked commodity information specifically comprises:
acquiring the commodity display area of the clicked commodity information in a shop page;
determining a page area to be displayed in a shop page according to the commodity display area, wherein the page area to be displayed comprises the commodity display area;
and displaying the page area to be displayed.
5. The method according to claim 1, wherein the commodity information meeting preset recommendation conditions is commodity information recorded by browsing and/or obtained by a user to be recommended in the target store and/or is commodity information which is hot and/or newly online and/or active in the target store;
the target store is a store existing in the display area of the current page.
6. The method of claim 1, wherein the recommended display area of the target store is a LOGO display area of the target store;
the step of updating, replacing and displaying the store information of the target store and the at least one commodity information in a recommended display area of the target store specifically comprises the following steps:
and in the LOGO display area of the target store, updating, replacing and displaying the store LOGO picture and the commodity information picture of the target store.
7. An information recommendation device, characterized by comprising:
the acquisition module is used for acquiring the identification information of the target store in the browsing view area in the current page;
the acquisition module is further used for acquiring at least one piece of commodity information preset corresponding to the identification information, wherein the at least one piece of commodity information is commodity information meeting preset recommendation conditions in the target store;
the display module is used for determining whether to trigger updating replacement display of store information and commodity information according to the stay time of the browsing view focus in the current page, wherein when the stay time is greater than or equal to a preset time threshold, the updating replacement display is triggered: updating, replacing and displaying the store information of the target store and the at least one commodity information in a recommended display area of the target store; and when the stay time is smaller than a preset time threshold, not triggering the updating replacement display.
8. A storage medium having stored thereon a computer program, which when executed by a processor implements the information recommendation method of any of claims 1 to 6.
9. An electronic device comprising a storage medium, a processor and a computer program stored on the storage medium and executable on the processor, characterized in that the processor implements the information recommendation method according to any one of claims 1 to 6 when executing the computer program.
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