CN112862542A - Marketing method and system - Google Patents
Marketing method and system Download PDFInfo
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- CN112862542A CN112862542A CN202110260264.0A CN202110260264A CN112862542A CN 112862542 A CN112862542 A CN 112862542A CN 202110260264 A CN202110260264 A CN 202110260264A CN 112862542 A CN112862542 A CN 112862542A
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- 238000000034 method Methods 0.000 title claims abstract description 20
- 230000000694 effects Effects 0.000 claims abstract description 20
- 230000003993 interaction Effects 0.000 claims abstract description 4
- 238000012217 deletion Methods 0.000 claims description 7
- 230000037430 deletion Effects 0.000 claims description 7
- 238000012216 screening Methods 0.000 claims description 4
- 238000007792 addition Methods 0.000 claims description 3
- 238000012986 modification Methods 0.000 claims description 3
- 230000004048 modification Effects 0.000 claims description 3
- 230000006399 behavior Effects 0.000 description 15
- 238000013486 operation strategy Methods 0.000 description 3
- 238000011156 evaluation Methods 0.000 description 2
- 230000009286 beneficial effect Effects 0.000 description 1
- 238000013461 design Methods 0.000 description 1
- 238000011161 development Methods 0.000 description 1
- 239000006185 dispersion Substances 0.000 description 1
- 230000003203 everyday effect Effects 0.000 description 1
- 230000009897 systematic effect Effects 0.000 description 1
Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0202—Market predictions or forecasting for commercial activities
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/22—Indexing; Data structures therefor; Storage structures
- G06F16/2282—Tablespace storage structures; Management thereof
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/23—Updating
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/26—Visual data mining; Browsing structured data
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
Abstract
The invention discloses a thousand-person and thousand-face marketing method and a system. A marketing method for thousands of people and thousands of faces comprises the following steps: a. establishing a user data summary table; b. constructing a set of marketing target user records; c. carrying out marketing operation; d. and analyzing marketing effect. A marketing system for thousands of people and thousands of faces. The system comprises a background server and a client terminal; the background server is used for storing a database, and the database comprises a user data summary table; the client terminal includes a plurality of functional modules including: the device comprises a storage unit, an input unit, an output unit and a calculation unit; the storage unit stores functional modules comprising a crowd creating module, a marketing module and an analyzing module; the computing unit is used for executing each functional module in the storage unit; the input unit and the output unit are used for I/O interaction between the client terminal and an operator.
Description
Technical Field
The invention belongs to the technical field of big data, and particularly relates to a marketing method and a marketing system.
Background
In the past, the market has focused more on how to obtain customers on a large scale and at low cost. Now, more and more people pay attention to how to improve the value of a single user, and the personalized requirements of the user are met through refined operation.
We need to establish user groups based on different product phases, different life-trip nodes where different users are located. Each user group needs to design personalized and differentiated operation strategies in a targeted manner. Each operating strategy requires a large number of operating activities to support. The operator needs to make sure what strategy is supported by each operation activity, which user contacts need to be passed through to achieve maximum effect. Subsequently, the effect of these touch points is tracked back to the underlying data. And the user group is the basis for building an operation system and feeding back an operation strategy to form a complete data-driven operation closed loop.
Many enterprises only have business data, lack reach or user behavior data, and have rough data granularity; and the data is cracked, the operation action is difficult to guide, and the feedback is lost; lack of overall thinking of operational strategies: only the operation target is needed, a systematic operation strategy is lacked, only the execution level with trivial details is remained, and once the activity is finished, the data quickly falls back to the original level; the scene is complicated, the flow is long: the chain is long when one-time operation is carried out, the flow is complicated, a lot of participants exist, but the result is not good; dispersion in a touchdown manner: a professional and excellent partner is lacked to integrate all the operation reach modes, resource development support is needed in a station, a plurality of platforms need to be connected outside the station, and a large amount of time has to be spent on groping; audience screening is not fine: the users are not finely grouped, real-time triggering is not supported or triggering is carried out according to specific conditions, and the operation scene is limited.
Therefore, refined marketing and crowd groups are needed, and the crowd groups are screened out through user attributes and behaviors thereof, so that different marketing strategies are adopted, a refined operation effect is achieved, and the operation effect is improved.
Disclosure of Invention
In order to solve the problems provided in the background art and achieve the purposes of providing different marketing strategies aiming at different stages and types of users and improving the operation effect, the invention provides a marketing method and a marketing system.
A marketing method comprising the steps of: a. establishing a user data summary table: predefining a plurality of attributes and a plurality of behavior characteristics of the user as fields, and storing the attributes and behavior characteristic data of the user in a user data summary table; b. constructing a set of marketing target user records: an operator screens users from a user data summary table by combining different attributes and behavior characteristics, so as to construct a set of marketing target user records, respectively store the sets of different marketing target user records in different tables, and perform manual updating or automatic updating after a specific time length; c. and (3) marketing operation: the marketing personnel carries out one or more marketing operations on the marketing target users in the established set of the marketing target user records; d. marketing effect analysis: and after a specific time, counting one or more marketing operations performed on the marketing target users in the set of the marketing target user records and the data of the marketing effect brought by the corresponding marketing operations.
Further, each of the steps b to d is recorded in a dedicated operation log.
Further, in step a, the user attributes include: user type, registration time, registration source, grade and the like, and supports subsequent addition and deletion of attribute categories, and the behavior characteristics comprise: the method has the advantages of completing single quantity, logging times, good evaluation times, recommending the number of users and the like, and supporting addition and deletion of subsequent behavior characteristics.
Further, in step c, the marketing operation includes: mass texting, mass coupon sending, and mass Push notification.
Further, in step d, the statistical data is displayed in a visualized form.
A marketing system is used for coordinating a marketing method and comprises a background server and a client terminal;
the background server is used for storing a database, the database comprises a user data summary table and supports addition, deletion, modification and check;
the client terminal includes a plurality of functional modules including: the device comprises a storage unit, an input unit, an output unit and a calculation unit;
the storage unit stores functional modules comprising a crowd creating module, a marketing module and an analyzing module;
the crowd creating module is used for screening records of the background database, obtaining a set of marketing target user records through combination of different attributes and behavior characteristics, and storing the obtained set of different marketing target user records in tables of different background databases;
the marketing module is used for carrying out marketing operation by operators;
the analysis module is used for counting one or more marketing operations performed by the marketing target users in the set aiming at the marketing target user records and the data of the marketing effect brought by the corresponding marketing operations after a specific time;
the computing unit is used for executing each functional module in the storage unit;
the input unit and the output unit are used for I/O interaction between the client terminal and an operator.
Further, the client terminal comprises one or more of a Windows client, a Mac client, a Linux client, an Android client, an iOS client and an iPadOS client.
Compared with the prior art, the technical scheme disclosed by the invention has the following beneficial effects: the method can carry out targeted' flexibly adjustable marketing aiming at different types and stages of users, meets the individual requirements of the users, forms a data-driven operation closed loop and improves the operation effect.
Detailed Description
The following description is of specific embodiments of the present invention, and the disclosed embodiments are intended to be illustrative rather than restrictive, and all changes that come within the meaning and range of equivalency of the claims are intended to be embraced therein.
Example one
A marketing method comprising the steps of: a. establishing a user data summary table: predefining a plurality of attributes and a plurality of behavior characteristics of the user as fields, and storing the attributes and behavior characteristic data of the user in a user data summary table; b. constructing a set of marketing target user records: the operator selects users from the user data summary table by combining different attributes and behavior characteristics, so as to construct a set of marketing target user records, and stores the different sets of marketing target user records in different tables respectively, and performs manual update or automatic update after a specific duration, for example, when selecting automatic update, 23: automatically updating in 50 minutes to ensure that the data in the set and the table have timeliness; c. and (3) marketing operation: the marketing personnel carries out one or more marketing operations on the marketing target users in the established set of the marketing target user records; d. marketing effect analysis: after a certain period of time, such as every day or every month, counting one or more marketing operations performed on the marketing target users in the set of the marketing target user records and data of marketing effects brought by the corresponding marketing operations, wherein the data mainly comprises the marketing effects obtained by analyzing the set of the marketing target user records by adopting different marketing operations one by one, the most intuitive order quantity finally converted into the marketing operations of a certain set, and according to the data, the system performs data fitting to predict the order quantity brought by different marketing operations of the next period, and predicts the marketing mode and strategy of the next step.
Further, each of the steps b to d is recorded in a dedicated operation log. After a certain time, the operation log can be called out to analyze what kind of requirements are needed for users with certain attributes and behavior characteristics, so that the operation of the marketing system can be ensured to have strategic significance
Further, in step a, the user attributes include: user type, registration time, registration source, grade and the like, and supports subsequent addition and deletion of attribute categories, and the behavior characteristics comprise: the method has the advantages of completing single quantity, logging times, good evaluation times, recommending the number of users and the like, and supporting addition and deletion of subsequent behavior characteristics.
Further, in step c, the marketing operation includes: mass texting, mass coupon sending, and mass Push notification.
Further, in step d, the statistical data is displayed in a visualized form.
A marketing system is used for coordinating a marketing method and comprises a background server and a client terminal;
the background server is used for storing a database, the database comprises a user data summary table and supports addition, deletion, modification and check;
the client terminal includes a plurality of functional modules including: the device comprises a storage unit, an input unit, an output unit and a calculation unit;
the storage unit stores functional modules comprising a crowd creating module, a marketing module and an analyzing module;
the crowd creating module is used for screening records of the background database, obtaining a set of marketing target user records through combination of different attributes and behavior characteristics, and storing the obtained set of different marketing target user records in tables of different background databases;
the marketing module is used for carrying out marketing operation by operators;
the analysis module is used for counting one or more marketing operations performed by the marketing target users in the set aiming at the marketing target user records and the data of the marketing effect brought by the corresponding marketing operations after a specific time;
the computing unit is used for executing each functional module in the storage unit;
the input unit and the output unit are used for I/O interaction between the client terminal and an operator.
Further, the client terminal comprises one or more of a Windows client, a Mac client, a Linux client, an Android client, an iOS client and an iPadOS client.
Claims (7)
1. A marketing method characterized by: the method comprises the following steps:
a. establishing a user data summary table: predefining a plurality of attributes and a plurality of behavior characteristics of the user as fields, and storing the attributes and behavior characteristic data of the user in a user data summary table;
b. constructing a set of marketing target user records: an operator screens users from a user data summary table by combining different attributes and behavior characteristics, so as to construct a set of marketing target user records, respectively store the sets of different marketing target user records in different tables, and perform manual updating or automatic updating after a specific time length;
c. and (3) marketing operation: the marketing personnel carries out one or more marketing operations on the marketing target users in the established set of the marketing target user records;
d. marketing effect analysis: and after a specific time, counting one or more marketing operations performed on the marketing target users in the set of the marketing target user records and the data of the marketing effect brought by the corresponding marketing operations.
2. The marketing method of claim 1, wherein: each of steps b through d is recorded in a dedicated operation log.
3. The marketing method of claim 1, wherein: in step a, the user attributes include: user type, registration time, registration source, grade, behavior characteristics include: the number of finished units, the number of login times, the number of good comments and the number of recommended users.
4. The marketing method of claim 1, wherein: in step c, the marketing operation comprises: mass texting, mass coupon sending, and mass Push notification.
5. The marketing method of claim 1, wherein: in step d, the statistical data is presented in a visualized form.
6. A marketing system for cooperating with the marketing method of any one of claims 1-6, characterized in that: the system comprises a background server and a client terminal;
the background server is used for storing a database, the database comprises a user data summary table and supports addition, deletion, modification and check;
the client terminal includes a plurality of functional modules including: the device comprises a storage unit, an input unit, an output unit and a calculation unit;
the storage unit stores functional modules comprising a crowd creating module, a marketing module and an analyzing module;
the crowd creating module is used for screening records of the background database, obtaining a set of marketing target user records through combination of different attributes and behavior characteristics, and storing the obtained set of different marketing target user records in tables of different background databases;
the marketing module is used for carrying out marketing operation by operators;
the analysis module is used for counting one or more marketing operations performed by the marketing target users in the set aiming at the marketing target user records and the data of the marketing effect brought by the corresponding marketing operations after a specific time;
the computing unit is used for executing each functional module in the storage unit;
the input unit and the output unit are used for I/O interaction between the client terminal and an operator.
7. The marketing system of claim 6, wherein: the client terminal comprises one or more of a Windows client, a Mac client, a Linux client, an Android client, an iOS client and an iPadOS client.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202110260264.0A CN112862542A (en) | 2021-03-10 | 2021-03-10 | Marketing method and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202110260264.0A CN112862542A (en) | 2021-03-10 | 2021-03-10 | Marketing method and system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN112862542A true CN112862542A (en) | 2021-05-28 |
Family
ID=75993860
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN202110260264.0A Pending CN112862542A (en) | 2021-03-10 | 2021-03-10 | Marketing method and system |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN112862542A (en) |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20040093296A1 (en) * | 2002-04-30 | 2004-05-13 | Phelan William L. | Marketing optimization system |
| US20120116868A1 (en) * | 2010-11-10 | 2012-05-10 | Wendy Tsyr-Wen Chin | System and method for optimizing marketing effectiveness |
| CN111160992A (en) * | 2020-01-02 | 2020-05-15 | 焦点科技股份有限公司 | Marketing system based on user portrait system |
| CN111177544A (en) * | 2019-12-24 | 2020-05-19 | 浙江禾连网络科技有限公司 | Operation system and method based on user behavior data and user portrait data |
-
2021
- 2021-03-10 CN CN202110260264.0A patent/CN112862542A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20040093296A1 (en) * | 2002-04-30 | 2004-05-13 | Phelan William L. | Marketing optimization system |
| US20120116868A1 (en) * | 2010-11-10 | 2012-05-10 | Wendy Tsyr-Wen Chin | System and method for optimizing marketing effectiveness |
| CN111177544A (en) * | 2019-12-24 | 2020-05-19 | 浙江禾连网络科技有限公司 | Operation system and method based on user behavior data and user portrait data |
| CN111160992A (en) * | 2020-01-02 | 2020-05-15 | 焦点科技股份有限公司 | Marketing system based on user portrait system |
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