CN112839107B

CN112839107B - Push content determination method, device, equipment and computer-readable storage medium

Info

Publication number: CN112839107B
Application number: CN202110215362.2A
Authority: CN
Inventors: 胡超; 张举军
Original assignee: Beijing Wutong Chelian Technology Co Ltd
Current assignee: Beijing Wutong Chelian Technology Co Ltd
Priority date: 2021-02-25
Filing date: 2021-02-25
Publication date: 2023-04-18
Anticipated expiration: 2041-02-25
Also published as: CN112839107A

Abstract

The application discloses a method, a device and equipment for determining push content and a computer readable storage medium, and belongs to the technical field of information processing. The method comprises the following steps: receiving voice data and current geographical position information sent by electronic equipment; processing the voice data, and obtaining a reference push service corresponding to the voice data according to a processing result; determining a reference service range based on the current geographical location information; determining candidate push services among the reference push services based on the reference service range; and pushing the service information of the candidate pushing service to the electronic equipment. The accuracy of the candidate push service determined by the method is higher, the personalized matching degree with the user is higher, and the utilization rate of the pushed content is higher.

Description

Push content determination method, device, equipment and computer-readable storage medium

Technical Field

The embodiment of the application relates to the technical field of information processing, in particular to a method, a device and equipment for determining push content and a computer-readable storage medium.

Background

With the continuous development of the car networking technology, people use the car-mounted system more frequently, and the car-mounted system can provide various services such as navigation, entertainment, life and the like for users. For example, travel services such as route planning, navigation, and traffic broadcast, entertainment services such as music, radio, and news, and life services such as food, hotels, scenic spots, and movie tickets are recommended to the user.

In the related technology, a user issues a command to electronic equipment in a vehicle-mounted system in a manual triggering or voice mode, the electronic equipment forwards the command to a server, the server analyzes the command to obtain the requirement of the user, further determines a candidate push service related to the requirement, pushes the candidate push service to the electronic equipment, and the electronic equipment displays the candidate push service so that the user can determine a target service in the candidate push service.

However, the accuracy of the candidate push service determined by the above method for determining push content is low, so that the usage rate of the candidate push service is low.

Disclosure of Invention

The embodiment of the application provides a method, a device and equipment for determining push content and a computer-readable storage medium, which can be used for solving the problems in the related art. The technical scheme is as follows:

in a first aspect, an embodiment of the present application provides a method for determining push content, which is applied to a server, and the method includes:

receiving voice data and current geographical position information sent by electronic equipment;

processing the voice data, and obtaining a reference push service corresponding to the voice data according to a processing result;

determining a reference service range based on the current geographic location information;

determining candidate push services among the reference push services based on the reference service range;

and pushing the service information of the candidate pushing service to the electronic equipment.

In a possible implementation manner, the processing the voice data and obtaining a reference push service corresponding to the voice data according to a processing result includes:

performing content analysis on the voice data to obtain a first push service;

carrying out accent recognition on the voice data, and obtaining preference information corresponding to the voice data according to an accent recognition result;

and determining a reference push service matched with the preference information in the first push service based on the preference information corresponding to the voice data.

In a possible implementation manner, the performing accent recognition on the speech data and obtaining preference information corresponding to the speech data according to an accent recognition result includes:

inputting the voice data into a target area determination model, wherein the target area determination model is used for determining area information corresponding to the voice data;

determining an accent recognition result of the voice data based on an output result of the target region determination model, wherein the accent recognition result comprises region information corresponding to the voice data;

and determining preference information corresponding to the voice data based on the region information corresponding to the voice data.

In a possible implementation manner, the performing content analysis on the voice data to obtain a first push service includes:

performing content analysis on the voice data to obtain text content corresponding to the voice data;

extracting keywords corresponding to the voice data from text content corresponding to the voice data;

and determining a first push service based on the keywords corresponding to the voice data.

In one possible implementation, the determining a reference service range based on the current geographic location information includes:

determining a first area by taking the current geographic position information as a center and a first length as a radius; determining the range covered by the first area as the reference service range;

or determining weather information corresponding to the current geographical position information based on the current geographical position information; determining a second length based on weather information corresponding to the current geographic position information; and determining a second area by taking the current geographic position information as a center and the second length as a radius, and determining a range covered by the second area as the reference service range.

In one possible implementation, before the inputting the voice data into the target region determination model, the method further includes:

acquiring a plurality of pieces of reference voice data and area information corresponding to each piece of reference voice data;

training an initial region determination model based on the multiple pieces of reference voice data and the region information corresponding to the reference voice data to obtain the target region determination model;

before determining the preference information corresponding to the voice data based on the region information corresponding to the voice data, the method further includes:

acquiring a plurality of regional information and preference information of each regional information;

and correspondingly storing the plurality of regional information and the preference information of each regional information.

In a possible implementation manner, after the pushing the service information of the candidate push service to the electronic device, the method further includes:

in response to receiving a path planning request of a target service sent by the electronic equipment, planning a target path based on the geographical position information of the target service and the current geographical position information;

and sending the target path to the electronic equipment, and displaying the target path by the electronic equipment.

In a second aspect, an embodiment of the present application provides a method for determining push content, which is applied to an electronic device, and the method includes:

acquiring voice data and current geographical position information of a target time period;

sending the voice data and the current geographic position information to a server, and determining candidate push services by the server based on the voice data and the current geographic position information;

receiving the service information of the candidate push service returned by the server;

and displaying the service information of the candidate push service.

In a possible implementation manner, after the displaying the service information of the candidate push service, the method further includes:

in response to receiving a selection instruction of any one of the candidate push services, determining the selected candidate push service as a target service;

sending a path planning request of the target service to the server, and carrying out path planning by the server based on the current geographical position information and the geographical position information of the target service;

receiving a target path returned by the server based on the path planning request;

and displaying the target path.

In a third aspect, an embodiment of the present application provides an apparatus for determining push content, where the apparatus includes:

the receiving module is used for receiving the voice data and the current geographic position information sent by the electronic equipment;

the processing module is used for processing the voice data and obtaining a reference push service corresponding to the voice data according to a processing result;

a determination module for determining a reference service range based on the current geographical location information;

the determining module is further configured to determine candidate push services among the reference push services based on the reference service range;

a sending module, configured to push the service information of the candidate push service to the electronic device.

In a possible implementation manner, the processing module is configured to perform content analysis on the voice data to obtain a first push service;

In a possible implementation manner, the processing module is configured to input the voice data into a target region determination model, where the target region determination model is configured to determine region information corresponding to the voice data;

In a possible implementation manner, the processing module is configured to perform content analysis on the voice data to obtain text content corresponding to the voice data;

In a possible implementation manner, the determining module is configured to determine a first area by taking the current geographic location information as a center and taking a first length as a radius; determining the range covered by the first area as the reference service range;

In one possible implementation, the apparatus further includes:

the acquisition module is used for acquiring a plurality of pieces of reference voice data and area information corresponding to each piece of reference voice data;

the training module is used for training an initial region determination model based on the multiple pieces of reference voice data and the region information corresponding to the multiple pieces of reference voice data to obtain the target region determination model;

the acquisition module is also used for acquiring a plurality of regional information and preference information of each regional information;

and the storage module is used for correspondingly storing the plurality of regional information and the preference information of each regional information.

In one possible implementation, the apparatus further includes:

the planning module is used for responding to a received path planning request of a target service sent by the electronic equipment and planning a target path based on the geographical position information of the target service and the current geographical position information;

the sending module is further configured to send the target path to the electronic device, and the electronic device displays the target path.

In a fourth aspect, an embodiment of the present application provides an apparatus for determining push content, where the apparatus includes:

the acquisition module is used for acquiring the voice data of the target time period and the current geographic position information;

a sending module, configured to send the voice data and the current geographic location information to a server, and the server determines a candidate push service based on the voice data and the current geographic location information;

a receiving module, configured to receive service information of the candidate push service returned by the server;

and the display module is used for displaying the service information of the candidate push service.

In one possible implementation, the apparatus further includes:

the determining module is used for determining the selected candidate push service as a target service in response to receiving a selection instruction of any one of the candidate push services;

the planning module is used for sending a path planning request of the target service to the server, and the server carries out path planning based on the current geographic position information and the geographic position information of the target service;

the receiving module is further configured to receive a target path returned by the server based on the path planning request;

the display module is further configured to display the target path.

In a fifth aspect, an embodiment of the present application provides a server, where the server includes a processor and a memory, where the memory stores at least one program code, and the at least one program code is loaded and executed by the processor, so as to implement the method for determining push content according to the first aspect and any one of the possible implementation manners of the first aspect.

In a sixth aspect, an embodiment of the present application provides an electronic device, where the electronic device includes a processor and a memory, where the memory stores at least one program code, and the at least one program code is loaded and executed by the processor, so as to implement the method for determining push content according to any possible implementation manner of the second aspect and the second aspect.

In a seventh aspect, a computer-readable storage medium is further provided, where at least one program code is stored in the computer-readable storage medium, and the at least one program code is loaded and executed by a processor to implement any one of the above methods for determining push content.

In an eighth aspect, a computer program or a computer program product is further provided, where at least one computer instruction is stored, and the at least one computer instruction is loaded and executed by a processor to implement any one of the above methods for determining push content.

The technical scheme provided by the embodiment of the application at least has the following beneficial effects:

according to the technical scheme provided by the embodiment of the application, the voice data are processed to determine the reference pushing service, the reference service range is determined according to the geographic position information, and the candidate pushing service is determined based on the reference pushing service and the reference service range. The candidate push service is limited according to the reference service range, so that the accuracy of the determined candidate push service is higher, the voice data is the voice of the user due to the candidate push service determined based on the voice data, the personalized conformity degree of the determined reference push service and the user is higher, the matching degree of the determined candidate push service and the user is higher, the pushed content is more accurate, and the utilization rate of the candidate push service is higher.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.

Fig. 1 is a schematic implementation environment of a determination method for push content according to an embodiment of the present application;

fig. 2 is a flowchart of a method for determining push content according to an embodiment of the present application;

FIG. 3 is a schematic diagram of a reference service scope provided by an embodiment of the present application;

FIG. 4 is a schematic illustration of another range of reference services provided by embodiments of the present application;

fig. 5 is a schematic diagram illustrating determination of a candidate push service according to an embodiment of the present application;

fig. 6 is a flowchart of a method for determining push content according to an embodiment of the present application;

fig. 7 is a flowchart of a method for determining push content according to an embodiment of the present application;

fig. 8 is a schematic structural diagram of a push content determining apparatus according to an embodiment of the present application;

fig. 9 is a schematic structural diagram of a push content determining apparatus according to an embodiment of the present application;

fig. 10 is a schematic structural diagram of an electronic device provided in an embodiment of the present application;

fig. 11 is a schematic structural diagram of a server according to an embodiment of the present application.

Detailed Description

To make the objects, technical solutions and advantages of the present application more clear, the following detailed description of the embodiments of the present application will be made with reference to the accompanying drawings.

Fig. 1 is a schematic diagram of an implementation environment of a method for determining push content according to an embodiment of the present application, and as shown in fig. 1, the implementation environment includes: an electronic device 101 and a server 102.

The electronic device 101 may be an on-board terminal of the target vehicle, or may be a device that remotely controls the on-board terminal of the target vehicle, which is not limited in this embodiment of the application. The electronic device 101 is configured to obtain the voice data and the current geographic location information of the target time period, send the voice data and the current geographic location information to the server, and determine a candidate push service by the server. The electronic device 101 is further configured to receive service information of the candidate push services returned by the server, and display the service information of the candidate push services, so that the user can determine a target service in the candidate push services.

The server 102 is a server, or a server cluster formed by a plurality of servers, or any one of a cloud computing platform and a virtualization center, which is not limited in this embodiment of the present application. The server 102 is communicatively connected to the electronic device 101 via a wired network or a wireless network. The server 102 is configured to receive the voice data and the current geographic location information sent by the electronic device 101, determine a candidate push service based on the voice data and the current geographic location information, and send service information of the candidate push service to the electronic device 101 for the electronic device 101 to display. Of course, the server 102 may also have other functions, which are not limited in this embodiment of the present application.

The electronic device 101 may be generally referred to as one of a plurality of electronic devices, and the embodiment is only illustrated by the electronic device 101. Those skilled in the art will appreciate that the number of electronic devices 101 described above may be greater or fewer. For example, the number of the electronic devices 101 may be only one, or the number of the electronic devices 101 may be tens or hundreds, or more, and the number of the electronic devices and the device types are not limited in the embodiment of the present application.

Based on the foregoing implementation environment, an embodiment of the present application provides a method for determining push content, which is illustrated by interaction between the electronic device 101 and the server 102 in fig. 1, taking a flowchart of the method for determining push content provided in the embodiment of the present application shown in fig. 2 as an example. As shown in fig. 2, the method comprises the steps of:

in step 201, the electronic device obtains voice data and current geographic location information of a target time period.

In a possible implementation manner, the electronic device is an in-vehicle terminal of the target vehicle, or is another device that can remotely control the in-vehicle terminal of the target vehicle, which is not limited in this embodiment of the present application. The electronic device is installed and operated with a device for acquiring voice data, for example, the device is a microphone device, or any other device that can acquire voice data, which is not limited in this application. When the user opens the right of the device for acquiring voice data, the device for acquiring voice data can acquire the voice data of the user at any time and store the acquired voice data in the storage space of the electronic equipment. The user is a driver of the target vehicle or a user riding the target vehicle, which is not limited in the embodiment of the present application.

In one possible implementation manner, a Global Positioning System (GPS) is also installed and operated in the electronic device, and the GPS is used for acquiring geographic position information of the electronic device. In response to the electronic device receiving a service acquisition request of a target user, the electronic device invokes a GPS to acquire current geographic location information, and acquires voice data of a target time period from a storage space of the electronic device, where the target time period is any time period, which is not limited in the embodiment of the present application. In order to enable the matching degree of the acquired candidate push service and the target user to be high, when the voice data is acquired, the voice data of the time period closest to the current time is acquired.

The process of the electronic equipment receiving the service acquisition request of the target user comprises the following steps: the electronic equipment is provided with a display interface, a service acquisition button is displayed in the display interface, and the electronic equipment receives a service acquisition request of a target user in response to the click operation of the target user on the service acquisition button. Or the target user triggers the service acquisition button in a voice control mode, so that the electronic equipment receives a service acquisition request of the target user. The service acquisition button may also be triggered in other ways, which is not limited in this embodiment of the present application.

In step 202, the electronic device sends the voice data and current geographic location information to a server.

In a possible implementation manner, after the electronic device acquires the voice data and the current geographic position information, the electronic device immediately sends the voice data and the current geographic position information to the server. Or after the electronic device acquires the voice data and the current geographical position information, the electronic device pauses the reference time period and then sends the voice data and the current geographical position information to the server.

The reference time period is a time period of any time length, and the reference time period is not limited in this application. For example, the reference time period corresponds to a time length of 30 seconds, and for example, the reference time period corresponds to a time length of 1 minute.

In step 203, the server receives the voice data and the current geographic location information sent by the electronic device, processes the voice data, and obtains a reference push service corresponding to the voice data according to a processing result.

In a possible implementation manner, after receiving the voice data and the current geographical location information sent by the electronic device, the server processes the voice data, and obtains a reference push service corresponding to the voice data according to a processing result as follows:

step 1, performing content analysis on voice data to obtain first push content.

In a possible implementation manner, content analysis is performed on voice data to obtain text content corresponding to the voice data; and extracting keywords of the voice data from the text content corresponding to the voice data, and determining the first push service based on the keywords corresponding to the voice data.

In a possible implementation manner, an application program with a speech-to-text function is installed and run in the server, the server inputs the speech data into the application program, and text content corresponding to the speech data is obtained based on an output result of the application program.

Illustratively, the server inputs the voice data into the application program, and the text content output by the application program is: "is there a best-to-eat place nearby? ".

In a possible implementation manner, the server performs word segmentation on the text content corresponding to the voice data to obtain a plurality of words corresponding to the voice data, and determines a word representing an action in the words as a keyword corresponding to the voice data.

Illustratively, the text content corresponding to the speech data is segmented to obtain a plurality of words, which are: nearby, best-eating, local, where, among the plurality of words, the word representing the action is determined as the keyword corresponding to the voice data, that is, "best-eating" is determined as the keyword corresponding to the voice data.

In a possible implementation manner, after a keyword corresponding to the voice data is determined, a push service corresponding to the keyword is determined based on the keyword, and the push service is determined as the first push service.

Illustratively, the above-determined keyword is "best-to-eat", based on the keyword, a plurality of restaurants is acquired, and the plurality of restaurants is determined as the first push service. For example, the first push service includes: a first restaurant, a second restaurant, a third restaurant, a fourth restaurant, and a fifth restaurant.

And 2, carrying out accent recognition on the voice data, and obtaining preference information corresponding to the voice data according to an accent recognition result.

In a possible implementation manner, the server inputs the voice data into a target area determination model, and the target area determination model is used for determining area information corresponding to the voice data; determining an accent recognition result of the voice data based on an output result of the target region determination model, wherein the accent recognition result comprises region information corresponding to the voice data; and determining preference information corresponding to the voice data based on the region information corresponding to the voice data. Illustratively, the regional information corresponding to the voice data included in the accent recognition result of the voice data is sichuan. Of course, the accent recognition result may further include other information, for example, the accent recognition result further includes an accent type corresponding to the speech data, which is not limited in this embodiment of the application.

In one possible implementation, before inputting the voice data into the target area determination model, the target area determination model needs to be trained, and the target area determination model is obtained as follows: acquiring a plurality of pieces of reference voice data and area information corresponding to each piece of voice data; and training the initial region determination model based on the multiple pieces of reference voice data and the region information corresponding to each piece of voice data to obtain a target region determination model.

The initial region determination model is any type of model, and this is not limited in the embodiment of the present application. For example, the initial region determination model is a convolutional neural network model, or the initial region determination model is a Visual Geometry network model (VGG).

In a possible implementation manner, the server further obtains a plurality of region information and preference information of each region information, and correspondingly stores the plurality of region information and the preference information of each region information in a storage space of the server, so as to determine the preference information corresponding to the voice data based on the region information corresponding to the voice data.

The table one below shows a correspondence table between the region information and the preference information provided in the embodiment of the present application.

Watch 1

Regional information	Preference information
		North part	Bathing and rubbing
Sichuan and Guizhou	Chili pepper
		Hainan province	Bland and bland
Shanxi province	Vinegar
		Shandong (mountain east)	Porridge
Hui nationality people	No-eating pork
		Miao ethnic group	Mutton is not eaten
Tibetan human	Fish meat
		Manchu people	No-eating dog meat

In the first table, when the regional information is north, the corresponding preference information is bathing and rubdown; when the regional information is Sichuan or Guizhou, the corresponding preference information is hot pepper; when the regional information is Hainan, the corresponding preference information is light; when the region information is other, the corresponding preference information is shown in the above table one, and is not described herein again.

The first table is only a correspondence relationship between part of the area information and the preference information of each area information provided in the embodiment of the present application, and does not limit the number of area information nor the number of preference information of area information.

In a possible implementation manner, based on the target region determination model, it is determined that the region information corresponding to the voice data is sichuan, and based on the correspondence between the region information and the preference information in the table i, the obtained preference information corresponding to the voice data is: and (4) pepper.

It should be noted that, the preference information corresponding to the voice data may also be determined in other manners, and this embodiment of the application is described by taking as an example only the determination of the region information corresponding to the voice data in the manner of accent recognition, and then the determination of the preference information corresponding to the voice data based on the region information corresponding to the voice data, and is not limited to the method for determining the preference information corresponding to the voice data in the application.

And 3, determining a reference push service matched with the preference information in the first push service based on the preference information corresponding to the voice data.

In a possible implementation manner, based on the obtained first push services, relevant information of each first push service is determined, and based on the relevant information of each first push service and preference information corresponding to the voice data, a reference push service matched with the preference information is determined in the first push services.

Illustratively, the related information of each first push service in the first push services is: the related information of the first restaurant is a Sichuan dish, the related information of the second restaurant is a Hainan dish, the related information of the third restaurant is a Sichuan dish, the related information of the fourth restaurant is a Sichuan dish, and the related information of the fifth restaurant is a Sichuan dish. Based on the relevant information of each restaurant and the preference information corresponding to the voice data, determining a reference push service in the first push service as follows: a first restaurant, a third restaurant, a fourth restaurant, and a fifth restaurant.

In step 204, the server determines a reference service range based on the current geographic location information.

In one possible implementation, the server determines the reference service range based on the current geographic location information in the following two implementations.

The first implementation mode is that the current geographic position information is used as the center, the first length is used as the radius, the first area is determined, and the range covered by the first area is determined as the reference service range.

In a possible implementation manner, the current geographic location information is determined as a circle center, the first length is used as a radius, a first circle is determined, and an area covered by the first circle is determined as a reference service range.

Fig. 3 is a schematic view of a reference service range provided by an embodiment of the present application, in which in fig. 3, a target circle is determined with current geographic location information as a center of a circle and a kilometer as a first length, and an area covered by the target circle is determined as a reference service range, that is, an area corresponding to a shaded portion in fig. 3 is determined as the reference service range.

In a possible implementation manner, the current geographic position information is determined as a center, the first length is taken as a side length, a first area is determined, and a range covered by the first area is determined as a reference service range.

Fig. 4 is a schematic view of another reference service range provided in the embodiment of the present application, in fig. 4, a first area is determined with current geographic location information as a center and 500 meters as side lengths, and an area covered by the first area is determined as the reference service range, that is, an area of a square in fig. 4 is determined as the reference service range.

It should be noted that the first length may be determined based on experience, or may be set based on a scene, which is not limited in the embodiment of the present application. For example, the first length is one kilometer.

It should be noted that the first region may be a circle, a square, or any shape, and the shape of the first region is not limited in the embodiment of the present application.

And determining weather information corresponding to the current geographical position information based on the current geographical position information, determining a second length based on the weather information, determining a second area by taking the current geographical position information as a center and the second length as a radius, and determining a range covered by the second area as a reference service range.

In a possible implementation manner, weather information corresponding to each geographic position information is stored in a storage space of the server, the server determines the weather information corresponding to the current geographic position information based on the current geographic position information, and determines a second length based on the weather information, wherein the weather is better, the longer the second length is, the worse the weather is, and the shorter the second length is. After the second length is determined, the process of determining the reference service range based on the current geographic location information and the second length is the same as the process of determining the reference service range based on the current geographic location information and the first length in the first implementation manner, and details are not repeated here.

As shown in the following table two, a corresponding relationship between weather information and the second length provided in the embodiments of the present application is provided.

Watch two

Weather information	Second length
		Clear and clear	One kilometer
Cloudy day	Eight hundred meters
		Rainy day	Five hundred meters
Snow sky	Three hundred meters

In the second table, when the weather information is clear, the corresponding second length is one kilometer; when the weather information is yin day, the corresponding second length is eight hundred meters; when the weather information is rainy, the corresponding second length is five hundred meters; when the weather information is snow, the corresponding second length is three hundred meters.

It should be noted that the above is only an example of the correspondence relationship between the weather information and the second length provided in the embodiment of the present application, and the second length corresponding to each weather information is not limited.

In step 205, the server determines candidate push services among the reference push services based on the reference service scope.

In one possible implementation manner, based on the reference service range, the process of determining the candidate push service in the reference push service is as follows: and determining the reference push service located in the reference service range as the candidate push service.

Fig. 5 is a schematic diagram illustrating determination of candidate push services according to an embodiment of the present application, in which in fig. 5, a first restaurant, a third restaurant and a fifth restaurant are all within a reference service range, and a fourth restaurant is outside the reference service range, so that the first restaurant, the third restaurant and the fifth restaurant are determined as candidate push services.

It should be noted that, the process of obtaining the candidate push service by taking only a single voice data as an example is described as an example, and when there are multiple voice data, the candidate push service is obtained by sequentially processing according to the processing manner of the single voice data, which is not described herein again.

In step 206, the server pushes the service information of the candidate push service to the electronic device.

In a possible implementation manner, a plurality of pieces of service information and a corresponding relationship between each service and the service information are stored in the server, after the server determines the candidate push service, the server obtains the service information of each candidate push service in the corresponding relationship based on the candidate push service, where the service information includes one or more of a service name, a price, and geographic location information of the candidate push service, and of course, the service information may also include other information of the candidate push service, which is not limited in this embodiment of the application.

After acquiring the service information of the candidate push service, the server may immediately send the service information of the candidate push service to the electronic device. The server may further send the service information of the candidate push service to the electronic device after the service information of the candidate push service is acquired and the target time duration is paused, and the sending time of the service information of the candidate push service is not limited in the embodiment of the present application.

Illustratively, the server sends the service information of the candidate push service to the electronic device immediately after acquiring the service information of the candidate push service, namely, the service information of the first restaurant, the service information of the third restaurant and the service information of the fifth restaurant.

In step 207, the electronic device receives the service information of the candidate push service returned by the server, and displays the service information of the candidate push service.

In a possible implementation manner, after receiving the service information of the candidate push services sent by the server, the electronic device displays the received service information of all the candidate push services on the display interface of the electronic device, or after receiving the service information of the candidate push services, selects a target number of candidate push services from the candidate push services, and displays the service information of the target number of candidate push services on the display interface of the electronic device.

The number of targets is any number, which is not limited in the embodiments of the present application.

For example, the electronic device receives service information of three candidate push services, which are: the service information of the first restaurant, the service information of the third restaurant and the service information of the fifth restaurant, and the electronic device displays the service information of the three candidate push services on a display interface of the electronic device. The electronic device may also select two restaurants among the three restaurants, and display service information of the two restaurants on a display interface of the electronic device, for example, display service information of the first restaurant and service information of the third restaurant on the display interface of the electronic device.

In step 208, the electronic device selects a target service from the candidate push services, and sends a path planning request of the target service to the server.

In a possible implementation manner, after the electronic device displays the service information of the candidate push services, the target user may select any one of the candidate push services, the electronic device determines the selected candidate push service as the target service in response to a selection instruction of the target user in the candidate push services, sends a path planning request of the target service to the server, and performs path planning by the server based on the current geographic location information and the geographic location information corresponding to the target service.

In step 209, the server receives the path planning request sent by the electronic device, and performs path planning to obtain a target path.

In a possible implementation manner, after receiving a path planning request sent by the electronic device, the server performs path planning based on the current geographical location information and the geographical location information of the target service to obtain a target path.

In step 210, the server sends the target path to the electronic device for display by the electronic device.

In a possible implementation manner, after the server acquires the target path, the server sends the target path to the electronic device, and the electronic device displays the target path.

In step 211, the electronic device receives the target path sent by the server and displays the target path.

In one possible implementation manner, after receiving the target path sent by the server, the electronic device displays the target path on a display interface of the electronic device, so that the target user travels based on the target path.

The method comprises the steps of processing voice data to determine a reference pushing service, determining a reference service range according to geographic position information, and determining candidate pushing services based on the reference pushing service and the reference service range. The candidate push service is limited according to the reference service range, so that the accuracy of the determined candidate push service is higher, and the voice data is the voice of the user due to the fact that the candidate push service is determined based on the voice data, so that the determined reference push service is higher in personalized conformity with the user, the matching degree of the determined candidate push service and the user is higher, the pushed content is more accurate, and the utilization rate of the candidate push service is higher.

Fig. 6 is a flowchart illustrating a method for determining push content according to an embodiment of the present application, where the method may be performed by a server, as shown in fig. 6, where the method includes the following steps:

in step 601, voice data and current geographic location information sent by the electronic device are received.

In a possible implementation manner, the process of the server receiving the voice data and the current geographic location information sent by the electronic device is the same as the process in step 203, and is not described herein again.

In step 602, the voice data is processed, and a reference push service corresponding to the voice data is obtained according to the processing result.

In a possible implementation manner, the process of processing the voice data by the server and obtaining the reference push service corresponding to the voice data according to the processing result is the same as the process in step 203, which is not described herein again.

In step 603, a reference service range is determined based on the current geographical location information.

In a possible implementation manner, the process of determining the reference service range by the server based on the current geographic location information is the same as the process in step 204, and is not described herein again.

In step 604, candidate push services are determined among the reference push services based on the reference service range.

In a possible implementation manner, the process of determining the candidate push service by the server is consistent with the process in step 205, and is not described herein again.

In step 605, service information of the candidate push service is pushed to the electronic device.

In a possible implementation manner, a process of sending the service information of the candidate push service to the electronic device by the server is consistent with the process of step 206, and is not described herein again.

The method comprises the steps of processing voice data to determine a reference pushing service, determining a reference service range according to geographic position information, and further determining candidate pushing services. The candidate push service is limited according to the reference service range, so that the accuracy of the determined candidate push service is higher, the voice data is the voice of the user due to the candidate push service determined based on the voice data, the personalized conformity degree of the determined reference push service and the user is higher, the matching degree of the determined candidate push service and the user is higher, the pushed content is more accurate, and the utilization rate of the candidate push service is higher.

Fig. 7 is a flowchart illustrating a method for determining push content according to an embodiment of the present application, where the method may be performed by an electronic device, as shown in fig. 7, where the method includes the following steps:

in step 701, voice data and current geographic location information for a target time period are obtained.

In a possible implementation manner, the process of acquiring the voice data of the target time period and the current geographic location information by the electronic device is consistent with the process in step 201, and is not described herein again.

In step 702, the voice data and the current geographic location information are sent to a server, and a candidate push service is determined by the server based on the voice data and the current geographic location information.

In a possible implementation manner, a process of sending, by the electronic device, the voice data and the current geographic location information to the server is consistent with the process in step 202, and details are not described here.

In step 703, service information of the candidate push service returned by the server is received.

In a possible implementation manner, the process of the electronic device receiving the service information of the candidate push service returned by the server is consistent with the process of step 207, and is not described herein again.

In step 704, service information of the candidate push service is displayed.

In a possible implementation manner, the process of displaying the service information of the candidate push service by the electronic device is consistent with the process of step 207, and is not described herein again.

According to the method, the voice data and the geographic position information are sent to the server, so that the server determines the candidate push service based on the voice data and the geographic position information, the determined candidate push service is enabled to better meet the personalized requirements of the user, and the matching degree with the user is higher.

Fig. 8 is a schematic structural diagram of a device for determining push content according to an embodiment of the present application, and as shown in fig. 8, the device includes:

a receiving module 801, configured to receive voice data and current geographic location information sent by an electronic device;

a processing module 802, configured to process the voice data and obtain a reference push service corresponding to the voice data according to a processing result;

a determining module 803, configured to determine a reference service range based on the current geographic location information;

the determining module 803 is further configured to determine candidate push services among the reference push services based on the reference service scope;

a sending module 804, configured to push the service information of the candidate push service to the electronic device.

In a possible implementation manner, the processing module 802 is configured to perform content analysis on the voice data to obtain a first push service;

carrying out accent recognition on the voice data, and obtaining preference information corresponding to the voice data according to accent recognition results;

In a possible implementation manner, the processing module 802 is configured to input the voice data into a target region determination model, where the target region determination model is used to determine region information corresponding to the voice data;

and determining the preference information corresponding to the voice data based on the region information corresponding to the voice data.

In a possible implementation manner, the processing module 802 is configured to perform content analysis on the voice data to obtain text content corresponding to the voice data;

and determining the first push service based on the keywords corresponding to the voice data.

In a possible implementation manner, the determining module 803 is configured to determine a first area by taking the current geographic location information as a center and taking a first length as a radius; determining the range covered by the first area as the reference service range;

or determining weather information corresponding to the current geographic position information based on the current geographic position information; determining a second length based on weather information corresponding to the current geographical location information; and determining a second area by taking the current geographic position information as a center and the second length as a radius, and determining the range covered by the second area as the reference service range.

In one possible implementation, the apparatus further includes:

the training module is used for training the initial region determination model based on the multiple pieces of reference voice data and the region information corresponding to the multiple pieces of reference voice data to obtain the target region determination model;

In one possible implementation, the apparatus further includes:

the planning module is used for responding to a received path planning request of a target service sent by the electronic equipment and planning a target path based on the geographic position information of the target service and the current geographic position information;

the sending module 804 is further configured to send the target path to the electronic device, and the electronic device displays the target path.

The device determines the reference pushing service by processing the voice data, and then determines the reference service range according to the geographic position information so as to determine the candidate pushing service. The candidate push service is limited according to the reference service range, so that the accuracy of the determined candidate push service is higher, the voice data is the voice of the user due to the candidate push service determined based on the voice data, the personalized conformity degree of the determined reference push service and the user is higher, the matching degree of the determined candidate push service and the user is higher, the pushed content is more accurate, and the utilization rate of the candidate push service is higher.

Fig. 9 is a schematic structural diagram of a device for determining push content according to an embodiment of the present application, and as shown in fig. 9, the device includes:

an obtaining module 901, configured to obtain voice data of a target time period and current geographic location information;

a sending module 902, configured to send the voice data and the current geographic location information to a server, which determines a candidate push service based on the voice data and the current geographic location information;

a receiving module 903, configured to receive service information of the candidate push service returned by the server;

a displaying module 904, configured to display the service information of the candidate push service.

In one possible implementation, the apparatus further includes:

a planning module, configured to send a path planning request of the target service to the server, and perform path planning by the server based on the current geographic location information and the geographic location information of the target service;

the receiving module 903 is further configured to receive a target path returned by the server based on the path planning request;

the display module 904 is further configured to display the target path.

The device sends the voice data and the geographic position information to the server, so that the server determines the candidate push service based on the voice data and the geographic position information, the determined candidate push service is more in line with the personalized requirements of the user, and the matching degree of the determined candidate push service with the user is higher.

It should be understood that the apparatus provided in fig. 8 or fig. 9 is only illustrated by the division of the functional modules when the functions of the apparatus are implemented, and in practical applications, the functions may be distributed and performed by different functional modules according to needs, that is, the internal structure of the apparatus is divided into different functional modules to perform all or part of the functions described above. In addition, the apparatus and method embodiments provided by the above embodiments belong to the same concept, and specific implementation processes thereof are described in the method embodiments for details, which are not described herein again.

Fig. 10 shows a block diagram of an electronic device 1000 according to an exemplary embodiment of the present application. The electronic device 1000 is a vehicle-mounted terminal of a target vehicle, or any other device capable of remotely controlling the vehicle-mounted terminal of the target vehicle.

In general, the electronic device 1000 includes: a processor 1001 and a memory 1002.

Processor 1001 may include one or more processing cores, such as a 4-core processor, an 8-core processor, and so forth. The processor 1001 may be implemented in at least one hardware form of a DSP (Digital Signal Processing), an FPGA (Field-Programmable Gate Array), and a PLA (Programmable Logic Array). The processor 1001 may also include a main processor and a coprocessor, where the main processor is a processor for Processing data in an awake state, and is also referred to as a Central Processing Unit (CPU); a coprocessor is a low power processor for processing data in a standby state. In some embodiments, the processor 1001 may be integrated with a GPU (Graphics Processing Unit), which is responsible for rendering and drawing the content that the display screen needs to display. In some embodiments, the processor 1001 may further include an AI (Artificial Intelligence) processor for processing a computing operation related to machine learning.

Memory 1002 may include one or more computer-readable storage media, which may be non-transitory. Memory 1002 can also include high-speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in the memory 1002 is used to store at least one instruction for execution by the processor 1001 to implement the method for determining push content provided by the method embodiments of the present application.

In some embodiments, the electronic device 1000 may further optionally include: a peripheral interface 1003 and at least one peripheral. The processor 1001, memory 1002 and peripheral interface 1003 may be connected by a bus or signal line. Various peripheral devices may be connected to peripheral interface 1003 via a bus, signal line, or circuit board. Specifically, the peripheral device includes: at least one of radio frequency circuitry 1004, display screen 1005, camera assembly 1006, audio circuitry 1007, positioning assembly 1008, and power supply 1009.

The peripheral interface 1003 may be used to connect at least one peripheral related to I/O (Input/Output) to the processor 1001 and the memory 1002. In some embodiments, processor 1001, memory 1002, and peripheral interface 1003 are integrated on the same chip or circuit board; in some other embodiments, any one or two of the processor 1001, the memory 1002, and the peripheral interface 1003 may be implemented on separate chips or circuit boards, which is not limited by the embodiment.

The Radio Frequency circuit 1004 is used for receiving and transmitting RF (Radio Frequency) signals, also called electromagnetic signals. The radio frequency circuitry 1004 communicates with communication networks and other communication devices via electromagnetic signals. The radio frequency circuit 1004 converts an electrical signal into an electromagnetic signal for transmission, or converts a received electromagnetic signal into an electrical signal. Optionally, the radio frequency circuit 1004 comprises: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a subscriber identity module card, and so forth. The radio frequency circuit 1004 may communicate with other terminals via at least one wireless communication protocol. The wireless communication protocols include, but are not limited to: the world wide web, metropolitan area networks, intranets, generations of mobile communication networks (2G, 3G, 4G, and 5G), wireless local area networks, and/or WiFi (Wireless Fidelity) networks. In some embodiments, the radio frequency circuit 1004 may further include NFC (Near Field Communication) related circuits, which are not limited in this application.

A display screen 1005 is used to display a UI (User Interface). The UI may include graphics, text, icons, video, and any combination thereof. When the display screen 1005 is a touch display screen, the display screen 1005 also has the ability to capture touch signals on or over the surface of the display screen 1005. The touch signal may be input to the processor 1001 as a control signal for processing. At this point, the display screen 1005 may also be used to provide virtual buttons and/or a virtual keyboard, also referred to as soft buttons and/or a soft keyboard. In some embodiments, the display screen 1005 may be one, disposed on the front panel of the electronic device 1000; in other embodiments, the display screens 1005 may be at least two, which are respectively disposed on different surfaces of the electronic device 1000 or in a foldable design; in other embodiments, the display 1005 may be a flexible display, disposed on a curved surface or on a folded surface of the electronic device 1000. Even more, the display screen 1005 may be arranged in a non-rectangular irregular figure, i.e., a shaped screen. The Display screen 1005 may be made of LCD (Liquid Crystal Display), OLED (Organic Light-Emitting Diode), and the like.

The camera assembly 1006 is used to capture images or video. Optionally, the camera assembly 1006 includes a front camera and a rear camera. Generally, a front camera is disposed at a front panel of a terminal, and a rear camera is disposed at a rear surface of the terminal. In some embodiments, the number of the rear cameras is at least two, and each rear camera is any one of a main camera, a depth-of-field camera, a wide-angle camera and a telephoto camera, so that the main camera and the depth-of-field camera are fused to realize a background blurring function, and the main camera and the wide-angle camera are fused to realize panoramic shooting and VR (Virtual Reality) shooting functions or other fusion shooting functions. In some embodiments, the camera assembly 1006 may also include a flash. The flash lamp can be a monochrome temperature flash lamp or a bicolor temperature flash lamp. The double-color-temperature flash lamp is a combination of a warm-light flash lamp and a cold-light flash lamp and can be used for light compensation under different color temperatures.

The audio circuit 1007 may include a microphone and a speaker. The microphone is used for collecting sound waves of a user and the environment, converting the sound waves into electric signals, and inputting the electric signals into the processor 1001 for processing or inputting the electric signals into the radio frequency circuit 1004 for realizing voice communication. For the purpose of stereo sound collection or noise reduction, a plurality of microphones may be respectively disposed at different portions of the electronic device 1000. The microphone may also be an array microphone or an omni-directional pick-up microphone. The speaker is used to convert electrical signals from the processor 1001 or the radio frequency circuit 1004 into sound waves. The loudspeaker can be a traditional film loudspeaker and can also be a piezoelectric ceramic loudspeaker. When the speaker is a piezoelectric ceramic speaker, the speaker can be used for purposes such as converting an electric signal into a sound wave audible to a human being, or converting an electric signal into a sound wave inaudible to a human being to measure a distance. In some embodiments, the audio circuit 1007 may also include a headphone jack.

The positioning component 1008 is used to locate a current geographic Location of the electronic device 1000 to implement navigation or LBS (Location Based Service). The Positioning component 1008 can be a Positioning component based on the Global Positioning System (GPS) in the united states, the beidou System in china, or the galileo System in russia.

The power supply 1009 is used to supply power to the respective components in the electronic device 1000. The power source 1009 may be alternating current, direct current, disposable battery, or rechargeable battery. When the power source 1009 includes a rechargeable battery, the rechargeable battery may be a wired rechargeable battery or a wireless rechargeable battery. The wired rechargeable battery is a battery charged through a wired line, and the wireless rechargeable battery is a battery charged through a wireless coil. The rechargeable battery may also be used to support fast charge technology.

In some embodiments, the electronic device 1000 also includes one or more sensors 1010. The one or more sensors 1010 include, but are not limited to: acceleration sensor 1011, gyro sensor 1012, pressure sensor 1013, fingerprint sensor 1014, optical sensor 1015, and proximity sensor 1016.

The acceleration sensor 1011 may detect the magnitude of acceleration on three coordinate axes of a coordinate system established with the electronic apparatus 1000. For example, the acceleration sensor 1011 may be used to detect components of the gravitational acceleration in three coordinate axes. The processor 1001 may control the display screen 1005 to display the user interface in a landscape view or a portrait view according to the gravitational acceleration signal collected by the acceleration sensor 1011. The acceleration sensor 1011 may also be used for acquisition of motion data of a game or a user.

The gyro sensor 1012 may detect a body direction and a rotation angle of the electronic device 1000, and the gyro sensor 1012 and the acceleration sensor 1011 may cooperate to acquire a 3D motion of the user on the electronic device 1000. From the data collected by the gyro sensor 1012, the processor 1001 may implement the following functions: motion sensing (such as changing the UI according to a user's tilting operation), image stabilization at the time of photographing, game control, and inertial navigation.

The pressure sensor 1013 may be disposed on a side bezel of the electronic device 1000 and/or on a lower layer of the display screen 1005. When the pressure sensor 1013 is disposed on a side frame of the electronic device 1000, a user's holding signal of the electronic device 1000 can be detected, and the processor 1001 performs left-right hand recognition or shortcut operation according to the holding signal collected by the pressure sensor 1013. When the pressure sensor 1013 is disposed at a lower layer of the display screen 1005, the processor 1001 controls the operability control on the UI interface according to the pressure operation of the user on the display screen 1005. The operability control comprises at least one of a button control, a scroll bar control, an icon control and a menu control.

The fingerprint sensor 1014 is used to collect a fingerprint of the user, and the processor 1001 identifies the user according to the fingerprint collected by the fingerprint sensor 1014, or the fingerprint sensor 1014 identifies the user according to the collected fingerprint. Upon identifying that the user's identity is a trusted identity, the processor 1001 authorizes the user to perform relevant sensitive operations including unlocking the screen, viewing encrypted information, downloading software, paying, and changing settings, etc. The fingerprint sensor 1014 may be disposed on the front, back, or side of the electronic device 1000. When a physical button or vendor Logo is provided on the electronic device 1000, the fingerprint sensor 1014 may be integrated with the physical button or vendor Logo.

The optical sensor 1015 is used to collect the ambient light intensity. In one embodiment, the processor 1001 may control the display brightness of the display screen 1005 according to the ambient light intensity collected by the optical sensor 1015. Specifically, when the ambient light intensity is high, the display brightness of the display screen 1005 is increased; when the ambient light intensity is low, the display brightness of the display screen 1005 is turned down. In another embodiment, the processor 1001 may also dynamically adjust the shooting parameters of the camera assembly 1006 according to the intensity of the ambient light collected by the optical sensor 1015.

A proximity sensor 1016, also known as a distance sensor, is typically disposed on the front panel of the electronic device 1000. The proximity sensor 1016 is used to capture the distance between the user and the front of the electronic device 1000. In one embodiment, the processor 1001 controls the display screen 1005 to switch from the bright screen state to the dark screen state when the proximity sensor 1016 detects that the distance between the user and the front surface of the electronic device 1000 gradually decreases; when the proximity sensor 1016 detects that the distance between the user and the front of the electronic device 1000 gradually becomes larger, the display screen 1005 is controlled by the processor 1001 to switch from the breath-screen state to the bright-screen state.

Those skilled in the art will appreciate that the configuration shown in fig. 10 is not limiting to the electronic device 1000, and may include more or fewer components than shown, or some components may be combined, or a different arrangement of components may be used.

Fig. 11 is a schematic structural diagram of a server according to an embodiment of the present application, where the server 1100 may generate a relatively large difference due to a difference in configuration or performance, and may include one or more processors (CPUs) 1101 and one or more memories 1102, where at least one program code is stored in the one or more memories 1102, and is loaded and executed by the one or more processors 1101 to implement the method for determining push content according to the foregoing method embodiments. Of course, the server 1100 may also have components such as a wired or wireless network interface, a keyboard, and an input/output interface, so as to perform input/output, and the server 1100 may also include other components for implementing device functions, which are not described herein again.

In an exemplary embodiment, there is also provided a computer-readable storage medium having at least one program code stored therein, the at least one program code being loaded and executed by a processor to implement any of the above methods for determining push content.

Alternatively, the computer-readable storage medium may be a Read-Only Memory (ROM), a Random Access Memory (RAM), a Compact Disc Read-Only Memory (CD-ROM), a magnetic tape, a floppy disk, an optical data storage device, and the like.

In an exemplary embodiment, a computer program or a computer program product is further provided, in which at least one computer instruction is stored, and the at least one computer instruction is loaded and executed by a processor to implement any one of the above methods for determining push content.

It should be understood that reference to "a plurality" herein means two or more. "and/or" describes the association relationship of the associated objects, meaning that there may be three relationships, e.g., a and/or B, which may mean: a exists alone, A and B exist simultaneously, and B exists alone. The character "/" generally indicates that the former and latter associated objects are in an "or" relationship.

The above-mentioned serial numbers of the embodiments of the present application are merely for description and do not represent the merits of the embodiments.

The above description is only exemplary of the application and should not be taken as limiting the application, and any modifications, equivalents, improvements and the like that are made within the spirit and principle of the application should be included in the protection scope of the application.

Claims

1. A method for determining push content, which is applied to a server, the method comprises:

performing content analysis on the voice data to obtain a first push service;

determining preference information corresponding to the voice data based on the region information corresponding to the voice data;

determining relevant information of each first push service based on the acquired first push service, and determining a reference push service matched with the preference information in the first push service based on the relevant information of each first push service and the preference information corresponding to the voice data;

determining a first area by taking the current geographic position information as a center and a first length as a radius; determining the range covered by the first area as a reference service range; or determining weather information corresponding to the current geographical position information based on the current geographical position information; determining a second length based on weather information corresponding to the current geographic position information; determining a second area by taking the current geographic position information as a center and the second length as a radius, and determining a range covered by the second area as a reference service range;

determining a reference push service located within the reference service range as a candidate push service;

2. The method of claim 1, wherein the analyzing the content of the voice data to obtain a first push service comprises:

3. The method of claim 1, wherein prior to entering the speech data into the target region determination model, the method further comprises:

4. The method of any of claims 1-3, wherein after pushing the service information of the candidate push service to the electronic device, the method further comprises:

in response to receiving a path planning request of a target service sent by the electronic equipment, planning a target path based on the geographic position information of the target service and the current geographic position information;

5. A push content determining method is applied to an electronic device, and comprises the following steps:

sending the voice data and the current geographic position information to a server, and determining candidate push services by the server based on the voice data and the current geographic position information; the server is used for analyzing the content of the voice data to obtain a first pushing service; inputting the voice data into a target area determination model, wherein the target area determination model is used for determining area information corresponding to the voice data; determining an accent recognition result of the voice data based on an output result of the target region determination model, wherein the accent recognition result comprises region information corresponding to the voice data; determining preference information corresponding to the voice data based on the region information corresponding to the voice data; determining relevant information of each first push service based on the acquired first push service, and determining a reference push service matched with the preference information in the first push service based on the relevant information of each first push service and the preference information corresponding to the voice data; the server is further configured to determine a first area by taking the current geographic location information as a center and taking a first length as a radius, and determine a range covered by the first area as a reference service range, or determine weather information corresponding to the current geographic location information based on the current geographic location information; determining a second length based on weather information corresponding to the current geographic position information; determining a second area by taking the current geographic position information as a center and the second length as a radius, determining a range covered by the second area as a reference service range, and determining a reference push service located in the reference service range as a candidate push service;

and displaying the service information of the candidate push service.

6. The method of claim 5, wherein after displaying the service information of the candidate push service, the method further comprises:

sending a path planning request of the target service to the server, and carrying out path planning by the server based on the current geographic position information and the geographic position information of the target service;

and displaying the target path.

7. An apparatus for push content determination, the apparatus comprising:

the processing module is used for analyzing the content of the voice data to obtain a first pushing service; inputting the voice data into a target area determination model, wherein the target area determination model is used for determining area information corresponding to the voice data; determining an accent recognition result of the voice data based on an output result of the target region determination model, wherein the accent recognition result comprises region information corresponding to the voice data; determining preference information corresponding to the voice data based on the region information corresponding to the voice data; determining relevant information of each first push service based on the acquired first push service, and determining a reference push service matched with the preference information in the first push service based on the relevant information of each first push service and the preference information corresponding to the voice data;

the determining module is used for determining a first area by taking the current geographic position information as a center and taking a first length as a radius; determining the range covered by the first area as a reference service range; or determining weather information corresponding to the current geographical position information based on the current geographical position information; determining a second length based on weather information corresponding to the current geographic position information; determining a second area by taking the current geographic position information as a center and the second length as a radius, and determining a range covered by the second area as a reference service range;

the determining module is further configured to determine a reference push service located within the reference service range as a candidate push service;

8. An apparatus for determining push content, the apparatus comprising:

a sending module, configured to send the voice data and the current geographic location information to a server, and the server determines a candidate push service based on the voice data and the current geographic location information; the server is used for analyzing the content of the voice data to obtain a first pushing service; inputting the voice data into a target area determination model, wherein the target area determination model is used for determining area information corresponding to the voice data; determining an accent recognition result of the voice data based on an output result of the target region determination model, wherein the accent recognition result comprises region information corresponding to the voice data; determining preference information corresponding to the voice data based on the region information corresponding to the voice data; determining relevant information of each first push service based on the acquired first push services, and determining a reference push service matched with the preference information in the first push services based on the relevant information of each first push service and the preference information corresponding to the voice data; the server is further configured to determine a first area by taking the current geographic location information as a center and taking a first length as a radius, and determine a range covered by the first area as a reference service range, or determine weather information corresponding to the current geographic location information based on the current geographic location information; determining a second length based on weather information corresponding to the current geographic position information; determining a second area by taking the current geographic position information as a center and the second length as a radius, determining a range covered by the second area as a reference service range, and determining a reference push service located in the reference service range as a candidate push service;

9. A server, characterized in that the server comprises a processor and a memory, the memory having stored therein at least one program code, the at least one program code being loaded and executed by the processor to implement the method for determining push content according to any of claims 1 to 4.

10. An electronic device, characterized in that the electronic device comprises a processor and a memory, wherein at least one program code is stored in the memory, and the at least one program code is loaded and executed by the processor to implement the push content determining method according to claim 5 or 6.

11. A computer-readable storage medium, wherein at least one program code is stored in the computer-readable storage medium, and the at least one program code is loaded and executed by a processor to implement the push content determining method according to any one of claims 1 to 6.