CN112783999A - User screening method and device, electronic equipment and computer readable storage medium - Google Patents
User screening method and device, electronic equipment and computer readable storage medium Download PDFInfo
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Abstract
The embodiment of the application provides a user screening method and device, electronic equipment and a computer readable storage medium. The method comprises the following steps: acquiring address information of a user to be screened; determining the housing price information of the residential area of the user to be screened based on the address information; and screening the target users from the users to be screened based on the room price information. Based on the scheme, the method and the system can screen the clients based on the house price information of the residential area, and realize the mining of the potential value of the clients when the relevant data is lacked, so that customized marketing can be conveniently carried out on the clients with high potential value.
Description
Technical Field
The present application relates to the field of data processing technologies, and in particular, to a user screening method and apparatus, an electronic device, and a computer-readable storage medium.
Background
And (3) mining the value of the client in the financial system, obtaining the marketing potential value of the client by analyzing data such as daily transaction details, asset management level and basic information of the client, and performing customized marketing aiming at the high-potential client to help a bank to improve the value of the personal client.
However, for newly developed customers or long-term inactive customers, the conventional customer analysis method faces the cold start problem of the mining model due to the lack of related data, so that the real potential value of the customer cannot be found through the existing data, and customized marketing cannot be performed on the customer with high potential value.
Disclosure of Invention
The present application aims to solve at least one of the above technical drawbacks. The technical scheme adopted by the application is as follows:
in a first aspect, an embodiment of the present application provides a user screening method, where the method includes:
acquiring address information of a user to be screened;
determining the housing price information of the residential area of the user to be screened based on the address information;
and screening the target users from the users to be screened based on the room price information.
Optionally, determining the room rate information of the residential cell of the user to be screened includes:
and matching the housing rate information of the residential area of the user to be screened from the pre-acquired housing rate data of the residential area based on the address information.
Optionally, if the address information includes a cell name of a cell where the user to be screened resides, matching, based on the address information, the room price information of the cell where the user to be screened resides from pre-acquired cell price data, including:
and searching for the housing price information of the residential area of the user to be screened from the pre-acquired housing price data of the residential area based on the name of the residential area.
Optionally, if the address information does not include the name of the residential cell of the user to be screened, matching the housing rate information of the residential cell of the user to be screened from the pre-acquired housing rate data of the residential cell based on the address information, including:
and matching the residential addresses in the residential area housing price data based on the address information, and determining housing price information of the residential areas of the users to be screened based on the matching result.
Optionally, determining that the residential cell name of the residential cell of the user to be screened exists in the address information includes:
performing word segmentation processing on the address information of the user to obtain a word segmentation result;
and determining that the residential area name of the residential area of the user to be screened exists in the address information based on the word segmentation result.
Optionally, if the room rate information of the residential cell of the user to be screened cannot be matched from the pre-acquired residential cell rate data based on the address information, determining the room rate information of the residential cell of the user to be screened based on the address information includes:
determining similarity between the address information and the cell address in the cell rate data;
determining a target cell based on the similarity;
and determining the room price information of the residential area of the user to be screened based on the room price information of the target residential area.
Optionally, the method further includes:
and acquiring the housing estate price data based on the robot process automation platform.
Optionally, the method further includes:
and determining whether the house where the target user lives is the own house or not based on the basic information of the target user and the rate information of the residential district where the target user lives.
In a second aspect, an embodiment of the present application provides a screening apparatus for a user, where the apparatus includes:
the address information acquisition module is used for acquiring address information of the user to be screened;
the house price information determining module is used for determining house price information of residential areas of the users to be screened based on the address information;
and the user screening module is used for screening the target users from the users to be screened based on the room price information.
Optionally, the room price information determining module is specifically configured to:
and matching the housing rate information of the residential area of the user to be screened from the pre-acquired housing rate data of the residential area based on the address information.
Optionally, if the address information includes a cell name of a cell where the user to be screened resides, the room price information determining module is specifically configured to:
and searching for the housing price information of the residential area of the user to be screened from the pre-acquired housing price data of the residential area based on the name of the residential area.
Optionally, if the address information does not include the name of the residential cell of the user to be screened, the room price information determining module is specifically configured to:
and matching the residential addresses in the residential area housing price data based on the address information, and determining housing price information of the residential areas of the users to be screened based on the matching result.
Optionally, when determining that the residential area name of the residential area of the user to be screened exists in the address information, the home price information determining module is specifically configured to:
performing word segmentation processing on the address information of the user to obtain a word segmentation result;
and determining that the residential area name of the residential area of the user to be screened exists in the address information based on the word segmentation result.
Optionally, if the room rate information of the residential cell of the user to be screened cannot be matched from the pre-acquired residential cell rate data based on the address information, the room rate information determining module is specifically configured to:
determining similarity between the address information and the cell address in the cell rate data;
determining a target cell based on the similarity;
and determining the room price information of the residential area of the user to be screened based on the room price information of the target residential area.
Optionally, the apparatus further comprises:
and the housing price data acquisition module is used for acquiring housing price data of the residential area based on the robot flow automation platform.
Optionally, the apparatus further comprises:
and the owned house determining module is used for determining whether the house where the target user lives is the owned house or not based on the basic information of the target user and the rate information of the residential district where the target user lives.
In a third aspect, an embodiment of the present application provides an electronic device, including: a processor and a memory;
a memory for storing operating instructions;
a processor, configured to execute the user screening method as shown in any implementation manner of the first aspect of the present application by calling an operation instruction.
In a fourth aspect, the present application provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the method for filtering users as shown in any implementation manner of the first aspect of the present application.
The technical scheme provided by the embodiment of the application has the following beneficial effects:
according to the scheme provided by the embodiment of the application, the address information of the user to be screened is obtained, and the housing price information of the residential district of the user to be screened is determined based on the address information, so that the target user is screened from the user to be screened based on the housing price information. Based on the scheme, the method and the system can screen the clients based on the house price information of the residential area, and realize the mining of the potential value of the clients when the relevant data is lacked, so that customized marketing can be conveniently carried out on the clients with high potential value.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings used in the description of the embodiments of the present application will be briefly described below.
Fig. 1 is a schematic flowchart of a user screening method according to an embodiment of the present disclosure;
fig. 2 is a schematic structural diagram of a user screening system according to an embodiment of the present disclosure;
fig. 3 is a schematic structural diagram of a screening apparatus for a user according to an embodiment of the present disclosure;
fig. 4 is a schematic structural diagram of an electronic device according to an embodiment of the present application.
Detailed Description
Reference will now be made in detail to embodiments of the present application, examples of which are illustrated in the accompanying drawings, wherein like or similar reference numerals refer to the same or similar elements or elements having the same or similar function throughout. The embodiments described below with reference to the drawings are exemplary only for the purpose of explaining the present application and are not to be construed as limiting the present invention.
As used herein, the singular forms "a", "an", "the" and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It will be further understood that the terms "comprises" and/or "comprising," when used in this specification, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof. It will be understood that when an element is referred to as being "connected" or "coupled" to another element, it can be directly connected or coupled to the other element or intervening elements may also be present. Further, "connected" or "coupled" as used herein may include wirelessly connected or wirelessly coupled. As used herein, the term "and/or" includes all or any element and all combinations of one or more of the associated listed items.
To make the objects, technical solutions and advantages of the present application more clear, embodiments of the present application will be described in further detail below with reference to the accompanying drawings.
The following describes the technical solutions of the present application and how to solve the above technical problems with specific embodiments. The following several specific embodiments may be combined with each other, and details of the same or similar concepts or processes may not be repeated in some embodiments. Embodiments of the present application will be described below with reference to the accompanying drawings.
Fig. 1 shows a schematic flow chart of a user screening method provided in an embodiment of the present application, and as shown in fig. 1, the method mainly includes:
step S110: acquiring address information of a user to be screened;
step S120: determining the housing price information of the residential area of the user to be screened based on the address information;
step S130: and screening the target users from the users to be screened based on the room price information.
In the embodiment of the application, the user to be screened can be a sleeping client with low activity in a bank system.
The reserved information of the user in the bank system comprises address information of the user, and the house price information of the residential area of the user can be judged based on the address information of the user. Because the housing rate information of the residential area can reflect the economic capability of the user to a certain extent, the target user can be screened from the users to be screened according to the housing rate information.
According to the method provided by the embodiment of the application, the address information of the user to be screened is obtained, and the housing price information of the residential area of the user to be screened is determined based on the address information, so that the target user is screened from the user to be screened based on the housing price information. Based on the scheme, the method and the system can screen the clients based on the house price information of the residential area, and realize the mining of the potential value of the clients when the relevant data is lacked, so that customized marketing can be conveniently carried out on the clients with high potential value.
In an optional mode of the embodiment of the application, determining the room rate information of the residential quarter of the user to be screened based on the address information includes:
and matching the housing rate information of the residential area of the user to be screened from the pre-acquired housing rate data of the residential area based on the address information.
In the embodiment of the application, the housing estate price data of the cell can be obtained in advance, and the pre-obtained housing estate price data of the cell can comprise a cell name, a cell address and a housing average price of the cell.
Specifically, the cell rate data may be obtained from rate information (e.g., public data on an intermediary website) published on a website based on Robot Process Automation (RPA). In actual use, the community rate data can be acquired from various public channels, the various public channels are prioritized, and when the acquired data are inconsistent, the data acquired according to the channel with the highest priority is the standard.
In the embodiment of the application, the housing rate information of the residential area of the user can be paired from the housing rate data of the residential area based on the address information of the user to be screened.
In an optional manner of the embodiment of the present application, if the address information includes a cell name of a cell where a user to be screened resides, the method matches, based on the address information, the room rate information of the cell where the user to be screened resides from pre-acquired cell rate data, and includes:
and searching the housing rate information of the residential area of the user to be screened from the pre-acquired housing rate data of the residential area based on the name of the residential area.
In the embodiment of the application, the community name of the residential community of the user to be screened can be obtained according to the address information, so that the housing price information of the residential community of the user to be screened is searched from the pre-obtained housing price data of the residential community based on the community name.
In an optional manner of the embodiment of the present application, if the address information does not have the cell name of the residential cell of the user to be screened, the method matches, based on the address information, the room rate information of the residential cell of the user to be screened from the pre-acquired room rate data of the residential cell, and includes:
and matching the residential addresses in the residential area housing price data based on the address information, and determining housing price information of the residential areas of the users to be screened based on the matching result.
In the embodiment of the application, when the user does not write the name of the residential cell in the reserved address information, the residential cell can be matched with the address of the residential cell in the residential cell rate data according to the reserved address information of the user.
Specifically, cosine similarity between the address information reserved by the user and the cell address in the cell rate data can be calculated, and whether the address information is matched with the cell address or not can be determined based on the cosine similarity.
In an optional manner of the embodiment of the present application, determining that a cell name of a cell where a user to be screened resides exists in address information includes:
performing word segmentation processing on the address information of the user to obtain a word segmentation result;
and determining that the residential area name of the residential area of the user to be screened exists in the address information based on the word segmentation result.
In the embodiment of the application, words can be segmented based on the TF-IDF algorithm address information, and a keyword field is constructed, so that the name of a cell is determined.
In an optional manner of the embodiment of the present application, if the room rate information of the residential cell of the user to be screened cannot be matched from the pre-acquired residential cell rate data based on the address information, determining the room rate information of the residential cell of the user to be screened based on the address information includes:
determining similarity between the address information and the cell address in the cell rate data;
determining a target cell based on the similarity;
and determining the room price information of the residential area of the user to be screened based on the room price information of the target residential area.
In the embodiment of the application, if the room rate information of the residential cell of the user to be screened cannot be directly matched from the residential cell rate data, the similarity (namely cosine similarity) between the address information and the residential cell address in the residential cell rate data can be determined, a similarity threshold value is set, the residential cell with the similarity higher than the similarity threshold value with the address information of the user is determined as the target residential cell, and therefore the room rate information of the residential cell of the user to be screened is determined based on the room rate information of the target residential cell.
In actual use, if there are a plurality of target cells, the house prices of the plurality of target cells may be averaged, and the average value may be used as the house price of the cell where the user lives.
In an optional manner of the embodiment of the present application, the method further includes:
and determining whether the house where the target user lives is the own house or not based on the basic information of the target user and the rate information of the residential district where the target user lives.
In the embodiment of the application, after the target users are screened out, basic information of the target users, such as academic history, age, occupation and the like, can be acquired, income level of the clients is estimated, whether the clients are rented rooms or own rooms is calculated according to the rate of the residential quarter of the clients, and the calculation result is provided for the clients manager.
In the embodiment of the application, the value of the user can be rated according to the estimated room price information of the residential district of the user and the judgment result of whether the house where the target user lives is the owned house, and the rating is stored in the system.
Fig. 2 is a schematic structural diagram of a user screening system according to an embodiment of the present application, and as shown in fig. 2, a basic database is used to store user login information, rate data, bank customer information, system configuration information, and the like of all real estate agency platforms; the robot process automation platform is used for acquiring the house price information of the relevant area from the house property intermediary website and storing the house price information into the basic database; the address information matching platform is used for reading the house property price information from the basic database, further associating the address information of the bank client, calculating the asset registration of the corresponding client and storing the finally estimated client asset grade into the database; and the background management system is used for configuring the model configuration parameters of each unit and displaying the model analysis result to a system user.
Based on the same principle as the method shown in fig. 1, fig. 3 shows a schematic structural diagram of a user screening apparatus provided in an embodiment of the present application, and as shown in fig. 3, the user screening apparatus 20 may include:
an address information obtaining module 210, configured to obtain address information of a user to be screened;
the house price information determining module 220 is configured to determine house price information of a residential district where the user to be screened resides based on the address information;
and the user screening module 230 is configured to screen the target user from the users to be screened based on the room price information.
According to the device provided by the embodiment of the application, the address information of the user to be screened is obtained, and the housing price information of the residential district of the user to be screened is determined based on the address information, so that the target user is screened from the user to be screened based on the housing price information. Based on the scheme, the method and the system can screen the clients based on the house price information of the residential area, and realize the mining of the potential value of the clients when the relevant data is lacked, so that customized marketing can be conveniently carried out on the clients with high potential value.
Optionally, the room price information determining module is specifically configured to:
and matching the housing rate information of the residential area of the user to be screened from the pre-acquired housing rate data of the residential area based on the address information.
Optionally, if the address information includes a cell name of a cell where the user to be screened resides, the room price information determining module is specifically configured to:
and searching for the housing price information of the residential area of the user to be screened from the pre-acquired housing price data of the residential area based on the name of the residential area.
Optionally, if the address information does not include the name of the residential cell of the user to be screened, the room price information determining module is specifically configured to:
and matching the residential addresses in the residential area housing price data based on the address information, and determining housing price information of the residential areas of the users to be screened based on the matching result.
Optionally, when determining that the residential area name of the residential area of the user to be screened exists in the address information, the home price information determining module is specifically configured to:
performing word segmentation processing on the address information of the user to obtain a word segmentation result;
and determining that the residential area name of the residential area of the user to be screened exists in the address information based on the word segmentation result.
Optionally, if the room rate information of the residential cell of the user to be screened cannot be matched from the pre-acquired residential cell rate data based on the address information, the room rate information determining module is specifically configured to:
determining similarity between the address information and the cell address in the cell rate data;
determining a target cell based on the similarity;
and determining the room price information of the residential area of the user to be screened based on the room price information of the target residential area.
Optionally, the apparatus further comprises:
and the housing price data acquisition module is used for acquiring housing price data of the residential area based on the robot flow automation platform.
Optionally, the apparatus further comprises:
and the owned house determining module is used for determining whether the house where the target user lives is the owned house or not based on the basic information of the target user and the rate information of the residential district where the target user lives.
It can be understood that the above modules of the user screening apparatus in the embodiment have functions of implementing the corresponding steps of the user screening method in the embodiment shown in fig. 1. The function can be realized by hardware, and can also be realized by executing corresponding software by hardware. The hardware or software includes one or more modules corresponding to the functions described above. The modules can be software and/or hardware, and each module can be implemented independently or by integrating a plurality of modules. For the functional description of each module of the user screening apparatus, reference may be specifically made to the corresponding description of the user screening method in the embodiment shown in fig. 1, and details are not repeated here.
The embodiment of the application provides an electronic device, which comprises a processor and a memory;
a memory for storing operating instructions;
and the processor is used for executing the user screening method provided by any embodiment of the application by calling the operation instruction.
As an example, fig. 4 shows a schematic structural diagram of an electronic device to which an embodiment of the present application is applicable, and as shown in fig. 4, the electronic device 2000 includes: a processor 2001 and a memory 2003. Wherein the processor 2001 is coupled to a memory 2003, such as via a bus 2002. Optionally, the electronic device 2000 may also include a transceiver 2004. It should be noted that the transceiver 2004 is not limited to one in practical applications, and the structure of the electronic device 2000 is not limited to the embodiment of the present application.
The processor 2001 is applied to the embodiment of the present application to implement the method shown in the above method embodiment. The transceiver 2004 may include a receiver and a transmitter, and the transceiver 2004 is applied to the embodiments of the present application to implement the functions of the electronic device of the embodiments of the present application to communicate with other devices when executed.
The Processor 2001 may be a CPU (Central Processing Unit), general Processor, DSP (Digital Signal Processor), ASIC (Application Specific Integrated Circuit), FPGA (Field Programmable Gate Array) or other Programmable logic device, transistor logic device, hardware component, or any combination thereof. Which may implement or perform the various illustrative logical blocks, modules, and circuits described in connection with the disclosure. The processor 2001 may also be a combination of computing functions, e.g., comprising one or more microprocessors, DSPs and microprocessors, and the like.
The Memory 2003 may be a ROM (Read Only Memory) or other type of static storage device that can store static information and instructions, a RAM (Random Access Memory) or other type of dynamic storage device that can store information and instructions, an EEPROM (Electrically Erasable Programmable Read Only Memory), a CD-ROM (Compact Disc Read Only Memory) or other optical Disc storage, optical Disc storage (including Compact Disc, laser Disc, optical Disc, digital versatile Disc, blu-ray Disc, etc.), a magnetic disk storage medium or other magnetic storage device, or any other medium that can be used to carry or store desired program code in the form of instructions or data structures and that can be accessed by a computer, but is not limited to these.
Optionally, the memory 2003 is used for storing application program code for performing the disclosed aspects, and is controlled in execution by the processor 2001. The processor 2001 is configured to execute the application program code stored in the memory 2003 to implement the user filtering method provided in any of the embodiments of the present application.
The electronic device provided by the embodiment of the application is applicable to any embodiment of the method, and is not described herein again.
Compared with the prior art, the embodiment of the application provides the electronic equipment, by acquiring the address information of the user to be screened and determining the housing price information of the residential quarter of the user to be screened based on the address information, the target user is screened from the user to be screened based on the housing price information. Based on the scheme, the method and the system can screen the clients based on the house price information of the residential area, and realize the mining of the potential value of the clients when the relevant data is lacked, so that customized marketing can be conveniently carried out on the clients with high potential value.
The embodiment of the application provides a computer-readable storage medium, on which a computer program is stored, and when the computer program is executed by a processor, the computer program implements the user screening method shown in the above method embodiment.
The computer-readable storage medium provided in the embodiments of the present application is applicable to any of the embodiments of the foregoing method, and is not described herein again.
Compared with the prior art, the embodiment of the application provides a computer-readable storage medium, by acquiring the address information of the user to be screened and determining the housing price information of the residential quarter of the user to be screened based on the address information, the target user is screened from the user to be screened based on the housing price information. Based on the scheme, the method and the system can screen the clients based on the house price information of the residential area, and realize the mining of the potential value of the clients when the relevant data is lacked, so that customized marketing can be conveniently carried out on the clients with high potential value.
It should be understood that, although the steps in the flowcharts of the figures are shown in order as indicated by the arrows, the steps are not necessarily performed in order as indicated by the arrows. The steps are not performed in the exact order shown and may be performed in other orders unless explicitly stated herein. Moreover, at least a portion of the steps in the flow chart of the figure may include multiple sub-steps or multiple stages, which are not necessarily performed at the same time, but may be performed at different times, which are not necessarily performed in sequence, but may be performed alternately or alternately with other steps or at least a portion of the sub-steps or stages of other steps.
The foregoing is only a partial embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and decorations can be made without departing from the principle of the present invention, and these modifications and decorations should also be regarded as the protection scope of the present invention.
Claims (11)
1. A method for screening users, comprising:
acquiring address information of a user to be screened;
determining the housing rate information of the residential community of the user to be screened based on the address information;
and screening out target users from the users to be screened based on the room price information.
2. The method according to claim 1, wherein the determining the room rate information of the residential cell of the user to be screened based on the address information comprises:
and matching the housing rate information of the residential area of the user to be screened from the pre-acquired housing rate data of the residential area based on the address information.
3. The method according to claim 2, wherein if the address information includes a cell name of a cell where the user to be screened lives, the matching of the room rate information of the cell where the user to be screened lives from the pre-acquired cell rate data based on the address information includes:
and searching the housing rate information of the housing zone where the user to be screened resides from the pre-acquired housing rate data of the housing zone based on the housing zone name.
4. The method according to claim 2, wherein if the address information does not include the cell name of the cell where the user to be screened resides, the matching of the room rate information of the cell where the user to be screened resides from the pre-obtained cell rate data based on the address information comprises:
and matching the residential addresses in the residential area housing price data based on the address information, and determining housing price information of the residential area of the user to be screened based on the matching result.
5. The method according to claim 3 or 4, wherein determining that the cell name of the cell where the user to be screened resides exists in the address information comprises:
performing word segmentation processing on the address information of the user to obtain word segmentation results;
and determining that the residential area name of the residential area of the user to be screened exists in the address information based on the word segmentation result.
6. The method according to any one of claims 2 to 4, wherein if the room rate information of the residential cell of the user to be screened cannot be matched from the pre-acquired cell rate data based on the address information, the determining the room rate information of the residential cell of the user to be screened based on the address information comprises:
determining similarity between the address information and a cell address in the cell rate data;
determining a target cell based on the similarity;
and determining the room price information of the residential area of the user to be screened based on the room price information of the target residential area.
7. The method according to any one of claims 2-4, further comprising:
and acquiring the housing estate price data based on a robot process automation platform.
8. The method according to any one of claims 2-4, further comprising:
and determining whether the house where the target user lives is the own house or not based on the basic information of the target user and the room price information of the residential district where the target user lives.
9. A screening apparatus for a user, comprising:
the address information acquisition module is used for acquiring address information of the user to be screened;
the housing price information determining module is used for determining housing price information of the residential area of the user to be screened based on the address information;
and the user screening module is used for screening the target users from the users to be screened based on the room price information.
10. An electronic device comprising a processor and a memory;
the memory is used for storing operation instructions;
the processor is used for executing the method of any one of claims 1-8 by calling the operation instruction.
11. A computer-readable storage medium, characterized in that the storage medium has stored thereon a computer program which, when being executed by a processor, carries out the method of any one of claims 1-8.
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