CN112711725B - Method, device and system for skipping page based on delayed deep link - Google Patents
Method, device and system for skipping page based on delayed deep link Download PDFInfo
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Abstract
The invention discloses a method, a device and a system for skipping a page based on a delay deep link, belongs to the technical field of mobile internet, and particularly relates to a method for skipping a page based on a delay deep link, which comprises the following steps: the system preloads a software development kit associated with the deep link; under the condition of receiving the click notification, analyzing the click notification to obtain a click notification analysis result, and recording the click notification and the click notification analysis result; analyzing the activation notification under the condition of receiving the activation notification sent by the software development kit to obtain an activation notification analysis result; and performing click attribution operation according to the activated notification analysis result and the click notification analysis result, acquiring a deep link parameter from the attributed click notification, and notifying an application program to open a corresponding page. According to the method and the device, the deep link technology is adopted, the click notification and the activation notification are utilized to carry out the attribute matching operation, the page expected to be opened by the user is traced, and the user experience is enhanced.
Description
Technical Field
The invention belongs to the technical field of mobile internet, and particularly relates to a method, a device and a system for skipping pages based on delayed deep link.
Background
With the development of mobile internet, the downloading of installation-type advertisements by APP (Application program) has become a mainstream budget source for mobile internet effect-type advertisements. Meanwhile, any mobile phone APP needs to acquire a large number of users through advertisement promotion.
The inventor has found that in the prior art, when a user clicks an advertisement, downloads an APP, installs the APP, and opens an activation, only the default home page of the APP can be opened, which is very unfriendly for many types of APPs. For example, the user of an e-commerce APP often clicks on a download for one of the promoted items, but it is very difficult or even impossible to find the mood item in the advertisement when the APP is installed and the user opens the page of the default first page of the quinqueous item and the page of the flory whistle, and at this time, the APP is likely to be turned off and unloaded. This problem can also cause user churn for advertisers resulting in wasted advertising costs.
Disclosure of Invention
In order to at least solve the technical problem, the invention provides a method, a device and a system for skipping a page based on delayed deep link.
According to a first aspect of the present invention, there is provided a method for skipping a page based on delayed deep link, including:
the system preloads a software development kit associated with the deep link;
under the condition of receiving the click notification, analyzing the click notification to obtain a click notification analysis result, and recording the click notification and the click notification analysis result;
analyzing the activation notification under the condition of receiving the activation notification sent by the software development kit to obtain an activation notification analysis result;
and performing click attribution operation according to the activated notification analysis result and the click notification analysis result, acquiring a deep link parameter from the attributed click notification, and notifying an application program to open a corresponding page.
Further, the system preloads a software development kit associated with the deep link, including,
the system embeds a software development toolkit in a promoted application program in advance, marks a corresponding internal address in the background, and generates a click notification uniform resource locator so that the deep link and the software development toolkit are associated.
Further, the analyzing the click notification to obtain the click notification analysis result includes,
and analyzing the click notification to obtain downloaded application program information, equipment fingerprint information, an IP address and click time as a click notification analysis result.
Further, the parsing the activation notification to obtain an activation notification parsing result includes,
the system analyzes the activation notice under the condition of receiving the activation notice sent by the software development toolkit which is associated with the deep link, and obtains downloaded application program information, equipment fingerprint information, IP addresses and activation time from the analysis as the analysis result of the activation notice.
Further, the performing click attribution operation according to the activation notification analysis result and the click notification analysis result includes,
and searching a matched click notification analysis result according to the application program information and the equipment fingerprint information in the activation notification analysis result, and then performing unique pairing based on the latest click time and the latest IP address principle to finish the click attribution operation.
Further, the obtaining of the deep link parameter from the attributed click notification notifies the application to open the corresponding page, including,
and acquiring the deep link parameters from the attributed click notification, and sending the deep link parameters to a software development kit, wherein the software development kit notifies the application program to open a specified page under the condition that the deep link parameters are received.
According to a second aspect of the present invention, an apparatus for jumping a page based on a delayed deep link, includes,
a preloading module for preloading a software development kit associated with the deep link;
the first analysis module is used for analyzing the click notification under the condition of receiving the click notification to obtain a click notification analysis result and recording the click notification and the click notification analysis result;
the second analysis module is used for analyzing the activation notification under the condition of receiving the activation notification sent by the software development kit to obtain an activation notification analysis result;
and the skipping module is used for carrying out click attribution operation according to the activated notification analysis result and the click notification analysis result, acquiring the deep link parameter from the attributed click notification and notifying the application program to open the corresponding page.
According to a third aspect of the present invention, a system for jumping pages based on delayed deep links comprises:
the client generates a click notification under the condition of receiving an application program downloading instruction of a user, and sends the click notification to the server;
under the condition that the server receives the click notification, analyzing the click notification to obtain a click notification analysis result, and storing the click notification and a corresponding click notification analysis result;
the method comprises the steps that a client generates an activation notification under the condition that an application program activating instruction of a user is received, and sends the activation notification to a server;
the method comprises the steps that a server analyzes an activation notification under the condition that the activation notification sent by a software development kit is received, an activation notification analysis result is obtained, click attribution operation is carried out according to the activation notification analysis result and the click notification analysis result, deep link parameters are obtained from the attributed click notification, and an application program is notified to open a corresponding page.
According to a fourth aspect of the invention, a computer device comprises a memory, a processor and a computer program stored on the memory and executable on the processor,
the processor, when executing the program, performs the steps of the method as described above.
According to a fifth aspect of the present invention, a computer-readable storage medium stores a program which, when executed, is capable of implementing the method as described above.
The invention has the beneficial effects that: according to the method and the device, the deep link technology is adopted, the operation of attribution matching is carried out by utilizing the click notification and the activation notification, the page expected to be opened by the user when the user downloads and activates the application program is traced out, and the page is pushed to the user, so that the user experience is enhanced, the user time is saved, and the service efficiency of the system is improved. Moreover, the technical scheme of the invention can effectively avoid the user loss of the advertiser caused by the extensive page jump operation of the application program, avoid the condition of causing the waste of the advertisement cost and further greatly improve the use effect of the advertisement cost.
Drawings
The above and/or additional aspects and advantages of the present invention will become apparent and readily appreciated from the following description of the embodiments, taken in conjunction with the accompanying drawings of which,
FIG. 1 is a flowchart of a method for skipping a page based on a delayed deep link according to the present invention;
FIG. 2 is a schematic structural diagram of a device for skipping a page based on a delayed deep link according to the present invention.
Detailed Description
Reference will now be made in detail to embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like or similar reference numerals refer to the same or similar elements or elements having the same or similar function throughout. The embodiments described below with reference to the accompanying drawings are illustrative only for the purpose of illustrating the present invention and are not to be construed as limiting the present invention.
In order to more clearly illustrate the invention, the invention is further described below with reference to preferred embodiments and the accompanying drawings. Similar parts in the figures are denoted by the same reference numerals. It is to be understood by persons skilled in the art that the following detailed description is illustrative and not restrictive, and is not to be taken as limiting the scope of the invention.
In a first aspect of the present invention, a method for skipping a page based on a delayed deep link is provided, as shown in fig. 1, including:
step 201: the system preloads a software development kit associated with the deep link;
in the invention, the system embeds Software Development Kit (SDK) in the promoted application program in advance, marks corresponding internal address in the background, and generates a click notification Uniform Resource Locator (URL) to enable the deep link to be associated with the Software Development Kit. The method and the device realize that after a user clicks the advertisement, downloads and installs the advertisement and opens the application program for the first time, the user jumps to a specified page inside the application program, and the specified page is matched with the deep link.
Step 202: under the condition that the system receives the click notification, analyzing the click notification to obtain a click notification analysis result, and recording the click notification and the click notification analysis result;
in the invention, the click notification at least comprises downloaded application program information, device fingerprint information, IP (Internet Protocol) address, click time and deep link. The system analyzes the click notification to obtain downloaded application program information, equipment fingerprint information, an IP address and click time as a click notification analysis result.
Step 203: the system analyzes the activation notification under the condition of receiving the activation notification sent by the software development kit to obtain an activation notification analysis result.
In the invention, the system analyzes the activation notice under the condition of receiving the activation notice sent by the software development kit which is associated with the deep link, and the downloaded application program information, the equipment fingerprint information, the IP address and the activation time are obtained from the analysis as the analysis result of the activation notice.
Further, in the case of the first activation of an application, the software development kit associated with the deep link sends an activation notification to the system.
Step 204: the system carries out click attribution operation according to the activated notification analysis result and the click notification analysis result, obtains the deep link parameter from the attributed click notification, and notifies the application program to open the corresponding page.
In the invention, the system searches the matched click notification analysis result according to the application program information and the equipment fingerprint information in the activation notification analysis result, and then performs unique pairing based on the latest click time and the latest IP address principle to complete the click attribution operation.
And acquiring the deep link parameters from the attributed click notification, and sending the deep link parameters to a software development kit, wherein the software development kit notifies the application program to open a specified page under the condition that the deep link parameters are received.
In a second aspect of the present invention, there is provided an apparatus for jumping a page based on a delayed deep link, as shown in fig. 2, including:
a preloading module 301 for preloading software development kits associated with deep links;
in the present invention, the preloading module 301 is configured to embed a Software Development Kit (SDK) in the promoted application in advance, mark a corresponding internal address in the background, and generate a Uniform Resource Locator (URL) for click notification, so that the deep link is associated with the Software Development Kit. The method and the device realize that after a user clicks the advertisement, downloads and installs the advertisement and opens the application program for the first time, the user jumps to a specified page inside the application program, and the specified page is matched with the deep link.
The first analysis module 302 is configured to, in a case that the click notification is received, analyze the click notification to obtain a click notification analysis result, and record the click notification and the click notification analysis result;
in the invention, the click notification at least comprises downloaded application program information, device fingerprint information, IP address and click time and deep link.
The second parsing module 303 is configured to parse the activation notification to obtain an activation notification parsing result when the activation notification sent by the software development kit is received.
In the present invention, the second parsing module 303 is configured to, in a case that an activation notification sent by a software development kit associated with the deep link is received, parse the activation notification, and parse the activation notification to obtain downloaded application information, device fingerprint information, an IP address, and an activation time as an activation notification parsing result.
Further, in the case of the first activation of an application, the software development kit associated with the deep link sends an activation notification to the system.
And the skipping module 304 is used for performing click attribution operation according to the activation notification analysis result and the click notification analysis result, acquiring a deep link parameter from the attributed click notification, and notifying an application program to open a corresponding page.
In the invention, the skip module 304 is used for searching a matched click notification analysis result according to application program information and equipment fingerprint information in the activation notification analysis result, and then performing unique pairing based on the latest click time and the latest IP address principle to complete the click attribution operation.
The jump module 304 is further configured to obtain a deep link parameter from the attributed click notification, and send the deep link parameter to a software development kit, where the software development kit notifies the application program to open a specified page in the case that the deep link parameter is received.
By adopting the technical scheme of the invention, the user can automatically jump to different pages when opening the same application program for the first time through different link contents in the process of popularizing the same application program. That is to say, the user can click the advertisement, download and install the advertisement and directly jump to the commodity page displayed by the advertisement when the advertisement is opened for the first time, the user can conveniently and directly place an order for purchase, the user experience is improved, and the waste of the advertisement cost is avoided.
In a third aspect of the present invention, a system for jumping pages based on delayed deep links is provided, which includes:
step 401: and the client generates a click notification and sends the click notification to the server under the condition of receiving the instruction of downloading the application program by the user.
In the invention, under the condition that a client receives an application program downloading instruction of a user, a click notification is generated according to application program information, equipment fingerprint information, an IP address, click time and a corresponding delay deep link, and the click notification is sent to a server.
In the invention, a Software Development Kit (SDK) is embedded in the promoted application program, a corresponding internal address is marked in the background, and a click notification Uniform Resource Locator (URL) is generated, so that the deep link is associated with the Software Development Kit. The method and the device realize that after a user clicks the advertisement, downloads and installs the advertisement and opens the application program for the first time, the user jumps to a specified page inside the application program, and the specified page is matched with the deep link.
Step 402: and under the condition that the server receives the click notification, analyzing the click notification to obtain a click notification analysis result, and storing the click notification and the corresponding click notification analysis result.
In the invention, the click notification at least comprises downloaded application program information, device fingerprint information, IP (Internet Protocol) address, click time and deep link. The system analyzes the click notification to obtain downloaded application program information, equipment fingerprint information, an IP address and click time as a click notification analysis result.
Step 403: and the client generates an activation notification and sends the activation notification to the server under the condition of receiving the instruction of activating the application program by the user.
In the invention, the client generates an activation notification according to the application program information, the equipment fingerprint information, the IP address and the activation time under the condition of receiving the instruction of activating the application program by the user, and sends the activation notification to the server.
Step 404: the method comprises the steps that a server analyzes an activation notification under the condition that the activation notification sent by a software development kit is received, an activation notification analysis result is obtained, click attribution operation is carried out according to the activation notification analysis result and the click notification analysis result, deep link parameters are obtained from the attributed click notification, and an application program is notified to open a corresponding page.
In the invention, the server analyzes the activation notification when receiving the activation notification sent by the client, analyzes the activation notification, obtains downloaded application program information, equipment fingerprint information, an IP address and activation time from the activation notification through analysis, searches a matched click notification analysis result according to the application program information and the equipment fingerprint information in the activation notification analysis result as an activation notification analysis result, and performs unique pairing based on the latest click time and the latest IP address principle to finish click attribution operation.
And acquiring the deep link parameters from the attributed click notification, and sending the deep link parameters to a software development kit, wherein the software development kit notifies the application program to open a specified page under the condition that the deep link parameters are received.
In the prior art, a user usually clicks to download an application program because of a certain sales promotion commodity advertisement in an application program of an e-commerce, but after the application program is installed and opened, the user can hardly or even cannot find the heart-shaped commodity in the advertisement in the face of a default home page, the quincunx commodity and rich pages, and the user experience is seriously influenced. According to the method and the device, the deep link is adopted, so that the problem that only the default home page of the APP can be opened after a user clicks the advertisement, downloads the APP, installs the APP and opens and activates the APP is effectively solved, and the requirement that the user expects to open the appointed page is ignored. By adopting the operation of carrying out attribute matching on the click notification and the activation notification, the page expected to be opened by the user when the application program is downloaded and activated is traced, and the page is pushed to the user, so that the user experience is enhanced, the user time is saved, and the service efficiency of the system is improved. And the user loss of the advertiser caused by the extensive page jump operation of the application program can be effectively avoided, and the condition of advertisement expense waste is avoided.
According to a fourth aspect of the invention, a computer device comprises a memory, a processor and a computer program stored on the memory and executable on the processor,
the processor, when executing the program, performs the steps of the method comprising:
the system preloads a software development kit associated with the deep link;
under the condition of receiving the click notification, analyzing the click notification to obtain a click notification analysis result, and recording the click notification and the click notification analysis result;
analyzing the activation notification under the condition of receiving the activation notification sent by the software development kit to obtain an activation notification analysis result;
and performing click attribution operation according to the activated notification analysis result and the click notification analysis result, acquiring a deep link parameter from the attributed click notification, and notifying an application program to open a corresponding page.
Further, the system preloads a software development kit associated with the deep link, including,
the system embeds a software development toolkit in a promoted application program in advance, marks a corresponding internal address in the background, and generates a click notification uniform resource locator so that the deep link and the software development toolkit are associated.
Further, the analyzing the click notification to obtain the click notification analysis result includes,
and analyzing the click notification to obtain downloaded application program information, equipment fingerprint information, an IP address and click time as a click notification analysis result.
Further, the parsing the activation notification to obtain an activation notification parsing result includes,
the system analyzes the activation notice under the condition of receiving the activation notice sent by the software development toolkit which is associated with the deep link, and obtains downloaded application program information, equipment fingerprint information, IP addresses and activation time from the analysis as the analysis result of the activation notice.
Further, the performing click attribution operation according to the activation notification analysis result and the click notification analysis result includes,
and searching a matched click notification analysis result according to the application program information and the equipment fingerprint information in the activation notification analysis result, and then performing unique pairing based on the latest click time and the latest IP address principle to finish the click attribution operation.
Further, the obtaining of the deep link parameter from the attributed click notification notifies the application to open the corresponding page, including,
and acquiring the deep link parameters from the attributed click notification, and sending the deep link parameters to a software development kit, wherein the software development kit notifies the application program to open a specified page under the condition that the deep link parameters are received.
According to a fifth aspect of the present invention, a computer-readable storage medium stores a program which, when executed, is capable of implementing the method as described above.
In conclusion, the method and the device can effectively solve the problem that the application program can not automatically jump to the floor page promotion page when being installed and opened for the first time according to different advertisement contents when downloading the installation type advertisement.
As used herein, the singular forms "a", "an", "the" and "the" include plural referents unless the context clearly dictates otherwise. It will be further understood that the terms "comprises" and/or "comprising," when used in this specification, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof. It will be understood that when an element is referred to as being "connected" or "coupled" to another element, it can be directly connected or coupled to the other element or intervening elements may also be present. Further, "connected" or "coupled" as used herein may include wirelessly connected or wirelessly coupled. As used herein, the term "and/or" includes all or any element and all combinations of one or more of the associated listed items.
It will be understood by those skilled in the art that, unless otherwise defined, all terms (including technical and scientific terms) used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. It will be further understood that terms, such as those defined in commonly used dictionaries, should be interpreted as having a meaning that is consistent with their meaning in the context of the prior art and will not be interpreted in an idealized or overly formal sense unless expressly so defined herein.
It should be understood that the above detailed description of the technical solution of the present invention with the help of preferred embodiments is illustrative and not restrictive. On the basis of reading the description of the invention, a person skilled in the art can modify the technical solutions described in the embodiments, or make equivalent substitutions for some technical features; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions of the embodiments of the present invention.
Claims (6)
1. A method for jumping pages based on delayed deep link is characterized by comprising the following steps:
the system embeds a software development toolkit into a promoted application program in advance, marks a corresponding internal address at the background, and generates a click notification uniform resource locator so as to establish association between a deep link and the software development toolkit;
under the condition of receiving the click notification, analyzing the click notification to obtain a click notification analysis result, and recording the click notification and the click notification analysis result, wherein the click notification analysis result does not include a deep link;
analyzing the activation notification under the condition of receiving the activation notification sent by the software development kit to obtain an activation notification analysis result;
performing click attribution operation according to the activated notification analysis result and the click notification analysis result, analyzing the depth link parameters from the attributed click notification, and notifying an application program to open a corresponding page;
the analyzing the click notification to obtain the click notification analysis result comprises,
analyzing the click notification to obtain downloaded application program information, equipment fingerprint information, an IP address and click time as a click notification analysis result;
the parsing of the activation notification to obtain an activation notification parsing result includes,
the system analyzes the activation notification under the condition of receiving the activation notification sent by a software development kit associated with the deep link, and analyzes the activation notification to obtain downloaded application program information, equipment fingerprint information, an IP address and activation time as an activation notification analysis result;
the parsing of the deep link parameter from the attributed click notification notifies the application to open the corresponding page, including,
and analyzing the deep link parameters from the attributed click notification, and sending the deep link parameters to a software development kit, wherein the software development kit notifies the application program to open a specified page under the condition that the deep link parameters are received.
2. The method of claim 1,
the click attribution operation is carried out according to the activated notification analysis result and the click notification analysis result, comprising,
and searching a matched click notification analysis result according to the application program information and the equipment fingerprint information in the activation notification analysis result, and then performing unique pairing based on the latest click time and the latest IP address principle to finish the click attribution operation.
3. An apparatus for jumping pages based on delayed deep links, comprising,
the preloading module is used for preloading a software development tool kit which is associated with the deep link and is positioned on the promoted application program;
the first analysis module is used for analyzing the click notification under the condition of receiving the click notification to obtain a click notification analysis result, recording the click notification and the click notification analysis result, wherein the click notification analysis result does not include the deep link;
the second analysis module is used for analyzing the activation notification under the condition of receiving the activation notification sent by the software development kit to obtain an activation notification analysis result;
the skip module is used for carrying out click attribution operation according to the activated notification analysis result and the click notification analysis result, analyzing the deep link parameter from the attributed click notification and informing the application program to open the corresponding page;
the analyzing the click notification to obtain the click notification analysis result comprises,
analyzing the click notification to obtain downloaded application program information, equipment fingerprint information, an IP address and click time as a click notification analysis result;
the parsing of the activation notification to obtain an activation notification parsing result includes,
the system analyzes the activation notice under the condition of receiving the activation notice sent by the software development kit which is associated with the deep link, and analyzes the activation notice to obtain downloaded application program information, equipment fingerprint information, an IP address and activation time as an activation notice analysis result;
the parsing of the deep link parameter from the attributed click notification notifies the application to open the corresponding page, including,
and analyzing the deep link parameters from the attributed click notification, and sending the deep link parameters to a software development kit, wherein the software development kit notifies the application program to open a specified page under the condition that the deep link parameters are received.
4. A system for jumping pages based on delayed deep links, comprising:
the client generates a click notification under the condition of receiving an application program downloading instruction of a user, and sends the click notification to the server;
under the condition that the server receives the click notification, analyzing the click notification to obtain a click notification analysis result, storing the click notification and a corresponding click notification analysis result, wherein the click notification analysis result does not include a deep link;
the method comprises the steps that a client generates an activation notification under the condition that an application program activating instruction of a user is received, and sends the activation notification to a server;
the method comprises the steps that a server analyzes an activation notification to obtain an activation notification analysis result under the condition that the activation notification sent by a software development kit associated with a deep link in a promoted application program is received, click attribution operation is carried out according to the activation notification analysis result and the click notification analysis result, deep link parameters are analyzed from the attributed click notification, and the application program is notified to open a corresponding page;
the analyzing the click notification to obtain the click notification analysis result comprises,
analyzing the click notification to obtain downloaded application program information, equipment fingerprint information, an IP address and click time as a click notification analysis result;
the parsing of the activation notification to obtain an activation notification parsing result includes,
the system analyzes the activation notification under the condition of receiving the activation notification sent by a software development kit associated with the deep link, and analyzes the activation notification to obtain downloaded application program information, equipment fingerprint information, an IP address and activation time as an activation notification analysis result;
the parsing of the deep link parameter from the attributed click notification notifies the application to open the corresponding page, including,
and analyzing the deep link parameters from the attributed click notification, and sending the deep link parameters to a software development kit, wherein the software development kit notifies the application program to open a specified page under the condition that the deep link parameters are received.
5. A computer device comprising a memory, a processor, and a computer program stored on the memory and executable on the processor,
the processor, when executing the program, implements the steps of the method of any of claims 1-2.
6. A computer-readable storage medium, characterized in that the computer-readable storage medium stores a program which, when executed, is capable of implementing the method according to any one of claims 1-2.
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| CN105793879A (en) * | 2013-12-02 | 2016-07-20 | 雅虎公司 | Deep linking to mobile applications |
| CN106293652A (en) * | 2015-05-20 | 2017-01-04 | 王筱娜 | A kind of application dynamic initialization technology, system and application |
| CN105450516A (en) * | 2015-12-25 | 2016-03-30 | 精硕世纪科技（北京）有限公司 | Link routing method, electronic system, and electronic equipment and server thereof |
| CN109074263A (en) * | 2017-02-17 | 2018-12-21 | 谷歌有限责任公司 | mobile application activity detector |
| CN111158793A (en) * | 2020-01-02 | 2020-05-15 | 广州虎牙科技有限公司 | Application page skipping method and device, electronic equipment and readable storage medium |
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