CN112613906B - Marketing recommendation evaluation method and device based on mobile communication network and computer equipment - Google Patents
Marketing recommendation evaluation method and device based on mobile communication network and computer equipment Download PDFInfo
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Abstract
The invention discloses a marketing recommendation evaluation method, a marketing recommendation evaluation device and computer equipment based on a mobile communication network. Wherein the method comprises the following steps: based on the current day recommendation record and the historical to-be-evaluated data of the successful evaluation of the corresponding activity charge, evaluating whether the order configured in the strategy corresponding to the user based on the mobile communication network is successfully transacted by the user, satisfying and representing the success of the evaluation, evaluating the marketing result of the user based on the mobile communication network according to the latitude evaluation result, the activity and charge result and the order evaluation result, respectively inputting the success record and the failure record of the corresponding marketing result into a historical success failure table, and updating the data filtering recommendation of the marketing information distributed and oriented open source database based on the user of the mobile communication network based on the historical success failure table. By the method, the success rate of marketing information pushing based on the mobile communication network can be improved in the appointed real-time marketing activities.
Description
Technical Field
The present invention relates to the field of mobile communication networks, and in particular, to a marketing recommendation evaluation method, apparatus, and computer device based on a mobile communication network.
Background
Mobile communication networks generally include china mobile communication networks, china telecommunication networks, and the like.
In recent years, as the flexibility and complexity of marketing business support systems in the mobile communication network industry increase, the marketing modes for users are increasingly diversified and complicated, and analysis and image of users are increasingly accurate.
However, in the existing marketing recommendation evaluation scheme based on the mobile communication network, in the specified real-time marketing campaign, the marketing information push is generally performed on all users of the mobile communication network associated with the real-time marketing campaign, but all users including potential users and non-potential users, etc., are the ineffective marketing information push for the non-potential users, so that the success rate of the marketing information push based on the mobile communication network is generally increased.
Disclosure of Invention
In view of the above, the present invention aims to provide a marketing recommendation evaluation method, apparatus, and computer device based on a mobile communication network, which can improve the success rate of marketing information pushing based on the mobile communication network in a specified real-time marketing campaign.
According to one aspect of the present invention, there is provided a marketing recommendation evaluation method based on a mobile communication network, comprising: based on the current day recommendation record and the historical data to be evaluated, evaluating whether an evaluation latitude expression configured in a strategy corresponding to a user based on the mobile communication network meets a data tag of a expense or not, and meeting the requirement of indicating that the latitude evaluation is successful; based on the current day recommendation record and the historical to-be-evaluated data which correspond to the latitude evaluation success, evaluating whether the activities and the tariffs configured in the strategies corresponding to the users based on the mobile communication network are successfully transacted by the users or not, and meeting the requirements of representing that the evaluation is successful; evaluating whether a user is successful in ordering configured in a strategy corresponding to the user based on the mobile communication network based on the current day recommendation record and the historical to-be-evaluated data corresponding to the successful evaluation of the activity tariffs, and meeting the requirement of representing that the evaluation is successful; evaluating a marketing result based on a user of the mobile communication network according to the latitude evaluation result, the activity and tariff result and the order evaluation result; recording success records and failure records corresponding to the marketing results into historical success and failure tables respectively; updating the data filtering recommendation of the marketing information distributed and oriented open source database based on the user of the mobile communication network based on the historical success and failure table.
The evaluation of whether the evaluation latitude expression configured in the policy corresponding to the user based on the mobile communication network meets the data label of the expense based on the current day recommendation record and the historical data to be evaluated, and the satisfaction of the evaluation latitude label comprises the following steps: generating total amount data to be evaluated based on current day recommendation records and historical data to be evaluated, inserting a message recommendation record table into the total amount data to be evaluated, removing repeated data belonging to the same user based on a mobile communication network in the recommendation record table, adding historical band evaluation data of the same user into the recommendation record table together, deriving evaluation dimension expressions of all strategies from the added recommendation record table, evaluating whether evaluation latitude expressions configured in strategies corresponding to the user based on the mobile communication network meet data labels of expenses according to the evaluation dimension expressions, and meeting data labels representing successful evaluation of the latitude.
The evaluation of whether the activities and the tariffs configured in the strategies corresponding to the users based on the mobile communication network are successfully transacted by the users based on the current day recommendation record and the historical to-be-evaluated data which correspond to the successful evaluation of the latitude, and the satisfaction of the evaluation, comprises the following steps: based on the current day recommendation record and the historical to-be-evaluated data which correspond to the latitude evaluation success, generating an activity and tariff temporary table configured in a strategy corresponding to the user based on the mobile communication network, and a subscription record corresponding to the activity and tariff temporary table in a related mode, and evaluating whether the activity and the tariff configured in the strategy corresponding to the user based on the mobile communication network are successfully transacted or not according to the subscription record, so that the success of evaluation is met.
Wherein the evaluating whether the order configured in the policy corresponding to the user based on the mobile communication network is successfully handled by the user based on the current day recommendation record and the historical data to be evaluated corresponding to the successful evaluation of the activity tariffs, satisfying the requirement indicating that the evaluation is successful, comprises: based on the current day recommended record and the historical to-be-evaluated data corresponding to the successful evaluation of the activity tariffs, generating a temporary ordering list configured in a strategy corresponding to the user of the mobile communication network, and associating the temporary ordering record corresponding to the temporary ordering list, and evaluating whether the ordering configured in the strategy corresponding to the user of the mobile communication network is successfully transacted or not according to the temporary ordering record, so that the success of evaluation is met.
Wherein updating the data filtering recommendation of the open source database based on the historical success-failure table, wherein the data filtering recommendation comprises: and analyzing service transformation based on the historical success failure table, adopting a judging strategy and an identification number evaluation result, inquiring the user content and the identification number based on the mobile communication network if the service transformation fails, continuously recommending the user based on the mobile communication network if the service transformation fails, and updating the data filtering recommendation of the marketing information distributed and line-oriented open source database of the user based on the mobile communication network in a non-recommending mode if the service transformation fails.
Wherein after updating the data filtering recommendation of the marketing information distributed, column-oriented open source database of the mobile communication network-based user based on the historical success-failure table, the method further comprises: triggering marketing information to associate the mobile communication network-based user after the data filtering recommendation.
According to another aspect of the present invention, there is provided a marketing recommendation evaluation device based on a mobile communication network, comprising: the system comprises a latitude evaluation module, an activity tariff evaluation module, a subscription evaluation module, a marketing result evaluation module, an input module and a recommendation updating module; the latitude evaluation module is used for evaluating whether an evaluation latitude expression configured in a strategy corresponding to a user based on the mobile communication network meets a data tag of expense or not based on the current day recommendation record and the historical data to be evaluated, and the evaluation of the latitude is successful; the activity charge evaluation module is used for evaluating whether the activities and charges configured in the strategies corresponding to the users based on the mobile communication network are successfully transacted by the users based on the current day recommendation record and the historical data to be evaluated, which correspond to the latitude evaluation success, and the success of the evaluation is met; the order evaluation module is used for evaluating whether an order configured in a policy corresponding to a user based on a mobile communication network is successfully transacted or not based on a current day recommendation record corresponding to successful evaluation of the activity tariffs and historical data to be evaluated, and meeting the requirement of representing that the evaluation is successful; the marketing result evaluation module is used for evaluating the marketing result of the user based on the mobile communication network according to the latitude evaluation result, the activity and tariff result and the order evaluation result; the input module is used for inputting the success record and the failure record corresponding to the marketing result into a history success-failure table respectively; and the recommendation updating module is used for updating the data filtering recommendation of the open source database which is distributed and oriented to the marketing information of the user based on the mobile communication network based on the historical success-failure table.
The latitude evaluation module is specifically configured to: generating total amount data to be evaluated based on current day recommendation records and historical data to be evaluated, inserting a message recommendation record table into the total amount data to be evaluated, removing repeated data belonging to the same user based on a mobile communication network in the recommendation record table, adding historical band evaluation data of the same user into the recommendation record table together, deriving evaluation dimension expressions of all strategies from the added recommendation record table, evaluating whether evaluation latitude expressions configured in strategies corresponding to the user based on the mobile communication network meet data labels of expenses according to the evaluation dimension expressions, and meeting data labels representing successful evaluation of the latitude.
The activity tariff evaluation module is specifically configured to: based on the current day recommendation record and the historical to-be-evaluated data which correspond to the latitude evaluation success, generating an activity and tariff temporary table configured in a strategy corresponding to the user based on the mobile communication network, and a subscription record corresponding to the activity and tariff temporary table in a related mode, and evaluating whether the activity and the tariff configured in the strategy corresponding to the user based on the mobile communication network are successfully transacted or not according to the subscription record, so that the success of evaluation is met.
The order assessment module is specifically configured to: based on the current day recommended record and the historical to-be-evaluated data corresponding to the successful evaluation of the activity tariffs, generating a temporary ordering list configured in a strategy corresponding to the user of the mobile communication network, and associating the temporary ordering record corresponding to the temporary ordering list, and evaluating whether the ordering configured in the strategy corresponding to the user of the mobile communication network is successfully transacted or not according to the temporary ordering record, so that the success of evaluation is met.
The recommendation updating module is specifically configured to: and analyzing service transformation based on the historical success failure table, adopting a judging strategy and an identification number evaluation result, inquiring the user content and the identification number based on the mobile communication network if the service transformation fails, continuously recommending the user based on the mobile communication network if the service transformation fails, and updating the data filtering recommendation of the marketing information distributed and line-oriented open source database of the user based on the mobile communication network in a non-recommending mode if the service transformation fails.
Wherein, marketing recommendation evaluation device based on mobile communication network still includes: and the marketing triggering module is used for triggering marketing information to the users based on the mobile communication network after being associated with the data filtering recommendation.
According to still another aspect of the present invention, there is provided a computer apparatus comprising: at least one processor; and a memory communicatively coupled to the at least one processor; wherein the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the mobile communication network-based marketing recommendation assessment method of any of the above.
According to still another aspect of the present invention, there is provided a computer-readable storage medium storing a computer program which, when executed by a processor, implements the mobile communication network-based marketing recommendation assessment method as set forth in any one of the above.
The above scheme may be found, whether an evaluation latitude expression configured in a policy corresponding to a user based on a mobile communication network satisfies a data tag indicating that the latitude evaluation is successful may be evaluated based on a current day recommendation record and historical to-be-evaluated data, whether an activity and a tariff configured in a policy corresponding to the user based on the mobile communication network are successfully transacted may be evaluated based on a current day recommendation record and historical to-be-evaluated data indicating that the evaluation is successful, whether an order configured in a policy corresponding to the user based on the mobile communication network is successfully transacted may be evaluated based on a current day recommendation record and historical to-be-evaluated data indicating that the activity tariff is successfully evaluated, whether an order configured in a policy corresponding to the user based on the mobile communication network is successfully transacted may be evaluated, and a marketing result indicating that the evaluation is successful may be evaluated based on the latitude evaluation result, the activity and tariff evaluation result, the order evaluation result may be based on the user of the mobile communication network, and a success record and a history success failure record corresponding to the marketing result may be respectively recorded, and a history success failure table may be updated based on the history success failure table, the marketing information distributed and a service source data of the user based on the mobile communication network may be updated, and a user based on the mobile communication network may be able to realize that the marketing information is recommended in a real-time.
Further, according to the scheme, total amount data to be evaluated can be generated based on the current day recommendation record and historical data to be evaluated, a message recommendation record table is inserted into the total amount data to be evaluated, repeated data belonging to the same user based on the mobile communication network in the recommendation record table are removed, historical band evaluation data of the same user are added into the recommendation record table together, evaluation dimension expressions of all strategies are derived from the added recommendation record table, whether the evaluation latitude expression configured in the strategy corresponding to the user based on the mobile communication network meets a data tag of expense or not is evaluated according to the evaluation dimension expressions, and success of evaluating the latitude is met.
Further, according to the scheme, the activity and tariff temporary table configured in the policy corresponding to the user based on the mobile communication network and the subscription record corresponding to the associated activity and tariff temporary table can be generated based on the current day recommendation record and the historical to-be-evaluated data corresponding to the latitude evaluation success, and whether the activity and the tariff configured in the policy corresponding to the user based on the mobile communication network are successfully handled by the user or not is evaluated according to the subscription record, so that the success of the evaluation is met, and the efficiency and the accuracy of the activity tariff evaluation of the user based on the mobile communication network can be improved.
Further, according to the scheme, the subscription temporary table configured in the policy corresponding to the user based on the mobile communication network and the subscription record corresponding to the subscription temporary table can be generated based on the current day recommendation record and the historical to-be-evaluated data corresponding to the successful evaluation of the activity charge, and whether the subscription configured in the policy corresponding to the user based on the mobile communication network is successfully transacted or not is evaluated according to the subscription record, so that the success of the evaluation is met, and the benefit of improving the efficiency and the accuracy of the subscription evaluation of the user based on the mobile communication network can be realized.
Further, according to the scheme, service transformation can be analyzed based on the historical success failure table, a judgment strategy and an identification number evaluation result are adopted, if the result is failed, the user content and the identification number based on the mobile communication network are queried, if the result is continued to be failed, the user based on the mobile communication network is continued to be recommended, otherwise, the data filtering recommendation of the distributed and column-oriented open source database of the marketing information of the user based on the mobile communication network is updated in a non-recommended mode, and the advantage is that the user needing marketing can be accurately positioned in the appointed real-time marketing activity, and the success rate of marketing information pushing based on the mobile communication network can be improved in the appointed real-time marketing activity.
Further, the scheme can trigger the marketing information to be associated with the user based on the mobile communication network after the data is filtered and recommended, and the advantage is that the success rate of pushing the marketing information based on the mobile communication network can be improved in the appointed real-time marketing activities.
Drawings
In order to more clearly illustrate the embodiments of the invention or the technical solutions in the prior art, the drawings that are required in the embodiments or the description of the prior art will be briefly described, it being obvious that the drawings in the following description are only some embodiments of the invention, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
FIG. 1 is a flow chart of an embodiment of a mobile communication network-based marketing recommendation evaluation method according to the present invention;
FIG. 2 is a flow chart of another embodiment of a mobile communication network-based marketing recommendation assessment method of the present invention;
FIG. 3 is a schematic diagram illustrating an embodiment of a mobile communication network-based marketing recommendation assessment apparatus according to the present invention;
FIG. 4 is a schematic diagram of another embodiment of a mobile communication network-based marketing recommendation assessment device of the present invention;
FIG. 5 is a schematic diagram of an embodiment of a computer device of the present invention.
Detailed Description
The invention is described in further detail below with reference to the drawings and examples. It is specifically noted that the following examples are only for illustrating the present invention, but do not limit the scope of the present invention. Likewise, the following examples are only some, but not all, of the examples of the present invention, and all other examples, which a person of ordinary skill in the art would obtain without making any inventive effort, are within the scope of the present invention.
The invention provides a marketing recommendation evaluation method based on a mobile communication network, which can improve the success rate of marketing information pushing based on the mobile communication network in appointed real-time marketing activities.
Referring to fig. 1, fig. 1 is a flowchart illustrating an embodiment of a mobile communication network-based marketing recommendation evaluation method according to the present invention. It should be noted that, if there are substantially the same results, the method of the present invention is not limited to the flow sequence shown in fig. 1. As shown in fig. 1, the method comprises the steps of:
s101: based on the current day recommendation record and the historical data to be evaluated, whether the evaluation latitude expression configured in the strategy corresponding to the user based on the mobile communication network meets the data label of the expense or not is evaluated, and the satisfaction indicates that the latitude evaluation is successful.
The evaluating whether the evaluation latitude expression configured in the policy corresponding to the user based on the mobile communication network meets the data label of the expense based on the current day recommendation record and the historical data to be evaluated, and the meeting of the evaluation latitude expression indicates that the evaluation of the latitude is successful, may include:
Based on the current day recommendation record and the historical data to be evaluated, generating total data to be evaluated, inserting a message recommendation record table into the total data to be evaluated, removing repeated data belonging to the same user based on the mobile communication network in the recommendation record table, adding historical band evaluation data of the same user into the recommendation record table together, deriving evaluation dimension expressions of all strategies from the added recommendation record table, evaluating whether the evaluation latitude expression configured in the strategy corresponding to the user based on the mobile communication network meets a data tag of expenditure according to the evaluation dimension expression, and meeting data tag representing successful latitude evaluation.
S102: based on the current day recommendation record and the historical to-be-evaluated data corresponding to the successful latitude evaluation, whether the activities and the tariffs configured in the strategies corresponding to the users of the mobile communication network are successfully transacted by the users or not is evaluated, and the success of the evaluation is indicated.
The evaluating whether the activities and tariffs configured in the strategies corresponding to the users based on the mobile communication network are successfully processed by the users based on the current day recommendation record and the historical to-be-evaluated data which correspond to the successful latitude evaluation, and satisfying the requirements indicates that the evaluation is successful, may include:
Based on the current day recommendation record and the historical to-be-evaluated data corresponding to the successful latitude evaluation, an activity and tariff temporary table configured in a strategy corresponding to the user based on the mobile communication network and a subscription record corresponding to the activity and tariff temporary table are generated, and whether the activity and the tariff configured in the strategy corresponding to the user based on the mobile communication network are successfully transacted or not is evaluated according to the subscription record, so that the success of the evaluation is expressed.
S103: based on the current day recommendation record and the historical to-be-evaluated data corresponding to the successful evaluation of the activity charge, evaluating whether the user is successful in the order configured in the strategy corresponding to the user of the mobile communication network, and meeting the requirement of representing that the evaluation is successful.
Wherein, based on the current day recommendation record and the historical to-be-evaluated data corresponding to the successful evaluation of the activity tariffs, evaluating whether the subscription configured in the policy corresponding to the user based on the mobile communication network is successfully handled by the user, satisfying the requirement indicating that the evaluation is successful may include:
based on the current day recommendation record and the historical to-be-evaluated data corresponding to the successful evaluation of the activity charge, a temporary ordering list configured in a strategy corresponding to the user based on the mobile communication network and an ordering record corresponding to the temporary ordering list are generated, and whether the user is successful in ordering configured in the strategy corresponding to the user based on the mobile communication network is evaluated according to the ordering record, so that the success of evaluation is met, and the efficiency and the accuracy of ordering evaluation of the user based on the mobile communication network can be improved.
S104: and evaluating marketing results based on the users of the mobile communication network according to the latitude evaluation results, the activity and tariff results and the order evaluation results.
In this embodiment, the marketing result is generally a result of pushing marketing information, etc., which is not limited by the present invention.
S105: and recording the success record and the failure record corresponding to the marketing result into a historical success-failure table respectively.
In this embodiment, the data of the marketing result may be configured as a marketing result data table, the marketing result data table may be entered into a history partition, or the like, and the present invention is not limited thereto.
S106: based on the historical success-failure table, the data filtering recommendation of the marketing information hbase (distributed, column-oriented open source database) of the user of the mobile communication network is updated.
Wherein updating the data filtering recommendation of the open source database based on the marketing information distribution type of the user of the mobile communication network based on the historical success-failure table may include:
Based on the historical success failure table, analyzing service transformation, adopting a judging strategy and an id (Identity document, identity number) evaluating result, inquiring the user content and the identity number based on the mobile communication network if the user fails, continuously recommending the user based on the mobile communication network if the user fails continuously, otherwise, updating the data filtering recommendation of the open source database of the marketing information distributed and oriented of the user based on the mobile communication network in a non-recommending mode, and the method has the advantages of being capable of realizing the accurate positioning of the user needing marketing in the appointed real-time marketing activity and improving the success rate of marketing information pushing based on the mobile communication network in the appointed real-time marketing activity.
Wherein after updating the data filtering recommendation of the marketing information distributed, column-oriented open source database based on the user of the mobile communication network based on the historical success-failure table, the method further comprises:
triggering marketing messages to associate the mobile communication network-based users after the data filtering recommendation has the advantage of enabling improved success rate of mobile communication network-based marketing message pushing in specifying a real-time marketing campaign.
It may be found that, in this embodiment, whether an evaluation latitude expression configured in a policy corresponding to a user based on a mobile communication network satisfies a data tag indicating that the latitude evaluation is successful may be evaluated based on a current day recommendation record and historical data to be evaluated, whether an activity and a tariff configured in a policy corresponding to a user based on a mobile communication network succeeds in the evaluation may be evaluated based on a current day recommendation record and historical data to be evaluated corresponding to the activity tariff evaluation, the evaluation may be performed indicating that an order configured in a policy corresponding to a user based on a mobile communication network succeeds in the evaluation may be performed based on the current day recommendation record and the historical data to be evaluated corresponding to the activity tariff evaluation, the evaluation may be performed indicating that the evaluation is successful, and the marketing result based on the user of the mobile communication network may be evaluated based on the latitude evaluation result, the activity and the tariff result, the marketing result may be recorded in a history success failure table, and the marketing success record and the history success failure table may be updated, respectively, and the marketing information distribution based on the user of the mobile communication network may be updated, the marketing success table may be realized, and the marketing information may be updated, and the success information may be realized in a real-time.
Further, in this embodiment, total amount data to be evaluated may be generated based on the current day recommendation record and historical data to be evaluated, a message recommendation record table is inserted into the total amount data to be evaluated, repeated data belonging to the same user based on the mobile communication network in the recommendation record table is removed, historical band evaluation data of the same user is added to the recommendation record table together, evaluation dimension expressions of all policies are derived from the added recommendation record table, whether the evaluation latitude expression configured in the policy corresponding to the user based on the mobile communication network meets a data tag of expense or not is evaluated according to the evaluation dimension expression, and success of evaluating latitude is met.
Further, in this embodiment, the activity and tariff temporary table configured in the policy corresponding to the user based on the mobile communication network and the subscription record corresponding to the associated activity and tariff temporary table may be generated based on the current day recommendation record and the historical to-be-evaluated data corresponding to the latitude evaluation success, and according to the subscription record, whether the activity and tariff configured in the policy corresponding to the user based on the mobile communication network is handled successfully or not is evaluated, thereby satisfying the requirement for indicating that the evaluation is successful.
Further, in this embodiment, based on the current day recommendation record and the historical to-be-evaluated data corresponding to the successful evaluation of the activity tariffs, a temporary subscription table configured in a policy corresponding to the user of the mobile communication network and a subscription record corresponding to the temporary subscription table are generated, and according to the subscription record, whether the subscription configured in the policy corresponding to the user of the mobile communication network is successfully processed or not is evaluated, thereby satisfying the requirement of indicating that the evaluation is successful.
Further, in this embodiment, the service transformation may be resolved based on the historical success failure table, the evaluation result of the judging policy and the identity number may be adopted, if the service transformation fails, the user content and the identity number based on the mobile communication network may be queried, if the service transformation fails, the service transformation continues to be recommended to the user based on the mobile communication network, otherwise, the data filtering recommendation of the distributed and aligned open source database of the marketing information of the user based on the mobile communication network may be updated in a non-recommended manner.
Referring to fig. 2, fig. 2 is a flowchart illustrating another embodiment of a mobile communication network-based marketing recommendation evaluation method according to the present invention. In this embodiment, the method includes the steps of:
S201: based on the current day recommendation record and the historical data to be evaluated, whether the evaluation latitude expression configured in the strategy corresponding to the user based on the mobile communication network meets the data label of the expense or not is evaluated, and the satisfaction indicates that the latitude evaluation is successful.
As described in S101, a detailed description is omitted here.
S202: based on the current day recommendation record and the historical to-be-evaluated data corresponding to the successful latitude evaluation, whether the activities and the tariffs configured in the strategies corresponding to the users of the mobile communication network are successfully transacted by the users or not is evaluated, and the success of the evaluation is indicated.
As described in S102, the description is omitted here.
S203: based on the current day recommendation record and the historical to-be-evaluated data corresponding to the successful evaluation of the activity charge, evaluating whether the user is successful in the order configured in the strategy corresponding to the user of the mobile communication network, and meeting the requirement of representing that the evaluation is successful.
As described in S103, a detailed description is omitted here.
S204: and evaluating marketing results based on the users of the mobile communication network according to the latitude evaluation results, the activity and tariff results and the order evaluation results.
As described in S104, a detailed description is omitted here.
S205: and recording the success record and the failure record corresponding to the marketing result into a historical success-failure table respectively.
As described in S105, the description is omitted here.
S206: based on the historical success-failure table, updating the data filtering recommendation of the open source database based on the marketing information distribution type and the alignment type of the users of the mobile communication network.
As described in S106, the description is omitted here.
S207: triggering marketing information to associate the mobile communication network-based user after the data filtering recommendation.
It can be found that in this embodiment, the marketing message can be triggered to the user based on the mobile communication network after the data filtering recommendation, which has the advantage of improving the success rate of marketing message pushing based on the mobile communication network in the appointed real-time marketing campaign.
The invention also provides a marketing recommendation evaluation device based on the mobile communication network, which can improve the success rate of marketing information pushing based on the mobile communication network in the appointed real-time marketing activities.
Referring to fig. 3, fig. 3 is a schematic structural diagram of an embodiment of a marketing recommendation estimation device based on a mobile communication network according to the present invention. In this embodiment, the marketing recommendation assessment device 30 based on the mobile communication network includes a latitude assessment module 31, an activity tariff assessment module 32, a subscription assessment module 33, a marketing result assessment module 34, an entry module 35 and a recommendation updating module 36.
The latitude evaluation module 31 is configured to evaluate whether an evaluation latitude expression configured in a policy corresponding to a user based on a mobile communication network satisfies a data tag of a fee based on a current day recommendation record and historical data to be evaluated, and satisfies a data tag indicating that the latitude evaluation is successful.
The activity tariff evaluation module 32 is configured to evaluate whether the activity and the tariff configured in the policy corresponding to the user based on the mobile communication network are successfully transacted based on the current day recommendation record and the historical to-be-evaluated data corresponding to the successful latitude evaluation, so as to satisfy the requirement of indicating that the evaluation is successful.
The subscription evaluation module 33 is configured to evaluate whether a subscription configured in a policy corresponding to a user of the mobile communication network is successfully transacted based on a current day recommendation record and historical to-be-evaluated data corresponding to the successful evaluation of the activity tariff, and satisfy the indication of successful evaluation.
The marketing results evaluation module 34 is configured to evaluate marketing results of the mobile communication network based subscribers based on the latitude evaluation results, the campaign and tariff results, and the order evaluation results.
The entry module 35 is configured to enter the success record and the failure record corresponding to the marketing result into the historical success and failure tables respectively.
The recommendation updating module 36 is configured to update the data filtering recommendation of the open source database based on the marketing information distribution type and the alignment type of the user of the mobile communication network based on the history success and failure table.
Alternatively, the latitude evaluation module 31 may be specifically configured to:
Generating total amount data to be evaluated based on the current day recommendation record and historical data to be evaluated, inserting a message recommendation record table into the total amount data to be evaluated, removing repeated data belonging to the same user based on a mobile communication network in the recommendation record table, adding historical band evaluation data of the same user into the recommendation record table together, deriving evaluation dimension expressions of all strategies from the added recommendation record table, and evaluating whether the evaluation latitude expressions configured in strategies corresponding to the user based on the mobile communication network meet data labels of expenses according to the evaluation dimension expressions, wherein the data labels represent successful evaluation of the latitude.
Optionally, the activity tariff evaluation module 32 may be specifically configured to:
Based on the current day recommendation record and the historical to-be-evaluated data corresponding to the successful latitude evaluation, generating an activity and tariff temporary table configured in a strategy corresponding to the user based on the mobile communication network, and a subscription record corresponding to the activity and tariff temporary table in association, and evaluating whether the activity and the tariff configured in the strategy corresponding to the user based on the mobile communication network are successfully transacted according to the subscription record, thereby meeting the requirement of representing that the evaluation is successful.
Alternatively, the subscription evaluation module 33 may be specifically configured to:
Based on the current day recommendation record and the historical to-be-evaluated data corresponding to the successful evaluation of the activity charge, a temporary ordering list configured in a strategy corresponding to the user of the mobile communication network and an ordering record corresponding to the temporary ordering list are generated, and whether the user is successful or not in ordering configured in the strategy corresponding to the user of the mobile communication network is evaluated according to the ordering record, so that the success of evaluation is met.
Alternatively, the recommendation updating module 36 may be specifically configured to:
Based on the historical success failure table, analyzing service transformation, adopting a judging strategy and an identification number evaluation result, inquiring the user content and the identification number based on the mobile communication network if the user content and the identification number fail, continuously recommending the user based on the mobile communication network if the user content and the identification number fail continuously, and updating the data filtering recommendation of the marketing information distributed and column-oriented open source database of the user based on the mobile communication network in a non-recommending mode otherwise.
Referring to fig. 4, fig. 4 is a schematic structural diagram of another embodiment of a marketing recommendation estimation device based on a mobile communication network according to the present invention. Unlike the previous embodiment, the marketing recommendation estimation device 40 based on the mobile communication network according to the present embodiment further includes a marketing trigger module 41.
The marketing trigger module 41 is for triggering marketing messages to users associated with the mobile communication network based mobile communication network after the data filtering recommendation.
The respective unit modules of the marketing recommendation evaluation device 30/40 based on the mobile communication network can execute the corresponding steps in the above method embodiments, so that the detailed description of the respective unit modules is omitted herein.
The present invention further provides a computer apparatus, as shown in fig. 5, comprising: at least one processor 51; and a memory 52 communicatively coupled to the at least one processor 51; the memory 52 stores instructions executable by the at least one processor 51, and the instructions are executed by the at least one processor 51 to enable the at least one processor 51 to perform the mobile communication network-based marketing recommendation assessment method described above.
Where the memory 52 and the processor 51 are connected by a bus, the bus may comprise any number of interconnected buses and bridges, the buses connecting the various circuits of the one or more processors 51 and the memory 52 together. The bus may also connect various other circuits such as peripherals, voltage regulators, and power management circuits, which are well known in the art, and therefore, will not be described any further herein. The bus interface provides an interface between the bus and the transceiver. The transceiver may be one element or may be a plurality of elements, such as a plurality of receivers and transmitters, providing a means for communicating with various other apparatus over a transmission medium. The data processed by the processor 51 is transmitted over a wireless medium via an antenna, which further receives the data and transmits the data to the processor 51.
The processor 51 is responsible for managing the bus and general processing and may also provide various functions including timing, peripheral interfaces, voltage regulation, power management, and other control functions. And the memory 52 may be used to store data used by the processor 51 in performing operations.
The present invention further provides a computer-readable storage medium storing a computer program. The computer program implements the above-described method embodiments when executed by a processor.
The above scheme may be found, whether an evaluation latitude expression configured in a policy corresponding to a user based on a mobile communication network satisfies a data tag indicating that the latitude evaluation is successful may be evaluated based on a current day recommendation record and historical to-be-evaluated data, whether an activity and a tariff configured in a policy corresponding to the user based on the mobile communication network are successfully transacted may be evaluated based on a current day recommendation record and historical to-be-evaluated data indicating that the evaluation is successful, whether an order configured in a policy corresponding to the user based on the mobile communication network is successfully transacted may be evaluated based on a current day recommendation record and historical to-be-evaluated data indicating that the activity tariff is successfully evaluated, whether an order configured in a policy corresponding to the user based on the mobile communication network is successfully transacted may be evaluated, and a marketing result indicating that the evaluation is successful may be evaluated based on the latitude evaluation result, the activity and tariff evaluation result, the order evaluation result may be based on the user of the mobile communication network, and a success record and a history success failure record corresponding to the marketing result may be respectively recorded, and a history success failure table may be updated based on the history success failure table, the marketing information distributed and a service source data of the user based on the mobile communication network may be updated, and a user based on the mobile communication network may be able to realize that the marketing information is recommended in a real-time.
Further, according to the scheme, total amount data to be evaluated can be generated based on the current day recommendation record and historical data to be evaluated, a message recommendation record table is inserted into the total amount data to be evaluated, repeated data belonging to the same user based on the mobile communication network in the recommendation record table are removed, historical band evaluation data of the same user are added into the recommendation record table together, evaluation dimension expressions of all strategies are derived from the added recommendation record table, whether the evaluation latitude expression configured in the strategy corresponding to the user based on the mobile communication network meets a data tag of expense or not is evaluated according to the evaluation dimension expressions, and success of evaluating the latitude is met.
Further, according to the scheme, the activity and tariff temporary table configured in the policy corresponding to the user based on the mobile communication network and the subscription record corresponding to the associated activity and tariff temporary table can be generated based on the current day recommendation record and the historical to-be-evaluated data corresponding to the latitude evaluation success, and whether the activity and the tariff configured in the policy corresponding to the user based on the mobile communication network are successfully handled by the user or not is evaluated according to the subscription record, so that the success of the evaluation is met, and the efficiency and the accuracy of the activity tariff evaluation of the user based on the mobile communication network can be improved.
Further, according to the scheme, the subscription temporary table configured in the policy corresponding to the user based on the mobile communication network and the subscription record corresponding to the subscription temporary table can be generated based on the current day recommendation record and the historical to-be-evaluated data corresponding to the successful evaluation of the activity charge, and whether the subscription configured in the policy corresponding to the user based on the mobile communication network is successfully transacted or not is evaluated according to the subscription record, so that the success of the evaluation is met, and the benefit of improving the efficiency and the accuracy of the subscription evaluation of the user based on the mobile communication network can be realized.
Further, according to the scheme, service transformation can be analyzed based on the historical success failure table, a judgment strategy and an identification number evaluation result are adopted, if the result is failed, the user content and the identification number based on the mobile communication network are queried, if the result is continued to be failed, the user based on the mobile communication network is continued to be recommended, otherwise, the data filtering recommendation of the distributed and column-oriented open source database of the marketing information of the user based on the mobile communication network is updated in a non-recommended mode, and the advantage is that the user needing marketing can be accurately positioned in the appointed real-time marketing activity, and the success rate of marketing information pushing based on the mobile communication network can be improved in the appointed real-time marketing activity.
Further, the scheme can trigger the marketing information to be associated with the user based on the mobile communication network after the data is filtered and recommended, and the advantage is that the success rate of pushing the marketing information based on the mobile communication network can be improved in the appointed real-time marketing activities.
In the several embodiments provided in the present invention, it should be understood that the disclosed systems, devices, and methods may be implemented in other manners. For example, the apparatus embodiments described above are merely illustrative, e.g., the division of modules or units is merely a logical functional division, and there may be additional divisions when actually implemented, e.g., multiple units or components may be combined or integrated into another system, or some features may be omitted or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed with each other may be an indirect coupling or communication connection via some interfaces, devices or units, which may be in electrical, mechanical or other form.
The units described as separate units may or may not be physically separate, and units shown as units may or may not be physical units, may be located in one place, or may be distributed over a plurality of network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the embodiment.
In addition, each functional unit in each embodiment of the present invention may be integrated in one processing unit, each unit may exist alone physically, or two or more units may be integrated in one unit. The integrated units may be implemented in hardware or in software functional units.
The integrated units, if implemented in the form of software functional units and sold or used as stand-alone products, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in essence or a part contributing to the prior art or all or part of the technical solution in the form of a software product stored in a storage medium, including several instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) or a processor (processor) to execute all or part of the steps of the methods of the embodiments of the present invention. And the aforementioned storage medium includes: a usb disk, a removable hard disk, a Read-only memory (ROM), a random access memory (RAM, randomAccessMemory), a magnetic disk, or an optical disk, or other various media capable of storing program codes.
The foregoing description is only a partial embodiment of the present invention, and is not intended to limit the scope of the present invention, and all equivalent devices or equivalent processes using the descriptions and the drawings of the present invention or directly or indirectly applied to other related technical fields are included in the scope of the present invention.
Claims (10)
1. A marketing recommendation assessment method based on a mobile communication network, comprising:
Based on the current day recommendation record and the historical data to be evaluated, evaluating whether an evaluation latitude expression configured in a strategy corresponding to a user based on the mobile communication network meets a data tag of a expense or not, and meeting the requirement of indicating that the latitude evaluation is successful;
based on the current day recommendation record and the historical to-be-evaluated data which correspond to the latitude evaluation success, evaluating whether the activities and the tariffs configured in the strategies corresponding to the users based on the mobile communication network are successfully transacted by the users or not, and meeting the requirements of representing that the evaluation is successful;
Evaluating whether a user is successful in ordering configured in a strategy corresponding to the user based on the mobile communication network based on the current day recommendation record and the historical to-be-evaluated data corresponding to the successful evaluation of the activity tariffs, and meeting the requirement of representing that the evaluation is successful;
Evaluating a marketing result based on a user of the mobile communication network according to the latitude evaluation result, the activity and tariff result and the order evaluation result;
recording success records and failure records corresponding to the marketing results into historical success and failure tables respectively;
Updating the data filtering recommendation of the marketing information distributed and oriented open source database based on the user of the mobile communication network based on the historical success and failure table.
2. The mobile communication network-based marketing recommendation assessment method according to claim 1, wherein the assessing whether the assessed latitude expression configured in the policy corresponding to the user based on the mobile communication network satisfies the data tag of the expense based on the current day recommendation record and the historical data to be assessed, satisfies the data tag indicating that the latitude assessment is successful, comprises:
Generating total amount data to be evaluated based on current day recommendation records and historical data to be evaluated, inserting a message recommendation record table into the total amount data to be evaluated, removing repeated data belonging to the same user based on a mobile communication network in the recommendation record table, adding the historical data to be evaluated of the same user into the recommendation record table together, deriving evaluation dimension expressions of all strategies from the added recommendation record table, evaluating whether evaluation latitude expressions configured in strategies corresponding to the user based on the mobile communication network meet data labels of expenses according to the evaluation dimension expressions, and meeting data labels representing successful evaluation of the latitude.
3. The mobile communication network-based marketing recommendation assessment method according to claim 1, wherein the assessing whether the user is successful in transacting the activity and tariffs configured in the policy corresponding to the user based on the mobile communication network based on the current day recommendation record and the historical data to be assessed corresponding to the latitude assessment success, satisfying the indication that the assessment is successful, comprises:
Based on the current day recommendation record and the historical to-be-evaluated data which correspond to the latitude evaluation success, generating an activity and tariff temporary table configured in a strategy corresponding to the user based on the mobile communication network, and a subscription record corresponding to the activity and tariff temporary table in a related mode, and evaluating whether the activity and the tariff configured in the strategy corresponding to the user based on the mobile communication network are successfully transacted or not according to the subscription record, so that the success of evaluation is met.
4. The mobile communication network-based marketing recommendation assessment method according to claim 1, wherein the assessing whether a user-configured order is successfully transacted in a policy corresponding to a user of a mobile communication network based on a current day recommendation record and historical data to be assessed corresponding to the successful assessment of the active tariffs, satisfying the indication that the assessment is successful, comprises:
Based on the current day recommended record and the historical to-be-evaluated data corresponding to the successful evaluation of the activity tariffs, generating a temporary ordering list configured in a strategy corresponding to the user of the mobile communication network, and associating the temporary ordering record corresponding to the temporary ordering list, and evaluating whether the ordering configured in the strategy corresponding to the user of the mobile communication network is successfully transacted or not according to the temporary ordering record, so that the success of evaluation is met.
5. The mobile communication network-based marketing recommendation assessment method of claim 1, wherein updating the mobile communication network-based user's marketing information distributed, column-oriented open source database data filtering recommendation based on the historical success-failure table comprises:
and analyzing service transformation based on the historical success failure table, adopting a judging strategy and an identification number evaluation result, inquiring the user content and the identification number based on the mobile communication network if the service transformation fails, continuously recommending the user based on the mobile communication network if the service transformation fails, and updating the data filtering recommendation of the marketing information distributed and line-oriented open source database of the user based on the mobile communication network in a non-recommending mode if the service transformation fails.
6. The mobile communication network-based marketing recommendation assessment method of claim 1, further comprising, after said updating said mobile communication network-based user's marketing information distributed, column-oriented open source database data filtering recommendation based on said historical success-failure table: triggering marketing information to associate the mobile communication network-based user after the data filtering recommendation.
7. A marketing recommendation assessment device based on a mobile communication network, comprising:
The system comprises a latitude evaluation module, an activity tariff evaluation module, a subscription evaluation module, a marketing result evaluation module, an input module and a recommendation updating module;
The latitude evaluation module is used for evaluating whether an evaluation latitude expression configured in a strategy corresponding to a user based on the mobile communication network meets a data tag of expense or not based on the current day recommendation record and the historical data to be evaluated, and the evaluation of the latitude is successful;
the activity charge evaluation module is used for evaluating whether the activities and charges configured in the strategies corresponding to the users based on the mobile communication network are successfully transacted by the users based on the current day recommendation record and the historical data to be evaluated, which correspond to the latitude evaluation success, and the success of the evaluation is met;
The order evaluation module is used for evaluating whether an order configured in a policy corresponding to a user based on a mobile communication network is successfully transacted or not based on a current day recommendation record corresponding to successful evaluation of the activity tariffs and historical data to be evaluated, and meeting the requirement of representing that the evaluation is successful;
The marketing result evaluation module is used for evaluating the marketing result of the user based on the mobile communication network according to the latitude evaluation result, the activity and tariff result and the order evaluation result;
The input module is used for inputting the success record and the failure record corresponding to the marketing result into a history success-failure table respectively;
And the recommendation updating module is used for updating the data filtering recommendation of the open source database which is distributed and oriented to the marketing information of the user based on the mobile communication network based on the historical success-failure table.
8. The mobile communication network-based marketing recommendation assessment device according to claim 7, wherein said latitude assessment module is specifically configured to: generating total amount data to be evaluated based on current day recommendation records and historical data to be evaluated, inserting a message recommendation record table into the total amount data to be evaluated, removing repeated data belonging to the same user based on a mobile communication network in the recommendation record table, adding the historical data to be evaluated of the same user into the recommendation record table together, deriving evaluation dimension expressions of all strategies from the added recommendation record table, evaluating whether evaluation latitude expressions configured in strategies corresponding to the user based on the mobile communication network meet data labels of expenses according to the evaluation dimension expressions, and meeting data labels representing successful evaluation of the latitude.
9. The mobile communication network-based marketing recommendation-assessment device according to claim 7, wherein said activity tariff-assessment module is specifically configured to: based on the current day recommendation record and the historical to-be-evaluated data which correspond to the latitude evaluation success, generating an activity and tariff temporary table configured in a strategy corresponding to the user based on the mobile communication network, and a subscription record corresponding to the activity and tariff temporary table in a related mode, and evaluating whether the activity and the tariff configured in the strategy corresponding to the user based on the mobile communication network are successfully transacted or not according to the subscription record, so that the success of evaluation is met.
10. The mobile communication network-based marketing recommendation-assessment device according to claim 7, wherein said subscription assessment module is specifically configured to: based on the current day recommended record and the historical to-be-evaluated data corresponding to the successful evaluation of the activity tariffs, generating a temporary ordering list configured in a strategy corresponding to the user of the mobile communication network, and associating the temporary ordering record corresponding to the temporary ordering list, and evaluating whether the ordering configured in the strategy corresponding to the user of the mobile communication network is successfully transacted or not according to the temporary ordering record, so that the success of evaluation is met.
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