CN112579935A

CN112579935A - Page display method, device and equipment

Info

Publication number: CN112579935A
Application number: CN201910927869.3A
Authority: CN
Inventors: 于静雯; 梁浩; 范冰冰
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Baidu Online Network Technology Beijing Co Ltd; Shanghai Xiaodu Technology Co Ltd
Priority date: 2019-09-27
Filing date: 2019-09-27
Publication date: 2021-03-30
Anticipated expiration: 2039-09-27
Also published as: CN112579935B

Abstract

The application discloses a page display method, device and equipment, relates to the technical field of internet, and particularly relates to the technical field of page display. The specific implementation scheme is as follows: the terminal equipment acquires the characteristic information of a user according to a page display instruction input by the user; determining the type of each area in the page template according to the characteristic information; generating a target page according to the feature information, the page template and the type of each region in the page template, wherein the content to be displayed of each region in the target page is matched with the type of the region, and the content to be displayed of each region is matched with the feature information; and displaying the target page. Therefore, the types of the display contents in the target page watched by the user and the contents corresponding to each type are obtained according to the characteristic information of the user, so that the user watches the contents which are interesting or used by the user in the target page, and the use experience of the user is improved.

Description

Page display method, device and equipment

Technical Field

The present application relates to the field of internet technologies, and in particular, to a page display method, device and apparatus.

Background

With the development of intelligent terminals, the requirements of users for browsing information through the intelligent terminals are more and more diversified. When browsing information, a user wants to browse information interested in the user as much as possible and as fast as possible.

In the prior art, when an intelligent terminal displays information to a user through a page, screens and combinations with fixed sequencing are usually presented on the page. That is, the content displayed on the page is the content which is displayed uniformly for all users after being carefully selected by the operator and the editor, so that the pages viewed by all users are the same. Therefore, the existing page and content are single in fixation and poor in attraction, and the personalized requirements of the user cannot be met.

Disclosure of Invention

The application provides a page display method, device and equipment, which are used for realizing personalized page display and improving user experience.

In a first aspect, the present application provides a page display method, including:

acquiring characteristic information of a user according to a page display instruction input by the user; determining the type of each area in the page template according to the characteristic information; generating a target page according to the feature information, the page template and the type of each region in the page template, wherein the content to be displayed of each region in the target page is matched with the type of the region, and the content to be displayed of each region is matched with the feature information; and displaying the target page.

In the application, the types of the display contents in the target page watched by the user and the contents corresponding to each type are obtained according to the characteristic information of the user, so that the user watches the contents which are interesting or used by the user or are used by the user in the target page, and the use experience of the user is improved.

In one possible implementation manner, the page template includes a first screen area and at least one second screen area, and the first screen area includes at least one sub-area; determining the type of each area in the page template according to the characteristic information, wherein the determining comprises the following steps: acquiring at least one form type according to the characteristic information, and associating each form type with each sub-region in the head screen region to obtain the form type corresponding to each sub-region in the head screen region; and acquiring at least one theme type according to the characteristic information, and associating each theme type with each secondary screen area to obtain the theme type corresponding to each secondary screen area.

In the implementation mode, the first screen area and the second screen area adopt different classification modes for the content to be displayed, and different types of content are displayed in the corresponding areas, so that the user experience is further improved.

In a possible implementation manner, the generating a target page according to the feature information, the page template, and the type of each region in the page template includes: for each sub-region in the head screen region, acquiring first content to be displayed corresponding to the sub-region according to the feature information and the form type of the sub-region; for each secondary screen area, acquiring second content to be displayed corresponding to the secondary screen area according to the feature information and the theme type of the secondary screen area; and generating a target page according to the page template, the first content to be displayed corresponding to each sub-area in the first screen area and the second content to be displayed corresponding to each sub-screen area.

In a possible implementation manner, after obtaining the second content to be displayed corresponding to the secondary screen area according to the feature information and the theme type of the secondary screen area, the method further includes: judging whether the second content to be displayed is repeated with the first content to be displayed corresponding to each sub-area in the head screen area; and if so, acquiring third content to be displayed corresponding to the secondary screen area according to the feature information and the theme type of the secondary screen area, wherein the third content to be displayed is not repeated with the first content to be displayed.

In the implementation mode, the problem that display contents in a first screen area and a second screen area in a target page are repeated is avoided, and user experience is improved.

In a possible implementation manner, after obtaining the second content to be displayed corresponding to the secondary screen area according to the feature information and the theme type of the secondary screen area, the method further includes: according to the topic type of the secondary screen area, candidate titles corresponding to the topic type are obtained in a preset database, and one of the candidate titles is selected as a title corresponding to the secondary screen area; or extracting characteristic information from the second content to be displayed, and determining a title corresponding to the secondary screen area according to the characteristic information.

In a possible implementation manner, the generating a target page according to the page template, the first content to be displayed corresponding to each sub-region in the first screen region, and the second content to be displayed corresponding to each sub-screen region includes: respectively determining first prompt information corresponding to each sub-region according to first to-be-displayed content corresponding to each sub-region in the head screen region, wherein the first prompt information is used for indicating a voice instruction required by using the first to-be-displayed content; respectively determining second prompt information corresponding to each secondary screen area according to second to-be-displayed content corresponding to each secondary screen area, wherein the second prompt information is used for indicating a voice instruction required by using the second to-be-displayed content; and generating a target page according to the page template, the first to-be-displayed content and the first prompt information corresponding to each sub-area in the primary screen area, and the second to-be-displayed content and the second prompt information corresponding to each sub-screen area.

In the implementation mode, the prompt information is displayed in the corresponding area, so that a user can be guided to interact with the terminal equipment in a voice mode, and the use experience of the user is improved.

In a possible implementation manner, the displaying the target page includes: displaying a first screen area of the target page; and after a page sliding instruction input by a user is received, displaying the secondary screen area of the target page according to the page sliding instruction.

In a possible implementation manner, the feature information of the user includes: before the user-defined preference feature and the historical behavior feature of the user and the page display instruction input by the user are obtained, the method further comprises the following steps: acquiring an operation record of the user on a first page and/or a second page, and acquiring a user-defined preference characteristic according to the user-defined operation record, wherein the first page and the second page are both pages for the user to select an interested tag, a plurality of tags are resident in the first page, and a plurality of tags are dynamically displayed in the second page; acquiring a historical operation record of the user in a process of browsing a historical page, and acquiring habitual demand characteristics of the user according to the historical operation record; saving the user-defined preference characteristics and the habitual demand characteristics of the user into a user picture database; the obtaining the characteristic information of the user according to the page display instruction input by the user comprises the following steps: and acquiring the characteristic information of the user from the user image database according to a page display instruction input by the user.

In one possible implementation, the historical operation record includes: recording the playing behavior, the active behavior and the voice interaction behavior; the acquiring the habitual demand characteristics of the user according to the historical behavior record comprises the following steps: acquiring a first habitual demand characteristic of the user according to the record of the playing behavior and the record of the active behavior; and acquiring a second habitual demand characteristic of the user according to the record of the voice interaction behavior.

In the implementation mode, when the terminal equipment acquires the content to be displayed, the user-defined preference characteristic and the habitual requirement characteristic of the user are considered, so that the acquired content to be displayed is the content which the user is interested in, and the individual requirement of the user is met.

In a second aspect, the present application provides a page display apparatus, the apparatus comprising:

the acquisition module is used for acquiring the characteristic information of the user according to a page display instruction input by the user; the determining module is used for determining the type of each area in the page template according to the characteristic information; a generating module, configured to generate a target page according to the feature information, the page template, and types of regions in the page template, where a content to be displayed in each region in the target page is matched with the type of the region, and the content to be displayed in each region is matched with the feature information; and the display module is used for displaying the target page.

In a possible implementation manner, the page template includes a first screen region and at least one second screen region, the first screen region includes at least one sub-region, and the determining module is specifically configured to: acquiring at least one form type according to the characteristic information, and associating each form type with each sub-region in the head screen region to obtain the form type corresponding to each sub-region in the head screen region; and acquiring at least one theme type according to the characteristic information, and associating each theme type with each secondary screen area to obtain the theme type corresponding to each secondary screen area.

In a possible implementation manner, the generating module is specifically configured to: for each sub-region in the head screen region, acquiring first content to be displayed corresponding to the sub-region according to the feature information and the form type of the sub-region; for each secondary screen area, acquiring second content to be displayed corresponding to the secondary screen area according to the feature information and the theme type of the secondary screen area; and generating a target page according to the page template, the first content to be displayed corresponding to each sub-area in the first screen area and the second content to be displayed corresponding to each sub-screen area.

In a possible implementation manner, the generating module is further configured to: judging whether the second content to be displayed is repeated with the first content to be displayed corresponding to each sub-area in the head screen area; and if so, acquiring third content to be displayed corresponding to the secondary screen area according to the feature information and the theme type of the secondary screen area, wherein the third content to be displayed is not repeated with the first content to be displayed.

In a possible implementation manner, the generating module is further configured to: according to the topic type of the secondary screen area, candidate titles corresponding to the topic type are obtained in a preset database, and one of the candidate titles is selected as a title corresponding to the secondary screen area; or extracting characteristic information from the second content to be displayed, and determining a title corresponding to the secondary screen area according to the characteristic information.

In a possible implementation manner, the generating module is specifically configured to: respectively determining first prompt information corresponding to each sub-region according to first to-be-displayed content corresponding to each sub-region in the head screen region, wherein the first prompt information is used for indicating a voice instruction required by using the first to-be-displayed content; respectively determining second prompt information corresponding to each secondary screen area according to second to-be-displayed content corresponding to each secondary screen area, wherein the second prompt information is used for indicating a voice instruction required by using the second to-be-displayed content; and generating a target page according to the page template, the first to-be-displayed content and the first prompt information corresponding to each sub-area in the primary screen area, and the second to-be-displayed content and the second prompt information corresponding to each sub-screen area.

In a possible implementation manner, the display module is specifically configured to: displaying a first screen area of the target page; and after a page sliding instruction input by a user is received, displaying the secondary screen area of the target page according to the page sliding instruction.

In a possible implementation manner, the feature information of the user includes: the user-defined preference characteristics and the historical behavior characteristics of the user, and the obtaining module is further configured to: acquiring an operation record of the user on a first page and/or a second page, and acquiring a user-defined preference characteristic according to the user-defined operation record, wherein the first page and the second page are both pages for the user to select an interested tag, a plurality of tags are resident in the first page, and a plurality of tags are dynamically displayed in the second page; acquiring a historical operation record of the user in a process of browsing a historical page, and acquiring habitual demand characteristics of the user according to the historical operation record; saving the user-defined preference characteristics and the habitual demand characteristics of the user into a user picture database; the acquisition module is specifically configured to: and acquiring the characteristic information of the user from the user image database according to a page display instruction input by the user.

In one possible implementation, the recording, according to the historical operation, includes: recording the playing behavior, the active behavior and the voice interaction behavior; the acquisition module is specifically configured to: acquiring a first habitual demand characteristic of the user according to the record of the playing behavior and the record of the active behavior; and acquiring a second habitual demand characteristic of the user according to the record of the voice interaction behavior.

In a third aspect, the present application provides a terminal device, including: at least one processor; and

a memory communicatively coupled to the at least one processor; wherein the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of any one of the first aspects.

In a fourth aspect, the present application provides a non-transitory computer readable storage medium having stored thereon computer instructions for causing the computer to perform the method of any of the first aspects.

According to the page display method, the page display device and the page display equipment, the terminal equipment obtains the characteristic information of the user according to the page display instruction input by the user; determining the type of each area in the page template according to the characteristic information; generating a target page according to the feature information, the page template and the type of each region in the page template, wherein the content to be displayed of each region in the target page is matched with the type of the region, and the content to be displayed of each region is matched with the feature information; and displaying the target page. Therefore, the types of the display contents in the target page watched by the user and the contents corresponding to each type are obtained according to the characteristic information of the user, so that the user watches the contents which are interesting or used by the user in the target page, and the use experience of the user is improved.

Other effects of the above-described alternative will be described below with reference to specific embodiments.

Drawings

The drawings are included to provide a better understanding of the present solution and are not intended to limit the present application. Wherein:

fig. 1 is a schematic diagram of an application scenario in which the embodiment of the present application is applied;

fig. 2 is a schematic flowchart of a page display method according to an embodiment of the present application;

FIG. 3A is a diagram illustrating a page template according to an embodiment of the present application;

FIG. 3B is a diagram illustrating a destination page provided by an embodiment of the present application;

fig. 4 is a schematic flowchart of a process of acquiring user feature information according to an embodiment of the present application;

FIG. 5A is a schematic view of a first page provided by one embodiment of the present application;

FIG. 5B is a schematic diagram of a second page provided by an embodiment of the present application;

fig. 6 is a schematic flowchart of a page display method according to an embodiment of the present application;

FIG. 7A is a diagram illustrating a page template according to an embodiment of the present application;

FIG. 7B is a diagram illustrating a destination page provided by an embodiment of the present application;

fig. 8 is a schematic structural diagram of a page display device according to an embodiment of the present application;

fig. 9 is a schematic structural diagram of a terminal device according to an embodiment of the present application.

Detailed Description

The following description of the exemplary embodiments of the present application, taken in conjunction with the accompanying drawings, includes various details of the embodiments of the application for the understanding of the same, which are to be considered exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the present application. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.

Fig. 1 is a schematic diagram of an application scenario applicable to the embodiment of the present application. As shown in fig. 1, includes: terminal equipment and server. The terminal device is any electronic device with a display function, including but not limited to: the mobile phone, the tablet personal computer, the television, the intelligent sound box, the intelligent wearable device, the intelligent home equipment, the intelligent vehicle-mounted device and the like. The terminal equipment and the server are connected through a network. The server may be a cloud server. Taking the smart television as an example, a user can input an instruction to the smart television through a human-computer interaction interface provided by the smart television, so as to control the smart television. For example, the user may input a page display instruction to the smart tv, and the smart tv displays the target page to the user after receiving the instruction. Thus, the user can browse the information through the target page.

With the development of terminal technology, more and more interaction modes between a user and terminal equipment are available, for example, interaction can be performed through a keyboard or a mouse, interaction can be performed through a remote controller, interaction can be performed through a touch screen, interaction can be performed through voice, and the like. The embodiment does not limit the interaction mode between the user and the terminal device.

In addition, with the development of terminal technology, the functions integrated by the terminal equipment are more and more. Taking the smart television as an example, the user can not only watch the traditional television program through the smart television, but also obtain the network information through the smart television, such as watching the network video, reading the network information, and the like. Moreover, the smart television can also support other skills, such as: the weather inquiry skill, the alarm clock reminding skill, the game skill and the like can be supported. Therefore, the demand of users for browsing information through intelligent terminals is more and more diversified. When browsing information, a user wants to browse information interested in the user as much as possible and as fast as possible.

In the prior art, when an intelligent terminal displays information to a user through a page, screens and combinations with fixed sequencing are usually presented on the page. That is, the content displayed on the page is the content which is displayed uniformly for all users after being carefully selected by the operator and the editor, so that the pages viewed by all users are the same. Taking smart tv as an example, the content presented to the user by smart tv is usually biased to long video (e.g. movie program), if the user wants to obtain other types of content, such as: short video or information content cannot be obtained quickly. Therefore, the existing page and content are single in fixation and poor in attraction, and the personalized requirements of the user cannot be met.

In order to solve the above problem, the present application provides a page display method. In the application, the terminal device determines the type of the content to be displayed in the target page according to the characteristic information of the user, further obtains the content to be displayed according to the characteristic information of the user and the type of the content to be displayed, and generates the target page by using the obtained content to be displayed, so that the target page watched by the user is a page which accords with the characteristic information of the target page, namely the target page watched by the user is an individualized page which accords with the preference of the user, and therefore the page browsing experience of the user is improved.

The technical solution of the present application will be described in detail below with specific examples. The following several specific embodiments may be combined with each other, and details of the same or similar concepts or processes may not be repeated in some embodiments.

Fig. 2 is a schematic flowchart of a page display method according to an embodiment of the present application. The method of the present embodiment may be performed by the terminal device shown in fig. 2. For describing aspects, the terminal device is taken as a television as an example in the embodiment, and the pages shown in the drawings are taken as television pages as an example for description. As shown in fig. 2, the method of the present embodiment includes:

s201: and acquiring the characteristic information of the user according to a page display instruction input by the user.

The user can input the page display instruction to the terminal equipment in various modes. For example: the user can input a page display instruction to the terminal equipment in various modes such as a remote controller, a touch screen, a voice instruction and the like. The page display instruction is used for indicating the terminal equipment to display a target page.

And the terminal equipment acquires the characteristic information of the user according to the received page display instruction. The feature information of the user may include: user-defined preference characteristics and habitual demand characteristics of the user. The user-defined preference features refer to information which is input by a user on the terminal device in a user-defined mode and used for indicating user preferences. The habitual demand characteristics of the user refer to information which is obtained by analyzing and identifying the historical operation records of the user and is used for indicating the content which is interested by the user by the terminal equipment.

Alternatively, the characteristic information of the user may be recorded in advance in the user image database. And after the terminal equipment receives a page display instruction input by a user, reading the characteristic information of the user from the user image database according to the identification of the user. Furthermore, the terminal device can continuously update the feature information recorded in the user image database according to the operation of the user.

Optionally, the feature information of the user may also be obtained in real time after the terminal device receives a page display instruction input by the user. For example, the characteristic information of the user may be obtained by analyzing the previous operation record of the user.

S202: and determining the type of each area in the page template according to the characteristic information.

The page template refers to a template corresponding to the target page and is used for indicating the overall structure or the frame of the target page. The page template comprises a plurality of areas, and each area corresponds to one type. In this embodiment, the type of the area refers to a type corresponding to the display content in the area, and may be a type of the display content or a type of a theme of the display content. Wherein the type of form includes, but is not limited to: audio form, video form, text form, application/skill form, information form, and the like. Topic types include, but are not limited to: sports, emotions, literature, military, cartoon, science and technology, etc.

In this embodiment, determining the type of each area in the page template according to the feature information of the user may specifically be: according to the characteristic information of the user, multiple types of the content which the user is interested in are determined, and then the determined multiple types are associated with the areas. For example, type 1 is associated with region 1, and type 2 is associated with region 2. It should be noted that, when performing association, one area may be associated with multiple types, or multiple areas may be associated with the same type, which is not limited in this embodiment.

Optionally, when determining the type of each region in the page template according to the feature information, the method may specifically include: according to the characteristic information, determining a plurality of types of the content which is interested by the user and the priority among the types, and then establishing the association relationship between the types and each area according to the priority among the types. For example, it is assumed that the types of interest of the user determined according to the feature information are, in order of priority: video type, application/skill type, information type, then in determining the type of each area, a higher priority type may be associated with the area at the primary location and a lower priority type may be associated with the area at the secondary location.

S203: and generating a target page according to the feature information, the page template and the type of each area in the page template.

The content to be displayed of each area in the target page is matched with the type of the area, and the content to be displayed of each area is matched with the characteristic information.

As an example, fig. 3A is a schematic diagram of a page template provided in an embodiment of the present application. As shown in fig. 3A, the page template is divided into a plurality of regions, i.e., regions 1 to 6. Of course, the page template may include a greater or lesser number of regions, and the position relationship between the regions may be various, and the illustration in fig. 3A is only an example.

It is assumed that the types of the regions determined in S202 are: area 1 and area 2 are information type, area 3 and area 4 are application/skill type, and area 5 and area 6 are video type. In S203 of this embodiment, for each region, according to the feature information of the user and the type of the region, the content to be displayed corresponding to the region may be obtained, and the content to be displayed is displayed in the region. Exemplarily, in combination with the page template shown in fig. 3A, the content to be displayed of the information type is obtained according to the feature information of the user, and the content to be displayed is displayed in the area 1 and the area 2; acquiring content to be displayed of an application/skill type according to the characteristic information of the user, and displaying the content to be displayed into an area 3 and an area 4; and acquiring the content to be displayed of the video type according to the characteristic information of the user, and displaying the content to be displayed into the area 5 and the area 6.

It can be understood that, in this embodiment, since the content to be displayed is acquired according to the type of the area, the content to be displayed of each area is matched with the type of the area. And, since the content to be displayed is acquired according to the characteristic information of the user, the content to be displayed of each area is matched with the characteristic information of the user.

S204: and displaying the target page.

And the terminal equipment displays the target page through a display screen. Fig. 3B is a schematic diagram of a target page according to an embodiment of the present application, and fig. 3B is generated according to the page template in fig. 3A. As shown in fig. 3B, weather information is displayed in area 1, restricted information is displayed in area 2, application/skill information is displayed in

areas

3 and 4, long video information is displayed in area 5, and short video information is displayed in area 6. Therefore, the target page watched by the user comprises various types of content, and the types and the content are obtained according to the characteristic information of the user, so that the user watches the content which is interesting or used by the user in the target page, and the use experience of the user is improved.

The page display method provided by the embodiment comprises the following steps: the terminal equipment acquires the characteristic information of a user according to a page display instruction input by the user; determining the type of each area in the page template according to the characteristic information; generating a target page according to the feature information, the page template and the type of each region in the page template, wherein the content to be displayed of each region in the target page is matched with the type of the region, and the content to be displayed of each region is matched with the feature information; and displaying the target page. Therefore, the types of the display contents in the target page watched by the user and the contents corresponding to each type are obtained according to the characteristic information of the user, so that the user watches the contents which are interesting or used by the user in the target page, and the use experience of the user is improved.

The following describes the process of acquiring user characteristic information in conjunction with a specific embodiment. Fig. 4 is a schematic flowchart of acquiring user characteristic information according to an embodiment of the present application. By the method of the embodiment, the acquired feature information of the user can be stored in the user image database. As shown in fig. 4, the method of this embodiment includes:

s401: and acquiring the operation record of the user on the first page and/or the second page, and acquiring the user-defined preference characteristics according to the user-defined operation record.

The first page and the second page are both pages for a user to select interested tags, the first page is resident with a plurality of tags, and the second page is dynamically displayed with a plurality of tags. Optionally, the first page and the second page may be part of the target page, and may also be other pages independent of the target page, which is not limited in this embodiment.

For example, the first page may be a page corresponding to a custom setting menu in the private center page. Fig. 5A is a schematic diagram of a first page provided in an embodiment of the present application. As shown in fig. 5A, a plurality of tabs are displayed resident in the first page, each tab corresponding to a type of displayed content. In this way, the user can select a tag of interest from the first page. The mode of selecting the tag by the user may be remote control click or voice selection (for example, inputting a voice instruction "select science magic film" to the terminal device). It should be noted that the labels shown in fig. 5A are only exemplary, and the application is not limited thereto.

Illustratively, the second page is a partial region of a page browsed by the user. For example, the top or bottom of the page viewed by the user is taken as a second page in which a plurality of tabs are dynamically presented. The user can select the interested tags at any time according to the own requirements, so that the user-defined preference characteristics can be corrected in real time. Fig. 5B is a schematic diagram of a second page provided in an embodiment of the present application. FIG. 5B illustrates the second page as the top region of the user viewed page. Referring to FIG. 5B, in the second page, a plurality of tabs may be dynamically presented for selection by the user.

Optionally, the second page may be a dynamically displayed page. The second page may be displayed according to a certain rule, for example, when the user browses the page for the first time, the second page is displayed on the top of the page, and then the second page is displayed according to a preset time interval. When the user selects the tab of interest in the second page, the tab displayed in the second page disappears. When the user does not select the interested tab in the second page, that is, skips the second page to browse the content of other areas, the tab in the second page may disappear after a preset time period. It can be understood that the plurality of tags are dynamically displayed in the second page, so that the user can update the self-defined preference tag in real time, and inconvenience brought to the user in browsing the page can be avoided.

In this embodiment, the tags displayed in the first page and the second page may be displayed in a hierarchical manner. For example: corresponding first grade labels such as movie, drama, anarchia, animation, kid, documentary, short video, music, can also show a plurality of second grade labels under every first grade label, for example, the second grade label that the movie corresponds can include: comedy, love, action, gunfight, etc.

S402: and acquiring a historical operation record of the user in the process of browsing a historical page, and acquiring habitual demand characteristics of the user according to the historical operation record.

Wherein, the historical operation record comprises the record of playing behavior, the record of active behavior and the record of voice interaction behavior. Active behaviors include, but are not limited to: collection behavior, subscription behavior, drama chase behavior, praise behavior, etc. The habitual demand feature of the user may be further divided into a first habitual demand feature and a second habitual demand feature. The first habitual demand feature is used to indicate which types of videos or applications are of interest to a user. The second habitual requirement characteristic is used to indicate which types of information are of interest to the user.

And acquiring a first habitual demand characteristic of the user according to the record of the playing behavior and the record of the active behavior. For example, a playing behavior of a last week, a periodic playing behavior, and a historical accumulated playing behavior may be obtained according to the record of the playing behavior, and a video played by the user habitually or an application tag may be obtained by analyzing the playing behavior. Similarly, the habitually played video or application label of the user can be obtained according to the content actively collected by the user, the actively subscribed content and the content actively reserved for the series. Further, the obtained label played habitually by the user may be used as the first habitual requirement characteristic of the user.

Optionally, a machine learning algorithm may be used for training to obtain a classification model, the record of the playing behavior and the record of the active behavior of the user are input into the classification model, and the classification model outputs the first habitual demand characteristic corresponding to the user.

Through the recording of the playing behavior and the recording of the active behavior, the video or the label of the application which is interested by the user is determined. For a terminal device supporting voice interaction, a user may also perform information query in a voice interaction manner, for example, the types of information that the user may query include, but are not limited to: weather, encyclopedia, restriction, constellation, joke, common sense question and answer, and the like.

Therefore, the second habitual requirement characteristic of the user can be acquired according to the record of the voice interaction behavior. For example, the record of the voice interaction behavior of the user can be analyzed to determine the labels of the information frequently interacted with by the user and the labels of the information periodically interacted with by the user, and the labels are used as the second habitual requirement characteristics of the user.

S403: and saving the user-defined preference characteristics and the habitual demand characteristics of the user into a user picture database.

Accordingly, in S201 shown in fig. 2, the feature information of the user may be obtained from the user image database according to the page display instruction input by the user. Therefore, when the terminal equipment acquires the content to be displayed, the user-defined preference characteristic and the habitual requirement characteristic of the user are considered, so that the acquired content to be displayed is the content which is interested by the user, and the individual requirement of the user is met.

It can be understood that, since the size of the display screen of the terminal device is fixed, that is, the size of the page that can be displayed on each screen of the terminal device is fixed, when the content in the target page is more, the target page may be larger than the display screen of the terminal device. Therefore, the terminal device may display only a part of the target page when displaying the target page. In this embodiment, when the terminal device displays the target page, a portion of the target page displayed on the first screen is referred to as a first screen page, and a portion of the target page displayed on each screen from the second screen is referred to as a second screen page. The generation process of the target page when the target page includes the first screen and the second screen is described below with reference to fig. 4.

Fig. 6 is a schematic flowchart of a page display method according to an embodiment of the present application. In this embodiment, the page template is divided into a first screen area and at least one second screen area, where the first screen area may be divided into a plurality of sub-areas. As shown in fig. 6, the method of this embodiment includes:

s601: and acquiring the characteristic information of the user according to a page display instruction input by the user.

In this embodiment, reference may be made to the detailed description of the above embodiment for specific implementation of S601, which is not described herein again.

S602: and acquiring at least one form type according to the characteristic information, and associating each form type with each sub-region in the head screen region to obtain the form type corresponding to each sub-region in the head screen region.

As an example, fig. 7A is a schematic diagram of a page template provided in an embodiment of the present application. As shown in fig. 7A, the page template includes a first screen area and a plurality of second screen areas. Wherein, the first screen area is further divided into a plurality of sub-areas. In this embodiment, the type corresponding to each sub-area in the first screen area and the type corresponding to each secondary screen area need to be determined according to the feature information.

In this embodiment, to further improve the page display effect, different classification modes are adopted for the display contents in the primary screen and the secondary screen. Specifically, in the primary screen area, each display content is displayed in a partitioned manner according to the form type, and in the secondary screen area, each display content is displayed in a partitioned manner according to the theme type. Wherein the type of form includes, but is not limited to: audio form, video form, text form, application/skill form, information form, and the like. Topic types include, but are not limited to: sports, emotions, literature, military, cartoon, science and technology, etc.

Specifically, in S602, multiple form types that are interesting to the user are obtained according to the feature information, and then the multiple form types are associated with each sub-region in the front screen region to obtain a form type corresponding to each sub-region. For example, assume that the type of the form in which the user is interested is determined according to the feature information as follows: information type, application/skill type, video type, a relationship may be established that associates sub-regions 1 and 2 with information type,

sub-regions

3 and 4 with application/skill type, and sub-regions 5 and 6 with video type in fig. 7A.

Optionally, S602 may specifically include: according to the characteristic information, determining a plurality of form types of the content which is interested by the user and the priority among the form types, and then establishing the association relationship between the form types and the sub-regions according to the priority among the form types. For example, it is assumed that the types of the forms in which the user is interested are determined according to the feature information and sequentially according to the priority: video type, application/skill type, information type, then in determining the form type of each region, the form type with higher priority may be associated with the sub-region located at the primary location, and the form type with lower priority may be associated with the sub-region located at the secondary location.

S603: and acquiring at least one theme type according to the characteristic information, and associating each theme type with each secondary screen area to obtain the theme type corresponding to each secondary screen area.

Specifically, according to the characteristic information, a plurality of theme types of the content which the user is interested in and the priority among the theme types are determined, and then according to the priority among the theme types, the association relation is established between the theme types and each secondary screen area. For example, it is assumed that the types of topics in which the user is interested are determined according to the feature information and are sequentially as follows according to the priority: literature type, emotion type and sports type, when determining the theme type of each secondary screen, the literature type may be associated with the secondary screen region 2, the emotion type may be associated with the secondary screen region 3, and the sports type may be associated with the secondary screen region 4 in order of priority. Therefore, when the user can watch the target page, the user can watch the content which is interested or used by the user at first, and the experience of the user is further improved.

S604: and for each sub-region in the head screen region, acquiring first content to be displayed corresponding to the sub-region according to the characteristic information and the form type of the sub-region.

Taking the first screen area in the page template shown in fig. 7A as an example, a generation process of a page corresponding to the first screen area is described below by way of example.

As shown in fig. 7A, the types of the two sub-areas are information types for the sub-area 1 and the sub-area 2. The content of the information type generally includes: weather, restrictions, constellations, stocks, encyclopedia knowledge, tools, etc. Therefore, according to the characteristic information of the user, the content to be displayed belonging to the information type is obtained, and the content for displaying in the sub-area 1 and the content for displaying in the sub-area 2 are determined.

Exemplarily, the content to be displayed determined to belong to the information type according to the characteristic information of the user is as follows: weather, row restrictions, stocks. Weather information can be displayed resident in sub-area 1 and line and stock can be displayed dynamically in sub-area 2. Optionally, for different types of information, different display strategies may also be employed in the display. For example: for the weather information, the weather information of today, tomorrow and the weather information of the afternoon can be fixedly displayed. Different weather information may also be displayed according to different time periods, for example: the weather of the day is displayed before 12 points of each day, the real-time weather is displayed between 12-19 points of each day, and the weather forecast of the next day is displayed after 19 points of each day. For the restricted information, the restricted number of the current day may be displayed 19 o 'clock before and the restricted number of the next day may be displayed 19 o' clock after each day.

For

sub-regions

3 and 4, the corresponding types of the two sub-regions are application/skill types. And acquiring the content to be displayed belonging to the application/skill type according to the characteristic information of the user, and determining the content for displaying in the sub-area 3 and the content for displaying in the sub-area 4. In a possible embodiment, from the above-mentioned contents belonging to the application/skill type, the application/skill recently used by the user is determined and displayed in the sub-area 3. From the above content belonging to the application/skill type, other applications/skills not used by the user are determined and displayed in the sub-area 4.

For the sub-area 5 and the sub-area 6, the corresponding types of the two sub-areas are respectively long video and short video. According to the characteristic information of the user, the content belonging to the long video type is obtained, and the content for displaying in the sub-area 5 is determined. According to the characteristic information of the user, the content belonging to the short video type is obtained, and the content for displaying in the sub-area 6 is determined. Optionally, a plurality of video contents may be displayed in both the sub area 5 and the sub area 6, and a certain display strategy may be adopted for the plurality of video contents. For example: the plurality of video contents are alternately displayed at time intervals. Or, the display is performed according to the time period, and the video of the same type of content or the same program played in the same time period as yesterday is preferentially displayed in each time period.

S605: and aiming at each secondary screen area, acquiring second content to be displayed corresponding to the secondary screen area according to the characteristic information and the theme type of the secondary screen area.

As shown in fig. 7A, taking 1 secondary screen area included in the page template as an example, the theme type corresponding to the secondary screen area 1 is "before sleep light". And aiming at the secondary screen area 1, acquiring contents to be displayed which belong to the type of light before sleep according to the characteristic information of the user, and displaying the contents to be displayed into the secondary screen area 1. Of course, the page template may include a plurality of sub-screen regions, and the sub-screen regions are arranged from top to bottom in sequence. Each secondary screen area corresponds to a topic type.

It will be appreciated that a plurality of contents to be displayed belonging to the same subject may be displayed in each sub-screen region, and these contents to be displayed may have different forms, for example: the content to be displayed in each secondary screen area may be in a variety of forms such as audio, video, applications/skills, etc.

In this embodiment, as shown in fig. 7B, the target page generated according to the page template shown in fig. 7A is illustrated, it should be noted that fig. 7B is only an example, and the content in the target page shown in fig. 7B is also only an example.

In a possible implementation manner, after the second content to be displayed corresponding to the secondary screen area is acquired in S605, the method may further include: judging whether the second content to be displayed is repeated with the first content to be displayed corresponding to each sub-area in the head screen area; and if so, acquiring third content to be displayed corresponding to the secondary screen area according to the feature information and the theme type of the secondary screen area, wherein the third content to be displayed is not repeated with the first content to be displayed. Therefore, the display contents in the main screen and the secondary screen are not repeated, the user is prevented from seeing the same contents, and the user experience is improved.

In one possible implementation, since contents having the same theme are displayed in each sub-screen region, the themes of the respective sub-screens seen by different users are different. Therefore, in this embodiment, one title may also be determined for each sub-screen area.

Optionally, candidate titles corresponding to the theme type may be obtained from a preset database according to the theme type of the secondary screen area, and one of the candidate titles is selected as the title corresponding to the secondary screen area. For example: one or more candidate titles are set in the preset database in advance for each topic type. When the terminal equipment needs to determine a title for a certain secondary screen area, one of candidate titles corresponding to the topic type in a preset database is randomly selected as the title of the secondary screen area according to the topic type of the secondary screen area. For example, as shown in fig. 7B, secondary screen area 1 corresponds to the title "enjoy your time before sleep".

Optionally, feature information is extracted from the second content to be displayed, and a title corresponding to the secondary screen area is determined according to the feature information. For example, according to the second content to be displayed, a machine learning algorithm may be adopted to extract feature information, such as extracting keywords or key semantics, from the second content to be displayed, and generate a title corresponding to the secondary screen area according to the feature information.

In a possible implementation manner, further after the obtaining of the first content to be displayed corresponding to each sub-region in the head-screen region in S604, the method may further include: and respectively determining first prompt information corresponding to each sub-region according to the first to-be-displayed content corresponding to each sub-region in the head screen region, wherein the first prompt information is used for indicating a voice instruction required for using the first to-be-displayed content. For example: assuming that the sub-area 1 corresponds to weather information, the prompt information corresponding to the sub-area 1 may be one of the following: "how do the weather today? "," how much the weather is tomorrow "and" do it today ". Therefore, in each sub-area of the first screen area, corresponding prompt information is displayed, and the prompt information is used for prompting a user to perform voice interaction with the terminal equipment by adopting a corresponding voice instruction.

Similarly, after the second content to be displayed corresponding to each secondary screen area is acquired in S605, the method may further include: and respectively determining second prompt information corresponding to each secondary screen area according to second to-be-displayed content corresponding to each secondary screen area, wherein the second prompt information is used for indicating a voice instruction required by using the second to-be-displayed content. For example: if the second content to be displayed corresponding to a certain secondary screen area includes the application of daily fitness, the prompt message "turn on daily fitness" may be displayed in the secondary screen area. Therefore, the user can perform voice interaction with the terminal equipment according to the voice instruction indicated by the prompt message.

S606: and generating a target page according to the page template, the first content to be displayed corresponding to each sub-area in the first screen area and the second content to be displayed corresponding to each sub-screen area.

Specifically, for the first screen area, each first content to be displayed determined through the above steps is respectively displayed in the corresponding sub-area, and for the second screen area, each second content to be displayed determined through the above steps is respectively displayed in the corresponding second screen area, so as to generate the target page. Further, when each region includes the prompt information, the prompt information may also be displayed in the corresponding region.

S607: and displaying the first screen area of the target page.

S608: and after a page sliding instruction input by a user is received, displaying the secondary screen area of the target page according to the page sliding instruction.

It can be understood that, after receiving a page display instruction input by a user, the terminal device generates a target page in response to the page display instruction, and displays the first screen area of the target page. And after a page sliding instruction input by a user is received, displaying the corresponding secondary screen area according to the page sliding instruction. The page sliding instruction is an instruction of the user sliding a target page, which is input to the terminal device by the user, and may be input through an up-down key or a left-right key of a remote controller, or through sliding input on a touch screen, or through a voice instruction.

In the page display mode provided by the embodiment, when the terminal device acquires the content to be displayed, the user-defined preference characteristic and the habitual requirement characteristic of the user are considered, so that the acquired content to be displayed is the content which the user is interested in, and the personalized requirement of the user is met. Furthermore, when determining the type of the content to be displayed in the target page, the terminal device also takes into account the characteristic information of the user, that is, the type of the content displayed in the target page and the content corresponding to each type, which are watched by the user, are obtained according to the characteristic information of the user, so that the content, which is watched by the user in the target page, is the content which is interesting or used by the user, and the use experience of the user is improved.

Fig. 8 is a schematic structural diagram of a page generation apparatus according to an embodiment of the present application. The page display device of the embodiment can be arranged in the terminal equipment. As shown in fig. 8, the page display apparatus 800 of the present embodiment includes: an acquisition module 801, a determination module 802, a generation module 803, and a display module 804.

An obtaining module 801, configured to obtain feature information of a user according to a page display instruction input by the user; a determining module 802, configured to determine types of each region in the page template according to the feature information; a generating module 803, configured to generate a target page according to the feature information, the page template, and the type of each region in the page template, where content to be displayed in each region in the target page is matched with the type of the region, and the content to be displayed in each region is matched with the feature information; a display module 804, configured to display the target page.

In a possible implementation manner, the page template includes a first screen region and at least one second screen region, the first screen region includes at least one sub-region, and the determining module 802 is specifically configured to: acquiring at least one form type according to the characteristic information, and associating each form type with each sub-region in the head screen region to obtain the form type corresponding to each sub-region in the head screen region; and acquiring at least one theme type according to the characteristic information, and associating each theme type with each secondary screen area to obtain the theme type corresponding to each secondary screen area.

In a possible implementation manner, the generating module 803 is specifically configured to: for each sub-region in the head screen region, acquiring first content to be displayed corresponding to the sub-region according to the feature information and the form type of the sub-region; for each secondary screen area, acquiring second content to be displayed corresponding to the secondary screen area according to the feature information and the theme type of the secondary screen area; and generating a target page according to the page template, the first content to be displayed corresponding to each sub-area in the first screen area and the second content to be displayed corresponding to each sub-screen area.

In a possible implementation manner, the generating module 803 is further configured to: judging whether the second content to be displayed is repeated with the first content to be displayed corresponding to each sub-area in the head screen area; and if so, acquiring third content to be displayed corresponding to the secondary screen area according to the feature information and the theme type of the secondary screen area, wherein the third content to be displayed is not repeated with the first content to be displayed.

In a possible implementation manner, the generating module 803 is further configured to: according to the topic type of the secondary screen area, candidate titles corresponding to the topic type are obtained in a preset database, and one of the candidate titles is selected as a title corresponding to the secondary screen area; or extracting characteristic information from the second content to be displayed, and determining a title corresponding to the secondary screen area according to the characteristic information.

In a possible implementation manner, the generating module 803 is specifically configured to: respectively determining first prompt information corresponding to each sub-region according to first to-be-displayed content corresponding to each sub-region in the head screen region, wherein the first prompt information is used for indicating a voice instruction required by using the first to-be-displayed content; respectively determining second prompt information corresponding to each secondary screen area according to second to-be-displayed content corresponding to each secondary screen area, wherein the second prompt information is used for indicating a voice instruction required by using the second to-be-displayed content; and generating a target page according to the page template, the first to-be-displayed content and the first prompt information corresponding to each sub-area in the primary screen area, and the second to-be-displayed content and the second prompt information corresponding to each sub-screen area.

In a possible implementation manner, the display module 804 is specifically configured to: displaying a first screen area of the target page; and after a page sliding instruction input by a user is received, displaying the secondary screen area of the target page according to the page sliding instruction.

In a possible implementation manner, the feature information of the user includes: the user-defined preference feature and the historical behavior feature of the user, the obtaining module 801 is further configured to: acquiring an operation record of the user on a first page and/or a second page, and acquiring a user-defined preference characteristic according to the user-defined operation record, wherein the first page and the second page are both pages for the user to select an interested tag, a plurality of tags are resident in the first page, and a plurality of tags are dynamically displayed in the second page; acquiring a historical operation record of the user in a process of browsing a historical page, and acquiring habitual demand characteristics of the user according to the historical operation record; saving the user-defined preference characteristics and the habitual demand characteristics of the user into a user picture database; the obtaining module 801 is specifically configured to: and acquiring the characteristic information of the user from the user image database according to a page display instruction input by the user.

In one possible implementation, the recording, according to the historical operation, includes: recording the playing behavior, the active behavior and the voice interaction behavior; the obtaining module 801 is specifically configured to: acquiring a first habitual demand characteristic of the user according to the record of the playing behavior and the record of the active behavior; and acquiring a second habitual demand characteristic of the user according to the record of the voice interaction behavior.

The page display device of this embodiment can be used to implement the technical solutions of any of the above method embodiments, and the implementation principles and technical effects are similar, which are not described herein again.

Fig. 9 is a schematic structural diagram of a terminal device according to an embodiment of the present application. As shown in fig. 9, the terminal device includes: one or more processors 901, memory 902, and interfaces for connecting the various components, including a high-speed interface and a low-speed interface. The various components are interconnected using different buses and may be mounted on a common motherboard or in other manners as desired. The processor may process instructions for execution within the electronic device, including instructions stored in or on the memory to display graphical information of a GUI on an external input/output apparatus (such as a display device coupled to the interface). In other embodiments, multiple processors and/or multiple buses may be used, along with multiple memories and multiple memories, as desired. Also, multiple electronic devices may be connected, with each device providing portions of the necessary operations (e.g., as a server array, a group of blade servers, or a multi-processor system). Fig. 9 illustrates an example of a processor 901.

Memory 902 is a non-transitory computer readable storage medium as provided herein. The memory stores instructions executable by at least one processor to cause the at least one processor to perform the interface display method provided by the present application. The non-transitory computer-readable storage medium of the present application stores computer instructions for causing a computer to execute the interface display method provided by the present application.

The memory 902, which is a non-transitory computer readable storage medium, may be used to store non-transitory software programs, non-transitory computer executable programs, and modules, such as program instructions/modules corresponding to the interface display method in the embodiment of the present application (for example, the obtaining module 801, the determining module 802, the generating module 803, and the displaying module 804 shown in fig. 8). The processor 901 executes various functional applications and data processing of the terminal device by running non-transitory software programs, instructions, and modules stored in the memory 902, that is, implements the interface display method in the above-described method embodiment.

The memory 902 may include a program storage area and a data storage area, wherein the program storage area may store an operating system, an application program required for at least one function; the storage data area may store data created according to the use of the terminal device, and the like. Further, the memory 902 may include high speed random access memory, and may also include non-transitory memory, such as at least one magnetic disk storage device, flash memory device, or other non-transitory solid state storage device. In some embodiments, the memory 902 may optionally include memory located remotely from the processor 901, which may be connected to the terminal device via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.

The terminal device may further include: an input device 903 and an output device 904. The processor 901, the memory 902, the input device 903 and the output device 904 may be connected by a bus or other means, and fig. 9 illustrates the connection by a bus as an example.

The input device 903 may receive input numeric or character information and generate key signal inputs related to user settings and function control of the terminal device, such as an input device like a touch screen, a keypad, a mouse, a track pad, a touch pad, a pointing stick, one or more mouse buttons, a track ball, a joystick, etc. The output devices 904 may include a display device, auxiliary lighting devices (e.g., LEDs), tactile feedback devices (e.g., vibrating motors), and the like. The display device may include, but is not limited to, a Liquid Crystal Display (LCD), a Light Emitting Diode (LED) display, and a plasma display. In some implementations, the display device can be a touch screen.

Various implementations of the systems and techniques described here can be realized in digital electronic circuitry, integrated circuitry, application specific ASICs (application specific integrated circuits), computer hardware, firmware, software, and/or combinations thereof. These various embodiments may include: implemented in one or more computer programs that are executable and/or interpretable on a programmable system including at least one programmable processor, which may be special or general purpose, receiving data and instructions from, and transmitting data and instructions to, a storage system, at least one input device, and at least one output device.

These computer programs (also known as programs, software applications, or code) include machine instructions for a programmable processor, and may be implemented using high-level procedural and/or object-oriented programming languages, and/or assembly/machine languages. As used herein, the terms "machine-readable medium" and "computer-readable medium" refer to any computer program product, apparatus, and/or device (e.g., magnetic discs, optical disks, memory, Programmable Logic Devices (PLDs)) used to provide machine instructions and/or data to a programmable processor, including a machine-readable medium that receives machine instructions as a machine-readable signal. The term "machine-readable signal" refers to any signal used to provide machine instructions and/or data to a programmable processor.

To provide for interaction with a user, the systems and techniques described here can be implemented on a computer having: a display device (e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to a user; and a keyboard and a pointing device (e.g., a mouse or a trackball) by which a user can provide input to the computer. Other kinds of devices may also be used to provide for interaction with a user; for example, feedback provided to the user can be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and input from the user may be received in any form, including acoustic, speech, or tactile input.

The systems and techniques described here can be implemented in a computing system that includes a back-end component (e.g., as a data server), or that includes a middleware component (e.g., an application server), or that includes a front-end component (e.g., a user computer having a graphical user interface or a web browser through which a user can interact with an implementation of the systems and techniques described here), or any combination of such back-end, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include: local Area Networks (LANs), Wide Area Networks (WANs), and the Internet.

The computer system may include clients and servers. A client and server are generally remote from each other and typically interact through a communication network. The relationship of client and server arises by virtue of computer programs running on the respective computers and having a client-server relationship to each other.

It should be understood that various forms of the flows shown above may be used, with steps reordered, added, or deleted. For example, the steps described in the present application may be executed in parallel, sequentially, or in different orders, and the present invention is not limited thereto as long as the desired results of the technical solutions disclosed in the present application can be achieved.

The above-described embodiments should not be construed as limiting the scope of the present application. It should be understood by those skilled in the art that various modifications, combinations, sub-combinations and substitutions may be made in accordance with design requirements and other factors. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present application shall be included in the protection scope of the present application.

Claims

1. A page display method is applied to terminal equipment, and the method comprises the following steps:

acquiring characteristic information of a user according to a page display instruction input by the user;

determining the type of each area in the page template according to the characteristic information;

generating a target page according to the feature information, the page template and the type of each region in the page template, wherein the content to be displayed of each region in the target page is matched with the type of the region, and the content to be displayed of each region is matched with the feature information;

and displaying the target page.

2. The method of claim 1, wherein the page template comprises a first screen region and at least one second screen region, the first screen region comprising at least one sub-region; determining the type of each area in the page template according to the characteristic information, wherein the determining comprises the following steps:

acquiring at least one form type according to the characteristic information, and associating each form type with each sub-region in the head screen region to obtain the form type corresponding to each sub-region in the head screen region;

and acquiring at least one theme type according to the characteristic information, and associating each theme type with each secondary screen area to obtain the theme type corresponding to each secondary screen area.

3. The method according to claim 2, wherein the generating a target page according to the feature information, the page template, and the type of each region in the page template comprises:

for each sub-region in the head screen region, acquiring first content to be displayed corresponding to the sub-region according to the feature information and the form type of the sub-region;

for each secondary screen area, acquiring second content to be displayed corresponding to the secondary screen area according to the feature information and the theme type of the secondary screen area;

and generating a target page according to the page template, the first content to be displayed corresponding to each sub-area in the first screen area and the second content to be displayed corresponding to each sub-screen area.

4. The method according to claim 3, wherein after the obtaining of the second content to be displayed corresponding to the secondary screen area according to the feature information and the theme type of the secondary screen area, the method further comprises:

judging whether the second content to be displayed is repeated with the first content to be displayed corresponding to each sub-area in the head screen area;

and if so, acquiring third content to be displayed corresponding to the secondary screen area according to the feature information and the theme type of the secondary screen area, wherein the third content to be displayed is not repeated with the first content to be displayed.

5. The method according to claim 3, wherein after the obtaining of the second content to be displayed corresponding to the secondary screen area according to the feature information and the theme type of the secondary screen area, the method further comprises:

according to the topic type of the secondary screen area, candidate titles corresponding to the topic type are obtained in a preset database, and one of the candidate titles is selected as a title corresponding to the secondary screen area;

alternatively, the first and second electrodes may be,

and extracting characteristic information from the second content to be displayed, and determining a title corresponding to the secondary screen area according to the characteristic information.

6. The method according to claim 3, wherein the generating a target page according to the page template, the first content to be displayed corresponding to each sub-area in the first screen area, and the second content to be displayed corresponding to each sub-screen area comprises:

respectively determining first prompt information corresponding to each sub-region according to first to-be-displayed content corresponding to each sub-region in the head screen region, wherein the first prompt information is used for indicating a voice instruction required by using the first to-be-displayed content;

respectively determining second prompt information corresponding to each secondary screen area according to second to-be-displayed content corresponding to each secondary screen area, wherein the second prompt information is used for indicating a voice instruction required by using the second to-be-displayed content;

and generating a target page according to the page template, the first to-be-displayed content and the first prompt information corresponding to each sub-area in the primary screen area, and the second to-be-displayed content and the second prompt information corresponding to each sub-screen area.

7. The method of any of claims 2 to 6, wherein said displaying the target page comprises:

displaying a first screen area of the target page;

and after a page sliding instruction input by a user is received, displaying the secondary screen area of the target page according to the page sliding instruction.

8. The method according to any one of claims 1 to 6, wherein the characteristic information of the user comprises: before the user-defined preference feature and the historical behavior feature of the user and the page display instruction input by the user are obtained, the method further comprises the following steps:

acquiring an operation record of the user on a first page and/or a second page, and acquiring a user-defined preference characteristic according to the user-defined operation record, wherein the first page and the second page are both pages for the user to select an interested tag, a plurality of tags are resident in the first page, and a plurality of tags are dynamically displayed in the second page;

acquiring a historical operation record of the user in a process of browsing a historical page, and acquiring habitual demand characteristics of the user according to the historical operation record;

saving the user-defined preference characteristics and the habitual demand characteristics of the user into a user picture database;

the obtaining the characteristic information of the user according to the page display instruction input by the user comprises the following steps:

and acquiring the characteristic information of the user from the user image database according to a page display instruction input by the user.

9. The method of claim 8, wherein the historical operational record comprises: recording the playing behavior, the active behavior and the voice interaction behavior;

the acquiring the habitual demand characteristics of the user according to the historical behavior record comprises the following steps:

acquiring a first habitual demand characteristic of the user according to the record of the playing behavior and the record of the active behavior;

and acquiring a second habitual demand characteristic of the user according to the record of the voice interaction behavior.

10. A page display apparatus, characterized in that the apparatus comprises:

the acquisition module is used for acquiring the characteristic information of the user according to a page display instruction input by the user;

the determining module is used for determining the type of each area in the page template according to the characteristic information;

a generating module, configured to generate a target page according to the feature information, the page template, and types of regions in the page template, where a content to be displayed in each region in the target page is matched with the type of the region, and the content to be displayed in each region is matched with the feature information;

and the display module is used for displaying the target page.

11. The apparatus according to claim 10, wherein the page template includes a first screen region and at least one second screen region, the first screen region includes at least one sub-region, and the determining module is specifically configured to:

12. The apparatus of claim 11, wherein the generating module is specifically configured to:

13. The apparatus of claim 12, wherein the generating module is further configured to:

14. The apparatus of claim 12, wherein the generating module is further configured to:

alternatively, the first and second electrodes may be,

15. The apparatus of claim 12, wherein the generation module is specifically configured to:

16. The apparatus according to any one of claims 11 to 15, wherein the display module is specifically configured to:

displaying a first screen area of the target page;

17. The apparatus according to any one of claims 10 to 15, wherein the characteristic information of the user comprises: the user-defined preference characteristics and the historical behavior characteristics of the user, and the obtaining module is further configured to:

the acquisition module is specifically configured to: and acquiring the characteristic information of the user from the user image database according to a page display instruction input by the user.

18. The apparatus of claim 17, wherein the means for determining from the historical operational record comprises: recording the playing behavior, the active behavior and the voice interaction behavior; the acquisition module is specifically configured to:

19. A terminal device, comprising:

at least one processor; and

a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,

the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of any one of claims 1-9.

20. A non-transitory computer readable storage medium having stored thereon computer instructions for causing the computer to perform the method of any one of claims 1-9.