CN112565900A - Media playing method, device and system - Google Patents
Media playing method, device and system Download PDFInfo
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- CN112565900A CN112565900A CN201910910671.4A CN201910910671A CN112565900A CN 112565900 A CN112565900 A CN 112565900A CN 201910910671 A CN201910910671 A CN 201910910671A CN 112565900 A CN112565900 A CN 112565900A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/462—Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/437—Interfacing the upstream path of the transmission network, e.g. for transmitting client requests to a VOD server
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The embodiment of the invention discloses a media playing method, a media playing device and a media playing system. The media playing method comprises the following steps: receiving a program playing instruction sent by a server; responding to the program playing instruction to send a third-party media request instruction to the server, so that the server obtains target media information from a third-party media platform; receiving the target media information, and acquiring corresponding target media according to the target media information; and playing the target media according to a preset playing mode. The embodiment of the invention can utilize the free time played by the display screen to maximize the profit of the free time.
Description
Technical Field
The present invention relates to the field of display screen playing control technologies, and in particular, to a media playing method, a media playing apparatus, and a media playing system.
Background
At present, there is often a period of free time after the display screen plays the media of the advertiser, and this period of free time is a waste of screen resources for the screen operator. Therefore, how to maximize the profit of the free time by using the free time played by the display screen becomes a technical problem to be solved urgently.
Disclosure of Invention
Therefore, the embodiments of the present invention provide a media playing method, a media playing apparatus, and a media playing system to solve the deficiencies in the prior art.
Specifically, in a first aspect, a media playing method provided in an embodiment of the present invention includes: receiving a program playing instruction sent by a server; responding to the program playing instruction to send a third-party media request instruction to the server, so that the server obtains target media information from a third-party media platform; receiving the target media information, and acquiring corresponding target media according to the target media information; and playing the target media according to a preset playing mode.
In the prior art, a display screen often has a period of free time after the display screen plays the media of an advertiser, and the period of free time is a waste of screen resources for a screen operator. The media playing method provided by the embodiment of the invention sends the third-party media request instruction to the server by responding to the program playing instruction so as to obtain the target media information from the third-party media platform by the server, and the playing terminal obtains the target media according to the target media information and plays the target media according to the preset playing form, so that the spare time of the display screen can be reasonably used, and the maximization of profit and profit of the spare time is ensured.
In an embodiment of the present invention, the server obtains the target media information from the third-party media platform, specifically: the server side forwards the third-party media request instruction to a third-party media platform, so that the third-party media platform responds to the third-party media request instruction to push a plurality of pieces of media information; the server receives the media information and screens the media information to obtain target media information; and the server side sends the target media information.
In an embodiment of the present invention, the media playing method further includes: and after the target media are played, sending a playing completion instruction to a target monitoring end related to the target media, so that the target monitoring end responds to the playing completion instruction and records the completion of the playing of the target media.
In an embodiment of the present invention, the media playing method further includes: after the target media are played, sending the playing information of the target media to the server, so that the server stores the playing information of the target media; wherein the playback information includes: the name of the target media, the playing start time of the target media and the playing duration of the target media.
In a second aspect, an embodiment of the present invention provides a media playing apparatus, including: the instruction receiving module is used for receiving a program playing instruction sent by the server; the instruction response module is used for responding to the program playing instruction and sending a third-party media request instruction to the server so that the server can obtain target media information from a third-party media platform; the media acquisition module is used for receiving the target media information and acquiring corresponding target media according to the target media information; and the media playing module is used for playing the target media according to a preset playing mode.
In an embodiment of the present invention, the server obtains the target media information from the third-party media platform by the following steps: the instruction forwarding module is used for forwarding the third-party media request instruction to a third-party media platform so that the third-party media platform responds to the third-party media request instruction to push a plurality of pieces of media information; the information receiving module is used for receiving the plurality of media information and screening the plurality of media information to obtain target media information; and the information sending module is used for sending the target media information.
In a third aspect, a media playing method provided in an embodiment of the present invention includes: sending a program playing instruction; receiving a third-party media request instruction obtained in response to the program playing instruction, and forwarding the third-party media request instruction to a third-party media platform so that the third-party media platform pushes a plurality of pieces of media information in response to the third-party media request instruction; receiving the plurality of media information to obtain target media information; and sending the target media information to play the target media corresponding to the target media information.
In the prior art, a display screen often has a period of free time after the display screen plays the media of an advertiser, and the period of free time is a waste of screen resources for a screen operator. The media playing method provided by the embodiment of the invention receives the third-party media request instruction obtained by responding to the program playing instruction by sending the program playing instruction, and forwards the third-party media request instruction to the third-party media platform, the third-party media platform responds to the third-party media request instruction to push a plurality of pieces of media information, the server receives the plurality of pieces of media information to obtain the target media information, and sends the target media information to play the target media corresponding to the target media information, so that the spare time of the display screen can be reasonably used, and the profit maximization of the spare time is ensured.
In an embodiment of the present invention, the receiving the plurality of media information to obtain the target media information specifically includes: and screening the received media information to obtain the target media information.
In an embodiment of the present invention, the sending the target media information to play the target media corresponding to the target media information specifically includes: and sending the target media information to the playing terminal so that the playing terminal acquires the corresponding target media according to the target media information and plays the target media according to a preset playing mode.
In an embodiment of the present invention, the media playing method further includes: receiving and storing the playing information of the target media sent by the playing terminal; wherein the playback information includes: the name of the target media, the playing start time of the target media and the playing duration of the target media.
In one embodiment of the invention, the media information includes a media bid; the filtering the received media information to obtain the target media information includes: and comparing the media bids in the plurality of media information, and taking the media information corresponding to the highest media bid as the target media information.
In a fourth aspect, an embodiment of the present invention provides a media playing apparatus, including: the instruction sending module is used for sending a program playing instruction; the instruction forwarding module is used for receiving a third-party media playing instruction obtained by responding to the program playing instruction and forwarding the third-party media playing instruction to a third-party media platform so that the third-party media platform responds to the third-party media request instruction to push a plurality of pieces of media information; the information screening module is used for receiving the plurality of media information to obtain target media information; and the information sending module is used for sending the target media information so as to play the target media corresponding to the target media information.
In a fifth aspect, an embodiment of the present invention provides a media playing system, including: the media playing system comprises a display control card and a display screen connected with the display control card, wherein the display control card is used for executing the media playing method in the four items.
In a sixth aspect, an embodiment of the present invention provides a media playing system, including: the system comprises a server, a playing terminal, a third-party media platform and a target monitoring terminal; the playing terminal is used for receiving and responding to a program playing instruction sent by the server and sending a third-party media request instruction to the server; the server is used for: receiving and forwarding the third-party media request instruction to the third-party media platform, so that the third-party media platform responds to the third-party media request instruction to push a plurality of media information to the server; receiving the plurality of media information, screening the plurality of media information to obtain target media information, and sending the target media information to the playing terminal, so that the playing terminal obtains corresponding target media according to the target media information and plays the target media according to a preset playing mode; the playing terminal is further configured to: after the target media are played, sending a playing completion instruction to the target monitoring terminal related to the target media, so that the target monitoring terminal responds to the playing completion instruction and records the completion of the playing of the target media; after the target media is played, sending playing information of the target media to the server, so that the server stores the playing information of the target media, wherein the playing information comprises: the name of the target media, the playing start time of the target media and the playing duration of the target media.
In the prior art, a display screen often has a period of free time after the display screen plays the media of an advertiser, and the period of free time is a waste of screen resources for a screen operator. In the media playing system provided by the embodiment of the invention, the server sends a program playing instruction to the playing terminal, the playing terminal responds to the program playing instruction to send a third-party media request instruction to the third-party media platform through the server, the third-party media platform responds to the third-party media request instruction to push a plurality of media information to the server, the server screens the media information to obtain target media information and sends the target media information to the playing terminal, the playing terminal obtains the target media according to the target media information and plays the target media according to a preset playing form, the vacant time of a display screen can be reasonably used, and the profit maximization of the vacant time is ensured; in addition, the playing terminal sends a playing completion instruction to the target monitoring terminal after the target media is played, so that the advertiser can conveniently confirm that the target media is played completely, the condition that the advertiser is not aware of the completion of the playing of the target media is avoided, and later payment is facilitated; in addition, the playing information is stored to the server side through the playing terminal, so that the benefits of the screen operator can be guaranteed, and the screen operator can conveniently perform comprehensive analysis on the display screen in the later stage.
In one embodiment of the invention, the server comprises a first sub-server and a second sub-server; wherein the first sub-server is configured to: receiving and forwarding the third-party media request instruction to the third-party media platform through the second sub-server, so that the third-party media platform responds to the third-party media request instruction to push the plurality of media information to the second sub-server; the second sub-server is used for: receiving the plurality of media information, screening the plurality of media information to obtain the target media information, sending the target media information to the playing terminal through the first sub-server, so that the playing terminal obtains the corresponding target media according to the target media information, and playing the target media according to the preset playing mode; the first sub-server is further configured to: storing the playing information of the target media.
In a seventh aspect, an embodiment of the present invention provides a media playing system, including a processor and a memory connected to the processor; wherein the memory stores instructions for execution by the processor and the instructions cause the processor to perform operations for a media playback method as in any of the preceding.
In an eighth aspect, an embodiment of the present invention provides a computer-readable medium, where the computer-readable medium stores computer-readable instructions, and the computer-readable instructions include instructions for executing the media playing method according to any one of the foregoing descriptions.
As can be seen from the above, the embodiments of the present invention can achieve one or more of the following advantages: the method comprises the steps that a program playing instruction is sent to a playing terminal through a server, the playing terminal responds to the program playing instruction to send a third-party media request instruction to a third-party media platform through the server, the third-party media platform responds to the third-party media request instruction to push a plurality of media information to the server, the server screens the media information to obtain target media information and sends the target media information to the playing terminal, the playing terminal obtains the target media according to the target media information and plays the target media according to a preset playing form, the spare time of a display screen can be reasonably used, and the profit maximization of the spare time is guaranteed; in addition, the playing terminal sends a playing completion instruction to the target monitoring terminal after the target media is played, so that the advertiser can conveniently confirm that the target media is played completely, the condition that the advertiser is not aware of the completion of the playing of the target media is avoided, and later payment is facilitated; in addition, the playing information is stored to the server side through the playing terminal, so that the benefits of the screen operator can be guaranteed, and the screen operator can conveniently perform comprehensive analysis on the display screen in the later stage.
Other aspects and features of the present invention will become apparent from the following detailed description, which proceeds with reference to the accompanying drawings. It is to be understood, however, that the drawings are designed solely for purposes of illustration and not as a definition of the limits of the invention. It should be further understood that the drawings are not necessarily drawn to scale and that, unless otherwise indicated, they are merely intended to conceptually illustrate the structures and procedures described herein.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description serve to explain the invention and not to limit the invention. In the drawings:
fig. 1 is a schematic structural diagram of a media playing system according to a first embodiment of the present invention;
fig. 2 is another schematic structural diagram of a media playing system according to a first embodiment of the present invention;
fig. 3 is an interaction diagram of a media playing system according to a first embodiment of the present invention;
fig. 4 is a flowchart illustrating a media playing method according to a second embodiment of the present invention;
fig. 5 is a schematic flowchart of a media playing method according to a second embodiment of the present invention;
fig. 6 is a schematic structural diagram of a media playing device according to a third embodiment of the present invention;
fig. 7 is a flowchart illustrating a media playing method according to a fourth embodiment of the invention;
fig. 8 is a schematic flowchart of a media playing method according to a fourth embodiment of the present invention;
fig. 9 is a schematic structural diagram of a media playing device according to a fifth embodiment of the present invention;
fig. 10 is a schematic structural diagram of a media playing system according to a sixth embodiment of the present invention;
fig. 11 is a schematic structural diagram of a media playing system according to a seventh embodiment of the present invention;
fig. 12 is a schematic structural diagram of a computer-readable medium according to an eighth embodiment of the present invention.
[ description of reference ]
10: a media playing system; 11: a server side; 111: a first sub-server; 112: a second sub-server; 12: a playing terminal; 13: a third party media platform; 14: a target monitoring end;
S11-S16: media playing method steps;
20: a media playing device; 21: an instruction receiving module; 22: an instruction response module; 23: a media acquisition module; 24: a media playing module;
S21-S25: media playing method steps;
30: a media playing device; 31: an instruction issuing module; 32: an instruction forwarding module; 33: an information screening module; 34: an information sending module;
40: a media playing system; 41: displaying a control card; 42: a display screen;
50: a media playing system; 51: a processor; 52: memory device
60: a computer readable medium.
Detailed Description
It should be noted that the embodiments and features of the embodiments may be combined with each other in the present document without conflict. The invention will be described in connection with embodiments with reference to the drawings.
In order to make those skilled in the art better understand the technical solution of the present invention, the technical solution in the present embodiment will be clearly and completely described below with reference to the drawings in the present embodiment, and it is obvious that the described embodiment is only a part of the embodiments of the present invention, and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
It should be noted that the terms "first," "second," and the like in the description and claims of the present invention and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the terms so used are interchangeable under appropriate circumstances such that the embodiments described herein are capable of operation in sequences other than those illustrated or described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
It should be noted that the division of the embodiments of the present invention is only for convenience of description and should not be construed as a limitation, and features of various embodiments may be combined and referred to each other without contradiction.
[ first embodiment ] A method for manufacturing a semiconductor device
Referring to fig. 1, a first embodiment of the present invention provides a media playing system. As shown in fig. 1, the media playing system 10 includes, for example: the system comprises a server 11, a play terminal 12, a third-party media platform 13 and a target monitoring terminal 14.
The broadcast terminal 12 is configured to receive and respond to a program broadcast instruction sent by the server 11, and send a third-party media request instruction to the server 11.
The server 11 is configured to receive and forward the third-party media request instruction to the third-party media platform 13, so that the third-party media platform 13 responds to the third-party media request instruction to push a plurality of media information to the server 11. The server 11 is further configured to receive the multiple pieces of media information, filter the multiple pieces of media information to obtain target media information, and send the target media information to the playing terminal 12, so that the playing terminal 12 obtains corresponding target media according to the target media information, and plays the target media according to a preset playing mode.
The playing terminal 12 is further configured to send a playing completion instruction to the target monitoring terminal 14 associated with the target media after the target media is played, so that the target monitoring terminal 14 responds to the playing completion instruction, records that the playing of the target media is completed, and sends playing information of the target media to the server 11 after the playing of the target media is completed, so that the server 11 stores the playing information of the target media, where the playing information includes: the name of the target media, the playing start time of the target media and the playing duration of the target media.
The server 11 is an upper computer with an operating system, for example, a device such as a mobile phone based on an Android platform. The playing terminal 12 is a display control card, which is connected to the display screen and can control the display screen to play media. The third party media platform 13 is a platform that can provide a plurality of third party media, such as a hundredth screen, a sales promotion, etc. The target monitoring end 14 is a third party monitoring end, and each third party media corresponds to one monitoring end, which is implemented on a server, for example. The monitoring end is used for ensuring and recording that the corresponding media is played completely.
Specifically, the mentioned program playing instruction is a playing protocol, which includes information about whether the current playlist contains third-party media and information about controlling the playing mode of the third-party media. The mentioned play modes include, for example, loop insertion play or free time play. Reference to third party media request instructions includes, for example: latitude and longitude of the target display screen, IP address and the quantity of media information needing to be fed back by the third-party media platform. The media information mentioned includes, for example: media links, media sizes, media bids, monitor addresses, and the like. The step of filtering the plurality of media information to obtain the target media information includes, for example, comparing media bids in the plurality of media information, and using the media information with the highest media bid as the target media information. The mentioned preset playing mode is a playing mode of the third party media in the program playing instruction, for example, a circular insertion playing or a free time playing.
Further, as shown in fig. 2, the server 11 includes, for example, a first sub-server 111 and a second sub-server 112. The first sub-server 111 is configured to: the third party media request command is received and forwarded to the third party media platform 13 through the second sub-server 112, so that the third party media platform 13 pushes the plurality of media information to the second sub-server 112 in response to the third party media request command.
The second sub-server 112 is configured to: receiving the plurality of media information, screening the plurality of media information to obtain the target media information, and sending the target media information to the playing terminal 12 via the first sub-server 111, so that the playing terminal 12 obtains the corresponding target media according to the target media information, and plays the target media according to the preset playing mode.
The first sub-server 111 is further configured to: storing the playing information of the target media.
For better understanding of the present embodiment, the following describes the interaction process of the media playing system provided in the present embodiment in detail with reference to fig. 3. Taking the example that the server 11 includes the first sub-server 111 and the second sub-server 112, the functions implemented by both sub-servers can be implemented in the server 11.
As shown in fig. 3, first, the first sub-server 111 generates a program playing instruction, where the program playing instruction includes information about whether the current playlist includes third-party media and information about controlling a playing mode of the third-party media. The first sub server 111 sends the generated program playing instruction to the playing terminal 12. It should be noted that a WS service may be further configured between the first sub-server 111 and the cast terminal 12, and plays a role of bridging and forwarding data.
The broadcast terminal 12 receives the program broadcast instruction, and first analyzes the program broadcast instruction to check whether the current broadcast list includes third-party media, and if so, the broadcast terminal 12 sends a third-party media request instruction to the first sub-server 111. The third party media request instruction mentioned herein includes, for example, latitude and longitude of the display screen body, IP address, and the amount of media information to be fed back. The first sub-server 111 forwards the third party media request instruction to the third party media platforms 13 via the second sub-server 112, and without limiting to one third party media platform 13, the third party media request instruction may be forwarded to a plurality of third party media platforms 13.
After receiving the third-party media request instruction, each third-party media platform 13 analyzes the third-party media request instruction, and randomly pushes media information corresponding to a plurality of media according to the longitude and latitude and the IP address of the display screen body in the third-party media request instruction, wherein the quantity of the pushed media information is the quantity of the media information contained in the third-party media request instruction. Media information mentioned therein includes, for example: media links, media sizes, media bids, monitor addresses, and the like.
After receiving the multiple pieces of media information, the second sub-server 112 filters the multiple pieces of media information, for example, compares the media bids among the multiple pieces of media information, and sends the media information with the highest media bid as the target media information to the playback terminal 12 via the first sub-server 111.
After receiving the target media information, the playing terminal 12 downloads the target media according to the media link in the target media information, and plays the target media according to the set playing mode of the third-party media. Specifically, when the set play mode is the circular insertion play, the play terminal 12 first plays a local media located in the play list when playing the media, then plays a third party media, i.e. the target media, then plays a local media, and sequentially and alternately plays the local media and the target media. It should be noted that, if one local media is played, but the third-party media, that is, the target media, is not acquired yet, the local media continues to be played. When the set play mode is free time play, the play terminal 12 first plays all local media in the play list, and then repeatedly executes the above steps to sequentially acquire the target media for playing until the free time is over.
In addition, after the target media is played, the playing terminal 12 sends a playing completion instruction to the target monitoring terminal 14 corresponding to the target media, and the target monitoring terminal 14 records the playing completion of the target media in response to the playing completion instruction and feeds back a confirmation instruction to the playing terminal 12. In addition, after the target media is played each time, the playing terminal 12 sends the playing information of the target media to the first sub-server 111 for storage, which is used as a backup record, and provides a basis for revenue checking with an operator in a later period, and the later period statistics can be used.
It should be noted that the first sub-server 111 and the second sub-server 112 may belong to the same server or may be different servers. When the two are different servers, the first sub-server 111 is mainly used for sending a program playing instruction, forwarding information and storing information, and the second sub-server 112 is mainly used for screening and obtaining target media information.
In summary, the media playing system provided by the embodiment can reasonably use the free time of the display screen, and ensure maximization of profit and profit of the free time; in addition, the playing terminal sends a playing completion instruction to the target monitoring terminal after the playing of the target media is completed, so that an advertiser can conveniently confirm that the playing of the target media is completed, the condition that the target media is played but the advertiser is not aware of is avoided, and the later-period operator can conveniently check the income; in addition, the playing information is stored to the server side through the playing terminal, the benefits of the screen operator can be guaranteed, the screen operator can perform comprehensive analysis on the display screen in the later period, only a unique instruction is provided from the initiation to the response in the whole interaction process, and the problem inquiry is facilitated.
[ second embodiment ]
Referring to fig. 4, a second embodiment of the present invention provides a media playing method, including steps S11 to S14.
Step S11: receiving a program playing instruction sent by a server;
step S12: responding to the program playing instruction to send a third-party media request instruction to the server, so that the server obtains target media information from a third-party media platform;
step S13: receiving the target media information, and acquiring corresponding target media according to the target media information;
step S14: and playing the target media according to a preset playing mode.
Further, as shown in fig. 5, step S12 includes, for example, step S121: responding to the program playing instruction, and sending a third-party media request instruction to the server, so that the server: forwarding the third-party media request instruction to a third-party media platform so that the third-party media platform pushes a plurality of pieces of media information in response to the third-party media request instruction; receiving the plurality of media information, and screening the plurality of media information to obtain target media information; and sending the target media information. That is, the server side mentioned in step S12 obtains the target media information from the third-party media platform, specifically: the server side forwards the third-party media request instruction to a third-party media platform, so that the third-party media platform responds to the third-party media request instruction to push a plurality of pieces of media information; the server receives the media information and screens the media information to obtain target media information; and the server side sends the target media information.
Further, as shown in fig. 5, the media playing method provided in the embodiment of the present invention further includes step S15.
Step S15: and after the target media are played, sending a playing completion instruction to a target monitoring end related to the target media, so that the target monitoring end responds to the playing completion instruction and records the completion of the playing of the target media.
Further, as shown in fig. 5, the media playing method provided in the embodiment of the present invention further includes step S16.
Step S16: after the target media are played, sending the playing information of the target media to the server, so that the server stores the playing information of the target media; wherein the playback information includes: the name of the target media, the playing start time of the target media and the playing duration of the target media.
Specifically, the program playing instruction mentioned in step S11 is a playing protocol, which includes information such as whether the current playlist contains third-party media and controls the playing mode of the third-party media. The mentioned play modes include, for example, loop insertion play or free time play.
The third-party media request instruction mentioned in step S12 includes, for example: latitude and longitude of the target display screen, IP address and the quantity of media information needing to be fed back by the third-party media platform. The media information mentioned in step S121 includes, for example: media links, media sizes, media bids, monitor addresses, and the like. And the third-party media platform randomly pushes the media information corresponding to the media information quantity according to the longitude and latitude and the IP address of the target display screen by analyzing the third-party media request instruction. The step of filtering the plurality of media information to obtain the target media information includes, for example, comparing media bids in the plurality of media information, and using the media information with the highest media bid as the target media information.
The target media is acquired in step S13, for example, the target media is acquired through the target media link.
The preset play mode mentioned in step S14 is the play mode of the third-party media included in the program play instruction, and includes, for example, loop insertion play or free time play. The circular insertion playing is a third-party media, namely, a target media and a local media are alternately played, specifically, one local media in a current playing list is played first, then the target media is played, then one local media is played, and the local media are played in sequence, wherein if one local media is played, the target media is not obtained, and then the local media are continuously played. The free time playing is that after all local media in the current playing list are played, third-party media are played until the free time is over, and the free time can play a plurality of third-party media.
It should be noted that the media playing method related to this embodiment is described from the perspective of the playing terminal, and specific method steps thereof may refer to the description of the interactive process of the media playing system provided in the first embodiment, and for brevity, no further description is given here.
In summary, the media playing method provided by this embodiment can reasonably use the free time of the display screen, ensure maximization of profit and profit of the free time, store the playing information of the target media to the server to ensure benefits of the screen operator, and facilitate comprehensive analysis of the display screen in the later stage of the screen operator, so as to provide a basis for checking profits in the later stage of the operator, and the whole interaction process has only a unique instruction from initiation to response, thereby facilitating query of problems.
[ third embodiment ]
Referring to fig. 6, a media playing device 20 is provided according to a third embodiment of the present invention. As shown in fig. 6, the media playing device 20 includes, for example, an instruction receiving module 21, an instruction responding module 22, a media acquiring module 23, and a media playing module 24.
The instruction receiving module 21 is configured to receive a program playing instruction sent by a server. The instruction response module 22 is configured to respond to the program playing instruction and send a third-party media request instruction to the server, so that the server obtains target media information from a third-party media platform. The media obtaining module 23 is configured to receive the target media information, and obtain a corresponding target media according to the target media information. The media playing module 24 is configured to play the target media according to a preset playing mode.
Further, the server obtains the target media information from the third-party media platform by the following steps: the instruction forwarding module is used for forwarding the third-party media request instruction to a third-party media platform so that the third-party media platform responds to the third-party media request instruction to push a plurality of pieces of media information; the information receiving module is used for receiving the plurality of media information and screening the plurality of media information to obtain target media information; and the information sending module is used for sending the target media information.
The media playing method implemented by the media playing device 20 in this embodiment is as described in the second embodiment, and optionally, each module and the other operations or functions in the third embodiment are respectively for implementing the method in the second embodiment of the present invention, and the technical effect of the media playing device 20 provided in this embodiment is the same as that of the media playing method in the second embodiment, and therefore, no further description is given here.
[ fourth example ] A
Referring to fig. 7, a fourth embodiment of the present invention provides a media playing method, including steps S21 through S24.
Step S21: sending a program playing instruction;
step S22: receiving third-party media request information obtained in response to the program playing instruction, and forwarding the third-party media request information to a third-party media platform so that the third-party media platform pushes a plurality of pieces of media information in response to the third-party media request instruction;
step S23: receiving the plurality of media information to obtain target media information;
step S24: and sending the target media information to play the target media corresponding to the target media information.
Further, as shown in fig. 8, step S23 includes, for example, step S231: and receiving the plurality of media information, and screening the plurality of media information to obtain the target media information. Specifically, step S23 is to filter the received media information to obtain the target media information. Step S24 includes, for example, step S241: and sending the target media information to the playing terminal so that the playing terminal acquires the corresponding target media according to the target media information and plays the target media according to a preset playing mode.
Further, as shown in fig. 8, the media playing method provided in the embodiment of the present invention further includes, for example, step S25.
Step S25: receiving and storing the playing information of the target media sent by the playing terminal; wherein the playback information includes: the name of the target media, the playing start time of the target media and the playing duration of the target media.
Specifically, the program playing instruction mentioned in step S21 is a playing protocol, which includes information such as whether the current playlist contains third-party media and controls the playing mode of the third-party media. The mentioned play modes include, for example, loop insertion play or free time play. Reference to third party media request instructions includes, for example: latitude and longitude of the target display screen, IP address and the quantity of media information needing to be fed back by the third-party media platform.
The media information mentioned in step S22 includes, for example: media links, media sizes, media bids, monitor addresses, and the like. And the third-party media platform randomly pushes the media information corresponding to the media information quantity according to the longitude and latitude and the IP address of the target display screen by analyzing the third-party media request instruction.
In step S231, the step of filtering the plurality of media information to obtain the target media information includes, for example, comparing media bids in the plurality of media information, and using the media information corresponding to the highest media bid as the target media information.
In step S241, the playing terminal acquires the target media, for example, acquires the target media through the target media link. The mentioned preset playing mode is a playing mode of the third-party media included in the program playing instruction, and includes, for example, loop insertion playing or free time playing. The circular insertion playing is a third-party media, namely, a target media and a local media are alternately played, specifically, one local media in a current playing list is played first, then the target media is played, then one local media is played, and the local media are played in sequence, wherein if one local media is played, the target media is not obtained, and then the local media are continuously played. The free time playing is that after all local media in the current playing list are played, third-party media are played until the free time is over, and the free time can play a plurality of third-party media.
It should be noted that the media playing method related to this embodiment is described from the perspective of the server, and specific method steps thereof may refer to the description of the interaction process of the media playing system provided in the first embodiment, and for brevity, no further description is given here.
In summary, the media playing method provided by this embodiment can reasonably use the free time of the display screen, and ensure maximization of profit and profit of the free time, the playing information of the target media stored by the server can ensure benefits of the screen operator, and is also convenient for the screen operator to perform comprehensive analysis on the display screen in the later stage, so as to provide a basis for checking profit in the later stage of the operator, and the whole interaction process has only a unique instruction from initiation to response, thereby facilitating problem query.
[ fifth embodiment ]
Referring to fig. 9, a fifth embodiment of the present invention provides a media playing device 30. As shown in fig. 9, the media playing device 30 includes, for example, an instruction issuing module 31, an instruction forwarding module 32, an information filtering module 33, and an information issuing module 34.
The instruction issuing module 31 is configured to issue a program playing instruction. The instruction forwarding module 32 is configured to receive a third-party media request instruction obtained in response to the program playing instruction, and forward the third-party media request instruction to a third-party media platform, so that the third-party media platform pushes a plurality of pieces of media information in response to the third-party media request instruction. The information filtering module 33 is configured to receive the plurality of media information to obtain target media information. The information sending module 34 is configured to send the target media information so that the target media corresponding to the target media information is played.
The media playing method implemented by the media playing device 30 of this embodiment is as described in the fourth embodiment, and optionally, each module and the other operations or functions in the fifth embodiment are respectively for implementing the method in the fourth embodiment of the present invention, and the technical effect of the media playing device 30 provided in this embodiment is the same as that of the media playing method in the fourth embodiment, and therefore, no further description is given here.
[ sixth embodiment ]
Referring to fig. 10, a sixth embodiment of the present invention provides a media playing system 40. As shown in fig. 10, the media playing system 40 includes, for example, a display control card 41 and a display screen 42 connected to the display control card 41.
The display control card 41 is used for implementing the media playing method according to the second embodiment, and is not described herein for brevity. The display screen 42 is, for example, an LED display screen, and is connected to the display control card 41 through, for example, a flat cable.
The technical effect of the media playing system 40 provided in this embodiment is the same as that of the media playing method in the second embodiment, and is not described herein again.
[ seventh example ]
Referring to fig. 11, a seventh embodiment of the present invention provides a media playing system 50. As shown in fig. 11, the media playing system 50 includes a processor 51 and a memory 52 connected to the processor 51, wherein the memory 52 stores instructions executed by the processor 51, and the instructions cause the processor 51 to execute operations to perform the media playing method according to the second embodiment and the fourth embodiment. The steps of the media playing method performed by the processor of the media playing system 50 provided in this embodiment are as described in the second embodiment and the fourth embodiment, and the technical effect of the media playing system 50 provided in this embodiment is the same as the technical effect of the media playing method in the second embodiment or the fourth embodiment, and are not repeated herein.
[ eighth embodiment ]
Referring to fig. 12, an eighth embodiment of the present invention provides a computer-readable medium, and the computer-readable medium 60 stores computer-readable instructions, for example, including instructions for executing the media playing method according to the second embodiment and the fourth embodiment. The media playing method executed by the computer readable instructions of the computer readable medium 60 provided in this embodiment is as described in the second embodiment and the fourth embodiment, and the technical effect of the computer readable medium 60 provided in this embodiment is the same as that of the media playing method in the second embodiment or the fourth embodiment, and is not repeated herein.
In the embodiments provided in the present invention, it should be understood that the disclosed system, apparatus and/or method may be implemented in other ways. For example, the above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one logical division, and the actual implementation may have another division, for example, multiple units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on multiple network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
Although the present invention has been described with reference to a preferred embodiment, it should be understood that various changes, substitutions and alterations can be made herein without departing from the spirit and scope of the invention as defined by the appended claims.
Claims (15)
1. A media playing method, comprising:
receiving a program playing instruction sent by a server;
responding to the program playing instruction to send a third-party media request instruction to the server, so that the server obtains target media information from a third-party media platform;
receiving the target media information, and acquiring corresponding target media according to the target media information;
and playing the target media according to a preset playing mode.
2. The media playing method according to claim 1, wherein the server obtains the target media information from a third-party media platform, specifically:
the server side forwards the third-party media request instruction to a third-party media platform, so that the third-party media platform responds to the third-party media request instruction to push a plurality of pieces of media information;
the server receives the media information and screens the media information to obtain target media information;
and the server side sends the target media information.
3. The media playing method according to claim 1, further comprising:
and after the target media are played, sending a playing completion instruction to a target monitoring end related to the target media, so that the target monitoring end responds to the playing completion instruction and records the completion of the playing of the target media.
4. The media playing method according to claim 1, further comprising:
after the target media are played, sending the playing information of the target media to the server, so that the server stores the playing information of the target media; wherein the playback information includes: the name of the target media, the playing start time of the target media and the playing duration of the target media.
5. A media playback apparatus, comprising:
the instruction receiving module is used for receiving a program playing instruction sent by the server;
the instruction response module is used for responding to the program playing instruction and sending a third-party media request instruction to the server so that the server can obtain target media information from a third-party media platform;
the media acquisition module is used for receiving the target media information and acquiring corresponding target media according to the target media information;
and the media playing module is used for playing the target media according to a preset playing mode.
6. The media playing apparatus of claim 5, wherein the server obtains the target media information from a third-party media platform by:
the instruction forwarding module is used for forwarding the third-party media request instruction to a third-party media platform so that the third-party media platform responds to the third-party media request instruction to push a plurality of pieces of media information;
the information receiving module is used for receiving the plurality of media information and screening the plurality of media information to obtain target media information;
and the information sending module is used for sending the target media information.
7. A media playing method, comprising:
sending a program playing instruction;
receiving a third-party media request instruction obtained in response to the program playing instruction, and forwarding the third-party media request instruction to a third-party media platform so that the third-party media platform pushes a plurality of pieces of media information in response to the third-party media request instruction;
receiving the plurality of media information to obtain target media information;
and sending the target media information to play the target media corresponding to the target media information.
8. The media playing method according to claim 7, wherein the receiving the plurality of media information to obtain the target media information specifically comprises:
and screening the received media information to obtain the target media information.
9. The media playing method according to claim 7, wherein the sending the target media information to play the target media corresponding to the target media information specifically comprises:
and sending the target media information to the playing terminal so that the playing terminal acquires the corresponding target media according to the target media information and plays the target media according to a preset playing mode.
10. The media playing method according to claim 9, further comprising:
receiving and storing the playing information of the target media sent by the playing terminal; wherein the playback information includes: the name of the target media, the playing start time of the target media and the playing duration of the target media.
11. The media playing method of claim 8,
the media information includes a media bid;
the filtering the received media information to obtain the target media information includes:
and comparing the media bids in the plurality of media information, and taking the media information corresponding to the highest media bid as the target media information.
12. A media playback apparatus, comprising:
the instruction sending module is used for sending a program playing instruction;
the instruction forwarding module is used for receiving a third-party media request instruction obtained by responding to the program playing instruction and forwarding the third-party media request instruction to a third-party media platform so that the third-party media platform responds to the third-party media request instruction to push a plurality of pieces of media information;
the information screening module is used for receiving the plurality of media information to obtain target media information;
and the information sending module is used for sending the target media information so as to play the target media corresponding to the target media information.
13. A media playback system, comprising: a display control card and a display screen connected with the display control card, wherein the display control card is used for executing the media playing method according to any one of claims 1 to 4.
14. A media playback system, comprising: the system comprises a server, a playing terminal, a third-party media platform and a target monitoring terminal;
the playing terminal is used for receiving and responding to a program playing instruction sent by the server and sending a third-party media request instruction to the server;
the server is used for:
receiving and forwarding the third-party media request instruction to the third-party media platform, so that the third-party media platform responds to the third-party media request instruction to push a plurality of media information to the server;
receiving the plurality of media information, screening the plurality of media information to obtain target media information, and sending the target media information to the playing terminal, so that the playing terminal obtains corresponding target media according to the target media information and plays the target media according to a preset playing mode; the playing terminal is further configured to:
after the target media are played, sending a playing completion instruction to the target monitoring terminal related to the target media, so that the target monitoring terminal responds to the playing completion instruction and records the completion of the playing of the target media;
after the target media is played, sending playing information of the target media to the server, so that the server stores the playing information of the target media, wherein the playing information comprises: the name of the target media, the playing start time of the target media and the playing duration of the target media.
15. The media playing system of claim 14, wherein the server comprises a first sub-server and a second sub-server;
wherein the first sub-server is configured to: receiving and forwarding the third-party media request instruction to the third-party media platform through the second sub-server, so that the third-party media platform responds to the third-party media request instruction to push the plurality of media information to the second sub-server;
the second sub-server is used for: receiving the plurality of media information, screening the plurality of media information to obtain the target media information, sending the target media information to the playing terminal through the first sub-server, so that the playing terminal obtains the corresponding target media according to the target media information, and playing the target media according to the preset playing mode;
the first sub-server is further configured to: storing the playing information of the target media.
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| CN201910910671.4A CN112565900A (en) | 2019-09-25 | 2019-09-25 | Media playing method, device and system |
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| CN201910910671.4A CN112565900A (en) | 2019-09-25 | 2019-09-25 | Media playing method, device and system |
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Application publication date: 20210326 |