CN112559876A

CN112559876A - Method, device and equipment for displaying map search result and storage medium

Info

Publication number: CN112559876A
Application number: CN202011536152.5A
Authority: CN
Inventors: 宣皓琳; 董腾飞
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2020-12-22
Filing date: 2020-12-22
Publication date: 2021-03-26
Anticipated expiration: 2040-12-22
Also published as: CN112559876B

Abstract

The application discloses a method, a device, equipment and a storage medium for displaying map search results, and relates to an intelligent search technology and a big data technology in the technical field of computers. The specific implementation scheme is as follows: acquiring a search target and a search result list corresponding to the search target, wherein the search result list comprises one or more target interest points; determining a content service corresponding to a target interest point according to a mapping relation between a plurality of preset interest points and the content service, wherein the content service is service information provided by the interest points; and sending the search result list and the content service corresponding to the target interest point to a client terminal for displaying. Therefore, the map search result display method and device improve richness of map search result display. The application also discloses a display device, equipment and a storage medium of the map search result.

Description

Method, device and equipment for displaying map search result and storage medium

Technical Field

The present application relates to an intelligent search technology and a big data technology in the field of computer technologies, and in particular, to a method, an apparatus, a device, and a storage medium for displaying a map search result.

Background

The electronic map on the terminal equipment can provide services such as positioning, route planning and navigation for people going out at any time, and provides convenience for people going out.

The electronic map is provided with a plurality of points of Interest (POI). When the electronic map is used, a user can inquire one or more interest points related to keywords by inputting the keywords. In order to provide more accurate and humanized map search service for users, the inquired position information of a plurality of interest points is ranked from large to small according to the relevance and is displayed on an interface of the terminal equipment.

However, map search results are generally limited to the presentation of location information of points of interest on an electronic map, and the richness of the map search results still needs to be improved.

Disclosure of Invention

The application provides a map search result display method, device, equipment and storage medium.

According to a first aspect of the present application, a method for presenting a map search result is provided, including:

acquiring a search target and a search result list corresponding to the search target, wherein the search result list comprises one or more target interest points;

determining a content service corresponding to the target interest point according to a mapping relation between a plurality of preset interest points and the content service, wherein the content service is service information provided by the interest points;

and sending the search result list and the content service corresponding to the target interest point to a client terminal for displaying.

According to a second aspect of the present application, a method for presenting a map search result is provided, including:

receiving a search result list which is sent by a server and corresponds to a search target and content services which correspond to target interest points in the search result list, wherein the search result list comprises one or more target interest points, and the content services provide service information for the interest points;

and displaying the search result list and the content service corresponding to the target interest point.

According to a third aspect of the present application, there is provided a presentation apparatus for map search results, comprising:

the device comprises an acquisition unit, a search unit and a search unit, wherein the acquisition unit is used for acquiring a search target and a search result list corresponding to the search target, and the search result list comprises one or more target interest points;

the determining unit is used for determining the content service corresponding to the target interest point according to the preset mapping relation between the interest points and the content service, and the content service provides service information for the interest points;

and the sending unit is used for sending the search result list and the content service corresponding to the target interest point to a client terminal for displaying.

According to a fourth aspect of the present application, there is provided a presentation apparatus for map search results, comprising:

the system comprises a receiving unit, a searching unit and a searching unit, wherein the receiving unit is used for receiving a searching result list which is sent by a server and corresponds to a searching target and a content service which corresponds to a target interest point in the searching result list, the searching result list comprises one or more target interest points, and the content service is service information provided for the interest points;

and the display unit is used for displaying the search result list and the content service corresponding to the target interest point.

According to a fifth aspect of the present application, there is provided an electronic device comprising:

at least one processor; and

a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,

the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of the first aspect or the second aspect.

According to a sixth aspect of the present application, there is provided a non-transitory computer readable storage medium having stored thereon computer instructions for causing the computer to perform the method of the first or second aspect.

According to a seventh aspect of the present application, there is provided a computer program product comprising: a computer program, stored in a readable storage medium, from which at least one processor of an electronic device can read the computer program, execution of the computer program by the at least one processor causing the electronic device to perform the method of the first aspect or the second aspect.

It should be understood that the statements in this section do not necessarily identify key or critical features of the embodiments of the present application, nor do they limit the scope of the present application. Other features of the present application will become apparent from the following description.

Drawings

The drawings are included to provide a better understanding of the present solution and are not intended to limit the present application. Wherein:

FIG. 1 is a diagram of a terminal interface example of an electronic map;

FIG. 2 is an exemplary diagram of an application scenario in which embodiments of the present application may be implemented;

FIG. 3 is a schematic diagram according to an embodiment of the present application;

FIG. 4 is a schematic illustration according to yet another embodiment of the present application;

FIG. 5 is a schematic diagram according to yet another embodiment of the present application;

FIG. 6 is a second exemplary terminal interface of an electronic map;

FIG. 7 is a schematic diagram according to yet another embodiment of the present application;

FIG. 8 is a third exemplary view of a terminal interface of an electronic map;

FIG. 9 is a fourth exemplary terminal interface of an electronic map;

FIG. 10 is a schematic illustration in accordance with yet another embodiment of the present application;

FIG. 11 is a schematic illustration in accordance with yet another embodiment of the present application;

FIG. 12 is a schematic illustration in accordance with yet another embodiment of the present application;

FIG. 13 is a schematic illustration in accordance with yet another embodiment of the present application;

fig. 14 is a block diagram of an electronic device for implementing a map search result presentation method according to an embodiment of the present application.

Detailed Description

The following description of the exemplary embodiments of the present application, taken in conjunction with the accompanying drawings, includes various details of the embodiments of the application for the understanding of the same, which are to be considered exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the present application. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.

The map data of the electronic map includes road Information, Point of interest (POI) Information, and the like. The interest points can be understood as information points on an electronic map, the electronic map usually includes various types of interest points such as a shopping mall, a hospital, a school, a residential quarter, and the like, and the interest point information includes, for example, names, categories, addresses, longitude and latitude coordinates, and the like of the interest points.

When the map is searched, a user inputs keywords into a search bar of the electronic map, the electronic map searches one or more interest points related to the keywords from massive interest point information and feeds the interest points back to the user, and the user selects a destination from the interest points.

After searching out one or more interest points related to the keywords, the electronic map generally sorts the one or more interest points according to the sequence of the relevance degree from large to small with respect to the keywords, and feeds back the names, categories, addresses, distances from the current position of the user and other related interest points to the user.

Fig. 1 is a first exemplary terminal interface of an electronic map. As shown in fig. 1, when a user enters a keyword in a search box, a plurality of search results appear: search result 1, search result 2, search result 3, … …. Wherein each search result is a point of interest.

As shown in FIG. 1, the category, address, and distance from the user's current location of each search result is displayed below the search result. For example, the category of search result 1 is a mall and the distance is 1, the category of search result 2 is a house and the distance is 2, the category of search result 3 is an office building and the distance is 3, and the addresses of search result 1, search result 2, and search result 3 may be represented as XX zone XX way XX number. Below search result 1, in addition to the category and address of search result 1, there are displayed a south gate and a north gate of search result 1, which have points of interest in separate geographical locations on the electronic map, so that the south gate and the north gate of search result 1 belong to other points of interest related to search result 1.

When the map search result is presented, the user is presented with location information limited to the interest point, such as the above category, address, distance, and other interest points related to the interest point, and therefore, the richness of the map search result still needs to be improved.

The application provides a method, a device, equipment and a storage medium for displaying map search results, which are applied to the intelligent search technology and the big data technology in the technical field of computers.

Fig. 2 is a diagram of an example of an application scenario in which an embodiment of the present application may be implemented. As shown in fig. 2, the application scenario includes a client terminal 201 and a server 202. The client terminal 201 and the server 202 communicate with each other via a network, for example. The client terminal 201 is used for receiving input content of a user in the search box and sending the input content to the server 202, the server 202 searches interest points in map data of the electronic map according to the received input content, and sends one or more searched interest points to the client terminal 201 for display.

The client terminal 201 may be a Personal Digital Assistant (PDA) device, a handheld device (e.g., a smart phone or a tablet computer) with a wireless communication function, a computing device (e.g., a Personal Computer (PC)), an in-vehicle device, a wearable device (e.g., a smart watch or a smart band), a smart home device (e.g., a smart display device), and the like, and the smart phone is taken as an example in fig. 1. The server 102 may be a centralized server, a distributed server, or a cloud server.

Fig. 3 is a schematic diagram according to an embodiment of the present application, in which an execution subject of the method for presenting a map search result is a server. As shown in fig. 3, the method includes:

s301, a search target and a search result list corresponding to the search target are obtained, wherein the search result list comprises one or more target interest points.

The search target includes, for example, data in various formats such as text, pictures, and/or voice input by the user at the client terminal. For example, the user may type or speak a keyword or a keyword into the search box, or the user may add an image or a video with the keyword or the keyword into the search box.

The target interest point refers to an interest point related to a search target obtained by searching when a map search is performed based on the search target, in other words, the target interest point refers to a key point matched with the search target obtained by searching when the map search is performed based on the search target.

In one example, a client terminal sends a search target input by a user to a server. The server stores map data of the electronic map, after receiving a search target sent by the client terminal, one or more target interest points related to the search target are searched in the map data of the electronic map, and a search result list corresponding to the search target is obtained by combining the searched one or more target interest points related to the search target.

Furthermore, after a plurality of target interest points related to the search target are searched in the map data of the electronic map, the plurality of target interest points can be sequenced according to the sequence of the correlation degree between the search target and the target interest points from high to low, and a search result list is formed by the sequenced target interest points, so that the client terminal can display the plurality of target interest points according to the sequence of the correlation degree between the search target and the target interest points from high to low, and the accuracy of map result display is improved.

The relevance between the search target and the target interest point is used for representing the relevance or matching degree between the search target and the target interest point, and the higher the relevance is, the higher the relevance or matching degree between the search target and the target interest point is.

In another example, the server may also directly obtain the search target and the search result list corresponding to the search target. For example, the server may receive a search target and a search result list corresponding to the search target sent by another device (e.g., a client terminal or another server), that is, the generation of the search result list may be completed on the other device.

S302, determining the content service corresponding to the target interest point according to the preset mapping relation between the interest points and the content service.

Wherein, the content service is service information provided by the interest points. For example, the service information provided by the interest point may be an introduction to the interest point, so that the user can have a rough idea about the interest point based on the content service corresponding to the interest point. For another example, the service information provided by the point of interest may be various services provided by the point of interest to the user, such as a parking service, a meal ordering service, a car renting service, a registration service, and the like.

The server is pre-configured with a mapping relation between a plurality of interest points and the content service. In the mapping relationship between multiple points of interest and content services, one point of interest may correspond to one or more content services, different points of interest may provide different content services, and the content services of different points of interest may be the same or partially overlap. It should be noted that, the number of the interest points in the electronic map is huge, and due to the limitation of the interest point acquisition capability and the data processing capability and the influence of the faster update speed of the interest points, some interest points may not have corresponding content services.

For example, search result 1 in FIG. 1 may not have a content service, but may correspond to one or more of a parking service, a meal ordering service, and the like. When the search result 1 provides parking service, the south of the search result 1 provides the same parking service as the search result 1 as another point of interest.

In one example, the mapping relationship between the plurality of interest points and the content service may be understood as a connection relationship between a parent node and a child node. The interest points are father nodes, the content services are child nodes, one father node may have no child nodes or one or more child nodes, and different father nodes may have the same child nodes.

In another example, the mapping relationship of the plurality of points of interest to the content service may be understood as an inclusion relationship. One point of interest may not contain a content service, or may include one or more content services, and content services contained in different points of interest may overlap.

Specifically, after the search result list is obtained, the content service corresponding to all or part of the target interest points in the search result list can be determined according to the mapping relationship between the plurality of interest points and the content service.

In one example, specific service information is stored in the mapping relationship between the plurality of interest points and the content service. Therefore, in the process of determining the content service corresponding to all or part of the target interest points in the search result list according to the mapping relationship between the interest points and the content service, the content service corresponding to the target interest points can be directly inquired and obtained in the mapping relationship between the interest points and the content service.

In another example, the mapping relationship between the plurality of interest points and the content service stores the storage address of the content service. Therefore, in the process of determining the content service corresponding to all or part of the target interest points in the search result list according to the mapping relationship between the interest points and the content service, the storage address of the content service corresponding to the target interest points can be obtained through query, and then the content service corresponding to the target interest points can be obtained from the storage address of the content service corresponding to the target interest points.

And S303, sending the search result list and the content service corresponding to the target interest point to the client terminal for displaying.

Specifically, when the server obtains the search result list and the content services corresponding to all or part of the target interest points in the search result list, the server returns the search result list and the content services corresponding to the target interest points to the client terminal. And the client terminal displays the target interest point in the search result list and the content service corresponding to the target interest point on the map search page.

In one example, the server establishes a mapping relationship between the target interest point and the content service, and sends the search result list and the mapping relationship between the target interest point and the content service to the client, so that the client can distinguish the content services corresponding to different target interest points.

In another example, the server adds the content service corresponding to the target interest point to the search result list, and establishes a mapping relationship between the target interest point and the content service in the search result list, so as to obtain an updated search result list. And the server sends the updated search result list to the client so that the client terminal can distinguish content services corresponding to different target interest points.

In this embodiment, during map search, a search result list corresponding to a search target is obtained, content services corresponding to all or part of target interest points in the search result list are determined according to a mapping relationship between a plurality of interest points and the content services, and the search result list and the content services corresponding to the target interest points are sent to a client terminal for display. Therefore, the result richness of the map search is effectively improved, and the user can know the position information of the interest point related to the search text input by the user and the service information provided by the interest point according to the displayed map search result.

Fig. 4 is a schematic diagram according to another embodiment of the present application, in which an execution subject of the method for presenting a map search result is a server. As shown in fig. 4, the method includes:

s401, a search target and a search result list corresponding to the search target are obtained, wherein the search result list comprises one or more target interest points.

The implementation process of S401 may refer to the foregoing embodiments, and is not described again.

S402, determining the correlation degree of the search target and the target interest point.

In one example, in the process of generating the search result list, the target interest points are selected according to the relevance between the search target and the interest points in the electronic map, so that the relevance between the search target and each target interest point can be obtained in the process of generating the search result list.

In another example, after the search result list is generated, in order to improve the accuracy of the relevance, the relevance between the search target and each target interest point may be re-determined.

When determining the relevance between the search target and each target interest point, one possible implementation manner is as follows: determining a text matching relation between text (such as keywords, keywords or sentences) contained in a search target and one or more items of information such as names, addresses, types and feature labels of target interest points; determining the position relation between the geographical position of the user positioned on the client terminal and the target interest point; and determining a characteristic matching relation between the target interest point and the historical behavior preference characteristics of the user on the client terminal. And determining the correlation degree of the search target and the target interest point according to the determined text matching relationship, the position relationship and the feature matching relationship so as to improve the accuracy of the correlation degree.

The types of the target interest points include businesses, residences, office buildings, scenic spots, restaurants and the like, and the feature labels of the target interest points are high in score, vigorous in people, long in queuing time and the like for the users.

The text matching relationship includes, for example, exact match, exact inclusion, synonymous inclusion, core inclusion, and the like, the exact match includes, for example, that the text included in the search target is identical to the name of the target interest point, the exact inclusion includes, for example, the text in the search target, the synonymous inclusion includes, for example, the meaning of the feature tag of the target interest point includes the meaning of the text in the search target, and the core inclusion includes, for example, the meaning of the feature tag of the target interest point includes the partial meaning of the text in the search target.

Wherein the geographical location of the user located on the client terminal is for example the geographical location where the user is located, or a geographical location selected by the user, such as a city selected by the user. A historical behavior preference characteristic of the user such as a behavior preference of the user who frequently searches scenic spots.

When determining the correlation degree of the search target and the target interest point according to the determined text matching relationship, the position relationship and the feature matching relationship: for example, determining the text matching relationship between the search target and the target interest point as the correlation degree between the search target and the target interest point; for another example, the relevance between the search target and the target interest point may be determined by combining the text matching relationship and the location relationship, or combining the text matching relationship, the location relationship, and the feature matching relationship.

When determining the relevance of the search target and the target interest point by combining the text matching relationship, the position relationship and the feature matching relationship, one way is, for example: corresponding numerical values are set for the text matching relationship, the position relationship and the feature matching relationship in different degrees in advance, and the numerical value of the text matching relationship, the numerical value of the position relationship and the numerical value of the feature matching relationship corresponding to the target interest point are subjected to weighted summation to obtain the correlation degree between the search target and the target interest point. Another way is for example: and expressing the relevance between the target and the target interest point as a triple composed of a text matching relation between the search target and the target interest point, a position relation between the geographic position of the user and the target interest point and a feature matching relation between the target interest point and the historical behavior preference feature of the user.

S403, if the correlation degree between the search target and the target interest point meets the preset condition, determining the content service corresponding to the target interest point according to the mapping relation between the interest points and the content service.

Specifically, after the relevancy between the search target and the target interest point is determined, whether the relevancy between the search target and the target interest point meets a preset condition or not is determined for each target interest point in the search result list, if yes, the content service corresponding to the target interest point is obtained according to the mapping relationship between the interest points and the content service, and otherwise, the content service corresponding to the target interest point is not obtained.

Therefore, the target interest points of the content service to be displayed are conditionally determined from the search result list, but the content services corresponding to all the target interest points in the search result list are not displayed, so that the situation that the number of the target interest points displayed on one page by the client terminal is very limited due to too many target interest points of the content service to be displayed can be avoided, and the situation that the communication efficiency between the server and the client terminal is low and the map search performance on the client terminal is influenced due to too much data of the content service corresponding to all the target interest points added to the search result list can be avoided.

In one example, the preset condition includes that the degree of correlation reaches a preset degree of correlation. A plurality of correlation degrees may be preset, with different correlation degrees corresponding to different correlation ranges. And comparing the correlation degree of the search target and the target interest point with the correlation degree ranges corresponding to different correlation degrees, determining whether the correlation degree of the search target and the target interest point reaches a specified correlation degree in a plurality of correlation degrees, and if so, determining that the correlation degree of the search target and the target interest point meets a preset condition.

For example, three correlation degrees are set in advance: high correlation, medium correlation and weak correlation, and if the correlation degree of the search target and the target interest point reaches high correlation, determining that the correlation degree of the search target and the target interest point meets a preset condition.

In another example, if the relevancy of the search target and the target interest point is a multi-tuple, such as a triple composed of a text matching relationship between the search target and the target interest point, a location relationship between the geographic location of the user and the target interest point, and a feature matching relationship between the target interest point and the historical behavior preference feature of the user, the preset condition may also be that each element in the relevancy of the search target and the target interest point reaches a corresponding relevancy degree, such as that the text matching relationship between the search target and the target interest point reaches an exact inclusion, that the target interest point is located within a preset range of the geographic location of the user, and the like.

S404, sending the search result list and the content service corresponding to the target interest point to the client terminal for displaying.

Specifically, after obtaining the content service corresponding to the target interest point whose correlation degree satisfies the preset condition, the server returns the search result list and the content service corresponding to the target interest point to the client terminal. And the client terminal displays the target interest point in the search result list and the content service corresponding to the target interest point on the map search page.

In this embodiment, according to the mapping relationship between the multiple interest points and the content service, the content service corresponding to the target interest point whose correlation degree satisfies the preset condition in the search result list is determined, and the search result list and the content service corresponding to the target interest point are sent to the client terminal for display. Therefore, after the map search obtains the search result list of the search target, the content service display is performed on all the interest points in the search result list or the content service display is performed on a fixed number of target interest points in the search result list, but the interest points are conditionally screened from the search result list to perform the target content service display, so that the reasonability and flexibility of the interest points displaying the content service are effectively improved, and the richness, reasonability and flexibility of the map search result display are further improved.

The preset condition may also be that the correlation degree is greater than a preset correlation degree threshold, and fig. 5 is a schematic diagram according to another embodiment of the present application, in which an execution subject of the method for presenting a map search result is a server. As shown in fig. 5, the method includes:

s501, a search target and a search result list corresponding to the search target are obtained, wherein the search result list comprises one or more target interest points.

And S502, determining the correlation degree of the search target and the target interest point.

The implementation processes of S501 and S502 may refer to the foregoing embodiments, and are not described again.

S503, if the correlation degree between the search target and the target interest point is greater than the correlation degree threshold value, determining the content service corresponding to the target interest point according to the mapping relation between the interest points and the content service.

Specifically, a correlation threshold may be set in advance. And comparing the correlation degree of the search target and the target interest point with a correlation degree threshold value aiming at each target interest point in the search result list, if the correlation degree of the search target and the target interest point is greater than the correlation degree threshold value, determining the content service corresponding to the target interest point according to the mapping relation between the interest points and the content service, otherwise, determining the content service corresponding to the target interest point. Therefore, the target interest points with high relevance with the search target are selected from the target interest points, and the client terminal displays the content services corresponding to the selected target interest points instead of displaying the content services corresponding to all the target interest points.

Further, when judging whether the correlation degree between the search target and each target interest point in the search result list is greater than the correlation degree threshold, the target interest points in the search result list may be sorted according to the correlation degree between the search target and the target interest points from large to small. And sequentially acquiring target interest points in the sorted search result list, and comparing the correlation between the search target and the acquired target interest points with a correlation threshold. And if the correlation between the search target and the obtained target interest point is greater than the correlation threshold, determining the content service corresponding to the target interest point, and obtaining the next target interest point until the correlation between the search target and the obtained target interest point is less than or equal to the correlation threshold.

S504, the search result list and the content service corresponding to the target interest point are sent to the client terminal to be displayed.

The implementation process of S504 may refer to the foregoing embodiments, and is not described again.

In this embodiment, according to the mapping relationship between the multiple interest points and the content service, the content service corresponding to the target interest point whose relevance is greater than the relevance threshold in the search result list is determined, and the search result list and the content service corresponding to the target interest point are sent to the client terminal for display. Therefore, after the map search obtains the search result list of the search target, the content service display is not performed on all target interest points in the search result list or the content service display is performed on a fixed number of target interest points in the search result list, but the target content service display is performed on the target interest points with higher relevance with the search target in the search result list, so that the reasonability and flexibility of the interest points of the content service display are improved, and the richness, reasonability and flexibility of the map search result display are improved.

As an example, fig. 6 is a second terminal interface example of an electronic map, and there are two terminal interface diagrams of the electronic map in fig. 6. As shown in the interface diagram on the left side, when the search target is "xxx", the map search interface displays a plurality of search results such as search result 1, search result 2, and search result 3, and additionally displays content service 1 corresponding to search result 1 and content service 2 corresponding to search result 2 because the relevance between search result 1 and search result 2 and the search target is high. As shown in the interface diagram on the right, when the search target is "xxxx", the map search interface displays a plurality of search results such as search result 1, search result 2, and search result 3, and the relevance of search result 2 to the search target may decrease due to a change in the search target, and therefore only content service 1 corresponding to search result 1 having a high relevance to the search result is displayed. Therefore, as can be seen from fig. 6, under the influence of the correlation between the search result and the search target, the number of the interest points showing the content services may change, instead of fixedly showing the content services corresponding to 1 or other number of interest points, or showing the content services corresponding to all the interest points, so that the flexibility is high, and the user generally only needs to know the content services of the interest points with higher correlation, thereby meeting the user requirements.

Fig. 7 is a schematic diagram according to another embodiment of the present application, in which an execution subject of the method for presenting a map search result is a server. As shown in fig. 7, the method includes:

s701, a search target and a search result list corresponding to the search target are obtained, wherein the search result list comprises one or more target interest points.

The implementation process of S701 may refer to the foregoing embodiments, and is not described again.

S702, determining the interest point type corresponding to the target interest point.

The types of points of interest include, for example, shopping malls, residences, office buildings, restaurants, scenic spots, hospitals, gas stations, and the like. The interest point types corresponding to different interest points are preset in the electronic map. Therefore, for each target interest point in the search result list, the server may obtain the interest point type corresponding to the target interest point from the map data of the electronic map.

S703, according to the interest point type corresponding to the target interest point, determining the correlation threshold corresponding to the target interest point in the mapping relation between the multiple interest point types and the multiple correlation thresholds.

The relevance threshold values corresponding to multiple interest point types are preset, the relevance threshold values corresponding to different interest point types can be different, and the mapping relation between the multiple interest point types and the multiple relevance threshold values is obtained. When setting the corresponding relevance threshold for the interest point type, the degree of dependence on whether the interest point of the interest point type shows the content service or not and/or the degree of interest of the user in the content service of the interest points of different interest point types can be considered to set, so as to improve the rationality of the relevance threshold.

For example, the shopping mall type interest point has a high degree of dependence on the content service, and it is more necessary to fully present the service that can be provided by the user to the user, and the user has a higher degree of interest in the service provided by the shopping mall type interest point, and fully presenting the content service corresponding to the shopping mall type interest point can also bring greater convenience to the user. Thus, a lower relevance threshold may be set for a mall.

For another example, the service provided by the gas station and the house is less, the dependence on whether to present the content service is lower, and the user can basically know the service provided by the gas station and the house. Therefore, a higher correlation threshold can be set for gas stations, homes.

Specifically, for each target interest point in the search result list, after the interest point type corresponding to the target interest point is determined, the relevance threshold corresponding to the target interest point is determined in the mapping relationship between the multiple interest point types and the multiple relevance thresholds.

S704, determining the correlation degree of the search target and the target interest point.

The implementation process of S704 may refer to the foregoing embodiments, and is not described again.

S705, if the correlation degree between the search target and the target interest point is larger than or equal to the correlation degree threshold corresponding to the target interest point, determining the content service corresponding to the acquired target interest point according to the mapping relation between the interest points and the content service.

Specifically, for each target interest point in the search result list, the relevance between the search target and the target interest point is compared with the relevance threshold corresponding to the target interest point, if the relevance between the search target and the target interest point is greater than the relevance threshold corresponding to the target interest point, the content service corresponding to the target interest point is determined according to the mapping relationship between the interest points and the content service, otherwise, the content service corresponding to the target interest point is not required to be determined.

And S706, sending the search result list and the content service corresponding to the target interest point to the client terminal for displaying.

In this embodiment, different relevance thresholds are set for different interest point types. And aiming at each target interest point in the search result list, if the correlation degree between the search target and the target interest point is greater than the correlation degree threshold value corresponding to the type of the interest point to which the target interest point belongs, determining the content service corresponding to the target interest point according to the mapping relation between the interest points and the content service, and sending the search result list and the content service corresponding to the target interest point to the client terminal for displaying. Therefore, after the search result list of the search target is obtained through map search, the content service display is not performed on all target interest points in the search result list or the content service display is performed on a fixed number of target interest points in the search result list, but the interest points displaying the content service are determined according to the interest point types of the interest points and the correlation degree of the search target and the interest points, so that the reasonability and flexibility of the interest points displaying the content service are improved, and the richness, the reasonability and the flexibility of the map search result display are improved.

As an example, fig. 8 is a third exemplary terminal interface of the electronic map. As shown in fig. 8, when the search target of the user is "xxx restaurant", the search results in a plurality of search results of restaurant a, restaurant B, restaurant C, and the like. When the relevance threshold is set, the relevance threshold is set for the restaurant, considering that the restaurant needs to show the content service of the restaurant, and the restaurant is provided with the content service, so that great convenience can be brought to the user. Therefore, as can be seen from fig. 8, the interest point types of restaurant a, restaurant B, and restaurant C are all restaurants, and the content service of restaurant a, the content service of restaurant B, and the content service of restaurant C are all presented in the presentation of the map search result because the relevance threshold of restaurants is low.

Based on any of the foregoing method embodiments, in a possible implementation manner, the content service includes a dynamic content service, where the dynamic content service provides dynamically updated service information for the point of interest, in other words, the dynamic content service provides time-efficient service information for the point of interest.

Further, the dynamic content service includes one or more of:

1. audio and video of the interest point, such as landscape images and/or landscape videos inside and around the interest point, building images of the interest point, wherein the building images are such as entrance images and floor images of a building. 2. User reviews of the points of interest, such as user scores and/or user reviews of the points of interest. 3. A product service of a point of interest, wherein the product service includes one or more of: product recommendation, product ordering, product promotion. For example, taking a point of interest as a restaurant for example, the restaurant may provide dynamically updated recommended dishes, online available dishes, and dish coupons. As another example, taking a point of interest as a theater as an example, the theater may provide a dynamically updated recommended movie, a movie available for online ticketing, and a theater coupon.

Based on any of the foregoing method embodiments, in a possible implementation manner, the content service includes a static content service, where the static content service is service information provided by the point of interest and whose content is not changed.

Further, the static content service includes one or more of:

1. service identification of the service provided by the point of interest, for example, a service name, a service icon;

2. a unified portal for point of interest services, such as a unified restaurant-provided ordering service portal, a unified movie theater-provided ticketing service portal, and a mall-provided parking service portal.

Based on any of the foregoing method embodiments, in a possible implementation manner, the content service corresponding to the target interest point may include a dynamic content service and/or a static content service, so as to improve diversity of content services displayed in the map search result.

Further, when the server determines the content service corresponding to the target interest point according to the mapping relationship between the plurality of interest points and the content service, if the content service corresponding to the target interest point is determined to be the dynamic content service, the content service with the update time closest to the current time is acquired from the content service corresponding to the target interest point in view of the timeliness and the dynamic update characteristics of the dynamic content service, so that the latest and effective dynamic content service of the target interest point is displayed for the user in the map search result. For example, the user is presented with the latest landscape image of the target point of interest, the user comment.

Wherein, for example, whether the content service corresponding to the target interest point is a dynamic content service can be determined by whether the content service corresponding to the target interest point has a dynamic content service identifier.

Further, when determining the content service corresponding to the target interest point according to the mapping relationship between the multiple interest points and the content service, if it is determined that the content service corresponding to the target interest point is a static content service, acquiring a service identifier of the content service corresponding to the interest point from the content service corresponding to the target interest point, wherein the service identifier of the content service includes one or more of the following items: the service icon of the content service and the service name of the content service are displayed, so that the service identification of the content service of the target interest point is displayed for the user in the map result, and the content service is clear at a glance.

If the content service of the target interest point is the uniform entrance of the content service provided by the target interest point, the entrance address of the content service corresponding to the interest point can be obtained, wherein the entrance address is usually a webpage link, so that the uniform entrance of the content service is displayed for the user in the map result, and the user can conveniently access the webpage where the content service is located.

As an example, fig. 9 is a fourth example of a terminal interface of an electronic map. As shown in fig. 9, when the search target of the user is "xxxxx", the search results in a plurality of search results, such as restaurant a, mall D, and house D, where the content service of restaurant a is a dynamic content service such as a video and a menu, and the content service of mall D is a static content service such as a floor guide, parking, facility, and movie.

As shown in fig. 9, a floor navigation icon, a parking icon, a facility icon, and a movie icon are respectively presented in the content service of the D-mall. Alternatively, each icon in the content service of mall D may also link to a corresponding functional portal, for example: the floor navigation icon is linked with a floor navigation service entrance, and after clicking the floor navigation icon, a user can switch to a floor navigation page to know the shop distribution of each floor in a shopping mall; the parking icon is linked with the parking service entrance, and after clicking the parking icon, a user can switch to a parking service page to know the position of the parking lot and the position of the vehicle in the parking lot; the facility icon is linked with the facility service entrance, and after clicking the facility service entrance, the user can switch to a facility service page to know facilities provided by a shopping mall, such as massage facilities, shared charging facilities, an elevator car and the like; the movie icon is linked with a movie ticket purchasing or previewing entrance, and after clicking the movie icon, a user can switch to a cinema page to know a recently shown movie or purchase tickets and the like.

Based on any one of the foregoing method embodiments, fig. 10 is a schematic diagram according to another embodiment of the present application, in which an execution subject of the method for presenting a map search result is a server. As shown in fig. 10, the method includes:

s1001, a search target and a search result list corresponding to the search target are obtained, wherein the search result list comprises one or more target interest points.

S1002, determining a content service corresponding to the target interest point according to a mapping relation between a plurality of preset interest points and the content service, wherein the content service provides service information for the interest points.

The implementation processes of S1001 and S1002 may refer to the foregoing embodiments, and are not described again.

S1003, determining the page link corresponding to the content service corresponding to the target interest point according to the preset mapping relation between the content services and the page links.

The method comprises the steps of presetting terminal pages corresponding to each content service aiming at the content service corresponding to each interest point, establishing a mapping relation between the content service and page links of the terminal pages, and obtaining the mapping relation between a plurality of content services and the page links. For example, a cinema service may correspond to a page link for a cinema page and an order service may correspond to a page link for an order page.

After the content service corresponding to the target interest point is determined, the page link corresponding to the content service corresponding to the target interest point can be determined in the mapping relationship between the plurality of content services and the page link.

S1004, the search result list, the content service corresponding to the target interest point and the page link corresponding to the content service corresponding to the target interest point are sent to the client terminal.

Specifically, the search result list, the content service corresponding to the target interest point and the page link corresponding to the content service corresponding to the target interest point are sent to the client terminal, so that the client terminal can display the plurality of target interest points in the search result list and the content service corresponding to the target interest points, and the richness of map search result display is improved.

Specifically, when receiving a request of a user for accessing a content service, the terminal device may open a page link corresponding to the content service, so as to implement a single response of the content service on a display page of a map search result, that is, the user accesses one or more terminal pages corresponding to the content service on the display page of the map search result through a touch screen or a mouse click, and the like, thereby improving the convenience of content service access.

According to the method and the device for map search, after the content service corresponding to the target interest point is determined, the page link corresponding to the content service is determined, the search result list, the content service corresponding to the target interest point and the page link corresponding to the content service are sent to the terminal device, the richness of map search result display is improved, the independent response of the content service on the display page of the map search result is achieved, the convenience of content service access is improved, and the user experience is effectively improved.

Fig. 11 is a schematic diagram according to another embodiment of the present application, in which an execution subject of the map search result presentation method is a client terminal. As shown in fig. 11, the method includes:

s1101, receiving a search result list which is sent by a server and corresponds to a search target and a content service which corresponds to a target interest point in the search result list, wherein the search result list comprises one or more target interest points, and the content service provides service information for the interest points.

Specifically, after receiving a search target input by a user, the terminal device sends the search target to the server, and the server returns a search result list corresponding to the search target obtained according to the search target and content services corresponding to one or more target interest points in the search result list to the terminal device.

And S1102, displaying the search result list and the content service corresponding to the target interest point.

Specifically, after receiving a search result list corresponding to a search target and a content service corresponding to a target interest point in the search result list sent by the server, the terminal device displays the search result list and the content service corresponding to the target interest point on a display screen for a user to view.

The operations of the terminal device and the server may refer to the foregoing embodiments, and are not described again.

In this embodiment, the terminal device receives the search result list returned by the server and the content service corresponding to the target interest point, and displays the search result list and the content service corresponding to the target interest point, thereby improving the richness of map search result display.

In a possible implementation manner, the target interest points in the search result list returned to the terminal device by the server are sorted according to the sequence of the relevance between the interest points and the search targets from large to small, so that the terminal device can sequentially display the target interest points according to the sequence of the target interest points in the search result list, and the display rationality of the map search result is improved.

In another possible implementation manner, the search result list returned by the server to the terminal device may include the correlation between each target interest point and the search target, and the terminal device may sequentially obtain the interest points to be displayed in the search result list according to the descending order of the correlation between each target interest point and the search target. And if the content service corresponding to the target interest point comprises the content service corresponding to the interest point to be displayed, displaying the interest point to be displayed and the content service corresponding to the interest point to be displayed, otherwise, displaying the interest point to be displayed. Therefore, the target interest points and the content services corresponding to the target interest points are displayed according to the sequence of the relevance between the target interest points and the search targets from large to small, and the display rationality of the map search results is improved.

Further, if the content service corresponding to the target interest point includes a content service corresponding to the interest point to be displayed, displaying the interest point to be displayed in a first display area, and displaying the content service corresponding to the interest point to be displayed in a second display area, where the first display area is an adjacent area of the second display area, and the first display area is located below the second display area. Therefore, on the display page of the map search result, different target interest points are displayed from top to bottom on the display page according to the sequence of the relevance between the target interest points and the search text from large to small, and the content service corresponding to the target interest points is displayed below the target interest points, for example, the terminal interfaces of the map search result shown in fig. 6, fig. 8 and fig. 9, so as to improve the display rationality and the user experience of the map search result.

In a possible implementation manner, the terminal device may further receive a page link corresponding to the content service corresponding to the target interest point and sent by the server; if a request for accessing the content service is detected, acquiring a page link corresponding to the content service to be accessed, and opening the page link corresponding to the content service to be accessed, so as to implement a separate response of the content service on the map search result display interface.

FIG. 12 is a schematic diagram according to yet another embodiment of the present application. As shown in fig. 12, the presentation apparatus of a map search result includes:

an obtaining unit 1201, configured to obtain a search target and a search result list corresponding to the search target, where the search result list includes one or more target interest points;

a determining unit 1202, configured to determine, according to a mapping relationship between a plurality of preset interest points and a content service, a content service corresponding to a target interest point;

a sending unit 1203, configured to send the search result list and the content service corresponding to the target interest point to the client terminal for displaying.

Wherein, the content service is service information provided by the interest points.

In one possible implementation, the determining unit 1202 includes:

the relevancy determining module is used for determining the relevancy between the search target and the target interest point;

and the service determining module is used for determining the content service corresponding to the target interest point according to the mapping relation between the interest points and the content service if the correlation degree between the search target and the target interest point meets the preset condition.

In one possible implementation, the service determination module includes:

and the first determining submodule is used for determining the content service corresponding to the target interest point according to the mapping relation between the interest points and the content service if the correlation between the search target and the target interest point is greater than a preset correlation threshold.

In one possible implementation, the correlation threshold is multiple, and the service determination module includes:

the type determining module is used for determining the interest point type corresponding to the target interest point;

the threshold value determining module is used for determining a correlation threshold value corresponding to the target interest point in a mapping relation between a plurality of preset interest point types and a plurality of correlation threshold values according to the interest point type corresponding to the target interest point;

and the second determining submodule is used for determining the content service corresponding to the target interest point according to the mapping relation between the interest points and the content service if the correlation between the search target and the target interest point is greater than or equal to the correlation threshold corresponding to the target interest point.

In one possible implementation manner, the content service includes a dynamic content service, and the dynamic content service provides dynamically updated service information for the point of interest, and the determining unit 1202 includes:

and the dynamic service determining module is used for acquiring the content service with the updating time closest to the current time if the content service corresponding to the target interest point is determined to be the dynamic content service according to the mapping relation between the interest points and the content service.

In one possible implementation manner, the content service includes a static content service, and the static content service provides service information that does not change the content provided by the interest point, and the determining unit 1202 includes:

the static service determining module is used for acquiring a service identifier of the content service corresponding to the interest point if the content service corresponding to the interest point is determined to be the static content service according to the mapping relation between the interest points and the content service;

wherein the service identification of the content service comprises one or more of the following items: a service icon for a content service, a service name for a content service.

In one possible implementation, the determining unit 1202 further includes:

the page link determining module is used for determining the page link corresponding to the content service corresponding to the target interest point according to the mapping relation between the preset content services and the page link;

the transmitting unit 1203 includes:

and the page link sending module is used for sending the page link corresponding to the content service corresponding to the target interest point to the client terminal.

The map search result display apparatus provided in fig. 12 may implement the foregoing corresponding method embodiments, and the implementation principle and technical effect are similar, which are not described herein again.

FIG. 13 is a schematic diagram according to yet another embodiment of the present application. As shown in fig. 13, the presentation apparatus of a map search result includes:

a receiving unit 1301, configured to receive a search result list corresponding to a search target and a content service corresponding to a target interest point in the search result list, where the search result list includes one or more target interest points, and the content service is service information provided by the interest point;

a display unit 1302, configured to display the search result list and the content service corresponding to the target interest point.

In one possible implementation, the display unit 1302 includes:

the interest point acquisition module is used for acquiring interest points to be displayed in a search result list according to the sequence of the relevance between a search target and a target interest point from large to small;

and the interest point display module is used for displaying the interest point to be displayed and the content service corresponding to the interest point to be displayed if the content service corresponding to the target interest point comprises the content service corresponding to the interest point to be displayed, or displaying the interest point to be displayed.

In one possible implementation, the interest point display module includes:

the interest point display submodule is used for displaying the interest points to be displayed in the first display area and displaying the content services corresponding to the interest points to be displayed in the second display area;

the first display area is an adjacent area of the second display area, and the first display area is positioned below the second display area.

In one possible implementation manner, the receiving unit 1301 further includes:

the link receiving module is used for receiving a page link which is sent by the server and corresponds to the content service corresponding to the target interest point;

the display unit 1302 further includes:

and the webpage opening module is used for acquiring the webpage link corresponding to the content service to be accessed and opening the webpage link corresponding to the content service to be accessed if the request for accessing the content service is detected.

The map search result display apparatus provided in fig. 13 may implement the corresponding method embodiments described above, and the implementation principle and technical effect are similar, which are not described herein again.

According to an embodiment of the present application, an electronic device and a readable storage medium are also provided.

There is also provided, in accordance with an embodiment of the present application, a computer program product, including: a computer program, stored in a readable storage medium, from which at least one processor of the electronic device can read the computer program, the at least one processor executing the computer program causing the electronic device to perform the solution provided by any of the embodiments described above.

The electronic device may be a server, and the scheme provided by any one of the above embodiments in which the execution subject is the server is executed. The electronic device can also execute any of the above schemes provided by the embodiments of the execution subject for the client terminal.

FIG. 14 shows a schematic block diagram of an example electronic device 1400 that can be used to implement embodiments of the present application. Electronic devices are intended to represent various forms of digital computers, such as laptops, desktops, workstations, personal digital assistants, servers, blade servers, mainframes, and other appropriate computers. The electronic device may also represent various forms of mobile devices, such as personal digital processing, cellular phones, smart phones, wearable devices, and other similar computing devices. The components shown herein, their connections and relationships, and their functions, are meant to be examples only, and are not meant to limit implementations of the disclosure described and/or claimed herein.

As shown in fig. 14, the electronic device 1400 includes a computing unit 1401 that can perform various appropriate actions and processes in accordance with a computer program stored in a Read Only Memory (ROM)1402 or a computer program loaded from a storage unit 1408 into a Random Access Memory (RAM) 1403. In the RAM 1403, various programs and data required for the operation of the device 1400 can also be stored. The calculation unit 1401, the ROM 1402, and the RAM 1403 are connected to each other via a bus 1404. An input/output (I/O) interface 1405 is also connected to bus 1404.

Various components in device 1400 connect to I/O interface 1405, including: an input unit 1406 such as a keyboard, a mouse, or the like; an output unit 1407 such as various types of displays, speakers, and the like; a storage unit 1408 such as a magnetic disk, optical disk, or the like; and a communication unit 1409 such as a network card, a modem, a wireless communication transceiver, and the like. The communication unit 1409 allows the device 1400 to exchange information/data with other devices via a computer network such as the internet and/or various telecommunication networks.

The computing unit 1401 may be a variety of general purpose and/or special purpose processing components having processing and computing capabilities. Some examples of the computing unit 1401 include, but are not limited to, a Central Processing Unit (CPU), a Graphics Processing Unit (GPU), various specialized Artificial Intelligence (AI) computing chips, various computing units running machine learning model algorithms, a Digital Signal Processor (DSP), and any suitable processor, controller, microcontroller, and the like. The computing unit 1401 performs the respective methods and processes described above, such as the presentation method of the map search result. For example, in some embodiments, the presentation of map search results may be implemented as a computer software program tangibly embodied on a machine-readable medium, such as storage unit 1408. In some embodiments, part or all of the computer program may be loaded and/or installed onto device 1400 via ROM 1402 and/or communication unit 1409. When the computer program is loaded into the RAM 1403 and executed by the computing unit 1401, one or more steps of the map search result presentation method described above may be performed. Alternatively, in other embodiments, the computing unit 1401 may be configured to perform the presentation of the map search results in any other suitable manner (e.g. by means of firmware).

Various implementations of the systems and techniques described here above may be implemented in digital electronic circuitry, integrated circuitry, Field Programmable Gate Arrays (FPGAs), Application Specific Integrated Circuits (ASICs), Application Specific Standard Products (ASSPs), system on a chip (SOCs), load programmable logic devices (CPLDs), computer hardware, firmware, software, and/or combinations thereof. These various embodiments may include: implemented in one or more computer programs that are executable and/or interpretable on a programmable system including at least one programmable processor, which may be special or general purpose, receiving data and instructions from, and transmitting data and instructions to, a storage system, at least one input device, and at least one output device.

Program code for implementing the methods of the present disclosure may be written in any combination of one or more programming languages. These program codes may be provided to a processor or controller of a general purpose computer, special purpose computer, or other programmable data processing apparatus, such that the program codes, when executed by the processor or controller, cause the functions/operations specified in the flowchart and/or block diagram to be performed. The program code may execute entirely on the machine, partly on the machine, as a stand-alone software package partly on the machine and partly on a remote machine or entirely on the remote machine or server.

In the context of this disclosure, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

To provide for interaction with a user, the systems and techniques described here can be implemented on a computer having: a display device (e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to a user; and a keyboard and a pointing device (e.g., a mouse or a trackball) by which a user can provide input to the computer. Other kinds of devices may also be used to provide for interaction with a user; for example, feedback provided to the user can be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and input from the user may be received in any form, including acoustic, speech, or tactile input.

The systems and techniques described here can be implemented in a computing system that includes a back-end component (e.g., as a data server), or that includes a middleware component (e.g., an application server), or that includes a front-end component (e.g., a user computer having a graphical user interface or a web browser through which a user can interact with an implementation of the systems and techniques described here), or any combination of such back-end, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include: local Area Networks (LANs), Wide Area Networks (WANs), and the Internet.

The computer system may include clients and servers. A client and server are generally remote from each other and typically interact through a communication network. The relationship of client and server arises by virtue of computer programs running on the respective computers and having a client-server relationship to each other. The Server can be a cloud Server, also called a cloud computing Server or a cloud host, and is a host product in a cloud computing service system, so as to solve the defects of high management difficulty and weak service expansibility in the traditional physical host and VPS service ("Virtual Private Server", or simply "VPS"). The server may also be a server of a distributed system, or a server incorporating a blockchain.

It should be understood that various forms of the flows shown above may be used, with steps reordered, added, or deleted. For example, the steps described in the present application may be executed in parallel, sequentially, or in different orders, and the present invention is not limited thereto as long as the desired results of the technical solutions disclosed in the present application can be achieved.

The above-described embodiments should not be construed as limiting the scope of the present application. It should be understood by those skilled in the art that various modifications, combinations, sub-combinations and substitutions may be made in accordance with design requirements and other factors. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present application shall be included in the protection scope of the present application.

Claims

1. A presentation method of map search results, the method comprising:

2. The method of claim 1, the determining a content service corresponding to the target point of interest, comprising:

determining the relevance of the search target and the target interest point;

and if the correlation degree of the search target and the target interest point meets a preset condition, determining the content service corresponding to the target interest point according to the mapping relation between the interest points and the content service.

3. The method of claim 2, the determining a content service corresponding to the target point of interest, comprising:

and if the correlation degree of the search target and the target interest point is greater than a preset correlation degree threshold value, determining the content service corresponding to the target interest point according to the mapping relation between the interest points and the content service.

4. The method of claim 3, the relevancy threshold being multiple, the determining a content service corresponding to the target interest point comprising:

determining the interest point type corresponding to the target interest point;

determining a relevance threshold corresponding to the target interest point in a mapping relation between a plurality of preset interest point types and a plurality of relevance thresholds according to the interest point type corresponding to the target interest point;

and if the correlation degree between the search target and the target interest point is greater than or equal to the correlation degree threshold value corresponding to the target interest point, determining the content service corresponding to the target interest point according to the mapping relation between the interest points and the content service.

5. The method of any of claims 1-4, the content service comprising a dynamic content service that provides dynamically updated service information for points of interest, the determining a content service corresponding to the target point of interest comprising:

and if the content service corresponding to the target interest point is determined to be the dynamic content service according to the mapping relation between the interest points and the content service, acquiring the content service with the updating time closest to the current time.

6. The method of any of claims 1-4, the content service comprising a static content service that provides service information that content provided by a point of interest is invariant, the determining the content service corresponding to the target point of interest comprising:

if the content service corresponding to the interest point is determined to be a static content service according to the mapping relation between the interest points and the content service, acquiring a service identifier of the content service corresponding to the interest point;

wherein the service identification of the content service comprises one or more of: a service icon of the content service, a service name of the content service.

7. The method according to any one of claims 1-4, further comprising:

determining a page link corresponding to the content service corresponding to the target interest point according to a mapping relation between a plurality of content services and the page link configured in advance;

and sending the page link corresponding to the content service corresponding to the target interest point to the client terminal.

8. A presentation method of map search results, the method comprising:

9. The method of claim 8, the displaying the list of search results and the content service corresponding to the target point of interest, comprising:

acquiring interest points to be displayed in the search result list according to the sequence of the relevance between the search target and the target interest points from large to small;

and if the content service corresponding to the target interest point comprises the content service corresponding to the interest point to be displayed, displaying the interest point to be displayed and the content service corresponding to the interest point to be displayed, otherwise, displaying the interest point to be displayed.

10. The method of claim 9, the displaying the points of interest to be displayed and the content services corresponding to the points of interest to be displayed, comprising:

displaying the interest points to be displayed in a first display area, and displaying content services corresponding to the interest points to be displayed in a second display area;

the first display area is an adjacent area of the second display area, and the first display area is located below the second display area.

11. The method according to any one of claims 8-10, further comprising:

receiving a page link which is sent by the server and corresponds to the content service corresponding to the target interest point;

and if the request for accessing the content service is detected, acquiring the page link corresponding to the content service to be accessed, and opening the page link corresponding to the content service to be accessed.

12. An apparatus for presentation of map search results, the apparatus comprising:

13. The apparatus of claim 12, the determining unit comprising:

the relevancy determination module is used for determining the relevancy between the search target and the target interest point;

and the service determining module is used for determining the content service corresponding to the target interest point according to the mapping relation between the interest points and the content service if the correlation degree between the search target and the target interest point meets a preset condition.

14. The apparatus of claim 13, the service determination module comprising:

15. The apparatus of claim 14, the relevancy threshold being a plurality, the service determination module comprising:

a threshold determination module, configured to determine, according to the type of the interest point corresponding to the target interest point, a relevance threshold corresponding to the target interest point in a mapping relationship between a plurality of preconfigured interest point types and a plurality of relevance thresholds;

16. The apparatus according to any of claims 12-15, the content service comprising a dynamic content service that provides dynamically updated service information for points of interest, the determining unit comprising:

17. The apparatus according to any one of claims 12-15, wherein the content service comprises a static content service that provides service information that content provided by a point of interest is not changed, and the determining unit includes:

18. The apparatus according to any of claims 12-15, the determining unit further comprising:

the transmission unit includes:

19. An apparatus for presentation of map search results, the apparatus comprising:

20. The apparatus of claim 19, the display unit comprising:

the interest point acquisition module is used for acquiring interest points to be displayed in the search result list according to the sequence of the relevance between the search target and the target interest points from large to small;

and the interest point display module is used for displaying the interest point to be displayed and the content service corresponding to the interest point to be displayed if the content service corresponding to the target interest point comprises the content service corresponding to the interest point to be displayed, or else displaying the interest point to be displayed.

21. The apparatus of claim 20, the point of interest display module comprising:

the interest point display submodule is used for displaying the interest point to be displayed in a first display area and displaying the content service corresponding to the interest point to be displayed in a second display area;

22. The apparatus according to any of claims 19-21, the receiving unit further comprising:

the display unit further includes:

23. An electronic device, comprising:

at least one processor; and

the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of any one of claims 1-7 or any one of claims 8-11.

24. A non-transitory computer readable storage medium having stored thereon computer instructions for causing the computer to perform the method of any of claims 1-7 or any of claims 8-11.

25. A computer program product comprising a computer program which, when executed by a processor, implements the method of any of claims 1-7 or any of claims 8-11.