CN112488766A - Page display diagram setting method and device, computer equipment and storage medium - Google Patents
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Abstract
The application relates to a page display diagram setting method and device, computer equipment and a storage medium. The method comprises the following steps: determining a target page associated with the page display diagram setting instruction in response to the page display diagram setting instruction, wherein the number of the target pages associated with the page display diagram setting instruction is at least one; acquiring a candidate display diagram set corresponding to each target page according to the page display diagram setting instruction, wherein the candidate display diagram set comprises a plurality of candidate display diagrams; acquiring front-end and rear-end launching index data corresponding to each candidate display picture; and selecting candidate display drawings meeting preset selection conditions from the candidate display drawing set corresponding to each target page according to the front and rear end delivery index data corresponding to each candidate display drawing, and setting the candidate display drawings as the display drawings corresponding to the target pages. By adopting the method, the page display graphs can be arranged in batches, the page display graph arrangement efficiency is improved, and the labor cost is reduced.
Description
Technical Field
The present application relates to the field of computer technologies, and in particular, to a method and an apparatus for setting a page display diagram, a computer device, and a storage medium.
Background
With the rapid development of electronic commerce, online shopping has become a daily shopping mode for people. Besides common commodity pages, the online shopping platform is often provided with a spot page for sales promotion, and commodities of specified types are placed in the same spot page for sale, such as a kitchen ware spot page, and for example, various commodities related to mid-autumn festival are displayed by using the mid-autumn spot page. The online shopping platform generally attracts consumers to click to enter the next-level pages by setting the display drawings of the next-level pages on the main page of the platform, generally, each next-level page is provided with a plurality of page display drawings for selection, and the good page display drawings are helpful for attracting users better, so that the click rate and the conversion rate are improved, and the sales volume is further influenced. In the prior art, the page display diagrams corresponding to the pages are mainly manually set by manpower, so that the efficiency is low, the maintenance cost of the platform can be increased, and the human resources are wasted.
Disclosure of Invention
Therefore, it is necessary to provide a method, an apparatus, a computer device and a storage medium for setting page display diagrams, which can implement batch setting of page display diagrams, improve setting efficiency of page display diagrams, and reduce labor cost.
A page display diagram setting method comprises the following steps:
determining a target page associated with the page display diagram setting instruction in response to the page display diagram setting instruction, wherein the number of the target pages associated with the page display diagram setting instruction is at least one;
acquiring a candidate display diagram set corresponding to each target page according to the page display diagram setting instruction, wherein the candidate display diagram set comprises a plurality of candidate display diagrams;
acquiring front-end and rear-end launching index data corresponding to each candidate display picture;
and selecting candidate display drawings meeting preset selection conditions from the candidate display drawing set corresponding to each target page according to the front and rear end delivery index data corresponding to each candidate display drawing, and setting the candidate display drawings as the display drawings corresponding to the target pages.
In one embodiment, the front-end and back-end delivery index data comprises data of a plurality of delivery indexes; selecting candidate display drawings meeting preset selection conditions from the candidate display drawing set corresponding to each target page according to the front-end and back-end delivery index data corresponding to each candidate display drawing, and setting the candidate display drawings as the display drawings corresponding to the target pages, wherein the step comprises the following steps of:
determining the weight corresponding to each putting index, and obtaining a fuzzy evaluation matrix corresponding to each candidate display picture according to the data of each putting index corresponding to each candidate display picture through a fuzzy comprehensive evaluation model;
obtaining a launching effect score of each candidate display image according to the fuzzy evaluation matrix corresponding to each candidate display image and the weight corresponding to each launching index;
and selecting candidate display drawings meeting preset selection conditions from the candidate display drawing set corresponding to each target page according to the putting effect scores of the candidate display drawings, and setting the candidate display drawings as the display drawings corresponding to the target pages.
In one embodiment, the step of selecting a candidate display drawing meeting a preset selection condition from a candidate display drawing set corresponding to each target page according to the delivery effect score of each candidate display drawing, and setting the candidate display drawing as the display drawing corresponding to the target page includes:
selecting a candidate display diagram with the highest putting effect score from the candidate display diagram set corresponding to each target page, and setting the candidate display diagram as a display diagram corresponding to the target page;
or selecting the optimal candidate display drawing from the candidate display drawing set corresponding to each target page based on the putting effect scores of the candidate display drawings according to the maximum membership principle, and setting the candidate display drawing as the display drawing corresponding to the target page.
In one embodiment, the step of determining the weight corresponding to each placement index includes:
and calculating the data of each putting index corresponding to each candidate display picture by an entropy weight method to obtain the weight corresponding to each putting index.
In one embodiment, the step of calculating data of each delivery index corresponding to each candidate display diagram by an entropy weight method to obtain a weight corresponding to each delivery index includes:
carrying out standardization processing on the data of each putting index corresponding to each candidate display drawing to obtain the standardized data of each putting index corresponding to each candidate display drawing;
calculating the entropy value of each putting index according to the standardized data of each putting index corresponding to each candidate display diagram; and calculating the weight corresponding to each putting index according to the entropy value of each putting index.
In one embodiment, the step of obtaining the fuzzy evaluation matrix corresponding to each candidate display drawing through the fuzzy comprehensive evaluation model according to the data of each delivery index corresponding to each candidate display drawing includes:
constructing a membership function corresponding to each putting index;
calculating to obtain a single-factor evaluation matrix of each putting index corresponding to each candidate display image according to the membership function corresponding to each putting index and the data of each putting index corresponding to each candidate display image;
and constructing a fuzzy evaluation matrix corresponding to each candidate display picture according to the single-factor evaluation matrix of each putting index corresponding to each candidate display picture.
In one embodiment, the release indexes comprise image exposure, image click rate and rear-end conversion rate corresponding to the candidate display image obtained in advance and behavior data indexes after a user clicks the candidate display image to enter a target page;
preferably, the target page is a spot page, the behavior data index comprises the browsing quantity of spot commodities and the browsing duration of the spot, and the rear-end conversion rate is the spot conversion rate;
preferably, the target page is a commodity page, the behavior data index includes commodity browsing duration, and the rear-end conversion rate is a commodity conversion rate.
A page display diagram setting device, the device includes:
the target page confirming module is used for responding to the page display diagram setting instruction to determine a target page associated with the page display diagram setting instruction, and the number of the target pages associated with the page display diagram setting instruction is at least one;
the display diagram set acquisition module is used for acquiring a candidate display diagram set corresponding to each target page according to the page display diagram setting instruction, and the candidate display diagram set comprises a plurality of candidate display diagrams;
the releasing index data acquisition module is used for acquiring front and rear releasing index data corresponding to each candidate display picture;
and the page display diagram setting module is used for selecting candidate display diagrams meeting preset selection conditions from the candidate display diagram set corresponding to each target page according to the front-end and back-end delivery index data corresponding to each candidate display diagram, and setting the candidate display diagrams as the display diagrams corresponding to the target page.
A computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, the steps of any of the above-described method embodiments being implemented by the processor when the computer program is executed.
A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of an embodiment of any of the methods described above.
In the embodiment of the invention, a target page associated with the page display diagram setting instruction is determined in response to the page display diagram setting instruction, and the number of the target pages associated with the page display diagram setting instruction is at least one; acquiring a candidate display diagram set corresponding to each target page according to the page display diagram setting instruction, wherein the candidate display diagram set comprises a plurality of candidate display diagrams; acquiring front-end and rear-end launching index data corresponding to each candidate display picture; and selecting candidate display drawings meeting preset selection conditions from the candidate display drawing set corresponding to each target page according to the front and rear end delivery index data corresponding to each candidate display drawing, and setting the candidate display drawings as the display drawings corresponding to the target pages. The embodiment of the invention can realize batch setting of the page display diagrams, improve the setting efficiency of the page display diagrams and reduce the labor cost.
Drawings
FIG. 1 is a diagram of an application environment in which a page display setting method is applied in one embodiment;
FIG. 2 is a flowchart illustrating a page display setting method according to an embodiment;
FIG. 3 is a flowchart illustrating the step of selecting a target page presentation diagram in one embodiment;
FIG. 4 is a flowchart illustrating a page display setting method according to another embodiment;
FIG. 5 is a block diagram showing the structure of a page display setting device in one embodiment;
FIG. 6 is a diagram illustrating an internal structure of a computer device according to an embodiment.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, the present application is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the present application and are not intended to limit the present application.
The page display diagram setting method provided by the application can be applied to the application environment shown in fig. 1. Wherein the terminal 102 communicates with the server 104 via a network. The server 104 determines a target page associated with the page presentation diagram setting instruction in response to the page presentation diagram setting instruction; acquiring a candidate display diagram set corresponding to each target page according to the page display diagram setting instruction, wherein the candidate display diagram set comprises a plurality of candidate display diagrams; acquiring front-end and rear-end launching index data corresponding to each candidate display picture; and selecting candidate display drawings meeting preset selection conditions from the candidate display drawing set corresponding to each target page according to the front and rear end delivery index data corresponding to each candidate display drawing, and setting the candidate display drawings as the display drawings corresponding to the target pages. The server 104 may send the presentation graph corresponding to the target page to the terminal 102 through the network to be displayed on the main page browsed by the user. The terminal 102 may be, but not limited to, various personal computers, notebook computers, smart phones, tablet computers, and portable wearable devices, and the server 104 may be implemented by an independent server or a server cluster formed by a plurality of servers.
In an embodiment, as shown in fig. 2, a page display setting method is provided, which is described by taking the method as an example applied to the server in fig. 1, and includes the following steps:
The page may be a web page or an APP browsing page, such as a spot page or a commodity page on a shopping website or a shopping APP. In order to attract users to click and browse the pages, the platform often sets picture links which can jump to the pages on the main page, the images used by the picture links, namely the display pictures corresponding to the pages in the embodiment of the application, can only correspond to one display picture on the main page at the same time. The page display diagram setting instruction comprises unique identification information of one or more target pages (namely, pages needing to set display diagrams), and the display diagram setting of single pages or batch pages can be realized according to actual business needs.
Specifically, the server receives a page presentation diagram setting instruction, and determines one or more target pages associated with the page presentation diagram setting instruction according to the page presentation diagram setting instruction. The page display diagram setting instruction may be sent to the server by an engineer through a terminal, or may be generated by the server itself at regular time.
Wherein, each target page corresponds to a candidate display diagram set, the candidate display diagram in each candidate display diagram set may be a display diagram that has been put in advance for a period of time, the candidate display diagram corresponding to the target page may be set by a worker, such as an operator, as the target page, or the server may automatically acquire a set display diagram corresponding to the target page and associated with the page display diagram setting instruction, for example, a corresponding tag may be preset for each display diagram, and may be a scene type tag (e.g., a home appliance field, a fresh field, a digital field, etc.), the page presentation figure setting instruction may specify a certain tag, when the server responds to the instruction to set the presentation figure from the target place, and selecting all (or a plurality of) expansion views matched with the label (such as the label of the household electric appliance field) specified by the instruction as the candidate display view set of the target field. Specifically, after determining one or more target pages associated with the page display diagram setting instruction according to the page display diagram setting instruction, the server acquires a candidate display diagram set corresponding to each target page according to the unique identification information of each target page.
And step 206, acquiring front-end and back-end delivery index data corresponding to each candidate display picture.
The front-end and back-end release index data can be release index data generated by a display graph in a release time period in advance, the front-end and back-end release index data comprise data of a front-end release index and data of a back-end release index, the front-end release index refers to a release index of the display graph before a user enters a page, and the back-end release index refers to a release index of the display graph after the user clicks the display graph to enter the page. Taking a spot page as an example, the front-end delivery indexes can be exposure of a spot map, click quantity of the spot map and the like, and the rear-end delivery indexes can be conversion rate of the spot, browsing quantity of spot commodities, browsing duration of the spot and the like, wherein the spot map is a display map corresponding to the spot page.
Specifically, the server obtains front-end and back-end delivery index data corresponding to each candidate display picture. Such as: the server may collect data of indexes such as exposure, click rate, conversion rate, browsing quantity of the spot commodities, browsing duration of the spot and the like corresponding to each spot map in advance in a data point burying manner, and store the collected data of all the indexes, for example, the collected data may be stored in a specified database, and when the data needs to be used, the data may be acquired from the specified database.
And 208, selecting candidate display drawings meeting preset selection conditions from the candidate display drawing set corresponding to each target page according to the front-end and back-end delivery index data corresponding to each candidate display drawing, and setting the candidate display drawings as the display drawings corresponding to the target pages.
When the candidate display drawings meet the preset selection condition, the candidate display drawings can be set as the display drawings corresponding to the target page in turn for displaying. Specifically, the server may calculate an impression score of each candidate display map according to front-end and back-end impression index data corresponding to each candidate display map, where the preset selection condition may be a condition set based on the impression score of the candidate display map, for example, one candidate display map with the highest impression score is selected, or one or more candidate display maps with the impression score higher than a preset threshold are selected.
In the embodiment, the page display diagram setting method can realize automatic setting of the page display diagrams individually or in batch, improve the setting efficiency of the page display diagrams and reduce the labor cost. In addition, in the past, when the display diagrams are selected for the target pages, the display diagrams are selected manually, the mode is greatly influenced by subjective factors of people, the situation that the display diagrams need to be temporarily replaced due to poor display diagram putting effect of the target pages often occurs, so that the display diagram of one target page needs to be set for multiple times, the setting efficiency is low, and the labor cost is increased, the page display diagram setting method establishes a candidate display diagram set for the target pages in advance, when the display diagrams need to be set for the target pages, the display diagram corresponding to the target page is selected from the candidate display diagram set according to the putting effect of each candidate display diagram, wherein, front end putting index data and rear end putting index data of each candidate display diagram are comprehensively considered when the putting effect of each candidate display diagram is evaluated, the multi-dimensional comprehensive evaluation is realized, and thus the evaluation on the putting effect of each candidate display diagram is more accurate, the display graph with better putting effect can be set for the target page, the situation that the display graph needs to be temporarily replaced due to poor putting effect of the selected display graph is effectively avoided, the setting efficiency of the page display graph is indirectly improved, and the labor cost is reduced.
In another embodiment, the server may obtain the impression score of each candidate display diagram in advance, store the impression score of each candidate display diagram in the server database, and directly select a candidate display diagram meeting a preset selection condition from the candidate display diagram set according to the impression score of each candidate display diagram when the server receives the page display diagram setting instruction. When all the candidate display drawings in the candidate display drawing set are new unexposed drawings, the putting effect scores of all the candidate display drawings can be preset to be equal; when the candidate display graph in the candidate display graph set has both an unexposed new graph and an exposed old graph, the new graph participates in selecting and releasing according to the average releasing effect score of the old graphs; when all the candidate display drawings in the candidate display drawing set are exposed old drawings, selecting and putting according to the putting effect scores, so that the display drawings of the target spot can be selected from the candidate display drawing set of the target spot more quickly, and the setting efficiency of the page display drawings is improved.
The embodiment of the invention provides a page display diagram setting method, which is characterized in that a target page associated with a page display diagram setting instruction is determined in response to the page display diagram setting instruction, and the number of the target pages associated with the page display diagram setting instruction is at least one; acquiring a candidate display diagram set corresponding to each target page according to the page display diagram setting instruction, wherein the candidate display diagram set comprises a plurality of candidate display diagrams; acquiring front-end and rear-end launching index data corresponding to each candidate display picture; and selecting candidate display drawings meeting preset selection conditions from the candidate display drawing set corresponding to each target page according to the front and rear end delivery index data corresponding to each candidate display drawing, and setting the candidate display drawings as the display drawings corresponding to the target pages. The embodiment of the invention can realize batch setting of the page display diagrams, improve the setting efficiency of the page display diagrams and reduce the labor cost.
In one embodiment, the front-end and back-end placement index data comprises data of a plurality of placement indexes; as shown in fig. 3, in step 208, a candidate display diagram meeting a preset selection condition is selected from the candidate display diagram set corresponding to each target page according to the front-end and back-end delivery index data corresponding to each candidate display diagram, and the step of setting the candidate display diagram as the display diagram corresponding to the target page includes:
Specifically, the step of determining the weight corresponding to each delivery index may be implemented by obtaining the weight corresponding to each delivery index pre-stored in the server database.
Further, in an implementation manner of this embodiment, the server may calculate, by using an entropy weight method, data of each delivery index corresponding to each candidate display diagram, to obtain a weight corresponding to each delivery index. In the embodiment, the putting index weight is calculated by using an entropy weight method, and the method is an objective method depending on putting index data, so that the obtained result is not influenced by artificial subjective factors and is more objective.
Specifically, the step of calculating the weight by the entropy weight method includes the steps of:
and carrying out standardization processing on the data of each putting index corresponding to each candidate exhibition diagram to obtain the standardized data of each putting index corresponding to each candidate exhibition diagram.
Taking the method applied to the setting scene of the display map of the spot page as an example, if a spot page has m candidate spot maps and n delivery indexes, X is availablei＝(xi1，xi2，...，xij，...，xim) Wherein i is more than or equal to 1 and less than or equal to n, j is more than or equal to 1 and less than or equal to m, and finally xijCalculating a normalized value of
Wherein XiIs an index data vector, x, of the ith delivery index before standardizationijIs the value of the ith index of the jth field chart, yijIs the value of the ith index of the normalized jth field chart.
And calculating the entropy value of each putting index according to the standardized data of each putting index corresponding to each candidate display diagram. In the application scenario, the entropy value of the release index is as follows:
wherein
Calculating the weight corresponding to each putting index according to the entropy value of each putting index,
in one embodiment, the step of obtaining the fuzzy evaluation matrix corresponding to each candidate display map through the fuzzy comprehensive evaluation model according to the data of each delivery index corresponding to each candidate display map includes:
constructing a membership function corresponding to each putting index:
wherein a and c are constant parameters, and the parameters can be adjusted according to actual data distribution.
Calculating to obtain a single-factor evaluation matrix r of each putting index corresponding to each candidate display image according to the membership function corresponding to each putting index and the data of each putting index corresponding to each candidate display imagei＝[ri1，ri2，...，rij，...，rim]TWherein r isiIs a single factor evaluation matrix of the ith index, rijIs the membership function value of the ith index of the jth field graph.
According to the single-factor evaluation matrix of each putting index corresponding to each candidate display picture, constructing a fuzzy evaluation matrix corresponding to each candidate display picture, for example:
and step 304, obtaining the launching effect score of each candidate display picture according to the fuzzy evaluation matrix corresponding to each candidate display picture and the weight corresponding to each launching index.
Specifically, matrix multiplication operation B ═ w is performed according to the weight corresponding to each placement index calculated in step 302 and the fuzzy evaluation matrixiAnd R, obtaining the putting effect scores of the candidate display pictures.
And step 306, selecting candidate display drawings meeting preset selection conditions from the candidate display drawing set corresponding to each target page according to the putting effect scores of the candidate display drawings, and setting the candidate display drawings as display drawings corresponding to the target pages.
According to the page display diagram setting method in the embodiment, an entropy weight method is used for calculating the weight of the launching indexes, a fuzzy evaluation matrix corresponding to each candidate display diagram is obtained through a fuzzy comprehensive evaluation model according to the data of each launching index corresponding to each candidate display diagram, then launching effect scores of each candidate display diagram are calculated, candidate display diagrams meeting preset selection conditions are selected according to the launching effect scores, and the candidate display diagrams are set to be display diagrams corresponding to a target page.
In one embodiment, the step 306 may include the steps of: and selecting the candidate display picture with the highest putting effect score from the candidate display picture set corresponding to each target page, and setting the candidate display picture as the display picture corresponding to the target page. The display graph corresponding to the target page can be selected according to the grading sequence, the calculation is simple, the selection speed is high, and the setting efficiency of the page display graph can be improved.
In another embodiment, the step 306 may include the steps of: and selecting the optimal candidate display drawing from the candidate display drawing set corresponding to each target page based on the putting effect scores of the candidate display drawings according to the maximum membership principle, and setting the candidate display drawing as the display drawing corresponding to the target page. According to the embodiment, the display graph corresponding to the target page is selected according to the maximum membership principle, so that the advantages and disadvantages of the candidate display graphs can be comprehensively evaluated, the display graph can be selected accordingly, the optimal display graph is set for the page, and the setting accuracy of the page display graph is improved.
An embodiment of a scene setting based on a field diagram is provided below to more pictorially illustrate the technical solution of the present application. In a scene of setting a special-field map, a target page is a special-field page, a display map corresponding to the special-field page is called a special-field map, at this time, a page display map setting method is actually a special-field map setting method, and a page display map setting instruction is a special-field map setting instruction, as shown in fig. 4, the method includes the following steps:
and 402, responding to the scene graph setting instruction to determine a target scene page associated with the scene graph setting instruction, wherein the number of the target scene pages associated with the scene graph setting instruction is at least one.
And step 404, acquiring a candidate field map set corresponding to each target field page according to the field map setting instruction, wherein the candidate field map set comprises a plurality of candidate field maps.
And 406, acquiring front-end and back-end release index data corresponding to each candidate field map, wherein the front-end and back-end release index data comprise data of a plurality of release indexes.
The front-end and back-end release index data may include pre-acquired release index data such as image exposure, image click rate, spot conversion rate, spot commodity browsing number, and spot browsing duration corresponding to the candidate spot map.
And 408, calculating the data of each putting index corresponding to each candidate field map by an entropy weight method to obtain the weight corresponding to each putting index.
And step 410, calculating to obtain a fuzzy evaluation matrix corresponding to each candidate field chart through a fuzzy comprehensive evaluation model.
Specifically, a fuzzy evaluation matrix corresponding to each candidate field map is obtained through calculation by a fuzzy comprehensive evaluation model according to data of each putting index corresponding to each candidate field map.
And step 412, obtaining a launching effect score of each candidate field map according to the fuzzy evaluation matrix corresponding to each candidate field map and the weight corresponding to each launching index.
And 414, selecting the candidate field map with the highest putting effect score from the candidate field map set corresponding to each target field page, and setting the candidate field map as the target field map.
In this embodiment, the target scenario image is a display image corresponding to the target scenario page. The specific limitations of steps 402-414 can be referred to the limitations of steps 202-208 and steps 302-306 in the above embodiments, and are not described herein again.
In an embodiment, the page display diagram setting method in the present application may also be applied to a setting scene of a commodity page display diagram, where a target page in the scene is a commodity page, the behavior data index includes commodity browsing duration, and the back-end conversion rate is a commodity conversion rate, that is, the front-end and back-end delivery index data includes data of indexes, such as image exposure, image click rate, commodity conversion rate, and commodity browsing duration, corresponding to a commodity display diagram, which are acquired in advance.
It should be understood that although the various steps in the flow charts of fig. 2-4 are shown in order as indicated by the arrows, the steps are not necessarily performed in order as indicated by the arrows. The steps are not performed in the exact order shown and described, and may be performed in other orders, unless explicitly stated otherwise. Moreover, at least some of the steps in fig. 2-4 may include multiple sub-steps or multiple stages that are not necessarily performed at the same time, but may be performed at different times, and the order of performance of the sub-steps or stages is not necessarily sequential, but may be performed in turn or alternating with other steps or at least some of the sub-steps or stages of other steps.
Based on the same inventive concept, the invention also provides a page display diagram setting device. In one embodiment, as shown in fig. 5, the apparatus comprises:
a target page confirming module 502, configured to determine, in response to the page display diagram setting instruction, a target page associated with the page display diagram setting instruction, where the number of target pages associated with the page display diagram setting instruction is at least one;
a presentation graph set obtaining module 504, configured to obtain a candidate presentation graph set corresponding to each target page according to the page presentation graph setting instruction, where the candidate presentation graph set includes multiple candidate presentation graphs;
a release index data obtaining module 506, configured to obtain front-end and back-end release index data corresponding to each candidate display diagram;
a page display diagram setting module 508, configured to select, according to the front-end and back-end delivery index data corresponding to each candidate display diagram, a candidate display diagram that meets a preset selection condition from the candidate display diagram set corresponding to each target page, and set the candidate display diagram as the display diagram corresponding to the target page.
In one embodiment, the page presentation setting module includes:
the first calculation unit is used for determining the weight corresponding to each putting index and obtaining a fuzzy evaluation matrix corresponding to each candidate display picture according to the data of each putting index corresponding to each candidate display picture through a fuzzy comprehensive evaluation model;
the second calculation unit is used for obtaining the launching effect score of each candidate display image according to the fuzzy evaluation matrix corresponding to each candidate display image and the weight corresponding to each launching index;
and the page display diagram selecting unit is used for selecting candidate display diagrams meeting preset selection conditions from the candidate display diagram set corresponding to each target page according to the putting effect scores of the candidate display diagrams, and setting the candidate display diagrams as the display diagrams corresponding to the target pages.
In an embodiment, the page presentation graph selecting unit is specifically configured to select a candidate presentation graph with the highest delivery effect score from a candidate presentation graph set corresponding to each target page, and set the candidate presentation graph as the presentation graph corresponding to the target page; or the page display diagram selecting unit is specifically configured to select an optimal candidate display diagram from the candidate display diagram set corresponding to each target page based on the impression scores of the candidate display diagrams according to the maximum membership rule, and set the candidate display diagram as the display diagram corresponding to the target page.
In an embodiment, the first calculating unit may be further configured to calculate, by an entropy weight method, data of each delivery index corresponding to each candidate display diagram, so as to obtain a weight corresponding to each delivery index.
In an embodiment, the first computing unit is further configured to perform normalization processing on data of each placement index corresponding to each candidate display drawing to obtain normalized data of each placement index corresponding to each candidate display drawing; calculating the entropy value of each putting index according to the standardized data of each putting index corresponding to each candidate display diagram; and calculating the weight corresponding to each putting index according to the entropy value of each putting index.
In one embodiment, the first calculating unit is further configured to construct a membership function corresponding to each delivery index; calculating to obtain a single-factor evaluation matrix of each putting index corresponding to each candidate display image according to the membership function corresponding to each putting index and the data of each putting index corresponding to each candidate display image; and constructing a fuzzy evaluation matrix corresponding to each candidate display picture according to the single-factor evaluation matrix of each putting index corresponding to each candidate display picture.
In one embodiment, the release indexes comprise pre-acquired image exposure, image click rate, rear-end conversion rate and behavior data indexes after a user clicks the candidate display image to enter a target page, wherein the image exposure, the image click rate and the rear-end conversion rate correspond to the candidate display image;
preferably, the target page is a spot page, the behavior data index comprises the browsing quantity of spot commodities and the browsing duration of the spot, and the rear-end conversion rate is the spot conversion rate;
preferably, the target page is a commodity page, the behavior data index includes commodity browsing duration, and the rear-end conversion rate is a commodity conversion rate.
For the specific definition of the page display diagram setting apparatus, reference may be made to the above definition of the page display diagram setting method, which is not described herein again. The various modules in the page display diagram setting device described above may be implemented in whole or in part by software, hardware, and combinations thereof. The modules can be embedded in a hardware form or independent from a processor in the computer device, and can also be stored in a memory in the computer device in a software form, so that the processor can call and execute operations corresponding to the modules.
In one embodiment, a computer device is provided, which may be a server, and its internal structure diagram may be as shown in fig. 6. The computer device includes a processor, a memory, a network interface, and a database connected by a system bus. Wherein the processor of the computer device is configured to provide computing and control capabilities. The memory of the computer device comprises a nonvolatile storage medium and an internal memory. The non-volatile storage medium stores an operating system, a computer program, and a database. The internal memory provides an environment for the operation of an operating system and computer programs in the non-volatile storage medium. The network interface of the computer device is used for communicating with an external terminal through a network connection. The computer program is executed by a processor to implement a page presentation graph setting method.
Those skilled in the art will appreciate that the architecture shown in fig. 6 is merely a block diagram of some of the structures associated with the disclosed aspects and is not intended to limit the computing devices to which the disclosed aspects apply, as particular computing devices may include more or less components than those shown, or may combine certain components, or have a different arrangement of components.
In one embodiment, a computer device is provided, comprising a memory, a processor, and a computer program stored on the memory and executable on the processor, the processor implementing the following steps when executing the computer program: determining a target page associated with the page display diagram setting instruction in response to the page display diagram setting instruction, wherein the number of the target pages associated with the page display diagram setting instruction is at least one; acquiring a candidate display diagram set corresponding to each target page according to the page display diagram setting instruction, wherein the candidate display diagram set comprises a plurality of candidate display diagrams; acquiring front-end and rear-end launching index data corresponding to each candidate display picture; and selecting candidate display drawings meeting preset selection conditions from the candidate display drawing set corresponding to each target page according to the front and rear end delivery index data corresponding to each candidate display drawing, and setting the candidate display drawings as the display drawings corresponding to the target pages.
In one embodiment, the front-end and back-end placement index data comprises data of a plurality of placement indexes; when the processor executes the computer program, the following steps are specifically realized when the step of selecting the candidate display drawing meeting the preset selection condition from the candidate display drawing set corresponding to each target page according to the front-end and back-end delivery index data corresponding to each candidate display drawing and setting the candidate display drawing as the display drawing corresponding to the target page is realized: determining the weight corresponding to each putting index, and obtaining a fuzzy evaluation matrix corresponding to each candidate display picture according to the data of each putting index corresponding to each candidate display picture through a fuzzy comprehensive evaluation model; obtaining a launching effect score of each candidate display image according to the fuzzy evaluation matrix corresponding to each candidate display image and the weight corresponding to each launching index; and selecting candidate display drawings meeting preset selection conditions from the candidate display drawing set corresponding to each target page according to the putting effect scores of the candidate display drawings, and setting the candidate display drawings as the display drawings corresponding to the target pages.
In an embodiment, when the processor executes the computer program, the following steps are specifically implemented when the processor implements the above step of selecting a candidate display map meeting a preset selection condition from the candidate display map set corresponding to each target page according to the delivery effect score of each candidate display map, and sets the candidate display map as the display map corresponding to the target page: selecting a candidate display diagram with the highest putting effect score from the candidate display diagram set corresponding to each target page, and setting the candidate display diagram as a display diagram corresponding to the target page; or selecting the optimal candidate display drawing from the candidate display drawing set corresponding to each target page based on the putting effect scores of the candidate display drawings according to the maximum membership principle, and setting the candidate display drawing as the display drawing corresponding to the target page.
In an embodiment, when the processor executes the computer program to implement the step of determining the weight corresponding to each placement index, the following steps are specifically implemented: and calculating the data of each putting index corresponding to each candidate display picture by an entropy weight method to obtain the weight corresponding to each putting index.
In an embodiment, when the processor executes the computer program, the step of calculating the data of each delivery index corresponding to each candidate display diagram by using the entropy weight method to obtain the weight corresponding to each delivery index is specifically implemented as follows: carrying out standardization processing on the data of each putting index corresponding to each candidate display drawing to obtain the standardized data of each putting index corresponding to each candidate display drawing; calculating the entropy value of each putting index according to the standardized data of each putting index corresponding to each candidate display diagram; and calculating the weight corresponding to each putting index according to the entropy value of each putting index.
In an embodiment, when the processor executes the computer program to implement the step of obtaining the fuzzy evaluation matrix corresponding to each candidate display drawing according to the data of each delivery index corresponding to each candidate display drawing through the fuzzy comprehensive evaluation model, the following steps are specifically implemented: constructing a membership function corresponding to each putting index; calculating to obtain a single-factor evaluation matrix of each putting index corresponding to each candidate display image according to the membership function corresponding to each putting index and the data of each putting index corresponding to each candidate display image; and constructing a fuzzy evaluation matrix corresponding to each candidate display picture according to the single-factor evaluation matrix of each putting index corresponding to each candidate display picture.
In one embodiment, the release indexes comprise pre-acquired image exposure, image click rate, rear-end conversion rate and behavior data indexes after a user clicks the candidate display image to enter a target page, wherein the image exposure, the image click rate and the rear-end conversion rate correspond to the candidate display image; preferably, the target page is a spot page, the behavior data index comprises the browsing quantity of spot commodities and the browsing duration of the spot, and the rear-end conversion rate is the spot conversion rate; preferably, the target page is a commodity page, the behavior data index includes commodity browsing duration, and the rear-end conversion rate is a commodity conversion rate.
In one embodiment, a computer-readable storage medium is provided, having a computer program stored thereon, which when executed by a processor, performs the steps of: determining a target page associated with the page display diagram setting instruction in response to the page display diagram setting instruction, wherein the number of the target pages associated with the page display diagram setting instruction is at least one; acquiring a candidate display diagram set corresponding to each target page according to the page display diagram setting instruction, wherein the candidate display diagram set comprises a plurality of candidate display diagrams; acquiring front-end and rear-end launching index data corresponding to each candidate display picture; and selecting candidate display drawings meeting preset selection conditions from the candidate display drawing set corresponding to each target page according to the front and rear end delivery index data corresponding to each candidate display drawing, and setting the candidate display drawings as the display drawings corresponding to the target pages.
In one embodiment, the front-end and back-end placement index data comprises data of a plurality of placement indexes; when the computer program is executed by the processor, the step of selecting the candidate display map meeting the preset selection condition from the candidate display map set corresponding to each target page according to the front-end and back-end delivery index data corresponding to each candidate display map is realized, and when the candidate display map is set as the display map corresponding to the target page, the following steps are specifically realized: determining the weight corresponding to each putting index, and obtaining a fuzzy evaluation matrix corresponding to each candidate display picture according to the data of each putting index corresponding to each candidate display picture through a fuzzy comprehensive evaluation model; obtaining a launching effect score of each candidate display image according to the fuzzy evaluation matrix corresponding to each candidate display image and the weight corresponding to each launching index; and selecting candidate display drawings meeting preset selection conditions from the candidate display drawing set corresponding to each target page according to the putting effect scores of the candidate display drawings, and setting the candidate display drawings as the display drawings corresponding to the target pages.
In an embodiment, when the computer program is executed by the processor to implement the above-mentioned step of selecting a candidate display map meeting a preset selection condition from the candidate display map set corresponding to each target page according to the delivery effect score of each candidate display map, and setting the candidate display map as the display map corresponding to the target page, the following steps are specifically implemented: selecting a candidate display diagram with the highest putting effect score from the candidate display diagram set corresponding to each target page, and setting the candidate display diagram as a display diagram corresponding to the target page; or selecting the optimal candidate display drawing from the candidate display drawing set corresponding to each target page based on the putting effect scores of the candidate display drawings according to the maximum membership principle, and setting the candidate display drawing as the display drawing corresponding to the target page.
In an embodiment, when the computer program is executed by the processor to implement the step of determining the weight corresponding to each placement index, the following steps are specifically implemented: and calculating the data of each putting index corresponding to each candidate display picture by an entropy weight method to obtain the weight corresponding to each putting index.
In an embodiment, when the computer program is executed by the processor to implement the step of calculating the data of each delivery index corresponding to each candidate display diagram by the entropy weight method to obtain the weight corresponding to each delivery index, the following steps are specifically implemented: carrying out standardization processing on the data of each putting index corresponding to each candidate display drawing to obtain the standardized data of each putting index corresponding to each candidate display drawing; calculating the entropy value of each putting index according to the standardized data of each putting index corresponding to each candidate display diagram; and calculating the weight corresponding to each putting index according to the entropy value of each putting index.
In an embodiment, when the computer program is executed by the processor to implement the step of obtaining the fuzzy evaluation matrix corresponding to each candidate display drawing according to the data of each delivery index corresponding to each candidate display drawing through the fuzzy comprehensive evaluation model, the following steps are specifically implemented: constructing a membership function corresponding to each putting index; calculating to obtain a single-factor evaluation matrix of each putting index corresponding to each candidate display image according to the membership function corresponding to each putting index and the data of each putting index corresponding to each candidate display image; and constructing a fuzzy evaluation matrix corresponding to each candidate display picture according to the single-factor evaluation matrix of each putting index corresponding to each candidate display picture.
In one embodiment, the release indexes comprise pre-acquired image exposure, image click rate, rear-end conversion rate and behavior data indexes after a user clicks the candidate display image to enter a target page, wherein the image exposure, the image click rate and the rear-end conversion rate correspond to the candidate display image; preferably, the target page is a spot page, the behavior data index comprises the browsing quantity of spot commodities and the browsing duration of the spot, and the rear-end conversion rate is the spot conversion rate; preferably, the target page is a commodity page, the behavior data index includes commodity browsing duration, and the rear-end conversion rate is a commodity conversion rate.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by hardware instructions of a computer program, which can be stored in a non-volatile computer-readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in the embodiments provided herein may include non-volatile and/or volatile memory, among others. Non-volatile memory can include read-only memory (ROM), Programmable ROM (PROM), Electrically Programmable ROM (EPROM), Electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), Dynamic RAM (DRAM), Synchronous DRAM (SDRAM), Double Data Rate SDRAM (DDRSDRAM), Enhanced SDRAM (ESDRAM), Synchronous Link DRAM (SLDRAM), Rambus Direct RAM (RDRAM), direct bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).
The technical features of the above embodiments can be arbitrarily combined, and for the sake of brevity, all possible combinations of the technical features in the above embodiments are not described, but should be considered as the scope of the present specification as long as there is no contradiction between the combinations of the technical features.
The above-mentioned embodiments only express several embodiments of the present application, and the description thereof is more specific and detailed, but not construed as limiting the scope of the invention. It should be noted that, for a person skilled in the art, several variations and modifications can be made without departing from the concept of the present application, which falls within the scope of protection of the present application. Therefore, the protection scope of the present patent shall be subject to the appended claims.
Claims (10)
1. A page display diagram setting method comprises the following steps:
determining a target page associated with the page display diagram setting instruction in response to the page display diagram setting instruction, wherein the number of the target pages associated with the page display diagram setting instruction is at least one;
acquiring a candidate display diagram set corresponding to each target page according to the page display diagram setting instruction, wherein the candidate display diagram set comprises a plurality of candidate display diagrams;
acquiring front-end and rear-end launching index data corresponding to each candidate display picture;
and selecting candidate display drawings meeting preset selection conditions from the candidate display drawing set corresponding to each target page according to the front and rear end delivery index data corresponding to each candidate display drawing, and setting the candidate display drawings as the display drawings corresponding to the target pages.
2. The method of claim 1, wherein the front-end placement metric data comprises data for a plurality of placement metrics; selecting a candidate display drawing meeting a preset selection condition from a candidate display drawing set corresponding to each target page according to front and rear delivery index data corresponding to each candidate display drawing, and setting the candidate display drawing as a display drawing corresponding to the target page, including:
determining the weight corresponding to each putting index, and obtaining a fuzzy evaluation matrix corresponding to each candidate display image according to the data of each putting index corresponding to each candidate display image through a fuzzy comprehensive evaluation model;
obtaining a launching effect score of each candidate display image according to the fuzzy evaluation matrix corresponding to each candidate display image and the weight corresponding to each launching index;
and selecting candidate display drawings meeting preset selection conditions from the candidate display drawing set corresponding to each target page according to the putting effect scores of the candidate display drawings, and setting the candidate display drawings as the display drawings corresponding to the target pages.
3. The method according to claim 2, wherein the selecting, according to the impression score of each candidate display map, a candidate display map meeting a preset selection condition from the candidate display map set corresponding to each target page, and setting the candidate display map as the display map corresponding to the target page includes:
selecting the candidate display graph with the highest putting effect score from the candidate display graph set corresponding to each target page, and setting the candidate display graph as the display graph corresponding to the target page;
or selecting the optimal candidate display map from the candidate display map set corresponding to each target page based on the putting effect scores of the candidate display maps according to the maximum membership principle, and setting the candidate display map as the display map corresponding to the target page.
4. The method according to claim 2, wherein said determining a weight for each of said placement metrics comprises:
and calculating the data of the putting indexes corresponding to the candidate display graphs by an entropy weight method to obtain the weight corresponding to each putting index.
5. The method according to claim 4, wherein the calculating data of the placement indexes corresponding to the candidate display graphs by an entropy weight method to obtain a weight corresponding to each placement index comprises:
carrying out standardization processing on the data of each putting index corresponding to each candidate display drawing to obtain the standardized data of each putting index corresponding to each candidate display drawing;
calculating the entropy value of each putting index according to the standardized data of each putting index corresponding to each candidate display diagram;
and calculating the weight corresponding to each putting index according to the entropy value of each putting index.
6. The method according to claim 2, wherein obtaining a fuzzy evaluation matrix corresponding to each candidate display map according to the data of each delivery index corresponding to each candidate display map through a fuzzy comprehensive evaluation model comprises:
constructing a membership function corresponding to each putting index;
calculating to obtain a single-factor evaluation matrix of each putting index corresponding to each candidate display image according to a membership function corresponding to each putting index and data of each putting index corresponding to each candidate display image;
and constructing a fuzzy evaluation matrix corresponding to each candidate display picture according to the single-factor evaluation matrix of each putting index corresponding to each candidate display picture.
7. The method according to any one of claims 2 to 6, wherein the delivery indexes comprise pre-acquired image exposure, image click rate and rear-end conversion rate corresponding to the candidate display image and behavior data indexes after a user clicks the candidate display image to enter the target page;
preferably, the target page is a spot page, the behavior data index includes a spot commodity browsing quantity and a spot browsing duration, and the rear-end conversion rate is a spot conversion rate;
preferably, the target page is a commodity page, the behavior data index includes commodity browsing duration, and the rear-end conversion rate is a commodity conversion rate.
8. A page display diagram setting device, characterized in that the device comprises:
the target page confirming module is used for responding to a page display diagram setting instruction to determine a target page associated with the page display diagram setting instruction, and the number of the target pages associated with the page display diagram setting instruction is at least one;
a display diagram set obtaining module, configured to obtain, according to the page display diagram setting instruction, a candidate display diagram set corresponding to each target page, where the candidate display diagram set includes multiple candidate display diagrams;
the releasing index data acquisition module is used for acquiring front and rear releasing index data corresponding to each candidate display picture;
and the page display diagram setting module is used for selecting candidate display diagrams meeting preset selection conditions from the candidate display diagram set corresponding to each target page according to the front-end and back-end delivery index data corresponding to each candidate display diagram, and setting the candidate display diagrams as the display diagrams corresponding to the target pages.
9. A computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, characterized in that the steps of the method of any of claims 1 to 7 are implemented when the computer program is executed by the processor.
10. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the steps of the method of any one of claims 1 to 7.
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