CN112446604A - Marketing activity production method and system based on business components - Google Patents
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Abstract
The invention discloses a marketing campaign production method and system based on business components, and relates to the field of marketing campaign application. The method comprises the following steps: the method comprises the steps of configuring parameters of each business component according to a sold object, a marketing mode or a promotion means, developing a corresponding business component object class according to a scene defined by each configured business component, deploying each business component to a marketing activity project, calling a method of the business component object class in the marketing activity marketing process to produce the marketing activity under the corresponding scene, and improving the response capability of the marketing activity marketing process through configuration of the business components and a dynamic marketing activity marketing scene process provided for the business component objects of the scene, wherein the coupling degree between the business components is low, the program logic design of developers is reduced, and the development efficiency is improved.
Description
Technical Field
The invention relates to the field of marketing campaign application, in particular to a marketing campaign production method and system based on business components.
Background
The application field of marketing activities in the telecommunication industry generally relates to various service combinations in the industry, and the marketing activities include not only combined sales of basic telecommunication services, such as charges, flow, broadband, mobile phones, terminal equipment and the like, but also combined service scenes of various marketing means, such as discount, exemption, presentation, loan and the like, and marketing and developing sales to targeted user groups. The development of the business contents and the marketing forms needs to be connected with each business system and the handling process in series, and new business forms are added continuously along with the development of the business forms. The current system has difficult support for the process of definition, production and sale of marketing activities and slow demand response, is basically customized and developed in each business system aiming at business scenes, is difficult to form a standard production process, has low repeated utilization of functional application, and has larger influence on the normal business of each system.
Disclosure of Invention
The technical problem to be solved by the invention is to provide a marketing campaign production method and system based on business components aiming at the defects of the prior art.
The technical scheme for solving the technical problems is as follows:
a method for business component based marketing campaign production, comprising:
s1, configuring the parameter of each business component according to the object of sale, marketing mode or promotion means; wherein the number of business components per marketing campaign is at least 1;
s2, developing a corresponding business component object class according to the configured scene defined by each business component;
s3, deploying each business component to the project of the marketing activity;
and S4, calling the method of the business component object class in the marketing campaign selling process to produce the marketing campaign under the corresponding scene.
The invention has the beneficial effects that: according to the scheme, the corresponding business component object class is developed according to the scene defined by each configured business component, each business component is deployed in the marketing activity project, the marketing activity under the corresponding scene is produced by calling the business component object class in the marketing activity selling process, the dynamic marketing activity selling scene process is provided according to the configuration of the business components and the business component object aiming at the scene, the response capability of the marketing activity selling process is improved, the coupling degree between the business components is low, the program logic design of developers is reduced, and the development efficiency is improved.
Further, the S2 further specifically includes: and deriving a plurality of corresponding business component object classes according to business scenes defined by each business component set by a sold object, a marketing mode or a sales promotion means, wherein each business scene corresponds to one business component object class, the attribute of each business component object class corresponds to a parameter list of the business component, and the method contained in each business component object class represents the content executed by the business component.
The beneficial effect of adopting the further scheme is that: according to the scheme, a plurality of corresponding business component object classes are derived according to the business scene defined by each business component set by a selling object, a marketing mode or a promotion means, so that different business scenes are supported by different business component object classes.
Further, the S4 specifically includes:
and calling the method of the business component object class in the marketing campaign selling process, generating a business component page of the marketing campaign, and generating business component parameter instantiation data to realize the marketing campaign under the corresponding scene.
The beneficial effect of adopting the further scheme is that: according to the scheme, the method of the business component object class is called in the marketing activity selling process, the business component page of the marketing activity is generated, and the marketing activity is generated through the business components.
Further, still include: and if the business components have dependency relationship in the marketing campaign, transmitting one business component object class into another business component object class by a preset method, and acquiring information of the other business component object class or executing an event by calling a method corresponding to the one business component object class.
The beneficial effect of adopting the further scheme is that: according to the scheme, one business component object class is transmitted into the other business component object class through a preset method, so that the dependency relationship among business components in marketing activities is established.
Further, still include: the new service scene is realized by extending the parameters of the service components and deriving new service component object classes;
and realizing newly added selling objects, marketing modes or promotion means by reconfiguring the parameters of the business components and redeveloping the corresponding business component object classes.
The beneficial effect of adopting the further scheme is that: according to the scheme, the parameters of the business components are expanded, and a new business object is derived to support the business scene, so that the original business process is not influenced, and the multiplexing capability of the application function is improved. Newly added and sold objects or marketing modes only need to redefine the business components and the business component objects, so that the program logic design of developers is reduced, and the development efficiency is improved.
Another technical solution of the present invention for solving the above technical problems is as follows:
a business component-based marketing campaign production system, comprising: the system comprises a configuration module, a component object development module, a component deployment module and a calling module;
the configuration module is used for configuring the parameters of each business component according to the object of sale, the marketing mode or the promotion means; wherein the number of business components per marketing campaign is at least 1;
the component object development module is used for developing a corresponding business component object class according to the configured scene defined by each business component;
the component deployment module is used for deploying each business component into a project of a marketing campaign;
the calling module is used for calling the method of the business component object class to produce the marketing campaign under the corresponding scene in the marketing campaign selling process.
The invention has the beneficial effects that: according to the scheme, the corresponding business component object class is developed according to the scene defined by each configured business component, each business component is deployed in the marketing activity project, the marketing activity under the corresponding scene is produced by calling the business component object class in the marketing activity selling process, the dynamic marketing activity selling scene process is provided according to the configuration of the business components and the business component object aiming at the scene, the response capability of the marketing activity selling process is improved, the coupling degree between the business components is low, the program logic design of developers is reduced, and the development efficiency is improved.
Further, the component object development module is specifically configured to derive a plurality of corresponding business component object classes according to a business scenario defined by each business component set by a sold object, a marketing manner, or a sales promotion means, where each business scenario corresponds to one business component object class, an attribute of each business component object class corresponds to a parameter list of the business component, and the method included in each business component object class represents content executed by the business component.
The beneficial effect of adopting the further scheme is that: according to the scheme, a plurality of corresponding business component object classes are derived according to the business scene defined by each business component set by a selling object, a marketing mode or a promotion means, so that different business scenes are supported by different business component object classes.
Further, the calling module is specifically configured to call the method of the business component object class in the marketing campaign selling process, generate a business component page of the marketing campaign, and generate business component parameter instantiation data to implement the marketing campaign in the corresponding scenario.
The beneficial effect of adopting the further scheme is that: according to the scheme, the method of the business component object class is called in the marketing activity selling process, the business component page of the marketing activity is generated, and the marketing activity is generated through the business components.
Further, still include: and the association module is used for transmitting one business component object class into another business component object class through a preset method and acquiring information of the other business component object class or executing an event by calling a method corresponding to the one business component object class if the business components have dependency relationship in the marketing activity.
The beneficial effect of adopting the further scheme is that: according to the scheme, one business component object class is transmitted into the other business component object class through a preset method, so that the dependency relationship among business components in marketing activities is established.
Further, still include: the function adding module is used for deriving a new service component object class by expanding the parameters of the service components so as to realize an added service scene; and newly adding the object of the sale, the marketing mode or the promotion means by reconfiguring the parameters of the business components and newly developing the corresponding business component object classes.
The beneficial effect of adopting the further scheme is that: according to the scheme, the parameters of the business components are expanded, and a new business object is derived to support the business scene, so that the original business process is not influenced, and the multiplexing capability of the application function is improved. Newly added and sold objects or marketing modes only need to redefine the business components and the business component objects, so that the program logic design of developers is reduced, and the development efficiency is improved.
Advantages of additional aspects of the invention will be set forth in part in the description which follows, and in part will be obvious from the description, or may be learned by practice of the invention.
Drawings
FIG. 1 is a flow chart illustrating a method for producing a business component-based marketing campaign according to an embodiment of the present invention;
fig. 2 is a block diagram of a marketing campaign production system based on business components according to an embodiment of the present invention.
Detailed Description
The principles and features of this invention are described below in conjunction with the following drawings, which are set forth to illustrate, but are not to be construed to limit the scope of the invention.
As shown in fig. 1, a method for producing a marketing campaign based on business components according to an embodiment of the present invention includes: s1, configuring the parameter of each business component according to the object of sale, marketing mode or promotion means; wherein the number of business components per marketing campaign is at least 1; in one embodiment, the marketing campaign content may include a combination of various objects for sale, such as packages, traffic, cell phones, and broadband to be promoted.
In certain embodiments, the marketing campaign may also include a combination of other content, such as: different marketing modes such as contract, minimum consumption, business limitation, sales rule and other regular content, and promotion means such as discount, direct descent, give away, full reduction and other content. The objects, marketing methods or sales promotion means of the telecommunication sales described above are collectively referred to as business components in a marketing campaign, and a marketing campaign content is composed of a plurality of these business components.
In one embodiment, the business component is an object or marketing mode for specific sales, and the scenes in production and sales of the marketing campaign are abstracted, so that the specific business scenes are converted into structured information.
The basic information of the service component may include service component description information, service component parameter list information, service component parameter description information, service component parameters, and the like. The service component description information comprises basic information of the service component, corresponding service object class declarations and the like; the service component parameter list comprises parameter lists of the objects or marketing modes to be described by the service components under all service scenes in the marketing activity service, and definition or description of each parameter value, parameter acquisition source, execution method description and the like; the service parameter description information defines the type, information and attribute of each parameter, and can dynamically initialize the form of the parameter on the page according to the parameter base definition.
In some embodiment, the service component may include a component id, a parameter list, a component object definition, an execution method of the component in different service scenarios, a service scenario interaction flow arrangement, a component rule arrangement, an event list, and the like. Each service component is an independent object, the attribute of the object is the parameter of the component, and the object comprises a service execution method. Different business scenarios in a business component are implemented by descendent objects of the business object.
S2, developing a corresponding business component object class according to the configured scene defined by each business component;
in one embodiment, the objects of the business components may be implemented by java classes, which are called business component object classes, each business component object class may correspond to a definition of a business component, and a definition of a business component may correspond to a plurality of business component object classes according to a defined scene. The attributes in the service component object class correspond to the parameter list of the service component, and the methods contained in the class represent the execution content of the service component.
In other embodiments, a plurality of business component object classes can be derived from a sales object or marketing mode represented by a business component according to a defined business scenario, each scenario corresponds to one, all derived business component classes inherit a base class common to the business components, and common parameters and execution methods are defined in the base class.
S3, deploying each business component to the project of the marketing activity;
in certain embodiments, the business components can be initialized and loaded at the same time as the marketing campaign is initialized. The marketing campaign is initialized to the memory when the system is started, the service component objects are initialized to the memory at the same time, the marketing campaign can be initialized according to the instance data generated by the marketing campaign plan and the parameters of each service component included in the marketing campaign are initialized, each service component class object is loaded, and the parameters are executed according to the marketing campaign scene in the service component parameters. And reading the service component parameter description information to compile page html of the service components, and dynamically generating a sales page of each service component.
And S4, calling the method of the business component object class in the marketing campaign selling process to produce the marketing campaign under the corresponding scene. In some embodiments, marketing campaigns in the same or similar scenarios may invoke production and execution methods corresponding to the same business component without the need to rebuild the methods. In an embodiment, a method in a business component may comprise: an event list definition method, which is used for initializing the parameters of the trigger events of the business objects; a rule orchestration method that orchestrates methods in the execution procedure call component for possible events in the business component; the interactive flow method of the business scene is used for providing a corresponding business return method of an external system for interactive triggering of corresponding events; the service execution method is executed in the ordering process.
In one embodiment, a marketing campaign is composed of a plurality of business components, parameters of each business component need to be defined in the process of planning the marketing campaign, a business component page in marketing campaign planning is generated through business component object class movement, and business component parameter instantiation data is generated.
And when the marketing campaign is sold, dynamically generating a page and a selling rule when the marketing campaign is sold according to the parameter configuration of the business components through the business component object class. And determining the service component object class through the scene according to the specific use scene defined, further determining a corresponding execution process method and event, and calling by a marketing activity sales main body process.
According to the scheme, the corresponding business component object class is developed according to the scene defined by each configured business component, each business component is deployed in the marketing activity project, the marketing activity under the corresponding scene is produced by calling the business component object class in the marketing activity selling process, the dynamic marketing activity selling scene process is provided according to the configuration of the business components and the business component object aiming at the scene, the response capability of the marketing activity selling process is improved, the coupling degree between the business components is low, the program logic design of developers is reduced, and the development efficiency is improved.
Preferably, in any of the above embodiments, the S2 further specifically includes: and deriving a plurality of corresponding business component object classes according to business scenes defined by each business component set by a sold object, a marketing mode or a sales promotion means, wherein each business scene corresponds to one business component object class, the attribute of each business component object class corresponds to a parameter list of the business component, and the method contained in each business component object class represents the content executed by the business component.
According to the scheme, a plurality of corresponding business component object classes are derived according to the business scene defined by each business component set by a selling object, a marketing mode or a promotion means, so that different business scenes are supported by different business component object classes.
Preferably, in any of the above embodiments, the S4 specifically includes:
and calling the method of the business component object class in the marketing campaign selling process, generating a business component page of the marketing campaign, and generating business component parameter instantiation data to realize the marketing campaign under the corresponding scene.
According to the scheme, the method of the business component object class is called in the marketing activity selling process, the business component page of the marketing activity is generated, and the marketing activity is generated through the business components.
Preferably, in any of the above embodiments, further comprising: and if the business components have dependency relationship in the marketing campaign, transmitting one business component object class into another business component object class by a preset method, and acquiring information of the other business component object class or executing an event by calling a method corresponding to the one business component object class.
In one embodiment, the business components are independent from each other, if the business components have dependency relationships in the marketing activity, the business component object can be transmitted to another business object through a public method, and information or execution events are obtained by calling a method corresponding to the object.
According to the scheme, one business component object class is transmitted into the other business component object class through a preset method, so that the dependency relationship among business components in marketing activities is established.
Preferably, in any of the above embodiments, further comprising: the new service scene is realized by extending the parameters of the service components and deriving new service component object classes;
and realizing newly added selling objects, marketing modes or promotion means by reconfiguring the parameters of the business components and redeveloping the corresponding business component object classes.
According to the scheme, the parameters of the business components are expanded, and a new business object is derived to support the business scene, so that the original business process is not influenced, and the multiplexing capability of the application function is improved. Newly added and sold objects or marketing modes only need to redefine the business components and the business component objects, so that the program logic design of developers is reduced, and the development efficiency is improved.
In one embodiment, the business component implementation process may include: configuring a service component, developing the service component and loading the service component;
and (3) configuration of service components: the business components, the business component parameter list and the business component parameter description can be defined according to the selling objects and marketing modes in the business requirements, and the determined results are submitted to the business component library.
And (3) developing a business component: the development of the business component object class can develop the base class of the business component object and the derivative class of each scene according to the scene defined by the business component.
And (3) loading the service components: the business components are deployed after being developed, and can be generally deployed in the memory operation project of the marketing activities, all marketing activity contents are loaded while the project is started, and the business component objects are initialized. And calling the method in the business component object according to the operation flow in the marketing activity selling process.
In one embodiment, as shown in FIG. 2, a business component-based marketing campaign production system, the system comprising: a configuration module 11, a component object development module 12, a component deployment module 13 and a calling module 14;
the configuration module 11 is used for configuring the parameters of each business component according to the object of sale, marketing mode or promotion means; wherein the number of business components per marketing campaign is at least 1;
the component object development module 12 is configured to develop a corresponding service component object class according to a scene defined by each configured service component;
the component deployment module 13 is used for deploying each business component into a project of a marketing campaign;
the calling module 14 is used for calling the method of the business component object class to produce the marketing campaign under the corresponding scene in the marketing campaign sales process.
According to the scheme, the corresponding business component object class is developed according to the scene defined by each configured business component, each business component is deployed in the marketing activity project, the marketing activity under the corresponding scene is produced by calling the business component object class in the marketing activity selling process, the dynamic marketing activity selling scene process is provided according to the configuration of the business components and the business component object aiming at the scene, the response capability of the marketing activity selling process is improved, the coupling degree between the business components is low, the program logic design of developers is reduced, and the development efficiency is improved.
Preferably, in any embodiment described above, the component object development module 12 is specifically configured to derive a plurality of corresponding business component object classes according to a business scenario defined by each business component set by a sold object, a marketing manner, or a promotion means, where each business scenario corresponds to one business component object class, an attribute of each business component object class corresponds to a parameter list of the business component, and the method included in each business component object class represents content executed by the business component.
According to the scheme, a plurality of corresponding business component object classes are derived according to the business scene defined by each business component set by a selling object, a marketing mode or a promotion means, so that different business scenes are supported by different business component object classes.
Preferably, in any embodiment described above, the invoking module 14 is specifically configured to invoke the method of the business component object class in the marketing campaign sales process, generate a business component page of the marketing campaign, and generate business component parameter instantiation data, so as to implement the marketing campaign in the corresponding scenario.
According to the scheme, the method of the business component object class is called in the marketing activity selling process, the business component page of the marketing activity is generated, and the marketing activity is generated through the business components.
Preferably, in any of the above embodiments, further comprising: and the association module is used for transmitting one business component object class into another business component object class through a preset method and acquiring information of the other business component object class or executing an event by calling a method corresponding to the one business component object class if the business components have dependency relationship in the marketing activity.
According to the scheme, one business component object class is transmitted into the other business component object class through a preset method, so that the dependency relationship among business components in marketing activities is established.
Preferably, in any of the above embodiments, further comprising: the function adding module is used for deriving a new service component object class by expanding the parameters of the service components so as to realize an added service scene; and newly adding the object of the sale, the marketing mode or the promotion means by reconfiguring the parameters of the business components and newly developing the corresponding business component object classes.
According to the scheme, the parameters of the business components are expanded, and a new business object is derived to support the business scene, so that the original business process is not influenced, and the multiplexing capability of the application function is improved. Newly added and sold objects or marketing modes only need to redefine the business components and the business component objects, so that the program logic design of developers is reduced, and the development efficiency is improved.
It is understood that some or all of the alternative embodiments described above may be included in some embodiments.
It should be noted that the above embodiments are product embodiments corresponding to the previous method embodiments, and for the description of each optional implementation in the product embodiments, reference may be made to corresponding descriptions in the above method embodiments, and details are not described here again.
The reader should understand that in the description of this specification, reference to the description of the terms "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. In this specification, the schematic representations of the terms used above are not necessarily intended to refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, various embodiments or examples and features of different embodiments or examples described in this specification can be combined and combined by one skilled in the art without contradiction.
In the several embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. For example, the above-described method embodiments are merely illustrative, and for example, the division of steps into only one logical functional division may be implemented in practice in another way, for example, multiple steps may be combined or integrated into another step, or some features may be omitted, or not implemented.
The above method, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention essentially or partially contributes to the prior art, or all or part of the technical solution can be embodied in the form of a software product stored in a storage medium and including instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-only memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
While the invention has been described with reference to specific embodiments, it will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.
Claims (10)
1. A method for business component-based marketing campaign production, comprising:
s1, configuring the parameter of each business component according to the object of sale, marketing mode or promotion means; wherein the number of business components per marketing campaign is at least 1;
s2, developing a corresponding business component object class according to the configured scene defined by each business component;
s3, deploying each business component to the project of the marketing activity;
and S4, calling the method of the business component object class in the marketing campaign selling process to produce the marketing campaign under the corresponding scene.
2. The method for producing a marketing campaign based on business components of claim 1, wherein the step S2 further comprises: and deriving a plurality of corresponding business component object classes according to business scenes defined by each business component set by a sold object, a marketing mode or a sales promotion means, wherein each business scene corresponds to one business component object class, the attribute of each business component object class corresponds to a parameter list of the business component, and the method contained in each business component object class represents the content executed by the business component.
3. The method for producing a business component-based marketing campaign according to claim 1, wherein the step S4 specifically comprises:
and calling the method of the business component object class in the marketing campaign selling process, generating a business component page of the marketing campaign, and generating business component parameter instantiation data to realize the marketing campaign under the corresponding scene.
4. The method of any one of claims 1-3, further comprising: and if the business components have dependency relationship in the marketing campaign, transmitting one business component object class into another business component object class by a preset method, and acquiring information of the other business component object class or executing an event by calling a method corresponding to the one business component object class.
5. The method of any one of claims 1-3, further comprising: the new service scene is realized by extending the parameters of the service components and deriving new service component object classes;
and newly adding the object of the sale, the marketing mode or the promotion means by reconfiguring the parameters of the business components and newly developing the corresponding business component object classes.
6. A business component-based marketing campaign production system, comprising: the system comprises a configuration module, a component object development module, a component deployment module and a calling module;
the configuration module is used for configuring the parameters of each business component according to the object of sale, the marketing mode or the promotion means; wherein the number of business components per marketing campaign is at least 1;
the component object development module is used for developing a corresponding business component object class according to the configured scene defined by each business component;
the component deployment module is used for deploying each business component into a project of a marketing campaign;
the calling module is used for calling the method of the business component object class to produce the marketing campaign under the corresponding scene in the marketing campaign selling process.
7. The system according to claim 6, wherein the component object development module is specifically configured to derive a plurality of corresponding business component object classes according to the business scenario defined by each business component set by the object for sale, the marketing method, or the promotion means, where each business scenario corresponds to one of the business component object classes, wherein the attribute of the business component object class corresponds to the parameter list of the business component, and the method included in the business component object class represents the content executed by the business component.
8. The system of claim 6, wherein the calling module is specifically configured to call a method of the business component object class in a marketing campaign selling process, generate a business component page of the marketing campaign, and generate business component parameter instantiation data to implement the marketing campaign in a corresponding scenario.
9. The system for producing a business component-based marketing campaign according to any one of claims 6-8, further comprising: and the association module is used for transmitting one business component object class into another business component object class through a preset method and acquiring information of the other business component object class or executing an event by calling a method corresponding to the one business component object class if the business components have dependency relationship in the marketing activity.
10. The system for producing a business component-based marketing campaign according to any one of claims 6-8, further comprising: the function adding module is used for deriving a new service component object class by expanding the parameters of the service components so as to realize an added service scene; and newly adding the object of the sale, the marketing mode or the promotion means by reconfiguring the parameters of the business components and newly developing the corresponding business component object classes.
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