CN112202857B

CN112202857B - Intelligent management system applied to exhibition center

Info

Publication number: CN112202857B
Application number: CN202010992975.2A
Authority: CN
Inventors: 荣淑玲; 丁阔; 王乐军; 王培雷; 王伟
Original assignee: Qingdao Guoxin Exhibition Hotel Development Co ltd
Current assignee: Qingdao Guoxin Exhibition Hotel Development Co ltd
Priority date: 2020-09-21
Filing date: 2020-09-21
Publication date: 2021-05-14
Anticipated expiration: 2040-09-21
Also published as: CN112202857A

Abstract

The invention relates to an exhibition system, in particular to an intelligent management system applied to an exhibition center. The system comprises a system server group, and a plurality of access control devices, a plurality of identity recognition devices, a plurality of self-service machines, a plurality of self-service invoice printers, a plurality of self-service inquiry machines, a client and a safety network module which are connected with the system server group. The invention brings the exhibition center, the host, the exhibitor, the buyer, the related exhibitor and the audience into a unified management system through the safety data server and the sub-server which is independently connected with the safety data server, thereby realizing data intercommunication and unified management. The system is integrally designed from the architecture level, the style is unified, the operation is simple, the later maintenance is convenient, the management efficiency is improved, the labor cost is reduced, and the enterprise income is increased.

Description

Intelligent management system applied to exhibition center

Technical Field

The invention relates to an exhibition system, in particular to an intelligent management system applied to an exhibition center.

Background

The exhibition refers to the collective communication activities of a plurality of people in a specific space and time around a specific subject, and generally comprises various types of exhibitions, fairs, exhibition, expo, trade fairs, release fairs, ordering meetings, negotiation meetings, large conferences, cultural activities and festivals. With the development of economy, the times of various exhibitions are more and more, and the holding scale is larger and larger. In order to deal with these exhibitions of increasing sizes, various management systems are adopted by various exhibitions centers. However, through practical examination, we find that the existing exhibition management system has the following fatal defects:

1) the exhibition center, the host, the exhibitor, the buyer, the exhibition related service provider and the audience are not brought into a unified management system, a plurality of management systems are often parallel, all the systems are not communicated, the systems mostly run independently, intercommunication among data is not realized, data reports are few and are not systematic, unified management is inconvenient, and efficiency is low;

2) the existing management system is not reasonable in structure, the server is heavy in operation burden, and finally the problems of blocking, slow reaction and the like often occur to the client side, so that the actual experience is influenced;

3) when the management system of the exhibition center is used, a large amount of privacy data of customers must be stored, and the customers of the exhibition center are required to be known to be official agencies or various manufacturers, so that once the privacy data of the customers are revealed, the customers must be disastrous, and meanwhile, the reputation of the exhibition center is also stricken greatly. Today's servers are subject to a great deal of intrusion each day due to competitive pressures between peers, stolen data sales, high profits, dazzling technology, etc. And the intrusion means are various, such as intrusion of SQL injection vulnerability, utilization of ASP upload vulnerability, WEBSHELL obtained by a background database backup mode, website side-injection intrusion, intrusion technology utilized by sa injection points, intrusion mode of submitting a sentence Trojan horse, forum vulnerability utilization intrusion mode and the like, and some common intrusion means are listed here, and more unhealthy means are not listed. In the face of these complex intrusion techniques, existing management systems do not have a good solution, and only some common security protection software can be applied. It is obvious that this does not protect the security of the data, i.e. the existing management systems risk to compromise the privacy of the user.

Therefore, the invention discloses an intelligent management system applied to a convention and exhibition center to solve the technical problems.

Disclosure of Invention

In order to solve the defects in the prior art, the invention provides an intelligent management system applied to a convention and exhibition center.

The technical scheme of the invention is as follows:

the invention provides an intelligent management system applied to a convention and exhibition center, which comprises a system server group, and a plurality of access control devices, a plurality of identity recognition devices, a plurality of self-service machines, a plurality of self-service invoice printers, a plurality of self-service inquiry machines, a client and a secure network module which are connected with the system server group.

Further, the system server group includes:

exhibition hall operation management server: the system is used for realizing portal management, client database management, exhibition scheduling, exhibition operation business process management, newspaper museum and online booking, warehouse logistics management and exhibition museum operation summary;

the cloud service server is unfolded: the system is used for realizing foreground management of the exhibition center, background management of the merchant center and background management of the exhibition center;

host exhibition management server: the system is used for realizing host marketing management and host exhibitions management;

the security data server: and the exhibition management server is separately connected with the exhibition operation management server, the exhibition cloud service server and the host exhibition management server and is used for data exchange, malicious data detection, encrypted storage of all server data, data security access and authority management.

Further, the exhibition hall operation management server includes:

a client module: the system is used for external propaganda, client login and use and employee mobile office of the exhibition center;

exhibition scheduling module: the system is used for arranging the exhibition, the activity and the meeting stage of the exhibition hall;

the exhibition operation business process management module: the system is used for the full-process management of exhibition, meeting, banquet and activity items;

the post house and online booking module: the system is used for improving convenience and good experience of exhibitor booking, reducing the workload of field service personnel, realizing real-time tracking of orders and completing automatic collection of income conditions;

storage logistics management module: the system is used for realizing warehouse information management, material information management, warehousing management, ex-warehouse management, daily maintenance, material inventory and query statistics;

exhibition hall operation summarization module: the system is used for third-party service evaluation, comprehensive employee management, project economic benefit analysis and decision analysis;

a client database module: the exhibition scheduling module is connected with the security data server, the client module, the exhibition operation business process management module, the post hall and online booking module, the warehouse logistics management module and the exhibition operation summary module, and is used for data exchange and collection, management, analysis and utilization of client information.

Further, the exhibition cloud service server includes:

front platform module of exhibition center: the system is used for providing hotel reservation, catering reservation, vehicle reservation, special goods and travel recommendation service for exhibition participants;

merchant center background module: the system is used for providing enterprise information management, hotel management, catering management, commodity management, order management, information release, shop management, vehicle management and fund management services for the third-party service provider who stays in;

the exhibition center background management module: the system is connected with the security data server, the exhibition center foreground module and the merchant center background module and is used for data communication and foreground portal management, meeting room management, merchant management, certificate management, matching service management and system management of the exhibition center.

Further, the host exhibition management server includes:

host marketing management module: the system is used for the comprehensive management of marketing activities and exhibitions of a host, and can realize the purposes of collecting customers, mining potential customers, marketing and converting into the marketing of customers and old customers;

host party exhibition management module: the event management system is used for managing specific events of the exhibition by the host.

Host exhibition data module: and the host party exhibition management module is connected with the security data server and the host party marketing management module and is used for data exchange.

Further, the secure data server comprises:

malicious data detection module: the method is used for quickly detecting malicious codes in data and preventing malicious data injection;

the data exchange module is connected with the malicious data detection module, the exhibition hall operation management server, the exhibition cloud service server and the host exhibition management server and is used for exchanging and receiving data;

a virtual machine module: the virtual machines are used for generating a plurality of virtual machines;

a virus searching and killing module: the virtual machine module is connected with the computer and used for comprehensively detecting viruses;

an encryption module: the virtual machine module is connected with the virtual machine module and is used for encrypting data;

the data storage module is connected with the encryption module and used for inquiring, storing and deleting the encrypted data;

a safety protection module: the system is used for authorizing and verifying the authority such as data query, storage, deletion and the like of the server and the staff, and is also used for managing the system account.

Further, a data management method applied to the intelligent management system of the exhibition center specifically comprises the following steps:

s1, initializing a system, wherein the system automatically checks sub-servers connected with a security data server, respectively distributes 15-20 public keys to each sub-server after the check is finished, and simultaneously stores corresponding private keys;

s2, generating initial administrator accounts, wherein the system generates 3 administrator accounts with the highest authority;

s3, generating a virtual machine, namely generating a surface layer virtual machine and a buffer virtual machine, wherein a data exchange module and a malicious data detection module run in the surface layer virtual machine, false client information is stored in the buffer virtual machine, and the surface layer virtual machine carries out data communication with an encryption module through the buffer virtual machine;

s4, authority verification, wherein the system randomly selects a public key of a target server to perform public and private key pairing verification;

s5, data exchange, namely, a sub server requests to exchange data, a request side sends a data exchange request to a system, then the system performs S3 operation on the request side and a receiving side, and the system receives the data after verification is passed;

s6, data query, namely requesting to query data by the sub-server, carrying out S3 operation on a requester by the system, receiving a term to be queried after verification is passed, and storing the term in the surface layer virtual machine;

s7, rapidly detecting data, wherein the surface layer virtual machine calls a malicious data detection module to detect the received data, and performs data exchange and query operations after the detection is qualified;

s8, deleting data, wherein the sub-server requests to delete the data, the system performs S3 operation on the requester, stores a deletion instruction in the surface layer virtual machine after the verification is passed, waits for confirmation of an administrator and tells the sub-server that the deletion operation is completed;

s9, data storage, namely requesting to store data by the sub server, carrying out S3 operation on a requester by the system, storing the data to the surface layer virtual machine after verification is passed, and storing the data to an actual memory after a period of time is isolated;

s10, virus checking and killing, namely, fully checking and killing the surface layer virtual machine by a virus checking and killing module at the moment of S4-S8;

s11, detecting the sub-servers, wherein at intervals, the system randomly selects 1/4-1/3 public keys of the sub-servers to carry out pairing verification, and an alarm is sent out if the verification fails;

s12, automatically replacing public and private key pairs, wherein the system firstly performs pairing detection on all public keys in the sub-server at intervals, and randomly replacing half of the public and private key pairs after the detection is passed;

and S13, the administrator operates, and when the administrator operates, such as copying, deleting, maintaining the server, adding the administrator account number and the like of the database, authorization of all the administrator account numbers is required.

Further, the virus killing method comprises the following specific steps:

s1, discovering viruses, immediately deleting and alarming;

s2, if the server cannot be deleted, immediately freezing all server activities and deleting the surface layer virtual machine, and regenerating the surface layer virtual machine with the data exchange module and the malicious data detection module after deletion;

s3, if the virus invades the buffering virtual machine, gradually generating more buffering virtual machines and giving an alarm;

and S4, if the virus invasion speed is too high or no person responds for a long time, closing the server.

Further, the safety network module comprises a plurality of routers and a plurality of questioning and answering devices, and the number ratio of the routers to the questioning and answering devices is 5: 1.

Further, a secure network module control method applied to an intelligent management system specifically comprises the following steps: s1, initially arranging routers around a question-answering machine by taking the question-answering machine as a center, and setting initial connection passwords of the routers;

s2, distributing a public and private key pair, generating the public and private key pair by the questioning and answering machine, and distributing a public key to the router;

s3, safety cycle detection, namely sequentially connecting the questioning and answering devices with routers in a detection area through WIFI (wireless fidelity), and performing public and private key pairing detection;

s4, marking the security level, and marking the router as safe if the public and private keys are successfully paired; if the target router can not be connected, marking the router as alert; if the connection is successful but the pairing detection fails, marking the router as dangerous;

s5, submitting a detection result, and after the detection is finished, the questioning and answering machine sends the detection results of the questioning and answering machine number, the detection time, the router name, the security level and the like to the exhibition hall operation management server;

s6, message reminding, wherein for the router with the alert safety level, the client module sends message reminding to field workers; for the router with dangerous security level, the client module sends message reminding to tourists, exhibitors and staff in the venue;

and S7, replacing the public and private key pair, and automatically replacing the private key and the public key in the router by the question and answer device after closing the shop.

The invention achieves the following beneficial effects:

the invention brings the exhibition center, the host, the exhibitor, the buyer, the related exhibitor and the audience into a unified management system through the safety data server and the sub-server which is independently connected with the safety data server, thereby realizing data intercommunication and unified management. The system is integrally designed from the architecture level, the style is unified, the operation is simple, the later maintenance is convenient, the management efficiency is improved, the labor cost is reduced, and the enterprise income is increased. The invention can also automatically generate various summary reports, is convenient for managers to know the enterprise operation condition,

the invention adopts a distributed design, and divides different functional modules into different servers to operate, thereby reducing the burden of a single server and reducing the later maintenance cost. Meanwhile, the embodiment of the user is improved, and the user does not worry about the problems of jamming and the like of the client.

In addition, the invention adopts a brand-new data management method, and the data security is protected in all directions from multiple layers, so that all data are stored in the security data server, the unified management of the data is realized, and the hackers are prevented from being broken by the hackers in a scattered way; secondly, a multilayer virtual machine technology is adopted, the actual memory of the security data server is isolated from the data exchange module to form a buffer area, so that viruses are prevented from being directly damaged in the security data server, the viruses can only be abused in the virtual machine, and the buffer server with false user data can be automatically generated when hackers and viruses invade, so that enemies are confused for time; thirdly, before each piece of data is sent by the sub-server, authority verification is carried out on the sub-server, and a hacker is prevented from attacking the system and pretending to be the sub-server to steal the data; fourthly, operations such as data communication, query, storage, deletion and the like are subjected to independent targeted optimization; finally, the invention is also provided with a virus checking and killing module, which can actively delete the surface layer virtual machine when necessary, and even select to directly close the server when the resistance is not resisted so as to reduce the loss.

The invention takes a user as a center, promotes management operation upgrading through data-driven operation, constructs a collaborative exhibition center exhibition ecosystem, realizes service platform, operation datamation, application mobility, management intellectualization and industry and property integration, and realizes the intellectualization of exhibition hall operation.

Drawings

Fig. 1 is a schematic view of the overall structure of the present invention.

Fig. 2 is a schematic structural diagram of the exhibition hall operation management server of the present invention.

Figure 3 is a schematic diagram of a secure network module architecture of the present invention.

FIG. 4 is a diagram of a data management method of the intelligent management system of the present invention.

Fig. 5 is a diagram of a method of controlling the security network module of the present invention.

FIG. 6 is a schematic diagram of the client database module structure of the present invention.

FIG. 7 is a flow chart of the exhibition scheduling of the present invention.

Fig. 8 is a flow management diagram of the exhibition operations business process of the present invention.

FIG. 9 is a diagram of the host exhibition management server according to the present invention.

FIG. 10 is a sub-module relationship diagram of the host exhibitions management module of the present invention.

Fig. 11 is a diagram of an exemplary cloud service management method.

In the figure, 100, an exhibition hall operation management server; 101. an office portal sub-module; 110. a customer database module; 111. a thread management submodule; 112. a customer management submodule; 113. a marketing management submodule; 114. a contract management submodule; 115. a basic data management submodule; 116. a statistical analysis report submodule; 120. an exhibition scheduling module; 130. the exhibition operation business process management module; 140. a post house and an online booking module; 150. a warehouse logistics management module; 160. a third party service and evaluation submodule; 170. an employee comprehensive management submodule; 180. a project economic benefit analysis submodule; 190. a decision analysis submodule; 200. a cloud service server is unfolded; 300. the host exhibition management server.

Detailed Description

To facilitate an understanding of the present invention by those skilled in the art, specific embodiments thereof are described below with reference to the accompanying drawings.

As shown in fig. 1 to 11, the present invention provides an intelligent management system applied to a convention and exhibition center, which includes a system server group, and a plurality of access control devices, a plurality of identity recognition devices, a plurality of self-service machines, a plurality of self-service invoice printers, a plurality of self-service inquiry machines, a client, and a secure network module connected to the system server group.

The system server group includes:

The exhibition hall operation management server is the core of exhibition hall business, and exhibition hall managers attract and manage exhibition sponsors, third-party service providers and tourists through the exhibition hall operation management server. The exhibition cloud service server is mainly used by a plurality of third-party service providers which provide services such as catering and hotels for the exhibitions, so that the third-party service providers can manage services quickly and provide better services for tourists and exhibitors. The host exhibition management server is used by the exhibition host, and the host can manage exhibitors and tourists on the exhibition management server under the authorization of exhibition managers. The exhibition cloud service server and the sponsor exhibition management server are assistance servers and are used for sharing the operating pressure of the exhibition operation management server, and the problem that the server runs fully and fully like the conventional management system because all services are put on one server to run, and the server runs fully for a long time, so that the operating pressure is high and the use effect is influenced is solved.

The exhibition management system comprises an exhibition management server, a third party service provider, a sponsor and a sponsor, wherein the exhibition management server is used for managing staff and the third party service provider and assisting the sponsor by the exhibition management staff, the third party service provider provides services for the sponsor, the exhibitor and tourists on the exhibition cloud service server, and the sponsor manages the tourists and the exhibitor on the exhibition management server of the sponsor, and the management staff, the exhibition management server and the sponsor are matched with each other. Meanwhile, the data of the three are stored in the safety data server, and the exhibition hall operation management server can automatically generate various statistical reports according to the data, so that the defects can be conveniently found by exhibition hall management personnel, and the advantages are strengthened. The improvement further improves the function modules of the exhibition cloud service server and the host exhibition management server, so that better services can be provided for hosts, exhibitors and tourists, and more hosts are attracted. Thus, a continuously strengthened positive cycle is formed, the system is more and more perfect, and the operating benefits of the exhibition hall are more and more good.

The exhibition hall operation management server comprises:

exhibition scheduling module: the system is used for arranging the exhibition, the activity and the meeting stage of the exhibition hall; the exhibition scheduling module is visual, and managers can directly operate on a visual calendar to schedule the exhibition scheduling; the arranged schedule information can be published to the staff and the customers through the client module, so that the potential customers can know when to hold an exhibition, the communication cost is reduced, the staff can know the recent work arrangement, and the staff can reasonably arrange to work; on the other hand, the exhibition profile can be shared with the exhibition operation business process management module to provide a basis for the management of the exhibition;

exhibition hall operation summarization module: the system is used for third-party service evaluation, comprehensive employee management, project economic benefit analysis and decision analysis; the module is a core module which can optimize the exhibition hall, and the management personnel of the exhibition hall can know the defects of the exhibition hall through the module, so that the defects are improved.

Further, the client module includes:

a central portal submodule: the system is an external network for customers and employees to access, and is an entrance for all operations of a host, an exhibitor and audiences; meanwhile, the system is also used for external propaganda of the exhibition center, and the propaganda content comprises news information, notice (including exhibition period), a central system, a group system, an innovative learning and communication park, enterprise culture, enterprise internal periodical and public talk (message board); the module can be accessed from a self-service machine, a webpage end, a mobile client, a WeChat applet and the like;

office portal sub-module 101: the system is an intranet for employees to work and is used for realizing mobile work; the system can realize operations such as unified identity authentication, unified login, one-stop office mode, real-time reminding of each business process, quick business access, employee attendance, convenient information query, performance assessment results, examination and approval, internal business information (including exhibition period, task reminding) and the like.

Further, the exhibition operation business process management module 130 includes:

the exhibition project management submodule: the system is used in the exhibition project establishment stage and is used for project information establishment, monthly work plan formulation, project budget filling, plan task book establishment, security and sanitation scheme generation, exhibition position information maintenance and exhibition work task maintenance;

the exhibition execution management submodule comprises: the system is used in the exhibition process and is used for task reporting, task evaluation, exhibition hall handover problem entry, exhibition hall handover problem feedback, field patrol problem entry, patrol problem feedback, field problem entry, field problem processing and conference room work inspection; the management personnel of the exhibition hall decompose and formulate different tasks and carry on the task and report according to the task plan, distribute the task to the staff of the same line in the form of task report at the same time, the staff receives the task report on the sub-module 101 of office door, according to the instruction of the task report, finish the corresponding task and submit the task progress; in addition, when the staff hands over and visits in the site, the staff can also actively or according to the opinions of the exhibition sponsor, the exhibition trader and the tourists to input the problems, and then the management staff of the exhibition can also distribute the actively input problems to front-line staff in the form of task reports; after the staff finish the task, the manager can evaluate the task on the task report according to the completion degree, the completion time and the like of the task, and the evaluations also provide basis for exhibition summarization and staff management; the tasks are of various and complicated types, including comprehensive guarantee, property management, advertising engineering, field management and exhibition service;

and (3) a project summary management submodule: the system is used after the exhibition is finished and is used for carrying out satisfaction degree investigation, exhibition settlement management, exhibition settlement examination and verification, data reporting, exhibition hall handover and exhibition summarization;

the exhibition project management submodule is mainly responsible for pre-exhibition budget filling and task plan making; the exhibition execution management submodule is responsible for decomposing the task plan into task reports and is responsible for executing specific tasks during exhibition; the project summary management submodule is responsible for summarizing gains and losses in the exhibition process after the exhibition is performed; the exhibition project management submodule, the exhibition execution management submodule and the project summary management submodule are mutually matched, the flow of each module is continuously optimized, the service level is improved, and each step in the exhibition holding process is standard and uniform as the commodity produced by a production line.

Basic information management submodule: the exhibition management sub-module, the exhibition execution management sub-module and the project summary management sub-module are connected and used for task allocation maintenance, monthly planning department maintenance, exhibition hall handover project maintenance, exhibition patrol project maintenance, property security post responsibility maintenance, satisfaction survey project maintenance, expense settlement project maintenance, exhibition summary department maintenance and meeting room inspection project maintenance;

a message reminding sub-module: and the basic information management submodule is mutually connected and is used for sending message reminding to exhibitors, staff and other exhibition related personnel through WeChat, mail, short message and the like. Meanwhile, the staff can set the push frequency, the push mode and the push object according to the message types, and the message receiving staff can receive the messages such as the to-do reminder and the like at the mobile terminal and the PC terminal simultaneously and provide the query function of all historical messages.

On one hand, the message reminding sub-module can obtain the execution condition of the task from the basic information management sub-module and send task reminding to the staff according to a certain frequency, so that the staff is prevented from missing a certain task and further influencing the evaluation of the customers; meanwhile, a task completion report can be sent to the task presenter after the task is completed, and whether the task presenter is satisfied or not is inquired, so that the attention of the exhibition hall to the task presenter is reflected. On the other hand, the message reminding sub-module can also obtain the information of the exhibitor from the safety data server, can remind the exhibitor in time, and prevent the exhibitor from missing the exhibition or not being prepared enough for the exhibition.

Further, the post house and online booking module 140 comprises:

and E, an online newspaper museum submodule: the system is used for the exhibitor to carry out identity verification, identity improvement, application for the newspaper museum, result query of the newspaper museum, query of common problems and payment of expenses;

the online booking submodule comprises: the system is used for the exhibitor to perform material display, facility reservation, exhibition hiring, overtime hiring, advertisement reservation, water, electricity and gas hiring, forklift hiring and trolley lifting hiring on the network; orders are paid directly on the internet, and the exhibitor can track the delivery state in real time;

an order management submodule: the online booking submodule is connected with the online booking submodule and is used for managing order information submitted by an exhibitor, opening orders on site and the like, supporting order information inquiry, export and printing, and performing order tracking, checking, cancelling and cancelling operations;

the personal center: the online post house sub-module, the online booking sub-module and the order management sub-module are connected and used for an exhibitor to check personal data, order information, correction feedback and commodity evaluation;

the commodity management submodule comprises: the online booking submodule is connected and is used for maintaining exhibition material information, exhibition material type management and commodity shelf loading and unloading management by a worker; in addition, different entry items can be set for different exhibition materials;

the statistical form submodule is as follows: and the online post house submodule and the commodity management submodule are connected and are used for field income statistics, order statistics, sales condition statistics, exhibition income statistics, a special management fee statistical table, exhibition income analysis and comparison, a slip cross-over table, an online booking rate statistical table, an exhibition field income settlement table and staff workload statistics.

Further, the exhibition hall operation summary module comprises:

third party services and evaluations sub-module 160: the system is used for carrying out instant evaluation on catering, hotels, security guards, cleaning, express delivery and other service providers, namely the evaluation is carried out in daily business rather than the final one-time evaluation; evaluation index management, evaluation management and query statistics can be carried out;

the employee integrated management sub-module 170: the system is used for realizing staff information management, attendance management, salary management, performance management, one star per month, new staff annual evaluation, conference room management, work task management, business trip management and purchase management;

project economic benefit analysis submodule 180: the system is used for realizing contract execution tracking management, settlement management, parameter management and income statistical analysis;

the decision analysis submodule 190: the method is used for realizing the utilization statistical analysis of the exhibition hall, the performance statistical analysis of staff, the flow statistics in the material hall and the exhibition collection and payment statistics.

Further, the client database module 110 includes:

thread management submodule 111: the system is used for collecting exhibition industry information, establishing an exhibition database, mining target customers and managing indexes; the exhibition industry information comprises exhibition types, sponsors, the industry, cities, exhibition halls, exhibition frequencies, exhibition time, exhibition scale and whether to tour;

customer management submodule 112: the system is used for establishing a client database, managing client information, examining new clients, managing client types, managing client grades and managing client authorization; the client information comprises target client information and formal client information, wherein the target client information comprises client grades, user-defined grades, client sources, information channels, whether important clients are found or not, creation time, creators, tracking start time, client states, contacts, decision-making persons, sellers, exhibition information, marketing records, investigation and reception, quotations, personalized demands and sales opportunities; the formal client information comprises a client state, a client type, a client credit, a client satisfaction survey, a client contract, a deal line, a client care, a survey reception, a client visit, a client grade, a user-defined grade, a client responsible person, a related exhibition project and an exhibition state;

marketing management submodule 113: the system is used for sales personnel designation, management of sales targets and management of sales processes, and can know deep requirements of customers through data analysis and adjust sales strategies in time;

contract management submodule 114: the system is used for automatically generating a quotation, approving the quotation lower than the authorized quotation, inquiring contract information and tracking the refund of the contract;

basic data management submodule 115: the system is connected with a security data server, a thread management submodule 111, a client management submodule 112, a marketing management submodule 113 and a contract management submodule 114, is used for data storage, query deletion and the like, and is also used for setting reminding, making a mail template and setting client grade rules, client credit rules, charging standards, basic quotations, target client quantitative indexes and sale target parameters;

the statistical analysis reporting sub-module 116: and the basic data management submodule 115 is interconnected for thread channel statistics, potential customer statistics, marketing customer statistics, existing customer statistics, customer grade statistics, customer profile information inquiry, customer conversion rate, order statistics, customer loyalty statistics, customer marketing situation statistics, sales target and sales amount statistics, monthly business trip record statistics.

Specifically, the thread management submodule 111, the client management submodule 112, and the marketing management submodule 113 are used before sale, so as to enhance the grasp of the exhibition manager on the industry information, improve the management efficiency, and improve the client conversion rate. The customer database module 110 also provides data support for after-market service to the customer for the shop manager.

Further, the management method of the exhibition scheduling module 120 includes the following steps:

(1) the exhibition hall marketing personnel searches for potential exhibitors through the client database module 110, signs an intention contract, determines the expected exhibition period of the exhibitor, and shares the exhibition period information to the exhibition scheduling module 120;

(2) the exhibition manager confirms the schedule, and if the schedule of the exhibition is not conflicted, the exhibition manager informs the marketing personnel to sign a formal contract;

(3) the exhibition schedule information is shared to the client database module 110 and the exhibition operation business process management module 130;

(4) the exhibition profile is published in the central portal sub-module and office portal sub-module 101.

The exhibition cloud service server 200 includes:

Further, a management method of the exhibition cloud service comprises exhibition item presetting, merchant account creation, commodity release, user ordering and goods payment processing;

(1) the method for presetting the exhibition project comprises the following steps:

a system manager creates an exhibition project in a background management module of an exhibition center;

the system management personnel synchronizes exhibition projects, establishes an exclusive two-dimensional code of the exhibition and sends the exclusive two-dimensional code to an exhibition sponsor or an operator;

and the system management personnel sets the page of the C end of the individual exhibition, and the set content comprises an exhibition Banner graph and a classified ICON ICON.

(2) The method for merchant account creation includes the following steps:

applying for opening an account by a manager of the off-line contact system of a merchant, and providing materials such as a corresponding enterprise business license and the like;

the system management personnel inform the auditor to carry out on-line audit on the materials provided by the merchant, judge whether the materials are in compliance, and reject the request for opening the account if the materials are not in compliance;

auditors carry out under-line dark visit on business places of merchants, judge whether the business environment of the auditors meets the requirements of the exhibition sponsor, and refuse the account opening request of the auditors if the business environment does not meet the requirements of the sponsor;

after the merchant meets the conditions, the system management personnel creates an account for the merchant and feeds back the account;

after the merchant takes the account, the merchant logs in and is familiar with the interface, if the merchant does not know the application for offline tutoring.

(3) The commodity publishing method comprises the following steps:

after the contents of the commodities sold in the edited exhibition are set, applying for shelving to system managers;

the system manager confirms that the system manager is on the shelf after the audit is passed;

if the exhibition commodity is released, the exhibition commodity can be directly copied to a commodity release page of the exhibition, and the exhibition can be put on shelf without re-examination after the selling price and the selling time are modified;

and the system manager sets corresponding commodity recommendation on the recommendation position of the C-end page.

(4) The method for ordering by the user comprises the following steps:

after a system manager communicates with a host or an operator, the exclusive exhibition two-dimensional code is popularized;

the user wechat scans the exclusive exhibition two-dimensional code or clicks the exhibition small program, and after the registration and login are successful, the user browses the content and places an order to purchase the commodity in the catering module or the hotel module;

after the user successfully places the order, paying the payment of the goods, entering the payment account of the third party, and simultaneously receiving the verification and cancellation code by the user;

the merchant receives the order short message prompt and the background popup message, and the merchant checks the details of the information of the commodities subscribed by the user in time, confirms and feeds back the details;

after receiving the feedback, the user applies for invoicing; after receiving the invoicing request, the merchant performs invoicing processing, and the user receives the electronic invoice and can obtain a paper invoice from an automatic invoice printer;

the user obtains the corresponding service according to the invoice.

(5) The method for processing the payment comprises the following steps:

if the user applies for refund, the merchant can choose to refuse, partially agree and agree after receiving the refund application and feed back the reason, the user receives the refund and can complain to the system manager;

if the user does not apply for refund, the merchant can apply for withdrawal to the system administrator; after receiving the withdrawal application, the system manager can choose to refuse or approve the withdrawal application and feed back the reason; while the merchant may choose to complain to the manager.

The host exhibition management server includes:

Further, the host marketing management module includes:

exhibition activity management submodule: the system is a management entry for managing all events of a host and is used for realizing functions of exhibition/event release, exhibition management, exhibition query and retrieval, exhibition labels, exhibition classification management and exhibition display template setting;

marketing content management submodule: the system is used for managing all marketing materials, micro stations, data forms, posters and questionnaires by the host side;

marketing tool management submodule: the system is used for providing a marketing tool box for a host and introducing the adaptive scene and the use of each marketing tool; the materials stored in the marketing content management submodule can be directly imported, so that the host can conveniently and quickly market by using a marketing tool;

the client data management submodule comprises: the system is used for managing exhibitor data, audience data, public number fan data and clue data; the marketing tool management submodule is connected, so that a host can conveniently and quickly adjust a marketing scheme and marketing materials according to marketing data;

a wechat pipe module: the system is used for providing a station-type micro-information work number management tool for a host;

the comprehensive statistical report sub-module: the system is used for carrying out statistical analysis on address book information and income of all exhibitions of a host;

the system sets up the submodule: and the exhibition activity management submodule, the marketing content management submodule, the marketing tool management submodule, the client data management submodule, the WeChat trust management module and the comprehensive statistical report submodule are connected and used for member management, department management, system parameter setting and authority setting.

Further, the host exhibitions management module includes:

the exhibition data management submodule is used for exhibition portal management, exhibition micro-station management, exhibition ticket management, registration form management and exhibition data setting and is also used for exhibition information release;

the exhibition position management submodule comprises: the system is used for the administrator to check and lock the exhibition position;

marketing and recruiting submodule: the system is used for the host to set a plurality of marketing channels for the exhibition and count the marketing effect of the marketing channels;

the exhibition manager management submodule: the system is used for establishing an integrated exhibitor database for a host;

audience management submodule: the system is used for registration, auditing and message pushing of audiences;

and a conference management submodule in the exhibition: the method is used for conference setting, conference registration, conference sign-in, conference interaction and conference statistics;

the check-in submodule: connected with audience management submodule and exhibition conference management submodule for verifying personnel identity, maintaining exhibition and conference safety, and recording participant information

The exhibition statistical report sub-module is used for generating an exhibition total income report and also can be used for generating an exhibition position income report, an advertisement expenditure, an exhibition trader data analysis report and an audience analysis report.

The secure data server includes:

s10, virus checking and killing, wherein in the process of S4-S8, the virus checking and killing module checks and kills the surface layer virtual machine comprehensively at any time, and once the virus is found, the virus is deleted and an alarm is given; if the server cannot be deleted, all server activities are immediately frozen, the surface layer virtual machine is deleted, and the surface layer virtual machine with the data exchange module and the malicious data detection module is regenerated after the deletion; if the virus invades the buffering virtual machine, gradually generating more buffering virtual machines and giving an alarm; if the virus invasion speed is too high or no person responds for a long time, the server is closed;

The invention mainly adopts a multilayer virtual machine technology to isolate the secure data server from the data exchange module to form a buffer area, thereby preventing viruses from directly damaging the secure data server. Each piece of data between the servers is monitored safely, mainly in order to prevent hackers from invading the sub-servers (all programs have bugs, and the sub-servers of the secure data server are directly connected with the outside, and the bugs are easier to be found by people and easier to be invaded by people), and then the sub-servers are controlled to steal user information stored by the secure data server. Before access, the server is verified, and a public and private key pair is occasionally replaced, so that a hacker is prevented from invading the system and pretending to be a sub-server of the secure data server, and further user data is stolen. The last limitation to the operation of the administrator is the last protection of the present invention, mainly to prevent the data loss when the secure data server has been invaded or is self-stolen by an employee. The invention carries out omnibearing protection on the user data through three layers of protection, greatly improves the data security, enables the user to trust the exhibition center more, and further indirectly improves the service volume of the exhibition center.

The identity recognition equipment comprises a face recognition camera and a fingerprint card punch, and the identity recognition equipment and the access control equipment are arranged at the entrances of the exhibition hall and the conference room together and are used for recognizing and counting the participation conditions of the personnel participating in the exhibition or the conference and providing data support for subsequent statistics and summarization.

The client comprises a webpage end, a mobile client, a WeChat applet and the like. When the exhibition is held, if small-amount transactions such as catering, hotel reservation, exhibition service hiring and the like are carried out, a user can directly operate on a client, and then can scan and self-service print value-added tax special invoices and common invoices on a self-service invoice printer by means of two-dimensional codes generated by service handling. If large-scale transaction is involved, such as a customer placing an order to an exhibitor, payment and confirmation operations must be carried out on a self-service machine, and then the invoice is printed by a self-service invoice printer according to a two-dimensional code generated on the customer side. If the service of the exhibition hall is confused by the client, the exhibitor and the like, the inquiry can be carried out through a self-service inquiry machine which is used for providing the navigation service of the infrastructure of the exhibition hall. The self-service invoice printer, the self-service machine and the self-service inquiry machine are combined together in a group in general, and a plurality of groups of equipment are placed in a venue, and are generally placed in a group at intervals of 20-30 meters, so that convenience is brought to users.

Further, the safety network module comprises a plurality of routers and a plurality of questioning and answering devices, the number ratio of the routers to the questioning and answering devices is 5:1, the questioning and answering devices are small intelligent devices such as raspberry groups, and the questioning and answering devices determine the size of a detection area through the WIFI connection distance of the questioning and answering devices. The main objective of this module is in order to prevent that there is lawless persons to induce the customer to connect through setting up false WIFI, and then steal customer account information.

A control method for a security network module specifically comprises the following steps: s1, initially arranging routers around a question-answering machine by taking the question-answering machine as a center, and setting initial connection passwords of the routers; the questioning and answering devices are numbered during arrangement, so that the whole venue can be divided into individual circular areas by the questioning and answering devices to facilitate management;

s4, marking the security level, and marking the router as safe if the public and private keys are successfully paired; if the target router cannot be connected, the password of the router is different from the initial connection password, the router may be a client sharing WIFI, and the router is marked to be alert; if the connection is successful but the pairing detection fails, the router is indicated to be possibly phishing WIFI, and at the moment, the router is marked as dangerous;

s6, message reminding, namely sending message reminding to field workers by the client module for the router with the alert safety level to remind the workers to go to a problem area for patrol at a proper time; for a router with a dangerous safety level, the client module can send message reminding to tourists, exhibitors and staff in the venue to remind the tourists and the exhibitors of not connecting WIFI with a certain name, so that information is prevented from being stolen, meanwhile, the staff can be reminded of going to a dangerous area immediately to investigate suspicious people, and people in the area are reminded of not connecting dangerous WIFI with loud sound;

If the client is connected with the security router provided by the local venue, the client module sends a short message prompt to the client to remind the client that the connection is correct; if the customer does not receive the short message prompt, the WIFI connected to by the customer may be phishing WIFI, and at the moment, the customer should immediately turn off the WIFI and report to staff.

The whole working process of the invention is as follows:

the staff of the exhibition center publicizes and attracts the home and abroad host to hold various events such as exhibitions and meetings through the functional module on the exhibition hall operation management server 100. Meanwhile, the staff of the exhibition center can also recruit and manage various third-party service providers through the functional modules on the exhibition cloud service server 200, so as to provide peripheral services for the sponsor, the exhibitor and the audience participating in the exhibition in the future. When a host decides to host an exhibition in the exhibition center, the staff of the exhibition center opens the use authority of the host exhibition management server 300 to the host. Thereafter, the host promotes the exhibition, recruits the exhibitor, and attracts the audience through the function module on the host exhibition management server 300.

If the exhibitor wants to live in the exhibition, the exhibitor needs to perform registration, identity verification and payment through the online post submodule, and meanwhile, the exhibitor data can be inquired in the exhibitor management submodule of the host exhibition management server 300. After the registration of the exhibitor is successful, the exhibitor can carry out the reservation of various exhibition materials through the online reservation submodule, arrange the exhibition stands and prepare to meet the audience.

The audience can be registered by the audience management submodule on the host exhibition management server 300, and the identity of the audience is verified by the attendance submodule to enter the exhibition hall. In addition, exhibition staff, sponsors, exhibitors and audiences can obtain various third-party services such as dining, hotel reservation and the like through the exhibition cloud service server 200 after exhibitions.

The above-described embodiments of the present invention do not limit the scope of the present invention. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present invention should be included in the scope of the claims of the present invention.

Claims

1. The utility model provides an intelligence management system for exhibitions center which characterized in that: the system comprises a system server group, and a plurality of access control devices, a plurality of identity recognition devices, a plurality of self-service machines, a plurality of self-service invoice printers, a plurality of self-service inquiry machines, a client and a safety network module which are connected with the system server group;

the system server group includes:

the security data server: the exhibition management server is respectively and independently connected with the exhibition operation management server, the exhibition cloud service server and the host exhibition management server and is used for data exchange, malicious data detection, encrypted storage of all server data, data security access and authority management;

the secure data server includes:

a safety protection module: the system is used for authorizing and verifying data inquiry, storage and deletion authority of the server and the staff and also used for managing a system account;

the data management method of the secure data server specifically comprises the following steps:

s10, virus checking and killing, namely, fully checking and killing the surface layer virtual machine by a virus checking and killing module at the moment when S4-S8 is carried out;

and S13, the administrator operates, and all administrator accounts need to be authorized when the administrator operates to copy, delete, maintain the server and add the administrator accounts.

2. The intelligent management system for exhibition center of claim 1, wherein: the exhibition hall operation management server comprises:

3. The intelligent management system for exhibition center of claim 2, wherein: the safety network module comprises a plurality of routers and a plurality of questioning and answering devices, and the number ratio of the routers to the questioning and answering devices is 5: 1.

4. The intelligent management system for exhibition center of claim 1, wherein: the exhibition cloud service server comprises:

5. The intelligent management system for exhibition center of claim 1, wherein: the host exhibition management server includes:

host party exhibition management module: the system is used for managing specific affairs of the exhibition by a host;

6. The intelligent management system for exhibition center of claim 1, wherein: the virus killing method comprises the following specific steps: s1, discovering viruses, immediately deleting and alarming;

7. A security network module control method applied to the intelligent management system of claim 3, comprising the following steps: s1, initially arranging routers around a question-answering machine by taking the question-answering machine as a center, and setting initial connection passwords of the routers;

s5, submitting a detection result, and after the detection is finished, the question-answering machine sends the detection result of the number, the detection time, the router name and the security level of the question-answering machine to the exhibition hall operation management server;