CN112134953B - Self-adaptive response method based on push message, computing device and storage medium - Google Patents
Self-adaptive response method based on push message, computing device and storage medium Download PDFInfo
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- CN112134953B CN112134953B CN202011004762.0A CN202011004762A CN112134953B CN 112134953 B CN112134953 B CN 112134953B CN 202011004762 A CN202011004762 A CN 202011004762A CN 112134953 B CN112134953 B CN 112134953B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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Abstract
The invention discloses a self-adaptive response method based on a push message, a computing device and a storage medium, wherein the method comprises the following steps: after sending a push message to a user, detecting a trigger operation of the user on the push message; responding to the trigger operation, and adaptively determining a response landing page of the push message according to the message type and/or user behavior data of the push message; a response landing page is presented to the user. Through the method, the page which is presented to the user after the push information is triggered is configured in a self-adaptive manner according to the message type of the push message and/or the behavior data of the user, manual configuration is not needed, manual resources are saved, and the configuration of the response landing page has the characteristics of flexibility and individuation.
Description
Technical Field
The invention relates to the technical field of computers, in particular to a self-adaptive response method based on push messages, a computing device and a storage medium.
Background
Currently, various internet applications have a demand for pushing messages, such as pushing messages to attract users to use applications, pushing messages to remind users of important information, pushing messages to attract users to participate in service activities, and the like, and a user clicks the push message and then presents a page corresponding to the push message to the user.
However, the inventor finds out in the process of implementing the invention that: in the prior art, which page is presented after the push message is clicked is configured manually and uniformly, and the configuration mode is very complicated and inflexible by setting control parameters for the push message.
Disclosure of Invention
In view of the above, the present invention has been made to provide a push message based adaptive response method, a computing device and a storage medium that overcome or at least partially solve the above-mentioned problems.
According to an aspect of the present invention, there is provided an adaptive response method based on push messages, including:
after sending a push message to a user, detecting a trigger operation of the user on the push message;
responding to the trigger operation, and adaptively determining a response landing page of the push message according to the message type and/or the user behavior data of the push message;
a response landing page is presented to the user.
According to yet another aspect of the present invention, there is provided a computing device comprising: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;
the memory is configured to store at least one executable instruction that causes the processor to:
after sending a push message to a user, detecting a trigger operation of the user on the push message;
responding to the trigger operation, and adaptively determining a response landing page of the push message according to the message type and/or the user behavior data of the push message;
a response landing page is presented to the user.
According to yet another aspect of the present invention, there is provided a computer storage medium having at least one executable instruction stored therein, the executable instruction causing a processor to perform operations comprising:
after sending a push message to a user, detecting a trigger operation of the user on the push message;
responding to the trigger operation, and adaptively determining a response landing page of the push message according to the message type and/or the user behavior data of the push message;
a response landing page is presented to the user.
According to the self-adaptive response method based on the push message, the computing equipment and the storage medium of the invention, the method comprises the following steps: after sending a push message to a user, detecting a trigger operation of the user on the push message; responding to the trigger operation, and adaptively determining a response landing page of the push message according to the message type and/or user behavior data of the push message; a response landing page is presented to the user. Through the method, the page which is presented to the user after the push information is triggered is configured in a self-adaptive manner according to the message type of the push message and/or the behavior data of the user, manual configuration is not needed, manual resources are saved, and the configuration of the response landing page has the characteristics of flexibility and individuation.
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:
fig. 1 is a flowchart illustrating a push message-based adaptive response method according to an embodiment of the present invention;
fig. 2 is a flowchart illustrating an adaptive response method based on push messages according to another embodiment of the present invention;
fig. 3 is a schematic structural diagram of a computing device provided by an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present invention will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the invention are shown in the drawings, it should be understood that the invention can be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art.
Fig. 1 shows a flowchart of a push message-based adaptive response method provided by an embodiment of the present invention, and as shown in fig. 1, the method includes the following steps:
step S110, after sending the push message to the user, detecting a trigger operation of the user on the push message.
The push message is pushed to the user side by the server, after the user side receives the push message, the push message is presented to the user in the message notification bar, the user can execute a clearing operation to clear the push message, and can also execute a triggering operation on the push message to check the specific push content of the push message.
Step S120, responding to the trigger operation, and according to the message type and/or the user behavior data of the push message, adaptively determining the response landing page of the push message.
Wherein, the response landing page of the push message refers to a page jumped after the push information is triggered. Different from a manual unified configuration mode in the prior art, the method of this embodiment adaptively configures, according to the message type of the push message and/or the behavior data of the user, the page that is presented to the user after the push message is triggered, and this mode does not need manual participation, saves manual resources, is more flexible, and for different users, the page that is presented after the push message is triggered may also be different, and has a personalized characteristic.
And step S130, presenting the response landing page to the user.
And after the response landing page of the push message is determined, directly presenting the response landing page to the user.
According to the push message-based adaptive response method provided by the embodiment, after a push message is sent to a user, a trigger operation of the user on the push message is detected; responding to the trigger operation, and adaptively determining a response landing page of the push message according to the message type and/or the user behavior data of the push message; a response landing page is presented to the user. In the method, the page presented to the user after the push information is triggered is configured in a self-adaptive manner according to the message type of the push message and/or the behavior data of the user.
Fig. 2 is a flowchart illustrating an adaptive response method based on push messages according to another embodiment of the present invention, and as shown in fig. 2, the method includes the following steps:
step S210, after sending the push message to the user, detecting a trigger operation of the user on the push message.
Step S220, in response to the trigger operation, adaptively determining a response landing page of the push message according to the message type and/or the user behavior data of the push message.
In an optional manner, according to the message type of the push message, a specific implementation manner of adaptively determining the response landing page of the push message is as follows: and if the message type of the push message is a subscription type or an automation type, determining that the detail page corresponding to the push message is a response landing page of the push message. The detail page corresponding to the push message is a page directly associated with the push message, for example, the push message recharging activity push message corresponds to the detail page that is a page showing specific recharging activity content, and for example, the push message is an information push message, and the detail page that corresponds to the push message is a page showing specific information content.
The subscription type and the automated push message are both used to notify information directly related to the user, for example, the subscription type push message includes: push messages generated when books subscribed by the user are updated, push messages generated when discussions participated in by the user are updated, push messages generated when comments of the user are replied, and the like. The automated types of push messages are: push messages of user member expiration reminders, push messages of check-in reminders, push messages of card ticket check-in reminders, and the like. For the push message used for notifying the information directly related to the user, the purpose of the user triggering the push message is clear, that is, the user wants to view the specific information, and in this case, the user is directly presented with the detail page corresponding to the push message, that is, the detail page corresponding to the push message is determined as the response landing page. Therefore, the method realizes the self-adaptive configuration of the response landing page of the push message based on the message type of the push message, and has higher flexibility.
In an optional manner, a specific implementation manner of adaptively determining a response landing page of a push message according to user behavior data is as follows: determining the frequency of clearing operation of a user on the historical push message under the message type of the push message and/or the frequency of closing operation of the user on a detail page corresponding to the historical push message under the message type of the push message according to the user behavior data; and if the frequency of the clearing operation and/or the frequency of the closing operation meet the preset conditions, determining that other pages except the detail page corresponding to the push message are response landing pages of the push message.
In the method, the feedback of a user on historical push messages which belong to the same message type as the push messages is analyzed, the frequency of the user for directly clearing the push messages is determined, and/or the frequency that the user clicks the push messages but does not participate in the push activities and directly closes detailed pages of the push messages is determined, whether the push messages of the message type and the detailed activity contents of the push messages are interested by the user is evaluated according to the clearing frequency and/or the closing frequency, if the push messages are not interested, other pages except corresponding pages corresponding to the push messages are determined as response landing pages, other pages are presented to the user, and the detailed pages corresponding to the push messages are not presented to the user; otherwise, if the user is interested in the details page, the details page corresponding to the push message is determined as a response landing page, and the details page of the push message is presented to the user.
Specifically, if the frequency of the clearing operation of the user on the history push message in the message type to which the push message belongs exceeds a first preset value, and/or the frequency of the closing operation of the user on the detail page of the history push message in the message type to which the push message belongs exceeds a first preset value, that is, the number of times that the user directly clears the push message is large or the frequency is high, and/or the number of times that the user triggers the push message but does not participate in the activity to directly close the detail page of the push message is large or the frequency is high, it indicates that the user is not interested in the push message of the information type, the user is not presented with the specific page corresponding to the push message, but is directed to other pages, for example, the application home page is determined as the response landing page of the push message, and the user is directed to the reference home page. Therefore, the method realizes the self-adaptive configuration of the response landing page of the push message based on the feedback of the user to the historical push message, and has the characteristic of individuation.
In an optional manner, a specific implementation manner of adaptively determining a response landing page of a push message according to user behavior data is as follows: judging whether the triggering time of the triggering operation exceeds the validity period of the push message; if so, determining that a channel page of a channel to which the push message belongs is a response landing page of the push message; if not, determining that the detail page corresponding to the push message is a response landing page of the push message.
In practical applications, the application will push messages with timeliness, such as news information, time-limited preferential activities, etc., and such push messages are no longer referential once they expire. Based on the method, whether the triggering time of the push message triggered by the user exceeds the validity period of the push message is judged, and if not, the detail page corresponding to the push message is determined as the response landing page so as to present the detail page to the user; if the validity period is exceeded, determining the channel page corresponding to the push message as a response landing page of the push message, for example, when the information push message is triggered by the user and is expired, determining the information channel page presenting a plurality of information contents as the response landing page, so as to present the consultation channel page to the user; for another example, when the user triggers the push message of the recharging activity, the recharging activity is expired, and the recharging activity channel page presenting a plurality of recharging activity contents is determined as a response landing page, so that the recharging activity channel page is presented to the user.
Step S230, judging whether a screen opening page is presented or not according to the user tag data; if yes, go to step S240, otherwise go to step S250.
Open screen pages are typically used to deliver advertisements, and in the prior art, whether or not an open screen page is presented before a particular response landing page is presented is also uniformly manually configured. In the method of the embodiment, whether the open screen page is presented or not is adaptively configured according to the user tags, rather than being configured to be presented or not presented uniformly.
In an optional manner, the specific implementation manner of determining whether to present the open page according to the user tag data is as follows: judging whether the user label comprises a paid user label or not; if so, not presenting the open screen page; otherwise, the screen-open page is presented. In specific implementation, the user is marked according to the payment behavior data of the user, for example, if the payment behavior frequency of the user reaches a preset value or the payment amount exceeds the preset value according to the payment behavior data of the user, the user is marked with a payment user label, and if the user has the payment user label, an open screen page does not need to be presented to the user. Conversely, if the user has less frequent payment or a lower payment amount, the user will not have a paid user tag and the user will need to be presented with an open screen page. Therefore, the method realizes the self-adaptive determination of whether the open screen page is presented or not based on the user payment behavior, and has the characteristic of flexibility instead of uniform configuration.
In an optional manner, the specific implementation manner of determining whether to present the open page according to the user tag data is as follows: judging whether the user tags comprise active user tags or not; if so, not presenting the open screen page; otherwise, the screen-open page is presented. In specific implementation, the user activity is evaluated according to the user behavior data, the user is tagged according to the user activity, for example, if the average online time of the user exceeds a preset value, the user is considered to be active, the active user tag is tagged for the user, and if the user has the active user tag, the user does not need to be presented with an open screen page. Conversely, if the user is not active enough, the user will not have an active user tab and the user will need to be presented with an open page. The method realizes the self-adaptive determination of whether the open screen page is presented or not based on the activity of the user, and has the characteristics of flexibility instead of uniform configuration.
In an optional mode, whether the open screen page is presented or not is judged according to the running state information of the application. Specifically, if the application to which the push message belongs is in a foreground running state, the open screen page is not presented. That is, the application is running in the foreground, and if the user triggers a received push message for the application, the application does not go through the open page before jumping to the response landing page of the push message. And if the application to which the push message belongs is in a background running state or a non-running state, judging whether the screen-opening page is presented or not according to the user tag. That is, if the application runs in the background or does not run, whether the open screen page is presented or not is judged according to the user tag. The method realizes the self-adaptive determination of whether the open screen page is presented or not based on the running state of the application, and has the characteristic of flexibility instead of uniform configuration.
And S240, displaying the screen-open page to the user according to the screen-open set time length, and displaying the response landing page to the user.
Through the judgment, if the screen-open page is determined to be presented, the screen-open page is presented to the user according to the set duration of the screen-open page, and after the screen-open page is presented, the response landing page of the push message is presented to the user.
In an alternative mode, if the response landing page is not the detail page corresponding to the push message, the prompt message of the push message is presented to the user. If the response landing page adaptively configured by the method of this embodiment is not the detail page associated with the push message, the push message is prompted, for example, the number of unread messages presented by the message center is increased by one.
And step S250, presenting the response landing page to the user.
And if the open screen page is determined not to be presented, directly presenting a response landing page of the push message.
Step S260, detecting a page return operation executed by the user in response to the landing page.
And step S270, self-adaptively determining a return page according to the user preference tag data, and presenting the return page to the user.
In the prior art, the return page presented to the user after the response landing page is returned is also configured uniformly by human, for example, uniformly returned to the application home page, and similarly, this method needs a lot of manpower, is inflexible, and cannot meet the user preference.
Based on this, the present embodiment further provides a method for adaptively determining a return page, specifically: and after detecting that the user performs the page return operation in response to the landing page, determining a return page according to the user preference tag data, and presenting the return page to the user.
Taking an electronic book application as an example, analyzing purchasing behavior data or reading behavior data of a user, finding that the user prefers to purchase a book from a book city for reading, marking a book user tag of the book city for the user, determining that a return page is a book city page according to the book user tag of the book city, and for the user, executing a return operation on a response landing page and returning to the book city page. Furthermore, the preference of the user for various books can be determined by analyzing the reading behavior of the user, the target channel returned to the page of the book city is determined according to the book preference tag information of the user, and the target channel is presented in the page of the book city, for example, if the book preference tag of the user is a published book tag, the page of the published book channel is presented to the user. For another example, by analyzing bookshelf book information of the user, if the user prefers to import a book from local for reading, a local book user tag is marked for the user, the returned page is determined to be a bookshelf page according to the local book user tag, and for the user, the returned page is returned to the bookshelf page by executing a return operation in response to the landing page.
According to the self-adaptive response method based on the push message provided by the embodiment, on one hand, a response landing page of the push message is self-adaptively configured according to the message type and/or the user behavior data of the push message; on the other hand, whether the on-screen page is presented in the presentation response landing page or not is configured in a self-adaptive mode according to the user tags; on the other hand, according to the preference of the user, the return page presented after the return from the response landing page is configured in a self-adaptive manner, and the self-adaptive configuration of the three aspects does not need manual participation.
An embodiment of the present invention provides a non-volatile computer storage medium, where the computer storage medium stores at least one executable instruction, and the computer executable instruction may execute the push message-based adaptive response method in any of the above method embodiments.
The executable instructions may be specifically configured to cause the processor to:
after sending a push message to a user, detecting a trigger operation of the user on the push message;
responding to the trigger operation, and adaptively determining a response landing page of the push message according to the message type and/or the user behavior data of the push message;
a response landing page is presented to the user.
In an alternative, the executable instructions cause the processor to:
after the response landing page is presented to the user, detecting page returning operation executed by the user on the response landing page;
and self-adaptively determining a return page according to the user preference tag data, and presenting the return page to the user.
In an alternative, the executable instructions cause the processor to:
before the response landing page is presented to the user, judging whether an open screen page is presented or not according to the user tag data;
if so, displaying the screen-opening page to the user according to the screen-opening set time length.
In an alternative, the executable instructions cause the processor to:
judging whether the user label comprises a paid user label or not;
if so, not presenting the open screen page; and if not, displaying the screen opening page.
In an alternative, the executable instructions cause the processor to:
and if the message type of the push message is a subscription type or an automation type, determining that the detail page corresponding to the push message is a response landing page of the push message.
In an alternative, the executable instructions cause the processor to:
determining the frequency of clearing operation of a user on the historical push message under the message type of the push message and/or the frequency of closing operation of the user on a detail page corresponding to the historical push message under the message type of the push message according to the user behavior data;
and if the frequency of the clearing operation and/or the frequency of the closing operation meet the preset conditions, determining that other pages except the detail page corresponding to the push message are response landing pages of the push message.
In an alternative, the executable instructions cause the processor to:
judging whether the triggering time of the triggering operation exceeds the validity period of the push message;
if so, determining that a channel page of a channel to which the push message belongs is a response landing page of the push message;
if not, determining that the detail page corresponding to the push message is a response landing page of the push message.
In an alternative, the executable instructions cause the processor to:
and if the response landing page of the push message is not the detail page corresponding to the push message, presenting the prompt message of the push message to the user.
Compared with the prior art, the method does not need manual configuration, saves manual resources, and enables the response of the configuration of the landing page to have the characteristics of flexibility and individuation.
Fig. 3 is a schematic structural diagram of an embodiment of the computing device of the present invention, and the specific embodiment of the present invention does not limit the specific implementation of the computing device.
As shown in fig. 3, the computing device may include: a processor (processor)302, a communication Interface 304, a memory 306, and a communication bus 308.
Wherein: the processor 302, communication interface 304, and memory 306 communicate with each other via a communication bus 308. A communication interface 304 for communicating with network elements of other devices, such as clients or other servers. The processor 302, configured to execute the program 310, may specifically perform relevant steps in the above-described push message-based adaptive response method embodiment for a computing device.
In particular, program 310 may include program code comprising computer operating instructions.
The processor 302 may be a central processing unit CPU, or an Application Specific Integrated Circuit (ASIC), or one or more Integrated circuits configured to implement an embodiment of the present invention. The computing device includes one or more processors, which may be the same type of processor, such as one or more CPUs; or may be different types of processors such as one or more CPUs and one or more ASICs.
And a memory 306 for storing a program 310. Memory 306 may comprise high-speed RAM memory and may also include non-volatile memory (non-volatile memory), such as at least one disk memory.
The program 310 may specifically be configured to cause the processor 302 to perform the following operations:
after sending a push message to a user, detecting a trigger operation of the user on the push message;
responding to the trigger operation, and adaptively determining a response landing page of the push message according to the message type and/or the user behavior data of the push message;
a response landing page is presented to the user.
In an alternative manner, the program 310 causes the processor 302 to:
after the response landing page is presented to the user, detecting page returning operation executed by the user on the response landing page;
and self-adaptively determining a return page according to the user preference tag data, and presenting the return page to the user.
In an alternative manner, the program 310 causes the processor 302 to:
before the response landing page is presented to the user, judging whether an open screen page is presented or not according to the user tag data;
if so, displaying the screen-opening page to the user according to the screen-opening set time length.
In an alternative manner, the program 310 causes the processor 302 to:
judging whether the user label comprises a paid user label or not;
if so, not presenting the open screen page; and if not, displaying the screen opening page.
In an alternative manner, the program 310 causes the processor 302 to:
and if the message type of the push message is a subscription type or an automation type, determining that the detail page corresponding to the push message is a response landing page of the push message.
In an alternative manner, the program 310 causes the processor 302 to:
determining the frequency of clearing operation of a user on the historical push message under the message type of the push message and/or the frequency of closing operation of the user on a detail page corresponding to the historical push message under the message type of the push message according to the user behavior data;
and if the frequency of the clearing operation and/or the frequency of the closing operation meet the preset conditions, determining that other pages except the detail page corresponding to the push message are response landing pages of the push message.
In an alternative manner, the program 310 causes the processor 302 to:
judging whether the triggering time of the triggering operation exceeds the validity period of the push message;
if so, determining that a channel page of a channel to which the push message belongs is a response landing page of the push message;
if not, determining that the detail page corresponding to the push message is a response landing page of the push message.
In an alternative manner, the program 310 causes the processor 302 to:
and if the response landing page of the push message is not the detail page corresponding to the push message, presenting the prompt message of the push message to the user.
Compared with the prior art, the method does not need manual configuration, saves manual resources, and enables the response of the configuration of the landing page to have the characteristics of flexibility and individuation.
The algorithms or displays presented herein are not inherently related to any particular computer, virtual system, or other apparatus. Various general purpose systems may also be used with the teachings herein. The required structure for constructing such a system will be apparent from the description above. In addition, embodiments of the present invention are not directed to any particular programming language. It is appreciated that a variety of programming languages may be used to implement the teachings of the present invention as described herein, and any descriptions of specific languages are provided above to disclose the best mode of the invention.
In the description provided herein, numerous specific details are set forth. It is understood, however, that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure an understanding of this description.
Similarly, it should be appreciated that in the foregoing description of exemplary embodiments of the invention, various features of the embodiments of the invention are sometimes grouped together in a single embodiment, figure, or description thereof for the purpose of streamlining the invention and aiding in the understanding of one or more of the various inventive aspects. However, the disclosed method should not be interpreted as reflecting an intention that: that the invention as claimed requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the detailed description are hereby expressly incorporated into this detailed description, with each claim standing on its own as a separate embodiment of this invention.
Those skilled in the art will appreciate that the modules in the device in an embodiment may be adaptively changed and disposed in one or more devices different from the embodiment. The modules or units or components of the embodiments may be combined into one module or unit or component, and furthermore they may be divided into a plurality of sub-modules or sub-units or sub-components. All of the features disclosed in this specification (including any accompanying claims, abstract and drawings), and all of the processes or elements of any method or apparatus so disclosed, may be combined in any combination, except combinations where at least some of such features and/or processes or elements are mutually exclusive. Each feature disclosed in this specification (including any accompanying claims, abstract and drawings) may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.
Furthermore, those skilled in the art will appreciate that while some embodiments herein include some features included in other embodiments, rather than other features, combinations of features of different embodiments are meant to be within the scope of the invention and form different embodiments. For example, in the following claims, any of the claimed embodiments may be used in any combination.
The various component embodiments of the invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art will appreciate that a microprocessor or Digital Signal Processor (DSP) may be used in practice to implement some or all of the functionality of some or all of the components according to embodiments of the present invention. The present invention may also be embodied as apparatus or device programs (e.g., computer programs and computer program products) for performing a portion or all of the methods described herein. Such programs implementing the present invention may be stored on computer-readable media or may be in the form of one or more signals. Such a signal may be downloaded from an internet website or provided on a carrier signal or in any other form.
It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and that those skilled in the art will be able to design alternative embodiments without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. The invention may be implemented by means of hardware comprising several distinct elements, and by means of a suitably programmed computer. In the unit claims enumerating several means, several of these means may be embodied by one and the same item of hardware. The usage of the words first, second and third, etcetera do not indicate any ordering. These words may be interpreted as names. The steps in the above embodiments should not be construed as limiting the order of execution unless specified otherwise.
Claims (11)
1. An adaptive response method based on push messages comprises the following steps:
after sending a push message to a user, detecting a trigger operation of the user on the push message;
responding to the trigger operation, and adaptively determining a response landing page of the push message according to user behavior data;
presenting a response landing page to the user;
the step of adaptively determining the response landing page of the push message according to the user behavior data comprises the following steps:
determining the frequency of clearing operation of a user on the historical push message under the message type of the push message and/or the frequency of closing operation of the user on a detail page corresponding to the historical push message under the message type of the push message according to the user behavior data;
and if the frequency of the clearing operation and/or the frequency of the closing operation meet preset conditions, determining other pages except the detail page corresponding to the push message as response landing pages of the push message.
2. The method of claim 1, wherein after the presenting a response landing page to a user, the method further comprises:
detecting page returning operation executed by the user on the response landing page;
and self-adaptively determining a return page according to the user preference tag data, and presenting the return page to the user.
3. The method of claim 1 or 2, wherein prior to said presenting a response landing page to a user, the method further comprises:
judging whether a screen opening page is presented or not according to the user tag data;
if so, displaying the screen-opening page to the user according to the screen-opening set time length.
4. The method of claim 3, wherein said determining whether to present the open page based on the user tag data further comprises:
judging whether the user label comprises a paid user label or not;
if so, not presenting the open screen page; and if not, displaying the screen opening page.
5. The method of claim 1, wherein the method further comprises:
and if the response landing page of the push message is not the detail page corresponding to the push message, presenting the prompt message of the push message to the user.
6. A computing device, comprising: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;
the memory is configured to store at least one executable instruction that causes the processor to:
after sending a push message to a user, detecting a trigger operation of the user on the push message;
responding to the trigger operation, and adaptively determining a response landing page of the push message according to user behavior data;
presenting a response landing page to the user;
the step of adaptively determining the response landing page of the push message according to the user behavior data comprises the following steps:
determining the frequency of clearing operation of a user on the historical push message under the message type of the push message and/or the frequency of closing operation of the user on a detail page corresponding to the historical push message under the message type of the push message according to the user behavior data;
and if the frequency of the clearing operation and/or the frequency of the closing operation meet preset conditions, determining other pages except the detail page corresponding to the push message as response landing pages of the push message.
7. The computing device of claim 6, the executable instructions further cause the processor to:
after a response landing page is presented to a user, detecting a page return operation executed by the user on the response landing page;
and self-adaptively determining a return page according to the user preference tag data, and presenting the return page to the user.
8. The computing device of claim 6 or 7, the executable instructions further causing the processor to:
before the response landing page is presented to the user, judging whether an open screen page is presented or not according to the user tag data;
if so, displaying the screen-opening page to the user according to the screen-opening set time length.
9. The computing device of claim 8, the executable instructions further cause the processor to:
judging whether the user label comprises a paid user label or not;
if so, not presenting the open screen page; and if not, displaying the screen opening page.
10. The computing device of claim 6, the executable instructions further cause the processor to:
and if the response landing page of the push message is not the detail page corresponding to the push message, presenting the prompt message of the push message to the user.
11. A computer storage medium having at least one executable instruction stored therein, the executable instruction causing a processor to perform operations corresponding to the push message-based adaptive response method of any one of claims 1-5.
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