CN112070538A - Promotion information display method based on information flow, computing equipment and storage medium - Google Patents
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Abstract
The invention discloses a promotion information display method based on information flow, computing equipment and a storage medium. The method comprises the following steps: sending a promotion information acquisition request in real time, acquiring a response message corresponding to the request, and judging whether the response message carries promotion information or not; if the response message carries promotion information, displaying the carried promotion information, and adding the promotion information into a cache queue; and if the response message does not carry the promotion information, showing the promotion information at the head of the cache queue. According to the scheme, the acquisition request is sent in real time to acquire the promotion information, and the promotion information acquired in real time is preferentially displayed, so that the real-time performance of the displayed promotion information is improved; according to the scheme, when popularization information is not requested, the popularization information of the head of the cache queue is displayed, the overall exposure rate of the popularization information is further improved, the filling rate of the popularization bit is guaranteed, and the waste of popularization bit resources is avoided. And this scheme can further promote user experience, improves the popularization effect.
Description
Technical Field
The invention relates to the technical field of computers, in particular to a popularization information display method based on information flow, a computing device and a storage medium.
Background
With the development of information technology, more and more platforms reach the effect of attracting users and promoting products through the mode of show popularization information. For example, in an e-book platform, book advertisements are typically shown in reading pages or in book city pages.
Compared with traditional popularization modes such as pop-up window and the like, the information flow popularization mode has the characteristics of good user experience and high conversion rate, and therefore the information flow popularization mode is widely applied. The information flow promotion specifically includes inserting promotion information into the content flow, so that visual consistency of users is guaranteed. In the current information flow promotion mode, a preloading mode is generally adopted, that is, advertisement slots are used for obtaining promotion information in batches in advance, and a large amount of promotion information is stored in a cache pool. And when the information is displayed, corresponding popularization information is obtained from the cache pool for displaying.
However, the inventor finds that the following defects exist in the prior art in the implementation process: the popularization information display mode of the existing information flow popularization is adopted, so that the timeliness of the displayed popularization information is poor, the overall exposure rate of the popularization information is low, the popularization position utilization rate is low, and the popularization effect is poor.
Disclosure of Invention
In view of the above, the present invention has been made to provide a method, a computing device and a storage medium for presenting popularization information based on information flow that overcome or at least partially solve the above-mentioned problems.
According to one aspect of the invention, a promotion information display method based on information flow is provided, which comprises the following steps:
sending a promotion information acquisition request in real time, acquiring a response message corresponding to the acquisition request, and judging whether the response message carries promotion information or not;
if the response message carries promotion information, displaying the carried promotion information, and adding the promotion information into a cache queue;
and if the response message does not carry the promotion information, showing the promotion information at the head of the cache queue.
According to another aspect of the present invention, there is provided a computing device comprising: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;
the memory is used for storing at least one executable instruction, and the executable instruction enables the processor to execute the operation corresponding to the promotion information display method based on the information flow.
According to still another aspect of the present invention, a computer storage medium is provided, where at least one executable instruction is stored in the storage medium, and the executable instruction causes a processor to perform operations corresponding to the above popularization information presentation method based on information flow.
According to the promotion information display method and the computing equipment based on the information flow, the promotion information acquisition request is sent in real time, the response message corresponding to the request is acquired, and whether the response message carries the promotion information or not is judged; if the response message carries promotion information, displaying the carried promotion information, and adding the promotion information into a cache queue; and if the response message does not carry the promotion information, showing the promotion information at the head of the cache queue. According to the scheme, the acquisition request is sent in real time to acquire the promotion information, and the promotion information acquired in real time is preferentially displayed, so that the real-time performance of the displayed promotion information is improved; in addition, when popularization information is not requested, the popularization information of the head of the cache queue is displayed, the overall exposure rate of the popularization information is further improved, the filling rate of the popularization bit is guaranteed, and the waste of popularization bit resources is avoided. And this scheme can further promote user experience, improves the popularization effect.
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:
fig. 1 is a schematic flowchart illustrating a method for displaying promotion information based on information flow according to an embodiment of the present invention;
fig. 2 is a schematic flowchart illustrating a method for displaying promotion information based on information flow according to a second embodiment of the present invention;
fig. 3 is a schematic flowchart illustrating a method for displaying promotion information based on information flow according to a third embodiment of the present invention;
fig. 4 is a schematic flowchart illustrating a method for displaying popularization information based on information flow according to a fourth embodiment of the present invention;
fig. 5 is a schematic flowchart illustrating a method for displaying popularization information based on information flow according to a fifth embodiment of the present invention;
fig. 6 shows a schematic structural diagram of a computing device according to a seventh embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present invention will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the invention are shown in the drawings, it should be understood that the invention can be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art.
Example one
Fig. 1 is a schematic flowchart illustrating a method for displaying promotion information based on information flow according to an embodiment of the present invention. The popularization information display method provided by the embodiment can be applied to various devices. More specifically, the method provided by the embodiment can be applied to a delivery terminal of popularization information, such as a mobile phone, a computer, a reading device, a smart wearable device, and the like.
As shown in fig. 1, the method comprises the steps of:
step S110: sending a promotion information acquisition request in real time, acquiring a response message corresponding to the acquisition request, and judging whether the response message carries promotion information or not; if yes, go to step S120; if not, go to step S130.
In order to ensure the real-time performance of the promotion information display, the promotion information acquisition request can be sent to the promotion information server by the delivery terminal of the promotion information in real time. When receiving a promotion information acquisition request sent by a terminal, a promotion information server searches whether new promotion information exists in the server, wherein the new promotion information is newly generated promotion information in a time period from the last time of distributing promotion information to the current time. If new promotion information is found in the server, the server sends a response message containing the promotion information to the releasing terminal; and if the new promotion information is not found in the server, the response message sent by the server to the releasing terminal does not contain the promotion information.
Step S120: and displaying the carried promotion information, and adding the promotion information into the cache queue.
When the response message is determined to carry the promotion information, the promotion information is preferentially displayed, so that the real-time performance of the displayed promotion information is guaranteed. Further, in this embodiment, a corresponding buffer queue is also generated, and the promotion information may be stored in the buffer queue. When it is determined that the response message carries the promotion information, the promotion information can be added to the cache queue.
Step S130: and displaying the promotion information at the head of the cache queue.
If the response message does not carry the promotion information, it is indicated that no new promotion information is currently displayed, so that the cache queue can be searched, the promotion information currently located at the head of the cache queue can be obtained and displayed, the overall exposure rate of the promotion information is further ensured, and the waste of promotion bit resources is avoided.
Therefore, in the embodiment, the acquisition request is sent in real time to acquire the promotion information, and the promotion information acquired in real time is preferentially displayed, so that the real-time performance of the displayed promotion information is improved; in addition, when popularization information is not requested, the popularization information of the head of the cache queue is displayed, the overall exposure rate of the popularization information is further improved, the filling rate of the popularization bit is guaranteed, and the waste of popularization bit resources is avoided. And this embodiment can further promote user experience, improves the popularization effect.
Example two
Fig. 2 is a schematic flowchart illustrating a method for displaying promotion information based on information flow according to an embodiment of the present invention. The method for displaying the promotion information provided by the embodiment is directed to further optimization of the method for displaying the promotion information in the first embodiment.
As shown in fig. 2, the method includes:
step S210: sending a promotion information acquisition request in real time, acquiring a response message corresponding to the acquisition request, and judging whether the response message carries promotion information or not; if yes, go to step S220; if not, go to step S230.
Step S220: and displaying the carried promotion information, and adding the promotion information into the cache queue.
Step S230: and displaying the promotion information at the head of the cache queue.
Step S240: judging whether preset trigger operation aiming at the displayed popularization information is monitored; if yes, go to step S250; if not, go to step S260.
After the carried promotion information is displayed, the promotion effect of the promotion information in a preset time period can be monitored. Specifically, monitoring the relevant operation of the user on the displayed promotion information, if monitoring the preset trigger operation of the user on the displayed promotion information, indicating that the user is interested in the promotion information, so that the promotion information can be determined to obtain a corresponding promotion effect, and then executing step S250; if the preset triggering operation of the user for the displayed promotion information is not monitored, it indicates that the user is not interested in the promotion information at present, that is, the promotion information has not obtained the corresponding promotion effect, and then step S260 is executed.
Optionally, the specific operation manner is not limited in this embodiment, and any operation that can represent that the user is interested in the promotion information may be used as a preset trigger operation in this embodiment, such as a click operation, a voice control operation, a preset shortcut operation, and the like.
Step S250: and deleting the promotion information from the cache queue.
If the preset triggering operation of the user for the displayed popularization information is monitored, it is indicated that the popularization information obtains a corresponding popularization effect, and in order to save storage resources and reduce storage cost, the popularization information can be deleted from the cache queue.
Step S260: and moving the promotion information to the tail of the buffer queue.
If the preset triggering operation of the user for the displayed promotion information is not monitored, it is indicated that the promotion information does not obtain the corresponding promotion effect, and then the promotion information is continuously reserved in the cache queue. In addition, in order to avoid the waste of display resources and the reduction of user experience caused by the frequent display of popularization information without obtaining the popularization effect, when the preset trigger operation of the user on the displayed popularization information is not monitored, the position of the popularization information in the cache queue is adjusted on the basis of continuously retaining the popularization information in the cache queue so as to reduce the display priority of the popularization information, namely, the popularization information is moved to the tail of the cache queue.
Therefore, in the embodiment, on the basis of the first embodiment, the preset trigger operation for the displayed promotion information is further monitored, and the promotion information is deleted from the cache queue when the preset trigger operation is monitored, so that the storage resources are saved, and the storage cost is reduced; moreover, in this embodiment, when the preset trigger operation for the displayed popularization information is not monitored, the popularization information is moved to the tail of the cache queue, so that the waste of display resources and the reduction of user experience caused by the frequent display of the popularization information without the popularization effect are avoided.
EXAMPLE III
Fig. 3 is a schematic flow chart illustrating a popularization information presentation method based on information flow according to a third embodiment of the present invention. The method for displaying the promotion information provided by the embodiment is directed to further optimization of the method for displaying the promotion information in the first embodiment.
As shown in fig. 3, the method includes:
step S310: and generating a plurality of promotion bits aiming at each group of information stream data, and distributing corresponding promotion bit identifications for each promotion bit.
In the existing information flow promotion scene, in each group of information flow data, a plurality of promotion bits are usually set, but only one promotion bit identifier is configured, and the promotion information is continuously acquired by using the one promotion bit identifier, and the acquired promotion information is filled into the plurality of promotion bits. However, if the promotion information is frequently obtained only by one promotion bit identifier, the platform will usually recognize the behavior as an abnormal behavior, and thus trigger a protection mechanism to reduce the profit weight of the promotion bit.
In this embodiment, to avoid the reduction of the profit weight of the promotion bits, a plurality of promotion bits are generated for each set of information stream data, and a corresponding promotion bit identifier is allocated to each promotion bit. The promotion bit identifications corresponding to different promotion bits are different.
Optionally, in the process of generating a plurality of promotion bit identifiers, for each group of information stream data, the number of promotion bits is determined according to the display frequency of promotion information in the group of information stream data, then a plurality of promotion bit identifiers are generated according to the number of promotion bits, and a corresponding promotion bit identifier is allocated to each promotion bit. For example, a group of information stream data includes 10 pieces of data, and in the group of information stream data, if 1 piece of promotion information is shown after 2 pieces of content information are shown each time, it is determined that the number of promotion bits is 3, thereby generating 3 promotion bit identifiers, and allocating a corresponding promotion bit identifier to each promotion bit.
Step S320: and sending a promotion information acquisition request in real time based on the plurality of promotion bit identifications.
Different from the prior art in which only one promotion bit identifier is used to frequently obtain promotion information, the promotion information is obtained by using a plurality of generated promotion bit identifiers in this embodiment, so that the disadvantage of reducing the profit weight of the promotion bit is avoided. Specifically, in this embodiment, each promotion information acquisition request carries a promotion bit identifier, and the promotion bit identifiers carried in the promotion information acquisition requests sent at different times are not completely the same.
In the actual implementation process, in order to further improve the overall exposure rate and the promotion effect of the promotion information, the promotion information acquisition request can be sent in real time by using a plurality of promotion position identification polling requests. Specifically, a polling sequence is determined, in the process of sending a promotion information acquisition request in real time, a promotion bit identifier carried in the last promotion information acquisition request is determined, then, the promotion bit identifier behind the promotion bit identifier is used as a target promotion bit identifier, and in the process of the request, the promotion information acquisition request carrying the target promotion bit identifier is sent.
Optionally, in order to improve the promotion effect of the promotion information, different promotion bit identifiers correspond to different promotion categories in this embodiment; and/or different promotional bit identifications correspond to different promotional revenue weights. Wherein, the promotion category can be the category of automobile, game, etc. Therefore, the server can obtain the promotion information of the corresponding promotion category and/or promotion income weight according to the promotion position identification carried in the request and send the promotion information to the releasing terminal. In other words, in this embodiment, if the response message carries the promotion information, the promotion information is matched with the promotion category and/or the promotion income weight corresponding to the promotion bit identifier in the promotion information obtaining request. For example, if the promotion category corresponding to the promotion location identifier ID1 is a car, the server can obtain promotion information of the car category and send the promotion information to the delivery terminal; or if the promotion income weight corresponding to the promotion position identification ID1 is high, the server acquires promotion information with high promotion income and sends the promotion information to the releasing terminal; or, if the promotion category corresponding to the promotion location identifier ID1 is an automobile and the promotion profit weight is high, the server acquires promotion information with high promotion profits in the automobile category and issues the promotion information to the delivery terminal.
Further optionally, the display weight corresponding to any promotion location identifier may be determined according to the promotion category and/or promotion income weight corresponding to the promotion location identifier. Then, in an optional implementation manner, the request frequency corresponding to the promotion bit identifier may be determined according to the display weight corresponding to the promotion bit identifier, and the promotion information acquisition request may be sent in real time based on the request frequency corresponding to the promotion bit identifier. For example, if the display weights corresponding to the promotion bit identifiers ID1, ID2, and ID3 are 0.5, 0.3, and 0.2, it is determined that the request frequencies corresponding to the promotion bit identifiers ID1, ID2, and ID3 are 5/10 (i.e., 5 times of requests carry the promotion bit identifiers ID1), 3/10, and 2/10, and finally the promotion information acquisition request is sent in real time according to the request frequency, for example, in 10 requests, the former 5 requests carry the promotion bit identifiers ID1, the 6 th to 8 th requests carry the promotion bit identifiers ID2, and the 9 th to 10 th requests carry the promotion bit identifiers ID 3.
Step S330: acquiring a response message corresponding to the acquisition request, and judging whether the response message carries promotion information or not; if yes, go to step S340; if not, go to step S350.
Step S340: and displaying the carried promotion information, and adding the promotion information into the cache queue.
Step S350: and displaying the promotion information at the head of the cache queue.
In addition, in an optional implementation manner, in order to improve the overall promotion benefit of the platform and improve the display effect of the promotion information, the arrangement sequence of the promotion information in the cache queue can be adjusted according to the display weight of the promotion bit identifier corresponding to the promotion information in the cache queue. Specifically, the promotion information with high display weight can be placed at a position close to the head of the queue, and the promotion information with low display weight can be placed at a position close to the tail of the queue.
Therefore, on the basis of the first embodiment, the promotion information acquisition request is sent in real time by using the plurality of promotion bit identifiers, so that the defects that a platform protection mechanism is triggered and the profit weight of a promotion bit is reduced due to frequent requests of the promotion bit are overcome; moreover, the overall exposure rate and the popularization effect of the popularization information are further improved.
Example four
Fig. 4 is a flowchart illustrating a method for displaying popularization information based on information flow according to a fourth embodiment of the present invention. The method for displaying the promotion information provided by the embodiment is directed to further optimization of the method for displaying the promotion information in the first embodiment.
As shown in fig. 4, the method includes:
step S410: sending a promotion information acquisition request in real time, acquiring a response message corresponding to the acquisition request, and judging whether the response message carries promotion information or not; if yes, go to step S420; if not, go to step S460.
Step S420: and displaying the carried popularization information.
Step S430: judging whether the quantity of the promotion information in the current cache queue is greater than or equal to a preset quantity or not; if yes, go to step S440; if not, go to step S450.
In order to ensure timeliness of the finally displayed promotion information, in this embodiment, a corresponding queue length threshold is configured for the cache queue, and the queue length threshold indicates the number of promotion information that can be accommodated by the cache queue.
In a specific implementation process, before adding new promotion information to the cache queue, whether the number of the promotion information in the current cache queue is larger than or equal to a preset number is judged. If yes, go to step S440; if not, go to step S450.
Step S440: and deleting the promotion information with the earliest queue adding time in the cache queue.
If the number of the promotion information in the current cache queue is greater than or equal to the preset number, the promotion information with the earliest queue adding time in the cache queue is deleted, and the subsequent step S450 is executed.
Step S450: and adding the promotion information carried in the response message into the cache queue.
Step S460: and displaying the promotion information at the head of the cache queue.
In an optional implementation manner, in order to further improve the timeliness of the displayed promotion information, the promotion information in the cache queue in this embodiment has corresponding effective time, so that according to the effective time, the overdue promotion information in the cache queue is identified, and the overdue promotion information is deleted. In a specific implementation process, the overdue promotion information in the cache queue can be identified according to a corresponding detection period; or, according to the effective time of any promotion information in the cache queue, configuring a corresponding timer for the promotion information, if the timer is in an overtime state, indicating that the promotion information is overdue, and deleting the overdue promotion information in real time.
In yet another alternative embodiment, when the user quits the launched application in the launched terminal, the cache queue may be emptied, thereby saving system storage resources. For example, when the user pushes out the e-book reading application, all the buffer queues corresponding to the e-book reading application are deleted.
Therefore, on the basis of the first embodiment, before adding new promotion information to the cache queue, the present embodiment determines whether the number of the promotion information in the current cache queue is greater than or equal to a preset number, and if so, deletes the promotion information with the earliest queue adding time in the cache queue, thereby ensuring timeliness of the promotion information displayed finally and improving promotion effects of the promotion information; in addition, the embodiment can also delete the promotion information in the overdue state in the cache queue, so that the timeliness of the displayed promotion information is further improved, the storage resources can be saved, and the storage cost is reduced.
EXAMPLE five
Fig. 5 is a flowchart illustrating a method for displaying popularization information based on information flow according to a fourth embodiment of the present invention. The method for displaying the promotion information provided by the embodiment is directed to further optimization of the method for displaying the promotion information in the first embodiment.
As shown in fig. 5, the method includes:
step S510: and sending a promotion information acquisition request in real time, and determining a cache queue corresponding to the promotion information acquisition request according to the reference dimension information corresponding to the promotion information acquisition request.
In this embodiment, to facilitate management of promotion information, a corresponding buffer queue may be generated in advance according to at least one of the following reference dimensions: promotion categories, application scenarios, and promotion positions. Wherein, the promotion category can be automobiles, games and the like; the application scene can be a reading page, a book city page or a bookshelf page and the like; the promotion bits may be a plurality of promotion bits generated in the third embodiment, such as promotion bit 1, promotion bit 2, and so on. For example, if the cache queue is generated according to the dimension of the promotion category, the cache queues corresponding to different promotion categories are different; if the cache queues are generated according to the multiple dimensions of the promotion categories and the application scenes, the cache queues corresponding to different combinations of the promotion categories and the application scenes are different.
The promotion information acquisition request carries corresponding reference dimension information. For example, the promotion information acquisition request may carry a promotion bit identifier, a promotion category, a scene ID (if the request is from a page of a book city, the request may carry the scene ID of the book city), and the like. And then determining a cache queue corresponding to the promotion information acquisition request according to the mapping relation between the reference dimension information and the cache queue.
Step S520: acquiring a response message corresponding to the acquisition request, and judging whether the response message carries promotion information or not; if yes, go to step S530; if not, go to step S540.
Step S530: and displaying the carried promotion information, and adding the promotion information into the corresponding cache queue.
Through the step, the popularization information corresponding to the same reference dimension information can be added into the same cache queue, so that data separation of the popularization information is realized, and centralized management of the popularization information is facilitated. For example, the promotion information put in the book city scene is added into the book city cache queue, and if the putting strategy is changed and the promotion information is not put in the book city scene, the cache queue can be directly deleted, so that the purpose of deleting the promotion information in the book city scene in batches is achieved, and the flexibility of the method is greatly improved.
Step S540: and displaying the promotion information at the head of the corresponding cache queue.
Therefore, in the embodiment, on the basis of the first embodiment, the corresponding buffer queue is further generated according to different reference dimension information, so that the management of the promotion information is facilitated, and higher flexibility is achieved.
EXAMPLE six
According to a sixth embodiment of the present invention, a non-volatile computer storage medium is provided, where the computer storage medium stores at least one executable instruction, and the computer executable instruction can execute the method in any of the above-mentioned method embodiments.
The executable instructions may be specifically configured to cause the processor to:
sending a promotion information acquisition request in real time, acquiring a response message corresponding to the acquisition request, and judging whether the response message carries promotion information or not;
if the response message carries promotion information, displaying the carried promotion information, and adding the promotion information into a cache queue;
and if the response message does not carry the promotion information, showing the promotion information at the head of the cache queue.
In an alternative embodiment, the executable instructions may be specifically configured to cause the processor to:
judging whether preset trigger operation aiming at the displayed popularization information is monitored;
if yes, deleting the promotion information from the cache queue;
and if not, moving the promotion information to the tail of the cache queue.
In an alternative embodiment, the executable instructions may be specifically configured to cause the processor to:
generating a plurality of promotion bits aiming at each group of information stream data, and distributing corresponding promotion bit identifications for each promotion bit;
sending a promotion information acquisition request in real time based on a plurality of promotion bit identifications; each promotion information acquisition request carries a promotion bit identifier.
In an alternative embodiment, the executable instructions may be specifically configured to cause the processor to:
and sending a promotion information acquisition request in real time by using a mode of identifying the polling request by a plurality of promotion bits.
In an alternative embodiment, the executable instructions may be specifically configured to cause the processor to:
for each group of information stream data, determining the number of promotion bits according to the display frequency of promotion information in the group of information stream data;
and generating a plurality of promotion bit identifications according to the number of the promotion bits, and distributing corresponding promotion bit identifications for each promotion bit.
In an alternative embodiment, different promotion bit identifications correspond to different promotion categories; and/or different promotional bit identifications correspond to different promotional revenue weights.
In an optional implementation manner, if the response message carries promotion information, the promotion information is matched with a promotion category and/or a promotion income weight corresponding to a promotion bit identifier in a promotion information obtaining request.
In an alternative embodiment, the executable instructions may be specifically configured to cause the processor to:
and aiming at any promotion position identification, determining the display weight corresponding to the promotion position identification according to the promotion category and/or promotion income weight corresponding to the promotion position identification.
In an alternative embodiment, the executable instructions may be specifically configured to cause the processor to:
determining the request frequency corresponding to the promotion bit identifier according to the display weight corresponding to the promotion bit identifier;
and sending a promotion information acquisition request in real time based on the request frequency corresponding to the promotion bit identifier.
In an alternative embodiment, the executable instructions may be specifically configured to cause the processor to:
and adjusting the arrangement sequence of the promotion information in the cache queue according to the display weight of the promotion bit identifier corresponding to the promotion information in the cache queue.
In an alternative embodiment, the executable instructions may be specifically configured to cause the processor to:
judging whether the quantity of the promotion information in the current cache queue is greater than or equal to a preset quantity or not;
if so, deleting the promotion information with the earliest queue adding time in the cache queue, and adding the promotion information carried in the response message into the cache queue;
and if not, adding the promotion information carried in the response message into the cache queue.
In an alternative embodiment, the executable instructions may be specifically configured to cause the processor to:
the promotion information in the cache queue has corresponding effective time;
and identifying the overdue promotion information in the cache queue according to the effective time, and deleting the overdue promotion information.
In an alternative embodiment, the executable instructions may be specifically configured to cause the processor to:
generating a respective buffer queue according to at least one of the following reference dimensions: promotion category, application scenario, and promotion location;
determining a cache queue corresponding to the promotion information acquisition request according to the reference dimension information corresponding to the promotion information acquisition request;
adding the promotion information to the corresponding cache queue;
and displaying the promotion information at the head of the corresponding cache queue.
Therefore, in the embodiment, the acquisition request is sent in real time to acquire the promotion information, and the promotion information acquired in real time is preferentially displayed, so that the real-time performance of the displayed promotion information is improved; in addition, when popularization information is not requested, the popularization information of the head of the cache queue is displayed, the overall exposure rate of the popularization information is further improved, the filling rate of the popularization bit is guaranteed, and the waste of popularization bit resources is avoided. And this scheme can further promote user experience, improves the popularization effect.
EXAMPLE seven
Fig. 6 is a schematic structural diagram of a computing device according to a seventh embodiment of the present invention, and the specific embodiment of the present invention does not limit the specific implementation of the computing device.
As shown in fig. 6, the computing device may include: a processor (processor)602, a communication Interface 604, a memory 606, and a communication bus 608.
Wherein: the processor 602, communication interface 604, and memory 606 communicate with one another via a communication bus 608. A communication interface 604 for communicating with network elements of other devices, such as clients or other servers. The processor 602 is configured to execute the program 610, and may specifically perform relevant steps in the above-mentioned method for displaying popularization information based on information flow.
In particular, program 610 may include program code comprising computer operating instructions.
The processor 602 may be a central processing unit CPU or an application Specific Integrated circuit asic or one or more Integrated circuits configured to implement embodiments of the present invention. The computing device includes one or more processors, which may be the same type of processor, such as one or more CPUs; or may be different types of processors such as one or more CPUs and one or more ASICs.
And a memory 606 for storing a program 610. Memory 406 may comprise high-speed RAM memory, and may also include non-volatile memory (non-volatile memory), such as at least one disk memory.
The program 610 may specifically be configured to cause the processor 602 to perform the following operations:
sending a promotion information acquisition request in real time, acquiring a response message corresponding to the acquisition request, and judging whether the response message carries promotion information or not;
if the response message carries promotion information, displaying the carried promotion information, and adding the promotion information into a cache queue;
and if the response message does not carry the promotion information, showing the promotion information at the head of the cache queue.
In an alternative embodiment, the program 610 may be specifically configured to cause the processor 602 to perform the following operations:
judging whether preset trigger operation aiming at the displayed popularization information is monitored;
if yes, deleting the promotion information from the cache queue;
and if not, moving the promotion information to the tail of the cache queue.
In an alternative embodiment, the program 610 may be specifically configured to cause the processor 602 to perform the following operations:
generating a plurality of promotion bits aiming at each group of information stream data, and distributing corresponding promotion bit identifications for each promotion bit;
sending a promotion information acquisition request in real time based on a plurality of promotion bit identifications; each promotion information acquisition request carries a promotion bit identifier.
In an alternative embodiment, the program 610 may be specifically configured to cause the processor 602 to perform the following operations:
and sending a promotion information acquisition request in real time by using a mode of identifying the polling request by a plurality of promotion bits.
In an alternative embodiment, the program 610 may be specifically configured to cause the processor 602 to perform the following operations:
for each group of information stream data, determining the number of promotion bits according to the display frequency of promotion information in the group of information stream data;
and generating a plurality of promotion bit identifications according to the number of the promotion bits, and distributing corresponding promotion bit identifications for each promotion bit.
In an alternative embodiment, different promotion bit identifications correspond to different promotion categories; and/or different promotional bit identifications correspond to different promotional revenue weights.
In an optional implementation manner, if the response message carries promotion information, the promotion information is matched with a promotion category and/or a promotion income weight corresponding to a promotion bit identifier in a promotion information obtaining request.
In an alternative embodiment, the program 610 may be specifically configured to cause the processor 602 to perform the following operations:
and aiming at any promotion position identification, determining the display weight corresponding to the promotion position identification according to the promotion category and/or promotion income weight corresponding to the promotion position identification.
In an alternative embodiment, the program 610 may be specifically configured to cause the processor 602 to perform the following operations:
determining the request frequency corresponding to the promotion bit identifier according to the display weight corresponding to the promotion bit identifier;
and sending a promotion information acquisition request in real time based on the request frequency corresponding to the promotion bit identifier.
In an alternative embodiment, the program 610 may be specifically configured to cause the processor 602 to perform the following operations:
and adjusting the arrangement sequence of the promotion information in the cache queue according to the display weight of the promotion bit identifier corresponding to the promotion information in the cache queue.
In an alternative embodiment, the program 610 may be specifically configured to cause the processor 602 to perform the following operations:
judging whether the quantity of the promotion information in the current cache queue is greater than or equal to a preset quantity or not;
if so, deleting the promotion information with the earliest queue adding time in the cache queue, and adding the promotion information carried in the response message into the cache queue;
and if not, adding the promotion information carried in the response message into the cache queue.
In an alternative embodiment, the program 610 may be specifically configured to cause the processor 602 to perform the following operations:
the promotion information in the cache queue has corresponding effective time;
and identifying the overdue promotion information in the cache queue according to the effective time, and deleting the overdue promotion information.
In an alternative embodiment, the program 610 may be specifically configured to cause the processor 602 to perform the following operations:
generating a respective buffer queue according to at least one of the following reference dimensions: promotion category, application scenario, and promotion location;
determining a cache queue corresponding to the promotion information acquisition request according to the reference dimension information corresponding to the promotion information acquisition request;
adding the promotion information to the corresponding cache queue;
and displaying the promotion information at the head of the corresponding cache queue.
Therefore, in the embodiment, the acquisition request is sent in real time to acquire the promotion information, and the promotion information acquired in real time is preferentially displayed, so that the real-time performance of the displayed promotion information is improved; in addition, when popularization information is not requested, the popularization information of the head of the cache queue is displayed, the overall exposure rate of the popularization information is further improved, the filling rate of the popularization bit is guaranteed, and the waste of popularization bit resources is avoided. And this scheme can further promote user experience, improves the popularization effect.
The algorithms or displays presented herein are not inherently related to any particular computer, virtual system, or other apparatus. Various general purpose systems may also be used with the teachings herein. The required structure for constructing such a system will be apparent from the description above. In addition, embodiments of the present invention are not directed to any particular programming language. It is appreciated that a variety of programming languages may be used to implement the teachings of the present invention as described herein, and any descriptions of specific languages are provided above to disclose the best mode of the invention.
In the description provided herein, numerous specific details are set forth. It is understood, however, that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure an understanding of this description.
Similarly, it should be appreciated that in the foregoing description of exemplary embodiments of the invention, various features of the embodiments of the invention are sometimes grouped together in a single embodiment, figure, or description thereof for the purpose of streamlining the invention and aiding in the understanding of one or more of the various inventive aspects. However, the disclosed method should not be interpreted as reflecting an intention that: that the invention as claimed requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the detailed description are hereby expressly incorporated into this detailed description, with each claim standing on its own as a separate embodiment of this invention.
Those skilled in the art will appreciate that the modules in the device in an embodiment may be adaptively changed and disposed in one or more devices different from the embodiment. The modules or units or components of the embodiments may be combined into one module or unit or component, and furthermore they may be divided into a plurality of sub-modules or sub-units or sub-components. All of the features disclosed in this specification (including any accompanying claims, abstract and drawings), and all of the processes or elements of any method or apparatus so disclosed, may be combined in any combination, except combinations where at least some of such features and/or processes or elements are mutually exclusive. Each feature disclosed in this specification (including any accompanying claims, abstract and drawings) may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.
Furthermore, those skilled in the art will appreciate that while some embodiments herein include some features included in other embodiments, rather than other features, combinations of features of different embodiments are meant to be within the scope of the invention and form different embodiments. For example, in the following claims, any of the claimed embodiments may be used in any combination.
The various component embodiments of the invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art will appreciate that a microprocessor or Digital Signal Processor (DSP) may be used in practice to implement some or all of the functionality of some or all of the components according to embodiments of the present invention. The present invention may also be embodied as apparatus or device programs (e.g., computer programs and computer program products) for performing a portion or all of the methods described herein. Such programs implementing the present invention may be stored on computer-readable media or may be in the form of one or more signals. Such a signal may be downloaded from an internet website or provided on a carrier signal or in any other form.
It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and that those skilled in the art will be able to design alternative embodiments without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. The invention may be implemented by means of hardware comprising several distinct elements, and by means of a suitably programmed computer. In the unit claims enumerating several means, several of these means may be embodied by one and the same item of hardware. The usage of the words first, second and third, etcetera do not indicate any ordering. These words may be interpreted as names. The steps in the above embodiments should not be construed as limiting the order of execution unless specified otherwise.
The invention discloses: A1. a promotion information display method based on information flow comprises the following steps:
sending a promotion information acquisition request in real time, acquiring a response message corresponding to the acquisition request, and judging whether the response message carries promotion information or not;
if the response message carries promotion information, displaying the carried promotion information, and adding the promotion information into a cache queue;
and if the response message does not carry the promotion information, showing the promotion information at the head of the cache queue.
A2. The method of a1, wherein the method further comprises:
judging whether preset trigger operation aiming at the displayed popularization information is monitored;
if yes, deleting the promotion information from the cache queue;
and if not, moving the promotion information to the tail of the cache queue.
A3. The method of a1 or a2, wherein the method further comprises: generating a plurality of promotion bits aiming at each group of information stream data, and distributing corresponding promotion bit identifications for each promotion bit;
the sending a promotion information acquisition request in real time further comprises: sending a promotion information acquisition request in real time based on a plurality of promotion bit identifications; each promotion information acquisition request carries a promotion bit identifier.
A4. The method of a3, wherein the sending a promotion information acquisition request in real-time based on a plurality of promotion bit identifications further comprises:
and sending a promotion information acquisition request in real time by using a mode of identifying the polling request by a plurality of promotion bits.
A5. The method of A3 or a4, wherein the generating a plurality of promotion bits for each set of information stream data and assigning a corresponding promotion bit identification for each promotion bit further comprises:
for each group of information stream data, determining the number of promotion bits according to the display frequency of promotion information in the group of information stream data;
and generating a plurality of promotion bit identifications according to the number of the promotion bits, and distributing corresponding promotion bit identifications for each promotion bit.
A6. The method of any of A3-a5, wherein different promotion bit identifications correspond to different promotion categories; and/or different promotional bit identifications correspond to different promotional revenue weights.
A7. The method according to a6, wherein, if the response message carries promotion information, the promotion information matches with the promotion category and/or promotion income weight corresponding to the promotion bit identifier in the promotion information acquisition request.
A8. The method of a6 or a7, wherein the method further comprises:
and aiming at any promotion position identification, determining the display weight corresponding to the promotion position identification according to the promotion category and/or promotion income weight corresponding to the promotion position identification.
A9. The method of A8, wherein the sending the promotional information acquisition request in real-time further comprises:
determining the request frequency corresponding to the promotion bit identifier according to the display weight corresponding to the promotion bit identifier;
and sending a promotion information acquisition request in real time based on the request frequency corresponding to the promotion bit identifier.
A10. The method of A8, wherein the method further comprises:
and adjusting the arrangement sequence of the promotion information in the cache queue according to the display weight of the promotion bit identifier corresponding to the promotion information in the cache queue.
A11. The method of any of A1-A10, wherein the adding the promotional information into a cache queue further comprises:
judging whether the quantity of the promotion information in the current cache queue is greater than or equal to a preset quantity or not;
if so, deleting the promotion information with the earliest queue adding time in the cache queue, and adding the promotion information carried in the response message into the cache queue;
and if not, adding the promotion information carried in the response message into the cache queue.
A12. The method of a11, wherein promotion information in the cache queue has a corresponding validity time;
the method further comprises: and identifying the overdue promotion information in the cache queue according to the effective time, and deleting the overdue promotion information.
A13. The method of any one of a1-a12, wherein the method further comprises: generating a respective buffer queue according to at least one of the following reference dimensions: promotion category, application scenario, and promotion location;
determining a cache queue corresponding to the promotion information acquisition request according to the reference dimension information corresponding to the promotion information acquisition request;
then the adding the promotion information to a cache queue further comprises: adding the promotion information to the corresponding cache queue;
the displaying of the promotion information at the head of the cache queue further comprises: and displaying the promotion information at the head of the corresponding cache queue.
The invention also discloses: B14. a computing device, comprising: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;
the memory is used for storing at least one executable instruction, and the executable instruction enables the processor to execute the operation corresponding to the promotion information display method based on the information flow.
The invention also discloses: C15. a computer storage medium is provided, wherein at least one executable instruction is stored in the storage medium, and the executable instruction enables a processor to execute the operation corresponding to the promotion information display method based on information flow.
Claims (10)
1. A promotion information display method based on information flow comprises the following steps:
sending a promotion information acquisition request in real time, acquiring a response message corresponding to the acquisition request, and judging whether the response message carries promotion information or not;
if the response message carries promotion information, displaying the carried promotion information, and adding the promotion information into a cache queue;
and if the response message does not carry the promotion information, showing the promotion information at the head of the cache queue.
2. The method of claim 1, wherein the method further comprises:
judging whether preset trigger operation aiming at the displayed popularization information is monitored;
if yes, deleting the promotion information from the cache queue;
and if not, moving the promotion information to the tail of the cache queue.
3. The method according to claim 1 or 2, wherein the method further comprises: generating a plurality of promotion bits aiming at each group of information stream data, and distributing corresponding promotion bit identifications for each promotion bit;
the sending a promotion information acquisition request in real time further comprises: sending a promotion information acquisition request in real time based on a plurality of promotion bit identifications; each promotion information acquisition request carries a promotion bit identifier.
4. The method of claim 3, wherein the sending a promotion information acquisition request in real-time based on the plurality of promotion bit identifications further comprises:
and sending a promotion information acquisition request in real time by using a mode of identifying the polling request by a plurality of promotion bits.
5. The method of claim 3 or 4, wherein the generating a plurality of promotion bits for each set of information stream data and assigning a corresponding promotion bit identification for each promotion bit further comprises:
for each group of information stream data, determining the number of promotion bits according to the display frequency of promotion information in the group of information stream data;
and generating a plurality of promotion bit identifications according to the number of the promotion bits, and distributing corresponding promotion bit identifications for each promotion bit.
6. The method of any of claims 3-5, wherein different promotion bit identifications correspond to different promotion categories; and/or different promotional bit identifications correspond to different promotional revenue weights.
7. The method according to claim 6, wherein if the response message carries promotion information, the promotion information matches with a promotion category and/or promotion income weight corresponding to a promotion bit identifier in the request for obtaining promotion information.
8. The method of claim 6 or 7, wherein the method further comprises:
and aiming at any promotion position identification, determining the display weight corresponding to the promotion position identification according to the promotion category and/or promotion income weight corresponding to the promotion position identification.
9. A computing device, comprising: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;
the memory is used for storing at least one executable instruction, and the executable instruction causes the processor to execute the operation corresponding to the information flow-based promotion information presentation method according to any one of claims 1-8.
10. A computer storage medium, wherein at least one executable instruction is stored in the storage medium, and the executable instruction causes a processor to execute operations corresponding to the information flow-based promotion information presentation method according to any one of claims 1-8.
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