CN112016957A

CN112016957A - Interactive advertisement propagation system and method

Info

Publication number: CN112016957A
Application number: CN202010805663.6A
Authority: CN
Inventors: 冯建明
Original assignee: Individual
Current assignee: Individual
Priority date: 2020-08-12
Filing date: 2020-08-12
Publication date: 2020-12-01

Abstract

The invention provides an interactive advertisement spreading system and a method, wherein the system comprises: the first setting module is used for receiving the interaction attribute needing to be assigned of the current interaction object set by a user party and receiving user party attribute data input by the user party; the interaction module is used for receiving interaction data of a user party for completing effective interaction on the interaction attribute; the analysis module is used for analyzing the attribute data and the interactive data of the user party to obtain first feedback data and second feedback data, wherein the first feedback data comprise market acceptance degree data and advertisement propagation efficiency data of the user party on the interactive object, and the second feedback data comprise user party assignment efficiency data and user portrait data; and the feedback module is used for feeding back the first feedback data to the advertising party and feeding back the second feedback data to the user party. The invention can realize the effective transmission of the advertisement, effectively obtain the feedback of the user side in time and carry out quantitative analysis on the market acceptance degree, the advertisement transmission efficiency and the user side assignment efficiency.

Description

Interactive advertisement propagation system and method

Technical Field

The invention relates to the technical field of advertisement propagation, in particular to an interactive advertisement propagation system and method.

Background

The existing advertisement transmission mode is generally a one-way advertisement transmission mode, such as: television, newspapers and magazines, mutual external advertisements and internet advertisements. The unidirectional advertisement propagation is a unidirectional and linear data propagation mode which takes an advertiser as a starting point and a user as an end point. The advertiser is the sender of the data and the user is the destination and recipient of the data dissemination. The advertisement propagation mode lacks interaction and information feedback, and the advertiser and the user only have a simple relationship between information release and acceptance. The following disadvantages exist:

firstly, in terms of propagation quality, quantitative analysis cannot be performed on the advertisement propagation quality, and the advertisement putting effect cannot be determined.

Secondly, the information feedback of the user side cannot be acquired. The advertiser can only passively accept the existing facts, but cannot complete the design and marketing scheme of the product (service) in time according to the market reaction in the advertisement propagation stage, so that the trial and error cost is high, and even the project failure is directly caused.

Thirdly, the market acceptance of the interactive objects cannot be quantitatively analyzed.

Disclosure of Invention

The embodiment of the invention provides an interactive advertisement propagation system, which is used for realizing the effective propagation of interactive advertisements, effectively obtaining the feedback of a user side in time, quantitatively analyzing the market acceptance degree and the advertisement propagation efficiency and the assignment efficiency of the user side, and comprises the following steps:

the first setting module is used for receiving the interaction attribute which needs to be assigned by the current interaction object and is set by a user party and receiving user party attribute data input by the user party;

the interaction module is used for receiving interaction data of effective interaction of the user side on the interaction attribute, the interaction data of the effective interaction comprises the assignment times of the interaction attribute and the value of each assignment when the user side completes the effective interaction, and the effective interaction is the interaction when the value of the interaction attribute assignment of the user side is in the threshold range of the interaction attribute;

the analysis module is used for analyzing the user party attribute data and the interaction data to obtain first feedback data and second feedback data, wherein the first feedback data comprise market acceptance degree data and advertisement propagation efficiency data of the user party on the interaction object, and the second feedback data comprise user party assignment efficiency data and user portrait data;

and the feedback module is used for feeding back the first feedback data to the advertising party and feeding back the second feedback data to the user party.

The embodiment of the invention provides an interactive advertisement propagation method, which is used for realizing effective propagation of interactive advertisements, effectively obtaining feedback of a user side in time, quantitatively analyzing the quantity and quality of propagation, and quantitatively analyzing the assignment efficiency and the market receiving degree of the user side, and comprises the following steps:

receiving interaction attributes which need to be assigned and are set by a user side and of a current interaction object;

receiving user side attribute data input by a user side;

receiving interaction data of effective interaction of the user party on the interaction attribute, wherein the interaction data of the effective interaction comprises the assignment times of the user party on the interaction attribute when the user party completes the effective interaction and the value of each assignment, and the effective interaction is the interaction when the value of the user party on the interaction attribute is within the threshold range of the interaction attribute;

analyzing the user party attribute data and the interaction data to obtain first feedback data and second feedback data, wherein the first feedback data comprise market acceptance degree data and advertisement propagation efficiency data of the user party on the interaction object, and the second feedback data comprise user party assignment efficiency data and user portrait data;

the first feedback data is fed back to the advertiser, and the second feedback data is fed back to the user.

The embodiment of the present invention further provides a computer device, which includes a memory, a processor, and a computer program stored in the memory and executable on the processor, and when the processor executes the computer program, the interactive advertisement broadcasting method is implemented.

An embodiment of the present invention further provides a computer-readable storage medium, where a computer program for executing the above interactive advertisement dissemination method is stored in the computer-readable storage medium.

In the embodiment of the invention, the interactive advertisement propagation system comprises a first setting module, a second setting module and a third setting module, wherein the first setting module is used for receiving the interaction attribute which needs to be assigned by the current interaction object and is set by a user party and receiving user party attribute data input by the user party; the interaction module is used for receiving interaction data of effective interaction of the user side on the interaction attribute, the interaction data of the effective interaction comprises the assignment times of the interaction attribute and the value of each assignment when the user side completes the effective interaction, and the effective interaction is the interaction when the value of the interaction attribute assignment of the user side is in the threshold range of the interaction attribute; the analysis module is used for analyzing the user party attribute data and the interaction data to obtain first feedback data and second feedback data, wherein the first feedback data comprise market acceptance degree data and advertisement propagation efficiency data of the user party on the interaction object, and the second feedback data comprise user party assignment efficiency data and user portrait data; and the feedback module is used for feeding back the first feedback data to the advertising party and feeding back the second feedback data to the user party. In the system, the interaction module receives interaction data of the user party for completing effective interaction on each interaction attribute, so that feedback of the user party is effectively obtained; and then, the analysis module analyzes the user side attribute data and the interaction data, the obtained first feedback data comprise market acceptance degree data and advertisement propagation efficiency data of the user side on the interaction object, namely, the market acceptance degree and the advertisement propagation efficiency are quantitatively analyzed, and the obtained second feedback data comprise user side assignment efficiency data and user portrait data, so that the analysis of the user side assignment efficiency is realized.

Drawings

In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts. In the drawings:

FIG. 1 is a schematic diagram of an interactive advertising dissemination system in an embodiment of the present invention;

FIG. 2 is a schematic diagram illustrating an interaction module according to an embodiment of the present invention;

FIG. 3 is a schematic diagram of a display of an interaction module according to an embodiment of the invention;

fig. 4 is a schematic diagram of a user side terminal in an embodiment of the present invention;

FIG. 5 is a schematic diagram of an advertiser terminal in an embodiment of the present invention;

FIG. 6 is a diagram illustrating a server according to an embodiment of the present invention;

FIG. 7 is a flow chart of a method of interactive advertisement dissemination in an embodiment of the present invention;

FIG. 8 is a diagram of a computer device in an embodiment of the invention.

Detailed Description

In order to make the objects, technical solutions and advantages of the embodiments of the present invention more apparent, the embodiments of the present invention are further described in detail below with reference to the accompanying drawings. The exemplary embodiments and descriptions of the present invention are provided to explain the present invention, but not to limit the present invention.

In the description of the present specification, the terms "comprising," "including," "having," "containing," and the like are used in an open-ended fashion, i.e., to mean including, but not limited to. Reference to the description of the terms "one embodiment," "a particular embodiment," "some embodiments," "for example," etc., means that a particular feature, structure, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the application. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. The sequence of steps involved in the embodiments is for illustrative purposes to illustrate the implementation of the present application, and the sequence of steps is not limited and can be adjusted as needed.

First, terms related to embodiments of the present invention will be described.

The advertising party: refers to the advertisement publisher or the main body of the related production (service) and operation.

The user side: refers to a subject performing data interaction with an advertiser through a terminal.

Interactive advertising: and requiring or allowing the user side to correspondingly process the received data and feeding the processed data back to the advertisement propagation mode of the advertiser. The advertiser and the user are both senders of data and recipients of data.

The interactive object is as follows: the advertisement is to the subject of the advertisement pushed to the user side, i.e. the specific object propagated by the advertiser, such as a good or service.

Interaction attribute: attribute information of the interactive object, attributes that require a user side to assign values to the interactive object, such as functions, purposes, styles, prices, materials, service life, and the like;

a user side attribute; the attribute information of the user side requires the user side to assign values to the attributes of the user side, such as gender, age, cultural degree, income, region, interests and the like.

The interaction mode is as follows: and pushing data (namely non-interactive attributes) of the interactive object and the determined interactive attributes to the user side, and assigning the interactive attributes by the user side according to the non-interactive attributes. And the assigned numerical value is assigned through the touch related control, and the numerical value or the data range represented by the touch control is the assigned numerical value or the data range of the user.

And (3) interaction target: the assignment of the interaction attributes is made within a determined threshold range.

Interaction efficiency: the working efficiency of data processing (including the number of assignments performed after one effective interaction, and the difference between the data range and the threshold range of each assignment) performed by the interacting party to achieve the interaction target.

Efficiency of advertisement dissemination: which means the degree of reception of the advertisement information by the user side. The method comprises the following two aspects: one is the advertisement propagation efficiency, namely: the cognitive degree of a user side on a main object of the advertisement information; secondly, the market acceptance of the user side for the interactive object is as follows: the user side approves the subject object of the advertisement information.

Fig. 1 is a schematic diagram of an interactive advertisement distribution system according to an embodiment of the present invention, as shown in fig. 1, the system includes:

the first setting module 101 is configured to receive an interaction attribute that needs to be assigned to a current interaction object and is set by a user, and receive user attribute data input by the user;

the interaction module 102 is configured to receive interaction data of an effective interaction performed by a user party on the interaction attribute, where the interaction data of the effective interaction includes the number of assignments to the interaction attribute and a value assigned each time when the user party completes the effective interaction, and the effective interaction is interaction when the value assigned to the interaction attribute by the user party is within a threshold range of the interaction attribute;

the analysis module 103 is configured to analyze the user side attribute data and the interaction data to obtain first feedback data and second feedback data, where the first feedback data includes market acceptance degree data and advertisement propagation efficiency data of the user side for the interaction object, and the second feedback data includes user side assignment efficiency data and user portrait data;

and the feedback module 104 is configured to feed back the first feedback data to the advertiser and feed back the second feedback data to the user.

In one embodiment, the system further comprises a second setup module to: receiving a non-interactive attribute of a current interactive object and an interactive attribute needing to be assigned, which are set by an advertiser;

the first setting module is specifically configured to: receiving the interaction attribute of the current interaction object selected by the user party from the interaction attributes set by the advertising party;

the interaction module is specifically configured to: and receiving interactive data of the user side for finishing effective interaction on each interactive attribute according to the numerical value of the non-interactive attribute, wherein the numerical value of the non-interactive attribute is used for guiding the user side to assign a value to each interactive attribute.

In an embodiment, the first setting module is further configured to: receiving the type and/or interaction attribute type of a target interaction object set by a user side;

the second setting module is further configured to: and receiving the attribute category of the target user party and/or the number of the pushed user parties set by the advertiser.

Through the above-described embodiments, the functions of the first setting module and the second setting module can be summarized respectively.

The first setting module is mainly used for receiving the setting data of a user side, the first setting module can be a touch screen or other forms which are convenient for the user side to input, the setting data input by the user side comprises two categories, namely setting data and front setting data aiming at the current interactive object, and the first setting module specifically comprises the following steps:

(1) the interaction attributes of the current interaction object needing to be assigned are as follows: the interaction attribute is set data aiming at the current interaction object, and the user side can select the interaction attribute of the current interaction object from the interaction attributes set by the advertising side.

(2) User side attribute data: the user side attribute data is set data for the current interactive object, the user side attribute may include, for example, gender, age, cultural degree, income, region, interest, and the like, and may also include other user side attribute data, and all the related variations should fall within the scope of the present invention.

(3) The type of the target interactive object set by the user side is as follows: the category is preset data, that is, the user side is allowed to flexibly set a target interactive object which the user side wants to receive, for example, the user side is interested in clothes and cosmetics and is not interested in a car, so that the target interactive object can be set to be clothes and cosmetics, and the push of car advertisements cannot be received in the later period.

(4) Interaction attribute types set by the user side: the interaction attribute category is preset data, that is, the user is allowed to flexibly set the interaction attribute that the user wants to receive, for example, the user side is interested in price and material and is not interested in the origin, so that the target interaction attribute can be set to be price and material, and the advertisement with the origin as the interaction attribute cannot be pushed later.

Of course, the first setting module may be set by default to receive data of all kinds of interaction objects and all kinds of interaction attributes.

The second sets up the module, and mainly used receives the setting data of advertiser, and the second sets up the module and can be the form of touch-sensitive screen or other convenience of customers side input, and the setting data of advertiser input includes two categories, is respectively for setting data and leading setting data to current interaction, specifically includes:

(1) non-interactive properties of the current interactive object: the non-interactive attribute is set data for a current interactive object, and is an attribute which does not need to be assigned by a user party, for example, the function and the material of a certain interactive object are determined and do not need to be assigned by the user party, and the price and the color of the interactive object are interactive attributes which need to be assigned by the user party, it needs to be noted that only one interactive attribute is used for interaction each time, that is, the user party assigns one interactive attribute each time.

(2) Interaction attributes that need to be assigned: the interaction attribute is setting data for the current interaction object.

(3) Target user side attribute category: the attribute category of the target user side is preset data, for example, the target user side of the interaction object is college cultural degree, and the target user side is female user, then the advertiser can determine that the attribute category of the target user side is college cultural degree, and the female user, and the later-stage interaction module only receives the interaction data of the user side in the categories.

(4) Number of users pushed: the number of the pushed user sides is the preset data, for example, the number of the pushed user sides is 200, and then the later-stage interaction module can receive 200 pieces of interaction data.

Of course, the second setup module may default to pushing all interaction attributes to all user parties.

In an embodiment, the feedback module is further configured to:

and sending third feedback data to the user side when the user side completes effective interaction each time.

In the above embodiment, the third feedback data may be a gold coin, a shopping coupon, an electronic cash, etc. awarded by an advertiser for purchasing an interactive object, or an evaluation of the user, and all of the related variations should fall within the protection scope of the present invention, and the third feedback data is sent to the user every time the user completes an effective interaction, so as to arouse the interest of the user in participating.

Fig. 2 is a schematic diagram illustrating a composition of an interaction module according to an embodiment of the present invention, as shown in fig. 2, in an embodiment, the interaction module includes:

the first display module 201 is used for displaying or linking the numerical value of the non-interactive attribute of the current interactive object;

and the second display module 202 is used for displaying the assignment of each interaction attribute of the current interaction object by the user side.

In the foregoing embodiment, fig. 3 is a display schematic diagram of an interaction module in an embodiment of the present invention, where a first display module is configured to display or link numerical values of non-interaction attributes of a current interaction object, where the numerical values of the non-interaction attributes are used to instruct a user to assign a value to each interaction attribute that needs to be assigned, where the non-interaction attributes may be identified in one of the following manners.

First, the non-interactive properties of the interactive object are identified or displayed by links in a first set of modules, for example, the current interactive object is a coat in red, cotton, or summer. And secondly, realizing the non-interactive attributes of the interactive object through a plurality of control modules, namely, the first display module consists of a plurality of control modules, and each control module is respectively linked to display or directly identifies one or more attributes of the interactive object.

In one embodiment, the second display module includes a control module 2021 and a plurality of control modules 2022, each of which displays a different data range of interaction properties;

the control module is used for receiving the trigger of a user side;

the control module is used for judging whether a data range corresponding to the control module triggered by the receiving user side is within a threshold range or not and obtaining a first judgment result;

if the first judgment result is not in the threshold range, judging whether the maximum value of the data range corresponding to the control module triggered by the receiving user side is smaller than the minimum value of the threshold range or not, and obtaining a second judgment result; if the second judgment result is negative, judging whether the minimum value of the data range corresponding to the control module triggered by the receiving user side is larger than the maximum value of the threshold range or not, and obtaining a third judgment result;

and if the first judgment result is within the threshold range, controlling all the control modules except the control module triggered by the receiving user side to change the display mode.

In fig. 3, the control module of the second display module is configured to receive a trigger from a user, when the second display module is a touch screen, the multiple control modules may all allow the user to touch, each control module displays different data ranges of the interaction attribute (where the data ranges include a single numerical value), and after the data ranges of all the control modules (including a single numerical value) are merged, all the specific data that may occur within a certain interval are completely and non-repeatedly covered.

When the interactive attribute is color, material and the like and is not directly expressed by numerical values, the interactive attribute can be firstly converted into numerical value expression, for example, the color is expressed by RGB numerical values, the material is expressed by hardness numerical values and the like, each control module can be displayed in the form of original value plus numerical value, for example, when the interactive attribute is material, a certain control module is displayed as cotton (the hardness is 2-5). The control modules can adopt similar or same shapes, and the color or/and brightness of the control module with the numerical value of the middle interval is the middle value of the color or/and brightness of the two adjacent control modules.

When the data range corresponding to the control module triggered by the receiving user is within the threshold range, the display mode of the control module is to be changed, including no longer displaying or displaying in another mode (such as highlighting, enlarging, and animation).

In one embodiment, the interaction module further comprises a third display module 203 for:

and displaying the interaction efficiency of the user side within the set time length.

In the above embodiment, the set duration may be in real time or within a period of time, and it is explained that the interaction efficiency is the work efficiency of the data processing performed by the interacting party to achieve the interaction target (including the number of times of performing assignment for one effective interaction, and the difference between the data range of each assignment and the threshold range), that is, the following data are included in the set duration through numerical or/and graphical display:

displaying real-time interactive data of a current user side;

displaying data of the highest interaction efficiency of the current user within a certain time;

displaying historical highest interaction efficiency data of a current user side;

displaying data of real-time highest interaction efficiency in all user sides;

and displaying the data of historical highest interaction efficiency on all user sides.

The three modules are displayed simultaneously in different areas, or/and are displayed in a cross mode, or/and are displayed sequentially, or/and only one part of the three modules is displayed.

Then, the analysis module analyzes the user side attribute data and the interaction data to obtain first feedback data and second feedback data, and during analysis, one or more of the following data are collected based on the user side attribute data and the interaction data:

per-user attribute data and interaction data (number of assignments per interaction attribute and value per assignment);

total number of people on the part of the user;

the occupation ratio of various attributes on the user side.

In an embodiment, the analysis module is specifically configured to:

and obtaining first feedback data and second feedback data according to the number of assignments of one effective interaction completed by the user side in the interaction data, the value of each assignment, the threshold range of the interaction attribute and the user side attribute data of the user side.

In an embodiment, the analysis module is specifically configured to:

if the number of the user parties of which the values for assigning the interactive attributes for the first time are larger than the maximum value of the threshold range of the interactive attributes is larger than a first set value, determining that the market acceptance degree of the user parties on the interactive objects is strong;

if the number of the user parties of which the values of the first assignment to the interactive attributes are smaller than the minimum value of the threshold range of the interactive attributes is larger than a second set value, determining that the market acceptance degree of the user parties to the interactive objects is weak;

if the value of the first assignment of the user side is larger than the maximum value of the threshold range of the interaction attribute, determining that the market acceptance degree of the user side to the interaction object is strong;

if the value of the first assignment of the user side is smaller than the minimum value of the threshold range of the interaction attribute, determining that the market acceptance degree of the user side on the interaction object is weak;

if the frequency that the value of the value assigned when the user side completes one effective interaction is larger than the maximum value of the threshold range of the interaction attribute is larger than a third set value, determining that the market acceptance degree of the user side to the interaction object is strong;

if the number of times that the value assigned by the user side is smaller than the minimum value of the threshold range of the interaction attribute is larger than a fourth set value when the user side completes one effective interaction, determining that the market acceptance degree of the user side on the interaction object is weak;

and if the assignment times of finishing one effective interaction by the user side is less than a fifth set value, determining that the advertisement propagation efficiency is high, otherwise, determining that the advertisement propagation efficiency is low.

In the above embodiment, since the first feedback data includes the market acceptance degree data and the advertisement propagation efficiency data of the user party for the interactive object, the market acceptance degree data and the advertisement propagation efficiency data of the user party for the interactive object need to be obtained according to the number of assignments of one effective interaction performed by the user party in the interactive data, the value of each assignment, the threshold range of the interaction attribute, and the user party attribute data of the user party, respectively.

Taking the interaction attribute of the interaction object as the price as an example, the threshold range of the interaction attribute is a fixed pricing, if the value of the first assignment of most user parties is generally smaller than the pricing, the acceptance degree of the user parties to the commodity market is weak, and the advertising parties can reduce the price by controlling the cost in time; if the value of most user parties is generally greater than the price for the first time, the market acceptance degree of the user parties to the commodity is high, and the price can be promoted by the advertising party; if the first assignment of the current user side is greater than the pricing (the first assignment of the user side is divided by the pricing, and the quotient of the first assignment of the user side is greater than 1), the market acceptance degree of the current user side to the commodity is high, and the probability that the current user side becomes a potential consumer is high; if the first assignment of the current user side is smaller than the pricing (the first assignment of the user side is divided by the pricing, and the value of the quotient of the first assignment of the user side is less than 1), the market acceptance degree of the current user side to the commodity is weak, and the probability that the current user side becomes a potential consumer is small; if the number of times that the assigned data is more than the pricing number is more when the current user side completes one effective interaction, the current user side has strong acceptance degree on the commodity market, and the probability that the current user side becomes a potential consumer is high; if the number of times of value assignment data is less than the number of times of pricing when the current user side completes one effective interaction, the current user side is weak in acceptance degree of the commodity market, and the probability that the current user side becomes a potential consumer is small; if the number of the assignment times of completing one effective interaction by the current user side is less, the advertisement propagation efficiency is high, otherwise, the advertisement propagation efficiency is determined to be low.

In addition, the first feedback data may also include other data, and many valuable data may be generated through analysis of the interaction data and the user side attribute data, and all relevant variations are within the scope of the present invention, for example, the first feedback data includes user data with strong or weak market acceptance of the interaction object, and may be obtained through user side attribute data with strong or weak market acceptance of the interaction object. Further data support may be provided to the advertiser if the attribute data of the user side whose value is higher than the price of the good is analyzed. For example, the first assignment is higher than the pricing for the female users, and the commodity can further approach the female consumers as much as possible in the aspects of design, popularization, sales channels and the like, so that the operating efficiency is improved.

In an embodiment, the analysis module is specifically configured to:

if the assignment times of one effective interaction completed by the user side is larger than a sixth set value, determining that the assignment efficiency of the user side is low, otherwise, determining that the assignment efficiency of the user side is high;

and obtaining user portrait data according to the interactive data and the user side attribute data of the effective interaction completed by the user side.

In the above embodiment, the user side assignment efficiency indicates the capability of the user side to estimate the value, that is, the user side assigns the data of a certain interaction attribute, and if the interaction attribute is a price, the user side assignment efficiency is the user bargaining capability. And the bargaining capability of the user party is fed back to the user party, so that the improvement of the bargaining capability of the user party is facilitated. User representation data is a collection of user data of a certain type having the same characteristics, for example, user side attribute data with high user side assignment efficiency may form one type of user representation data, and user side attribute data with low user side assignment efficiency may form another type of user representation data.

Of course, it is understood that, besides the user-side assignment efficiency data and the user portrait data, other data may be analyzed according to the user-side attribute and the interaction data that completes the effective interaction, which is not limited herein, and all the related variations should fall within the scope of the present invention.

In an embodiment, the first feedback data further includes an interactive object rating assignment result and an advertiser rating assignment result; the second feedback data also comprises a user side grade assignment result;

the system also includes a rank assignment module to:

assigning the grades of the interactive object and the advertiser respectively to obtain an interactive object grade assignment result and an advertiser grade assignment result;

and assigning the grade of the user side to obtain a grade assignment result of the user side.

In the above embodiment, the interactive object grades are assigned, that is, the characteristics of the interactive objects, such as quality and recognition degree, are quantitatively calculated, and the result of the assignment of the interactive object grades may be a good product, a bad product, and the like.

The grade of the advertiser is assigned, namely the characteristics such as the recognition degree of the advertiser and the like are quantitatively calculated, the assignment result can be the grade for determining the integrity degree of the advertiser and also can be the grade for determining the permission of the advertiser, and similarly, the assignment of the grade of the user party is actually the quantitative calculation of the characteristics such as the interaction efficiency, the user attribute and the like of the user party based on the analysis of the analysis module so as to determine the permission of the user party.

The system provided by the embodiment of the invention ensures that the user side does not reject the advertisement information and concentrates on the advertisement information. In the whole interaction process, the advertisement information fully occupies the mind of the user all the time. Through the analysis of the interaction data, valuable data can also be fed back to the advertising party and the user party.

In addition, in terms of the number of the advertisements to be transmitted, the number of the effective advertisement transmitting persons cannot be accurately counted by the existing advertisement transmitting method. Since the advertisement content is usually avoided by skipping or neglecting due to the psychological exclusion of the advertisement, the conventional statistical data such as the amount of subscription, the amount of people, the amount of clicks, the audience rating, the number of active people, and the amount of fans can only reflect the theoretical maximum flow data, and cannot reflect the actual effective propagation data. The system provided by the embodiment of the invention realizes accurate statistics of the number of effective advertisement propagation people by acquiring the user party participating in interaction.

In summary, in the embodiment of the present invention, the interactive advertisement dissemination system includes a first setting module, configured to receive an interaction attribute that needs to be assigned for a current interaction object set by a user, and receive user attribute data input by the user; the interaction module is used for receiving interaction data of effective interaction of the user side on the interaction attribute, the interaction data of the effective interaction comprises the assignment times of the interaction attribute and the value of each assignment when the user side completes the effective interaction, and the effective interaction is the interaction when the value of the interaction attribute assignment of the user side is in the threshold range of the interaction attribute; the analysis module is used for analyzing the user party attribute data and the interaction data to obtain first feedback data and second feedback data, wherein the first feedback data comprise market acceptance degree data and advertisement propagation efficiency data of the user party on the interaction object, and the second feedback data comprise user party assignment efficiency data and user portrait data; and the feedback module is used for feeding back the first feedback data to the advertising party and feeding back the second feedback data to the user party. In addition, the system also comprises a second setting module which is used for receiving the non-interactive attribute of the current interactive object and the interactive attribute needing to be assigned, wherein the non-interactive attribute is set by the advertiser. In the system, the interaction module receives interaction data of the user party for completing effective interaction on each interaction attribute, so that feedback of the user party is effectively obtained; and then, the analysis module analyzes the user side attribute data and the interaction data, the obtained first feedback data comprise market acceptance degree data and advertisement propagation efficiency data of the user side on the interaction object, namely, the market acceptance degree and the advertisement propagation efficiency are quantitatively analyzed, and the obtained second feedback data comprise user side assignment efficiency data and user portrait data, so that the analysis of the user side assignment efficiency is realized. In addition, the system realizes accurate statistics of the number of effective advertisement propagation people by acquiring the data of the user participating in interaction. In the aspect of propagation quality, the method not only can effectively eliminate the rejection psychology of people to the advertisements, but also can enable the advertisement information to fully occupy the mind of the user. In the aspect of information feedback, an advertising party can acquire valuable data from a user party from multiple dimensions at the first time, so that the design and marketing scheme of a product (service) can be further adjusted and perfected according to the real-time feedback data in a propagation stage, and the propagation and improvement are carried out simultaneously, so that the trial and error cost can be greatly reduced, the success rate is improved, and the advertising benefit maximization is realized.

An embodiment of the present invention further provides a user side terminal, which is a schematic diagram of the user side terminal in the embodiment of the present invention, as shown in fig. 4, and the user side terminal includes:

the first sending module is used for sending the interactive data and the user party attribute data to a server side;

the first receiving module is used for receiving second feedback data fed back by the server side, the second feedback data are obtained by analyzing user side attribute data and the interaction data by the server side, and the second feedback data are user side assignment efficiency data and user portrait data.

The user side terminal can be an intelligent device such as a mobile phone, and is convenient for a user to operate in a key and touch mode, in an embodiment, the first setting module of the user side terminal is further configured to: and receiving the type and/or the interaction attribute type of the target interaction object set by the user side so as to realize the purpose of flexible configuration.

In one embodiment, the interaction module of the user side terminal comprises a first display module, which is used for displaying or linking the numerical value of the non-interaction attribute of the current interaction object;

and the second display module is used for displaying the assignment of the user side to the interaction attribute of the current interaction object.

In one embodiment, the second display module comprises a control module and a plurality of control modules, each control module displaying a different data range of the interaction attribute;

the control module is used for receiving the trigger of a user side;

In one embodiment, the interaction module of the user side terminal further comprises a third display module for:

In summary, in the user side terminal provided in the embodiment of the present invention, the first setting module is configured to receive an interaction attribute that needs to be assigned for a current interaction object set by a user side, and receive user side attribute data input by the user side; the interaction module is used for receiving interaction data of effective interaction of the user side on the interaction attribute, the interaction data of the effective interaction comprises the assignment times of the interaction attribute and the value of each assignment when the user side completes the effective interaction, and the effective interaction is the interaction when the value of the interaction attribute assignment of the user side is in the threshold range of the interaction attribute; and then, second feedback data can be obtained through the first sending module and the first receiving module. Therefore, the interaction module receives the interaction data of the user party which completes effective interaction on each interaction attribute, so that the feedback of the user party is effectively obtained; the second feedback data comprise user side assignment efficiency data and user portrait data, and analysis of user side assignment efficiency is achieved. In addition, accurate statistics of the number of effective advertisement propagation people is achieved by acquiring data of the user participating in interaction. In the aspect of propagation quality, the method not only can effectively eliminate the rejection psychology of people to the advertisements, but also can enable the advertisement information to fully occupy the mind of the user.

An embodiment of the present invention further provides an advertiser terminal, as shown in fig. 5, which is a schematic diagram of the advertiser terminal in the embodiment of the present invention, where the advertiser terminal includes:

a second setup module to: receiving a non-interactive attribute of a current interactive object and an interactive attribute needing to be assigned, which are set by an advertiser;

a second receiving module to: receiving first feedback data fed back by a server, wherein the first feedback data is obtained by the server according to interaction data and user party attribute data, the interaction data is interaction data of a user party completing effective interaction on each interaction attribute according to a non-interaction attribute value, and the first feedback data comprises market acceptance degree data and advertisement propagation efficiency data of the user party on an interaction object.

In an embodiment, the second setting module is further configured to: and receiving the attribute category of the target user party and/or the number of the pushed user parties set by the advertiser.

In summary, in the advertiser terminal provided in the embodiment of the present invention, the second setting module is configured to receive a non-interactive attribute of a current interactive object and an interactive attribute that needs to be assigned, which are set by an advertiser; the first feedback data is obtained by the server side according to interactive data and user party attribute data, the interactive data is interactive data which is obtained by the user party according to the value of the non-interactive attribute and completes effective interaction on each interactive attribute, and therefore, the feedback of the user party is effectively obtained by receiving the interactive data which completes effective interaction on each interactive attribute by the user party; the first feedback data comprises market acceptance data and advertisement propagation efficiency data of the interactive object on the user side, namely the market acceptance and the advertisement propagation efficiency are quantitatively analyzed. In addition, accurate statistics of the number of effective advertisement propagation people is achieved by acquiring data of the user participating in interaction. In the aspect of propagation quality, the method not only can effectively eliminate the rejection psychology of people to the advertisements, but also can enable the advertisement information to fully occupy the mind of the user. In the aspect of propagation quality, the method not only can effectively eliminate the rejection psychology of people to the advertisements, but also can enable the advertisement information to fully occupy the mind of the user. In the aspect of information feedback, an advertising party can acquire valuable data from a user party from multiple dimensions at the first time, so that the design and marketing scheme of a product (service) can be further adjusted and perfected according to the real-time feedback data in a propagation stage, and the propagation and improvement are carried out simultaneously, so that the trial and error cost can be greatly reduced, the success rate is improved, and the advertising benefit maximization is realized.

An embodiment of the present invention further provides a server, as shown in fig. 6, which is a schematic diagram of the server in the embodiment of the present invention, where the server includes:

the analysis module is used for analyzing the attribute data and the interaction data of the user party to obtain first feedback data and second feedback data, wherein the first feedback data comprise market acceptance degree data and advertisement propagation efficiency data of the user party to the interaction object, and the second feedback data comprise user party assignment efficiency data and user portrait data; the user side attribute data is input by the user side; the interactive data is interactive data of effective interaction of the user side on the interactive attribute, the interactive data of the effective interaction comprises the assignment times of the interactive attribute and the value of each assignment when the user side completes the effective interaction, and the effective interaction is the interaction when the value of the interactive attribute assignment of the user side is within the threshold range of the interactive attribute;

and the feedback module is used for feeding back the first feedback data to the advertising party terminal and feeding back the second feedback data to the user party terminal.

In an embodiment, the analysis module is specifically configured to:

the first feedback data also comprises an interactive object grade assignment result and an advertiser grade assignment result; the second feedback data also comprises a user side grade assignment result;

the system also includes a rank assignment module to:

In summary, in the server side provided in the embodiment of the present invention, the user side attribute data and the interaction data are analyzed to obtain first feedback data and second feedback data, where the first feedback data includes market acceptance data and advertisement propagation efficiency data of the user side for the interaction object, and the second feedback data includes user side assignment efficiency data and user portrait data; the user side attribute data is input by the user side; the interaction data is interaction data of effective interaction of the user side on the interaction attribute, the interaction data of the effective interaction comprises the assignment times of the user side on the interaction attribute when the user side completes the effective interaction and the value of each assignment, and the effective interaction is interaction when the value of the user side on the interaction attribute is within the threshold range of the interaction attribute. The analysis module of the server side obtains feedback of a user side, the analysis module analyzes the attribute data of the user side and the interaction data, the obtained first feedback data comprise market acceptance degree data and advertisement propagation efficiency data of the user side to an interaction object, namely, the market acceptance degree and the advertisement propagation efficiency are quantitatively analyzed, the obtained second feedback data comprise user side assignment efficiency data and user portrait data, and analysis of user side assignment efficiency is achieved. In addition, accurate statistics of the number of effective advertisement propagation people is achieved by acquiring data of the user participating in interaction. In the aspect of propagation quality, the method not only can effectively eliminate the rejection psychology of people to the advertisements, but also can enable the advertisement information to fully occupy the mind of the user. In the aspect of information feedback, an advertising party can acquire valuable data from a user party from multiple dimensions at the first time, so that the design and marketing scheme of a product (service) can be further adjusted and perfected according to the real-time feedback data in a propagation stage, and the propagation and improvement are carried out simultaneously, so that the trial and error cost can be greatly reduced, the success rate is improved, and the advertising benefit maximization is realized.

The embodiment of the invention also provides an interactive advertisement propagation method, the principle of which is similar to that of an interactive advertisement propagation system, and the details are not repeated here.

Fig. 7 is a flowchart of an interactive advertisement dissemination method in an embodiment of the present invention, as shown in fig. 7, including:

step 701, receiving an interaction attribute needing to be assigned of an interaction object;

step 702, receiving user side attribute data input by a user side;

step 703, receiving interaction data of a user party completing effective interaction for each interaction attribute to be assigned, wherein the interaction data of the effective interaction comprises the assignment times of the interaction attribute and the value of each assignment when the user party completes the effective interaction, and the effective interaction is the interaction when the value of the interaction attribute assigned by the user party is within the threshold range of the interaction attribute;

step 704, analyzing the user side attribute data and the interaction data to obtain first feedback data and second feedback data, wherein the first feedback data comprises market acceptance degree data and advertisement propagation efficiency data of the user side to the interaction object, and the second feedback data comprises user side assignment efficiency data and user portrait data;

step 705, feeding back the first feedback data to the advertiser and feeding back the second feedback data to the user.

In an embodiment, the method further comprises:

receiving a non-interactive attribute of a current interactive object and an interactive attribute needing to be assigned, which are set by an advertiser;

receiving the interaction attribute of the current interaction object selected by the user party from the interaction attributes set by the advertising party;

and receiving interactive data of the user side for finishing effective interaction on each interactive attribute according to the numerical value of the non-interactive attribute, wherein the numerical value of the non-interactive attribute is used for guiding the user side to assign a value to each interactive attribute.

In an embodiment, the method further comprises:

receiving the type and/or interaction attribute type of a target interaction object set by a user side;

and receiving the attribute category of the target user party and/or the number of the pushed user parties set by the advertiser.

In an embodiment, the method further comprises:

In one embodiment, receiving interaction data that a user side completes effective interaction for each interaction attribute that needs to be assigned comprises:

displaying or linking the numerical value of the non-interactive attribute of the current interactive object;

and displaying the value of each interaction attribute of the current interaction object on the user side.

In one embodiment, receiving the user's assignment for each interaction attribute that needs to be assigned includes:

receiving a trigger of a user side;

judging whether a data range corresponding to a control module triggered by a receiving user side is in a threshold range or not, and obtaining a first judgment result;

In an embodiment, the method further comprises:

In an embodiment, analyzing the user-side attribute data and the interaction data to obtain first feedback data and second feedback data includes:

In an embodiment, obtaining the first feedback data and the second feedback data according to the number of assignments of one effective interaction completed by the user side in the interaction data, the value of each assignment, the threshold range of the interaction attribute, and the user side attribute data of the user side includes:

the method further comprises the following steps:

In summary, in the method provided in the embodiment of the present invention, the interaction attribute to be assigned of the current interaction object set by the user is received; receiving user side attribute data input by a user side; receiving interaction data of effective interaction of the user party on the interaction attribute, wherein the interaction data of the effective interaction comprises the assignment times of the user party on the interaction attribute when the user party completes the effective interaction and the value of each assignment, and the effective interaction is the interaction when the value of the user party on the interaction attribute is within the threshold range of the interaction attribute; analyzing the user party attribute data and the interaction data to obtain first feedback data and second feedback data, wherein the first feedback data comprise market acceptance degree data and advertisement propagation efficiency data of the user party on the interaction object, and the second feedback data comprise user party assignment efficiency data and user portrait data; the first feedback data are fed back to the advertising party, the second feedback data are fed back to the user party, and the interaction data of effective interaction are completed by receiving the interaction attributes needing to be assigned by the user party, so that the feedback of the user party is effectively obtained; and then, the analysis module analyzes the user party attribute data and the interaction data, the obtained first feedback data comprise market acceptance degree data of the user party on the interaction object and advertisement propagation efficiency data, namely, propagation quality is quantitatively analyzed, and the obtained second feedback data comprise user party assignment efficiency data and user portrait data, so that the analysis of the user party assignment efficiency is realized. In addition, accurate statistics of the number of effective advertisement propagation people is achieved by acquiring data of the user participating in interaction. In the aspect of propagation quality, the method not only can effectively eliminate the rejection psychology of people to the advertisements, but also can enable the advertisement information to fully occupy the mind of the user. In the aspect of information feedback, an advertising party can acquire valuable data from a user party from multiple dimensions at the first time, so that the design and marketing scheme of a product (service) can be further adjusted and perfected according to the real-time feedback data in a propagation stage, and the propagation and improvement are carried out simultaneously, so that the trial and error cost can be greatly reduced, the success rate is improved, and the advertising benefit maximization is realized.

An embodiment of the present application further provides a computer device, and fig. 8 is a schematic diagram of a computer device in an embodiment of the present invention, where the computer device is capable of implementing all steps in the interactive advertisement propagation method in the foregoing embodiment, and the electronic device specifically includes the following contents:

a processor (processor)801, a memory (memory)802, a communication Interface (Communications Interface)803, and a bus 804;

the processor 801, the memory 802 and the communication interface 803 complete mutual communication through the bus 804; the communication interface 803 is used for realizing information transmission among related devices such as server-side devices, detection devices, client-side devices and the like;

the processor 801 is used to call the computer program in the memory 802, and when the processor executes the computer program, the processor implements all the steps of the interactive advertisement dissemination method in the above embodiments.

An embodiment of the present application further provides a computer-readable storage medium, which can implement all the steps in the interactive advertisement dissemination method in the above embodiment, and the computer-readable storage medium stores a computer program, and the computer program, when executed by a processor, implements all the steps of the interactive advertisement dissemination method in the above embodiment.

As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.

The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

The above-mentioned embodiments are intended to illustrate the objects, technical solutions and advantages of the present invention in further detail, and it should be understood that the above-mentioned embodiments are only exemplary embodiments of the present invention, and are not intended to limit the scope of the present invention, and any modifications, equivalent substitutions, improvements and the like made within the spirit and principle of the present invention should be included in the scope of the present invention.

Claims

1. An interactive advertising dissemination system, comprising:

2. The interactive advertising dissemination system of claim 1, further comprising a second settings module for: receiving a non-interactive attribute of a current interactive object and an interactive attribute needing to be assigned, which are set by an advertiser;

3. The interactive advertising dissemination system of claim 1, wherein the first settings module is further configured to: receiving the type and/or interaction attribute type of a target interaction object set by a user side;

4. The interactive advertising dissemination system of claim 1, wherein the feedback module is further configured to:

5. The interactive advertising dissemination system of claim 2, wherein the interaction module comprises:

the first display module is used for displaying or linking numerical values of the non-interactive attributes of the current interactive objects;

and the second display module is used for displaying the assignment of each interactive attribute of the current interactive object by the user side.

6. The interactive advertising dissemination system of claim 5, wherein the second display module comprises a control module and a plurality of control modules, each control module displaying a different data range of the interaction attributes;

the control module is used for receiving the trigger of a user side;

7. The interactive advertising dissemination system of claim 5, wherein the interaction module further comprises a third display module for:

8. The interactive advertising dissemination system of claim 1, wherein the analysis module is specifically configured to:

9. The interactive advertising dissemination system of claim 8, wherein the analysis module is specifically configured to:

10. The interactive advertising dissemination system of claim 8, wherein the analysis module is specifically configured to:

11. The interactive advertising dissemination system of claim 1, wherein the first feedback data further comprises an interactive object rating assignment result and an advertiser rating assignment result; the second feedback data also comprises a user side grade assignment result;

the system also includes a rank assignment module to:

12. An interactive advertising dissemination method, comprising:

receiving user side attribute data input by a user side;

13. A subscriber side terminal, comprising:

14. An advertiser terminal, comprising:

15. A server side, comprising:

16. A computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor implements the method of claim 12 when executing the computer program.

17. A computer-readable storage medium storing a computer program for executing the method of claim 12.