CN111988734B - Regional marketing method and system based on thermodynamic diagram - Google Patents
Regional marketing method and system based on thermodynamic diagram Download PDFInfo
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- CN111988734B CN111988734B CN202010882762.4A CN202010882762A CN111988734B CN 111988734 B CN111988734 B CN 111988734B CN 202010882762 A CN202010882762 A CN 202010882762A CN 111988734 B CN111988734 B CN 111988734B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
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- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
- H04W4/025—Services making use of location information using location based information parameters
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/20—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
Abstract
The invention discloses a regional marketing method and a system based on thermodynamic diagrams, and relates to the technical field of telecommunication services. The method comprises the following steps: monitoring network signaling data of a base station; analyzing the network signaling data, and extracting the position information and the service information of the user; generating a population density thermodynamic layer, overlapping and displaying the population density thermodynamic layer on a GIS map, generating a base station value thermodynamic layer, overlapping and displaying the base station value thermodynamic layer on the GIS map, and obtaining a GIS thermodynamic diagram; and selecting a target area according to the heat distribution condition of the GIS thermodynamic diagram, and performing regional marketing on users in the target area. The method and the system can intuitively display the radix distribution condition and the value distribution condition of the user and the geographic difference of population density and value distribution among different areas, can improve reasonable and reliable decision basis for the marketing personnel, and enable the marketing personnel to carry out accurate directional marketing according to the heat conditions of different areas, thereby improving the marketing effect.
Description
Technical Field
The invention relates to the technical field of telecommunication service, in particular to a regional marketing method and a regional marketing system based on thermodynamic diagrams.
Background
Currently, in the existing telecommunication service marketing, a tag combination selection mode is adopted, the selection of a target customer group is completed through mathematical operation and an expression, then the information of the target customer group is pushed to a marketing center platform, and a marketing scene is configured through the marketing center platform, so that the telecommunication service marketing is performed on the target customer group.
However, the existing method cannot reflect the influence of the position information of the user on the consumption characteristics of the user, cannot directly select the user to generate a target user group for marketing recommendation according to the value distribution condition of the user, cannot intuitively compare the cardinality and the value of the user in different areas, cannot intuitively judge whether the resource distribution in each area is reasonable, and thus, the marketing effect is poor.
Disclosure of Invention
The invention aims to solve the technical problem of the prior art and provides a regional marketing method and system based on thermodynamic diagrams.
The technical scheme for solving the technical problems is as follows:
an thermodynamic diagram-based regional marketing method, comprising:
monitoring network signaling data of a base station;
analyzing the network signaling data, and extracting the position information and the service information of the user under each base station;
generating population density thermodynamic layers according to the position information, superposing and displaying the population density thermodynamic layers on a GIS map, generating base station value thermodynamic layers according to the service information, superposing and displaying the base station value thermodynamic layers on the GIS map, and obtaining a GIS thermodynamic diagram;
and selecting a target area according to the heat distribution condition of the GIS thermodynamic diagram, and performing regional marketing on the users in the target area.
Another technical solution of the present invention for solving the above technical problems is as follows:
an thermodynamic diagram-based regional marketing system comprising:
the monitoring unit is used for monitoring network signaling data of the base station;
the analysis unit is used for analyzing the network signaling data and extracting the position information and the service information of the user under each base station;
the processing unit is used for generating population density thermodynamic layers according to the position information, superposing and displaying the population density thermodynamic layers on a GIS map, generating base station value thermodynamic layers according to the service information, superposing and displaying the base station value thermodynamic layers on the GIS map, and obtaining a GIS thermodynamic diagram;
and the execution unit is used for selecting a target area according to the heat distribution condition of the GIS thermodynamic diagram and carrying out regional marketing on the users in the target area.
The invention has the beneficial effects that: according to the regional marketing method, the population density thermal map layer based on the position information of the user and the base station value thermal map layer based on the service information of the user are generated and displayed on the GIS map, so that the base number distribution condition and the value distribution condition of the user and the geographic difference of population density and value distribution among different regions can be visually displayed, a reasonable and reliable decision basis can be improved for marketing personnel, the marketing personnel can carry out accurate directional marketing according to the heat conditions of the different regions, and the marketing effect is improved.
Advantages of additional aspects of the invention will be set forth in part in the description which follows, and in part will be obvious from the description, or may be learned by practice of the invention.
Drawings
FIG. 1 is a schematic flow chart diagram provided by an embodiment of a regional marketing method of the present invention;
FIG. 2 is a block diagram of a regional marketing system according to an embodiment of the present invention.
Detailed Description
The principles and features of this invention are described below in conjunction with the following drawings, which are set forth to illustrate, but are not to be construed to limit the scope of the invention.
As shown in fig. 1, a schematic flow chart provided for an embodiment of a regional marketing method according to the present invention is implemented based on thermodynamic diagrams, a target region is selected according to a heat condition in the thermodynamic diagrams, a marketing scheme is further determined, and users in the target region are accurately marketed, and the method includes:
s1, network signaling data of the base station is monitored.
It should be noted that the network signaling data is interactive data between the terminal and the base station, and includes voice data for making a call, traffic data packets for accessing a network, positioning of the terminal communicating with the base station, a handshake request sent by the terminal to the base station, encrypted information for encrypting communication data, and the like, and these data may be monitored by a software program, for example, the network signaling data for each base station communicating with each terminal may be stored in a storage medium and then sent to a designated server or terminal at regular time, so as to implement monitoring of the network signaling data.
S2, analyzing the network signaling data, and extracting the position information and service information of the user under each base station.
It should be understood that the network signaling data includes the geographical location information sent by the terminal to the base station when the terminal communicates with the base station, so that the base station can monitor the location information of the terminal, i.e. the location information of the user, when the user uses the terminal to communicate with the base station.
The service information refers to telecommunication service operation information of the base station, and for example, the information may include base station income, base station traffic, base station voice duration, base station broadband handling number and the like, which can help marketing staff to make decisions, and reflect the base station value density condition.
And S3, generating population density thermodynamic layers according to the position information, displaying the population density thermodynamic layers on a GIS map in an overlapping mode, generating base station value thermodynamic layers according to the service information, and displaying the base station value thermodynamic layers on the GIS map in an overlapping mode to obtain a GIS thermodynamic diagram.
It should be noted that after obtaining the location information of each user, it is able to determine the population density thermodynamic diagram of each base station by dividing the area and counting the user location distribution, for example, assuming that for a certain base station, communication is performed with the base station within the range of radius a, then after obtaining the location information of the user, it is able to generate a heat graph near the base station according to the user location distribution, for example, assuming that the number distribution of users in the left half of the base station is more, a darker color may be selected according to the order of magnitude, assuming that the number distribution of users in the right half of the base station is less, a lighter color may be selected according to the order of magnitude, thereby reflecting the heat distribution of the population density. It should be understood that the thermodynamic diagrams are well known in the art, and those skilled in the art can set specific values to implement the above-mentioned scheme, for example, setting the corresponding relationship between the population density value and the color shade value of a specific area.
It should be understood that since there may be a plurality of service information, different layers may be generated according to each service situation for superposition, and the base station value thermal layer may be generated in the same manner as the population density thermal layer. Several exemplary sub-layers are given below.
Layer 1: and (6) base station income. The average revenue per user of all residents or working users under each base station may be summarized to form a base station revenue thermodynamic diagram, and the distribution of the thermodynamic diagram may be determined according to the ARPU value, in a specific manner similar to the population density thermodynamic diagram in the above embodiment, and subsequent diagrams are also the same and are not described again.
And (4) layer 2: and (4) base station traffic. And summarizing previous month DOU values (average monthly internet traffic of each user) of all the residents or working users under each base station to form a base station traffic thermodynamic diagram.
And (3) layer 3: the base station voice duration. And summarizing the last month MOU values (average monthly call time of each user) of all the residents or working users under each base station to form a base station voice time duration thermodynamic diagram.
And (4) layer: the base station handles the wideband number. And summarizing the number of the broadband numbers owned by all the residents or the working users under each base station in the previous month to form a thermodynamic diagram for the base station to handle the broadband numbers.
Any one or more of the layers can be selected to be overlapped with a certain transparency, different layers are distinguished by different color systems during display, a semitransparent effect is formed, and a user can directly see the multiple layers, so that marketing decision is facilitated.
It should be understood that the layers can be arbitrarily selected, for example, the layers can be displayed on multiple GIS base maps in the same screen, and when one base map layer is moved or zoomed, the base maps of the other layers are moved and zoomed synchronously, so that the thermal distribution of each layer can be compared visually.
And S4, selecting a target area according to the heat distribution condition of the GIS thermodynamic diagram, and performing area marketing on users in the target area.
It should be noted that the GIS thermodynamic diagram is a decision basis, and what kind of strategy is specifically adopted for marketing, which can be set by those skilled in the art according to actual needs, and a marketing example is given below.
Firstly, marketing planning personnel select a range on a GIS thermodynamic diagram, optionally, the invention can provide two target user selection modes: in the mode 1, a user under a base station or a user in a working place within a certain range can be selected; mode 2, a user under the base station or a user at a work place in a certain grid through which a selection line passes can be selected within a circle.
And after the selection is finished, popping up an information page, displaying the number of users in the selection mode circle, and clicking and storing the client group for marketing.
The method can support the notification of grid supervisor, namely the marketing scene is notified to the grid supervisor of the grid where the base station is located through short messages when the marketing scene is executed, and the configuration can be selected when the marketing scene is configured.
For example, through analysis of GIS thermodynamic diagrams, it is found that for the a base station, the voice call heat is high, and then an advertisement of the voice call package can be targeted to the user group belonging to the a base station correspondingly.
Optionally, a grid layer may also be superimposed on the GIS thermodynamic diagram, for example, the GIS layers of various existing grids, such as a broadband cell, a marketing large area, channel nodes, and the like, are moved in the north and the west, data is from a large data center, the grid layer has the advantages of clear grid edge display and high node brightness, and the grid layer and the GIS thermodynamic diagram may be selected for superimposed display.
Therefore, operators can select a grid layer on the map, and the base station value heating power layer or the population density heating power layer is displayed in an overlapping mode, and a decision maker can judge whether the resource distribution is reasonable or not and how to adjust according to the displayed content on the map, so that an intuitive basis for adjusting the grid is provided for the decision maker.
It should be understood that the terminal may be a mobile phone, a computer, a tablet computer, or the like.
According to the regional marketing method provided by the embodiment, the population density thermal map layer based on the position information of the user and the base station value thermal map layer based on the service information of the user are generated and displayed on the GIS map, so that the base number distribution condition and the value distribution condition of the user and the geographic difference of population density and value distribution among different regions can be visually displayed, a reasonable and reliable decision basis can be improved for marketing personnel, the marketing personnel can carry out accurate directional marketing according to the heat conditions of the different regions, and the marketing effect is improved.
Optionally, in some possible embodiments, generating a population density thermodynamic map layer according to the location information, and displaying the population density thermodynamic map layer on the GIS map in an overlapping manner specifically includes:
judging a first base station coordinate of a base station to which the address of each user belongs and a second base station coordinate of a base station to which the working place belongs according to the position information;
generating a first population density heating power sub-layer according to the first base station coordinate, and generating a second population density heating power sub-layer according to the second base station coordinate;
and at least one of the first population density thermodynamic sub-layer and the second population density thermodynamic sub-layer is displayed on the GIS map in a superimposed manner through a first preset transparency, and the first population density thermodynamic sub-layer and the second population density thermodynamic sub-layer are different in color.
It should be noted that the address of the user can be generally divided into an address and a work place, and the population density in a period of time can be determined according to the position information of the terminal of the user and the communication condition with the base station.
For example, assuming that the network signaling data is monitored, the a user is assigned to the user of the a base station during the daytime, for example, the daytime can be defined as 8 am to 8 am, the coordinates of the a user are (a1, a2), the a user belongs to the communication range of the W base station, and the data exchange with the W base station is continued during the daytime. Also, assuming that during a night period, for example, a night may be defined as 8 o 'clock late to 8 o' clock early, the coordinates of the a user are (a3, a4), belong to the communication range of the Y base station, and continuous data exchange is performed with the W base station during the night, the a user is divided into users of the B base station for the period of the night.
It should be understood that, in general, the day time period is work time, and the night time period is rest time, so that the position of the user in the day can be defined as an address, and the position of the user in the night can be defined as a work place.
The number and the relative position of the terminals communicated with each base station can be obtained by determining the coordinates of the base station of each user terminal in a specified time period, so that a population density heating power sub-layer is obtained.
Optionally, the first preset transparency may be set according to actual requirements, for example, the transparencies of the first population density thermal sub-layer and the second population density thermal sub-layer may be respectively set to 50% so as to uniformly display the two sub-layers, or the transparency of the first population density thermal sub-layer may be set to 60% and the transparency of the second population density thermal sub-layer may be set to 30% so as to better display the heat distribution of the user address, or vice versa.
Optionally, the colors of the first population density thermal sub-layer and the second population density thermal sub-layer may also be set according to actual needs, for example, the first population density thermal sub-layer may be set to be red, and the heat distribution thereof may be distinguished by the lightness of the color, for example, positive red indicates higher heat, and light red indicates lower heat. The second population density heating power sub-layer can be set to be green, the heat distribution representation mode is the same as that of the first population density heating power sub-layer, repeated description is omitted, and different heat distributions can be displayed more conveniently by representing the two sub-layers through different colors.
The heat distribution of population density is displayed in a layered overlapping mode in the mode of the working place and the address of the user, so that the difference of the terminal use scenes of the user can be better reflected, and a more refined marketing decision basis can be provided according to the difference of the working place and the address of the user.
Optionally, in some possible embodiments, the determining, according to the location information, a first base station coordinate of a base station to which an address of each user belongs and a second base station coordinate of a base station to which a work place belongs specifically includes:
judging whether the communication time length of the terminal of each user for communicating with the target base station is greater than the preset time length or not according to the timestamp of the position information, if so, judging whether the communication frequency of the terminal of each user and the target base station is greater than the preset frequency or not in the preset communication period, and if so, then:
when the communication duration is within a first preset time period, determining that a target base station is a base station to which the address of the user belongs, wherein the coordinate of the target base station is a first base station coordinate;
and when the communication time length is in a second preset time period, determining that the target base station is the base station to which the working place of the user belongs, wherein the coordinate of the target base station is the coordinate of the second base station.
It should be noted that the preset time length, the preset communication period, and the preset frequency may all be set according to actual needs, for example, the preset time length may be set to 5 hours, the preset communication period refers to a relatively long period, for example, a week, or a month, for a user, there may be a case where a business trip, a tour, and the like cause a stay in a certain place, and although the data exchange time with the local base station exceeds the preset time length, the data exchange time should not be determined as an address or a working place, and therefore, by determining whether the communication frequency with the target base station is greater than the preset frequency within the preset communication period, the address and the working place of the user can be determined more accurately.
For example, assuming that the preset communication period is one week and the preset frequency is 50%, assuming that a user performs data exchange with a base station near the work place between 8 and 20 points on each working day, and only weekends do not communicate with the base station, it is obvious that the user performs communication with the base station for 5 days within 7 days of the period, and the communication frequency exceeds 50%, it is obvious that the base station can be determined as the base station to which the work place of the user belongs. The judging method of the base station to which the address belongs is the same, and is not described again.
The base station to which the address and the working place belong is judged by the method, and the method has the advantage of accurate judgment.
Optionally, in some possible embodiments, the method further includes:
acquiring user information input from the outside, and determining a third base station coordinate of a base station to which an address of an externally input user belongs and a fourth base station coordinate of a base station to which a working place belongs according to the user information;
generating a third population density heating power sub-layer according to the coordinates of the third base station, and generating a fourth population density heating power sub-layer according to the coordinates of the fourth base station;
at least one of the first population density thermal sub-layer, the second population density thermal sub-layer, the third population density thermal sub-layer and the fourth population density thermal sub-layer is displayed on the GIS map in a superposition mode through a first preset transparency, and the colors of the first population density thermal sub-layer, the second population density thermal sub-layer, the third population density thermal sub-layer and the fourth population density thermal sub-layer are different from each other.
It should be noted that, when the third population density thermal sub-layer and the fourth population density thermal sub-layer are generated, the third population density thermal sub-layer and the fourth population density thermal sub-layer may be directly selected from the four sub-layers to be superimposed at will, and it is not necessary to select and superimpose from the first population density thermal sub-layer and the second population density thermal sub-layer in advance, so that the superimposing process in the above embodiment is omitted.
It should be understood that the third population density thermal sub-layer and the fourth population density thermal sub-layer are the same as the previous generation methods of the first population density thermal sub-layer and the second population density thermal sub-layer, and are not described in detail.
Optionally, in some possible embodiments, generating a base station value thermal map layer according to the service information, and displaying the base station value thermal map layer on the GIS map in an overlapping manner, specifically including:
determining ARPU values, DOU values, MOU values and handling broadband numbers of all users under each base station according to the service information;
generating a base station income heating power sub-layer according to the ARPU value, generating a base station flow heating power sub-layer according to the DOU value, generating a base station voice time length heating power sub-layer according to the MOU value, and generating a base station transacted broadband number heating power sub-layer according to the transacted broadband number;
and at least one of the base station income heating power sub-layer, the base station flow heating power sub-layer, the base station voice time length heating power sub-layer and the base station broadband number handling heating power sub-layer is displayed on the GIS map in a superposition mode through a second preset transparency, and the colors of the base station income heating power sub-layer, the base station flow heating power sub-layer, the base station voice time length heating power sub-layer and the base station broadband number handling heating power sub-layer are different from each other.
It should be understood that the generation manner of the various base station value thermal map layers is the same as that of the population density thermal map, and the description is omitted.
By generating the value heat map layers of the base stations, the value heat distribution of the base stations can be visually displayed, so that marketing personnel can be helped to make decisions in the value guidance.
It is to be understood that some or all of the various embodiments described above may be included in some embodiments.
As shown in fig. 2, a structural framework diagram provided for an embodiment of the regional marketing system of the present invention is implemented based on thermodynamic diagrams, a target region is selected according to a heat condition in the thermodynamic diagrams, a marketing scheme is further determined, and accurate marketing is performed on users in the target region, the system includes:
a monitoring unit 1, configured to monitor network signaling data of a base station;
the analysis unit 2 is used for analyzing the network signaling data and extracting the position information and the service information of the user under each base station;
the processing unit 3 is used for generating population density thermodynamic layers according to the position information, displaying the population density thermodynamic layers on the GIS map in an overlapping mode, generating base station value thermodynamic layers according to the service information, and displaying the base station value thermodynamic layers on the GIS map in an overlapping mode to obtain a GIS thermodynamic diagram;
and the execution unit 4 is used for selecting a target area according to the heat distribution condition of the GIS thermodynamic diagram and carrying out regional marketing on users in the target area.
The regional marketing system provided by the embodiment can visually display the base number distribution condition and the value distribution condition of the user and the geographic difference of population density and value distribution among different regions by generating the population density thermal diagram layer based on the position information of the user and the base station value thermal diagram layer based on the service information of the user, thereby improving the marketing effect.
Optionally, in some possible embodiments, the processing unit 3 is specifically configured to determine, according to the position information, a first base station coordinate of a base station to which an address of each user belongs and a second base station coordinate of a base station to which a work place belongs; generating a first population density heating power sub-layer according to the first base station coordinate, and generating a second population density heating power sub-layer according to the second base station coordinate; and at least one of the first population density thermodynamic sub-layer and the second population density thermodynamic sub-layer is displayed on the GIS map in a superimposed manner through a first preset transparency, and the first population density thermodynamic sub-layer and the second population density thermodynamic sub-layer are different in color.
Optionally, in some possible embodiments, the processing unit 3 is specifically configured to determine, according to the timestamp of the location information, whether a communication duration of communication between the terminal of each user and the target base station is greater than a preset duration, if so, determine whether a communication frequency between the terminal of each user and the target base station is greater than a preset frequency in a preset communication period, and if so, determine that the target base station is a base station to which an address of the user belongs when the communication duration is within a first preset time period, and determine that the coordinate of the target base station is a first base station coordinate; and when the communication time length is in a second preset time period, determining that the target base station is the base station to which the working place of the user belongs, wherein the coordinate of the target base station is the coordinate of the second base station.
Optionally, in some possible embodiments, the method further includes:
a communication unit for acquiring user information inputted from the outside;
the processing unit is also used for determining a third base station coordinate of a base station to which an address of an externally input user belongs and a fourth base station coordinate of a base station to which a working place belongs according to the user information; generating a third population density heating power sub-layer according to the coordinates of the third base station, and generating a fourth population density heating power sub-layer according to the coordinates of the fourth base station; at least one of the first population density thermal sub-layer, the second population density thermal sub-layer, the third population density thermal sub-layer and the fourth population density thermal sub-layer is displayed on the GIS map in a superposition mode through a first preset transparency, and the colors of the first population density thermal sub-layer, the second population density thermal sub-layer, the third population density thermal sub-layer and the fourth population density thermal sub-layer are different from each other.
Optionally, in some possible embodiments, the processing unit 3 is specifically configured to determine, according to the service information, ARPU values, DOU values, MOU values, and bandwidth handling numbers of all users under each base station; generating a base station income heating power sub-layer according to the ARPU value, generating a base station flow heating power sub-layer according to the DOU value, generating a base station voice time length heating power sub-layer according to the MOU value, and generating a base station transacted broadband number heating power sub-layer according to the transacted broadband number; and at least one of the base station income heating power sub-layer, the base station flow heating power sub-layer, the base station voice time length heating power sub-layer and the base station broadband number handling heating power sub-layer is displayed on the GIS map in a superposition mode through a second preset transparency, and the colors of the base station income heating power sub-layer, the base station flow heating power sub-layer, the base station voice time length heating power sub-layer and the base station broadband number handling heating power sub-layer are different from each other.
It is to be understood that some or all of the various embodiments described above may be included in some embodiments.
It should be noted that the above embodiments are product embodiments corresponding to previous method embodiments, and for the description of the product embodiments, reference may be made to corresponding descriptions in the above method embodiments, and details are not repeated here.
The reader should understand that in the description of this specification, reference to the description of the terms "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. In this specification, the schematic representations of the terms used above are not necessarily intended to refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, various embodiments or examples and features of different embodiments or examples described in this specification can be combined and combined by one skilled in the art without contradiction.
In the several embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. For example, the above-described method embodiments are merely illustrative, and for example, the division of steps into only one logical functional division may be implemented in practice in another way, for example, multiple steps may be combined or integrated into another step, or some features may be omitted, or not implemented.
The above method, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention essentially or partially contributes to the prior art, or all or part of the technical solution can be embodied in the form of a software product stored in a storage medium and including instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-only memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
While the invention has been described with reference to specific embodiments, it will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.
Claims (6)
1. An area marketing method based on thermodynamic diagrams is characterized by comprising the following steps:
monitoring network signaling data of a base station;
analyzing the network signaling data, and extracting the position information and the service information of the user under each base station;
generating population density thermodynamic layers according to the position information, superposing and displaying the population density thermodynamic layers on a GIS map, generating base station value thermodynamic layers according to the service information, superposing and displaying the base station value thermodynamic layers on the GIS map, and obtaining a GIS thermodynamic diagram;
selecting a target area according to the heat distribution condition of the GIS thermodynamic diagram, and carrying out regional marketing on users in the target area;
generating a population density heating power layer according to the position information, and displaying the population density heating power layer on a GIS map in an overlapping manner, wherein the method specifically comprises the following steps:
judging a first base station coordinate of a base station to which the address of each user belongs and a second base station coordinate of a base station to which the working place belongs according to the position information;
generating a first population density heating power sub-layer according to the first base station coordinate, and generating a second population density heating power sub-layer according to the second base station coordinate;
at least one of the first population density thermal sub-layer and the second population density thermal sub-layer is displayed on a GIS map in a first preset transparency mode in an overlapping mode, and the first population density thermal sub-layer and the second population density thermal sub-layer are different in color;
judging a first base station coordinate of a base station to which the address of each user belongs and a second base station coordinate of a base station to which the work place belongs according to the position information, and specifically comprising the following steps:
judging whether the communication time length of the terminal of each user for communicating with the target base station is greater than the preset time length or not according to the timestamp of the position information, if so, judging whether the communication frequency of the terminal of each user and the target base station is greater than the preset frequency or not in a preset communication period, and if so,:
when the communication duration is within a first preset time period, determining that the target base station is a base station to which the address of the user belongs, wherein the coordinate of the target base station is a first base station coordinate;
and when the communication time length is in a second preset time period, determining that the target base station is the base station to which the working place of the user belongs, wherein the coordinate of the target base station is the coordinate of the second base station.
2. The thermodynamic diagram-based regional marketing method of claim 1, further comprising:
acquiring user information input from the outside, and determining a third base station coordinate of a base station to which an address of an externally input user belongs and a fourth base station coordinate of a base station to which a working place belongs according to the user information;
generating a third population density heating power sub-layer according to the third base station coordinate, and generating a fourth population density heating power sub-layer according to the fourth base station coordinate;
and superposing and displaying at least one of the first population density thermal sub-layer, the second population density thermal sub-layer, the third population density thermal sub-layer and the fourth population density thermal sub-layer on a GIS map with the first preset transparency, wherein the colors of the first population density thermal sub-layer, the second population density thermal sub-layer, the third population density thermal sub-layer and the fourth population density thermal sub-layer are different from each other.
3. The thermodynamic diagram-based regional marketing method according to claim 1 or 2, wherein a base station value thermodynamic diagram layer is generated according to the service information, and the base station value thermodynamic diagram layer is displayed on the GIS map in an overlapping manner, specifically including:
determining ARPU values, DOU values, MOU values and handling broadband numbers of all users under each base station according to the service information;
generating a base station income heating power sub-layer according to the ARPU value, generating a base station flow heating power sub-layer according to the DOU value, generating a base station voice time length heating power sub-layer according to the MOU value, and generating a base station transacted broadband number heating power sub-layer according to the transacted broadband number;
and superposing and displaying at least one of the base station income heating power sub-layer, the base station flow heating power sub-layer, the base station voice time length heating power sub-layer and the base station broadband number handling heating power sub-layer on a GIS map by using a second preset transparency, wherein the base station income heating power sub-layer, the base station flow heating power sub-layer, the base station voice time length heating power sub-layer and the base station broadband number handling heating power sub-layer are different in color from each other.
4. An thermodynamic diagram-based regional marketing system, comprising:
the monitoring unit is used for monitoring network signaling data of the base station;
the analysis unit is used for analyzing the network signaling data and extracting the position information and the service information of the user under each base station;
the processing unit is used for generating population density thermodynamic layers according to the position information, superposing and displaying the population density thermodynamic layers on a GIS map, generating base station value thermodynamic layers according to the service information, superposing and displaying the base station value thermodynamic layers on the GIS map, and obtaining a GIS thermodynamic diagram;
the execution unit is used for selecting a target area according to the heat distribution condition of the GIS thermodynamic diagram and carrying out regional marketing on users in the target area;
the processing unit is specifically configured to determine, according to the location information, a first base station coordinate of a base station to which an address of each user belongs and a second base station coordinate of a base station to which a work place belongs; generating a first population density heating power sub-layer according to the first base station coordinate, and generating a second population density heating power sub-layer according to the second base station coordinate; at least one of the first population density thermal sub-layer and the second population density thermal sub-layer is displayed on a GIS map in a first preset transparency mode in an overlapping mode, and the first population density thermal sub-layer and the second population density thermal sub-layer are different in color;
the processing unit is specifically configured to determine, according to the timestamp of the location information, whether a communication time duration for communication between the terminal of each user and the target base station is greater than a preset time duration, if so, determine whether a communication frequency between the terminal of each user and the target base station is greater than a preset frequency within a preset communication period, and if so, determine that the target base station is a base station to which an address of the user belongs when the communication time duration is within a first preset time period, and determine that a coordinate of the target base station is a first base station coordinate; and when the communication time length is in a second preset time period, determining that the target base station is the base station to which the working place of the user belongs, wherein the coordinate of the target base station is the coordinate of the second base station.
5. The thermodynamic diagram-based regional marketing system of claim 4, further comprising:
a communication unit for acquiring user information inputted from the outside;
the processing unit is also used for determining a third base station coordinate of a base station to which an address of an externally input user belongs and a fourth base station coordinate of a base station to which a working place belongs according to the user information; generating a third population density heating power sub-layer according to the third base station coordinate, and generating a fourth population density heating power sub-layer according to the fourth base station coordinate; and superposing and displaying at least one of the first population density thermal sub-layer, the second population density thermal sub-layer, the third population density thermal sub-layer and the fourth population density thermal sub-layer on a GIS map with the first preset transparency, wherein the colors of the first population density thermal sub-layer, the second population density thermal sub-layer, the third population density thermal sub-layer and the fourth population density thermal sub-layer are different from each other.
6. The system according to claim 4 or 5, wherein the processing unit is specifically configured to determine the ARPU value, the DOU value, the MOU value and the number of handled broadband of all users under each base station according to the service information; generating a base station income heating power sub-layer according to the ARPU value, generating a base station flow heating power sub-layer according to the DOU value, generating a base station voice time length heating power sub-layer according to the MOU value, and generating a base station transacted broadband number heating power sub-layer according to the transacted broadband number; and superposing and displaying at least one of the base station income heating power sub-layer, the base station flow heating power sub-layer, the base station voice time length heating power sub-layer and the base station broadband number handling heating power sub-layer on a GIS map by using a second preset transparency, wherein the base station income heating power sub-layer, the base station flow heating power sub-layer, the base station voice time length heating power sub-layer and the base station broadband number handling heating power sub-layer are different in color from each other.
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