CN111953709A - Multimedia content transmission method, multimedia content display device and electronic equipment - Google Patents

Multimedia content transmission method, multimedia content display device and electronic equipment Download PDF

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Publication number
CN111953709A
CN111953709A CN202010862966.1A CN202010862966A CN111953709A CN 111953709 A CN111953709 A CN 111953709A CN 202010862966 A CN202010862966 A CN 202010862966A CN 111953709 A CN111953709 A CN 111953709A
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multimedia content
format
message
effect control
transmitted
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CN111953709B (en
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刘涛
文飞
张群英
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Zhongzhuoxin Beijing Technology Co ltd
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Zhongzhuoxin Beijing Technology Co ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/60—Network streaming of media packets
    • H04L65/75—Media network packet handling
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/06—Protocols specially adapted for file transfer, e.g. file transfer protocol [FTP]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/12—Messaging; Mailboxes; Announcements
    • H04W4/14—Short messaging services, e.g. short message services [SMS] or unstructured supplementary service data [USSD]

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

A multimedia content transmission method and device, a multimedia content display method and device and electronic equipment are disclosed. The multimedia content transmission method is applied to a server and comprises the following steps: the server side edits the multimedia content with the format to obtain the multimedia content to be transmitted; editing the multimedia content to be transmitted, format information and display rules thereof based on the effect control file to generate a message to be transmitted; and sending the message to be transmitted to the client through a short message channel or an IP push channel or a channel similar to the 5G message. The multimedia content display method is applied to the client, and comprises the steps that the client receives the content of the server and displays the content according to the downloaded effect file rule and the requirement of a client card. Thus, user experience is improved.

Description

Multimedia content transmission method, multimedia content display device and electronic equipment
Technical Field
The present application relates to the field of multimedia content processing, and more particularly, to a multimedia content transmission method and apparatus, a multimedia content presentation method and apparatus, and an electronic device.
Background
At present, common short messages are still limited by simple support of text forms and 70 Chinese characters in a single short message, but multimedia message forms capable of supporting pictures and links are still limited by the size of a single 300K short message, and video formats cannot be supported.
With the development of science and technology, operators continuously appear video short messages and rich media short messages which can support multimedia content transmission, but the video short messages and the rich media short messages cannot support transmission of formatted content, and display experience on an intelligent mobile terminal is poor. Specifically, the multimedia content in the short message inbox shows different appearances on different manufacturers and terminals of different models, which particularly affects reading and experience.
Accordingly, it is desirable to provide improved multimedia content transmission and presentation schemes.
Disclosure of Invention
In the following, the definitions of terms used in the description of the present application are first described:
SMIL: synchronized Multimedia Integration Language (SMIL) enables website designers to easily define and synchronize Multimedia elements (video, sound, images) for network presentation and interaction. It is a simple and effective association markup language introduced by the world W3C Association in 1998 in 6 months that has the same structure as HTML. The method can associate media files at different positions on the Internet through URLs of the media files to form an SMIL file, wherein the SMIL file is only an associated file and does not contain real media content, and when the SMIL file is to be played, a player automatically calls the associated media files from respective storage positions, integrates the media files into the same window to play according to attributes such as playing sequence, position and the like set in the SMIL file, and thus, the interactive multimedia presentation with similar television quality is completed.
XML: extensible markup language, a subset of standard generalized markup language, XML for short. Is a markup language for marking electronic documents to be structured. In electronic computers, a label refers to a symbol of information that can be understood by a computer, and by this label, various information such as articles and the like can be handled between computers. It can be used to mark data, define data types, and is a source language that allows a user to define his or her own markup language. It is well suited for world wide web transport, providing a unified approach to describing and exchanging structured data that is independent of the application or vendor. Is a cross-platform, content-dependent technology in the Internet environment and is also an effective tool today for processing distributed structural information. As early as 1998, the XML1.0 specification was published by W3C, which was used to simplify the transmission of Internet documents.
HTML 5: HTML5 is a language description way to build Web content. HTML5 is the next generation standard for the internet, a language way to build and present internet content. HTML was generated in 1990, 1997, HTML4 became the internet standard and was widely used in the development of internet applications.
Resource files: resource files are various picture video text audio, and even word, pdf, ppt and the like.
Effect control file: SMIL/SMIL, XML/XML, HTML5/HTML5, or hiding the files in some resource files, not displaying in the short message box, directly explaining the displayed attachment display, format control, transfer variables, etc.
The relationship between the two parties is as follows: the terminal controls the display form and effect of the terminal by opening the effect control file.
Card style: the card display method comprises the steps that a card display style is specified by a client terminal APP.
The present application is proposed to solve the above-mentioned technical problems. The embodiment of the application provides a multimedia content transmission method and device, a multimedia content display method and device and electronic equipment, wherein the multimedia content transmission method and device are used for editing information content with formats at a server side and then controlling files based on effects, such as: the multimedia integration language is synchronized, the multimedia content resource file to be transmitted and the transmission and display rules corresponding to the format information are edited, the transmission of the formatted content according to the rules and the display of the file carrying format and card style requirements at the client side according to the effect control are realized, and the user experience can be improved.
According to an aspect of the present application, there is provided a multimedia content transmission method applied to a server, including:
the server side edits the multimedia content with the format to obtain the multimedia content to be transmitted;
editing the multimedia content resource file to be transmitted and the corresponding format information and the display rule thereof based on the effect control file to generate a message to be transmitted; and
sending the message to be transmitted to a client through a short message channel or an IP push channel or a 5G message similar channel;
and the client receives the content of the server and displays the content according to the downloaded effect file rule and the requirement of the client card.
In the multimedia content transmission method, editing the multimedia content resource file to be transmitted and the corresponding format information and the presentation rule thereof based on the effect control file to generate the message to be transmitted includes:
and editing the multimedia content resource file to be transmitted and the corresponding format information and the display rule thereof based on the synchronous multimedia integration language file to generate a message to be transmitted.
In the multimedia content transmission method, editing the multimedia content to be transmitted, format information thereof, and a presentation rule thereof based on an effect control file to generate a message to be transmitted includes:
editing the multimedia content to be transmitted and the format of each element in the content based on the effect control file to generate a format file;
storing the source file and the format file of the multimedia content to be transmitted; and
generating the message to be transmitted based on the attachment.
In the multimedia content transmission method, sending the message to be transmitted to the client through a short message channel or an IP push or 5G message-like channel includes:
determining an editing mode of the effect control file;
selecting a single effect control file according to the type of the multimedia content to be transmitted, or splitting the effect control file into a plurality of effect control files according to the contained effect types and naming the effect control files according to the sequence files; and
sequentially transmitting the plurality of effect control files to the client.
In the multimedia content transmission method, editing the multimedia content to be transmitted, format information thereof and a display rule thereof based on an effect control file to generate a message to be transmitted, the method includes:
generating an effect control file;
generating the multimedia content to be transmitted and a content file and a plurality of format files of the format requirement, the format form and the format instruction corresponding to the multimedia content to be transmitted; and
and taking the content file and the files named by the label numbers of the format files as a plurality of attachments of the effect control file to generate the message to be transmitted.
In the multimedia content transmission method, editing the multimedia content to be transmitted, format information thereof and a display rule thereof based on an effect control file to generate a message to be transmitted, the method includes:
and editing the multimedia content to be transmitted into a program package with a fixed format which can be automatically operated by the client so as to generate the message to be transmitted.
According to another aspect of the present application, there is provided a multimedia content presentation method applied to a client, including:
receiving a message to be displayed from a server side through a short message channel or an IP push channel or a 5G message-like channel;
determining the display requirement of the card style of the client terminal;
analyzing the message to be displayed based on an effect control file to determine multimedia contents, display rules and formats corresponding to each content contained in the message to be displayed; and
and calling the corresponding format of the multimedia content according to the display rule and the display requirement of the card style to display the multimedia content with the format and the card style in a window of a short message interface corresponding to the multimedia content.
In the above multimedia content presentation method, the effect control file is a synchronized multimedia integration language file.
In the multimedia content presentation method, analyzing the message to be presented based on the effect control file to determine the multimedia content, the presentation rule and the format corresponding to each content included in the message to be presented includes:
determining multimedia content and display rules in the message to be displayed based on the effect control file definition, and the format of each element to be displayed; and
calling the corresponding format of the multimedia content according to the display rule to display the multimedia content with the format in a window of a short message interface corresponding to the multimedia content, wherein the step of displaying the multimedia content with the format comprises the following steps:
displaying each element information in a short message window corresponding to the multimedia content according to the format corresponding to each element in which the multimedia content is positioned; and
and displaying the card style according to the requirements of the client card.
In the multimedia content presentation method, parsing the message to be presented based on the effect control file to determine the multimedia content, the presentation rule, and the format corresponding to each content included in the message to be presented further includes:
merging the received multiple effect control files according to the file names;
opening the plurality of effect control files to call the type of information contained therein; and
and displaying the multimedia content with the format according to the display rule.
In the multimedia content presentation method, analyzing the message to be presented based on the effect control file to determine the multimedia content, the presentation rule and the format corresponding to each content included in the message to be presented includes:
analyzing the effect control file and arranging a plurality of attachments of the effect control file in sequence; and
calling the corresponding format of the multimedia content according to the display rule to display the multimedia content with the format in a window of a short message interface corresponding to the multimedia content, wherein the step of displaying the multimedia content with the format comprises the following steps:
and operating the effect control file to call and display each element in the short message window corresponding to the multimedia content according to the format association of each element of the multimedia content.
In the multimedia content presentation method, analyzing the message to be presented based on the effect control file to determine the multimedia content, the presentation rule and the format corresponding to each content included in the message to be presented includes:
calling a content display tool of the client to analyze the format of the multimedia content contained in the message to be displayed; and
calling the corresponding format of the multimedia content according to the display rule to display the multimedia content with the format in a window of a short message interface corresponding to the multimedia content, wherein the step of displaying the multimedia content with the format comprises the following steps:
and automatically opening a fixed format program package capable of automatically running in a short message window corresponding to the multimedia content according to the format so as to display the multimedia content with the format.
According to another aspect of the present application, there is provided a multimedia content transmission apparatus applied to a server, including:
the acquiring unit is used for editing the multimedia content with the format by the server to acquire the multimedia content to be transmitted;
the editing unit is used for editing the multimedia content to be transmitted, the format information and the display rule thereof based on the effect control file so as to generate a message to be transmitted; and
and the sending unit is used for sending the message to be transmitted to the client through a short message channel or an IP push channel or a 5G message similar channel.
According to another aspect of the present application, there is provided a multimedia content presentation apparatus applied to a client, including:
the receiving unit is used for receiving the message to be displayed from the server through a short message channel or an IP push channel or a channel similar to a 5G message;
the card unit is used for determining the display requirement of the card style of the client terminal;
the analysis unit is used for analyzing the message to be displayed based on the effect control file so as to determine the multimedia content and the display rule contained in the message to be displayed and the format corresponding to each content; and
and the display unit is used for calling the corresponding format of the multimedia content according to the display rule and the display requirement of the card style to display the multimedia content with the format and the card style in a window of a short message interface corresponding to the multimedia content.
According to still another aspect of the present application, there is provided an electronic apparatus including: a processor; and a memory in which computer program instructions to be presented for message execution are stored, which, when executed by the processor, cause the processor to perform the multimedia content transmission method as described above or the multimedia content presentation method as described above.
The multimedia content transmission method and device, the multimedia content display method and device and the electronic equipment provided by the embodiment of the application can edit the multimedia content to be transmitted and the format information thereof on the basis of the effect control file and the synchronous multimedia integration language at the server side so as to display the multimedia content and the format information thereof at the client side according to the format and the card style, thereby improving the user experience.
Drawings
The above and other objects, features and advantages of the present application will become more apparent by describing in more detail embodiments of the present application with reference to the attached drawings. The accompanying drawings are included to provide a further understanding of the embodiments of the application and are incorporated in and constitute a part of this specification, illustrate embodiments of the application and together with the description serve to explain the principles of the application. In the drawings, like reference numbers generally represent like parts or steps.
Fig. 1 illustrates a schematic diagram of a method for transmission and presentation of multimedia content according to an embodiment of the present application.
Fig. 2 illustrates a flow chart of a multimedia content transmission method according to an embodiment of the present application.
Fig. 3 is a schematic diagram illustrating a process of splitting and merging an effect control file, such as an SMIL file, in a multimedia content transmission method according to an embodiment of the present application.
Fig. 4 illustrates a schematic diagram of a self-running package transmission in a multimedia content transmission method according to an embodiment of the present application.
Fig. 5 illustrates a flowchart of a multimedia content presentation method applied to a client according to an embodiment of the present application.
Fig. 6 illustrates a schematic diagram of an exemplary system architecture of a method for transmission and presentation of multimedia content according to an embodiment of the present application.
Fig. 7 illustrates a block diagram of a multimedia content transmission apparatus according to an embodiment of the present application.
FIG. 8 illustrates a block diagram of a multimedia content presentation apparatus according to an embodiment of the present application.
FIG. 9 illustrates a block diagram of an electronic device in accordance with an embodiment of the present application.
Detailed Description
Hereinafter, example embodiments according to the present application will be described in detail with reference to the accompanying drawings. It should be understood that the described embodiments are only some embodiments of the present application and not all embodiments of the present application, and that the present application is not limited by the example embodiments described herein.
Summary of the application
As described above, current short messages do not support formatted transmission and presentation, and thus the display experience on the smart mobile terminal is poor. Specifically, formats carried by multimedia information resource files (including texts, pictures, videos, audios, web pages, positions, files and motion pictures) in current short message sending are filtered or cannot be identified, and the multimedia information resource files cannot be issued to the smart phone terminal with the formats, wherein the formats include display formats, format files, instructions, requirements, messages, positions and the like.
And along with the increase of the use amount of the enterprise short messages, the rapid improvement of the reading amount of the smart phone terminal and the change of the reading habit of a person using the smart phone terminal cannot solve the problems of messiness and different effect display of different models of mobile phones, and the user experience needs to be improved.
Based on the method, the basic idea of the method is that when an enterprise short message is sent to send the short message, the multimedia content with the format is edited at the server side, and then the multimedia content and the format to be transmitted are edited based on the effect control file and the synchronous multimedia integration language file, so that the multimedia content and the format information thereof are sent to the client side together for displaying.
Therefore, the service end of the enterprise short message service can be used for defining the template format, editing and defining the format supported by the content of each element to be displayed in the format in advance according to the requirement, and then the short message content is sent through the short message gateway. The format can comprise video format, webpage format, program file, report file and other format contents which cannot be issued and transmitted in the existing short message network. Correspondingly, multimedia information in an original inbox of an intelligent terminal, such as a mobile phone, can also be successfully displayed in a format according to a required format, so that user experience is improved.
Fig. 1 illustrates a schematic diagram of a method for transmission and presentation of multimedia content according to an embodiment of the present application. As shown in fig. 1, firstly editing contents with formats at a server, then editing and defining transmission and presentation rules of multimedia contents with formats and format information thereof based on an effect control file such as a synchronous multimedia integration language SMIL file, and then generating an SMIL file and a message resource file to be issued. And then the mobile phone end receives the multimedia information resource file and the SMIL effect file, including contents with different formats at different positions. And finally, opening an effect control file such as SMIL by the mobile phone inbox, calling the format to display the content with the format, and displaying the content with different formats at different positions on the mobile phone. That is, the transmission and display method of the multimedia content can solve the problems of sending in the short message with the format multimedia content and the formatted display of the short message interface. Moreover, the function of the SMIL language can be exerted to the maximum extent, the server side band format editing of the multimedia content can be completed in a matching mode, the intelligent terminal can display the corresponding formatted multimedia content and the card style in the same decoding format, and the user experience is improved.
Having described the general principles of the present application, various non-limiting embodiments of the present application will now be described with reference to the accompanying drawings.
Exemplary method one
Fig. 2 illustrates a flowchart of a multimedia content transmission method applied to a server according to an embodiment of the present application.
As shown in fig. 2, the multimedia content transmission method applied to the server according to the embodiment of the present application includes the following steps.
S110, the server side edits the multimedia content with the format to obtain the multimedia content to be transmitted. Here, the multimedia content to be transmitted may include multimedia-form information including text, picture, video, audio, moving picture, file, text, file package, archive, etc. and formats.
And S120, editing the multimedia content to be transmitted, format information and display rules thereof based on the effect control file such as the synchronous multimedia integration language to generate a message to be transmitted. Here, a Synchronized Multimedia Integration Language (SMIL) enables website designers to easily define and synchronize Multimedia elements (video, sound, images) for network presentation and interaction. It is a simple and effective association markup language introduced by the world W3C Association in 1998 in 6 months that has the same structure as HTML.
In the embodiment of the present application, the format information of the multimedia content refers to information such as various format requirements, format forms, and format instructions including instructions for multimedia information, display requirements, H5 format, display size limitation, display position limitation, and display format.
That is, the multimedia content to be transmitted and the format information thereof are edited based on the effect control file such as the synchronous multimedia integration language to generate the message to be transmitted, in the technical solution of the embodiment of the present application, the information of the multimedia content with the format and the effect control file such as the SMIL file can be transmitted to the short message inbox of the intelligent terminal (a mobile intelligent terminal, such as a mobile phone) in a short message manner, and the corresponding information content to be displayed can be displayed in the short message inbox according to the specified format. Therefore, the multimedia content transmission method according to the embodiment of the present application focuses on achieving editing and transmission of format information and multimedia content and presentation rules, which include various ways, which will be described in further detail below.
S130, the message to be transmitted is sent to the client through a short message channel or an IP push channel or a channel similar to the 5G message. Therefore, through the transmission of the multimedia content and the format information thereof, the intelligent terminal, such as a mobile phone, can open the short message and display the multimedia content on the short message interface according to the received format.
Further, in S140, the client may receive the content of the server and perform content display according to the rule of the effect control file and the requirement of the client card.
Therefore, in the multimedia content transmission method according to the embodiment of the present application, an effect control file, such as a synchronous multimedia integration language, is used, and specific formats of each element in the content are edited and defined in advance for the multimedia content to be delivered by the server, the formats include a video format, a picture format, a position, a content font, a link address, a web page format, an H5 format, a program file, a report format, and the like, and the formats and the presentation rules automatically generate an SMIL file. And then, the multimedia file elements are transmitted to the intelligent terminal in a short message mode, and the multimedia file elements at different positions are associated and displayed by opening the SMIL at the intelligent terminal.
Correspondingly, after contents and multiple effect control files such as multiple SMIL files and multiple attachments are sent to an intelligent terminal through a short message, such as a short message box of a mobile phone, the effect control files such as the SMIL files are opened in the short message box, so that associated items corresponding to different elements of multimedia information contents are called out, and the media files are integrally displayed to a corresponding window of a short message interface according to rules and positions, and formatted display and demonstration of the multimedia contents on the intelligent terminal are realized.
Next, how to edit the multimedia content to be transmitted and format information thereof based on an effect control file such as a synchronous multimedia integration language will be specifically described.
Specifically, according to different situations when transmission and association item rules are issued, the problem is solved in various ways in the embodiment of the present application. Each solution involves editing the content to be formatted and editing the SMIL file at the server, transmitting the content through a short message channel or an IP push or 5G message-like channel, and storing or downloading the corresponding multimedia information content, the specific format of each material, and the like at the corresponding position.
Therefore, on one hand, the definition and transmission of multi-format multimedia content can be realized, and the method for correctly receiving and analyzing the specific format instruction display content presentation of the intelligent terminal can be defined by associating various format systems such as a fast application format, an H5 format and the like. The method not only does not destroy the original multimedia content, but also defines various requirements of the display sequence, the position, the size adaptation and the like of each element in the multimedia content to be formatted, and enables all the content to achieve the intelligent terminal display effect of the optimal adaptive format by configuring and modifying algorithm parameters and defining the display format of the multimedia content template in the short message interface according to the requirements.
The first way is a multi-effect control file, such as multi-SMIL file merging, which specifically includes:
1) firstly, editing multimedia content and a format to be formatted at a server by adopting an effect control file such as an SMIL file, and defining display formats of materials of the server one by one at the server in advance, such as an H5 format, a quick application format, a table format and the like;
2) storing source files and format files of all multimedia contents in corresponding directories according to rules;
3) the server decides the way to use a single effect control file, such as a single SMIL file, or a multi-effect control file, such as a multi SMIL file, for the type of formatted content effect
4) If the multimedia content with the format is more, the types are more and the format is more, under the condition of not influencing the content to be transmitted, a multi-effect control file such as a multi SMIL file is adopted, and each effect control file such as SMIL defines a plurality of specified types. Then, the message to be transmitted and a plurality of effect control files such as SMIL files are sequentially sent and transmitted;
therefore, after the intelligent terminal, such as a short message box of a mobile phone, receives a complete message, all effect control files, such as SMIL files, can be opened to call the type with display to merge and restore the effect control files, such as SMIL files, according to the label, display format instructions in a plurality of format files are identified, and the format instructions of all elements of multimedia content and the display and presentation of the format content are correctly carried out according to the label when the short message content is opened.
Fig. 3 is a schematic diagram illustrating a process of splitting and merging an effect control file, such as an SMIL file, in a multimedia content transmission method according to an embodiment of the present application. As shown in fig. 3, when the server edits the multimedia content with the display format, if the effect control file, such as the SMIL file, does not exceed the limit value, the effect control file, such as the SMIL file, is edited, and the multimedia content is encoded as an attachment, and if the type of the message to be transmitted is many and the format is many, the message type and the message format are split and re-edited in the form of a multi-effect control file, such as the SMIL, and the split message type and the message format are transmitted through a short message channel/IP push or a channel similar to a 5G message.
Correspondingly, the inbox of the intelligent terminal receives, analyzes and combines the content and format files and the effect control file such as an SMIL file, and displays the multimedia content according to the effect display format.
Therefore, in the multimedia content transmission method according to the embodiment of the present application, editing the multimedia content to be transmitted, the format information thereof, and the display rule thereof based on an effect control file such as a synchronous multimedia integration language to generate a message to be transmitted includes: defining the format and the display rule of each element in the multimedia content to be transmitted based on an effect control file such as the synchronous multimedia integration language to generate a format file; storing the source file and the format file of the multimedia content to be transmitted; and generating an effect control file such as a synchronous multimedia integration language file and content to be transmitted as the message to be transmitted based on the file.
Moreover, in the above multimedia content transmission method, sending the message to be transmitted and the content to be transmitted to the client through a short message channel or an IP push or 5G message-like channel includes: determining the usage manner of the effect control file, e.g., the simultaneous multimedia integration language file, may split the effect control file, e.g., the simultaneous multimedia integration language file, into a plurality of effect control files, e.g., into a plurality of SMIL files, and sequentially transmit the plurality of effect control files, e.g., the simultaneous multimedia integration language file, to the client.
The second mode is effect control file multi-attachment transmission, which specifically comprises the following steps:
1) the server side edits an effect control file such as an SMIL file by adopting the effect control file such as the SMIL file;
2) all multimedia contents with formats which need to be transmitted, a plurality of corresponding multimedia contents and format requirements, format forms and format instructions corresponding to a plurality of materials are used as attachments of an effect control file such as an SMIL file, so that the effect control file such as the SMIL file with a plurality of attachments is generated, the labels of all attachments are numbered, and the encoding is carried out according to the form of the multimedia file.
3) And sending and transmitting effect control files such as SMIL files and attachments to a short mailbox of the intelligent terminal in a short message form or an IP push form.
4) When the intelligent terminal opens the short message, operating an effect control file such as an SMIL file to analyze and extract attachments and sequencing according to a display rule, calling the display rule and a multimedia content file on a corresponding position according to a format incidence relation of different elements of the multimedia content required by the effect control file such as the SMIL file correspondingly, and restoring the display and presentation of the multimedia content with the format in a window corresponding to the short message interface;
5) the format file after being analyzed can be repeatedly operated, the multimedia content of the intelligent terminal is presented at any time in a format, and the user experience can be improved.
That is, in the multimedia content transmission method according to the embodiment of the present application, editing the multimedia content to be transmitted, format information thereof, and a presentation rule thereof based on an effect control file such as a synchronous multimedia integration language to generate a message to be transmitted includes: generating an effect control file such as a synchronous multimedia integration language file; generating the multimedia content to be transmitted and a content file and a format file of a format requirement, a format form and a format instruction corresponding to the multimedia content to be transmitted; and using the content file and the format file as a plurality of attachments of the effect control file such as a synchronous multimedia integration language file according to the serial number of the display rule to generate the message to be transmitted.
The third mode is a self-running application package, which specifically comprises:
1) editing the multimedia content file with the format at the server side into the multimedia file content in a fixed format system such as H5 format or fast application format;
2) transmitting the program file in a short message form or an IP form, and issuing the program file and an effect control file such as an SMIL file to a short mailbox of the intelligent terminal;
3) the user opens the short mailbox to automatically call up a browser, a fast application and the like of the short mailbox, opens the multimedia information content edited under the corresponding format system, automatically identifies the corresponding format, and then correctly presents the multimedia information content with the format.
Here, fig. 4 illustrates a schematic diagram of a self-running package transmission in a multimedia content transmission method according to an embodiment of the present application. As shown in fig. 4, the server edits the display format of the multimedia content, caches the edited formatted content, and issues a self-running package. And after the multimedia content is sent to the mobile phone end, the mobile phone end receives the multimedia content and the self-running program package, and downloads the edited formatted content so as to display the formatted multimedia content.
That is, in the multimedia content transmission method according to the embodiment of the present application, editing the multimedia content to be transmitted and the format information and the presentation rule thereof based on the effect control file such as the synchronous multimedia integration language to generate the message to be transmitted includes: and editing the multimedia content to be transmitted into a self-running program package with a fixed format which can be automatically run by the client so as to generate the message to be transmitted.
Therefore, according to the multimedia content transmission method provided by the embodiment of the application, a brand new technical implementation method for uniformly matching and solving the problems in transmission and analysis in multiple modes is provided, and by the method, the multimedia content can be edited in a format at the server side and can be displayed in a classified manner aiming at or on a short message interface of an intelligent terminal with a uniform H5 format by matching with reading habits of services and different user groups, so that the content and the format can be issued to the greatest extent from the perspective of a mobile phone user, the development of services is promoted, and the reading acceptance degree of the user is improved. Moreover, the method can support the correct on-demand identification and judgment packet processing of multimedia content files with formats, files with various system formats, a plurality of SMIL files and a plurality of attachments.
In addition, as can be understood by those skilled in the art, if the inbox of the intelligent terminal is embedded with the resolution SDK (development software package) or the resolution of the high-version support terminal is upgraded, the SDK upgrade can also be downloaded and installed optionally.
Exemplary method two
Fig. 5 illustrates a flowchart of a multimedia content presentation method applied to a client according to an embodiment of the present application.
As shown in fig. 5, the multimedia content presentation method applied to the client according to the embodiment of the present application includes the following steps.
S210, receiving a message to be displayed from a server through a short message channel or an IP push channel or a channel similar to a 5G message;
s220, determining the display requirement of the card style of the client terminal;
s230, analyzing the message to be displayed based on the effect control file to determine multimedia contents, display rules and formats corresponding to each content contained in the message to be displayed; and
s240, calling the corresponding format of the multimedia content according to the display rule and the display requirement of the card style, and displaying the multimedia content with the format and the card style in a window of a short message interface corresponding to the multimedia content.
In the above multimedia content presentation method, the effect control file is a synchronized multimedia integration language file.
In the multimedia content presentation method, analyzing the message to be presented based on the effect control file to determine the multimedia content, the presentation rule and the format corresponding to each content included in the message to be presented includes:
determining multimedia content and display rules in the message to be displayed based on the effect control file definition, and the format of each element to be displayed; and
calling the corresponding format of the multimedia content according to the display rule to display the multimedia content with the format in a window of a short message interface corresponding to the multimedia content, wherein the step of displaying the multimedia content with the format comprises the following steps:
displaying each element information in a short message window corresponding to the multimedia content according to the format corresponding to each element in which the multimedia content is positioned; and
and displaying the card style according to the requirements of the client card.
In the multimedia content presentation method, parsing the message to be presented based on the effect control file to determine the multimedia content, the presentation rule, and the format corresponding to each content included in the message to be presented further includes:
merging the received multiple effect control files according to the file names;
opening the plurality of effect control files to call the type of information contained therein; and
and displaying the multimedia content with the format according to the display rule.
In the multimedia content presentation method, analyzing the message to be presented based on the effect control file to determine the multimedia content, the presentation rule and the format corresponding to each content included in the message to be presented includes:
analyzing the effect control file and arranging a plurality of attachments of the effect control file in sequence; and
calling the corresponding format of the multimedia content according to the display rule to display the multimedia content with the format in a window of a short message interface corresponding to the multimedia content, wherein the step of displaying the multimedia content with the format comprises the following steps:
and operating the effect control file to call and display each element in the short message window corresponding to the multimedia content according to the format association of each element of the multimedia content.
In the multimedia content presentation method, analyzing the message to be presented based on the effect control file to determine the multimedia content, the presentation rule and the format corresponding to each content included in the message to be presented includes:
calling a content display tool of the client to analyze the format of the multimedia content contained in the message to be displayed; and
calling the corresponding format of the multimedia content according to the display rule to display the multimedia content with the format in a window of a short message interface corresponding to the multimedia content, wherein the step of displaying the multimedia content with the format comprises the following steps:
and automatically opening a fixed format program package capable of automatically running in a short message window corresponding to the multimedia content according to the format so as to display the multimedia content with the format.
Here, it can be understood by those skilled in the art that other details of the multimedia content presentation method according to the embodiment of the present application are completely the same as corresponding details of the multimedia content transmission method according to the embodiment of the present application described in the "exemplary method one" section, and are not described again here to avoid redundancy.
Exemplary System architecture
Fig. 6 illustrates a schematic diagram of an exemplary system architecture of a method for transmission and presentation of multimedia content according to an embodiment of the present application.
As shown in fig. 6, the server includes the following modules and corresponding functions. The multimedia content detection module is used for detecting multimedia information content to be sent with a format by the server, determining the determined format requirement and the selection method, and then selecting a corresponding editing processing mode. The multimedia content editing module is used for editing the multimedia content to be sent and the corresponding format, and recombining and encoding different element formats. The grouping processing module is used for grouping, combining and processing format files and format instruction files carried by multimedia information contents. The effect control file such as the SMIL generation module is used for automatically generating a corresponding effect control file such as an SMIL file after the editing is finished. The sending module is used for sending and transmitting edited effect control files such as SMIL files and attachments and multimedia attachments in cooperation with services. The format file analysis module is used for analyzing and calling the corresponding associated file for the format file through the self-running program package.
Therefore, the multimedia short message with the format is generated at the server side, and then is sent to the short message gateway and further sent to the mobile phone side.
Therefore, the multimedia content transmission and presentation method according to the embodiment of the application needs to send and transmit multimedia information content with formats (including H5, fast application and the like) in a short message form, identifies the format system and the type of the formatted file which need to be correspondingly processed in detection, and submits the format system and the type of the formatted file to a server for transmission.
Moreover, after the server is set, the multimedia file with the format including H5, fast application and the like and the format file of the multimedia content to be sent are edited firstly, the problems encountered in the editing of the format file can be solved in the four ways as described above, and the editing of the formatted multimedia content of the server is well completed.
In addition, the effect control file such as SMIL language is adopted to solve the format display in the playing process, the effect control file SMIL and a plurality of attachments are generated according to the corresponding edited file required by the effect control file such as the SMIL file, and the binary code is sent to the short mailbox of the intelligent terminal in the form of short message after recoding.
Correspondingly, the short message box of the intelligent terminal opens the received short message content, opens and plays an effect control file such as an SMIL file, calls a format instruction corresponding to the multimedia information content of each element, and displays the multimedia content on a short message interface according to formatting requirements, wherein the formats include H5 format, fast application format and the like.
Exemplary devices
Fig. 7 illustrates a block diagram of a multimedia content transmission apparatus applied to a server according to an embodiment of the present application.
As shown in fig. 7, the multimedia content transmission apparatus 300 applied to the server according to the embodiment of the present application includes:
an obtaining unit 310, configured to edit a formatted multimedia content by a server to obtain a multimedia content to be transmitted;
an editing unit 320, configured to edit the multimedia content to be transmitted, format information thereof, and a display rule based on the effect control file to generate a message to be transmitted; and the number of the first and second groups,
the sending unit 330 is configured to send the message to be transmitted to the client through a short message channel or an IP push channel or a 5G message-like channel.
In the multimedia content transmission apparatus, the editing unit 320 is configured to:
and editing the multimedia content resource file to be transmitted and the corresponding format information and the display rule thereof based on the synchronous multimedia integration language file to generate a message to be transmitted.
In the multimedia content transmission apparatus, the editing unit 320 is configured to:
editing the multimedia content to be transmitted and the format of each element in the content based on the effect control file to generate a format file;
storing the source file and the format file of the multimedia content to be transmitted; and
generating the message to be transmitted based on the attachment.
In the multimedia content transmission apparatus, the sending unit 330 is configured to:
determining an editing mode of the effect control file;
selecting a single effect control file according to the type of the multimedia content to be transmitted, or splitting the effect control file into a plurality of effect control files according to the contained effect types and naming the effect control files according to the sequence files; and
sequentially transmitting the plurality of effect control files to the client.
In the multimedia content transmission apparatus, the editing unit 320 is configured to:
generating an effect control file;
generating the multimedia content to be transmitted and a content file and a plurality of format files of the format requirement, the format form and the format instruction corresponding to the multimedia content to be transmitted; and
and taking the content file and the files named by the label numbers of the format files as a plurality of attachments of the effect control file to generate the message to be transmitted.
In the multimedia content transmission apparatus, the editing unit 320 is configured to:
and editing the multimedia content to be transmitted into a program package with a fixed format which can be automatically operated by the client so as to generate the message to be transmitted.
Fig. 8 illustrates a block diagram of a multimedia content presentation apparatus applied to a client according to an embodiment of the present application.
As shown in fig. 8, the multimedia content presentation apparatus 400 applied to the client according to the embodiment of the present application includes:
a receiving unit 410, configured to receive a message to be displayed from a server through a short message channel or an IP push channel or a 5G message-like channel;
a card unit 420, configured to determine a display requirement of a card style of the client terminal;
the parsing unit 430 is configured to parse the message to be displayed based on the effect control file to determine multimedia content, a display rule, and a format corresponding to each content included in the message to be displayed; and the number of the first and second groups,
and the display unit 440 is configured to invoke a corresponding format of the multimedia content according to the display rule and the display requirement of the card style to display the formatted multimedia content and the card style in a window of a short message interface corresponding to the multimedia content.
In the above multimedia content presentation apparatus, the effect control file is a synchronized multimedia integration language file.
In the above multimedia content presentation apparatus, parsing the message to be presented based on the effect control file to determine the multimedia content, the presentation rule, and the format corresponding to each content included in the message to be presented includes:
determining multimedia content and display rules in the message to be displayed based on the effect control file definition, and the format of each element to be displayed; and
calling the corresponding format of the multimedia content according to the display rule to display the multimedia content with the format in a window of a short message interface corresponding to the multimedia content, wherein the step of displaying the multimedia content with the format comprises the following steps:
displaying each element information in a short message window corresponding to the multimedia content according to the format corresponding to each element in which the multimedia content is positioned; and
and displaying the card style according to the requirements of the client card.
In the above multimedia content presentation apparatus, parsing the message to be presented based on the effect control file to determine the multimedia content, the presentation rule, and the format corresponding to each content included in the message to be presented further includes:
merging the received multiple effect control files according to the file names;
opening the plurality of effect control files to call the type of information contained therein; and
and displaying the multimedia content with the format according to the display rule.
In the above multimedia content presentation apparatus, parsing the message to be presented based on the effect control file to determine the multimedia content, the presentation rule, and the format corresponding to each content included in the message to be presented includes:
analyzing the effect control file and arranging a plurality of attachments of the effect control file in sequence; and
calling the corresponding format of the multimedia content according to the display rule to display the multimedia content with the format in a window of a short message interface corresponding to the multimedia content, wherein the step of displaying the multimedia content with the format comprises the following steps:
and operating the effect control file to call and display each element in the short message window corresponding to the multimedia content according to the format association of each element of the multimedia content.
In the above multimedia content presentation apparatus, parsing the message to be presented based on the effect control file to determine the multimedia content, the presentation rule, and the format corresponding to each content included in the message to be presented includes:
calling a content display tool of the client to analyze the format of the multimedia content contained in the message to be displayed; and
calling the corresponding format of the multimedia content according to the display rule to display the multimedia content with the format in a window of a short message interface corresponding to the multimedia content, wherein the step of displaying the multimedia content with the format comprises the following steps:
and automatically opening a fixed format program package capable of automatically running in a short message window corresponding to the multimedia content according to the format so as to display the multimedia content with the format.
Here, it can be understood by those skilled in the art that the specific functions and operations of the respective units and modules in the multimedia content transmission apparatus 300 and the multimedia content presentation apparatus 400 described above have been described in detail in the description of the multimedia content transmission method and the multimedia content presentation method with reference to fig. 1 to 6, and thus, a repetitive description thereof will be omitted.
As described above, the multimedia content transmission apparatus 300 according to the embodiment of the present application may be implemented in various server devices, such as an operator server for short message editing, a third party server, a short message content provider server, and the like. Moreover, the multimedia content presentation apparatus 400 according to the embodiment of the present application may be implemented in various terminal devices, such as a smart phone, a computer, and the like of a user. In one example, the multimedia content transmission apparatus 300 and the multimedia content presentation apparatus 400 according to the embodiment of the present application may be integrated into a server device or a terminal device as one software module and/or hardware module. For example, it may be a software module in the operating system of the server device or the terminal device, or may be an application developed for the server device or the terminal device; of course, it could equally be one of many hardware modules of the server device or terminal device.
Alternatively, in another example, the multimedia content transmission apparatus 300 and the multimedia content presentation apparatus 400 and the server device or the terminal device may be separate devices, and may be connected to the server device or the terminal device through a wired and/or wireless network and transmit the interactive information according to an agreed data format.
Exemplary electronic device
Next, an electronic apparatus according to an embodiment of the present application is described with reference to fig. 9.
FIG. 9 illustrates a block diagram of an electronic device in accordance with an embodiment of the present application.
As shown in fig. 9, the electronic device 10 includes one or more processors 11 and memory 12.
The processor 11 may be a Central Processing Unit (CPU) or other form of processing unit having data processing capabilities and/or instruction execution capabilities, and may control other components in the electronic device 10 to perform desired functions.
Memory 12 may include one or more computer program products that may include various forms of computer-readable storage media, such as volatile memory and/or non-volatile memory. The volatile memory may include, for example, Random Access Memory (RAM), cache memory (cache), and/or the like. The non-volatile memory may include, for example, Read Only Memory (ROM), hard disk, flash memory, etc. One or more computer program instructions may be stored on the computer readable storage medium and executed by the processor 11 to implement the multimedia content transmission method and the multimedia content presentation method of the various embodiments of the present application described above and/or other desired functions. Various contents such as multimedia contents and format information may also be stored in the computer-readable storage medium.
In one example, the electronic device 10 may further include: an input device 13 and an output device 14, which are interconnected by a bus system and/or other form of connection mechanism (not shown).
The input device 13 may include, for example, a keyboard, a mouse, and the like.
The output device 14 may output various information including multimedia contents to be presented, etc. to the outside. The output devices 14 may include, for example, a display, speakers, a printer, and a communication network and its connected remote output devices, among others.
Of course, for simplicity, only some of the components of the electronic device 10 relevant to the present application are shown in fig. 9, and components such as buses, input/output interfaces, and the like are omitted. In addition, the electronic device 10 may include any other suitable components depending on the particular application.
Exemplary computer program product and computer-readable storage Medium
In addition to the above-described methods and apparatuses, embodiments of the present application may also be a computer program product comprising computer program instructions that, when executed by a processor, cause the processor to perform the steps in the multimedia content transmission method and the multimedia content presentation method according to various embodiments of the present application described in the above-mentioned "exemplary methods" section of this specification.
The computer program product may be written with program code for performing the operations of embodiments of the present application in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server.
Furthermore, embodiments of the present application may also be a computer-readable storage medium having stored thereon computer program instructions that, when executed by a processor, cause the processor to perform the steps in the multimedia content transmission method and the multimedia content presentation method according to various embodiments of the present application described in the above section "exemplary methods" of the present specification.
The computer-readable storage medium may take any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may include, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or a combination of any of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
The foregoing describes the general principles of the present application in conjunction with specific embodiments, however, it is noted that the advantages, effects, etc. mentioned in the present application are merely examples and are not limiting, and they should not be considered essential to the various embodiments of the present application. Furthermore, the foregoing disclosure of specific details is for the purpose of illustration and description and is not intended to be limiting, since the foregoing disclosure is not intended to be exhaustive or to limit the disclosure to the precise details disclosed.
The block diagrams of devices, apparatuses, systems referred to in this application are only given as illustrative examples and are not intended to require or imply that the connections, arrangements, configurations, etc. must be made in the manner shown in the block diagrams. These devices, apparatuses, devices, systems may be connected, arranged, configured in any manner, as will be appreciated by those skilled in the art. Words such as "including," "comprising," "having," and the like are open-ended words that mean "including, but not limited to," and are used interchangeably therewith. The words "or" and "as used herein mean, and are used interchangeably with, the word" and/or, "unless the context clearly dictates otherwise. The word "such as" is used herein to mean, and is used interchangeably with, the phrase "such as but not limited to".
It should also be noted that in the devices, apparatuses, and methods of the present application, the components or steps may be decomposed and/or recombined. These decompositions and/or recombinations are to be considered as equivalents of the present application.
The previous description of the disclosed aspects is provided to enable any person skilled in the art to make or use the present application. Various modifications to these aspects will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other aspects without departing from the scope of the application. Thus, the present application is not intended to be limited to the aspects shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
The foregoing description has been presented for purposes of illustration and description. Furthermore, the description is not intended to limit embodiments of the application to the form disclosed herein. While a number of example aspects and embodiments have been discussed above, those of skill in the art will recognize certain variations, modifications, alterations, additions and sub-combinations thereof.

Claims (15)

1. A multimedia content transmission method is applied to a server and comprises the following steps:
the server side edits the multimedia content with the format to obtain the multimedia content to be transmitted;
editing the multimedia content resource file to be transmitted and the corresponding format information and the display rule thereof based on the effect control file to generate a message to be transmitted; and
sending the message to be transmitted to a client through a short message channel or an IP push channel or a 5G message similar channel;
and the client receives the content of the server and displays the content according to the downloaded effect file rule and the requirement of the client card.
2. The multimedia content transmission method according to claim 1, wherein editing the multimedia content asset file to be transmitted and its corresponding format information and presentation rule based on the effect control file to generate the message to be transmitted comprises:
and editing the multimedia content resource file to be transmitted and the corresponding format information and the display rule thereof based on the synchronous multimedia integration language file to generate a message to be transmitted.
3. The multimedia content transmission method according to claim 1 or 2, wherein editing the multimedia content to be transmitted, format information thereof, and presentation rules thereof based on the effect control file to generate a message to be transmitted comprises:
editing the multimedia content to be transmitted and the format of each element in the content based on the effect control file to generate a format file;
storing the source file and the format file of the multimedia content to be transmitted; and
generating the message to be transmitted based on the attachment.
4. The multimedia content transmission method according to claim 1 or 2, wherein transmitting the message to be transmitted to the client through a short message channel or an IP push or 5G message-like channel comprises:
determining an editing mode of the effect control file;
selecting a single effect control file according to the type of the multimedia content to be transmitted, or splitting the effect control file into a plurality of effect control files according to the contained effect types and naming the effect control files according to the sequence files; and
sequentially transmitting the plurality of effect control files to the client.
5. The multimedia content transmission method according to claim 1 or 2, wherein editing the multimedia content to be transmitted, format information thereof, and presentation rules thereof based on the effect control file to generate a message to be transmitted comprises:
generating an effect control file;
generating the multimedia content to be transmitted and a content file and a plurality of format files of the format requirement, the format form and the format instruction corresponding to the multimedia content to be transmitted; and
and taking the content file and the files named by the label numbers of the format files as a plurality of attachments of the effect control file to generate the message to be transmitted.
6. The multimedia content transmission method according to claim 1 or 2, wherein editing the multimedia content to be transmitted, format information thereof, and presentation rules thereof based on the effect control file to generate a message to be transmitted comprises:
and editing the multimedia content to be transmitted into a program package with a fixed format which can be automatically operated by the client so as to generate the message to be transmitted.
7. A multimedia content display method is applied to a client and comprises the following steps:
receiving a message to be displayed from a server side through a short message channel or an IP push channel or a 5G message-like channel;
determining the display requirement of the card style of the client terminal;
analyzing the message to be displayed based on an effect control file to determine multimedia contents, display rules and formats corresponding to each content contained in the message to be displayed; and
and calling the corresponding format of the multimedia content according to the display rule and the display requirement of the card style to display the multimedia content with the format and the card style in a window of a short message interface corresponding to the multimedia content.
8. The multimedia contents presentation method of claim 7, wherein the effect control file is a synchronized multimedia integration language file.
9. The method of claim 7 or 8, wherein parsing the message to be presented based on the effect control file to determine the multimedia content, the presentation rule, and the format corresponding to each content included in the message to be presented comprises:
determining multimedia content and display rules in the message to be displayed based on the effect control file definition, and the format of each element to be displayed; and
calling the corresponding format of the multimedia content according to the display rule to display the multimedia content with the format in a window of a short message interface corresponding to the multimedia content, wherein the step of displaying the multimedia content with the format comprises the following steps:
displaying each element information in a short message window corresponding to the multimedia content according to the format corresponding to each element in which the multimedia content is positioned; and
and displaying the card style according to the requirements of the client card.
10. The method of claim 7 or 8, wherein parsing the message to be presented based on an effect control file to determine the multimedia content, the presentation rule, and the format corresponding to each content included in the message to be presented further comprises:
merging the received multiple effect control files according to the file names;
opening the plurality of effect control files to call the type of information contained therein; and
and displaying the multimedia content with the format according to the display rule.
11. The method of claim 7 or 8, wherein parsing the message to be presented based on the effect control file to determine the multimedia content, the presentation rule, and the format corresponding to each content included in the message to be presented comprises:
analyzing the effect control file and arranging a plurality of attachments of the effect control file in sequence; and
calling the corresponding format of the multimedia content according to the display rule to display the multimedia content with the format in a window of a short message interface corresponding to the multimedia content, wherein the step of displaying the multimedia content with the format comprises the following steps:
and operating the effect control file to call and display each element in the short message window corresponding to the multimedia content according to the format association of each element of the multimedia content.
12. The method of claim 7 or 8, wherein parsing the message to be presented based on the effect control file to determine the multimedia content, the presentation rule, and the format corresponding to each content included in the message to be presented comprises:
calling a content display tool of the client to analyze the format of the multimedia content contained in the message to be displayed; and
calling the corresponding format of the multimedia content according to the display rule to display the multimedia content with the format in a window of a short message interface corresponding to the multimedia content, wherein the step of displaying the multimedia content with the format comprises the following steps:
and automatically opening a fixed format program package capable of automatically running in a short message window corresponding to the multimedia content according to the format so as to display the multimedia content with the format.
13. A multimedia content transmission device is applied to a server and comprises:
the acquiring unit is used for editing the multimedia content with the format by the server to acquire the multimedia content to be transmitted;
the editing unit is used for editing the multimedia content to be transmitted, the format information and the display rule thereof based on the effect control file so as to generate a message to be transmitted; and
and the sending unit is used for sending the message to be transmitted to the client through a short message channel or an IP push channel or a 5G message similar channel.
14. A multimedia content presentation device applied to a client comprises:
the receiving unit is used for receiving the message to be displayed from the server through a short message channel or an IP push channel or a channel similar to a 5G message;
the card unit is used for determining the display requirement of the card style of the client terminal;
the analysis unit is used for analyzing the message to be displayed based on the effect control file so as to determine the multimedia content and the display rule contained in the message to be displayed and the format corresponding to each content; and
and the display unit is used for calling the corresponding format of the multimedia content according to the display rule and the display requirement of the card style to display the multimedia content with the format and the card style in a window of a short message interface corresponding to the multimedia content.
15. An electronic device, comprising:
a processor; and
a memory in which is stored computer program instructions to be presented for message execution, which, when executed by the processor, cause the processor to perform the multimedia content transmission method of any one of claims 1-6 or the multimedia content presentation method of any one of claims 7-12.
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