CN111951040A - Information sending method and device, electronic equipment and storage medium - Google Patents
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Abstract
The invention discloses an information sending method, which comprises the following steps: receiving a user-defined label rule sent by a front end; acquiring a specific crowd list from a database according to the label rule; generating a custom tag crowd packet based on the specific crowd list and the user-defined crowd rule; and calling a corresponding reach channel based on the user state of each target user in the user-defined tag crowd package to reach the target user. According to the invention, the specific users are screened through the user-defined label rules and crowd rules, so that the target users can be screened more accurately to send information to the target users, and accurate touch is achieved. Correspondingly, the invention also provides a corresponding information sending device, electronic equipment and a computer readable storage medium.
Description
Technical Field
The present invention relates to the field of computers, and in particular, to an information sending method and apparatus, an electronic device, and a computer-readable storage medium.
Background
In order to improve the user conversion rate and the retention rate, an operation strategy of real-time adaptation is generally required to be specified for different users, and a specific mode is to add user tags to the users and then perform user layering and user grouping according to the user tags. However, during the development of a large marketing project, a part of users are often required to be temporarily delineated to push special information or configure a customized interactive interface to a designated user. Such scenarios often require a temporary fast delineation of the respective specific population, with high timeliness requirements and few multiplexing situations, but just because such needs are temporary and there are few multiplexing situations, i.e. may need to change from time to time, it is difficult to generate the respective lists by predefined static or dynamic rules. For example, in the process of developing a large promotion activity, it is found through real-time data analysis that a user who has given a special coupon for a boutique activity and is not used has a strong activity sharing willingness in the large promotion activity, and needs to adjust the sharing incentive of the user, but the system does not have a predefined rule to define the user, so that the user is difficult to accurately reach.
In view of the above, how to reach a specific user quickly and accurately is a problem that needs to be solved at present.
The above information disclosed in this background section is only for enhancement of understanding of the background of the disclosure and therefore it may contain information that does not constitute prior art that is already known to a person of ordinary skill in the art.
Disclosure of Invention
In view of the above, the present specification has been made in order to provide an information transmission method and apparatus, an electronic device, and a computer-readable storage medium that overcome or at least partially solve the above problems.
Additional features and advantages of the disclosure will be set forth in the detailed description which follows, or may be learned by practice of the disclosure.
In a first aspect, the present invention discloses an information sending method, which includes:
receiving a user-defined label rule sent by a front end;
acquiring a specific crowd list from a database according to the label rule;
generating a custom tag crowd packet based on the specific crowd list and the user-defined crowd rule;
and calling a corresponding reach channel based on the user state of each target user in the user-defined tag crowd package to reach the target user.
In an exemplary embodiment of the present disclosure, the information sending method further includes:
and receiving the label rule which is sent by the front end and updated by the user, and updating the specific crowd list according to the updated label rule.
In an exemplary embodiment of the present disclosure, the information sending method further includes:
and updating the user-defined label crowd packet according to the updated specific crowd list.
In an exemplary embodiment of the present disclosure, the information sending method further includes:
and receiving the crowd rule which is sent by the front end and updated by the user, and updating the user-defined label crowd packet according to the updated crowd rule.
In an exemplary embodiment of the present disclosure, the step of obtaining the specific crowd list from the database according to the tag rule specifically includes:
identifying a specific user with a user state meeting the label rule from a plurality of users to be identified in a database;
and generating a corresponding specific crowd list according to all the identified specific users, and feeding the corresponding specific crowd list back to the front end. In an exemplary embodiment of the present disclosure, the specific crowd list is generated in a specified format.
In an exemplary embodiment of the present disclosure, the specific crowd list includes account information, contact information of each specific user, and specific resource information corresponding to the crowd rule.
In an exemplary embodiment of the present disclosure, the specific resource information includes a coupon, or a cash red pack.
In a second aspect, the present invention provides an information transmitting apparatus, comprising:
the first data receiving module is used for receiving the user-defined label rule and the user group rule which are sent by the front end;
the crowd list acquisition module is used for acquiring a specific crowd list from a database according to the label rule;
the user-defined tag module is used for generating a user-defined tag crowd packet based on the specific crowd list and the user-defined crowd rule;
and the triggering module is used for calling a corresponding reach channel based on the user state of each target user in the user-defined label crowd package so as to reach the target user.
In an exemplary embodiment of the present disclosure, the information transmitting apparatus further includes:
the second data receiving module is used for receiving the label rule which is sent by the front end and updated by the user;
the first updating module is used for updating the specific crowd list according to the updated label rule received by the second data receiving module.
In an exemplary embodiment of the present disclosure, the information transmitting apparatus further includes:
and the second updating module is used for updating the user-defined tag crowd packet according to the specific crowd list updated by the first updating module.
In an exemplary embodiment of the present disclosure, the information transmitting apparatus further includes:
a third data receiving module, configured to receive the crowd rule updated by the user and sent by the front end;
and the third data updating module is used for updating the user-defined label crowd packet according to the updated crowd rule.
In an exemplary embodiment of the present disclosure, the information transmitting apparatus further includes:
a third data receiving module, configured to receive the crowd rule updated by the user and sent by the front end;
and the third data updating module is used for updating the user-defined label crowd packet according to the updated crowd rule.
In an exemplary embodiment of the present disclosure, the crowd list obtaining module specifically includes:
the specific user identification unit is used for identifying a specific user of which the user state accords with the label rule from a plurality of users to be identified in the database;
and the list generating unit is used for generating a corresponding specific crowd list according to all the specific users identified by the specific user identifying unit and feeding the specific crowd list back to the front end.
In an exemplary embodiment of the present disclosure, the list generating unit generates the specific crowd list in a specific format.
In an exemplary embodiment of the present disclosure, the specific crowd list includes account information, contact information of each specific user, and specific resource information corresponding to the crowd rule.
In an exemplary embodiment of the present disclosure, the specific resource information includes a coupon, or a cash red pack.
In a third aspect, the present specification provides an electronic device comprising a processor and a memory: the memory is used for storing a program of any one of the methods; the processor is configured to execute the program stored in the memory to implement the steps of any of the methods described above.
In a fourth aspect, the present specification provides a computer readable storage medium, on which a computer program is stored, which when executed by a processor implements the steps of any of the above methods.
The invention has the beneficial effects that:
according to the invention, the specific users are screened through the user-defined label rules and crowd rules, so that the target users can be screened more accurately to send information to the target users, and accurate touch is achieved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the description of the embodiments will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.
Fig. 1 is a flow chart illustrating a method of transmitting information according to an example embodiment;
fig. 2 is a block diagram illustrating an information transmitting apparatus according to another exemplary embodiment;
FIG. 3 is a block diagram illustrating an electronic device in accordance with an example embodiment.
Detailed Description
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
The example embodiments described below may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art. The same reference numerals denote the same or similar parts in the drawings, and thus, a repetitive description thereof will be omitted.
Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided to give a thorough understanding of embodiments of the disclosure. One skilled in the relevant art will recognize, however, that the subject matter of the present disclosure can be practiced without one or more of the specific details, or with other methods, components, devices, steps, and so forth. In other instances, well-known methods, devices, implementations, or operations have not been shown or described in detail to avoid obscuring aspects of the disclosure.
The block diagrams shown in the figures are functional entities only and do not necessarily correspond to physically separate entities. I.e. these functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor means and/or microcontroller means.
The flow charts shown in the drawings are merely illustrative and do not necessarily include all of the contents and operations/steps, nor do they necessarily have to be performed in the order described. For example, some operations/steps may be decomposed, and some operations/steps may be combined or partially combined, so that the actual execution sequence may be changed according to the actual situation.
It will be understood that, although the terms first, second, third, etc. may be used herein to describe various components, these components should not be limited by these terms. These terms are used to distinguish one element from another. Thus, a first component discussed below may be termed a second component without departing from the teachings of the disclosed concept. As used herein, the term "and/or" includes any and all combinations of one or more of the associated listed items.
It is to be understood by those skilled in the art that the drawings are merely schematic representations of exemplary embodiments, and that the blocks or processes shown in the drawings are not necessarily required to practice the present disclosure and are, therefore, not intended to limit the scope of the present disclosure.
The invention provides an information sending method, which is used for solving the problem that in the prior art, a specific user cannot be quickly defined due to the fact that a static rule or a dynamic rule cannot be defined in advance, so that the specific user cannot be accurately touched, and in order to solve the problem, the general idea of the invention is as follows:
receiving a user-defined label rule sent by a front end;
acquiring a specific crowd list from a database according to the label rule;
generating a custom tag crowd packet based on the specific crowd list and the user-defined crowd rule;
and calling a corresponding reach channel based on the user state of each target user in the user-defined tag crowd package to reach the target user.
The method and the system screen the specific users through the user-defined label rules and the crowd rules, so that the target users can be screened more accurately to send information to the target users, and the effect of accurate touch is achieved.
In the embodiments of the present invention, the terms referred to are:
the term "and/or" herein is merely an association describing an associated object, meaning that three relationships may exist, e.g., a and/or B, may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the character "/" herein generally indicates that the former and latter related objects are in an "or" relationship.
The technical solution of the present invention will be described and explained in detail by means of several specific examples.
Referring to fig. 1, the information sending method of the present embodiment includes:
and S101, receiving the user-defined label rule sent by the front end.
In this embodiment, the user can customize the corresponding tag rule through the front end, and then send the tag rule to the back end through the front end.
In one embodiment, for a large activity to be performed, user-defined tagging rules in the front end are defined according to user states, such as a new user tag, an active user tag, an inactive user tag, an attrition user tag, a reflow user tag, and a loyalty user tag.
S102, obtaining a specific crowd list from a database according to the label rule.
In this embodiment, the database includes user information of each consumer (i.e., user to be identified), such as basic attributes (account number, phone number, etc.), user status, consumption data, and resources held by the consumer, etc., so that, after receiving the tag rule sent by the front end, the back end identifies a specific user whose user status conforms to the tag rule from a plurality of users to be identified in the database according to the tag rule, then generates a corresponding specific crowd list according to all the identified specific users, and generates the specific crowd list in a specified format (such as Excel) to feed back to the front end. Specifically, the specific crowd list includes account information and a contact manner (such as a social account, e.g., a mobile phone, or a QQ number, or a micro-signal, or a micro-blog account, etc.) of each specific user, and resource information held by each specific user, such as resource types, quantity, and usage status, specifically, the resource includes various specific resources, such as a coupon or a cash packet, acquired by the specific user through other approaches, in an effective state (that is, not reaching effective time, or being in effective time).
In a specific embodiment, the backend screens out a plurality of target users from the database according to the customized label rules of the active users and the loyalty users, and generates a corresponding specific crowd list based on the user information of each screened target user, specifically, the specific crowd list includes account information and contact information of each target user, and the number and usage status (such as used or not used) of special coupons held by each target user.
S103, generating a user-defined tag crowd packet based on the specific crowd list and the crowd rule pre-defined by the user, and calling a corresponding reach channel based on the user state of each target user in the user-defined tag crowd packet to reach the target user.
In a specific embodiment, the crowd rule is a consumer who has drawn a special coupon issued by an end-of-day event and is not used, and accordingly, a target user meeting the crowd rule is screened from the specific crowd list according to the crowd rule to obtain a custom tag crowd packet, and then a corresponding reach channel is called according to the user state of each target user to trigger the target user.
In a specific embodiment, a corresponding access channel is set in advance according to the user state of the user, for example, for a loyalty user, when the loyalty user logs in a corresponding webpage or APP, a system message is sent to the loyalty user; for the active users, short messages can be sent through the reserved contact ways, such as telephone, or corresponding messages can be sent through WeChat public numbers.
Further, the crowd rule further includes an effective time of the crowd rule, and in a specific embodiment, the effective time of the crowd rule is defaulted to 30, that is, after 30 days, the crowd rule is automatically cleared, and accordingly, the custom tag crowd packet is also cleared.
Further, the information sending method of this embodiment further includes:
and receiving the crowd rule which is sent by the front end and updated by the user, and updating the user-defined label crowd packet according to the updated crowd rule.
Further, the user reaching method of the embodiment further includes:
receiving a label rule which is sent by a front end and updated by a user, and updating the specific crowd list according to the updated label rule;
and updating the user-defined label crowd packet according to the updated specific crowd list.
Based on the same inventive concept as one of the information transmission methods in the foregoing embodiments, the present invention also provides an information transmission apparatus having a computer program stored thereon, which when executed by a processor, implements the steps of any one of the foregoing information transmission methods.
The following are embodiments of the disclosed apparatus that may be used to perform embodiments of the methods of the present invention. For details not disclosed in the embodiment of the apparatus of the present embodiment, please refer to the embodiment of the method disclosed herein.
Referring to fig. 3, an information transmitting apparatus of the present embodiment includes:
the first data receiving module is used for receiving the user-defined label rule and the user group rule which are sent by the front end;
the crowd list acquisition module is used for acquiring a specific crowd list from a database according to the label rule; specifically, the crowd list acquiring module specifically includes: the specific user identification unit is used for identifying a specific user of which the user state conforms to the label rule from a plurality of users to be identified in the database; the list generating unit is used for generating a corresponding specific crowd list according to all the specific users identified by the specific user identifying unit and feeding the specific crowd list back to the front end; specifically, the list generating unit generates the specific crowd list in a specific format;
the user-defined label module is used for generating a user-defined label crowd packet based on the specific crowd list and user-defined crowd rules;
and the triggering module is used for calling a corresponding reach channel based on the user state of each target user in the user-defined label crowd package so as to reach the target user.
Further, the information transmitting apparatus of the present embodiment further includes:
the second data receiving module is used for receiving the label rule which is sent by the front end and updated by the user;
the first updating module is used for updating the specific crowd list according to the updated label rule received by the second data receiving module;
and the second updating module is used for updating the user-defined label crowd packet according to the specific crowd list updated by the first updating module.
Further, the information transmitting apparatus of the present embodiment further includes:
the third data receiving module is used for receiving the crowd rule which is sent by the front end and updated by the user;
and the third data updating module is used for updating the user-defined label crowd packet according to the updated crowd rule.
Based on the same inventive concept as the data analysis method based on the user tag generation time in the foregoing embodiment, the present invention further provides a server, which includes a memory 302, a processor 301, and a computer program stored in the memory 302 and executable on the processor 301, wherein the processor 301 implements the steps of the foregoing method when executing the program. For convenience of explanation, only the parts related to the embodiments of the present specification are shown, and specific technical details are not disclosed, so that reference is made to the method parts of the embodiments of the present specification. The electronic device may be any electronic device including various electronic devices, a PC computer, a network cloud server, and even a mobile phone, a tablet computer, a PDA (Personal Digital Assistant), a POS (Point of Sales), a vehicle-mounted computer, a desktop computer, and the like.
Referring to fig. 3, a block diagram of a server architecture associated with the solution provided in the present embodiment, bus 300 may include any number of interconnected buses and bridges that link together various circuits including one or more processors, represented by processor 301, and memory, represented by memory 302. The bus 300 may also link together various other circuits such as peripherals, voltage regulators, power management circuits, and the like, which are well known in the art, and therefore, will not be described any further herein. The communication interface 303 provides an interface between the bus 300 and the receiver and/or transmitter 304. the receiver and/or transmitter 304 may be a separate and independent receiver or transmitter or may be the same element, such as a transceiver, providing a means for communicating with various other apparatus over a transmission medium. The processor 301 is responsible for managing the bus 300 and general processing, and the memory 302 may be used for storing data used by the processor 301 in performing operations.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiments of the present disclosure may be embodied in the form of a software product, which may be stored in a computer-readable storage medium (which may be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to enable a computing device (which may be a personal computer, a server, or a network device, etc.) to execute the above method according to the embodiments of the present disclosure.
The computer readable storage medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable storage medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations for the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).
The computer readable medium carries one or more programs which, when executed by a device, cause the computer readable medium to perform the functions of: receiving a user-defined label rule sent by a front end; acquiring a specific crowd list from a database according to the label rule; generating a custom tag crowd packet based on the specific crowd list and the user-defined crowd rule; and calling a corresponding reach channel based on the user state of each target user in the user-defined tag crowd package to reach the target user.
Those skilled in the art will appreciate that the modules described above may be distributed in the apparatus according to the description of the embodiments, or may be modified accordingly in one or more apparatuses unique from the embodiments. The modules of the above embodiments may be combined into one module, or further split into multiple sub-modules.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiments of the present disclosure may be embodied in the form of a software product, which may be stored in a non-volatile storage medium (which may be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to enable a computing device (which may be a personal computer, a server, a mobile terminal, or a network device, etc.) to execute the method according to the embodiments of the present disclosure.
While preferred embodiments of the present specification have been described, additional variations and modifications in those embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. Therefore, it is intended that the appended claims be interpreted as including preferred embodiments and all changes and modifications that fall within the scope of the specification.
Exemplary embodiments of the present disclosure are specifically illustrated and described above. It is to be understood that the present disclosure is not limited to the precise arrangements, instrumentalities, or instrumentalities described herein; on the contrary, the disclosure is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims. In addition, the structures, the proportions, the sizes, and the like shown in the drawings of the present specification are only used for matching with the contents disclosed in the specification, so as to be understood and read by those skilled in the art, and are not used for limiting the limit conditions which the present disclosure can implement, so that the present disclosure has no technical essence, and any modification of the structures, the change of the proportion relation, or the adjustment of the sizes, should still fall within the scope which the technical contents disclosed in the present disclosure can cover without affecting the technical effects which the present disclosure can produce and the purposes which can be achieved. In addition, the terms "above", "first", "second" and "a" as used in the present specification are for the sake of clarity only, and are not intended to limit the scope of the present disclosure, and changes or modifications of the relative relationship may be made without substantial changes in the technical content.
Claims (10)
1. An information transmission method, comprising:
receiving a user-defined label rule sent by a front end;
acquiring a specific crowd list from a database according to the label rule;
generating a custom tag crowd packet based on the specific crowd list and the user-defined crowd rule;
and calling a corresponding reach channel based on the user state of each target user in the user-defined tag crowd package to reach the target user.
2. The method of claim 1, further comprising:
and receiving the label rule which is sent by the front end and updated by the user, and updating the specific crowd list according to the updated label rule.
3. The method of claim 1 or 2, further comprising:
and updating the user-defined label crowd packet according to the updated specific crowd list.
4. The method of any of claims 1 to 3, further comprising:
and receiving the crowd rule which is sent by the front end and updated by the user, and updating the user-defined label crowd packet according to the updated crowd rule.
5. The method according to any one of claims 1 to 4, wherein the step of obtaining the specific crowd list from the database according to the tag rule specifically comprises:
identifying a specific user with a user state meeting the label rule from a plurality of users to be identified in a database;
and generating a corresponding specific crowd list according to all the identified specific users, and feeding the corresponding specific crowd list back to the front end.
6. The method of any one of claims 1 to 5, wherein the list of specified people is generated in a specified format.
7. The method of any one of claims 1 to 6, wherein the specific crowd list comprises account information, contact information and specific resource information corresponding to the crowd rules for each specific user.
8. An information transmission apparatus, comprising:
the first data receiving module is used for receiving the user-defined label rule and the user group rule which are sent by the front end;
the crowd list acquisition module is used for acquiring a specific crowd list from a database according to the label rule;
the user-defined tag module is used for generating a user-defined tag crowd packet based on the specific crowd list and the user-defined crowd rule;
and the triggering module is used for calling a corresponding reach channel based on the user state of each target user in the user-defined label crowd package so as to reach the target user.
9. An electronic device comprising a processor and a memory, wherein the memory is configured to store a program for performing the method of any of claims 1 to 7; the processor is configured to execute programs stored in the memory.
10. A computer-readable storage medium, in which a computer program is stored which, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 7.
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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