CN111935224B - Method, device, equipment and system for pushing information in vehicle - Google Patents

Method, device, equipment and system for pushing information in vehicle Download PDF

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CN111935224B
CN111935224B CN202010651088.9A CN202010651088A CN111935224B CN 111935224 B CN111935224 B CN 111935224B CN 202010651088 A CN202010651088 A CN 202010651088A CN 111935224 B CN111935224 B CN 111935224B
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vehicle
information
user
push
equipment
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CN111935224A (en
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刘涛
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Alipay Hangzhou Information Technology Co Ltd
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Alipay Hangzhou Information Technology Co Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/12—Protocols specially adapted for proprietary or special-purpose networking environments, e.g. medical networks, sensor networks, networks in vehicles or remote metering networks
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0265—Vehicular advertisement
    • G06Q30/0266—Vehicular advertisement based on the position of the vehicle
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/40—Business processes related to the transportation industry
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/14—Session management
    • H04L67/146—Markers for unambiguous identification of a particular session, e.g. session cookie or URL-encoding
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/52—Network services specially adapted for the location of the user terminal
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services

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Abstract

The specification provides a method, a device, equipment and a system for pushing information in a vehicle, which can establish an association relationship between the vehicle and a user through vehicle-mounted equipment, identify the vehicle entering a specified area by using vehicle identification equipment, acquire user information bound with the vehicle, and push the information for the user in the vehicle based on push information configured by a first user terminal. The vehicle entering the designated area is subjected to information pushing through the external vehicle identification equipment, the position of the vehicle identification equipment is fixed, the positioned vehicle position is more accurate, and a scene needing information pushing can be triggered more aggressively.

Description

Method, device, equipment and system for pushing information in vehicle
Technical Field
The present specification belongs to the field of computer technologies, and in particular, to a method, an apparatus, a device, and a system for pushing information in a vehicle.
Background
The automobile is a common vehicle for people to go out daily, but the driving scene is a special scene, and since the inside of the automobile is a private closed environment, no channel is available for external information to enter the automobile. Usually, it is possible to interact with a driving user through a mobile terminal such as a smart phone, but this way is not that information enters a vehicle, but actually interacts with a user of the smart phone, not with a real user of the vehicle, and has a strong dependence, and generally relies on the smart phone and the positioning of the smart phone to perform information interaction.
Disclosure of Invention
An object of the embodiments of the present specification is to provide a method, an apparatus, a device, and a system for pushing information in a vehicle, which improve accuracy and a reach rate of pushing information in the vehicle.
In a first aspect, an embodiment of the present specification provides a method for pushing information in a vehicle, where the method includes:
receiving vehicle entering information which is sent after a vehicle identification device identifies that a vehicle enters a specified area, wherein the vehicle entering information comprises a vehicle identifier;
acquiring vehicle information of the vehicle according to the vehicle identifier and a pre-stored association relationship of vehicle equipment, wherein the vehicle information comprises: the user information bound by the vehicle and the vehicle-mounted equipment identification of the vehicle-mounted equipment installed in the vehicle; the vehicle equipment association relationship comprises an association relationship among a vehicle identifier, a vehicle-mounted equipment identifier and user information;
determining target push information to be pushed to the vehicle in push information configured by a first user terminal according to the vehicle information and the position information of the designated area;
and pushing the target push information to the vehicle through vehicle-mounted equipment of the vehicle, wherein the vehicle-mounted equipment has the function of displaying and/or voice broadcasting the push information.
In a second aspect, the present specification provides a method for pushing information in a vehicle, the method comprising:
receiving a vehicle identification sent by a vehicle identification device after the vehicle identification device identifies that the vehicle enters a designated area;
acquiring vehicle information of the vehicle according to the vehicle identifier and a pre-stored association relationship of vehicle equipment, wherein the vehicle information comprises: the user information bound by the vehicle and the vehicle-mounted equipment identification of the vehicle-mounted equipment installed in the vehicle; the vehicle equipment association relationship comprises an association relationship among a vehicle identifier, a vehicle-mounted equipment identifier and user information;
sending the vehicle information and the position information of the designated area to a first user terminal, so that the first user terminal determines target push information to be pushed to the vehicle according to the vehicle information and the position information;
and receiving target push information sent by the first user terminal, and pushing the target push information to the vehicle through vehicle-mounted equipment of the vehicle, wherein the vehicle-mounted equipment has a function of displaying and/or voice broadcasting the push information.
In a third aspect, the present specification provides an in-vehicle information pushing apparatus including:
the vehicle identification module is used for receiving vehicle entering information which is sent after the vehicle identification equipment identifies that a vehicle enters a specified area, and the vehicle entering information comprises a vehicle identifier;
a vehicle information obtaining module, configured to obtain vehicle information of the vehicle according to the vehicle identifier and a pre-stored association relationship between vehicle devices, where the vehicle information includes: the user information bound by the vehicle and the vehicle-mounted equipment identification of the vehicle-mounted equipment installed in the vehicle; the vehicle equipment association relationship comprises an association relationship among a vehicle identifier, a vehicle-mounted equipment identifier and user information;
the push information determining module is used for determining target push information pushed to the vehicle in push information configured by the first user terminal according to the vehicle information and the position information of the specified area;
the information pushing module is used for pushing the target pushing information to the vehicle through vehicle-mounted equipment of the vehicle, wherein the vehicle-mounted equipment has the function of displaying and/or broadcasting the pushing information in voice.
In a fourth aspect, the present specification provides an in-vehicle information pushing apparatus including:
the vehicle identification unit is used for receiving vehicle entering information which is sent after the vehicle identification equipment identifies that a vehicle enters a specified area, and the vehicle entering information comprises a vehicle identifier;
a vehicle information obtaining unit, configured to obtain vehicle information of the vehicle according to the vehicle identifier and a pre-stored association relationship between vehicle devices, where the vehicle information includes: the user information bound by the vehicle and the vehicle-mounted equipment identification of the vehicle-mounted equipment installed in the vehicle; the vehicle equipment association relationship comprises an association relationship among a vehicle identifier, a vehicle-mounted equipment identifier and user information;
the vehicle arrival notification unit is used for sending the vehicle information and the position information of the designated area to a first user terminal so that the first user terminal determines target push information to be pushed to the vehicle according to the vehicle information and the position information;
the information pushing unit is used for receiving target pushing information sent by the first user terminal and pushing the target pushing information to the vehicle through vehicle-mounted equipment of the vehicle, wherein the vehicle-mounted equipment has the function of displaying and/or voice broadcasting the pushing information.
In a fifth aspect, an embodiment of the present specification provides an in-vehicle information pushing apparatus, including at least one processor and a memory for storing processor-executable instructions, where the processor executes the instructions to implement the in-vehicle information pushing method according to the first aspect or the second method.
In a sixth aspect, an embodiment of the present specification provides an in-vehicle information pushing system, including: the system comprises a vehicle information pushing management platform, vehicle-mounted equipment and vehicle identification equipment; the vehicle-mounted equipment is installed in a vehicle, the vehicle-mounted equipment binds user information and a vehicle identifier of a second user terminal, the incidence relation among the vehicle-mounted equipment identifier, the user information and the vehicle identifier of the vehicle-mounted equipment is stored in the vehicle information push management platform, and a user of the vehicle-mounted equipment displays and/or broadcasts push information sent by the vehicle information push management platform in a voice mode;
the vehicle identification device is arranged in a designated area and used for identifying a vehicle entering the designated area and sending vehicle entering information to the vehicle information pushing management platform after the vehicle entering the designated area is identified, wherein the vehicle entering information comprises a vehicle identifier;
the vehicle information pushing management platform is used for storing and managing pushing information configured by the first user terminal, determining target pushing information after receiving vehicle entering information, and pushing the target pushing information to the vehicle through the vehicle-mounted equipment.
According to the method, the device, the equipment and the system for pushing the information in the vehicle, the association relationship between the vehicle and the user can be established through the vehicle-mounted equipment, the vehicle identification equipment is used for identifying the vehicle entering the specified area, the user information bound with the vehicle is obtained, and the information is pushed for the user in the vehicle based on the pushing information configured by the first user terminal. The vehicle entering the designated area is subjected to information pushing through the external vehicle identification equipment, the position of the vehicle identification equipment is fixed, the positioned vehicle position is more accurate, and a scene needing information pushing can be triggered more aggressively. And the vehicle is pushed by the vehicle-mounted equipment, so that the pushed information can be accurately pushed into the running vehicle and pushed to the owner of the vehicle, the reaching rate of the pushed information can be improved, and the function of accurately pushing the information outside the vehicle into the vehicle is realized. Meanwhile, the vehicle-mounted equipment is possessed by the vehicle, complex improvement on the vehicle is not needed, and the applicability is wider.
Drawings
In order to more clearly illustrate the embodiments of the present specification or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly introduced below, it is obvious that the drawings in the following description are only some embodiments described in the present specification, and for those skilled in the art, other drawings can be obtained according to the drawings without any creative effort.
Fig. 1 is a schematic flowchart of an embodiment of an in-vehicle information pushing method provided in an embodiment of the present specification;
FIG. 2 is a schematic flow chart of a method for pushing information in a vehicle according to still another embodiment of the present disclosure;
FIG. 3 is a schematic diagram illustrating a scenario of pushing information in a vehicle according to an embodiment of the present disclosure;
fig. 4 is a schematic flow chart of an in-vehicle information push method according to another embodiment of the present disclosure;
FIG. 5 is a block diagram illustrating an embodiment of an in-vehicle information pushing device provided in the present specification;
FIG. 6 is a block diagram illustrating an embodiment of an in-vehicle information pushing device provided by the present disclosure;
fig. 7 is a block diagram of a hardware configuration of an in-vehicle information push server in one embodiment of the present specification.
Detailed Description
In order to make those skilled in the art better understand the technical solutions in the present specification, the technical solutions in the embodiments of the present specification will be clearly and completely described below with reference to the drawings in the embodiments of the present specification, and it is obvious that the described embodiments are only a part of the embodiments of the present specification, and not all of the embodiments. All other embodiments obtained by a person skilled in the art based on the embodiments in the present specification without any inventive step should fall within the scope of protection of the present specification.
The automobile becomes an important tool for people to go out daily, the interior of the automobile generally belongs to a relatively private space, external messages are difficult to enter, and some messages of safety, warning, service and the like may need to be notified to a real owner of the automobile. The embodiment of the specification provides a method for pushing information in a vehicle, which can establish an association relationship between the vehicle and a user through a vehicle-mounted device, identify the vehicle entering a specified area by using a vehicle identification device, acquire user information bound with the vehicle, and push the information for the user in the vehicle based on push information configured by a first user terminal. The vehicle entering the designated area is subjected to information pushing through the external vehicle identification equipment, the position positioning is more accurate, the situation that the information pushing needs to be carried out can be triggered more aggressively, and the information pushing is carried out on the vehicle through the vehicle-mounted equipment, so that the pushed information can be accurately pushed to the running vehicle, and pushed to a vehicle owner in the vehicle, and the touch rate of the pushed information can be improved.
Fig. 1 is a schematic flow chart of an embodiment of an in-vehicle information pushing method provided in an embodiment of the present specification. Although the present specification provides the method steps or apparatus structures as shown in the following examples or figures, more or less steps or modules may be included in the method or apparatus structures based on conventional or non-inventive efforts. In the case of steps or structures which do not logically have the necessary cause and effect relationship, the execution order of the steps or the block structure of the apparatus is not limited to the execution order or the block structure shown in the embodiments or the drawings of the present specification. When the described method or module structure is applied to a device, a server or an end product in practice, the method or module structure according to the embodiment or the figures may be executed sequentially or in parallel (for example, in a parallel processor or multi-thread processing environment, or even in an implementation environment including distributed processing and server clustering).
In a specific embodiment of the method for pushing information in a vehicle, as shown in fig. 1, the method may be applied to a vehicle information pushing management platform, where the vehicle information pushing management platform may be a terminal such as a computer, a tablet computer, and a server, and the method may include the following steps:
and 102, receiving vehicle entering information which is sent after the vehicle identification equipment identifies that a vehicle enters a specified area, wherein the vehicle entering information comprises a vehicle identifier.
In a specific implementation, the vehicle identification device may be a hardware device disposed in a designated area such as: ETC (Electronic Toll Collection ) equipment, license plate recognition equipment, NFC (Near Field Communication ) equipment etc. can carry out the equipment of discerning to the license plate or other signs of vehicle, and vehicle recognition equipment generally can fixed setting in the appointed area like: the vehicle identification device can be arranged in a designated area according to actual requirements. When a vehicle enters a designated area provided with the vehicle identification device, the vehicle identification device can identify the entering vehicle, acquire the vehicle identification of the vehicle entering the designated area, and send the vehicle entering information with the vehicle identification to the vehicle information pushing management platform. The vehicle information pushing management platform can be used for pushing information to vehicles entering the designated area, and the vehicle information pushing management platform can perform data interaction with the vehicle identification device and receive vehicle entering information sent by the vehicle identification device. The vehicle information push management platform can be a service platform of a specified application program, and can be associated with vehicle identification devices in a plurality of different specified areas to realize identification of vehicles entering the specified areas. Vehicle identification may be understood as a character or string of characters used to identify a vehicle, such as: the number plate may be a license plate number, and other identifiers may be used to identify the embodiments of the present specification without specific limitation.
Step 104, obtaining vehicle information of the vehicle according to the vehicle identification and a pre-stored vehicle device association relation, wherein the vehicle information comprises: the user information bound by the vehicle and the vehicle-mounted equipment identification of the vehicle-mounted equipment installed in the vehicle; the vehicle equipment association relationship comprises an association relationship among a vehicle identifier, a vehicle-mounted equipment identifier and user information.
In a specific implementation process, a user of a vehicle may perform vehicle device binding in advance, such as: a user can log in the vehicle information pushing management platform through a mobile phone or other user terminals, the vehicle identification, the vehicle-mounted equipment identification and the user information are input into the vehicle information pushing management platform, and the association relation among the vehicle identification, the vehicle-mounted equipment identification and the user information is established. The vehicle-mounted device identifier may represent a device identifier of a vehicle-mounted device installed in a vehicle, and may be used to uniquely identify the vehicle-mounted device, and the vehicle-mounted device may be understood as a terminal device installed and used in the vehicle, such as: the vehicle-mounted driving recorder can be a vehicle-mounted driving recorder, a media central control system in the vehicle and the like. The vehicle information pushing management platform may store vehicle device association relations among the users, the vehicles and the vehicle-mounted devices, and after the vehicle identification device identifies that the vehicle enters the designated area, the vehicle information pushing management platform may obtain vehicle information associated with the vehicle identifier according to the vehicle identifier identified by the vehicle identification device and the vehicle device association relation stored in advance, where the vehicle information may include user information associated with the vehicle identifier and a vehicle-mounted device identifier of the vehicle-mounted device.
And 106, determining target push information to be pushed to the vehicle in the push information configured by the first user terminal according to the vehicle information and the position information of the specified area.
In a specific implementation process, after vehicle information of a vehicle entering a specified area is acquired, target push information to be pushed to the vehicle can be determined from push information configured by the first user terminal according to the acquired vehicle information and position information of the specified area. The first user terminal may be understood as a terminal device of a user performing information push on a vehicle, such as: the terminal can be a terminal of a merchant, a terminal of an official institution (such as some administrative institutions, government units and the like), a terminal of a scenic spot manager or a terminal device of other users needing information pushing into the vehicle. For example: the commercial tenant can push the activities of some products or the activities of stores or other information needing attention of the user into the vehicle, the official agency can push safety information such as avoiding disasters, slowing down and limiting the traffic into the vehicle, and the scenic spot manager can send information such as the opening time of a rear scenic spot route and the parking position to the vehicle entering the scenic spot. The first user is as follows: different push information can be configured on the vehicle information push management platform in advance by merchants, enterprises and scenic spot managers, and after the vehicle identification equipment identifies that a vehicle enters a specified area, target push information suitable for being pushed to the vehicle can be determined based on the vehicle information and the position information of the specified area. Such as: if the designated area is a scenic spot, push information related to the scenic spot can be pushed to the vehicle, if the vehicle enters a shopping mall parking lot, push information related to commodities in the shopping mall or shopping mall activities can be pushed to the vehicle, and if the vehicle enters a mountain area, push information of driving safety and the like such as attention safety can be pushed to the vehicle. The pushing information which accords with the habits of the user can be pushed to different vehicles based on the historical habits or the driving habits and other personal information of the user of different vehicles. The target push information may be selected by using a machine learning model or an expert decision or in other manners, and the embodiment of the present specification is not particularly limited.
And step 108, pushing the target push information to the vehicle through vehicle-mounted equipment of the vehicle, wherein the vehicle-mounted equipment has the function of displaying and/or voice broadcasting the push information.
In specific implementation process, after determining the target push information sent to the vehicle entering the designated area, the target push information can be pushed to the vehicle through the vehicle-mounted device, the target push information is sent to the vehicle-mounted device, the vehicle-mounted device can display the target push information in a display screen of the vehicle-mounted device, and the target push information can also be broadcasted through a voice broadcast mode. The vehicle-mounted device in the embodiment of the description can have a function of displaying and/or voice broadcasting push information, and in addition, the vehicle-mounted device can also have a networking function, can receive the push information sent by the vehicle information push management platform, and displays or broadcasts the push information.
The vehicle-mounted device in the embodiment of the present description may be a vehicle factory vehicle-mounted device or a vehicle after-loading vehicle-mounted device, and the vehicle factory vehicle-mounted device may be understood as a device pre-installed during vehicle manufacturing, such as: the vehicle-mounted device after the vehicle is installed in the later period through legal installation, and the devices additionally installed in the vehicle comprise: a streaming media rearview mirror, a media center control screen, a vehicle event recorder and the like. The mobile terminal of this specification embodiment can be the equipment that the vehicle just possessed that dispatches from the factory, also can be through the equipment of later stage legal additional installation, only need possess networking and show and/or voice broadcast propelling movement information the function can, the equipment in use or the vehicle need not do other transformation to the vehicle, no matter be new money vehicle or old money vehicle all be suitable for, be applicable to most vehicles promptly, extensive applicability has reduced the cost of information propelling movement.
According to the method for pushing the information in the vehicle provided by the embodiment of the description, the association relationship between the vehicle and the user can be established through the vehicle-mounted device, the vehicle identification device is used for identifying the vehicle entering the designated area, the user information bound with the vehicle is obtained, and the information is pushed for the user in the vehicle based on the pushing information configured by the first user terminal. The vehicle entering the designated area is subjected to information pushing through the external vehicle identification equipment, the position of the vehicle identification equipment is fixed, the positioned vehicle position is more accurate, and a scene needing information pushing can be triggered more aggressively. And the vehicle is pushed by the vehicle-mounted equipment, so that the pushed information can be accurately pushed into the running vehicle and pushed to the owner of the vehicle, the reaching rate of the pushed information can be improved, and the function of accurately pushing the information outside the vehicle into the vehicle is realized. Meanwhile, the vehicle-mounted equipment is possessed by the vehicle, complex improvement on the vehicle is not needed, and the applicability is wider.
On the basis of the above embodiments, in some embodiments of the present specification, before receiving vehicle entry information transmitted after the vehicle identification device identifies that the vehicle enters the designated area, the method further includes:
receiving a vehicle equipment binding request sent by a second user terminal through scanning an identification code in the vehicle-mounted equipment, and returning vehicle equipment binding information to the second user terminal, wherein the vehicle equipment binding request comprises a vehicle-mounted equipment identifier and user information of the vehicle-mounted equipment;
receiving a vehicle identifier sent by the second user terminal according to the vehicle equipment binding information;
and establishing an association relation among the user information, the vehicle identification and the vehicle-mounted equipment identification of the vehicle-mounted equipment.
In a specific implementation process, the second user terminal may be understood as a second user, that is, a terminal device of a vehicle owner or a vehicle user of the vehicle, and may be a smart phone or other terminal device. The owner of the vehicle can scan the identification code of the vehicle-mounted equipment in the vehicle through the terminal equipment, namely the second user terminal, and sends a vehicle equipment binding request to the vehicle information pushing management platform. The identification code may be a graphic code sent by the vehicle information push management platform to the vehicle-mounted device or generated by the vehicle-mounted device based on a certain algorithm, such as: the vehicle information pushing management platform can be a two-dimensional code or a bar code, a user can access the vehicle information pushing management platform after scanning the identification code through a mobile phone terminal or other terminal equipment, and sends a vehicle equipment binding request to the vehicle information pushing management platform, and the vehicle equipment binding request can include a vehicle equipment identifier of the vehicle equipment scanned by the user, user information and the like. After receiving a vehicle device binding request sent by a user, the vehicle information pushing management platform may return vehicle device binding information to the second user terminal, where the vehicle device binding information may be information that needs to be input or confirmed by the user, such as: may include in-vehicle device identification, user information, vehicle identification, etc. The user may confirm the information to be bound according to the information received by the second user terminal, such as: and confirming whether the vehicle-mounted equipment identifier and the user information are accurate or not, simultaneously inputting a vehicle identifier which needs to be bound with the vehicle-mounted equipment identifier and the user information, and after receiving the information sent by the second user terminal, the vehicle information push management platform can establish an association relation among the user information, the vehicle identifier and the vehicle-mounted equipment identifier of the vehicle-mounted equipment and store the association relation.
According to the embodiment of the specification, the vehicle-mounted equipment, the vehicle and the user can be bound by directly scanning the identification code in the vehicle-mounted equipment without logging in by the user, so that the required pushing information can be automatically pushed to the vehicle and the vehicle user through the vehicle-mounted equipment, and the method is simple and flexible to operate and wide in applicability.
On the basis of the foregoing embodiment, in some embodiments of the present specification, the installing, in the vehicle-mounted device, a development kit of a specific application program, and the receiving a vehicle device binding request sent by a second user terminal by scanning an identification code in the vehicle-mounted device includes:
receiving a vehicle equipment binding request sent by the second user terminal by scanning an identification code in the vehicle-mounted equipment by using the specified application program, wherein the vehicle equipment binding request comprises account information of a user in the specified application program, and the account information and the user information of the user in the specified application program are subjected to real-name authentication;
and acquiring user information corresponding to the account information according to the account information.
In a specific implementation process, in some embodiments of this specification, an SDK (Software Development Kit) that is a Development Kit of a specific application may be installed in a vehicle-mounted device, and after the SDK is installed in the Development Kit of the specific application, the vehicle-mounted device may have a certain application function and open a service of the specific application, for example: after the SDK of the appointed application program is installed in the vehicle-mounted equipment, the identification code can be generated and displayed by the SDK, so that a user can scan and bind the vehicle equipment. The application program refers to a computer program that is developed and run on an operating system to accomplish a certain task or certain specific tasks, and may be generally used in a smart phone or other mobile terminals, and the specified application program may be an application program with a relatively wide application range, such as: payment applications, shopping applications, and the like may be specifically set according to actual needs, and embodiments of the present specification are not specifically limited. The user can use a designated application program on a mobile terminal such as a mobile phone terminal to scan an identification code in the vehicle-mounted device and send a vehicle device binding request to the vehicle push information management platform, the vehicle device binding request can include account information of the user in the designated application program, the user in the designated application program is authenticated by real name, namely the account information of the user and the user information are authenticated by real name, and the account information can be associated with the actual user information. After the user scans the identification code in the vehicle-mounted device through the specified application program, namely the request sent to the vehicle push information management platform by the account information of the user in the specified application program is used, the vehicle push information management platform can acquire the user information associated with the user information real-name authentication according to the account information in the vehicle device binding request after receiving the vehicle device binding request sent by the user through the identification code of the specified application program scanning vehicle-mounted device.
According to the embodiment of the specification, the service of the specified application program can be opened by the vehicle-mounted equipment only by installing the development kit of the specified application program in the vehicle-mounted equipment, and the user can bind the vehicle, the vehicle-mounted equipment and the user by scanning the identification code in the vehicle-mounted equipment through the mobile terminal, so that a data base is laid for accurately pushing subsequent pushing information to the vehicle. Meanwhile, real-name authentication is carried out between the user and the account in the appointed application program, and the vehicle, the vehicle-mounted equipment and the user are bound through the appointed application program, so that the reliability of the relation between the vehicle and the user can be ensured, and the accuracy of information push is improved.
Fig. 2 is a schematic flow chart of a method for pushing information in a vehicle in another embodiment of the present specification, and as shown in fig. 2, in some embodiments of the present specification, before receiving vehicle entrance information sent after a vehicle identification device identifies that a vehicle enters a specified area, the method further includes:
receiving a push information configuration request sent by each first user terminal, wherein the configuration request comprises user information of a user corresponding to the first user terminal;
determining information configuration authority of a user corresponding to each first user terminal according to user information of the user corresponding to each first user terminal, so that the user corresponding to the first user terminal configures push information according to the information configuration authority, wherein the information configuration authority comprises: an information push place;
and receiving and storing the configured push information sent by each first user terminal.
In a specific implementation process, in some embodiments of the present specification, a first user such as a merchant, an official agency, and an enterprise may define push information to be pushed on a vehicle information push management platform by itself through a first user terminal. The user can log in the vehicle information push management platform through the first user terminal to request to configure push information, and when the vehicle information push management platform receives a push information configuration request sent by the first user terminal, the user information of the first user terminal can be acquired, such as: the user name, the account name, the user type (merchant, official agency, enterprise, etc.), and the like, the information configuration authority of the user may be determined according to the user information, and the information configuration authority may be understood as which push information the first user can configure, and may include information push places, that is, different users may configure push information for pushing in different places. For example: the commercial tenant can dispose the propelling movement information of market, can push the propelling movement information that commercial tenant disposed to the vehicle that gets into market parking area, and the information configuration authority of official agency is generally bigger, can dispose the propelling movement information in all places basically, and vehicle information propelling movement management platform can distribute different information configuration authorities for different users according to actual need, realizes the unified management to the propelling movement information, avoids causing too much disturbance for the user, influences user experience. Different information configuration authorities can be configured for each user according to the type of the user, personal information of the user and the like. Of course, configuring the rights according to the actual usage requirement information may also include other contents such as: the information push time, the type or content of the pushed information, and the like, and the embodiments of the present specification are not particularly limited.
After the information configuration authority of the user requesting to perform the information configuration is determined, the user can be shown with an information configuration page capable of being configured, the user can define the push information required to be configured on the vehicle information push management platform through the first user terminal, and information content, information category, information content type, information push conditions and the like can be configured. The information content may include an information scheme to be pushed, which may be a voice, a text, a picture, a video, and the like, and the embodiment of this specification is not particularly limited, and the information category may refer to a category to which the information belongs, and may be classified in advance, and the user determines the information category of the configured pushed information according to the content of the configured pushed information when configuring the pushed information. In some embodiments of the present description, the information category may include at least one of general information, warning information, service information, and advertisement information. The safety information can be safety notice sent by an official organization or an enterprise based on natural disasters, traffic accidents or other scenes, the warning information can be push information for reminding a running vehicle of paying attention to the driving vehicle by using the problems of restriction, deceleration and the like, the service information can comprise information of attention items, welcome phrases, scenic spot services and the like, and the advertisement information can comprise activity information of merchants or products and the like. Other kinds of push information may be included according to actual needs, and the information category of the push information is not limited in the embodiments of the present specification. The information content type may refer to categories of information content such as: whether it is text, picture, voice or video, in some embodiments of the present specification, the information content type includes message-like content and link-like content. The message content may include push information of specific content such as: the push information comprises specific contents such as characters, pictures, voice, video and the like, and the link-type contents can mean that jump links are included in the push information, such as: website links, two-dimensional code links, etc., and the user can jump to a designated page or entrance by clicking or scanning. The information pushing condition may refer to a condition that needs to be satisfied when limiting pushing information, such as: address of push information push, user type, time, etc., such as: when a merchant a delivers a piece of push information, the push condition of the push information is defined as that the address is a market a, and the time is from 10 am to 10 pm, so that the push information is pushed to a vehicle entering the market a from 10 am to 10 pm.
After the user configures the push information, the push information can be submitted to the vehicle information push management platform through the first user terminal, and the vehicle information push management platform can store the push information configured by the user in the platform after receiving the push information. The push information can be stored according to the classification of the information types when being stored, so that the target push information can be selected more quickly when the push information is determined for a user or a vehicle, the push information can be stored according to the classification of information push places corresponding to different push information, and the like, or the information push information configured by different users can be stored separately, a specific storage mode can be selected according to actual needs, and the embodiment of the specification is not limited specifically. Certainly, the first user, i.e., the user performing information pushing at the merchant, the enterprise, and the like, may also perform operations such as modifying, deleting, adding, and the like on the configured pushed information in the vehicle information pushing management platform at any time.
In the embodiment of the description, a user such as a merchant can define the content, the category, the pushing condition and the like of the pushed information to be pushed by himself, and the vehicle information pushing management platform can configure different information configuration authorities for different users, so that unified management of the pushed information is realized. After the fact that the vehicle enters the designated area is recognized, the push information meeting the requirements can be automatically screened out and pushed to the vehicle according to the category, the push condition and the like corresponding to each piece of push information.
On the basis of the foregoing embodiments, in some embodiments of the present specification, the determining, in the push information configured by the first user terminal, target push information to be pushed to the vehicle according to the vehicle information and the location information of the specified area includes:
determining a target user of which the information pushing place is matched with the position information according to the position information and the information configuration authority of the user corresponding to each first user terminal;
and determining the target push information from the push information matched with the position information from the information push place configured by the target user according to the vehicle information.
In a specific implementation process, after the vehicle identification device identifies that the vehicle enters the designated area, the target user matching the information push place with the position information can be determined according to the position information corresponding to the designated area and the information configuration authority configured by the vehicle information management platform for different users. For example: if the designated area is a parking lot a of a certain shopping mall A, when the vehicle is identified to enter the parking lot, the user who has the information configuration permission to allow information push in the parking lot a or the shopping mall A can be obtained. Such as: after the inquiry, if the information configuration authority of the merchant 1 includes the mall a, the merchant 1 can be used as the target user. Of course, the number of target users may be 1 or more, and the embodiments of the present specification are not particularly limited. The target push information can be determined from the push information configured by the target user, wherein the push information is obtained by matching the information push place with the position information of the specified area. For example: if the designated area is a parking lot a of a certain market A, the determined target user is the merchant 1, the merchant 1 is the target merchant, a plurality of pieces of push information configured by the merchant 1 and stored in the vehicle information push management platform are provided, each piece of push information can be configured with a corresponding information push place, the push information of which the information push place is the market A or the parking lot a can be selected from the push information configured by the merchant 1 to serve as the target push information, and the determined target push information is pushed to the vehicle through vehicle-mounted equipment of the vehicle.
In the embodiment of the specification, different authorities are configured for users who carry out information push in official institutions, merchants and the like, and after the vehicles are identified to enter a specified place, appropriate push information is screened out from push information configured by the users who carry out information push in the place and pushed to the vehicles, so that excessive disturbance on the users is avoided, and user experience is not affected.
On the basis of the foregoing embodiments, in some embodiments of the present specification, the method further includes obtaining a receiving information authority of the vehicle, where the receiving information authority includes: at least one of an information category of the received push information, a time of receiving the push information, and a location category of receiving the push information;
the determining the target push information from the push information configured by the target user according to the vehicle information comprises the following steps:
and screening the push information meeting the received information authority from the push information matched with the position information in the information push place configured by the target user according to the vehicle information, the position information and the current time to serve as the target push information.
In a specific implementation, the user of the vehicle is: the owner of the vehicle can set the information receiving authority of the vehicle, namely what condition the information received by the vehicle needs to meet, namely which information is received by the vehicle and which information is not received by the vehicle. The information receiving authority in the embodiment of the present specification may include at least one of an information category of the received push information, a time of receiving the push information, and a location category of receiving the push information. After the vehicle is identified to enter the designated area, when the vehicle information is acquired, the information receiving authority corresponding to the vehicle can be acquired, and then the push information which meets the vehicle receiving authority and meets the information configuration authority is screened out as the target push information according to the vehicle information, the current time and the position information of the designated area.
For example: the information receiving authority set by the owner of the vehicle A is to receive safety information and warning information, and not to receive advertisement information and service information. When the vehicle identification device identifies that the vehicle enters the high-speed entrance B, users whose information configuration rights are the users of the high-speed entrance B can be screened out first, that is, which users can push information at the high-speed entrance B. And inquiring and searching to determine that the information configuration authority of an official agency has the high-speed entrance B, and then taking the official agency as a target user. The official agency may be configured with a plurality of pieces of push information, and may screen out, from the push information configured by the official agency, push information whose information push address is a high-speed entry B or a high-speed push information, and then screen out, from the screened push information, push information that conforms to the information receiving authority configured by the owner of the vehicle a, such as: the safety information and the warning information are transmitted to the in-vehicle device of the vehicle a.
In the embodiment of the specification, a user of the vehicle can execute the condition for defining the received information, and whether different push information can be pushed to the vehicle is defined, so that the user of the vehicle can receive the push information required by the user, the user is prevented from being disturbed by the information of people not required by the user, and the user experience is improved.
Fig. 3 is a schematic diagram of a scenario of pushing information in a vehicle in an embodiment of this specification, and a process of pushing information in a vehicle in the embodiment of this specification is described below with reference to fig. 3:
1. binding account and vehicle equipment (binding of man and vehicle)
1) The in-vehicle device side does not need to operate an OS (in-vehicle OS: operating system of the vehicle media device) and the application program, as long as the vehicle device SDK of the specified application program is embedded. In this example, the mobile device is the automobile data recorder, and the user opens the car owner service of appointed application at the automobile data recorder end, and the automobile data recorder shows that the account number binds the two-dimensional code, and the suggestion user uses appointed application to bind simultaneously.
2) And the user uses the appointed applet to scan the two-dimensional code to bind the account information, the license plate number and the equipment number of the appointed application, namely the vehicle-mounted equipment identifier. The front and rear equipment of the vehicle needs to have networking, display screen and voice playing capabilities. The user in the appointed application program realizes real-name authentication, and the binding of the vehicle and the real user can be ensured. The vehicle-mounted equipment, the automobile and the account number of the specified application program can be bound by code scanning without logging in, and the code scanning can be used without being unbound.
2. Merchant (Enterprise, official agency) Login
A channel service center platform in the B-end vehicle is a vehicle information pushing management platform, and merchants, enterprises and official institutions can configure information contents of pushed information, corresponding movable two-dimensional codes and the like. Background products are provided for merchants, namely a vehicle information pushing management platform, the merchants can configure different marketing, commercialization and service notification information according to needs, specific marketing activities can be borne by a mobile phone, and interaction is carried out through scanning of identification codes such as two-dimensional codes.
And (4) content support:
1) Message class: voice messages, vehicle-side messages.
2) Two-dimensional code: and the corresponding movable two-dimensional code is used as an entrance of the specified application landing page.
Message type:
1) Security class: authorities are based on natural disasters, traffic accidents or other safety notices;
2) Warning: special scene notification such as restriction and deceleration;
3) Service message: welcome, attention or other items which need to be transmitted by the corresponding B-end merchant;
4) Marketing: marketing campaign information, notifications, etc. for incoming areas;
5) Commercial information: advertising information within the area, etc.;
3. the vehicle enters the offline service place and receives the notice
The vehicle enters an offline place (the vehicle can be identified through various technologies such as license plate identification, position location, NFC communication and the like, and the push information and the two-dimensional code configured corresponding to a merchant are transmitted to a user in the vehicle through vehicle-mounted equipment.
In the embodiment of the specification, the off-line vehicle identification capability, scenes and resources are integrated, a B-side (terminal for information push) in-vehicle channel service center platform is integrally established by utilizing the system capability (user authentication) of the specified application, and the information touch and configuration capability of the whole scene is provided for the B-side. The vehicle identification capability of a site covered by a specified application is met by using the technical ecology of an offline service IOT (Internet of Things). The small program solution is utilized to bind a vehicle to get through a media channel in the vehicle, bind the vehicle and a real user, and allow a plurality of areas of a B end to cover related information and content of notification through permission setting, such as real-time notification and touch-up of an official agency to various scenes under the vehicle. And the device can support the front and back installation of media equipment of the automobile to cover new and old vehicles on the market. The scene coverage is wide, after the vehicle, the equipment and the account of the specified application program are bound, the offline service merchant of the specified application program is as follows: road sections covered by the designated application program can be used for high speed, parking lots, refueling, car washing, scenic spots and the like.
Fig. 4 is a schematic flow chart of a method for pushing information in a vehicle in another embodiment of the present description, and as shown in fig. 4, some embodiments of the present description provide another method for pushing information in a vehicle, including:
step 402, receiving a vehicle identification sent by the vehicle identification device after the vehicle identification device identifies that the vehicle enters the designated area.
In a specific implementation, the vehicle identification device may be a hardware device disposed in a designated area such as: ETC equipment, license plate recognition device, NFC etc. can carry out the equipment of discerning to the license plate or other signs of vehicle, and vehicle recognition device generally can fixed the setting in the specified area like: the vehicle identification device can be arranged in a designated area according to actual requirements. When a vehicle enters a designated area provided with the vehicle identification device, the vehicle identification device can identify the entering vehicle, acquire the vehicle identification of the vehicle entering the designated area, and send the vehicle entering information with the vehicle identification to the vehicle information pushing management platform. The vehicle information pushing management platform can be used for pushing information to vehicles entering the designated area, and the vehicle information pushing management platform can perform data interaction with the vehicle identification device and receive vehicle entering information sent by the vehicle identification device. The vehicle information push management platform can be a service platform of a specified application program, and can be associated with vehicle identification devices in a plurality of different specified areas to realize identification of vehicles entering the specified areas. Vehicle identification may be understood as a character or string of characters used to identify a vehicle, such as: the number plate may be a license plate number, and other identifiers may be used to identify the embodiments of the present specification without specific limitation.
Step 404, obtaining vehicle information of the vehicle according to the vehicle identifier and a pre-stored association relationship of the vehicle device, where the vehicle information includes: the user information bound by the vehicle and the vehicle-mounted equipment identification of the vehicle-mounted equipment installed in the vehicle; the vehicle equipment association relationship comprises an association relationship among a vehicle identifier, a vehicle-mounted equipment identifier and user information.
In a specific implementation process, a user of a vehicle may perform vehicle device binding in advance, such as: a user can log in the vehicle information pushing management platform through a mobile phone or other user terminals, the vehicle identification, the vehicle-mounted equipment identification and the user information are input into the vehicle information pushing management platform, and the association relation among the vehicle identification, the vehicle-mounted equipment identification and the user information is established. The vehicle-mounted device identifier may represent a device identifier of a vehicle-mounted device installed in a vehicle, and may be used to uniquely identify the vehicle-mounted device, and the vehicle-mounted device may be understood as a terminal device installed and used in the vehicle, such as: the vehicle-mounted driving recorder can be a vehicle-mounted driving recorder, a media central control system in the vehicle and the like. The vehicle information pushing management platform may store vehicle device association relations among the users, the vehicles and the vehicle-mounted devices, and after the vehicle identification device identifies that the vehicle enters the designated area, the vehicle information pushing management platform may obtain vehicle information associated with the vehicle identifier according to the vehicle identifier identified by the vehicle identification device and the vehicle device association relation stored in advance, where the vehicle information may include user information associated with the vehicle identifier and a vehicle-mounted device identifier of the vehicle-mounted device.
Step 406, sending the vehicle information and the position information of the designated area to a first user terminal, so that the first user terminal determines target push information to be pushed to the vehicle according to the vehicle information and the position information.
In a specific implementation process, after vehicle information of a vehicle entering a specified area is acquired, the acquired vehicle information and position information of the specified area may be sent to a first user terminal having information push permission. The first user terminal may be understood as a terminal device of a user performing information push on a vehicle, such as: the terminal device can be a terminal of a merchant, a terminal of an official institution, a terminal of a scenic spot manager or other terminal devices of users needing information pushing into the vehicle. The first user terminal can select target push information to be pushed to the vehicle according to the received vehicle information and the position information of the designated area, such as: if the designated area is a scenic spot, push information related to the scenic spot can be pushed to the vehicle, if the vehicle enters a shopping mall parking lot, push information related to commodities in the shopping mall or shopping mall activities can be pushed to the vehicle, and if the vehicle enters a mountain area, push information of driving safety and the like such as attention safety can be pushed to the vehicle. The pushing information which accords with the habits of the user can be pushed to different vehicles based on the historical habits or the driving habits and other personal information of the user of different vehicles. The target push information may be selected by using a machine learning model or an expert decision or in other manners, and the embodiment of the present specification is not particularly limited.
In addition, it may also be determined which first users have authority to push information to the vehicle according to the location information and the vehicle information of the designated area, and then send the vehicle information and the location information of the designated area to the corresponding first user terminal, such as: if the vehicle enters the scenic spot, the official agency and the scenic spot manager can be determined to be suitable for pushing the information to the vehicle, and the vehicle information and the position information of the specified area can be sent to terminals of the official agency and the scenic spot manager, such as an official agency platform or a scenic spot platform, so that the official agency platform or the scenic spot platform can select the suitable pushed information as the target pushed information. If the vehicle defines the condition for receiving the information by the vehicle, the target push information returned by the first user terminal can be screened according to the condition for receiving the information by the vehicle configured by the user, and the screened push information is used as the target push information.
And 408, receiving the target push information sent by the first user terminal, and pushing the target push information to the vehicle through the vehicle-mounted device of the vehicle, wherein the vehicle-mounted device has a function of displaying and/or voice broadcasting the push information.
In specific implementation process, receive first user terminal and determine the target propelling movement information that sends to the vehicle that gets into the appointed region, can pass through mobile unit propelling movement to vehicle with target propelling movement information, be about to target propelling movement information transmission to mobile unit, mobile unit can show target propelling movement information in its display screen, also can report target propelling movement information through voice broadcast's mode. The vehicle-mounted device in the embodiment of the description can have a function of displaying and/or voice broadcasting push information, and in addition, the vehicle-mounted device can also have a networking function, can receive the push information sent by the vehicle information push management platform, and displays or broadcasts the push information.
Of course, according to actual usage needs, with reference to the descriptions of the above embodiments, the method may further include other embodiments, which are not described herein again.
The vehicle-mounted device in the embodiment of the present specification may be a vehicle factory vehicle-mounted device or a vehicle after-loading vehicle-mounted device, and the vehicle factory vehicle-mounted device may be understood as a device pre-installed during vehicle manufacturing, such as: the vehicle rear-mounted equipment can be understood that the vehicle is not installed during manufacturing, and later-stage legal installation is adopted, and the equipment additionally installed in the vehicle comprises the following equipment: a streaming media rearview mirror, a media center control screen, a vehicle event recorder and the like. The mobile terminal of this specification embodiment can be the equipment that the vehicle just possessed that dispatches from the factory, also can be through the equipment of later stage legal additional installation, only need possess networking and show and/or voice broadcast propelling movement information the function can, the equipment in use or the vehicle need not do other transformation to the vehicle, no matter be new money vehicle or old money vehicle all be suitable for, be applicable to most vehicles promptly, extensive applicability has reduced the cost of information propelling movement.
In the present specification, each embodiment of the method is described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. The relevant points can be obtained by referring to the partial description of the method embodiment.
Based on the vehicle-interior information pushing method, one or more embodiments of the present specification further provide a system for pushing vehicle-interior information. The system may include systems (including distributed systems), software (applications), modules, components, servers, clients, etc. that use the methods described in embodiments of the present specification in conjunction with any necessary hardware-implemented devices. Based on the same innovative conception, embodiments of the present specification provide an apparatus as described in the following embodiments. Since the implementation scheme of the apparatus for solving the problem is similar to that of the method, the specific apparatus implementation in the embodiment of the present specification may refer to the implementation of the foregoing method, and repeated details are not repeated. As used hereinafter, the term "unit" or "module" may be a combination of software and/or hardware that implements a predetermined function. Although the means described in the embodiments below are preferably implemented in software, an implementation in hardware, or a combination of software and hardware is also possible and contemplated.
Specifically, fig. 5 is a schematic block structure diagram of an embodiment of the in-vehicle information pushing apparatus provided in this specification, which may be immediately used as the vehicle information pushing management platform in the foregoing embodiment, as shown in fig. 5, the in-vehicle information pushing apparatus provided in this specification may include:
the vehicle identification module 51 is configured to receive vehicle entry information sent by the vehicle identification device after identifying that a vehicle enters a specified area, where the vehicle entry information includes a vehicle identifier;
a vehicle information obtaining module 52, configured to obtain vehicle information of the vehicle according to the vehicle identifier and a pre-stored association relationship between vehicle devices, where the vehicle information includes: the user information bound by the vehicle and the vehicle-mounted equipment identification of the vehicle-mounted equipment installed in the vehicle; the vehicle equipment incidence relation comprises a vehicle identifier, a vehicle-mounted equipment identifier and user information;
a push information determining module 53, configured to determine, according to the vehicle information and the location information of the specified area, target push information to be pushed to the vehicle from push information configured by the first user terminal;
and an information pushing module 54, configured to push the target pushed information to the vehicle through a vehicle-mounted device of the vehicle, where the vehicle-mounted device has a function of displaying and/or voice broadcasting the pushed information.
The in-vehicle information pushing device provided in the embodiment of the present description may establish an association relationship between a vehicle and a user through a vehicle-mounted device, identify a vehicle entering a specified area by using a vehicle identification device, acquire user information bound to the vehicle, and push information for a user in the vehicle based on push information configured by a first user terminal. The vehicle entering the designated area is subjected to information pushing through the external vehicle identification equipment, the position of the vehicle identification equipment is fixed, the positioned vehicle position is more accurate, and a scene needing information pushing can be triggered more aggressively. And the vehicle is pushed by the vehicle-mounted equipment, so that the pushed information can be accurately pushed into the running vehicle and pushed to the owner of the vehicle, the reaching rate of the pushed information can be improved, and the function of accurately pushing the information outside the vehicle into the vehicle is realized. Meanwhile, the vehicle-mounted equipment is possessed by the vehicle, complex improvement on the vehicle is not needed, and the applicability is wider.
In some embodiments of the present specification, the apparatus further includes an information binding module configured to:
before vehicle entering information sent after a vehicle identification device identifies that a vehicle enters a designated area is received, a vehicle device binding request sent by a second user terminal through scanning an identification code in vehicle-mounted equipment is received, and vehicle device binding information is returned to the second user terminal, wherein the vehicle device binding request comprises a vehicle-mounted equipment identifier and user information of the vehicle-mounted equipment;
receiving a vehicle identifier sent by the second user terminal according to the vehicle equipment binding information;
and establishing an association relation among the user information, the vehicle identification and the vehicle-mounted equipment identification of the vehicle-mounted equipment.
According to the in-vehicle information pushing device provided by the embodiment of the specification, the vehicle-mounted equipment, the vehicle and the user can be bound by directly scanning the identification code in the vehicle-mounted equipment without logging in by the user, so that the required pushing information can be automatically pushed to the vehicle and the vehicle user through the vehicle-mounted equipment, and the in-vehicle information pushing device is simple and flexible to operate and wide in applicability.
In some embodiments of this specification, a development kit for a specific application program is installed in the vehicle-mounted device, and the information binding module is specifically configured to:
receiving a vehicle equipment binding request sent by the second user terminal by scanning an identification code in the vehicle-mounted equipment by using the specified application program, wherein the vehicle equipment binding request comprises account information of a user in the specified application program, and the account information and the user information of the user in the specified application program are subjected to real-name authentication;
and acquiring user information corresponding to the account information according to the account information.
The in-vehicle information pushing device provided in the embodiment of the present specification can enable the vehicle-mounted device to open the service of the specified application program only by installing the development kit of the specified application program in the vehicle-mounted device, and the user can perform binding of the vehicle, the vehicle-mounted device and the user by scanning the identification code in the vehicle-mounted device through the mobile terminal, so that a data base is laid for accurately pushing subsequent pushing information to the vehicle. Meanwhile, real-name authentication is carried out between the user and the account in the appointed application program, and the vehicle, the vehicle-mounted equipment and the user are bound through the appointed application program, so that the reliability of the relation between the vehicle and the user can be ensured, and the accuracy of information push is improved.
In some embodiments of the present specification, the apparatus further includes a push information configuration module, configured to:
before receiving vehicle entrance information transmitted after the vehicle recognition device recognizes that the vehicle enters the designated area,
each sent push information configuration request comprises user information of a user corresponding to the first user terminal;
determining information configuration authority of a user corresponding to each first user terminal according to user information of the user corresponding to each first user terminal, so that the user corresponding to the first user terminal configures push information according to the information configuration authority, wherein the information configuration authority comprises: an information push place;
and receiving and storing the configured push information sent by each first user terminal.
Different authorities are configured for users who carry out information push for official institutions, merchants and the like, after the fact that the vehicles enter a specified place is recognized, proper push information is screened out from push information configured by the users who carry out information push in the place and pushed to the vehicles, and therefore the situation that the users are disturbed too much and user experience is affected is avoided.
The in-vehicle information pushing device provided in the embodiment of the present specification can enable the vehicle-mounted device to open the service of the specified application program only by installing the development kit of the specified application program in the vehicle-mounted device, and the user can perform binding of the vehicle, the vehicle-mounted device and the user by scanning the identification code in the vehicle-mounted device through the mobile terminal, so that a data base is laid for accurately pushing subsequent pushing information to the vehicle. Meanwhile, real-name authentication is carried out between the user and the account in the appointed application program, and the vehicle, the vehicle-mounted equipment and the user are bound through the appointed application program, so that the reliability of the relation between the vehicle and the user can be ensured, and the accuracy of information push is improved.
In some embodiments of this specification, the push information determining module is specifically configured to:
determining a target user of which the information push place is matched with the position information according to the position information and the information configuration authority of the user corresponding to each first user terminal;
and determining the target push information from the push information matched with the position information from the information push place configured by the target user according to the vehicle information.
In some embodiments of the present description, the vehicle information obtaining module is further configured to obtain an information receiving permission of the vehicle when obtaining the vehicle information of the vehicle, where the information receiving permission includes: at least one of an information category of the received push information, a time of receiving the push information, and a location category of receiving the push information;
the push information determining module is specifically configured to screen, according to the vehicle information, the location information, and the current time, push information that meets the information receiving authority and meets corresponding information push conditions from push information that matches the location information in an information push place configured by the target user, as the target push information.
According to the information pushing device in the vehicle, the user of the vehicle can define the condition for receiving information, and whether different pieces of pushed information can be pushed to the vehicle or not is limited, so that the user of the vehicle can receive the pushed information required by the user, the user is prevented from being disturbed by the information of people not required by the user, and the user experience is improved.
In some embodiments of the present specification, the vehicle-mounted device is a vehicle factory vehicle-mounted device or a vehicle afterloading vehicle-mounted device.
The mobile terminal of this specification embodiment can be the equipment that the vehicle just possessed that dispatches from the factory, also can be through the equipment of later stage legal additional installation, only need possess networking and show and/or voice broadcast propelling movement information the function can, the equipment in use or the vehicle need not do other transformation to the vehicle, no matter be new money vehicle or old money vehicle all be suitable for, be applicable to most vehicles promptly, extensive applicability has reduced the cost of information propelling movement.
Fig. 6 is a schematic block structure diagram of an embodiment of an in-vehicle information pushing apparatus provided in this specification, which may be immediately used as a vehicle information pushing management platform in the above embodiment, as shown in fig. 6, the in-vehicle information pushing apparatus provided in this specification may include:
the vehicle identification unit 61 is used for receiving vehicle entering information sent by the vehicle identification device after identifying that the vehicle enters a specified area, and the vehicle entering information comprises a vehicle identifier;
a vehicle information obtaining unit 62, configured to obtain vehicle information of the vehicle according to the vehicle identifier and a pre-stored association relationship between vehicle devices, where the vehicle information includes: the user information bound by the vehicle and the vehicle-mounted equipment identification of the vehicle-mounted equipment installed in the vehicle; the vehicle equipment association relationship comprises an association relationship among a vehicle identifier, a vehicle-mounted equipment identifier and user information;
a vehicle arrival notification unit 63, configured to send the vehicle information and the location information of the specified area to a first user terminal, so that the first user terminal determines target push information to be pushed to the vehicle according to the vehicle information and the location information;
the information pushing unit 64 is configured to receive target pushing information sent by the first user terminal, and push the target pushing information to the vehicle through a vehicle-mounted device of the vehicle, where the vehicle-mounted device has a function of displaying and/or voice broadcasting the pushing information.
The in-vehicle information pushing device provided in the embodiment of the present description may establish an association relationship between a vehicle and a user through a vehicle-mounted device, identify a vehicle entering a specified area by using a vehicle identification device, acquire user information bound to the vehicle, and push information for a user in the vehicle based on push information configured by a first user terminal. The vehicle entering the designated area is subjected to information pushing through the external vehicle identification equipment, the position of the vehicle identification equipment is fixed, the positioned vehicle position is more accurate, and a scene needing information pushing can be triggered more aggressively. And the vehicle is pushed by the vehicle-mounted equipment, so that the pushed information can be accurately pushed into the running vehicle and pushed to the owner of the vehicle, the reaching rate of the pushed information can be improved, and the function of accurately pushing the information outside the vehicle into the vehicle is realized. Meanwhile, the vehicle-mounted equipment is possessed by the vehicle, complex improvement on the vehicle is not needed, and the applicability is wider.
It should be noted that the above-mentioned apparatus may also include other embodiments according to the description of the corresponding method embodiment. The specific implementation manner may refer to the description of the above corresponding method embodiment, and is not described in detail herein.
An embodiment of the present specification further provides an in-vehicle information push apparatus, including: at least one processor and a memory for storing processor-executable instructions, the processor implementing the information recommendation data processing method of the above embodiment when executing the instructions, such as:
receiving vehicle entering information which is sent after a vehicle identification device identifies that a vehicle enters a specified area, wherein the vehicle entering information comprises a vehicle identifier;
acquiring vehicle information of the vehicle according to the vehicle identification and a pre-stored association relationship of vehicle equipment, wherein the vehicle information comprises: the user information bound by the vehicle and the vehicle-mounted equipment identification of the vehicle-mounted equipment installed in the vehicle; the vehicle equipment association relationship comprises an association relationship among a vehicle identifier, a vehicle-mounted equipment identifier and user information;
determining target push information to be pushed to the vehicle in push information configured by a first user terminal according to the vehicle information and the position information of the designated area;
and pushing the target push information to the vehicle through vehicle-mounted equipment of the vehicle, wherein the vehicle-mounted equipment has the function of displaying and/or voice broadcasting the push information.
Or, receiving a vehicle identifier sent by the vehicle identification device after the vehicle identification device identifies that the vehicle enters the designated area;
acquiring vehicle information of the vehicle according to the vehicle identifier and a pre-stored association relationship of vehicle equipment, wherein the vehicle information comprises: the user information bound by the vehicle and the vehicle-mounted equipment identification of the vehicle-mounted equipment installed in the vehicle; the vehicle equipment association relationship comprises an association relationship among a vehicle identifier, a vehicle-mounted equipment identifier and user information;
sending the vehicle information and the position information of the designated area to a first user terminal, so that the first user terminal determines target push information to be pushed to the vehicle according to the vehicle information and the position information;
and receiving target push information sent by the first user terminal, and pushing the target push information to the vehicle through vehicle-mounted equipment of the vehicle, wherein the vehicle-mounted equipment has the function of displaying and/or broadcasting the push information in voice.
An embodiment of the present specification further provides an in-vehicle information push system, including: the system comprises a vehicle information pushing management platform, vehicle-mounted equipment and vehicle identification equipment; the vehicle-mounted equipment is installed in a vehicle, the vehicle-mounted equipment binds user information and a vehicle identifier of a second user terminal, the incidence relation among the vehicle-mounted equipment identifier, the user information and the vehicle identifier of the vehicle-mounted equipment is stored in the vehicle information push management platform, and a user of the vehicle-mounted equipment displays and/or broadcasts push information sent by the vehicle information push management platform in a voice mode;
the vehicle identification device is arranged in a designated area and used for identifying a vehicle entering the designated area and sending vehicle entering information to the vehicle information pushing management platform after the vehicle entering the designated area is identified, wherein the vehicle entering information comprises a vehicle identifier;
the vehicle information pushing management platform is used for storing and managing pushing information configured by the first user terminal, determining target pushing information after receiving vehicle entering information, and pushing the target pushing information to the vehicle through the vehicle-mounted equipment.
It should be noted that the above description of the apparatus and system according to the method embodiments may also include other embodiments. The specific implementation manner may refer to the description of the related method embodiment, and is not described in detail herein.
The in-vehicle information pushing device provided by the specification can also be applied to various data analysis processing systems. The system or server or terminal or device may be a single server, or may include a server cluster, a system (including a distributed system), software (applications), actual operating devices, logical gate devices, quantum computers, etc. using one or more of the methods described herein or one or more embodiments of the system or server or terminal or device, in combination with necessary end devices implementing hardware. The system for checking for discrepancies may comprise at least one processor and a memory storing computer-executable instructions that, when executed by the processor, implement the steps of the method of any one or more of the embodiments described above.
The method embodiments provided by the embodiments of the present specification can be executed in a mobile terminal, a computer terminal, a server or a similar computing device. Taking the example of the operation on a server, fig. 7 is a block diagram of a hardware structure of an in-vehicle information push server in an embodiment of the present specification, and the computer terminal may be the in-vehicle information push server or the in-vehicle information push device in the foregoing embodiment. As shown in fig. 7, the server 10 may include one or more (only one shown) processors 100 (the processors 100 may include, but are not limited to, a processing device such as a microprocessor MCU or a programmable logic device FPGA, etc.), a non-volatile memory 200 for storing data, and a transmission module 300 for communication functions. It will be understood by those skilled in the art that the structure shown in fig. 7 is only an illustration and is not intended to limit the structure of the electronic device. For example, the server 10 may also include more or fewer components than shown in FIG. 7, and may also include other processing hardware, such as a database or multi-level cache, a GPU, or have a different configuration than shown in FIG. 7, for example.
The non-volatile memory 200 may be used to store software programs and modules of application software, such as program instructions/modules corresponding to the in-vehicle information pushing method in the embodiment of the present specification, and the processor 100 executes various functional applications and resource data updates by running the software programs and modules stored in the non-volatile memory 200. The non-volatile memory 200 may include high-speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the non-volatile memory 200 may further include memory located remotely from the processor 100, which may be connected to a computer terminal over a network. Examples of such networks include, but are not limited to, the internet, intranets, office-to-network, mobile communication networks, and combinations thereof.
The transmission module 300 is used for receiving or transmitting data via a network. Specific examples of the network described above may include a wireless network provided by a communication provider of the computer terminal. In one example, the transmission module 300 includes a Network adapter (NIC) that can be connected to other Network devices through a base station so as to communicate with the internet. In one example, the transmission module 300 may be a Radio Frequency (RF) module, which is used to communicate with the internet in a wireless manner.
The foregoing description has been directed to specific embodiments of this disclosure. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims may be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing may also be possible or may be advantageous.
The method or apparatus provided in this specification and described in the foregoing embodiments may implement the service logic through a computer program and record the service logic on a storage medium, where the storage medium may be read and executed by a computer, and implement the effects of the solutions described in the embodiments of this specification, such as:
receiving vehicle entering information which is sent after a vehicle identification device identifies that a vehicle enters a specified area, wherein the vehicle entering information comprises a vehicle identifier;
acquiring vehicle information of the vehicle according to the vehicle identifier and a pre-stored association relationship of vehicle equipment, wherein the vehicle information comprises: the user information bound by the vehicle and the vehicle-mounted equipment identification of the vehicle-mounted equipment installed in the vehicle; the vehicle equipment association relationship comprises an association relationship among a vehicle identifier, a vehicle-mounted equipment identifier and user information;
determining target push information to be pushed to the vehicle in push information configured by a first user terminal according to the vehicle information and the position information of the designated area;
and pushing the target push information to the vehicle through vehicle-mounted equipment of the vehicle, wherein the vehicle-mounted equipment has the function of displaying and/or voice broadcasting the push information.
Or, receiving a vehicle identifier sent by the vehicle identification device after the vehicle identification device identifies that the vehicle enters the designated area;
acquiring vehicle information of the vehicle according to the vehicle identifier and a pre-stored association relationship of vehicle equipment, wherein the vehicle information comprises: the user information bound by the vehicle and the vehicle-mounted equipment identification of the vehicle-mounted equipment installed in the vehicle; the vehicle equipment association relationship comprises an association relationship among a vehicle identifier, a vehicle-mounted equipment identifier and user information;
sending the vehicle information and the position information of the designated area to a first user terminal, so that the first user terminal determines target push information to be pushed to the vehicle according to the vehicle information and the position information;
and receiving target push information sent by the first user terminal, and pushing the target push information to the vehicle through vehicle-mounted equipment of the vehicle, wherein the vehicle-mounted equipment has a function of displaying and/or voice broadcasting the push information.
The storage medium may include a physical device for storing information, and typically, the information is digitized and then stored using an electrical, magnetic, or optical media. The storage medium may include: devices that store information using electrical energy, such as various types of memory, e.g., RAM, ROM, etc.; devices that store information using magnetic energy, such as hard disks, floppy disks, tapes, core memories, bubble memories, and usb disks; devices that store information optically, such as CDs or DVDs. Of course, there are other ways of storing media that can be read, such as quantum memory, graphene memory, and so forth.
The method or the apparatus for pushing information in a vehicle provided in the embodiments of the present specification may be implemented in a computer by a processor executing corresponding program instructions, for example, implemented in a PC end using a c + + language of a windows operating system, implemented in a linux system, or implemented in an intelligent terminal using android, iOS system programming languages, implemented in processing logic based on a quantum computer, or the like.
It should be noted that descriptions of the apparatus, the computer storage medium, and the system described above according to the related method embodiments may also include other embodiments, and specific implementations may refer to descriptions of corresponding method embodiments, which are not described in detail herein.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the hardware + program class embodiment, since it is substantially similar to the method embodiment, the description is simple, and the relevant points can be referred to only the partial description of the method embodiment.
The embodiments of the present description are not limited to what must be consistent with industry communications standards, standard computer resource data updating and data storage rules, or what is described in one or more embodiments of the present description. Certain industry standards, or implementations modified slightly from those described using custom modes or examples, may also achieve the same, equivalent, or similar, or other, contemplated implementations of the above-described examples. The embodiments using the modified or transformed data acquisition, storage, judgment, processing and the like can still fall within the scope of the alternative embodiments of the embodiments in this specification.
In the 90 s of the 20 th century, improvements in a technology could clearly distinguish between improvements in hardware (e.g., improvements in circuit structures such as diodes, transistors, switches, etc.) and improvements in software (improvements in process flow). However, as technology advances, many of today's process flow improvements have been seen as direct improvements in hardware circuit architecture. Designers almost always obtain the corresponding hardware circuit structure by programming an improved method flow into the hardware circuit. Thus, it cannot be said that an improvement in the process flow cannot be realized by hardware physical modules. For example, a Programmable Logic Device (PLD), such as a Field Programmable Gate Array (FPGA), is an integrated circuit whose Logic functions are determined by programming the Device by a user. A digital system is "integrated" on a PLD by the designer's own programming without requiring the chip manufacturer to design and fabricate application-specific integrated circuit chips. Furthermore, nowadays, instead of manually manufacturing an Integrated Circuit chip, such Programming is often implemented by "logic compiler" software, which is similar to a software compiler used in program development and writing, but the original code before compiling is also written by a specific Programming Language, which is called Hardware Description Language (HDL), and HDL is not only one but many, such as ABEL (Advanced Boolean Expression Language), AHDL (alternate Hardware Description Language), traffic, CUPL (core universal Programming Language), HDCal, jhddl (Java Hardware Description Language), lava, lola, HDL, PALASM, rhyd (Hardware Description Language), and vhigh-Language (Hardware Description Language), which is currently used in most popular applications. It will also be apparent to those skilled in the art that hardware circuitry that implements the logical method flows can be readily obtained by merely slightly programming the method flows into an integrated circuit using the hardware description languages described above.
The controller may be implemented in any suitable manner, for example, the controller may take the form of, for example, a microprocessor or processor and a computer-readable medium storing computer-readable program code (e.g., software or firmware) executable by the (micro) processor, logic gates, switches, an Application Specific Integrated Circuit (ASIC), a programmable logic controller, and an embedded microcontroller, examples of which include, but are not limited to, the following microcontrollers: ARC 625D, atmel AT91SAM, microchip PIC18F26K20, and Silicone Labs C8051F320, the memory controller may also be implemented as part of the control logic for the memory. Those skilled in the art will also appreciate that, in addition to implementing the controller as pure computer readable program code, the same functionality can be implemented by logically programming method steps such that the controller is in the form of logic gates, switches, application specific integrated circuits, programmable logic controllers, embedded microcontrollers and the like. Such a controller may thus be considered a hardware component, and the means included therein for performing the various functions may also be considered as a structure within the hardware component. Or even means for performing the functions may be regarded as being both a software module for performing the method and a structure within a hardware component.
The systems, devices, modules or units illustrated in the above embodiments may be implemented by a computer chip or an entity, or by a product with certain functions. One typical implementation device is a computer. In particular, the computer may be, for example, a personal computer, a laptop computer, a vehicle human interaction device, a cellular telephone, a camera phone, a smart phone, a personal digital assistant, a media player, a navigation device, an email device, a game console, a tablet computer, a wearable device, or a combination of any of these devices.
Although one or more embodiments of the present description provide method operational steps as described in the embodiments or flowcharts, more or fewer operational steps may be included based on conventional or non-inventive approaches. The order of steps recited in the embodiments is merely one manner of performing the steps in a multitude of sequences, and does not represent a unique order of performance. When the device or the end product in practice executes, it can execute sequentially or in parallel according to the method shown in the embodiment or the figures (for example, in the environment of parallel processors or multi-thread processing, even in the environment of distributed resource data update). The terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, the presence of additional identical or equivalent elements in a process, method, article, or apparatus that comprises the recited elements is not excluded. The terms first, second, etc. are used to denote names, but not any particular order.
For convenience of description, the above devices are described as being divided into various modules by functions, and are described separately. Of course, when implementing one or more of the present description, the functions of each module may be implemented in one or more software and/or hardware, or a module implementing the same function may be implemented by a combination of multiple sub-modules or sub-units, etc. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one type of logical functional division, and other divisions may be realized in practice, for example, multiple units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable resource data updating apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable resource data updating apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable resource data update apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable resource data update apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static Random Access Memory (SRAM), dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), read Only Memory (ROM), electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage, graphene storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
As will be appreciated by one skilled in the art, one or more embodiments of the present description may be provided as a method, system, or computer program product. Accordingly, one or more embodiments of the present description may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, one or more embodiments of the present description may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and so forth) having computer-usable program code embodied therein.
One or more embodiments of the present description may be described in the general context of computer-executable instructions, such as program modules, being executed by a computer. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types. One or more embodiments of the present specification can also be practiced in distributed computing environments where tasks are performed by remote devices that are linked through a communications network. In a distributed computing environment, program modules may be located in both local and remote computer storage media including memory storage devices.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for system embodiments, since they are substantially similar to method embodiments, the description is relatively simple, and the relevant points can be referred to only part of the description of the method embodiments. In the description of the specification, reference to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the specification. In this specification, the schematic representations of the terms used above are not necessarily intended to refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, various embodiments or examples and features of different embodiments or examples described in this specification can be combined and combined by one skilled in the art without contradiction.
The above description is merely exemplary of one or more embodiments of the present disclosure and is not intended to limit the scope of one or more embodiments of the present disclosure. Various modifications and alterations to one or more embodiments described herein will be apparent to those skilled in the art. Any modification, equivalent replacement, improvement made within the spirit and principle of the present specification shall be included in the scope of the claims.

Claims (19)

1. An in-vehicle information pushing method, the method comprising:
receiving vehicle entering information which is sent after a vehicle identification device identifies that a vehicle enters a specified area, wherein the vehicle entering information comprises a vehicle identifier;
acquiring vehicle information of the vehicle according to the vehicle identifier and a pre-stored association relationship of vehicle equipment, wherein the vehicle information comprises: the user information bound by the vehicle and the vehicle-mounted equipment identification of the vehicle-mounted equipment installed in the vehicle; the vehicle equipment association relationship comprises an association relationship among a vehicle identifier, a vehicle-mounted equipment identifier and user information;
determining target push information to be pushed to the vehicle in push information configured by a first user terminal according to the vehicle information and the position information of the designated area;
pushing the target push information to the vehicle through vehicle-mounted equipment of the vehicle, wherein the vehicle-mounted equipment has the function of displaying and/or broadcasting the push information in voice;
the vehicle-mounted equipment is provided with a development tool kit of a specified application program, the vehicle-mounted equipment displays the identification code by using the development tool kit, and before receiving vehicle entering information sent by the vehicle identification equipment after identifying that a vehicle enters a specified area, the method further comprises the following steps:
and receiving a vehicle equipment binding request sent by a second user terminal by scanning the identification code in the vehicle-mounted equipment by using the specified application program so as to bind the vehicle-mounted equipment, the vehicle and the user.
2. The method of claim 1, prior to receiving vehicle entry information transmitted after the vehicle identification device identifies that the vehicle entered the designated area, the method further comprising:
receiving a vehicle equipment binding request sent by a second user terminal through scanning an identification code in the vehicle-mounted equipment, and returning vehicle equipment binding information to the second user terminal, wherein the vehicle equipment binding request comprises a vehicle-mounted equipment identifier and user information of the vehicle-mounted equipment;
receiving a vehicle identifier sent by the second user terminal according to the vehicle equipment binding information;
and establishing an association relation among the user information, the vehicle identification and the vehicle-mounted equipment identification of the vehicle-mounted equipment.
3. The method of claim 2, wherein a development kit for a specific application program is installed in the vehicle-mounted device, and the receiving of the vehicle device binding request sent by the second user terminal by scanning the identification code in the vehicle-mounted device comprises:
receiving a vehicle equipment binding request sent by the second user terminal by scanning an identification code in the vehicle-mounted equipment by using the specified application program, wherein the vehicle equipment binding request comprises account information of a user in the specified application program, and the account information and the user information of the user in the specified application program are subjected to real-name authentication;
and acquiring user information corresponding to the account information according to the account information.
4. The method of claim 1, prior to receiving vehicle entry information transmitted after the vehicle identification device identifies that the vehicle entered the designated area, the method further comprising:
receiving a push information configuration request sent by each first user terminal, wherein the configuration request comprises user information of a user corresponding to the first user terminal;
determining information configuration authority of a user corresponding to each first user terminal according to user information of the user corresponding to each first user terminal, so that the user corresponding to the first user terminal configures push information according to the information configuration authority, wherein the information configuration authority comprises: an information push place;
and receiving and storing the configured push information sent by each first user terminal.
5. The method of claim 4, wherein the determining the target push information to push to the vehicle from the push information configured by the first user terminal according to the vehicle information and the location information of the designated area comprises:
determining a target user of which the information pushing place is matched with the position information according to the position information and the information configuration authority of the user corresponding to each first user terminal;
and determining the target push information from the push information matched with the position information from the information push place configured by the target user according to the vehicle information.
6. The method of claim 5, in obtaining vehicle information for the vehicle, the method further comprising obtaining a receive information authority for the vehicle, the receive information authority comprising: at least one of an information category of the received push information, a time of receiving the push information, and a location category of receiving the push information;
the determining the target push information from the push information configured by the target user according to the vehicle information includes: and screening the push information meeting the received information authority from the push information matched with the position information in the information push place configured by the target user according to the vehicle information, the position information and the current time to serve as the target push information.
7. The method according to claim 4, wherein the push information configured by the first user terminal includes information content, information category, information content type;
the information category of the push information comprises: at least one of security information, warning information, service information and advertisement information; the information content type comprises message content and link content.
8. The method of claim 1, wherein the onboard device is a factory onboard device or a aftermarket onboard device.
9. An in-vehicle information push method, comprising:
receiving a vehicle identification sent by a vehicle identification device after the vehicle identification device identifies that the vehicle enters a designated area;
acquiring vehicle information of the vehicle according to the vehicle identifier and a pre-stored association relationship of vehicle equipment, wherein the vehicle information comprises: the user information bound by the vehicle and the vehicle-mounted equipment identification of the vehicle-mounted equipment installed in the vehicle; the vehicle equipment association relationship comprises an association relationship among a vehicle identifier, a vehicle-mounted equipment identifier and user information;
sending the vehicle information and the position information of the designated area to a first user terminal, so that the first user terminal determines target push information to be pushed to the vehicle according to the vehicle information and the position information;
receiving target push information sent by the first user terminal, and pushing the target push information to the vehicle through vehicle-mounted equipment of the vehicle, wherein the vehicle-mounted equipment has a function of displaying and/or broadcasting the push information in voice;
the vehicle-mounted equipment is provided with a development kit of a specified application program, the vehicle-mounted equipment displays the identification code by using the development kit, and before receiving vehicle entering information sent by the vehicle identification equipment after identifying that the vehicle enters a specified area, the method further comprises the following steps:
and receiving a vehicle equipment binding request sent by a second user terminal by scanning the identification code in the vehicle-mounted equipment by using the specified application program so as to bind the vehicle-mounted equipment, the vehicle and the user.
10. An in-vehicle information pushing apparatus comprising:
the vehicle identification module is used for receiving vehicle entering information which is sent after the vehicle identification device identifies that a vehicle enters a specified area, and the vehicle entering information comprises a vehicle identifier;
a vehicle information obtaining module, configured to obtain vehicle information of the vehicle according to the vehicle identifier and a pre-stored association relationship between vehicle devices, where the vehicle information includes: the user information bound by the vehicle and the vehicle-mounted equipment identification of the vehicle-mounted equipment installed in the vehicle; the vehicle equipment incidence relation comprises a vehicle identifier, a vehicle-mounted equipment identifier and user information;
the push information determining module is used for determining target push information pushed to the vehicle in push information configured by the first user terminal according to the vehicle information and the position information of the specified area;
the information pushing module is used for pushing the target pushing information to the vehicle through vehicle-mounted equipment of the vehicle, wherein the vehicle-mounted equipment has the function of displaying and/or broadcasting the pushing information in voice;
the vehicle-mounted equipment is provided with a development kit of a specified application program, the vehicle-mounted equipment displays the identification code by using the development kit, and before receiving vehicle entering information sent by the vehicle identification equipment after identifying that the vehicle enters a specified area, the device is further used for:
and receiving a vehicle equipment binding request sent by a second user terminal by scanning the identification code in the vehicle-mounted equipment by using the specified application program so as to bind the vehicle-mounted equipment, the vehicle and the user.
11. The apparatus of claim 10, the apparatus further comprising an information binding module to:
before vehicle entering information sent after a vehicle identification device identifies that a vehicle enters a designated area is received, a vehicle device binding request sent by a second user terminal through scanning an identification code in the vehicle-mounted device is received, and vehicle device binding information is returned to the second user terminal, wherein the vehicle device binding request comprises a vehicle-mounted device identifier and user information of the vehicle-mounted device;
receiving a vehicle identifier sent by the second user terminal according to the vehicle equipment binding information;
and establishing an association relation among the user information, the vehicle identification and the vehicle-mounted equipment identification of the vehicle-mounted equipment.
12. The apparatus according to claim 11, wherein a development kit for specifying an application program is installed in the vehicle-mounted device, and the information binding module is specifically configured to:
receiving a vehicle equipment binding request sent by the second user terminal by scanning an identification code in the vehicle-mounted equipment by using the specified application program, wherein the vehicle equipment binding request comprises account information of a user in the specified application program, and the account information and the user information of the user in the specified application program are subjected to real-name authentication;
and acquiring user information corresponding to the account information according to the account information.
13. The apparatus of claim 10, the apparatus further comprising a push information configuration module to:
before vehicle entering information sent after a vehicle identification device identifies that the vehicle enters a designated area is received, receiving each sent push information configuration request, wherein the configuration request comprises user information of a user corresponding to a first user terminal;
determining information configuration authority of a user corresponding to each first user terminal according to user information of the user corresponding to each first user terminal, so that the user corresponding to the first user terminal configures push information according to the information configuration authority, wherein the information configuration authority comprises: an information push place;
and receiving and storing the configured push information sent by each first user terminal.
14. The apparatus of claim 13, wherein the push information determining module is specifically configured to:
determining a target user of which the information pushing place is matched with the position information according to the position information and the information configuration authority of the user corresponding to each first user terminal;
and determining the target push information from the push information matched with the position information from the information push place configured by the target user according to the vehicle information.
15. The apparatus of claim 14, the vehicle information acquisition module further configured to acquire information reception rights of the vehicle when acquiring the vehicle information of the vehicle, the information reception rights including: at least one of an information category of the received push information, a time of receiving the push information, and a location category of receiving the push information;
the push information determining module is specifically configured to screen, according to the vehicle information, the location information, and the current time, push information that meets the information receiving authority and meets corresponding information push conditions from push information that matches the location information in an information push place configured by the target user, as the target push information.
16. The apparatus of claim 10, wherein the onboard device is a factory onboard device or a aftermarket onboard device.
17. An in-vehicle information pushing apparatus comprising:
the vehicle identification unit is used for receiving vehicle entering information which is sent after the vehicle identification device identifies that a vehicle enters a specified area, and the vehicle entering information comprises a vehicle identifier;
a vehicle information obtaining unit, configured to obtain vehicle information of the vehicle according to the vehicle identifier and a pre-stored association relationship between vehicle devices, where the vehicle information includes: the user information bound by the vehicle and the vehicle-mounted equipment identification of the vehicle-mounted equipment installed in the vehicle; the vehicle equipment association relationship comprises an association relationship among a vehicle identifier, a vehicle-mounted equipment identifier and user information;
the vehicle arrival notification unit is used for sending the vehicle information and the position information of the designated area to a first user terminal so that the first user terminal determines target push information to be pushed to the vehicle according to the vehicle information and the position information;
the information pushing unit is used for receiving target pushing information sent by the first user terminal and pushing the target pushing information to the vehicle through vehicle-mounted equipment of the vehicle, wherein the vehicle-mounted equipment has the function of displaying and/or voice broadcasting the pushing information;
the vehicle-mounted equipment is provided with a development kit of a specified application program, the vehicle-mounted equipment displays the identification code by using the development kit, and before receiving vehicle entering information sent by the vehicle identification equipment after identifying that the vehicle enters a specified area, the device is further used for:
and receiving a vehicle equipment binding request sent by a second user terminal by scanning the identification code in the vehicle-mounted equipment by using the specified application program so as to bind the vehicle-mounted equipment, the vehicle and the user.
18. An in-vehicle information pushing apparatus comprising: at least one processor and a memory for storing processor-executable instructions, the processor implementing the method of any one of claims 1-9 when executing the instructions.
19. An in-vehicle information push system, comprising: the system comprises a vehicle information pushing management platform, vehicle-mounted equipment and vehicle identification equipment; the vehicle-mounted equipment is installed in a vehicle, a development kit of a specified application program is installed in the vehicle-mounted equipment, the vehicle-mounted equipment displays an identification code by using the development kit, and a second user terminal scans the identification code in the vehicle-mounted equipment by using the specified application program and sends a vehicle equipment binding request so as to bind the vehicle-mounted equipment, the vehicle and a user; the vehicle-mounted equipment identifier, the user information and the incidence relation among the vehicle identifiers of the vehicle-mounted equipment are stored in the vehicle information pushing management platform, and the vehicle-mounted equipment displays and/or broadcasts the pushing information sent by the vehicle information pushing management platform to a user in a voice mode;
the vehicle identification device is arranged in a designated area and used for identifying a vehicle entering the designated area and sending vehicle entering information to the vehicle information pushing management platform after the vehicle entering the designated area is identified, wherein the vehicle entering information comprises a vehicle identifier;
the vehicle information pushing management platform is used for storing and managing pushing information configured by a first user terminal, determining target pushing information in the pushing information configured by the first user terminal according to the vehicle information and the position information of the designated area after receiving vehicle entering information, and pushing the target pushing information to the vehicle through the vehicle-mounted equipment; the vehicle information includes: the user information bound by the vehicle and the vehicle-mounted equipment identification installed in the vehicle.
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