CN111882354A - Information pushing method and device, storage medium and intelligent terminal - Google Patents
Information pushing method and device, storage medium and intelligent terminal Download PDFInfo
- Publication number
- CN111882354A CN111882354A CN202010732370.XA CN202010732370A CN111882354A CN 111882354 A CN111882354 A CN 111882354A CN 202010732370 A CN202010732370 A CN 202010732370A CN 111882354 A CN111882354 A CN 111882354A
- Authority
- CN
- China
- Prior art keywords
- information
- client
- data
- business
- face
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
- 238000000034 method Methods 0.000 title claims abstract description 47
- 238000013459 approach Methods 0.000 claims description 7
- 230000008859 change Effects 0.000 claims description 7
- 230000006698 induction Effects 0.000 claims description 6
- 238000004590 computer program Methods 0.000 claims description 4
- 239000002609 medium Substances 0.000 description 13
- 230000008569 process Effects 0.000 description 7
- 238000010586 diagram Methods 0.000 description 6
- 238000001514 detection method Methods 0.000 description 4
- 230000004044 response Effects 0.000 description 3
- 230000005540 biological transmission Effects 0.000 description 2
- 241001465754 Metazoa Species 0.000 description 1
- 238000009825 accumulation Methods 0.000 description 1
- 230000009286 beneficial effect Effects 0.000 description 1
- 230000008901 benefit Effects 0.000 description 1
- 230000015572 biosynthetic process Effects 0.000 description 1
- 230000005674 electromagnetic induction Effects 0.000 description 1
- 238000005516 engineering process Methods 0.000 description 1
- 210000004709 eyebrow Anatomy 0.000 description 1
- 230000006870 function Effects 0.000 description 1
- 238000003384 imaging method Methods 0.000 description 1
- 239000002184 metal Substances 0.000 description 1
- 239000012120 mounting media Substances 0.000 description 1
- 230000006855 networking Effects 0.000 description 1
- 230000003287 optical effect Effects 0.000 description 1
- 238000005457 optimization Methods 0.000 description 1
- 230000008707 rearrangement Effects 0.000 description 1
- 230000035945 sensitivity Effects 0.000 description 1
- 239000004575 stone Substances 0.000 description 1
- 238000006467 substitution reaction Methods 0.000 description 1
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
Landscapes
- Business, Economics & Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Strategic Management (AREA)
- Finance (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The embodiment of the application discloses an information pushing method and device, a storage medium and an intelligent terminal. The method comprises the following steps: acquiring face data; sending the face data to a face recognition server to be compared with a face recognition database; receiving client data returned by the face recognition server; sending the client data to a business machine server to receive client business machine information returned by the business machine server; and determining target advertisement information according to the inquired client business information for displaying. By executing the technical scheme, the advertisement which is interested by the client can be pushed according to the identity of the client, the pushing of invalid information is avoided, and the marketing efficiency of the advertisement is improved.
Description
Technical Field
The embodiment of the application relates to the technical field of information pushing, in particular to an information pushing method, an information pushing device, a storage medium and an intelligent terminal.
Background
In recent years, with the rapid development of broadband internet and the increasing number of netizens, information push services on the internet have come to meet new business opportunities, and have received attention from a large number of portal sites, shopping sites, social networking sites, and the like.
The advertisement screen is the main medium for advertisement promotion at present, and the bank outlets widely adopt the advertisement screen to play advertisements of various financial products, so that the aim of attracting customers to purchase the products is achieved, and meanwhile, the advertisement screen is also a good medium for the bank to propagate the self image.
However, the current advertisement screen equipment can only output in one direction, and when the advertisement is played, the advertisement which is interested by the client can not be played according to the identity and the preference of the client, so that the utilization rate of the advertisement is not high all the time.
Disclosure of Invention
The embodiment of the application provides an information pushing method and device, a storage medium and an intelligent terminal, which can push advertisements in which customers are interested according to the identities of the customers, avoid invalid information pushing and improve advertisement marketing efficiency.
In a first aspect, an embodiment of the present application provides an information pushing method, where the method includes:
acquiring face data;
sending the face data to a face recognition server to be compared with a face recognition database;
receiving client data returned by the face recognition server;
sending the client data to a business machine server to receive client business machine information returned by the business machine server;
and determining target advertisement information according to the inquired client business information for displaying.
The method further comprises the following steps:
and if a face recognition server returns a result that the face data is not in the face recognition database, obtaining basic information of the client, and randomly displaying advertisement information according to the basic information of the client.
The customer basic information includes the sex and age of the customer.
Before acquiring the face data, the method further comprises:
and acquiring induction data sent by the proximity sensor, and if the induction data meet the preset conditions, starting the binocular camera.
After determining the target advertisement information to display according to the inquired client business information, the method further comprises the following steps:
and if a client business information change triggering event is identified, sending a business database updating instruction to a business server according to the triggering event so as to update the business database.
In a second aspect, an embodiment of the present application provides an information pushing apparatus, where the apparatus includes:
the face data acquisition module is used for acquiring face data;
the face data comparison module is used for sending the face data to a face recognition server so as to compare the face data with a face recognition database;
the client data returning module is used for receiving the client data returned by the face recognition server;
the client business information returning module is used for sending the client data to a business server so as to receive the client business information returned by the business server;
and the target advertisement information display module is used for determining the target advertisement information to display according to the inquired client business opportunity information.
The device further comprises:
and the random advertisement information display module is used for obtaining the basic information of the client if the face data is not in the face recognition database after receiving the result returned by the face recognition server, and randomly displaying the advertisement information according to the basic information of the client.
The customer basic information includes the sex and age of the customer.
The device further comprises:
and the binocular camera control module is used for obtaining the sensing data sent by the proximity sensor, and if the sensing data accords with the preset conditions, the binocular camera is started.
The device further comprises:
and the business database updating module is used for sending a business database updating instruction to the business server according to the triggering event so as to update the business database if the client business information change triggering event is identified.
In a third aspect, the present application provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements an information pushing method according to the present application.
In a fourth aspect, an embodiment of the present application provides an intelligent terminal, where the intelligent terminal includes:
the system comprises a proximity sensor, a binocular camera, an advertisement screen and a host; wherein:
the proximity sensor is connected with the host and used for detecting whether a living body approaches and generating sensing data;
the binocular camera is connected with the host and used for detecting the human face of the living body and snapshotting human face data;
the advertisement screen is connected with the host and is used for playing advertisement information;
the host is connected with the proximity sensor, the binocular camera and the advertisement screen and used for sending the face data to the face recognition server, if the client data are obtained, the client data are sent to the business machine server to obtain client business machine information, and target advertisement information is determined according to the business machine information and sent to the advertisement screen for displaying.
The host is further configured to:
and if the basic information of the client is obtained, determining random advertisement information according to the client information, and sending the random advertisement information to the advertisement screen for displaying.
According to the technical scheme provided by the embodiment of the application, firstly, the face data is obtained and sent to the face recognition server, the face data is compared with the face recognition database, the client data returned by the face recognition server is received, the client data is sent to the business server, the client business information returned by the business server is received, and the target advertisement information is determined to be displayed according to the inquired client business information. By executing the technical scheme, the advertisement which is interested by the client can be pushed according to the identity of the client, the pushing of invalid information is avoided, and the marketing efficiency of the advertisement is improved.
Drawings
Fig. 1 is a flowchart of an information pushing method according to an embodiment of the present application;
fig. 2 is a schematic diagram of an information pushing process provided in the second embodiment of the present application;
fig. 3 is a schematic structural diagram of an information pushing apparatus according to a third embodiment of the present application;
fig. 4 is a schematic structural diagram of an intelligent terminal provided in the fifth embodiment of the present application.
Detailed Description
The present application will be described in further detail with reference to the following drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the application and are not limiting of the application. It should be further noted that, for the convenience of description, only some of the structures related to the present application are shown in the drawings, not all of the structures.
Before discussing exemplary embodiments in more detail, it should be noted that some exemplary embodiments are described as processes or methods depicted as flowcharts. Although a flowchart may describe the steps as a sequential process, many of the steps can be performed in parallel, concurrently or simultaneously. In addition, the order of the steps may be rearranged. The process may be terminated when its operations are completed, but may have additional steps not included in the figure. The processes may correspond to methods, functions, procedures, subroutines, and the like.
Example one
Fig. 1 is a flowchart of an information pushing method provided in an embodiment of the present application, where the present embodiment is applicable to an information pushing situation, and the method may be executed by an information pushing apparatus provided in an embodiment of the present application, where the apparatus may be implemented by software and/or hardware, and may be integrated in a device such as an intelligent terminal for pushing information.
As shown in fig. 1, the information push method includes:
and S110, acquiring face data.
The face data may be overall contour information of the face. For example, the face data may be determined by locating the eyebrows, eyes, nose, mouth, and face contours of the face. The face data may be data in the form of an image.
In this embodiment, the face data may be obtained by taking a picture with a camera or other methods.
In this technical solution, optionally, before obtaining the face data, the method further includes:
and acquiring induction data sent by the proximity sensor, and if the induction data meet the preset conditions, starting the binocular camera.
Among them, the proximity sensor is a generic term for a sensor that is intended to detect without touching a detection object, instead of a contact detection method such as a limit switch, and can convert movement information and presence information of the detection object into an electrical signal. The detection method for converting the electric signal to the electric signal includes a method of using an eddy current generated in a metal object to be detected by electromagnetic induction, a method of changing the capacity of the electric signal by the approach of a target object, and a method of using a sharp stone or a guide switch. In this embodiment, the proximity sensor may detect the approach of a living animal using infrared technology and generate corresponding sensing data. The sensing data may be a symbol, a piece of text, a piece of code, or the like, and is used to describe that a living body approaches the proximity sensor.
Wherein, binocular camera can utilize two camera formation of image of colour and infrared to can realize live body identification's professional camera. The binocular camera can clearly snapshot living human face data, and the quality of the obtained human face data is high.
In this embodiment, the preset condition may be a condition in which the binocular camera is set to be turned on in advance. For example, the condition for turning on the binocular camera may be that a character instruction, a text instruction, or other code instruction is received.
In this embodiment, when a living body approaches to the proximity sensor, the proximity sensor generates sensing data and sends the sensing data to the host, and determines whether the sensing data is consistent with a preset condition in the host, and if so, the binocular camera is started to take a picture to obtain face data.
The proximity sensor is adopted to obtain the sensing data, the sensitivity of the proximity sensor is high, the sensing data can be obtained timely, when the sensing data is consistent with preset conditions, the binocular camera is started to shoot the face data, the binocular camera utilizes the color and infrared double-camera imaging, the obtained face data are more accurate, and the accuracy of face recognition is improved.
And S120, sending the face data to a face recognition server to be compared with a face recognition database.
The face recognition server may be a terminal for recognizing face data. The server is a high-performance computer, which serves as a node of the network and stores and processes data or information on the network. The obtained face data can be processed by the face server.
The face recognition database comprises face data of a plurality of clients, client data, client information and the like. Wherein the customer data may be a number of the customer. For example, the client data of the a client may be 01, the client data of the B client may be 02, and the client data of different clients are different. The customer information may be the sex, age, etc. of the customer.
In this embodiment, the face data is sent to the face recognition server, the face data may be compared with the face data in the face recognition database, whether the face data is in the face recognition data is determined, and corresponding information is returned.
And S130, receiving the client data returned by the face recognition server.
In this embodiment, if the face data is in the face recognition database, the client data corresponding to the face data may be determined, and the client data is sent to the host.
S140, sending the client data to a business server to receive the client business information returned by the business server.
The business information may be, among other things, the customer's preferences for various banking products. For example, some customers prefer financial products and some customers prefer fund products. Specifically, what type of goods are biased may be determined based on the user's historical purchase history. The financial products are products which are designed and issued by commercial banks and formal financial institutions, collected funds are invested into related financial markets and purchased related financial products according to product contract agreement, and after investment income is obtained, the collected funds are distributed to investors according to the contract agreement; a fund product refers to a fund set up for some purpose with a certain amount of funds. Mainly including trust investment funds, accumulation funds, insurance funds, retirement funds and funds of various fund meetings.
The business server may be a terminal containing various business information.
In this embodiment, the customer data is sent to the business server, and the customer's preference for various products of the bank, that is, the customer's business information, may be queried from the business server according to the customer data, and the customer's business information is sent to the host.
And S150, determining target advertisement information according to the inquired client business information and displaying the target advertisement information.
The advertisement information can be various financial products of the bank. The bank financing product is a capital investment and management plan developed and designed and sold by a commercial bank aiming at a specific target customer group on the basis of analyzing and researching the potential target customer group. For example, the bank financing product may be a RMB financing product, a guaranteed income financing product, a trusted financing product, and the like. The RMB financing product is a low-risk financing product which is issued by a bank facing individual customers and pays principal money and income to the customers when the bank pays the principal money and the income by taking the investment income of the RMB bond with high credit level as a guarantee; the guarantee income and financing product refers to a financing product that a commercial bank promises to pay fixed income to a client according to a promissory condition, the bank bears the investment risk generated thereby or the bank promises to pay the lowest income to the client according to the promissory condition and bears related risks, and other investment income is distributed by the bank and the client according to contract promissory and commonly bears the related investment risks; the trust type financing product is a trust company which issues RMB financing product through the cooperation with the bank, and the trust company is responsible for investment after collecting capital, mainly the trust product which is guaranteed or purchased by a commercial bank or other financial institutions with higher credit level, and also the trust product which is invested in good credit asset benefit right trust of the commercial bank.
In this embodiment, the client's preference for various financial products can be determined according to the client's business information, and the corresponding target advertisement information can be determined according to the product interested by the client, and will be displayed on the target advertisement information advertisement screen. The advertisement of the financial product which is interested by different customers can be conveniently watched by the different customers, and the utilization rate of the advertisement is improved.
In this technical solution, optionally, after determining the target advertisement information to be displayed according to the queried client business information, the method further includes:
and if a client business information change triggering event is identified, sending a business database updating instruction to a business server according to the triggering event so as to update the business database.
Wherein the triggering event can be various bank financing products purchased by the customer. For example, it may be a RMB financial product purchased by the customer, it may be a guaranteed profit financial product purchased by the customer, and it may also be a trusted financial product purchased by the customer, etc.
In the embodiment, the preferences of the customers on the bank financial products in different time periods may be different, and the preferences of the customers in different time periods can be known in real time by updating the business database according to the change of the business information of the customers, so that advertisements which may be interested in are pushed according to the preferences of the customers.
By updating the client business database, the latest bank financing product preference of the client can be known, and the interested advertisement of the client is pushed according to the identity of the client, so that invalid information pushing is avoided, and the advertisement marketing efficiency is improved.
According to the technical scheme provided by the embodiment of the application, firstly, the face data is obtained and sent to the face recognition server, the face data is compared with the face recognition database, the client data returned by the face recognition server is received, the client data is sent to the business server, the client business information returned by the business server is received, the target advertisement information is determined according to the inquired client business information to be displayed, and the business database is updated in time according to the client business information. And if the face data is not in the face recognition database, obtaining the basic information of the client and randomly displaying the advertisement information. By executing the technical scheme, the advertisement which is interested by the client can be pushed according to the identity of the client, the pushing of invalid information is avoided, and the marketing efficiency of the advertisement is improved.
Example two
Fig. 2 is a schematic diagram of an information pushing process in the second embodiment of the present invention, and the second embodiment is further optimized based on the first embodiment. The concrete optimization is as follows: the method further comprises the following steps: and if a face recognition server returns a result that the face data is not in the face recognition database, obtaining basic information of the client, and randomly displaying advertisement information according to the basic information of the client. As shown in fig. 2, the method includes:
and S210, acquiring face data.
S220, sending the face data to a face recognition server to be compared with a face recognition database; if the face data is in the face recognition database, executing S230, S240 and S250; if the face data is not in the face recognition database, S260 is performed.
And S230, receiving the client data returned by the face recognition server.
S240, sending the client data to a business machine server to receive client business machine information returned by the business machine server.
And S250, determining target advertisement information according to the inquired client business information to display.
And S260, obtaining the basic information of the client, and randomly displaying the advertisement information according to the basic information of the client.
In this embodiment, when the face data is not in the face recognition database, the face recognition database does not have the client data of the client, and the preference information of the client for various financial products in the bank is not clear, the advertisement information may be randomly determined according to the basic information of the client, and displayed on the advertisement screen.
In this technical solution, optionally, the customer basic information includes a customer gender and an age.
The bank financing products concerned by different sexes and ages are possibly different, the advertising information which is consistent with the sexes and the ages can be randomly played according to the sexes and the ages of the customers, the pushing of invalid information can be avoided, and the advertising marketing efficiency is improved.
According to the technical scheme provided by the embodiment of the application, firstly, the face data are obtained through the binocular camera, the face data are sent to the face recognition server and are compared with the face recognition database, the client data returned by the face recognition server are received, the client data are sent to the business machine server, the client business machine information returned by the business machine server is received, the target advertisement information is determined according to the inquired client business machine information to be displayed, and the business machine database is updated in time according to the client business machine information. And if the face data is not in the face recognition database, obtaining the basic information of the client and randomly displaying the advertisement information. By executing the technical scheme, the advertisement which is interested by the client can be pushed according to the identity of the client, the pushing of invalid information is avoided, and the marketing efficiency of the advertisement is improved.
EXAMPLE III
Fig. 3 is a schematic structural diagram of an information pushing apparatus provided in the third embodiment of the present application, and as shown in fig. 3, the apparatus includes:
a face data obtaining module 310, configured to obtain face data;
a face data comparison module 320, configured to send the face data to a face recognition server for comparison with a face recognition database;
a client data returning module 330, configured to receive client data returned by the face recognition server;
the client business information returning module 340 is configured to send the client data to a business server to receive the client business information returned by the business server;
and a target advertisement information display module 350, configured to determine the target advertisement information to display according to the queried client business opportunity information.
In this technical solution, optionally, the apparatus further includes:
and the random advertisement information display module is used for obtaining the basic information of the client if the face data is not in the face recognition database after receiving the result returned by the face recognition server, and randomly displaying the advertisement information according to the basic information of the client.
In this technical solution, optionally, the customer basic information includes a customer gender and an age.
In this technical solution, optionally, the apparatus further includes:
and the binocular camera control module is used for obtaining the sensing data sent by the proximity sensor, and if the sensing data accords with the preset conditions, the binocular camera is started.
In this technical solution, optionally, the apparatus further includes:
and the business database updating module is used for sending a business database updating instruction to the business server according to the triggering event so as to update the business database if the client business information change triggering event is identified.
The product can execute the method provided by the embodiment of the application, and has the corresponding functional modules and beneficial effects of the execution method.
Example four
Embodiments of the present application also provide a storage medium containing computer-executable instructions, which when executed by a computer processor, are configured to perform an information pushing method, the method including:
acquiring face data;
sending the face data to a face recognition server to be compared with a face recognition database;
receiving client data returned by the face recognition server;
sending the client data to a business machine server to receive client business machine information returned by the business machine server;
and determining target advertisement information according to the inquired client business information for displaying.
Storage medium-any of various types of memory devices or storage devices. The term "storage medium" is intended to include: mounting media such as CD-ROM, floppy disk, or tape devices; computer system memory or random access memory such as DRAM, DDR RAM, SRAM, EDO RAM, Lanbas (Rambus) RAM, etc.; non-volatile memory such as flash memory, magnetic media (e.g., hard disk or optical storage); registers or other similar types of memory elements, etc. The storage medium may also include other types of memory or combinations thereof. In addition, the storage medium may be located in the computer system in which the program is executed, or may be located in a different second computer system connected to the computer system through a network (such as the internet). The second computer system may provide the program instructions to the computer for execution. The term "storage medium" may include two or more storage media that may reside in different locations, such as in different computer systems that are connected by a network. The storage medium may store program instructions (e.g., embodied as a computer program) that are executable by one or more processors.
Of course, the storage medium provided in the embodiments of the present application includes computer-executable instructions, where the computer-executable instructions are not limited to the information pushing operation described above, and may also perform related operations in the information pushing method provided in any embodiment of the present application.
EXAMPLE five
Fig. 4 is a schematic structural diagram of an intelligent terminal provided in the fifth embodiment of the present application, and as shown in fig. 4, the intelligent terminal includes:
a proximity sensor 410, a binocular camera 420, an advertisement screen 430, and a host 440; wherein:
the proximity sensor 410 is connected 440 with the host computer and is used for detecting whether a living body approaches and generating sensing data;
the binocular camera 420 is connected 440 with the host computer and is used for detecting a living human face and snapshotting human face data;
the advertisement screen 430 is connected 440 with the host computer and is used for playing advertisement information;
the host 440 is connected to the proximity sensor 410, the binocular camera 420 and the advertisement screen 430, and is configured to send the face data to the face recognition server, and if the client data is obtained, send the client data to the business opportunity server to obtain client business opportunity information, and determine target advertisement information according to the business opportunity information and send the target advertisement information to the advertisement screen 430 for display.
In this technical solution, optionally, the host 440 is further configured to:
if the basic information of the client is obtained, the random advertisement information is determined according to the client information and is sent to the advertisement screen 430 for display.
The intelligent terminal who provides of this application embodiment five, obtain the response data through the proximity sensor module, and with response data transmission to host computer module, host computer module compares response data and preset condition, and open binocular camera module, binocular camera module obtains face data, and with face data transmission to host computer module, host computer module sends face data to face identification server, if obtain customer data, obtain corresponding customer business opportunity information in the business opportunity server, and show corresponding target advertisement information in advertisement screen module. If the basic information of the client is obtained, random advertisement information is displayed in the advertisement screen module. By executing the technical scheme, the advertisement which is interested by the client can be pushed according to the identity of the client, the pushing of invalid information is avoided, and the marketing efficiency of the advertisement is improved.
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present application and the technical principles employed. It will be understood by those skilled in the art that the present application is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the application. Therefore, although the present application has been described in more detail with reference to the above embodiments, the present application is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present application, and the scope of the present application is determined by the scope of the appended claims.
Claims (13)
1. An information pushing method, comprising:
acquiring face data;
sending the face data to a face recognition server to be compared with a face recognition database;
receiving client data returned by the face recognition server;
sending the client data to a business machine server to receive client business machine information returned by the business machine server;
and determining target advertisement information according to the inquired client business information for displaying.
2. The method of claim 1, further comprising:
and if a face recognition server returns a result that the face data is not in the face recognition database, obtaining basic information of the client, and randomly displaying advertisement information according to the basic information of the client.
3. The method of claim 2, wherein the customer basic information comprises customer gender and age.
4. The method of claim 1, wherein prior to acquiring the face data, the method further comprises:
and acquiring induction data sent by the proximity sensor, and if the induction data meet the preset conditions, starting the binocular camera.
5. The method of claim 1, wherein after determining targeted advertising information for presentation based on the queried client merchant information, the method further comprises:
and if a client business information change triggering event is identified, sending a business database updating instruction to a business server according to the triggering event so as to update the business database.
6. An information pushing apparatus, comprising:
the face data acquisition module is used for acquiring face data;
the face data comparison module is used for sending the face data to a face recognition server so as to compare the face data with a face recognition database;
the client data returning module is used for receiving the client data returned by the face recognition server;
the client business information returning module is used for sending the client data to a business server so as to receive the client business information returned by the business server;
and the target advertisement information display module is used for determining the target advertisement information to display according to the inquired client business opportunity information.
7. The apparatus of claim 1, further comprising:
and the random advertisement information display module is used for obtaining the basic information of the client if the face data is not in the face recognition database after receiving the result returned by the face recognition server, and randomly displaying the advertisement information according to the basic information of the client.
8. The apparatus of claim 7, wherein the customer basic information comprises customer gender and age.
9. The apparatus of claim 6, further comprising:
and the binocular camera control module is used for obtaining the sensing data sent by the proximity sensor, and if the sensing data accords with the preset conditions, the binocular camera is started.
10. The apparatus of claim 6, further comprising:
and the business database updating module is used for sending a business database updating instruction to the business server according to the triggering event so as to update the business database if the client business information change triggering event is identified.
11. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the information push method according to any one of claims 1 to 5.
12. An intelligent terminal, comprising: the system comprises a proximity sensor, a binocular camera, an advertisement screen module and a host; wherein:
the proximity sensor is connected with the host and used for detecting whether a living body approaches and generating sensing data;
the binocular camera is connected with the host and used for detecting the human face of the living body and snapshotting human face data;
the advertisement screen is connected with the host and is used for playing advertisement information;
the host is connected with the proximity sensor, the binocular camera and the advertisement screen and used for sending the face data to the face recognition server, if the client data are obtained, the client data are sent to the business machine server to obtain client business machine information, and target advertisement information is determined according to the business machine information and sent to the advertisement screen for displaying.
13. The intelligent terminal of claim 12, wherein the host is further configured to:
and if the basic information of the client is obtained, determining random advertisement information according to the client information, and sending the random advertisement information to the advertisement screen for displaying.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202010732370.XA CN111882354A (en) | 2020-07-27 | 2020-07-27 | Information pushing method and device, storage medium and intelligent terminal |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202010732370.XA CN111882354A (en) | 2020-07-27 | 2020-07-27 | Information pushing method and device, storage medium and intelligent terminal |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN111882354A true CN111882354A (en) | 2020-11-03 |
Family
ID=73201716
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN202010732370.XA Pending CN111882354A (en) | 2020-07-27 | 2020-07-27 | Information pushing method and device, storage medium and intelligent terminal |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN111882354A (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112365343A (en) * | 2020-11-30 | 2021-02-12 | 中国银行股份有限公司 | Banking service system and method based on mobile robot |
| CN112613914A (en) * | 2020-12-28 | 2021-04-06 | 广州绿怡信息科技有限公司 | Method for releasing advertisement based on mobile phone recovery machine terminal identification type |
| CN112950841A (en) * | 2021-02-02 | 2021-06-11 | 上海蚁聚智能系统有限公司 | Method for pushing information by combining 5G micro base station and intelligent retail terminal based on same |
| CN113259872A (en) * | 2021-05-19 | 2021-08-13 | 中国银行股份有限公司 | Product processing method and system for unmanned network |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107463608A (en) * | 2017-06-20 | 2017-12-12 | 上海汇尔通信息技术有限公司 | A kind of information-pushing method and system based on recognition of face |
| CN108197995A (en) * | 2018-01-10 | 2018-06-22 | 北京掌阔移动传媒科技有限公司 | A kind of accurate advertisement put-on method based on recognition of face |
| CN109299973A (en) * | 2018-08-29 | 2019-02-01 | 中国建设银行股份有限公司 | A kind of advertisement sending method and relevant device based on recognition of face |
| CN109523325A (en) * | 2018-11-29 | 2019-03-26 | 成都睿码科技有限责任公司 | A kind of targetedly self-regulation advertisement delivery system based on recognition of face |
-
2020
- 2020-07-27 CN CN202010732370.XA patent/CN111882354A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107463608A (en) * | 2017-06-20 | 2017-12-12 | 上海汇尔通信息技术有限公司 | A kind of information-pushing method and system based on recognition of face |
| CN108197995A (en) * | 2018-01-10 | 2018-06-22 | 北京掌阔移动传媒科技有限公司 | A kind of accurate advertisement put-on method based on recognition of face |
| CN109299973A (en) * | 2018-08-29 | 2019-02-01 | 中国建设银行股份有限公司 | A kind of advertisement sending method and relevant device based on recognition of face |
| CN109523325A (en) * | 2018-11-29 | 2019-03-26 | 成都睿码科技有限责任公司 | A kind of targetedly self-regulation advertisement delivery system based on recognition of face |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112365343A (en) * | 2020-11-30 | 2021-02-12 | 中国银行股份有限公司 | Banking service system and method based on mobile robot |
| CN112613914A (en) * | 2020-12-28 | 2021-04-06 | 广州绿怡信息科技有限公司 | Method for releasing advertisement based on mobile phone recovery machine terminal identification type |
| CN112950841A (en) * | 2021-02-02 | 2021-06-11 | 上海蚁聚智能系统有限公司 | Method for pushing information by combining 5G micro base station and intelligent retail terminal based on same |
| CN113259872A (en) * | 2021-05-19 | 2021-08-13 | 中国银行股份有限公司 | Product processing method and system for unmanned network |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN111882354A (en) | Information pushing method and device, storage medium and intelligent terminal | |
| EP3407285A1 (en) | Target user orientation method and device, and computer storage medium | |
| CN107967618B (en) | Online fraud detection system in electronic content exchange | |
| CN102542486A (en) | Prioritizing advertisements based on user engagement | |
| JP5820504B1 (en) | Analysis apparatus and analysis method | |
| WO2022228075A1 (en) | Method, apparatus, and device for determining promoter, storage medium, and program product | |
| US11120480B2 (en) | Systems and methods for real-time online traveler segmentation using machine learning | |
| CN114004655A (en) | System and method for measuring effectiveness of marketing and advertising campaigns | |
| CN111095330A (en) | Machine learning method and system for predicting online user interactions | |
| US11625754B2 (en) | Method for providing text-reading based reward-type advertisement service and user terminal for executing same | |
| CN113516496B (en) | Advertisement conversion rate estimation model construction method, device, equipment and medium thereof | |
| JP2023546849A (en) | Machine learning to predict, recommend, and buy and sell securities in currency markets | |
| JP2019159468A (en) | Advertisement display system, display device, advertisement output device, program and advertisement display method | |
| WO2023183063A1 (en) | Predictive analytics using first-party data of conversion entities | |
| US8719100B1 (en) | Interactive delivery of information through images | |
| CN110796379A (en) | Risk assessment method, device and equipment of business channel and storage medium | |
| CN112200215B (en) | Label feature extraction method and device, storage medium and electronic equipment | |
| US20190012704A1 (en) | System and method for facilitating dynamic brand promotion using autonomous vehicles | |
| US20220172271A1 (en) | Method, device and system for recommending information, and storage medium | |
| US20190122262A1 (en) | Product presentation | |
| US11157946B2 (en) | Cognitive analysis of user engagement with visual displays | |
| CN116097321A (en) | Method and system for facial feature information generation | |
| CN111095331B (en) | Method and system for real-time online traveler subdivision using machine learning | |
| CN112330373A (en) | User behavior analysis method and device and computer readable storage medium | |
| CN111523929A (en) | Merchant information management method and system |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| TA01 | Transfer of patent application right | ||
| TA01 | Transfer of patent application right |
Effective date of registration: 20220909 Address after: 12 / F, 15 / F, 99 Yincheng Road, China (Shanghai) pilot Free Trade Zone, Pudong New Area, Shanghai, 200120 Applicant after: Jianxin Financial Science and Technology Co.,Ltd. Address before: 25 Financial Street, Xicheng District, Beijing 100033 Applicant before: CHINA CONSTRUCTION BANK Corp. Applicant before: Jianxin Financial Science and Technology Co.,Ltd. |