CN111783008B - Information display method, device, equipment and medium - Google Patents
Information display method, device, equipment and medium Download PDFInfo
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- CN111783008B CN111783008B CN201910271729.5A CN201910271729A CN111783008B CN 111783008 B CN111783008 B CN 111783008B CN 201910271729 A CN201910271729 A CN 201910271729A CN 111783008 B CN111783008 B CN 111783008B
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
- Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
- Y02D10/00—Energy efficient computing, e.g. low power processors, power management or thermal management
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Abstract
The embodiment of the invention discloses an information display method, an information display device, information display equipment and an information display medium, wherein the method comprises the following steps: after detecting a triggering event of a front chain advertisement area in a current page, jumping to a landing page corresponding to the front chain advertisement for displaying; and if the floor page comprises a form component and the form component is not displayed currently, adjusting the display content of the floor page so that the form component is displayed on a screen, wherein the form component is used for information filling by a user. According to the method provided by the embodiment of the invention, the form components in the landing page are directly displayed when the landing page corresponding to the front chain advertisement is displayed, so that the conversion path of the advertisement is shortened and the conversion rate of the advertisement is improved on the premise that the limitation of an application program version is avoided and the readability, the robustness and the expandability of the project are not influenced.
Description
Technical Field
The embodiment of the invention relates to the technical field of Internet, in particular to an information display method, an information display device, information display equipment and an information display medium.
Background
With the development of the internet industry, internet advertising has become an important way for advertisers to increase popularity and expand sales of products. With the maturation of front-end technology and the development of mobile phone hardware, a light browser engine is implanted into an APPlication, and the development of a fifth version (HTML 5) of hypertext markup language (Hyper Text Markup Language, HTML) has the advantages of cross-platform, short development period, strong compatibility and the like, so that the development is adopted by more and more applications (apps).
At present, after a user opens an information recommendation list page of an APP, one or more front-chain advertisements can be seen on the page, when the user clicks a conversion component of a certain front-chain advertisement, the user jumps to a landing page corresponding to the advertisement, detailed information of the advertisement is displayed on the page, if the advertisement is a form advertisement needing to collect user information, a form component is also displayed on the page, and the user can fill relevant information in the form component.
The form component is generally positioned at the tail of the page, so that a user is required to find the position of the form component by himself and fill out relevant information, and the conversion path of the advertisement is longer, and the conversion rate of the advertisement is influenced. There are two schemes for shortening the ad conversion path: firstly, developing a popup frame component by using a native frame such as an iOS and Android User Interface (UI), animation and the like, and popping up an input frame on a screen when a User clicks a conversion component of an advertisement so as to input related information by the User; second, an input box is added directly below the front-chain advertisement displayed on the information recommendation list page, so that the user can perform relevant information filling operation.
The two schemes for shortening the advertisement conversion path have the following defects: the first approach to developing a bullet box assembly and animation effects using the framework of the operating system may result in: the terminal capability can only be used along with the APP edition, and interaction is single; the second way is to directly place the form filling component on the information recommendation list page, so that the code quantity of the information recommendation list page is greatly increased, the realization logic is more complex, the coupling of the items is greatly increased, and the readability, the robustness and the expandability of the items are seriously affected.
Disclosure of Invention
The embodiment of the invention provides an information display method, device, equipment and medium, which are used for shortening the conversion path of advertisements and improving the conversion rate of the advertisements on the premise of not being limited by an APP version and not affecting the readability, robustness and expandability of projects.
In a first aspect, an embodiment of the present invention provides an information display method, including:
after detecting a triggering event of a front chain advertisement area in a current page, jumping to a landing page corresponding to the front chain advertisement for displaying;
and if the floor page comprises a form component and the form component is not displayed currently, adjusting the display content of the floor page so that the form component is displayed on a screen, wherein the form component is used for information filling by a user.
In a second aspect, an embodiment of the present invention further provides an information display apparatus, including:
the landing page display module is used for jumping to a landing page corresponding to the front chain advertisement for displaying after detecting a triggering event of the front chain advertisement area in the current page;
and the form component display module is used for adjusting the display content of the landing page if the landing page contains a form component and the form component is not currently displayed, so that the form component is displayed on a screen, and the form component is used for information filling by a user.
In a third aspect, an embodiment of the present invention further provides a computer apparatus, the apparatus including:
one or more processors;
a storage means for storing one or more programs;
the one or more programs, when executed by the one or more processors, cause the one or more processors to implement the information display method as provided by any embodiment of the present invention.
In a fourth aspect, embodiments of the present invention also provide a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements an information display method as provided by any of the embodiments of the present invention.
According to the embodiment of the invention, after the triggering event of the front chain advertisement area in the current page is detected, the display is carried out by jumping to the landing page corresponding to the front chain advertisement; if the landing page comprises a form component and the form component is not currently displayed, the display content of the landing page is adjusted so that the form component is displayed on a screen, the form component is used for information filling by a user, and the form component in the landing page is directly displayed when the landing page corresponding to a front chain advertisement is displayed, so that the conversion path of the advertisement is shortened and the conversion rate of the advertisement is improved on the premise that the APP version is not limited and the readability, the robustness and the expandability of the project are not affected.
Drawings
FIG. 1 is a flowchart of an information display method according to an embodiment of the present invention;
FIG. 2 is a flowchart of a method for displaying information according to a second embodiment of the present invention;
FIG. 3a is a flowchart of a method for displaying information according to a third embodiment of the present invention;
FIG. 3b is a schematic diagram of a form component pre-implementation process provided by a third embodiment of the present invention;
fig. 4 is a schematic structural diagram of an information display device according to a fourth embodiment of the present invention;
Fig. 5 is a schematic structural diagram of a computer device according to a fifth embodiment of the present invention.
Detailed Description
The invention is described in further detail below with reference to the drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting thereof. It should be further noted that, for convenience of description, only some, but not all of the structures related to the present invention are shown in the drawings.
Example 1
Fig. 1 is a flowchart of an information display method according to an embodiment of the invention. The method may be performed by an information display device, which may be implemented in software and/or hardware, e.g. the device may be configured in a computer apparatus. As shown in fig. 1, the method specifically includes:
s110, after a triggering event of a front chain advertisement area in the current page is detected, jumping to a landing page corresponding to the front chain advertisement for displaying.
In this embodiment, the trigger event of the front-chain advertisement area is generated according to a user operation, and is used to control the information display device to display the front-chain advertisement corresponding to the front-chain advertisement area. The landing page corresponding to the front-chain advertisement is a webpage page which is displayed to the user and used for displaying the details of the front-chain advertisement.
In an exemplary embodiment, after a user opens any information recommendation list page of an application program, one or more front-chain advertisements can be seen on the opened current page, and the user can trigger a display event of a landing page corresponding to a front-chain advertisement by clicking a conversion component in a certain front-chain advertisement area. Optionally, the conversion component of the front chain advertisement may be a button corresponding to the front chain advertisement in the page, or may be a link corresponding to the front chain advertisement in the page. And after the page is jumped, the displayed page of the front chain advertisement can be the first screen content of the landing page or the non-first screen content of the landing page.
In one embodiment of the present invention, the triggering event for the front chain advertisement area in the current page includes: and clicking a preset button arranged in a front chain advertisement area in the current page, wherein the preset button is added into the front chain advertisement area when the fact that the landing page corresponding to the front chain advertisement contains a form component is determined and the form component is not positioned at the first screen position of the landing page.
Alternatively, buttons may be set in advance in the page, and attributes of the buttons (such as a jump manner, a jump link, etc.) may be set. The button is used for clicking by a user to trigger a display event of the landing page corresponding to the front chain advertisement. In this embodiment, the preset button is added to the front chain advertisement area when it is determined that the landing page corresponding to the front chain advertisement includes a form component, and the form component is not located at the first screen position of the landing page.
Generally, when a trigger event of a user to a front-chain advertisement area is detected and then the user jumps to a landing page corresponding to the front-chain advertisement, the first screen content of the landing page is generally displayed. Therefore, in order to ensure that when the form component is located at any position in the landing page, the form component can be displayed to the user when a trigger event is generated in response to the user, and when the form component is determined not to be located at the first screen position of the landing page, a preset button can be added in the front chain advertisement area, so that the user triggers the trigger event of the front chain advertisement area by clicking the preset button.
In one embodiment of the present invention, the preset button has preset text information displayed thereon, and the front chain advertisement area has advertisement subtitles displayed thereon; and the preset text information and/or the advertisement subheading are determined according to the content of the form component in the landing page corresponding to the front chain advertisement.
Alternatively, the text information may be generated in advance according to the content of the form component in the floor page as the preset text information, the advertisement subtitle is generated according to the specific content of the front-chain advertisement as the preset advertisement subtitle, when the preset button is added in the front-chain advertisement area, the preset text information is added to the preset button, and the preset advertisement subtitle is added to the area other than the preset button in the front-chain advertisement area. Optionally, the preset document information is generally small in word number, such as "immediately participate", "immediately preempt", "immediately register", and the like, and the preset advertisement subheading is generally more specific than the preset document information, such as "ten thousand steps challenge contest", immediately melon cash "," 1 element preempt× "," register is obtained× ", and the like.
In one embodiment of the present invention, the preset document information and the preset advertisement subtitles may be determined by means of machine learning. Alternatively, a document information generation model and a subtitle generation model may be respectively established, and the document information and the advertisement subtitle may be respectively generated, or an overall parameter generation model may be established, and the document information and the advertisement subtitle may be directly generated.
The method comprises the steps of obtaining a history form component and text information corresponding to the history form component, generating a text sample pair according to the history form component and the text information corresponding to the history form component, and training an established text generation model based on the generated text sample pair to obtain a trained text generation model. When generating the document information, inputting the form component into the trained document generation model, and obtaining the document information output by the document generation model as preset document information. And acquiring the history form component and advertisement subtitles corresponding to the history form component, generating a subtitle sample pair according to the history form component and the advertisement subtitles corresponding to the history form component, and training the established subtitle generation model based on the generated subtitle sample pair to obtain a trained subtitle generation model. When the advertisement subheading is generated, the form component is input into a trained subheading generation model, and the advertisement subheading output by the subheading generation model is obtained as a preset advertisement subheading.
Or acquiring the history form component, the text information corresponding to the history form component and the advertisement subheading corresponding to the history form component, generating a parameter sample pair according to the history form component, the text information corresponding to the history form component and the advertisement subheading corresponding to the history form component, training a pre-established parameter generation model based on the generated parameter sample pair, and obtaining a trained parameter generation model. When generating the text information and the advertisement sub-title, inputting the form component into a trained parameter generation model, obtaining the text parameter and the advertisement sub-title output by the parameter generation model, taking the obtained text parameter as a preset text parameter, and taking the obtained advertisement sub-title as a preset advertisement sub-title.
In another embodiment of the invention, the text information and the advertisement subheading corresponding to the form component in the landing page can also be determined by analyzing the HTML file of the landing page.
And S120, if the floor page contains a form component and the form component is not currently displayed, adjusting the display content of the floor page so that the form component is displayed on a screen.
In this embodiment, the form component is used for the user to fill in information. Optionally, the currently displayed position area and the position area of the form component in the landing page can be compared, and whether the form component is displayed or not is determined according to the comparison result. When the form component is not displayed, the form component can be displayed in the display area by adjusting the display content of the landing page. Optionally, when the form component is not displayed, the drop-down page may be controlled to slide, and the form component is displayed. Optionally, the floor page can be controlled to jump to the position of the form component directly, and the form component is displayed. The form component is arranged in front, so that the conversion path can be greatly shortened, the advertisement experience is optimized, and the conversion rate of advertisements is improved.
According to the embodiment of the invention, after the triggering event of the front chain advertisement area in the current page is detected, the display is carried out by jumping to the landing page corresponding to the front chain advertisement; if the landing page comprises a form component and the form component is not currently displayed, the display content of the landing page is adjusted so that the form component is displayed on a screen, the form component is used for information filling by a user, and the form component in the landing page is directly displayed when the landing page corresponding to a front chain advertisement is displayed, so that the conversion path of the advertisement is shortened and the conversion rate of the advertisement is improved on the premise that the APP version is not limited and the readability, the robustness and the expandability of the project are not affected.
Example two
Fig. 2 is a flowchart of an information display method according to a second embodiment of the present invention. The present embodiment is further optimized on the basis of the above embodiment. As shown in fig. 2, the method includes:
s210, after a triggering event of a front chain advertisement area in a current page is detected, a webpage view control is created, and a network address of a landing page corresponding to the front chain advertisement is acquired.
In this embodiment, the landing page corresponding to the front-chain advertisement is displayed through the web page view control. The web page view control is a WebView control, wherein the WebView control is used for displaying HTML text content, and the WebView control can enable a web page to be easily embedded into an APP and can also be directly called with Javascript.
Optionally, the network address of the landing page corresponding to the front chain advertisement can be obtained through a preset jump parameter. Optionally, after detecting a trigger event of a front chain advertisement area in the current page, creating a web page view control, acquiring a network address of a landing page corresponding to the front chain advertisement, and displaying the landing page of the front chain advertisement based on the created web page view control and the acquired network address of the landing page.
S220, downloading the hypertext markup language file of the landing page based on the network address, and generating rendering data corresponding to the landing page according to the hypertext markup language file.
In this embodiment, after the network address of the landing page is acquired, the HTML file of the landing page is downloaded by accessing the network address of the landing page, and then rendering data corresponding to the landing page is generated according to the downloaded HTML file.
Optionally, the HTML file may be rendered by a rendering engine to generate rendering data corresponding to the landing page. Generally, the step of rendering the HTML file includes: parsing the HTML file to generate a document object model (Document Object Model, DOM) tree; calculating style data from a cascading style sheet (Cascading Style Sheets, CSS) file; and generating a rendering tree by combining the DOM tree and the CSS file, and finally obtaining rendering data corresponding to the landing page.
And S230, displaying the first screen content of the landing page through the webpage view control based on the rendering data.
And after the rendering data corresponding to the landing page are generated, rendering the first screen content of the landing page based on the rendering data through the WebView control. Optionally, when the display is performed by jumping to the landing page corresponding to the front chain advertisement, the first screen content of the landing page is not required to be displayed, and the rendering data can be adjusted according to the display requirement, so that the display content required to be displayed is rendered. Alternatively, the rendering of the landing page can be realized by a setWebClient method in a WebView control.
And S240, if the floor page contains a form component and the form component is not currently displayed, adjusting the display content of the floor page so that the form component is displayed on a screen.
According to the technical scheme, on the basis of the embodiment, the display of the landing page corresponding to the jump-to-front-chain advertisement is embodied, and the network address of the landing page corresponding to the front-chain advertisement is obtained by creating a webpage view control; downloading a hypertext markup language file of the landing page based on the network address, and generating rendering data corresponding to the landing page according to the hypertext markup language file; and displaying the first screen content of the landing page through the webpage view control based on the rendering data, and rendering the landing page through the webpage view control, so that an application program developed through the method can be used in a cross-platform mode, and the code development cost is reduced.
Example III
Fig. 3a is a flowchart of an information display method according to a third embodiment of the present invention. The present embodiment is further optimized on the basis of the above embodiment. As shown in fig. 3a, the method comprises:
S310, after detecting a triggering event of a front chain advertisement area in the current page, creating a webpage view control.
S320, acquiring a control script address corresponding to the front chain advertisement, downloading a control script based on the control script address, and injecting the control script into the webpage view control.
In this embodiment, in order to monitor whether the form component is included in the landing page and whether the form component is displayed in the landing page, a control script may be preset, and the position information of the form component and the form component included in the landing page may be identified by running the control script. Alternatively, the control script may be a JavaScript SDK script.
Optionally, for the landing page corresponding to the front-chain advertisement, the advertiser can support and select the function of the intelligent form component on the information display platform, and the information display platform dynamically updates the JavaScript SDK script according to the operation of the advertiser, so that the updated JavaScript SDK script can identify page elements in the landing page corresponding to the front-chain advertisement, identify form components in the landing page and calculate the positions of the form components.
In one implementation manner of this embodiment, a control script address corresponding to a front-chain advertisement may be obtained through a preset jump parameter of the front-chain advertisement, a control script corresponding to the front-chain advertisement is downloaded through accessing the control script address, and then the control script is injected into the webpage view control.
Alternatively, the JavaScript SDK script may be injected into the WebView control by an onPageFinished method in the WebView control, and illustratively, webview.loadUrl ("JavaScript: xxx") may be input in the onPageFinished method to execute the JavaScript program.
S330, acquiring a network address of a landing page corresponding to the front chain advertisement, downloading a hypertext markup language file of the landing page based on the network address, and generating rendering data corresponding to the landing page according to the hypertext markup language file.
In the present embodiment, the execution order of S320 and S330 is not limited. Alternatively, S320 and S330 may be executed in parallel, that is, the operations of acquiring the control script address corresponding to the front-link advertisement, downloading the control script based on the control script address, injecting the control script into the web page view control, acquiring the network address of the landing page corresponding to the front-link advertisement, downloading the hypertext markup language file of the landing page based on the network address, and generating the rendering data corresponding to the landing page according to the hypertext markup language file may be executed simultaneously.
And S340, displaying the first screen content of the landing page through the webpage view control based on the rendering data.
S350, running the control script file through the webpage view control to identify a form component contained in the landing page and calculate position data of the form component, and sliding the landing page to the form component when the form component is determined not to be located at the first screen of the landing page according to the position data.
In this embodiment, after the control script file is injected into the web page view control, the injected control script file is operated through the web page view control, the form components contained in the landing page are identified, the position data of the form components in the identified landing page are calculated, and whether the form components are located on the first screen of the landing page is judged according to the position data displayed on the first screen and the position data of the form components.
Optionally, position range data corresponding to the first screen of the landing page can be obtained, the position data of the form component is matched with the position range data of the first screen, if the position data of the form component is not in the position range data of the first screen, the form component is judged not to be located in the first screen of the landing page, the landing page is controlled to slide, and the form component is displayed. Alternatively, the position data of the form component may be the position coordinates of each vertex of the form component, or the position data of the upper edge and the position data of the lower edge of the form component. The matching of the position data of the form component with the position range data of the first screen may be matching of each vertex position coordinate of the form component with the position range data of the first screen, or may be matching of the position data of the lower edge of the form component with the position range data of the first screen.
In one embodiment of the present invention, the identifying a form component contained in the landing page includes: and traversing each element to be displayed contained in the rendering data of the floor page, and if the traversed current element to be displayed accords with the form enumeration feature, determining that the traversed current element to be displayed is a form component. Optionally, each element to be displayed contained in the rendering data of the floor page may be obtained, and whether each element to be displayed accords with the form enumeration feature is determined, and if any element to be displayed accords with the form enumeration feature, the element to be displayed is determined to be a form component. By way of example, it may be determined whether the element to be displayed meets the form-enumeratable feature by a function for … in, object.
In one embodiment of the present invention, the sliding the landing page to the form assembly includes: and calculating a distance value between the lower vertex of the form component and the lower edge of the screen, and sliding the landing page upwards, wherein the sliding distance is not smaller than the calculated distance value, so that the form component is displayed on the screen.
Optionally, when the form component is not displayed, a distance value between the lower vertex of the form component and the lower edge of the screen can be calculated according to the position coordinates of the lower vertex of the form component and the position coordinates of the lower edge of the screen in the landing page, and the sliding distance between the landing page and the distance value is controlled according to the distance value, so that the form component is displayed on the screen. It should be noted that, the maximum sliding distance of the landing page may also be calculated according to the size of the form component and the calculated distance value, so that the sliding distance of the landing page is between the distance value and the maximum sliding distance, so that the form component is completely displayed on the screen.
For example, if the calculated distance value is 5 cm, the distance value between the upper edge and the lower edge of the form component is 6 cm, the maximum sliding distance is 11 cm, and the sliding distance of the landing page is controlled to be between 6 cm and 11 cm, so that the form component is completely displayed on the screen.
Fig. 3b is a schematic diagram of a form component pre-implementation procedure according to a third embodiment of the present invention. As shown in fig. 3b, the left side is an information recommendation list home page (home list), wherein the home list includes a front chain advertisement area, and the front chain advertisement area includes: when a triggering event of a user to any area in a front chain advertisement area is detected, a JavaScript SDK script address is transmitted to a WebView control corresponding to a landing page through a CMD (command), a JavaScript SDK script is downloaded based on the JavaScript SDK script address, the JavaScript SDK script is injected into the WebView control, the injected JavaScript SDK script is operated through the WebView control, a form component in the landing page is identified, position data of the form component is calculated, and the form component 340b is displayed on a screen according to the position data of the form component.
According to the technical scheme, on the basis of the embodiment, after the webpage view control is created, the control script address corresponding to the front chain advertisement is additionally acquired, the control script is downloaded based on the control script address, the control script is injected into the webpage view control, the control script file is operated through the webpage view control, so that the form components contained in the landing page are identified, the position data of the form components are calculated, when the fact that the form components are not located at the first screen of the landing page is determined according to the position data, the landing page is slid to the form components, a front end development technology is used, the control script is embedded, and when page skip is achieved, the control script can be automatically positioned and rolled to a form component interface, and the method has the advantages of being efficient, friendly in user experience, simple and easy to access.
Example IV
Fig. 4 is a schematic structural diagram of an information display device according to a fourth embodiment of the present invention. The information display device may be implemented in software and/or hardware, for example, the information display device may be configured in a computer apparatus. As shown in fig. 4, the apparatus includes a floor page display module 410 and a form component display module 420, wherein:
The landing page display module 410 is configured to jump to a landing page corresponding to a front chain advertisement for display after detecting a trigger event of a front chain advertisement area in a current page;
and the form component display module 420 is configured to adjust display content of the landing page if the landing page contains a form component and the form component is not currently displayed, so that the form component is displayed on a screen, and the form component is used for information filling by a user.
According to the embodiment of the invention, after the trigger event of the front chain advertisement area in the current page is detected by the landing page display module, the landing page corresponding to the front chain advertisement is jumped to be displayed; the form component display module is used for adjusting the display content of the landing page if the landing page contains a form component and the form component is not displayed currently so that the form component is displayed on a screen, and the form component is used for information filling by a user.
Based on the above scheme, the landing page display module 410 includes:
the page address acquisition unit is used for creating a webpage view control and acquiring a network address of a landing page corresponding to the front chain advertisement;
the rendering data generation unit is used for downloading the hypertext markup language file of the landing page based on the network address and generating rendering data corresponding to the landing page according to the hypertext markup language file;
and the first screen content display unit is used for displaying the first screen content of the landing page through the webpage view control based on the rendering data.
Based on the above scheme, the landing page display module 410 further includes:
the control script injection unit is used for acquiring a control script address corresponding to the front-chain advertisement after the webpage view control is created, downloading a control script based on the control script address, and injecting the control script into the webpage view control;
accordingly, the form component display module 420 is specifically configured to:
and running the control script file through the webpage view control to identify a form component contained in the floor page and calculate position data of the form component, and sliding the floor page to the form component when the form component is determined not to be positioned at the head screen of the floor page according to the position data.
Based on the above scheme, the control script injection unit is specifically configured to:
and injecting the control script into the webpage view control when generating rendering data of the title in the landing page.
Based on the scheme, the control script is a JavaScript SDK script.
Based on the above scheme, the form component display module 420 is specifically configured to:
and traversing each element to be displayed contained in the rendering data of the floor page, and if the traversed current element to be displayed accords with the form enumeration feature, determining that the traversed current element to be displayed is a form component.
Based on the above scheme, the form component display module 420 is specifically configured to:
and calculating a distance value between the lower vertex of the form component and the lower edge of the screen, and sliding the landing page upwards, wherein the sliding distance is not smaller than the calculated distance value, so that the form component is displayed on the screen.
Based on the above scheme, the landing page display module 410 is specifically configured to:
and detecting a trigger event of a front chain advertisement area in a current page, wherein the trigger event of the front chain advertisement area in the current page comprises clicking operation of a preset button arranged in the front chain advertisement area in the current page, and the preset button is added into the front chain advertisement area when the fact that a landing page corresponding to the front chain advertisement contains a form component is determined and the form component is not located at the first screen position of the landing page.
On the basis of the scheme, preset text information is displayed on the preset button, and an advertisement subtitle is displayed in the front chain advertisement area; and the preset text information and/or the advertisement subheading are determined according to the content of the form component in the landing page corresponding to the front chain advertisement.
The information display device provided by the embodiment of the invention can execute the information display method provided by any embodiment, and has the corresponding functional modules and beneficial effects of the execution method.
Example five
Fig. 5 is a schematic structural diagram of a computer device according to a fifth embodiment of the present invention. Fig. 5 illustrates a block diagram of an exemplary computer device 512 suitable for use in implementing embodiments of the present invention. The computer device 512 shown in fig. 5 is merely an example, and should not be construed as limiting the functionality and scope of use of embodiments of the present invention.
As shown in FIG. 5, computer device 512 is in the form of a general purpose computing device. Components of computer device 512 may include, but are not limited to: one or more processors 516, a system memory 528, a bus 518 that connects the various system components (including the system memory 528 and the processor 516).
Bus 518 represents one or more of several types of bus structures, including a memory bus or memory controller, a peripheral bus, an accelerated graphics port, a processor 516, or a local bus using any of a variety of bus architectures. By way of example, and not limitation, such architectures include Industry Standard Architecture (ISA) bus, micro channel architecture (MAC) bus, enhanced ISA bus, video Electronics Standards Association (VESA) local bus, and Peripheral Component Interconnect (PCI) bus.
Computer device 512 typically includes a variety of computer system readable media. Such media can be any available media that is accessible by computer device 512 and includes both volatile and nonvolatile media, removable and non-removable media.
The system memory 528 may include computer system readable media in the form of volatile memory, such as Random Access Memory (RAM) 530 and/or cache memory 532. The computer device 512 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage 534 may be used to read from or write to a non-removable, non-volatile magnetic media (not shown in FIG. 5, commonly referred to as a "hard disk drive"). Although not shown in fig. 5, a magnetic disk drive for reading from and writing to a removable non-volatile magnetic disk (e.g., a "floppy disk"), and an optical disk drive for reading from or writing to a removable non-volatile optical disk (e.g., a CD-ROM, DVD-ROM, or other optical media) may be provided. In such cases, each drive may be coupled to bus 518 through one or more data media interfaces. Memory 528 may include at least one program product having a set (e.g., at least one) of program modules configured to carry out the functions of embodiments of the invention.
A program/utility 540 having a set (at least one) of program modules 542 may be stored in, for example, memory 528, such program modules 542 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each or some combination of which may include an implementation of a network environment. Program modules 542 generally perform the functions and/or methods in the described embodiments of the invention.
The computer device 512 may also communicate with one or more external devices 514 (e.g., keyboard, pointing device, display 524, etc.), one or more devices that enable a user to interact with the computer device 512, and/or any devices (e.g., network card, modem, etc.) that enable the computer device 512 to communicate with one or more other computing devices. Such communication may occur through an input/output (I/O) interface 522. Also, the computer device 512 may communicate with one or more networks such as a Local Area Network (LAN), a Wide Area Network (WAN) and/or a public network, such as the Internet, through a network adapter 520. As shown, network adapter 520 communicates with other modules of computer device 512 via bus 518. It should be appreciated that although not shown, other hardware and/or software modules may be used in connection with computer device 512, including, but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, data backup storage systems, and the like.
Processor 516 executes various functional applications and data processing by running programs stored in system memory 528, such as implementing the information display method provided by the embodiments of the present invention, the method includes:
after detecting a triggering event of a front chain advertisement area in a current page, jumping to a landing page corresponding to the front chain advertisement for displaying;
and if the floor page comprises a form component and the form component is not displayed currently, adjusting the display content of the floor page so that the form component is displayed on a screen, wherein the form component is used for information filling by a user.
Of course, it will be appreciated by those skilled in the art that the processor may also implement the technical solution of the information display method provided in any embodiment of the present invention.
Example six
The sixth embodiment of the present invention also provides a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements the information display method provided by the embodiment of the present invention, the method including:
after detecting a triggering event of a front chain advertisement area in a current page, jumping to a landing page corresponding to the front chain advertisement for displaying;
And if the floor page comprises a form component and the form component is not displayed currently, adjusting the display content of the floor page so that the form component is displayed on a screen, wherein the form component is used for information filling by a user.
Of course, the computer-readable storage medium provided by the embodiments of the present invention, on which the computer program stored, is not limited to the method operations described above, but may also perform the related operations in the information display method provided by any of the embodiments of the present invention.
The computer storage media of embodiments of the invention may take the form of any combination of one or more computer-readable media. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. The computer readable storage medium can be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or a combination of any of the foregoing. More specific examples (a non-exhaustive list) of the computer-readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
The computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, either in baseband or as part of a carrier wave. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination of the foregoing. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, smalltalk, C ++ and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computer (for example, through the Internet using an Internet service provider).
Note that the above is only a preferred embodiment of the present invention and the technical principle applied. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, while the invention has been described in connection with the above embodiments, the invention is not limited to the embodiments, but may be embodied in many other equivalent forms without departing from the spirit or scope of the invention, which is set forth in the following claims.
Claims (9)
1. An information display method, comprising:
after detecting a triggering event of a front chain advertisement area in a current page, creating a webpage view control, and acquiring a network address of a landing page corresponding to the front chain advertisement;
downloading a hypertext markup language file of the landing page based on the network address, and generating rendering data corresponding to the landing page according to the hypertext markup language file;
displaying the first screen content of the landing page through the webpage view control based on the rendering data;
If the floor page comprises a form component and the form component is not displayed currently, adjusting the display content of the floor page so that the form component is displayed on a screen, wherein the form component is used for information filling by a user;
the triggering event of the front chain advertisement area in the current page comprises the following steps:
clicking a preset button of a front chain advertisement area in a current page, wherein the preset button is added into the front chain advertisement area when the fact that a landing page corresponding to the front chain advertisement contains a form component is determined and the form component is not located at the first screen position of the landing page;
wherein after creating the web page view control, further comprising:
acquiring a control script address corresponding to the front chain advertisement, downloading a control script based on the control script address, and injecting the control script into the webpage view control;
correspondingly, if the floor page contains a form component and the form component is not currently displayed, adjusting the display content of the floor page so that the form component is displayed on a screen, including:
and running the control script file through the webpage view control to identify a form component contained in the floor page and calculate position data of the form component, and sliding the floor page to the form component when the form component is determined not to be positioned at the head screen of the floor page according to the position data.
2. The method of claim 1, wherein the injecting the control script into the web page view control comprises:
and injecting the control script into the webpage view control when generating rendering data of the title in the landing page.
3. The method of claim 1, wherein the control script is a JavaScript SDK script.
4. The method of claim 1, wherein the identifying the form component contained in the landing page comprises:
and traversing each element to be displayed contained in the rendering data of the floor page, and if the traversed current element to be displayed accords with the form enumeration feature, determining that the traversed current element to be displayed is a form component.
5. The method of claim 1, wherein the sliding the landing page to the form component comprises:
and calculating a distance value between the lower vertex of the form component and the lower edge of the screen, and sliding the landing page upwards, wherein the sliding distance is not smaller than the calculated distance value, so that the form component is displayed on the screen.
6. The method of claim 1, wherein the preset button has preset text information displayed thereon and the front chain advertisement area has advertisement subtitles displayed thereon;
And the preset text information and/or the advertisement subheading are determined according to the content of the form component in the landing page corresponding to the front chain advertisement.
7. An information display device, comprising:
the landing page display module is used for jumping to a landing page corresponding to the front chain advertisement for displaying after detecting a triggering event of the front chain advertisement area in the current page;
the form component display module is used for adjusting the floor page to display the form component if the floor page contains the form component and the form component is not currently displayed, and the form component is used for information filling by a user;
the floor page display module comprises:
the page address acquisition unit is used for creating a webpage view control and acquiring a network address of a landing page corresponding to the front chain advertisement;
the rendering data generation unit is used for downloading the hypertext markup language file of the landing page based on the network address and generating rendering data corresponding to the landing page according to the hypertext markup language file;
the first screen content display unit is used for displaying the first screen content of the landing page through the webpage view control based on the rendering data;
The control script injection unit is used for acquiring a control script address corresponding to the front-chain advertisement after the webpage view control is created, downloading a control script based on the control script address, and injecting the control script into the webpage view control;
the form component display module is specifically configured to run the control script file through the web page view control, so as to identify a form component included in the floor page, calculate position data of the form component, and slide the floor page to the form component when it is determined that the form component is not located at a first screen of the floor page according to the position data;
the landing page display module is specifically configured to detect a trigger event of a front chain advertisement area in a current page, where the trigger event of the front chain advertisement area in the current page includes a click operation on a preset button of the front chain advertisement area in the current page, where the preset button is added to the front chain advertisement area when it is determined that a landing page corresponding to the front chain advertisement includes a form component and the form component is not located at a first screen position of the landing page.
8. A computer device, the device comprising:
one or more processors;
a storage means for storing one or more programs;
when executed by the one or more processors, causes the one or more processors to implement the information display method of any of claims 1-6.
9. A computer-readable storage medium, on which a computer program is stored, characterized in that the program, when being executed by a processor, implements the information display method according to any one of claims 1 to 6.
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| CN113656721B (en) * | 2021-08-27 | 2023-07-25 | 北京奇艺世纪科技有限公司 | Page loading method, device and system |
| CN117290627B (en) * | 2023-11-27 | 2024-03-08 | 福瑞莱环保科技（深圳）股份有限公司 | Server-side page component rendering method, system and medium |
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