CN111679776B - Advertisement playing control method and device, electronic device and storage medium - Google Patents
Advertisement playing control method and device, electronic device and storage medium Download PDFInfo
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- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
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Abstract
The application relates to an advertisement playing control method, an advertisement playing control device, an electronic device and a storage medium, wherein the method comprises the following steps: when a preset trigger condition is met, generating an interactive icon on a playing interface of the advertisement; and acquiring a first operation instruction received by the interactive icon, and controlling the advertisement playing process according to the first operation instruction. The method controls the advertisement playing process to enter an advertisement interaction mode when a preset trigger condition is met, generates an interaction icon, and controls the playing process of the advertisement through an operation instruction of a user on the interaction icon. Therefore, the interaction of advertisement playing is realized, the user can control the advertisement playing process according to the instruction of the user, and the operability of the advertisement playing process is improved.
Description
Technical Field
The invention belongs to the technical field of online advertisements, and particularly relates to an advertisement playing control method, an advertisement playing control device, an electronic device and a storage medium.
Background
With the rapid development of the internet, the dependence of people on the internet is gradually enhanced, and the internet is gradually the most important channel for people to obtain information. Under such a large environment, brands who place advertisements are also increasingly willing to place more advertisements on applications that use the internet to increase brand awareness.
However, currently, advertisements put by advertisement brands in each application program are often long, and currently, in the advertisement playing process, users can only watch passively, and operability is poor.
Disclosure of Invention
The application provides an advertisement playing control method, an advertisement playing control device, an electronic device and a storage medium, which are used for solving the technical problems that a user can only watch passively and the operability is poor in the current advertisement playing process.
A first aspect of the present application provides an advertisement playing control method, including:
when a preset trigger condition is met, generating an interactive icon on a playing interface of the advertisement;
acquiring a first operation instruction received by the interactive icon;
and controlling the advertisement playing process according to the first operation instruction.
A second aspect of the present application provides an advertisement playback control apparatus, including:
the interactive icon generating module is used for generating an interactive icon on a playing interface of the advertisement when a preset triggering condition is met;
the operation instruction acquisition module is used for acquiring a first operation instruction received by the interactive icon;
and the playing process control module is used for controlling the advertisement playing process according to the first operation instruction.
A third aspect of the present application provides an electronic device, which includes a memory, a processor, and a computer program stored in the memory and executable by the processor, wherein the processor implements the steps in the advertisement playing control method provided in the first aspect when executing the computer program.
A fourth aspect of the present application provides a storage medium having a computer program stored thereon, where the computer program, when executed by a processor, implements the steps in the advertisement playing control method provided by the first aspect.
As can be seen from the foregoing embodiments of the present application, the method for controlling advertisement playing provided by the present application includes: when a preset trigger condition is met, generating an interactive icon on a playing interface of the advertisement; and acquiring a first operation instruction received by the interactive icon, and controlling the advertisement playing process according to the first operation instruction. The method controls the advertisement playing process to enter an advertisement interaction mode when a preset trigger condition is met, generates an interaction icon, and controls the playing process of the advertisement through an operation instruction of a user on the interaction icon. Therefore, the interaction of advertisement playing is realized, and the user can control the advertisement playing process according to the instruction of the user. The operability of the advertisement playing process is improved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the embodiments or the description of the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without inventive labor.
FIG. 1 is a block diagram of an electronic device;
fig. 2 is a schematic flowchart of an advertisement playing control method according to an embodiment of the present application;
fig. 3 is a schematic structural diagram of an advertisement playing control device according to an embodiment of the present application;
fig. 4 is a schematic structural diagram of an electronic device according to an embodiment of the present application.
Detailed Description
In order to make the objects, features and advantages of the present application more obvious and understandable, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is apparent that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments of the present application. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
Fig. 1 shows a block diagram of an electronic device, and the advertisement playing control method provided by the present application may be applied to the electronic device 10 shown in fig. 1, where the electronic device 10 may include, but is not limited to: the system needs to maintain normal operation by depending on a battery, and is a personal computer, a tablet computer, a smart phone, a television and the like which have a display screen supporting touch input and can be used for video playing.
As shown in fig. 1, the electronic device 10 includes a memory 101, a memory controller 102, a processor 103 (which may be plural, only one of which is shown), and a touch display screen 104. These components communicate with each other via one or more communication buses/signal lines 105.
It will be appreciated that the configuration shown in FIG. 1 is merely illustrative and is not intended to limit the configuration of the electronic device 10, and that the electronic device 10 may include more or fewer components than shown in FIG. 1, or may have a different configuration than shown in FIG. 1. The components shown in fig. 1 may be implemented in hardware, software, or a combination thereof.
The memory 101 may be used to store software programs and modules, such as instructions and modules corresponding to the advertisement playing control method and apparatus in the present application, and the processor 103 executes various functional applications and data processing by running the software programs and modules stored in the memory 101, that is, implements the operation of the advertisement playing control method and apparatus.
The touch display screen 104 is used for displaying advertisement content, receiving a touch instruction from a user, and displaying the adjusted advertisement content according to the touch instruction input by the user.
Based on the electronic device 10, in order to solve the problem that the operability of the advertisement played in each application program in the electronic device 10 is poor, the application provides an advertisement playing control method. As shown in fig. 2, a schematic flow chart of an advertisement playing control method provided by the present application is shown, and the method includes the following steps:
It is understood that electronic devices often have a variety of applications, such as video playing applications, instant messaging applications, and various gaming applications. During the process of using the application programs, users have difficulty in avoiding contacting with advertisements placed on the application program platforms. In video playback applications, for example, advertisements are often interspersed between episodes of a television show or between episodes of a television show. In gaming applications, advertisements are often interspersed between game levels. The content of the advertisement put on the application program platforms is often long, and the user can only watch the advertisement content passively, and cannot perform any operation, so that the user experience is poor.
In the embodiment of the application, the advertisement can have an interactive mode besides a normal play mode. When certain trigger conditions are met, the playing mode of the advertisement can be controlled to enter the interactive mode, and a user can operate in the interactive mode. Specifically, when the advertisement playing mode enters the interactive mode, the playing interface of the advertisement generates an interactive icon. Often, the interactive icon is a branded logo provided by the advertising brand or a purpose built promotional icon provided by the brand. The interactive icon can be arranged at the corner of the advertisement playing display interface, so that the influence on the advertisement playing content can be avoided, and preferably, the interactive icon can be arranged at the lower right corner of the advertisement playing display interface. The interactive icon can be set to appear in a breathing mode (namely, the brightness of the interactive icon gradually becomes bright and then gradually becomes dark, and the cycle is repeated) or shake in a small amplitude up and down mode so as to attract the attention of the user, remind the user that the advertisement playing is started in an interactive mode, and the user can perform interactive operation through the interactive icon.
The triggering condition of the interaction mode can be preset with corresponding parameter indexes and standard values of the parameters, the processor can control the functional sensors in the electronic device to monitor the corresponding parameter indexes, and when part or all of the parameter indexes reach the standard values of the parameter indexes, the preset triggering condition can be judged to be met.
From the perspective of a user, entering the interaction mode may be automatically entered by the device, and at this time, when a preset trigger condition is met, generating an interaction icon on a play interface of the advertisement may include:
when detecting that the application program plays the advertisement, acquiring the played time of the advertisement;
and when the played time reaches the first preset time, generating an interactive icon on a playing interface of the advertisement.
Generally, when a user watches an advertisement, the emotion of the user changes with the extension of the advertisement time. In the advertisement starting stage, the user is in an unfamiliar state with the advertisement, the emotion of the user is also in an intermediate point, and the emotion of the user is increased along with the knowledge of the advertisement content. With the knowledge of the advertisement content, the user can make a judgment on the advertisement to distinguish whether the advertisement is interested by himself. For the advertisement which is not interested by the user, the emotion of the user can be rapidly reduced to a low emotion point along with the prolonging of the advertisement time, so that the watching experience of the user on the advertisement becomes poor, and the conversion rate of the advertisement is influenced.
In the embodiment of the application, the processor monitors the execution content of one or more running application programs, and acquires the played time of the played advertisements when monitoring that one or more application programs are playing the advertisements. Since the control of the advertisement playing of multiple applications is consistent with the control principle of multiple applications, the control of the advertisement playing process of one application is described here. That is, when it is monitored that an advertisement is being played by a certain application program, the played time of the advertisement being played is acquired. And comparing the acquired played time of the advertisement with a first preset time, wherein the first preset time can be set as the time of the advertisement emotion decline point. For example, for an advertisement with a total length of 50s, the emotion high point of a user is expected to be 8-10 s, and the emotion decline point of the user is expected to be about 15 s. The first preset time may thus be set to 15 s. When the playing time of the advertisement reaches 15s, the interactive mode is automatically entered, and an interactive icon is generated on the advertisement display picture.
Certainly, the user may also enter the interaction mode actively, and at this time, when the preset trigger condition is met, generating the interaction icon on the play interface of the advertisement may include:
when detecting that the application program is playing the advertisement, acquiring a second operation instruction received by the advertisement display interface;
and when the second operation instruction meets the preset operation instruction condition, generating an interactive icon on a playing interface of the advertisement.
In the embodiment of the application, in the playing process of the advertisement, the user can also perform touch input on the playing interface of the advertisement. Some users may judge the advertisement before the general emotional decline point, determine that the advertisement is not interested, and continue watching the advertisement far away, and at this time, the users may perform touch operation on the advertisement playing interface to input an instruction that the users want to enter the interactive interface in advance. Generally, the advertising brand side can set any position of the playing interface of the advertisement to be switched to the default browser by clicking, and opens a commodity purchasing link so as to promote the bargaining of the commodity. In the application, a specific touch gesture can be set as a preset operation instruction condition, for example, sliding of a specific route, simultaneous multi-point touch and the like. When the operation instruction (which is distinguished from the operation instruction of the user on the interactive icon, and is referred to as a second operation instruction) on the display screen of the playing interface by the user is consistent with the preset operation instruction condition, or the fitting degree reaches the preset threshold value, it can be determined that the user inputs the operation instruction which is expected to enter the interactive mode. And (4) the advertisement playing enters an interactive mode, and an interactive icon is generated on an advertisement display interface.
When step 201 determines that the trigger condition for entering the interactive mode is satisfied, an interactive icon is generated on the playing interface of the advertisement. The user can operate the interactive icon generated on the advertisement playing interface to input an operation instruction, wherein the operation instruction can be a single-click interactive icon, a continuous double-click interactive icon, a multiple-click interactive icon or a dragging interactive icon and the like. Different operation instructions correspond to different control logics respectively. The user can operate according to the default corresponding relation in the processor, and can also customize the corresponding relation between the operation instruction and the control logic. For example, the user may set that when the interactive icon is clicked, a thumbs up icon or a heart-shaped icon is popped up above the icon. It is also possible to set a setting to shorten the playing time of the advertisement by clicking on the icon, or the like.
And step 203, controlling the advertisement playing process according to the first operation instruction.
In the embodiment of the application, according to an acquired first operation instruction of a user on an interactive icon, a control logic matched with the first operation instruction is determined, and the advertisement playing process is controlled by adopting the control logic.
Specifically, controlling the advertisement playing process according to the first operation instruction may include:
when the first operation instruction is a click instruction for the interactive icon, acquiring the frequency of clicking the interactive icon;
and accelerating the playing speed of the advertisement according to the frequency of clicking the interactive icon.
In the embodiment of the application, the user clicks the interactive icon to accelerate the playing speed of the advertisement. Specifically, the frequency of clicking the interactive icon by the user is obtained, for example, 1 time/s and 2 times/s. When the click frequency is 1 time/s, the playing speed of the advertisement is 1.5 times speed, and when the click frequency is 2 times/s, the playing speed of the advertisement is 2 times speed. The above is only an example, and the user can also perform custom setting on the operation according to the operation habit of the user.
In addition, controlling the advertisement playing process according to the first operation instruction may further include:
when the first operation instruction is a dragging instruction of the interactive icon, acquiring the dragging direction of the interactive icon;
when the dragging direction of the interactive icon accords with a first preset direction, adjusting the playing progress of the advertisement to the initial position of the advertisement according to a preset speed;
and when the dragging direction of the interactive icon accords with a second preset direction, adjusting the playing progress of the advertisement to the tail position of the advertisement according to a preset speed.
In the embodiment of the application, the user can realize fast forward and fast backward of advertisement playing by dragging the interactive icon. Specifically, in general, when the interactive icon is dragged to the left or to the upper left and the lower left, it is determined that the user wants to move the playing progress of the advertisement backward to the played part. And when the interactive icon is dragged to the right or upwards and downwards, determining that the user wants to advance the playing progress of the advertisement to the part which is not played. The movable direction of the interactive icon can also be limited to left or right, so that dragging to the left is fast backward, and dragging to the right is fast forward. When the user presses the interactive icon and continuously drags the interactive icon to a certain direction, the playing progress of the advertisement can be continuously fast backward or fast forward until the user releases the interactive icon, and after the user releases the interactive icon, the interactive icon can return to the original generation position. In addition, the further the dragged distance of the interactive icon is away from the original generation position, the faster the advertisement playing progress is fast forwarded or fast backed.
As can be seen from the above description, the method for controlling advertisement playing provided in the embodiment of the present application includes: when a preset trigger condition is met, generating an interactive icon on a playing interface of the advertisement; and acquiring a first operation instruction received by the interactive icon, and controlling the advertisement playing process according to the first operation instruction. The method controls the advertisement playing process to enter an advertisement interaction mode when a preset trigger condition is met, generates an interaction icon, and controls the playing process of the advertisement through an operation instruction of a user on the interaction icon. Therefore, the interaction of advertisement playing is realized, and the user can control the advertisement playing process according to the instruction of the user. The operability of the advertisement playing process is improved, and the interest of the advertisement can also be improved. The user can interact with the interactive icon, and the interactive icon is also provided with a logo or a publicity pattern of an advertiser, so that the user can have a deeper impression on a brand party, and the conversion rate of the advertisement is improved. And the user can control and accelerate the playing of the advertisement through the interaction with the advertisement, so that the user experience is optimized.
Further, when the preset trigger condition is met, before the interactive icon is generated on the playing interface of the advertisement, the method further includes:
when detecting that the application program plays the advertisement, acquiring the total playing time of the advertisement;
and when the total playing time of the advertisement is longer than a second preset time, determining whether a preset trigger condition is met.
In the embodiment of the present application, before determining whether the preset condition is satisfied in step 201, the total length of the advertisement is determined. It can be understood that the advertisement playing control method provided by the application mainly provides an interaction mode, and avoids the situation that a user is bored when passively watching advertisements for a long time, so that the total playing time of the advertisements aimed at by the application is generally long, and the advertisements with short playing time, even only a few seconds, do not need to be controlled in such a way. For example, the threshold value of the total advertisement playing time length may be set to 20s, and when the total advertisement playing time length exceeds 20s, it is determined whether the preset trigger condition is satisfied.
Further, in the above embodiment, when it is detected that the application program plays the advertisement, acquiring a total playing time length of the advertisement, may further include:
when detecting that the application program plays the advertisement, acquiring a brand party code number of the advertisement and an advertisement content code number of the advertisement;
if the memory stores the advertisement playing control logic associated with the brand party code and the advertisement content code, controlling the playing process of the advertisement according to the advertisement playing control logic;
if the memory does not have an advertisement playing control logic associated with the brand party code and the advertisement content code, the playing time length of the advertisement is obtained;
after controlling the advertisement playing process according to the first operation instruction, the method further includes:
and associating the brand party code number and the advertisement content code number with the control logic of the advertisement and storing the brand party code number and the advertisement content code number in a preset position of a memory.
In other words, in the embodiment of the present application, before the total playing time of the advertisement is obtained, the brand party and the advertisement content of the advertisement are obtained first, and in general, the brand party and the advertisement content thereof have their corresponding codes so as to be identified and distinguished, so that the brand party code and the advertisement content code are determined according to the brand party and the advertisement content thereof. After the brand party code and the advertisement content code are obtained, whether the advertisement playing control logic associated with the brand party code and the advertisement content code is stored or not is inquired in the memory. If yes, the control logic is directly called to control the advertisement playing process. If not, the total advertisement playing time length is obtained and the interactive mode is further entered. Therefore, after the advertisement playing process is controlled by entering the interactive mode every time. And extracting the control logic of the control process according to the control process, namely the control logic of the advertisement at this time. And the control logic is associated with the acquired brand party code number and advertisement content code number of the advertisement and stored in a memory.
The advertisement playing control method provided by the embodiment of the application is more intelligent, has an artificial intelligence learning function, and can be used for storing the control logic and directly calling the control logic when playing the next time after playing and controlling different advertisements of each brand. The convenience of the user is further improved, and the user experience is improved.
As shown in fig. 3, a schematic structural diagram of an advertisement playing control device provided by the present application is shown, and the device includes:
the interactive icon generating module 301 is configured to generate an interactive icon on a playing interface of an advertisement when a preset trigger condition is met;
an operation instruction obtaining module 302, configured to obtain a first operation instruction received by the interactive icon;
and the playing process control module 303 is configured to control an advertisement playing process according to the first operation instruction.
It can be understood that the functions of the modules of the advertisement playing control device provided in the present application are the same as the contents of the steps in the advertisement playing control method provided in the embodiment of fig. 2, and are not described again here.
Further, the advertisement playing control device provided by the present application may further include:
and the advertisement duration acquisition module is used for acquiring the total advertisement playing duration when the application program is detected to play the advertisement.
And the trigger condition judging module is used for determining whether the preset trigger condition is met or not when the total playing time is longer than a second preset time.
It can be understood that the functions of the modules are also described in the foregoing embodiments of the advertisement playing control method, and are not described herein again.
The application also provides an electronic device, which can be used for realizing the advertisement playing control method in the embodiment. As shown in fig. 4, the electronic device mainly includes:
The Memory 401 may be a high-speed Random Access Memory (RAM) Memory or a non-volatile Memory (non-volatile Memory), such as a disk Memory. A memory 401 is used to store executable program code and a processor 402 is coupled to the memory 401.
The present application also provides a storage medium, which may be a memory. The storage medium has stored thereon a computer program that, when executed by a processor, implements the steps of the advertisement playback control method provided by the first aspect. Further, the computer-readable storage medium may be various media that can store program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a RAM, a magnetic disk, or an optical disk.
In the several embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and for example, a division of modules is merely a division of logical functions, and an actual implementation may have another division, for example, a plurality of modules or components may be combined or integrated into another system, or some features may be omitted, or not executed. Modules described as separate parts may or may not be physically separate, and parts displayed as modules may or may not be physical modules, may be located in one place, or may be distributed on a plurality of network modules. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment.
In addition, functional modules in the embodiments of the present application may be integrated into one processing module, or each of the modules may exist alone physically, or two or more modules are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode.
The integrated module, if implemented in the form of a software functional module and sold or used as a separate product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application may be substantially implemented or contributed to by the prior art, or all or part of the technical solution may be embodied in a software product, which is stored in a readable storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method of the embodiments of the present application. And the aforementioned readable storage medium comprises: various media capable of storing program codes, such as a U disk, a removable hard disk, a ROM, a RAM, a magnetic disk, or an optical disk.
It should be noted that, for the sake of simplicity, the above-mentioned method embodiments are described as a series of acts or combinations, but those skilled in the art should understand that the present application is not limited by the described order of acts, as some steps may be performed in other orders or simultaneously according to the present application. Further, those skilled in the art will appreciate that the embodiments described in this specification are presently considered to be preferred embodiments and that acts and modules are not required in the present application.
In the above embodiments, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
In view of the above description of the advertisement playing control method, device, electronic device and storage medium provided by the present application, those skilled in the art will recognize that there may be variations in the embodiments and applications of the method and device according to the concepts of the embodiments of the present application.
Claims (7)
1. An advertisement playing control method, characterized in that the method comprises:
when detecting that an application program plays an advertisement, acquiring the total playing time of the advertisement;
when the total playing time length is longer than a second preset time length, determining whether a preset trigger condition is met;
when a preset trigger condition is met, generating an interactive icon on a playing interface of the advertisement, wherein the interactive icon is used for reminding a user of entering an interactive mode when the advertisement is played; the triggering condition is a second operation instruction received by the playing interface of the acquired advertisement;
acquiring a first operation instruction received by the interactive icon;
controlling the advertisement playing process according to the first operation instruction;
wherein, the controlling the advertisement playing process according to the first operation instruction comprises:
when the first operation instruction is a click instruction of the interactive icon, acquiring the frequency of clicking the interactive icon;
and accelerating the playing speed of the advertisement according to the clicked frequency of the interactive icon.
2. The method for controlling advertisement playing according to claim 1, wherein when the preset trigger condition is satisfied, an interactive icon is generated on a playing interface of the advertisement, and the method further comprises:
when detecting that an application program plays an advertisement, acquiring the played time of the advertisement;
and when the played time reaches a first preset time, generating an interactive icon on a playing interface of the advertisement.
3. The advertisement playing control method according to any one of claims 1 or 2, wherein the controlling the advertisement playing process according to the first operation instruction further comprises:
when the first operation instruction is a dragging instruction of the interactive icon, acquiring the dragging direction of the interactive icon;
when the dragging direction of the interactive icon accords with a first preset direction, adjusting the playing progress of the advertisement to the initial position of the advertisement according to a preset speed;
and when the dragging direction of the interactive icon accords with a second preset direction, adjusting the playing progress of the advertisement to the tail end position of the advertisement according to a preset speed.
4. The method of claim 1, wherein the obtaining the total playing time of the advertisement when detecting that the application program is playing the advertisement comprises:
when detecting that an application program plays an advertisement, acquiring a brand party code number of the advertisement and an advertisement content code number of the advertisement;
if the memory stores the advertisement playing control logic associated with the brand party code number and the advertisement content code number, controlling the playing process of the advertisement according to the advertisement playing control logic;
if the memory does not have the advertisement playing control logic associated with the brand party code number and the advertisement content code number, acquiring the playing time length of the advertisement;
after the controlling the advertisement playing process according to the first operation instruction, the method further includes:
and associating the brand party code number and the advertisement content code number with the control logic of the advertisement and storing the associated brand party code number and the advertisement content code number in a preset position of a memory.
5. An advertisement playback control apparatus, characterized in that the apparatus comprises:
the advertisement duration acquisition module is used for acquiring the total playing duration of the advertisement when detecting that the application program plays the advertisement;
the trigger condition judging module is used for determining whether a preset trigger condition is met or not when the total playing time length is greater than a second preset time length;
the interactive icon generating module is used for generating an interactive icon on a playing interface of the advertisement when a preset trigger condition is met, wherein the interactive icon is used for reminding a user that the advertisement playing enters an interactive mode; the triggering condition is a second operation instruction received by the playing interface of the acquired advertisement;
the operation instruction acquisition module is used for acquiring a first operation instruction received by the interactive icon;
the playing process control module is used for acquiring the clicked frequency of the interactive icon when the first operation instruction is a click instruction of the interactive icon; and accelerating the playing speed of the advertisement according to the clicked frequency of the interactive icon.
6. An electronic device comprising a memory, a processor and a computer program stored on the memory and executable by the processor, wherein the processor implements the steps of the method of any one of claims 1 to 4 when executing the computer program.
7. A storage medium having a computer program stored thereon, wherein the computer program, when executed by a processor, performs the steps of the method of any one of claims 1 to 4.
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| CN202010522260.0A CN111679776B (en) | 2020-06-10 | 2020-06-10 | Advertisement playing control method and device, electronic device and storage medium |
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