CN111539779A

CN111539779A - Commodity page generation method, electronic equipment and computer storage medium

Info

Publication number: CN111539779A
Application number: CN201910054072.7A
Authority: CN
Inventors: 徐国锦
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2019-01-21
Filing date: 2019-01-21
Publication date: 2020-08-14

Abstract

The invention discloses a commodity page generation method, electronic equipment and a computer storage medium, wherein the method comprises the following steps: collecting pictures of the commodities in response to a request for generating a commodity page; identifying the attribute information of the commodity according to the picture; and generating a commodity page of the commodity according to the picture and the attribute information.

Description

Commodity page generation method, electronic equipment and computer storage medium

Technical Field

The present invention relates to the field of electronic commerce technologies, and in particular, to a method for generating a commodity page, an electronic device for generating a commodity page, and a computer storage medium.

Background

With the development of internet technology, people are more and more accustomed to online shopping. Generally, a seller in online shopping needs to upload a picture of a commodity and fill in information such as a name, a process, and a material of the commodity to generate a commodity page, so that the buyer can conveniently know the commodity information and place an order.

With the development of the video live broadcast technology, in addition to static display of the commodities through the commodity pages, the seller can also display the commodities in a video live broadcast mode, so that the buyer can know the commodities more intuitively. However, for live video display, a seller also needs to edit a commodity page in advance for the displayed commodity and issue the commodity page, so that a buyer watching the live video enters the commodity page to place an order.

Therefore, regardless of the traditional static page display or the live broadcast-based dynamic display, the seller needs to manually edit various information of the commodity to generate a corresponding commodity page, which will cost more time and labor of the seller, and is not beneficial to improving the transaction efficiency.

Disclosure of Invention

An object of the embodiments of the present invention is to provide a new technical solution for generating a commodity page.

According to a first aspect of the present invention, a method for generating a commodity page is provided, including:

collecting pictures of the commodities in response to a request for generating a commodity page;

identifying the attribute information of the commodity according to the picture;

and generating a commodity page of the commodity according to the picture and the attribute information.

Optionally, the step of capturing a picture of the commodity includes:

providing an example of performing merchandise display;

and taking a picture of the commodity displayed by the user according to the example.

Optionally, the examples include a main graph example of the complete displayed commodity and a detailed graph example of the partial displayed commodity.

Optionally, the step of providing an example of merchandise display includes:

after the picture of the commodity displayed by the user according to the currently provided example is shot, whether all shooting is finished is detected;

in the case where all shots are not completed, the next described example is provided.

Optionally, the step of acquiring a picture of the commodity further includes:

after providing an example for commodity display, detecting whether a user correctly displays the commodity according to the example;

and if the commodity is correctly displayed, the step of taking the picture of the commodity displayed by the user according to the example is executed.

Optionally, the step of providing an example of merchandise display includes:

acquiring the type of the commodity;

according to the type of the commodity, an example of commodity display is provided.

Optionally, the attribute information of the commodity includes any one or a combination of any more of a name of the commodity, a color of the commodity, a material of the commodity, and a process of the commodity.

Optionally, after generating the item page of the item, the method further includes:

providing a setting entrance for setting commodity price;

acquiring the commodity price input through the setting entrance;

and displaying the commodity price in the commodity page.

Optionally, the method further comprises:

and responding to the operation of publishing the commodity page, and publishing the commodity page on a set e-commerce platform.

Optionally, the method is implemented by a terminal device;

the step of identifying the attribute information of the commodity according to the picture includes:

sending the picture to a server for picture identification;

and acquiring the attribute information of the commodity returned by the server through picture identification.

Optionally, the method further comprises:

and providing a request entrance for triggering the request in a video live broadcast interface of the e-commerce platform.

Optionally, the method further comprises:

and after the commodity page is generated, responding to the operation of publishing the commodity page, configuring an interface for watching the video live broadcast and providing a link entrance for entering the commodity page.

According to the second aspect of the present invention, there is also provided a method for generating a commodity page, including:

in the video live broadcast process of commodities, pictures of the commodities are collected;

According to a third aspect of the present invention, there is provided a method for generating a commodity page, including:

providing a generation entrance for triggering a request for generating a commodity page in a video live broadcast interface of a commodity;

collecting a picture of the commodity in response to the request received through the generation portal;

generating a commodity page of the commodity according to the picture and the attribute information, wherein the commodity page is provided with a release entrance for triggering a command for releasing the commodity page;

and responding to the instruction received by the issuing entrance to issue the commodity page.

According to a fourth aspect of the present invention, there is also provided an electronic apparatus, comprising:

a memory for storing executable instructions;

and the processor is used for executing the commodity page generation method in the first aspect of the invention under the control of the executable instruction.

According to a fifth aspect of the present invention, there is also provided a computer storage medium storing executable instructions which, when executed by a processor, perform the method for generating a commodity page according to the first aspect of the present invention.

The invention has the advantages that in the embodiment of the invention, the electronic equipment is used for acquiring the pictures of the commodities and identifying the attribute information of the commodities, so that the commodity page is automatically generated, the user does not need to manually shoot and upload the pictures and edit the commodity page, the automatic generation of the commodity page can be conveniently and quickly realized, the time and the energy of the user are saved, and the efficiency of network transaction is favorably improved.

Other features of the present invention and advantages thereof will become apparent from the following detailed description of exemplary embodiments thereof, which proceeds with reference to the accompanying drawings.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description, serve to explain the principles of the invention.

Fig. 1 is a schematic structural diagram of a product page generation system according to an embodiment of the present invention.

Fig. 2 is a schematic flow chart of a commodity page generation method according to an embodiment of the present invention.

Fig. 3 is a flowchart of a method for generating a commodity page in live broadcasting according to an embodiment of the present invention.

Fig. 4-1 and 4-2 are schematic diagrams of merchandise pages generated by a method according to an embodiment of the invention.

FIG. 5 is a schematic diagram of a component structure of an electronic device according to an embodiment of the invention;

fig. 6 is a functional block diagram of an article page generation apparatus according to an embodiment of the present invention.

Detailed Description

Various exemplary embodiments of the present invention will now be described in detail with reference to the accompanying drawings. It should be noted that: the relative arrangement of the components and steps, the numerical expressions and numerical values set forth in these embodiments do not limit the scope of the present invention unless specifically stated otherwise.

The following description of at least one exemplary embodiment is merely illustrative in nature and is in no way intended to limit the invention, its application, or uses.

Techniques, methods, and apparatus known to those of ordinary skill in the relevant art may not be discussed in detail but are intended to be part of the specification where appropriate.

In all examples shown and discussed herein, any particular value should be construed as merely illustrative, and not limiting. Thus, other examples of the exemplary embodiments may have different values.

It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, further discussion thereof is not required in subsequent figures.

< hardware configuration >

Fig. 1 is a schematic structural diagram of a product page generation system 1000 according to an embodiment of the present invention.

As shown in fig. 1, the product page generation system 1000 of the present embodiment includes a server 1100, a terminal device 1200, and a network 1300.

The server 1100 may be, for example, a blade server, a rack server, or the like. The server 1100 may also include, as shown in FIG. 1, a processor 1110, a memory 1120, an interface device 1130, a communication device 1140, a display device 1150, and an input device 1160. Although the server 1100 may also include a speaker, a microphone, and the like, these components are not relevant to the present invention and are omitted here. The processor 1110 may be, for example, a central processing unit CPU, a microprocessor MCU, or the like. The memory 1120 includes, for example, a ROM (read only memory), a RAM (random access memory), a nonvolatile memory such as a hard disk, and the like. The interface device 1130 includes, for example, a USB interface, a serial interface, and the like. The communication device 1140 is capable of wired or wireless communication, for example. The display device 1150 is, for example, a liquid crystal display panel. Input devices 1160 may include, for example, a touch screen, a keyboard, and the like.

In one embodiment, server 1100 may be used at least to provide image recognition services.

The terminal device 1200 may be a smartphone, a laptop, a desktop computer, a tablet computer, or the like. As shown in fig. 1, the terminal apparatus 1200 may include a processor 1210, a memory 1220, an interface device 1230, a communication device 1240, a display device 1250, an input device 1260, a speaker 1270, a microphone 1280, and the like. The processor 1210 may be a central processing unit CPU, a microprocessor MCU, or the like. The memory 1220 includes, for example, a ROM (read only memory), a RAM (random access memory), a nonvolatile memory such as a hard disk, and the like. The interface device 1230 includes, for example, a USB interface, a headphone interface, and the like. The communication device 1240 can perform wired or wireless communication, for example. The display device 1250 is, for example, a liquid crystal display, a touch display, or the like. The input device 1260 may include, for example, a touch screen, a keyboard, and the like. A user can output/input voice information through the speaker 1270 and the microphone 1280.

The terminal device 1200 may be used for seller to generate and issue a commodity page.

Note that the input device of the terminal apparatus 1200 includes a camera or other device having a shooting function.

The communication network 1300 may be a wireless network or a wired network, and may be a local area network or a wide area network. The terminal apparatus 1200 can communicate with the server 1100 through the communication network 1300.

The merchandise page generation system 1000 shown in FIG. 1 is illustrative only and is not intended to limit the invention, its application, or uses in any way.

In further embodiments, the image recognition service may also be provided by the terminal apparatus 1200 instead of the server 1100.

< method examples >

In one example, the method for generating the merchandise page shown in fig. 2 may be implemented by a terminal device. The terminal device may be the terminal device 1200 as shown in fig. 1.

In another example, the method for generating the merchandise page shown in fig. 2 may be implemented by both the terminal device and the server. The terminal device may be the terminal device 1200 as shown in fig. 1 and the server may be the server 1100 as shown in fig. 1.

As shown in fig. 2, the method for generating a commodity page of this embodiment includes the following steps S2100 to S2300:

in step S2100, in response to a request for generating a product page, a picture of a product is collected.

In this embodiment, the commodity page is a page for displaying commodity information.

In one example, the item page may include the name of the item, the picture of the item, the price of the item, and the like.

In this embodiment, a user (i.e., a seller) triggers a request for generating a commodity page, and a terminal device collects a picture of a commodity in response to the request.

In one example, the user may trigger the request to generate the merchandise page by clicking a button, or may trigger the request to generate the merchandise page by inputting a voice command.

In this embodiment, the terminal device collects the pictures of the commodities, which is different from the prior art in which the user manually takes the pictures of the commodities, manually uploads the pictures, and the like.

In one example, the terminal device may capture a picture of the commodity by calling a camera function.

In another example, the acquisition of the commodity picture is realized by capturing the picture of the commodity in the live video.

In one example, the step S2100 of capturing the picture of the commodity further includes the following steps S2110 to S2120:

step S2110, an example of performing merchandise display is provided.

In this example, the example of performing merchandise display is used to guide the user to display merchandise in a preferred manner.

For example, for a clothing item, the example may provide a photograph gesture of a mannequin for reference by the user.

For another example, for a commodity of the cosmetic category, the example may provide demonstration of how the cosmetic is placed for reference by the user.

In one example, the example of displaying the merchandise may be displayed to the user in the form of a picture, or played to the user in the form of a video.

In one example, the example of displaying the commodity can comprise a main graph example of completely displaying the commodity and a detailed graph example of partially displaying the commodity. For example, for a clothing type product, the main graph example may be an example of a full-body exhibition of the clothing, including a full-body exhibition of the front, side, back, and the like. The detailed illustration examples can be examples of partial display of the garment, including display of partial details of collars, patterns, hang tags, and the like.

By taking a picture of the product displayed by the user according to the main pattern example, a main pattern of the product can be obtained. Similarly, a detailed view of the merchandise may be obtained by taking a picture of the merchandise as displayed by the user in accordance with the detailed view example.

In one example, both the main map and the detail map of the good are captured by photography. In particular, both the main graph examples and the detail graph examples may be provided to a user. Correspondingly, a main graph and a detail graph of the commodity are obtained through shooting.

In another example, a main image of the product is obtained by imaging, and a detailed image of the product is obtained by the main image. Specifically, only a main figure example is provided to the user, and a main figure of the product is obtained by shooting. Then, by means of image recognition and the like, a local picture is cut out from the main picture of the commodity, and a detailed picture of the commodity is obtained.

In one example, the step S2100 of capturing the images of the merchandise includes, in addition to the steps S2110 to S2120, the following steps S2111 to S2112:

step S2111, after taking a picture of the product displayed by the user according to the currently provided example, detects whether or not all photographing is completed.

In this embodiment, for each commodity, a plurality of examples may be provided in the picture capturing process, and a plurality of commodity pictures corresponding to the plurality of examples are obtained by shooting. That is, the process of providing examples and capturing merchandise during the picture taking process may be looped until all of the capturing is completed.

In one example, whether all shots are completed may be detected by detecting whether the number of shots reaches a preset number. For example, for a cosmetic product, 3 main pictures and 3 detailed pictures of the product need to be photographed, and the total number of photographing needs to be 6 times. And recording the shooting times completed in the picture acquisition process. After taking a picture of the user showing the merchandise item according to the currently provided example, if it is detected that the number of times of photographing that has been completed reaches 6 times, photographing is completed and the next example is not provided. Otherwise, the following step S2112 is executed:

in step S2112, in the case where all shots have not been completed, the next example is provided.

In this embodiment, the next example is different from the example provided in the shooting completed this time. That is, the examples provided in the adjacent two shots are not repeated.

In one example, the examples provided throughout the shooting process are not repeated.

In this embodiment, the providing order of the examples may be preset, for example, the examples may be provided in the order from the whole to the local, or may be random.

After step S2112 is executed, the shooting of the product is continued and step S2111 is executed.

Steps S2111-S2112 may form a loop process. By repeating this cycle until all shots are taken, a plurality of commodity pictures can be obtained.

In one example, the example of providing merchandise display in step S2110 further includes the following steps S2115-S2116:

step S2115, the type of the commodity is acquired.

The type of the commodity can be divided according to different display modes. For example, the types of goods may be classified into clothing, cosmetics, electronic devices, and the like.

In one example, the type of item is manually entered by the user.

In another example, the type of item is determined by identifying the item in the shot.

Step S2116 provides an example of performing merchandise display according to the type of merchandise.

In one example, different instances of merchandise displays are pre-created for different types of merchandise. Thereafter, examples of the merchandise display are provided according to the type of the merchandise.

Step S2120, a picture of the user showing the merchandise according to the example is taken.

The picture of the commodity displayed by the user according to the example can be shot by directly shooting the picture of the commodity, or can be shot by shooting the video and capturing the picture of the commodity in the video.

Taking a picture of the user showing the merchandise according to the example in step S2120 further includes the following steps S2121-S2122:

step S2121, after providing the example of displaying the commodity, detecting whether the user correctly displays the commodity according to the example.

For example, whether the user correctly displays the commodity according to the example can be determined by detecting whether the similarity between the picture of the commodity displayed by the user and the example picture meets a set threshold value.

Through this step S2121, be favorable to obtaining better commodity display effect, and then gather comparatively ideal commodity picture.

Step S2122, in case that the merchandise is correctly displayed, further performing a step of taking a picture of the merchandise displayed by the user according to the example.

For example, when it is detected that the similarity between the picture of the commodity displayed by the user and the example picture satisfies the set threshold, the step of photographing the picture of the commodity displayed by the user according to the example is executed.

In one example, before the step of taking a picture of the product displayed by the user according to the example is performed, a shooting countdown prompt may be made to remind the user to keep the product displayed and to be ready for shooting.

In step S2200, the attribute information of the product is identified from the picture.

In this step S2200, the attribute information of the article is recognized by means of the image recognition technique. For example, attribute information of the product is recognized by an image recognition technique based on deep learning.

In one example, the attribute information of the commodity includes any one or any combination of a name of the commodity, a color of the commodity, a material of the commodity, and a process of the commodity.

In one example, step S2200 is implemented by the terminal device.

In another example, step S2200 is implemented by a server. Specifically, a picture is first transmitted to a server by a terminal device. Secondly, the server identifies the attribute information of the commodity according to the picture. And finally, the server returns the identified attribute information of the commodity to the terminal equipment. The server is used for identification, so that higher identification accuracy is easily obtained, and the performance requirement on the terminal equipment is reduced.

In one example, Image recognition may be performed based on a deep learning network model pre-trained on a large complex public dataset (such as an Image net dataset). The deep learning Network model can comprise two convolutional neural networks, one is a Region generation Network (RPN), the other is a classification Network, the two networks share a feature extraction structure, namely a convolutional layer, and feature extraction can be realized by performing convolution processing on an image to be translated through the feature extraction structure to obtain an image feature map; further, on the image feature map, the area generation network uses a window to perform sliding traversal convolution on the image feature map, converts a local feature image into a low-dimensional feature, and predicts to obtain at least one prediction area with attribute features; and then, classifying and calculating the prediction areas through a classification network to obtain the attribute characteristic value of each prediction area, and further obtaining the attribute information of the commodity according to the attribute characteristic values.

In another example, other image recognition schemes may be used as long as the requirement for identifying the attribute information of the product can be satisfied, and the scheme is not limited herein.

Step S2300, generating a commodity page of the commodity according to the picture and the attribute information

In one example, after the picture and attribute information of the commodity are acquired through steps S2100 and S2200, the picture and attribute information of the commodity are filled into the page, and a commodity page of the commodity is generated.

In the embodiment, the electronic equipment is used for acquiring the pictures of the commodities and identifying the attribute information of the commodities, so that the commodity pages are automatically generated, a user does not need to manually shoot and upload the pictures and edit the commodity pages, the commodity pages can be conveniently and quickly generated, the time and the energy of the user are saved, and the efficiency of network transaction is improved.

In one embodiment, after the item page is generated in step S2300, the following steps S2410-S2430 are also included:

s2410, providing a setting entrance for setting the price of the commodity.

S2420, the commodity price input through the setting portal is acquired.

And S2430, displaying the commodity price in the commodity page.

Through the steps, the seller can flexibly set the commodity price and the buyer can quickly know the commodity price.

In one example, a placing link may be added to the generated goods page. The order can be skipped from the commodity page to the order page through the order link, so that the buyer can conveniently place the order.

In an example, the method for generating a commodity page in this embodiment is applied to live telecast, and the method further includes the following steps:

after the commodity page is generated, in response to the operation of publishing the commodity page, configuring an interface for watching the live video to provide a link entry into the commodity page.

For example, after the seller clicks the "publish goods page" button, the terminal device of the buyer watching the live broadcast is configured, so that a link entry into the goods page appears in the interface of the terminal device of the buyer.

In this example, the method for generating a commodity page in this embodiment further includes:

For example, a button for triggering a commodity page generation request is provided in a video live interface.

Therefore, in the example, the seller does not need to generate the commodity page before video live broadcast, but can directly generate the commodity page in the video live broadcast process, so that the operation steps of displaying commodities for sale through video live broadcast are greatly reduced, and the burden of a merchant is reduced.

In one example, when the commodity page is published, the link entry of the commodity page is directly generated in the video live broadcast interface in response to the operation of publishing the commodity page, so that a buyer watching video live broadcast can conveniently enter the commodity page through the link entry to complete ordering, a quick search channel for purchasing live broadcast commodities is provided for the buyer, and the operation of a seller is reduced, and the user experience of the buyer in the e-commerce live broadcast is improved.

In another embodiment, a commodity page generation method is provided based on a live video scene of a commodity in an e-commerce platform. The method can be implemented by the terminal equipment of the seller in the live video broadcast, and also can be implemented by the terminal equipment and the server. The terminal device may be, for example, terminal device 1200 in fig. 1, and the server may be server 1100 in fig. 1.

The commodity page generation method in the embodiment includes the following steps S3100 to 3300:

s3100, collecting pictures of the commodities in the video live broadcast process of the commodities.

In one example, this step S3100 may be implemented by the terminal device 1200.

In one example, a picture of a commodity can be obtained by capturing a picture of the commodity in a live video.

In another example, the shot may be switched to a camera mode in a live video, and a picture of the item may be taken.

In this embodiment, the step of acquiring the picture of the commodity may be implemented according to any example provided in step S2100 above, and details are not described here again.

And S3200, identifying the attribute information of the commodity according to the picture.

In one example, the terminal device 1200 transmits the captured picture to the server 1100. The server 1100 identifies the received picture to obtain the attribute information of the commodity. After that, the server 1100 transmits the attribute information of the product to the terminal device 1100.

And S3300, generating a commodity page of the commodity according to the picture and the attribute information.

In one example, this step S3300 may be implemented by the terminal device 1200.

The seller can publish the commodity page in the live broadcast process, and watch live broadcast, and can know commodity information through the commodity page and place an order.

In the embodiment, the terminal equipment of the seller collects the pictures of the commodities and identifies the attribute information of the commodities in the live video broadcasting process, and then the commodity page is automatically generated, so that the commodity page can be quickly and conveniently generated in the live video broadcasting process.

It should be noted that the contents of the foregoing embodiment may also be used to explain the method for generating a product page in this embodiment, and details are not described in this embodiment again.

In another embodiment, a commodity page generation method is provided from the perspective of seller terminal interaction in commodity video live broadcast. The method can be implemented by the terminal equipment of the seller in the live video. The terminal device may be terminal device 1200 in fig. 1.

The commodity page generation method in this embodiment includes the following steps S4100-S4500:

s4100, providing a generation entrance for triggering a request for generating a commodity page in a video live broadcast interface of the commodity;

s4200, collecting pictures of the commodities in response to the request received through the generation portal;

S4300, identifying the attribute information of the commodity according to the picture;

s4400, generating a commodity page of the commodity according to the picture and the attribute information, wherein the commodity page is provided with a release entrance for triggering an instruction for releasing the commodity page;

s4500, in response to the instruction received through the issue portal, issues the commodity page.

In the embodiment, a generation entry for triggering a request for generating a commodity page is provided for a seller in a video live broadcast interface of the commodity, a publishing entry for triggering an instruction for publishing the commodity page is arranged in the commodity page, and the seller can conveniently start a commodity page generation function and publish the generated commodity page in live broadcast.

< example >

The commodity page generation method in the embodiment is applied to E-commerce video live broadcast and is implemented by terminal equipment and a server. The terminal device may be the terminal device 1200 as shown in fig. 1 and the server may be the server 1100 as shown in fig. 1.

As shown in fig. 3, the commodity page generation method in this example implements the following processes:

the user starts live broadcast and introduces commodities in the live video broadcast.

In this example, an entry triggering a commodity page generation request is provided in the video live interface. When a user needs to generate a commodity page aiming at a commodity being displayed, a button for automatically generating the commodity page in a live broadcast interface can be clicked to trigger a commodity page generation request.

The terminal device responds to a commodity page generation request triggered by a user, and provides an example of commodity display for the user. An example of the merchandise display in this example is in the form of a picture. In this example, the goods sold by the user are clothes, and the default of the type of the goods in the terminal device is clothes. In other examples, the user may select a type of merchandise, and the terminal device may provide a display example corresponding to the type.

The user shows the garment in the same posture as the model by swinging the camera facing the terminal device 1200 according to the posture demonstration of the model in the example.

The terminal apparatus 1200 compares the degree of similarity between the screen of the user's exhibited article in the shot and the example picture to detect whether the exhibition is correct. In the case of incorrect presentation, the user is prompted to adjust the presentation, for example, adjust the posture, the shooting angle, etc.

In the case where the user correctly presents the merchandise, the terminal apparatus 1200 starts a shooting countdown, for example, a 3-second countdown, to prompt the user to be ready for shooting. And taking a picture of the commodity at the end of the countdown.

After the shooting of this time in the present example is completed, the terminal device 1200 detects whether all shooting is completed. Whether the photographing is completed in this example is determined by whether the number of times of photographing reaches a preset value. For example, in the present example, it is preset for the clothing type product to take 6 pictures, including 3 main pictures and 3 detail pictures, and it is determined whether the shooting is completed by detecting whether the shooting times reaches 6 times.

In a case where the shooting has not been completed, the terminal apparatus 1200 continues to provide the next example to the user, repeating the aforementioned shooting process.

In this example, the terminal device 1200 provides 3 main map examples and 3 detail map examples for the user, and 3 main maps and 3 detail maps are obtained by corresponding shooting. The 3 main pattern examples are, for example, shooting examples of whole body images of the front, side, and back of the garment. The 3 detailed illustrations are, for example, photographic examples of a collar portion, a sleeve portion, and a pattern portion of a garment.

In this example, the terminal apparatus 1200 provides a shooting example in the order of the front full body diagram example, the side full body diagram example, the back full body diagram example, the collar diagram example, the sleeve diagram example, and the pattern diagram example.

In the case where the photographing is completed, the terminal apparatus 1200 transmits the captured picture to the server 1100. The server 1100 identifies the acquired picture by using an image identification technology based on deep learning, and acquires attribute information of the commodity in the picture. For example, the server 1100 recognizes the name of the garment as "summer dress" and the color of the garment as "yellow".

The server transmits the identified attribute information to the terminal apparatus 1200. The terminal device 1200 generates a commodity page according to the acquired picture and the identified attribute information.

The merchandise pages generated by the terminal device 1200 are shown in fig. 4-1 and 4-2. The commodity page comprises two sub-pages, namely a commodity information page and a detail diagram page. The commodity information page displays a main picture of the commodity, the name of the commodity and the color of the commodity. The detail view page shows a detail view of the merchandise.

After the commodity page is generated, the terminal apparatus 1200 also provides the user with a setting entry for setting the commodity price. The user may enter the price of the item in the settings portal. As shown in fig. 4-1, the terminal apparatus 1200 acquires the price of the product and displays the price on the product page.

As shown in FIG. 4-1, an "immediately post" button is also included in the merchandise page. The user issues the generated commodity page by clicking the button, and the terminal device 1200 responds to the generated commodity page, and finally generates a link entry of the commodity page in the live broadcast watching interface of the buyer. A buyer watching the live broadcast can enter a commodity page through the link entrance to acquire the information of the commodity and place an order.

< electronic device embodiment >

The embodiment provides an electronic device. As shown in fig. 5, the electronic device 5100 includes:

a memory 5220 for storing executable commands;

a processor 5210 configured to execute the goods page generation method according to any of the embodiments of the present invention.

Specifically, the embodiment of the method for generating a product page can be used to explain the electronic device of the embodiment, and details are not repeated in the embodiment of the electronic device.

The electronic device 5100 may also include an interface device 5230, a communication device 5240, a display device 5250, and an input device 5260.

In one example, the electronic device is the terminal device of fig. 1.

In another example, the electronic device includes the terminal device and the server of fig. 1.

In a further embodiment, the electronic device may further comprise a generation apparatus 6000 of the goods page as shown in fig. 6.

As shown in fig. 6, the generating apparatus 6000 may include a picture capturing module 6100, a picture identifying module 6200, and a page generating module 6300.

The picture collecting module 6100 is configured to collect a picture of the merchandise in response to a request to generate a merchandise page.

The image recognition module 6200 is configured to recognize attribute information of the product according to the image.

The attribute information of the commodity may include any one or any combination of a name of the commodity, a color of the commodity, a material of the commodity, and a process of the commodity.

The page generating module 6300 is configured to generate a commodity page of the commodity according to the picture and the attribute information.

In one embodiment, the picture taking module 6100 may be to: providing an example of performing merchandise display; and taking a picture of the commodity displayed by the user according to the example.

The example may include a main graph example of a complete display product and a detailed graph example of a partial display product.

In one embodiment, the picture taking module 6100 may be to: after a picture of the commodity displayed by the user according to the currently provided example is shot, whether all shooting is finished is detected; and, in the case where all shots are not completed, providing the next example.

In one embodiment, the picture taking module 6100 may be to: after providing an example for commodity display, detecting whether a user correctly displays commodities according to the example; and, in the case of correctly displaying the merchandise, performing a step of taking a picture of the merchandise displayed by the user according to the example.

In one embodiment, the picture capturing module 6100 may be for obtaining a type of merchandise; and providing an example of performing the merchandise display according to the type of the merchandise.

In one embodiment, the generating device 6000 may further include a setting module (not shown in the figure) for: providing a setting entrance for setting commodity price; acquiring the commodity price input through the setting entrance; and displaying the commodity price in the commodity page.

In one embodiment, the generating device 6000 may further include a publishing module (not shown in the figure) configured to: and responding to the operation of publishing the commodity page, and publishing the commodity page on a set e-commerce platform.

In an embodiment, the generating device 6000 is located at a side of the terminal device, and the image recognition module 6200 is configured to send an image to a server for image recognition; and acquiring the attribute information of the commodities returned by the server through picture identification.

In one embodiment, the generating apparatus 6000 may further include a live interaction module (not shown in the figure) configured to: a request entrance for triggering a request for generating a commodity page is provided in a video live broadcast interface of the e-commerce platform, and the picture acquisition module 6100 is notified to respond to the request.

In one embodiment, the generating device 6000 may further include an association module (not shown in the figure) for: and after the commodity page is generated, responding to the operation of publishing the commodity page, and generating a link entry entering the commodity page in the video live broadcast interface.

For each embodiment, unless otherwise specified, all the constituent modules of the generating apparatus 6000 may be located in one physically independent device or may be located in a plurality of physically independent devices, and are not limited herein.

The present invention may be a system, method and/or computer program product. The computer program product may include a computer-readable storage medium having computer-readable program instructions embodied therewith for causing a processor to implement various aspects of the present invention.

The computer readable storage medium may be a tangible device that can hold and store the instructions for use by the instruction execution device. The computer readable storage medium may be, for example, but not limited to, an electronic memory device, a magnetic memory device, an optical memory device, an electromagnetic memory device, a semiconductor memory device, or any suitable combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), a Static Random Access Memory (SRAM), a portable compact disc read-only memory (CD-ROM), a Digital Versatile Disc (DVD), a memory stick, a floppy disk, a mechanical coding device, such as punch cards or in-groove projection structures having instructions stored thereon, and any suitable combination of the foregoing. Computer-readable storage media as used herein is not to be construed as transitory signals per se, such as radio waves or other freely propagating electromagnetic waves, electromagnetic waves propagating through a waveguide or other transmission medium (e.g., optical pulses through a fiber optic cable), or electrical signals transmitted through electrical wires.

The computer-readable program instructions described herein may be downloaded from a computer-readable storage medium to a respective computing/processing device, or to an external computer or external storage device via a network, such as the internet, a local area network, a wide area network, and/or a wireless network. The network may include copper transmission cables, fiber optic transmission, wireless transmission, routers, firewalls, switches, gateway computers and/or edge servers. The network adapter card or network interface in each computing/processing device receives computer-readable program instructions from the network and forwards the computer-readable program instructions for storage in a computer-readable storage medium in the respective computing/processing device.

The computer program instructions for carrying out operations of the present invention may be assembler instructions, Instruction Set Architecture (ISA) instructions, machine-related instructions, microcode, firmware instructions, state setting data, or source or object code written in any combination of one or more programming languages, including an object oriented programming language such as Smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The computer-readable program instructions may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider). In some embodiments, aspects of the present invention are implemented by personalizing an electronic circuit, such as a programmable logic circuit, a Field Programmable Gate Array (FPGA), or a Programmable Logic Array (PLA), with state information of computer-readable program instructions, which can execute the computer-readable program instructions.

Aspects of the present invention are described herein with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the invention. It will be understood that each block of the flowchart illustrations and/or block diagrams, and combinations of blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer-readable program instructions.

These computer-readable program instructions may be provided to a processor of a general purpose computer, special purpose computer, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions/acts specified in the flowchart and/or block diagram block or blocks. These computer-readable program instructions may also be stored in a computer-readable storage medium that can direct a computer, programmable data processing apparatus, and/or other devices to function in a particular manner, such that the computer-readable medium storing the instructions comprises an article of manufacture including instructions which implement the function/act specified in the flowchart and/or block diagram block or blocks.

The computer readable program instructions may also be loaded onto a computer, other programmable data processing apparatus, or other devices to cause a series of operational steps to be performed on the computer, other programmable apparatus or other devices to produce a computer implemented process such that the instructions which execute on the computer, other programmable apparatus or other devices implement the functions/acts specified in the flowchart and/or block diagram block or blocks.

The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present invention. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of instructions, which comprises one or more executable instructions for implementing the specified logical function(s). In some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions. It is well known to those skilled in the art that implementation by hardware, implementation by software, and implementation by a combination of software and hardware are equivalent.

Having described embodiments of the present invention, the foregoing description is intended to be exemplary, not exhaustive, and not limited to the embodiments disclosed. Many modifications and variations will be apparent to those of ordinary skill in the art without departing from the scope and spirit of the described embodiments. The terminology used herein is chosen in order to best explain the principles of the embodiments, the practical application, or improvements made to the technology in the marketplace, or to enable others of ordinary skill in the art to understand the embodiments disclosed herein. The scope of the invention is defined by the appended claims.

Claims

1. A method for generating a commodity page comprises the following steps:

2. The method of claim 1, wherein the step of capturing a picture of the good comprises:

providing an example of performing merchandise display;

3. The method of claim 2, wherein the examples include a main graph example of a complete display item and a detail graph example of a partial display item.

4. The method of claim 2, wherein the step of providing an instance of merchandise display comprises:

5. The method of claim 2, wherein the step of capturing a picture of the good further comprises:

6. The method of claim 2, wherein the step of providing an instance of merchandise display comprises:

acquiring the type of the commodity;

7. The method according to claim 1, wherein the attribute information of the commodity comprises any one or any combination of a name of the commodity, a color of the commodity, a material of the commodity and a process of the commodity.

8. The method of claim 1, wherein after generating the item page for the item, the method further comprises:

providing a setting entrance for setting commodity price;

acquiring the commodity price input through the setting entrance;

and displaying the commodity price in the commodity page.

9. The method of claim 1, wherein the method further comprises:

10. The method of claim 1, wherein the method is implemented by a terminal device;

sending the picture to a server for picture identification;

11. The method of any of claims 1 to 10, wherein the method further comprises:

12. The method of claim 11, wherein the method further comprises:

13. A commodity page generation method comprises the following steps:

14. A commodity page generation method comprises the following steps:

15. An electronic device, comprising:

a memory for storing executable instructions;

a processor for performing the method of any one of claims 1 to 14 under the control of the executable instructions.

16. A computer storage medium storing executable instructions that, when executed by a processor, perform the method of any of claims 1-14.