CN111523022A - Enterprise culture propaganda promotion management system - Google Patents
Enterprise culture propaganda promotion management system Download PDFInfo
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- CN111523022A CN111523022A CN202010178604.0A CN202010178604A CN111523022A CN 111523022 A CN111523022 A CN 111523022A CN 202010178604 A CN202010178604 A CN 202010178604A CN 111523022 A CN111523022 A CN 111523022A
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Abstract
The invention provides an enterprise culture propaganda and promotion management system, which comprises: the information generating module is used for generating basic enterprise information and receiving data rectification and editing information of the enterprise; the activity template library module is used for storing enterprise culture information of different business types and comprehensively finishing enterprise activity data; the culture content library module is used for sorting related culture data of the enterprises and providing a culture content supplement interface for the enterprises to add new content; the enterprise culture display module provides an enterprise culture display platform and simultaneously provides an enterprise product display platform.
Description
Technical Field
The invention relates to the field of culture promotion, in particular to an enterprise culture propaganda promotion management system.
Background
Currently, with the development and progress of the whole economy and the change of market demand conditions, the market competitiveness of enterprises is mainly focused on the technical content and the cultural concept of products. For any enterprise, the product competitiveness is the most direct embodiment of the enterprise competitiveness and is also the key for improving the enterprise competitiveness. In the competition of modern enterprises, competition has shifted from the product competition on the table to the competition of deeper cultural ideas. The competition of enterprises becomes the competition of enterprise culture.
The enterprise culture is a value concept that enterprises believe and favor and attach practices, namely the value concept that enterprises believe and favor and advocate and really implement in practice. A new concept of enterprise management refers to the unique mental achievement and thought concept developed and deeply planted in the mind of each member of the enterprise along with the economic prosperity of the enterprise in the production and management of the economic entities such as the enterprise, and is the mental culture of the enterprise.
At present, a lot of enterprises do not attach importance to the culture of enterprises, lead to the unable better understanding enterprise of enterprise's staff, to general enterprise, at the in-process of carrying out the culture propaganda of enterprise, just adopt the publicity column, have the little problem of propaganda dynamics, simultaneously, lack intelligent characteristics.
Disclosure of Invention
The invention aims to provide an enterprise culture propaganda and promotion management system, which is characterized by comprising the following components:
the information generating module is used for generating basic enterprise information and receiving data rectification and editing information of the enterprise;
the activity template library module is used for storing enterprise culture information of different business types and comprehensively finishing enterprise activity data;
the culture content library module is used for sorting related culture data of the enterprises and providing a culture content supplement interface for the enterprises to add new content;
the enterprise culture display module provides an enterprise culture display platform and simultaneously provides an enterprise product display platform.
In some embodiments of the present invention, the information generating module is specifically configured to receive enterprise dynamic information input by an enterprise, receive an editing instruction input by the enterprise, and form corresponding information content according to the editing instruction.
In some embodiments of the present invention, the editing instructions include instructions for inputting and modifying pictures, audio and video, and corresponding invoking relevant modifying tools, including cutting tools for splicing filters, maps and cropping of pictures and splicing of audio and video, and compressing tools for synthesizing audio and compressing video.
In some embodiments of the invention, the activity template module implements the formulation of activity schemes by storing promotion approaches for various activities, including
A summary template of a daily management mode;
making education and training contents and an education and training plan template;
media traffic and a web page plug-flow promotion template;
and displaying the popularization flow template by enterprise activities.
In some embodiments of the invention, the cultural content library module comprises:
summarizing meeting contents and meeting spirits, and establishing a popularization approach of the meeting spirits;
summarizing a daily management mode, and establishing a management popularization approach;
the method comprises the steps of making education and training contents, making an education and training plan and making an education and training popularization way;
media flow and webpage push-streaming promotion, and simultaneously establishing a media promotion path and a webpage advertisement push-streaming path;
and (4) enterprise activity display and promotion processes, and meanwhile, activity display ways are formulated.
In some embodiments of the invention, the enterprise culture display module receives the interested direction added by the user or the staff by constructing an interactive communication platform, orients the enterprise culture information related to the current user plug-in flow according to the interested direction, and provides stable plug-in flow for the users of the same interest point in an enterprise circle.
In some embodiments of the invention, the management system further comprises a recommendation mode, which is used for transmitting the basic information of the enterprise and the culture information of the enterprise to audiences by an active recommendation mode, setting random popularization areas and random popularization groups according to different properties of the enterprise, and constructing an audience popularization network of enterprise culture.
The embodiment of the invention at least has the following advantages or beneficial effects:
1. according to the information of the enterprise and the development of the enterprise, a culture promotion mode which accords with the enterprise can be made, and the attention of the enterprise on the market is improved.
2. The method is characterized in that culture promotion modes which accord with the enterprise are formulated according to conditions of the enterprise, different audience groups are selected in different modes, and meanwhile, random fixed-point pushing and broadcasting delivery facing the public can be achieved.
3. The enterprise culture can be updated in real time, and the problem of fixed thinking caused by the unchanged enterprise culture for all the time is solved.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings needed to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present invention and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained according to the drawings without inventive efforts.
Fig. 1 is a schematic structural diagram of an enterprise culture promotion management system according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. The components of embodiments of the present invention generally described and illustrated in the figures herein may be arranged and designed in a wide variety of different configurations.
Thus, the following detailed description of the embodiments of the present invention, presented in the figures, is not intended to limit the scope of the invention, as claimed, but is merely representative of selected embodiments of the invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, it need not be further defined and explained in subsequent figures.
In the description of the embodiments of the present invention, it should be noted that, if the terms "center", "upper", "lower", "left", "right", "vertical", "horizontal", "inner", "outer", etc. indicate orientations or positional relationships based on the orientations or positional relationships shown in the drawings or the orientations or positional relationships that the products of the present invention are usually placed in when used, the orientations or positional relationships are only used for convenience of describing the present invention and simplifying the description, but the terms do not indicate or imply that the devices or elements indicated must have specific orientations, be constructed in specific orientations, and operate, and therefore, should not be construed as limiting the present invention. Furthermore, the terms "first," "second," "third," and the like are used solely to distinguish one from another and are not to be construed as indicating or implying relative importance.
Furthermore, the terms "horizontal", "vertical", "overhang" and the like do not require that the components be absolutely horizontal or overhang, but may be slightly inclined. For example, "horizontal" merely means that the direction is more horizontal than "vertical" and does not mean that the structure must be perfectly horizontal, but may be slightly inclined.
In the description of the embodiments of the present invention, "a plurality" represents at least 2.
In the description of the embodiments of the present invention, it should be further noted that unless otherwise explicitly stated or limited, the terms "disposed," "mounted," "connected," and "connected" should be interpreted broadly, and may be, for example, fixedly connected, detachably connected, or integrally connected; can be mechanically or electrically connected; they may be connected directly or indirectly through intervening media, or they may be interconnected between two elements. The specific meanings of the above terms in the present invention can be understood by those skilled in the art according to specific situations.
Example 1
An enterprise culture promotion management system, as shown in fig. 1, includes:
the information generating module is used for generating basic enterprise information and receiving data rectification and editing information of the enterprise;
the activity template library module is used for storing enterprise culture information of different business types and comprehensively finishing enterprise activity data;
the culture content library module is used for sorting related culture data of the enterprises and providing a culture content supplement interface for the enterprises to add new content;
the enterprise culture display module provides an enterprise culture display platform and simultaneously provides an enterprise product display platform.
In some embodiments of the present invention, the information generating module is specifically configured to receive enterprise dynamic information input by an enterprise, receive an editing instruction input by the enterprise, and form corresponding information content according to the editing instruction.
In some embodiments of the present invention, the editing instructions include instructions for inputting and modifying pictures, audio and video, and corresponding invoking relevant modifying tools, including cutting tools for splicing filters, maps and cropping of pictures and splicing of audio and video, and compressing tools for synthesizing audio and compressing video.
In some embodiments of the invention, the activity template module implements the formulation of activity schemes by storing promotion approaches for various activities, including
A summary template of a daily management mode;
making education and training contents and an education and training plan template;
media traffic and a web page plug-flow promotion template;
and displaying the popularization flow template by enterprise activities.
In some embodiments of the invention, the cultural content library module comprises:
summarizing meeting contents and meeting spirits, and establishing a popularization approach of the meeting spirits;
summarizing a daily management mode, and establishing a management popularization approach;
the method comprises the steps of making education and training contents, making an education and training plan and making an education and training popularization way;
media flow and webpage push-streaming promotion, and simultaneously establishing a media promotion path and a webpage advertisement push-streaming path;
and (4) enterprise activity display and promotion processes, and meanwhile, activity display ways are formulated.
In the embodiment, learning and training are key points, learning is important for the continuous development of the organization, and establishing a learning type organization is a powerful guarantee that enterprise culture is agreed and executed. Not only the best performance, the strongest competitiveness, the strongest vitality and the most vitality are considered, but also the significance of making people gradually pronounce and sublime lives in the process of learning is more important. With the arrival of knowledge economy, the enterprise organization form develops towards a flat flexible direction, and with the core of management of the enterprise organization form, the transformation from linear thinking to system thinking and creative thinking is realized for exerting the subjective motility of people, and higher requirements are provided for the knowledge level of organization members and enterprises.
In some embodiments of the invention, the enterprise culture display module receives the interested direction added by the user or the staff by constructing an interactive communication platform, orients the enterprise culture information related to the current user plug-in flow according to the interested direction, and provides stable plug-in flow for the users of the same interest point in an enterprise circle.
In some embodiments of the invention, the management system further comprises a recommendation mode, which is used for transmitting the basic information of the enterprise and the culture information of the enterprise to audiences by an active recommendation mode, setting random popularization areas and random popularization groups according to different properties of the enterprise, and constructing an audience popularization network of enterprise culture.
The above is only a preferred embodiment of the present invention, and is not intended to limit the present invention, and various modifications and changes will occur to those skilled in the art. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (8)
1. An enterprise culture promotion management system, comprising:
the information generating module is used for generating basic enterprise information and receiving data rectification and editing information of the enterprise;
the activity template library module is used for storing enterprise culture information of different business types and comprehensively finishing enterprise activity data;
the culture content library module is used for sorting related culture data of the enterprises and providing a culture content supplement interface for the enterprises to add new content;
the enterprise culture display module provides an enterprise culture display platform and simultaneously provides an enterprise product display platform.
2. The system of claim 1, wherein the information generating module is configured to receive dynamic information of the enterprise input by the enterprise, receive editing instructions input by the enterprise, and form corresponding information content according to the editing instructions.
3. The system according to claim 2, wherein the editing instructions include instructions for inputting and modifying pictures, audio and video, and corresponding modifying tools are invoked, including tools for cutting filters, maps and clips of pictures and splicing audio and video, and tools for synthesizing audio and compressing video.
4. The system for enterprise cultural promotion and management according to claim 1, wherein the activity template module implements the formulation of activity schemes by storing promotion approaches for various activities, including
A summary template of a daily management mode;
making education and training contents and an education and training plan template;
media traffic and a web page plug-flow promotion template;
and displaying the popularization flow template by enterprise activities.
5. The corporate culture promotion management system of claim 1, wherein the cultural content library module comprises:
summarizing meeting contents and meeting spirits, and establishing a popularization approach of the meeting spirits;
summarizing a daily management mode, and establishing a management popularization approach;
the method comprises the steps of making education and training contents, making an education and training plan and making an education and training popularization way;
media flow and webpage push-streaming promotion, and simultaneously establishing a media promotion path and a webpage advertisement push-streaming path;
and (4) enterprise activity display and promotion processes, and meanwhile, activity display ways are formulated.
6. The system of claim 1, wherein the enterprise culture display module receives the interest direction added by the user or employee by constructing an interactive communication platform, and directs the enterprise culture information associated with the current user plug-in flow according to the interest direction, and provides stable plug-in flow for users of the same interest point within an enterprise circle.
7. The system for managing the promotion of the enterprise culture propaganda according to claim 1, wherein the system further comprises a recommendation mode for transmitting the basic information of the enterprise and the culture information of the enterprise to audiences by an active recommendation mode, and setting up random promotion areas and random promotion groups according to different properties of the enterprise to construct an audience promotion network of the enterprise culture.
8. The system for enterprise cultural promotion management according to claim 1, further comprising a data storage server for storing data and modules of any one of the above 1-7.
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| CN202010178604.0A CN111523022A (en) | 2020-03-14 | 2020-03-14 | Enterprise culture propaganda promotion management system |
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| CN202010178604.0A CN111523022A (en) | 2020-03-14 | 2020-03-14 | Enterprise culture propaganda promotion management system |
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Citations (6)
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|---|---|---|---|---|
| CN103531055A (en) * | 2012-07-05 | 2014-01-22 | 信安技术(中国)有限公司 | Teaching and business information demonstration application platform |
| CN104318362A (en) * | 2014-10-16 | 2015-01-28 | 温州电力设计有限公司 | China network enterprise culture implementation system based on project of intentions |
| CN107590860A (en) * | 2017-09-07 | 2018-01-16 | 快创科技（大连）有限公司 | A kind of AR business card data management systems based on AR technologies |
| CN108596794A (en) * | 2018-04-03 | 2018-09-28 | 广州市宝比万像软件科技有限公司 | Tourism, culture creation and electric business integrated synthesis service platform |
| CN110097253A (en) * | 2019-03-30 | 2019-08-06 | 樊雪花 | A kind of food enterprise Brand management system and management value appraisal procedure |
| CN110796570A (en) * | 2019-10-30 | 2020-02-14 | 成都中科大旗软件股份有限公司 | Intelligent text travel system |
-
2020
- 2020-03-14 CN CN202010178604.0A patent/CN111523022A/en active Pending
Patent Citations (6)
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|---|---|---|---|---|
| CN103531055A (en) * | 2012-07-05 | 2014-01-22 | 信安技术(中国)有限公司 | Teaching and business information demonstration application platform |
| CN104318362A (en) * | 2014-10-16 | 2015-01-28 | 温州电力设计有限公司 | China network enterprise culture implementation system based on project of intentions |
| CN107590860A (en) * | 2017-09-07 | 2018-01-16 | 快创科技（大连）有限公司 | A kind of AR business card data management systems based on AR technologies |
| CN108596794A (en) * | 2018-04-03 | 2018-09-28 | 广州市宝比万像软件科技有限公司 | Tourism, culture creation and electric business integrated synthesis service platform |
| CN110097253A (en) * | 2019-03-30 | 2019-08-06 | 樊雪花 | A kind of food enterprise Brand management system and management value appraisal procedure |
| CN110796570A (en) * | 2019-10-30 | 2020-02-14 | 成都中科大旗软件股份有限公司 | Intelligent text travel system |
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Application publication date: 20200811 |