CN111489181A

CN111489181A - Novel E-commerce platform marketing business model and management system

Info

Publication number: CN111489181A
Application number: CN201910071396.1A
Authority: CN
Inventors: 彭兴勇
Original assignee: Individual
Current assignee: Individual
Priority date: 2019-01-25
Filing date: 2019-01-25
Publication date: 2020-08-04

Abstract

The invention relates to a novel E-commerce platform marketing business mode and management system, which consists of a front end, a back end and a back end, wherein the invention directly changes the traditional drainage modes of 'cutting price, piecing together, discount, distribution, discount, lottery, special price, full reduction, full delivery, full return, fruit tree planting, small games' and the like into the drainage mode of 'taking a platform gift as value-added service for free delivery', the gift given for free at each time by the platform has more than 20 yuan of life necessities, platform shares, mutual insurance, mutual loan, mutual investment and the like, the gift given for free by the platform has higher value and huge attraction, and the platform is direct, simple, clear, not neglected, not induced, low in customer acquisition cost, free of profit risk, large in attraction, strong in subversion, strong in competitiveness and very wide in development prospect.

Description

Novel E-commerce platform marketing business model and management system

The technical field is as follows:

the invention relates to the technical field of modern electronic commerce, in particular to a novel e-commerce platform marketing business mode and management system.

Background art:

at present, the existing e-commerce platform in China still stays in the old economic theory and business model. The traditional modes of reducing honest degree, reducing honest degree year by year, having high neglected inducement factor, poor experience effect and higher guest obtaining cost such as cutting price, grouping, coupon, preferential volume, distribution, discount, lottery drawing, special price, reducing, delivering, returning, fruit tree planting, mini-game and the like are adopted in the aspect of drainage, and consumers in the drainage modes need to spend a great deal of time and energy to share in a great deal to obtain 'small benefits'; the 'small-size benefit' of losing the face, which wastes time and energy, the consumers only give up automatically after experiencing twice for curiosity; moreover, the greatest defects of the drainage modes are that a large amount of capital is needed for continuous support, the capital cost is huge, and the customer acquisition cost is extremely high. In addition, most of the drainage modes only bring about surface flow, and the consumption is less and less in real platform, that is to say, the traditional drainage mode has the serious cost risk problem that a large amount of funds are spent to bring about consumption in the platform but not necessarily by consumers; therefore, the 'nun-benefit' drainage mode that one platform costs huge money and has low profit and the other consumer wastes time and energy has not met the needs of the new retail market of the high-speed e-commerce at present.

The invention content is as follows:

in order to overcome the defects of the conventional e-commerce platform, the invention provides a novel e-commerce platform marketing business model and a management system. The invention patent only simply changes the traditional drainage mode of ' cutting price, piecing together, giving away discount, distributing, discount, lottery drawing, special price, full reduction, full delivery, full return, planting fruit trees, small games and the like ' into the drainage mode of directly giving gifts for free after one-time platform consumption ', and thoroughly solves all the defects of the traditional drainage mode. The gifts given for free at each time in the drainage mode comprise more than 20 yuan of living necessities, platform shares, mutual insurance, mutual credit, mutual investment and the like, and the value of the gifts given for free by the platforms as a value-added service mode is higher and the attraction is larger. The specific mode of the drainage is that after a consumer receives a certificate written with free gift with the title of sending a barrel of water (or shares, mutual insurance, mutual credit and mutual investment) once consumption from a page to a platform, the consumer pays a consumption fee from the page of the title content to any merchant on the platform, and the consumer can immediately obtain a consumption service and gifts such as a life necessity with a value of more than 20 yuan or a certain number of shares, a certain amount of mutual insurance, a certain amount of mutual credit and a certain amount of mutual investment. Because the drainage mode directly writes the content and price consumed by the consumer and the name, price and specification of the gift obtained after consumption on the title of the shared picture (for example, 19.8 liters of mineral water with 38 yuan value or a certain number of shares, a certain amount of mutual insurance, a certain amount of mutual loan, a certain amount of mutual investment and the like are given free after the page is sent to the platform barber shop once), the drainage mode of directly giving high-value gifts free of charge is very attractive to the consumer, so the shared consumer also voluntarily shares good messages to other relatives and friends, and therefore, the drainage mode of the invention has no cheating, neglect and inducing components at all. In addition, the drainage mode of the invention does not spend a lot of money for the platform and each platform merchant in the drainage process (namely, in the process of mutually sharing and browsing the drainage certificate of free gift acquisition among consumers), so the drainage mode of the invention has no cost problem and has stronger competitiveness than the existing drainage mode. In the drainage mode, the problem of gift giving cost can be solved only after a consumer clicks and browses a drainage certificate for freely receiving gifts and pays a consumption money (at the moment, the consumer immediately obtains a consumption service and related gifts), but the platform has already gained profits, and the platform does not have profit risk and cost risk (because the consumer pays the consumption money before the platform can give the gifts); therefore, the drainage mode of the invention does not have the serious cost risk problem that a large amount of funds are introduced to consumers but not necessarily consume on the platform, and all consumers who browse the 'certificate of freely getting gifts' of the invention need to consume on the platform in the morning and evening, namely, almost 100% of the consumers introduced by the drainage small program pictures need to consume on the platform, because no drainage mode which is more practical than the invention exists at present. In addition, the platform adopts a four-dimensional profit mode of 'absolute low cost brought by ultrahigh sales volume of service type entity stores in high profit and moist space, high price end store rents of entity stores to low price civil houses, national free gifts of gifts and multiple profit points brought by large flow of the platform', so the platform has a powerful profit channel as a postshield. Therefore, the platform shares the voucher for free gift reception online, and the drainage mode of freely presenting high-value gifts after consumption according to the voucher for free gift reception offline thoroughly solves the problem of high customer acquisition cost in the existing drainage mode.

In addition, the invention is also provided with an order pre-storage library, namely, the invention changes the traditional drainage mode that the consumer pays the goods money and confirms that the goods arrive or the goods can not obtain the consumption points after the consumption is finished into the drainage mode that the consumer can directly obtain the consumption points after the payment of the goods money or the service money obtains the order, and the drainage mode that the gift points can be obtained without the arrival or the completion of the goods and the consumption thoroughly solves the problem that the goods or the service order obtained after the payment of the consumer finishes in the traditional drainage mode can not be pre-stored on line. Therefore, the innovation of the invention can lead the consumers to take away the gifts which are given free by the platform required by the consumers, and the temporary goods or service orders which are not needed and are bought by the consumers at a cost are prestored on the platform, and then the goods are taken or the service is completed when needed, and the goods or the service can be transferred; on the contrary, the consumer can take away the needed goods or complete the service, and prestore the points which are not wanted to be exchanged or the exchanged gifts on the platform, and exchange the corresponding gifts or receive the gifts when needed, and certainly the points can be transferred out. The consumer can select which demand is needed according to the current demand of the consumer and prestores which demand, so that the consumption interest of the consumer is greatly aroused, and the frequency of consumption from the consumer to a platform is greatly improved.

In addition, the invention also provides an order appointment queuing prompting module for successful appointment, a consumer can automatically display the booked queuing prompting information after the appointment on the platform, and the consumer not only can arrive at a store for consumption on time according to the queuing prompting information, but also can add advertisement pictures and advertisement titles on the order appointment queuing prompting module for displaying the booked prompting information and share the advertisement pictures and the advertisement titles. The reservation not only greatly facilitates the consumer, but also can push the product of the consumer and make a charged advertisement. The advertising mode by utilizing the order appointment queuing prompting module which has to be seen by the consumer is low in cost, wide in range, high in speed, large in crowd and good in effect.

The invention has the greatest advantage that necessary consumables or a certain number of shares, a certain amount of mutual insurance, a certain amount of mutual loan and a certain amount of mutual investment are given free. The drainage mode means that all future life guarantees of consumers consuming on the platform are given away as value-added service by the platform in the future, so that the business mode completely subverts the business mode of any current electric business, and the development prospect is very wide. In a word, the drainage mode of the invention is direct, simple, clear, not neglected, not induced, low in guest acquisition cost, free of profit risk, large in attraction, strong in subversion and strong in competitiveness.

The technical scheme adopted by the invention for solving the technical problems is as follows: the invention provides a novel E-commerce platform marketing business mode and management system, which comprises an E-commerce platform, a large number of merchant terminals and customer terminals, wherein the E-commerce platform is borne in a server, the E-commerce platform is respectively in communication connection with the merchant terminals and the customer terminals through the Internet, a virtual shop is established by the merchant through the E-commerce platform, a consumer establishes a consumption relationship with the merchant through the E-commerce platform, different deduction points of each merchant are arranged on a platform background, the consumer generates consumption credits after each merchant on the platform consumes the consumption credits, the consumption credits can be freely exchanged into various credit commodities in the platform credit mall, and the platform freely presents various credit commodities for guiding the merchant through the credit exchange. The e-commerce platform comprises a front end, a business-entering background and a back end.

The front end comprises a home page, a parking platform and My.

The home page further comprises a carousel graph module, a merchant classification module, a credit mall module and a classification selection module.

1. The carousel picture module is arranged on the background to add display pictures, the carousel picture module is arranged on the background to share a title frame, and a system automatically prompts that title phrases are keyed in the title frame and then are shared to WeChat groups and friends when the carousel picture (home page) is shared; the contents of the shared title of the carousel map (home page) are as follows: "one barrel of water (or platform shares or mutual insurance or mutual loan or mutual investment) is delivered to the platform once consumed by the image".

2. The merchant classification module also comprises a store module of the resident merchant, and the merchant classification module is used for carrying out classification of different industries at a background, skipping corresponding classification after clicking corresponding classification and displaying a merchant list.

(1) The in-store merchant shop module further comprises a top carousel picture display module, a store information module, a commodity classification and display module, a group-piecing activity display module and a bottom menu bar module.

①, the top carousel graph display module is used for top carousel graph display.

②, the store information module is used for store name, address (can be navigated by one key), business hours, store telephone.

③, the commodity classifying and displaying module comprises a commodity classifying module, a commodity displaying module, a commodity detail page module, an evaluating module, an order generating module, an order exchanging module, a self-picking or delivering module and a goods arrival or consumption completion confirming module, and the commodity classifying and displaying module also comprises an order pre-storing library module and an order appointment and number-arranging prompting module.

a. The commodity classification and display module further comprises an order pre-storage module, the order pre-storage module is connected with the order generation module, and the order pre-storage module is used for automatically pre-storing orders in the order pre-storage module after the generated orders are selectively added into the order pre-storage module. The order pre-storage library module is arranged at the background and can automatically record and display the quantity of the stored orders, the goods type or the service type of the orders, the price of the orders, the order numbers and other information (after the orders are generated, the orders are selected to be picked up or delivered, and the orders can be selected to be added into the order pre-storage library).

b. The commodity classification and display module comprises an order reservation and queuing prompting module, the order reservation and queuing prompting module is connected with the order generation module, (the order reservation and queuing prompting module is used for selecting services or commodities which can be provided by a merchant, adding reservation information, submitting and paying a reservation deposit), the order reservation and queuing prompting module is provided with an automatic queuing prompting information bar, an advertisement bar and a title bar, which are used for successful reservation, the automatic queuing prompting information bar is provided with prompting information of contents such as a current reservation item, a current reservation number and a number which is used for successful reservation and added at the background, the advertisement bar is provided with an added display picture at the background, and the title bar is provided with a display picture title. The order appointment queuing prompting module and the upper end prompt information, the display picture and the display picture title of the order appointment queuing prompting module for successful appointment can be shared with the WeChat group and friends.

c. The order swaps module includes a point swaps module and a goods or services swaps module.

The order refund module is used for refunding points while refunding the goods within a specified time, the order refund module is provided with a point refund module on the background, the point refund module is connected with the order refund module, the point refund module is used for automatically deducting corresponding points after confirming the goods or service refund is completed, the number of points of a consumer is automatically prompted to be deducted when the order is clicked to refund, and the condition that the points are insufficient and the goods cannot be refunded is automatically prompted when the points of the consumer are insufficient.

④, the display module is used for spelling, introduction of spelling and sharing of spelling.

⑤, the bottom menu bar module includes a merchandise sales promotion sharing module, a collection module, a shopping cart module and an immediate payment module.

a. The commodity sales promotion sharing module is provided with a commodity sales promotion sharing title frame at the background, and when a display picture of sales promotion commodities or services is clicked to share, the system automatically prompts that title phrases are keyed in the sales promotion sharing title frame and then are shared to WeChat groups and friends; the commodity promotion sharing module shares the content of the title as follows: "when the picture is consumed once (a car is dealt, washed, a movie ticket is bought … …, etc.) in the shop, the integrated commodity such as one barrel of 38 yuan mineral water (or gift such as platform shares, mutual insurance, mutual loan or mutual investment) is sent.

3. The point mall module is connected with the store module of the living merchant, and comprises a point setting module, a point log module, a point classification module and a point commodity module, wherein the point mall module is used for a consumer to use a consumption point exchange platform gift, and the top of the point mall store module displays a WeChat nickname, the consumption point, displays classified point gifts, a point range and displays different point categories.

(1) The point setting module comprises a point generating module, the point generating module is connected with the point setting module, the point setting module is used for setting corresponding consumption points when an order is generated immediately after a consumer pays required goods or service money, and the consumption points are used for a gift mall, a share mall, a mutual insurance mall, a mutual credit mall and a mutual investment mall of the point mall of the platform of the consumer to exchange corresponding point commodities. The point setting module is also used for setting the number of generated consumption points, and setting the points to be presented according to the amount of money consumed once or the percentage of the amount of money consumed according to the industry classification of each merchant.

(2) The point log module is used for acquiring points of members, using conditions and inquiring conditions, and recording and counting conditions of points given by merchants, and can screen, sort and score points according to the number of points given by merchants.

(3) The point classification module is used for setting different types of point commodities or services.

(4) The point commodity module comprises a gift mall module, a stock mall module, a mutual insurance mall module, a mutual credit mall module and a mutual investment mall module, and the point commodity module is used for consumers to use point commodities of the consumption point exchange platform and to display and set different point categories according to classification.

a. The gift mall module is connected with the point mall module, and the gift mall module is used for consumers to exchange gift mall gifts by consumption points. The gift mall module sets classified display of gifts, sets point gifts of different categories, selects the belonged classification to fill in gift titles, thumbnails, carousel pictures, point ranges, points required for exchange, market prices, inventory, exchanged quantity, introduction of gift details, whether to put on shelves or not, consumption points, exchange and order generation, selection of self-service or delivery, arrival or consumption completion confirmation, and bottom menus (home page, all commodities, exchange ranking list, my). The gift mall module is provided with a gift sharing title frame on the background, and when a sharing button on a gift type display page or a single gift page is clicked to share, the system automatically prompts that title phrases are keyed in the sharing title frame and then are shared to WeChat groups and friends; the content of the title (certificate of free gift acquisition) shared by the gift mall module is as follows: "the gift (or platform shares or mutual insurance or mutual loan or mutual investment) is delivered after the gift picture is consumed once on the platform (managing one time to send out, washing one time to wash one time, buying one movie ticket … …, etc.).

b. The share mall is provided with the share mall module, the share mall module is connected with the point mall module, and the share mall module is used for consumers to use consumption points to exchange platform shares. The stock market module background is provided with a top display WeChat nickname, how many points are exchanged, records, screening and sorting of exchanged shares, unit price of each share, total holding number of shares, total holding price of each share, historical price of each share, current price of each share, consumption points, share detail introduction, exchange, generation of orders and withdrawal of the orders, stock title filling, thumbnail, carousel drawing, whether to put on shelf or not in a check, and a bottom menu (home page, all shares, exchange ranking list and My). The stock mall module is provided with a stock sharing title frame in the background, and when a sharing button on a stock display page is clicked to share, the system automatically prompts that title expressions are keyed in the sharing title frame and then shared to the WeChat group and friends; the share title of the stock mall module (certificate of free gift acquisition) is as follows: "the stock picture is used to send a stock of platform stock (or a barrel of water or mutual insurance or mutual loan or mutual investment) for one-time consumption (managing one-time sending, washing one-time vehicle, purchasing one movie ticket … …, etc.) on the platform.

c. The mutual insurance mall is provided with the mutual insurance mall module, the mutual insurance mall module is connected with the point mall module, the mutual insurance mall module is used for mutually guaranteeing insurance by using the consumption point exchange platform by consumers, the background sets that the consumers obtain mutual insurance qualification after becoming members, and determines the member insurance obtaining amount according to the total number of the member consumption points and the number of points exchanged by the members for mutual insurance. The mutual insurance mall module is used for setting classified display of insurance types, setting point insurance of different types, displaying a WeChat nickname at the top, displaying insurance policy details pages of insurance types, insurance premiums, acquired insurance amounts of various types and insurance amounts required to be exchanged, recording, screening and sorting each type of exchanged insurance, exchanging detail records, accumulating exchange detail records each time, consuming points, exchanging and generating orders, refunding, filling insurance titles, thumbnails, carousel pictures, and checking whether to put on shelf or not and bottom menus (first page, all insurance, exchange ranking list and my). The mutual insurance mall module is provided with a mutual insurance sharing title frame in the background, and when a sharing button on a mutual insurance display page is clicked to share, the system automatically prompts that title phrases are keyed in the sharing title frame and then are shared to the WeChat group and friends; the content of the sharing title (certificate of free gift acquisition) of the mutual insurance mall module is as follows: "a certain amount of mutually-guaranteed (or a barrel of water or shares or mutually-credited or mutually-awarded) equal-score commodities are delivered when the mutually-guaranteed pictures are consumed once on the platform (a car is dealt once, a car is washed once, a movie ticket is purchased … …, and the like).

d. The mutual credit shopping malls are provided with mutual credit shopping mall modules, the mutual credit shopping mall modules are connected with the point shopping mall modules, the mutual credit shopping mall modules are used for mutually lending or bank guarantee loan of consumers by using a consumption point exchange platform, the background sets that the consumers obtain mutual credit qualifications after becoming members and determines member credit amount according to the total number of member consumption points and the number of points exchanged by the members and mutually lended. The mutual loan mall module is used for setting classified display of loan and guarantee loan types, setting different types of loans and guarantee loans, displaying a WeChat nickname at the top, reporting and auditing the loan qualification and guarantee loan qualification, detail lists of how many points of each type of loan and guarantee loan are required to be exchanged and how many points are exchanged to form how many loans and guarantee loans, loan amount, loan obtaining time, principal return time, interest amount and principal amount, detail records, screening and sequencing of each type of loan and guarantee loan of exchange, recording of accumulated exchange details, consumption points, generation of exchange and orders, filling of loan and guarantee titles, thumbnails, carousel pictures, and checking whether to put on shelf or not, and bottom menus (home page, all loans, exchange ranking list and my). The mutual loan mall module sets a loan sharing title frame in the background, and when a sharing button on a loan display page is clicked to share, the system automatically prompts that title phrases are keyed in the sharing title frame and then are shared to WeChat groups and friends; the mutual lending mall module shares the following title (certificate of free gift acquisition): "the integrated commodity such as a certain amount of loan (or a bucket of water or shares of stocks or mutual insurance or mutual investment) is sent after the loan picture is consumed once (a car is issued once, a car is washed once, a movie ticket is purchased … …, etc.) to the platform.

e. The mutual investment mall is provided with mutual investment mall modules, the mutual investment mall modules are connected with the point market modules, the mutual investment mall modules are used for enabling consumers to mutually invest investment by using the consumption point exchange platform, the background is used for setting that the consumers obtain mutual investment qualification after becoming members, and the amount of money obtained by the members is determined according to the total number of consumption points of the members and the number of points exchanged and mutually invested by the members. The mutual investment module is provided with classified display of mutual investment types, different types of mutual investment, a background is provided with application and verification of application data of displaying a WeChat nickname, equity financing, debt financing, business planning book and feasibility research report of application investment items and the amount of capital required to give out and how many shares, the mutual investment of each type needs the conversion of the amount of points and the conversion of the amount of points into the mutual investment, the investment detail sheets of the investment amount, the investment time and the amount of the equity investments are obtained, the investment detail sheets of the investment amount, the investment time, the return time of the interest, the amount of the interest and the amount of the principal are obtained, the detailed records, the screening and the ordering of each type of investment are exchanged, the exchange detail records of each time, the accumulated exchange detail records, the consumption points, the exchange and the generation of orders are consumed, the mutual investment titles are filled, and the mutual investment titles of the mutual investment are filled, Thumbnails, carousel, whether to put on shelf, bottom menu (top page, total investment, exchange ranking list, my). The mutual-casting mall module is provided with a mutual-casting sharing title frame in the background, and when a sharing button on a mutual-casting display page is clicked to share, the system automatically prompts that title phrases are keyed in the sharing title frame and then are shared to the WeChat group and friends; the mutual shopping mall module shares the following title (certificate of free gift acquisition): "accordingly, a certain amount of investment (or a barrel of water or shares or mutual insurance or mutual credit) is delivered to the platform for consumption once (managing one time of sending, washing one time of vehicle, purchasing one movie ticket … …, etc.).

4. The classification selection module comprises a nearby merchant module, a hot merchant module and a recommending merchant module.

(1) The nearby merchant module is used for displaying merchants from near to far and is provided with a one-key navigation button.

And the docking platform is used for filling in merchant detailed information, managing account passwords by merchants, uploading information such as business licenses and the like, and submitting the information for auditing.

And (III) displaying head portraits, nicknames, remaining points and balances on the top of the My. The system comprises a my points mall module, a my order module, a my collection module, a points order module, a my reservation module, a member recharging module and a my evaluation module.

1. The my points mall module is used for displaying, recording and exchanging the goods or services of the points mall.

2. The order module comprises all orders, effective orders, delivery orders, pre-stored orders, orders to be evaluated, orders to be paid and invalid orders.

3. The my collection module is used for the collected stores.

4. The point order module is used for exchanging point into gift order information.

5. The My reservation module is used for displaying and sharing reservation information.

6. The member recharging module is used for displaying the member grade and storing the value of the member.

7. The My evaluation module is used for evaluating the commodity.

The entrance merchant background comprises a home page module, a shop module, a commodity module, a store address module, an order reminding module, a cash withdrawal module, a deduction point module, a member module, an appointment function module, a group combining module and a report module.

The home page management module is used for setting and managing home page contents.

And the vigorous spreading management module is used for shop display at a mobile end, and setting and management of alternative pictures, classification, grouping and commodities.

And the commodity module comprises a commodity classification module, a commodity display module, an order list module and a distribution mode module.

1. The commodity classification module is used for adding different commodity classifications. 2. The commodity display module is used for selecting whether to upload commodities in a classified mode, fill in commodity titles, share titles, thumbnails, carousel pictures, prices, commodity introduction, detail pages and select whether to put on shelves or not. 3. The order list module is used for inquiring orders (including shopping mall orders, purchase orders, ordering orders, group-sharing orders, take-out orders, reservation orders, point exchange gift orders, point exchange stock orders, point exchange mutual insurance orders, point exchange mutual credit orders and point exchange mutual order placing orders), an order pre-storage library and changing order states (finished, to-be-paid, not delivered, point returned and returned). 4. The distribution mode module is used for self-service delivery and freight management.

And the store address module comprises a store information module, a nearest pushing and navigation module and a store sharing setting module. 1. The store information module is used for filling out store names, thumbnails, working time, contact ways, addresses and service ranges. 2. The nearest distance pushing and navigation module is used for selecting regions (province, city and county) to fill in detailed addresses and store names. 3. The shop sharing setting module is used for setting a shop sharing title frame, pictures and contents.

And the order reminding module is used for configuring a printer, setting a printer ID (identity) and a secret key, checking a shopping mall, grouping, integrating points, reserving, ordering, taking out, buying an order and ordering the order.

And the cash withdrawal module is used for recording earnings and withdrawing cash applications (inputting withdrawal amount, bank card or payment account number and submitting cash withdrawal).

And (seventhly), the point deduction module is used for setting the point deduction amount or the point deduction proportion.

And (eight) the member module is used for all member information entering the shop.

The reservation function module is used for reservation setting, creating reservation items, supporting reservation in advance for several days, not reserving within a time-out period, supporting reservation of several persons, filling in reservation titles, thumbnails, sharing, custom addition of reservation categories, setting order reservation and queuing prompts (a prompt information bar, a display picture bar and a display picture title bar) and sharing.

The grouping module comprises a grouping classification module and a grouping marketing module. (1) The grouping classification module is used for setting the classification of grouping commodities. (2) The group-piecing marketing module is used for selecting the classification of group-piecing, filling in a commodity title, sharing a poster title, a thumbnail, a carousel picture, an original price, a group-piecing price, a plurality of groups to form a group, a plurality of groups to form, a virtual sales volume, an end time and whether to put on shelf for collusion.

And the report module is used for counting the number of members entering the store under the commercial tenant.

The back end comprises a homepage module, an applet setting module, a multi-merchant configuration module, a mall configuration module, an order reminding module, a member management module, an information issuing module and a point mall module.

The small program setting module comprises a data analysis module, a site setting module, a small program secret key module, a small program publishing module, a payment setting module, a sharing setting module and a personal center setting module.

1. And the data analysis module is used for analyzing and counting the data of the small program.

2. And the site setting module is used for setting site names and customer service telephones.

3. And the small program key module is used for filling the small program key.

4. And the small program release module is used for uploading codes, checking experience versions, releasing, auditing and online.

5. And the payment setting module is used for filling in an applet payment certificate, a secret key and the like.

6. The sharing setting module is used for module sharing, selecting the set classification module and setting a sharing title frame, content and pictures (displayed in a poster form).

7. The personal center setting module is used for setting my address, point mall, gift mall, platform share mall, mutual insurance mall, mutual lending mall, mutual investment mall, my order, my collection, point order, my reservation, member recharging and my evaluation, and can be selected for use according to actual conditions.

The multi-merchant configuration module comprises a classification configuration module, a BANNER, a merchant management module and a price configuration module.

1. And the classification configuration module is used for classifying the home page.

2. The BANNER is used for the first page BANNER.

3. And the merchant management module is used for checking the merchant information submitted with the check-in application, manually adding check-in merchants after manual confirmation, and displaying the login website of the merchant login sub-background.

4. The price configuration module is used for carrying out cash withdrawal price configuration, setting a cash withdrawal time interval (the time is more than the last cash withdrawal time, and a cash withdrawal application can be initiated again), carrying out cash withdrawal commission rates by merchants (different cash withdrawal rates are set according to different industry classifications), and entering prices (entering title, entering price and entering time).

And the mall configuration module comprises a commodity classification module, a mall commodity module and a distribution mode module.

1. And the commodity classification module is used for classifying and setting commodities.

2. The shopping mall commodity module is used for selecting corresponding categories and uploading corresponding commodities (selecting the categories to which the commodities belong, filling in commodity titles, setting a sharing title frame, a thumbnail, a carousel picture, an original price, a current price, commodity specifications, points presented when the commodities are purchased, inventory, commodity detail introduction, packaging information, checking whether the commodities are on shelf or not, recommending new commodities, warming, self-operation, rapidly delivering commodities in hours, authorizing by an official party, rapidly refunding and consuming points).

3. The distribution mode module comprises a self-service module and a freight module.

(1) The in-store self-picking module is used for picking up and canceling the order from the store according to the order number of the consumer.

(2) The freight module is used for collecting the postal fee according to the number of the full parcels of the postal matters and the number of the insufficient parcels of the postal matters.

And fourthly, the order reminding module comprises a printer configuration module and an order management module.

1. The printer configuration module is used for setting printer ID, secret key, checking a shopping mall, grouping, integrating, reserving, ordering, taking out and buying order.

2. The order management module is used for setting and managing a shopping mall order, an appointment order, a purchase order, a point order (a gift order, a share order, a mutual insurance order, a mutual credit order, a mutual order putting and an order pre-storing library), a multi-merchant order (an order pre-storing library, which can be screened and checked according to different industries), a comment order and an order recycling station.

And the member management module comprises a member management module, a recharging package configuration module, a member grade setting module and a balance log module.

1. And the member management module is used for checking and inquiring the personnel information of all the login applets.

2. The recharging package configuration module is used for setting the amount of money to be recharged and the amount of money to be presented.

3. The member grade setting module is used for setting different member grades, enjoying different treatment and selectively presenting honored guest gifts and common gifts.

4. And the balance log module is used for inquiring the balance service condition of the member after recharging.

And the information issuing module comprises an issuing setting module, an issuing page classification module, an issuing page management module and an information management module.

1. And the release setting module is used for selecting whether to open the release page.

2. And the release page classification module is used for setting the classification of information release.

3. The posting page management module is used for adding posting information (selecting classification, filling content, pictures, contact ways, setting and setting expiration time and selecting addresses) and viewing posted comment messages.

4. The information management module is used for appointing information reply comments (making message reply according to members who publish messages and message IDs).

And the point mall module comprises a point configuration module, a point log module, a point classification module and a point commodity module.

1. The point configuration module is used for setting the number of points (accumulation) which are given according to the amount of money required by the consumption point setting according to the industry classification, setting the number of points (single) which are given according to the amount of money consumed according to the industry classification, and setting the generation of the payment-finished order and the generation of the points.

2. The point log module is used for acquiring, using and inquiring points of members, recording and counting points given by merchants (screening and sorting can be carried out according to the number of the given points).

3. And the point classification module is used for setting different types of point commodities.

4. And the point commodity module is used for setting point commodities according to the classification (selecting the belonged classification, filling the commodity title, setting a sharing title frame, a thumbnail, a carousel chart, exchange required points, market price, inventory, exchanged quantity, commodity details, gift details, share details, mutual insurance details, mutual loan details, mutual investment details and checking whether the point is on the shelf or not).

The invention has the beneficial effects that the invention provides a novel E-commerce platform marketing business mode and a management system, and the invention patent only simply changes the traditional drainage mode of 'cutting price, piecing together, preferential rolls, distribution, discount, lottery, special price, full reduction, full delivery, full return, fruit tree planting, mini-game and the like' into 'a drainage mode of directly giving gifts for free after one-time platform consumption', thereby thoroughly solving all the defects of the traditional drainage mode. The gifts given for free at each time in the drainage mode comprise more than 20 yuan of living necessities, platform shares, mutual insurance, mutual credit, mutual investment and the like, and the value of the gifts given for free by the platforms as a value-added service mode is higher and the attraction is larger. The specific mode of the drainage is that after a consumer receives a certificate written with free gift with the title of sending a barrel of water (or shares, mutual insurance, mutual credit and mutual investment) once consumption from a page to a platform, the consumer pays a consumption fee from the page of the title content to any merchant on the platform, and the consumer can immediately obtain a consumption service and gifts such as a life necessity with a value of more than 20 yuan or a certain number of shares, a certain amount of mutual insurance, a certain amount of mutual credit and a certain amount of mutual investment. Because the drainage mode directly writes the content and price consumed by the consumer and the name, price and specification of the gift obtained after consumption on the title of the shared picture (for example, 19.8 liters of mineral water with 38 yuan value or a certain number of shares, a certain amount of mutual insurance, a certain amount of mutual loan, a certain amount of mutual investment and the like are given free after the page is sent to the platform barber shop once), the drainage mode of directly giving high-value gifts free of charge is very attractive to the consumer, so the shared consumer also voluntarily shares good messages to other relatives and friends, and therefore, the drainage mode of the invention has no cheating, neglect and inducing components at all. In addition, the drainage mode of the invention does not spend a lot of money for the platform and each platform merchant in the drainage process (namely, in the process of mutually sharing and browsing the drainage certificate of free gift acquisition among consumers), so the drainage mode of the invention has no cost problem and has stronger competitiveness than the existing drainage mode. In the drainage mode, the problem of gift giving cost can be solved only after a consumer clicks and browses a drainage certificate for freely receiving gifts and pays a consumption money (at the moment, the consumer immediately obtains a consumption service and related gifts), but the platform has already gained profits, and the platform does not have profit risk and cost risk (because the consumer pays the consumption money before the platform can give the gifts); therefore, the drainage mode of the invention does not have the serious cost risk problem that a large amount of funds are introduced to consumers but not necessarily consume on the platform, and all consumers who browse the 'certificate of freely getting gifts' of the invention need to consume on the platform in the morning and evening, namely, almost 100% of the consumers introduced by the drainage small program pictures need to consume on the platform, because no drainage mode which is more practical than the invention exists at present. In addition, the platform adopts a four-dimensional profit mode of 'absolute low cost brought by ultrahigh sales volume of service type entity stores in high profit and moist space, high price end store rents of entity stores to low price civil houses, national free gifts of gifts and multiple profit points brought by large flow of the platform', so the platform has a powerful profit channel as a postshield. Therefore, the platform shares the voucher for free gift reception online, and the drainage mode of freely presenting high-value gifts after consumption according to the voucher for free gift reception offline thoroughly solves the problem of high customer acquisition cost in the existing drainage mode.

Description of the drawings:

the invention is further illustrated with reference to the following figures and examples.

FIG. 1 is a block flow diagram of the front end of the multi-merchant appliance merchant platform of the present invention;

FIG. 2 is a block flow diagram of the present invention of a multi-merchant appliance merchant platform front-end check-in merchant background;

fig. 3 is a block flow diagram of the back end of the multi-merchant appliance merchant platform of the present invention.

The specific implementation mode is as follows:

as shown in fig. 1, the new e-commerce platform marketing business model and management system provided by the invention comprises a multi-merchant e-commerce platform (1) loaded in a server, a large number of merchant terminals and customer terminals, the multi-merchant household appliance merchant platform (1) is respectively in communication connection with a merchant terminal and a customer terminal through the Internet, the merchant establishes a virtual shop through the multi-merchant household appliance merchant platform (1), the consumer establishes a consumption relationship with the merchant through the multi-merchant household appliance merchant platform (1), different deduction points of each merchant are arranged on the background of the multi-merchant household appliance merchant platform (1), the consumer generates consumption credits after consuming by each merchant on the multi-merchant household appliance merchant platform (1), the consumption points can be freely exchanged for various point commodities in a point store to a multi-merchant electric appliance merchant platform (1), the multi-merchant household appliance merchant platform (1) is used for giving various credit commodities for drainage of merchants through credit exchange free. The multi-merchant household appliance merchant platform (1) comprises a front end (2), a resident merchant background (3) and a back end (4).

As shown in fig. 1.

The front end comprises a home page (5), a docking platform (6) and My (7).

The home page further comprises a carousel graph module (8), a merchant classification module (9), a credit mall module (10) and a classification selection module (11).

1. The carousel picture module (8) is arranged on the background to add display pictures, the carousel picture module (8) is arranged on the background to share a title frame, and when the carousel picture (home page) is shared, a system automatically prompts that title phrases are typed in the title frame and then are shared to WeChat groups and friends; the contents of the shared title of the carousel map (home page) are as follows: "one barrel of water (or platform shares or mutual insurance or mutual loan or mutual investment) is delivered to the platform once consumed by the image".

2. The merchant classification module (9) comprises a store module (12) of the resident merchants, and the merchant classification module (9) is used for the background (4) to classify different industries, and after clicking the corresponding classification, skipping the corresponding classification to display a merchant list.

(1) The in-store merchant shop module (12) further comprises a top carousel picture display module (13), a store information module (14), a commodity classification and display module (15), a grouping activity display module (16) and a bottom menu bar module (17).

①, a top carousel picture display module (13) is used for top carousel picture display.

②, the store information module (14) is used for store name, address (can be navigated by one key), business hours and store telephone.

③, the commodity classification and display module (15) comprises a commodity classification module (18), a commodity display module (19), a commodity detail page module (20), an evaluation module (21), an order generation module (22), an order exchange module (23), a self-picking or distribution module (24) and a goods arrival or consumption completion confirmation module (25), and the commodity classification and display module (15) further comprises an order pre-storage library module (26) and an order appointment and number-arranging prompt module (27).

a. The commodity classification and display module (15) further comprises an order pre-storage module (26), the order pre-storage module (26) is connected with the order generation module (22), and the order pre-storage module (26) is used for enabling orders to be automatically pre-stored in the order pre-storage after the generated orders are selectively added into the order pre-storage. The order pre-storage library module (26) is arranged in the background and automatically records and displays the quantity of the stored orders, the goods type or the service type of the orders, the price of the orders, the order numbers and other information (after the orders are generated, the orders are selected to be self-picked or distributed, and the orders can be selected to be added into the order pre-storage library).

b. The commodity classification and display module (15) comprises an order reservation and queuing prompting module (27), the order reservation and queuing prompting module (27) is connected with the order generation module (22), the order reservation and queuing prompting module (27) is used for selecting services or commodities which can be provided by a merchant, adding reservation information, submitting and paying a reservation subscription fee, the order reservation and queuing prompting module (27) is provided with an automatic queuing prompting information column, an advertisement column and a title column which are used for successful reservation, the automatic queuing prompting information column is provided with prompting information of contents such as a current reservation item, a current reservation number and a number which is currently in service and added with successful reservation at the background, the advertisement column is provided with an addition display picture at the background, and the title column is provided with a display picture title. The order reservation and queuing prompting module (27) and the upper end of the order reservation and queuing prompting module for successfully reserving, the display picture and the display picture title can share the WeChat group and friends.

c. The order swaps module (23) includes a points swaps module and a goods or services swaps module.

The order refund module (23) is used for refunding credits while refunding goods within a specified time, the order refund module (23) is provided with a credit refund module on the background, the credit refund module is connected with the order refund module (23), the credit refund module is provided with a function of automatically deducting corresponding credits after confirming the goods or service refund is completed, the credit amount of a consumer is automatically prompted to be deducted when the order is clicked for refund, and the consumer is automatically prompted to be incapable of refunding due to insufficient credits.

④, the spelling activity display module (16) is used for spelling, introduction of the spelling activity and sharing of the spelling activity.

⑤, the bottom menu bar module (17) comprises a merchandise promotion sharing module (28), a collection module (29), a shopping cart module (30) and an immediate payment module (31).

a. The commodity sales promotion sharing module (28) is provided with a commodity sales promotion sharing title frame at the background, and when a display picture of sales promotion commodities or services is clicked for sharing, the system automatically prompts that title phrases are keyed in the sales promotion sharing title frame and then are shared to WeChat groups and friends; the commodity promotion sharing module (28) shares the following content: "when the picture is consumed once (a car is dealt, washed, a movie ticket is bought … …, etc.) in the shop, the integrated commodity such as one barrel of mineral water (or gift such as platform shares, mutual insurance, mutual loan or mutual investment) with 38 yuan is sent.

3. Point store module (10) with trade company classification module (9) with business shop module (12) of living in connects, point store module (10) sets up module (32), point log module (33), point classification module (34), point commodity module (35) including the point, point store module (10) are used for the consumer to use the consumption point to redeem many merchant's household electrical appliances platform (1) gift, and the top shows believe nickname, consumption point and show classification point gift, point range, show different point categories.

(1) The point setting module (32) comprises a point generating module (36), the point generating module (36) is connected with the point setting module (32), the point setting module (32) is used for setting that corresponding consumption points are generated when the consumer immediately generates an order after the payment of the required goods or service money is finished, and the consumption points are used for the consumer to exchange corresponding point commodities in a gift mall, a stock mall, a mutual insurance mall, a mutual credit mall and a mutual investment mall of the point mall of the platform. The point setting module (32) is also used for setting the number of generated consumption points, and setting the points to be presented according to the amount of money consumed once or the percentage of the amount of money consumed according to the industry classification of each merchant.

(2) The point log module (33) is used for acquiring points of members, using conditions and inquiring, recording and counting conditions of points given by merchants, and can screen, sort and score according to the number of points given by merchants.

(3) The point classification module (34) is used for setting different types of point goods or services.

(4) The point goods module (35) comprises a gift mall module (37), a stock mall module (38), a mutual insurance mall module (39), a mutual credit mall module (40) and a mutual investment mall module (41), and the point goods module (10) is used for consumers to use the consumption point exchange platform to point goods and display and set different point categories according to the categories.

a. The gift mall module (37) is connected with the point mall module (10), and the gift mall module (37) is used for a consumer to exchange gift mall gifts of the multi-merchant electric appliance merchant platform (1) by using consumption points. The gift mall module (37) sets classified display of gifts, sets point gifts of different categories, selects the category to which the gift belongs to fill in gift titles, thumbnails, carousel pictures, point ranges, points required for exchange, market prices, inventory, exchanged quantity, introduction of gift details, whether to put on shelves or not, consumption points, exchange and order generation, confirmation of selection of self-service or delivery, arrival or completion of consumption, bottom menus (home page, all commodities, exchange ranking list, my). The gift mall module (37) sets a gift sharing title frame on the background, and when a sharing button on a gift type display page or a single gift page is clicked to share, the system automatically prompts that title phrases are keyed in the sharing title frame and then shared to WeChat groups and friends; the gift mall module (37) shares the following title (certificate of free gift pickup): "the gift (or platform shares or mutual insurance or mutual loan or mutual investment) is delivered after the gift picture is consumed once on the platform (managing one time to send out, washing one time to wash one time, buying one movie ticket … …, etc.).

b. The share mall is provided with the share mall module (38), the share mall module (38) is connected with the point mall module (10), and the share mall module (38) is used for a consumer to exchange shares of the multi-merchant household electrical appliance merchant platform (1) by using consumption points. The stock market module (38) is provided with a background, a top display WeChat nickname, how many points are exchanged, records, screening and sorting of exchanged stock, unit price of each stock, total holding number, total holding price, historical price of each stock, current price of each stock, consumption points, detailed introduction of the stock, exchange, generation of orders, stock withdrawal, title filling of the stock, thumbnail, carousel graph, whether to put on shelf or not in a check, and a bottom menu (home page, all stocks, exchange ranking list, My). The stock mall module (38) is provided with a stock sharing title frame in the background, and when a sharing button on a stock display page is clicked to share, the system automatically prompts that title expressions are keyed in the sharing title frame and then the title expressions are shared to the WeChat group and friends; the share store module (38) shares the title (certificate of free gift acquisition) as follows: "the stock picture is used to send a stock of platform stock (or a barrel of water or mutual insurance or mutual loan or mutual investment) for one-time consumption (managing one-time sending, washing one-time vehicle, purchasing one movie ticket … …, etc.) on the platform.

c. The mutual insurance mall is provided with the mutual insurance mall module (39), the mutual insurance mall module (39) is connected with the point mall module (10), the mutual insurance mall module (39) is used for exchanging mutual insurance of the multi-merchant electric home merchant platform (1) by using consumption points by consumers, the background sets that the consumers obtain mutual insurance qualification after becoming members, and determines member insurance obtaining amount according to the total number of the member consumption points and the number of the points exchanged by the members for mutual insurance. The mutual insurance mall module (39) is used for setting classified display of insurance types, setting different types of point insurance, displaying a WeChat nickname at the top, displaying insurance policy details pages of various types of insurance types, insurance fees, protected money amounts and insurance policies required to be exchanged, recording, screening and sorting each type of exchanged insurance, recording and accumulating exchange details each time, consuming points, exchanging and generating orders, withdrawing insurance, filling insurance titles, thumbnails, carousel graphs, and checking whether to put on shelves or not, and selecting bottom menus (first page, total insurance, exchange ranking list and my). The mutual insurance mall module (39) is provided with a mutual insurance sharing title frame at the background, and when a sharing button on a mutual insurance display page is clicked to share, the system automatically prompts that title phrases are keyed in the sharing title frame and then are shared to the WeChat group and friends; the mutual insurance mall module (39) shares the following title (certificate of free gift acquisition): "a certain amount of mutually-guaranteed (or a barrel of water or shares or mutually-credited or mutually-awarded) equal-score commodities are delivered when the mutually-guaranteed pictures are consumed once on the platform (a car is dealt once, a car is washed once, a movie ticket is purchased … …, and the like).

d. The mutual lending shopping mall is provided with a mutual lending shopping mall module (40), the mutual lending shopping mall module (40) is connected with the point shopping mall module (10), the mutual lending shopping mall module (40) is used for consumers to exchange mutual lending loan or bank guarantee loan of the multi-merchant home appliance platform (1) by using consumption points, the background is provided for the consumers to obtain mutual lending qualification after becoming members, and the member loan amount is determined according to the total number of member consumption points and the point number of the member exchange mutual lending. The mutual loan mall module (40) is used for setting classified display of loans and guarantee loan types, setting different types of loans and guarantee loans, displaying a WeChat nickname at the top, reporting and auditing of loan qualifications and guarantee loan qualifications, and exchanging the number of credits required by each type of loans and guarantee loans and how many credits are exchanged into the loan and guarantee loans, the loan acquisition amount, the loan acquisition time, the principal return time, the interest amount and the principal amount, recording, screening and sequencing each type of loan and guarantee loans exchanged, recording the details of each exchange, recording the accumulated exchange details, consuming credits, generating of exchanges and orders, filling and guaranteeing titles of loans, thumbnails, carousel graphs, checking whether to put on shelves or not, and bottom menus (home pages, all loans, exchange ranking lists and my). The mutual loan mall module (40) is provided with a loan sharing title frame at the background, and when a sharing button on a loan display page is clicked to share, the system automatically prompts that title phrases are typed in the sharing title frame and then are shared to WeChat groups and friends; the mutual lending mall module (40) shares the following title (certificate of free gift acquisition): "the integrated commodity such as a certain amount of loan (or a bucket of water or shares of stocks or mutual insurance or mutual investment) is sent after the loan picture is consumed once (a car is issued once, a car is washed once, a movie ticket is purchased … …, etc.) to the platform.

e. The mutual investment mall is provided with mutual investment mall modules (41), the mutual investment mall modules (41) are connected with the point market modules (10), the mutual investment mall modules (41) are used for enabling consumers to exchange mutual investment of the multi-merchant household appliance merchant platform (1) by using consumption points, the background is used for setting that the consumers obtain mutual investment qualification after becoming members and determining the member payment amount according to the total number of member consumption points and the number of points exchanged and mutually invested by the members. The mutual investment module (41) is used for setting classified display of mutual investment types, setting different types of mutual investment, setting the background to display the declaration and verification of nicknames, equity financing, debt financing, business planning book and feasibility research report of applied investment items and application data of how many shares are required to be issued by the top, exchanging how many points are required by the mutual investment of each type, obtaining investment amount, obtaining investment time, offering share detail sheets of how many shares are required, obtaining investment amount, obtaining investment time, returning time of interest, and money amount, detailed records, screening and sorting of each type of exchanged investment, exchange detail records of each time, accumulated exchange detail records, consumption points, exchange and generation of orders, filling mutual investment title, mutual investment, investment name of each type, price of each type of exchanged investment, and the like, Thumbnails, carousel, whether to put on shelf, bottom menu (top page, total investment, exchange ranking list, my). The mutual-casting mall module (41) is provided with a mutual-casting sharing title frame at the background, and when a sharing button on a mutual-casting display page is clicked to share, the system automatically prompts that title wordings are keyed in the sharing title frame and then shared to the WeChat group and the friends; the mutual-invested mall module (41) shares the following title (certificate of free gift acquisition): "accordingly, a certain amount of investment (or a barrel of water or shares or mutual insurance or mutual credit) is delivered to the platform for consumption once (managing one time of sending, washing one time of vehicle, purchasing one movie ticket … …, etc.).

4. The classification selection module (11) comprises a nearby merchant module (42), a hot merchant module (43) and a recommending merchant module (44). (1) The nearby merchants module (42) is used for displaying merchants from near to far and is provided with a one-key navigation button.

And the docking platform (6) is used for filling in merchant details, merchant management account passwords, uploading business licenses and other information, and submitting for auditing.

The my (7) top displays the avatar, the nickname, the remaining points, and the balance. The system comprises a my points mall module (45), a my order module (46), a my collection module (47), a points order module (48), a my reservation module (49), a member recharging module (50) and a my evaluation module (51).

1. The my points mall module (45) is used for displaying, recording and exchanging the points of commodities or services in the points mall.

2. The My order module (46) includes all orders, valid orders, delivery orders, pre-stored orders, orders to be evaluated, orders to be paid, and invalid orders.

3. The My favorites module (47) is for a favorite store.

4. The points order module (48) is used for exchanging the points into gift order information.

5. The My reservation module (49) is used for displaying and sharing reservation information.

6. The member recharging module (50) is used for displaying the member grade and storing the value of the member.

7. The my evaluation module (51) is used for evaluating the commodity.

As shown in fig. 2.

The entrance merchant background (3) comprises a home page module (52), a shop module (53), a commodity module (54), a store address module (55), an order reminding module (56), a cash withdrawal module (57), a deduction point module (58), a member module (59), an appointment function module (60), a grouping module (61) and a report module (62).

The home page management module (52) is used for setting management of home page contents.

And the vigorous spreading management module (53) is used for shop display at a mobile end, and setting and management of alternative pictures, classification, grouping and commodities.

The commodity module (54) comprises a commodity classification module (63), a commodity display module (64), an order list module (65) and a distribution mode module (66).

1. The commodity classification module (63) is used for adding different commodity classifications. 2. The commodity display module (64) is used for selecting whether to upload commodities in a classified mode, fill in commodity titles, share titles, thumbnails, carousel pictures, prices, commodity introduction, detail pages and select whether to put on shelves or not. 3. The order list module (65) is used for inquiring orders (including shopping mall orders, purchase orders, ordering orders, grouping orders, takeout orders, reservation orders, point exchange gift orders, point exchange stock orders, point exchange mutual insurance orders, point exchange mutual credit orders, point exchange mutual order throwing orders, order pre-storage library), order pre-storage library and order state change (completed, to be paid, not delivered, point returned and returned). 4. The distribution mode module (66) is used for self-service and freight management.

The store address module (55) comprises a store information module (67), a nearest pushing and navigation module (68) and a store sharing setting module (69). 1. The store information module (67) is used for filling out store names, thumbnails, working time, contact ways, addresses and service ranges. 2. The nearest distance pushing and navigation module (68) is used for selecting regions (province, city and county) to fill in detailed addresses and store names. 3. The shop sharing setting module (69) is used for setting a shop sharing title frame, pictures and contents.

And the order reminding module (56) is used for configuring a printer, setting a printer ID (identity), a secret key, checking a shopping mall, grouping, points, reservation, ordering, taking out, buying an order, a point commodity order, a mutual insurance order, a mutual loan order, a mutual order, and an order pre-storage library.

And the cash withdrawal module (57) is used for income recording and cash withdrawal application (inputting cash withdrawal amount, bank card or payment account number and submitting cash withdrawal).

And seventhly, the deduction point module (58) is used for setting deduction point amount or deduction point proportion.

The membership module (59) is used for membership information of all the access shops.

The reservation function module (60) is used for reservation setting, creating reservation items, supporting reservation in advance for several days, not reserving within a time-out period, supporting reservation of several persons, filling in reservation titles, sharing titles, thumbnails, sharing, custom addition of reservation categories, setting order reservation queuing prompts (a prompt information bar, a display picture bar and a display picture title bar) and sharing.

The grouping module (61) comprises a grouping classification module (70) and a grouping marketing module (71).

(1) The grouping classification module (70) is used for setting the classification of the grouping commodities.

(2) The group-piecing marketing module (71) is used for selecting the classification of group-piecing, filling in a commodity title, sharing a poster title, a thumbnail, a carousel picture, an original price, a group-piecing price, several groups of people to form a group, a virtual sales volume, an end time and whether to put on shelves by checking.

The report module (62) is used for counting the number of members in the store under the merchant.

As shown in fig. 3.

The back end (4) comprises a homepage module (72), an applet setting module (73), a multi-merchant configuration module (74), a mall configuration module (75), an order reminding module (76), a member management module (77), an information issuing module (78) and a point mall module (79).

The small program setting module (73) comprises a data analysis module (80), a site setting module (81), a small program key module (82), a small program publishing module (83), a payment setting module (84), a sharing setting module (85) and a personal center setting module (86).

1. And the data analysis module (80) is used for data analysis and statistics of the small programs.

2. And the site setting module (81) is used for setting site names and customer service telephones.

3. And the applet key module (82) is used for filling out an applet key.

4. And the applet release module (83) is used for uploading codes, checking experience versions, releasing, checking and checking online.

5. The payment setting module (84) is used for filling out applet payment certificates, secret keys and the like.

6. The sharing setting module (85) is used for module sharing, selecting the set classification module and setting a sharing title frame, content and pictures (displayed in a poster form).

7. The personal center setting module (86) is used for setting my address, point store, gift store, platform share store, mutual insurance store, mutual credit store, mutual investment store, my order, my collection, point order, my reservation, member charging and my evaluation, and can be used in a matched mode according to actual conditions.

The multi-merchant configuration module (74) comprises a classification configuration module (87), a BANNER (88), a merchant management module (89) and a price configuration module (90).

1. The classification configuration module (87) is used for classifying the home page.

2. The BANNER module (88) is used for first-page BANNER.

3. And the merchant management module (89) is used for checking the merchant information submitted with the check-in application, manually adding check-in merchants after manual confirmation, and displaying the login website of the merchant login sub-background.

4. The price configuration module (90) is used for carrying out cash-withdrawal price configuration, setting a cash-withdrawal time interval (the time is more than the last cash-withdrawal time, and the cash-withdrawal application can be initiated again), carrying out cash-withdrawal commission rates by merchants (different cash-withdrawal rates are set according to different industry classifications), and check-in prices (check-in titles, check-in prices and check-in time).

The mall configuration module (75) comprises a commodity classification module (91), a mall commodity module (92) and a distribution mode module (93).

1. The commodity classification module (91) is used for the classification setting of commodities.

2. The shopping mall commodity module (92) is used for selecting corresponding categories and uploading corresponding commodities (selecting the categories to which the commodities belong, filling in commodity titles, setting a sharing title frame, a thumbnail, a carousel picture, an original price, a current price, commodity specifications, points presented when the commodities are purchased, inventory, commodity detail introduction, packaging information, checking whether the commodities are on shelf or not, new commodity recommendation, hot operation, self operation, quick delivery in hours, official authorization, quick refund and consumption points).

3. The distribution mode module (93) further comprises a self-service module (94) and a freight module (95).

(1) The to-store pick-up module (94) is used for the consumer to pick up and cancel the order from the store according to the order number.

(2) The freight module (95) is used for how many packages of mail are full and how much mail fee is collected when the packages of mail are not full.

The order reminding module (76) comprises a printer configuration module (96) and an order management module (97).

1. The printer configuration module (96) is used for setting printer ID, secret keys, checking a shopping mall, grouping, integrating, reserving, ordering, taking out and buying order.

2. The order management module (97) is used for setting and managing a shopping mall order, an appointment order, a purchase order, a point order (a gift order, a stock order, a mutual insurance order, a mutual credit order and a mutual order), a multi-merchant order (an order pre-storage library, orders which can be screened and checked according to different industries), a comment order and an order recycle station.

And the member management module (77) comprises a member management module (98), a recharging package configuration module (99), a member grade setting module (100) and a balance log module (101).

1. And the member management module (98) is used for checking the personnel information and inquiry of all the login applets.

2. And the recharging package configuration module (99) is used for setting the amount of money to be recharged and the amount of money to be presented.

3. The member grade setting module (100) is used for setting different member grades, enjoying different treatment and selectively giving honored guest gifts and common gifts.

4. And the balance log module (101) is used for inquiring the balance use condition of the member after recharging.

And the release information module (78) comprises a release setting module (102), a release page classification module (103), a release page management module (104) and an information management module (105).

1. The publishing setting module (102) is used for selecting whether to open a publishing page.

2. And the release page classification module (103) is used for setting the classification of information release.

3. The posting page management module (104) is used for adding posting information (selecting classification, filling content, pictures, contact ways, setting and formulating expiration time and selecting addresses) and viewing posted comment messages.

4. The information management module (105) is used for specifying the information reply comment (making a message reply according to the member who publishes the message and the message ID).

The point mall module (79) comprises a point configuration module (106), a point log module (107), a point classification module (108) and a point commodity module (109).

1. The point configuration module (106) is used for setting the number of points (accumulation) which are given according to the amount of money required by the consumption point setting according to the industry classification, setting the number of points (single) which are given according to the amount of money consumed by the consumption point setting according to the industry classification, and setting the generation of the payment completion order and the generation of the points.

2. The point log module (107) is used for acquiring, using and inquiring points of members, recording and counting points given by merchants (screening and sorting can be carried out according to the number of the given points).

3. And the point classification module (108) is used for setting different types of point commodities.

4. And the point commodity module (109) is used for setting point commodities according to the classification (selecting the belonged classification, filling the commodity title, setting a sharing title frame, a thumbnail, a carousel picture, a point required for exchange, a market price, inventory, exchanged quantity, commodity details, gift details, share details, mutual insurance details, mutual loan details, mutual investment details and checking whether to put on the shelf or not to consume the point).

Claims

1. The invention provides a novel E-commerce platform marketing business mode and management system, which comprises an E-commerce platform, a large number of merchant terminals and customer terminals, wherein the E-commerce platform is borne in a server, the E-commerce platform is respectively in communication connection with the merchant terminals and the customer terminals through the Internet, a virtual shop is established by the merchant through the E-commerce platform, a consumer establishes a consumption relationship with the merchant through the E-commerce platform, different deduction points of each merchant are arranged on a platform background, the consumer generates consumption credits after each merchant on the platform consumes, the consumption credits can be freely exchanged into various credit commodities in the platform credit mall, and the platform freely presents various credit commodities for guiding the merchant through the credit exchange; the E-commerce platform comprises a front end, a resident merchant background and a rear end, wherein the front end comprises a home page, a resident platform and a front page, the home page comprises a carousel image module, a merchant classification module, a score mall module and a classification selection module, and the score mall module comprises a score setting module, a score log module, a score classification module and a score commodity module; the method is characterized in that: the point setting module comprises a point generating module which is linked with the point setting module, the point setting module is used for setting that corresponding consumption points are generated when the consumer immediately generates an order after the payment of the required goods or service money is finished, and the consumption points are used for being exchanged by the consumer in a stock market, a mutual insurance market, a mutual credit market and a mutual investment market in the point market of the platform.

2. The new e-commerce platform marketing business model and management system of claim 1, wherein: the share mall is provided with the share mall module, the share mall module is connected with the point mall module, and the share mall module is used for consumers to use consumption points to exchange platform shares.

3. The new e-commerce platform marketing business model and management system of claim 2, wherein: the stock market module background is provided with a top display WeChat nickname, how many points are exchanged to how many stocks, records, screens and sorts of exchanged stocks, unit price of each stock, total held stock price, historical price of each stock, current price of each stock, consumption points, detailed introduction of the stocks, exchange, generation and withdrawal of orders, filling of stock titles, thumbnails, carousel pictures, and whether to put on shelf or not and a bottom menu is selected.

4. The new e-commerce platform marketing business model and management system of claim 1, wherein: the mutual insurance mall is provided with the mutual insurance mall module, the mutual insurance mall module is connected with the point mall module, the mutual insurance mall module is used for mutually guaranteeing insurance by using the consumption point exchange platform by consumers, the background sets that the consumers obtain mutual insurance qualification after becoming members, and determines the member insurance obtaining amount according to the total number of the member consumption points and the number of points exchanged by the members for mutual insurance.

5. The new e-commerce platform marketing business model and management system of claim 4, wherein: the mutual insurance mall module is used for setting classified display of insurance types, setting point insurance of different types, displaying a WeChat nickname at the top, displaying insurance policy details pages of insurance types, insurance fees, insurance amount and insurance amount required to be exchanged for each type of insurance, recording, screening and sequencing exchanged insurance types, exchanging detail records, accumulating exchange detail records each time, consuming points, exchanging and generating orders, returning insurance, filling insurance titles, thumbnails, carousel pictures and checking whether to put on shelves or not and a bottom menu.

6. The new e-commerce platform marketing business model and management system of claim 1, wherein: the mutual credit shopping malls are provided with mutual credit shopping mall modules, the mutual credit shopping mall modules are connected with the point shopping mall modules, the mutual credit shopping mall modules are used for mutually lending or bank guarantee loan of consumers by using a consumption point exchange platform, the background sets that the consumers obtain mutual credit qualifications after becoming members and determines member credit amount according to the total number of member consumption points and the number of points exchanged by the members and mutually lended.

7. The new e-commerce platform marketing business model and management system of claim 6, wherein: the mutual loan mall module is used for setting classified display of loan and guarantee loan types, setting different types of loans and guarantee loans, displaying a WeChat nickname at the top, reporting and auditing the loan qualification and guarantee loan qualification, detail lists of how many points of each type of loan and guarantee loan are required to be exchanged and how many points are exchanged to form how many loans and guarantee loans, loan amount, loan obtaining time, principal return time, interest amount and principal amount, detail records, screening and sequencing of each type of exchanged loan and guarantee loan, recording of each exchange, accumulated exchange details, consumption points, generation of exchange and orders, filling of loan and guarantee titles, thumbnails, carousel diagrams, and checking whether to put on shelves or not and bottom menus.

8. The new e-commerce platform marketing business model and management system of claim 1, wherein: the mutual investment mall is provided with mutual investment mall modules, the mutual investment mall modules are connected with the point market modules, the mutual investment mall modules are used for enabling consumers to mutually invest investment by using the consumption point exchange platform, the background is used for setting that the consumers obtain mutual investment qualification after becoming members, and the amount of money obtained by the members is determined according to the total number of consumption points of the members and the number of points exchanged and mutually invested by the members.

9. The system of claim 8, wherein the e-commerce platform marketing business model and management system comprises: the mutual investment mall module is used for setting classification display of mutual investment types and setting different types of mutual investment, the background is used for setting declaration and verification of application data of displaying a WeChat nickname, equity financing, debt financing, business planning book and feasibility research report of application investment items and the amount of capital required to give out the number of shares, the mutual investment investments of each type need to be exchanged by the amount of points and exchanged by the amount of points, the investment detail sheets of the investment amount, the investment obtaining time and the amount of shares are obtained, the investment detail sheets of the investment amount, the investment obtaining time, the return time of the interest, the amount of principal, the detailed records of the debt investment of the amount, the investment obtaining time, the detailed records of each type of exchanged investment, screening and sorting, the exchange record of each time, the accumulated exchange detail record, the consumption points, the exchange and the generation of orders, the titles of the mutual investment filling, the mutual investment titles of the mutual investment, Thumbnail, carousel picture, whether to go on shelf, bottom menu of colluding selection.