CN111464618A - Message pushing method, device, equipment and storage medium - Google Patents

Message pushing method, device, equipment and storage medium Download PDF

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Publication number
CN111464618A
CN111464618A CN202010235868.5A CN202010235868A CN111464618A CN 111464618 A CN111464618 A CN 111464618A CN 202010235868 A CN202010235868 A CN 202010235868A CN 111464618 A CN111464618 A CN 111464618A
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push
channel
message
service message
configuration information
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CN111464618B (en
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钟达飞
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Guangzhou Baiguoyuan Information Technology Co Ltd
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Guangzhou Baiguoyuan Information Technology Co Ltd
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/55Push-based network services

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  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention discloses a message pushing method, a message pushing device, message pushing equipment and a storage medium, wherein the method comprises the following steps: sending a service message through a pre-stored push channel set based on the push configuration information; and adjusting the push configuration information according to the arrival condition of the service message. According to the technical scheme of the embodiment of the invention, the service message is sent through the pushing configuration information, and the pushing configuration information is dynamically adjusted according to the arrival condition of the service message, so that the timeliness of pushing the service message is enhanced, the reliability of the pushing process of the service message is enhanced, the arrival rate of the service message is improved, and the increase of the reserved quantity of the user is realized.

Description

Message pushing method, device, equipment and storage medium
Technical Field
The embodiment of the invention relates to the technical field of data communication, in particular to a message pushing method, a message pushing device, message pushing equipment and a storage medium.
Background
The message pushing is that the server pushes information to the terminal user of the application software, guides the user to check the message and call the application software, and is an important means for improving the participation activity of the user and improving the liveness and retention in the field. In the android system, the Fcm is generally used as a push channel, but due to the characteristics of an android source, many mobile phone manufacturers modify the android system, so that the effect of information arrival of mobile phone terminals of different mobile phone manufacturers when using the Fcm to push messages is greatly different.
At present, application software on the market needs to specify a push channel for message pushing in advance before message pushing, once the push channel is fixed, the push channel cannot be changed, when a message channel cannot reach a user from a selected push channel due to a fault or user setting and the like, the problem that the user is notified of untimely is easily caused, the experience degree of the user is greatly reduced, the activity of user participation is reduced, and user loss is generated.
Disclosure of Invention
The invention provides a message pushing method, a message pushing device, message pushing equipment and a storage medium, which are used for realizing dynamic adjustment of a pushing channel in a message pushing process, improving the reliability of message pushing, increasing the arrival rate of messages and improving the experience degree of a user.
In a first aspect, an embodiment of the present invention provides a message pushing method, where the method includes:
sending a service message through a pre-stored push channel set based on the push configuration information;
and adjusting the push configuration information according to the arrival condition of the service message.
In a second aspect, an embodiment of the present invention provides a message pushing apparatus, where the apparatus includes:
the message pushing module is used for sending the service message through a pre-stored pushing channel set based on the pushing configuration information;
and the configuration adjusting module is used for adjusting the push configuration information according to the arrival condition of the service message.
In a third aspect, an embodiment of the present invention provides an apparatus, where the apparatus includes:
one or more processors;
a memory for storing one or more programs,
when executed by a processor, cause the processor or processors to implement a message push method as in any of the embodiments of the invention.
In a fourth aspect, an embodiment of the present invention provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements a message pushing method according to any one of the embodiments of the present invention.
According to the technical scheme of the embodiment of the invention, the service message is sent through the pre-stored push channel set according to the preset push configuration information, and the push configuration information is dynamically adjusted according to the arrival condition of the service message, so that the accurate push of the service message is realized, the timeliness of the push of the service message is realized, the arrival rate of the service message is improved, the participation quantity of users can be increased, and the reserved quantity of the users is enhanced.
Drawings
Fig. 1 is an exemplary diagram of a service message push in the prior art;
fig. 2 is a flowchart of a message pushing method according to an embodiment of the present invention;
fig. 3 is a flowchart of a message pushing method according to a second embodiment of the present invention;
fig. 4 is an exemplary diagram of push channel acquisition according to a second embodiment of the present invention;
fig. 5 is an exemplary diagram of a message pushing method according to a third embodiment of the present invention;
fig. 6 is a schematic structural diagram of a message pushing apparatus according to a third embodiment of the present invention;
fig. 7 is a schematic structural diagram of an apparatus according to a fourth embodiment of the present invention.
Detailed Description
The present invention will be described in further detail with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting of the invention. It should be noted that, for convenience of description, only a part of the structures related to the present invention, not all of the structures, are shown in the drawings, and furthermore, embodiments of the present invention and features of the embodiments may be combined with each other without conflict.
Push channels provided by the existing mobile phone ecosystem mainly fall into two categories: according to the Google fcm supporting Android push and the apple Apns supporting ios push, as Android is an open source ecosystem, many mobile phone manufacturers modify the Android native system, and push channels suitable for mobile phone terminals of the mobile phones. Fig. 1 is an exemplary diagram of service message pushing in the prior art, and for a mobile phone terminal, only a single pushing channel is determined to push a service message to the terminal, and no change is performed after the pushing channel is determined, and due to network failure of the pushing channel or user setting, the service message cannot reach a user in time.
Example one
Fig. 2 is a flowchart of a message pushing method provided in an embodiment of the present invention, where the embodiment of the present invention is applicable to a situation of pushing a service message to an intelligent terminal of a user, and the method may be executed by a message pushing device, where the message pushing device may be implemented in a hardware and/or software manner, and referring to fig. 2, the method in the embodiment of the present invention may specifically include the following steps:
step 101, sending a service message through a pre-stored push channel set based on push configuration information.
The pre-stored push channel set may include a plurality of push channels, the pre-stored push set may specifically include an identification number of each push channel, and the push channels in the pre-stored push channel set may be generic transmission service messages; the push configuration information may be information for storing attributes of a push channel, and may be used to determine a push channel for pushing the service message, for example, the push channel may include a channel priority of the push channel, a client type, and the like, and the service message may determine the corresponding push channel according to the attribute information of the push channel in the push configuration information. The service message in the push configuration information may be stored in association with attribute information of the push channel, different service messages may correspond to different push channels, and one service message may also correspond to multiple push channels. The service messages may be messages related to service functions, including campaign promotion messages, reward notification messages, hot news messages, and the like, and are used for improving the participation of users in the service.
Specifically, when the background service pushes the service message, the attribute information of the push channel corresponding to the service message may be determined in the push configuration information according to the service message, the push channel for sending the service message may be found in the pre-stored push channel set according to the found attribute information, and the service message may be pushed through the push channels found in the pre-stored push channel set. It is understood that the push channel may correspond to the user equipment, and the service message may be sent to the user equipment through the corresponding push channel.
And step 102, adjusting the push configuration information according to the arrival condition of the service message.
The arrival condition may be whether the service message is successfully sent to the user equipment, and the service message cannot be sent to the user equipment in time due to the influence of network failure and user configuration, and the arrival condition of the service message may be counted by counting feedback information of the user equipment or by a way that a user clicks related content of the service message. For example, the business message is activity promotion information, and the number of participants of the user participating in the activity in a period of time can be taken as the arrival condition of the business message.
In the embodiment of the present invention, adjusting the push configuration information may be adjusting a corresponding relationship between the service message and the push channel, including adjusting a corresponding relationship between the service message and the number of the push channel, adjusting a corresponding relationship between the service message and a service provider of the push channel, and the like. For example, in the push configuration information, the service message is stored in association with a system push channel a and a terminal device push channel B, and the number relationship between the system push channel a and the terminal device push channel B is 1: 1, the quantity relationship between the system push channel a and the terminal device push channel B can be adjusted to 3: and 2, realizing the adjustment of the push configuration information.
According to the technical scheme of the embodiment of the invention, the service message is sent by using the pre-stored push channel set through the push configuration information, the push configuration information is adjusted according to the arrival condition of the service message, the service message is sent in time, the reliability of message push and the arrival rate of the service message push are improved, and the number of participating users is increased.
Further, on the basis of the above embodiment of the present invention, the arrival condition of the service message at least includes one of a service daily activity rate, an arrival rate, and a user retention rate.
Specifically, the daily service activity rate may be a ratio of the number of users performing daily service activities based on the service message to the total number of service users, and may reflect the activity level of the service, the arrival rate may be a probability of the service message arriving at the user, and may be determined by a ratio of the arrival number to the total number of users to send the service message, and the user retention rate may be determined by a ratio of the number of users keeping using the service message to the total number of users to use the service message. It can be understood that the service message arrival situation may be a probability reflecting that the user acts according to the service message, and may not be limited to the service daily life rate, the arrival rate, the user retention rate, and the like.
Example two
Fig. 3 is a flowchart of a message pushing method according to a second embodiment of the present invention, which is embodied based on the foregoing embodiment of the present invention, and referring to fig. 3, the message pushing method according to the second embodiment of the present invention includes:
step 201, obtaining a third party push channel and storing the third party push channel to a pre-stored push channel set, wherein the third party push channel comprises a system push channel and/or a terminal push channel.
The third-party push channel may be a push channel provided by a third party with respect to a service provider, the third-party push channel may be configured to push a service message generated by a server to a user client, and the third-party push channel may be divided into a system push channel and a terminal push channel according to a type of a service provider operating the push channel, where the system push channel may be a software and/or hardware transmission link provided by a service provider operating a system corresponding to the user client, and the terminal push channel may be a software and/or hardware transmission link provided by a device manufacturer corresponding to a device carried by the user client.
Specifically, the application may be initiated to a third party providing the message channel service to acquire a third party push channel corresponding to each third party, and after the application of the third party channel is completed, each third party push channel may be stored in the pre-stored push channel set. For example, according to the system type and the terminal manufacturer of the client of the user, the corresponding third-party push channels may be applied to the corresponding system push channel manufacturer and the corresponding terminal push channel manufacturer, respectively.
Step 202, obtaining the push proportion, the channel priority and the client type in the push configuration information.
The push ratio may be a ratio occupied by different channel service providers when the service message is pushed, for example, a relation between the number of the system push channel and the number of the terminal push channel is 1: 1, the ratio of the quantity relation is the push ratio of the service message. The channel priority can be a push channel to send a service message, and the push channel with a higher channel priority can send a service message in advance. The client type may be an attribute type of a device terminal targeted for pushing the service message, and may be divided by a system installed in the terminal device and a brand of the terminal device. The attribute information of the push channel in the push configuration information may include a push ratio, a channel priority, a client type, and the like.
In the embodiment of the present invention, the push proportion, the channel priority and the client type of the push configuration information may be searched, the service message in the push configuration information may be stored in association with the push proportion, the channel priority and the client type, and different service messages may correspond to different push configuration information or may correspond to the same push configuration information. Information used for determining push proportion, channel priority, client type and the like of a push channel can be obtained from the push configuration information.
And 203, selecting a target push channel from the pre-stored channel set according to the channel priority, the client type and the push proportion.
Specifically, the push channels may be determined according to information such as a push proportion, a channel priority, a client type, and the like, the number fraction of the push channels of different client types may be determined by a push ratio, and then the push channels may be sorted according to the channel priority, for example, the push channels in the pre-stored channel set may be sorted according to the channel priority, the push channels with higher channel priority may be preferentially selected as the target push channels according to the corresponding client types, and the number of the selected target push channels may satisfy the requirement of the number fraction. The target push channel may be a push channel for transmitting the service message, and the number of the target push channels may be multiple. Furthermore, different weight values can be determined according to the priority of the push channel and the type of the client, and a target push channel is selected from the pre-stored channel set according to the weight values.
Illustratively, when a certain user pushes a service message, all available push channels of the user may be queried in a preset pre-stored channel set, and then the push channel weight is calculated according to the following rules: for each push channel, the initial value weight value may be 100, if the push channel is a push channel corresponding to the type of the user client, the corresponding weight value is +10, if the push channel is a priority channel, the corresponding weight value is +20, if the push channel is a restricted channel, the corresponding weight value is-100, the weight value of the push channel sent to the user may be obtained according to the above three-point rules, the weight values may be determined for all push channels in the pre-stored push channel set according to the above calculation rule, and the push channel with the largest weight value may be selected as the target push channel, that is, the channel to be used this time.
And step 204, sending the service message to the user client through the target push channel.
The user client may be program software for displaying the service message, and the user client may be configured in the user mobile phone terminal.
In the embodiment of the present invention, the service message may be sent through the target push channel, for example, the channel service provider may request a corresponding push channel service according to the identification information of the target push channel, transmit the service message to the channel service provider, and push the service message to each user client by the channel service provider. It can be understood that the service message may be multiple copies, each service message may be sent to the user client through a different target push channel, and the service message may be pushed to the user client through the system push channel and the device push channel at the same time.
Step 205, determining the arrival rate of the service message.
The probability of the successful arrival of the service message at the user, and the arrival rate of the service message may include parameters such as a user click rate, an activity participation rate, and an information feedback rate.
Specifically, the user may make the relevant operation information participating in the service according to the service message as the arrival rate of the service message, for example, the arrival rate may be determined according to a reaction made by the user according to the service message, the arrival rate may also be determined according to the probability of the user participating in the activity according to the service message, the arrival rate may be determined according to the probability of the user returning the feedback information according to the service message, and the arrival rate may also be determined according to the probability of the user opening the client according to the service message.
Further, on the basis of the above embodiment of the present invention, the arrival rate is a ratio of an actual arrival number of the service message to a number of target users.
In the embodiment of the present invention, the arrival rate may be determined in the background by a method of determining the arrival rate as the actual arrival number/the number of target users, where the actual arrival number may be the number of the service messages actually received by the users, and the number of the target users may be the number of the service messages sent, and the ratio of the actual arrival number to the number of the target users may be used as the arrival rate.
And step 206, adjusting the push proportion and/or the channel priority of the push configuration information according to the arrival rate.
Specifically, the push configuration information includes a push proportion and a channel priority, the proportion of push channels of different client types in the target push channel may be increased or decreased according to the arrival rate, and the priority of push channels of different client types in the target push channel may also be increased or decreased according to the arrival rate, for example, when the arrival rate is lower than a threshold value, the proportion of system push channels in the push proportion may be increased, it may be understood that the adjustment of the push configuration information may be a continuous process, and the push configuration information may be adjusted according to the arrival rate after each service message is sent.
According to the technical scheme of the embodiment of the invention, the third-party push channel is obtained and the pre-stored push channel set is stored and produced, so that the data such as the push proportion, the channel priority and the client type in the push configuration information are obtained, the target push channel for each user client can be selected and sent according to the push proportion, the channel priority and the client type, the service message is sent by using the target push channel, the arrival rate of the service message is determined after the service message is sent, the push proportion and the channel priority in the push configuration information are adjusted according to the arrival rate, the service message is sent in time, the reliability of message push is improved, the arrival rate of the service message push is improved, the number of participating users is improved, and the high retention rate of the service users is kept.
Further, on the basis of the above embodiment of the present invention, acquiring a third-party push channel and storing the third-party push channel in a pre-stored push channel set includes:
sending a pushing channel application to a channel service provider, and acquiring a third party channel identifier fed back by the channel service provider; and if the third-party channel identifier does not exist in the pre-stored push channel set, storing the third-party channel identifier in the pre-stored push channel set.
In the embodiment of the present invention, the channel facilitator may be an enterprise facilitator that opens a message push channel application to the user, and may include a system push channel vendor that services different terminal system types and a terminal push channel vendor that services different brand device terminals. Fig. 4 is an exemplary diagram of push channel acquisition according to a second embodiment of the present invention, and referring to fig. 4, a registration request may be sent to a system push channel manufacturer and a terminal push channel manufacturer through an APP client installed in each user mobile terminal, the request is to transmit service information through a push channel of a corresponding channel service provider, and the channel service provider may feed back a corresponding third-party channel identifier to a user client according to the request, where the third-party channel identifier may represent different third-party push channels. The user client can upload the third-party channel identifier to the background server after receiving the third-party channel identifier, and the background server can store the received third-party channel identifier in the database as a pre-stored push set. Furthermore, the third-party channel identifiers in the pre-stored push channel set can be subjected to duplicate removal processing, so that the situation that duplicate third-party channel identifiers are stored in the pre-stored push channel set is avoided.
Further, on the basis of the above embodiment of the present invention, the target push channel at least includes a system push channel and/or a terminal push channel.
Specifically, the number of target push channels may be multiple, and in order to increase the arrival rate of the service message, the target push channel user terminal device that sends the service message may include a system push channel and a terminal push channel corresponding to the user terminal device. Because many terminal equipment manufacturers modify the native system to provide a push channel suitable for their mobile phone terminals, the push channel improved by each terminal equipment manufacturer on the native system can be used as a terminal push channel, and the push channel of the native system can be used as a system push channel.
Further, on the basis of the above embodiment of the present invention, the third party channel identifier is generated based on a registration certificate of the client.
In this embodiment of the present invention, the third-party channel identifier may be a unique identifier number of each push channel, for example, the third-party channel identifier may be Token information generated by a push service provider, and may have unique identifier, and specifically may be generated by a registration certificate of a client. For example, the application software in the user terminal may apply for a push channel to the system push server, and the system push server may generate token information of the push channel of the user according to a certificate when the application software is registered, and feed the token information back to the application software, and may use the token information as a third-party channel identifier of the corresponding user.
For example, fig. 5 is an exemplary diagram of a message pushing method provided in the third embodiment of the present invention, and is directed to a user client, where tokens Token of all available push channels of the user client may be queried, a push channel weight is calculated according to a preset rule, an initial value of each channel has a weight value of 100, if the queried push channel is a default push channel, the weight value is increased by 10, if the queried push channel is the default push channel, the weight value is increased by 20, if the queried push channel is a limited push channel, the weight value is decreased by 100, a weight of each queried push channel may be determined, a push channel with a largest weight may be selected for service message transmission, a background may transmit a push content and a Token ton of a target channel to a third party, and push content is pushed to the user client after the Token ton is verified by the third party to be successful, after the service message is issued to the user, the service message is displayed on a mobile phone notification bar of the user, the user generates a click behavior, the client acquires and reports the information to the background server, the user displays and clicks and other information, and the background can calculate the arrival rate according to the arrival rate which is the actual arrival number/the target user number and adjust the priority of the push channel according to the arrival rate.
EXAMPLE III
Fig. 6 is a schematic structural diagram of a message pushing apparatus provided in a third embodiment of the present invention, which is capable of executing a message pushing method provided in any embodiment of the present invention, and has functional modules and beneficial effects corresponding to the execution method. The device can be implemented by software and/or hardware, and specifically comprises: a push module 301 and a tuning module 302. Wherein the content of the first and second substances,
the push module 301 is configured to send a service message through a set of pre-stored push channels based on the push configuration information.
An adjusting module 302, configured to adjust the push configuration information according to an arrival condition of the service message.
According to the technical scheme of the embodiment of the invention, the pushing module sends the service message by using the pre-stored pushing channel set through the pushing configuration information, and the adjusting module adjusts the pushing configuration information according to the arrival condition of the service message, so that the service message is sent in time, the reliability of message pushing is improved, the arrival rate of the service message pushing is improved, and the number of participating users is increased.
Further, on the basis of the above embodiment of the present invention, the pushing module 301 includes:
and the parameter acquisition unit is used for acquiring the push proportion, the channel priority and/or the client type in the push configuration information.
And the target determining unit is used for selecting a target push channel from the pre-stored channel set according to the channel priority, the client type and/or the push proportion.
And the message pushing unit is used for sending the service message to the user client through the target pushing channel.
Further, on the basis of the above embodiment of the present invention, the message pushing apparatus further includes:
and the storage module is used for acquiring a third-party push channel and storing the third-party push channel to a pre-stored push channel set, wherein the third-party push channel comprises a system push channel and/or a terminal push channel.
Further, on the basis of the above embodiment of the present invention, the storage module includes:
and the identifier feedback unit is used for sending a pushing channel application to the channel service provider and acquiring the third party channel identifier fed back by the channel service provider.
And the storage processing unit is used for storing the third-party channel identifier to the pre-stored push channel set if the pre-stored push channel set does not have the third-party channel identifier.
Further, on the basis of the above embodiment of the present invention, the third party channel identifier in the storage module is generated based on the registration certificate of the client.
Further, on the basis of the above embodiment of the present invention, the adjusting module 302 includes:
and the arrival rate unit is used for determining the arrival rate of the service message.
And the adjusting execution unit is used for adjusting the pushing proportion and/or the channel priority of the pushing configuration information according to the arrival rate.
Further, on the basis of the embodiment of the invention, the arrival condition in the message pushing device at least comprises one of a business daily life rate, an arrival rate and a user retention rate
Example four
Fig. 7 is a schematic structural diagram of an apparatus according to a fourth embodiment of the present invention, as shown in fig. 6, the apparatus includes a processor 70, a memory 71, an input device 72, and an output device 73; the number of processors 70 in the device may be one or more, and one processor 70 is taken as an example in fig. 7; the processor 70, the memory 71, the input device 72 and the output device 73 of the apparatus may be connected by a bus or other means, as exemplified by the bus connection in fig. 7.
The memory 71 is used as a computer-readable storage medium, and can be used for storing software programs, computer-executable programs, and modules, such as program instructions/modules corresponding to the message pushing method in the embodiment of the present invention (for example, the pushing module 301 and the adjusting module 302 in the message pushing apparatus). The processor 70 executes various functional applications of the device and data processing by running software programs, instructions and modules stored in the memory 71, that is, implements the message push method described above.
The memory 71 may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required for at least one function; the storage data area may store data created according to the use of the terminal, and the like. Further, the memory 71 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other non-volatile solid state storage device. In some examples, the memory 71 may further include memory located remotely from the processor 70, which may be connected to the device over a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The input device 72 may be used to receive entered numeric or character information and to generate key signal inputs relating to user settings and function controls of the apparatus. The output device 73 may include a display device such as a display screen.
EXAMPLE five
An embodiment of the present invention further provides a storage medium containing computer-executable instructions, where the computer-executable instructions are executed by a computer processor to perform a message pushing method, and the method includes:
sending a service message through a pre-stored push channel set based on the push configuration information;
and adjusting the push configuration information according to the arrival condition of the service message.
Of course, the storage medium provided by the embodiment of the present invention contains computer-executable instructions, and the computer-executable instructions are not limited to the method operations described above, and may also perform related operations in the message pushing method provided by any embodiment of the present invention.
Based on the understanding that the technical solutions of the present invention can be embodied in the form of software products, such as floppy disks, Read-Only memories (ROMs), Random Access Memories (RAMs), flash memories (F L ASHs), hard disks or optical disks of a computer, etc., and include instructions for enabling a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the methods according to the embodiments of the present invention.
It should be noted that, in the embodiment of the message recommendation apparatus, the included units and modules are merely divided according to functional logic, but are not limited to the above division as long as the corresponding functions can be implemented; in addition, specific names of the functional units are only for convenience of distinguishing from each other, and are not used for limiting the protection scope of the present invention.
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.

Claims (10)

1. A message pushing method, comprising:
sending a service message through a pre-stored push channel set based on the push configuration information;
and adjusting the push configuration information according to the arrival condition of the service message.
2. The method of claim 1, wherein sending the service message through a set of pre-stored push channels based on the push configuration information comprises:
acquiring a push proportion, a channel priority and/or a client type in the push configuration information;
selecting a target push channel from the pre-stored channel set according to the channel priority, the client type and/or the push proportion;
and sending the service message to the user client through the target push channel.
3. The method of claim 2, further comprising:
and acquiring a third-party push channel and storing the third-party push channel to a pre-stored push channel set, wherein the third-party push channel comprises a system push channel and/or a terminal push channel.
4. The method of claim 3, wherein obtaining and storing the third-party push channel to a set of pre-stored push channels comprises:
sending a pushing channel application to a channel service provider, and acquiring a third party channel identifier fed back by the channel service provider;
and if the third-party channel identifier does not exist in the pre-stored push channel set, storing the third-party channel identifier in the pre-stored push channel set.
5. The method of claim 4, wherein the third party channel identification is generated based on a registration certificate of the client.
6. The method according to claim 1 or 2, wherein the adjusting the push configuration information according to the arrival condition of the service message comprises:
determining the arrival rate of the service message;
and adjusting the push proportion and/or the channel priority of the push configuration information according to the arrival rate.
7. The method of claim 1, wherein the arrival condition of the service message comprises at least one of a service daily activity rate, an arrival rate and a user retention rate.
8. A message push apparatus, comprising:
the message pushing module is used for sending the service message through a pre-stored pushing channel set based on the pushing configuration information;
and the configuration adjusting module is used for adjusting the push configuration information according to the arrival condition of the service message.
9. An apparatus, characterized in that the apparatus comprises:
one or more processors;
a memory for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the message push method of any of claims 1-7.
10. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the message push method according to any one of claims 1 to 7.
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