CN111459366A - Management system and management method for mobile advertisement - Google Patents
Management system and management method for mobile advertisement Download PDFInfo
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- CN111459366A CN111459366A CN202010259608.1A CN202010259608A CN111459366A CN 111459366 A CN111459366 A CN 111459366A CN 202010259608 A CN202010259608 A CN 202010259608A CN 111459366 A CN111459366 A CN 111459366A
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
- G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0276—Advertisement creation
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Abstract
The application discloses a management system and a management method of mobile advertisements, wherein the management method of the mobile advertisements comprises the following steps of obtaining blank areas on user display equipment and advertisement contents needing to be released by merchants; comparing whether the content of the mobile advertisement can be continuously filled in the blank area or not according to a comparison standard; and determining whether to automatically fill the mobile advertisement in the blank area according to the comparison result.
Description
Technical Field
The present invention relates to a management system for mobile advertisements, and more particularly, to a management system for mobile advertisements and a management method thereof.
Background
With the improvement of network technology, many users work and learn on mobile devices of users. In order to improve the popularity of the commodities, many merchants often put some electronic advertisements to some users. However, many mobile advertisements are currently delivered in bulk. Even multiple times to the same user, which not only wastes the cost of the merchant. And a certain sense of disgust is brought to the user.
Especially, when the existing mobile advertisement is delivered to the corresponding user electronic device, once the advertisement on the electronic device covers the content being viewed by the user on the user electronic device, the user will close the electronic advertisement without hesitation in most cases because the user is using the electronic device. Therefore, the predetermined promises are not achieved, and certain resistant emotions are brought to the user.
In addition, the display screens of the electronic devices used by the users are different in size, and if the electronic advertisements are delivered to the electronic devices used by the users, the display screens of the electronic devices used by the users are too small, and the contents of the electronic advertisements are too large, the electronic advertisements delivered to the electronic devices of the users are inevitably inconvenient for the users to browse.
Disclosure of Invention
An object of the present invention is to provide a management system of mobile advertisements and a management method thereof, wherein the management system of mobile advertisements can automatically fill the mobile advertisements in the blank space of the display screen of the electronic device of the user, so as to avoid the electronic advertisements from blocking the display area being browsed by the user.
An object of the present invention is to provide a management system of mobile advertisements and a management method thereof, wherein the management system of mobile advertisements is capable of automatically adjusting the size of a blank screen occupying an electronic device of a user according to the size of the screen of the electronic device used by the user.
Another object of the present invention is to provide a mobile advertisement management system and a mobile advertisement management method, wherein the mobile advertisement management system can prevent mobile advertisements with the same content from being delivered to users within a predetermined time.
Another object of the present invention is to provide a management system of mobile advertisements and a management method thereof, wherein the management system of mobile advertisements automatically hides the mobile advertisements when a user does not view the mobile advertisements within a predetermined time, and automatically fills in the electronic device of the user when the user closes a browsing page on the electronic device.
To achieve at least one of the above objects, the present invention provides a method for managing mobile advertisements, wherein the method for managing mobile advertisements comprises the following steps:
acquiring a blank area on user display equipment and advertisement content needing to be released by a merchant;
comparing whether the content of the mobile advertisement can be continuously filled in the blank area or not according to a comparison standard; and
and determining whether to automatically fill the mobile advertisement in the blank area according to the comparison result.
According to an embodiment of the present invention, the comparison criterion may be a ratio of the blank area to the size of the electronic device.
According to an embodiment of the present invention, the method for managing mobile advertisements includes the following steps:
automatically feeding back whether the user clicks the mobile advertisement located in the blank area within a predetermined time; and
and determining whether to hide the mobile advertisement according to a feedback result formed by the feedback module.
According to an embodiment of the present invention, the method for managing mobile advertisements includes the following steps:
detecting whether a user closes a user current browsing page on display equipment or not; and
and according to the detection result and the comparison result, when the current browsing page is closed, displaying the hidden mobile advertisement on the electronic equipment again.
According to an embodiment of the present invention, the mobile advertisement is automatically displayed according to a display scale according to the size of the advertisement content and the blank area.
According to another aspect of the present invention, there is provided a mobile advertisement management system, wherein the mobile advertisement management system includes:
the display equipment information acquisition module comprises a blank area detection module, a display equipment information acquisition module and a display equipment information acquisition module, wherein the blank area detection module is set to automatically acquire the relevant information of the electronic equipment used by a user;
the advertisement content acquisition module is connected with the blank area detection module of the display equipment information acquisition module in a communication way and can automatically acquire the content of the mobile advertisement which needs to be delivered by a merchant;
a comparison module, wherein the comparison module is communicably connected to the display device information acquisition module and the advertisement content acquisition module, wherein the comparison module compares whether the content of the mobile advertisement can be continuously filled in the blank space according to a comparison criterion; and
and the regulation and control module is connected with the comparison module in a communication way and determines whether the advertisement content acquired by the advertisement acquisition module is filled in the blank area and the relative position of the filled blank area according to a comparison result formed by the comparison module.
According to an embodiment of the present invention, the system for managing mobile advertisements further includes a feedback module, the feedback module is communicatively connected to the control module, and the feedback module is configured to automatically detect whether the user clicks the mobile advertisement located in the blank area within a predetermined time, wherein the control module is communicatively connected to the feedback module, and when the user does not click the mobile advertisement located in the blank area within the predetermined time, the control module hides the mobile advertisement according to a feedback result formed by the feedback module.
According to an embodiment of the present invention, the display device information obtaining module includes a page detection module, the page detection module is communicably connected to the adjustment module, the page detection module is configured to detect a page displayed on the electronic device, and the adjustment module is configured to determine whether to redisplay the hidden mobile advertisement on the electronic device according to a result detected by the page detection module and a result of the comparison.
According to an embodiment of the present invention, the display adjusting module is communicatively connected to the blank space detecting module and the advertisement content acquiring module of the display device information acquiring module, and the display adjusting module automatically displays the mobile advertisement according to a display scale according to the size of the advertisement content and the blank space acquired by the advertisement content acquiring module.
Further objects and advantages of the invention will be fully apparent from the ensuing description and drawings.
These and other objects, features and advantages of the present invention will become more fully apparent from the following detailed description, the accompanying drawings and the claims.
Drawings
Fig. 1 is a block diagram showing a mobile advertisement management system according to the present invention.
FIG. 2 is a schematic diagram of an electronic device according to the present invention when a mobile advertisement is hidden.
FIG. 3 is a diagram illustrating a mobile advertisement displayed on an electronic device with a current page hidden after being closed according to the present invention.
Fig. 4 is a flow chart showing a method for managing mobile advertisements according to the present invention.
Detailed Description
The preferred embodiments in the following description are given by way of example only, and other obvious variations will occur to those skilled in the art. The basic principles of the invention, as defined in the following description, may be applied to other embodiments, variations, modifications, equivalents, and other technical solutions without departing from the spirit and scope of the invention.
It will be understood by those skilled in the art that in the present disclosure, the terms "longitudinal," "lateral," "upper," "lower," "front," "rear," "left," "right," "vertical," "horizontal," "top," "bottom," "inner," "outer," and the like are used in an orientation or positional relationship indicated in the drawings for ease of description and simplicity of description, and do not indicate or imply that the referenced devices or components must be constructed and operated in a particular orientation and thus are not to be considered limiting.
A mobile advertisement management system 100 according to a preferred embodiment of the present invention will be described in detail below with reference to fig. 1 to 3, wherein the mobile advertisement management system 100 is adapted to deliver mobile advertisements to electronic devices used by users, so as to facilitate promotion of merchants and improve the promotion efficiency of merchants.
It should be noted that the electronic device may be a mobile phone, a tablet computer or a notebook computer, a desktop computer, etc., and the invention is not limited in this respect.
The mobile advertisement management system 100 includes a display device information obtaining module 10, an advertisement content obtaining module 20, and a processing module 30. The processing module 30 includes an alignment module 30 and a control module 40.
Specifically, the display device information obtaining module 10 includes a blank area detecting module 11, wherein the blank area detecting module 11 is configured to automatically obtain information related to the electronic device used by the user. Specifically, the display device information obtaining module 10 can automatically obtain the size of the display screen of the user electronic device and the relative positions of the blank area and the blank area on the current display device.
It is worth mentioning that the blank area refers to an area of the electronic screen that is not related to the browsing content of the currently displayed page of the user, and does not refer to an area where no content is realistic.
Preferably, when the blank area detection module 11 of the display device information obtaining module 10 obtains the blank area on the current display device of the user, it does not obtain the specific content on the display device, and only determines whether each area on the display device displays the content that the user is browsing. For example, when the electronic device is a notebook computer, a browsing page of a plurality of application programs may be displayed on a display page of the notebook computer, and at this time, the blank area acquired by the blank area detecting module 11 of the display device information acquiring module 10 is an area that is not filled by any of the plurality of application programs.
The advertisement content obtaining module 20 is communicably connected to the blank area detecting module 11 of the display device information obtaining module 10, and can automatically collect the content of the mobile advertisement that the merchant needs to deliver. The comparison module 30 can automatically compare whether the content of the mobile advertisement can be continuously filled in the blank space according to a comparison criterion. The control module 40 is communicably connected to the comparison module 30 to determine whether the advertisement content acquired by the advertisement acquisition module 20 is filled in the blank area and the relative position of the filled blank area according to the comparison result formed by the comparison module 30.
The comparison criterion may be a ratio of the blank area to the size of the electronic device. When the ratio is greater than a predetermined value, the control module 40 can automatically perform filling according to the comparison result, and when the ratio is lower than the predetermined value, the control module 40 does not perform filling.
It is worth mentioning that the mobile advertisement can adjust the display position equally as the display content changes as the user continuously moves to change the display content on the display device.
As can be understood by those skilled in the art, in the above manner, the mobile advertisement can not block the content that the user needs to browse, so that the disgust feeling of the user is reduced.
Further, the mobile advertisement management system 100 further includes a feedback module 50. The feedback module 50 is communicatively connected to the control module 40, and the feedback module 50 is configured to automatically detect whether the user clicks the mobile advertisement located in the blank area within a predetermined time. The conditioning module 40 is communicatively connected to the feedback module 50, and the conditioning module 40 determines whether to hide the mobile advertisement according to a feedback result formed by the feedback module 50.
For example, when the user does not click on the mobile advertisement within the predetermined time, the page detection module 12 automatically hides the mobile advertisement by the adjustment module 40.
The display device information acquisition module 10 further includes a page detection module 12. The page detection module 12 is communicatively coupled to the conditioning module 40. The page detection module 12 is configured to detect a page displayed on the electronic device.
It will be appreciated that the page detection module 12 may detect whether the user has closed the user's current browsing page on the display device. The adjusting and controlling module 40 is configured to further determine whether to redisplay the hidden mobile advertisement on the electronic device according to the result detected by the page detecting module 12 and the comparison result.
In this way, the mobile advertisement management system 100 can deliver mobile advertisements to the electronic devices used by the users in a personalized manner.
For example, when the electronic device is a notebook computer, a plurality of browsing pages are displayed on the notebook computer, and the mobile advertisement is hidden. Subsequently, the page detecting module 12 detects that a webpage browsed by the user on the display device is closed, and the comparison result formed by the comparison module 30 shows that when the blank area on the display device is suitable for displaying the mobile advertisement, the regulating module 40 can automatically place the hidden mobile advertisement into the blank area on the display device.
Further, the mobile advertisement management system 100 further comprises a display adjustment module 60, wherein the display adjustment module 60 is communicatively connected to the blank space detection module 11 and the advertisement content acquisition module 20 of the display device information acquisition module 10.
The display adjusting module 60 can automatically display the mobile advertisement according to a display scale according to the size of the advertisement content and the blank area acquired by the advertisement content acquiring module 20, so that the electronic devices with different display screens can display the mobile advertisement according to the display scale.
It should be noted that, when the advertisement content adjusted by the display adjusting module 60 cannot be displayed in the blank area, the display adjusting module 60 automatically forms a dragging block, so that the user can adjust the advertisement content displayed in the blank area by operating the dragging block.
Referring to fig. 2, according to another aspect of the present invention, the present invention further provides a method for managing mobile advertisements, wherein the method for managing mobile advertisements includes the steps of:
2001, obtaining the blank area on the user display device and the advertisement content to be delivered by the merchant;
2002, comparing whether the content of the mobile advertisement can be continuously filled in the blank area according to a comparison standard; and
2003, determining whether to automatically fill the mobile advertisement in the blank area according to the comparison result.
Preferably, the comparison criterion may be a ratio of the blank area to the size of the electronic device. And when the ratio is larger than a preset value, automatically filling the mobile advertisement in the blank area.
The management method of the mobile advertisement comprises the following steps:
automatically feeding back whether the user clicks the mobile advertisement located in the blank area within a predetermined time; and
and determining whether to hide the mobile advertisement according to a feedback result formed by the feedback module.
The management method of the mobile advertisement comprises the following steps:
detecting whether a user closes a user current browsing page on display equipment or not; and
and according to the detection result and the comparison result, when the current browsing page is closed, displaying the hidden mobile advertisement on the electronic equipment again.
And according to a display scale, automatically displaying the mobile advertisement according to the display scale according to the advertisement content and the size of the blank area.
Through the above description, it can be understood by those skilled in the art that the mobile advertisement management method can automatically manage the mobile advertisement, so that the mobile advertisement can reduce the influence on the user and improve the probability of the user browsing the mobile advertisement.
It will be appreciated by persons skilled in the art that the embodiments of the invention described above and shown in the drawings are given by way of example only and are not limiting of the invention. The objects of the invention have been fully and effectively accomplished. The functional and structural principles of the present invention have been shown and described in the examples, and any variations or modifications of the embodiments of the present invention may be made without departing from the principles.
Claims (10)
1. The management method of the mobile advertisement is characterized by comprising the following steps:
acquiring a blank area on user display equipment and advertisement content needing to be released by a merchant;
comparing whether the content of the mobile advertisement can be continuously filled in the blank area or not according to a comparison standard; and
and determining whether to automatically fill the mobile advertisement in the blank area according to the comparison result.
2. The method for managing mobile advertisements according to claim 1, wherein the comparison criterion is a ratio of the blank area to the size of the electronic device.
3. The management method of mobile advertisements according to claim 1 or 2, wherein the management method of mobile advertisements comprises the steps of:
automatically feeding back whether the user clicks the mobile advertisement located in the blank area within a predetermined time; and
and determining whether to hide the mobile advertisement according to a feedback result formed by the feedback module.
4. The management method of mobile advertisements according to claim 3, wherein the management method of mobile advertisements comprises the steps of:
detecting whether a user closes a user current browsing page on display equipment or not; and
and according to the detection result and the comparison result, when the current browsing page is closed, displaying the hidden mobile advertisement on the electronic equipment again.
5. The management method of mobile advertisement as claimed in claim 4, wherein the mobile advertisement is automatically displayed in a display scale according to the size of the blank area and the advertisement content.
6. A system for managing mobile advertisements, wherein the system for managing mobile advertisements comprises:
the display equipment information acquisition module comprises a blank area detection module, a display equipment information acquisition module and a display equipment information acquisition module, wherein the blank area detection module is set to automatically acquire the relevant information of the electronic equipment used by a user;
the advertisement content acquisition module is connected with the blank area detection module of the display equipment information acquisition module in a communication way and can automatically acquire the content of the mobile advertisement which needs to be delivered by a merchant;
a comparison module, wherein the comparison module is communicably connected to the display device information acquisition module and the advertisement content acquisition module, wherein the comparison module compares whether the content of the mobile advertisement can be continuously filled in the blank space according to a comparison criterion; and
and the regulation and control module is connected with the comparison module in a communication way and determines whether the advertisement content acquired by the advertisement acquisition module is filled in the blank area and the relative position of the filled blank area according to a comparison result formed by the comparison module.
7. The system for managing mobile advertisements according to claim 6, wherein the system for managing mobile advertisements further comprises a feedback module communicatively connected to the control module, the feedback module is configured to automatically detect whether the user clicks the mobile advertisement located in the blank area within a predetermined time, wherein the control module is communicatively connected to the feedback module, and when the user does not click the mobile advertisement located in the blank area within the predetermined time, the control module hides the mobile advertisement according to a feedback result formed by the feedback module.
8. The system for managing mobile advertisements according to claim 7, wherein the display device information acquiring module includes a page detecting module communicably connected to the regulating module, the page detecting module being configured to detect a page displayed on the electronic device, the regulating module being configured to determine whether to redisplay the hidden mobile advertisement on the electronic device based on a result of the detection by the page detecting module and the comparison result.
9. The system for managing mobile advertisements of claim 8, wherein the display adjustment module is communicatively connected to the blank space detection module and the advertisement content acquisition module of the display device information acquisition module, and the display adjustment module automatically displays the mobile advertisements according to a display scale according to the sizes of the advertisement content and the blank space acquired by the advertisement content acquisition module.
10. The management system of mobile advertisement according to claim 6, wherein the comparison criterion can be a ratio of the blank area to the size of the electronic device.
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| CN202010259608.1A CN111459366A (en) | 2020-04-03 | 2020-04-03 | Management system and management method for mobile advertisement |
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| CN202010259608.1A CN111459366A (en) | 2020-04-03 | 2020-04-03 | Management system and management method for mobile advertisement |
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| CN110276625A (en) * | 2018-03-14 | 2019-09-24 | 福建福昕软件开发股份有限公司 | The method of advertisement between document file page or in the page |
| US20200019987A1 (en) * | 2018-07-12 | 2020-01-16 | Wiki Wiki LLC | Advertisement and promotional asset management method and system |
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2020
- 2020-04-03 CN CN202010259608.1A patent/CN111459366A/en active Pending
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101136023A (en) * | 2007-08-03 | 2008-03-05 | 苏州工业园区联科信息技术有限公司 | Method for carrying advertisement in electronic map |
| US20180349333A1 (en) * | 2015-12-03 | 2018-12-06 | Fujian Foxit Software Development Joint Stock Co. Ltd. | File information interlinking method |
| CN105718234A (en) * | 2016-02-23 | 2016-06-29 | 广州小百合信息技术有限公司 | Display interaction method and system |
| CN110276625A (en) * | 2018-03-14 | 2019-09-24 | 福建福昕软件开发股份有限公司 | The method of advertisement between document file page or in the page |
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Application publication date: 20200728 |